The table below looks at the statistics for Digital Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 323 359 401
Rank change year-on-year
+36 +42
Contract jobs citing Digital Marketing 328 246 149
As % of all contract IT jobs located in the UK 0.61% 0.47% 0.32%
As % of the Processes & Methodologies category 0.79% 0.62% 0.43%
Number of daily rates quoted 240 167 102
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£375 £350 £350
Average daily rate % change year-on-year
+7.14% -
90% offered a daily rate of more than £250 £200 £231
10% offered a daily rate of more than £500 £472 £474
UK excluding London average daily rate £375 £330 £328
% change year-on-year
+13.63% +0.76%
Number of hourly rates quoted 1 5 14
Average hourly rate £39.00 £20.00 £17.33
Average hourly rate % change year-on-year
+95.00% +15.44%
UK excluding London average hourly rate £39.00 £19.31 £17.33
% change year-on-year
+102.02% +11.42%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41485 39369 34836
As % of all contract IT jobs located in the UK 76.59% 74.79% 73.90%
Number of daily rates quoted 26264 24909 20841
Average daily rate £413 £400 £413
Average daily rate % change year-on-year
+3.12% -3.03%
90% offered a daily rate of more than £285 £275 £275
10% offered a daily rate of more than £575 £555 £575
UK excluding London average daily rate £388 £375 £363
% change year-on-year
+3.33% +3.44%
Number of hourly rates quoted 1203 1184 1052
Average hourly rate £29.00 £28.75 £32.00
Average hourly rate % change year-on-year
+0.86% -10.15%
90% offered a hourly rate of more than £12.10 £12.50 £13.50
10% offered a hourly rate of more than £47.50 £47.50 £48.56
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

Digital Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Digital Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing within the UK.

Digital Marketing Daily Rate Trend in the UK

Digital Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing within the UK over the 3 months to 22 May 2015.

Digital Marketing Daily Rate Histogram in the UK

Digital Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing within the UK.

Digital Marketing Hourly Rate Trend in the UK

Digital Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +20 315 £375 +8.69% 253
London +14 116 £375 +4.52% 95
South East -38 51 £375 +15.38% 52
South West +21 45 £400 +14.28% 32
East of England +33 30 £400 +185.71% 9
City of London -2 27 £375 +24.83% 25
East Midlands +2 23 £488 +36.36% 4
Berkshire -16 23 £325 +17.11% 12
North West -10 20 £358 +25.43% 30
Essex +15 15 £400 +185.71% 3
Bristol 0 14 £403 +15.00% 7
West Midlands -2 13 £315 -3.07% 14
Yorkshire -7 12 £338 +82.43% 15
Leicestershire +7 11 £600 +77.77%
Gloucestershire -6 11 £413 +3.12% 10
Nottinghamshire -2 10 £488 +16.07% 2
Cambridgeshire - 10 £288 - 1
Nottingham -1 8 £488 +16.07% 2
Manchester -12 7 £365 +28.07% 14
Peterborough - 7 £250 -
Scotland - 7 £300 - 7
South Yorkshire -6 6 £350 +89.18%
Milton Keynes +3 5 £350 +4.47% 1
Bracknell 0 5 £450 +100.00% 2
Buckinghamshire 0 5 £350 +7.69% 4
West Yorkshire -6 5 £325 - 12
Hampshire -13 5 £500 +9.28% 2
West Sussex - 5 £400 - 3
Canary Wharf - 5 - -
Basildon - 5 £400 -

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 22 May 2015, IT contractor jobs within the UK citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 612 (100.00%) Marketing
2 309 (50.49%) Finance
3 259 (42.32%) Electronics
4 257 (41.99%) Telecoms
4 257 (41.99%) Business Intelligence
5 255 (41.67%) Programme Management
6 252 (41.18%) Manufacturing
7 251 (41.01%) SAP
8 250 (40.85%) SAP Oil and Gas
9 249 (40.69%) DTV
10 146 (23.86%) HTML
11 128 (20.92%) Agile Software Development
12 121 (19.77%) CSS
13 115 (18.79%) E-Commerce
14 105 (17.16%) JavaScript
15 88 (14.38%) Project Management
16 84 (13.73%) Java
17 79 (12.91%) Analytics
18 75 (12.25%) Content Management
19 71 (11.60%) User Experience
20 69 (11.27%) Scrum
21 68 (11.11%) Adobe
22 67 (10.95%) SQL
23 64 (10.46%) Retail
24 60 (9.80%) HTML5
25 58 (9.48%) SEO
26 57 (9.31%) Web Services
26 57 (9.31%) Linux
26 57 (9.31%) TDD
27 54 (8.82%) Microsoft

