The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 26 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
26 Jan 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 159 185 173
Rank change year-on-year
+26 -12
Contract jobs citing Digital Marketing 33 17 21
As % of all contract IT jobs located in the City of London 0.65% 0.28% 0.37%
As % of the Processes & Methodologies category 0.83% 0.37% 0.48%
Number of daily rates quoted 23 8 18
Average daily rate
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of your Daily Rate
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£388 £305 £368
Average daily rate % change year-on-year
+27.04% -17.00%
90% offered a daily rate of more than £129 £212 £300
10% offered a daily rate of more than £570 £359 £491
UK excluding London average daily rate £375 £315 £375
% change year-on-year
+19.04% -16.00%
Number of hourly rates quoted 0 2 0
Average hourly rate - £24.02 -
UK excluding London average hourly rate £16.25 £16.25 £25.00
% change year-on-year
- -35.00%
Digital Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
3988 4651 4352
As % of all contract IT jobs located in the City of London 78.71% 77.43% 75.99%
Number of daily rates quoted 3120 3413 3332
Average daily rate £450 £450 £450
90% offered a daily rate of more than £325 £300 £313
10% offered a daily rate of more than £613 £625 £600
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 32 50 77
Average hourly rate £20.45 £23.50 £35.00
Average hourly rate % change year-on-year
-13.00% -32.85%
90% offered a hourly rate of more than £12.50 £14.40 £14.00
10% offered a hourly rate of more than £45.50 £77.50 £135.00
UK excluding London average hourly rate £25.25 £27.00 £31.50
% change year-on-year
-6.48% -14.28%

Digital Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the City of London

Digital Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the City of London region.

Digital Marketing Daily Rate Trend in the City of London

Digital Marketing
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the City of London region over the 3 months to 26 January 2015.

Digital Marketing Daily Rate Histogram in the City of London

Digital Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the City of London region.

Digital Marketing Hourly Rate Trend in the City of London

Digital Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 26 January 2015, IT contractor jobs across the City of London region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 56 (100.00%) Marketing
2 37 (66.07%) Finance
3 29 (51.79%) Programme Management
4 26 (46.43%) Electronics
4 26 (46.43%) Telecoms
4 26 (46.43%) Manufacturing
4 26 (46.43%) DTV
4 26 (46.43%) SAP
4 26 (46.43%) Business Intelligence
4 26 (46.43%) SAP Oil and Gas
5 14 (25.00%) HTML
6 11 (19.64%) Agile Software Development
6 11 (19.64%) User Experience
7 10 (17.86%) Adobe
8 8 (14.29%) E-Commerce
8 8 (14.29%) CSS
8 8 (14.29%) XML
9 7 (12.50%) SQL Server
9 7 (12.50%) Analytics
10 6 (10.71%) Photoshop
11 5 (8.93%) IIS
11 5 (8.93%) SQL
11 5 (8.93%) .NET
11 5 (8.93%) XSD
11 5 (8.93%) CRM
11 5 (8.93%) FTP
11 5 (8.93%) NHS
11 5 (8.93%) Stakeholder Management
11 5 (8.93%) CMS
11 5 (8.93%) VMware

