The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 28 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Jul 2016
Same period 2015 Same period 2014
Marketing
Rank 26 25 14
Rank change year-on-year
-1 -11
Contract jobs citing Marketing 3 2 10
As % of all contract IT jobs located in the Midlands 1.62% 0.99% 5.88%
As % of the General category 4.41% 3.03% 16.13%
Number of daily rates quoted 3 1 5
Median daily rate £350 £500 £463
Median daily rate % change year-on-year
-30.00% +8.10%
UK excluding London median daily rate £375 £360 £350
% change year-on-year
+4.16% +2.85%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £17.50 £22.00 £22.50
% change year-on-year
-20.45% -2.22%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Midlands region.

General Category
Midlands
Contract IT job ads with a match in the
General category
68 66 62
As % of all contract IT jobs located in the Midlands 36.76% 32.51% 36.47%
Number of daily rates quoted 54 16 19
Median daily rate £500 £525 £463
Median daily rate % change year-on-year
-4.76% +13.51%
90% offered a daily rate of more than £368 £328 £229
10% offered a daily rate of more than £568 £835 £550
UK excluding London median daily rate £400 £398 £383
% change year-on-year
+0.62% +3.92%
Number of hourly rates quoted 0 0 1
Median hourly rate - - £175.00
UK excluding London median hourly rate £22.25 £22.50 £22.50
% change year-on-year
-1.11% -

Marketing
Jobs Demand Trend in the Midlands

The demand trend of contract jobs across the Midlands region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in the Midlands

Marketing
Daily Rate Trend in the Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Midlands region.

Marketing Daily Rate Trend in the Midlands

Marketing
Daily Rate Histogram in the Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Midlands region over the 3 months to 28 July 2016.

Marketing Daily Rate Histogram in the Midlands

Marketing
Hourly Rate Trend in the Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Midlands region.

Marketing Hourly Rate Trend in the Midlands

Marketing
Top 20 Related IT Skills in the Midlands

For the 6 months to 28 July 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Midlands region with a requirement for Marketing.

1 4 (66.67%) CRM
2 3 (50.00%) SAP
3 2 (33.33%) Analytics
3 2 (33.33%) Coaching
3 2 (33.33%) Analytical Skills
3 2 (33.33%) Digital Analytics
3 2 (33.33%) Agile Software Development
3 2 (33.33%) Content Management
3 2 (33.33%) Data Protection
3 2 (33.33%) Data Architecture
3 2 (33.33%) Sitecore CMS
3 2 (33.33%) Sitecore
3 2 (33.33%) Middleware
3 2 (33.33%) CMS
3 2 (33.33%) SAP CRM
4 1 (16.67%) Finance
4 1 (16.67%) Legal
4 1 (16.67%) Manufacturing
4 1 (16.67%) Continuous Improvement
4 1 (16.67%) B2B

Marketing
Top Related IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (33.33%) CMS
1 2 (33.33%) Sitecore CMS
Business Applications
1 2 (33.33%) SAP CRM
General
1 1 (16.67%) Finance
1 1 (16.67%) Legal
1 1 (16.67%) Manufacturing
Job Titles
1 1 (16.67%) Analytics Manager
1 1 (16.67%) Architect
1 1 (16.67%) Business Change Manager
1 1 (16.67%) Business Manager
1 1 (16.67%) Change Manager
1 1 (16.67%) Digital Analytics Manager
1 1 (16.67%) Enterprise Architect
1 1 (16.67%) Enterprise Solutions Architect
1 1 (16.67%) Solutions Architect
Libraries, Frameworks & Software Standards
1 2 (33.33%) Middleware
Miscellaneous
1 2 (33.33%) Analytical Skills
Processes & Methodologies
1 4 (66.67%) CRM
2 2 (33.33%) Agile Software Development
2 2 (33.33%) Analytics
2 2 (33.33%) Coaching
2 2 (33.33%) Content Management
2 2 (33.33%) Data Architecture
2 2 (33.33%) Data Protection
2 2 (33.33%) Digital Analytics
3 1 (16.67%) B2B
3 1 (16.67%) Continuous Improvement
Vendors
1 3 (50.00%) SAP
2 2 (33.33%) Sitecore