The table below looks at the prevalence of the term Social Media in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 28 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Jun 2016
Same period 2015 Same period 2014
Social Media
Rank 148 171 146
Rank change year-on-year
+23 -25
Contract jobs citing Social Media 16 29 61
As % of all contract IT jobs located in the City of London 0.48% 0.51% 1.05%
As % of the Miscellaneous category 1.22% 1.32% 2.75%
Number of daily rates quoted 12 22 20
Median daily rate £331 £400 £400
Median daily rate % change year-on-year
-17.23% +0.06%
90% offered a daily rate of more than £239 £252 £173
10% offered a daily rate of more than £586 £543 £555
UK excluding London median daily rate £350 £350 £325
% change year-on-year
- +7.69%
Number of hourly rates quoted 0 1 0
Median hourly rate - £30.00 -
UK excluding London median hourly rate £42.65 £16.00 £11.00
% change year-on-year
+166.56% +45.45%
Social Media
London

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the City of London region.

Miscellaneous Category
City of London
Contract IT job ads with a match in the
Miscellaneous category
1316 2191 2221
As % of all contract IT jobs located in the City of London 39.10% 38.16% 38.12%
Number of daily rates quoted 1085 1741 1656
Median daily rate £475 £475 £475
90% offered a daily rate of more than £300 £296 £280
10% offered a daily rate of more than £650 £650 £650
UK excluding London median daily rate £388 £375 £350
% change year-on-year
+3.33% +7.14%
Number of hourly rates quoted 16 40 27
Median hourly rate £17.50 £22.83 £20.69
Median hourly rate % change year-on-year
-23.34% +10.35%
90% offered a hourly rate of more than £12.50 £14.50 £13.25
10% offered a hourly rate of more than £56.00 £54.00 £37.50
UK excluding London median hourly rate £22.50 £18.47 £21.00
% change year-on-year
+21.81% -12.04%

Social Media
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in the City of London

Social Media
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the City of London region.

Social Media Daily Rate Trend in the City of London

Social Media
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the City of London region over the 3 months to 28 June 2016.

Social Media Daily Rate Histogram in the City of London

Social Media
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the City of London region.

Social Media Hourly Rate Trend in the City of London

Social Media
Top 30 Related IT Skills in the City of London

For the 6 months to 28 June 2016, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Social Media.

1 12 (33.33%) Marketing
2 8 (22.22%) Analytics
3 7 (19.44%) Digital Marketing
4 6 (16.67%) Google Analytics
4 6 (16.67%) Agile Software Development
4 6 (16.67%) Google
4 6 (16.67%) MS Office
4 6 (16.67%) MS Excel
4 6 (16.67%) Mobile App
4 6 (16.67%) Analytical Skills
5 5 (13.89%) Twitter
5 5 (13.89%) Business Intelligence
5 5 (13.89%) SEO
5 5 (13.89%) Finance
6 4 (11.11%) Advertising
6 4 (11.11%) Publishing
6 4 (11.11%) Games
6 4 (11.11%) Scrum
6 4 (11.11%) Project Management
6 4 (11.11%) NHS
6 4 (11.11%) Linux
6 4 (11.11%) E-Commerce
6 4 (11.11%) HTML
6 4 (11.11%) Java
6 4 (11.11%) MS PowerPoint
6 4 (11.11%) TDD
6 4 (11.11%) Android
6 4 (11.11%) Git (software)
6 4 (11.11%) Facebook
6 4 (11.11%) Android Development