Digital Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 26 January 2015, IT contractor jobs across the City of London region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (8.93%) IIS
1 5 (8.93%) CMS
2 4 (7.14%) Confluence
3 3 (5.36%) Adobe CQ
3 3 (5.36%) SAS
4 1 (1.79%) BizTalk Server
4 1 (1.79%) SharePoint
4 1 (1.79%) Drupal
4 1 (1.79%) Sitecore CMS
4 1 (1.79%) Moodle
4 1 (1.79%) OpenStack
Applications
1 6 (10.71%) Photoshop
2 4 (7.14%) ImageReady
2 4 (7.14%) Fireworks
3 3 (5.36%) Shockwave
3 3 (5.36%) MS Excel
4 2 (3.57%) Adobe Illustrator
5 1 (1.79%) MS PowerPoint
5 1 (1.79%) Adobe Creative Suite
5 1 (1.79%) MS Project
5 1 (1.79%) MS Office
Business Applications
1 26 (46.43%) SAP Oil and Gas
2 3 (5.36%) SiteCatalyst
3 1 (1.79%) Google Analytics
3 1 (1.79%) Oracle EBS R12
Communications & Networking
1 5 (8.93%) FTP
2 4 (7.14%) WinSCP
3 2 (3.57%) DHCP
3 2 (3.57%) DNS
4 1 (1.79%) SAN
4 1 (1.79%) Intranet
4 1 (1.79%) OSPF
4 1 (1.79%) BGP
4 1 (1.79%) EIGRP
4 1 (1.79%) Firewall
4 1 (1.79%) Network Security
4 1 (1.79%) iSCSI
4 1 (1.79%) Cisco ASA
4 1 (1.79%) NAS
4 1 (1.79%) Fibre Channel
4 1 (1.79%) Multicast
4 1 (1.79%) SNMP
Database & Business Intelligence
1 7 (12.50%) SQL Server
2 2 (3.57%) SQL Server Integration Services
2 2 (3.57%) MongoDB
3 1 (1.79%) Neo4j
3 1 (1.79%) Big Data
3 1 (1.79%) Hadoop
3 1 (1.79%) Data Warehouse
3 1 (1.79%) Data Mining
3 1 (1.79%) PostgreSQL
3 1 (1.79%) SQL Server Reporting Services
Development Applications
1 5 (8.93%) Axure RP
2 2 (3.57%) Cucumber
2 2 (3.57%) Jenkins
2 2 (3.57%) Balsamiq Mockups
2 2 (3.57%) Selenium
2 2 (3.57%) Git (software)
2 2 (3.57%) WebDriver
3 1 (1.79%) Mockito
3 1 (1.79%) TestNG
3 1 (1.79%) JUnit
3 1 (1.79%) Visual Studio
3 1 (1.79%) Subversion
3 1 (1.79%) Maven
3 1 (1.79%) JIRA
3 1 (1.79%) Calabash
3 1 (1.79%) Appium
3 1 (1.79%) TestLink
General
1 56 (100.00%) Marketing
2 37 (66.07%) Finance
3 26 (46.43%) Electronics
3 26 (46.43%) Telecoms
3 26 (46.43%) Manufacturing
4 4 (7.14%) Banking
5 3 (5.36%) Games
5 3 (5.36%) Interactive Media
6 2 (3.57%) Advertising
6 2 (3.57%) Publishing
7 1 (1.79%) Law
7 1 (1.79%) Legal
Job Titles
1 11 (19.64%) Developer
2 8 (14.29%) Analyst
3 5 (8.93%) Architect
3 5 (8.93%) Project Manager
3 5 (8.93%) Business Analyst
4 4 (7.14%) HTML Developer
5 3 (5.36%) Change Manager
5 3 (5.36%) Digital Project Manager
5 3 (5.36%) Designer
6 2 (3.57%) Operations Engineer
6 2 (3.57%) Head of User Experience
6 2 (3.57%) Web Analyst
6 2 (3.57%) Coordinator
6 2 (3.57%) UX Designer
6 2 (3.57%) Creative Director
6 2 (3.57%) SQL Developer
7 1 (1.79%) SQL DBA
7 1 (1.79%) SQL Server Developer
7 1 (1.79%) Infrastructure Specialist
7 1 (1.79%) Support Manager
