The table below looks at the statistics for Digital Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 313 463 461
Rank change year-on-year
+150 -2
Contract jobs citing Digital Marketing 338 116 130
As % of all contract IT jobs located in the UK 0.60% 0.22% 0.22%
As % of the Processes & Methodologies category 0.81% 0.30% 0.32%
Number of daily rates quoted 222 56 95
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £400 £320
Average daily rate % change year-on-year
-12.50% +25.00%
90% offered a daily rate of more than £225 £206 £193
10% offered a daily rate of more than £475 £500 £400
UK excluding London average daily rate £350 £350 £320
% change year-on-year
- +9.37%
Number of hourly rates quoted 7 3 1
Average hourly rate £30.00 £18.00 £17.50
Average hourly rate % change year-on-year
+66.66% +2.85%
UK excluding London average hourly rate £35.98 - £17.50

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41951 38607 41075
As % of all contract IT jobs located in the UK 74.17% 73.26% 70.98%
Number of daily rates quoted 26010 23715 23830
Average daily rate £410 £400 £400
Average daily rate % change year-on-year
+2.50% -
90% offered a daily rate of more than £275 £273 £265
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 1162 1053 1463
Average hourly rate £23.50 £28.00 £31.50
Average hourly rate % change year-on-year
-16.07% -11.11%
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £50.00 £48.84 £45.00
UK excluding London average hourly rate £25.50 £30.00 £31.00
% change year-on-year
-15.00% -3.22%

Digital Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Digital Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing within the UK.

Digital Marketing Daily Rate Trend in the UK

Digital Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing within the UK over the 3 months to 29 August 2014.

Digital Marketing Daily Rate Histogram in the UK

Digital Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing within the UK.

Digital Marketing Hourly Rate Trend in the UK

Digital Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing within the UK over the 3 months to 29 August 2014.

Digital Marketing Hourly Rate Histogram in the UK

Digital Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +164 327 £350 -12.50% 216
London +76 116 £361 -9.75% 90
South East +75 113 £350 - 45
Berkshire +55 55 £350 +10.23% 6
South West -7 33 £325 -44.20% 21
City of London +31 25 £344 -8.33% 15
Oxfordshire +19 22 £425 +21.42% 6
North West +3 20 £400 - 25
East of England -15 16 £438 +45.83% 12
Banbury - 16 £419 - 2
Bristol - 14 £350 - 11
Slough - 14 £253 - 2
Essex +3 12 £438 +12.90% 1
Buckinghamshire +7 11 £423 +111.25% 8
Bracknell - 11 £390 - 1
Milton Keynes +6 9 £424 +111.87% 3
Surrey +1 8 £269 - 3
Somerset - 8 £310 - 4
Hampshire - 8 £465 - 7
East Midlands -2 7 £306 -27.94% 9
West Midlands -6 7 £225 - 7
Scotland - 7 £375 - 4
North East - 7 £375 - 2
Lancashire - 7 £475 - 2
Reading +14 6 £369 - 1
Yorkshire +3 6 £150 -45.45% 5
Manchester -10 6 £328 - 19
Gloucestershire -17 5 £300 +39.53% 3
Wiltshire -12 4 £300 -48.49% 2
Lancaster - 4 - -

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 29 August 2014, IT contractor jobs within the UK citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 586 (100.00%) Marketing
2 342 (58.36%) Finance
3 293 (50.00%) Business Intelligence
4 291 (49.66%) Programme Management
5 288 (49.15%) Telecoms
5 288 (49.15%) SAP
6 287 (48.98%) Manufacturing
7 282 (48.12%) Electronics
8 274 (46.76%) SAP Oil and Gas
8 274 (46.76%) DTV
9 117 (19.97%) Analytics
10 111 (18.94%) HTML
11 83 (14.16%) Social Media
12 82 (13.99%) JavaScript
13 77 (13.14%) CSS
14 71 (12.12%) SQL
15 70 (11.95%) E-Commerce
15 70 (11.95%) Project Management
16 69 (11.77%) Agile Software Development
17 64 (10.92%) Java
18 62 (10.58%) SEO
19 60 (10.24%) .NET
20 57 (9.73%) SQL Server
21 56 (9.56%) CMS
22 53 (9.04%) Content Management
22 53 (9.04%) Google
23 52 (8.87%) jQuery
24 51 (8.70%) Scrum
25 47 (8.02%) Linux
26 46 (7.85%) Web Services

