The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Marketing
Rank 22 15 23
Rank change year-on-year
-7 +8
Contract jobs citing Marketing 3 8 3
As % of all contract IT jobs located in the Midlands 1.71% 4.97% 1.52%
As % of the General category 4.62% 14.55% 6.67%
Number of daily rates quoted 3 4 2
Average daily rate
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£563 £463 £481
Average daily rate % change year-on-year
+21.62% -3.89%
90% offered a daily rate of more than £513 £454 £476
10% offered a daily rate of more than £593 £524 £486
UK excluding London average daily rate £350 £350 £363
% change year-on-year
- -3.44%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £20.00 £22.00 £27.50
% change year-on-year
-9.09% -20.00%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Midlands region.

General Category
Midlands
Contract IT job ads with a match in the
General category
65 55 45
As % of all contract IT jobs located in the Midlands 37.14% 34.16% 22.73%
Number of daily rates quoted 21 15 21
Average daily rate £550 £463 £450
Average daily rate % change year-on-year
+18.91% +2.77%
90% offered a daily rate of more than £384 £187 £315
10% offered a daily rate of more than £730 £550 £484
UK excluding London average daily rate £400 £375 £380
% change year-on-year
+6.66% -1.31%
Number of hourly rates quoted 0 1 1
Average hourly rate - £175.00 £32.00
Average hourly rate % change year-on-year
- +446.87%
UK excluding London average hourly rate £22.50 £22.75 £23.21
% change year-on-year
-1.09% -1.98%

Marketing
Jobs Demand Trend in the Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Midlands region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the Midlands

Marketing
Daily Rate Trend in the Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Midlands region.

Marketing Daily Rate Trend in the Midlands

Marketing
Hourly Rate Trend in the Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Midlands region.

Marketing Hourly Rate Trend in the Midlands

Marketing
Top 26 Related IT Skills in the Midlands

For the 6 months to 3 July 2015, IT contractor jobs across the Midlands region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 2 (50.00%) CRM
1 2 (50.00%) B2C
1 2 (50.00%) Finance
1 2 (50.00%) CMS
1 2 (50.00%) Information Security
1 2 (50.00%) Smart Meter
1 2 (50.00%) Open Source
1 2 (50.00%) SaaS
1 2 (50.00%) PaaS
1 2 (50.00%) Big Data
1 2 (50.00%) Cyber Security
1 2 (50.00%) User Experience
2 1 (25.00%) Analytical Skills
2 1 (25.00%) Apache Spark
2 1 (25.00%) Analytics
2 1 (25.00%) Apache
2 1 (25.00%) Retail
2 1 (25.00%) Document Management
2 1 (25.00%) Artificial Intelligence
2 1 (25.00%) Business Analysis
2 1 (25.00%) Predictive Analytics
2 1 (25.00%) Scrum
2 1 (25.00%) Legal
2 1 (25.00%) Salesforce.com
2 1 (25.00%) Project Management
2 1 (25.00%) E-Commerce

Marketing
Top Related IT Skills in the Midlands by Category

For the 6 months to 3 July 2015, IT contractor jobs across the Midlands region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (50.00%) CMS
2 1 (25.00%) Apache Spark
2 1 (25.00%) Apache
Cloud Services
1 2 (50.00%) SaaS
1 2 (50.00%) PaaS
Database & Business Intelligence
1 2 (50.00%) Big Data
General
1 2 (50.00%) Finance
2 1 (25.00%) Legal
2 1 (25.00%) Retail
Job Titles
1 2 (50.00%) Project Manager
2 1 (25.00%) Business Analyst
2 1 (25.00%) Analyst
2 1 (25.00%) Consultant
2 1 (25.00%) Senior Business Analyst
2 1 (25.00%) Senior Analyst
2 1 (25.00%) Change Consultant
Miscellaneous
1 2 (50.00%) Smart Meter
1 2 (50.00%) User Experience
2 1 (25.00%) Analytical Skills
2 1 (25.00%) Artificial Intelligence
Processes & Methodologies
1 2 (50.00%) CRM
1 2 (50.00%) B2C
1 2 (50.00%) Information Security
1 2 (50.00%) Open Source
1 2 (50.00%) Cyber Security
2 1 (25.00%) Analytics
2 1 (25.00%) Document Management
2 1 (25.00%) Business Analysis
2 1 (25.00%) Predictive Analytics
2 1 (25.00%) Project Management
2 1 (25.00%) Scrum
2 1 (25.00%) E-Commerce
Vendors
1 1 (25.00%) Salesforce.com