The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 1 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Apr 2015
Same period 2014 Same period 2013
Marketing
Rank 25 23 25
Rank change year-on-year
-2 +2
Contract jobs citing Marketing 1 5 1
As % of all contract IT jobs located in the Midlands 0.63% 2.36% 0.47%
As % of the General category 2.56% 8.47% 1.75%
Number of daily rates quoted 1 2 1
Average daily rate
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of your Daily Rate
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£425 £500 £325
Average daily rate % change year-on-year
-15.00% +53.84%
UK excluding London average daily rate £365 £365 £325
% change year-on-year
- +12.30%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.13 £21.00 £17.33
% change year-on-year
-23.21% +21.21%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Midlands region.

General Category
Midlands
Contract IT job ads with a match in the
General category
39 59 57
As % of all contract IT jobs located in the Midlands 24.53% 27.83% 26.76%
Number of daily rates quoted 15 28 30
Average daily rate £400 £450 £525
Average daily rate % change year-on-year
-11.11% -14.28%
90% offered a daily rate of more than £310 £350 £300
10% offered a daily rate of more than £543 £530 £650
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £28.00
UK excluding London average hourly rate £22.50 £22.38 £27.50
% change year-on-year
+0.55% -18.63%

Marketing
Jobs Demand Trend in the Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Midlands region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the Midlands

Marketing
Daily Rate Trend in the Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Midlands region.

Marketing Daily Rate Trend in the Midlands

Marketing
Hourly Rate Trend in the Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Midlands region.

Marketing Hourly Rate Trend in the Midlands

Marketing
Top 30 Related IT Skills in the Midlands

For the 6 months to 1 April 2015, IT contractor jobs across the Midlands region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 3 (60.00%) Project Management
2 2 (40.00%) Retail
2 2 (40.00%) Finance
2 2 (40.00%) Risk Assessment
2 2 (40.00%) Analytics
3 1 (20.00%) Analytical Skills
3 1 (20.00%) Adobe Creative Suite
3 1 (20.00%) Legal
3 1 (20.00%) Adobe Illustrator
3 1 (20.00%) Content Management
3 1 (20.00%) Document Management
3 1 (20.00%) Business Analysis
3 1 (20.00%) Drupal
3 1 (20.00%) jQuery
3 1 (20.00%) WordPress
3 1 (20.00%) Smart Meter
3 1 (20.00%) HTML5
3 1 (20.00%) Continuous Improvement
3 1 (20.00%) Business Transformation
3 1 (20.00%) SEO
3 1 (20.00%) HTML
3 1 (20.00%) JavaScript
3 1 (20.00%) PHP
3 1 (20.00%) MySQL
3 1 (20.00%) Photoshop
3 1 (20.00%) MS Project
3 1 (20.00%) CSS
3 1 (20.00%) XML
3 1 (20.00%) PRINCE2
3 1 (20.00%) E-Commerce

Marketing
Top Related IT Skills in the Midlands by Category

For the 6 months to 1 April 2015, IT contractor jobs across the Midlands region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (20.00%) Drupal
1 1 (20.00%) WordPress
Applications
1 1 (20.00%) Adobe Creative Suite
1 1 (20.00%) Adobe Illustrator
1 1 (20.00%) Photoshop
1 1 (20.00%) MS Project
Database & Business Intelligence
1 1 (20.00%) MySQL
Development Applications
1 1 (20.00%) Dreamweaver
General
1 2 (40.00%) Retail
1 2 (40.00%) Finance
2 1 (20.00%) Legal
Job Titles
1 2 (40.00%) Architect
1 2 (40.00%) Enterprise Architect
2 1 (20.00%) Web Designer
2 1 (20.00%) Senior Analyst
2 1 (20.00%) Designer
2 1 (20.00%) Project Manager
2 1 (20.00%) Business Analyst
2 1 (20.00%) Developer
2 1 (20.00%) Analyst
2 1 (20.00%) Web Developer
2 1 (20.00%) Senior Business Analyst
Libraries, Frameworks & Software Standards
1 1 (20.00%) jQuery
1 1 (20.00%) HTML5
1 1 (20.00%) HTML
1 1 (20.00%) CSS
1 1 (20.00%) XML
Miscellaneous
1 1 (20.00%) Analytical Skills
1 1 (20.00%) Smart Meter
Processes & Methodologies
1 3 (60.00%) Project Management
2 2 (40.00%) Risk Assessment
2 2 (40.00%) Analytics
3 1 (20.00%) Content Management
3 1 (20.00%) Document Management
3 1 (20.00%) Business Analysis
3 1 (20.00%) Continuous Improvement
3 1 (20.00%) Business Transformation
3 1 (20.00%) SEO
3 1 (20.00%) PRINCE2
3 1 (20.00%) E-Commerce
Programming Languages
1 1 (20.00%) JavaScript
1 1 (20.00%) PHP
Qualifications
1 1 (20.00%) PRINCE2 Certification
Vendors
1 1 (20.00%) Adobe