The first table below looks at the demand for Digital Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 22 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Jul 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 301 449 472
Rank change year-on-year
+148 +23
Contract jobs citing Digital Marketing 306 117 119
As % of all contract IT jobs located in the UK 0.58% 0.23% 0.21%
As % of the Processes & Methodologies category 0.78% 0.32% 0.29%
Number of daily rates quoted 197 68 83
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £400 £300
Average daily rate % change year-on-year
-12.50% +33.33%
90% offered a daily rate of more than £225 £240 £213
10% offered a daily rate of more than £450 £474 £422
UK excluding London average daily rate £350 £350 £300
% change year-on-year
- +16.66%
Number of hourly rates quoted 7 6 1
Average hourly rate £30.00 £18.00 £14.50
Average hourly rate % change year-on-year
+66.66% +24.13%
UK excluding London average hourly rate £35.98 £14.95 £14.50
% change year-on-year
+140.63% +3.10%
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
39338 37094 40713
As % of all contract IT jobs located in the UK 74.11% 72.94% 70.34%
Number of daily rates quoted 24409 22472 23326
Average daily rate £400 £405 £400
Average daily rate % change year-on-year
-1.23% +1.25%
90% offered a daily rate of more than £275 £270 £270
10% offered a daily rate of more than £560 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1122 1062 1420
Average hourly rate £25.00 £30.00 £30.00
Average hourly rate % change year-on-year
-16.66% -
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £47.50 £45.55 £45.00
UK excluding London average hourly rate £26.50 £31.00 £31.00
% change year-on-year
-14.51% -

Digital Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Digital Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing within the UK.

Digital Marketing Daily Rate Trend in the UK

Digital Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing within the UK over the 3 months to 22 July 2014.

Digital Marketing Daily Rate Histogram in the UK

Digital Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing within the UK.

Digital Marketing Hourly Rate Trend in the UK

Digital Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing within the UK over the 3 months to 22 July 2014.

Digital Marketing Hourly Rate Histogram in the UK

Digital Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 22 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +140 301 £350 -12.50% 223
South East +84 113 £350 +14.75% 51
London +57 107 £350 -12.50% 89
Berkshire +50 64 £350 +22.80% 12
South West -2 32 £325 -26.34% 24
City of London +34 25 £260 -30.66% 23
Oxfordshire +14 16 £400 +86.04% 4
Bracknell - 15 £383 -
East of England -10 13 £438 +12.90% 16
Slough - 13 £255 - 1
Surrey +3 12 £300 - 7
Bristol - 11 £350 - 6
North West -3 10 £350 - 20
Buckinghamshire - 10 £355 - 8
Banbury - 10 £450 - 2
Essex +8 9 £438 +12.90% 4
Gloucestershire -7 9 £300 +39.53% 4
East Midlands -4 8 £338 -20.58% 5
Milton Keynes - 8 £360 - 3
Hampshire -2 7 £465 +43.07% 6
West Midlands -5 7 £250 -41.17% 12
Reading +5 6 £369 +47.50% 2
Maidenhead +2 6 £190 - 2
Wiltshire -3 6 £300 -48.49% 3
Nottinghamshire +15 5 £381 -10.29% 3
Nottingham +14 5 £381 -10.29% 3
Swindon +6 5 £300 -48.49% 3
North East - 5 £375 -
Yorkshire +1 4 £180 - 5
Guildford - 4 £403 -

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 22 July 2014, IT contractor jobs within the UK citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 529 (100.00%) Marketing
2 268 (50.66%) Finance
3 234 (44.23%) Business Intelligence
4 229 (43.29%) SAP
4 229 (43.29%) Telecoms
4 229 (43.29%) Programme Management
5 228 (43.10%) Manufacturing
5 228 (43.10%) Electronics
6 220 (41.59%) DTV
6 220 (41.59%) SAP Oil and Gas
7 110 (20.79%) Analytics
8 97 (18.34%) HTML
9 73 (13.80%) E-Commerce
10 69 (13.04%) JavaScript
11 68 (12.85%) CSS
12 67 (12.67%) Project Management
13 66 (12.48%) Social Media
14 63 (11.91%) SEO
15 61 (11.53%) CMS
16 59 (11.15%) Java
17 58 (10.96%) SQL
18 57 (10.78%) Agile Software Development
19 56 (10.59%) .NET
20 54 (10.21%) SQL Server
21 51 (9.64%) CRM
22 49 (9.26%) Web Analytics
23 48 (9.07%) Scrum
24 42 (7.94%) Retail
24 42 (7.94%) Google
24 42 (7.94%) Content Management

