The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 25 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 May 2016
Same period 2015 Same period 2014
Social Media
Rank 68 62 70
Rank change year-on-year
-6 +8
Contract jobs citing Social Media 10 6 4
As % of all contract IT jobs located in Reading 1.11% 0.67% 0.41%
As % of the Miscellaneous category 3.89% 2.39% 1.40%
Number of daily rates quoted 8 3 2
Median daily rate £180 £400 £325
Median daily rate % change year-on-year
-55.00% +23.07%
UK excluding London median daily rate £350 £355 £273
% change year-on-year
-1.40% +30.27%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.00 £14.25 £21.50
% change year-on-year
+5.26% -33.72%
Social Media
Berkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Reading region.

Miscellaneous Category
Reading
Contract IT job ads with a match in the
Miscellaneous category
257 251 286
As % of all contract IT jobs located in Reading 28.43% 27.95% 28.98%
Number of daily rates quoted 154 117 141
Median daily rate £410 £400 £350
Median daily rate % change year-on-year
+2.50% +14.28%
90% offered a daily rate of more than £255 £270 £181
10% offered a daily rate of more than £500 £518 £550
UK excluding London median daily rate £390 £375 £350
% change year-on-year
+4.00% +7.14%
Number of hourly rates quoted 4 5 15
Median hourly rate £13.00 £38.75 £16.50
Median hourly rate % change year-on-year
-66.45% +134.84%
90% offered a hourly rate of more than £11.00 £13.23 £10.00
10% offered a hourly rate of more than £16.31 £45.00 £22.50
UK excluding London median hourly rate £21.36 £18.00 £21.00
% change year-on-year
+18.63% -14.28%

Social Media
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Reading

Social Media
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Reading region.

Social Media Daily Rate Trend in Reading

Social Media
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the Reading region over the 3 months to 25 May 2016.

Social Media Daily Rate Histogram in Reading

Social Media
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Reading region.

Social Media Hourly Rate Trend in Reading

Social Media
Top 30 Related IT Skills in Reading

For the 6 months to 25 May 2016, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Social Media.

1 11 (61.11%) Marketing
2 10 (55.56%) B2B
2 10 (55.56%) Digital Marketing
2 10 (55.56%) SaaS
3 9 (50.00%) Digital Media
3 9 (50.00%) Marketo
3 9 (50.00%) Pay per click
3 9 (50.00%) Email Marketing
3 9 (50.00%) Salesforce.com
3 9 (50.00%) Project Planning
3 9 (50.00%) Degree
3 9 (50.00%) German Language
3 9 (50.00%) SEO
3 9 (50.00%) Brand Awareness
3 9 (50.00%) Online Marketing
3 9 (50.00%) Marketing Automation
3 9 (50.00%) Data Acquisition
4 6 (33.33%) Social Network
4 6 (33.33%) ERP
4 6 (33.33%) Data Mining
5 1 (5.56%) Power BI
5 1 (5.56%) SQL Server Integration Services
5 1 (5.56%) SQL Server Analysis Services
5 1 (5.56%) Data Integration
5 1 (5.56%) Visualisation
5 1 (5.56%) OLAP Cube
5 1 (5.56%) Hybrid Cloud
5 1 (5.56%) IaaS
5 1 (5.56%) Analytics
5 1 (5.56%) Marketing Analytics

Social Media
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 10 (55.56%) SaaS
2 1 (5.56%) IaaS
Database & Business Intelligence
1 6 (33.33%) Data Mining
2 1 (5.56%) OLAP
2 1 (5.56%) OLAP Cube
2 1 (5.56%) Power BI
2 1 (5.56%) SQL Server
2 1 (5.56%) SQL Server Analysis Services
2 1 (5.56%) SQL Server Integration Services
General
1 11 (61.11%) Marketing
2 9 (50.00%) Brand Awareness
2 9 (50.00%) German Language
3 1 (5.56%) Games
Job Titles
1 3 (16.67%) Marketing Manager
1 3 (16.67%) Marketing Officer
2 2 (11.11%) Marketing Assistant
3 1 (5.56%) Analyst
3 1 (5.56%) Business Intelligence Analyst
3 1 (5.56%) Data Analyst
3 1 (5.56%) IT Manager
3 1 (5.56%) OLAP Analyst
3 1 (5.56%) SQL Analyst
3 1 (5.56%) SQL Data Analyst
3 1 (5.56%) SQL Server Analyst
3 1 (5.56%) SSIS Analyst
Miscellaneous
1 9 (50.00%) Digital Media
2 6 (33.33%) Social Network
3 1 (5.56%) Data Integration
3 1 (5.56%) Hybrid Cloud
3 1 (5.56%) Visualisation
Processes & Methodologies
1 10 (55.56%) B2B
1 10 (55.56%) Digital Marketing
2 9 (50.00%) Data Acquisition
2 9 (50.00%) Email Marketing
2 9 (50.00%) Marketing Automation
2 9 (50.00%) Online Marketing
2 9 (50.00%) Pay per click
2 9 (50.00%) Project Planning
2 9 (50.00%) SEO
3 6 (33.33%) ERP
4 1 (5.56%) Analytics
4 1 (5.56%) Business Intelligence
4 1 (5.56%) Data Management
4 1 (5.56%) Marketing Analytics
Qualifications
1 9 (50.00%) Degree
Vendors
1 9 (50.00%) Marketo
1 9 (50.00%) Salesforce.com