The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Social Media
Rank 106 105 117
Rank change year-on-year
-1 +12
Contract jobs citing Social Media 17 21 16
As % of all contract IT jobs located in Berkshire 0.67% 0.79% 0.61%
As % of the Miscellaneous category 2.38% 2.92% 1.98%
Number of daily rates quoted 9 3 3
Average daily rate £200 £550 £300
Average daily rate % change year-on-year
-63.63% +83.33%
90% offered a daily rate of more than £136 £382 £292
10% offered a daily rate of more than £264 £750 £500
UK excluding London average daily rate £325 £358 £375
% change year-on-year
-9.09% -4.66%
Number of hourly rates quoted 5 1 0
Average hourly rate £15.00 £11.00 -
Average hourly rate % change year-on-year
+36.36% -
UK excluding London average hourly rate £15.00 £11.50 £10.93
% change year-on-year
+30.43% +5.26%
Social Media
South East

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Berkshire region.

Miscellaneous Category
Berkshire
Contract IT job ads with a match in the
Miscellaneous category
715 718 810
As % of all contract IT jobs located in Berkshire 28.14% 27.13% 30.88%
Number of daily rates quoted 380 333 397
Average daily rate £400 £375 £400
Average daily rate % change year-on-year
+6.66% -6.25%
90% offered a daily rate of more than £250 £250 £222
10% offered a daily rate of more than £503 £525 £500
UK excluding London average daily rate £375 £373 £350
% change year-on-year
+0.67% +6.42%
Number of hourly rates quoted 36 26 42
Average hourly rate £18.00 £16.50 £17.50
Average hourly rate % change year-on-year
+9.09% -5.71%
90% offered a hourly rate of more than £14.80 £13.00 £13.65
10% offered a hourly rate of more than £63.00 £38.80 £39.30
UK excluding London average hourly rate £24.00 £17.50 £17.50
% change year-on-year
+37.14% -

Social Media
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Berkshire region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Berkshire

Social Media
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Berkshire region.

Social Media Daily Rate Trend in Berkshire

Social Media
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the Berkshire region over the 3 months to 5 February 2016.

Social Media Daily Rate Histogram in Berkshire

Social Media
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Berkshire region.

Social Media Hourly Rate Trend in Berkshire

Social Media
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the Berkshire region over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -7 9 £163 -79.68% 3
Bracknell -9 5 £238 -
Newbury +9 1 - -
Maidenhead - 1 £138 -
Social Media
South East

Social Media
Top 30 Related IT Skills in Berkshire

For the 6 months to 5 February 2016, IT contractor jobs across the Berkshire region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 20 (40.00%) Marketing
2 15 (30.00%) Digital Marketing
3 12 (24.00%) Content Management
4 11 (22.00%) SharePoint
4 11 (22.00%) Analytics
5 10 (20.00%) E-Commerce
5 10 (20.00%) CMS
6 9 (18.00%) CRM
7 8 (16.00%) ERP
7 8 (16.00%) Microsoft
7 8 (16.00%) HTML
7 8 (16.00%) CSS
7 8 (16.00%) Degree
8 7 (14.00%) SQL Server
8 7 (14.00%) Finance
8 7 (14.00%) SEO
9 6 (12.00%) C#
9 6 (12.00%) SAP
9 6 (12.00%) Business Intelligence
9 6 (12.00%) SOA
9 6 (12.00%) Data Mining
9 6 (12.00%) Enterprise Architecture
9 6 (12.00%) Social Network
9 6 (12.00%) Mobile App
10 5 (10.00%) Nintex
10 5 (10.00%) Line Management
10 5 (10.00%) Online Marketing
10 5 (10.00%) HTML5
10 5 (10.00%) Digital Media
10 5 (10.00%) Drupal

