The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 23 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Jan 2015
Same period 2014 Same period 2013
Social Media
Rank 63 71 75
Rank change year-on-year
+8 +4
Contract jobs citing Social Media 4 4 1
As % of all contract IT jobs located in Reading 0.47% 0.40% 0.10%
As % of the Miscellaneous category 1.94% 1.37% 0.50%
Number of daily rates quoted 1 1 0
Average daily rate
Keep up to 90%
of your Daily Rate
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£800 £550 -
Average daily rate % change year-on-year
+45.45% -
UK excluding London average daily rate £400 £371 £263
% change year-on-year
+7.74% +41.42%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £12.00 £11.71 £14.94
% change year-on-year
+2.45% -21.58%
Social Media
Berkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Reading region.

Miscellaneous Category
Reading
Contract IT job ads with a match in the
Miscellaneous category
206 292 200
As % of all contract IT jobs located in Reading 24.35% 29.23% 20.70%
Number of daily rates quoted 123 144 65
Average daily rate £400 £350 £350
Average daily rate % change year-on-year
+14.28% -
90% offered a daily rate of more than £234 £215 £213
10% offered a daily rate of more than £550 £478 £475
UK excluding London average daily rate £366 £350 £338
% change year-on-year
+4.57% +3.70%
Number of hourly rates quoted 0 4 16
Average hourly rate - £25.00 £18.00
Average hourly rate % change year-on-year
- +38.88%
UK excluding London average hourly rate £18.50 £18.50 £20.00
% change year-on-year
- -7.50%

Social Media
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Reading region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Reading

Social Media
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Reading region.

Social Media Daily Rate Trend in Reading

Social Media
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Reading region.

Social Media Hourly Rate Trend in Reading

Social Media
Top 30 Related IT Skills in Reading

For the 6 months to 23 January 2015, IT contractor jobs across the Reading region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 4 (57.14%) HTML
2 3 (42.86%) Asset Management
2 3 (42.86%) TOGAF
2 3 (42.86%) Web Analytics
2 3 (42.86%) Marketing
2 3 (42.86%) JSON
2 3 (42.86%) SaaS
2 3 (42.86%) HTML5
2 3 (42.86%) REST
2 3 (42.86%) Analytics
3 2 (28.57%) Blog
3 2 (28.57%) SEO
3 2 (28.57%) B2B
3 2 (28.57%) B2C
4 1 (14.29%) Microsoft
4 1 (14.29%) Benchmarking
4 1 (14.29%) Configuration Management
4 1 (14.29%) Project Management
4 1 (14.29%) Telecoms
4 1 (14.29%) ERP
4 1 (14.29%) Manufacturing
4 1 (14.29%) CMS
4 1 (14.29%) Computer Science
4 1 (14.29%) Copywriting
4 1 (14.29%) Degree
4 1 (14.29%) Brand Management
4 1 (14.29%) Customer Engagement
4 1 (14.29%) Social Media Marketing
4 1 (14.29%) Digital Media
4 1 (14.29%) Apple iOS

Social Media
Top Related IT Skills in Reading by Category

For the 6 months to 23 January 2015, IT contractor jobs across the Reading region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 1 (14.29%) CMS
Cloud Services
1 3 (42.86%) SaaS
General
1 3 (42.86%) Marketing
2 1 (14.29%) Telecoms
2 1 (14.29%) Manufacturing
Job Titles
1 3 (42.86%) Architect
1 3 (42.86%) Solutions Architect
1 3 (42.86%) Digital Architect
1 3 (42.86%) Digital Solutions Architect
2 2 (28.57%) Social Media Manager
3 1 (14.29%) Marketing Manager
3 1 (14.29%) Website Editor
Libraries, Frameworks & Software Standards
1 4 (57.14%) HTML
2 3 (42.86%) JSON
2 3 (42.86%) HTML5
2 3 (42.86%) REST
Miscellaneous
1 2 (28.57%) Blog
2 1 (14.29%) Computer Science
2 1 (14.29%) Copywriting
2 1 (14.29%) Digital Media
2 1 (14.29%) Analytical Skills
Operating Systems
1 1 (14.29%) Apple iOS
Processes & Methodologies
1 3 (42.86%) Asset Management
1 3 (42.86%) TOGAF
1 3 (42.86%) Web Analytics
1 3 (42.86%) Analytics
2 2 (28.57%) SEO
2 2 (28.57%) B2B
2 2 (28.57%) B2C
3 1 (14.29%) Benchmarking
3 1 (14.29%) Configuration Management
3 1 (14.29%) Project Management
3 1 (14.29%) ERP
3 1 (14.29%) Brand Management
3 1 (14.29%) Customer Engagement
3 1 (14.29%) Social Media Marketing
3 1 (14.29%) Coaching
Qualifications
1 1 (14.29%) Degree
Vendors
1 1 (14.29%) Microsoft
Reading, Berkshire
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