The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 1 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Sep 2015
Same period 2014 Same period 2013
Social Media
Rank 84 98 124
Rank change year-on-year
+14 +26
Contract jobs citing Social Media 42 23 6
As % of all contract IT jobs located in Berkshire 1.59% 0.93% 0.24%
As % of the Miscellaneous category 5.09% 3.03% 0.85%
Number of daily rates quoted 30 12 1
Average daily rate
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of your Daily Rate
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£288 £350 £375
Average daily rate % change year-on-year
-17.85% -6.66%
UK excluding London average daily rate £450 £325 £320
% change year-on-year
+38.46% +1.56%
Number of hourly rates quoted 2 1 0
Average hourly rate £17.00 £12.00 -
Average hourly rate % change year-on-year
+41.66% -
UK excluding London average hourly rate £18.00 £12.00 £21.50
% change year-on-year
+50.00% -44.18%
Social Media
South East

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Berkshire region.

Miscellaneous Category
Berkshire
Contract IT job ads with a match in the
Miscellaneous category
825 758 702
As % of all contract IT jobs located in Berkshire 31.24% 30.79% 27.69%
Number of daily rates quoted 455 397 332
Average daily rate £410 £363 £375
Average daily rate % change year-on-year
+13.22% -3.33%
90% offered a daily rate of more than £225 £225 £220
10% offered a daily rate of more than £525 £501 £500
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 35 16 33
Average hourly rate £20.00 £15.75 £16.75
Average hourly rate % change year-on-year
+26.98% -5.97%
90% offered a hourly rate of more than £12.00 £11.10 £11.86
10% offered a hourly rate of more than £37.00 £44.50 £28.25
UK excluding London average hourly rate £21.32 £20.00 £17.50
% change year-on-year
+6.61% +14.28%

Social Media
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Berkshire region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Berkshire

Social Media
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Berkshire region.

Social Media Daily Rate Trend in Berkshire

Social Media
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the Berkshire region over the 3 months to 1 September 2015.

Social Media Daily Rate Histogram in Berkshire

Social Media
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Berkshire region.

Social Media Hourly Rate Trend in Berkshire

Social Media
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the Berkshire region over the 3 months to 1 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell +13 22 £335 -10.66%
Reading +2 15 £288 - 2
Maidenhead +4 1 £363 +34.25%
Slough - 1 £225 -
Social Media
South East

Social Media
Top 30 Related IT Skills in Berkshire

For the 6 months to 1 September 2015, IT contractor jobs across the Berkshire region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 40 (70.18%) Marketing
2 23 (40.35%) Digital Marketing
3 22 (38.60%) E-Commerce
4 18 (31.58%) Analytics
5 15 (26.32%) Google
6 14 (24.56%) Web Analytics
7 10 (17.54%) Content Management
7 10 (17.54%) CRM
7 10 (17.54%) Project Management
7 10 (17.54%) CMS
7 10 (17.54%) Marketing Strategy
8 9 (15.79%) Facebook
8 9 (15.79%) Twitter
8 9 (15.79%) SEO
8 9 (15.79%) Microsoft
9 8 (14.04%) Google Analytics
9 8 (14.04%) Eloqua
10 7 (12.28%) Digital Media
10 7 (12.28%) Social Media Marketing
10 7 (12.28%) Mobile App
10 7 (12.28%) Spiceworks
10 7 (12.28%) Radian6
10 7 (12.28%) Agile Software Development
10 7 (12.28%) Retail
10 7 (12.28%) Adobe
10 7 (12.28%) B2B
10 7 (12.28%) MS Excel
10 7 (12.28%) Salesforce.com
11 6 (10.53%) GAP Analysis
11 6 (10.53%) HTML

