The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 27 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Sep 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 158 157 188
Rank change year-on-year
-1 +31
Contract jobs citing Digital Marketing 17 29 23
As % of all contract IT jobs located in the City of London 0.49% 0.63% 0.40%
As % of the Processes & Methodologies category 0.56% 0.74% 0.50%
Number of daily rates quoted 15 27 18
Median daily rate £475 £295 £350
Median daily rate % change year-on-year
+61.01% -15.71%
90% offered a daily rate of more than £397 £200 £150
10% offered a daily rate of more than £660 £580 £580
UK excluding London median daily rate £368 £365 £375
% change year-on-year
+0.68% -2.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £19.81 £20.00 £44.73
% change year-on-year
-0.97% -55.28%
Digital Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
3012 3900 4644
As % of all contract IT jobs located in the City of London 87.58% 84.23% 80.15%
Number of daily rates quoted 2403 3110 3488
Median daily rate £475 £473 £450
Median daily rate % change year-on-year
+0.52% +5.00%
90% offered a daily rate of more than £350 £315 £314
10% offered a daily rate of more than £625 £625 £625
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 22 36 52
Median hourly rate £20.00 £21.25 £21.62
Median hourly rate % change year-on-year
-5.88% -1.71%
90% offered a hourly rate of more than £12.50 £13.00 £12.50
10% offered a hourly rate of more than £50.00 £37.50 £35.75
UK excluding London median hourly rate £32.50 £33.64 £26.25
% change year-on-year
-3.38% +28.15%

Digital Marketing
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the City of London

Digital Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the City of London region.

Digital Marketing Daily Rate Trend in the City of London

Digital Marketing
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the City of London region over the 3 months to 27 September 2016.

Digital Marketing Daily Rate Histogram in the City of London

Digital Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the City of London region.

Digital Marketing Hourly Rate Trend in the City of London

Digital Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 27 September 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Digital Marketing.

1 37 (100.00%) Marketing
2 16 (43.24%) Finance
3 11 (29.73%) Agile Software Development
3 11 (29.73%) Analytics
4 10 (27.03%) Google
4 10 (27.03%) Business Intelligence
5 9 (24.32%) SAP
5 9 (24.32%) Manufacturing
5 9 (24.32%) Electronics
5 9 (24.32%) Telecoms
5 9 (24.32%) SAP Oil and Gas
5 9 (24.32%) Programme Management
6 7 (18.92%) Google Analytics
6 7 (18.92%) E-Commerce
7 6 (16.22%) MS Excel
7 6 (16.22%) Pay per click
8 5 (13.51%) Retail
8 5 (13.51%) MS PowerPoint
8 5 (13.51%) CRM
8 5 (13.51%) MS Office
8 5 (13.51%) JavaScript
8 5 (13.51%) Stakeholder Management
8 5 (13.51%) Front End Development
8 5 (13.51%) Social Media
9 4 (10.81%) NoSQL
9 4 (10.81%) Big Data
9 4 (10.81%) AngularJS
9 4 (10.81%) Advertising
9 4 (10.81%) SEO
9 4 (10.81%) SQL

