The table below looks at the statistics for SEO skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 25 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
London / City of London
Rank 128 153 165
Rank change year-on-year
+25 +12
Contract jobs citing SEO 20 6 24
As % of all contract IT jobs located in the City of London 0.69% 0.19% 0.47%
As % of the Processes & Methodologies category 0.81% 0.22% 0.56%
Number of daily rates quoted 17 5 13
Median daily rate £375 £275 £385
Median daily rate % change year-on-year
+36.36% -28.57%
90% offered a daily rate of more than £233 £185 £230
10% offered a daily rate of more than £550 £610 £465
UK excluding London median daily rate £350 £338 £253
% change year-on-year
+3.70% +33.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £27.00 - £19.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2475 2787 4253
As % of all contract IT jobs located in the City of London 84.85% 86.90% 82.73%
Number of daily rates quoted 1964 2211 3314
Median daily rate £500 £485 £450
Median daily rate % change year-on-year
+3.09% +7.77%
90% offered a daily rate of more than £345 £325 £313
10% offered a daily rate of more than £625 £625 £625
UK excluding London median daily rate £408 £400 £400
% change year-on-year
+1.87% -
Number of hourly rates quoted 15 28 32
Median hourly rate £21.75 £22.00 £20.45
Median hourly rate % change year-on-year
-1.13% +7.60%
90% offered a hourly rate of more than £13.50 £13.00 £12.95
10% offered a hourly rate of more than £80.00 £53.00 £45.50
UK excluding London median hourly rate £36.00 £40.00 £27.79
% change year-on-year
-10.00% +43.93%

SEO
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the City of London

SEO
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the City of London region.

SEO Daily Rate Trend in the City of London

SEO
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the City of London region over the 3 months to 25 February 2017.

SEO Daily Rate Histogram in the City of London

SEO
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the City of London region.

SEO Hourly Rate Trend in the City of London

SEO
Top 30 Related IT Skills in the City of London

For the 6 months to 25 February 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for SEO.

1 13 (46.43%) HTML
2 12 (42.86%) CSS
3 11 (39.29%) JavaScript
3 11 (39.29%) User Experience
3 11 (39.29%) Front End Development
4 10 (35.71%) Agile Software Development
5 8 (28.57%) Git (software)
5 8 (28.57%) HTML5
5 8 (28.57%) CSS3
6 6 (21.43%) jQuery
6 6 (21.43%) Marketing
7 5 (17.86%) Ajax
7 5 (17.86%) Retail
7 5 (17.86%) Web Development
7 5 (17.86%) Analytics
8 4 (14.29%) Continuous Integration
8 4 (14.29%) RESTful
8 4 (14.29%) Subversion
8 4 (14.29%) CMS
8 4 (14.29%) E-Commerce
9 3 (10.71%) Adobe
9 3 (10.71%) PHP
9 3 (10.71%) Java
9 3 (10.71%) J2EE
9 3 (10.71%) JUnit
9 3 (10.71%) JSP
9 3 (10.71%) Servlets
9 3 (10.71%) SharePoint
9 3 (10.71%) Scrum
9 3 (10.71%) TDD