Social Media
Top Related IT Skills in Berkshire by Category

For the 6 months to 5 February 2016, IT contractor jobs across the Berkshire region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 11 (22.00%) SharePoint
2 10 (20.00%) CMS
3 5 (10.00%) Drupal
3 5 (10.00%) IIS
4 4 (8.00%) BizTalk Server
5 3 (6.00%) Magnolia
6 1 (2.00%) WordPress
Applications
1 5 (10.00%) MS Excel
1 5 (10.00%) MS Office
2 2 (4.00%) MS PowerPoint
3 1 (2.00%) Adobe Illustrator
3 1 (2.00%) Photoshop
Cloud Services
1 4 (8.00%) SaaS
2 3 (6.00%) IaaS
3 2 (4.00%) Google Analytics
3 2 (4.00%) PaaS
4 1 (2.00%) Cloud Computing
4 1 (2.00%) Office 365
4 1 (2.00%) Yammer
Communications & Networking
1 5 (10.00%) Intranet
2 2 (4.00%) LDAP
3 1 (2.00%) Internet
Database & Business Intelligence
1 7 (14.00%) SQL Server
2 6 (12.00%) Data Mining
3 4 (8.00%) Data Warehouse
4 2 (4.00%) OLAP
4 2 (4.00%) OLAP Cube
4 2 (4.00%) Power BI
4 2 (4.00%) SQL Server Analysis Services
4 2 (4.00%) SQL Server Integration Services
Development Applications
1 5 (10.00%) Team Foundation Server
1 5 (10.00%) Visual Studio
2 1 (2.00%) Dreamweaver
2 1 (2.00%) Selenium
2 1 (2.00%) SpecFlow
2 1 (2.00%) WebDriver
General
1 20 (40.00%) Marketing
2 7 (14.00%) Finance
3 4 (8.00%) Banking
3 4 (8.00%) German Language
3 4 (8.00%) Portuguese Language
3 4 (8.00%) Retail
3 4 (8.00%) Spanish Language
4 3 (6.00%) Czech Language
5 2 (4.00%) French Language
5 2 (4.00%) Italian Language
6 1 (2.00%) Advertising
6 1 (2.00%) Games
6 1 (2.00%) Pharmaceutical
6 1 (2.00%) Publishing
Job Titles
1 7 (14.00%) Architect
2 6 (12.00%) Digital Executive
3 5 (10.00%) Developer
3 5 (10.00%) SharePoint Developer
3 5 (10.00%) Solutions Architect
4 4 (8.00%) Coordinator
4 4 (8.00%) Senior Architect
4 4 (8.00%) Senior Solutions Architect
5 3 (6.00%) Analyst
5 3 (6.00%) Digital Marketing Executive
5 3 (6.00%) Enterprise Architect
5 3 (6.00%) Marketing Executive
5 3 (6.00%) Marketing Manager
6 2 (4.00%) Business Intelligence Analyst
6 2 (4.00%) Content Editor
6 2 (4.00%) Data Analyst
6 2 (4.00%) Email Specialist
6 2 (4.00%) Server Analyst
6 2 (4.00%) SQL Server Analyst
6 2 (4.00%) Support Engineer
Libraries, Frameworks & Software Standards
1 8 (16.00%) CSS
1 8 (16.00%) HTML
2 5 (10.00%) .NET
2 5 (10.00%) HTML5
2 5 (10.00%) jQuery
2 5 (10.00%) XSL
2 5 (10.00%) XSLT
3 4 (8.00%) Middleware
3 4 (8.00%) SAP PI
4 1 (2.00%) Web Services
Miscellaneous
1 6 (12.00%) Mobile App
1 6 (12.00%) Social Network
2 5 (10.00%) Digital Media
3 4 (8.00%) Blog
3 4 (8.00%) Data Centre
3 4 (8.00%) Enterprise Software
3 4 (8.00%) Foreign Exchange (FX)
3 4 (8.00%) SCADA
4 2 (4.00%) Analytical Skills
4 2 (4.00%) Copywriting
4 2 (4.00%) Data Integration
4 2 (4.00%) Visualisation
5 1 (2.00%) Economics
5 1 (2.00%) Hybrid Cloud
5 1 (2.00%) User Experience
Operating Systems
1 2 (4.00%) Windows
1 2 (4.00%) Windows Server
Processes & Methodologies
1 15 (30.00%) Digital Marketing
2 12 (24.00%) Content Management
3 11 (22.00%) Analytics
4 10 (20.00%) E-Commerce
5 9 (18.00%) CRM
6 8 (16.00%) ERP
7 7 (14.00%) SEO
8 6 (12.00%) Business Intelligence
8 6 (12.00%) Enterprise Architecture
8 6 (12.00%) SOA
9 5 (10.00%) Line Management
9 5 (10.00%) Online Marketing
9 5 (10.00%) Pay per click
9 5 (10.00%) Workflow
10 4 (8.00%) Agile Software Development
10 4 (8.00%) Email Marketing
10 4 (8.00%) Migration
10 4 (8.00%) Project Management
10 4 (8.00%) Stakeholder Management
11 3 (6.00%) Service Management
Programming Languages
1 6 (12.00%) C#
2 5 (10.00%) JavaScript
3 1 (2.00%) PowerShell
Qualifications
1 8 (16.00%) Degree
2 1 (2.00%) DV Cleared
2 1 (2.00%) MBA
2 1 (2.00%) PhD
2 1 (2.00%) SC Cleared
2 1 (2.00%) Security Cleared
Quality Assurance & Compliance
1 4 (8.00%) Solvency II
System Software
1 3 (6.00%) Active Directory
Systems Management
1 2 (4.00%) Systems Management Server (SMS)
Vendors
1 8 (16.00%) Microsoft
2 6 (12.00%) SAP
3 5 (10.00%) Nintex
4 4 (8.00%) Adobe
4 4 (8.00%) FatWire
4 4 (8.00%) Guidewire
4 4 (8.00%) hybris
4 4 (8.00%) MuleSoft
4 4 (8.00%) Oracle
4 4 (8.00%) Pega
4 4 (8.00%) Sitecore
5 2 (4.00%) Google