The table below looks at the prevalence of the term Social Media in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 27 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Sep 2016
Same period 2015 Same period 2014
Social Media
Rank 166 155 163
Rank change year-on-year
-11 +8
Contract jobs citing Social Media 9 31 48
As % of all contract IT jobs located in the City of London 0.26% 0.67% 0.83%
As % of the Miscellaneous category 0.64% 1.72% 2.25%
Number of daily rates quoted 4 28 25
Median daily rate £463 £450 £325
Median daily rate % change year-on-year
+2.77% +38.46%
90% offered a daily rate of more than £236 £310 £161
10% offered a daily rate of more than £683 £538 £430
UK excluding London median daily rate £350 £475 £289
% change year-on-year
-26.31% +64.50%
Number of hourly rates quoted 2 0 5
Median hourly rate £18.63 - £22.00
90% offered a hourly rate of more than £17.53 - £21.10
10% offered a hourly rate of more than £19.73 - £30.90
UK excluding London median hourly rate £17.50 £13.75 £22.50
% change year-on-year
+27.27% -38.88%
Social Media
London

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the City of London region.

Miscellaneous Category
City of London
Contract IT job ads with a match in the
Miscellaneous category
1402 1804 2136
As % of all contract IT jobs located in the City of London 40.77% 38.96% 36.87%
Number of daily rates quoted 1098 1425 1536
Median daily rate £475 £475 £470
Median daily rate % change year-on-year
- +1.06%
90% offered a daily rate of more than £320 £292 £300
10% offered a daily rate of more than £650 £650 £650
UK excluding London median daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 9 30 54
Median hourly rate £17.25 £17.98 £18.50
Median hourly rate % change year-on-year
-4.06% -2.81%
90% offered a hourly rate of more than £12.50 £12.00 £12.10
10% offered a hourly rate of more than £45.50 £25.00 £33.65
UK excluding London median hourly rate £21.00 £18.88 £17.63
% change year-on-year
+11.22% +7.12%

Social Media
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in the City of London

Social Media
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the City of London region.

Social Media Daily Rate Trend in the City of London

Social Media
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the City of London region over the 3 months to 27 September 2016.

Social Media Daily Rate Histogram in the City of London

Social Media
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the City of London region.

Social Media Hourly Rate Trend in the City of London

Social Media
Top 30 Related IT Skills in the City of London

For the 6 months to 27 September 2016, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Social Media.

1 8 (32.00%) Marketing
1 8 (32.00%) Analytics
2 6 (24.00%) SEO
3 5 (20.00%) Publishing
3 5 (20.00%) CMS
3 5 (20.00%) Google
3 5 (20.00%) Mobile App
3 5 (20.00%) Google Analytics
3 5 (20.00%) Content Management
3 5 (20.00%) Digital Marketing
4 4 (16.00%) Advertising
4 4 (16.00%) Finance
4 4 (16.00%) MS Excel
5 3 (12.00%) Project Management
5 3 (12.00%) Intranet
5 3 (12.00%) Microsoft
5 3 (12.00%) CRM
5 3 (12.00%) Java
5 3 (12.00%) MS Office
5 3 (12.00%) MS PowerPoint
5 3 (12.00%) Agile Software Development
5 3 (12.00%) Git (software)
5 3 (12.00%) Computer Science
5 3 (12.00%) Android
5 3 (12.00%) Android Development
5 3 (12.00%) User Experience
6 2 (8.00%) Android SDK
6 2 (8.00%) DevOps
6 2 (8.00%) REST
6 2 (8.00%) Radian6

