The first table below looks at the demand for SEO skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 165 195 195
Rank change year-on-year
+30 0
Contract jobs citing SEO 27 25 31
As % of all contract IT jobs located in the City of London 0.47% 0.35% 0.40%
As % of the Processes & Methodologies category 0.62% 0.46% 0.53%
Number of daily rates quoted 15 23 24
Average daily rate
Keep up to 90%
of your Daily Rate
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£200 £250 £303
Average daily rate % change year-on-year
-20.00% -17.35%
90% offered a daily rate of more than £125 £145 £208
10% offered a daily rate of more than £420 £475 £503
UK excluding London average daily rate £275 £290 £300
% change year-on-year
-5.17% -3.33%
Number of hourly rates quoted 1 0 0
Average hourly rate £36.50 - -
UK excluding London average hourly rate £40.50 £22.50 £16.50
% change year-on-year
+80.00% +36.36%
Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4343 5387 5824
As % of all contract IT jobs located in the City of London 75.37% 76.00% 74.76%
Number of daily rates quoted 3231 4024 4330
Average daily rate £450 £450 £460
Average daily rate % change year-on-year
- -2.17%
90% offered a daily rate of more than £313 £300 £300
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 42 92 87
Average hourly rate £23.50 £27.97 £27.50
Average hourly rate % change year-on-year
-15.98% +1.70%
90% offered a hourly rate of more than £16.10 £16.90 £16.81
10% offered a hourly rate of more than £45.00 £52.50 £52.60
UK excluding London average hourly rate £25.00 £31.00 £31.00
% change year-on-year
-19.35% -
SEO
London

SEO
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the City of London

SEO
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the City of London region.

SEO Daily Rate Trend in the City of London

SEO
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the City of London region over the 3 months to 1 August 2014.

SEO Daily Rate Histogram in the City of London

SEO
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the City of London region.

SEO Hourly Rate Trend in the City of London

SEO
Top 30 Related IT Skills in the City of London

For the 6 months to 1 August 2014, IT contractor jobs across the City of London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 27 (49.09%) Marketing
2 24 (43.64%) HTML
3 21 (38.18%) CSS
4 20 (36.36%) Content Management
4 20 (36.36%) Analytics
5 13 (23.64%) JavaScript
6 12 (21.82%) Digital Marketing
6 12 (21.82%) jQuery
6 12 (21.82%) Social Media
7 11 (20.00%) CSS3
7 11 (20.00%) HTML5
7 11 (20.00%) Adobe
8 10 (18.18%) Google
9 9 (16.36%) Agile Software Development
9 9 (16.36%) PHP
10 8 (14.55%) Pay per click
10 8 (14.55%) WordPress
10 8 (14.55%) QA
11 7 (12.73%) Web Development
11 7 (12.73%) Degree
11 7 (12.73%) SQL
11 7 (12.73%) Photoshop
12 6 (10.91%) SQL Server
12 6 (10.91%) .NET
12 6 (10.91%) E-Commerce
12 6 (10.91%) Dreamweaver
12 6 (10.91%) Project Management
12 6 (10.91%) CMS
12 6 (10.91%) Web Analytics
12 6 (10.91%) Google Analytics

