The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Reading region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 2 June 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Jun 2015
Same period 2014 Same period 2013
Social Media
Rank 65 67 68
Rank change year-on-year
+2 +1
Contract jobs citing Social Media 4 6 3
As % of all contract IT jobs located in Reading 0.46% 0.61% 0.36%
As % of the Miscellaneous category 1.62% 2.22% 1.17%
Number of daily rates quoted 3 3 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£210 £325 -
Average daily rate % change year-on-year
-35.38% -
UK excluding London average daily rate £350 £275 £231
% change year-on-year
+27.27% +18.91%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.00 £21.50 £27.50
% change year-on-year
-25.58% -21.81%
Social Media
Berkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Reading region.

Miscellaneous Category
Reading
Contract IT job ads with a match in the
Miscellaneous category
247 270 257
As % of all contract IT jobs located in Reading 28.65% 27.52% 31.08%
Number of daily rates quoted 121 125 99
Average daily rate £400 £345 £375
Average daily rate % change year-on-year
+15.94% -8.00%
90% offered a daily rate of more than £263 £181 £229
10% offered a daily rate of more than £500 £475 £500
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 4 15 17
Average hourly rate £37.50 £16.00 £18.50
Average hourly rate % change year-on-year
+134.37% -13.51%
90% offered a hourly rate of more than £13.15 £9.73 £15.00
10% offered a hourly rate of more than £45.00 £22.50 £19.00
UK excluding London average hourly rate £19.00 £21.00 £21.50
% change year-on-year
-9.52% -2.32%

Social Media
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Reading region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Reading

Social Media
Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Reading region.

Social Media Daily Rate Trend in Reading

Social Media
Daily Rate Histogram in Reading

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the Reading region over the 3 months to 2 June 2015.

Social Media Daily Rate Histogram in Reading

Social Media
Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Reading region.

Social Media Hourly Rate Trend in Reading

Social Media
Top 30 Related IT Skills in Reading

For the 6 months to 2 June 2015, IT contractor jobs across the Reading region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 5 (41.67%) HTML
1 5 (41.67%) Web Analytics
1 5 (41.67%) Analytics
2 4 (33.33%) SaaS
2 4 (33.33%) HTML5
2 4 (33.33%) Marketing
2 4 (33.33%) REST
2 4 (33.33%) JSON
2 4 (33.33%) Asset Management
2 4 (33.33%) TOGAF
3 2 (16.67%) Microsoft
3 2 (16.67%) Telecoms
3 2 (16.67%) Degree
3 2 (16.67%) Marketing Strategy
3 2 (16.67%) Digital Marketing
3 2 (16.67%) Analytical Skills
3 2 (16.67%) Project Management
4 1 (8.33%) Campaign Management
4 1 (8.33%) Radian6
4 1 (8.33%) VMware Infrastructure
4 1 (8.33%) Brand Management
4 1 (8.33%) Customer Engagement
4 1 (8.33%) Cisco UCCE
4 1 (8.33%) Online Marketing
4 1 (8.33%) Stakeholder Engagement
4 1 (8.33%) Apple iOS
4 1 (8.33%) Social Media Marketing
4 1 (8.33%) Eloqua
4 1 (8.33%) Cisco UCCX
4 1 (8.33%) Facebook

Social Media
Top Related IT Skills in Reading by Category

For the 6 months to 2 June 2015, IT contractor jobs across the Reading region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 1 (8.33%) CMS
Applications
1 1 (8.33%) MS Office
Business Applications
1 1 (8.33%) Radian6
Cloud Services
1 4 (33.33%) SaaS
Communications & Networking
1 1 (8.33%) VoIP
1 1 (8.33%) Cisco ICM
General
1 4 (33.33%) Marketing
2 2 (16.67%) Telecoms
3 1 (8.33%) Legal
3 1 (8.33%) Manufacturing
Job Titles
1 4 (33.33%) Digital Architect
1 4 (33.33%) Digital Solutions Architect
1 4 (33.33%) Architect
1 4 (33.33%) Solutions Architect
2 2 (16.67%) Marketing Manager
2 2 (16.67%) Social Media Manager
3 1 (8.33%) Channel Marketing Manager
3 1 (8.33%) Procurement Officer
Libraries, Frameworks & Software Standards
1 5 (41.67%) HTML
2 4 (33.33%) HTML5
2 4 (33.33%) REST
2 4 (33.33%) JSON
3 1 (8.33%) CSS
Miscellaneous
1 2 (16.67%) Analytical Skills
2 1 (8.33%) Computer Science
2 1 (8.33%) Blog
Operating Systems
1 1 (8.33%) Apple iOS
1 1 (8.33%) Linux
Processes & Methodologies
1 5 (41.67%) Web Analytics
1 5 (41.67%) Analytics
2 4 (33.33%) Asset Management
2 4 (33.33%) TOGAF
3 2 (16.67%) Marketing Strategy
3 2 (16.67%) Digital Marketing
3 2 (16.67%) Project Management
4 1 (8.33%) Campaign Management
4 1 (8.33%) Brand Management
4 1 (8.33%) Customer Engagement
4 1 (8.33%) Online Marketing
4 1 (8.33%) Stakeholder Engagement
4 1 (8.33%) Social Media Marketing
4 1 (8.33%) Continuous Improvement
4 1 (8.33%) SEO
4 1 (8.33%) Contact Management
4 1 (8.33%) Programme Management
4 1 (8.33%) Agile Software Development
4 1 (8.33%) E-Commerce
4 1 (8.33%) ERP
Programming Languages
1 1 (8.33%) SQL
Qualifications
1 2 (16.67%) Degree
System Software
1 1 (8.33%) VMware Infrastructure
Systems Management
1 1 (8.33%) Cisco UCCE
1 1 (8.33%) Cisco UCCX
1 1 (8.33%) Cisco IPCC
Vendors
1 2 (16.67%) Microsoft
2 1 (8.33%) Eloqua
2 1 (8.33%) Facebook
2 1 (8.33%) Twitter
2 1 (8.33%) Spiceworks
2 1 (8.33%) VMware
2 1 (8.33%) Cisco
2 1 (8.33%) Salesforce.com
2 1 (8.33%) Google