The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the City of London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 22 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Oct 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 182 214 200
Rank change year-on-year
+32 -14
Contract jobs citing Digital Marketing 23 9 21
As % of all contract IT jobs located in the City of London 0.39% 0.12% 0.29%
As % of the Processes & Methodologies category 0.51% 0.16% 0.39%
Number of daily rates quoted 17 6 18
Average daily rate
Keep up to 90%
of your Daily Rate
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£350 £335 £370
Average daily rate % change year-on-year
+4.47% -9.45%
90% offered a daily rate of more than £242 £206 £168
10% offered a daily rate of more than £590 £400 £554
UK excluding London average daily rate £375 £300 £294
% change year-on-year
+25.00% +2.12%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £48.50 - £15.00
Digital Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Contract IT job ads with a match in the
Processes & Methodologies category
4506 5553 5448
As % of all contract IT jobs located in the City of London 76.65% 76.47% 75.29%
Number of daily rates quoted 3479 4098 4053
Average daily rate £450 £450 £450
90% offered a daily rate of more than £313 £313 £300
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £375 £363 £370
% change year-on-year
+3.44% -2.02%
Number of hourly rates quoted 42 75 92
Average hourly rate £15.25 £20.50 £35.00
Average hourly rate % change year-on-year
-25.60% -41.42%
90% offered a hourly rate of more than £10.50 £12.90 £16.14
10% offered a hourly rate of more than £29.25 £52.82 £53.38
UK excluding London average hourly rate £25.00 £28.50 £27.50
% change year-on-year
-12.28% +3.63%

Digital Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the City of London

Digital Marketing
Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the City of London region.

Digital Marketing Daily Rate Trend in the City of London

Digital Marketing
Daily Rate Histogram in the City of London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the City of London region over the 3 months to 22 October 2014.

Digital Marketing Daily Rate Histogram in the City of London

Digital Marketing
Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the City of London region.

Digital Marketing Hourly Rate Trend in the City of London

Digital Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 22 October 2014, IT contractor jobs across the City of London region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 48 (100.00%) Marketing
2 25 (52.08%) Finance
3 22 (45.83%) Programme Management
4 19 (39.58%) SAP Oil and Gas
4 19 (39.58%) Manufacturing
4 19 (39.58%) Electronics
4 19 (39.58%) Telecoms
4 19 (39.58%) DTV
4 19 (39.58%) SAP
4 19 (39.58%) Business Intelligence
5 16 (33.33%) User Experience
6 11 (22.92%) HTML
7 9 (18.75%) NHS
7 9 (18.75%) Agile Software Development
8 7 (14.58%) CSS
8 7 (14.58%) Photoshop
8 7 (14.58%) E-Commerce
9 6 (12.50%) SQL
9 6 (12.50%) Adobe
10 5 (10.42%) Social Media
10 5 (10.42%) XML
10 5 (10.42%) Banking
10 5 (10.42%) Adobe Illustrator
11 4 (8.33%) Retail
11 4 (8.33%) JavaScript
11 4 (8.33%) SEO
11 4 (8.33%) Scrum
11 4 (8.33%) Internet
11 4 (8.33%) SQL Server
11 4 (8.33%) Project Management