SEO
Top Related IT Skills in the City of London by Category

For the 6 months to 1 August 2014, IT contractor jobs across the City of London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 8 (14.55%) WordPress
2 6 (10.91%) CMS
3 4 (7.27%) SharePoint
4 2 (3.64%) IIS
4 2 (3.64%) Umbraco
5 1 (1.82%) Adobe CQ
5 1 (1.82%) Node.js
5 1 (1.82%) TYPO3
5 1 (1.82%) Drupal
5 1 (1.82%) TeamSite
Applications
1 7 (12.73%) Photoshop
2 5 (9.09%) MS Project
2 5 (9.09%) MS Office
3 4 (7.27%) Acrobat
3 4 (7.27%) Adobe Illustrator
4 2 (3.64%) MS PowerPoint
5 1 (1.82%) Spreadsheet
5 1 (1.82%) Fireworks
Business Applications
1 6 (10.91%) Google Analytics
2 4 (7.27%) Magento
3 2 (3.64%) SiteCatalyst
Cloud Services
1 1 (1.82%) GitHub
Communications & Networking
1 4 (7.27%) Intranet
2 2 (3.64%) Internet
Database & Business Intelligence
1 6 (10.91%) SQL Server
2 5 (9.09%) MySQL
Development Applications
1 6 (10.91%) Dreamweaver
2 2 (3.64%) Subversion
3 1 (1.82%) Mercurial
3 1 (1.82%) Git (software)
3 1 (1.82%) Visual Studio
3 1 (1.82%) Eclipse
General
1 27 (49.09%) Marketing
2 5 (9.09%) Finance
2 5 (9.09%) Advertising
3 4 (7.27%) Legal
3 4 (7.27%) Retail
4 3 (5.45%) Pharmaceutical
5 2 (3.64%) Telecoms
5 2 (3.64%) Publishing
5 2 (3.64%) Banking
6 1 (1.82%) Retail Banking
6 1 (1.82%) Multimedia
6 1 (1.82%) Arabic Language
6 1 (1.82%) German Language
6 1 (1.82%) Games
Job Titles
1 17 (30.91%) Developer
2 7 (12.73%) Front-End Developer
2 7 (12.73%) Web Manager
3 6 (10.91%) Project Manager
3 6 (10.91%) Web Developer
4 4 (7.27%) Analyst
4 4 (7.27%) Agile Project Manager
5 3 (5.45%) Designer
5 3 (5.45%) Content Manager
5 3 (5.45%) UI Programmer
5 3 (5.45%) Copywriter
5 3 (5.45%) UI Developer
5 3 (5.45%) Website Manager
6 2 (3.64%) .NET Developer
6 2 (3.64%) Test Analyst
6 2 (3.64%) Digital Project Manager
6 2 (3.64%) Marketing Executive
6 2 (3.64%) PPC Specialist
6 2 (3.64%) QA Analyst
6 2 (3.64%) Web Analyst
Libraries, Frameworks & Software Standards
1 24 (43.64%) HTML
2 21 (38.18%) CSS
3 12 (21.82%) jQuery
4 11 (20.00%) CSS3
4 11 (20.00%) HTML5
5 6 (10.91%) .NET
6 5 (9.09%) Sass
6 5 (9.09%) XHTML
6 5 (9.09%) XML
7 4 (7.27%) ASP.NET
7 4 (7.27%) Web Services
7 4 (7.27%) JSON
8 3 (5.45%) Flash
9 2 (3.64%) XSD
9 2 (3.64%) XSL
9 2 (3.64%) XSLT
9 2 (3.64%) DHTML
9 2 (3.64%) Ajax
10 1 (1.82%) Backbone.js
10 1 (1.82%) LESS
Miscellaneous
1 12 (21.82%) Social Media
2 4 (7.27%) Management Information System
2 4 (7.27%) Copywriting
3 3 (5.45%) W3C
4 2 (3.64%) Blog
4 2 (3.64%) Open Source
4 2 (3.64%) New Media
5 1 (1.82%) Mobile App
5 1 (1.82%) Statistics
5 1 (1.82%) Video Editing
Processes & Methodologies
1 20 (36.36%) Content Management
1 20 (36.36%) Analytics
2 12 (21.82%) Digital Marketing
3 9 (16.36%) Agile Software Development
4 8 (14.55%) Pay per click
5 7 (12.73%) Web Development
6 6 (10.91%) E-Commerce
6 6 (10.91%) Project Management
6 6 (10.91%) Web Analytics
6 6 (10.91%) Responsive Web Design
7 5 (9.09%) User Stories
7 5 (9.09%) Scrum
7 5 (9.09%) PRINCE2
8 4 (7.27%) Project Planning
8 4 (7.27%) Stakeholder Management
8 4 (7.27%) Information Architecture
9 3 (5.45%) Search Engine Marketing
10 2 (3.64%) OOP
10 2 (3.64%) OO
10 2 (3.64%) Usability Testing
Programming Languages
1 13 (23.64%) JavaScript
2 9 (16.36%) PHP
3 7 (12.73%) SQL
4 5 (9.09%) Java
4 5 (9.09%) C#
5 1 (1.82%) CoffeeScript
5 1 (1.82%) C++
5 1 (1.82%) PL/SQL
Qualifications
1 7 (12.73%) Degree
Quality Assurance & Compliance
1 8 (14.55%) QA
2 1 (1.82%) Section 508
2 1 (1.82%) WCAG
Vendors
1 11 (20.00%) Adobe
2 10 (18.18%) Google
3 2 (3.64%) Salesforce.com
3 2 (3.64%) DoubleClick
3 2 (3.64%) Twitter
4 1 (1.82%) Facebook
4 1 (1.82%) Eloqua
4 1 (1.82%) Yahoo!
4 1 (1.82%) Omniture
4 1 (1.82%) Sitecore
4 1 (1.82%) Interwoven
4 1 (1.82%) RedDot
City of London
Reed Technology - UK Posting Account
Rate: £31 - £42 per hour + negotiable
Posted: 24 days ago