The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 27 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Jul 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 141 188 176
Rank change year-on-year
+47 -12
Contract jobs citing Digital Marketing 25 28 25
As % of all contract IT jobs located in the City of London 0.74% 0.47% 0.43%
As % of the Processes & Methodologies category 0.86% 0.59% 0.53%
Number of daily rates quoted 21 26 18
Median daily rate £450 £313 £260
Median daily rate % change year-on-year
+44.00% +20.19%
90% offered a daily rate of more than £225 £200 £134
10% offered a daily rate of more than £600 £519 £358
UK excluding London median daily rate £390 £365 £350
% change year-on-year
+6.84% +4.28%
Number of hourly rates quoted 0 0 1
Median hourly rate - - £30.00
UK excluding London median hourly rate £20.00 £20.00 £35.98
% change year-on-year
- -44.40%
Digital Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2912 4771 4673
As % of all contract IT jobs located in the City of London 85.62% 80.60% 80.50%
Number of daily rates quoted 2387 3788 3470
Median daily rate £475 £470 £450
Median daily rate % change year-on-year
+1.06% +4.44%
90% offered a daily rate of more than £338 £323 £310
10% offered a daily rate of more than £625 £625 £625
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 16 47 47
Median hourly rate £12.50 £22.50 £22.00
Median hourly rate % change year-on-year
-44.44% +2.27%
UK excluding London median hourly rate £30.00 £30.00 £26.98
% change year-on-year
- +11.21%

Digital Marketing
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the City of London

Digital Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the City of London region.

Digital Marketing Daily Rate Trend in the City of London

Digital Marketing
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the City of London region over the 3 months to 27 July 2016.

Digital Marketing Daily Rate Histogram in the City of London

Digital Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the City of London region.

Digital Marketing Hourly Rate Trend in the City of London

Digital Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 27 July 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Digital Marketing.

1 44 (100.00%) Marketing
2 21 (47.73%) Finance
3 17 (38.64%) Business Intelligence
4 14 (31.82%) Analytics
5 13 (29.55%) SAP
5 13 (29.55%) Programme Management
6 12 (27.27%) Manufacturing
6 12 (27.27%) Electronics
6 12 (27.27%) Telecoms
6 12 (27.27%) SAP Oil and Gas
7 11 (25.00%) Agile Software Development
8 10 (22.73%) Google
9 8 (18.18%) Google Analytics
10 7 (15.91%) Stakeholder Management
10 7 (15.91%) Campaign Management
11 6 (13.64%) Project Management
11 6 (13.64%) CRM
11 6 (13.64%) E-Commerce
12 5 (11.36%) TDD
12 5 (11.36%) Retail
12 5 (11.36%) JavaScript
12 5 (11.36%) Python
12 5 (11.36%) MS Excel
12 5 (11.36%) Advertising
12 5 (11.36%) DevOps
12 5 (11.36%) Big Data
12 5 (11.36%) Amazon AWS
12 5 (11.36%) Social Media
13 4 (9.09%) Hadoop
13 4 (9.09%) Facebook

