The table below looks at the statistics for SEO skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 181 196 196
Rank change year-on-year
+15 0
Contract jobs citing SEO 18 31 24
As % of all contract IT jobs located in the City of London 0.31% 0.43% 0.31%
As % of the Processes & Methodologies category 0.40% 0.56% 0.41%
Number of daily rates quoted 12 25 18
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£291 £265 £295
Average daily rate % change year-on-year
+9.90% -10.16%
90% offered a daily rate of more than £129 £145 £152
10% offered a daily rate of more than £500 £475 £473
UK excluding London average daily rate £275 £325 £320
% change year-on-year
-15.38% +1.56%
Number of hourly rates quoted 1 0 1
Average hourly rate £36.50 - £36.50
UK excluding London average hourly rate £27.50 £37.50 £18.00
% change year-on-year
-26.66% +108.33%
SEO
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4478 5509 5854
As % of all contract IT jobs located in the City of London 76.07% 76.51% 75.43%
Number of daily rates quoted 3363 4079 4310
Average daily rate £450 £450 £450
90% offered a daily rate of more than £320 £315 £300
10% offered a daily rate of more than £625 £600 £618
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 44 71 93
Average hourly rate £21.88 £21.50 £31.50
Average hourly rate % change year-on-year
+1.74% -31.74%
90% offered a hourly rate of more than £13.47 £13.00 £16.00
10% offered a hourly rate of more than £35.00 £55.00 £51.50
UK excluding London average hourly rate £26.25 £30.00 £30.00
% change year-on-year
-12.50% -

SEO
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the City of London

SEO
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the City of London region.

SEO Daily Rate Trend in the City of London

SEO
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the City of London region over the 3 months to 19 September 2014.

SEO Daily Rate Histogram in the City of London

SEO
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the City of London region.

SEO Hourly Rate Trend in the City of London

SEO
Top 30 Related IT Skills in the City of London

For the 6 months to 19 September 2014, IT contractor jobs across the City of London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 25 (52.08%) HTML
2 22 (45.83%) CSS
3 20 (41.67%) Marketing
4 18 (37.50%) Analytics
5 15 (31.25%) Content Management
6 14 (29.17%) JavaScript
7 13 (27.08%) Social Media
8 12 (25.00%) User Experience
9 11 (22.92%) jQuery
10 10 (20.83%) Photoshop
10 10 (20.83%) XML
11 9 (18.75%) Digital Marketing
12 8 (16.67%) Agile Software Development
12 8 (16.67%) Web Development
12 8 (16.67%) Google
12 8 (16.67%) .NET
12 8 (16.67%) Project Management
13 7 (14.58%) Adobe
13 7 (14.58%) CMS
13 7 (14.58%) Degree
13 7 (14.58%) HTML5
13 7 (14.58%) CSS3
13 7 (14.58%) Responsive Web Design
14 6 (12.50%) Web Analytics
14 6 (12.50%) Dreamweaver
14 6 (12.50%) MS Office
14 6 (12.50%) Java
15 5 (10.42%) C#
15 5 (10.42%) XSL
15 5 (10.42%) XHTML

