The first table below looks at the prevalence of the term Advertising in IT contracts advertised for the Manchester region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Manchester region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Advertising
Rank 67 82 61
Rank change year-on-year
+15 -21
Contract jobs citing Advertising 8 6 8
As % of all contract IT jobs located in Manchester 0.849% 0.457% 0.781%
As % of the General category 2.360% 1.339% 1.923%
Number of daily rates quoted 6 3 7
Average daily rate £375 £300 £400
Average daily rate % change year-on-year
+25.00% -25.00%
90% offered a daily rate of more than £258 £300 £375
10% offered a daily rate of more than £475 £350 £485
UK excluding London average daily rate £350 £375 £300
% change year-on-year
-6.66% +25.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £15.77 £30.00 £15.00
% change year-on-year
-47.43% +100.00%
All of the General Category
Manchester
Contract IT job ads with a match in the
General category
339 448 416
As % of all contract IT jobs located in Manchester 35.99% 34.12% 40.63%
Number of daily rates quoted 162 214 168
Average daily rate £353 £350 £375
Average daily rate % change year-on-year
+0.85% -6.66%
90% offered a daily rate of more than £267 £254 £150
10% offered a daily rate of more than £475 £546 £500
UK excluding London average daily rate £375 £375 £375
Number of hourly rates quoted 20 9 19
Average hourly rate £14.50 £17.75 £18.00
Average hourly rate % change year-on-year
-18.30% -1.38%
UK excluding London average hourly rate £25.00 £25.00 £26.00
% change year-on-year
- -3.84%
Advertising
North West

Advertising
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Manchester region as a proportion of the total demand within the General category.

Manchester Advertising Jobs Demand Trend

Advertising
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Manchester region.

Manchester Advertising Daily Rate Trend

Advertising
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Manchester region over the 3 months to 22 May 2013.

Manchester Advertising Daily Rate Histogram

Advertising
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Manchester region.

Manchester Advertising Hourly Rate Trend

Advertising
Top 30 Related IT Skills

For the 6 months to 22 May 2013, IT contractor jobs across the Manchester region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 10 (66.67%) Microsoft
2 9 (60.00%) SharePoint
3 6 (40.00%) CRM
3 6 (40.00%) Dynamics CRM
4 5 (33.33%) .NET
5 4 (26.67%) Workflow
6 3 (20.00%) Finance
7 2 (13.33%) Adobe Illustrator
7 2 (13.33%) InDesign
7 2 (13.33%) Supply Chain Management
7 2 (13.33%) PRINCE2 Practitioner
7 2 (13.33%) Continuous Improvement
7 2 (13.33%) New Media
7 2 (13.33%) SLA
7 2 (13.33%) Project Management
7 2 (13.33%) Photoshop
7 2 (13.33%) PRINCE2
7 2 (13.33%) Adobe
7 2 (13.33%) Apple
7 2 (13.33%) Acrobat
7 2 (13.33%) Quark
7 2 (13.33%) QuarkXPress
8 1 (6.667%) BizTalk Server
8 1 (6.667%) MS Excel
8 1 (6.667%) Data Modelling
8 1 (6.667%) Visual Studio
8 1 (6.667%) XML
8 1 (6.667%) ITIL
8 1 (6.667%) C#
8 1 (6.667%) JavaScript

Advertising
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT contractor jobs across the Manchester region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Development
1 5 (33.33%) .NET
2 1 (6.667%) XML
Application Platforms
1 9 (60.00%) SharePoint
2 1 (6.667%) BizTalk Server
2 1 (6.667%) Drupal
Applications
1 2 (13.33%) Adobe Illustrator
1 2 (13.33%) InDesign
1 2 (13.33%) Photoshop
1 2 (13.33%) Acrobat
1 2 (13.33%) QuarkXPress
2 1 (6.667%) MS Excel
Business Applications
1 6 (40.00%) Dynamics CRM
2 1 (6.667%) Dynamics AX
Development Applications
1 1 (6.667%) Visual Studio
General
1 3 (20.00%) Finance
2 1 (6.667%) Automotive
2 1 (6.667%) Marketing
Job Titles
1 6 (40.00%) Developer
2 5 (33.33%) Dynamics CRM Developer
2 5 (33.33%) Microsoft Developer
2 5 (33.33%) CRM Developer
3 3 (20.00%) Project Manager
3 3 (20.00%) Technical Consultant
3 3 (20.00%) Consultant
3 3 (20.00%) Microsoft CRM Consultant
3 3 (20.00%) Dynamics CRM Consultant
3 3 (20.00%) Technical Developer
3 3 (20.00%) CRM Technical Consultant
3 3 (20.00%) Microsoft Consultant
3 3 (20.00%) CRM Consultant
4 2 (13.33%) Graphic Designer
4 2 (13.33%) Designer
4 2 (13.33%) Supply Chain Manager
5 1 (6.667%) Architect
5 1 (6.667%) Integration Architect
5 1 (6.667%) Solutions Architect
5 1 (6.667%) Information Architect
Miscellaneous
1 2 (13.33%) New Media
2 1 (6.667%) Management Information System
2 1 (6.667%) Data Integration
2 1 (6.667%) Photography
Processes & Methodologies
1 6 (40.00%) CRM
2 4 (26.67%) Workflow
3 2 (13.33%) Supply Chain Management
3 2 (13.33%) Continuous Improvement
3 2 (13.33%) Project Management
3 2 (13.33%) PRINCE2
4 1 (6.667%) Data Modelling
4 1 (6.667%) ITIL
4 1 (6.667%) Change Management
4 1 (6.667%) Data Security
4 1 (6.667%) Master Data Management
4 1 (6.667%) Business Analysis
4 1 (6.667%) Data Management
Programming Languages
1 1 (6.667%) C#
1 1 (6.667%) JavaScript
1 1 (6.667%) PHP
1 1 (6.667%) SQL
Qualifications
1 2 (13.33%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 2 (13.33%) SLA
Vendors
1 10 (66.67%) Microsoft
2 2 (13.33%) Adobe
2 2 (13.33%) Apple
2 2 (13.33%) Quark