The table below looks at the statistics for Digital Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 30 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Sep 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 352 464 460
Rank change year-on-year
+112 -4
Contract jobs citing Digital Marketing 279 123 139
As % of all contract IT jobs located in the UK 0.48% 0.23% 0.24%
As % of the Processes & Methodologies category 0.65% 0.31% 0.33%
Number of daily rates quoted 190 63 93
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£375 £363 £325
Average daily rate % change year-on-year
+3.44% +11.53%
90% offered a daily rate of more than £225 £203 £192
10% offered a daily rate of more than £525 £597 £473
UK excluding London average daily rate £375 £315 £320
% change year-on-year
+19.04% -1.56%
Number of hourly rates quoted 9 2 1
Average hourly rate £41.95 £18.00 £17.50
Average hourly rate % change year-on-year
+133.05% +2.85%
UK excluding London average hourly rate £44.73 - £17.50

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42810 39105 41583
As % of all contract IT jobs located in the UK 73.76% 74.07% 71.96%
Number of daily rates quoted 26917 24216 24104
Average daily rate £410 £400 £400
Average daily rate % change year-on-year
+2.50% -
90% offered a daily rate of more than £275 £275 £265
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £367 £365
% change year-on-year
+2.18% +0.53%
Number of hourly rates quoted 1174 1096 1554
Average hourly rate £24.00 £27.80 £30.00
Average hourly rate % change year-on-year
-13.66% -7.33%
90% offered a hourly rate of more than £12.50 £12.25 £12.50
10% offered a hourly rate of more than £52.50 £46.00 £46.00
UK excluding London average hourly rate £26.50 £30.00 £29.00
% change year-on-year
-11.66% +3.44%

Digital Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Digital Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing within the UK.

Digital Marketing Daily Rate Trend in the UK

Digital Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing within the UK over the 3 months to 30 September 2014.

Digital Marketing Daily Rate Histogram in the UK

Digital Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing within the UK.

Digital Marketing Hourly Rate Trend in the UK

Digital Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing within the UK over the 3 months to 30 September 2014.

Digital Marketing Hourly Rate Histogram in the UK

Digital Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 30 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +101 261 £375 +3.44% 196
London +62 107 £385 +1.31% 70
South East +36 69 £363 +23.93% 59
South West -9 27 £350 -38.05% 20
City of London +45 24 £350 +2.94% 22
Berkshire +23 21 £280 -1.75% 12
North West +6 19 £350 - 9
Oxfordshire +9 18 £425 +41.66% 4
East of England -9 17 £438 +105.88% 7
Essex +4 16 £438 -
Scotland - 13 £469 - 3
Bristol - 13 £350 - 6
Banbury - 11 £425 - 1
Buckinghamshire +10 10 £400 +100.00% 11
Milton Keynes +6 9 £400 +100.00% 2
Edinburgh - 9 £538 - 1
Manchester -11 7 £305 - 4
Lancashire - 7 £475 - 2
Somerset - 7 £320 - 4
Yorkshire -8 6 £150 -45.45% 8
West Midlands -14 6 £325 - 13
East Midlands +3 5 £325 -23.52% 5
Surrey -2 5 £288 -4.16% 13
Hampshire - 5 £404 - 9
Slough - 5 £260 -
Oxford -3 4 £298 -0.83% 2
Gloucestershire -19 4 £375 +72.41% 3
North East - 4 £275 - 3
Maidenhead - 4 £215 - 4
Lancaster - 4 - -

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 30 September 2014, IT contractor jobs within the UK citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 591 (100.00%) Marketing
2 334 (56.51%) Finance
3 294 (49.75%) Business Intelligence
4 291 (49.24%) Programme Management
5 289 (48.90%) SAP
6 287 (48.56%) Telecoms
7 286 (48.39%) Manufacturing
8 278 (47.04%) Electronics
9 270 (45.69%) SAP Oil and Gas
9 270 (45.69%) DTV
10 142 (24.03%) Agile Software Development
11 116 (19.63%) Analytics
12 115 (19.46%) HTML
13 85 (14.38%) Social Media
14 82 (13.87%) CSS
15 81 (13.71%) JavaScript
16 77 (13.03%) E-Commerce
17 76 (12.86%) SQL
18 70 (11.84%) Java
19 63 (10.66%) Project Management
20 59 (9.98%) CMS
20 59 (9.98%) Content Management
21 58 (9.81%) SEO
22 57 (9.64%) .NET
23 56 (9.48%) Google
24 55 (9.31%) Scrum
25 51 (8.63%) jQuery
26 50 (8.46%) SQL Server
26 50 (8.46%) Web Services
27 49 (8.29%) Analytical Skills

