The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 29 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 May 2015
Same period 2014 Same period 2013
Marketing
Rank 25 6 21
Rank change year-on-year
-19 +15
Permanent jobs citing Marketing 6 20 6
As % of all permanent IT jobs located in the Midlands 4.69% 12.50% 2.64%
As % of the General category 9.09% 40.82% 5.94%
Number of salaries quoted 0 15 5
Average salary - £32,000 £35,000
Average salary % change year-on-year
- -8.57%
UK excluding London average salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Midlands region.

General Category
Midlands
Permanent IT job ads with a match in the
General category
66 49 101
As % of all permanent IT jobs located in the Midlands 51.56% 30.63% 44.49%
Number of salaries quoted 42 38 69
Average salary £52,500 £45,000 £42,500
Average salary % change year-on-year
+16.66% +5.88%
90% offered a salary of more than £42,500 £26,000 £25,000
10% offered a salary of more than £69,500 £69,000 £62,500
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Marketing
Jobs Demand Trend in the Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Midlands region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the Midlands

Marketing
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Midlands region.

Marketing Salary Trend in the Midlands

Marketing
Top 30 Related IT Skills in the Midlands

For the 6 months to 29 May 2015, IT jobs across the Midlands region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 17 (70.83%) HTML
2 14 (58.33%) Adobe
2 14 (58.33%) Web Design
3 13 (54.17%) jQuery
3 13 (54.17%) WordPress
3 13 (54.17%) Photoshop
3 13 (54.17%) CSS
4 11 (45.83%) E-Commerce
4 11 (45.83%) Social Media
4 11 (45.83%) User Experience
5 10 (41.67%) Analytics
5 10 (41.67%) Magento
5 10 (41.67%) Umbraco
5 10 (41.67%) Degree
5 10 (41.67%) Photography
5 10 (41.67%) Advertising
5 10 (41.67%) CMS
5 10 (41.67%) Content Management
5 10 (41.67%) InDesign
5 10 (41.67%) Statistics
5 10 (41.67%) Web Development
5 10 (41.67%) Dreamweaver
5 10 (41.67%) Flash
5 10 (41.67%) JavaScript
5 10 (41.67%) PHP
5 10 (41.67%) SEO
5 10 (41.67%) Workflow
6 4 (16.67%) Project Management
6 4 (16.67%) SAP
6 4 (16.67%) Digital Marketing

Marketing
Top Related IT Skills in the Midlands by Category

For the 6 months to 29 May 2015, IT jobs across the Midlands region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 13 (54.17%) WordPress
2 10 (41.67%) Umbraco
2 10 (41.67%) CMS
Applications
1 13 (54.17%) Photoshop
2 10 (41.67%) InDesign
3 4 (16.67%) Adobe Creative Suite
4 3 (12.50%) MS Excel
Business Applications
1 10 (41.67%) Magento
2 2 (8.33%) SAP ERP
3 1 (4.17%) SAP Oil and Gas
3 1 (4.17%) Dynamics CRM
Cloud Services
1 2 (8.33%) SaaS
Database & Business Intelligence
1 2 (8.33%) SAP HANA
Development Applications
1 10 (41.67%) Dreamweaver
General
1 10 (41.67%) Advertising
2 3 (12.50%) Retail
2 3 (12.50%) Telecoms
2 3 (12.50%) Manufacturing
2 3 (12.50%) Finance
3 2 (8.33%) Pharmaceutical
3 2 (8.33%) Games
4 1 (4.17%) Interactive Media
4 1 (4.17%) Publishing
4 1 (4.17%) Automotive
4 1 (4.17%) Electronics
Job Titles
1 4 (16.67%) Designer
1 4 (16.67%) Senior Designer
2 3 (12.50%) Front-End Developer
2 3 (12.50%) Developer
3 2 (8.33%) Sales Manager
3 2 (8.33%) SAP Manager
4 1 (4.17%) Software Sales Executive
4 1 (4.17%) Digital Project Manager
4 1 (4.17%) Senior Web Designer
4 1 (4.17%) IT Sales Executive
4 1 (4.17%) Web Designer
4 1 (4.17%) Senior Account Manager
4 1 (4.17%) Project Manager
4 1 (4.17%) Consultant
4 1 (4.17%) Account Manager
4 1 (4.17%) Sales Executive
4 1 (4.17%) Senior Manager
Libraries, Frameworks & Software Standards
1 17 (70.83%) HTML
2 13 (54.17%) jQuery
2 13 (54.17%) CSS
3 10 (41.67%) Flash
4 4 (16.67%) HTML5
Miscellaneous
1 11 (45.83%) Social Media
1 11 (45.83%) User Experience
2 10 (41.67%) Photography
2 10 (41.67%) Statistics
3 3 (12.50%) Digital Media
3 3 (12.50%) FMCG
4 2 (8.33%) Data Centre
5 1 (4.17%) Analytical Skills
5 1 (4.17%) DTV
5 1 (4.17%) Management Information System
Processes & Methodologies
1 14 (58.33%) Web Design
2 11 (45.83%) E-Commerce
3 10 (41.67%) Analytics
3 10 (41.67%) Content Management
3 10 (41.67%) Web Development
3 10 (41.67%) SEO
3 10 (41.67%) Workflow
4 4 (16.67%) Project Management
4 4 (16.67%) Digital Marketing
4 4 (16.67%) Marketing Strategy
5 3 (12.50%) CRM
5 3 (12.50%) Business Intelligence
6 2 (8.33%) Change Management
6 2 (8.33%) ERP
6 2 (8.33%) Data Centre Operations
7 1 (4.17%) Campaign Management
7 1 (4.17%) UX Design
7 1 (4.17%) Programme Management
7 1 (4.17%) Business Development
7 1 (4.17%) ITSM
Programming Languages
1 10 (41.67%) JavaScript
1 10 (41.67%) PHP
Qualifications
1 10 (41.67%) Degree
2 2 (8.33%) SAP Certification
Vendors
1 14 (58.33%) Adobe
2 4 (16.67%) SAP
3 3 (12.50%) Microsoft
3 3 (12.50%) Salesforce.com