The table below looks at the prevalence of the term Social Media in IT contracts advertised for the Berkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 2 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Oct 2014
Same period 2013 Same period 2012
Social Media
Rank 99 113 134
Rank change year-on-year
+14 +21
Contract jobs citing Social Media 21 19 8
As % of all contract IT jobs located in Berkshire 0.86% 0.73% 0.26%
As % of the Miscellaneous category 2.85% 2.86% 1.11%
Number of daily rates quoted 7 6 3
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£290 £350 £350
Average daily rate % change year-on-year
-17.14% -
90% offered a daily rate of more than £250 £325 £150
10% offered a daily rate of more than £328 £375 £490
UK excluding London average daily rate £295 £325 £300
% change year-on-year
-9.38% +8.33%
Number of hourly rates quoted 3 0 0
Average hourly rate £16.00 - -
UK excluding London average hourly rate £17.50 £16.35 £32.50
% change year-on-year
+7.06% -49.70%
Social Media
South East

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the Berkshire region.

Miscellaneous Category
Berkshire
Contract IT job ads with a match in the
Miscellaneous category
736 664 722
As % of all contract IT jobs located in Berkshire 30.02% 25.56% 23.64%
Number of daily rates quoted 371 334 280
Average daily rate £375 £375 £375
90% offered a daily rate of more than £250 £250 £235
10% offered a daily rate of more than £500 £475 £500
UK excluding London average daily rate £350 £350 £350
Number of hourly rates quoted 17 26 28
Average hourly rate £15.75 £17.50 £20.00
Average hourly rate % change year-on-year
-10.00% -12.50%
90% offered a hourly rate of more than £10.50 £12.18 £11.00
10% offered a hourly rate of more than £43.50 £39.15 £50.00
UK excluding London average hourly rate £18.00 £17.50 £26.00
% change year-on-year
+2.85% -32.69%

Social Media
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the Berkshire region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Berkshire

Social Media
Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the Berkshire region.

Social Media Daily Rate Trend in Berkshire

Social Media
Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the Berkshire region.

Social Media Hourly Rate Trend in Berkshire

Social Media
Hourly Rate Histogram in Berkshire

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Social Media across the Berkshire region over the 3 months to 2 October 2014.

Social Media Hourly Rate Histogram in Berkshire

Social Media
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the Berkshire region over the 3 months to 2 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Newbury - 5 - -
Maidenhead -6 4 £270 -16.92% 3
Reading +18 2 - -
Slough - 2 - -
Windsor - - - -
Social Media
South East

Social Media
Top 30 Related IT Skills in Berkshire

For the 6 months to 2 October 2014, IT contractor jobs across the Berkshire region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 46 (86.79%) Marketing
2 27 (50.94%) Digital Marketing
3 23 (43.40%) E-Commerce
4 19 (35.85%) Analytics
5 15 (28.30%) CMS
6 14 (26.42%) HTML
6 14 (26.42%) Degree
7 13 (24.53%) Email Marketing
7 13 (24.53%) SEO
8 12 (22.64%) Web Analytics
8 12 (22.64%) Google
9 11 (20.75%) Google Analytics
9 11 (20.75%) Analytical Skills
10 10 (18.87%) Pharmaceutical
11 9 (16.98%) Project Management
11 9 (16.98%) Agile Software Development
11 9 (16.98%) CRM
12 8 (15.09%) Online Marketing
13 7 (13.21%) Mobile App
13 7 (13.21%) Drupal
13 7 (13.21%) WebTrends
13 7 (13.21%) Campaign Management
14 6 (11.32%) Finance
14 6 (11.32%) Data Modelling
14 6 (11.32%) Visualisation
14 6 (11.32%) SiteCatalyst
15 5 (9.43%) Hitwise
15 5 (9.43%) Continuous Improvement
15 5 (9.43%) Customer Analytics
15 5 (9.43%) Social Media Marketing

