The table below looks at the statistics for Digital Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 27 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Sep 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 303 315 371
Rank change year-on-year
+12 +56
Contract jobs citing Digital Marketing 395 411 286
As % of all contract IT jobs located in the UK 0.74% 0.72% 0.50%
As % of the Processes & Methodologies category 0.89% 0.89% 0.65%
Number of daily rates quoted 309 293 196
Median daily rate £413 £350 £375
Median daily rate % change year-on-year
+17.85% -6.66%
90% offered a daily rate of more than £239 £200 £225
10% offered a daily rate of more than £550 £485 £500
UK excluding London median daily rate £368 £365 £375
% change year-on-year
+0.68% -2.66%
Number of hourly rates quoted 15 18 8
Median hourly rate £19.61 £20.00 £41.95
Median hourly rate % change year-on-year
-1.95% -52.32%
90% offered a hourly rate of more than £16.00 £14.50 £21.54
10% offered a hourly rate of more than £40.08 £41.50 £49.40
UK excluding London median hourly rate £19.81 £20.00 £44.73
% change year-on-year
-0.97% -55.28%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44464 46364 44152
As % of all contract IT jobs located in the UK 83.07% 81.04% 77.16%
Number of daily rates quoted 29448 30320 27616
Median daily rate £438 £425 £413
Median daily rate % change year-on-year
+3.05% +3.03%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £590 £580 £575
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1150 1283 1207
Median hourly rate £31.00 £32.00 £24.00
Median hourly rate % change year-on-year
-3.12% +33.33%
90% offered a hourly rate of more than £12.52 £12.50 £12.50
10% offered a hourly rate of more than £50.00 £49.76 £53.50
UK excluding London median hourly rate £32.50 £33.64 £26.25
% change year-on-year
-3.38% +28.15%

Digital Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing within the UK.

Digital Marketing Daily Rate Trend in the UK

Digital Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing within the UK over the 3 months to 27 September 2016.

Digital Marketing Daily Rate Histogram in the UK

Digital Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing within the UK.

Digital Marketing Hourly Rate Trend in the UK

Digital Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing within the UK over the 3 months to 27 September 2016.

Digital Marketing Hourly Rate Histogram in the UK

Digital Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 27 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +8 384 £413 +19.56% 288
London +27 177 £475 +47.28% 104
South East -3 91 £375 +5.26% 57
Berkshire -12 46 £363 +13.28% 15
East of England +20 41 £350 +2.94% 17
South West +3 38 £350 -12.50% 46
Essex +27 33 £350 +9.37% 3
Buckinghamshire +20 18 £425 +8.97% 2
Bristol +5 17 £340 -6.20% 25
City of London -1 17 £475 +61.01% 14
North West +7 16 £400 +39.13% 21
Milton Keynes +16 14 £428 +9.61% 1
Slough +13 11 £363 +13.28% 3
Surrey +14 9 £200 -42.44% 12
Reading +9 9 £375 +30.43% 3
Hertfordshire +3 8 £220 -51.11% 6
Hampshire +16 7 £438 +6.06% 12
East Midlands -17 7 £400 -11.11% 12
North East -26 7 £475 +18.01% 1
Bracknell -29 7 £253 +18.82% 1
Wiltshire - 7 £450 - 1
Maidenhead -4 6 £425 +32.81% 1
Tyne and Wear -29 6 £475 +17.28% 1
Newcastle upon Tyne -33 6 £475 +17.28% 1
Wales +20 4 £450 -25.06% 7
Somerset +19 4 £295 -19.17% 3
Basingstoke +11 4 £450 -
Bath +2 4 £295 -19.17% 3
Manchester -9 4 £413 +50.00% 15
Swindon - 4 £463 - 1

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 27 September 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Digital Marketing.

