The table below looks at the statistics for Digital Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 30 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Jun 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 304 315 355
Rank change year-on-year
+11 +40
Contract jobs citing Digital Marketing 424 373 310
As % of all contract IT jobs located in the UK 0.79% 0.66% 0.58%
As % of the Processes & Methodologies category 0.96% 0.83% 0.73%
Number of daily rates quoted 334 291 209
Median daily rate £400 £375 £350
Median daily rate % change year-on-year
+6.66% +7.14%
90% offered a daily rate of more than £225 £228 £225
10% offered a daily rate of more than £600 £500 £473
UK excluding London median daily rate £380 £375 £338
% change year-on-year
+1.33% +11.11%
Number of hourly rates quoted 18 3 4
Median hourly rate £29.13 £35.00 £26.50
Median hourly rate % change year-on-year
-16.78% +32.07%
90% offered a hourly rate of more than £18.57 £23.00 £22.30
10% offered a hourly rate of more than £45.74 £38.20 £30.00
UK excluding London median hourly rate £32.25 £35.00 £23.00
% change year-on-year
-7.85% +52.17%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44155 44688 42248
As % of all contract IT jobs located in the UK 82.30% 79.64% 78.37%
Number of daily rates quoted 29326 28799 26498
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £295 £285 £275
10% offered a daily rate of more than £600 £575 £568
UK excluding London median daily rate £400 £383 £375
% change year-on-year
+4.57% +2.00%
Number of hourly rates quoted 1051 1198 1222
Median hourly rate £28.00 £28.69 £27.50
Median hourly rate % change year-on-year
-2.40% +4.32%
90% offered a hourly rate of more than £13.00 £12.36 £13.00
10% offered a hourly rate of more than £47.83 £50.00 £47.50
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

Digital Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing within the UK.

Digital Marketing Daily Rate Trend in the UK

Digital Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing within the UK over the 3 months to 30 June 2016.

Digital Marketing Daily Rate Histogram in the UK

Digital Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing within the UK.

Digital Marketing Hourly Rate Trend in the UK

Digital Marketing
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing within the UK over the 3 months to 30 June 2016.

Digital Marketing Hourly Rate Histogram in the UK

Digital Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 30 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +31 406 £398 +6.00% 265
London +45 172 £413 +14.10% 100
South East +9 78 £375 - 55
South West +14 69 £375 -1.31% 43
Berkshire -8 36 £324 +7.83% 16
North West -3 27 £388 +24.49% 29
Bristol +14 26 £350 -6.66% 19
City of London +40 21 £325 -7.14% 18
Yorkshire +11 19 £400 +14.28% 8
Buckinghamshire +16 18 £400 +6.66% 5
Milton Keynes +15 18 £400 -1.84% 4
Reading -2 16 £195 -41.13% 4
East Midlands -2 14 £450 -25.00% 6
Somerset +20 12 £288 -20.13% 5
East of England +16 12 £403 +0.62% 12
Gloucestershire -7 12 £400 -3.03% 13
Manchester -4 11 £381 +22.98% 19
West Midlands -22 11 £375 +15.38% 5
Bath +5 10 £275 -23.61% 5
Surrey +3 10 £303 -2.25% 10
Leeds +1 9 £400 +23.07% 4
West Yorkshire -6 9 £400 +24.03% 6
Bracknell -7 9 £322 +51.52% 1
Wales +22 8 £600 -7.69% 1
Essex +7 7 - - 1
Birmingham -1 7 £375 +40.18% 2
Hampshire +10 6 £431 -13.75% 11
South Yorkshire +1 6 £375 -9.09% 1
Wiltshire -3 6 £563 +66.54% 2
Sheffield -8 6 £375 -21.05% 1

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 30 June 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Digital Marketing.

