The table below looks at the statistics for Digital Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 24 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Aug 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 295 303 336
Rank change year-on-year
+8 +33
Contract jobs citing Digital Marketing 439 428 318
As % of all contract IT jobs located in the UK 0.81% 0.73% 0.57%
As % of the Processes & Methodologies category 0.97% 0.91% 0.73%
Number of daily rates quoted 334 320 206
Median daily rate £400 £338 £350
Median daily rate % change year-on-year
+18.51% -3.57%
90% offered a daily rate of more than £232 £209 £225
10% offered a daily rate of more than £550 £485 £475
UK excluding London median daily rate £400 £343 £350
% change year-on-year
+16.78% -2.14%
Number of hourly rates quoted 19 16 7
Median hourly rate £32.00 £20.00 £30.00
Median hourly rate % change year-on-year
+60.00% -33.33%
90% offered a hourly rate of more than £17.60 £15.00 £22.60
10% offered a hourly rate of more than £42.69 £42.50 £44.17
UK excluding London median hourly rate £32.00 £20.00 £35.98
% change year-on-year
+60.00% -44.40%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
45124 46910 43512
As % of all contract IT jobs located in the UK 82.77% 80.26% 78.45%
Number of daily rates quoted 29802 30476 26956
Median daily rate £438 £423 £401
Median daily rate % change year-on-year
+3.55% +5.36%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London median daily rate £400 £395 £375
% change year-on-year
+1.26% +5.33%
Number of hourly rates quoted 1113 1272 1173
Median hourly rate £29.50 £30.01 £23.50
Median hourly rate % change year-on-year
-1.69% +27.70%
90% offered a hourly rate of more than £12.50 £12.50 £12.50
10% offered a hourly rate of more than £52.00 £52.13 £50.00
UK excluding London median hourly rate £30.50 £32.50 £25.75
% change year-on-year
-6.15% +26.21%

Digital Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing within the UK.

Digital Marketing Daily Rate Trend in the UK

Digital Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing within the UK over the 3 months to 24 August 2016.

Digital Marketing Daily Rate Histogram in the UK

Digital Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing within the UK.

Digital Marketing Hourly Rate Trend in the UK

Digital Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing within the UK over the 3 months to 24 August 2016.

Digital Marketing Hourly Rate Histogram in the UK

Digital Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 24 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +1 423 £400 +19.40% 261
London +27 165 £450 +34.83% 98
South East -16 82 £375 +15.38% 45
South West +14 59 £375 - 48
North West +24 37 £400 +29.03% 26
Berkshire -25 35 £363 +26.08% 12
East of England +25 34 £338 +3.84% 19
Essex +26 27 £350 +9.37% 3
Bristol +4 22 £375 +8.69% 24
City of London +20 19 £475 +52.61% 11
Yorkshire -7 17 £400 +16.36% 2
Buckinghamshire +16 16 £425 +10.38% 7
Surrey +16 14 £200 -36.50% 10
Milton Keynes +13 13 £425 +8.97% 2
East Midlands -6 13 £413 -8.27% 3
Manchester -15 12 £363 +16.93% 18
Wiltshire +12 9 £575 +64.05% 2
Reading +3 9 £195 -32.17% 1
West Yorkshire -1 9 £400 +29.03%
Leeds -2 9 £400 +12.28%
Wales +23 8 £550 +9.94%
Hampshire +2 8 £450 -10.00% 6
Bracknell -29 8 £180 -15.29%
West Midlands -33 8 £325 - 12
Lancashire - 8 £300 - 3
Somerset +18 7 £380 +4.82% 4
Hertfordshire +6 7 £235 -24.19% 6
North East -21 7 £475 +39.70% 4
Slough +12 6 £363 +13.28% 4
Gloucestershire +1 6 £431 +5.18% 12

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 24 August 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Digital Marketing.

