The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 1 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 Jul 2016
Same period 2015 Same period 2014
Social Media
Rank 64 60 65
Rank change year-on-year
-4 +5
Contract jobs citing Social Media 9 8 9
As % of all contract IT jobs located in Reading 1.05% 0.94% 0.95%
As % of the Miscellaneous category 3.90% 3.23% 3.40%
Number of daily rates quoted 9 6 3
Median daily rate £195 £288 £325
Median daily rate % change year-on-year
-32.17% -11.53%
UK excluding London median daily rate £350 £350 £325
% change year-on-year
- +7.69%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £42.65 £16.00 £11.00
% change year-on-year
+166.56% +45.45%
Social Media
Berkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Reading region.

Miscellaneous Category
Reading
Contract IT job ads with a match in the
Miscellaneous category
231 248 265
As % of all contract IT jobs located in Reading 26.83% 29.18% 27.92%
Number of daily rates quoted 144 117 130
Median daily rate £400 £425 £350
Median daily rate % change year-on-year
-5.88% +21.42%
90% offered a daily rate of more than £210 £285 £275
10% offered a daily rate of more than £525 £500 £575
UK excluding London median daily rate £388 £375 £350
% change year-on-year
+3.33% +7.14%
Number of hourly rates quoted 7 3 13
Median hourly rate £25.00 £13.25 £19.00
Median hourly rate % change year-on-year
+88.67% -30.26%
90% offered a hourly rate of more than £19.61 £13.15 £11.80
10% offered a hourly rate of more than £43.28 £45.00 £22.50
UK excluding London median hourly rate £23.00 £17.50 £21.00
% change year-on-year
+31.42% -16.66%

Social Media
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Reading

Social Media
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Reading region.

Social Media Daily Rate Trend in Reading

Social Media
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the Reading region over the 3 months to 1 July 2016.

Social Media Daily Rate Histogram in Reading

Social Media
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Reading region.

Social Media Hourly Rate Trend in Reading

Social Media
Top 30 Related IT Skills in Reading

For the 6 months to 1 July 2016, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Social Media.

1 13 (76.47%) Marketing
2 12 (70.59%) Project Planning
2 12 (70.59%) Degree
2 12 (70.59%) B2B
2 12 (70.59%) German Language
2 12 (70.59%) Email Marketing
2 12 (70.59%) Digital Marketing
2 12 (70.59%) Pay per click
2 12 (70.59%) Salesforce.com
2 12 (70.59%) SEO
2 12 (70.59%) Digital Media
2 12 (70.59%) Marketo
2 12 (70.59%) Online Marketing
2 12 (70.59%) SaaS
2 12 (70.59%) Brand Awareness
2 12 (70.59%) Marketing Automation
2 12 (70.59%) Data Acquisition
2 12 (70.59%) Integrated Marketing
3 2 (11.76%) Social Network
3 2 (11.76%) ERP
3 2 (11.76%) Data Mining
4 1 (5.88%) ISO 9001
4 1 (5.88%) Business Intelligence
4 1 (5.88%) SAP
4 1 (5.88%) ITIL
4 1 (5.88%) PRINCE2
4 1 (5.88%) CRM
4 1 (5.88%) Migration
4 1 (5.88%) Games
4 1 (5.88%) Retail

Social Media
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (5.88%) SAP Oil and Gas
Cloud Services
1 12 (70.59%) SaaS
2 1 (5.88%) IaaS
Database & Business Intelligence
1 2 (11.76%) Data Mining
2 1 (5.88%) Big Data
2 1 (5.88%) BusinessObjects
2 1 (5.88%) GIS
General
1 13 (76.47%) Marketing
2 12 (70.59%) Brand Awareness
2 12 (70.59%) German Language
3 1 (5.88%) Games
3 1 (5.88%) Retail
Job Titles
1 6 (35.29%) Marketing Manager
2 3 (17.65%) Marketing Officer
3 2 (11.76%) Marketing Assistant
4 1 (5.88%) Analyst
4 1 (5.88%) Business Analyst
4 1 (5.88%) IT Manager
Miscellaneous
1 12 (70.59%) Digital Media
2 2 (11.76%) Social Network
3 1 (5.88%) Analytical Skills
3 1 (5.88%) Hybrid Cloud
3 1 (5.88%) Mobile App
3 1 (5.88%) Smart Meter
3 1 (5.88%) User Experience
3 1 (5.88%) Virtual Team
Processes & Methodologies
1 12 (70.59%) B2B
1 12 (70.59%) Data Acquisition
1 12 (70.59%) Digital Marketing
1 12 (70.59%) Email Marketing
1 12 (70.59%) Integrated Marketing
1 12 (70.59%) Marketing Automation
1 12 (70.59%) Online Marketing
1 12 (70.59%) Pay per click
1 12 (70.59%) Project Planning
1 12 (70.59%) SEO
2 2 (11.76%) ERP
3 1 (5.88%) Asset Management
3 1 (5.88%) Business Analysis
3 1 (5.88%) Business Intelligence
3 1 (5.88%) CRM
3 1 (5.88%) ITIL
3 1 (5.88%) ITIL V3
3 1 (5.88%) Logistics
3 1 (5.88%) Migration
3 1 (5.88%) PRINCE2
Qualifications
1 12 (70.59%) Degree
Quality Assurance & Compliance
1 1 (5.88%) ISO 9001
Vendors
1 12 (70.59%) Marketo
1 12 (70.59%) Salesforce.com
2 1 (5.88%) ESRI
2 1 (5.88%) SAP