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 29 August 2014, IT contractor jobs within the UK citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 56 (9.56%) CMS
2 28 (4.78%) SharePoint
3 14 (2.39%) Tomcat
3 14 (2.39%) Adobe CQ
4 13 (2.22%) IIS
5 12 (2.05%) SAS
6 11 (1.88%) Drupal
6 11 (1.88%) Apache
7 10 (1.71%) WordPress
8 9 (1.54%) Joomla!
9 8 (1.37%) WebSphere
9 8 (1.37%) Confluence
10 6 (1.02%) Magnolia
11 5 (0.85%) IBM Notes
12 4 (0.68%) Mule
13 3 (0.51%) BizTalk Server
13 3 (0.51%) Commerce Server
14 2 (0.34%) MS Exchange
14 2 (0.34%) Liferay
14 2 (0.34%) Moodle
Applications
1 28 (4.78%) MS Excel
2 13 (2.22%) Photoshop
3 11 (1.88%) MS Visio
4 10 (1.71%) MS PowerPoint
5 9 (1.54%) MS Office
6 8 (1.37%) Adobe Illustrator
7 5 (0.85%) SPSS
8 4 (0.68%) MS Project
9 3 (0.51%) AutoCAD
10 2 (0.34%) Spreadsheet
10 2 (0.34%) OmniGraffle
10 2 (0.34%) PowerPivot
11 1 (0.17%) InDesign
11 1 (0.17%) RoboHelp
Business Applications
1 274 (46.76%) SAP Oil and Gas
2 44 (7.51%) Google Analytics
3 18 (3.07%) SiteCatalyst
4 16 (2.73%) WebTrends
5 13 (2.22%) Dynamics CRM
6 3 (0.51%) Remedy ITSM
6 3 (0.51%) Oracle CRM
7 2 (0.34%) Magento
8 1 (0.17%) SmartPlant
8 1 (0.17%) Oracle BRM
8 1 (0.17%) SAP SRM
8 1 (0.17%) Loan IQ
8 1 (0.17%) Misys Midas
8 1 (0.17%) Dynamics AX
8 1 (0.17%) Oracle EBS
8 1 (0.17%) SAP CRM
Cloud Services
1 12 (2.05%) Amazon AWS
2 10 (1.71%) SaaS
3 8 (1.37%) Microsoft Azure
3 8 (1.37%) Amazon EC2
4 5 (0.85%) Cloud Computing
5 2 (0.34%) Force.com
5 2 (0.34%) Amazon S3
5 2 (0.34%) AWS Data Pipeline
5 2 (0.34%) Office 365
6 1 (0.17%) GitHub
6 1 (0.17%) CheetahMail
6 1 (0.17%) Pure360
6 1 (0.17%) Google App Engine
Communications & Networking
1 15 (2.56%) DNS
2 13 (2.22%) Internet
3 12 (2.05%) WAN
3 12 (2.05%) LAN
4 6 (1.02%) HTTP
4 6 (1.02%) SMS
4 6 (1.02%) MPLS
5 5 (0.85%) Intranet
6 4 (0.68%) LDAP
6 4 (0.68%) FTP
6 4 (0.68%) SSL
7 3 (0.51%) Wireless
7 3 (0.51%) Firewall
7 3 (0.51%) DHCP
7 3 (0.51%) UMTS
7 3 (0.51%) VoIP
8 2 (0.34%) GPRS
8 2 (0.34%) 3GPP
8 2 (0.34%) IPv6
8 2 (0.34%) SAN
Database & Business Intelligence
1 57 (9.73%) SQL Server
2 31 (5.29%) MySQL
3 25 (4.27%) SQL Server Integration Services
4 21 (3.58%) SQL Server 2008
5 19 (3.24%) Data Warehouse
6 14 (2.39%) SQL Server Reporting Services
7 11 (1.88%) SQL Server Analysis Services
8 10 (1.71%) Data Mining
8 10 (1.71%) SQL Server 2005
8 10 (1.71%) Big Data
8 10 (1.71%) Relational Database
9 7 (1.19%) SQL Server 2012
9 7 (1.19%) NoSQL
10 6 (1.02%) OLAP
10 6 (1.02%) Oracle Database
10 6 (1.02%) MongoDB
10 6 (1.02%) Couchbase
11 5 (0.85%) Amazon DynamoDB
12 4 (0.68%) Crystal Reports
12 4 (0.68%) Oracle Exadata
Development Applications
1 20 (3.41%) Selenium
2 12 (2.05%) Visual Studio
3 10 (1.71%) Subversion
3 10 (1.71%) Maven
