The table below looks at the prevalence of the term Social Media in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Social Media
Rank 133 159 159
Rank change year-on-year
+26 0
Contract jobs citing Social Media 19 31 47
As % of all contract IT jobs located in the City of London 0.61% 0.62% 0.80%
As % of the Miscellaneous category 1.51% 1.59% 2.06%
Number of daily rates quoted 16 23 30
Average daily rate £350 £450 £343
Average daily rate % change year-on-year
-22.22% +31.38%
90% offered a daily rate of more than £175 £215 £160
10% offered a daily rate of more than £650 £625 £521
UK excluding London average daily rate £325 £358 £375
% change year-on-year
-9.09% -4.66%
Number of hourly rates quoted 1 0 3
Average hourly rate £35.60 - £28.50
UK excluding London average hourly rate £15.00 £11.50 £10.93
% change year-on-year
+30.43% +5.26%
Social Media
London

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the City of London region.

Miscellaneous Category
City of London
Contract IT job ads with a match in the
Miscellaneous category
1257 1951 2283
As % of all contract IT jobs located in the City of London 40.07% 38.76% 39.07%
Number of daily rates quoted 964 1522 1651
Average daily rate £500 £450 £500
Average daily rate % change year-on-year
+11.11% -10.00%
90% offered a daily rate of more than £300 £300 £275
10% offered a daily rate of more than £675 £625 £650
UK excluding London average daily rate £375 £373 £350
% change year-on-year
+0.67% +6.42%
Number of hourly rates quoted 27 32 36
Average hourly rate £19.99 £17.87 £20.00
Average hourly rate % change year-on-year
+11.89% -10.67%
90% offered a hourly rate of more than £13.00 £13.25 £17.00
10% offered a hourly rate of more than £35.60 £27.37 £42.50
UK excluding London average hourly rate £24.00 £17.50 £17.50
% change year-on-year
+37.14% -

Social Media
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the City of London region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the City of London

Social Media
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the City of London region.

Social Media Daily Rate Trend in the City of London

Social Media
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the City of London region over the 3 months to 5 February 2016.

Social Media Daily Rate Histogram in the City of London

Social Media
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the City of London region.

Social Media Hourly Rate Trend in the City of London

Social Media
Top 30 Related IT Skills in the City of London

For the 6 months to 5 February 2016, IT contractor jobs across the City of London region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 10 (24.39%) Marketing
1 10 (24.39%) Android
1 10 (24.39%) Mobile App
2 8 (19.51%) Finance
2 8 (19.51%) HTML
3 7 (17.07%) Games
4 6 (14.63%) ITIL
4 6 (14.63%) Project Management
4 6 (14.63%) Apple iOS
4 6 (14.63%) Customer Engagement
4 6 (14.63%) HTML5
4 6 (14.63%) Agile Software Development
4 6 (14.63%) Android Development
4 6 (14.63%) User Experience
5 5 (12.20%) MS PowerPoint
5 5 (12.20%) Agile Project Management
5 5 (12.20%) Microsoft
5 5 (12.20%) JavaScript
5 5 (12.20%) Photoshop
6 4 (9.76%) SEO
6 4 (9.76%) Law
6 4 (9.76%) MS Excel
6 4 (9.76%) Business Intelligence
6 4 (9.76%) Digital Media
6 4 (9.76%) Digital Marketing
7 3 (7.32%) Analytical Skills
7 3 (7.32%) Content Management
7 3 (7.32%) Online Games
7 3 (7.32%) NHS
7 3 (7.32%) Linux

