The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 25 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Jun 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 145 166 168
Rank change year-on-year
+21 +2
Contract jobs citing Digital Marketing 19 32 38
As % of all contract IT jobs located in the City of London 0.57% 0.55% 0.63%
As % of the Processes & Methodologies category 0.67% 0.69% 0.79%
Number of daily rates quoted 16 26 26
Median daily rate £363 £356 £306
Median daily rate % change year-on-year
+1.89% +16.16%
90% offered a daily rate of more than £193 £225 £196
10% offered a daily rate of more than £538 £481 £413
UK excluding London median daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 0 0 2
Median hourly rate - - £28.00
UK excluding London median hourly rate £32.00 £35.00 £23.00
% change year-on-year
-8.57% +52.17%
Digital Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2818 4659 4801
As % of all contract IT jobs located in the City of London 84.83% 80.04% 80.14%
Number of daily rates quoted 2310 3662 3609
Median daily rate £475 £463 £450
Median daily rate % change year-on-year
+2.70% +2.77%
90% offered a daily rate of more than £338 £325 £300
10% offered a daily rate of more than £625 £625 £625
UK excluding London median daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 22 52 39
Median hourly rate £19.00 £24.50 £21.50
Median hourly rate % change year-on-year
-22.44% +13.95%
90% offered a hourly rate of more than £12.50 £14.85 £12.50
10% offered a hourly rate of more than £31.50 £57.60 £53.50
UK excluding London median hourly rate £28.50 £30.00 £29.50
% change year-on-year
-5.00% +1.69%

Digital Marketing
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the City of London

Digital Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the City of London region.

Digital Marketing Daily Rate Trend in the City of London

Digital Marketing
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the City of London region over the 3 months to 25 June 2016.

Digital Marketing Daily Rate Histogram in the City of London

Digital Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the City of London region.

Digital Marketing Hourly Rate Trend in the City of London

Digital Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 25 June 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Digital Marketing.

1 44 (100.00%) Marketing
2 20 (45.45%) Finance
3 16 (36.36%) Business Intelligence
4 15 (34.09%) Analytics
5 12 (27.27%) SAP
5 12 (27.27%) Programme Management
6 11 (25.00%) Manufacturing
6 11 (25.00%) SAP Oil and Gas
6 11 (25.00%) Electronics
6 11 (25.00%) Telecoms
7 9 (20.45%) Google
7 9 (20.45%) Google Analytics
8 8 (18.18%) Agile Software Development
8 8 (18.18%) Project Management
9 7 (15.91%) E-Commerce
9 7 (15.91%) CRM
9 7 (15.91%) Stakeholder Management
9 7 (15.91%) Social Media
9 7 (15.91%) Campaign Management
9 7 (15.91%) Analytical Skills
10 6 (13.64%) Retail
10 6 (13.64%) HTML
10 6 (13.64%) MS Excel
11 5 (11.36%) JavaScript
11 5 (11.36%) CSS
11 5 (11.36%) SQL
11 5 (11.36%) MS Office
11 5 (11.36%) Advertising
11 5 (11.36%) Facebook
11 5 (11.36%) Amazon AWS

