The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 174 221 206
Rank change year-on-year
+47 -15
Contract jobs citing Digital Marketing 24 8 22
As % of all contract IT jobs located in the City of London 0.41% 0.11% 0.29%
As % of the Processes & Methodologies category 0.54% 0.14% 0.38%
Number of daily rates quoted 19 5 19
Average daily rate
Keep up to 90%
of your Daily Rate
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£350 £340 £340
Average daily rate % change year-on-year
+2.94% -
90% offered a daily rate of more than £153 £222 £180
10% offered a daily rate of more than £570 £400 £520
UK excluding London average daily rate £375 £300 £310
% change year-on-year
+25.00% -3.22%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £44.73 - £17.50
Digital Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4445 5527 5825
As % of all contract IT jobs located in the City of London 76.44% 76.55% 75.89%
Number of daily rates quoted 3360 4080 4298
Average daily rate £450 £450 £450
90% offered a daily rate of more than £320 £313 £300
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £375 £365 £365
% change year-on-year
+2.73% -
Number of hourly rates quoted 44 70 91
Average hourly rate £21.62 £20.00 £32.50
Average hourly rate % change year-on-year
+8.10% -38.46%
90% offered a hourly rate of more than £12.50 £12.20 £16.05
10% offered a hourly rate of more than £35.00 £52.50 £53.38
UK excluding London average hourly rate £26.83 £30.00 £28.50
% change year-on-year
-10.56% +5.26%

Digital Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the City of London

Digital Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the City of London region.

Digital Marketing Daily Rate Trend in the City of London

Digital Marketing
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the City of London region over the 3 months to 1 October 2014.

Digital Marketing Daily Rate Histogram in the City of London

Digital Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the City of London region.

Digital Marketing Hourly Rate Trend in the City of London

Digital Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 1 October 2014, IT contractor jobs across the City of London region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 59 (100.00%) Marketing
2 31 (52.54%) Finance
3 22 (37.29%) Programme Management
4 19 (32.20%) Manufacturing
4 19 (32.20%) SAP Oil and Gas
4 19 (32.20%) SAP
4 19 (32.20%) Business Intelligence
4 19 (32.20%) DTV
4 19 (32.20%) Electronics
4 19 (32.20%) Telecoms
5 17 (28.81%) User Experience
6 12 (20.34%) HTML
7 11 (18.64%) Agile Software Development
8 9 (15.25%) Adobe
8 9 (15.25%) NHS
9 8 (13.56%) E-Commerce
9 8 (13.56%) CSS
10 7 (11.86%) Photoshop
10 7 (11.86%) SEO
10 7 (11.86%) Project Management
10 7 (11.86%) Social Media
11 6 (10.17%) Analytics
11 6 (10.17%) CRM
11 6 (10.17%) Banking
12 5 (8.47%) CMS
12 5 (8.47%) Adobe Illustrator
12 5 (8.47%) XML
12 5 (8.47%) SQL
13 4 (6.78%) JavaScript
13 4 (6.78%) Internet

