The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Social Media
Rank 72 79 92
Rank change year-on-year
+7 +13
Contract jobs citing Social Media 3 5 5
As % of all contract IT jobs located in Reading 0.34% 0.46% 0.37%
As % of the Miscellaneous category 1.29% 1.40% 1.67%
Number of daily rates quoted 0 5 1
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
- £375 £175
Average daily rate % change year-on-year
- +114.28%
UK excluding London average daily rate £300 £362 £294
% change year-on-year
-17.08% +23.16%
Number of hourly rates quoted 1 0 0
Average hourly rate £16.00 - -
UK excluding London average hourly rate £17.50 £16.35 £32.50
% change year-on-year
+7.06% -49.70%
Social Media
Berkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Reading region.

Miscellaneous Category
Reading
Contract IT job ads with a match in the
Miscellaneous category
233 357 299
As % of all contract IT jobs located in Reading 26.09% 32.90% 22.20%
Number of daily rates quoted 144 211 105
Average daily rate £400 £400 £338
Average daily rate % change year-on-year
- +18.51%
90% offered a daily rate of more than £265 £253 £185
10% offered a daily rate of more than £563 £450 £475
UK excluding London average daily rate £351 £350 £350
% change year-on-year
+0.30% -
Number of hourly rates quoted 7 13 13
Average hourly rate £17.00 £17.50 £20.00
Average hourly rate % change year-on-year
-2.85% -12.50%
90% offered a hourly rate of more than £15.10 £11.00 £10.95
10% offered a hourly rate of more than £37.18 £38.50 £21.40
UK excluding London average hourly rate £17.50 £18.00 £21.00
% change year-on-year
-2.77% -14.28%

Social Media
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Reading region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Reading

Social Media
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Reading region.

Social Media Daily Rate Trend in Reading

Social Media
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Reading region.

Social Media Hourly Rate Trend in Reading

Social Media
Top 30 Related IT Skills in Reading

For the 6 months to 24 October 2014, IT contractor jobs across the Reading region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 6 (66.67%) Marketing
2 4 (44.44%) SEO
3 3 (33.33%) HTML
4 2 (22.22%) JavaScript
4 2 (22.22%) Agile Software Development
4 2 (22.22%) .NET
4 2 (22.22%) B2B
4 2 (22.22%) B2C
4 2 (22.22%) Project Management
4 2 (22.22%) Digital Marketing
4 2 (22.22%) Degree
4 2 (22.22%) Blog
4 2 (22.22%) Twitter
4 2 (22.22%) Analytics
4 2 (22.22%) C#
5 1 (11.11%) Campaign Management
5 1 (11.11%) Xbox
5 1 (11.11%) Kalman Filter
5 1 (11.11%) Coaching
5 1 (11.11%) Analytical Skills
5 1 (11.11%) Customer Insight
5 1 (11.11%) Google Analytics
5 1 (11.11%) Creative Marketing
5 1 (11.11%) Computer Science
5 1 (11.11%) Copywriting
5 1 (11.11%) Wiki
5 1 (11.11%) jQuery
5 1 (11.11%) Microsoft Azure
5 1 (11.11%) HTML5
5 1 (11.11%) Stakeholder Engagement

Social Media
Top Related IT Skills in Reading by Category

For the 6 months to 24 October 2014, IT contractor jobs across the Reading region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 1 (11.11%) IIS
1 1 (11.11%) SharePoint
1 1 (11.11%) CMS
Business Applications
1 1 (11.11%) WebTrends
1 1 (11.11%) Google Analytics
Cloud Services
1 1 (11.11%) Microsoft Azure
Communications & Networking
1 1 (11.11%) DNS
Development Applications
1 1 (11.11%) Visual Studio
General
1 6 (66.67%) Marketing
2 1 (11.11%) Legal
2 1 (11.11%) Advertising
Job Titles
1 2 (22.22%) Developer
1 2 (22.22%) Web Developer
1 2 (22.22%) Social Media Manager
2 1 (11.11%) Senior Manager
2 1 (11.11%) Marketing Manager
2 1 (11.11%) Web Manager
2 1 (11.11%) Web Content Manager
2 1 (11.11%) Website Editor
2 1 (11.11%) Content Manager
Libraries, Frameworks & Software Standards
1 3 (33.33%) HTML
2 2 (22.22%) .NET
3 1 (11.11%) ASP.NET
3 1 (11.11%) ATL
3 1 (11.11%) CSS
3 1 (11.11%) XML
3 1 (11.11%) XSLT
3 1 (11.11%) Ajax
3 1 (11.11%) .NET Framework
3 1 (11.11%) jQuery
3 1 (11.11%) HTML5
Miscellaneous
1 2 (22.22%) Blog
2 1 (11.11%) Digital Media
2 1 (11.11%) Xbox
2 1 (11.11%) Analytical Skills
2 1 (11.11%) Computer Science
2 1 (11.11%) Copywriting
2 1 (11.11%) Wiki
Operating Systems
1 1 (11.11%) Windows
Processes & Methodologies
1 4 (44.44%) SEO
2 2 (22.22%) Agile Software Development
2 2 (22.22%) B2B
2 2 (22.22%) B2C
2 2 (22.22%) Project Management
2 2 (22.22%) Digital Marketing
2 2 (22.22%) Analytics
3 1 (11.11%) Campaign Management
3 1 (11.11%) Kalman Filter
3 1 (11.11%) Coaching
3 1 (11.11%) Stakeholder Engagement
3 1 (11.11%) Social Media Marketing
3 1 (11.11%) Customer Insight
3 1 (11.11%) MVC
3 1 (11.11%) Strategic Management
3 1 (11.11%) Web Analytics
3 1 (11.11%) Web Development
3 1 (11.11%) Creative Marketing
3 1 (11.11%) CRM
Programming Languages
1 2 (22.22%) C#
1 2 (22.22%) JavaScript
2 1 (11.11%) PHP
Qualifications
1 2 (22.22%) Degree
Vendors
1 2 (22.22%) Twitter
2 1 (11.11%) Microsoft
2 1 (11.11%) Omniture
2 1 (11.11%) Google
2 1 (11.11%) Facebook