The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 1 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 May 2015
Same period 2014 Same period 2013
Marketing
Rank 12 16 25
Rank change year-on-year
+4 +9
Permanent jobs citing Marketing 8 13 4
As % of all permanent IT jobs located in the Midlands 7.69% 7.22% 1.93%
As % of the General category 16.00% 29.55% 4.60%
Number of salaries quoted 6 12 3
Average salary £37,500 £32,000 £35,000
Average salary % change year-on-year
+17.18% -8.57%
90% offered a salary of more than £25,000 £32,000 £26,600
10% offered a salary of more than £50,000 £82,500 £67,000
UK excluding London average salary £40,000 £38,000 £37,500
% change year-on-year
+5.26% +1.33%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Midlands region.

General Category
Midlands
Permanent IT job ads with a match in the
General category
50 44 87
As % of all permanent IT jobs located in the Midlands 48.08% 24.44% 42.03%
Number of salaries quoted 35 38 45
Average salary £53,750 £45,000 £50,000
Average salary % change year-on-year
+19.44% -10.00%
90% offered a salary of more than £36,800 £32,000 £25,000
10% offered a salary of more than £67,500 £70,000 £82,500
UK excluding London average salary £45,000 £43,000 £41,500
% change year-on-year
+4.65% +3.61%

Marketing
Jobs Demand Trend in the Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Midlands region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the Midlands

Marketing
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Midlands region.

Marketing Salary Trend in the Midlands

Marketing
Salary Histogram in the Midlands

This chart provides a salary histogram for IT jobs citing Marketing across the Midlands region over the 3 months to 1 May 2015.

Marketing Salary Histogram in the Midlands

Marketing
Top 30 Related IT Skills in the Midlands

For the 6 months to 1 May 2015, IT jobs across the Midlands region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 18 (81.82%) HTML
2 15 (68.18%) Adobe
2 15 (68.18%) Web Design
3 14 (63.64%) Photoshop
3 14 (63.64%) CSS
3 14 (63.64%) jQuery
3 14 (63.64%) WordPress
4 12 (54.55%) E-Commerce
5 11 (50.00%) Dreamweaver
5 11 (50.00%) Flash
5 11 (50.00%) JavaScript
5 11 (50.00%) PHP
5 11 (50.00%) Advertising
5 11 (50.00%) CMS
5 11 (50.00%) InDesign
5 11 (50.00%) SEO
5 11 (50.00%) Workflow
5 11 (50.00%) Umbraco
5 11 (50.00%) Magento
5 11 (50.00%) Content Management
5 11 (50.00%) Statistics
5 11 (50.00%) Web Development
5 11 (50.00%) Degree
5 11 (50.00%) Photography
5 11 (50.00%) Social Media
5 11 (50.00%) Analytics
5 11 (50.00%) User Experience
6 4 (18.18%) Marketing Strategy
6 4 (18.18%) Adobe Creative Suite
6 4 (18.18%) Digital Marketing

Marketing
Top Related IT Skills in the Midlands by Category

For the 6 months to 1 May 2015, IT jobs across the Midlands region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 14 (63.64%) WordPress
2 11 (50.00%) CMS
2 11 (50.00%) Umbraco
Applications
1 14 (63.64%) Photoshop
2 11 (50.00%) InDesign
3 4 (18.18%) Adobe Creative Suite
4 1 (4.55%) MS Excel
Business Applications
1 11 (50.00%) Magento
2 1 (4.55%) SAP Oil and Gas
2 1 (4.55%) Dynamics CRM
Development Applications
1 11 (50.00%) Dreamweaver
General
1 11 (50.00%) Advertising
2 2 (9.09%) Finance
3 1 (4.55%) Manufacturing
3 1 (4.55%) Electronics
3 1 (4.55%) Telecoms
Job Titles
1 4 (18.18%) Designer
1 4 (18.18%) Senior Designer
2 3 (13.64%) Front-End Developer
2 3 (13.64%) Developer
3 1 (4.55%) Project Manager
3 1 (4.55%) IT Sales Executive
3 1 (4.55%) Account Manager
3 1 (4.55%) Sales Executive
3 1 (4.55%) Senior Manager
3 1 (4.55%) Digital Project Manager
3 1 (4.55%) Software Sales Executive
3 1 (4.55%) Senior Account Manager
Libraries, Frameworks & Software Standards
1 18 (81.82%) HTML
2 14 (63.64%) CSS
2 14 (63.64%) jQuery
3 11 (50.00%) Flash
4 3 (13.64%) HTML5
Miscellaneous
1 11 (50.00%) Statistics
1 11 (50.00%) Photography
1 11 (50.00%) Social Media
1 11 (50.00%) User Experience
2 3 (13.64%) FMCG
2 3 (13.64%) Digital Media
3 1 (4.55%) DTV
3 1 (4.55%) Management Information System
3 1 (4.55%) Analytical Skills
Processes & Methodologies
1 15 (68.18%) Web Design
2 12 (54.55%) E-Commerce
3 11 (50.00%) SEO
3 11 (50.00%) Workflow
3 11 (50.00%) Content Management
3 11 (50.00%) Web Development
3 11 (50.00%) Analytics
4 4 (18.18%) Marketing Strategy
4 4 (18.18%) Digital Marketing
5 2 (9.09%) Project Management
6 1 (4.55%) Business Intelligence
6 1 (4.55%) CRM
6 1 (4.55%) Programme Management
6 1 (4.55%) ITSM
6 1 (4.55%) Business Development
Programming Languages
1 11 (50.00%) JavaScript
1 11 (50.00%) PHP
Qualifications
1 11 (50.00%) Degree
Vendors
1 15 (68.18%) Adobe
2 2 (9.09%) SAP
3 1 (4.55%) Salesforce.com
3 1 (4.55%) Microsoft