The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Marketing
Rank 19 22 28
Rank change year-on-year
+3 +6
Contract jobs citing Marketing 3 4 3
As % of all contract IT jobs located in the Midlands 1.95% 2.30% 1.24%
As % of the General category 7.50% 7.84% 4.41%
Number of daily rates quoted 1 1 2
Average daily rate
Keep up to 90%
of your Daily Rate
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£475 £538 £413
Average daily rate % change year-on-year
-11.62% +30.30%
UK excluding London average daily rate £363 £323 £350
% change year-on-year
+12.40% -7.85%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £20.25 £18.25 £18.28
% change year-on-year
+10.95% -0.16%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Midlands region.

General Category
Midlands
Contract IT job ads with a match in the
General category
40 51 68
As % of all contract IT jobs located in the Midlands 25.97% 29.31% 28.22%
Number of daily rates quoted 14 17 35
Average daily rate £463 £450 £488
Average daily rate % change year-on-year
+2.77% -7.69%
90% offered a daily rate of more than £285 £322 £305
10% offered a daily rate of more than £750 £581 £550
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 2 0 0
Average hourly rate £32.00 - -
UK excluding London average hourly rate £22.69 £24.25 £22.50
% change year-on-year
-6.43% +7.77%

Marketing
Jobs Demand Trend in the Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Midlands region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the Midlands

Marketing
Daily Rate Trend in the Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Midlands region.

Marketing Daily Rate Trend in the Midlands

Marketing
Hourly Rate Trend in the Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Midlands region.

Marketing Hourly Rate Trend in the Midlands

Marketing
Top 16 Related IT Skills in the Midlands

For the 6 months to 19 December 2014, IT contractor jobs across the Midlands region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 6 (66.67%) Project Management
2 3 (33.33%) WordPress
2 3 (33.33%) Business Transformation
2 3 (33.33%) Flash
2 3 (33.33%) HTML
2 3 (33.33%) PHP
3 2 (22.22%) MS Project
3 2 (22.22%) PRINCE2
3 2 (22.22%) ERP
3 2 (22.22%) PRINCE2 Certification
3 2 (22.22%) Analytics
3 2 (22.22%) Continuous Improvement
3 2 (22.22%) Finance
3 2 (22.22%) Legal
3 2 (22.22%) Risk Assessment
4 1 (11.11%) Retail

Marketing
Top Related IT Skills in the Midlands by Category

For the 6 months to 19 December 2014, IT contractor jobs across the Midlands region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (33.33%) WordPress
Applications
1 2 (22.22%) MS Project
General
1 2 (22.22%) Finance
1 2 (22.22%) Legal
2 1 (11.11%) Retail
Job Titles
1 4 (44.44%) Project Manager
2 3 (33.33%) Developer
2 3 (33.33%) Front-End Developer
3 2 (22.22%) Architect
3 2 (22.22%) Enterprise Architect
Libraries, Frameworks & Software Standards
1 3 (33.33%) Flash
1 3 (33.33%) HTML
Processes & Methodologies
1 6 (66.67%) Project Management
2 3 (33.33%) Business Transformation
3 2 (22.22%) PRINCE2
3 2 (22.22%) ERP
3 2 (22.22%) Analytics
3 2 (22.22%) Continuous Improvement
3 2 (22.22%) Risk Assessment
Programming Languages
1 3 (33.33%) PHP
Qualifications
1 2 (22.22%) PRINCE2 Certification