The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Social Media
Rank 69 65 70
Rank change year-on-year
-4 +5
Contract jobs citing Social Media 8 4 4
As % of all contract IT jobs located in Reading 0.82% 0.46% 0.40%
As % of the Miscellaneous category 3.05% 1.93% 1.33%
Number of daily rates quoted 2 1 1
Average daily rate £205 £800 £550
Average daily rate % change year-on-year
-74.37% +45.45%
UK excluding London average daily rate £325 £350 £375
% change year-on-year
-7.14% -6.66%
Number of hourly rates quoted 5 0 0
Average hourly rate £15.00 - -
UK excluding London average hourly rate £15.00 £11.50 £10.93
% change year-on-year
+30.43% +5.26%
Social Media
Berkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Reading region.

Miscellaneous Category
Reading
Contract IT job ads with a match in the
Miscellaneous category
262 207 301
As % of all contract IT jobs located in Reading 26.93% 23.71% 29.92%
Number of daily rates quoted 147 106 146
Average daily rate £400 £400 £375
Average daily rate % change year-on-year
- +6.66%
90% offered a daily rate of more than £250 £225 £212
10% offered a daily rate of more than £500 £550 £495
UK excluding London average daily rate £375 £370 £350
% change year-on-year
+1.35% +5.71%
Number of hourly rates quoted 18 4 3
Average hourly rate £37.65 £13.00 £25.00
Average hourly rate % change year-on-year
+189.63% -48.00%
UK excluding London average hourly rate £24.00 £17.50 £17.50
% change year-on-year
+37.14% -

Social Media
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Reading region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Reading

Social Media
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Reading region.

Social Media Daily Rate Trend in Reading

Social Media
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Reading region.

Social Media Hourly Rate Trend in Reading

Social Media
Top 30 Related IT Skills in Reading

For the 6 months to 9 February 2016, IT contractor jobs across the Reading region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 8 (34.78%) ERP
2 6 (26.09%) Data Mining
2 6 (26.09%) Finance
2 6 (26.09%) Social Network
3 5 (21.74%) Enterprise Architecture
3 5 (21.74%) Marketing
3 5 (21.74%) Microsoft
3 5 (21.74%) Business Intelligence
3 5 (21.74%) SOA
3 5 (21.74%) SAP
4 4 (17.39%) CRM
4 4 (17.39%) SharePoint
4 4 (17.39%) SaaS
5 3 (13.04%) SAP PI
5 3 (13.04%) Pega
5 3 (13.04%) Sitecore
5 3 (13.04%) hybris
5 3 (13.04%) Solvency II
5 3 (13.04%) Digital Media
5 3 (13.04%) IaaS
5 3 (13.04%) Analytics
5 3 (13.04%) Enterprise Software
5 3 (13.04%) Guidewire
5 3 (13.04%) MuleSoft
5 3 (13.04%) Data Centre
5 3 (13.04%) Content Management
5 3 (13.04%) Service Management
5 3 (13.04%) FatWire
5 3 (13.04%) Agile Software Development
5 3 (13.04%) Banking

Social Media
Top Related IT Skills in Reading by Category

For the 6 months to 9 February 2016, IT contractor jobs across the Reading region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 4 (17.39%) SharePoint
2 3 (13.04%) BizTalk Server
Applications
1 3 (13.04%) MS Office
2 1 (4.35%) MS Excel
2 1 (4.35%) MS PowerPoint
Cloud Services
1 4 (17.39%) SaaS
2 3 (13.04%) IaaS
3 2 (8.70%) PaaS
4 1 (4.35%) Cloud Computing
4 1 (4.35%) Yammer
Communications & Networking
1 1 (4.35%) LDAP
Database & Business Intelligence
1 6 (26.09%) Data Mining
2 3 (13.04%) Data Warehouse
3 2 (8.70%) OLAP
3 2 (8.70%) OLAP Cube
3 2 (8.70%) Power BI
3 2 (8.70%) SQL Server
3 2 (8.70%) SQL Server Analysis Services
3 2 (8.70%) SQL Server Integration Services
Development Applications
1 1 (4.35%) Selenium
1 1 (4.35%) SpecFlow
1 1 (4.35%) WebDriver
General
1 6 (26.09%) Finance
2 5 (21.74%) Marketing
3 3 (13.04%) Banking
3 3 (13.04%) Retail
4 1 (4.35%) Games
Job Titles
1 6 (26.09%) Architect
2 4 (17.39%) Coordinator
2 4 (17.39%) Solutions Architect
3 3 (13.04%) Analyst
3 3 (13.04%) Enterprise Architect
3 3 (13.04%) Senior Architect
3 3 (13.04%) Senior Solutions Architect
4 2 (8.70%) Business Intelligence Analyst
4 2 (8.70%) Data Analyst
4 2 (8.70%) OLAP Analyst
4 2 (8.70%) Server Analyst
4 2 (8.70%) SQL Analyst
4 2 (8.70%) SQL Data Analyst
4 2 (8.70%) SQL Server Analyst
5 1 (4.35%) Automation Analyst
5 1 (4.35%) Automation Tester
5 1 (4.35%) Enterprise Solutions Architect
5 1 (4.35%) Escalation Engineer
5 1 (4.35%) Web Analyst
5 1 (4.35%) Web Test Analyst
Libraries, Frameworks & Software Standards
1 3 (13.04%) Middleware
1 3 (13.04%) SAP PI
Miscellaneous
1 6 (26.09%) Social Network
2 3 (13.04%) Data Centre
2 3 (13.04%) Digital Media
2 3 (13.04%) Enterprise Software
2 3 (13.04%) Foreign Exchange (FX)
2 3 (13.04%) SCADA
3 2 (8.70%) Data Integration
3 2 (8.70%) Visualisation
4 1 (4.35%) Hybrid Cloud
Operating Systems
1 1 (4.35%) Windows
1 1 (4.35%) Windows Server
Processes & Methodologies
1 8 (34.78%) ERP
2 5 (21.74%) Business Intelligence
2 5 (21.74%) Enterprise Architecture
2 5 (21.74%) SOA
3 4 (17.39%) CRM
4 3 (13.04%) Agile Software Development
4 3 (13.04%) Analytics
4 3 (13.04%) Content Management
4 3 (13.04%) E-Commerce
4 3 (13.04%) ITIL
4 3 (13.04%) Migration
4 3 (13.04%) Service Management
4 3 (13.04%) Stakeholder Management
5 2 (8.70%) Data Management
5 2 (8.70%) Digital Marketing
5 2 (8.70%) Marketing Analytics
5 2 (8.70%) Process Improvement
5 2 (8.70%) Process Management
5 2 (8.70%) TOGAF
5 2 (8.70%) Zachman Framework
Programming Languages
1 1 (4.35%) C#
Qualifications
1 1 (4.35%) DV Cleared
1 1 (4.35%) SC Cleared
1 1 (4.35%) Security Cleared
Quality Assurance & Compliance
1 3 (13.04%) Solvency II
System Software
1 1 (4.35%) Active Directory
Vendors
1 5 (21.74%) Microsoft
1 5 (21.74%) SAP
2 3 (13.04%) Adobe
2 3 (13.04%) FatWire
2 3 (13.04%) Guidewire
2 3 (13.04%) hybris
2 3 (13.04%) MuleSoft
2 3 (13.04%) Oracle
2 3 (13.04%) Pega
2 3 (13.04%) Sitecore