Digital Marketing
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (9.09%) CMS
2 3 (6.82%) Apache
3 2 (4.55%) Drupal
4 1 (2.27%) Adobe Experience Manager
4 1 (2.27%) Confluence
4 1 (2.27%) Exchange Server 2007
4 1 (2.27%) Exchange Server 2010
4 1 (2.27%) Exchange Server 2013
4 1 (2.27%) Facebook Platform
4 1 (2.27%) Kentico
4 1 (2.27%) MS Exchange
4 1 (2.27%) SharePoint
4 1 (2.27%) Sitecore CMS
4 1 (2.27%) Sitefinity
4 1 (2.27%) WordPress
Applications
1 6 (13.64%) MS Excel
2 5 (11.36%) MS Office
3 4 (9.09%) MS PowerPoint
4 1 (2.27%) Photoshop
Business Applications
1 11 (25.00%) SAP Oil and Gas
2 2 (4.55%) Adobe Campaign
2 2 (4.55%) WebTrends
3 1 (2.27%) Dynamics CRM
3 1 (2.27%) Eloqua
3 1 (2.27%) Radian6
3 1 (2.27%) SAP CRM
Cloud Services
1 9 (20.45%) Google Analytics
2 5 (11.36%) Amazon AWS
3 1 (2.27%) Adobe Analytics
3 1 (2.27%) AdWords
3 1 (2.27%) Amazon EC2
3 1 (2.27%) AWS OpsWorks
3 1 (2.27%) Cloud Computing
3 1 (2.27%) GitHub
3 1 (2.27%) Google Tag Manager
Communications & Networking
1 2 (4.55%) Internet
2 1 (2.27%) SMS
Database & Business Intelligence
1 4 (9.09%) Big Data
2 2 (4.55%) Hadoop
2 2 (4.55%) MySQL
2 2 (4.55%) SQL Server
3 1 (2.27%) BusinessObjects XI
3 1 (2.27%) Cloudera CDH
3 1 (2.27%) HBase
3 1 (2.27%) MongoDB
3 1 (2.27%) NoSQL
3 1 (2.27%) Oracle BI EE
3 1 (2.27%) Oracle Database
3 1 (2.27%) Oracle Reports
3 1 (2.27%) PostgreSQL
3 1 (2.27%) Power BI
3 1 (2.27%) RDBMS
3 1 (2.27%) Relational Database
3 1 (2.27%) SQL Server 2005
3 1 (2.27%) SQL Server Analysis Services
3 1 (2.27%) SQL Server Integration Services
Development Applications
1 2 (4.55%) Artifactory
1 2 (4.55%) Gradle
1 2 (4.55%) Jenkins
1 2 (4.55%) JIRA
1 2 (4.55%) Vagrant
2 1 (2.27%) Axure RP
2 1 (2.27%) Git (software)
2 1 (2.27%) git-flow
2 1 (2.27%) GitLab
2 1 (2.27%) Sonatype Nexus
General
1 44 (100.00%) Marketing
2 20 (45.45%) Finance
3 11 (25.00%) Electronics
3 11 (25.00%) Manufacturing
3 11 (25.00%) Telecoms
4 6 (13.64%) Retail
5 5 (11.36%) Advertising
6 2 (4.55%) Banking
6 2 (4.55%) Publishing
7 1 (2.27%) Legal
Job Titles
1 9 (20.45%) Developer
2 6 (13.64%) Marketing Manager
3 4 (9.09%) Analyst
3 4 (9.09%) Digital Project Manager
3 4 (9.09%) Project Manager
4 3 (6.82%) DevOps Engineer
4 3 (6.82%) Digital Analyst
4 3 (6.82%) Digital Marketing Manager
4 3 (6.82%) Senior Developer
5 2 (4.55%) Automation Engineer
5 2 (4.55%) Digital Analytics Executive
5 2 (4.55%) Digital Executive
5 2 (4.55%) Digital Marketing Analyst
5 2 (4.55%) Digital Marketing Executive
5 2 (4.55%) Front End Developer (Client-Side Developer)
5 2 (4.55%) Marketing Analyst
5 2 (4.55%) Marketing Executive