SEO
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (14.29%) CMS
2 3 (10.71%) Adobe Experience Manager
2 3 (10.71%) Drupal
2 3 (10.71%) SharePoint
3 2 (7.14%) WebSphere
3 2 (7.14%) WordPress
4 1 (3.57%) Confluence
4 1 (3.57%) SAS
Applications
1 2 (7.14%) MS Project
2 1 (3.57%) Adobe Illustrator
2 1 (3.57%) Photoshop
2 1 (3.57%) SPSS
Business Applications
1 1 (3.57%) Magento
Cloud Services
1 2 (7.14%) Adobe Analytics
1 2 (7.14%) Google Analytics
2 1 (3.57%) Akamai
2 1 (3.57%) Amazon AWS
2 1 (3.57%) Amazon EC2
2 1 (3.57%) GitHub
Database & Business Intelligence
1 3 (10.71%) Jackrabbit
2 1 (3.57%) MySQL
2 1 (3.57%) Relational Database
Development Applications
1 8 (28.57%) Git (software)
2 4 (14.29%) Subversion
3 3 (10.71%) JUnit
3 3 (10.71%) Maven
3 3 (10.71%) Mockito
4 2 (7.14%) Grunt
4 2 (7.14%) JIRA
5 1 (3.57%) Bower
5 1 (3.57%) gulp
5 1 (3.57%) JMeter
5 1 (3.57%) LoadRunner
5 1 (3.57%) Selenium
5 1 (3.57%) Vagrant
5 1 (3.57%) WebDriver
5 1 (3.57%) webpack
General
1 6 (21.43%) Marketing
2 5 (17.86%) Retail
3 3 (10.71%) Automotive
4 2 (7.14%) Banking
4 2 (7.14%) Telecoms
5 1 (3.57%) Finance
5 1 (3.57%) Legal
5 1 (3.57%) Pharmaceutical
5 1 (3.57%) Publishing
Job Titles
1 14 (50.00%) Developer
2 7 (25.00%) Front End Developer (Client-Side Developer)
3 4 (14.29%) Analyst
3 4 (14.29%) Project Manager
4 3 (10.71%) CMS Developer
4 3 (10.71%) Mobile UX Developer
4 3 (10.71%) UX Developer
5 2 (7.14%) Business Analyst
5 2 (7.14%) Content Designer
5 2 (7.14%) Copywriter
5 2 (7.14%) Designer
5 2 (7.14%) Digital Analyst
6 1 (3.57%) Account Manager
6 1 (3.57%) E-Commerce Manager
6 1 (3.57%) E-Commerce Project Manager
6 1 (3.57%) JavaScript Developer
6 1 (3.57%) Project Analyst
6 1 (3.57%) Python Developer
6 1 (3.57%) Senior Project Manager
6 1 (3.57%) Web Designer
Libraries, Frameworks & Software Standards
1 13 (46.43%) HTML
2 12 (42.86%) CSS
3 8 (28.57%) CSS3
3 8 (28.57%) HTML5
4 6 (21.43%) jQuery
5 5 (17.86%) Ajax
6 4 (14.29%) RESTful
7 3 (10.71%) Apache Felix
7 3 (10.71%) Apache Sling
7 3 (10.71%) J2EE
7 3 (10.71%) Java SE
7 3 (10.71%) JSP
7 3 (10.71%) Sass
7 3 (10.71%) Servlets
7 3 (10.71%) Spring
8 2 (7.14%) LESS
9 1 (3.57%) Drush
9 1 (3.57%) Ruby on Rails
9 1 (3.57%) Twitter Bootstrap
9 1 (3.57%) XML
Miscellaneous
1 11 (39.29%) User Experience
2 3 (10.71%) Social Media
3 2 (7.14%) Blog
4 1 (3.57%) Digital Media
4 1 (3.57%) Mobile App
4 1 (3.57%) Smartphone
4 1 (3.57%) Tandem
Processes & Methodologies
1 11 (39.29%) Front End Development
2 10 (35.71%) Agile Software Development
3 5 (17.86%) Analytics
3 5 (17.86%) Web Development
4 4 (14.29%) Continuous Integration
4 4 (14.29%) E-Commerce
5 3 (10.71%) Digital Marketing
5 3 (10.71%) Kalman Filter
5 3 (10.71%) Scrum
5 3 (10.71%) TDD
5 3 (10.71%) User Acceptance Testing
6 2 (7.14%) A/B Testing
6 2 (7.14%) Digital Analytics
6 2 (7.14%) Mathematics
6 2 (7.14%) Multivariate Testing
6 2 (7.14%) Pay per click
6 2 (7.14%) Responsive Web Design
6 2 (7.14%) Stakeholder Management
6 2 (7.14%) User Stories
6 2 (7.14%) Web Analytics
Programming Languages
1 11 (39.29%) JavaScript
2 3 (10.71%) Java
2 3 (10.71%) PHP
3 2 (7.14%) SQL
4 1 (3.57%) Go
4 1 (3.57%) Python
4 1 (3.57%) Ruby
Qualifications
1 3 (10.71%) Degree
2 1 (3.57%) SC Cleared
2 1 (3.57%) Security Cleared
Quality Assurance & Compliance
1 1 (3.57%) QA
Systems Management
1 1 (3.57%) Ansible
Vendors
1 3 (10.71%) Adobe
2 2 (7.14%) Google
2 2 (7.14%) hybris
3 1 (3.57%) Demandware
3 1 (3.57%) Microsoft
3 1 (3.57%) Omniture
3 1 (3.57%) Sage
3 1 (3.57%) Twitter