The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 30 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jul 2015
Same period 2014 Same period 2013
Social Media
Rank 58 63 74
Rank change year-on-year
+5 +11
Contract jobs citing Social Media 13 6 2
As % of all contract IT jobs located in Reading 1.39% 0.67% 0.21%
As % of the Miscellaneous category 4.78% 2.40% 0.70%
Number of daily rates quoted 10 1 0
Average daily rate
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£288 £350 -
Average daily rate % change year-on-year
-17.85% -
UK excluding London average daily rate £363 £325 £300
% change year-on-year
+11.53% +8.33%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.00 £11.00 £27.50
% change year-on-year
+45.45% -60.00%
Social Media
Berkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Reading region.

Miscellaneous Category
Reading
Contract IT job ads with a match in the
Miscellaneous category
272 250 285
As % of all contract IT jobs located in Reading 29.06% 27.78% 29.75%
Number of daily rates quoted 156 114 118
Average daily rate £425 £350 £400
Average daily rate % change year-on-year
+21.42% -12.50%
90% offered a daily rate of more than £240 £276 £239
10% offered a daily rate of more than £500 £550 £550
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 5 7 12
Average hourly rate £14.75 £15.25 £13.50
Average hourly rate % change year-on-year
-3.27% +12.96%
90% offered a hourly rate of more than £13.20 £10.00 £8.00
10% offered a hourly rate of more than £71.00 £19.00 £23.44
UK excluding London average hourly rate £19.08 £21.12 £20.00
% change year-on-year
-9.63% +5.57%

Social Media
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Reading region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Reading

Social Media
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Reading region.

Social Media Daily Rate Trend in Reading

Social Media
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the Reading region over the 3 months to 30 July 2015.

Social Media Daily Rate Histogram in Reading

Social Media
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Reading region.

Social Media Hourly Rate Trend in Reading

Social Media
Top 30 Related IT Skills in Reading

For the 6 months to 30 July 2015, IT contractor jobs across the Reading region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 12 (57.14%) Marketing
2 10 (47.62%) Marketing Strategy
3 8 (38.10%) Google
3 8 (38.10%) Digital Marketing
4 7 (33.33%) Social Media Marketing
4 7 (33.33%) Eloqua
4 7 (33.33%) Spiceworks
4 7 (33.33%) Salesforce.com
4 7 (33.33%) Facebook
4 7 (33.33%) Twitter
4 7 (33.33%) Radian6
5 5 (23.81%) Analytics
6 4 (19.05%) Information Management
6 4 (19.05%) Web Analytics
6 4 (19.05%) Project Management
6 4 (19.05%) E-Commerce
6 4 (19.05%) Veritas
7 3 (14.29%) Microsoft
7 3 (14.29%) HTML
7 3 (14.29%) SEO
7 3 (14.29%) Continuous Improvement
7 3 (14.29%) Campaign Management
8 2 (9.52%) REST
8 2 (9.52%) SaaS
8 2 (9.52%) HTML5
8 2 (9.52%) Asset Management
8 2 (9.52%) TOGAF
8 2 (9.52%) Degree
8 2 (9.52%) JSON
8 2 (9.52%) SQL

Social Media
Top Related IT Skills in Reading by Category

For the 6 months to 30 July 2015, IT contractor jobs across the Reading region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 1 (4.76%) IIS
1 1 (4.76%) SharePoint
1 1 (4.76%) CMS
Applications
1 2 (9.52%) MS Office
1 2 (9.52%) MS Excel
2 1 (4.76%) MS PowerPoint
Business Applications
1 7 (33.33%) Radian6
Cloud Services
1 2 (9.52%) SaaS
2 1 (4.76%) IaaS
2 1 (4.76%) Yammer
2 1 (4.76%) Google Analytics
Communications & Networking
1 1 (4.76%) LDAP
1 1 (4.76%) VoIP
1 1 (4.76%) Intranet
1 1 (4.76%) Cisco ICM
General
1 12 (57.14%) Marketing
2 1 (4.76%) Telecoms
2 1 (4.76%) Legal
2 1 (4.76%) Advertising
Job Titles
1 7 (33.33%) Social Media Manager
2 6 (28.57%) Marketing Manager
3 2 (9.52%) Architect
3 2 (9.52%) Solutions Architect
3 2 (9.52%) Digital Architect
3 2 (9.52%) Digital Solutions Architect
4 1 (4.76%) Escalation Engineer
4 1 (4.76%) Support Engineer
4 1 (4.76%) Communications Manager
4 1 (4.76%) Analyst
4 1 (4.76%) Web Analyst
4 1 (4.76%) Procurement Officer
4 1 (4.76%) Marketing Campaign Manager
4 1 (4.76%) Channel Marketing Manager
4 1 (4.76%) Web Analytics Analyst
4 1 (4.76%) Campaign Manager
Libraries, Frameworks & Software Standards
1 3 (14.29%) HTML
2 2 (9.52%) JSON
2 2 (9.52%) HTML5
2 2 (9.52%) REST
3 1 (4.76%) COM
3 1 (4.76%) CSS
3 1 (4.76%) SAML
Miscellaneous
1 1 (4.76%) Copywriting
1 1 (4.76%) Analytical Skills
1 1 (4.76%) Hybrid Cloud
Operating Systems
1 1 (4.76%) Windows
1 1 (4.76%) Linux
Processes & Methodologies
1 10 (47.62%) Marketing Strategy
2 8 (38.10%) Digital Marketing
3 7 (33.33%) Social Media Marketing
4 5 (23.81%) Analytics
5 4 (19.05%) E-Commerce
5 4 (19.05%) Project Management
5 4 (19.05%) Information Management
5 4 (19.05%) Web Analytics
6 3 (14.29%) SEO
6 3 (14.29%) Campaign Management
6 3 (14.29%) Continuous Improvement
7 2 (9.52%) Asset Management
7 2 (9.52%) TOGAF
8 1 (4.76%) Content Management
8 1 (4.76%) Email Marketing
8 1 (4.76%) Speech Recognition
8 1 (4.76%) Supplier Management
8 1 (4.76%) Strategic Management
8 1 (4.76%) Strategic Planning
8 1 (4.76%) Contact Management
Programming Languages
1 2 (9.52%) SQL
Qualifications
1 2 (9.52%) Degree
System Software
1 1 (4.76%) Active Directory
1 1 (4.76%) VMware Infrastructure
Systems Management
1 1 (4.76%) Cisco IPCC
1 1 (4.76%) Cisco UCCE
1 1 (4.76%) Cisco UCCX
Vendors
1 8 (38.10%) Google
2 7 (33.33%) Spiceworks
2 7 (33.33%) Eloqua
2 7 (33.33%) Facebook
2 7 (33.33%) Twitter
2 7 (33.33%) Salesforce.com
3 4 (19.05%) Veritas
4 3 (14.29%) Microsoft
5 1 (4.76%) Cisco
5 1 (4.76%) VMware
5 1 (4.76%) Omniture
Reading, Berkshire
Franklin Bates
Rate: From £550 to £600 per day
Posted: 6 days ago