Social Media
Top Related IT Skills in the City of London by Category

For the 6 months to 5 February 2016, IT contractor jobs across the City of London region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 3 (7.32%) CMS
2 2 (4.88%) SharePoint
2 2 (4.88%) SharePoint 2013
3 1 (2.44%) Apache
3 1 (2.44%) SharePoint 2010
3 1 (2.44%) WordPress
Applications
1 5 (12.20%) MS PowerPoint
1 5 (12.20%) Photoshop
2 4 (9.76%) MS Excel
3 1 (2.44%) Adobe Creative Suite
3 1 (2.44%) Adobe Illustrator
3 1 (2.44%) InDesign
3 1 (2.44%) MS Office
Business Applications
1 1 (2.44%) SAP Oil and Gas
Cloud Services
1 1 (2.44%) IaaS
1 1 (2.44%) PaaS
1 1 (2.44%) SaaS
1 1 (2.44%) Yammer
Communications & Networking
1 2 (4.88%) Internet
1 2 (4.88%) Intranet
2 1 (2.44%) SAN
2 1 (2.44%) VoIP
Database & Business Intelligence
1 1 (2.44%) Amazon DynamoDB
1 1 (2.44%) MySQL
Development Applications
1 1 (2.44%) Git (software)
1 1 (2.44%) Selenium
1 1 (2.44%) SpecFlow
1 1 (2.44%) Subversion
1 1 (2.44%) WebDriver
General
1 10 (24.39%) Marketing
2 8 (19.51%) Finance
3 7 (17.07%) Games
4 4 (9.76%) Law
5 3 (7.32%) Automotive
6 1 (2.44%) Advertising
6 1 (2.44%) Banking
6 1 (2.44%) Electronics
6 1 (2.44%) Legal
6 1 (2.44%) Mandarin Language
6 1 (2.44%) Manufacturing
6 1 (2.44%) Publishing
6 1 (2.44%) Telecoms
Job Titles
1 9 (21.95%) Developer
2 6 (14.63%) IT Manager
2 6 (14.63%) IT Relationships Manager
2 6 (14.63%) Relationships Manager
3 5 (12.20%) Android Developer
3 5 (12.20%) Digital Project Manager
3 5 (12.20%) Project Manager
4 4 (9.76%) Business Manager
4 4 (9.76%) Business Relationship Manager
4 4 (9.76%) Designer
5 3 (7.32%) Analyst
5 3 (7.32%) C++ Developer
5 3 (7.32%) Copywriter
5 3 (7.32%) JavaScript Developer
6 2 (4.88%) Business Analyst
6 2 (4.88%) Content Manager
6 2 (4.88%) Digital Designer
6 2 (4.88%) IT Services Manager
6 2 (4.88%) Service Manager
6 2 (4.88%) Service Relationship Manager
Libraries, Frameworks & Software Standards
1 8 (19.51%) HTML
2 6 (14.63%) HTML5
3 2 (4.88%) CSS
3 2 (4.88%) XML
4 1 (2.44%) AngularJS
4 1 (2.44%) CSS3
4 1 (2.44%) jQuery
4 1 (2.44%) JSON
4 1 (2.44%) LAMP
4 1 (2.44%) REST
4 1 (2.44%) Web Services
Miscellaneous
1 10 (24.39%) Mobile App
2 6 (14.63%) User Experience
3 4 (9.76%) Digital Media
4 3 (7.32%) Analytical Skills
4 3 (7.32%) NHS
4 3 (7.32%) Online Games
5 2 (4.88%) BBC
5 2 (4.88%) iDTV
5 2 (4.88%) Video Editing
6 1 (2.44%) Computer Science
6 1 (2.44%) Management Information System
Operating Systems
1 10 (24.39%) Android
2 6 (14.63%) Apple iOS
3 3 (7.32%) Linux
Processes & Methodologies
1 6 (14.63%) Agile Software Development
1 6 (14.63%) Android Development
1 6 (14.63%) Customer Engagement
1 6 (14.63%) ITIL
1 6 (14.63%) Project Management
2 5 (12.20%) Agile Project Management
3 4 (9.76%) Business Intelligence
3 4 (9.76%) Digital Marketing
3 4 (9.76%) SEO
4 3 (7.32%) Content Management
5 2 (4.88%) B2B
5 2 (4.88%) Business Analysis
5 2 (4.88%) E-Commerce
5 2 (4.88%) Email Marketing
5 2 (4.88%) iOS Development
5 2 (4.88%) Mentoring
5 2 (4.88%) Programme Management
5 2 (4.88%) Service Delivery
6 1 (2.44%) Coaching
6 1 (2.44%) Digital Content Management
Programming Languages
1 5 (12.20%) JavaScript
2 3 (7.32%) C++
3 1 (2.44%) C#
3 1 (2.44%) Java
3 1 (2.44%) PHP
Qualifications
1 2 (4.88%) Degree
System Software
1 1 (2.44%) Hyper-V
1 1 (2.44%) Microsoft App-V
1 1 (2.44%) VMware Infrastructure
1 1 (2.44%) XenApp
1 1 (2.44%) XenDesktop
Systems Management
1 1 (2.44%) CFEngine
1 1 (2.44%) Opscode Chef
1 1 (2.44%) SCCM
Vendors
1 5 (12.20%) Microsoft
2 2 (4.88%) Twitter
3 1 (2.44%) Adobe
3 1 (2.44%) Facebook
3 1 (2.44%) HP
3 1 (2.44%) IBM
3 1 (2.44%) SAP
3 1 (2.44%) Sony
3 1 (2.44%) VMware
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