The first table below looks at the prevalence of the term Social Media in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category for the Berkshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Social Media
Rank 84 116 125
Rank change year-on-year
+32 +9
Contract jobs citing Social Media 33 4 14
As % of all contract IT jobs located in Berkshire 1.34% 0.16% 0.44%
As % of the Miscellaneous category 6.32% 0.74% 2.26%
Number of daily rates quoted 16 0 6
Average daily rate
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of your Daily Rate
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£331 - £350
90% offered a daily rate of more than £190 - £300
10% offered a daily rate of more than £375 - £438
UK excluding London average daily rate £325 £300 £325
% change year-on-year
+8.33% -7.69%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £14.40
UK excluding London average hourly rate £11.00 £27.50 £14.40
% change year-on-year
-60.00% +90.97%
Miscellaneous Category
Berkshire
Contract IT job ads with a match in the
Miscellaneous category
522 537 619
As % of all contract IT jobs located in Berkshire 21.13% 22.14% 19.56%
Number of daily rates quoted 255 222 248
Average daily rate £350 £375 £350
Average daily rate % change year-on-year
-6.66% +7.14%
90% offered a daily rate of more than £200 £200 £200
10% offered a daily rate of more than £501 £500 £475
UK excluding London average daily rate £350 £350 £338
% change year-on-year
- +3.70%
Number of hourly rates quoted 12 27 27
Average hourly rate £16.50 £16.72 £25.75
Average hourly rate % change year-on-year
-1.31% -35.06%
90% offered a hourly rate of more than £11.05 £9.10 £14.51
10% offered a hourly rate of more than £41.60 £37.50 £47.50
UK excluding London average hourly rate £21.00 £20.50 £26.00
% change year-on-year
+2.43% -21.15%
Social Media
South East

Social Media
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Berkshire region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Berkshire

Social Media
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Berkshire region.

Social Media Daily Rate Trend in Berkshire

Social Media
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the Berkshire region over the 3 months to 23 July 2014.

Social Media Daily Rate Histogram in Berkshire

Social Media
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Berkshire region.

Social Media Hourly Rate Trend in Berkshire

Social Media
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the Berkshire region over the 3 months to 23 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidenhead - 7 £190 - 1
Reading +14 6 £350 - 2
Wokingham - 2 £289 -
Slough +2 1 - - 1
Ascot - - - -
Social Media
South East

Social Media
Top 30 Related IT Skills in Berkshire

For the 6 months to 23 July 2014, IT contractor jobs across the Berkshire region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 37 (84.09%) Marketing
2 25 (56.82%) Digital Marketing
3 18 (40.91%) E-Commerce
4 17 (38.64%) Analytics
5 13 (29.55%) HTML
5 13 (29.55%) Degree
5 13 (29.55%) Web Analytics
6 12 (27.27%) CMS
7 11 (25.00%) Email Marketing
8 10 (22.73%) Google
8 10 (22.73%) SEO
9 9 (20.45%) Pharmaceutical
9 9 (20.45%) Google Analytics
10 8 (18.18%) CRM
11 7 (15.91%) WebTrends
12 6 (13.64%) Data Modelling
12 6 (13.64%) Drupal
12 6 (13.64%) Visualisation
12 6 (13.64%) Online Marketing
12 6 (13.64%) SiteCatalyst
12 6 (13.64%) Mobile App
13 5 (11.36%) Customer Analytics
13 5 (11.36%) Social Media Marketing
13 5 (11.36%) Hitwise
13 5 (11.36%) Content Management
13 5 (11.36%) Data Analysis
13 5 (11.36%) Data Mining
13 5 (11.36%) EPoS
13 5 (11.36%) Finance
13 5 (11.36%) Agile Software Development