1 827 (100.00%) Marketing
2 440 (53.20%) Finance
3 399 (48.25%) Business Intelligence
4 396 (47.88%) Manufacturing
4 396 (47.88%) Programme Management
5 395 (47.76%) Telecoms
6 392 (47.40%) SAP
7 390 (47.16%) Electronics
8 389 (47.04%) SAP Oil and Gas
9 243 (29.38%) Agile Software Development
10 154 (18.62%) Analytics
11 153 (18.50%) HTML
12 129 (15.60%) CSS
13 127 (15.36%) Java
14 123 (14.87%) E-Commerce
15 104 (12.58%) JavaScript
16 94 (11.37%) Scrum
16 94 (11.37%) Social Media
17 83 (10.04%) SQL
18 78 (9.43%) .NET
19 77 (9.31%) Microsoft
20 75 (9.07%) SEO
21 74 (8.95%) Continuous Integration
22 73 (8.83%) TDD
23 71 (8.59%) CRM
24 68 (8.22%) Oracle
24 68 (8.22%) Linux
25 66 (7.98%) Project Management
25 66 (7.98%) Google
26 65 (7.86%) Stakeholder Management

Digital Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 61 (7.38%) CMS
2 44 (5.32%) SharePoint
3 27 (3.26%) Adobe Experience Manager
4 24 (2.90%) Apache
5 19 (2.30%) Drupal
6 17 (2.06%) Mule
6 17 (2.06%) Sitecore CMS
6 17 (2.06%) Tomcat
7 15 (1.81%) WordPress
8 14 (1.69%) IIS
9 12 (1.45%) Confluence
9 12 (1.45%) Oracle Service Bus
10 10 (1.21%) Apache Spark
11 9 (1.09%) Umbraco
12 7 (0.85%) Elasticsearch
12 7 (0.85%) SAS
12 7 (0.85%) Skype for Business
13 6 (0.73%) MS Exchange
13 6 (0.73%) WebLogic
14 5 (0.60%) Mule ESB
Applications
1 60 (7.26%) MS Excel
2 50 (6.05%) MS Office
3 35 (4.23%) MS PowerPoint
4 34 (4.11%) Photoshop
5 13 (1.57%) Adobe Illustrator
6 6 (0.73%) InDesign
6 6 (0.73%) MS Project
7 3 (0.36%) MS Visio
8 2 (0.24%) Adobe Creative Suite
8 2 (0.24%) SPSS
9 1 (0.12%) Adobe After Effects
9 1 (0.12%) Fireworks
9 1 (0.12%) InVision
9 1 (0.12%) ProjectWise
9 1 (0.12%) Revit
9 1 (0.12%) Spreadsheet
Business Applications
1 389 (47.04%) SAP Oil and Gas
2 12 (1.45%) Adobe Campaign
2 12 (1.45%) Unit4 Business World
3 7 (0.85%) Dynamics CRM
3 7 (0.85%) Eloqua
4 6 (0.73%) WebTrends
5 5 (0.60%) Oracle EBS
5 5 (0.60%) Oracle EBS R12
5 5 (0.60%) Unica
6 4 (0.48%) Magento
6 4 (0.48%) Sage X3
7 3 (0.36%) Aligne
7 3 (0.36%) OpenCart
7 3 (0.36%) Oracle Applications
7 3 (0.36%) Radian6
8 2 (0.24%) Remedy ITSM
8 2 (0.24%) Salesforce.com CRM
8 2 (0.24%) SAP APO
8 2 (0.24%) SAP LE
8 2 (0.24%) SDL Web 8
Cloud Services
1 50 (6.05%) Google Analytics
2 23 (2.78%) Amazon AWS
3 19 (2.30%) SaaS
4 9 (1.09%) AdWords
4 9 (1.09%) Amazon EC2
5 7 (0.85%) GitHub
5 7 (0.85%) Virtual Private Cloud
6 6 (0.73%) Adobe Analytics
6 6 (0.73%) Microsoft Azure
