The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 5 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
5 May 2016
Same period 2015 Same period 2014
Marketing
Rank 20 14 16
Rank change year-on-year
-6 +2
Permanent jobs citing Marketing 3 8 13
As % of all permanent IT jobs located in the Midlands 2.86% 7.48% 7.26%
As % of the General category 6.25% 15.38% 30.23%
Number of salaries quoted 1 6 12
Median salary £45,000 £37,500 £32,000
Median salary % change year-on-year
+20.00% +17.18%
UK excluding London median salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Midlands region.

General Category
Midlands
Permanent IT job ads with a match in the
General category
48 52 43
As % of all permanent IT jobs located in the Midlands 45.71% 48.60% 24.02%
Number of salaries quoted 35 36 36
Median salary £55,000 £55,000 £45,000
Median salary % change year-on-year
- +22.22%
90% offered a salary of more than £38,500 £36,900 £32,000
10% offered a salary of more than £80,000 £82,500 £67,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year
- +4.65%

Marketing
Jobs Demand Trend in the Midlands

The demand trend of job ads across the Midlands region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in the Midlands

Marketing
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Midlands region.

Marketing Salary Trend in the Midlands

Marketing
Top 30 Related IT Skills in the Midlands

For the 6 months to 5 May 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Midlands region with a requirement for Marketing.

1 6 (40.00%) Telecoms
1 6 (40.00%) Analytics
2 5 (33.33%) Finance
2 5 (33.33%) SQL
3 4 (26.67%) VBA
3 4 (26.67%) ETL
3 4 (26.67%) SAS
3 4 (26.67%) ProC
3 4 (26.67%) Automotive
3 4 (26.67%) Manufacturing
3 4 (26.67%) Stakeholder Management
3 4 (26.67%) Change Management
3 4 (26.67%) Electronics
3 4 (26.67%) SAS Macro
3 4 (26.67%) Base SAS
3 4 (26.67%) SAS Enterprise Guide
3 4 (26.67%) Data Integration
3 4 (26.67%) Marketing Analytics
3 4 (26.67%) Relational Database
3 4 (26.67%) PROC SQL
3 4 (26.67%) Credit Risk
4 3 (20.00%) Business Development
4 3 (20.00%) E-Commerce
4 3 (20.00%) B2B
4 3 (20.00%) Microsoft
5 2 (13.33%) HTML
5 2 (13.33%) MS Excel
5 2 (13.33%) CRM
5 2 (13.33%) MS Office
5 2 (13.33%) MS PowerPoint

Marketing
Top Related IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (26.67%) SAS
2 1 (6.67%) Apache
2 1 (6.67%) CMS
Applications
1 2 (13.33%) MS Excel
1 2 (13.33%) MS Office
1 2 (13.33%) MS PowerPoint
2 1 (6.67%) MS Project
2 1 (6.67%) MS Visio
2 1 (6.67%) Photoshop
Business Applications
1 2 (13.33%) Magento
2 1 (6.67%) Dynamics CRM
2 1 (6.67%) SAP QM
Cloud Services
1 1 (6.67%) Adobe Creative Cloud
1 1 (6.67%) MailChimp
1 1 (6.67%) Office 365
1 1 (6.67%) Pure360
1 1 (6.67%) SaaS
Communications & Networking
1 1 (6.67%) Broadband
1 1 (6.67%) DNS
1 1 (6.67%) FTP
1 1 (6.67%) Unified Communications
Database & Business Intelligence
1 4 (26.67%) Base SAS
1 4 (26.67%) Relational Database
1 4 (26.67%) SAS Enterprise Guide
2 1 (6.67%) MySQL
Development Applications
1 4 (26.67%) ProC
2 1 (6.67%) Git (software)
General
1 6 (40.00%) Telecoms
2 5 (33.33%) Finance
3 4 (26.67%) Automotive
3 4 (26.67%) Electronics
3 4 (26.67%) Manufacturing
4 1 (6.67%) Retail
Job Titles
1 4 (26.67%) Sales Manager
2 2 (13.33%) Developer
2 2 (13.33%) Web Developer
3 1 (6.67%) Business Development Manager
3 1 (6.67%) Business Manager
3 1 (6.67%) Designer
3 1 (6.67%) Development Manager
3 1 (6.67%) Digital Designer
3 1 (6.67%) ICT Manager
3 1 (6.67%) Junior
3 1 (6.67%) Junior Developer
3 1 (6.67%) Junior Web Developer
3 1 (6.67%) Marketing Manager
3 1 (6.67%) Senior Developer
3 1 (6.67%) Senior Web Developer
Libraries, Frameworks & Software Standards
1 2 (13.33%) HTML
2 1 (6.67%) Ajax
2 1 (6.67%) CSS
2 1 (6.67%) HTML5
2 1 (6.67%) jQuery
2 1 (6.67%) LAMP
2 1 (6.67%) SAP Fiori
2 1 (6.67%) SOAP
2 1 (6.67%) XML
Miscellaneous
1 4 (26.67%) Credit Risk
1 4 (26.67%) Data Integration
2 2 (13.33%) Analytical Skills
2 2 (13.33%) Social Media
2 2 (13.33%) User Experience
3 1 (6.67%) Computer Science
3 1 (6.67%) Handset
3 1 (6.67%) Internet of Things
3 1 (6.67%) Mathematics
3 1 (6.67%) W3C
Operating Systems
1 1 (6.67%) Linux
1 1 (6.67%) Unix
Processes & Methodologies
1 6 (40.00%) Analytics
2 4 (26.67%) Change Management
2 4 (26.67%) ETL
2 4 (26.67%) Marketing Analytics
2 4 (26.67%) Stakeholder Management
3 3 (20.00%) B2B
3 3 (20.00%) Business Development
3 3 (20.00%) E-Commerce
4 2 (13.33%) Creative Marketing
4 2 (13.33%) CRM
4 2 (13.33%) SEO
4 2 (13.33%) Web Design
4 2 (13.33%) Web Development
5 1 (6.67%) Content Management
5 1 (6.67%) Logistics
5 1 (6.67%) Marketing Automation
5 1 (6.67%) Presales
5 1 (6.67%) Project Management
5 1 (6.67%) Quality Management
5 1 (6.67%) Workflow
Programming Languages
1 5 (33.33%) SQL
2 4 (26.67%) PROC SQL
2 4 (26.67%) SAS Macro
2 4 (26.67%) VBA
3 1 (6.67%) JavaScript
3 1 (6.67%) PHP
Qualifications
1 1 (6.67%) Degree
1 1 (6.67%) SAP Certification
Vendors
1 3 (20.00%) Microsoft
2 1 (6.67%) Adobe
2 1 (6.67%) Apple
2 1 (6.67%) SAP