The table below looks at the statistics for Digital Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 1 May 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 May 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 331 353 400
Rank change year-on-year
+22 +47
Contract jobs citing Digital Marketing 371 332 227
As % of all contract IT jobs located in the UK 0.66% 0.59% 0.42%
As % of the Processes & Methodologies category 0.81% 0.74% 0.54%
Number of daily rates quoted 297 238 163
Average daily rate £375 £362 £343
Average daily rate % change year-on-year
+3.59% +5.69%
90% offered a daily rate of more than £199 £229 £215
10% offered a daily rate of more than £550 £475 £482
UK excluding London average daily rate £350 £350 £335
% change year-on-year
- +4.47%
Number of hourly rates quoted 15 6 4
Average hourly rate £26.25 £18.00 £19.65
Average hourly rate % change year-on-year
+45.83% -8.40%
90% offered a hourly rate of more than £16.60 £15.25 £17.90
10% offered a hourly rate of more than £46.00 £29.00 £24.20
UK excluding London average hourly rate £17.81 £18.00 £19.31
% change year-on-year
-1.08% -6.75%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
45575 44729 42342
As % of all contract IT jobs located in the UK 81.54% 78.84% 77.47%
Number of daily rates quoted 30101 27892 26461
Average daily rate £438 £413 £400
Average daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £551
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 1047 1297 1209
Average hourly rate £35.00 £30.00 £30.00
Average hourly rate % change year-on-year
+16.66% -
90% offered a hourly rate of more than £13.00 £12.35 £12.50
10% offered a hourly rate of more than £49.82 £47.83 £50.00
UK excluding London average hourly rate £36.00 £30.50 £31.50
% change year-on-year
+18.03% -3.17%

Digital Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Digital Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing within the UK.

Digital Marketing Daily Rate Trend in the UK

Digital Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing within the UK over the 3 months to 1 May 2016.

Digital Marketing Daily Rate Histogram in the UK

Digital Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing within the UK.

Digital Marketing Hourly Rate Trend in the UK

Digital Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing within the UK over the 3 months to 1 May 2016.

Digital Marketing Hourly Rate Histogram in the UK

Digital Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 1 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +31 358 £375 +3.44% 338
London +57 186 £450 +20.80% 131
South East -6 67 £375 +11.11% 63
South West +7 50 £350 -6.66% 57
Berkshire +3 27 £299 -0.50% 13
Bristol +6 23 £323 -7.85% 20
North West -12 20 £356 -3.71% 33
City of London +36 19 £425 +21.42% 16
Buckinghamshire +21 18 £393 +26.61% 13
Milton Keynes +17 18 £393 +26.61% 10
Yorkshire -2 13 £310 -11.42% 14
Somerset +23 12 £288 -5.89% 13
Gloucestershire +7 12 £375 -6.25% 19
Reading +1 11 £180 -14.28% 2
Manchester -2 11 £345 -8.00% 17
Surrey -3 11 £230 - 9
West Yorkshire 0 10 £293 -10.00% 10
Bath - 10 £275 - 11
Leeds +5 9 £293 -10.00% 9
Bracknell 0 9 £322 +43.11% 3
East of England -15 9 £425 +6.25% 18
East Midlands +1 8 £290 -39.74% 5
Northamptonshire - 6 £290 -
Maidenhead +8 5 - -
Hampshire 0 5 £375 -14.28% 15
Basildon +12 4 - -
Cambridgeshire +4 4 £425 +47.82% 7
Essex -8 4 - - 3
Scotland -20 4 £350 +21.52% 3
Merseyside +4 3 £375 +36.36% 1