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 22 May 2015, IT contractor jobs within the UK citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 47 (7.68%) CMS
2 42 (6.86%) Adobe Experience Manager
3 32 (5.23%) WebSphere
4 22 (3.59%) SharePoint
5 16 (2.61%) IIS
6 15 (2.45%) SAS
7 14 (2.29%) Mule
8 13 (2.12%) Umbraco
9 10 (1.63%) WordPress
9 10 (1.63%) Tomcat
9 10 (1.63%) JBoss
10 9 (1.47%) Drupal
11 7 (1.14%) Mule ESB
12 6 (0.98%) Apache
13 5 (0.82%) WebLogic
13 5 (0.82%) Confluence
14 4 (0.65%) Apache Spark
14 4 (0.65%) Commerce Server
15 3 (0.49%) WebLogic Portal
15 3 (0.49%) WebSphere Application Server
Applications
1 38 (6.21%) MS Excel
2 34 (5.56%) Photoshop
3 25 (4.08%) MS PowerPoint
4 24 (3.92%) MS Office
5 19 (3.10%) MS Visio
5 19 (3.10%) MS Project
6 9 (1.47%) Shockwave
6 9 (1.47%) Adobe Illustrator
7 8 (1.31%) Spreadsheet
8 7 (1.14%) InDesign
9 6 (0.98%) Adobe Creative Suite
10 4 (0.65%) Fireworks
10 4 (0.65%) SPSS
11 3 (0.49%) Acrobat
11 3 (0.49%) ImageReady
12 2 (0.33%) FastStats
13 1 (0.16%) PowerPivot
Business Applications
1 250 (40.85%) SAP Oil and Gas
2 9 (1.47%) Adobe Campaign
3 8 (1.31%) Agresso
4 6 (0.98%) Unica
5 4 (0.65%) Dynamics CRM
6 2 (0.33%) Remedy ITSM
6 2 (0.33%) WebTrends
7 1 (0.16%) CODA-Financials
7 1 (0.16%) SAP FI
7 1 (0.16%) SAP CRM
7 1 (0.16%) Dynamics AX
7 1 (0.16%) SAP MDM
7 1 (0.16%) Magento
7 1 (0.16%) Radian6
7 1 (0.16%) Sage CRM
Cloud Services
1 30 (4.90%) Amazon AWS
2 26 (4.25%) Adobe Analytics
3 16 (2.61%) Amazon EC2
4 14 (2.29%) Google Analytics
5 8 (1.31%) SaaS
6 6 (0.98%) Amazon S3
7 4 (0.65%) Silverpop
7 4 (0.65%) Cloud Computing
8 3 (0.49%) Microsoft Azure
9 2 (0.33%) Office 365
9 2 (0.33%) CheetahMail
9 2 (0.33%) Pure360
9 2 (0.33%) SmartFocus
10 1 (0.16%) PaaS
10 1 (0.16%) AWS CloudFormation
Communications & Networking
1 14 (2.29%) Internet
2 10 (1.63%) SAN
2 10 (1.63%) DNS
2 10 (1.63%) Firewall
3 7 (1.14%) NAS
4 6 (0.98%) Cisco ASA
5 5 (0.82%) LDAP
5 5 (0.82%) DHCP
5 5 (0.82%) FTP
5 5 (0.82%) HTTP
6 4 (0.65%) OSPF
6 4 (0.65%) EIGRP
6 4 (0.65%) BGP
7 3 (0.49%) WAN
7 3 (0.49%) HTTPS
7 3 (0.49%) TCP/IP
7 3 (0.49%) VPN
7 3 (0.49%) Network Security
8 2 (0.33%) F5 BIG-IP LTM
8 2 (0.33%) F5 BIG-IP GTM
Database & Business Intelligence
1 48 (7.84%) SQL Server
2 18 (2.94%) Relational Database
2 18 (2.94%) MySQL
3 17 (2.78%) SQL Server Integration Services
3 17 (2.78%) SQL Server Reporting Services
4 16 (2.61%) Data Warehouse
5 14 (2.29%) Big Data
6 9 (1.47%) PostgreSQL
6 9 (1.47%) SQL Server 2008
6 9 (1.47%) Hadoop
7 7 (1.14%) MongoDB
7 7 (1.14%) SQL Server Analysis Services
8 5 (0.82%) Data Mining
8 5 (0.82%) NoSQL
8 5 (0.82%) Oracle Database
9 4 (0.65%) QlikView
9 4 (0.65%) SAP BI
10 3 (0.49%) SQL Server 2005
10 3 (0.49%) Apache Cassandra
10 3 (0.49%) Apache Hive
Development Applications
