The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Berkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 31 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
31 Aug 2016
Same period 2015 Same period 2014
Social Media
Rank 103 84 99
Rank change year-on-year
-19 +15
Contract jobs citing Social Media 15 42 23
As % of all contract IT jobs located in Berkshire 0.66% 1.61% 0.95%
As % of the Miscellaneous category 2.15% 5.30% 3.04%
Number of daily rates quoted 10 30 12
Median daily rate £235 £288 £350
Median daily rate % change year-on-year
-18.26% -17.85%
90% offered a daily rate of more than £187 £175 £277
10% offered a daily rate of more than £425 £500 £375
UK excluding London median daily rate £335 £450 £325
% change year-on-year
-25.55% +38.46%
Number of hourly rates quoted 0 2 1
Median hourly rate - £17.00 £12.00
Median hourly rate % change year-on-year
- +41.66%
UK excluding London median hourly rate £18.00 £16.00 £12.00
% change year-on-year
+12.50% +33.33%
Social Media
South East

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Berkshire region.

Miscellaneous Category
Berkshire
Contract IT job ads with a match in the
Miscellaneous category
697 792 757
As % of all contract IT jobs located in Berkshire 30.68% 30.38% 31.18%
Number of daily rates quoted 339 430 389
Median daily rate £413 £410 £375
Median daily rate % change year-on-year
+0.49% +9.45%
90% offered a daily rate of more than £255 £220 £225
10% offered a daily rate of more than £575 £527 £501
UK excluding London median daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 47 35 18
Median hourly rate £21.75 £20.00 £16.00
Median hourly rate % change year-on-year
+8.75% +25.00%
90% offered a hourly rate of more than £12.00 £12.80 £11.30
10% offered a hourly rate of more than £43.28 £37.00 £44.50
UK excluding London median hourly rate £22.25 £20.00 £19.00
% change year-on-year
+11.25% +5.26%

Social Media
Jobs Demand Trend in Berkshire

The demand trend of contract jobs across the Berkshire region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Berkshire

Social Media
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Berkshire region.

Social Media Daily Rate Trend in Berkshire

Social Media
Daily Rate Histogram in Berkshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the Berkshire region over the 3 months to 31 August 2016.

Social Media Daily Rate Histogram in Berkshire

Social Media
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Berkshire region.

Social Media Hourly Rate Trend in Berkshire

Social Media
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Berkshire region over the 3 months to 31 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +10 12 £195 -32.17%
Social Media
South East

Social Media
Top 30 Related IT Skills in Berkshire

For the 6 months to 31 August 2016, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Social Media.

1 25 (78.13%) Marketing
2 20 (62.50%) Digital Marketing
3 18 (56.25%) SEO
4 17 (53.13%) Degree
5 15 (46.88%) B2B
5 15 (46.88%) Marketing Automation
6 13 (40.63%) Data Acquisition
6 13 (40.63%) Brand Awareness
6 13 (40.63%) Digital Media
6 13 (40.63%) Marketo
6 13 (40.63%) Email Marketing
6 13 (40.63%) German Language
6 13 (40.63%) Online Marketing
6 13 (40.63%) SaaS
6 13 (40.63%) Salesforce.com
6 13 (40.63%) Project Planning
6 13 (40.63%) Pay per click
6 13 (40.63%) Integrated Marketing
7 10 (31.25%) Analytics
8 5 (15.63%) HTML
8 5 (15.63%) CSS
9 4 (12.50%) CRM
9 4 (12.50%) CMS
9 4 (12.50%) Agile Software Development
9 4 (12.50%) Blog
9 4 (12.50%) Mobile App
9 4 (12.50%) User Experience
9 4 (12.50%) Analytical Skills
10 3 (9.38%) Adobe Creative Suite
10 3 (9.38%) Social Media Marketing

