The table below looks at the prevalence of the term Social Media in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 31 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Oct 2014
Same period 2013 Same period 2012
Social Media
Rank 174 196 183
Rank change year-on-year
+22 -13
Contract jobs citing Social Media 33 29 33
As % of all contract IT jobs located in the City of London 0.55% 0.40% 0.47%
As % of the Miscellaneous category 1.58% 1.06% 1.25%
Number of daily rates quoted 14 22 16
Average daily rate
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£400 £363 £325
Average daily rate % change year-on-year
+10.34% +11.53%
90% offered a daily rate of more than £215 £141 £140
10% offered a daily rate of more than £485 £452 £481
UK excluding London average daily rate £300 £362 £300
% change year-on-year
-17.08% +20.60%
Number of hourly rates quoted 1 1 0
Average hourly rate £22.00 £38.00 -
Average hourly rate % change year-on-year
-42.10% -
UK excluding London average hourly rate £17.50 £13.75 £32.50
% change year-on-year
+27.27% -57.69%
Social Media
London

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the City of London region.

Miscellaneous Category
City of London
Contract IT job ads with a match in the
Miscellaneous category
2091 2727 2632
As % of all contract IT jobs located in the City of London 34.71% 37.91% 37.75%
Number of daily rates quoted 1578 2064 1960
Average daily rate £466 £475 £500
Average daily rate % change year-on-year
-2.00% -5.00%
90% offered a daily rate of more than £284 £300 £275
10% offered a daily rate of more than £650 £625 £650
UK excluding London average daily rate £355 £350 £350
% change year-on-year
+1.42% -
Number of hourly rates quoted 34 47 65
Average hourly rate £15.75 £20.00 £22.50
Average hourly rate % change year-on-year
-21.25% -11.11%
90% offered a hourly rate of more than £10.50 £14.69 £12.50
10% offered a hourly rate of more than £22.00 £41.53 £39.80
UK excluding London average hourly rate £17.00 £18.00 £21.00
% change year-on-year
-5.55% -14.28%

Social Media
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the City of London region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the City of London

Social Media
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the City of London region.

Social Media Daily Rate Trend in the City of London

Social Media
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the City of London region over the 3 months to 31 October 2014.

Social Media Daily Rate Histogram in the City of London

Social Media
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the City of London region.

Social Media Hourly Rate Trend in the City of London

Social Media
Top 30 Related IT Skills in the City of London

For the 6 months to 31 October 2014, IT contractor jobs across the City of London region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 33 (33.33%) Marketing
2 28 (28.28%) HTML
3 24 (24.24%) Project Management
4 22 (22.22%) Agile Software Development
5 20 (20.20%) CSS
6 19 (19.19%) User Experience
7 18 (18.18%) Analytics
8 17 (17.17%) Microsoft
8 17 (17.17%) Games
9 16 (16.16%) Photoshop
9 16 (16.16%) Blog
9 16 (16.16%) Apple iOS
10 15 (15.15%) Analytical Skills
10 15 (15.15%) PHP
11 14 (14.14%) Adobe
11 14 (14.14%) CRM
11 14 (14.14%) QA
12 13 (13.13%) iPhone
13 12 (12.12%) New Media
13 12 (12.12%) Android
13 12 (12.12%) iOS Development
13 12 (12.12%) Objective-C
14 11 (11.11%) Danish Language
14 11 (11.11%) IBM Notes
14 11 (11.11%) Lotus
14 11 (11.11%) SEO
14 11 (11.11%) WebTrends
14 11 (11.11%) BMC PATROL
14 11 (11.11%) Online Marketing
14 11 (11.11%) Marketing Strategy

