The table below looks at the statistics for SEO skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 28 November 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Nov 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 179 212 176
Rank change year-on-year
+33 -36
Contract jobs citing SEO 24 18 24
As % of all contract IT jobs located in the City of London 0.41% 0.25% 0.38%
As % of the Processes & Methodologies category 0.53% 0.33% 0.50%
Number of daily rates quoted 17 10 8
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £363 £215
Average daily rate % change year-on-year
-3.44% +68.60%
90% offered a daily rate of more than £175 £245 £152
10% offered a daily rate of more than £500 £422 £329
UK excluding London average daily rate £315 £300 £325
% change year-on-year
+5.00% -7.69%
Number of hourly rates quoted 0 0 2
Average hourly rate - - £27.50
UK excluding London average hourly rate £29.25 £32.50 £16.50
% change year-on-year
-10.00% +96.96%
SEO
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4559 5435 4802
As % of all contract IT jobs located in the City of London 77.69% 76.91% 75.46%
Number of daily rates quoted 3564 4025 3624
Average daily rate £450 £450 £450
90% offered a daily rate of more than £310 £313 £300
10% offered a daily rate of more than £625 £613 £600
UK excluding London average daily rate £388 £363 £370
% change year-on-year
+6.89% -2.02%
Number of hourly rates quoted 46 70 80
Average hourly rate £18.00 £21.50 £27.00
Average hourly rate % change year-on-year
-16.27% -20.37%
90% offered a hourly rate of more than £11.10 £11.50 £15.00
10% offered a hourly rate of more than £39.80 £45.00 £53.38
UK excluding London average hourly rate £25.00 £27.50 £29.75
% change year-on-year
-9.09% -7.56%

SEO
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the City of London

SEO
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the City of London region.

SEO Daily Rate Trend in the City of London

SEO
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the City of London region over the 3 months to 28 November 2014.

SEO Daily Rate Histogram in the City of London

SEO
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the City of London region.

SEO Hourly Rate Trend in the City of London

SEO
Top 30 Related IT Skills in the City of London

For the 6 months to 28 November 2014, IT contractor jobs across the City of London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 25 (54.35%) HTML
2 22 (47.83%) CSS
3 16 (34.78%) JavaScript
4 14 (30.43%) Social Media
4 14 (30.43%) User Experience
5 13 (28.26%) Marketing
6 12 (26.09%) Content Management
7 11 (23.91%) jQuery
8 10 (21.74%) Analytics
8 10 (21.74%) Web Development
8 10 (21.74%) Java
8 10 (21.74%) XML
8 10 (21.74%) Project Management
9 9 (19.57%) Agile Software Development
9 9 (19.57%) HTML5
10 8 (17.39%) Photoshop
11 7 (15.22%) Subversion
11 7 (15.22%) Ajax
11 7 (15.22%) Degree
11 7 (15.22%) Git (software)
11 7 (15.22%) CSS3
11 7 (15.22%) Responsive Web Design
12 6 (13.04%) Sass
12 6 (13.04%) .NET
13 5 (10.87%) MS Office
13 5 (10.87%) SQL
13 5 (10.87%) XSL
13 5 (10.87%) OO
13 5 (10.87%) SharePoint
13 5 (10.87%) Dreamweaver