7 4 (0.48%) Office 365
7 4 (0.48%) PaaS
7 4 (0.48%) Yammer
8 3 (0.36%) Force.com
8 3 (0.36%) Google Tag Manager
8 3 (0.36%) IaaS
9 2 (0.24%) Adobe Creative Cloud
9 2 (0.24%) BlueKai
9 2 (0.24%) Responsys
9 2 (0.24%) Slack
10 1 (0.12%) Google Play
Communications & Networking
1 33 (3.99%) Internet
2 29 (3.51%) HTTP
3 27 (3.26%) TCP/IP
4 17 (2.06%) SSL
5 16 (1.93%) SMS
6 12 (1.45%) DNS
6 12 (1.45%) FTP
6 12 (1.45%) HTTPS
7 9 (1.09%) Intranet
8 7 (0.85%) Firewall
8 7 (0.85%) WAN
9 6 (0.73%) SSH
10 5 (0.60%) Broadband
10 5 (0.60%) LAN
10 5 (0.60%) Wireless
11 4 (0.48%) Cisco ASA
11 4 (0.48%) MPLS
11 4 (0.48%) Reverse Proxy
11 4 (0.48%) Skype
11 4 (0.48%) Telnet
Database & Business Intelligence
1 46 (5.56%) SQL Server
2 41 (4.96%) Big Data
3 24 (2.90%) MySQL
4 23 (2.78%) Hadoop
4 23 (2.78%) Oracle Database
5 14 (1.69%) Data Warehouse
6 12 (1.45%) NoSQL
7 9 (1.09%) MongoDB
7 9 (1.09%) SQL Server 2008
8 8 (0.97%) PostgreSQL
9 7 (0.85%) Relational Database
10 6 (0.73%) Apache Hive
11 5 (0.60%) Oracle Database 11g
11 5 (0.60%) Redis
12 4 (0.48%) BusinessObjects
12 4 (0.48%) Data Mining
12 4 (0.48%) DB2
12 4 (0.48%) Oracle BI EE
13 3 (0.36%) Oracle Reports
14 2 (0.24%) RDBMS
Development Applications
1 28 (3.39%) Git (software)
1 28 (3.39%) Jenkins
2 26 (3.14%) JIRA
3 16 (1.93%) Maven
4 15 (1.81%) Visual Studio
5 11 (1.33%) JUnit
6 9 (1.09%) Selenium
6 9 (1.09%) Subversion
7 8 (0.97%) Cucumber
8 7 (0.85%) WebDriver
9 5 (0.60%) Mockito
9 5 (0.60%) Team Foundation Server
9 5 (0.60%) TeamCity
10 4 (0.48%) Dreamweaver
10 4 (0.48%) GitLab
10 4 (0.48%) webpack
11 3 (0.36%) Atlassian Bamboo
11 3 (0.36%) Oracle APEX
11 3 (0.36%) Talend Open Studio
11 3 (0.36%) TestNG
General
1 827 (100.00%) Marketing
2 440 (53.20%) Finance
3 396 (47.88%) Manufacturing
4 395 (47.76%) Telecoms
5 390 (47.16%) Electronics
6 64 (7.74%) Retail
7 44 (5.32%) Advertising
8 19 (2.30%) Legal
9 17 (2.06%) Banking
9 17 (2.06%) Brand Awareness
9 17 (2.06%) Publishing
10 15 (1.81%) German Language
11 8 (0.97%) Pharmaceutical
12 7 (0.85%) General Ledger
13 5 (0.60%) Automotive
14 4 (0.48%) Billing
14 4 (0.48%) French Language
14 4 (0.48%) Games
15 3 (0.36%) Back Office
16 2 (0.24%) Financial Institution
Job Titles
1 211 (25.51%) Developer
2 132 (15.96%) Analyst
3 97 (11.73%) Architect
4 54 (6.53%) Marketing Manager
5 49 (5.93%) Business Analyst
6 48 (5.80%) Project Manager
7 47 (5.68%) Java Developer
7 47 (5.68%) Solutions Architect
