The table below looks at the statistics for SEO skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 30 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 189 178 192
Rank change year-on-year
-11 +14
Contract jobs citing SEO 22 26 22
As % of all contract IT jobs located in the City of London 0.37% 0.44% 0.31%
As % of the Processes & Methodologies category 0.47% 0.57% 0.40%
Number of daily rates quoted 13 15 20
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£200 £200 £283
Average daily rate % change year-on-year
- -29.20%
90% offered a daily rate of more than £174 £125 £145
10% offered a daily rate of more than £375 £420 £478
UK excluding London average daily rate £320 £300 £295
% change year-on-year
+6.66% +1.69%
Number of hourly rates quoted 0 1 0
Average hourly rate - £36.50 -
UK excluding London average hourly rate £32.00 £40.50 £22.50
% change year-on-year
-20.98% +80.00%
SEO
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4655 4538 5566
As % of all contract IT jobs located in the City of London 78.79% 77.56% 78.26%
Number of daily rates quoted 3686 3372 4145
Average daily rate £474 £450 £450
Average daily rate % change year-on-year
+5.33% -
90% offered a daily rate of more than £325 £313 £313
10% offered a daily rate of more than £625 £625 £600
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 41 45 97
Average hourly rate £21.40 £22.69 £32.58
Average hourly rate % change year-on-year
-5.68% -30.35%
90% offered a hourly rate of more than £13.60 £14.50 £18.00
10% offered a hourly rate of more than £47.50 £45.00 £52.50
UK excluding London average hourly rate £30.00 £26.50 £31.00
% change year-on-year
+13.20% -14.51%

SEO
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the City of London

SEO
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the City of London region.

SEO Daily Rate Trend in the City of London

SEO
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the City of London region over the 3 months to 30 July 2015.

SEO Daily Rate Histogram in the City of London

SEO
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the City of London region.

SEO Hourly Rate Trend in the City of London

SEO
Top 30 Related IT Skills in the City of London

For the 6 months to 30 July 2015, IT contractor jobs across the City of London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 23 (53.49%) Analytics
2 18 (41.86%) HTML
3 17 (39.53%) CMS
4 16 (37.21%) Content Management
4 16 (37.21%) Marketing
5 13 (30.23%) CSS
6 10 (23.26%) User Experience
7 9 (20.93%) Agile Software Development
7 9 (20.93%) Project Management
7 9 (20.93%) Web Analytics
8 8 (18.60%) Google
8 8 (18.60%) Web Development
8 8 (18.60%) JavaScript
8 8 (18.60%) Social Media
9 7 (16.28%) MS Excel
9 7 (16.28%) Google Analytics
10 6 (13.95%) Digital Marketing
10 6 (13.95%) jQuery
10 6 (13.95%) Degree
10 6 (13.95%) Banking
10 6 (13.95%) CRM
10 6 (13.95%) Photoshop
10 6 (13.95%) Finance
10 6 (13.95%) Adobe Experience Manager
11 5 (11.63%) Stakeholder Management
12 4 (9.30%) Legal
12 4 (9.30%) E-Commerce
12 4 (9.30%) SLA
12 4 (9.30%) Microsoft
12 4 (9.30%) SQL Server

