The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 19 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Aug 2014
Same period 2013 Same period 2012
Marketing
Rank 13 8 28
Rank change year-on-year
-5 +20
Permanent jobs citing Marketing 7 37 8
As % of all permanent IT jobs located in the Midlands 5.22% 12.94% 4.04%
As % of the General category 12.28% 28.68% 13.11%
Number of salaries quoted 0 20 8
Average salary - £37,500 £60,000
Average salary % change year-on-year
- -37.50%
UK excluding London average salary £37,500 £35,000 £35,000
% change year-on-year
+7.14% -
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Midlands region.

General Category
Midlands
Permanent IT job ads with a match in the
General category
57 129 61
As % of all permanent IT jobs located in the Midlands 42.54% 45.10% 30.81%
Number of salaries quoted 34 93 54
Average salary £47,500 £45,000 £60,000
Average salary % change year-on-year
+5.55% -25.00%
90% offered a salary of more than £40,000 £27,500 £37,250
10% offered a salary of more than £65,000 £65,000 £72,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in the Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Midlands region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the Midlands

Marketing
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Midlands region.

Marketing Salary Trend in the Midlands

Marketing
Top 30 Related IT Skills in the Midlands

For the 6 months to 19 August 2014, IT jobs across the Midlands region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 14 (51.85%) HTML
1 14 (51.85%) CSS
2 9 (33.33%) JavaScript
2 9 (33.33%) MySQL
3 8 (29.63%) PHP
3 8 (29.63%) Linux
3 8 (29.63%) OO
3 8 (29.63%) NHS
3 8 (29.63%) BBC
3 8 (29.63%) WF
3 8 (29.63%) jQuery
3 8 (29.63%) Online Marketing
3 8 (29.63%) OO PHP
4 6 (22.22%) SEO
5 5 (18.52%) Web Design
5 5 (18.52%) Logistics
5 5 (18.52%) RFID
5 5 (18.52%) E-Commerce
5 5 (18.52%) B2B
5 5 (18.52%) Enterprise Software
5 5 (18.52%) Product Marketing
5 5 (18.52%) Email Marketing
5 5 (18.52%) Digital Marketing
5 5 (18.52%) Marketing Management
6 4 (14.81%) Degree
6 4 (14.81%) WordPress
6 4 (14.81%) Open Source
6 4 (14.81%) Photoshop
6 4 (14.81%) Adobe Illustrator
6 4 (14.81%) CMS

Marketing
Top Related IT Skills in the Midlands by Category

For the 6 months to 19 August 2014, IT jobs across the Midlands region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (14.81%) WordPress
1 4 (14.81%) CMS
2 2 (7.41%) Lync
Applications
1 4 (14.81%) Photoshop
1 4 (14.81%) Adobe Illustrator
2 1 (3.70%) MS PowerPoint
Communications & Networking
1 5 (18.52%) RFID
2 2 (7.41%) Wi-Fi
Database & Business Intelligence
1 9 (33.33%) MySQL
Job Titles
1 8 (29.63%) Junior
1 8 (29.63%) Developer
1 8 (29.63%) Junior Developer
2 7 (25.93%) Designer
3 5 (18.52%) Product Manager
3 5 (18.52%) Graphic Designer
4 2 (7.41%) Pre Sales Engineer
4 2 (7.41%) Project Engineer
5 1 (3.70%) Creative Director
5 1 (3.70%) Web Designer
Libraries, Frameworks & Software Standards
1 14 (51.85%) HTML
1 14 (51.85%) CSS
2 8 (29.63%) WF
2 8 (29.63%) jQuery
3 1 (3.70%) XHTML
Miscellaneous
1 8 (29.63%) NHS
1 8 (29.63%) BBC
2 5 (18.52%) Enterprise Software
3 4 (14.81%) Open Source
4 3 (11.11%) Visualisation
5 2 (7.41%) Social Media
5 2 (7.41%) Digital Media
5 2 (7.41%) Video Conferencing
Operating Systems
1 8 (29.63%) Linux
Processes & Methodologies
1 8 (29.63%) OO
1 8 (29.63%) Online Marketing
1 8 (29.63%) OO PHP
2 6 (22.22%) SEO
3 5 (18.52%) Web Design
3 5 (18.52%) Logistics
3 5 (18.52%) E-Commerce
3 5 (18.52%) B2B
3 5 (18.52%) Product Marketing
3 5 (18.52%) Email Marketing
3 5 (18.52%) Digital Marketing
3 5 (18.52%) Marketing Management
4 2 (7.41%) Network Design
4 2 (7.41%) PRINCE2
5 1 (3.70%) Content Management
5 1 (3.70%) Web Analytics
5 1 (3.70%) Pay per click
5 1 (3.70%) Analytics
Programming Languages
1 9 (33.33%) JavaScript
2 8 (29.63%) PHP
Qualifications
1 4 (14.81%) Degree
2 2 (7.41%) Microsoft Certification
2 2 (7.41%) MCSE
Vendors
1 2 (7.41%) Polycom
1 2 (7.41%) Microsoft
2 1 (3.70%) Adobe