8 36 (4.35%) Consultant
9 31 (3.75%) Digital Marketing Manager
10 28 (3.39%) Digital Architect
11 26 (3.14%) Senior Developer
12 23 (2.78%) Digital Project Manager
13 21 (2.54%) .NET Developer
13 21 (2.54%) Data Analyst
14 20 (2.42%) Designer
15 18 (2.18%) ASP.NET MVC Developer
15 18 (2.18%) C# Developer
15 18 (2.18%) Digital Analyst
15 18 (2.18%) Digital Solutions Architect
Libraries, Frameworks & Software Standards
1 153 (18.50%) HTML
2 129 (15.60%) CSS
3 78 (9.43%) .NET
4 55 (6.65%) Web Services
5 53 (6.41%) SOAP
6 51 (6.17%) J2EE
7 49 (5.93%) HTML5
8 48 (5.80%) REST
9 45 (5.44%) AngularJS
10 43 (5.20%) jQuery
11 38 (4.59%) JSON
12 34 (4.11%) ASP.NET
13 33 (3.99%) CSS3
13 33 (3.99%) Spring
14 31 (3.75%) XML
15 27 (3.26%) RESTful
16 26 (3.14%) JMS
17 21 (2.54%) Twitter Bootstrap
18 19 (2.30%) ASP.NET MVC
19 17 (2.06%) ASP.NET Web API
Miscellaneous
1 94 (11.37%) Social Media
2 54 (6.53%) Analytical Skills
3 44 (5.32%) User Experience
4 30 (3.63%) Digital Media
5 21 (2.54%) Visualisation
6 18 (2.18%) Management Information System
7 16 (1.93%) Virtual Team
8 15 (1.81%) Copywriting
9 12 (1.45%) NHS
10 11 (1.33%) Mobile App
10 11 (1.33%) N-Tier
11 10 (1.21%) FMCG
12 9 (1.09%) Statistics
13 8 (0.97%) Animation
13 8 (0.97%) Blog
14 7 (0.85%) Algorithms
15 6 (0.73%) Fintech
15 6 (0.73%) Mathematics
15 6 (0.73%) Wiki
16 5 (0.60%) Computer Science
Operating Systems
1 68 (8.22%) Linux
2 45 (5.44%) Windows
3 23 (2.78%) Android
4 21 (2.54%) Unix
5 20 (2.42%) Red Hat Enterprise Linux
6 14 (1.69%) Apple iOS
7 13 (1.57%) Windows Server 2008
8 12 (1.45%) Windows Server
9 7 (0.85%) CentOS
10 6 (0.73%) Fedora
10 6 (0.73%) Windows 7
10 6 (0.73%) Windows Server 2012
11 5 (0.60%) Windows 10
12 3 (0.36%) Mac OS X
12 3 (0.36%) zOS
13 2 (0.24%) SUSE
13 2 (0.24%) Ubuntu
14 1 (0.12%) AIX
14 1 (0.12%) Debian
14 1 (0.12%) Embedded Linux
Processes & Methodologies
1 399 (48.25%) Business Intelligence
2 396 (47.88%) Programme Management
3 243 (29.38%) Agile Software Development
4 154 (18.62%) Analytics
5 123 (14.87%) E-Commerce
6 94 (11.37%) Scrum
7 75 (9.07%) SEO
8 74 (8.95%) Continuous Integration
9 73 (8.83%) TDD
10 71 (8.59%) CRM
11 66 (7.98%) Project Management
12 65 (7.86%) Stakeholder Management
13 51 (6.17%) MVC
14 47 (5.68%) Pay per click
15 44 (5.32%) Migration
16 42 (5.08%) B2B
16 42 (5.08%) SOA
17 40 (4.84%) OO
18 38 (4.59%) B2C
19 37 (4.47%) Web Development
Programming Languages
