The table below looks at the statistics for SEO skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 1 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Sep 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 172 178 186
Rank change year-on-year
+6 +8
Contract jobs citing SEO 25 23 32
As % of all contract IT jobs located in the City of London 0.46% 0.39% 0.44%
As % of the Processes & Methodologies category 0.58% 0.50% 0.57%
Number of daily rates quoted 15 14 28
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£225 £288 £300
Average daily rate % change year-on-year
-21.73% -4.16%
90% offered a daily rate of more than £190 £125 £145
10% offered a daily rate of more than £375 £421 £483
UK excluding London average daily rate £350 £260 £311
% change year-on-year
+34.61% -16.39%
Number of hourly rates quoted 0 1 0
Average hourly rate - £36.50 -
UK excluding London average hourly rate £38.34 £21.50 £17.69
% change year-on-year
+78.30% +21.53%
SEO
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4333 4563 5651
As % of all contract IT jobs located in the City of London 80.42% 77.35% 77.96%
Number of daily rates quoted 3440 3384 4203
Average daily rate £475 £450 £450
Average daily rate % change year-on-year
+5.55% -
90% offered a daily rate of more than £325 £320 £315
10% offered a daily rate of more than £625 £625 £600
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 39 40 71
Average hourly rate £21.00 £22.50 £22.50
Average hourly rate % change year-on-year
-6.66% -
90% offered a hourly rate of more than £13.00 £16.00 £15.00
10% offered a hourly rate of more than £38.80 £36.50 £58.60
UK excluding London average hourly rate £32.52 £25.75 £30.50
% change year-on-year
+26.29% -15.57%

SEO
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the City of London

SEO
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the City of London region.

SEO Daily Rate Trend in the City of London

SEO
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the City of London region over the 3 months to 1 September 2015.

SEO Daily Rate Histogram in the City of London

SEO
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the City of London region.

SEO Hourly Rate Trend in the City of London

SEO
Top 30 Related IT Skills in the City of London

For the 6 months to 1 September 2015, IT contractor jobs across the City of London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 22 (56.41%) Analytics
2 18 (46.15%) HTML
3 17 (43.59%) CMS
4 14 (35.90%) Content Management
4 14 (35.90%) CSS
5 13 (33.33%) Marketing
6 11 (28.21%) User Experience
7 10 (25.64%) Project Management
7 10 (25.64%) Google
8 9 (23.08%) Google Analytics
9 8 (20.51%) Digital Marketing
9 8 (20.51%) Social Media
9 8 (20.51%) Banking
10 7 (17.95%) Finance
10 7 (17.95%) Web Development
11 6 (15.38%) TYPO3
11 6 (15.38%) Multivariate Testing
11 6 (15.38%) Adobe Experience Manager
11 6 (15.38%) Algorithms
11 6 (15.38%) Legal
11 6 (15.38%) Web Analytics
11 6 (15.38%) Agile Software Development
11 6 (15.38%) E-Commerce
11 6 (15.38%) JavaScript
12 5 (12.82%) Photoshop
12 5 (12.82%) CRM
12 5 (12.82%) jQuery
13 4 (10.26%) Stakeholder Management
13 4 (10.26%) Pay per click
13 4 (10.26%) HTML5