1 814 (100.00%) Marketing
2 465 (57.13%) Finance
3 423 (51.97%) Business Intelligence
4 422 (51.84%) Telecoms
5 419 (51.47%) Manufacturing
5 419 (51.47%) Programme Management
6 413 (50.74%) Electronics
6 413 (50.74%) SAP
7 412 (50.61%) SAP Oil and Gas
8 232 (28.50%) Agile Software Development
9 137 (16.83%) Analytics
10 133 (16.34%) HTML
11 129 (15.85%) Java
12 108 (13.27%) CSS
13 102 (12.53%) E-Commerce
14 94 (11.55%) Scrum
15 85 (10.44%) JavaScript
15 85 (10.44%) Social Media
16 84 (10.32%) SQL
17 78 (9.58%) SEO
18 75 (9.21%) Microsoft
19 73 (8.97%) Stakeholder Management
20 72 (8.85%) Linux
21 69 (8.48%) .NET
22 68 (8.35%) Project Management
23 64 (7.86%) TDD
24 62 (7.62%) Retail
25 61 (7.49%) Degree
26 57 (7.00%) Oracle
26 57 (7.00%) MS Excel

Digital Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 56 (6.88%) CMS
2 44 (5.41%) SharePoint
3 26 (3.19%) Apache
4 22 (2.70%) Tomcat
5 20 (2.46%) Mule
6 18 (2.21%) Adobe Experience Manager
7 17 (2.09%) Confluence
7 17 (2.09%) Drupal
8 16 (1.97%) Sitecore CMS
9 13 (1.60%) WordPress
10 12 (1.47%) Apache Spark
10 12 (1.47%) Oracle Service Bus
11 10 (1.23%) MS Exchange
12 9 (1.11%) Mule ESB
13 8 (0.98%) Skype for Business
13 8 (0.98%) Umbraco
14 7 (0.86%) Elasticsearch
15 6 (0.74%) IIS
15 6 (0.74%) SAS
16 5 (0.61%) Exchange Server 2010
Applications
1 57 (7.00%) MS Excel
2 50 (6.14%) MS Office
3 37 (4.55%) MS PowerPoint
4 30 (3.69%) Photoshop
5 8 (0.98%) Adobe Illustrator
6 6 (0.74%) InDesign
6 6 (0.74%) MS Project
7 3 (0.37%) Adobe Creative Suite
7 3 (0.37%) MS Visio
8 1 (0.12%) Adobe After Effects
8 1 (0.12%) Fireworks
8 1 (0.12%) InVision
8 1 (0.12%) ProjectWise
8 1 (0.12%) Revit
8 1 (0.12%) SPSS
Business Applications
1 412 (50.61%) SAP Oil and Gas
2 18 (2.21%) Unit4 Business World
3 9 (1.11%) Adobe Campaign
4 8 (0.98%) Dynamics CRM
5 6 (0.74%) Magento
5 6 (0.74%) WebTrends
6 5 (0.61%) Oracle EBS
7 4 (0.49%) Oracle EBS R12
7 4 (0.49%) Sage X3
7 4 (0.49%) Unica
8 3 (0.37%) Aligne
8 3 (0.37%) Eloqua
8 3 (0.37%) OpenCart
9 2 (0.25%) Oracle Applications
9 2 (0.25%) Radian6
9 2 (0.25%) Remedy ITSM
9 2 (0.25%) ResourceLink
9 2 (0.25%) SAP APO
9 2 (0.25%) SAP LE
10 1 (0.12%) SDL Web 8
Cloud Services
1 44 (5.41%) Google Analytics
2 26 (3.19%) Amazon AWS
3 19 (2.33%) SaaS
4 12 (1.47%) Amazon EC2
5 10 (1.23%) Virtual Private Cloud
6 9 (1.11%) AdWords
6 9 (1.11%) GitHub
7 6 (0.74%) Yammer
8 5 (0.61%) Microsoft Azure
9 4 (0.49%) Adobe Analytics