Social Media
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (12.50%) CMS
2 2 (6.25%) Drupal
2 2 (6.25%) IBM Notes
2 2 (6.25%) Magnolia
3 1 (3.13%) Apache
3 1 (3.13%) Community Server
3 1 (3.13%) Oracle Workflow
3 1 (3.13%) WebLogic
3 1 (3.13%) WebLogic Portal
Applications
1 3 (9.38%) Adobe Creative Suite
1 3 (9.38%) MS Excel
1 3 (9.38%) MS Office
2 2 (6.25%) Adobe Illustrator
3 1 (3.13%) Adobe After Effects
3 1 (3.13%) MS PowerPoint
3 1 (3.13%) Photoshop
Business Applications
1 1 (3.13%) SAP Oil and Gas
1 1 (3.13%) Sprinklr
1 1 (3.13%) WebTrends
Cloud Services
1 13 (40.63%) SaaS
2 3 (9.38%) Google Analytics
3 1 (3.13%) Microsoft Azure
3 1 (3.13%) Yammer
Communications & Networking
1 1 (3.13%) Internet
Database & Business Intelligence
1 2 (6.25%) Big Data
2 1 (3.13%) BusinessObjects
2 1 (3.13%) GIS
2 1 (3.13%) Oracle Database
2 1 (3.13%) Oracle Database 11g
Development Applications
1 1 (3.13%) Dreamweaver
General
1 25 (78.13%) Marketing
2 13 (40.63%) Brand Awareness
2 13 (40.63%) German Language
3 2 (6.25%) Advertising
3 2 (6.25%) Polish Language
3 2 (6.25%) Publishing
3 2 (6.25%) Retail
4 1 (3.13%) Multimedia
Job Titles
1 10 (31.25%) Marketing Manager
2 5 (15.63%) Designer
3 3 (9.38%) Analyst
3 3 (9.38%) Business Analyst
3 3 (9.38%) Digital Marketing Manager
3 3 (9.38%) Graphic Designer
3 3 (9.38%) Marketing Officer
4 2 (6.25%) Content Manager
4 2 (6.25%) Digital Analyst
4 2 (6.25%) Digital Business Analyst
4 2 (6.25%) Digital Content Manager
4 2 (6.25%) Email Marketing Manager
4 2 (6.25%) Marketing Assistant
4 2 (6.25%) Web Designer
4 2 (6.25%) Web Manager
4 2 (6.25%) Web Marketing Manager
5 1 (3.13%) Head of Digital
5 1 (3.13%) Junior Designer
5 1 (3.13%) Marketing Specialist
5 1 (3.13%) WebCenter Consultant
Libraries, Frameworks & Software Standards
1 5 (15.63%) CSS
1 5 (15.63%) HTML
2 1 (3.13%) Ajax
2 1 (3.13%) J2EE
2 1 (3.13%) jQuery
2 1 (3.13%) JSP
2 1 (3.13%) Servlets
2 1 (3.13%) Web Services
2 1 (3.13%) WebCenter
2 1 (3.13%) XHTML
2 1 (3.13%) XML
Miscellaneous
1 13 (40.63%) Digital Media
2 4 (12.50%) Analytical Skills
2 4 (12.50%) Blog
2 4 (12.50%) Mobile App
2 4 (12.50%) User Experience
3 2 (6.25%) Animation
3 2 (6.25%) Smart Meter
3 2 (6.25%) Video Editing
4 1 (3.13%) Data Centre
4 1 (3.13%) Graphic Design
4 1 (3.13%) Motion Graphics
4 1 (3.13%) Photography
4 1 (3.13%) W3C
Processes & Methodologies
1 20 (62.50%) Digital Marketing
2 18 (56.25%) SEO
3 15 (46.88%) B2B
3 15 (46.88%) Marketing Automation
4 13 (40.63%) Data Acquisition
4 13 (40.63%) Email Marketing
4 13 (40.63%) Integrated Marketing
4 13 (40.63%) Online Marketing
4 13 (40.63%) Pay per click
4 13 (40.63%) Project Planning
5 10 (31.25%) Analytics
6 4 (12.50%) Agile Software Development
6 4 (12.50%) CRM
7 3 (9.38%) E-Commerce
7 3 (9.38%) ITIL
7 3 (9.38%) Migration
7 3 (9.38%) Project Management
7 3 (9.38%) Social Media Marketing
7 3 (9.38%) Web Analytics
7 3 (9.38%) Workflow
Programming Languages
1 2 (6.25%) Java
2 1 (3.13%) JavaScript
Qualifications
1 17 (53.13%) Degree
Quality Assurance & Compliance
1 1 (3.13%) ISO 9001
Vendors
1 13 (40.63%) Marketo
1 13 (40.63%) Salesforce.com
2 3 (9.38%) Adobe
2 3 (9.38%) Google
2 3 (9.38%) Microsoft
3 2 (6.25%) Lotus
3 2 (6.25%) Tableau
4 1 (3.13%) ESRI
4 1 (3.13%) Facebook
4 1 (3.13%) Oracle
4 1 (3.13%) SAP
4 1 (3.13%) Twitter