The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 11 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
11 Dec 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 146 135 181
Rank change year-on-year
-11 +46
Contract jobs citing Digital Marketing 17 26 25
As % of all contract IT jobs located in the City of London 0.54% 0.76% 0.44%
As % of the Processes & Methodologies category 0.62% 0.91% 0.54%
Number of daily rates quoted 15 23 16
Median daily rate £450 £363 £450
Median daily rate % change year-on-year
+24.13% -19.39%
90% offered a daily rate of more than £380 £215 £228
10% offered a daily rate of more than £500 £510 £563
UK excluding London median daily rate £410 £373 £375
% change year-on-year
+10.06% -0.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £26.88 £45.50 -
% change year-on-year
-40.93% -
Digital Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
2755 2865 4621
As % of all contract IT jobs located in the City of London 87.10% 84.02% 80.73%
Number of daily rates quoted 2181 2303 3615
Median daily rate £500 £475 £450
Median daily rate % change year-on-year
+5.26% +5.55%
90% offered a daily rate of more than £363 £310 £313
10% offered a daily rate of more than £650 £650 £625
UK excluding London median daily rate £413 £400 £387
% change year-on-year
+3.12% +3.35%
Number of hourly rates quoted 27 21 48
Median hourly rate £26.25 £24.50 £18.50
Median hourly rate % change year-on-year
+7.14% +32.43%
90% offered a hourly rate of more than £14.50 £18.70 £10.55
10% offered a hourly rate of more than £55.00 £53.00 £43.75
UK excluding London median hourly rate £30.00 £33.00 £25.00
% change year-on-year
-9.09% +32.00%

Digital Marketing
Jobs Demand Trend in the City of London

The demand trend of contract jobs across the City of London region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the City of London

Digital Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the City of London region.

Digital Marketing Daily Rate Trend in the City of London

Digital Marketing
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the City of London region over the 3 months to 11 December 2016.

Digital Marketing Daily Rate Histogram in the City of London

Digital Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the City of London region.

Digital Marketing Hourly Rate Trend in the City of London

Digital Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 11 December 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Digital Marketing.

1 34 (100.00%) Marketing
2 16 (47.06%) Finance
3 15 (44.12%) Business Intelligence
4 14 (41.18%) Programme Management
5 13 (38.24%) Manufacturing
5 13 (38.24%) Electronics
5 13 (38.24%) Telecoms
5 13 (38.24%) SAP
5 13 (38.24%) SAP Oil and Gas
6 12 (35.29%) Agile Software Development
7 9 (26.47%) Java
8 8 (23.53%) Analytics
9 6 (17.65%) Google
10 5 (14.71%) Degree
10 5 (14.71%) TDD
10 5 (14.71%) Python
10 5 (14.71%) Hadoop
10 5 (14.71%) Machine Learning
10 5 (14.71%) Big Data
11 4 (11.76%) Natural Language Processing
11 4 (11.76%) Apache Spark
11 4 (11.76%) E-Commerce
11 4 (11.76%) JavaScript
11 4 (11.76%) SQL
11 4 (11.76%) Scrum
12 3 (8.82%) Stakeholder Management
12 3 (8.82%) CRM
12 3 (8.82%) Adobe
12 3 (8.82%) Internet
12 3 (8.82%) Banking