9 4 (0.49%) Office 365
10 3 (0.37%) Google Checkout
10 3 (0.37%) Google Tag Manager
10 3 (0.37%) PaaS
11 2 (0.25%) Adobe Creative Cloud
11 2 (0.25%) AWS Lambda
11 2 (0.25%) BlueKai
11 2 (0.25%) Force.com
11 2 (0.25%) IaaS
11 2 (0.25%) Slack
Communications & Networking
1 35 (4.30%) Internet
2 24 (2.95%) TCP/IP
3 17 (2.09%) HTTP
4 15 (1.84%) SMS
5 11 (1.35%) Intranet
6 10 (1.23%) DNS
6 10 (1.23%) SSL
6 10 (1.23%) WAN
7 7 (0.86%) Firewall
7 7 (0.86%) MPLS
8 6 (0.74%) FTP
8 6 (0.74%) SAN
9 5 (0.61%) BGP
9 5 (0.61%) Broadband
9 5 (0.61%) LAN
9 5 (0.61%) OSPF
9 5 (0.61%) SSH
9 5 (0.61%) VPN
9 5 (0.61%) Wireless
10 4 (0.49%) Cisco ASA
Database & Business Intelligence
1 45 (5.53%) SQL Server
2 35 (4.30%) Big Data
3 24 (2.95%) MySQL
4 22 (2.70%) Hadoop
5 20 (2.46%) Oracle Database
6 17 (2.09%) Data Warehouse
7 15 (1.84%) NoSQL
8 10 (1.23%) MongoDB
9 8 (0.98%) PostgreSQL
10 7 (0.86%) SQL Server 2008
11 6 (0.74%) Apache Hive
12 5 (0.61%) DB2
13 4 (0.49%) BusinessObjects
13 4 (0.49%) Redis
13 4 (0.49%) Relational Database
14 3 (0.37%) Data Mining
14 3 (0.37%) Oracle BI EE
14 3 (0.37%) Oracle Database 11g
14 3 (0.37%) SQL Server 2014
14 3 (0.37%) SQL Server Reporting Services
Development Applications
1 37 (4.55%) JIRA
2 29 (3.56%) Jenkins
3 28 (3.44%) Git (software)
4 19 (2.33%) JUnit
5 18 (2.21%) Maven
6 16 (1.97%) Visual Studio
7 12 (1.47%) Subversion
8 11 (1.35%) Cucumber
9 7 (0.86%) Mockito
9 7 (0.86%) WebDriver
10 6 (0.74%) Selenium
10 6 (0.74%) Team Foundation Server
11 4 (0.49%) Atlassian Bamboo
11 4 (0.49%) Dreamweaver
11 4 (0.49%) GitLab
11 4 (0.49%) Gradle
11 4 (0.49%) TestNG
11 4 (0.49%) webpack
11 4 (0.49%) Zephyr
12 3 (0.37%) Grunt
General
1 814 (100.00%) Marketing
2 465 (57.13%) Finance
3 422 (51.84%) Telecoms
4 419 (51.47%) Manufacturing
5 413 (50.74%) Electronics
6 62 (7.62%) Retail
7 45 (5.53%) Advertising
8 20 (2.46%) Brand Awareness
8 20 (2.46%) Legal
9 16 (1.97%) Banking
10 15 (1.84%) Publishing
11 14 (1.72%) German Language
12 8 (0.98%) General Ledger
13 6 (0.74%) Pharmaceutical
14 4 (0.49%) Automotive
14 4 (0.49%) Billing
14 4 (0.49%) Games
15 2 (0.25%) Back Office
15 2 (0.25%) French Language
15 2 (0.25%) Polish Language
Job Titles
1 210 (25.80%) Developer
2 127 (15.60%) Analyst
3 80 (9.83%) Architect
4 56 (6.88%) Java Developer
5 52 (6.39%) Project Manager
6 51 (6.27%) Marketing Manager
7 46 (5.65%) Business Analyst
8 38 (4.67%) Senior Developer