Social Media
Top Related IT Skills in the City of London by Category

For the 6 months to 31 October 2014, IT contractor jobs across the City of London region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 11 (11.11%) IBM Notes
2 9 (9.09%) SharePoint
3 6 (6.06%) CMS
3 6 (6.06%) WordPress
4 2 (2.02%) Drupal
4 2 (2.02%) SharePoint 2013
5 1 (1.01%) SAS
5 1 (1.01%) Sitecore CMS
5 1 (1.01%) ExpressionEngine
5 1 (1.01%) Adobe CQ
Applications
1 16 (16.16%) Photoshop
2 9 (9.09%) MS Office
2 9 (9.09%) Adobe Illustrator
3 8 (8.08%) InDesign
4 5 (5.05%) MS PowerPoint
4 5 (5.05%) MS Excel
5 4 (4.04%) Acrobat
6 1 (1.01%) SPSS
6 1 (1.01%) MS Project
Business Applications
1 11 (11.11%) WebTrends
2 1 (1.01%) Magento
Cloud Services
1 1 (1.01%) Office 365
Communications & Networking
1 7 (7.07%) Intranet
2 4 (4.04%) Internet
3 3 (3.03%) VoIP
4 1 (1.01%) RTSP
Database & Business Intelligence
1 11 (11.11%) QlikView
2 4 (4.04%) MySQL
3 3 (3.03%) SQLite
4 1 (1.01%) Base SAS
4 1 (1.01%) SAS Enterprise Guide
4 1 (1.01%) SAS Enterprise Miner
4 1 (1.01%) Hadoop
4 1 (1.01%) Big Data
4 1 (1.01%) SAS Data Integration Studio
4 1 (1.01%) Data Mining
4 1 (1.01%) PostgreSQL
4 1 (1.01%) SQL Server Reporting Services
Development Applications
1 5 (5.05%) Xcode
2 4 (4.04%) Subversion
2 4 (4.04%) Dreamweaver
3 1 (1.01%) Eclipse
3 1 (1.01%) Git (software)
General
1 33 (33.33%) Marketing
2 17 (17.17%) Games
3 11 (11.11%) Danish Language
4 10 (10.10%) Publishing
5 5 (5.05%) Advertising
6 3 (3.03%) Finance
6 3 (3.03%) Legal
6 3 (3.03%) Banking
7 1 (1.01%) Retail
7 1 (1.01%) Multimedia
7 1 (1.01%) Local Government
7 1 (1.01%) Retail Banking
7 1 (1.01%) Telecoms
7 1 (1.01%) Arabic Language
Job Titles
1 27 (27.27%) Developer
2 16 (16.16%) Designer
3 12 (12.12%) iOS Developer
4 9 (9.09%) Digital Designer
5 7 (7.07%) Analyst
5 7 (7.07%) Project Manager
5 7 (7.07%) PHP Developer
6 5 (5.05%) Web Manager
7 4 (4.04%) Business Analyst
8 3 (3.03%) Senior Analyst
8 3 (3.03%) Senior Business Analyst
8 3 (3.03%) Lead Developer
8 3 (3.03%) Digital Project Manager
8 3 (3.03%) Agile Project Manager
8 3 (3.03%) Digital Content Designer
8 3 (3.03%) Mobile Developer
9 2 (2.02%) Social Media Manager
9 2 (2.02%) Content Manager
9 2 (2.02%) Marketing Executive
9 2 (2.02%) Web Editor
Libraries, Frameworks & Software Standards
1 28 (28.28%) HTML
2 20 (20.20%) CSS
3 9 (9.09%) Flash
4 8 (8.08%) Cocoa
4 8 (8.08%) Cocoa Touch
4 8 (8.08%) XML
5 5 (5.05%) HTML5
5 5 (5.05%) REST
5 5 (5.05%) SOAP
5 5 (5.05%) Web Services
6 4 (4.04%) JSON
6 4 (4.04%) Symfony
6 4 (4.04%) Yii
6 4 (4.04%) jQuery
6 4 (4.04%) RESTful
7 3 (3.03%) Ajax
7 3 (3.03%) iOS SDK
7 3 (3.03%) PhoneGap
7 3 (3.03%) UIKit
8 1 (1.01%) Ember.js
Miscellaneous
1 19 (19.19%) User Experience
2 16 (16.16%) Blog
3 15 (15.15%) Analytical Skills
4 13 (13.13%) iPhone
5 12 (12.12%) New Media
6 11 (11.11%) Online Games
7 9 (9.09%) Mobile App
8 6 (6.06%) Computer Science
9 5 (5.05%) iPad
10 4 (4.04%) Digital Media
11 3 (3.03%) Management Information System
11 3 (3.03%) Graphic Design
12 2 (2.02%) Statistics
12 2 (2.02%) Wiki
12 2 (2.02%) Social Gaming
12 2 (2.02%) Mathematics
13 1 (1.01%) Visualisation
13 1 (1.01%) Mobile Payment
13 1 (1.01%) Social Network
13 1 (1.01%) Photography
Operating Systems
1 16 (16.16%) Apple iOS
2 12 (12.12%) Android
Processes & Methodologies
1 24 (24.24%) Project Management
2 22 (22.22%) Agile Software Development
3 18 (18.18%) Analytics
4 14 (14.14%) CRM
5 12 (12.12%) iOS Development
6 11 (11.11%) User Acceptance Testing
6 11 (11.11%) Online Marketing
6 11 (11.11%) Marketing Strategy
6 11 (11.11%) SEO
7 10 (10.10%) OO
8 8 (8.08%) Content Management
9 7 (7.07%) E-Commerce
9 7 (7.07%) Stakeholder Management
10 6 (6.06%) Scrum
10 6 (6.06%) B2C
11 5 (5.05%) Web Design
11 5 (5.05%) Digital Marketing
12 4 (4.04%) Business Transformation
12 4 (4.04%) PRINCE2
13 3 (3.03%) Business Intelligence
Programming Languages
1 15 (15.15%) PHP
2 12 (12.12%) Objective-C
3 8 (8.08%) C++
4 7 (7.07%) Java
5 6 (6.06%) JavaScript
6 4 (4.04%) SQL
7 1 (1.01%) ActionScript
7 1 (1.01%) R
Qualifications
1 9 (9.09%) Degree
2 3 (3.03%) PRINCE2 Certification
3 2 (2.02%) Security Cleared
4 1 (1.01%) PhD
4 1 (1.01%) CTC Cleared
Quality Assurance & Compliance
1 14 (14.14%) QA
2 1 (1.01%) Data Quality
Systems Management
1 11 (11.11%) BMC PATROL
Vendors
1 17 (17.17%) Microsoft
2 14 (14.14%) Adobe
3 11 (11.11%) Lotus
4 6 (6.06%) Facebook
5 4 (4.04%) Twitter
6 1 (1.01%) Google
6 1 (1.01%) Sitecore
City, London
Talent International
Rate: £350 - £400 per day
Posted: 3 hours ago
City, London
Roc Search
Rate: £500 per day
Posted: 4 days ago
City of London
Progressive Recruitment
Rate: competitive
Posted: 8 days ago
City, London
Premier Media
Rate: £100 per day
Posted: 16 days ago