The table below looks at the statistics for SEO skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 6 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
6 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 164 161 172
Rank change year-on-year
-3 +11
Contract jobs citing SEO 21 38 22
As % of all contract IT jobs located in the City of London 0.42% 0.67% 0.38%
As % of the Processes & Methodologies category 0.54% 0.86% 0.50%
Number of daily rates quoted 13 21 16
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£375 £370 £350
Average daily rate % change year-on-year
+1.35% +5.71%
90% offered a daily rate of more than £250 £215 £218
10% offered a daily rate of more than £425 £400 £575
UK excluding London average daily rate £325 £325 £275
% change year-on-year
- +18.18%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 £48.75 £20.00
% change year-on-year
-61.02% +143.75%
SEO
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
3908 4413 4368
As % of all contract IT jobs located in the City of London 79.03% 77.49% 76.14%
Number of daily rates quoted 3041 3133 3359
Average daily rate £450 £450 £450
90% offered a daily rate of more than £320 £300 £315
10% offered a daily rate of more than £620 £625 £600
UK excluding London average daily rate £400 £375 £363
% change year-on-year
+6.66% +3.44%
Number of hourly rates quoted 27 45 54
Average hourly rate £20.45 £28.50 £51.87
Average hourly rate % change year-on-year
-28.26% -45.04%
90% offered a hourly rate of more than £13.25 £16.50 £15.75
10% offered a hourly rate of more than £45.50 £77.50 £135.00
UK excluding London average hourly rate £30.00 £27.50 £31.00
% change year-on-year
+9.09% -11.29%

SEO
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the City of London

SEO
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the City of London region.

SEO Daily Rate Trend in the City of London

SEO
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the City of London region over the 3 months to 6 March 2015.

SEO Daily Rate Histogram in the City of London

SEO
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the City of London region.

SEO Hourly Rate Trend in the City of London

SEO
Top 30 Related IT Skills in the City of London

For the 6 months to 6 March 2015, IT contractor jobs across the City of London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 16 (35.56%) Analytics
2 15 (33.33%) Agile Software Development
2 15 (33.33%) Marketing
3 14 (31.11%) Web Development
3 14 (31.11%) HTML
4 13 (28.89%) CMS
4 13 (28.89%) Git (software)
5 11 (24.44%) Subversion
5 11 (24.44%) Spring
5 11 (24.44%) Java
5 11 (24.44%) JavaScript
5 11 (24.44%) CSS
6 10 (22.22%) Content Management
6 10 (22.22%) User Experience
7 9 (20.00%) RESTful
7 9 (20.00%) TDD
7 9 (20.00%) JSP
8 8 (17.78%) JUnit
8 8 (17.78%) J2EE
8 8 (17.78%) Project Management
8 8 (17.78%) Degree
8 8 (17.78%) Continuous Integration
8 8 (17.78%) Adobe CQ
9 7 (15.56%) Mockito
9 7 (15.56%) Kalman Filter
9 7 (15.56%) Java SE
9 7 (15.56%) jQuery
9 7 (15.56%) Servlets
10 6 (13.33%) UNIX
10 6 (13.33%) MVC

