The table below looks at the statistics for Digital Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 278 341 449
Rank change year-on-year
+63 +108
Contract jobs citing Digital Marketing 417 273 128
As % of all contract IT jobs located in the UK 0.82% 0.53% 0.26%
As % of the Processes & Methodologies category 1.01% 0.69% 0.34%
Number of daily rates quoted 327 190 63
Average daily rate £375 £395 £325
Average daily rate % change year-on-year
-5.06% +21.53%
90% offered a daily rate of more than £200 £275 £215
10% offered a daily rate of more than £550 £525 £450
UK excluding London average daily rate £350 £375 £310
% change year-on-year
-6.66% +20.96%
Number of hourly rates quoted 14 5 3
Average hourly rate £26.59 £18.00 £17.50
Average hourly rate % change year-on-year
+47.70% +2.85%
90% offered a hourly rate of more than £20.00 £15.90 £15.50
10% offered a hourly rate of more than £55.00 £39.75 £23.50
UK excluding London average hourly rate £45.50 £18.00 £17.50
% change year-on-year
+152.77% +2.85%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41233 39767 38206
As % of all contract IT jobs located in the UK 81.35% 77.75% 76.63%
Number of daily rates quoted 26971 25392 23073
Average daily rate £425 £425 £400
Average daily rate % change year-on-year
- +6.25%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1169 1059 1170
Average hourly rate £39.00 £27.50 £27.50
Average hourly rate % change year-on-year
+41.81% -
90% offered a hourly rate of more than £13.00 £12.00 £12.50
10% offered a hourly rate of more than £57.00 £46.50 £51.89
UK excluding London average hourly rate £40.00 £27.79 £27.50
% change year-on-year
+43.93% +1.05%

Digital Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Digital Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing within the UK.

Digital Marketing Daily Rate Trend in the UK

Digital Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing within the UK over the 3 months to 13 February 2016.

Digital Marketing Daily Rate Histogram in the UK

Digital Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing within the UK.

Digital Marketing Hourly Rate Trend in the UK

Digital Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing within the UK over the 3 months to 13 February 2016.

Digital Marketing Hourly Rate Histogram in the UK

Digital Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 13 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +83 406 £375 -5.06% 332
London +79 205 £403 +0.62% 119
South East +33 80 £332 -21.82% 77
South West -1 54 £375 - 62
Berkshire +28 36 £305 -31.46% 23
Bristol +11 30 £369 -1.66% 26
City of London +41 29 £394 +5.00% 23
Surrey +13 22 £350 - 15
Bracknell +12 21 £311 -22.25% 2
North West -3 15 £325 +10.16% 27
North East -9 13 £365 -5.80% 1
Manchester -8 12 £320 +8.47% 17
Somerset +9 11 £360 -12.72% 16
Tyne and Wear - 11 £365 - 1
Newcastle upon Tyne - 11 £365 - 1
Buckinghamshire +14 10 £295 -23.87% 10
East of England -5 10 £450 +12.35% 14
Yorkshire -6 10 £300 -3.14% 10
Milton Keynes +7 9 £290 -27.50% 3
Reading +5 9 £388 -35.41% 6
Scotland +1 8 £350 - 6
Gloucestershire +5 7 £410 +2.50% 11
Leeds -5 7 £300 -3.22% 7
West Yorkshire -5 7 £300 -3.22% 7
West Midlands -25 7 £435 +33.84% 12
East Midlands - 7 £233 - 8
Essex -6 6 £450 +12.50%
Reigate -5 5 £185 - 3
Hampshire +12 4 £480 -10.69% 19
Gloucester +6 4 £420 +5.00%

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 13 February 2016, IT contractor jobs within the UK citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 782 (100.00%) Marketing
2 430 (54.99%) Finance
3 387 (49.49%) Business Intelligence
4 380 (48.59%) Telecoms
5 375 (47.95%) Electronics
5 375 (47.95%) SAP
5 375 (47.95%) Programme Management
6 373 (47.70%) Manufacturing
6 373 (47.70%) SAP Oil and Gas
7 198 (25.32%) Agile Software Development
8 137 (17.52%) HTML
9 135 (17.26%) Analytics
10 123 (15.73%) E-Commerce
11 107 (13.68%) CSS
12 95 (12.15%) JavaScript
12 95 (12.15%) SEO
12 95 (12.15%) Project Management
13 94 (12.02%) CMS
14 88 (11.25%) SQL
15 82 (10.49%) Java
16 76 (9.72%) Google
17 71 (9.08%) Adobe
18 70 (8.95%) Social Media
19 68 (8.70%) Scrum
19 68 (8.70%) User Experience
20 62 (7.93%) Stakeholder Management
21 60 (7.67%) Google Analytics
22 59 (7.54%) Content Management
22 59 (7.54%) Analytical Skills
23 56 (7.16%) Retail