Social Media
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (8.33%) CMS
2 1 (2.78%) Elasticsearch
2 1 (2.78%) Facebook Platform
2 1 (2.78%) Kentico
Applications
1 6 (16.67%) MS Excel
1 6 (16.67%) MS Office
2 4 (11.11%) MS PowerPoint
Business Applications
1 1 (2.78%) Radian6
1 1 (2.78%) SAP Oil and Gas
1 1 (2.78%) WebTrends
Cloud Services
1 6 (16.67%) Google Analytics
2 3 (8.33%) AdWords
Communications & Networking
1 2 (5.56%) Internet
2 1 (2.78%) HTTP
2 1 (2.78%) Intranet
2 1 (2.78%) SSL
Database & Business Intelligence
1 1 (2.78%) Apache Cassandra
1 1 (2.78%) Neo4j
1 1 (2.78%) SQL Server
Development Applications
1 4 (11.11%) Git (software)
2 1 (2.78%) Gradle
2 1 (2.78%) Jenkins
2 1 (2.78%) JIRA
2 1 (2.78%) JUnit
2 1 (2.78%) Maven
2 1 (2.78%) Robolectric
2 1 (2.78%) Sonatype Nexus
2 1 (2.78%) Subversion
General
1 12 (33.33%) Marketing
2 5 (13.89%) Finance
3 4 (11.11%) Advertising
3 4 (11.11%) Games
3 4 (11.11%) Publishing
4 2 (5.56%) Back Office
4 2 (5.56%) Legal
4 2 (5.56%) Manufacturing
5 1 (2.78%) Automotive
5 1 (2.78%) Electronics
5 1 (2.78%) Interactive Media
5 1 (2.78%) Law
5 1 (2.78%) Retail
5 1 (2.78%) Telecoms
Job Titles
1 9 (25.00%) Developer
2 6 (16.67%) Analyst
3 3 (8.33%) Android Developer
3 3 (8.33%) C++ Developer
3 3 (8.33%) Data Analyst
3 3 (8.33%) Designer
4 2 (5.56%) Communications Officer
4 2 (5.56%) Content Editor
4 2 (5.56%) DevOps Engineer
4 2 (5.56%) Digital Designer
4 2 (5.56%) Digital Marketing Manager
4 2 (5.56%) JavaScript Developer
4 2 (5.56%) Junior
4 2 (5.56%) Junior Analyst
4 2 (5.56%) Junior Data Analyst
4 2 (5.56%) Junior Web Analyst
4 2 (5.56%) Marketing Manager
4 2 (5.56%) Web Analyst
5 1 (2.78%) Copywriter
5 1 (2.78%) Customer Services Manager
Libraries, Frameworks & Software Standards
1 4 (11.11%) HTML
2 3 (8.33%) JSON
3 2 (5.56%) Android SDK
3 2 (5.56%) HTML5
3 2 (5.56%) REST
3 2 (5.56%) Web Services
3 2 (5.56%) XML
4 1 (2.78%) Akka
4 1 (2.78%) Celery
4 1 (2.78%) Cocoa Touch
4 1 (2.78%) CSS
4 1 (2.78%) Flask
4 1 (2.78%) iOS SDK
4 1 (2.78%) J2EE
4 1 (2.78%) Kafka
4 1 (2.78%) SOAP
4 1 (2.78%) spray
4 1 (2.78%) UIKit
4 1 (2.78%) Unity (Game Engine)
4 1 (2.78%) Unreal Engine
Miscellaneous
1 6 (16.67%) Analytical Skills
1 6 (16.67%) Mobile App
2 4 (11.11%) NHS
3 3 (8.33%) Online Games
3 3 (8.33%) User Experience
4 2 (5.56%) Computer Science
4 2 (5.56%) Data Extraction
4 2 (5.56%) Statistics
5 1 (2.78%) Animation
5 1 (2.78%) Blog
5 1 (2.78%) Digital Media
5 1 (2.78%) Foreign Exchange (FX)
5 1 (2.78%) Freedom of Information
5 1 (2.78%) Management Information System
Operating Systems
1 4 (11.11%) Android
1 4 (11.11%) Linux
2 2 (5.56%) Apple iOS
3 1 (2.78%) Unix
3 1 (2.78%) Windows
3 1 (2.78%) Windows 7
3 1 (2.78%) Windows 8
Processes & Methodologies
1 8 (22.22%) Analytics
2 7 (19.44%) Digital Marketing
3 6 (16.67%) Agile Software Development
4 5 (13.89%) Business Intelligence
4 5 (13.89%) SEO
5 4 (11.11%) Android Development
5 4 (11.11%) DevOps
5 4 (11.11%) E-Commerce
5 4 (11.11%) Project Management
5 4 (11.11%) Scrum
5 4 (11.11%) TDD
6 3 (8.33%) Content Management
6 3 (8.33%) Validation
7 2 (5.56%) B2B
7 2 (5.56%) Configuration Management
7 2 (5.56%) Data Analysis
7 2 (5.56%) OO
7 2 (5.56%) Pay per click
7 2 (5.56%) Software Engineering
7 2 (5.56%) Workflow
Programming Languages
1 4 (11.11%) Java
2 3 (8.33%) C++
2 3 (8.33%) JavaScript
3 2 (5.56%) Scala
4 1 (2.78%) Objective-C
4 1 (2.78%) PHP
4 1 (2.78%) Python
4 1 (2.78%) SQL
4 1 (2.78%) T-SQL
Qualifications
1 3 (8.33%) Degree
2 1 (2.78%) CIPD
2 1 (2.78%) PMP
2 1 (2.78%) Security Cleared
Quality Assurance & Compliance
1 1 (2.78%) Disclosure Scotland
1 1 (2.78%) QA
System Software
1 3 (8.33%) Docker
Systems Management
1 2 (5.56%) Ansible
1 2 (5.56%) Opscode Chef
1 2 (5.56%) Packer
1 2 (5.56%) Terraform
Vendors
1 6 (16.67%) Google
2 5 (13.89%) Twitter
3 4 (11.11%) Facebook
4 2 (5.56%) Microsoft
5 1 (2.78%) Apple
5 1 (2.78%) Crazy Egg
5 1 (2.78%) DoubleClick
5 1 (2.78%) HP
5 1 (2.78%) Omniture
5 1 (2.78%) Optimizely
5 1 (2.78%) SAP
5 1 (2.78%) Yahoo!