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 1 May 2016, IT contractor jobs within the UK citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 788 (100.00%) Marketing
2 481 (61.04%) Finance
3 430 (54.57%) Business Intelligence
4 426 (54.06%) Telecoms
5 418 (53.05%) Manufacturing
5 418 (53.05%) Electronics
6 417 (52.92%) Programme Management
7 416 (52.79%) SAP
8 415 (52.66%) SAP Oil and Gas
9 228 (28.93%) Agile Software Development
10 124 (15.74%) Analytics
11 116 (14.72%) Java
12 111 (14.09%) E-Commerce
13 109 (13.83%) HTML
14 104 (13.20%) SQL
15 95 (12.06%) Scrum
16 85 (10.79%) Project Management
17 84 (10.66%) CSS
18 83 (10.53%) SEO
19 77 (9.77%) Stakeholder Management
19 77 (9.77%) Social Media
20 74 (9.39%) JavaScript
21 65 (8.25%) Microsoft
22 61 (7.74%) Degree
23 59 (7.49%) Linux
23 59 (7.49%) Google
24 56 (7.11%) MS Excel
25 55 (6.98%) User Experience
26 54 (6.85%) CMS
26 54 (6.85%) Adobe

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 1 May 2016, IT contractor jobs within the UK citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 54 (6.85%) CMS
2 25 (3.17%) Confluence
3 22 (2.79%) SharePoint
4 19 (2.41%) Apache
5 18 (2.28%) Drupal
5 18 (2.28%) Tomcat
6 17 (2.16%) Adobe Experience Manager
7 13 (1.65%) MS Exchange
7 13 (1.65%) Mule
8 9 (1.14%) Sitecore CMS
8 9 (1.14%) WordPress
9 8 (1.02%) Mule ESB
9 8 (1.02%) Skype for Business
9 8 (1.02%) Umbraco
10 7 (0.89%) Exchange Server 2010
10 7 (0.89%) Node.js
10 7 (0.89%) Oracle Service Bus
10 7 (0.89%) WebLogic
10 7 (0.89%) WebSphere
11 5 (0.63%) Apache Spark
Applications
1 56 (7.11%) MS Excel
2 39 (4.95%) MS Office
3 29 (3.68%) MS PowerPoint
4 22 (2.79%) Photoshop
5 11 (1.40%) MS Visio
6 9 (1.14%) MS Project
7 3 (0.38%) Adobe Creative Suite
7 3 (0.38%) Fireworks
8 2 (0.25%) Adobe Illustrator
9 1 (0.13%) ProjectWise
9 1 (0.13%) Revit
Business Applications
1 415 (52.66%) SAP Oil and Gas
2 14 (1.78%) Adobe Campaign
3 12 (1.52%) Unit4 Business World
4 10 (1.27%) WebTrends
5 8 (1.02%) Dynamics CRM
6 5 (0.63%) Magento
7 3 (0.38%) Aligne
7 3 (0.38%) Eloqua
7 3 (0.38%) SAP PM
8 2 (0.25%) Remedy ITSM
8 2 (0.25%) ResourceLink
8 2 (0.25%) SAP R/3
9 1 (0.13%) Dynamics NAV
9 1 (0.13%) Lorenzo
9 1 (0.13%) Oracle EBS
9 1 (0.13%) Sage 200
9 1 (0.13%) SAP CRM
9 1 (0.13%) SAP ERP
9 1 (0.13%) SAP MM
9 1 (0.13%) SDL Web 8
Cloud Services
1 53 (6.73%) Google Analytics
2 27 (3.43%) Amazon AWS
3 13 (1.65%) Adobe Analytics
3 13 (1.65%) SaaS
4 11 (1.40%) AdWords
5 10 (1.27%) Office 365
