The table below looks at the statistics for Digital Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 296 332 479
Rank change year-on-year
+36 +147
Contract jobs citing Digital Marketing 400 306 100
As % of all contract IT jobs located in the UK 0.70% 0.56% 0.20%
As % of the Processes & Methodologies category 0.91% 0.74% 0.26%
Number of daily rates quoted 304 201 53
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £350 £400
Average daily rate % change year-on-year
- -12.50%
90% offered a daily rate of more than £200 £225 £257
10% offered a daily rate of more than £480 £461 £490
UK excluding London average daily rate £365 £350 £388
% change year-on-year
+4.28% -9.67%
Number of hourly rates quoted 8 7 5
Average hourly rate £18.25 £30.00 £18.00
Average hourly rate % change year-on-year
-39.16% +66.66%
UK excluding London average hourly rate £18.25 £35.98 £14.95
% change year-on-year
-49.27% +140.63%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44182 41616 38228
As % of all contract IT jobs located in the UK 77.70% 76.15% 74.80%
Number of daily rates quoted 28632 25727 23174
Average daily rate £415 £400 £405
Average daily rate % change year-on-year
+3.75% -1.23%
90% offered a daily rate of more than £285 £275 £270
10% offered a daily rate of more than £575 £563 £575
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 1181 1176 1105
Average hourly rate £30.00 £25.00 £30.50
Average hourly rate % change year-on-year
+20.00% -18.03%
90% offered a hourly rate of more than £12.50 £12.85 £12.50
10% offered a hourly rate of more than £52.17 £50.00 £50.00
UK excluding London average hourly rate £30.50 £26.50 £31.00
% change year-on-year
+15.09% -14.51%

Digital Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Digital Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing within the UK.

Digital Marketing Daily Rate Trend in the UK

Digital Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing within the UK over the 3 months to 31 July 2015.

Digital Marketing Daily Rate Histogram in the UK

Digital Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing within the UK.

Digital Marketing Hourly Rate Trend in the UK

Digital Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing within the UK over the 3 months to 31 July 2015.

Digital Marketing Hourly Rate Histogram in the UK

Digital Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +38 390 £350 - 266
London +18 133 £344 -1.78% 100
South East -21 94 £324 -7.57% 55
South West +21 66 £400 +24.03% 20
Berkshire +5 59 £275 -21.42% 32
City of London -6 29 £325 +8.33% 28
Bracknell +7 26 £213 -45.51% 3
North West -11 25 £310 -11.42% 27
Bristol +7 22 £375 +7.14% 6
Yorkshire -4 21 £325 +96.96% 17
East Midlands +12 19 £450 +46.93% 9
Gloucestershire +10 19 £420 +40.00% 4
Manchester +7 17 £310 -11.42% 11
West Yorkshire - 16 £316 - 9
Reading +6 14 £288 -22.03% 7
Buckinghamshire 0 12 £380 +5.55% 3
East of England -2 12 £388 -11.42% 11
Leeds - 12 £325 - 5
West Midlands +5 11 £325 +30.00% 24
Canary Wharf - 10 £325 -
Milton Keynes -7 9 £400 +11.11%
Scotland -5 7 £300 -7.69% 1
Hampshire -6 7 £500 +7.52% 7
Leicestershire - 7 £373 - 2
Edinburgh -4 6 £300 -7.69% 1
Essex -10 6 £400 -8.57% 1
West Sussex -3 5 £450 +28.57%
Romford - 5 £240 -
Gatwick +4 4 £450 +28.57%
Hertfordshire -3 4 £310 -17.33% 2

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 31 July 2015, IT contractor jobs within the UK citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 731 (100.00%) Marketing
2 347 (47.47%) Finance
3 308 (42.13%) Telecoms
4 301 (41.18%) Programme Management
5 300 (41.04%) Business Intelligence
6 298 (40.77%) Electronics
7 296 (40.49%) Manufacturing
8 295 (40.36%) SAP
9 293 (40.08%) DTV
9 293 (40.08%) SAP Oil and Gas
10 176 (24.08%) Agile Software Development
11 161 (22.02%) HTML
12 145 (19.84%) CSS
13 120 (16.42%) E-Commerce
14 118 (16.14%) JavaScript
15 107 (14.64%) Project Management
16 104 (14.23%) User Experience
17 102 (13.95%) Analytics
18 91 (12.45%) SQL
19 90 (12.31%) Java
19 90 (12.31%) Adobe
20 87 (11.90%) Content Management
21 83 (11.35%) SEO
22 70 (9.58%) Social Media
23 69 (9.44%) Scrum
24 62 (8.48%) Oracle
25 59 (8.07%) Windows
25 59 (8.07%) CMS
26 58 (7.93%) NHS
26 58 (7.93%) Linux

