The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 3 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Sep 2015
Same period 2014 Same period 2013
Social Media
Rank 55 64 72
Rank change year-on-year
+9 +8
Contract jobs citing Social Media 16 4 4
As % of all contract IT jobs located in Reading 1.58% 0.46% 0.39%
As % of the Miscellaneous category 4.85% 1.62% 1.41%
Number of daily rates quoted 12 0 2
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£288 - £350
90% offered a daily rate of more than £205 - £330
10% offered a daily rate of more than £650 - £370
UK excluding London average daily rate £450 £300 £323
% change year-on-year
+50.00% -6.97%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £18.00 £14.40 £20.50
% change year-on-year
+25.00% -29.75%
Social Media
Berkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Reading region.

Miscellaneous Category
Reading
Contract IT job ads with a match in the
Miscellaneous category
330 247 283
As % of all contract IT jobs located in Reading 32.61% 28.59% 27.85%
Number of daily rates quoted 217 129 142
Average daily rate £425 £363 £400
Average daily rate % change year-on-year
+17.24% -9.37%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £558 £550 £500
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 6 8 8
Average hourly rate £14.75 £16.00 £13.50
Average hourly rate % change year-on-year
-7.81% +18.51%
90% offered a hourly rate of more than £9.50 £12.40 £8.00
10% offered a hourly rate of more than £80.50 £59.00 £28.00
UK excluding London average hourly rate £21.76 £20.00 £17.50
% change year-on-year
+8.81% +14.28%

Social Media
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Reading region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Reading

Social Media
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Reading region.

Social Media Daily Rate Trend in Reading

Social Media
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the Reading region over the 3 months to 3 September 2015.

Social Media Daily Rate Histogram in Reading

Social Media
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Reading region.

Social Media Hourly Rate Trend in Reading

Social Media
Top 30 Related IT Skills in Reading

For the 6 months to 3 September 2015, IT contractor jobs across the Reading region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 12 (60.00%) Marketing
2 10 (50.00%) Marketing Strategy
3 8 (40.00%) Digital Marketing
3 8 (40.00%) Google
4 7 (35.00%) E-Commerce
4 7 (35.00%) Salesforce.com
4 7 (35.00%) Social Media Marketing
4 7 (35.00%) Eloqua
4 7 (35.00%) Facebook
4 7 (35.00%) Twitter
4 7 (35.00%) Spiceworks
4 7 (35.00%) Radian6
5 4 (20.00%) Content Management
5 4 (20.00%) Information Management
5 4 (20.00%) Veritas
5 4 (20.00%) CRM
5 4 (20.00%) SharePoint
5 4 (20.00%) Analytics
6 3 (15.00%) Enterprise Software
6 3 (15.00%) Guidewire
6 3 (15.00%) Campaign Management
6 3 (15.00%) MuleSoft
6 3 (15.00%) Data Centre
6 3 (15.00%) Continuous Improvement
6 3 (15.00%) Digital Media
6 3 (15.00%) hybris
6 3 (15.00%) Solvency II
6 3 (15.00%) SAP PI
6 3 (15.00%) Pega
6 3 (15.00%) Sitecore

Social Media
Top Related IT Skills in Reading by Category

For the 6 months to 3 September 2015, IT contractor jobs across the Reading region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 4 (20.00%) SharePoint
2 3 (15.00%) BizTalk Server
3 1 (5.00%) CMS
3 1 (5.00%) IIS
Applications
1 2 (10.00%) MS Office
1 2 (10.00%) MS Excel
2 1 (5.00%) MS PowerPoint
Business Applications
1 7 (35.00%) Radian6
Cloud Services
1 1 (5.00%) Google Analytics
1 1 (5.00%) IaaS
1 1 (5.00%) Yammer
Communications & Networking
1 1 (5.00%) LDAP
1 1 (5.00%) VoIP
1 1 (5.00%) Intranet
1 1 (5.00%) Cisco ICM
Database & Business Intelligence
1 3 (15.00%) Data Warehouse
General
1 12 (60.00%) Marketing
2 3 (15.00%) Finance
2 3 (15.00%) Banking
2 3 (15.00%) Retail
3 1 (5.00%) Advertising
3 1 (5.00%) Telecoms
Job Titles
1 7 (35.00%) Social Media Manager
2 5 (25.00%) Marketing Manager
3 3 (15.00%) Senior Solutions Architect
3 3 (15.00%) Architect
3 3 (15.00%) Solutions Architect
3 3 (15.00%) Senior Architect
4 1 (5.00%) Web Analytics Analyst
4 1 (5.00%) Campaign Manager
4 1 (5.00%) Escalation Engineer
4 1 (5.00%) Support Engineer
4 1 (5.00%) Communications Manager
4 1 (5.00%) Analyst
4 1 (5.00%) Web Analyst
4 1 (5.00%) Marketing Campaign Manager
4 1 (5.00%) CRM Manager
Libraries, Frameworks & Software Standards
1 3 (15.00%) Middleware
1 3 (15.00%) SAP PI
2 1 (5.00%) HTML
2 1 (5.00%) COM
2 1 (5.00%) CSS
2 1 (5.00%) SAML
Miscellaneous
1 3 (15.00%) Foreign Exchange (FX)
1 3 (15.00%) SCADA
1 3 (15.00%) Digital Media
1 3 (15.00%) Enterprise Software
1 3 (15.00%) Data Centre
2 1 (5.00%) Hybrid Cloud
2 1 (5.00%) Copywriting
Operating Systems
1 1 (5.00%) Windows
1 1 (5.00%) Linux
Processes & Methodologies
1 10 (50.00%) Marketing Strategy
2 8 (40.00%) Digital Marketing
3 7 (35.00%) Social Media Marketing
3 7 (35.00%) E-Commerce
4 4 (20.00%) Content Management
4 4 (20.00%) Information Management
4 4 (20.00%) CRM
4 4 (20.00%) Analytics
5 3 (15.00%) Campaign Management
5 3 (15.00%) Continuous Improvement
5 3 (15.00%) Enterprise Architecture
5 3 (15.00%) Migration
5 3 (15.00%) Stakeholder Management
5 3 (15.00%) SOA
5 3 (15.00%) Business Intelligence
5 3 (15.00%) Project Management
5 3 (15.00%) SEO
6 2 (10.00%) Web Analytics
6 2 (10.00%) Email Marketing
7 1 (5.00%) Customer Insight
Programming Languages
1 2 (10.00%) SQL
Qualifications
1 1 (5.00%) Degree
Quality Assurance & Compliance
1 3 (15.00%) Solvency II
System Software
1 1 (5.00%) Active Directory
1 1 (5.00%) VMware Infrastructure
Systems Management
1 1 (5.00%) Cisco IPCC
1 1 (5.00%) Cisco UCCE
1 1 (5.00%) Cisco UCCX
Vendors
1 8 (40.00%) Google
2 7 (35.00%) Spiceworks
2 7 (35.00%) Eloqua
2 7 (35.00%) Facebook
2 7 (35.00%) Twitter
2 7 (35.00%) Salesforce.com
3 4 (20.00%) Veritas
4 3 (15.00%) FatWire
4 3 (15.00%) Oracle
4 3 (15.00%) SAP
4 3 (15.00%) Microsoft
4 3 (15.00%) Adobe
4 3 (15.00%) Guidewire
4 3 (15.00%) MuleSoft
4 3 (15.00%) Pega
4 3 (15.00%) Sitecore
4 3 (15.00%) hybris
5 1 (5.00%) Cisco
5 1 (5.00%) VMware
5 1 (5.00%) Omniture