Digital Marketing
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.41%) Apache Spark
1 2 (5.41%) CMS
2 1 (2.70%) Adobe Experience Manager
2 1 (2.70%) Confluence
2 1 (2.70%) Drupal
2 1 (2.70%) Facebook Platform
2 1 (2.70%) Kentico
2 1 (2.70%) Mule
2 1 (2.70%) Mule ESB
2 1 (2.70%) SAS
2 1 (2.70%) Sitecore CMS
2 1 (2.70%) WebSphere
2 1 (2.70%) WordPress
Applications
1 6 (16.22%) MS Excel
2 5 (13.51%) MS Office
2 5 (13.51%) MS PowerPoint
3 1 (2.70%) Photoshop
3 1 (2.70%) SPSS
Business Applications
1 9 (24.32%) SAP Oil and Gas
2 1 (2.70%) Eloqua
2 1 (2.70%) Radian6
2 1 (2.70%) WebTrends
Cloud Services
1 7 (18.92%) Google Analytics
2 2 (5.41%) Adobe Analytics
2 2 (5.41%) AdWords
2 2 (5.41%) Amazon AWS
3 1 (2.70%) Amazon EC2
3 1 (2.70%) AWS OpsWorks
3 1 (2.70%) GitHub
3 1 (2.70%) IaaS
3 1 (2.70%) Microsoft Azure
3 1 (2.70%) PaaS
3 1 (2.70%) SaaS
3 1 (2.70%) Slack
Communications & Networking
1 3 (8.11%) Internet
2 1 (2.70%) OpenVPN
2 1 (2.70%) SMS
Database & Business Intelligence
1 4 (10.81%) Big Data
1 4 (10.81%) Hadoop
1 4 (10.81%) NoSQL
2 3 (8.11%) MongoDB
3 2 (5.41%) Apache Hive
4 1 (2.70%) Cloudera CDH
4 1 (2.70%) HBase
4 1 (2.70%) MySQL
4 1 (2.70%) SQL Server
Development Applications
1 2 (5.41%) Jenkins
2 1 (2.70%) Axure RP
2 1 (2.70%) Git (software)
2 1 (2.70%) GitLab
2 1 (2.70%) Grunt
2 1 (2.70%) gulp
2 1 (2.70%) Hudson
2 1 (2.70%) JIRA
2 1 (2.70%) Sonatype Nexus
2 1 (2.70%) Subversion
2 1 (2.70%) TeamCity
General
1 37 (100.00%) Marketing
2 16 (43.24%) Finance
3 9 (24.32%) Electronics
3 9 (24.32%) Manufacturing
3 9 (24.32%) Telecoms
4 5 (13.51%) Retail
5 4 (10.81%) Advertising
6 3 (8.11%) Banking
7 1 (2.70%) Legal
7 1 (2.70%) Publishing
Job Titles
1 9 (24.32%) Developer
2 7 (18.92%) Analyst
3 5 (13.51%) Digital Analyst
4 4 (10.81%) Digital Marketing Analyst
4 4 (10.81%) Front End Developer (Client-Side Developer)
4 4 (10.81%) Marketing Analyst
4 4 (10.81%) Marketing Manager
5 2 (5.41%) Angular Developer
5 2 (5.41%) Business Analyst
5 2 (5.41%) CRM Analyst
5 2 (5.41%) CRM Business Analyst
5 2 (5.41%) Digital Business Analyst
5 2 (5.41%) Digital Marketing Manager
5 2 (5.41%) Digital Project Manager
5 2 (5.41%) Marketing Business Analyst
5 2 (5.41%) Product Manager
5 2 (5.41%) Project Manager
5 2 (5.41%) Scala Developer
5 2 (5.41%) Senior Developer
5 2 (5.41%) Web Manager
Libraries, Frameworks & Software Standards
1 4 (10.81%) AngularJS
2 3 (8.11%) CSS
2 3 (8.11%) HTML
3 2 (5.41%) Akka
3 2 (5.41%) Backbone.js
3 2 (5.41%) Kafka
3 2 (5.41%) Play Framework
3 2 (5.41%) React
4 1 (2.70%) Angular 2
4 1 (2.70%) CSS3
4 1 (2.70%) Ember.js
4 1 (2.70%) HTML5
4 1 (2.70%) Node.js
4 1 (2.70%) RESTful
4 1 (2.70%) SOAP
4 1 (2.70%) Web Services
Miscellaneous
1 5 (13.51%) Social Media
2 3 (8.11%) Analytical Skills
2 3 (8.11%) Fintech
3 2 (5.41%) Mobile Banking
3 2 (5.41%) User Experience
4 1 (2.70%) Computer Science
4 1 (2.70%) iPad
4 1 (2.70%) Mathematics
4 1 (2.70%) Mobile App
4 1 (2.70%) Statistics
4 1 (2.70%) Tandem
Operating Systems
1 1 (2.70%) Linux
Processes & Methodologies
1 11 (29.73%) Agile Software Development
1 11 (29.73%) Analytics
2 10 (27.03%) Business Intelligence
3 9 (24.32%) Programme Management
4 7 (18.92%) E-Commerce
5 6 (16.22%) Pay per click
6 5 (13.51%) CRM
6 5 (13.51%) Front End Development
6 5 (13.51%) Stakeholder Management
7 4 (10.81%) SEO
7 4 (10.81%) TDD
8 3 (8.11%) Continuous Integration
8 3 (8.11%) Project Management
8 3 (8.11%) Scrum
9 2 (5.41%) Content Management
9 2 (5.41%) Customer Segmentation
9 2 (5.41%) Data Management
9 2 (5.41%) Display Advertising
9 2 (5.41%) Project Planning
9 2 (5.41%) Web Analytics
Programming Languages
1 5 (13.51%) JavaScript
2 4 (10.81%) Java
2 4 (10.81%) SQL
3 2 (5.41%) Python
4 1 (2.70%) Bash Shell
4 1 (2.70%) C
4 1 (2.70%) C#
4 1 (2.70%) Go
4 1 (2.70%) PHP
4 1 (2.70%) Ruby
4 1 (2.70%) T-SQL
4 1 (2.70%) TypeScript
Qualifications
1 4 (10.81%) Degree
2 1 (2.70%) CISSP
2 1 (2.70%) PMI Certification
2 1 (2.70%) PMP
2 1 (2.70%) SC Cleared
2 1 (2.70%) Security Cleared
Quality Assurance & Compliance
1 1 (2.70%) QA
Systems Management
1 1 (2.70%) Ansible
1 1 (2.70%) Opscode Chef
1 1 (2.70%) Puppet
Vendors
1 10 (27.03%) Google
2 9 (24.32%) SAP
3 4 (10.81%) Adobe
4 3 (8.11%) Microsoft
4 3 (8.11%) Omniture
4 3 (8.11%) Salesforce.com
5 2 (5.41%) DoubleClick
5 2 (5.41%) Facebook
5 2 (5.41%) IBM
5 2 (5.41%) Oracle
5 2 (5.41%) Sitecore
6 1 (2.70%) Atlassian
6 1 (2.70%) Cloudera
6 1 (2.70%) Crazy Egg
6 1 (2.70%) Marin
6 1 (2.70%) Optimizely
6 1 (2.70%) Rackspace
6 1 (2.70%) Twitter
6 1 (2.70%) Yahoo!