The table below looks at the statistics for SEO skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 146 169 175
Rank change year-on-year
+23 +6
Contract jobs citing SEO 7 19 31
As % of all contract IT jobs located in the City of London 0.22% 0.37% 0.52%
As % of the Processes & Methodologies category 0.26% 0.46% 0.66%
Number of daily rates quoted 6 9 18
Average daily rate £300 £385 £388
Average daily rate % change year-on-year
-22.07% -0.64%
90% offered a daily rate of more than £188 £250 £209
10% offered a daily rate of more than £600 £435 £408
UK excluding London average daily rate £350 £300 £325
% change year-on-year
+16.66% -7.69%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £30.00 £48.75
% change year-on-year
- -38.46%
SEO
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2644 4159 4730
As % of all contract IT jobs located in the City of London 84.04% 80.90% 79.44%
Number of daily rates quoted 2091 3247 3422
Average daily rate £488 £450 £450
Average daily rate % change year-on-year
+8.33% -
90% offered a daily rate of more than £325 £318 £293
10% offered a daily rate of more than £625 £613 £625
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 30 36 51
Average hourly rate £24.00 £23.10 £27.25
Average hourly rate % change year-on-year
+3.91% -15.24%
90% offered a hourly rate of more than £13.00 £12.50 £16.50
10% offered a hourly rate of more than £53.00 £45.50 £77.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

SEO
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the City of London

SEO
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the City of London region.

SEO Daily Rate Trend in the City of London

SEO
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the City of London region over the 3 months to 12 February 2016.

SEO Daily Rate Histogram in the City of London

SEO
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the City of London region.

SEO Hourly Rate Trend in the City of London

SEO
Top 30 Related IT Skills in the City of London

For the 6 months to 12 February 2016, IT contractor jobs across the City of London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 10 (45.45%) Marketing
2 9 (40.91%) HTML
2 9 (40.91%) Analytics
3 7 (31.82%) Publishing
3 7 (31.82%) CSS
4 6 (27.27%) MS Office
4 6 (27.27%) Project Management
5 5 (22.73%) Finance
6 4 (18.18%) MS Project
6 4 (18.18%) MS Visio
6 4 (18.18%) Google
6 4 (18.18%) Advertising
6 4 (18.18%) CMS
6 4 (18.18%) Content Management
6 4 (18.18%) Google Analytics
6 4 (18.18%) Digital Marketing
6 4 (18.18%) Social Media
7 3 (13.64%) User Experience
7 3 (13.64%) Pay per click
7 3 (13.64%) E-Commerce
8 2 (9.09%) Legal
8 2 (9.09%) Web Design
8 2 (9.09%) Photoshop
8 2 (9.09%) JavaScript
8 2 (9.09%) Email Marketing
8 2 (9.09%) Android
8 2 (9.09%) Computer Science
8 2 (9.09%) Degree
8 2 (9.09%) Banking
8 2 (9.09%) Retail

SEO
Top Related IT Skills in the City of London by Category

For the 6 months to 12 February 2016, IT contractor jobs across the City of London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (18.18%) CMS
2 1 (4.55%) Adobe Experience Manager
2 1 (4.55%) Drupal
2 1 (4.55%) Facebook Platform
2 1 (4.55%) TYPO3
2 1 (4.55%) WebSphere
2 1 (4.55%) WordPress
Applications
1 6 (27.27%) MS Office
2 4 (18.18%) MS Project
2 4 (18.18%) MS Visio
3 2 (9.09%) Photoshop
Business Applications
1 1 (4.55%) SAP Oil and Gas
Cloud Services
1 4 (18.18%) Google Analytics
2 1 (4.55%) Google Cloud Platform
2 1 (4.55%) SaaS
2 1 (4.55%) Yammer
Communications & Networking
1 1 (4.55%) Intranet
1 1 (4.55%) Skype
Development Applications
1 1 (4.55%) Dreamweaver
1 1 (4.55%) Git (software)
General
1 10 (45.45%) Marketing
2 7 (31.82%) Publishing
3 5 (22.73%) Finance
4 4 (18.18%) Advertising
5 2 (9.09%) Banking
5 2 (9.09%) Legal
5 2 (9.09%) Retail
6 1 (4.55%) Electronics
6 1 (4.55%) Manufacturing
6 1 (4.55%) Telecoms
Job Titles
1 8 (36.36%) Project Manager
2 6 (27.27%) Digital Project Manager
3 3 (13.64%) Content Manager
3 3 (13.64%) Developer
4 2 (9.09%) Consultant
4 2 (9.09%) Content Editor
4 2 (9.09%) Email Marketing Consultant
4 2 (9.09%) Marketing Consultant
4 2 (9.09%) PPC Consultant
4 2 (9.09%) SEO Consultant
4 2 (9.09%) SEO Manager
4 2 (9.09%) Web Manager
5 1 (4.55%) Broadcast Project Manager
5 1 (4.55%) Designer
5 1 (4.55%) Digital Architect
5 1 (4.55%) Digital Content Manager
5 1 (4.55%) Facebook Developer
5 1 (4.55%) Full Stack Developer
5 1 (4.55%) HTML CSS Developer
5 1 (4.55%) Web Content Manager
Libraries, Frameworks & Software Standards
1 9 (40.91%) HTML
2 7 (31.82%) CSS
3 2 (9.09%) HTML5
4 1 (4.55%) AngularJS
4 1 (4.55%) CSS3
4 1 (4.55%) Dojo
4 1 (4.55%) DOM
4 1 (4.55%) jQuery
4 1 (4.55%) LESS
4 1 (4.55%) Sass
4 1 (4.55%) Symfony
4 1 (4.55%) XHTML
4 1 (4.55%) XML
Miscellaneous
1 4 (18.18%) Social Media
2 3 (13.64%) User Experience
3 2 (9.09%) Analytical Skills
3 2 (9.09%) Computer Science
4 1 (4.55%) Algorithms
4 1 (4.55%) Digital Media
4 1 (4.55%) Management Information System
Operating Systems
1 2 (9.09%) Android
1 2 (9.09%) Apple iOS
Processes & Methodologies
1 9 (40.91%) Analytics
2 6 (27.27%) Project Management
3 4 (18.18%) Content Management
3 4 (18.18%) Digital Marketing
4 3 (13.64%) E-Commerce
4 3 (13.64%) Pay per click
5 2 (9.09%) Email Marketing
5 2 (9.09%) Front End Development
5 2 (9.09%) Responsive Web Design
5 2 (9.09%) Web Design
6 1 (4.55%) Digital Content Management
6 1 (4.55%) Graceful Degradation
6 1 (4.55%) Information Architecture
6 1 (4.55%) Marketing Strategy
6 1 (4.55%) Multivariate Testing
6 1 (4.55%) Online Marketing
6 1 (4.55%) Project Governance
6 1 (4.55%) Web Accessibility
6 1 (4.55%) Web Application Development
6 1 (4.55%) Web Usability
Programming Languages
1 2 (9.09%) JavaScript
2 1 (4.55%) C++
2 1 (4.55%) Java
2 1 (4.55%) PHP
2 1 (4.55%) Python
2 1 (4.55%) SQL
Qualifications
1 2 (9.09%) Degree
Vendors
1 4 (18.18%) Google
2 2 (9.09%) Facebook
2 2 (9.09%) Twitter
3 1 (4.55%) IBM
3 1 (4.55%) SAP