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 13 February 2016, IT contractor jobs within the UK citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 94 (12.02%) CMS
2 39 (4.99%) Drupal
3 23 (2.94%) SharePoint
4 20 (2.56%) Confluence
5 19 (2.43%) Adobe Experience Manager
6 14 (1.79%) WordPress
7 13 (1.66%) Apache
8 12 (1.53%) Node.js
9 10 (1.28%) WebSphere
10 9 (1.15%) Sitecore CMS
11 7 (0.90%) Umbraco
12 5 (0.64%) MS Exchange
12 5 (0.64%) Skype for Business
12 5 (0.64%) Tomcat
12 5 (0.64%) WebLogic
13 4 (0.51%) JBoss
13 4 (0.51%) Joomla!
13 4 (0.51%) Mule
13 4 (0.51%) WebLogic Portal
13 4 (0.51%) WebSphere Application Server
Applications
1 46 (5.88%) MS Excel
2 27 (3.45%) Photoshop
3 26 (3.32%) MS PowerPoint
4 22 (2.81%) MS Office
5 20 (2.56%) MS Visio
6 12 (1.53%) Adobe Illustrator
7 7 (0.90%) MS Project
8 4 (0.51%) InDesign
9 3 (0.38%) Fireworks
10 2 (0.26%) Adobe Creative Suite
11 1 (0.13%) Simulink
11 1 (0.13%) Spreadsheet
Business Applications
1 373 (47.70%) SAP Oil and Gas
2 14 (1.79%) Adobe Campaign
3 10 (1.28%) WebTrends
4 7 (0.90%) Dynamics CRM
5 6 (0.77%) Oracle CRM
6 5 (0.64%) Dynamics AX
7 4 (0.51%) Eloqua
7 4 (0.51%) Unit4 Business World
8 3 (0.38%) Magento
9 2 (0.26%) Remedy ITSM
9 2 (0.26%) SAP PM
10 1 (0.13%) Dynamics NAV
10 1 (0.13%) FastStats
10 1 (0.13%) Oracle EBS
10 1 (0.13%) Sage 200
10 1 (0.13%) SAP CRM
10 1 (0.13%) SAP FI
10 1 (0.13%) SAP HR
10 1 (0.13%) SAP R/3
10 1 (0.13%) SDL Web 8
Cloud Services
1 60 (7.67%) Google Analytics
2 22 (2.81%) Adobe Analytics
3 17 (2.17%) Amazon AWS
4 11 (1.41%) AdWords
5 8 (1.02%) SmartFocus
6 7 (0.90%) GitHub
7 6 (0.77%) Office 365
7 6 (0.77%) SaaS
8 5 (0.64%) Google Cloud Platform
9 3 (0.38%) Cloud Computing
9 3 (0.38%) MailChimp
9 3 (0.38%) Microsoft Azure
10 2 (0.26%) SuccessFactors
11 1 (0.13%) Amazon S3
11 1 (0.13%) Basecamp
11 1 (0.13%) Google Apps
11 1 (0.13%) IaaS
11 1 (0.13%) PaaS
11 1 (0.13%) Trello
11 1 (0.13%) Yammer
Communications & Networking
1 17 (2.17%) DNS
2 12 (1.53%) DHCP
3 10 (1.28%) Internet
3 10 (1.28%) TCP/IP
4 9 (1.15%) LAN
5 8 (1.02%) MPLS
5 8 (1.02%) WAN
6 7 (0.90%) HTTP
6 7 (0.90%) VPN
7 5 (0.64%) BGP
7 5 (0.64%) Firewall
7 5 (0.64%) Intranet
7 5 (0.64%) IPv6
7 5 (0.64%) LDAP
7 5 (0.64%) OSPF
7 5 (0.64%) SAN
8 4 (0.51%) FTP
8 4 (0.51%) IPv4
8 4 (0.51%) VoIP
9 3 (0.38%) SMS
Database & Business Intelligence
1 44 (5.63%) SQL Server
2 33 (4.22%) Big Data
3 23 (2.94%) Oracle Database
4 20 (2.56%) MySQL
5 18 (2.30%) Data Warehouse
6 17 (2.17%) Relational Database
7 12 (1.53%) Data Mining
8 10 (1.28%) SQL Server Integration Services
9 9 (1.15%) SQL Server 2008
10 8 (1.02%) NoSQL
11 7 (0.90%) Apache Cassandra
11 7 (0.90%) Hadoop
12 6 (0.77%) MongoDB
12 6 (0.77%) SQL Server Analysis Services
13 5 (0.64%) Apache Hive
13 5 (0.64%) BigQuery
13 5 (0.64%) RDBMS
13 5 (0.64%) SQL Server Reporting Services
14 4 (0.51%) OLAP Cube
14 4 (0.51%) Power BI
Development Applications
1 28 (3.58%) JIRA