SEO
Top Related IT Skills in the City of London by Category

For the 6 months to 6 March 2015, IT contractor jobs across the City of London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 13 (28.89%) CMS
2 8 (17.78%) Adobe CQ
3 3 (6.67%) Tomcat
4 2 (4.44%) IIS
4 2 (4.44%) Apache Solr
4 2 (4.44%) Elasticsearch
4 2 (4.44%) Node.js
5 1 (2.22%) Drupal
5 1 (2.22%) Sitecore CMS
5 1 (2.22%) Confluence
5 1 (2.22%) Kentico
5 1 (2.22%) EPiServer CMS
5 1 (2.22%) Apache
5 1 (2.22%) SAS
Applications
1 4 (8.89%) MS Excel
2 3 (6.67%) MS Visio
3 1 (2.22%) SPSS
3 1 (2.22%) MS PowerPoint
3 1 (2.22%) Spreadsheet
3 1 (2.22%) Photoshop
3 1 (2.22%) MS Project
3 1 (2.22%) MS Office
Business Applications
1 4 (8.89%) Google Analytics
2 1 (2.22%) WebTrends
Cloud Services
1 2 (4.44%) Amazon EC2
1 2 (4.44%) Amazon S3
Communications & Networking
1 3 (6.67%) Internet
2 1 (2.22%) HTTP
Database & Business Intelligence
1 6 (13.33%) Jackrabbit
2 3 (6.67%) Hadoop
3 2 (4.44%) NoSQL
3 2 (4.44%) Redis
3 2 (4.44%) Big Data
3 2 (4.44%) MySQL
4 1 (2.22%) SQL Server
4 1 (2.22%) Data Warehouse
4 1 (2.22%) Data Mining
Development Applications
1 13 (28.89%) Git (software)
2 11 (24.44%) Subversion
3 8 (17.78%) JUnit
4 7 (15.56%) Mockito
5 6 (13.33%) Maven
6 5 (11.11%) Selenium
7 4 (8.89%) Jasmine
8 3 (6.67%) Grunt
8 3 (6.67%) JIRA
9 1 (2.22%) Mocha
9 1 (2.22%) Team Foundation Server
General
1 15 (33.33%) Marketing
2 5 (11.11%) Publishing
3 4 (8.89%) Finance
3 4 (8.89%) Advertising
4 3 (6.67%) Legal
4 3 (6.67%) Retail
5 2 (4.44%) Banking
6 1 (2.22%) Retail Banking
6 1 (2.22%) Law
6 1 (2.22%) Arabic Language
6 1 (2.22%) Dutch Language
6 1 (2.22%) French Language
Job Titles
1 19 (42.22%) Developer
2 10 (22.22%) Java Developer
3 4 (8.89%) Analyst
3 4 (8.89%) Designer
3 4 (8.89%) Senior Designer
4 3 (6.67%) Automation Specialist
4 3 (6.67%) JavaScript Developer
5 2 (4.44%) Project Manager
5 2 (4.44%) Content Manager
5 2 (4.44%) Senior UX Designer
5 2 (4.44%) Front-End Developer
5 2 (4.44%) UX Designer
6 1 (2.22%) User Experience Manager
6 1 (2.22%) Hybris Developer
6 1 (2.22%) Digital Content Designer
6 1 (2.22%) Senior Digital Content Designer
6 1 (2.22%) CSS Developer
6 1 (2.22%) PPC Manager
6 1 (2.22%) PPC Analyst
6 1 (2.22%) PPC Executive
Libraries, Frameworks & Software Standards
1 14 (31.11%) HTML
2 11 (24.44%) CSS
2 11 (24.44%) Spring
3 9 (20.00%) JSP
3 9 (20.00%) RESTful
4 8 (17.78%) J2EE
5 7 (15.56%) Servlets
5 7 (15.56%) Java SE
5 7 (15.56%) jQuery
6 6 (13.33%) HTML5
6 6 (13.33%) Apache Sling
6 6 (13.33%) Apache Felix
7 5 (11.11%) JSON
8 3 (6.67%) AngularJS
8 3 (6.67%) .NET
8 3 (6.67%) Ajax
8 3 (6.67%) CSS3
8 3 (6.67%) Backbone.js
9 2 (4.44%) Lucene
9 2 (4.44%) XML
Miscellaneous
1 10 (22.22%) User Experience
2 6 (13.33%) Social Media
3 3 (6.67%) Mobile App
3 3 (6.67%) Computer Science
3 3 (6.67%) W3C
4 2 (4.44%) Animation
4 2 (4.44%) Statistics
4 2 (4.44%) Copywriting
4 2 (4.44%) iPad
4 2 (4.44%) Digital Media
4 2 (4.44%) Analytical Skills
5 1 (2.22%) Foreign Exchange (FX)
5 1 (2.22%) Mobile Banking
5 1 (2.22%) Data Integration
5 1 (2.22%) Visualisation
5 1 (2.22%) Open Source
5 1 (2.22%) Online Banking
5 1 (2.22%) Taxonomies
5 1 (2.22%) Graphic Design
5 1 (2.22%) Mathematics
Operating Systems
1 6 (13.33%) UNIX
2 2 (4.44%) Linux
3 1 (2.22%) Windows
Processes & Methodologies
1 16 (35.56%) Analytics
2 15 (33.33%) Agile Software Development
3 14 (31.11%) Web Development
4 10 (22.22%) Content Management
5 9 (20.00%) TDD
6 8 (17.78%) Project Management
6 8 (17.78%) Continuous Integration
7 7 (15.56%) Kalman Filter
8 6 (13.33%) MVC
8 6 (13.33%) Web Analytics
9 4 (8.89%) Pay per click
9 4 (8.89%) E-Commerce
9 4 (8.89%) Search Engine Marketing
9 4 (8.89%) Test Automation
10 3 (6.67%) Mentoring
10 3 (6.67%) CRM
10 3 (6.67%) Stakeholder Management
10 3 (6.67%) Scrum
10 3 (6.67%) Business Analysis
10 3 (6.67%) Creative Marketing
Programming Languages
1 11 (24.44%) Java
1 11 (24.44%) JavaScript
2 4 (8.89%) SQL
3 2 (4.44%) Python
3 2 (4.44%) R
4 1 (2.22%) C#
4 1 (2.22%) Ruby
4 1 (2.22%) ActionScript
Qualifications
1 8 (17.78%) Degree
2 3 (6.67%) VCP4
3 1 (2.22%) Security Cleared
Quality Assurance & Compliance
1 4 (8.89%) SLA
1 4 (8.89%) QA
2 1 (2.22%) WCAG
Vendors
1 5 (11.11%) Google
2 4 (8.89%) Microsoft
2 4 (8.89%) Marketo
3 3 (6.67%) Salesforce.com
4 2 (4.44%) Adobe
4 2 (4.44%) Tableau
5 1 (2.22%) Apple
5 1 (2.22%) Omniture
5 1 (2.22%) EPiServer
5 1 (2.22%) Sitecore
5 1 (2.22%) hybris