6 9 (1.14%) Amazon EC2
6 9 (1.14%) GitHub
7 8 (1.02%) Yammer
8 7 (0.89%) Virtual Private Cloud
9 6 (0.76%) Microsoft Azure
9 6 (0.76%) SmartFocus
10 4 (0.51%) SuccessFactors
11 3 (0.38%) Google Checkout
11 3 (0.38%) Google Cloud Platform
11 3 (0.38%) MailChimp
12 2 (0.25%) AWS Lambda
12 2 (0.25%) IaaS
12 2 (0.25%) PaaS
12 2 (0.25%) Silverpop
Communications & Networking
1 22 (2.79%) Internet
2 16 (2.03%) DNS
2 16 (2.03%) TCP/IP
3 15 (1.90%) Intranet
4 13 (1.65%) WAN
5 12 (1.52%) VPN
6 10 (1.27%) DHCP
6 10 (1.27%) LAN
6 10 (1.27%) MPLS
7 9 (1.14%) BGP
7 9 (1.14%) Firewall
7 9 (1.14%) IPv6
7 9 (1.14%) OSPF
8 7 (0.89%) HTTP
8 7 (0.89%) SAN
9 5 (0.63%) IPv4
9 5 (0.63%) LDAP
10 4 (0.51%) FTP
10 4 (0.51%) SMS
10 4 (0.51%) VoIP
Database & Business Intelligence
1 39 (4.95%) Big Data
1 39 (4.95%) SQL Server
2 23 (2.92%) Oracle Database
3 19 (2.41%) MySQL
4 18 (2.28%) Data Warehouse
5 14 (1.78%) NoSQL
6 11 (1.40%) Data Mining
7 9 (1.14%) Apache Cassandra
7 9 (1.14%) Hadoop
7 9 (1.14%) MongoDB
8 8 (1.02%) SQL Server Integration Services
9 7 (0.89%) Relational Database
9 7 (0.89%) SQL Server 2008
10 5 (0.63%) Electronic Patient Records
10 5 (0.63%) SQL Server Analysis Services
10 5 (0.63%) SQL Server Reporting Services
11 4 (0.51%) Apache Hive
11 4 (0.51%) DB2
11 4 (0.51%) Neo4j
11 4 (0.51%) SAP BI
Development Applications
1 43 (5.46%) JIRA
2 19 (2.41%) JUnit
3 17 (2.16%) Git (software)
4 16 (2.03%) Jenkins
5 15 (1.90%) Subversion
6 14 (1.78%) Maven
7 13 (1.65%) Selenium
8 12 (1.52%) Cucumber
9 7 (0.89%) Mockito
9 7 (0.89%) Visual Studio
10 6 (0.76%) Axure RP
10 6 (0.76%) JMeter
10 6 (0.76%) WebDriver
11 4 (0.51%) Dreamweaver
11 4 (0.51%) Gradle
11 4 (0.51%) PhantomJS
11 4 (0.51%) SoapUI
11 4 (0.51%) Team Foundation Server
11 4 (0.51%) VisualVM
11 4 (0.51%) WATIR
General
1 788 (100.00%) Marketing
2 481 (61.04%) Finance
3 426 (54.06%) Telecoms
4 418 (53.05%) Electronics
4 418 (53.05%) Manufacturing
5 40 (5.08%) Retail
6 34 (4.31%) Advertising
7 21 (2.66%) Publishing
8 15 (1.90%) Legal
9 14 (1.78%) Banking
10 11 (1.40%) Brand Awareness
10 11 (1.40%) German Language
11 5 (0.63%) Games
11 5 (0.63%) Spanish Language
12 4 (0.51%) French Language
12 4 (0.51%) Italian Language
13 3 (0.38%) Back Office
13 3 (0.38%) Danish Language
14 2 (0.25%) Aerospace
14 2 (0.25%) Pharmaceutical
Job Titles
1 177 (22.46%) Developer
2 138 (17.51%) Analyst
3 65 (8.25%) Architect
4 62 (7.87%) Project Manager
5 59 (7.49%) Business Analyst
6 55 (6.98%) Java Developer
7 43 (5.46%) Senior Developer
