The table below looks at the statistics for SEO skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 167 180 184
Rank change year-on-year
+13 +4
Contract jobs citing SEO 23 31 22
As % of all contract IT jobs located in the City of London 0.42% 0.48% 0.35%
As % of the Processes & Methodologies category 0.54% 0.62% 0.46%
Number of daily rates quoted 16 22 15
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£319 £325 £325
Average daily rate % change year-on-year
-1.92% -
90% offered a daily rate of more than £218 £215 £175
10% offered a daily rate of more than £458 £409 £590
UK excluding London average daily rate £269 £325 £268
% change year-on-year
-17.38% +21.49%
Number of hourly rates quoted 0 1 0
Average hourly rate - £26.00 -
UK excluding London average hourly rate £16.50 £65.50 £13.50
% change year-on-year
-74.80% +385.18%
SEO
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4228 5006 4813
As % of all contract IT jobs located in the City of London 77.75% 77.28% 76.28%
Number of daily rates quoted 3276 3643 3682
Average daily rate £463 £450 £450
Average daily rate % change year-on-year
+2.77% -
90% offered a daily rate of more than £320 £300 £313
10% offered a daily rate of more than £622 £625 £600
UK excluding London average daily rate £393 £375 £363
% change year-on-year
+4.66% +3.44%
Number of hourly rates quoted 34 46 54
Average hourly rate £27.37 £24.00 £103.75
Average hourly rate % change year-on-year
+14.04% -76.86%
90% offered a hourly rate of more than £13.25 £13.00 £16.70
10% offered a hourly rate of more than £92.50 £47.50 £135.00
UK excluding London average hourly rate £31.44 £30.00 £32.00
% change year-on-year
+4.80% -6.25%

SEO
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the City of London

SEO
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the City of London region.

SEO Daily Rate Trend in the City of London

SEO
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the City of London region over the 3 months to 17 April 2015.

SEO Daily Rate Histogram in the City of London

SEO
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the City of London region.

SEO Hourly Rate Trend in the City of London

SEO
Top 30 Related IT Skills in the City of London

For the 6 months to 17 April 2015, IT contractor jobs across the City of London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 20 (43.48%) Analytics
2 17 (36.96%) Marketing
3 16 (34.78%) CMS
4 13 (28.26%) Agile Software Development
5 12 (26.09%) Content Management
5 12 (26.09%) Web Development
5 12 (26.09%) HTML
6 10 (21.74%) Java
6 10 (21.74%) Spring
6 10 (21.74%) Git (software)
7 9 (19.57%) Adobe CQ
7 9 (19.57%) User Experience
7 9 (19.57%) Subversion
7 9 (19.57%) TDD
7 9 (19.57%) JavaScript
7 9 (19.57%) CSS
8 8 (17.39%) J2EE
8 8 (17.39%) Degree
8 8 (17.39%) Social Media
8 8 (17.39%) Continuous Integration
9 7 (15.22%) Mockito
9 7 (15.22%) RESTful
9 7 (15.22%) Kalman Filter
9 7 (15.22%) jQuery
9 7 (15.22%) Java SE
9 7 (15.22%) Web Analytics
9 7 (15.22%) Google
9 7 (15.22%) JSP
9 7 (15.22%) Servlets
9 7 (15.22%) JUnit