1 819 (100.00%) Marketing
2 482 (58.85%) Finance
3 432 (52.75%) Business Intelligence
4 430 (52.50%) Telecoms
5 428 (52.26%) Programme Management
6 427 (52.14%) Manufacturing
7 423 (51.65%) SAP
8 422 (51.53%) Electronics
9 421 (51.40%) SAP Oil and Gas
10 238 (29.06%) Agile Software Development
11 127 (15.51%) HTML
12 119 (14.53%) Java
13 118 (14.41%) Analytics
14 116 (14.16%) E-Commerce
15 102 (12.45%) CSS
16 101 (12.33%) Scrum
17 98 (11.97%) SQL
18 92 (11.23%) Stakeholder Management
19 80 (9.77%) JavaScript
20 79 (9.65%) SEO
21 78 (9.52%) Social Media
22 75 (9.16%) Microsoft
23 73 (8.91%) Project Management
24 67 (8.18%) Degree
25 65 (7.94%) CMS
26 64 (7.81%) Linux
27 60 (7.33%) .NET
27 60 (7.33%) User Experience
28 59 (7.20%) MS Excel
28 59 (7.20%) TDD

Digital Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 65 (7.94%) CMS
2 40 (4.88%) SharePoint
3 21 (2.56%) Confluence
3 21 (2.56%) Tomcat
4 20 (2.44%) Drupal
5 18 (2.20%) Apache
6 17 (2.08%) Mule
6 17 (2.08%) Sitecore CMS
7 12 (1.47%) Oracle Service Bus
7 12 (1.47%) WordPress
8 11 (1.34%) Adobe Experience Manager
9 10 (1.22%) MS Exchange
10 9 (1.10%) Mule ESB
11 7 (0.85%) Apache Spark
11 7 (0.85%) Umbraco
11 7 (0.85%) WebLogic
12 6 (0.73%) WebSphere
13 5 (0.61%) Exchange Server 2010
13 5 (0.61%) Joomla!
13 5 (0.61%) Skype for Business
Applications
1 59 (7.20%) MS Excel
2 50 (6.11%) MS Office
3 31 (3.79%) MS PowerPoint
3 31 (3.79%) Photoshop
4 8 (0.98%) MS Project
4 8 (0.98%) MS Visio
5 6 (0.73%) Adobe Illustrator
6 4 (0.49%) InDesign
7 3 (0.37%) Adobe Creative Suite
8 2 (0.24%) Fireworks
9 1 (0.12%) Adobe After Effects
9 1 (0.12%) InVision
9 1 (0.12%) ProjectWise
9 1 (0.12%) Revit
9 1 (0.12%) SPSS
Business Applications
1 421 (51.40%) SAP Oil and Gas
2 12 (1.47%) Unit4 Business World
3 9 (1.10%) Adobe Campaign
3 9 (1.10%) WebTrends
4 8 (0.98%) Dynamics CRM
5 5 (0.61%) Magento
5 5 (0.61%) Oracle EBS
6 4 (0.49%) Eloqua
6 4 (0.49%) Oracle EBS R12
7 3 (0.37%) Aligne
7 3 (0.37%) Remedy ITSM
8 2 (0.24%) OpenCart
8 2 (0.24%) Oracle Applications
8 2 (0.24%) ResourceLink
9 1 (0.12%) Oracle Payables
9 1 (0.12%) Oracle Payroll
9 1 (0.12%) Radian6
9 1 (0.12%) SAP CRM
9 1 (0.12%) SAP PM
9 1 (0.12%) SAP R/3
Cloud Services
1 43 (5.25%) Google Analytics
2 27 (3.30%) Amazon AWS
3 17 (2.08%) SaaS
4 11 (1.34%) Amazon EC2
5 10 (1.22%) AdWords
5 10 (1.22%) GitHub
6 9 (1.10%) Office 365
6 9 (1.10%) Virtual Private Cloud
7 8 (0.98%) Yammer
8 6 (0.73%) Adobe Analytics