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 31 July 2015, IT contractor jobs within the UK citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 59 (8.07%) CMS
2 46 (6.29%) WebSphere
3 35 (4.79%) Adobe Experience Manager
4 25 (3.42%) SharePoint
5 18 (2.46%) WebLogic
6 17 (2.33%) Mule
7 15 (2.05%) WebLogic Portal
8 14 (1.92%) WordPress
8 14 (1.92%) WebSphere Portal
8 14 (1.92%) IIS
9 13 (1.78%) JBoss
10 12 (1.64%) Umbraco
11 11 (1.50%) Tomcat
12 10 (1.37%) Apache
13 9 (1.23%) Mule ESB
14 7 (0.96%) Drupal
15 6 (0.82%) Sitecore CMS
15 6 (0.82%) Commerce Server
15 6 (0.82%) SAS
16 5 (0.68%) ColdFusion
Applications
1 40 (5.47%) Photoshop
2 34 (4.65%) MS Excel
3 25 (3.42%) MS Visio
4 24 (3.28%) MS Project
4 24 (3.28%) MS Office
5 22 (3.01%) MS PowerPoint
6 11 (1.50%) Adobe Illustrator
7 9 (1.23%) Spreadsheet
8 7 (0.96%) InDesign
9 6 (0.82%) Adobe Creative Suite
10 5 (0.68%) SPSS
11 3 (0.41%) Acrobat
11 3 (0.41%) FastStats
12 2 (0.27%) Fireworks
13 1 (0.14%) Simulink
13 1 (0.14%) ImageReady
13 1 (0.14%) PowerPivot
13 1 (0.14%) GNU Octave
Business Applications
1 293 (40.08%) SAP Oil and Gas
2 10 (1.37%) Radian6
3 9 (1.23%) Remedy ITSM
4 7 (0.96%) Dynamics CRM
5 6 (0.82%) Unica
6 5 (0.68%) Adobe Campaign
7 4 (0.55%) Agresso
8 2 (0.27%) WebTrends
8 2 (0.27%) Magento
9 1 (0.14%) Oracle BPM
9 1 (0.14%) Dynamics AX
9 1 (0.14%) SAP FI
9 1 (0.14%) SAP CRM
9 1 (0.14%) Sage CRM
Cloud Services
1 26 (3.56%) Amazon AWS
2 25 (3.42%) Google Analytics
3 23 (3.15%) Adobe Analytics
4 11 (1.50%) Amazon EC2
5 6 (0.82%) SaaS
6 5 (0.68%) Silverpop
7 4 (0.55%) Office 365
7 4 (0.55%) SmartFocus
8 2 (0.27%) PaaS
8 2 (0.27%) Cloud Computing
8 2 (0.27%) CheetahMail
8 2 (0.27%) Pure360
8 2 (0.27%) Virtual Private Cloud
9 1 (0.14%) AWS CloudFormation
9 1 (0.14%) Google Apps
Communications & Networking
1 18 (2.46%) Internet
2 13 (1.78%) TCP/IP
3 12 (1.64%) DNS
3 12 (1.64%) SAN
4 10 (1.37%) HTTP
5 9 (1.23%) NAS
6 8 (1.09%) LDAP
6 8 (1.09%) DHCP
7 7 (0.96%) WAN
7 7 (0.96%) HTTPS
7 7 (0.96%) VPN
8 6 (0.82%) Firewall
9 5 (0.68%) Cisco ASA
9 5 (0.68%) LAN
10 4 (0.55%) FTP
10 4 (0.55%) Intranet
11 3 (0.41%) MPLS
11 3 (0.41%) OSPF
11 3 (0.41%) BGP
12 2 (0.27%) Wireless
Database & Business Intelligence
1 56 (7.66%) SQL Server
2 29 (3.97%) Relational Database
3 23 (3.15%) MySQL
4 17 (2.33%) SQL Server Reporting Services
5 15 (2.05%) Big Data
6 14 (1.92%) Data Warehouse
7 13 (1.78%) SQL Server Integration Services
8 10 (1.37%) Hadoop
9 9 (1.23%) SQL Server 2008
10 8 (1.09%) SQL Server Analysis Services
10 8 (1.09%) PostgreSQL
11 6 (0.82%) BusinessObjects
11 6 (0.82%) QlikView
11 6 (0.82%) SQL Server 2012
11 6 (0.82%) Oracle Database
12 5 (0.68%) MongoDB
12 5 (0.68%) SQLite
12 5 (0.68%) RDBMS
13 4 (0.55%) Data Mining
13 4 (0.55%) SAP BI
Development Applications
1 24 (3.28%) Git (software)
2 19 (2.60%) JIRA
2 19 (2.60%) Eclipse
2 19 (2.60%) Ant
3 18 (2.46%) Maven
