The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 26 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Feb 2017
Same period 2016 Same period 2015
Social Media
South East / Berkshire
Rank 102 108 111
Rank change year-on-year
+6 +3
Contract jobs citing Social Media 7 14 22
As % of all contract IT jobs located in Berkshire 0.36% 0.56% 0.77%
As % of the Miscellaneous category 1.24% 2.14% 3.02%
Number of daily rates quoted 3 7 4
Median daily rate £375 £220 £588
Median daily rate % change year-on-year
+70.45% -62.55%
UK excluding London median daily rate £350 £338 £350
% change year-on-year
+3.70% -3.57%
Number of hourly rates quoted 0 5 1
Median hourly rate - £15.00 £11.00
Median hourly rate % change year-on-year
- +36.36%
UK excluding London median hourly rate £15.02 £16.28 £12.00
% change year-on-year
-7.77% +35.66%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Berkshire region.

Miscellaneous Category
Berkshire
Contract IT job ads with a match in the
Miscellaneous category
564 653 729
As % of all contract IT jobs located in Berkshire 28.72% 26.01% 25.63%
Number of daily rates quoted 268 360 335
Median daily rate £425 £400 £400
Median daily rate % change year-on-year
+6.25% -
90% offered a daily rate of more than £250 £250 £225
10% offered a daily rate of more than £529 £525 £525
UK excluding London median daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 21 31 36
Median hourly rate £22.98 £29.00 £17.22
Median hourly rate % change year-on-year
-20.77% +68.40%
90% offered a hourly rate of more than £12.10 £14.00 £13.33
10% offered a hourly rate of more than £55.00 £63.00 £39.50
UK excluding London median hourly rate £17.50 £22.54 £18.19
% change year-on-year
-22.36% +23.93%

Social Media
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Berkshire

Social Media
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Berkshire region.

Social Media Daily Rate Trend in Berkshire

Social Media
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the Berkshire region over the 3 months to 26 February 2017.

Social Media Daily Rate Histogram in Berkshire

Social Media
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Berkshire region.

Social Media Hourly Rate Trend in Berkshire

Social Media
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Berkshire region over the 3 months to 26 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +16 1 £375 +82.92% 1
Bracknell -1 1 £165 -30.59%
Maidenhead - 1 - -
Social Media
South East

Social Media
Top 30 Related IT Skills in Berkshire

For the 6 months to 26 February 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Social Media.

1 9 (50.00%) Marketing
2 7 (38.89%) CRM
3 4 (22.22%) Stakeholder Management
3 4 (22.22%) Agile Software Development
3 4 (22.22%) Digital Marketing
3 4 (22.22%) Social Media Marketing
3 4 (22.22%) Analytics
4 3 (16.67%) Tableau
4 3 (16.67%) Use Case
4 3 (16.67%) Google Analytics
4 3 (16.67%) Degree
4 3 (16.67%) Google
4 3 (16.67%) Workflow Management
4 3 (16.67%) Retail
4 3 (16.67%) Workflow
4 3 (16.67%) Finance
4 3 (16.67%) GAP Analysis
4 3 (16.67%) Salesforce.com
4 3 (16.67%) HTML
4 3 (16.67%) CSS
4 3 (16.67%) Performance Analysis
4 3 (16.67%) User Experience
4 3 (16.67%) Marketing Automation
4 3 (16.67%) Mobile Optimisation
4 3 (16.67%) Affiliate Network
4 3 (16.67%) Personalization
5 2 (11.11%) Wireframes
5 2 (11.11%) Photoshop
5 2 (11.11%) E-Commerce
5 2 (11.11%) Dreamweaver

Social Media
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.56%) SharePoint
Applications
1 2 (11.11%) Adobe Illustrator
1 2 (11.11%) MS PowerPoint
1 2 (11.11%) Photoshop
2 1 (5.56%) MS Office
Cloud Services
1 3 (16.67%) Google Analytics
2 1 (5.56%) Yammer
Communications & Networking
1 2 (11.11%) Internet
Development Applications
1 2 (11.11%) Dreamweaver
2 1 (5.56%) JIRA
General
1 9 (50.00%) Marketing
2 3 (16.67%) Finance
2 3 (16.67%) Retail
3 2 (11.11%) Telecoms
4 1 (5.56%) Multimedia
Job Titles
1 7 (38.89%) Analyst
2 5 (27.78%) Business Analyst
3 4 (22.22%) Designer
3 4 (22.22%) Marketing Manager
4 3 (16.67%) Digital Marketing Manager
5 2 (11.11%) Digital Analyst
5 2 (11.11%) Digital Business Analyst
5 2 (11.11%) Marketing Automation Manager
5 2 (11.11%) Performance Analyst
5 2 (11.11%) UX Designer
6 1 (5.56%) Email Marketing Manager
6 1 (5.56%) Internal Communications Manager
6 1 (5.56%) Marketing Analyst
6 1 (5.56%) Marketing Communications Manager
6 1 (5.56%) Marketing Consultant
6 1 (5.56%) Performance Manager
6 1 (5.56%) Social Media Consultant
6 1 (5.56%) Technical Development Manager
6 1 (5.56%) Web Development Manager
6 1 (5.56%) Web Manager
Libraries, Frameworks & Software Standards
1 3 (16.67%) CSS
1 3 (16.67%) HTML
2 2 (11.11%) ATL
3 1 (5.56%) REST
Miscellaneous
1 3 (16.67%) User Experience
2 1 (5.56%) Analytical Skills
2 1 (5.56%) Computer Science
2 1 (5.56%) Digital Media
2 1 (5.56%) IVR
2 1 (5.56%) Management Information System
2 1 (5.56%) Mobile App
2 1 (5.56%) Photography
Processes & Methodologies
1 7 (38.89%) CRM
2 4 (22.22%) Agile Software Development
2 4 (22.22%) Analytics
2 4 (22.22%) Digital Marketing
2 4 (22.22%) Social Media Marketing
2 4 (22.22%) Stakeholder Management
3 3 (16.67%) Affiliate Network
3 3 (16.67%) GAP Analysis
3 3 (16.67%) Marketing Automation
3 3 (16.67%) Mobile Optimisation
3 3 (16.67%) Performance Analysis
3 3 (16.67%) Personalization
3 3 (16.67%) Use Case
3 3 (16.67%) Workflow
3 3 (16.67%) Workflow Management
4 2 (11.11%) E-Commerce
4 2 (11.11%) Mobile Marketing
4 2 (11.11%) Rapid Prototyping
4 2 (11.11%) UX Design
4 2 (11.11%) Wireframes
Qualifications
1 3 (16.67%) Degree
Vendors
1 3 (16.67%) Google
1 3 (16.67%) Salesforce.com
1 3 (16.67%) Tableau
2 1 (5.56%) Microsoft