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 22 July 2014, IT contractor jobs within the UK citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 61 (11.53%) CMS
2 25 (4.73%) SharePoint
3 17 (3.21%) Adobe CQ
4 15 (2.84%) IIS
5 13 (2.46%) SAS
5 13 (2.46%) Drupal
6 12 (2.27%) Tomcat
7 10 (1.89%) WordPress
8 9 (1.70%) Confluence
9 8 (1.51%) Apache
10 6 (1.13%) Magnolia
10 6 (1.13%) WebSphere
11 5 (0.95%) Joomla!
11 5 (0.95%) IBM Notes
12 4 (0.76%) Mule
13 3 (0.57%) Commerce Server
13 3 (0.57%) Sitecore CMS
14 2 (0.38%) Liferay
14 2 (0.38%) BizTalk Server
15 1 (0.19%) Oracle Workflow
Applications
1 28 (5.29%) MS Excel
2 12 (2.27%) MS PowerPoint
3 11 (2.08%) Photoshop
4 10 (1.89%) MS Visio
5 9 (1.70%) MS Office
6 8 (1.51%) SPSS
7 6 (1.13%) Adobe Illustrator
8 4 (0.76%) MS Project
9 3 (0.57%) AutoCAD
10 2 (0.38%) PowerPivot
10 2 (0.38%) Spreadsheet
10 2 (0.38%) OmniGraffle
11 1 (0.19%) InDesign
11 1 (0.19%) RoboHelp
11 1 (0.19%) FastStats
Business Applications
1 220 (41.59%) SAP Oil and Gas
2 36 (6.81%) Google Analytics
3 18 (3.40%) WebTrends
4 16 (3.02%) SiteCatalyst
4 16 (3.02%) Dynamics CRM
5 5 (0.95%) Oracle CRM
6 4 (0.76%) Magento
7 2 (0.38%) Remedy ITSM
8 1 (0.19%) SAP CRM
8 1 (0.19%) SAP SRM
8 1 (0.19%) Misys Midas
8 1 (0.19%) Oracle EBS
8 1 (0.19%) SmartPlant
Cloud Services
1 11 (2.08%) SaaS
1 11 (2.08%) Amazon AWS
2 7 (1.32%) Amazon EC2
2 7 (1.32%) Microsoft Azure
3 4 (0.76%) Cloud Computing
4 2 (0.38%) CheetahMail
4 2 (0.38%) Pure360
4 2 (0.38%) Rackspace Cloud
4 2 (0.38%) Amazon S3
4 2 (0.38%) Force.com
5 1 (0.19%) Google App Engine
5 1 (0.19%) Office 365
5 1 (0.19%) GitHub
Communications & Networking
1 18 (3.40%) Internet
2 13 (2.46%) DNS
3 7 (1.32%) LAN
4 6 (1.13%) SMS
4 6 (1.13%) WAN
4 6 (1.13%) HTTP
5 4 (0.76%) SSL
5 4 (0.76%) Firewall
6 3 (0.57%) Intranet
6 3 (0.57%) MPLS
6 3 (0.57%) UMTS
7 2 (0.38%) LTE
7 2 (0.38%) SIGTRAN
7 2 (0.38%) FTP
7 2 (0.38%) IPv6
7 2 (0.38%) VoIP
7 2 (0.38%) 3GPP
7 2 (0.38%) GPRS
7 2 (0.38%) LDAP
7 2 (0.38%) Wireless
Database & Business Intelligence
1 54 (10.21%) SQL Server
2 26 (4.91%) MySQL
3 24 (4.54%) SQL Server Integration Services
4 20 (3.78%) SQL Server 2008
5 15 (2.84%) Data Warehouse
6 13 (2.46%) Data Mining
7 12 (2.27%) SQL Server Reporting Services
8 10 (1.89%) SQL Server Analysis Services
9 9 (1.70%) SQL Server 2005
9 9 (1.70%) NoSQL
9 9 (1.70%) Relational Database
10 8 (1.51%) Big Data
10 8 (1.51%) MongoDB
11 7 (1.32%) SQL Server 2012
12 6 (1.13%) Couchbase
12 6 (1.13%) QlikView
12 6 (1.13%) OLAP
13 5 (0.95%) Oracle Database
13 5 (0.95%) Amazon DynamoDB
14 4 (0.76%) Oracle Exadata
Development Applications
1 21 (3.97%) Selenium
2 14 (2.65%) Git (software)
3 13 (2.46%) JIRA
4 12 (2.27%) Maven
5 11 (2.08%) Visual Studio
