The table below looks at the statistics for SEO skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 175 199 203
Rank change year-on-year
+24 +4
Contract jobs citing SEO 23 31 28
As % of all contract IT jobs located in the City of London 0.40% 0.42% 0.35%
As % of the Processes & Methodologies category 0.53% 0.55% 0.47%
Number of daily rates quoted 14 28 23
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£275 £300 £300
Average daily rate % change year-on-year
-8.33% -
90% offered a daily rate of more than £125 £145 £186
10% offered a daily rate of more than £421 £483 £445
UK excluding London average daily rate £275 £311 £300
% change year-on-year
-11.57% +3.66%
Number of hourly rates quoted 1 0 0
Average hourly rate £36.50 - -
UK excluding London average hourly rate £15.50 £17.69 £18.00
% change year-on-year
-12.37% -1.72%
SEO
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4340 5599 5984
As % of all contract IT jobs located in the City of London 75.05% 76.01% 75.24%
Number of daily rates quoted 3227 4197 4466
Average daily rate £450 £450 £450
90% offered a daily rate of more than £313 £313 £300
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 42 71 87
Average hourly rate £22.60 £22.50 £30.00
Average hourly rate % change year-on-year
+0.42% -25.00%
90% offered a hourly rate of more than £16.50 £15.00 £16.00
10% offered a hourly rate of more than £36.50 £52.50 £51.50
UK excluding London average hourly rate £25.00 £30.00 £31.00
% change year-on-year
-16.66% -3.22%

SEO
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the City of London

SEO
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the City of London region.

SEO Daily Rate Trend in the City of London

SEO
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the City of London region over the 3 months to 20 August 2014.

SEO Daily Rate Histogram in the City of London

SEO
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the City of London region.

SEO Hourly Rate Trend in the City of London

SEO
Top 30 Related IT Skills in the City of London

For the 6 months to 20 August 2014, IT contractor jobs across the City of London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 26 (48.15%) HTML
2 24 (44.44%) Marketing
3 23 (42.59%) CSS
4 19 (35.19%) Content Management
5 18 (33.33%) Analytics
6 15 (27.78%) JavaScript
7 13 (24.07%) jQuery
8 12 (22.22%) Social Media
9 11 (20.37%) CSS3
9 11 (20.37%) HTML5
9 11 (20.37%) Adobe
10 10 (18.52%) Digital Marketing
11 9 (16.67%) Agile Software Development
11 9 (16.67%) PHP
11 9 (16.67%) Photoshop
12 8 (14.81%) Web Development
12 8 (14.81%) Google
12 8 (14.81%) WordPress
12 8 (14.81%) Responsive Web Design
13 7 (12.96%) QA
13 7 (12.96%) Degree
13 7 (12.96%) SQL
13 7 (12.96%) XML
13 7 (12.96%) Dreamweaver
13 7 (12.96%) Project Management
13 7 (12.96%) CMS
14 6 (11.11%) E-Commerce
14 6 (11.11%) .NET
14 6 (11.11%) SQL Server
14 6 (11.11%) Pay per click

