The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Social Media
Rank 99 111 136
Rank change year-on-year
+12 +25
Contract jobs citing Social Media 24 20 10
As % of all contract IT jobs located in Berkshire 0.98% 0.78% 0.32%
As % of the Miscellaneous category 3.46% 3.15% 1.35%
Number of daily rates quoted 10 5 4
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£295 £325 £350
Average daily rate % change year-on-year
-9.23% -7.14%
90% offered a daily rate of more than £250 £325 £175
10% offered a daily rate of more than £353 £375 £473
UK excluding London average daily rate £290 £330 £300
% change year-on-year
-12.12% +10.00%
Number of hourly rates quoted 2 0 0
Average hourly rate £24.75 - -
UK excluding London average hourly rate £17.50 £17.69 £25.00
% change year-on-year
-1.07% -29.24%
Social Media
South East

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Berkshire region.

Miscellaneous Category
Berkshire
Contract IT job ads with a match in the
Miscellaneous category
693 635 742
As % of all contract IT jobs located in Berkshire 28.24% 24.61% 23.71%
Number of daily rates quoted 358 311 294
Average daily rate £375 £375 £375
90% offered a daily rate of more than £239 £225 £225
10% offered a daily rate of more than £501 £488 £500
UK excluding London average daily rate £350 £350 £345
% change year-on-year
- +1.44%
Number of hourly rates quoted 17 24 27
Average hourly rate £15.50 £17.50 £22.00
Average hourly rate % change year-on-year
-11.42% -20.45%
90% offered a hourly rate of more than £10.50 £12.77 £12.10
10% offered a hourly rate of more than £42.40 £41.10 £50.00
UK excluding London average hourly rate £18.90 £17.50 £26.00
% change year-on-year
+8.00% -32.69%

Social Media
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Berkshire region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Berkshire

Social Media
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Berkshire region.

Social Media Daily Rate Trend in Berkshire

Social Media
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Berkshire region.

Social Media Hourly Rate Trend in Berkshire

Social Media
Hourly Rate Histogram in Berkshire

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Social Media across the Berkshire region over the 3 months to 19 September 2014.

Social Media Hourly Rate Histogram in Berkshire

Social Media
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the Berkshire region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidenhead -1 4 £270 -16.92%
Newbury - 4 - -
Reading +11 2 - -
Slough - 2 - -
Windsor - - - - 1
Wokingham - - - - 1
Social Media
South East

Social Media
Top 30 Related IT Skills in Berkshire

For the 6 months to 19 September 2014, IT contractor jobs across the Berkshire region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 45 (88.24%) Marketing
2 26 (50.98%) Digital Marketing
3 22 (43.14%) E-Commerce
4 19 (37.25%) Analytics
5 14 (27.45%) Email Marketing
5 14 (27.45%) Degree
6 13 (25.49%) HTML
6 13 (25.49%) CMS
7 12 (23.53%) SEO
7 12 (23.53%) Web Analytics
7 12 (23.53%) Google
8 11 (21.57%) Google Analytics
8 11 (21.57%) Analytical Skills
9 10 (19.61%) Pharmaceutical
9 10 (19.61%) CRM
10 9 (17.65%) Agile Software Development
11 8 (15.69%) Project Management
11 8 (15.69%) Online Marketing
12 7 (13.73%) WebTrends
12 7 (13.73%) Campaign Management
13 6 (11.76%) Finance
13 6 (11.76%) Data Modelling
13 6 (11.76%) SiteCatalyst
13 6 (11.76%) Mobile App
13 6 (11.76%) Visualisation
13 6 (11.76%) Drupal
14 5 (9.80%) Customer Analytics
14 5 (9.80%) Social Media Marketing
14 5 (9.80%) Hitwise
14 5 (9.80%) Continuous Improvement