SEO
Top Related IT Skills in the City of London by Category

For the 6 months to 17 April 2015, IT contractor jobs across the City of London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 16 (34.78%) CMS
2 9 (19.57%) Adobe CQ
3 3 (6.52%) IIS
4 2 (4.35%) Tomcat
4 2 (4.35%) Elasticsearch
4 2 (4.35%) Umbraco
4 2 (4.35%) Sitecore CMS
4 2 (4.35%) Apache Solr
4 2 (4.35%) Kentico
4 2 (4.35%) Node.js
5 1 (2.17%) EPiServer CMS
5 1 (2.17%) Immediacy CMS
5 1 (2.17%) SAS
5 1 (2.17%) Apache
5 1 (2.17%) TYPO3
5 1 (2.17%) DNN
5 1 (2.17%) Drupal
Applications
1 3 (6.52%) MS Excel
1 3 (6.52%) MS Visio
2 2 (4.35%) Photoshop
3 1 (2.17%) SPSS
3 1 (2.17%) Spreadsheet
Business Applications
1 5 (10.87%) Google Analytics
2 1 (2.17%) WebTrends
Cloud Services
1 2 (4.35%) Amazon EC2
1 2 (4.35%) Amazon S3
1 2 (4.35%) Amazon AWS
Communications & Networking
1 4 (8.70%) Internet
2 1 (2.17%) HTTP
Database & Business Intelligence
1 6 (13.04%) Jackrabbit
2 3 (6.52%) Hadoop
2 3 (6.52%) SQL Server
3 2 (4.35%) NoSQL
3 2 (4.35%) Redis
3 2 (4.35%) Big Data
4 1 (2.17%) Data Warehouse
4 1 (2.17%) Data Mining
4 1 (2.17%) MySQL
Development Applications
1 10 (21.74%) Git (software)
2 9 (19.57%) Subversion
3 7 (15.22%) JUnit
3 7 (15.22%) Mockito
4 6 (13.04%) Maven
5 5 (10.87%) Selenium
6 2 (4.35%) JIRA
6 2 (4.35%) Jasmine
7 1 (2.17%) Grunt
7 1 (2.17%) Mocha
7 1 (2.17%) Visual Studio
General
1 17 (36.96%) Marketing
2 5 (10.87%) Finance
2 5 (10.87%) Publishing
3 4 (8.70%) Legal
3 4 (8.70%) Advertising
4 3 (6.52%) Retail
5 2 (4.35%) Banking
6 1 (2.17%) Retail Banking
6 1 (2.17%) Law
6 1 (2.17%) Arabic Language
Job Titles
1 16 (34.78%) Developer
2 10 (21.74%) Java Developer
3 5 (10.87%) Designer
4 4 (8.70%) Senior Designer
4 4 (8.70%) Analyst
5 3 (6.52%) Automation Specialist
6 2 (4.35%) Senior UX Designer
6 2 (4.35%) Content Manager
6 2 (4.35%) Copywriter
6 2 (4.35%) Project Manager
6 2 (4.35%) Programme Manager
6 2 (4.35%) UX Designer
6 2 (4.35%) .NET Developer
7 1 (2.17%) Senior .NET Developer
7 1 (2.17%) Marketing Manager
7 1 (2.17%) Performance Analyst
7 1 (2.17%) Web Manager
7 1 (2.17%) JavaScript Developer
7 1 (2.17%) Java/J2EE Developer
7 1 (2.17%) Senior Manager
Libraries, Frameworks & Software Standards
1 12 (26.09%) HTML
2 10 (21.74%) Spring
3 9 (19.57%) CSS
4 8 (17.39%) J2EE
5 7 (15.22%) JSP
5 7 (15.22%) Servlets
5 7 (15.22%) Java SE
5 7 (15.22%) jQuery
5 7 (15.22%) RESTful
6 6 (13.04%) HTML5
6 6 (13.04%) Apache Sling
6 6 (13.04%) Apache Felix
7 3 (6.52%) Sass
7 3 (6.52%) CSS3
8 2 (4.35%) Lucene
8 2 (4.35%) Memcached
8 2 (4.35%) JSON
8 2 (4.35%) Web Services
8 2 (4.35%) .NET
8 2 (4.35%) Ajax
Miscellaneous
1 9 (19.57%) User Experience
2 8 (17.39%) Social Media
3 4 (8.70%) Computer Science
4 3 (6.52%) Copywriting
4 3 (6.52%) Mobile App
5 2 (4.35%) Analytical Skills
5 2 (4.35%) iPad
5 2 (4.35%) Digital Media
5 2 (4.35%) Animation
5 2 (4.35%) W3C
5 2 (4.35%) Statistics
6 1 (2.17%) Online Banking
6 1 (2.17%) Taxonomies
6 1 (2.17%) Economics
6 1 (2.17%) Data Integration
6 1 (2.17%) Visualisation
6 1 (2.17%) Open Source
6 1 (2.17%) Photography
6 1 (2.17%) Mathematics
6 1 (2.17%) Algorithms
Operating Systems
1 5 (10.87%) UNIX
2 2 (4.35%) Linux
3 1 (2.17%) Apple iOS
3 1 (2.17%) Windows
Processes & Methodologies
1 20 (43.48%) Analytics
2 13 (28.26%) Agile Software Development
3 12 (26.09%) Content Management
3 12 (26.09%) Web Development
4 9 (19.57%) TDD
5 8 (17.39%) Continuous Integration
6 7 (15.22%) Web Analytics
6 7 (15.22%) Project Management
6 7 (15.22%) Kalman Filter
7 4 (8.70%) Test Automation
7 4 (8.70%) CRM
7 4 (8.70%) Stakeholder Management
7 4 (8.70%) Pay per click
7 4 (8.70%) Search Engine Marketing
8 3 (6.52%) Business Analysis
8 3 (6.52%) Creative Marketing
8 3 (6.52%) E-Commerce
8 3 (6.52%) Digital Marketing
9 2 (4.35%) User Acceptance Testing
9 2 (4.35%) UX Design
Programming Languages
1 10 (21.74%) Java
2 9 (19.57%) JavaScript
3 4 (8.70%) SQL
4 2 (4.35%) Python
4 2 (4.35%) C#
4 2 (4.35%) R
5 1 (2.17%) Objective-C
5 1 (2.17%) Ruby
5 1 (2.17%) ActionScript
Qualifications
1 8 (17.39%) Degree
2 1 (2.17%) Security Cleared
Quality Assurance & Compliance
1 4 (8.70%) SLA
2 3 (6.52%) QA
Vendors
1 7 (15.22%) Google
2 4 (8.70%) Microsoft
2 4 (8.70%) Marketo
3 3 (6.52%) Salesforce.com
4 2 (4.35%) Adobe
4 2 (4.35%) Sitecore
4 2 (4.35%) Tableau
5 1 (2.17%) EPiServer
5 1 (2.17%) Apple
5 1 (2.17%) Omniture
5 1 (2.17%) WorldPay
City, London
Salt
Rate: £350 - £400 per day
Posted: 5 days ago
City of London
Orgtel
Rate: £500 per day
Posted: 8 days ago
City of London
Annapurna
Rate: £220 - £260 per day
Posted: 22 days ago