8 6 (0.73%) Microsoft Azure
9 4 (0.49%) SuccessFactors
10 3 (0.37%) Google Checkout
10 3 (0.37%) PaaS
11 2 (0.24%) AWS Lambda
11 2 (0.24%) Cloud Computing
11 2 (0.24%) MailChimp
12 1 (0.12%) Google Play
12 1 (0.12%) Google Tag Manager
12 1 (0.12%) IaaS
Communications & Networking
1 33 (4.03%) Internet
2 20 (2.44%) TCP/IP
3 14 (1.71%) Intranet
4 13 (1.59%) MPLS
4 13 (1.59%) WAN
5 11 (1.34%) BGP
5 11 (1.34%) DNS
5 11 (1.34%) OSPF
5 11 (1.34%) VPN
6 10 (1.22%) HTTP
7 9 (1.10%) IPv6
8 8 (0.98%) Firewall
8 8 (0.98%) LAN
9 6 (0.73%) DHCP
9 6 (0.73%) SAN
9 6 (0.73%) SMS
10 5 (0.61%) IPv4
11 4 (0.49%) Broadband
11 4 (0.49%) SSH
11 4 (0.49%) SSL
Database & Business Intelligence
1 48 (5.86%) SQL Server
2 31 (3.79%) Big Data
3 22 (2.69%) MySQL
3 22 (2.69%) Oracle Database
4 19 (2.32%) Data Warehouse
5 13 (1.59%) Hadoop
6 10 (1.22%) NoSQL
7 7 (0.85%) Data Mining
7 7 (0.85%) Relational Database
7 7 (0.85%) SQL Server 2008
8 6 (0.73%) DB2
8 6 (0.73%) MongoDB
9 5 (0.61%) Apache Hive
9 5 (0.61%) SQL Server Reporting Services
10 4 (0.49%) BusinessObjects
10 4 (0.49%) PostgreSQL
10 4 (0.49%) SQL Server Integration Services
11 3 (0.37%) Oracle BI EE
11 3 (0.37%) Oracle Database 11g
11 3 (0.37%) SQL Server Analysis Services
Development Applications
1 44 (5.37%) JIRA
2 22 (2.69%) Jenkins
3 19 (2.32%) JUnit
4 18 (2.20%) Git (software)
5 17 (2.08%) Maven
6 14 (1.71%) Subversion
7 13 (1.59%) Visual Studio
8 9 (1.10%) Cucumber
9 7 (0.85%) Selenium
10 6 (0.73%) Mockito
10 6 (0.73%) Team Foundation Server
11 4 (0.49%) Atlassian Bamboo
11 4 (0.49%) Axure RP
11 4 (0.49%) Gradle
11 4 (0.49%) Grunt
11 4 (0.49%) PhantomJS
11 4 (0.49%) Zephyr
12 3 (0.37%) gulp
12 3 (0.37%) Talend Open Studio
12 3 (0.37%) WebDriver
General
1 819 (100.00%) Marketing
2 482 (58.85%) Finance
3 430 (52.50%) Telecoms
4 427 (52.14%) Manufacturing
5 422 (51.53%) Electronics
6 46 (5.62%) Retail
7 38 (4.64%) Advertising
8 20 (2.44%) Banking
8 20 (2.44%) Publishing
9 16 (1.95%) Brand Awareness
10 14 (1.71%) German Language
10 14 (1.71%) Legal
11 6 (0.73%) Games
12 5 (0.61%) Spanish Language
13 4 (0.49%) Back Office
13 4 (0.49%) Italian Language
14 3 (0.37%) Billing
14 3 (0.37%) Danish Language
14 3 (0.37%) French Language
15 2 (0.24%) Dutch Language
Job Titles
1 211 (25.76%) Developer
2 131 (16.00%) Analyst
3 71 (8.67%) Architect
4 59 (7.20%) Project Manager
5 58 (7.08%) Java Developer
6 55 (6.72%) Business Analyst
7 53 (6.47%) Marketing Manager
