The table below looks at the statistics for SEO skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 24 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Jun 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 148 190 176
Rank change year-on-year
+42 -14
Contract jobs citing SEO 17 13 31
As % of all contract IT jobs located in the City of London 0.50% 0.22% 0.52%
As % of the Processes & Methodologies category 0.59% 0.28% 0.64%
Number of daily rates quoted 13 7 16
Median daily rate £375 £275 £325
Median daily rate % change year-on-year
+36.36% -15.38%
90% offered a daily rate of more than £319 £134 £125
10% offered a daily rate of more than £450 £375 £419
UK excluding London median daily rate £350 £275 £325
% change year-on-year
+27.27% -15.38%
Number of hourly rates quoted 0 0 2
Median hourly rate - - £32.40
UK excluding London median hourly rate £19.61 £12.50 £40.50
% change year-on-year
+56.88% -69.13%
SEO
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2871 4652 4824
As % of all contract IT jobs located in the City of London 84.89% 79.93% 80.21%
Number of daily rates quoted 2351 3667 3630
Median daily rate £475 £469 £450
Median daily rate % change year-on-year
+1.33% +4.16%
90% offered a daily rate of more than £335 £325 £300
10% offered a daily rate of more than £625 £625 £625
UK excluding London median daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 23 50 41
Median hourly rate £19.00 £24.50 £21.50
Median hourly rate % change year-on-year
-22.44% +13.95%
90% offered a hourly rate of more than £12.50 £15.00 £12.50
10% offered a hourly rate of more than £31.50 £62.50 £53.50
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

SEO
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the City of London

SEO
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the City of London region.

SEO Daily Rate Trend in the City of London

SEO
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the City of London region over the 3 months to 24 June 2016.

SEO Daily Rate Histogram in the City of London

SEO
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the City of London region.

SEO Hourly Rate Trend in the City of London

SEO
Top 30 Related IT Skills in the City of London

For the 6 months to 24 June 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for SEO.

1 10 (47.62%) Finance
2 9 (42.86%) Analytics
3 7 (33.33%) Google Analytics
4 6 (28.57%) Google
4 6 (28.57%) Project Management
4 6 (28.57%) User Experience
5 5 (23.81%) Social Media
5 5 (23.81%) HTML
5 5 (23.81%) Publishing
5 5 (23.81%) Banking
5 5 (23.81%) Marketing
6 4 (19.05%) Copywriting
6 4 (19.05%) Content Management
6 4 (19.05%) CMS
6 4 (19.05%) JavaScript
6 4 (19.05%) Analytical Skills
6 4 (19.05%) Wireframes
7 3 (14.29%) Digital Analytics
7 3 (14.29%) Tag Management
7 3 (14.29%) Mobile Banking
7 3 (14.29%) Internet
7 3 (14.29%) Benchmarking
7 3 (14.29%) Migration
7 3 (14.29%) Stakeholder Management
7 3 (14.29%) Agile Software Development
7 3 (14.29%) Retail
7 3 (14.29%) Web Analytics
7 3 (14.29%) User Acceptance Testing
7 3 (14.29%) Digital Marketing
8 2 (9.52%) Spreadsheet