4 14 (1.92%) Selenium
4 14 (1.92%) SoapUI
5 13 (1.78%) Subversion
6 10 (1.37%) Jenkins
7 8 (1.09%) RSpec
7 8 (1.09%) Dreamweaver
8 6 (0.82%) WebDriver
9 5 (0.68%) JUnit
9 5 (0.68%) Visual Studio
10 4 (0.55%) TeamCity
10 4 (0.55%) Cucumber
11 3 (0.41%) Axure RP
11 3 (0.41%) Atlassian Bamboo
12 2 (0.27%) Checkstyle
12 2 (0.27%) AccuRev
General
1 731 (100.00%) Marketing
2 347 (47.47%) Finance
3 308 (42.13%) Telecoms
4 298 (40.77%) Electronics
5 296 (40.49%) Manufacturing
6 53 (7.25%) Retail
7 30 (4.10%) Advertising
8 17 (2.33%) Legal
9 16 (2.19%) Games
10 15 (2.05%) Banking
10 15 (2.05%) Publishing
11 14 (1.92%) Billing
12 10 (1.37%) Automotive
13 6 (0.82%) Pharmaceutical
13 6 (0.82%) Dutch Language
14 5 (0.68%) German Language
14 5 (0.68%) Law
15 4 (0.55%) Multimedia
15 4 (0.55%) French Language
16 3 (0.41%) Interactive Media
Job Titles
1 189 (25.85%) Developer
2 121 (16.55%) Analyst
3 79 (10.81%) Project Manager
4 55 (7.52%) Business Analyst
5 44 (6.02%) Architect
6 43 (5.88%) Java Developer
7 38 (5.20%) Marketing Manager
8 37 (5.06%) Consultant
9 36 (4.92%) Senior Developer
10 31 (4.24%) Digital Project Manager
11 25 (3.42%) Designer
12 23 (3.15%) Senior Java Developer
13 22 (3.01%) Solutions Architect
13 22 (3.01%) Digital Marketing Manager
14 19 (2.60%) Front-End Developer
14 19 (2.60%) Web Developer
15 16 (2.19%) Administrator
16 14 (1.92%) .NET Developer
17 13 (1.78%) Marketing Executive
17 13 (1.78%) Web Manager
Libraries, Frameworks & Software Standards
1 161 (22.02%) HTML
2 145 (19.84%) CSS
3 56 (7.66%) Web Services
4 51 (6.98%) .NET
4 51 (6.98%) HTML5
5 42 (5.75%) jQuery
6 40 (5.47%) XML
7 36 (4.92%) SOAP
8 31 (4.24%) CSS3
9 29 (3.97%) ASP.NET
10 26 (3.56%) Ajax
10 26 (3.56%) REST
11 23 (3.15%) J2EE
12 22 (3.01%) Spring
13 18 (2.46%) TopLink
13 18 (2.46%) XHTML
13 18 (2.46%) WebCenter
13 18 (2.46%) EclipseLink
14 17 (2.33%) AngularJS
15 16 (2.19%) JAX-RS
Miscellaneous
1 293 (40.08%) DTV
2 104 (14.23%) User Experience
3 70 (9.58%) Social Media
4 58 (7.93%) NHS
5 50 (6.84%) Analytical Skills
6 36 (4.92%) Mobile App
7 19 (2.60%) Computer Science
8 17 (2.33%) Digital Media
8 17 (2.33%) Management Information System
9 11 (1.50%) Data Centre
10 9 (1.23%) Replication
11 7 (0.96%) Graphic Design
11 7 (0.96%) PMI
11 7 (0.96%) Social Network
11 7 (0.96%) Algorithms
12 6 (0.82%) FMCG
12 6 (0.82%) iPhone
12 6 (0.82%) Visualisation
12 6 (0.82%) Blog
13 5 (0.68%) W3C
Operating Systems
1 59 (8.07%) Windows
2 58 (7.93%) Linux
3 30 (4.10%) UNIX
4 21 (2.87%) Solaris
5 15 (2.05%) Apple iOS
6 14 (1.92%) Red Hat Enterprise Linux
6 14 (1.92%) Windows Server 2008
7 12 (1.64%) Android
8 6 (0.82%) Windows 7
9 4 (0.55%) Windows Server 2012
9 4 (0.55%) Windows Server 2003
10 3 (0.41%) Windows 8
10 3 (0.41%) Amazon Linux
11 2 (0.27%) CentOS
11 2 (0.27%) Fedora
11 2 (0.27%) Windows 2000
12 1 (0.14%) Windows XP
12 1 (0.14%) Ubuntu
12 1 (0.14%) Embedded Linux