SEO
Top Related IT Skills in the City of London by Category

For the 6 months to 28 November 2014, IT contractor jobs across the City of London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (10.87%) SharePoint
1 5 (10.87%) CMS
2 4 (8.70%) WordPress
3 3 (6.52%) Tomcat
4 2 (4.35%) Node.js
4 2 (4.35%) Apache Solr
4 2 (4.35%) Adobe CQ
4 2 (4.35%) Elasticsearch
4 2 (4.35%) IIS
5 1 (2.17%) Apache
5 1 (2.17%) Drupal
5 1 (2.17%) SharePoint 2013
5 1 (2.17%) Sitecore CMS
5 1 (2.17%) Confluence
Applications
1 8 (17.39%) Photoshop
2 5 (10.87%) MS Office
3 4 (8.70%) Acrobat
4 3 (6.52%) Adobe Illustrator
5 2 (4.35%) MS Project
6 1 (2.17%) MS Excel
6 1 (2.17%) MS PowerPoint
6 1 (2.17%) Spreadsheet
Business Applications
1 3 (6.52%) Google Analytics
Cloud Services
1 2 (4.35%) Amazon EC2
1 2 (4.35%) Amazon S3
2 1 (2.17%) GitHub
Communications & Networking
1 4 (8.70%) Intranet
2 3 (6.52%) Internet
Database & Business Intelligence
1 2 (4.35%) NoSQL
1 2 (4.35%) Hadoop
1 2 (4.35%) Redis
1 2 (4.35%) MySQL
2 1 (2.17%) SQL Server
2 1 (2.17%) Data Warehouse
2 1 (2.17%) Jackrabbit
2 1 (2.17%) Big Data
Development Applications
1 7 (15.22%) Subversion
1 7 (15.22%) Git (software)
2 5 (10.87%) Dreamweaver
3 3 (6.52%) Grunt
3 3 (6.52%) Jasmine
4 2 (4.35%) Maven
4 2 (4.35%) JIRA
4 2 (4.35%) JUnit
5 1 (2.17%) Visual Studio
5 1 (2.17%) Selenium
5 1 (2.17%) Jenkins
5 1 (2.17%) Team Foundation Server
5 1 (2.17%) Mockito
5 1 (2.17%) Mocha
5 1 (2.17%) Appcelerator Titanium
General
1 13 (28.26%) Marketing
2 5 (10.87%) Legal
3 4 (8.70%) Advertising
3 4 (8.70%) Finance
3 4 (8.70%) Retail
4 3 (6.52%) Publishing
4 3 (6.52%) Banking
5 2 (4.35%) Retail Banking
6 1 (2.17%) Arabic Language
6 1 (2.17%) Dutch Language
6 1 (2.17%) French Language
Job Titles
1 20 (43.48%) Developer
2 6 (13.04%) Web Manager
3 5 (10.87%) UI Programmer
3 5 (10.87%) UI Developer
4 4 (8.70%) Front-End Developer
4 4 (8.70%) Java Developer
5 3 (6.52%) Website Manager
5 3 (6.52%) UX Designer
5 3 (6.52%) Designer
5 3 (6.52%) Marketing Executive
6 2 (4.35%) Content Manager
6 2 (4.35%) JavaScript Developer
6 2 (4.35%) Project Manager
6 2 (4.35%) Analyst
7 1 (2.17%) Test Analyst
7 1 (2.17%) Web Developer
7 1 (2.17%) Applications Developer
7 1 (2.17%) Senior Manager
7 1 (2.17%) Lead Developer
7 1 (2.17%) Administrator
Libraries, Frameworks & Software Standards
1 25 (54.35%) HTML
2 22 (47.83%) CSS
3 11 (23.91%) jQuery
4 10 (21.74%) XML
5 9 (19.57%) HTML5
6 7 (15.22%) Ajax
6 7 (15.22%) CSS3
7 6 (13.04%) Sass
7 6 (13.04%) .NET
8 5 (10.87%) XSL
8 5 (10.87%) JSON
8 5 (10.87%) Spring
9 4 (8.70%) RESTful
9 4 (8.70%) XHTML
9 4 (8.70%) ASP.NET
10 3 (6.52%) Web Services
10 3 (6.52%) XSD
10 3 (6.52%) DOM
10 3 (6.52%) JSP
10 3 (6.52%) SGML
Miscellaneous
1 14 (30.43%) Social Media
1 14 (30.43%) User Experience
2 3 (6.52%) W3C
2 3 (6.52%) Mobile App
3 2 (4.35%) iPad
3 2 (4.35%) Blog
4 1 (2.17%) Foreign Exchange (FX)
4 1 (2.17%) Online Banking
4 1 (2.17%) Taxonomies
4 1 (2.17%) Copywriting
4 1 (2.17%) Graphic Design
4 1 (2.17%) Analytical Skills
4 1 (2.17%) Digital Media
4 1 (2.17%) Mobile Banking
4 1 (2.17%) Data Integration
4 1 (2.17%) Open Source
Operating Systems
1 3 (6.52%) UNIX
2 1 (2.17%) Linux
2 1 (2.17%) Apple iOS
Processes & Methodologies
1 12 (26.09%) Content Management
2 10 (21.74%) Analytics
2 10 (21.74%) Web Development
2 10 (21.74%) Project Management
3 9 (19.57%) Agile Software Development
4 7 (15.22%) Responsive Web Design
5 5 (10.87%) OO
5 5 (10.87%) MVC
5 5 (10.87%) Digital Marketing
6 4 (8.70%) Mentoring
6 4 (8.70%) Pay per click
6 4 (8.70%) E-Commerce
7 3 (6.52%) Social Media Marketing
7 3 (6.52%) UX Design
7 3 (6.52%) Unit Testing
8 2 (4.35%) MVVM
8 2 (4.35%) User Acceptance Testing
8 2 (4.35%) Use Case
8 2 (4.35%) Coaching
8 2 (4.35%) Scrum
Programming Languages
1 16 (34.78%) JavaScript
2 10 (21.74%) Java
3 5 (10.87%) SQL
4 4 (8.70%) PHP
5 3 (6.52%) C#
6 1 (2.17%) PL/SQL
6 1 (2.17%) CoffeeScript
Qualifications
1 7 (15.22%) Degree
2 1 (2.17%) Security Cleared
Quality Assurance & Compliance
1 2 (4.35%) QA
2 1 (2.17%) WCAG
Vendors
1 5 (10.87%) Adobe
2 4 (8.70%) Google
3 2 (4.35%) RedDot
4 1 (2.17%) Apple
4 1 (2.17%) Microsoft
4 1 (2.17%) Omniture
4 1 (2.17%) Marketo
4 1 (2.17%) Twitter
4 1 (2.17%) Sitecore
4 1 (2.17%) hybris
City, London
Nigel Frank International Ltd
Rate: negotiable
Posted: Yesterday
City of London
Energize Recruitment Solutions Ltd
Rate: £200 - £250 per day
Posted: 17 days ago