2 17 (2.17%) Git (software)
3 14 (1.79%) Selenium
3 14 (1.79%) Visual Studio
4 12 (1.53%) Subversion
5 10 (1.28%) Jenkins
6 9 (1.15%) Dreamweaver
6 9 (1.15%) JUnit
7 8 (1.02%) Cucumber
7 8 (1.02%) WebDriver
8 6 (0.77%) Ant
8 6 (0.77%) Axure RP
8 6 (0.77%) Eclipse
8 6 (0.77%) JMeter
8 6 (0.77%) Maven
8 6 (0.77%) SoapUI
9 5 (0.64%) TeamCity
10 4 (0.51%) Atlassian Bamboo
10 4 (0.51%) Mockito
10 4 (0.51%) WATIR
General
1 782 (100.00%) Marketing
2 430 (54.99%) Finance
3 380 (48.59%) Telecoms
4 375 (47.95%) Electronics
5 373 (47.70%) Manufacturing
6 56 (7.16%) Retail
7 40 (5.12%) Advertising
8 28 (3.58%) Publishing
9 23 (2.94%) Banking
10 12 (1.53%) Legal
11 8 (1.02%) Automotive
11 8 (1.02%) Multimedia
12 5 (0.64%) Games
12 5 (0.64%) Spanish Language
13 4 (0.51%) Back Office
13 4 (0.51%) Pharmaceutical
14 3 (0.38%) Billing
14 3 (0.38%) French Language
14 3 (0.38%) German Language
14 3 (0.38%) Italian Language
Job Titles
1 152 (19.44%) Developer
2 139 (17.77%) Analyst
3 76 (9.72%) Project Manager
4 73 (9.34%) Architect
5 67 (8.57%) Business Analyst
6 39 (4.99%) Consultant
7 36 (4.60%) Digital Analyst
8 35 (4.48%) Marketing Manager
9 33 (4.22%) Senior Developer
10 32 (4.09%) Digital Project Manager
11 30 (3.84%) Digital Architect
12 27 (3.45%) Digital Executive
13 26 (3.32%) Digital Marketing Manager
14 25 (3.20%) Designer
15 24 (3.07%) Java Developer
15 24 (3.07%) Marketing Executive
16 23 (2.94%) Digital Business Analyst
17 21 (2.69%) Digital Marketing Executive
17 21 (2.69%) Senior Manager
17 21 (2.69%) Solutions Architect
Libraries, Frameworks & Software Standards
1 137 (17.52%) HTML
2 107 (13.68%) CSS
3 55 (7.03%) jQuery
4 50 (6.39%) .NET
5 40 (5.12%) Web Services
6 38 (4.86%) HTML5
7 28 (3.58%) ASP.NET
8 26 (3.32%) XML
9 23 (2.94%) CSS3
10 19 (2.43%) SOAP
10 19 (2.43%) Spring
11 18 (2.30%) J2EE
12 15 (1.92%) AngularJS
13 13 (1.66%) Ajax
13 13 (1.66%) ASP.NET MVC
13 13 (1.66%) JSON
13 13 (1.66%) REST
14 12 (1.53%) .NET Framework
14 12 (1.53%) LAMP
14 12 (1.53%) XHTML
Miscellaneous
1 70 (8.95%) Social Media
2 68 (8.70%) User Experience
3 59 (7.54%) Analytical Skills
4 35 (4.48%) Mobile App
5 25 (3.20%) Digital Media
6 22 (2.81%) NHS
7 19 (2.43%) Data Centre
8 17 (2.17%) Computer Science
9 14 (1.79%) Algorithms
9 14 (1.79%) Data Integration
10 13 (1.66%) FMCG
11 10 (1.28%) Visualisation
12 8 (1.02%) Management Information System
13 7 (0.90%) Graphic Design
14 6 (0.77%) Copywriting
15 5 (0.64%) Animation
15 5 (0.64%) Blog
15 5 (0.64%) iPad
15 5 (0.64%) Mathematics
15 5 (0.64%) Statistics
Operating Systems
1 46 (5.88%) Windows
2 39 (4.99%) Linux
3 19 (2.43%) Unix
4 18 (2.30%) Windows Server
5 15 (1.92%) Solaris
6 13 (1.66%) Android
7 12 (1.53%) Apple iOS
8 9 (1.15%) Windows Server 2012
9 5 (0.64%) AIX
9 5 (0.64%) Windows Server 2008
10 3 (0.38%) CentOS
10 3 (0.38%) Red Hat Enterprise Linux
10 3 (0.38%) Windows Server 2003
10 3 (0.38%) Windows XP
11 2 (0.26%) Windows 10