1 25 (4.08%) Git (software)
1 25 (4.08%) Ant
2 20 (3.27%) Eclipse
3 16 (2.61%) Maven
4 15 (2.45%) SoapUI
5 13 (2.12%) JIRA
6 11 (1.80%) Selenium
7 10 (1.63%) Jenkins
7 10 (1.63%) Subversion
8 7 (1.14%) JUnit
8 7 (1.14%) RSpec
9 4 (0.65%) TeamCity
9 4 (0.65%) Axure RP
9 4 (0.65%) WebDriver
9 4 (0.65%) Visual Studio
9 4 (0.65%) Dreamweaver
10 3 (0.49%) Cucumber
10 3 (0.49%) Atlassian Bamboo
10 3 (0.49%) Jasmine
11 2 (0.33%) Talend Open Studio
General
1 612 (100.00%) Marketing
2 309 (50.49%) Finance
3 259 (42.32%) Electronics
4 257 (41.99%) Telecoms
5 252 (41.18%) Manufacturing
6 64 (10.46%) Retail
7 36 (5.88%) Advertising
8 21 (3.43%) Games
9 16 (2.61%) Legal
10 12 (1.96%) Publishing
11 11 (1.80%) Banking
12 9 (1.47%) Automotive
13 8 (1.31%) Interactive Media
14 6 (0.98%) German Language
15 5 (0.82%) Pharmaceutical
15 5 (0.82%) French Language
16 4 (0.65%) Billing
16 4 (0.65%) Italian Language
17 3 (0.49%) Dutch Language
17 3 (0.49%) Spanish Language
Job Titles
1 158 (25.82%) Developer
2 119 (19.44%) Analyst
3 70 (11.44%) Project Manager
4 68 (11.11%) Business Analyst
5 43 (7.03%) Java Developer
6 39 (6.37%) Architect
7 35 (5.72%) Marketing Manager
8 34 (5.56%) Consultant
9 33 (5.39%) Senior Developer
10 25 (4.08%) Digital Marketing Manager
11 22 (3.59%) Digital Project Manager
12 21 (3.43%) Senior Java Developer
13 19 (3.10%) Front-End Developer
14 18 (2.94%) Solutions Architect
15 16 (2.61%) Web Developer
16 14 (2.29%) Designer
17 13 (2.12%) .NET Developer
17 13 (2.12%) C# Developer
18 12 (1.96%) Java/J2EE Developer
19 11 (1.80%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 146 (23.86%) HTML
2 121 (19.77%) CSS
3 60 (9.80%) HTML5
4 57 (9.31%) Web Services
5 38 (6.21%) .NET
5 38 (6.21%) jQuery
6 36 (5.88%) XML
7 32 (5.23%) SOAP
8 28 (4.58%) CSS3
9 27 (4.41%) J2EE
10 26 (4.25%) ASP.NET
10 26 (4.25%) Spring
11 25 (4.08%) Ajax
12 23 (3.76%) AngularJS
12 23 (3.76%) Flash
13 21 (3.43%) REST
13 21 (3.43%) XHTML
14 19 (3.10%) TopLink
14 19 (3.10%) EclipseLink
15 17 (2.78%) JAX-RS
Miscellaneous
1 249 (40.69%) DTV
2 71 (11.60%) User Experience
3 49 (8.01%) Social Media
3 49 (8.01%) Analytical Skills
4 47 (7.68%) NHS
5 30 (4.90%) Mobile App
6 14 (2.29%) Computer Science
7 13 (2.12%) Management Information System
8 11 (1.80%) FMCG
9 9 (1.47%) Blog
9 9 (1.47%) Flash Games
9 9 (1.47%) Open Source
10 8 (1.31%) PMI
11 7 (1.14%) W3C
11 7 (1.14%) Social Network
11 7 (1.14%) E-Learning
12 6 (0.98%) Digital Media
13 4 (0.65%) Data Structures
14 3 (0.49%) Replication
14 3 (0.49%) Statistics
Operating Systems
1 57 (9.31%) Linux
2 49 (8.01%) Windows
3 33 (5.39%) UNIX
4 21 (3.43%) Solaris
5 12 (1.96%) Red Hat Enterprise Linux
6 9 (1.47%) Apple iOS
6 9 (1.47%) Android
7 6 (0.98%) Windows Server 2008
8 5 (0.82%) Fedora
8 5 (0.82%) CentOS
9 3 (0.49%) Amazon Linux