8 42 (5.13%) Senior Developer
9 29 (3.54%) Digital Marketing Manager
10 25 (3.05%) Digital Project Manager
11 23 (2.81%) Consultant
11 23 (2.81%) Marketing Executive
12 20 (2.44%) Data Analyst
12 20 (2.44%) Digital Analyst
12 20 (2.44%) Digital Architect
13 19 (2.32%) Digital Executive
14 18 (2.20%) Digital Marketing Executive
14 18 (2.20%) Solutions Architect
15 17 (2.08%) C# Developer
15 17 (2.08%) Senior Manager
Libraries, Frameworks & Software Standards
1 127 (15.51%) HTML
2 102 (12.45%) CSS
3 60 (7.33%) .NET
4 50 (6.11%) Web Services
5 47 (5.74%) Spring
6 42 (5.13%) HTML5
6 42 (5.13%) J2EE
7 41 (5.01%) SOAP
8 39 (4.76%) jQuery
9 38 (4.64%) XML
10 30 (3.66%) ASP.NET
10 30 (3.66%) CSS3
11 26 (3.17%) JMS
12 24 (2.93%) AngularJS
12 24 (2.93%) JSON
13 23 (2.81%) REST
14 22 (2.69%) Hibernate
14 22 (2.69%) RESTful
14 22 (2.69%) Spring MVC
15 19 (2.32%) Ajax
Miscellaneous
1 78 (9.52%) Social Media
2 60 (7.33%) User Experience
3 50 (6.11%) Analytical Skills
4 28 (3.42%) Digital Media
5 20 (2.44%) Mobile App
6 13 (1.59%) Visualisation
7 11 (1.34%) Copywriting
7 11 (1.34%) FMCG
7 11 (1.34%) NHS
8 10 (1.22%) Wiki
9 9 (1.10%) Computer Science
9 9 (1.10%) Graphic Design
9 9 (1.10%) Statistics
10 8 (0.98%) Mathematics
10 8 (0.98%) N-Tier
11 7 (0.85%) Algorithms
11 7 (0.85%) Data Integration
11 7 (0.85%) Fintech
11 7 (0.85%) Management Information System
12 6 (0.73%) Data Centre
Operating Systems
1 64 (7.81%) Linux
2 37 (4.52%) Windows
3 28 (3.42%) Unix
4 16 (1.95%) Windows Server
5 10 (1.22%) Android
6 8 (0.98%) Windows Server 2012
7 7 (0.85%) CentOS
7 7 (0.85%) Red Hat Enterprise Linux
8 6 (0.73%) Apple iOS
9 5 (0.61%) Fedora
9 5 (0.61%) Windows Server 2008
10 4 (0.49%) Solaris
11 3 (0.37%) zOS
12 2 (0.24%) AIX
12 2 (0.24%) Windows Server 2003
13 1 (0.12%) Debian
13 1 (0.12%) Embedded Linux
13 1 (0.12%) Mac OS X
13 1 (0.12%) Mac OS X Server
13 1 (0.12%) VMS
Processes & Methodologies
1 432 (52.75%) Business Intelligence
2 428 (52.26%) Programme Management
3 238 (29.06%) Agile Software Development
4 118 (14.41%) Analytics
5 116 (14.16%) E-Commerce
6 101 (12.33%) Scrum
7 92 (11.23%) Stakeholder Management
8 79 (9.65%) SEO
9 73 (8.91%) Project Management
10 59 (7.20%) TDD
11 53 (6.47%) CRM
12 47 (5.74%) Pay per click
13 43 (5.25%) MVC
13 43 (5.25%) Web Development
14 40 (4.88%) B2B
14 40 (4.88%) Continuous Integration
14 40 (4.88%) Migration
15 36 (4.40%) B2C
15 36 (4.40%) Waterfall