6 10 (1.89%) Cucumber
7 9 (1.70%) Subversion
8 7 (1.32%) JUnit
8 7 (1.32%) Jenkins
9 5 (0.95%) Ant
9 5 (0.95%) WebDriver
9 5 (0.95%) Team Foundation Server
10 4 (0.76%) Capybara
10 4 (0.76%) TestPartner
11 3 (0.57%) NUnit
11 3 (0.57%) Eclipse
11 3 (0.57%) Dreamweaver
12 2 (0.38%) Bitbucket
12 2 (0.38%) SpecFlow
12 2 (0.38%) WATIR
General
1 529 (100.00%) Marketing
2 268 (50.66%) Finance
3 229 (43.29%) Telecoms
4 228 (43.10%) Manufacturing
4 228 (43.10%) Electronics
5 42 (7.94%) Retail
6 30 (5.67%) Advertising
7 19 (3.59%) Banking
8 11 (2.08%) Publishing
9 9 (1.70%) Pharmaceutical
10 8 (1.51%) Legal
11 6 (1.13%) French Language
11 6 (1.13%) German Language
12 5 (0.95%) Retail Banking
13 3 (0.57%) Automotive
13 3 (0.57%) Games
13 3 (0.57%) Financial Institution
13 3 (0.57%) Dutch Language
14 2 (0.38%) Italian Language
14 2 (0.38%) Multimedia
Job Titles
1 115 (21.74%) Developer
2 100 (18.90%) Analyst
3 63 (11.91%) Project Manager
4 41 (7.75%) Business Analyst
5 31 (5.86%) Consultant
6 30 (5.67%) Marketing Manager
7 29 (5.48%) Architect
8 28 (5.29%) Java Developer
9 21 (3.97%) Digital Marketing Manager
10 20 (3.78%) Digital Project Manager
11 18 (3.40%) SQL Developer
12 15 (2.84%) Data Analyst
12 15 (2.84%) .NET Developer
12 15 (2.84%) Designer
13 12 (2.27%) Web Developer
13 12 (2.27%) Senior Developer
13 12 (2.27%) SQL Server Developer
14 11 (2.08%) PHP Developer
14 11 (2.08%) Senior Manager
14 11 (2.08%) Digital Architect
Libraries, Frameworks & Software Standards
1 97 (18.34%) HTML
2 68 (12.85%) CSS
3 56 (10.59%) .NET
4 41 (7.75%) jQuery
5 38 (7.18%) Web Services
6 35 (6.62%) HTML5
7 29 (5.48%) ASP.NET
8 28 (5.29%) XML
9 25 (4.73%) J2EE
10 23 (4.35%) Spring
11 22 (4.16%) CSS3
12 21 (3.97%) SOAP
13 15 (2.84%) JSON
13 15 (2.84%) RESTful
13 15 (2.84%) ASP.NET MVC
13 15 (2.84%) REST
14 14 (2.65%) Ajax
15 12 (2.27%) WCF
15 12 (2.27%) Hibernate
16 10 (1.89%) LAMP
Miscellaneous
1 220 (41.59%) DTV
2 66 (12.48%) Social Media
3 37 (6.99%) NHS
4 27 (5.10%) Mobile App
5 20 (3.78%) Digital Media
6 15 (2.84%) Visualisation
7 12 (2.27%) FMCG
8 10 (1.89%) Statistics
9 9 (1.70%) Copywriting
9 9 (1.70%) Blog
10 7 (1.32%) Social Network
11 6 (1.13%) Informatics
11 6 (1.13%) Management Information System
11 6 (1.13%) EPoS
12 5 (0.95%) Wiki
13 4 (0.76%) Computer Science
13 4 (0.76%) Open Source
14 3 (0.57%) IPTV
14 3 (0.57%) W3C
14 3 (0.57%) Inversion of Control
Operating Systems
1 37 (6.99%) Linux
2 26 (4.91%) Windows
3 15 (2.84%) UNIX
4 10 (1.89%) Apple iOS
5 7 (1.32%) Solaris
5 7 (1.32%) Android
6 5 (0.95%) CentOS
7 4 (0.76%) Fedora
8 3 (0.57%) Red Hat Enterprise Linux
9 2 (0.38%) Windows 7
9 2 (0.38%) Ubuntu
10 1 (0.19%) AIX
10 1 (0.19%) Windows XP
10 1 (0.19%) Windows Server 2008