12 1 (0.14%) SUSE
Processes & Methodologies
1 301 (41.18%) Programme Management
2 300 (41.04%) Business Intelligence
3 176 (24.08%) Agile Software Development
4 120 (16.42%) E-Commerce
5 107 (14.64%) Project Management
6 102 (13.95%) Analytics
7 87 (11.90%) Content Management
8 83 (11.35%) SEO
9 69 (9.44%) Scrum
10 54 (7.39%) TDD
11 50 (6.84%) PRINCE2
12 42 (5.75%) Stakeholder Management
13 41 (5.61%) CRM
13 41 (5.61%) B2C
14 40 (5.47%) MVC
15 39 (5.34%) OO
16 34 (4.65%) Business Analysis
17 33 (4.51%) Pay per click
17 33 (4.51%) Email Marketing
18 32 (4.38%) B2B
Programming Languages
1 118 (16.14%) JavaScript
2 91 (12.45%) SQL
3 90 (12.31%) Java
4 31 (4.24%) C#
5 24 (3.28%) PHP
6 15 (2.05%) Ruby
7 12 (1.64%) T-SQL
8 11 (1.50%) C
9 10 (1.37%) Objective-C
10 8 (1.09%) PowerShell
11 6 (0.82%) Python
12 5 (0.68%) CFML
12 5 (0.68%) C++
12 5 (0.68%) Bash Shell
13 3 (0.41%) R
13 3 (0.41%) PL/SQL
13 3 (0.41%) Perl
13 3 (0.41%) VB.NET
14 1 (0.14%) PHP5
14 1 (0.14%) Groovy
Qualifications
1 52 (7.11%) Degree
2 8 (1.09%) PRINCE2 Certification
2 8 (1.09%) Security Cleared
3 7 (0.96%) PMI Certification
4 6 (0.82%) ISEB
5 5 (0.68%) SC Cleared
6 4 (0.55%) Cisco Certification
6 4 (0.55%) ITIL Certification
6 4 (0.55%) CCNP
7 3 (0.41%) Postgraduate
8 2 (0.27%) ISTQB
8 2 (0.27%) CCIP
8 2 (0.27%) CCNA
9 1 (0.14%) Microsoft Certification
9 1 (0.14%) Oracle Certification
9 1 (0.14%) ACCA
9 1 (0.14%) CIMA
9 1 (0.14%) VMware Certified Professional (VCP)
9 1 (0.14%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 19 (2.60%) QA
2 11 (1.50%) SLA
3 5 (0.68%) HL7
3 5 (0.68%) Data Quality
4 2 (0.27%) PCI DSS
5 1 (0.14%) WCAG
5 1 (0.14%) WAI
System Software
1 15 (2.05%) Active Directory
1 15 (2.05%) VMware Infrastructure
2 8 (1.09%) NFS
3 6 (0.82%) vSphere
4 5 (0.68%) XenApp
5 3 (0.41%) vCloud
5 3 (0.41%) VMware ESX
6 2 (0.27%) Hyper-V
6 2 (0.27%) GPFS
6 2 (0.27%) Ceph
6 2 (0.27%) VMware ESXi
6 2 (0.27%) XenServer
6 2 (0.27%) EMC RecoverPoint
7 1 (0.14%) XenDesktop
7 1 (0.14%) Terminal Services
7 1 (0.14%) Microsoft App-V
7 1 (0.14%) Xen
7 1 (0.14%) Microsoft Virtual Server
Systems Management
1 14 (1.92%) Puppet
2 8 (1.09%) Netcool
3 4 (0.55%) Opscode Chef
4 3 (0.41%) HP Data Protector
5 2 (0.27%) HP Quality Center
5 2 (0.27%) Oracle ZFS
5 2 (0.27%) EMC NetWorker
5 2 (0.27%) TeamSite
5 2 (0.27%) Tivoli Storage Manager
6 1 (0.14%) SCCM
6 1 (0.14%) Rundeck
6 1 (0.14%) EMC VPLEX
Vendors
1 295 (40.36%) SAP
2 90 (12.31%) Adobe
3 62 (8.48%) Oracle
4 50 (6.84%) Google
5 46 (6.29%) IBM
6 43 (5.88%) Microsoft
7 29 (3.97%) Sitecore
7 29 (3.97%) Twitter
8 28 (3.83%) Facebook
9 24 (3.28%) VMware
10 22 (3.01%) Salesforce.com
11 20 (2.74%) hybris
12 17 (2.33%) Eloqua
13 16 (2.19%) Red Hat
14 14 (1.92%) TIBCO
15 13 (1.78%) Citrix
16 12 (1.64%) HP
16 12 (1.64%) Pega
17 11 (1.50%) Remedy
18 10 (1.37%) Cisco
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