pipeline into closed revenue Proactively identify whitespace across customers rather than relying on inbound demand or renewal cycles Understand customers’ business strategies, technology environments, marketing priorities, data challenges and transformation agendas and translate those into opportunities for Zeta Create compelling reasons for customers to invest rather than simply responding … rather than product functionality alone Identify opportunities to expand customers across Zeta’s wider portfolio, bringing together capabilities spanning customer data, identity, intelligence, activation, marketing technology, loyalty, media and services Develop opportunities that solve significant customer problems and position Zeta as a strategic growth partner Build larger, multi-product ...