11 2 (0.26%) Windows Vista
12 1 (0.13%) Amazon Linux
12 1 (0.13%) Mac OS
12 1 (0.13%) Windows 2000
12 1 (0.13%) Windows 7
Processes & Methodologies
1 387 (49.49%) Business Intelligence
2 375 (47.95%) Programme Management
3 198 (25.32%) Agile Software Development
4 135 (17.26%) Analytics
5 123 (15.73%) E-Commerce
6 95 (12.15%) Project Management
6 95 (12.15%) SEO
7 68 (8.70%) Scrum
8 62 (7.93%) Stakeholder Management
9 59 (7.54%) Content Management
10 54 (6.91%) PRINCE2
11 52 (6.65%) CRM
12 49 (6.27%) B2C
13 43 (5.50%) B2B
14 40 (5.12%) Migration
15 37 (4.73%) OO
16 36 (4.60%) Web Analytics
17 34 (4.35%) TDD
18 32 (4.09%) Email Marketing
18 32 (4.09%) Pay per click
Programming Languages
1 95 (12.15%) JavaScript
2 88 (11.25%) SQL
3 82 (10.49%) Java
4 39 (4.99%) PHP
5 35 (4.48%) C#
6 22 (2.81%) Ruby
7 18 (2.30%) PL/SQL
8 14 (1.79%) Python
9 8 (1.02%) C++
9 8 (1.02%) Perl
9 8 (1.02%) T-SQL
10 5 (0.64%) VBA
11 4 (0.51%) C
11 4 (0.51%) VB.NET
12 3 (0.38%) Embedded C
12 3 (0.38%) MATLAB
12 3 (0.38%) Objective-C
12 3 (0.38%) PowerShell
13 2 (0.26%) Shell Script
13 2 (0.26%) VB
Qualifications
1 52 (6.65%) Degree
2 16 (2.05%) Security Cleared
3 15 (1.92%) PMP
4 14 (1.79%) PMI Certification
4 14 (1.79%) SC Cleared
5 8 (1.02%) ISEB
5 8 (1.02%) PRINCE2 Certification
6 6 (0.77%) APMP
7 5 (0.64%) VMware Certified Professional (VCP)
8 4 (0.51%) Cisco Certification
8 4 (0.51%) ITIL Certification
9 3 (0.38%) CCNA
10 2 (0.26%) Postgraduate
10 2 (0.26%) VCP5
11 1 (0.13%) CCIE
11 1 (0.13%) MCP
11 1 (0.13%) MCSA
11 1 (0.13%) MCSE
11 1 (0.13%) Microsoft Certification
11 1 (0.13%) PhD
Quality Assurance & Compliance
1 54 (6.91%) QA
2 8 (1.02%) Data Quality
3 3 (0.38%) SLA
3 3 (0.38%) WCAG
4 2 (0.26%) COBIT
4 2 (0.26%) HL7
4 2 (0.26%) SDET
5 1 (0.13%) ISO 9001
5 1 (0.13%) P3O
System Software
1 23 (2.94%) Active Directory
2 13 (1.66%) VMware Infrastructure
3 9 (1.15%) Hyper-V
4 5 (0.64%) VMware ESX
4 5 (0.64%) VMware ESXi
5 2 (0.26%) Firmware
6 1 (0.13%) Docker
6 1 (0.13%) HDFS
6 1 (0.13%) Veritas Cluster Server
6 1 (0.13%) Veritas File System
6 1 (0.13%) Veritas Volume Manager
6 1 (0.13%) XenApp
Systems Management
1 8 (1.02%) SCCM
2 6 (0.77%) SCOM
3 3 (0.38%) Puppet
4 2 (0.26%) NetBackup
4 2 (0.26%) vRealize
5 1 (0.13%) Business Desktop Deployment
5 1 (0.13%) Kibana
5 1 (0.13%) logstash
5 1 (0.13%) Opscode Chef
5 1 (0.13%) Oracle ZFS
5 1 (0.13%) Systems Management Server (SMS)
5 1 (0.13%) TeamSite
Vendors
1 375 (47.95%) SAP
2 76 (9.72%) Google
3 71 (9.08%) Adobe
4 54 (6.91%) Oracle
5 48 (6.14%) Microsoft
6 28 (3.58%) VMware
7 27 (3.45%) Salesforce.com
8 16 (2.05%) Tableau
9 15 (1.92%) Sitecore
10 13 (1.66%) Cisco
10 13 (1.66%) Facebook
11 11 (1.41%) hybris
11 11 (1.41%) Salesforce Marketing Cloud
12 10 (1.28%) IBM
13 8 (1.02%) Citrix
14 7 (0.90%) Marketo
15 6 (0.77%) Apple
15 6 (0.77%) Omniture
16 5 (0.64%) ATG
16 5 (0.64%) Red Hat
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