The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 27 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Jun 2016
Same period 2015 Same period 2014
Social Media
Rank 105 96 87
Rank change year-on-year
-9 -9
Contract jobs citing Social Media 16 20 31
As % of all contract IT jobs located in Berkshire 0.67% 0.83% 1.24%
As % of the Miscellaneous category 2.18% 2.68% 4.23%
Number of daily rates quoted 12 14 14
Median daily rate £195 £335 £325
Median daily rate % change year-on-year
-41.79% +3.07%
90% offered a daily rate of more than £135 £211 £190
10% offered a daily rate of more than £335 £465 £375
UK excluding London median daily rate £350 £350 £325
% change year-on-year
- +7.69%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £42.65 £16.00 £11.00
% change year-on-year
+166.56% +45.45%
Social Media
South East

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Berkshire region.

Miscellaneous Category
Berkshire
Contract IT job ads with a match in the
Miscellaneous category
733 746 732
As % of all contract IT jobs located in Berkshire 30.80% 30.99% 29.33%
Number of daily rates quoted 390 344 356
Median daily rate £400 £400 £350
Median daily rate % change year-on-year
- +14.28%
90% offered a daily rate of more than £250 £225 £193
10% offered a daily rate of more than £550 £500 £501
UK excluding London median daily rate £390 £375 £350
% change year-on-year
+4.00% +7.14%
Number of hourly rates quoted 34 22 18
Median hourly rate £15.00 £17.50 £17.00
Median hourly rate % change year-on-year
-14.28% +2.94%
90% offered a hourly rate of more than £11.95 £12.60 £11.33
10% offered a hourly rate of more than £32.00 £39.00 £22.50
UK excluding London median hourly rate £23.00 £18.47 £21.00
% change year-on-year
+24.52% -12.04%

Social Media
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Berkshire

Social Media
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Berkshire region.

Social Media Daily Rate Trend in Berkshire

Social Media
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the Berkshire region over the 3 months to 27 June 2016.

Social Media Daily Rate Histogram in Berkshire

Social Media
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Berkshire region.

Social Media Hourly Rate Trend in Berkshire

Social Media
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Berkshire region over the 3 months to 27 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading 0 9 £195 -32.17% 4
Bracknell -11 3 £125 -62.68%
Maidenhead -2 1 - - 1
Newbury - 1 - -
Social Media
South East

Social Media
Top 30 Related IT Skills in Berkshire

For the 6 months to 27 June 2016, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Social Media.

1 22 (78.57%) SEO
1 22 (78.57%) Marketing
2 21 (75.00%) Digital Marketing
3 17 (60.71%) Pay per click
4 15 (53.57%) Degree
4 15 (53.57%) Online Marketing
5 13 (46.43%) Email Marketing
6 12 (42.86%) German Language
6 12 (42.86%) Project Planning
6 12 (42.86%) Salesforce.com
6 12 (42.86%) B2B
6 12 (42.86%) SaaS
6 12 (42.86%) Digital Media
6 12 (42.86%) Marketo
6 12 (42.86%) Brand Awareness
6 12 (42.86%) Marketing Automation
6 12 (42.86%) Data Acquisition
6 12 (42.86%) Integrated Marketing
7 7 (25.00%) Analytics
8 6 (21.43%) E-Commerce
9 5 (17.86%) CMS
10 4 (14.29%) Magnolia
10 4 (14.29%) Line Management
11 3 (10.71%) Drupal
11 3 (10.71%) Content Management
11 3 (10.71%) Spanish Language
11 3 (10.71%) Blog
12 2 (7.14%) Social Network
12 2 (7.14%) Italian Language
12 2 (7.14%) Polish Language