8 41 (5.20%) Marketing Manager
9 33 (4.19%) Consultant
10 26 (3.30%) Digital Analyst
11 25 (3.17%) Digital Architect
11 25 (3.17%) Digital Marketing Manager
12 24 (3.05%) Data Analyst
12 24 (3.05%) Digital Project Manager
12 24 (3.05%) Marketing Executive
13 22 (2.79%) Digital Executive
14 20 (2.54%) Digital Marketing Executive
15 19 (2.41%) Solutions Architect
15 19 (2.41%) SQL Developer
16 17 (2.16%) IT Manager
Libraries, Frameworks & Software Standards
1 109 (13.83%) HTML
2 84 (10.66%) CSS
3 46 (5.84%) Web Services
4 45 (5.71%) Spring
5 41 (5.20%) .NET
6 39 (4.95%) jQuery
7 38 (4.82%) J2EE
8 32 (4.06%) XML
9 31 (3.93%) SOAP
10 26 (3.30%) HTML5
11 22 (2.79%) Hibernate
12 21 (2.66%) Spring MVC
13 20 (2.54%) RESTful
14 18 (2.28%) JMS
15 17 (2.16%) Ajax
15 17 (2.16%) ASP.NET
16 16 (2.03%) AngularJS
16 16 (2.03%) CSS3
16 16 (2.03%) JSON
17 15 (1.90%) REST
Miscellaneous
1 77 (9.77%) Social Media
2 55 (6.98%) User Experience
3 50 (6.35%) Analytical Skills
4 29 (3.68%) Mobile App
5 22 (2.79%) Digital Media
6 16 (2.03%) Data Centre
7 14 (1.78%) Data Integration
8 12 (1.52%) Algorithms
8 12 (1.52%) FMCG
9 11 (1.40%) Computer Science
9 11 (1.40%) NHS
9 11 (1.40%) Visualisation
10 10 (1.27%) Graphic Design
11 9 (1.14%) Copywriting
11 9 (1.14%) Mathematics
12 8 (1.02%) Management Information System
12 8 (1.02%) Statistics
12 8 (1.02%) Wiki
13 6 (0.76%) Clustering
13 6 (0.76%) Reference Data
Operating Systems
1 59 (7.49%) Linux
2 43 (5.46%) Windows
3 24 (3.05%) Unix
4 18 (2.28%) Windows Server
5 15 (1.90%) Android
6 13 (1.65%) Solaris
7 9 (1.14%) Apple iOS
8 8 (1.02%) CentOS
8 8 (1.02%) Windows Server 2012
9 6 (0.76%) Windows Server 2008
10 4 (0.51%) AIX
10 4 (0.51%) Fedora
10 4 (0.51%) Red Hat Enterprise Linux
11 3 (0.38%) Windows Server 2003
11 3 (0.38%) Windows XP
12 2 (0.25%) Windows 10
12 2 (0.25%) Windows 7
12 2 (0.25%) Windows Vista
12 2 (0.25%) zOS
13 1 (0.13%) Mac OS X Server
Processes & Methodologies
1 430 (54.57%) Business Intelligence
2 417 (52.92%) Programme Management
3 228 (28.93%) Agile Software Development
4 124 (15.74%) Analytics
5 111 (14.09%) E-Commerce
6 95 (12.06%) Scrum
7 85 (10.79%) Project Management
8 83 (10.53%) SEO
9 77 (9.77%) Stakeholder Management
10 50 (6.35%) TDD
11 44 (5.58%) B2B
12 43 (5.46%) B2C
12 43 (5.46%) CRM
13 41 (5.20%) PRINCE2
14 39 (4.95%) Content Management
15 37 (4.70%) Migration
15 37 (4.70%) Pay per click
16 35 (4.44%) MVC
17 30 (3.81%) Continuous Integration
17 30 (3.81%) Web Development