9 34 (4.18%) Solutions Architect
10 31 (3.81%) Consultant
11 28 (3.44%) Digital Marketing Manager
12 23 (2.83%) Digital Project Manager
13 22 (2.70%) Data Analyst
14 21 (2.58%) Digital Architect
14 21 (2.58%) Integration Developer
15 19 (2.33%) Digital Executive
16 18 (2.21%) DevOps Engineer
17 17 (2.09%) .NET Developer
17 17 (2.09%) Designer
17 17 (2.09%) Marketing Executive
Libraries, Frameworks & Software Standards
1 133 (16.34%) HTML
2 108 (13.27%) CSS
3 69 (8.48%) .NET
4 57 (7.00%) Web Services
5 54 (6.63%) J2EE
6 50 (6.14%) SOAP
7 46 (5.65%) HTML5
8 45 (5.53%) Spring
9 36 (4.42%) jQuery
9 36 (4.42%) XML
10 34 (4.18%) AngularJS
10 34 (4.18%) CSS3
11 32 (3.93%) JSON
12 31 (3.81%) ASP.NET
13 30 (3.69%) REST
14 28 (3.44%) RESTful
15 27 (3.32%) JMS
16 24 (2.95%) Spring MVC
17 20 (2.46%) Apache Camel
18 19 (2.33%) Hibernate
Miscellaneous
1 85 (10.44%) Social Media
2 49 (6.02%) Analytical Skills
3 48 (5.90%) User Experience
4 36 (4.42%) Digital Media
5 19 (2.33%) Visualisation
6 17 (2.09%) Management Information System
7 12 (1.47%) Copywriting
7 12 (1.47%) Virtual Team
8 11 (1.35%) NHS
8 11 (1.35%) N-Tier
9 10 (1.23%) Mobile App
10 9 (1.11%) FMCG
11 8 (0.98%) Wiki
12 7 (0.86%) Blog
12 7 (0.86%) Statistics
13 6 (0.74%) Algorithms
13 6 (0.74%) Fintech
13 6 (0.74%) Graphic Design
14 5 (0.61%) Data Centre
14 5 (0.61%) Data Structures
Operating Systems
1 72 (8.85%) Linux
2 45 (5.53%) Windows
3 26 (3.19%) Unix
4 14 (1.72%) Red Hat Enterprise Linux
5 13 (1.60%) Windows Server
6 11 (1.35%) Windows Server 2008
7 9 (1.11%) Android
8 8 (0.98%) CentOS
8 8 (0.98%) Windows Server 2012
9 7 (0.86%) Fedora
9 7 (0.86%) Windows 7
10 5 (0.61%) Apple iOS
10 5 (0.61%) Windows 10
11 3 (0.37%) zOS
12 2 (0.25%) AIX
12 2 (0.25%) Mac OS X
12 2 (0.25%) Solaris
12 2 (0.25%) Ubuntu
13 1 (0.12%) VMS
13 1 (0.12%) Windows NT
Processes & Methodologies
1 423 (51.97%) Business Intelligence
2 419 (51.47%) Programme Management
3 232 (28.50%) Agile Software Development
4 137 (16.83%) Analytics
5 102 (12.53%) E-Commerce
6 94 (11.55%) Scrum
7 78 (9.58%) SEO
8 73 (8.97%) Stakeholder Management
9 68 (8.35%) Project Management
10 64 (7.86%) TDD
11 57 (7.00%) CRM
12 54 (6.63%) MVC
13 52 (6.39%) Continuous Integration
14 47 (5.77%) Pay per click
15 42 (5.16%) B2C
16 40 (4.91%) Migration
17 39 (4.79%) SOA
18 38 (4.67%) Web Development
19 37 (4.55%) B2B
20 36 (4.42%) OO
Programming Languages
1 129 (15.85%) Java
2 85 (10.44%) JavaScript