Social Media
Top Related IT Skills in Berkshire by Category

For the 6 months to 1 September 2015, IT contractor jobs across the Berkshire region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 10 (17.54%) CMS
2 4 (7.02%) Drupal
3 3 (5.26%) SharePoint
4 2 (3.51%) BizTalk Server
5 1 (1.75%) IIS
Applications
1 7 (12.28%) MS Excel
2 3 (5.26%) MS Office
3 2 (3.51%) Photoshop
3 2 (3.51%) Adobe Illustrator
4 1 (1.75%) MS PowerPoint
Business Applications
1 7 (12.28%) Radian6
2 4 (7.02%) WebTrends
3 3 (5.26%) Optimost
Cloud Services
1 8 (14.04%) Google Analytics
2 4 (7.02%) Adobe Analytics
3 1 (1.75%) IaaS
3 1 (1.75%) Yammer
Communications & Networking
1 5 (8.77%) Internet
2 3 (5.26%) Cisco ICM
3 1 (1.75%) Wireless
3 1 (1.75%) LDAP
3 1 (1.75%) VoIP
3 1 (1.75%) Intranet
Database & Business Intelligence
1 2 (3.51%) Data Warehouse
2 1 (1.75%) Data Mining
Development Applications
1 2 (3.51%) Dreamweaver
General
1 40 (70.18%) Marketing
2 7 (12.28%) Retail
3 6 (10.53%) Italian Language
4 5 (8.77%) Finance
5 4 (7.02%) Telecoms
5 4 (7.02%) Advertising
5 4 (7.02%) Norwegian Language
5 4 (7.02%) Danish Language
5 4 (7.02%) Swedish Language
6 3 (5.26%) French Language
6 3 (5.26%) German Language
6 3 (5.26%) Portuguese Language
7 2 (3.51%) Legal
7 2 (3.51%) Banking
8 1 (1.75%) Multimedia
8 1 (1.75%) Manufacturing
8 1 (1.75%) Games
8 1 (1.75%) Pharmaceutical
8 1 (1.75%) Automotive
8 1 (1.75%) Spanish Language
Job Titles
1 8 (14.04%) Product Manager
2 7 (12.28%) Designer
2 7 (12.28%) Marketing Manager
2 7 (12.28%) Social Media Manager
3 6 (10.53%) E-Commerce Manager
4 5 (8.77%) Digital Marketing Executive
4 5 (8.77%) Marketing Executive
4 5 (8.77%) Analyst
5 4 (7.02%) Junior
6 3 (5.26%) Data Analyst
6 3 (5.26%) Junior Designer
6 3 (5.26%) Digital Designer
7 2 (3.51%) Web Marketing Executive
7 2 (3.51%) Senior Architect
7 2 (3.51%) Web Designer
7 2 (3.51%) Senior Solutions Architect
7 2 (3.51%) Web Analyst
7 2 (3.51%) Architect
7 2 (3.51%) Solutions Architect
8 1 (1.75%) Support Engineer
Libraries, Frameworks & Software Standards
1 6 (10.53%) HTML
2 5 (8.77%) CSS
3 2 (3.51%) Middleware
3 2 (3.51%) SAP PI
4 1 (1.75%) HTML5
4 1 (1.75%) CSS3
4 1 (1.75%) SAML
4 1 (1.75%) COM
Miscellaneous
1 7 (12.28%) Digital Media
1 7 (12.28%) Mobile App
2 5 (8.77%) Analytical Skills
3 4 (7.02%) Blog
4 2 (3.51%) Social Network
4 2 (3.51%) Copywriting
4 2 (3.51%) Data Centre
4 2 (3.51%) Enterprise Software
4 2 (3.51%) Foreign Exchange (FX)
4 2 (3.51%) SCADA
5 1 (1.75%) Mathematics
5 1 (1.75%) EPoS
5 1 (1.75%) Photography
5 1 (1.75%) User Experience
5 1 (1.75%) Visualisation
5 1 (1.75%) Hybrid Cloud
Operating Systems
1 3 (5.26%) Linux
2 1 (1.75%) Windows
Processes & Methodologies
1 23 (40.35%) Digital Marketing
2 22 (38.60%) E-Commerce
3 18 (31.58%) Analytics
4 14 (24.56%) Web Analytics
5 10 (17.54%) Content Management
5 10 (17.54%) Project Management
5 10 (17.54%) CRM
5 10 (17.54%) Marketing Strategy
6 9 (15.79%) SEO
7 7 (12.28%) B2B
7 7 (12.28%) Agile Software Development
7 7 (12.28%) Social Media Marketing
8 6 (10.53%) GAP Analysis
9 5 (8.77%) B2C
9 5 (8.77%) Product Management
9 5 (8.77%) Online Marketing
10 4 (7.02%) Information Management
11 3 (5.26%) Speech Recognition
11 3 (5.26%) Email Marketing
11 3 (5.26%) Campaign Management
Programming Languages
1 4 (7.02%) SQL
2 3 (5.26%) JavaScript
3 1 (1.75%) C
Qualifications
1 4 (7.02%) Degree
2 1 (1.75%) CIPD
Quality Assurance & Compliance
1 2 (3.51%) Solvency II
System Software
1 4 (7.02%) VMware Infrastructure
2 1 (1.75%) Active Directory
Systems Management
1 3 (5.26%) Cisco IPCC
2 2 (3.51%) Cisco UCCE
3 1 (1.75%) Cisco UCCX
3 1 (1.75%) Systems Management Server (SMS)
Vendors
1 15 (26.32%) Google
2 9 (15.79%) Microsoft
2 9 (15.79%) Facebook
2 9 (15.79%) Twitter
3 8 (14.04%) Eloqua
4 7 (12.28%) Spiceworks
4 7 (12.28%) Adobe
4 7 (12.28%) Salesforce.com
5 6 (10.53%) Omniture
6 4 (7.02%) VMware
6 4 (7.02%) Veritas
7 3 (5.26%) Cisco
7 3 (5.26%) Maxymiser
7 3 (5.26%) Tealeaf
8 2 (3.51%) Pega
8 2 (3.51%) Sitecore
8 2 (3.51%) hybris
8 2 (3.51%) FatWire
8 2 (3.51%) Oracle
8 2 (3.51%) SAP