3 10 (1.71%) JIRA
3 10 (1.71%) Git (software)
4 9 (1.54%) Cucumber
5 8 (1.37%) JUnit
6 7 (1.19%) WebDriver
6 7 (1.19%) Ant
7 6 (1.02%) Eclipse
7 6 (1.02%) Jenkins
8 5 (0.85%) Team Foundation Server
9 4 (0.68%) SQL Server Management Studio (SSMS)
10 3 (0.51%) Hudson
10 3 (0.51%) Balsamiq Mockups
10 3 (0.51%) WATIR
10 3 (0.51%) NUnit
11 2 (0.34%) Dreamweaver
11 2 (0.34%) JMeter
General
1 586 (100.00%) Marketing
2 342 (58.36%) Finance
3 288 (49.15%) Telecoms
4 287 (48.98%) Manufacturing
5 282 (48.12%) Electronics
6 40 (6.83%) Retail
7 23 (3.92%) Banking
8 20 (3.41%) Advertising
9 11 (1.88%) Publishing
10 9 (1.54%) Legal
10 9 (1.54%) Pharmaceutical
11 7 (1.19%) French Language
11 7 (1.19%) Retail Banking
12 5 (0.85%) Automotive
13 4 (0.68%) Games
13 4 (0.68%) German Language
14 3 (0.51%) Dutch Language
14 3 (0.51%) Multimedia
14 3 (0.51%) Financial Institution
15 2 (0.34%) Italian Language
Job Titles
1 140 (23.89%) Developer
2 106 (18.09%) Analyst
3 59 (10.07%) Project Manager
4 54 (9.22%) Business Analyst
5 39 (6.66%) Architect
6 32 (5.46%) Consultant
7 31 (5.29%) Java Developer
8 25 (4.27%) Marketing Manager
9 20 (3.41%) Designer
10 19 (3.24%) .NET Developer
10 19 (3.24%) SQL Developer
11 18 (3.07%) Digital Marketing Manager
12 17 (2.90%) PHP Developer
13 15 (2.56%) Digital Project Manager
14 14 (2.39%) Web Developer
14 14 (2.39%) Senior Developer
15 13 (2.22%) Marketing Executive
16 12 (2.05%) Data Analyst
16 12 (2.05%) SQL Server Developer
16 12 (2.05%) C# Developer
Libraries, Frameworks & Software Standards
1 111 (18.94%) HTML
2 77 (13.14%) CSS
3 60 (10.24%) .NET
4 52 (8.87%) jQuery
5 46 (7.85%) Web Services
6 40 (6.83%) HTML5
7 33 (5.63%) ASP.NET
8 32 (5.46%) XML
9 29 (4.95%) J2EE
10 23 (3.92%) Spring
10 23 (3.92%) SOAP
10 23 (3.92%) CSS3
11 17 (2.90%) JSON
11 17 (2.90%) ASP.NET MVC
12 16 (2.73%) Ajax
12 16 (2.73%) RESTful
13 15 (2.56%) LAMP
14 13 (2.22%) WCF
15 12 (2.05%) Hibernate
15 12 (2.05%) REST
Miscellaneous
1 274 (46.76%) DTV
2 83 (14.16%) Social Media
3 43 (7.34%) NHS
4 31 (5.29%) Mobile App
5 16 (2.73%) Visualisation
5 16 (2.73%) Digital Media
6 10 (1.71%) Blog
7 9 (1.54%) FMCG
8 8 (1.37%) Statistics
8 8 (1.37%) Copywriting
9 7 (1.19%) Open Source
9 7 (1.19%) Informatics
10 6 (1.02%) EPoS
10 6 (1.02%) Management Information System
10 6 (1.02%) Social Network
11 5 (0.85%) Wiki
11 5 (0.85%) W3C
12 4 (0.68%) E-Learning
12 4 (0.68%) CMDB
12 4 (0.68%) Computer Science
Operating Systems
1 47 (8.02%) Linux
2 30 (5.12%) Windows
3 20 (3.41%) UNIX
4 12 (2.05%) Solaris
5 6 (1.02%) Android
5 6 (1.02%) CentOS
5 6 (1.02%) Apple iOS
6 5 (0.85%) Windows 7
6 5 (0.85%) Fedora
7 1 (0.17%) Windows Server 2012
7 1 (0.17%) Red Hat Enterprise Linux
7 1 (0.17%) Windows Server 2008
7 1 (0.17%) Windows XP
7 1 (0.17%) AIX