SEO
Top Related IT Skills in the City of London by Category

For the 6 months to 20 August 2014, IT contractor jobs across the City of London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 8 (14.81%) WordPress
2 7 (12.96%) CMS
3 5 (9.26%) SharePoint
4 2 (3.70%) IIS
4 2 (3.70%) Umbraco
5 1 (1.85%) Adobe CQ
5 1 (1.85%) Node.js
5 1 (1.85%) SharePoint 2013
5 1 (1.85%) TYPO3
5 1 (1.85%) Drupal
5 1 (1.85%) TeamSite
Applications
1 9 (16.67%) Photoshop
2 5 (9.26%) MS Office
2 5 (9.26%) Adobe Illustrator
3 4 (7.41%) Acrobat
3 4 (7.41%) MS Project
4 1 (1.85%) Spreadsheet
4 1 (1.85%) Fireworks
Business Applications
1 4 (7.41%) Google Analytics
1 4 (7.41%) Magento
2 2 (3.70%) SiteCatalyst
Cloud Services
1 2 (3.70%) GitHub
Communications & Networking
1 4 (7.41%) Intranet
2 2 (3.70%) Internet
Database & Business Intelligence
1 6 (11.11%) SQL Server
2 5 (9.26%) MySQL
Development Applications
1 7 (12.96%) Dreamweaver
2 3 (5.56%) Subversion
3 1 (1.85%) Appcelerator Titanium
3 1 (1.85%) Git (software)
3 1 (1.85%) Mercurial
3 1 (1.85%) Jenkins
3 1 (1.85%) Visual Studio
3 1 (1.85%) Eclipse
General
1 24 (44.44%) Marketing
2 5 (9.26%) Finance
3 4 (7.41%) Legal
3 4 (7.41%) Retail
4 3 (5.56%) Pharmaceutical
4 3 (5.56%) Advertising
4 3 (5.56%) Publishing
5 2 (3.70%) Telecoms
5 2 (3.70%) Banking
6 1 (1.85%) Arabic Language
6 1 (1.85%) German Language
6 1 (1.85%) Multimedia
6 1 (1.85%) Retail Banking
6 1 (1.85%) Games
Job Titles
1 18 (33.33%) Developer
2 7 (12.96%) Front-End Developer
2 7 (12.96%) Web Manager
3 6 (11.11%) Web Developer
4 5 (9.26%) Project Manager
5 4 (7.41%) Website Manager
5 4 (7.41%) Analyst
5 4 (7.41%) UI Developer
5 4 (7.41%) UI Programmer
5 4 (7.41%) Content Manager
6 3 (5.56%) Agile Project Manager
6 3 (5.56%) Designer
6 3 (5.56%) Copywriter
7 2 (3.70%) Test Analyst
7 2 (3.70%) Web Analyst
7 2 (3.70%) QA Analyst
7 2 (3.70%) QA Test Analyst
7 2 (3.70%) .NET Web Developer
7 2 (3.70%) .NET Developer
7 2 (3.70%) Marketing Executive
Libraries, Frameworks & Software Standards
1 26 (48.15%) HTML
2 23 (42.59%) CSS
3 13 (24.07%) jQuery
4 11 (20.37%) CSS3
4 11 (20.37%) HTML5
5 7 (12.96%) XML
6 6 (11.11%) .NET
6 6 (11.11%) Sass
7 5 (9.26%) XHTML
8 4 (7.41%) Web Services
8 4 (7.41%) ASP.NET
8 4 (7.41%) JSON
9 3 (5.56%) Ajax
9 3 (5.56%) XSL
9 3 (5.56%) Flash
10 2 (3.70%) XSLT
10 2 (3.70%) XSD
10 2 (3.70%) DHTML
11 1 (1.85%) REST
11 1 (1.85%) Backbone.js
Miscellaneous
1 12 (22.22%) Social Media
2 4 (7.41%) Copywriting
3 3 (5.56%) W3C
3 3 (5.56%) Management Information System
4 2 (3.70%) Blog
4 2 (3.70%) Open Source
5 1 (1.85%) Mobile App
5 1 (1.85%) Statistics
5 1 (1.85%) Video Editing
Operating Systems
1 1 (1.85%) Apple iOS
Processes & Methodologies
1 19 (35.19%) Content Management
2 18 (33.33%) Analytics
3 10 (18.52%) Digital Marketing
4 9 (16.67%) Agile Software Development
5 8 (14.81%) Web Development
5 8 (14.81%) Responsive Web Design
6 7 (12.96%) Project Management
7 6 (11.11%) E-Commerce
7 6 (11.11%) Pay per click
7 6 (11.11%) Web Analytics
8 4 (7.41%) Scrum
8 4 (7.41%) PRINCE2
8 4 (7.41%) User Stories
9 3 (5.56%) Information Architecture
9 3 (5.56%) Project Planning
9 3 (5.56%) Stakeholder Management
10 2 (3.70%) OOP
10 2 (3.70%) OO
10 2 (3.70%) Supplier Management
10 2 (3.70%) Use Case
Programming Languages
1 15 (27.78%) JavaScript
2 9 (16.67%) PHP
3 7 (12.96%) SQL
4 5 (9.26%) Java
4 5 (9.26%) C#
5 1 (1.85%) CoffeeScript
5 1 (1.85%) C++
5 1 (1.85%) PL/SQL
Qualifications
1 7 (12.96%) Degree
2 1 (1.85%) Security Cleared
Quality Assurance & Compliance
1 7 (12.96%) QA
2 1 (1.85%) WCAG
Vendors
1 11 (20.37%) Adobe
2 8 (14.81%) Google
3 2 (3.70%) DoubleClick
3 2 (3.70%) RedDot
3 2 (3.70%) Twitter
4 1 (1.85%) Eloqua
4 1 (1.85%) Facebook
4 1 (1.85%) Sitecore
4 1 (1.85%) Omniture
4 1 (1.85%) Interwoven
City of London
Computer Futures
Rate: competitive
Posted: 8 days ago