Social Media
Top Related IT Skills in Berkshire by Category

For the 6 months to 2 October 2014, IT contractor jobs across the Berkshire region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 15 (28.30%) CMS
2 7 (13.21%) Drupal
3 3 (5.66%) IBM Notes
3 3 (5.66%) SharePoint
3 3 (5.66%) Magnolia
4 1 (1.89%) Umbraco
4 1 (1.89%) IIS
Applications
1 2 (3.77%) MS Visio
1 2 (3.77%) MS PowerPoint
2 1 (1.89%) Photoshop
Business Applications
1 11 (20.75%) Google Analytics
2 7 (13.21%) WebTrends
3 6 (11.32%) SiteCatalyst
4 3 (5.66%) Oracle CRM
Cloud Services
1 1 (1.89%) Microsoft Azure
Communications & Networking
1 2 (3.77%) Internet
2 1 (1.89%) Intranet
2 1 (1.89%) FTP
2 1 (1.89%) DNS
Database & Business Intelligence
1 5 (9.43%) Data Mining
2 1 (1.89%) SQL Server Analysis Services
2 1 (1.89%) SQL Server 2008
2 1 (1.89%) SQL Server 2012
2 1 (1.89%) SQL Server
Development Applications
1 1 (1.89%) Jenkins
1 1 (1.89%) Visual Studio
General
1 46 (86.79%) Marketing
2 10 (18.87%) Pharmaceutical
3 6 (11.32%) Finance
4 4 (7.55%) French Language
5 3 (5.66%) Italian Language
5 3 (5.66%) Dutch Language
5 3 (5.66%) Retail
5 3 (5.66%) Legal
6 2 (3.77%) Multimedia
6 2 (3.77%) German Language
6 2 (3.77%) Portuguese Language
6 2 (3.77%) Spanish Language
7 1 (1.89%) Advertising
7 1 (1.89%) Automotive
Job Titles
1 7 (13.21%) Analyst
1 7 (13.21%) Social Media Manager
2 6 (11.32%) Coordinator
3 5 (9.43%) CRM Manager
4 4 (7.55%) Marketing Manager
5 3 (5.66%) Marketing Executive
5 3 (5.66%) Digital Marketing Executive
5 3 (5.66%) Business Manager
5 3 (5.66%) Relationships Manager
5 3 (5.66%) Developer
6 2 (3.77%) Web Developer
6 2 (3.77%) Project Manager
6 2 (3.77%) Digital Marketing Manager
6 2 (3.77%) Digital Project Manager
6 2 (3.77%) Content Manager
7 1 (1.89%) Web Manager
7 1 (1.89%) Web Content Manager
7 1 (1.89%) Website Editor
7 1 (1.89%) Digital Producer
7 1 (1.89%) Designer
Libraries, Frameworks & Software Standards
1 14 (26.42%) HTML
2 4 (7.55%) Web Services
3 3 (5.66%) ATL
3 3 (5.66%) Flash
3 3 (5.66%) .NET
4 1 (1.89%) .NET Framework
4 1 (1.89%) WCF
4 1 (1.89%) WPF
4 1 (1.89%) Silverlight
4 1 (1.89%) jQuery
4 1 (1.89%) REST
4 1 (1.89%) HTML5
4 1 (1.89%) ASP.NET
4 1 (1.89%) CSS
4 1 (1.89%) XML
4 1 (1.89%) XSLT
4 1 (1.89%) Ajax
Miscellaneous
1 11 (20.75%) Analytical Skills
2 7 (13.21%) Mobile App
3 6 (11.32%) Visualisation
4 5 (9.43%) Blog
4 5 (9.43%) EPoS
4 5 (9.43%) User Experience
5 2 (3.77%) Smartphone
6 1 (1.89%) Copywriting
6 1 (1.89%) Wiki
6 1 (1.89%) Computer Science
6 1 (1.89%) FMCG
6 1 (1.89%) Digital Media
6 1 (1.89%) Open Source
6 1 (1.89%) Management Information System
6 1 (1.89%) Xbox
Operating Systems
1 1 (1.89%) Windows
Processes & Methodologies
1 27 (50.94%) Digital Marketing
2 23 (43.40%) E-Commerce
3 19 (35.85%) Analytics
4 13 (24.53%) Email Marketing
4 13 (24.53%) SEO
5 12 (22.64%) Web Analytics
6 9 (16.98%) Project Management
6 9 (16.98%) Agile Software Development
6 9 (16.98%) CRM
7 8 (15.09%) Online Marketing
8 7 (13.21%) Campaign Management
9 6 (11.32%) Data Modelling
10 5 (9.43%) Continuous Improvement
10 5 (9.43%) Customer Analytics
10 5 (9.43%) Social Media Marketing
10 5 (9.43%) Stakeholder Management
10 5 (9.43%) Data Analysis
11 4 (7.55%) Content Management
11 4 (7.55%) B2B
11 4 (7.55%) B2C
Programming Languages
1 4 (7.55%) PHP
2 3 (5.66%) Java
2 3 (5.66%) JavaScript
2 3 (5.66%) C#
3 1 (1.89%) PowerShell
3 1 (1.89%) SQL
Qualifications
1 14 (26.42%) Degree
2 3 (5.66%) PMP
2 3 (5.66%) PMI Certification
Systems Management
1 1 (1.89%) Opscode Chef
1 1 (1.89%) Puppet
Vendors
1 12 (22.64%) Google
2 5 (9.43%) Hitwise
3 3 (5.66%) Oracle
3 3 (5.66%) Lotus
3 3 (5.66%) Salesforce.com
4 2 (3.77%) Twitter
5 1 (1.89%) Omniture
5 1 (1.89%) Facebook
5 1 (1.89%) hybris
5 1 (1.89%) Microsoft
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