16 34 (4.15%) Content Management
Programming Languages
1 119 (14.53%) Java
2 98 (11.97%) SQL
3 80 (9.77%) JavaScript
4 32 (3.91%) C#
5 24 (2.93%) PHP
5 24 (2.93%) Python
6 18 (2.20%) PL/SQL
7 14 (1.71%) Ruby
8 10 (1.22%) C++
9 9 (1.10%) R
10 8 (0.98%) Perl
11 7 (0.85%) VBA
12 6 (0.73%) PowerShell
13 5 (0.61%) C
14 4 (0.49%) Bash Shell
14 4 (0.49%) Groovy
14 4 (0.49%) T-SQL
15 3 (0.37%) Apex Code
15 3 (0.37%) Shell Script
16 2 (0.24%) SQR
Qualifications
1 67 (8.18%) Degree
2 37 (4.52%) Security Cleared
3 24 (2.93%) SC Cleared
4 11 (1.34%) DV Cleared
4 11 (1.34%) ISEB
5 9 (1.10%) ITIL Certification
6 7 (0.85%) Cisco Certification
7 6 (0.73%) ISTQB
8 5 (0.61%) PMI Certification
8 5 (0.61%) PMP
9 4 (0.49%) Microsoft Certification
9 4 (0.49%) PRINCE2 Certification
10 3 (0.37%) CCNP
10 3 (0.37%) MCSA
11 2 (0.24%) CCDP
11 2 (0.24%) CCNA
11 2 (0.24%) CCSA
11 2 (0.24%) CCSE
11 2 (0.24%) MCSE
11 2 (0.24%) Postgraduate
Quality Assurance & Compliance
1 40 (4.88%) QA
2 11 (1.34%) Data Quality
3 7 (0.85%) SLA
4 5 (0.61%) WCAG
5 4 (0.49%) COBIT
6 3 (0.37%) HL7
6 3 (0.37%) PCI DSS
7 1 (0.12%) HMG Security Policy Framework
7 1 (0.12%) Sarbanes-Oxley
System Software
1 18 (2.20%) Active Directory
2 13 (1.59%) Docker
3 11 (1.34%) VMware Infrastructure
4 6 (0.73%) VMware ESX
5 5 (0.61%) VMware ESXi
6 4 (0.49%) vSphere
7 3 (0.37%) Hyper-V
8 2 (0.24%) HDFS
8 2 (0.24%) Virtual Servers
9 1 (0.12%) Microsoft Virtual Server
9 1 (0.12%) Virtual Machines
9 1 (0.12%) VirtualBox
9 1 (0.12%) Xen
9 1 (0.12%) XenApp
Systems Management
1 14 (1.71%) Puppet
2 11 (1.34%) Opscode Chef
3 5 (0.61%) Packer
3 5 (0.61%) Terraform
4 4 (0.49%) QRadar
4 4 (0.49%) Zenoss
5 3 (0.37%) Nagios
5 3 (0.37%) RSA Archer
6 2 (0.24%) Ansible
6 2 (0.24%) Cisco Prime
6 2 (0.24%) FreeIPA
6 2 (0.24%) HP Quality Center
6 2 (0.24%) Icinga
6 2 (0.24%) Kubernetes
6 2 (0.24%) Mesos
6 2 (0.24%) SCCM
6 2 (0.24%) SELinux
7 1 (0.12%) Business Desktop Deployment
7 1 (0.12%) HP Data Protector
7 1 (0.12%) SCOM
Vendors
1 423 (51.65%) SAP
2 75 (9.16%) Microsoft
3 58 (7.08%) Oracle
4 49 (5.98%) Google
5 44 (5.37%) Adobe
6 34 (4.15%) Salesforce.com
7 28 (3.42%) Sitecore
8 21 (2.56%) Cisco
9 18 (2.20%) hybris
9 18 (2.20%) VMware
10 17 (2.08%) Marketo
11 16 (1.95%) Tableau
12 11 (1.34%) HP
12 11 (1.34%) WSO2
13 10 (1.22%) Red Hat
14 9 (1.10%) Facebook
15 8 (0.98%) DoubleClick
16 7 (0.85%) BMC
16 7 (0.85%) Citrix
17 6 (0.73%) IBM
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