Social Media
Top Related IT Skills in Berkshire by Category

For the 6 months to 23 July 2014, IT contractor jobs across the Berkshire region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 12 (27.27%) CMS
2 6 (13.64%) Drupal
3 4 (9.09%) SharePoint
4 3 (6.82%) Magnolia
4 3 (6.82%) IBM Notes
5 1 (2.27%) IIS
5 1 (2.27%) Lync
Applications
1 2 (4.55%) MS Visio
1 2 (4.55%) MS PowerPoint
2 1 (2.27%) MS Office
2 1 (2.27%) MS Excel
Business Applications
1 9 (20.45%) Google Analytics
2 7 (15.91%) WebTrends
3 6 (13.64%) SiteCatalyst
4 3 (6.82%) Oracle CRM
Cloud Services
1 2 (4.55%) Office 365
2 1 (2.27%) Microsoft Azure
Communications & Networking
1 1 (2.27%) DNS
Database & Business Intelligence
1 5 (11.36%) Data Mining
2 1 (2.27%) SQL Server Analysis Services
2 1 (2.27%) SQL Server 2008
2 1 (2.27%) SQL Server 2012
2 1 (2.27%) SQL Server
Development Applications
1 1 (2.27%) Visual Studio
1 1 (2.27%) Jenkins
General
1 37 (84.09%) Marketing
2 9 (20.45%) Pharmaceutical
3 5 (11.36%) Finance
4 4 (9.09%) French Language
5 3 (6.82%) German Language
5 3 (6.82%) Dutch Language
5 3 (6.82%) Legal
5 3 (6.82%) Telecoms
5 3 (6.82%) Retail
6 2 (4.55%) Multimedia
6 2 (4.55%) Italian Language
7 1 (2.27%) Portuguese Language
7 1 (2.27%) Spanish Language
7 1 (2.27%) Czech Language
7 1 (2.27%) Billing
7 1 (2.27%) Advertising
7 1 (2.27%) Games
Job Titles
1 6 (13.64%) Analyst
1 6 (13.64%) Social Media Manager
2 3 (6.82%) Digital Marketing Executive
2 3 (6.82%) Marketing Executive
2 3 (6.82%) Relationships Manager
2 3 (6.82%) Marketing Manager
2 3 (6.82%) Business Manager
2 3 (6.82%) Developer
3 2 (4.55%) Project Manager
3 2 (4.55%) Deployment Specialist
3 2 (4.55%) CRM Manager
3 2 (4.55%) Web Developer
3 2 (4.55%) Digital Project Manager
3 2 (4.55%) Designer
3 2 (4.55%) Content Manager
4 1 (2.27%) User Experience Designer
4 1 (2.27%) Digital Producer
4 1 (2.27%) Consultant
4 1 (2.27%) Senior Manager
4 1 (2.27%) Solutions Designer
Libraries, Frameworks & Software Standards
1 13 (29.55%) HTML
2 4 (9.09%) Web Services
3 3 (6.82%) .NET
3 3 (6.82%) ATL
3 3 (6.82%) Flash
4 2 (4.55%) CSS
5 1 (2.27%) ASP.NET
5 1 (2.27%) XML
5 1 (2.27%) XSLT
5 1 (2.27%) SAML
5 1 (2.27%) Middleware
5 1 (2.27%) Ajax
5 1 (2.27%) .NET Framework
5 1 (2.27%) WCF
5 1 (2.27%) WPF
5 1 (2.27%) Silverlight
5 1 (2.27%) jQuery
5 1 (2.27%) HTML5
5 1 (2.27%) REST
Miscellaneous
1 6 (13.64%) Visualisation
1 6 (13.64%) Mobile App
2 5 (11.36%) EPoS
3 3 (6.82%) Blog
4 2 (4.55%) Smartphone
5 1 (2.27%) Computer Science
5 1 (2.27%) Wiki
5 1 (2.27%) Management Information System
5 1 (2.27%) Xbox
5 1 (2.27%) Open Source
Operating Systems
1 2 (4.55%) Windows
Processes & Methodologies
1 25 (56.82%) Digital Marketing
2 18 (40.91%) E-Commerce
3 17 (38.64%) Analytics
4 13 (29.55%) Web Analytics
5 11 (25.00%) Email Marketing
6 10 (22.73%) SEO
7 8 (18.18%) CRM
8 6 (13.64%) Data Modelling
8 6 (13.64%) Online Marketing
9 5 (11.36%) Customer Analytics
9 5 (11.36%) Agile Software Development
9 5 (11.36%) Content Management
9 5 (11.36%) Data Analysis
9 5 (11.36%) Social Media Marketing
10 4 (9.09%) Customer Insight
10 4 (9.09%) Pay per click
10 4 (9.09%) B2B
10 4 (9.09%) B2C
10 4 (9.09%) Project Management
10 4 (9.09%) Campaign Management
Programming Languages
1 4 (9.09%) PHP
2 3 (6.82%) C#
2 3 (6.82%) Java
2 3 (6.82%) JavaScript
3 2 (4.55%) PowerShell
4 1 (2.27%) SQL
Qualifications
1 13 (29.55%) Degree
2 3 (6.82%) PMP
2 3 (6.82%) PMI Certification
System Software
1 1 (2.27%) Active Directory
1 1 (2.27%) Shibboleth
Systems Management
1 1 (2.27%) Puppet
1 1 (2.27%) Opscode Chef
1 1 (2.27%) Forefront Identity Manager
Vendors
1 10 (22.73%) Google
2 5 (11.36%) Hitwise
3 3 (6.82%) Oracle
3 3 (6.82%) Lotus
3 3 (6.82%) Salesforce.com
4 2 (4.55%) Microsoft
4 2 (4.55%) Twitter
5 1 (2.27%) Facebook
5 1 (2.27%) Omniture
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