Processes & Methodologies
1 293 (50.00%) Business Intelligence
2 291 (49.66%) Programme Management
3 117 (19.97%) Analytics
4 70 (11.95%) E-Commerce
4 70 (11.95%) Project Management
5 69 (11.77%) Agile Software Development
6 62 (10.58%) SEO
7 53 (9.04%) Content Management
8 51 (8.70%) Scrum
9 45 (7.68%) CRM
10 44 (7.51%) Web Analytics
11 40 (6.83%) Stakeholder Management
12 36 (6.14%) MVC
12 36 (6.14%) TDD
13 34 (5.80%) PRINCE2
14 26 (4.44%) Migration
15 23 (3.92%) Email Marketing
16 22 (3.75%) Online Marketing
16 22 (3.75%) Campaign Management
16 22 (3.75%) Pay per click
Programming Languages
1 82 (13.99%) JavaScript
2 71 (12.12%) SQL
3 64 (10.92%) Java
4 44 (7.51%) C#
5 36 (6.14%) PHP
6 19 (3.24%) T-SQL
7 15 (2.56%) Ruby
8 13 (2.22%) PL/SQL
9 11 (1.88%) Python
10 9 (1.54%) PHP5
11 5 (0.85%) Perl
11 5 (0.85%) VB.NET
12 4 (0.68%) VB
12 4 (0.68%) Shell Script
13 3 (0.51%) Bash Shell
13 3 (0.51%) C++
14 2 (0.34%) VBScript
14 2 (0.34%) ActionScript
14 2 (0.34%) Apex Code
14 2 (0.34%) Data Analysis Expressions (DAX)
Qualifications
1 40 (6.83%) Degree
2 16 (2.73%) ISEB
3 7 (1.19%) ITIL Certification
3 7 (1.19%) PMP
3 7 (1.19%) PMI Certification
4 6 (1.02%) Security Cleared
4 6 (1.02%) ISTQB Foundation Certification
5 5 (0.85%) ISTQB
6 4 (0.68%) Microsoft Certification
7 3 (0.51%) SC Cleared
8 2 (0.34%) Oracle Certification
8 2 (0.34%) APMP
8 2 (0.34%) DV Cleared
9 1 (0.17%) CTC Cleared
9 1 (0.17%) Six Sigma Black Belt
9 1 (0.17%) PRINCE2 Practitioner
9 1 (0.17%) ISSAP
9 1 (0.17%) MCTS
9 1 (0.17%) CISA
9 1 (0.17%) CIMA
Quality Assurance & Compliance
1 23 (3.92%) QA
2 11 (1.88%) SLA
3 5 (0.85%) ISO/IEC 27001
4 2 (0.34%) HL7
5 1 (0.17%) Data Quality
5 1 (0.17%) WCAG
5 1 (0.17%) WAI
System Software
1 3 (0.51%) VMware Infrastructure
1 3 (0.51%) Active Directory
2 2 (0.34%) Cronacle
2 2 (0.34%) Veritas Volume Manager
2 2 (0.34%) Veritas File System
2 2 (0.34%) Veritas Cluster Server
3 1 (0.17%) Sendmail
3 1 (0.17%) XenApp
3 1 (0.17%) Hyper-V
3 1 (0.17%) vSphere
3 1 (0.17%) Oracle RAC
3 1 (0.17%) Xen
3 1 (0.17%) Oracle RMAN
3 1 (0.17%) NFS
Systems Management
1 9 (1.54%) HP Quality Center
2 1 (0.17%) HP UCMDB
2 1 (0.17%) YUM
2 1 (0.17%) Capistrano
2 1 (0.17%) Puppet
2 1 (0.17%) Data Guard
2 1 (0.17%) Oracle Statspack
2 1 (0.17%) HP Data Protector
2 1 (0.17%) Nagios
Vendors
1 288 (49.15%) SAP
2 53 (9.04%) Google
3 43 (7.34%) Oracle
4 41 (7.00%) Microsoft
5 39 (6.66%) Adobe
6 17 (2.90%) Salesforce.com
7 10 (1.71%) HP
7 10 (1.71%) IBM
7 10 (1.71%) Omniture
7 10 (1.71%) Eloqua
7 10 (1.71%) Marketo
8 9 (1.54%) Facebook
8 9 (1.54%) Red Hat
9 8 (1.37%) Cisco
10 7 (1.19%) Twitter
10 7 (1.19%) JBoss
11 6 (1.02%) ExactTarget
11 6 (1.02%) Hitwise
12 5 (0.85%) hybris
12 5 (0.85%) Pardot
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