SEO
Top Related IT Skills in the City of London by Category

For the 6 months to 19 September 2014, IT contractor jobs across the City of London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 7 (14.58%) CMS
2 5 (10.42%) SharePoint
3 4 (8.33%) WordPress
4 2 (4.17%) Umbraco
4 2 (4.17%) IIS
5 1 (2.08%) TeamSite
5 1 (2.08%) TYPO3
5 1 (2.08%) Sitecore CMS
5 1 (2.08%) Node.js
5 1 (2.08%) Adobe CQ
5 1 (2.08%) SharePoint 2013
Applications
1 10 (20.83%) Photoshop
2 6 (12.50%) MS Office
3 4 (8.33%) Acrobat
4 3 (6.25%) Adobe Illustrator
5 2 (4.17%) MS Project
6 1 (2.08%) MS Excel
6 1 (2.08%) Fireworks
6 1 (2.08%) MS PowerPoint
6 1 (2.08%) Spreadsheet
Business Applications
1 4 (8.33%) Google Analytics
2 2 (4.17%) SiteCatalyst
Cloud Services
1 2 (4.17%) GitHub
Communications & Networking
1 4 (8.33%) Intranet
2 2 (4.17%) Internet
Database & Business Intelligence
1 2 (4.17%) SQL Server
Development Applications
1 6 (12.50%) Dreamweaver
2 4 (8.33%) Subversion
3 1 (2.08%) Visual Studio
3 1 (2.08%) Mercurial
3 1 (2.08%) Git (software)
3 1 (2.08%) Appcelerator Titanium
3 1 (2.08%) Jenkins
General
1 20 (41.67%) Marketing
2 5 (10.42%) Finance
3 4 (8.33%) Retail
3 4 (8.33%) Legal
4 3 (6.25%) Pharmaceutical
4 3 (6.25%) Advertising
4 3 (6.25%) Publishing
5 2 (4.17%) Banking
5 2 (4.17%) Telecoms
6 1 (2.08%) Games
6 1 (2.08%) Retail Banking
6 1 (2.08%) Multimedia
6 1 (2.08%) Arabic Language
6 1 (2.08%) German Language
Job Titles
1 15 (31.25%) Developer
2 7 (14.58%) Web Manager
3 5 (10.42%) UI Developer
3 5 (10.42%) UI Programmer
3 5 (10.42%) Front-End Developer
4 4 (8.33%) Web Developer
4 4 (8.33%) Website Manager
4 4 (8.33%) Analyst
5 3 (6.25%) Copywriter
5 3 (6.25%) Content Manager
6 2 (4.17%) PPC Executive
6 2 (4.17%) Marketing Executive
6 2 (4.17%) Designer
6 2 (4.17%) PPC Manager
6 2 (4.17%) PPC Analyst
6 2 (4.17%) Digital Project Manager
6 2 (4.17%) User Experience Designer
6 2 (4.17%) Web Analyst
6 2 (4.17%) QA Test Analyst
6 2 (4.17%) .NET Web Developer
Libraries, Frameworks & Software Standards
1 25 (52.08%) HTML
2 22 (45.83%) CSS
3 11 (22.92%) jQuery
4 10 (20.83%) XML
5 8 (16.67%) .NET
6 7 (14.58%) HTML5
6 7 (14.58%) CSS3
7 5 (10.42%) XSL
7 5 (10.42%) XHTML
7 5 (10.42%) Ajax
7 5 (10.42%) Sass
8 4 (8.33%) ASP.NET
9 3 (6.25%) Web Services
9 3 (6.25%) Flash
9 3 (6.25%) DOM
9 3 (6.25%) SGML
10 2 (4.17%) Twitter Bootstrap
10 2 (4.17%) XSD
10 2 (4.17%) XSLT
10 2 (4.17%) DHTML
Miscellaneous
1 13 (27.08%) Social Media
2 12 (25.00%) User Experience
3 4 (8.33%) Copywriting
4 3 (6.25%) W3C
5 2 (4.17%) Analytical Skills
5 2 (4.17%) Open Source
5 2 (4.17%) Blog
6 1 (2.08%) Graphic Design
6 1 (2.08%) Video Editing
6 1 (2.08%) Statistics
6 1 (2.08%) Mobile App
Operating Systems
1 1 (2.08%) Apple iOS
Processes & Methodologies
1 18 (37.50%) Analytics
2 15 (31.25%) Content Management
3 9 (18.75%) Digital Marketing
4 8 (16.67%) Agile Software Development
4 8 (16.67%) Web Development
4 8 (16.67%) Project Management
5 7 (14.58%) Responsive Web Design
6 6 (12.50%) Web Analytics
7 5 (10.42%) Pay per click
8 3 (6.25%) OO
8 3 (6.25%) Social Media Marketing
8 3 (6.25%) Mentoring
9 2 (4.17%) Coaching
9 2 (4.17%) Functional Testing
9 2 (4.17%) Use Case
9 2 (4.17%) Web Testing
9 2 (4.17%) User Experience Design
9 2 (4.17%) Supplier Management
9 2 (4.17%) E-Commerce
9 2 (4.17%) PRINCE2
Programming Languages
1 14 (29.17%) JavaScript
2 6 (12.50%) Java
3 5 (10.42%) C#
4 4 (8.33%) PHP
4 4 (8.33%) SQL
5 1 (2.08%) PL/SQL
5 1 (2.08%) C++
5 1 (2.08%) CoffeeScript
Qualifications
1 7 (14.58%) Degree
2 1 (2.08%) Security Cleared
Quality Assurance & Compliance
1 4 (8.33%) QA
2 1 (2.08%) WCAG
Vendors
1 8 (16.67%) Google
2 7 (14.58%) Adobe
3 3 (6.25%) Twitter
4 2 (4.17%) DoubleClick
4 2 (4.17%) Sitecore
4 2 (4.17%) RedDot
5 1 (2.08%) Interwoven
5 1 (2.08%) Microsoft
5 1 (2.08%) Omniture
5 1 (2.08%) Eloqua
5 1 (2.08%) Facebook
City, London
Testing Circle Ltd
Rate: From £400 to £450 per day
Posted: 18 hours ago
City, London
Oscar Associates (UK) Ltd
Posted: 3 days ago
City, London
Sogeti
Posted: 4 days ago
City, London
Teamcore
Rate: Up to £350 per day
Posted: 24 days ago