The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Reading region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 7 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
7 Dec 2016
Same period 2015 Same period 2014
Social Media
Rank 67 56 69
Rank change year-on-year
-11 +13
Contract jobs citing Social Media 2 15 3
As % of all contract IT jobs located in Reading 0.27% 1.58% 0.33%
As % of the Miscellaneous category 0.87% 5.10% 1.17%
Number of daily rates quoted 1 10 1
Median daily rate £403 £343 £800
Median daily rate % change year-on-year
+17.51% -57.18%
UK excluding London median daily rate £413 £400 £350
% change year-on-year
+3.12% +14.28%
Number of hourly rates quoted 0 3 1
Median hourly rate - £15.00 £16.00
Median hourly rate % change year-on-year
- -6.25%
UK excluding London median hourly rate £32.23 £15.00 £17.50
% change year-on-year
+114.83% -14.28%
Social Media
Berkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Reading region.

Miscellaneous Category
Reading
Contract IT job ads with a match in the
Miscellaneous category
229 294 256
As % of all contract IT jobs located in Reading 31.07% 30.88% 28.07%
Number of daily rates quoted 104 165 160
Median daily rate £375 £425 £400
Median daily rate % change year-on-year
-11.76% +6.25%
90% offered a daily rate of more than £225 £220 £225
10% offered a daily rate of more than £501 £550 £570
UK excluding London median daily rate £380 £385 £363
% change year-on-year
-1.29% +6.20%
Number of hourly rates quoted 14 17 4
Median hourly rate £49.14 £17.00 £18.00
Median hourly rate % change year-on-year
+189.05% -5.55%
90% offered a hourly rate of more than £17.49 £13.39 £16.00
10% offered a hourly rate of more than £55.65 £87.18 £27.83
UK excluding London median hourly rate £18.91 £20.00 £16.72
% change year-on-year
-5.46% +19.61%

Social Media
Jobs Demand Trend in Reading

The demand trend of contract jobs across the Reading region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Reading

Social Media
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Reading region.

Social Media Daily Rate Trend in Reading

Social Media
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Reading region.

Social Media Hourly Rate Trend in Reading

Social Media
Top 30 Related IT Skills in Reading

For the 6 months to 7 December 2016, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Social Media.

1 11 (78.57%) Marketing
2 6 (42.86%) B2B
2 6 (42.86%) Analytics
3 5 (35.71%) Agile Software Development
3 5 (35.71%) Degree
3 5 (35.71%) Digital Marketing
4 4 (28.57%) German Language
4 4 (28.57%) Project Planning
4 4 (28.57%) ITIL
4 4 (28.57%) Salesforce.com
4 4 (28.57%) Project Management
4 4 (28.57%) SEO
4 4 (28.57%) Marketo
4 4 (28.57%) User Experience
4 4 (28.57%) Online Marketing
4 4 (28.57%) SaaS
4 4 (28.57%) Pay per click
4 4 (28.57%) Email Marketing
4 4 (28.57%) Digital Media
4 4 (28.57%) Brand Awareness
4 4 (28.57%) Marketing Automation
4 4 (28.57%) Data Acquisition
4 4 (28.57%) Integrated Marketing
5 3 (21.43%) Analytical Skills
5 3 (21.43%) PLM
5 3 (21.43%) Microsoft
5 3 (21.43%) MS Office
5 3 (21.43%) MS Excel
5 3 (21.43%) CRM
6 2 (14.29%) HTML

Social Media
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (14.29%) CMS
Applications
1 3 (21.43%) MS Excel
1 3 (21.43%) MS Office
2 2 (14.29%) Adobe Creative Suite
3 1 (7.14%) MS PowerPoint
Business Applications
1 1 (7.14%) SAP Oil and Gas
1 1 (7.14%) Sprinklr
1 1 (7.14%) WebTrends
Cloud Services
1 4 (28.57%) SaaS
2 1 (7.14%) Microsoft Azure
2 1 (7.14%) Yammer
Database & Business Intelligence
1 2 (14.29%) Big Data
2 1 (7.14%) BusinessObjects
2 1 (7.14%) BusinessObjects Business Intelligence
2 1 (7.14%) GIS
Development Applications
1 1 (7.14%) JIRA
General
1 11 (78.57%) Marketing
2 4 (28.57%) Brand Awareness
2 4 (28.57%) German Language
3 2 (14.29%) Retail
4 1 (7.14%) Publishing
Job Titles
1 5 (35.71%) Marketing Manager
2 4 (28.57%) Analyst
2 4 (28.57%) Business Analyst
3 3 (21.43%) Digital Analyst
3 3 (21.43%) Digital Business Analyst
4 2 (14.29%) Designer
4 2 (14.29%) Graphic Designer
4 2 (14.29%) Web Designer
5 1 (7.14%) Agile Development Manager
5 1 (7.14%) Development Manager
5 1 (7.14%) Head of Digital
5 1 (7.14%) Social Media Manager
5 1 (7.14%) Technical Development Manager
5 1 (7.14%) Technical Manager
5 1 (7.14%) Technical Support
5 1 (7.14%) Technical Support Manager
5 1 (7.14%) Web Development Manager
5 1 (7.14%) Web Manager
Libraries, Frameworks & Software Standards
1 2 (14.29%) CSS
1 2 (14.29%) HTML
2 1 (7.14%) REST
Miscellaneous
1 4 (28.57%) Digital Media
1 4 (28.57%) User Experience
2 3 (21.43%) Analytical Skills
3 2 (14.29%) Animation
3 2 (14.29%) Mobile App
3 2 (14.29%) Smart Meter
3 2 (14.29%) Video Editing
4 1 (7.14%) Blog
4 1 (7.14%) Data Centre
4 1 (7.14%) Graphic Design
Processes & Methodologies
1 6 (42.86%) Analytics
1 6 (42.86%) B2B
2 5 (35.71%) Agile Software Development
2 5 (35.71%) Digital Marketing
3 4 (28.57%) Data Acquisition
3 4 (28.57%) Email Marketing
3 4 (28.57%) Integrated Marketing
3 4 (28.57%) ITIL
3 4 (28.57%) Marketing Automation
3 4 (28.57%) Online Marketing
3 4 (28.57%) Pay per click
3 4 (28.57%) Project Management
3 4 (28.57%) Project Planning
3 4 (28.57%) SEO
4 3 (21.43%) CRM
4 3 (21.43%) PLM
5 2 (14.29%) B2C
5 2 (14.29%) Logistics
5 2 (14.29%) Web Analytics
5 2 (14.29%) Web Design
Programming Languages
1 1 (7.14%) Java
Qualifications
1 5 (35.71%) Degree
Quality Assurance & Compliance
1 1 (7.14%) ISO 9001
Vendors
1 4 (28.57%) Marketo
1 4 (28.57%) Salesforce.com
2 3 (21.43%) Microsoft
3 2 (14.29%) Adobe
4 1 (7.14%) ESRI
4 1 (7.14%) Facebook
4 1 (7.14%) SAP
4 1 (7.14%) Twitter