Digital Marketing
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (11.76%) Apache Spark
2 1 (2.94%) Apache Solr
2 1 (2.94%) Confluence
2 1 (2.94%) Facebook Platform
2 1 (2.94%) Mule
2 1 (2.94%) Mule ESB
2 1 (2.94%) SAS
2 1 (2.94%) WebSphere
Applications
1 2 (5.88%) MS Excel
2 1 (2.94%) MS Office
2 1 (2.94%) MS PowerPoint
2 1 (2.94%) SPSS
Business Applications
1 13 (38.24%) SAP Oil and Gas
2 1 (2.94%) Radian6
2 1 (2.94%) WebTrends
Cloud Services
1 3 (8.82%) Google Analytics
2 2 (5.88%) AdWords
2 2 (5.88%) Amazon AWS
2 2 (5.88%) IaaS
2 2 (5.88%) Microsoft Azure
2 2 (5.88%) PaaS
2 2 (5.88%) SaaS
3 1 (2.94%) Adobe Analytics
3 1 (2.94%) GitHub
3 1 (2.94%) Slack
Communications & Networking
1 3 (8.82%) Internet
2 1 (2.94%) OpenVPN
2 1 (2.94%) SMS
Database & Business Intelligence
1 5 (14.71%) Big Data
1 5 (14.71%) Hadoop
2 3 (8.82%) Apache Hive
2 3 (8.82%) NoSQL
3 2 (5.88%) MongoDB
3 2 (5.88%) SQL Server
4 1 (2.94%) Apache Cassandra
4 1 (2.94%) Cloudera CDH
4 1 (2.94%) MySQL
4 1 (2.94%) Text Mining
Development Applications
1 1 (2.94%) Git (software)
1 1 (2.94%) Grunt
1 1 (2.94%) gulp
1 1 (2.94%) Hudson
1 1 (2.94%) Jenkins
1 1 (2.94%) JIRA
1 1 (2.94%) Subversion
1 1 (2.94%) TeamCity
General
1 34 (100.00%) Marketing
2 16 (47.06%) Finance
3 13 (38.24%) Electronics
3 13 (38.24%) Manufacturing
3 13 (38.24%) Telecoms
4 3 (8.82%) Banking
5 2 (5.88%) Advertising
5 2 (5.88%) Retail
6 1 (2.94%) Investment Banking
Job Titles
1 11 (32.35%) Developer
2 6 (17.65%) Analyst
3 5 (14.71%) Marketing Manager
4 4 (11.76%) Digital Analyst
5 3 (8.82%) Digital Marketing Analyst
5 3 (8.82%) Digital Marketing Manager
5 3 (8.82%) Marketing Analyst
5 3 (8.82%) Senior Developer
6 2 (5.88%) Author
6 2 (5.88%) Business Analyst
6 2 (5.88%) CRM Analyst
6 2 (5.88%) CRM Business Analyst
6 2 (5.88%) Data Scientist
6 2 (5.88%) Digital Business Analyst
6 2 (5.88%) Front End Developer (Client-Side Developer)
6 2 (5.88%) Machine Learning Engineer
6 2 (5.88%) Marketing Business Analyst
6 2 (5.88%) Product Manager
6 2 (5.88%) Scala Developer
6 2 (5.88%) Technical Author
Libraries, Frameworks & Software Standards
1 4 (11.76%) Natural Language Processing
2 3 (8.82%) Kafka
3 2 (5.88%) Akka
3 2 (5.88%) AngularJS
3 2 (5.88%) CSS
3 2 (5.88%) HTML
3 2 (5.88%) HTML5
3 2 (5.88%) Play Framework
4 1 (2.94%) .NET
4 1 (2.94%) Angular 2
4 1 (2.94%) ASP.NET
4 1 (2.94%) ASP.NET MVC
4 1 (2.94%) Backbone.js
4 1 (2.94%) Django
4 1 (2.94%) Ember.js
4 1 (2.94%) Node.js
4 1 (2.94%) REST
4 1 (2.94%) RESTful
4 1 (2.94%) SOAP
4 1 (2.94%) Web Services
Miscellaneous
1 3 (8.82%) Analytical Skills
1 3 (8.82%) Computer Science
1 3 (8.82%) Fintech
1 3 (8.82%) Social Media
2 2 (5.88%) Algorithms
2 2 (5.88%) Mathematics
2 2 (5.88%) Statistics
2 2 (5.88%) User Experience
3 1 (2.94%) 3D Graphics
3 1 (2.94%) Internet of Things
3 1 (2.94%) Mobile App
3 1 (2.94%) Mobile Banking
3 1 (2.94%) Neural Network
3 1 (2.94%) Over-the-Top Content
3 1 (2.94%) Tandem
Operating Systems
1 2 (5.88%) Android
2 1 (2.94%) Apple iOS
Processes & Methodologies
1 15 (44.12%) Business Intelligence
2 14 (41.18%) Programme Management
3 12 (35.29%) Agile Software Development
4 8 (23.53%) Analytics
5 5 (14.71%) Machine Learning
5 5 (14.71%) TDD
6 4 (11.76%) E-Commerce
6 4 (11.76%) Scrum
7 3 (8.82%) Continuous Improvement
7 3 (8.82%) CRM
7 3 (8.82%) Front End Development
7 3 (8.82%) Pay per click
7 3 (8.82%) Stakeholder Management
8 2 (5.88%) Campaign Management
8 2 (5.88%) Customer Insight
8 2 (5.88%) Customer Segmentation
8 2 (5.88%) Digital Analytics
8 2 (5.88%) Mobile Development
8 2 (5.88%) Online Marketing
8 2 (5.88%) Stakeholder Engagement
Programming Languages
1 9 (26.47%) Java
2 5 (14.71%) Python
3 4 (11.76%) JavaScript
3 4 (11.76%) SQL
4 3 (8.82%) R
5 2 (5.88%) C#
5 2 (5.88%) MATLAB
5 2 (5.88%) PHP
6 1 (2.94%) Bash Shell
6 1 (2.94%) C
6 1 (2.94%) C++
6 1 (2.94%) Go
6 1 (2.94%) Ruby
6 1 (2.94%) Scala
6 1 (2.94%) T-SQL
6 1 (2.94%) TypeScript
Qualifications
1 5 (14.71%) Degree
2 2 (5.88%) PhD
3 1 (2.94%) CISSP
Quality Assurance & Compliance
1 1 (2.94%) Actionable Recommendations
System Software
1 1 (2.94%) Docker
Systems Management
1 1 (2.94%) Hadoop YARN
Vendors
1 13 (38.24%) SAP
2 6 (17.65%) Google
3 3 (8.82%) Adobe
4 2 (5.88%) Facebook
4 2 (5.88%) IBM
4 2 (5.88%) Microsoft
4 2 (5.88%) Omniture
4 2 (5.88%) Oracle
4 2 (5.88%) Salesforce.com
5 1 (2.94%) DoubleClick
5 1 (2.94%) hybris
5 1 (2.94%) Marin
5 1 (2.94%) Rackspace
5 1 (2.94%) Twitter
5 1 (2.94%) Yahoo!
City, London
People Source Consulting
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