The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 29 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
29 May 2016
Same period 2015 Same period 2014
Marketing
Rank 17 24 6
Rank change year-on-year
+7 -18
Permanent jobs citing Marketing 3 6 20
As % of all permanent IT jobs located in the Midlands 2.80% 4.72% 12.42%
As % of the General category 6.82% 9.38% 40.82%
Number of salaries quoted 2 0 15
Median salary £45,000 - £32,000
UK excluding London median salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Midlands region.

General Category
Midlands
Permanent IT job ads with a match in the
General category
44 64 49
As % of all permanent IT jobs located in the Midlands 41.12% 50.39% 30.43%
Number of salaries quoted 36 42 39
Median salary £55,000 £52,500 £40,500
Median salary % change year-on-year
+4.76% +29.62%
90% offered a salary of more than £38,950 £42,500 £26,000
10% offered a salary of more than £100,000 £62,500 £70,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year
- +4.65%

Marketing
Jobs Demand Trend in the Midlands

The demand trend of job ads across the Midlands region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in the Midlands

Marketing
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Midlands region.

Marketing Salary Trend in the Midlands

Marketing
Top 30 Related IT Skills in the Midlands

For the 6 months to 29 May 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Midlands region with a requirement for Marketing.

1 6 (46.15%) Telecoms
1 6 (46.15%) Manufacturing
2 4 (30.77%) Electronics
2 4 (30.77%) Automotive
3 3 (23.08%) E-Commerce
3 3 (23.08%) B2B
3 3 (23.08%) Analytics
4 2 (15.38%) Microsoft
4 2 (15.38%) SQL
4 2 (15.38%) CRM
4 2 (15.38%) SEO
4 2 (15.38%) HTML
4 2 (15.38%) Project Management
4 2 (15.38%) Finance
4 2 (15.38%) Web Design
4 2 (15.38%) Agile Software Development
4 2 (15.38%) Creative Marketing
4 2 (15.38%) Magento
4 2 (15.38%) Web Development
4 2 (15.38%) Business Development
4 2 (15.38%) Social Media
5 1 (7.69%) Unified Communications
5 1 (7.69%) Office 365
5 1 (7.69%) Degree
5 1 (7.69%) Git (software)
5 1 (7.69%) SaaS
5 1 (7.69%) HTML5
5 1 (7.69%) Direct Marketing
5 1 (7.69%) Mathematics
5 1 (7.69%) Computer Science

Marketing
Top Related IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (7.69%) Apache
1 1 (7.69%) CMS
1 1 (7.69%) SAS
Applications
1 1 (7.69%) MS Excel
1 1 (7.69%) MS Office
1 1 (7.69%) MS PowerPoint
1 1 (7.69%) Photoshop
Business Applications
1 2 (15.38%) Magento
2 1 (7.69%) Dynamics CRM
Cloud Services
1 1 (7.69%) Adobe Creative Cloud
1 1 (7.69%) MailChimp
1 1 (7.69%) Office 365
1 1 (7.69%) Pure360
1 1 (7.69%) SaaS
Communications & Networking
1 1 (7.69%) Broadband
1 1 (7.69%) DNS
1 1 (7.69%) FTP
1 1 (7.69%) Unified Communications
Database & Business Intelligence
1 1 (7.69%) Base SAS
1 1 (7.69%) MySQL
1 1 (7.69%) Relational Database
1 1 (7.69%) SAS Enterprise Guide
Development Applications
1 1 (7.69%) Git (software)
1 1 (7.69%) ProC
General
1 6 (46.15%) Manufacturing
1 6 (46.15%) Telecoms
2 4 (30.77%) Automotive
2 4 (30.77%) Electronics
3 2 (15.38%) Finance
4 1 (7.69%) Retail
Job Titles
1 4 (30.77%) Sales Manager
2 2 (15.38%) Agile Product Owner
2 2 (15.38%) Developer
2 2 (15.38%) Product Owner
2 2 (15.38%) Web Developer
3 1 (7.69%) Business Development Manager
3 1 (7.69%) Business Manager
3 1 (7.69%) Designer
3 1 (7.69%) Development Manager
3 1 (7.69%) Digital Designer
3 1 (7.69%) ICT Manager
3 1 (7.69%) Junior
3 1 (7.69%) Junior Developer
3 1 (7.69%) Junior Web Developer
3 1 (7.69%) Marketing Manager
3 1 (7.69%) Senior Developer
3 1 (7.69%) Senior Web Developer
Libraries, Frameworks & Software Standards
1 2 (15.38%) HTML
2 1 (7.69%) Ajax
2 1 (7.69%) CSS
2 1 (7.69%) HTML5
2 1 (7.69%) jQuery
2 1 (7.69%) LAMP
2 1 (7.69%) SOAP
2 1 (7.69%) XML
Miscellaneous
1 2 (15.38%) Social Media
2 1 (7.69%) Analytical Skills
2 1 (7.69%) Computer Science
2 1 (7.69%) Credit Risk
2 1 (7.69%) Data Integration
2 1 (7.69%) Handset
2 1 (7.69%) Internet of Things
2 1 (7.69%) Mathematics
2 1 (7.69%) User Experience
2 1 (7.69%) W3C
Operating Systems
1 1 (7.69%) Linux
1 1 (7.69%) Unix
Processes & Methodologies
1 3 (23.08%) Analytics
1 3 (23.08%) B2B
1 3 (23.08%) E-Commerce
2 2 (15.38%) Agile Software Development
2 2 (15.38%) Business Development
2 2 (15.38%) Creative Marketing
2 2 (15.38%) CRM
2 2 (15.38%) Project Management
2 2 (15.38%) SEO
2 2 (15.38%) Web Design
2 2 (15.38%) Web Development
3 1 (7.69%) Change Management
3 1 (7.69%) Content Management
3 1 (7.69%) Digital Marketing
3 1 (7.69%) Direct Marketing
3 1 (7.69%) ETL
3 1 (7.69%) Marketing Analytics
3 1 (7.69%) Marketing Automation
3 1 (7.69%) Stakeholder Management
3 1 (7.69%) Workflow
Programming Languages
1 2 (15.38%) SQL
2 1 (7.69%) JavaScript
2 1 (7.69%) PHP
2 1 (7.69%) PROC SQL
2 1 (7.69%) SAS Macro
2 1 (7.69%) VBA
Qualifications
1 1 (7.69%) Degree
Vendors
1 2 (15.38%) Microsoft
2 1 (7.69%) Adobe
2 1 (7.69%) Apple