The first table below looks at the prevalence of the term Social Media in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category for the Berkshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Social Media
Rank 115 116 119
Rank change year-on-year
+1 +3
Contract jobs citing Social Media 5 19 10
As % of all contract IT jobs located in Berkshire 0.209% 0.604% 0.336%
As % of the Miscellaneous category 1.116% 3.140% 1.757%
Number of daily rates quoted 0 9 6
Average daily rate - £275 £275
UK excluding London average daily rate £231 £275 £300
% change year-on-year
-15.90% -8.33%
Number of hourly rates quoted 0 2 1
Average hourly rate - £32.20 £14.50
Average hourly rate % change year-on-year
- +122.06%
UK excluding London average hourly rate £27.50 £11.25 £14.50
% change year-on-year
+144.44% -22.41%
All of the Miscellaneous Category
Berkshire
Contract IT job ads with a match in the
Miscellaneous category
448 605 569
As % of all contract IT jobs located in Berkshire 18.71% 19.24% 19.12%
Number of daily rates quoted 160 253 230
Average daily rate £375 £325 £340
Average daily rate % change year-on-year
+15.38% -4.41%
90% offered a daily rate of more than £213 £225 £213
10% offered a daily rate of more than £545 £450 £450
UK excluding London average daily rate £350 £345 £340
% change year-on-year
+1.44% +1.47%
Number of hourly rates quoted 28 31 34
Average hourly rate £18.00 £22.00 £20.00
Average hourly rate % change year-on-year
-18.18% +10.00%
90% offered a hourly rate of more than £15.00 £14.48 £11.50
10% offered a hourly rate of more than £41.00 £50.00 £40.00
UK excluding London average hourly rate £22.50 £22.50 £26.00
% change year-on-year
- -13.46%
Social Media
South East

Social Media
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Berkshire region as a proportion of the total demand within the Miscellaneous category.

Berkshire Social Media Jobs Demand Trend

Social Media
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Berkshire region.

Berkshire Social Media Daily Rate Trend

Social Media
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Berkshire region.

Berkshire Social Media Hourly Rate Trend

Social Media
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the Berkshire region over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Reading +15 3 - -
Wokingham +3 1 - -
Slough -11 1 - -
Social Media
South East

Social Media
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT contractor jobs across the Berkshire region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 4 (50.00%) Marketing
2 3 (37.50%) Google
2 3 (37.50%) Continuous Improvement
2 3 (37.50%) QA
2 3 (37.50%) SEO
2 3 (37.50%) Facebook
3 2 (25.00%) Analytics
3 2 (25.00%) Advertising
3 2 (25.00%) Content Management
3 2 (25.00%) Web Analytics
3 2 (25.00%) PHP
3 2 (25.00%) B2B
3 2 (25.00%) Pay per click
4 1 (12.50%) Telemarketing
4 1 (12.50%) Social Media Marketing
4 1 (12.50%) Web Development
4 1 (12.50%) WAI
4 1 (12.50%) Blog
4 1 (12.50%) Social Network
4 1 (12.50%) RIA
4 1 (12.50%) Email Marketing
4 1 (12.50%) Digital Marketing
4 1 (12.50%) jQuery
4 1 (12.50%) Product Marketing
4 1 (12.50%) Online Marketing
4 1 (12.50%) HTML5
4 1 (12.50%) W3C
4 1 (12.50%) Project Management
4 1 (12.50%) Telecoms
4 1 (12.50%) CSS

Social Media
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT contractor jobs across the Berkshire region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Development
1 1 (12.50%) jQuery
1 1 (12.50%) HTML5
1 1 (12.50%) CSS
1 1 (12.50%) XML
1 1 (12.50%) HTML
Application Platforms
1 1 (12.50%) CMS
General
1 4 (50.00%) Marketing
2 2 (25.00%) Advertising
3 1 (12.50%) Telecoms
3 1 (12.50%) Publishing
Job Titles
1 2 (25.00%) Marketing Manager
2 1 (12.50%) Online Marketing Manager
2 1 (12.50%) Head of Operations
2 1 (12.50%) Digital Project Manager
2 1 (12.50%) Project Manager
2 1 (12.50%) Developer
2 1 (12.50%) Web Developer
2 1 (12.50%) Communications Manager
Miscellaneous
1 1 (12.50%) Blog
1 1 (12.50%) Social Network
1 1 (12.50%) RIA
1 1 (12.50%) W3C
1 1 (12.50%) E-Learning
Processes & Methodologies
1 3 (37.50%) Continuous Improvement
1 3 (37.50%) SEO
2 2 (25.00%) Analytics
2 2 (25.00%) Content Management
2 2 (25.00%) Web Analytics
2 2 (25.00%) B2B
2 2 (25.00%) Pay per click
3 1 (12.50%) Telemarketing
3 1 (12.50%) Social Media Marketing
3 1 (12.50%) Web Development
3 1 (12.50%) Email Marketing
3 1 (12.50%) Digital Marketing
3 1 (12.50%) Product Marketing
3 1 (12.50%) Online Marketing
3 1 (12.50%) Project Management
3 1 (12.50%) E-Commerce
3 1 (12.50%) Migration
Programming Languages
1 2 (25.00%) PHP
2 1 (12.50%) JavaScript
Quality Assurance & Compliance
1 3 (37.50%) QA
2 1 (12.50%) WAI
Vendors
1 3 (37.50%) Google
1 3 (37.50%) Facebook
2 1 (12.50%) Twitter