Social Media
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (20.00%) CMS
2 1 (4.00%) Facebook Platform
2 1 (4.00%) Kentico
2 1 (4.00%) SharePoint
2 1 (4.00%) Skype for Business
Applications
1 4 (16.00%) MS Excel
2 3 (12.00%) MS Office
2 3 (12.00%) MS PowerPoint
3 1 (4.00%) Photoshop
Business Applications
1 2 (8.00%) Radian6
2 1 (4.00%) Dynamics CRM
2 1 (4.00%) Dynamics NAV
2 1 (4.00%) Social Studio
2 1 (4.00%) WebTrends
Cloud Services
1 5 (20.00%) Google Analytics
2 1 (4.00%) AdWords
2 1 (4.00%) Office 365
Communications & Networking
1 3 (12.00%) Intranet
2 2 (8.00%) Internet
3 1 (4.00%) CTI
3 1 (4.00%) HTTP
3 1 (4.00%) Skype
Database & Business Intelligence
1 1 (4.00%) Neo4j
1 1 (4.00%) SQL Server
Development Applications
1 3 (12.00%) Git (software)
2 1 (4.00%) JUnit
2 1 (4.00%) Robolectric
General
1 8 (32.00%) Marketing
2 5 (20.00%) Publishing
3 4 (16.00%) Advertising
3 4 (16.00%) Finance
4 2 (8.00%) Legal
4 2 (8.00%) Telecoms
5 1 (4.00%) Interactive Media
5 1 (4.00%) Law
Job Titles
1 4 (16.00%) Developer
2 3 (12.00%) Analyst
2 3 (12.00%) Android Developer
2 3 (12.00%) Architect
3 2 (8.00%) Communications Officer
3 2 (8.00%) Content Editor
3 2 (8.00%) Designer
3 2 (8.00%) Solutions Architect
4 1 (4.00%) Account Director
4 1 (4.00%) Change Manager
4 1 (4.00%) Copywriter
4 1 (4.00%) Data Analyst
4 1 (4.00%) Engagement Manager
4 1 (4.00%) Marketing Analyst
4 1 (4.00%) Operations Analyst
4 1 (4.00%) Project Manager
4 1 (4.00%) Senior Developer
4 1 (4.00%) Strategy Analyst
4 1 (4.00%) Technical Architect
4 1 (4.00%) Web Content Editor
Libraries, Frameworks & Software Standards
1 2 (8.00%) Android SDK
1 2 (8.00%) REST
1 2 (8.00%) Web Services
2 1 (4.00%) Celery
2 1 (4.00%) CSS
2 1 (4.00%) Django
2 1 (4.00%) Flask
2 1 (4.00%) HTML
2 1 (4.00%) JSON
2 1 (4.00%) OAuth
2 1 (4.00%) SOAP
2 1 (4.00%) XML
Miscellaneous
1 5 (20.00%) Mobile App
2 3 (12.00%) Computer Science
2 3 (12.00%) User Experience
3 2 (8.00%) Blog
4 1 (4.00%) Analytical Skills
4 1 (4.00%) Economics
4 1 (4.00%) Freedom of Information
4 1 (4.00%) IVR
4 1 (4.00%) Management Information System
4 1 (4.00%) NHS
4 1 (4.00%) Physics
Operating Systems
1 3 (12.00%) Android
2 1 (4.00%) Apple iOS
2 1 (4.00%) Linux
Processes & Methodologies
1 8 (32.00%) Analytics
2 6 (24.00%) SEO
3 5 (20.00%) Content Management
3 5 (20.00%) Digital Marketing
4 3 (12.00%) Agile Software Development
4 3 (12.00%) Android Development
4 3 (12.00%) CRM
4 3 (12.00%) Project Management
5 2 (8.00%) Data Modelling
5 2 (8.00%) DevOps
5 2 (8.00%) Display Advertising
5 2 (8.00%) Migration
5 2 (8.00%) Pay per click
5 2 (8.00%) Scrum
5 2 (8.00%) Software Engineering
5 2 (8.00%) TDD
6 1 (4.00%) Data Entry
6 1 (4.00%) Open Source
6 1 (4.00%) OWASP
6 1 (4.00%) Product Management
Programming Languages
1 3 (12.00%) Java
2 2 (8.00%) SQL
3 1 (4.00%) C
3 1 (4.00%) Cypher
3 1 (4.00%) Python
3 1 (4.00%) Scala
3 1 (4.00%) T-SQL
Qualifications
1 2 (8.00%) Degree
1 2 (8.00%) Security Cleared
2 1 (4.00%) CIPD
2 1 (4.00%) PMP
Quality Assurance & Compliance
1 2 (8.00%) QA
2 1 (4.00%) Disclosure Scotland
System Software
1 1 (4.00%) Docker
1 1 (4.00%) Virtual Servers
Systems Management
1 1 (4.00%) Ansible
1 1 (4.00%) Opscode Chef
1 1 (4.00%) Packer
1 1 (4.00%) Terraform
Vendors
1 5 (20.00%) Google
2 3 (12.00%) Microsoft
3 1 (4.00%) Adobe
3 1 (4.00%) Conga
3 1 (4.00%) Crazy Egg
3 1 (4.00%) DoubleClick
3 1 (4.00%) Facebook
3 1 (4.00%) Informatica
3 1 (4.00%) Marin
3 1 (4.00%) Omniture
3 1 (4.00%) Optimizely
3 1 (4.00%) Pardot
3 1 (4.00%) Salesforce Marketing Cloud
3 1 (4.00%) Salesforce.com
3 1 (4.00%) Twitter
3 1 (4.00%) Yahoo!