Social Media
Top Related IT Skills in Berkshire by Category

For the 6 months to 19 September 2014, IT contractor jobs across the Berkshire region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 13 (25.49%) CMS
2 6 (11.76%) Drupal
3 3 (5.88%) IBM Notes
3 3 (5.88%) SharePoint
3 3 (5.88%) Magnolia
4 1 (1.96%) Umbraco
4 1 (1.96%) IIS
Applications
1 2 (3.92%) MS Visio
1 2 (3.92%) MS PowerPoint
2 1 (1.96%) Photoshop
Business Applications
1 11 (21.57%) Google Analytics
2 7 (13.73%) WebTrends
3 6 (11.76%) SiteCatalyst
4 3 (5.88%) Oracle CRM
Cloud Services
1 1 (1.96%) Microsoft Azure
Communications & Networking
1 2 (3.92%) Internet
2 1 (1.96%) Intranet
2 1 (1.96%) FTP
2 1 (1.96%) DNS
Database & Business Intelligence
1 5 (9.80%) Data Mining
2 1 (1.96%) SQL Server Analysis Services
2 1 (1.96%) SQL Server 2008
2 1 (1.96%) SQL Server 2012
2 1 (1.96%) SQL Server
Development Applications
1 1 (1.96%) Jenkins
1 1 (1.96%) Visual Studio
General
1 45 (88.24%) Marketing
2 10 (19.61%) Pharmaceutical
3 6 (11.76%) Finance
4 4 (7.84%) French Language
5 3 (5.88%) Dutch Language
5 3 (5.88%) Retail
5 3 (5.88%) Legal
6 2 (3.92%) Multimedia
6 2 (3.92%) German Language
6 2 (3.92%) Italian Language
7 1 (1.96%) Portuguese Language
7 1 (1.96%) Spanish Language
7 1 (1.96%) Games
7 1 (1.96%) Advertising
7 1 (1.96%) Automotive
Job Titles
1 7 (13.73%) Analyst
1 7 (13.73%) Social Media Manager
2 5 (9.80%) CRM Manager
2 5 (9.80%) Coordinator
3 4 (7.84%) Marketing Manager
4 3 (5.88%) Marketing Executive
4 3 (5.88%) Digital Marketing Executive
4 3 (5.88%) Business Manager
4 3 (5.88%) Relationships Manager
4 3 (5.88%) Developer
5 2 (3.92%) Web Developer
5 2 (3.92%) Project Manager
5 2 (3.92%) Content Manager
5 2 (3.92%) Digital Marketing Manager
5 2 (3.92%) Digital Project Manager
6 1 (1.96%) Web Content Manager
6 1 (1.96%) Web Manager
6 1 (1.96%) Digital Producer
6 1 (1.96%) User Experience Designer
6 1 (1.96%) Designer
Libraries, Frameworks & Software Standards
1 13 (25.49%) HTML
2 4 (7.84%) Web Services
3 3 (5.88%) ATL
3 3 (5.88%) Flash
3 3 (5.88%) .NET
4 1 (1.96%) .NET Framework
4 1 (1.96%) jQuery
4 1 (1.96%) WCF
4 1 (1.96%) WPF
4 1 (1.96%) Silverlight
4 1 (1.96%) REST
4 1 (1.96%) HTML5
4 1 (1.96%) ASP.NET
4 1 (1.96%) CSS
4 1 (1.96%) XML
4 1 (1.96%) XSLT
4 1 (1.96%) Ajax
Miscellaneous
1 11 (21.57%) Analytical Skills
2 6 (11.76%) Mobile App
2 6 (11.76%) Visualisation
3 5 (9.80%) EPoS
3 5 (9.80%) User Experience
4 4 (7.84%) Blog
5 2 (3.92%) Smartphone
6 1 (1.96%) Copywriting
6 1 (1.96%) Wiki
6 1 (1.96%) FMCG
6 1 (1.96%) Computer Science
6 1 (1.96%) Open Source
6 1 (1.96%) Management Information System
6 1 (1.96%) Xbox
Operating Systems
1 1 (1.96%) Windows
Processes & Methodologies
1 26 (50.98%) Digital Marketing
2 22 (43.14%) E-Commerce
3 19 (37.25%) Analytics
4 14 (27.45%) Email Marketing
5 12 (23.53%) SEO
5 12 (23.53%) Web Analytics
6 10 (19.61%) CRM
7 9 (17.65%) Agile Software Development
8 8 (15.69%) Project Management
8 8 (15.69%) Online Marketing
9 7 (13.73%) Campaign Management
10 6 (11.76%) Data Modelling
11 5 (9.80%) Customer Analytics
11 5 (9.80%) Social Media Marketing
11 5 (9.80%) Continuous Improvement
11 5 (9.80%) Data Analysis
11 5 (9.80%) Stakeholder Management
12 4 (7.84%) B2B
12 4 (7.84%) B2C
12 4 (7.84%) Pay per click
Programming Languages
1 4 (7.84%) PHP
2 3 (5.88%) Java
2 3 (5.88%) JavaScript
2 3 (5.88%) C#
3 1 (1.96%) PowerShell
3 1 (1.96%) SQL
Qualifications
1 14 (27.45%) Degree
2 3 (5.88%) PMP
2 3 (5.88%) PMI Certification
Systems Management
1 1 (1.96%) Opscode Chef
1 1 (1.96%) Puppet
Vendors
1 12 (23.53%) Google
2 5 (9.80%) Hitwise
3 3 (5.88%) Oracle
3 3 (5.88%) Lotus
3 3 (5.88%) Salesforce.com
4 2 (3.92%) Twitter
5 1 (1.96%) Omniture
5 1 (1.96%) Facebook
5 1 (1.96%) hybris