3 84 (10.32%) SQL
4 33 (4.05%) C#
5 26 (3.19%) Python
6 24 (2.95%) PHP
7 17 (2.09%) Ruby
8 12 (1.47%) Bash Shell
8 12 (1.47%) R
9 9 (1.11%) PL/SQL
10 8 (0.98%) C++
11 7 (0.86%) Perl
12 5 (0.61%) C
13 4 (0.49%) ES6
13 4 (0.49%) PowerShell
13 4 (0.49%) VBA
14 3 (0.37%) ABAP
14 3 (0.37%) Groovy
14 3 (0.37%) Scala
15 2 (0.25%) T-SQL
Qualifications
1 61 (7.49%) Degree
2 42 (5.16%) Security Cleared
3 29 (3.56%) SC Cleared
4 13 (1.60%) DV Cleared
5 10 (1.23%) ISEB
6 7 (0.86%) ITIL Certification
7 6 (0.74%) ISTQB
8 5 (0.61%) Cisco Certification
9 4 (0.49%) PRINCE2 Certification
10 3 (0.37%) CCNP
10 3 (0.37%) Microsoft Certification
10 3 (0.37%) PMI Certification
10 3 (0.37%) PMP
11 2 (0.25%) CCDP
11 2 (0.25%) CCSA
11 2 (0.25%) CCSE
11 2 (0.25%) CISSP
11 2 (0.25%) MCSA
11 2 (0.25%) PRINCE2 Practitioner
11 2 (0.25%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 35 (4.30%) QA
2 8 (0.98%) Data Quality
3 6 (0.74%) SLA
4 5 (0.61%) PCI DSS
5 3 (0.37%) WCAG
6 2 (0.25%) Actionable Recommendations
6 2 (0.25%) COBIT
6 2 (0.25%) Disclosure Scotland
6 2 (0.25%) HL7
7 1 (0.12%) HMG Security Policy Framework
7 1 (0.12%) Sarbanes-Oxley
System Software
1 23 (2.83%) Active Directory
2 15 (1.84%) VMware Infrastructure
3 14 (1.72%) Docker
4 4 (0.49%) VMware ESXi
4 4 (0.49%) vSphere
5 3 (0.37%) HDFS
5 3 (0.37%) Hyper-V
5 3 (0.37%) Virtual Servers
6 2 (0.25%) VMware ESX
6 2 (0.25%) Xen
7 1 (0.12%) Apache Flume
7 1 (0.12%) Microsoft Virtual Server
7 1 (0.12%) vCloud
7 1 (0.12%) VirtualBox
Systems Management
1 15 (1.84%) Puppet
2 13 (1.60%) Opscode Chef
3 5 (0.61%) Packer
3 5 (0.61%) Terraform
3 5 (0.61%) Zenoss
4 4 (0.49%) QRadar
5 3 (0.37%) Nagios
5 3 (0.37%) RSA Archer
5 3 (0.37%) SCCM
6 2 (0.25%) AirWatch
6 2 (0.25%) Ansible
6 2 (0.25%) Cisco Prime
6 2 (0.25%) FreeIPA
6 2 (0.25%) HP Quality Center
6 2 (0.25%) Icinga
6 2 (0.25%) Kubernetes
6 2 (0.25%) Mesos
6 2 (0.25%) SELinux
7 1 (0.12%) McAfee ePO
7 1 (0.12%) Oracle ZFS
Vendors
1 413 (50.74%) SAP
2 75 (9.21%) Microsoft
3 57 (7.00%) Oracle
4 53 (6.51%) Google
5 46 (5.65%) Adobe
6 29 (3.56%) Salesforce.com
7 27 (3.32%) Sitecore
8 19 (2.33%) VMware
9 18 (2.21%) Facebook
10 17 (2.09%) Marketo
10 17 (2.09%) Red Hat
11 15 (1.84%) Cisco
12 14 (1.72%) hybris
12 14 (1.72%) WSO2
13 11 (1.35%) HP
13 11 (1.35%) Tableau
13 11 (1.35%) Twitter
14 10 (1.23%) DoubleClick
15 8 (0.98%) Citrix
15 8 (0.98%) IBM
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