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 30 September 2014, IT contractor jobs within the UK citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 59 (9.98%) CMS
2 30 (5.08%) SharePoint
3 14 (2.37%) Tomcat
4 13 (2.20%) IIS
4 13 (2.20%) SAS
4 13 (2.20%) WebSphere
5 12 (2.03%) Adobe CQ
6 10 (1.69%) Drupal
6 10 (1.69%) Apache
7 9 (1.52%) Joomla!
7 9 (1.52%) WordPress
7 9 (1.52%) Confluence
8 6 (1.02%) Magnolia
9 5 (0.85%) IBM Notes
10 4 (0.68%) Mule
11 3 (0.51%) BizTalk Server
11 3 (0.51%) Commerce Server
12 2 (0.34%) MS Exchange
12 2 (0.34%) SharePoint 2010
12 2 (0.34%) Sitecore CMS
Applications
1 27 (4.57%) MS Excel
2 14 (2.37%) Photoshop
3 11 (1.86%) MS Office
4 8 (1.35%) MS Visio
4 8 (1.35%) MS PowerPoint
4 8 (1.35%) Adobe Illustrator
5 5 (0.85%) SPSS
6 4 (0.68%) AutoCAD
6 4 (0.68%) MS Project
7 3 (0.51%) Spreadsheet
8 2 (0.34%) OmniGraffle
8 2 (0.34%) PowerPivot
8 2 (0.34%) Adobe Creative Suite
9 1 (0.17%) InDesign
9 1 (0.17%) ImageReady
9 1 (0.17%) RoboHelp
9 1 (0.17%) Fireworks
Business Applications
1 270 (45.69%) SAP Oil and Gas
2 47 (7.95%) Google Analytics
3 17 (2.88%) SiteCatalyst
3 17 (2.88%) WebTrends
4 10 (1.69%) Dynamics CRM
5 3 (0.51%) Oracle CRM
5 3 (0.51%) Remedy ITSM
6 2 (0.34%) Magento
7 1 (0.17%) Optimost
7 1 (0.17%) Oracle BRM
7 1 (0.17%) SmartPlant
7 1 (0.17%) SAP CRM
7 1 (0.17%) SAP FI
7 1 (0.17%) Oracle EBS
7 1 (0.17%) Dynamics AX
7 1 (0.17%) Loan IQ
7 1 (0.17%) Misys Midas
7 1 (0.17%) SAP SRM
Cloud Services
1 12 (2.03%) Amazon AWS
1 12 (2.03%) SaaS
2 8 (1.35%) Amazon EC2
3 7 (1.18%) Microsoft Azure
4 5 (0.85%) Cloud Computing
5 4 (0.68%) Office 365
6 2 (0.34%) AWS Data Pipeline
6 2 (0.34%) Force.com
6 2 (0.34%) Amazon S3
6 2 (0.34%) Google Apps
7 1 (0.17%) Google App Engine
7 1 (0.17%) GitHub
7 1 (0.17%) CheetahMail
7 1 (0.17%) Pure360
Communications & Networking
1 15 (2.54%) DNS
2 13 (2.20%) Internet
3 11 (1.86%) WAN
3 11 (1.86%) LAN
4 6 (1.02%) HTTP
4 6 (1.02%) Intranet
4 6 (1.02%) MPLS
5 5 (0.85%) FTP
6 4 (0.68%) DHCP
6 4 (0.68%) SSL
7 3 (0.51%) LDAP
7 3 (0.51%) VoIP
7 3 (0.51%) INAP
7 3 (0.51%) Wireless
7 3 (0.51%) Wireshark
7 3 (0.51%) Firewall
7 3 (0.51%) WinSCP
8 2 (0.34%) NAS
8 2 (0.34%) tcpdump
8 2 (0.34%) Network Security
Database & Business Intelligence
1 50 (8.46%) SQL Server
2 33 (5.58%) MySQL
3 21 (3.55%) SQL Server Integration Services
4 20 (3.38%) SQL Server 2008
5 19 (3.21%) Data Warehouse
6 13 (2.20%) Relational Database
7 12 (2.03%) SQL Server Reporting Services
8 10 (1.69%) Data Mining
9 9 (1.52%) SQL Server 2005
10 8 (1.35%) Big Data
10 8 (1.35%) SQL Server Analysis Services
11 7 (1.18%) SQL Server 2012
12 5 (0.85%) Amazon DynamoDB
12 5 (0.85%) Oracle Database
13 4 (0.68%) MongoDB
13 4 (0.68%) NoSQL
13 4 (0.68%) Oracle Exadata
13 4 (0.68%) OLAP
13 4 (0.68%) Crystal Reports