10 1 (0.16%) AIX
10 1 (0.16%) Windows 8
Processes & Methodologies
1 257 (41.99%) Business Intelligence
2 255 (41.67%) Programme Management
3 128 (20.92%) Agile Software Development
4 115 (18.79%) E-Commerce
5 88 (14.38%) Project Management
6 79 (12.91%) Analytics
7 75 (12.25%) Content Management
8 69 (11.27%) Scrum
9 58 (9.48%) SEO
10 57 (9.31%) TDD
11 53 (8.66%) Stakeholder Management
12 47 (7.68%) CRM
13 43 (7.03%) PRINCE2
14 40 (6.54%) MVC
15 34 (5.56%) OO
16 33 (5.39%) Online Marketing
17 31 (5.07%) Web Design
17 31 (5.07%) B2C
17 31 (5.07%) User Stories
18 30 (4.90%) Email Marketing
Programming Languages
1 105 (17.16%) JavaScript
2 84 (13.73%) Java
3 67 (10.95%) SQL
4 29 (4.74%) C#
5 22 (3.59%) Ruby
6 20 (3.27%) PHP
7 13 (2.12%) Python
8 12 (1.96%) T-SQL
9 7 (1.14%) PowerShell
10 6 (0.98%) Bash Shell
11 5 (0.82%) C
12 4 (0.65%) Go
12 4 (0.65%) PHP5
12 4 (0.65%) R
12 4 (0.65%) Objective-C
13 3 (0.49%) Perl
14 2 (0.33%) PL/SQL
14 2 (0.33%) C++
14 2 (0.33%) VB
14 2 (0.33%) VB.NET
Qualifications
1 49 (8.01%) Degree
2 8 (1.31%) Security Cleared
2 8 (1.31%) PMI Certification
3 6 (0.98%) ISEB
4 5 (0.82%) SC Cleared
5 4 (0.65%) Postgraduate
6 3 (0.49%) Cisco Certification
6 3 (0.49%) CCNP
6 3 (0.49%) CCNA
6 3 (0.49%) PRINCE2 Practitioner
7 2 (0.33%) ISTQB
7 2 (0.33%) PRINCE2 Certification
7 2 (0.33%) ITIL Certification
8 1 (0.16%) Microsoft Certification
8 1 (0.16%) CISSP
8 1 (0.16%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 10 (1.63%) QA
1 10 (1.63%) SLA
2 6 (0.98%) Data Quality
2 6 (0.98%) HL7
3 3 (0.49%) WCAG
4 2 (0.33%) PCI DSS
4 2 (0.33%) ISO/IEC 27001
System Software
1 15 (2.45%) VMware Infrastructure
2 8 (1.31%) Active Directory
3 5 (0.82%) NFS
4 3 (0.49%) Hyper-V
5 2 (0.33%) HDFS
5 2 (0.33%) Ceph
5 2 (0.33%) GPFS
5 2 (0.33%) vSphere
6 1 (0.16%) Firmware
6 1 (0.16%) Terminal Services
6 1 (0.16%) Xen
6 1 (0.16%) Microsoft Virtual Server
6 1 (0.16%) VMware ESX
6 1 (0.16%) Microsoft App-V
6 1 (0.16%) vCloud
6 1 (0.16%) XenApp
6 1 (0.16%) EMC RecoverPoint
Systems Management
1 19 (3.10%) Puppet
2 6 (0.98%) Opscode Chef
3 4 (0.65%) TeamSite
4 3 (0.49%) HP Quality Center
5 2 (0.33%) Hadoop YARN
5 2 (0.33%) SCCM
5 2 (0.33%) Tivoli Storage Manager
6 1 (0.16%) Netcool
6 1 (0.16%) WSUS
6 1 (0.16%) EMC NetWorker
6 1 (0.16%) SCOM
6 1 (0.16%) HP Data Protector
6 1 (0.16%) Rundeck
Vendors
1 251 (41.01%) SAP
2 68 (11.11%) Adobe
3 54 (8.82%) Microsoft
4 34 (5.56%) IBM
5 32 (5.23%) Google
6 31 (5.07%) Oracle
7 23 (3.76%) Twitter
8 22 (3.59%) hybris
9 21 (3.43%) Facebook
9 21 (3.43%) Salesforce.com
10 18 (2.94%) VMware
11 15 (2.45%) Red Hat
12 11 (1.80%) HP
13 10 (1.63%) EPiServer
13 10 (1.63%) Citrix
14 9 (1.47%) Cisco
14 9 (1.47%) Sitecore
15 7 (1.14%) Zend
16 6 (0.98%) ATG
17 5 (0.82%) CheckPoint
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