5 2 (4.55%) Mobile Developer
5 2 (4.55%) Senior Mobile Developer
6 1 (2.27%) iOS Developer
Libraries, Frameworks & Software Standards
1 6 (13.64%) HTML
2 5 (11.36%) CSS
3 2 (4.55%) .NET
3 2 (4.55%) AngularJS
3 2 (4.55%) Web Services
4 1 (2.27%) .NET Framework
4 1 (2.27%) ASP.NET
4 1 (2.27%) Backbone.js
4 1 (2.27%) CSS3
4 1 (2.27%) Django
4 1 (2.27%) Hibernate
4 1 (2.27%) Java EE
4 1 (2.27%) jQuery
4 1 (2.27%) LAMP
4 1 (2.27%) React
4 1 (2.27%) Sass
4 1 (2.27%) Spring
Miscellaneous
1 7 (15.91%) Analytical Skills
1 7 (15.91%) Social Media
2 3 (6.82%) Fintech
2 3 (6.82%) Mobile App
2 3 (6.82%) User Experience
3 2 (4.55%) Performance Metrics
4 1 (2.27%) iPad
4 1 (2.27%) iPhone
4 1 (2.27%) Mobile Banking
4 1 (2.27%) Public Cloud
4 1 (2.27%) Robotics
Operating Systems
1 4 (9.09%) Linux
2 2 (4.55%) Windows
3 1 (2.27%) Android
3 1 (2.27%) Apple iOS
3 1 (2.27%) Windows Server
3 1 (2.27%) Windows Server 2003
3 1 (2.27%) Windows Server 2008
3 1 (2.27%) Windows Server 2012
Processes & Methodologies
1 16 (36.36%) Business Intelligence
2 15 (34.09%) Analytics
3 12 (27.27%) Programme Management
4 8 (18.18%) Agile Software Development
4 8 (18.18%) Project Management
5 7 (15.91%) Campaign Management
5 7 (15.91%) CRM
5 7 (15.91%) E-Commerce
5 7 (15.91%) Stakeholder Management
6 4 (9.09%) DevOps
6 4 (9.09%) Scrum
6 4 (9.09%) Web Development
7 3 (6.82%) Affiliate Marketing
7 3 (6.82%) Continuous Integration
7 3 (6.82%) Data Management
7 3 (6.82%) Pay per click
7 3 (6.82%) PRINCE2
7 3 (6.82%) SEO
7 3 (6.82%) Waterfall
8 2 (4.55%) Relationship Marketing
Programming Languages
1 5 (11.36%) JavaScript
1 5 (11.36%) SQL
2 4 (9.09%) Python
3 2 (4.55%) Java
4 1 (2.27%) C#
4 1 (2.27%) PHP
4 1 (2.27%) PL/SQL
4 1 (2.27%) PowerShell
4 1 (2.27%) T-SQL
Qualifications
1 2 (4.55%) Degree
2 1 (2.27%) ISEB
2 1 (2.27%) PMI Certification
2 1 (2.27%) PMP
2 1 (2.27%) SC Cleared
2 1 (2.27%) Security Cleared
Quality Assurance & Compliance
1 3 (6.82%) QA
2 2 (4.55%) Data Quality
3 1 (2.27%) SLA
System Software
1 3 (6.82%) Docker
2 1 (2.27%) Active Directory
2 1 (2.27%) XenApp
Systems Management
1 3 (6.82%) Opscode Chef
1 3 (6.82%) Puppet
2 2 (4.55%) Mesos
3 1 (2.27%) Ansible
3 1 (2.27%) Packer
3 1 (2.27%) Terraform
Vendors
1 12 (27.27%) SAP
2 9 (20.45%) Google
3 5 (11.36%) Facebook
4 4 (9.09%) Adobe
5 3 (6.82%) Microsoft
5 3 (6.82%) Salesforce.com
6 2 (4.55%) DoubleClick
6 2 (4.55%) Omniture
6 2 (4.55%) Oracle
6 2 (4.55%) Sitecore
6 2 (4.55%) Twitter
6 2 (4.55%) Xamarin
7 1 (2.27%) Atlassian
7 1 (2.27%) Blue Prism
7 1 (2.27%) Cloudera
7 1 (2.27%) HubSpot
7 1 (2.27%) Marketo
7 1 (2.27%) Nintex
7 1 (2.27%) Tableau
7 1 (2.27%) Yahoo!