Digital Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 22 October 2014, IT contractor jobs across the City of London region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (6.25%) Confluence
1 3 (6.25%) CMS
2 2 (4.17%) Moodle
3 1 (2.08%) Adobe CQ
3 1 (2.08%) Liferay
3 1 (2.08%) IIS
3 1 (2.08%) Apache
3 1 (2.08%) Tomcat
3 1 (2.08%) Sitecore CMS
3 1 (2.08%) TYPO3
Applications
1 7 (14.58%) Photoshop
2 5 (10.42%) Adobe Illustrator
3 3 (6.25%) MS PowerPoint
4 2 (4.17%) MS Office
4 2 (4.17%) OmniGraffle
5 1 (2.08%) Adobe Creative Suite
5 1 (2.08%) Fireworks
5 1 (2.08%) MS Project
5 1 (2.08%) MS Excel
5 1 (2.08%) ImageReady
5 1 (2.08%) InDesign
Business Applications
1 19 (39.58%) SAP Oil and Gas
2 1 (2.08%) Google Analytics
Communications & Networking
1 4 (8.33%) Internet
2 3 (6.25%) WinSCP
2 3 (6.25%) FTP
3 1 (2.08%) SNMP
Database & Business Intelligence
1 4 (8.33%) SQL Server
2 2 (4.17%) SQL Server Integration Services
3 1 (2.08%) MySQL
3 1 (2.08%) Data Warehouse
3 1 (2.08%) SQL Server 2005
3 1 (2.08%) SQL Server Reporting Services
3 1 (2.08%) SQL Server 2008
Development Applications
1 3 (6.25%) Axure RP
2 2 (4.17%) Cucumber
2 2 (4.17%) Balsamiq Mockups
3 1 (2.08%) WebDriver
3 1 (2.08%) Team Foundation Server
3 1 (2.08%) Jenkins
3 1 (2.08%) JMeter
3 1 (2.08%) Visual Studio
3 1 (2.08%) Dreamweaver
3 1 (2.08%) JIRA
3 1 (2.08%) Selenium
General
1 48 (100.00%) Marketing
2 25 (52.08%) Finance
3 19 (39.58%) Manufacturing
3 19 (39.58%) Electronics
3 19 (39.58%) Telecoms
4 5 (10.42%) Banking
5 4 (8.33%) Retail
6 3 (6.25%) Advertising
6 3 (6.25%) Retail Banking
7 1 (2.08%) Law
7 1 (2.08%) Games
7 1 (2.08%) French Language
Job Titles
1 6 (12.50%) Project Manager
1 6 (12.50%) Developer
1 6 (12.50%) Designer
2 4 (8.33%) Analyst
3 3 (6.25%) UX Designer
3 3 (6.25%) Architect
3 3 (6.25%) Copywriter
4 2 (4.17%) Marketing Executive
4 2 (4.17%) Creative Director
4 2 (4.17%) Instructional Designer
4 2 (4.17%) SQL Developer
4 2 (4.17%) Business Analyst
4 2 (4.17%) Consultant
4 2 (4.17%) Coordinator
4 2 (4.17%) Transformation Project Manager
4 2 (4.17%) Senior Designer
4 2 (4.17%) Operations Engineer
4 2 (4.17%) Head of User Experience
5 1 (2.08%) Digital Designer
5 1 (2.08%) Head of Testing
Libraries, Frameworks & Software Standards
1 11 (22.92%) HTML
2 7 (14.58%) CSS
3 5 (10.42%) XML
4 3 (6.25%) XSD
5 2 (4.17%) .NET
5 2 (4.17%) CSS3
6 1 (2.08%) HTML5
6 1 (2.08%) LAMP
6 1 (2.08%) Web Services
6 1 (2.08%) ASP.NET
6 1 (2.08%) jQuery
6 1 (2.08%) WCF
Miscellaneous
1 19 (39.58%) DTV
2 16 (33.33%) User Experience
3 9 (18.75%) NHS
4 5 (10.42%) Social Media
5 4 (8.33%) E-Learning
6 3 (6.25%) Copywriting
7 2 (4.17%) Analytical Skills
8 1 (2.08%) Digital Media
8 1 (2.08%) Mobile App
8 1 (2.08%) Mobile Banking
8 1 (2.08%) Mobile Payment
8 1 (2.08%) Algorithms
8 1 (2.08%) Management Information System
8 1 (2.08%) Replication
8 1 (2.08%) Statistics
8 1 (2.08%) Clustering
8 1 (2.08%) FMCG
8 1 (2.08%) Graphic Design
8 1 (2.08%) Data Protection Act
8 1 (2.08%) Informatics
Operating Systems
1 2 (4.17%) Windows
2 1 (2.08%) Linux
2 1 (2.08%) UNIX
Processes & Methodologies
1 22 (45.83%) Programme Management
2 19 (39.58%) Business Intelligence
3 9 (18.75%) Agile Software Development
4 7 (14.58%) E-Commerce
5 4 (8.33%) SEO
5 4 (8.33%) Scrum
5 4 (8.33%) Project Management
6 3 (6.25%) Mentoring
6 3 (6.25%) ITIL
6 3 (6.25%) CRM
6 3 (6.25%) Content Management
7 2 (4.17%) Use Case
7 2 (4.17%) Business Development
7 2 (4.17%) Data Protection
7 2 (4.17%) B2B
7 2 (4.17%) Stakeholder Management
7 2 (4.17%) Service Delivery
7 2 (4.17%) Analytics
7 2 (4.17%) Email Marketing
7 2 (4.17%) Kanban
Programming Languages
1 6 (12.50%) SQL
2 4 (8.33%) JavaScript
3 2 (4.17%) T-SQL
4 1 (2.08%) VB
4 1 (2.08%) C#
4 1 (2.08%) Java
Qualifications
1 2 (4.17%) Degree
2 1 (2.08%) Microsoft Certification
2 1 (2.08%) ITIL Certification
2 1 (2.08%) MCSE
Quality Assurance & Compliance
1 1 (2.08%) HL7
Systems Management
1 1 (2.08%) SCOrch
1 1 (2.08%) SCOM
Vendors
1 19 (39.58%) SAP
2 6 (12.50%) Adobe
3 3 (6.25%) Microsoft
3 3 (6.25%) VMware
4 1 (2.08%) Facebook
4 1 (2.08%) Twitter
4 1 (2.08%) Oracle
4 1 (2.08%) Siebel
4 1 (2.08%) Google
4 1 (2.08%) Sitecore
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