HCP Omnichannel Activation Manager
- Location
- Reading, England, United Kingdom
Partner with analytics, media, technology and business teams to define meaningful KPIs, engagement metrics and performance frameworks. Drive implementation of advanced customer segmentation, targeting, personalization, and marketing automation capabilities. Establish robust test-and-learn programs to continuously improve customer journeys, channel effectiveness, and engagement performance. Translate customer and performance data … digital and face‐to‐face channels. Increased penetration and engagement across priority healthcare professional audiences. Successful development and adoption of CRM, customer journey, and personalization capabilities. Delivery of high-quality capability-building programs across Northern Europe. Demonstrable return on investment from healthcare professional engagement activities. Strong cross-functional collaboration ...