14 3 (0.51%) RDBMS
Development Applications
1 19 (3.21%) Selenium
2 11 (1.86%) JIRA
2 11 (1.86%) JUnit
2 11 (1.86%) Visual Studio
2 11 (1.86%) Subversion
3 10 (1.69%) Eclipse
3 10 (1.69%) Ant
4 8 (1.35%) WebDriver
5 7 (1.18%) Git (software)
5 7 (1.18%) Cucumber
6 6 (1.02%) SoapUI
6 6 (1.02%) Maven
7 5 (0.85%) Team Foundation Server
8 4 (0.68%) Jenkins
8 4 (0.68%) SQL Server Management Studio (SSMS)
9 3 (0.51%) Axure RP
9 3 (0.51%) JMeter
9 3 (0.51%) WATIR
9 3 (0.51%) FitNesse
10 2 (0.34%) Dreamweaver
General
1 591 (100.00%) Marketing
2 334 (56.51%) Finance
3 287 (48.56%) Telecoms
4 286 (48.39%) Manufacturing
5 278 (47.04%) Electronics
6 48 (8.12%) Retail
7 26 (4.40%) Banking
8 16 (2.71%) Advertising
9 12 (2.03%) Legal
9 12 (2.03%) Retail Banking
10 9 (1.52%) Pharmaceutical
11 7 (1.18%) French Language
12 6 (1.02%) Publishing
13 5 (0.85%) Automotive
14 4 (0.68%) Games
14 4 (0.68%) German Language
15 3 (0.51%) Dutch Language
15 3 (0.51%) Financial Institution
15 3 (0.51%) Multimedia
16 2 (0.34%) Billing
Job Titles
1 140 (23.69%) Developer
2 111 (18.78%) Analyst
3 59 (9.98%) Project Manager
3 59 (9.98%) Business Analyst
4 45 (7.61%) Architect
5 39 (6.60%) Consultant
6 31 (5.25%) Java Developer
7 23 (3.89%) Marketing Manager
8 20 (3.38%) PHP Developer
9 18 (3.05%) Designer
10 17 (2.88%) Senior Developer
11 16 (2.71%) .NET Developer
11 16 (2.71%) Digital Marketing Manager
12 15 (2.54%) SQL Developer
13 14 (2.37%) Web Developer
13 14 (2.37%) Solutions Architect
13 14 (2.37%) Digital Project Manager
14 13 (2.20%) Marketing Executive
15 11 (1.86%) Agile Business Analyst
15 11 (1.86%) SQL Server Developer
Libraries, Frameworks & Software Standards
1 115 (19.46%) HTML
2 82 (13.87%) CSS
3 57 (9.64%) .NET
4 51 (8.63%) jQuery
5 50 (8.46%) Web Services
6 42 (7.11%) HTML5
7 39 (6.60%) XML
8 32 (5.41%) J2EE
9 30 (5.08%) ASP.NET
10 23 (3.89%) Spring
11 22 (3.72%) SOAP
12 21 (3.55%) Ajax
13 19 (3.21%) CSS3
14 16 (2.71%) ASP.NET MVC
15 14 (2.37%) LAMP
16 13 (2.20%) XHTML
17 12 (2.03%) JSON
17 12 (2.03%) RESTful
17 12 (2.03%) WCF
18 10 (1.69%) REST
Miscellaneous
1 270 (45.69%) DTV
2 85 (14.38%) Social Media
3 49 (8.29%) Analytical Skills
4 46 (7.78%) User Experience
5 38 (6.43%) NHS
6 32 (5.41%) Mobile App
7 18 (3.05%) Visualisation
8 15 (2.54%) Digital Media
9 10 (1.69%) Open Source
9 10 (1.69%) Informatics
10 8 (1.35%) Statistics
10 8 (1.35%) Blog
10 8 (1.35%) Copywriting
10 8 (1.35%) FMCG
11 6 (1.02%) Computer Science
11 6 (1.02%) Management Information System
11 6 (1.02%) EPoS
12 5 (0.85%) W3C
13 4 (0.68%) E-Learning
13 4 (0.68%) CMDB
Operating Systems
1 47 (7.95%) Linux
2 34 (5.75%) Windows
3 23 (3.89%) UNIX
4 11 (1.86%) Solaris
5 7 (1.18%) Android
5 7 (1.18%) Apple iOS
6 5 (0.85%) CentOS
6 5 (0.85%) Windows 7
6 5 (0.85%) Fedora