Digital Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 1 October 2014, IT contractor jobs across the City of London region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (8.47%) CMS
2 3 (5.08%) Confluence
3 2 (3.39%) SharePoint
3 2 (3.39%) Tomcat
3 2 (3.39%) Moodle
3 2 (3.39%) Adobe CQ
4 1 (1.69%) Drupal
4 1 (1.69%) Sitecore CMS
4 1 (1.69%) Liferay
4 1 (1.69%) TYPO3
4 1 (1.69%) IIS
4 1 (1.69%) Apache
Applications
1 7 (11.86%) Photoshop
2 5 (8.47%) Adobe Illustrator
3 3 (5.08%) MS PowerPoint
4 2 (3.39%) MS Office
4 2 (3.39%) Adobe Creative Suite
4 2 (3.39%) OmniGraffle
5 1 (1.69%) InDesign
5 1 (1.69%) Fireworks
5 1 (1.69%) ImageReady
5 1 (1.69%) MS Project
5 1 (1.69%) MS Excel
Business Applications
1 19 (32.20%) SAP Oil and Gas
2 3 (5.08%) Google Analytics
3 1 (1.69%) SiteCatalyst
3 1 (1.69%) Dynamics CRM
Communications & Networking
1 4 (6.78%) Internet
2 3 (5.08%) WinSCP
2 3 (5.08%) FTP
3 1 (1.69%) SNMP
Database & Business Intelligence
1 3 (5.08%) SQL Server
2 1 (1.69%) SQL Server 2008
2 1 (1.69%) SQL Server Reporting Services
2 1 (1.69%) SQL Server 2005
2 1 (1.69%) SQL Server Integration Services
2 1 (1.69%) MySQL
2 1 (1.69%) Data Warehouse
Development Applications
1 3 (5.08%) Axure RP
2 2 (3.39%) Balsamiq Mockups
3 1 (1.69%) WebDriver
3 1 (1.69%) Cucumber
3 1 (1.69%) Selenium
3 1 (1.69%) Team Foundation Server
3 1 (1.69%) JIRA
3 1 (1.69%) Dreamweaver
3 1 (1.69%) JMeter
3 1 (1.69%) Visual Studio
General
1 59 (100.00%) Marketing
2 31 (52.54%) Finance
3 19 (32.20%) Manufacturing
3 19 (32.20%) Electronics
3 19 (32.20%) Telecoms
4 6 (10.17%) Banking
5 4 (6.78%) Retail
6 3 (5.08%) Retail Banking
6 3 (5.08%) Advertising
7 2 (3.39%) Financial Institution
8 1 (1.69%) French Language
8 1 (1.69%) Billing
8 1 (1.69%) Publishing
8 1 (1.69%) Legal
8 1 (1.69%) Games
Job Titles
1 7 (11.86%) Project Manager
1 7 (11.86%) Analyst
2 6 (10.17%) Designer
2 6 (10.17%) Developer
3 3 (5.08%) UX Designer
3 3 (5.08%) Copywriter
3 3 (5.08%) Consultant
4 2 (3.39%) Business Analyst
4 2 (3.39%) Coordinator
4 2 (3.39%) Architect
4 2 (3.39%) Report Analyst
4 2 (3.39%) Instructional Designer
4 2 (3.39%) Data Analyst
4 2 (3.39%) Creative Director
4 2 (3.39%) Marketing Manager
4 2 (3.39%) Web Analyst
4 2 (3.39%) Senior Designer
4 2 (3.39%) Digital Marketing Manager
4 2 (3.39%) Marketing Executive
4 2 (3.39%) Head of User Experience
Libraries, Frameworks & Software Standards
1 12 (20.34%) HTML
2 8 (13.56%) CSS
3 5 (8.47%) XML
4 3 (5.08%) XSD
5 2 (3.39%) .NET
5 2 (3.39%) CSS3
6 1 (1.69%) HTML5
6 1 (1.69%) WCF
6 1 (1.69%) jQuery
6 1 (1.69%) Spring
6 1 (1.69%) LAMP
6 1 (1.69%) Hibernate
6 1 (1.69%) ASP.NET
6 1 (1.69%) J2EE
6 1 (1.69%) Web Services
Miscellaneous
1 19 (32.20%) DTV
2 17 (28.81%) User Experience
3 9 (15.25%) NHS
4 7 (11.86%) Social Media
5 4 (6.78%) E-Learning
5 4 (6.78%) Copywriting
6 2 (3.39%) Analytical Skills
7 1 (1.69%) Mobile App
7 1 (1.69%) Mobile Banking
7 1 (1.69%) Mobile Payment
7 1 (1.69%) Digital Media
7 1 (1.69%) FMCG
7 1 (1.69%) Algorithms
7 1 (1.69%) Informatics
7 1 (1.69%) Graphic Design
7 1 (1.69%) Statistics
Operating Systems
1 2 (3.39%) Windows
2 1 (1.69%) Linux
2 1 (1.69%) UNIX
Processes & Methodologies
1 22 (37.29%) Programme Management
2 19 (32.20%) Business Intelligence
3 11 (18.64%) Agile Software Development
4 8 (13.56%) E-Commerce
5 7 (11.86%) SEO
5 7 (11.86%) Project Management
6 6 (10.17%) Analytics
6 6 (10.17%) CRM
7 4 (6.78%) Scrum
7 4 (6.78%) Content Management
7 4 (6.78%) Mentoring
8 3 (5.08%) Email Marketing
8 3 (5.08%) Business Development
8 3 (5.08%) Web Analytics
8 3 (5.08%) Pay per click
8 3 (5.08%) Stakeholder Management
8 3 (5.08%) B2B
8 3 (5.08%) ITIL
9 2 (3.39%) Service Delivery
9 2 (3.39%) Migration
Programming Languages
1 5 (8.47%) SQL
2 4 (6.78%) JavaScript
3 2 (3.39%) Java
4 1 (1.69%) T-SQL
4 1 (1.69%) VB
4 1 (1.69%) C#
Qualifications
1 2 (3.39%) ITIL Certification
1 2 (3.39%) Degree
2 1 (1.69%) Microsoft Certification
2 1 (1.69%) MCSE
Quality Assurance & Compliance
1 1 (1.69%) HL7
1 1 (1.69%) SLA
Systems Management
1 1 (1.69%) SCOrch
1 1 (1.69%) SCOM
Vendors
1 19 (32.20%) SAP
2 9 (15.25%) Adobe
3 4 (6.78%) Microsoft
4 3 (5.08%) Google
4 3 (5.08%) VMware
5 1 (1.69%) Facebook
5 1 (1.69%) Twitter
5 1 (1.69%) Sitecore
5 1 (1.69%) DoubleClick
5 1 (1.69%) Oracle
5 1 (1.69%) Siebel
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Rate: £300 - £400 per day
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