SEO
Top Related IT Skills in the City of London by Category

For the 6 months to 1 September 2015, IT contractor jobs across the City of London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 17 (43.59%) CMS
2 6 (15.38%) TYPO3
2 6 (15.38%) Adobe Experience Manager
3 4 (10.26%) Sitecore CMS
4 3 (7.69%) Umbraco
5 2 (5.13%) IIS
5 2 (5.13%) Drupal
6 1 (2.56%) DNN
6 1 (2.56%) Immediacy CMS
6 1 (2.56%) WordPress
6 1 (2.56%) Kentico
6 1 (2.56%) Node.js
Applications
1 5 (12.82%) Photoshop
2 4 (10.26%) MS Excel
3 3 (7.69%) MS Office
4 2 (5.13%) MS Visio
4 2 (5.13%) MS Project
5 1 (2.56%) MS PowerPoint
Business Applications
1 3 (7.69%) Dynamics CRM
Cloud Services
1 9 (23.08%) Google Analytics
Communications & Networking
1 1 (2.56%) Internet
1 1 (2.56%) Skype
Database & Business Intelligence
1 4 (10.26%) SQL Server
Development Applications
1 1 (2.56%) Visual Studio
General
1 13 (33.33%) Marketing
2 8 (20.51%) Banking
3 7 (17.95%) Finance
4 6 (15.38%) Legal
5 4 (10.26%) Publishing
6 2 (5.13%) Advertising
6 2 (5.13%) Law
7 1 (2.56%) Retail
7 1 (2.56%) Multimedia
7 1 (2.56%) Interactive Media
Job Titles
1 10 (25.64%) Project Manager
2 7 (17.95%) Web Manager
3 5 (12.82%) Developer
4 4 (10.26%) Website Manager
4 4 (10.26%) Web Content Manager
4 4 (10.26%) Digital Project Manager
4 4 (10.26%) Content Manager
5 3 (7.69%) Programme Manager
5 3 (7.69%) CRM Manager
5 3 (7.69%) Digital Producer
6 2 (5.13%) Copywriter
6 2 (5.13%) Designer
6 2 (5.13%) .NET Developer
6 2 (5.13%) IT Project Manager
6 2 (5.13%) Web Editor
6 2 (5.13%) Web Content Editor
6 2 (5.13%) Content Editor
6 2 (5.13%) CRM Programme Manager
7 1 (2.56%) Social Media Executive
7 1 (2.56%) Email Designer
Libraries, Frameworks & Software Standards
1 18 (46.15%) HTML
2 14 (35.90%) CSS
3 5 (12.82%) jQuery
4 4 (10.26%) HTML5
5 3 (7.69%) CSS3
6 2 (5.13%) .NET
6 2 (5.13%) XHTML
7 1 (2.56%) RSS
7 1 (2.56%) Cocoa
7 1 (2.56%) Ajax
7 1 (2.56%) .NET Framework
7 1 (2.56%) Symfony
7 1 (2.56%) Web Services
7 1 (2.56%) XML
7 1 (2.56%) XSLT
7 1 (2.56%) Flash
7 1 (2.56%) ASP.NET
7 1 (2.56%) ASP.NET MVC
7 1 (2.56%) Razor View Engine
7 1 (2.56%) Sass
Miscellaneous
1 11 (28.21%) User Experience
2 8 (20.51%) Social Media
3 6 (15.38%) Algorithms
4 2 (5.13%) Mobile App
4 2 (5.13%) Copywriting
5 1 (2.56%) Blog
5 1 (2.56%) NHS
5 1 (2.56%) W3C
5 1 (2.56%) Photography
5 1 (2.56%) Computer Science
5 1 (2.56%) Analytical Skills
Operating Systems
1 3 (7.69%) Windows
2 1 (2.56%) Apple iOS
Processes & Methodologies
1 22 (56.41%) Analytics
2 14 (35.90%) Content Management
3 10 (25.64%) Project Management
4 8 (20.51%) Digital Marketing
5 7 (17.95%) Web Development
6 6 (15.38%) Multivariate Testing
6 6 (15.38%) E-Commerce
6 6 (15.38%) Web Analytics
6 6 (15.38%) Agile Software Development
7 5 (12.82%) CRM
8 4 (10.26%) Stakeholder Management
8 4 (10.26%) Pay per click
9 3 (7.69%) Web Design
9 3 (7.69%) Migration
10 2 (5.13%) PRINCE2
10 2 (5.13%) Business Analysis
10 2 (5.13%) Test Planning
10 2 (5.13%) Email Marketing
10 2 (5.13%) User Acceptance Testing
10 2 (5.13%) SDLC
Programming Languages
1 6 (15.38%) JavaScript
2 2 (5.13%) PHP
2 2 (5.13%) ActionScript
2 2 (5.13%) C#
3 1 (2.56%) Objective-C
3 1 (2.56%) Apple Swift
3 1 (2.56%) SQL
3 1 (2.56%) VB
Qualifications
1 2 (5.13%) Degree
2 1 (2.56%) SC Cleared
2 1 (2.56%) Security Cleared
Vendors
1 10 (25.64%) Google
2 4 (10.26%) Sitecore
3 1 (2.56%) EPiServer
3 1 (2.56%) Microsoft
3 1 (2.56%) Omniture
3 1 (2.56%) DoubleClick