Digital Marketing
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.55%) Apache
1 2 (4.55%) Apache Spark
1 2 (4.55%) CMS
1 2 (4.55%) Confluence
2 1 (2.27%) Adobe Experience Manager
2 1 (2.27%) Drupal
2 1 (2.27%) Facebook Platform
2 1 (2.27%) Kentico
2 1 (2.27%) Mule
2 1 (2.27%) Mule ESB
2 1 (2.27%) Sitecore CMS
2 1 (2.27%) WordPress
Applications
1 5 (11.36%) MS Excel
2 4 (9.09%) MS Office
2 4 (9.09%) MS PowerPoint
3 1 (2.27%) Photoshop
Business Applications
1 12 (27.27%) SAP Oil and Gas
2 2 (4.55%) WebTrends
3 1 (2.27%) Adobe Campaign
3 1 (2.27%) Dynamics CRM
3 1 (2.27%) Eloqua
3 1 (2.27%) Radian6
3 1 (2.27%) SAP CRM
Cloud Services
1 8 (18.18%) Google Analytics
2 5 (11.36%) Amazon AWS
3 2 (4.55%) AdWords
4 1 (2.27%) Adobe Analytics
4 1 (2.27%) Amazon EC2
4 1 (2.27%) AWS OpsWorks
4 1 (2.27%) Cloud Computing
4 1 (2.27%) GitHub
4 1 (2.27%) Google Tag Manager
4 1 (2.27%) Microsoft Azure
Communications & Networking
1 3 (6.82%) Internet
2 1 (2.27%) OpenVPN
2 1 (2.27%) SMS
Database & Business Intelligence
1 5 (11.36%) Big Data
2 4 (9.09%) Hadoop
3 3 (6.82%) MongoDB
3 3 (6.82%) NoSQL
4 2 (4.55%) Apache Hive
5 1 (2.27%) BusinessObjects XI
5 1 (2.27%) Cloudera CDH
5 1 (2.27%) HBase
5 1 (2.27%) MySQL
5 1 (2.27%) Oracle BI EE
5 1 (2.27%) PostgreSQL
5 1 (2.27%) Power BI
5 1 (2.27%) SQL Server
Development Applications
1 2 (4.55%) Artifactory
1 2 (4.55%) Gradle
1 2 (4.55%) Jenkins
1 2 (4.55%) JIRA
1 2 (4.55%) Vagrant
2 1 (2.27%) Axure RP
2 1 (2.27%) Git (software)
2 1 (2.27%) git-flow
2 1 (2.27%) GitLab
2 1 (2.27%) Grunt
2 1 (2.27%) gulp
2 1 (2.27%) Hudson
2 1 (2.27%) Sonatype Nexus
2 1 (2.27%) Subversion
2 1 (2.27%) TeamCity
General
1 44 (100.00%) Marketing
2 21 (47.73%) Finance
3 12 (27.27%) Electronics
3 12 (27.27%) Manufacturing
3 12 (27.27%) Telecoms
4 5 (11.36%) Advertising
4 5 (11.36%) Retail
5 3 (6.82%) Banking
6 1 (2.27%) Legal
6 1 (2.27%) Publishing
Job Titles
1 10 (22.73%) Developer
2 6 (13.64%) Marketing Manager
3 4 (9.09%) Analyst
3 4 (9.09%) DevOps Engineer
3 4 (9.09%) Senior Developer
4 3 (6.82%) Digital Marketing Manager
4 3 (6.82%) Digital Project Manager
4 3 (6.82%) Front End Developer (Client-Side Developer)
4 3 (6.82%) Project Manager
5 2 (4.55%) Digital Analyst
5 2 (4.55%) Digital Analytics Executive
5 2 (4.55%) Digital Executive
5 2 (4.55%) Digital Marketing Analyst
5 2 (4.55%) Digital Marketing Executive
5 2 (4.55%) Marketing Analyst
5 2 (4.55%) Marketing Executive
5 2 (4.55%) Mobile Developer
5 2 (4.55%) Scala Developer
5 2 (4.55%) Senior Mobile Developer
6 1 (2.27%) Conversion Manager
Libraries, Frameworks & Software Standards
1 4 (9.09%) CSS
1 4 (9.09%) HTML
2 3 (6.82%) AngularJS
2 3 (6.82%) Web Services
3 2 (4.55%) Akka
3 2 (4.55%) Backbone.js
3 2 (4.55%) Kafka
3 2 (4.55%) Play Framework
3 2 (4.55%) React
4 1 (2.27%) CSS3
4 1 (2.27%) Django
4 1 (2.27%) Ember.js
4 1 (2.27%) Hibernate
4 1 (2.27%) Java EE
4 1 (2.27%) Node.js
4 1 (2.27%) RESTful
4 1 (2.27%) Sass
4 1 (2.27%) SOAP
4 1 (2.27%) Spring
Miscellaneous
1 5 (11.36%) Social Media
2 4 (9.09%) Analytical Skills
2 4 (9.09%) User Experience
3 3 (6.82%) Fintech
3 3 (6.82%) Mobile App
4 2 (4.55%) Mobile Banking
4 2 (4.55%) Performance Metrics
5 1 (2.27%) iPad
5 1 (2.27%) iPhone
Operating Systems
1 2 (4.55%) Linux
2 1 (2.27%) Android
2 1 (2.27%) Apple iOS
2 1 (2.27%) Windows
Processes & Methodologies
1 17 (38.64%) Business Intelligence
2 14 (31.82%) Analytics
3 13 (29.55%) Programme Management
4 11 (25.00%) Agile Software Development
5 7 (15.91%) Campaign Management
5 7 (15.91%) Stakeholder Management
6 6 (13.64%) CRM
6 6 (13.64%) E-Commerce
6 6 (13.64%) Project Management
7 5 (11.36%) DevOps
7 5 (11.36%) TDD
8 4 (9.09%) Continuous Integration
8 4 (9.09%) Front End Development
8 4 (9.09%) Pay per click
9 3 (6.82%) Open Source
9 3 (6.82%) Scrum
10 2 (4.55%) Marketing Automation
10 2 (4.55%) Mobile Application Development
10 2 (4.55%) Mobile Development
10 2 (4.55%) Waterfall
Programming Languages
1 5 (11.36%) JavaScript
1 5 (11.36%) Python
2 3 (6.82%) Java
2 3 (6.82%) SQL
3 1 (2.27%) Bash Shell
3 1 (2.27%) Go
3 1 (2.27%) Ruby
3 1 (2.27%) T-SQL
Qualifications
1 2 (4.55%) Degree
2 1 (2.27%) CISSP
2 1 (2.27%) PMI Certification
2 1 (2.27%) PMP
2 1 (2.27%) SC Cleared
2 1 (2.27%) Security Cleared
Quality Assurance & Compliance
1 2 (4.55%) QA
2 1 (2.27%) Data Quality
System Software
1 3 (6.82%) Docker
2 1 (2.27%) Active Directory
Systems Management
1 3 (6.82%) Opscode Chef
1 3 (6.82%) Puppet
2 2 (4.55%) Mesos
3 1 (2.27%) Ansible
3 1 (2.27%) Packer
3 1 (2.27%) Terraform
Vendors
1 13 (29.55%) SAP
2 10 (22.73%) Google
3 4 (9.09%) Facebook
4 3 (6.82%) Adobe
5 2 (4.55%) DoubleClick
5 2 (4.55%) Microsoft
5 2 (4.55%) Omniture
5 2 (4.55%) Salesforce.com
5 2 (4.55%) Sitecore
5 2 (4.55%) Xamarin
6 1 (2.27%) Atlassian
6 1 (2.27%) Cloudera
6 1 (2.27%) Cognos
6 1 (2.27%) Crazy Egg
6 1 (2.27%) Marketo
6 1 (2.27%) Optimizely
6 1 (2.27%) Rackspace
6 1 (2.27%) Tableau
6 1 (2.27%) Twitter
6 1 (2.27%) Yahoo!
City of London
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People Source Consulting
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