SEO
Top Related IT Skills in the City of London by Category

For the 6 months to 30 July 2015, IT contractor jobs across the City of London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 17 (39.53%) CMS
2 6 (13.95%) Adobe Experience Manager
3 4 (9.30%) Sitecore CMS
3 4 (9.30%) TYPO3
4 3 (6.98%) Umbraco
5 2 (4.65%) IIS
5 2 (4.65%) Kentico
6 1 (2.33%) Node.js
6 1 (2.33%) SAS
6 1 (2.33%) Immediacy CMS
6 1 (2.33%) DNN
6 1 (2.33%) Drupal
Applications
1 7 (16.28%) MS Excel
2 6 (13.95%) Photoshop
3 3 (6.98%) MS Visio
4 1 (2.33%) SPSS
4 1 (2.33%) MS PowerPoint
4 1 (2.33%) MS Office
Business Applications
1 3 (6.98%) Dynamics CRM
2 1 (2.33%) WebTrends
Cloud Services
1 7 (16.28%) Google Analytics
Communications & Networking
1 3 (6.98%) Internet
2 1 (2.33%) HTTP
Database & Business Intelligence
1 4 (9.30%) SQL Server
2 1 (2.33%) Jackrabbit
2 1 (2.33%) Hadoop
2 1 (2.33%) Big Data
Development Applications
1 2 (4.65%) Subversion
1 2 (4.65%) Git (software)
2 1 (2.33%) Mockito
2 1 (2.33%) Jasmine
2 1 (2.33%) JUnit
2 1 (2.33%) Visual Studio
2 1 (2.33%) Maven
2 1 (2.33%) JIRA
2 1 (2.33%) Selenium
General
1 16 (37.21%) Marketing
2 6 (13.95%) Banking
2 6 (13.95%) Finance
3 4 (9.30%) Legal
4 2 (4.65%) Publishing
4 2 (4.65%) Law
5 1 (2.33%) Retail
5 1 (2.33%) Multimedia
5 1 (2.33%) Interactive Media
5 1 (2.33%) Arabic Language
Job Titles
1 6 (13.95%) Developer
1 6 (13.95%) Project Manager
2 4 (9.30%) Website Manager
2 4 (9.30%) Web Manager
2 4 (9.30%) Designer
2 4 (9.30%) Content Manager
3 3 (6.98%) Automation Specialist
3 3 (6.98%) CRM Manager
3 3 (6.98%) Digital Producer
3 3 (6.98%) Programme Manager
4 2 (4.65%) CRM Programme Manager
4 2 (4.65%) Digital Project Manager
4 2 (4.65%) Web Content Manager
4 2 (4.65%) Copywriter
4 2 (4.65%) Senior Designer
4 2 (4.65%) .NET Developer
4 2 (4.65%) IT Project Manager
4 2 (4.65%) Author
5 1 (2.33%) Data Analyst
5 1 (2.33%) Java Developer
Libraries, Frameworks & Software Standards
1 18 (41.86%) HTML
2 13 (30.23%) CSS
3 6 (13.95%) jQuery
4 4 (9.30%) HTML5
5 2 (4.65%) CSS3
5 2 (4.65%) .NET
5 2 (4.65%) Sass
6 1 (2.33%) LESS
6 1 (2.33%) Cocoa Touch
6 1 (2.33%) AngularJS
6 1 (2.33%) ASP.NET Web API
6 1 (2.33%) RESTful
6 1 (2.33%) ASP.NET MVC
6 1 (2.33%) J2EE
6 1 (2.33%) ASP.NET
6 1 (2.33%) Razor View Engine
6 1 (2.33%) Backbone.js
6 1 (2.33%) Apache Sling
6 1 (2.33%) Apache Felix
6 1 (2.33%) JSP
Miscellaneous
1 10 (23.26%) User Experience
2 8 (18.60%) Social Media
3 4 (9.30%) Computer Science
3 4 (9.30%) Algorithms
4 3 (6.98%) Copywriting
4 3 (6.98%) Mobile App
5 1 (2.33%) Blog
5 1 (2.33%) NHS
5 1 (2.33%) W3C
5 1 (2.33%) Economics
5 1 (2.33%) Statistics
5 1 (2.33%) Animation
5 1 (2.33%) Photography
5 1 (2.33%) Mathematics
5 1 (2.33%) Analytical Skills
Operating Systems
1 3 (6.98%) Windows
2 1 (2.33%) Linux
2 1 (2.33%) Apple iOS
Processes & Methodologies
1 23 (53.49%) Analytics
2 16 (37.21%) Content Management
3 9 (20.93%) Agile Software Development
3 9 (20.93%) Project Management
3 9 (20.93%) Web Analytics
4 8 (18.60%) Web Development
5 6 (13.95%) Digital Marketing
5 6 (13.95%) CRM
6 5 (11.63%) Stakeholder Management
7 4 (9.30%) E-Commerce
7 4 (9.30%) Multivariate Testing
7 4 (9.30%) Pay per click
8 3 (6.98%) Creative Marketing
8 3 (6.98%) Search Engine Marketing
8 3 (6.98%) User Acceptance Testing
9 2 (4.65%) Continuous Integration
9 2 (4.65%) Email Marketing
9 2 (4.65%) PRINCE2
9 2 (4.65%) Scrum
9 2 (4.65%) Web Design
Programming Languages
1 8 (18.60%) JavaScript
2 2 (4.65%) C#
2 2 (4.65%) ActionScript
2 2 (4.65%) SQL
3 1 (2.33%) VB
3 1 (2.33%) Python
3 1 (2.33%) Objective-C
3 1 (2.33%) R
3 1 (2.33%) Apple Swift
3 1 (2.33%) Java
3 1 (2.33%) PHP
Qualifications
1 6 (13.95%) Degree
2 2 (4.65%) Security Cleared
3 1 (2.33%) SC Cleared
Quality Assurance & Compliance
1 4 (9.30%) SLA
2 3 (6.98%) QA
Vendors
1 8 (18.60%) Google
2 4 (9.30%) Sitecore
2 4 (9.30%) Microsoft
3 3 (6.98%) Salesforce.com
3 3 (6.98%) Marketo
4 1 (2.33%) Omniture
4 1 (2.33%) DoubleClick
4 1 (2.33%) Adobe
4 1 (2.33%) Tableau
4 1 (2.33%) EPiServer
City, London
Spring Technology
Rate: £200.00 - £250.00 per day
Posted: Yesterday
City, London
Staffworx Ltd
Rate: From £250 to £350 per annum market rates, please indicate expectations
Posted: 6 days ago
City of London
Energize Recruitment Solutions Ltd
Rate: £300 - £450 per day
Posted: 17 days ago