1 127 (15.36%) Java
2 104 (12.58%) JavaScript
3 83 (10.04%) SQL
4 38 (4.59%) C#
5 28 (3.39%) PHP
6 26 (3.14%) Python
7 17 (2.06%) Bash Shell
8 14 (1.69%) R
8 14 (1.69%) Ruby
9 12 (1.45%) PL/SQL
10 10 (1.21%) Objective-C
11 9 (1.09%) C++
12 8 (0.97%) C
13 6 (0.73%) Perl
14 5 (0.60%) XPath
15 4 (0.48%) PowerShell
15 4 (0.48%) Scala
15 4 (0.48%) VBA
16 3 (0.36%) ABAP
16 3 (0.36%) Groovy
Qualifications
1 64 (7.74%) Degree
2 45 (5.44%) Security Cleared
3 31 (3.75%) SC Cleared
4 13 (1.57%) DV Cleared
5 8 (0.97%) ISEB
6 4 (0.48%) Cisco Certification
6 4 (0.48%) ISTQB
6 4 (0.48%) ITIL Certification
6 4 (0.48%) PRINCE2 Certification
7 3 (0.36%) CCNP
7 3 (0.36%) PMI Certification
7 3 (0.36%) PMP
8 2 (0.24%) CCDP
8 2 (0.24%) CCSA
8 2 (0.24%) CCSE
8 2 (0.24%) CISSP
8 2 (0.24%) ISTQB Foundation Certification
8 2 (0.24%) MBA
8 2 (0.24%) Microsoft Certification
8 2 (0.24%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 39 (4.72%) QA
2 18 (2.18%) Data Quality
3 10 (1.21%) SLA
4 5 (0.60%) PCI DSS
5 3 (0.36%) WCAG
6 2 (0.24%) Actionable Recommendations
6 2 (0.24%) COBIT
6 2 (0.24%) Disclosure Scotland
6 2 (0.24%) HL7
7 1 (0.12%) HMG Security Policy Framework
7 1 (0.12%) Sarbanes-Oxley
System Software
1 19 (2.30%) Active Directory
1 19 (2.30%) VMware Infrastructure
2 6 (0.73%) Docker
3 4 (0.48%) Xen
4 3 (0.36%) HDFS
4 3 (0.36%) Hyper-V
4 3 (0.36%) vSphere
5 2 (0.24%) Virtual Servers
5 2 (0.24%) VMware ESX
5 2 (0.24%) VMware ESXi
6 1 (0.12%) Apache Flume
6 1 (0.12%) vCloud
6 1 (0.12%) VirtualBox
Systems Management
1 12 (1.45%) Puppet
2 10 (1.21%) Opscode Chef
3 5 (0.60%) Zenoss
4 4 (0.48%) QRadar
5 3 (0.36%) Ansible
5 3 (0.36%) HP Quality Center
5 3 (0.36%) RSA Archer
5 3 (0.36%) SCCM
6 2 (0.24%) AirWatch
6 2 (0.24%) Cisco Prime
6 2 (0.24%) Nagios
7 1 (0.12%) FortiGate
7 1 (0.12%) FreeIPA
7 1 (0.12%) Icinga
7 1 (0.12%) Kibana
7 1 (0.12%) Kubernetes
7 1 (0.12%) logstash
7 1 (0.12%) McAfee ePO
7 1 (0.12%) Oracle ZFS
7 1 (0.12%) SELinux
Vendors
1 392 (47.40%) SAP
2 77 (9.31%) Microsoft
3 68 (8.22%) Oracle
4 66 (7.98%) Google
5 65 (7.86%) Adobe
6 35 (4.23%) Salesforce.com
7 29 (3.51%) Sitecore
8 25 (3.02%) Facebook
9 22 (2.66%) Red Hat
9 22 (2.66%) VMware
10 17 (2.06%) Tableau
11 15 (1.81%) Marketo
12 14 (1.69%) hybris
12 14 (1.69%) WSO2
13 12 (1.45%) DoubleClick
13 12 (1.45%) Twitter
14 10 (1.21%) Cisco
14 10 (1.21%) IBM
15 9 (1.09%) HP
16 7 (0.85%) Citrix
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