SEO
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (19.05%) CMS
2 2 (9.52%) Umbraco
3 1 (4.76%) Kentico
3 1 (4.76%) SharePoint
3 1 (4.76%) SharePoint 2013
3 1 (4.76%) Sitecore CMS
3 1 (4.76%) WordPress
Applications
1 2 (9.52%) GIMP
1 2 (9.52%) Photoshop
1 2 (9.52%) Spreadsheet
2 1 (4.76%) MS Office
Business Applications
1 1 (4.76%) SAP Oil and Gas
Cloud Services
1 7 (33.33%) Google Analytics
Communications & Networking
1 3 (14.29%) Internet
2 1 (4.76%) Intranet
Development Applications
1 2 (9.52%) Git (software)
2 1 (4.76%) Grunt
General
1 10 (47.62%) Finance
2 5 (23.81%) Banking
2 5 (23.81%) Marketing
2 5 (23.81%) Publishing
3 3 (14.29%) Retail
4 1 (4.76%) Electronics
4 1 (4.76%) Legal
4 1 (4.76%) Manufacturing
4 1 (4.76%) Telecoms
Job Titles
1 4 (19.05%) SEO Manager
2 3 (14.29%) Analyst
2 3 (14.29%) Digital Analyst
3 2 (9.52%) Content Editor
3 2 (9.52%) Content Manager
3 2 (9.52%) Designer
4 1 (4.76%) ASP.NET MVC Developer
4 1 (4.76%) C# .NET Developer
4 1 (4.76%) Communications Officer
4 1 (4.76%) Content Designer
4 1 (4.76%) Digital Content Editor
4 1 (4.76%) Digital Editor
4 1 (4.76%) Digital Marketing Analyst
4 1 (4.76%) Head of E-Commerce
4 1 (4.76%) HTML CSS Developer
4 1 (4.76%) Search Manager
4 1 (4.76%) Senior Communications Officer
4 1 (4.76%) SharePoint Architect
4 1 (4.76%) Subject Matter Expert
4 1 (4.76%) UI Designer
Libraries, Frameworks & Software Standards
1 5 (23.81%) HTML
2 2 (9.52%) CSS
3 1 (4.76%) .NET
3 1 (4.76%) Ajax
3 1 (4.76%) AngularJS
3 1 (4.76%) CSS3
3 1 (4.76%) HTML5
3 1 (4.76%) jQuery
3 1 (4.76%) JSON
3 1 (4.76%) Sass
3 1 (4.76%) Twitter Bootstrap
3 1 (4.76%) XHTML
3 1 (4.76%) XML
Miscellaneous
1 6 (28.57%) User Experience
2 5 (23.81%) Social Media
3 4 (19.05%) Analytical Skills
3 4 (19.05%) Copywriting
4 3 (14.29%) Mobile Banking
5 2 (9.52%) Algorithms
5 2 (9.52%) Management Information System
6 1 (4.76%) Animation
6 1 (4.76%) Digital Media
6 1 (4.76%) Mobile App
6 1 (4.76%) Online Banking
6 1 (4.76%) Visualisation
6 1 (4.76%) W3C
Operating Systems
1 1 (4.76%) Apple iOS
Processes & Methodologies
1 9 (42.86%) Analytics
2 6 (28.57%) Project Management
3 4 (19.05%) Content Management
3 4 (19.05%) Wireframes
4 3 (14.29%) Agile Software Development
4 3 (14.29%) Benchmarking
4 3 (14.29%) Digital Analytics
4 3 (14.29%) Digital Marketing
4 3 (14.29%) Migration
4 3 (14.29%) Stakeholder Management
4 3 (14.29%) Tag Management
4 3 (14.29%) User Acceptance Testing
4 3 (14.29%) Web Analytics
5 2 (9.52%) CRM
5 2 (9.52%) Pay per click
5 2 (9.52%) Performance Analysis
5 2 (9.52%) Stakeholder and Relationship Management
6 1 (4.76%) Affiliate Marketing
6 1 (4.76%) Content Development
6 1 (4.76%) Performance Optimisation
Programming Languages
1 4 (19.05%) JavaScript
2 1 (4.76%) C#
Quality Assurance & Compliance
1 2 (9.52%) Disclosure Scotland
Vendors
1 6 (28.57%) Google
2 2 (9.52%) Tableau
3 1 (4.76%) Crazy Egg
3 1 (4.76%) EPiServer
3 1 (4.76%) Facebook
3 1 (4.76%) Optimizely
3 1 (4.76%) SAP
3 1 (4.76%) Sitecore
3 1 (4.76%) Twitter
City, London
Salt
Rate: £250 - £280 per day
Posted: 3 days ago
City, London
ANSON MCCADE
Rate: £400 - £500 per day
Posted: Yesterday