7 1 (0.17%) Windows Server 2008
7 1 (0.17%) Windows XP
7 1 (0.17%) Windows Server 2012
Processes & Methodologies
1 294 (49.75%) Business Intelligence
2 291 (49.24%) Programme Management
3 142 (24.03%) Agile Software Development
4 116 (19.63%) Analytics
5 77 (13.03%) E-Commerce
6 63 (10.66%) Project Management
7 59 (9.98%) Content Management
8 58 (9.81%) SEO
9 55 (9.31%) Scrum
10 45 (7.61%) Stakeholder Management
11 42 (7.11%) CRM
11 42 (7.11%) Web Analytics
12 39 (6.60%) MVC
13 37 (6.26%) TDD
14 34 (5.75%) PRINCE2
15 28 (4.74%) Email Marketing
16 27 (4.57%) OO
17 26 (4.40%) Use Case
18 25 (4.23%) Campaign Management
19 22 (3.72%) User Stories
Programming Languages
1 81 (13.71%) JavaScript
2 76 (12.86%) SQL
3 70 (11.84%) Java
4 44 (7.45%) C#
5 37 (6.26%) PHP
6 18 (3.05%) T-SQL
7 11 (1.86%) PL/SQL
7 11 (1.86%) Ruby
8 10 (1.69%) Python
9 9 (1.52%) PHP5
10 5 (0.85%) VB.NET
11 4 (0.68%) VB
11 4 (0.68%) Shell Script
11 4 (0.68%) Perl
12 3 (0.51%) C++
13 2 (0.34%) VBScript
13 2 (0.34%) ActionScript
13 2 (0.34%) PowerShell
13 2 (0.34%) Apex Code
13 2 (0.34%) Bash Shell
Qualifications
1 37 (6.26%) Degree
2 17 (2.88%) ISEB
3 7 (1.18%) ITIL Certification
3 7 (1.18%) PMP
3 7 (1.18%) PMI Certification
3 7 (1.18%) ISTQB Foundation Certification
4 6 (1.02%) Security Cleared
5 5 (0.85%) ISTQB
6 3 (0.51%) Microsoft Certification
6 3 (0.51%) SC Cleared
7 2 (0.34%) PRINCE2 Practitioner
7 2 (0.34%) DV Cleared
7 2 (0.34%) APMP
7 2 (0.34%) Oracle Certification
7 2 (0.34%) PRINCE2 Certification
7 2 (0.34%) MCSE
8 1 (0.17%) Six Sigma Black Belt
8 1 (0.17%) CISA
8 1 (0.17%) ISSAP
8 1 (0.17%) MCTS
Quality Assurance & Compliance
1 23 (3.89%) QA
2 11 (1.86%) SLA
3 5 (0.85%) ISO/IEC 27001
4 2 (0.34%) HL7
5 1 (0.17%) WCAG
5 1 (0.17%) WAI
System Software
1 4 (0.68%) Active Directory
2 2 (0.34%) Cronacle
2 2 (0.34%) Veritas Volume Manager
2 2 (0.34%) Veritas File System
2 2 (0.34%) Veritas Cluster Server
2 2 (0.34%) VMware Infrastructure
3 1 (0.17%) Hyper-V
3 1 (0.17%) XenApp
3 1 (0.17%) vSphere
3 1 (0.17%) Oracle RAC
3 1 (0.17%) Firmware
3 1 (0.17%) Oracle RMAN
Systems Management
1 10 (1.69%) HP Quality Center
2 1 (0.17%) Capistrano
2 1 (0.17%) HP UCMDB
2 1 (0.17%) SCOrch
2 1 (0.17%) SCCM
2 1 (0.17%) SCOM
2 1 (0.17%) Oracle Statspack
2 1 (0.17%) HP Data Protector
2 1 (0.17%) Data Guard
Vendors
1 289 (48.90%) SAP
2 56 (9.48%) Google
3 39 (6.60%) Oracle
4 35 (5.92%) Microsoft
5 34 (5.75%) Adobe
6 19 (3.21%) IBM
6 19 (3.21%) Salesforce.com
7 11 (1.86%) Omniture
8 10 (1.69%) Facebook
8 10 (1.69%) HP
9 9 (1.52%) Cisco
9 9 (1.52%) Unica
10 8 (1.35%) Twitter
10 8 (1.35%) hybris
11 7 (1.18%) Marketo
11 7 (1.18%) Eloqua
11 7 (1.18%) JBoss
12 6 (1.02%) Red Hat
12 6 (1.02%) Pardot
12 6 (1.02%) ExactTarget
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