Social Media
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (17.86%) CMS
2 4 (14.29%) Magnolia
3 3 (10.71%) Drupal
4 2 (7.14%) IBM Notes
5 1 (3.57%) Apache
5 1 (3.57%) Community Server
5 1 (3.57%) Oracle Workflow
5 1 (3.57%) WebLogic
5 1 (3.57%) WebLogic Portal
Applications
1 2 (7.14%) Adobe Illustrator
2 1 (3.57%) Adobe After Effects
2 1 (3.57%) Adobe Creative Suite
2 1 (3.57%) Photoshop
Cloud Services
1 12 (42.86%) SaaS
2 1 (3.57%) Google Analytics
2 1 (3.57%) IaaS
Communications & Networking
1 1 (3.57%) Internet
Database & Business Intelligence
1 2 (7.14%) Data Mining
2 1 (3.57%) Oracle Database
2 1 (3.57%) Oracle Database 11g
Development Applications
1 1 (3.57%) Dreamweaver
General
1 22 (78.57%) Marketing
2 12 (42.86%) Brand Awareness
2 12 (42.86%) German Language
3 3 (10.71%) Spanish Language
4 2 (7.14%) Advertising
4 2 (7.14%) Italian Language
4 2 (7.14%) Polish Language
4 2 (7.14%) Portuguese Language
5 1 (3.57%) Games
5 1 (3.57%) Multimedia
5 1 (3.57%) Publishing
Job Titles
1 8 (28.57%) Marketing Manager
2 3 (10.71%) Marketing Officer
3 2 (7.14%) Content Manager
3 2 (7.14%) Designer
3 2 (7.14%) Digital Content Manager
3 2 (7.14%) Digital Executive
3 2 (7.14%) Digital Marketing Executive
3 2 (7.14%) Digital Marketing Manager
3 2 (7.14%) Marketing Assistant
3 2 (7.14%) Marketing Executive
4 1 (3.57%) Consultant
4 1 (3.57%) Graphic Designer
4 1 (3.57%) IT Manager
4 1 (3.57%) Junior
4 1 (3.57%) Oracle Consultant
4 1 (3.57%) Oracle Technical Consultant
4 1 (3.57%) Project Manager
4 1 (3.57%) Technical Consultant
4 1 (3.57%) Web Manager
4 1 (3.57%) Web Project Manager
Libraries, Frameworks & Software Standards
1 1 (3.57%) Ajax
1 1 (3.57%) CSS
1 1 (3.57%) HTML
1 1 (3.57%) J2EE
1 1 (3.57%) jQuery
1 1 (3.57%) JSP
1 1 (3.57%) Servlets
1 1 (3.57%) Web Services
1 1 (3.57%) WebCenter
1 1 (3.57%) XHTML
1 1 (3.57%) XML
Miscellaneous
1 12 (42.86%) Digital Media
2 3 (10.71%) Blog
3 2 (7.14%) Analytical Skills
3 2 (7.14%) Mobile App
3 2 (7.14%) Social Network
4 1 (3.57%) Hybrid Cloud
4 1 (3.57%) Motion Graphics
4 1 (3.57%) Photography
4 1 (3.57%) Virtual Team
4 1 (3.57%) W3C
Processes & Methodologies
1 22 (78.57%) SEO
2 21 (75.00%) Digital Marketing
3 17 (60.71%) Pay per click
4 15 (53.57%) Online Marketing
5 13 (46.43%) Email Marketing
6 12 (42.86%) B2B
6 12 (42.86%) Data Acquisition
6 12 (42.86%) Integrated Marketing
6 12 (42.86%) Marketing Automation
6 12 (42.86%) Project Planning
7 7 (25.00%) Analytics
8 6 (21.43%) E-Commerce
9 4 (14.29%) Line Management
10 3 (10.71%) Content Management
11 2 (7.14%) Display Advertising
11 2 (7.14%) ERP
11 2 (7.14%) Migration
11 2 (7.14%) Project Management
11 2 (7.14%) Strategic Planning
11 2 (7.14%) Web Analytics
Programming Languages
1 1 (3.57%) Java
1 1 (3.57%) JavaScript
Qualifications
1 15 (53.57%) Degree
Vendors
1 12 (42.86%) Marketo
1 12 (42.86%) Salesforce.com
2 2 (7.14%) Lotus
3 1 (3.57%) Adobe
3 1 (3.57%) Google
3 1 (3.57%) Oracle
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