Programming Languages
1 116 (14.72%) Java
2 104 (13.20%) SQL
3 74 (9.39%) JavaScript
4 24 (3.05%) C#
5 23 (2.92%) PHP
6 20 (2.54%) PL/SQL
7 19 (2.41%) Ruby
8 18 (2.28%) Python
9 9 (1.14%) Perl
10 8 (1.02%) VBA
11 7 (0.89%) C++
12 5 (0.63%) PowerShell
12 5 (0.63%) T-SQL
13 4 (0.51%) Bash Shell
13 4 (0.51%) R
14 3 (0.38%) Apex Code
14 3 (0.38%) Shell Script
14 3 (0.38%) VB
15 2 (0.25%) Objective-C
15 2 (0.25%) SQR
Qualifications
1 61 (7.74%) Degree
2 19 (2.41%) Security Cleared
3 17 (2.16%) SC Cleared
4 13 (1.65%) ISEB
5 7 (0.89%) VMware Certified Professional (VCP)
6 6 (0.76%) PRINCE2 Certification
7 5 (0.63%) ITIL Certification
8 4 (0.51%) APMP
8 4 (0.51%) Cisco Certification
8 4 (0.51%) ISTQB
8 4 (0.51%) PMI Certification
8 4 (0.51%) PMP
9 3 (0.38%) Microsoft Certification
10 2 (0.25%) CCNA
10 2 (0.25%) ISTQB Foundation Certification
10 2 (0.25%) MCSA
10 2 (0.25%) Postgraduate
10 2 (0.25%) VCP5
11 1 (0.13%) BPSS Clearance
11 1 (0.13%) ISTQB Advanced Certification
Quality Assurance & Compliance
1 49 (6.22%) QA
2 12 (1.52%) Data Quality
3 5 (0.63%) SLA
4 3 (0.38%) WCAG
5 2 (0.25%) COBIT
5 2 (0.25%) SDET
6 1 (0.13%) HL7
6 1 (0.13%) HMG Security Policy Framework
6 1 (0.13%) P3O
6 1 (0.13%) PCI DSS
System Software
1 27 (3.43%) Active Directory
2 16 (2.03%) VMware Infrastructure
3 11 (1.40%) Docker
4 9 (1.14%) Hyper-V
4 9 (1.14%) VMware ESXi
5 8 (1.02%) VMware ESX
6 3 (0.38%) vSphere
7 1 (0.13%) Microsoft Virtual Server
7 1 (0.13%) Veritas Cluster Server
7 1 (0.13%) Veritas File System
7 1 (0.13%) Veritas Volume Manager
7 1 (0.13%) XenApp
Systems Management
1 11 (1.40%) Puppet
2 9 (1.14%) Opscode Chef
3 7 (0.89%) SCCM
4 6 (0.76%) SCOM
5 5 (0.63%) Packer
5 5 (0.63%) Terraform
6 3 (0.38%) Nagios
7 2 (0.25%) FreeIPA
7 2 (0.25%) HP Quality Center
7 2 (0.25%) Icinga
7 2 (0.25%) Kubernetes
7 2 (0.25%) Mesos
7 2 (0.25%) SELinux
7 2 (0.25%) vRealize
8 1 (0.13%) AirWatch
8 1 (0.13%) Backup Exec
8 1 (0.13%) Kibana
8 1 (0.13%) logstash
8 1 (0.13%) Oracle ZFS
8 1 (0.13%) XenMobile
Vendors
1 416 (52.79%) SAP
2 65 (8.25%) Microsoft
3 59 (7.49%) Google
4 54 (6.85%) Adobe
5 50 (6.35%) Oracle
6 28 (3.55%) VMware
7 23 (2.92%) Salesforce.com
8 19 (2.41%) Cisco
9 18 (2.28%) Tableau
10 17 (2.16%) hybris
11 15 (1.90%) Marketo
12 12 (1.52%) Facebook
12 12 (1.52%) Sitecore
13 11 (1.40%) Salesforce Marketing Cloud
14 9 (1.14%) HP
14 9 (1.14%) Red Hat
15 8 (1.02%) Citrix
15 8 (1.02%) WSO2
16 7 (0.89%) Atlassian
16 7 (0.89%) IBM
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