The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 7 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
7 Dec 2016
Same period 2015 Same period 2014
Social Media
Rank 97 90 110
Rank change year-on-year
-7 +20
Contract jobs citing Social Media 11 29 16
As % of all contract IT jobs located in Berkshire 0.56% 1.14% 0.61%
As % of the Miscellaneous category 1.85% 3.75% 1.88%
Number of daily rates quoted 3 14 3
Median daily rate £250 £235 £290
Median daily rate % change year-on-year
+6.38% -18.96%
UK excluding London median daily rate £413 £400 £350
% change year-on-year
+3.12% +14.28%
Number of hourly rates quoted 2 4 2
Median hourly rate £98.00 £15.00 £26.75
Median hourly rate % change year-on-year
+553.33% -43.92%
90% offered a hourly rate of more than £36.40 £12.90 £18.15
10% offered a hourly rate of more than £159.60 £15.00 £35.35
UK excluding London median hourly rate £32.23 £15.00 £17.50
% change year-on-year
+114.83% -14.28%
Social Media
South East

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Berkshire region.

Miscellaneous Category
Berkshire
Contract IT job ads with a match in the
Miscellaneous category
596 774 849
As % of all contract IT jobs located in Berkshire 30.32% 30.51% 32.31%
Number of daily rates quoted 286 406 438
Median daily rate £400 £400 £378
Median daily rate % change year-on-year
- +5.96%
90% offered a daily rate of more than £225 £220 £250
10% offered a daily rate of more than £547 £541 £550
UK excluding London median daily rate £380 £385 £363
% change year-on-year
-1.29% +6.20%
Number of hourly rates quoted 28 35 12
Median hourly rate £30.00 £20.00 £18.00
Median hourly rate % change year-on-year
+50.00% +11.11%
90% offered a hourly rate of more than £13.25 £12.00 £10.50
10% offered a hourly rate of more than £55.33 £50.00 £39.50
UK excluding London median hourly rate £18.91 £20.00 £16.72
% change year-on-year
-5.46% +19.61%

Social Media
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Berkshire

Social Media
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Berkshire region.

Social Media Daily Rate Trend in Berkshire

Social Media
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the Berkshire region over the 3 months to 7 December 2016.

Social Media Daily Rate Histogram in Berkshire

Social Media
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Berkshire region.

Social Media Hourly Rate Trend in Berkshire

Social Media
Hourly Rate Histogram in Berkshire

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Social Media across the Berkshire region over the 3 months to 7 December 2016.

Social Media Hourly Rate Histogram in Berkshire

Social Media
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Berkshire region over the 3 months to 7 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidenhead +4 2 - -
Reading -11 2 £403 +17.51% 1
Slough - 1 £250 -
Social Media
South East

Social Media
Top 30 Related IT Skills in Berkshire

For the 6 months to 7 December 2016, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Social Media.

1 21 (77.78%) Marketing
2 11 (40.74%) Digital Marketing
2 11 (40.74%) Analytics
3 9 (33.33%) CRM
3 9 (33.33%) Marketing Automation
4 7 (25.93%) HTML
4 7 (25.93%) CSS
4 7 (25.93%) Social Media Marketing
4 7 (25.93%) Degree
5 6 (22.22%) B2B
5 6 (22.22%) Agile Software Development
6 5 (18.52%) SEO
6 5 (18.52%) Workflow
6 5 (18.52%) Workflow Management
6 5 (18.52%) Google
6 5 (18.52%) Salesforce.com
6 5 (18.52%) Google Analytics
6 5 (18.52%) Email Marketing
6 5 (18.52%) Tableau
6 5 (18.52%) User Experience
6 5 (18.52%) Mobile Optimisation
7 4 (14.81%) Data Acquisition
7 4 (14.81%) Integrated Marketing
7 4 (14.81%) Brand Awareness
7 4 (14.81%) Digital Media
7 4 (14.81%) SaaS
7 4 (14.81%) Mobile Marketing
7 4 (14.81%) Marketo
7 4 (14.81%) Online Marketing
7 4 (14.81%) German Language