10 1 (0.19%) Windows Server 2012
Processes & Methodologies
1 234 (44.23%) Business Intelligence
2 229 (43.29%) Programme Management
3 110 (20.79%) Analytics
4 73 (13.80%) E-Commerce
5 67 (12.67%) Project Management
6 63 (11.91%) SEO
7 57 (10.78%) Agile Software Development
8 51 (9.64%) CRM
9 49 (9.26%) Web Analytics
10 48 (9.07%) Scrum
11 42 (7.94%) Content Management
12 37 (6.99%) PRINCE2
13 36 (6.81%) Stakeholder Management
14 30 (5.67%) TDD
15 29 (5.48%) Campaign Management
16 27 (5.10%) Migration
16 27 (5.10%) MVC
17 25 (4.73%) Email Marketing
18 24 (4.54%) Pay per click
19 18 (3.40%) Web Development
Programming Languages
1 69 (13.04%) JavaScript
2 59 (11.15%) Java
3 58 (10.96%) SQL
4 36 (6.81%) C#
5 30 (5.67%) PHP
6 18 (3.40%) T-SQL
7 15 (2.84%) Ruby
8 10 (1.89%) Python
9 8 (1.51%) PHP5
9 8 (1.51%) PL/SQL
10 5 (0.95%) Perl
11 4 (0.76%) VB
12 3 (0.57%) VB.NET
12 3 (0.57%) C++
12 3 (0.57%) Bash Shell
13 2 (0.38%) Data Analysis Expressions (DAX)
13 2 (0.38%) Apex Code
13 2 (0.38%) VBScript
13 2 (0.38%) Shell Script
14 1 (0.19%) XPath
Qualifications
1 39 (7.37%) Degree
2 11 (2.08%) ISEB
3 8 (1.51%) PMP
3 8 (1.51%) PMI Certification
4 6 (1.13%) ISTQB Foundation Certification
4 6 (1.13%) ITIL Certification
5 5 (0.95%) ISTQB
6 3 (0.57%) Microsoft Certification
7 2 (0.38%) Security Cleared
7 2 (0.38%) APMP
8 1 (0.19%) ISSAP
8 1 (0.19%) MCTS
8 1 (0.19%) ACCA
8 1 (0.19%) OCP
8 1 (0.19%) Oracle Certification
8 1 (0.19%) PRINCE2 Certification
8 1 (0.19%) CISA
8 1 (0.19%) CIMA
8 1 (0.19%) Postgraduate
8 1 (0.19%) HND
Quality Assurance & Compliance
1 23 (4.35%) QA
2 13 (2.46%) SLA
3 2 (0.38%) ISO/IEC 27001
4 1 (0.19%) WCAG
4 1 (0.19%) WAI
4 1 (0.19%) HL7
4 1 (0.19%) Data Quality
System Software
1 4 (0.76%) Active Directory
2 3 (0.57%) VMware Infrastructure
3 2 (0.38%) Cronacle
3 2 (0.38%) VMware ESX
4 1 (0.19%) Oracle RMAN
4 1 (0.19%) Xen
4 1 (0.19%) NFS
4 1 (0.19%) vSphere
4 1 (0.19%) XenApp
4 1 (0.19%) Hyper-V
4 1 (0.19%) Sendmail
4 1 (0.19%) Oracle RAC
Systems Management
1 9 (1.70%) HP Quality Center
2 5 (0.95%) Systems Management Server (SMS)
3 1 (0.19%) Nagios
3 1 (0.19%) Puppet
3 1 (0.19%) Capistrano
3 1 (0.19%) YUM
3 1 (0.19%) Data Guard
3 1 (0.19%) Oracle Statspack
3 1 (0.19%) HP Data Protector
3 1 (0.19%) SCOM
3 1 (0.19%) HP UCMDB
Vendors
1 229 (43.29%) SAP
2 42 (7.94%) Google
3 39 (7.37%) Adobe
4 36 (6.81%) Microsoft
5 34 (6.43%) Oracle
6 14 (2.65%) Salesforce.com
7 10 (1.89%) HP
7 10 (1.89%) Red Hat
8 8 (1.51%) Facebook
9 7 (1.32%) Omniture
9 7 (1.32%) JBoss
10 6 (1.13%) Twitter
10 6 (1.13%) Hitwise
10 6 (1.13%) Tableau
10 6 (1.13%) IBM
11 5 (0.95%) VMware
11 5 (0.95%) Unica
11 5 (0.95%) Lotus
11 5 (0.95%) TIBCO
11 5 (0.95%) Cisco
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