Libraries, Frameworks & Software Standards
1 14 (25.00%) HTML
2 8 (14.29%) CSS
2 8 (14.29%) XML
3 5 (8.93%) XSD
3 5 (8.93%) .NET
4 4 (7.14%) HTML5
5 3 (5.36%) Flash
6 1 (1.79%) XHTML
6 1 (1.79%) LAMP
6 1 (1.79%) Ajax
6 1 (1.79%) jQuery
6 1 (1.79%) RESTful
6 1 (1.79%) REST
6 1 (1.79%) JAX-RS
6 1 (1.79%) Twitter Bootstrap
6 1 (1.79%) J2EE
6 1 (1.79%) ASP.NET
6 1 (1.79%) XSLT
6 1 (1.79%) Web Services
Miscellaneous
1 26 (46.43%) DTV
2 11 (19.64%) User Experience
3 5 (8.93%) Analytical Skills
3 5 (8.93%) NHS
4 3 (5.36%) Flash Games
4 3 (5.36%) Social Media
5 2 (3.57%) Replication
5 2 (3.57%) E-Learning
6 1 (1.79%) Web 2.0
6 1 (1.79%) Graphic Design
6 1 (1.79%) Clustering
6 1 (1.79%) W3C
6 1 (1.79%) Management Information System
6 1 (1.79%) Digital Media
6 1 (1.79%) Mobile Banking
6 1 (1.79%) Mobile Payment
6 1 (1.79%) Data Protection Act
Operating Systems
1 4 (7.14%) Windows
2 2 (3.57%) Linux
3 1 (1.79%) Android
3 1 (1.79%) Windows Server 2008
Processes & Methodologies
1 29 (51.79%) Programme Management
2 26 (46.43%) Business Intelligence
3 11 (19.64%) Agile Software Development
4 8 (14.29%) E-Commerce
5 7 (12.50%) Analytics
6 5 (8.93%) CRM
6 5 (8.93%) Stakeholder Management
7 4 (7.14%) ITIL
7 4 (7.14%) B2B
7 4 (7.14%) Email Marketing
7 4 (7.14%) Mentoring
8 3 (5.36%) Rapid Prototyping
8 3 (5.36%) Kanban
8 3 (5.36%) Business Development
8 3 (5.36%) Content Management
8 3 (5.36%) Scrum
8 3 (5.36%) SEO
8 3 (5.36%) Project Management
9 2 (3.57%) Service Delivery
9 2 (3.57%) Change Management
Programming Languages
1 5 (8.93%) SQL
2 4 (7.14%) Java
3 3 (5.36%) C#
4 2 (3.57%) Ruby
4 2 (3.57%) JavaScript
4 2 (3.57%) Perl
4 2 (3.57%) T-SQL
4 2 (3.57%) VB
4 2 (3.57%) Python
5 1 (1.79%) MATLAB
5 1 (1.79%) PHP
5 1 (1.79%) PowerShell
5 1 (1.79%) R
Qualifications
1 1 (1.79%) MCSE
1 1 (1.79%) Microsoft Certification
1 1 (1.79%) Degree
Quality Assurance & Compliance
1 2 (3.57%) QA
System Software
1 2 (3.57%) vSphere
2 1 (1.79%) vCloud
2 1 (1.79%) Active Directory
2 1 (1.79%) Firmware
2 1 (1.79%) VMware Infrastructure
Systems Management
1 1 (1.79%) WSUS
1 1 (1.79%) SCOM
1 1 (1.79%) ZABBIX
1 1 (1.79%) HP Quality Center
1 1 (1.79%) Puppet
1 1 (1.79%) SCOrch
1 1 (1.79%) Kibana
Vendors
1 26 (46.43%) SAP
2 10 (17.86%) Adobe
3 5 (8.93%) VMware
4 3 (5.36%) Google
4 3 (5.36%) Salesforce.com
4 3 (5.36%) Microsoft
5 2 (3.57%) Oracle
5 2 (3.57%) Ektron
6 1 (1.79%) Marketo
6 1 (1.79%) New Relic
6 1 (1.79%) Siebel
6 1 (1.79%) Cisco
6 1 (1.79%) HP
6 1 (1.79%) Hyperion
6 1 (1.79%) Apple
6 1 (1.79%) Perforce
6 1 (1.79%) Open Text
6 1 (1.79%) RedDot
6 1 (1.79%) Sitecore
6 1 (1.79%) Omniture
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