Social Media
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (7.41%) CMS
Applications
1 3 (11.11%) MS Excel
1 3 (11.11%) MS Office
1 3 (11.11%) MS PowerPoint
2 2 (7.41%) Adobe Creative Suite
3 1 (3.70%) Adobe Illustrator
3 1 (3.70%) Photoshop
Business Applications
1 1 (3.70%) SAP Oil and Gas
1 1 (3.70%) Sprinklr
1 1 (3.70%) WebTrends
Cloud Services
1 5 (18.52%) Google Analytics
2 4 (14.81%) SaaS
3 1 (3.70%) Microsoft Azure
3 1 (3.70%) Yammer
Communications & Networking
1 1 (3.70%) Internet
Database & Business Intelligence
1 2 (7.41%) Big Data
2 1 (3.70%) BusinessObjects
2 1 (3.70%) BusinessObjects Business Intelligence
2 1 (3.70%) GIS
Development Applications
1 1 (3.70%) Dreamweaver
1 1 (3.70%) JIRA
General
1 21 (77.78%) Marketing
2 4 (14.81%) Brand Awareness
2 4 (14.81%) German Language
2 4 (14.81%) Retail
3 3 (11.11%) Finance
4 2 (7.41%) Telecoms
5 1 (3.70%) Publishing
Job Titles
1 11 (40.74%) Marketing Manager
2 8 (29.63%) Analyst
3 6 (22.22%) Business Analyst
4 5 (18.52%) Digital Marketing Manager
5 4 (14.81%) Designer
5 4 (14.81%) Digital Analyst
5 4 (14.81%) Digital Business Analyst
6 3 (11.11%) Email Marketing Manager
6 3 (11.11%) Web Manager
7 2 (7.41%) Graphic Designer
7 2 (7.41%) Marketing Automation Manager
7 2 (7.41%) Performance Analyst
7 2 (7.41%) Web Designer
7 2 (7.41%) Web Marketing Manager
8 1 (3.70%) Digital Marketing Consultant
8 1 (3.70%) Junior Designer
8 1 (3.70%) Marketing Analyst
8 1 (3.70%) Marketing Consultant
8 1 (3.70%) UX Designer
8 1 (3.70%) Website Marketing Manager
Libraries, Frameworks & Software Standards
1 7 (25.93%) CSS
1 7 (25.93%) HTML
2 2 (7.41%) ATL
3 1 (3.70%) REST
Miscellaneous
1 5 (18.52%) User Experience
2 4 (14.81%) Digital Media
3 3 (11.11%) Analytical Skills
3 3 (11.11%) Mobile App
4 2 (7.41%) Animation
4 2 (7.41%) Smart Meter
4 2 (7.41%) Video Editing
5 1 (3.70%) Blog
5 1 (3.70%) Computer Science
5 1 (3.70%) Data Centre
5 1 (3.70%) Graphic Design
5 1 (3.70%) IVR
5 1 (3.70%) Management Information System
Processes & Methodologies
1 11 (40.74%) Analytics
1 11 (40.74%) Digital Marketing
2 9 (33.33%) CRM
2 9 (33.33%) Marketing Automation
3 7 (25.93%) Social Media Marketing
4 6 (22.22%) Agile Software Development
4 6 (22.22%) B2B
5 5 (18.52%) Email Marketing
5 5 (18.52%) Mobile Optimisation
5 5 (18.52%) SEO
5 5 (18.52%) Workflow
5 5 (18.52%) Workflow Management
6 4 (14.81%) Data Acquisition
6 4 (14.81%) Integrated Marketing
6 4 (14.81%) ITIL
6 4 (14.81%) Mobile Marketing
6 4 (14.81%) Online Marketing
6 4 (14.81%) Pay per click
6 4 (14.81%) Project Management
6 4 (14.81%) Project Planning
Programming Languages
1 1 (3.70%) Java
Qualifications
1 7 (25.93%) Degree
Quality Assurance & Compliance
1 1 (3.70%) ISO 9001
Vendors
1 5 (18.52%) Google
1 5 (18.52%) Salesforce.com
1 5 (18.52%) Tableau
2 4 (14.81%) Marketo
3 3 (11.11%) Microsoft
4 2 (7.41%) Adobe
5 1 (3.70%) ESRI
5 1 (3.70%) Facebook
5 1 (3.70%) SAP
5 1 (3.70%) Twitter