The first table below looks at the demand for Digital Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 31 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Scotland region.

Location
3 months to
31 Jul 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 145 150 156
Rank change year-on-year
+5 +6
Permanent jobs citing Digital Marketing 18 11 2
As % of all permanent IT jobs located in Scotland 0.49% 0.34% 0.064%
As % of the Processes & Methodologies category 0.61% 0.42% 0.085%
Number of salaries quoted 15 7 2
Average salary £35,000 £48,000 £35,250
Average salary % change year-on-year
-27.08% +36.17%
90% offered a salary of more than £20,000 £38,000 £29,450
10% offered a salary of more than £44,000 £57,000 £41,050
UK excluding London average salary £37,500 £32,500 £32,500
% change year-on-year
+15.38% -
Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2932 2597 2364
As % of all permanent IT jobs located in Scotland 80.53% 80.58% 75.87%
Number of salaries quoted 1944 1691 1606
Average salary £42,500 £41,500 £40,000
Average salary % change year-on-year
+2.40% +3.75%
90% offered a salary of more than £30,000 £30,000 £27,500
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Digital Marketing
UK

Digital Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Scotland

Digital Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Scotland region.

Digital Marketing Salary Trend in Scotland

Digital Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Scotland region over the 3 months to 31 July 2014.

Digital Marketing Salary Histogram in Scotland

Digital Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the Scotland region over the 3 months to 31 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow -10 9 £38,500 -30.00% 1
Edinburgh -14 6 £35,000 -26.70%
Dumfries and Galloway - 3 £20,000 -
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 31 July 2014, IT jobs across the Scotland region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 41 (100.00%) Marketing
2 15 (36.59%) Finance
2 15 (36.59%) E-Commerce
3 12 (29.27%) Pay per click
3 12 (29.27%) Social Media
4 11 (26.83%) Manufacturing
4 11 (26.83%) Telecoms
4 11 (26.83%) Programme Management
4 11 (26.83%) Business Intelligence
4 11 (26.83%) SAP
5 10 (24.39%) DTV
5 10 (24.39%) Electronics
5 10 (24.39%) CMS
5 10 (24.39%) SAP Oil and Gas
5 10 (24.39%) Google
6 9 (21.95%) SEO
6 9 (21.95%) Analytics
7 8 (19.51%) SQL
8 7 (17.07%) Linux
8 7 (17.07%) CSS
8 7 (17.07%) Project Management
8 7 (17.07%) Degree
8 7 (17.07%) Google Analytics
9 6 (14.63%) User Acceptance Testing
9 6 (14.63%) E-business
9 6 (14.63%) B2B
9 6 (14.63%) EDI
9 6 (14.63%) JavaScript
9 6 (14.63%) HTML
9 6 (14.63%) Photoshop

Digital Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 31 July 2014, IT jobs across the Scotland region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 10 (24.39%) CMS
2 4 (9.76%) WordPress
3 3 (7.32%) Apache
4 2 (4.88%) IIS
4 2 (4.88%) Tomcat
5 1 (2.44%) Lync
5 1 (2.44%) BizTalk Server
5 1 (2.44%) Oracle HTTP Server
5 1 (2.44%) MS Exchange
5 1 (2.44%) SharePoint
5 1 (2.44%) SharePoint Server
5 1 (2.44%) Umbraco
Applications
1 6 (14.63%) Photoshop
2 2 (4.88%) Adobe Illustrator
Business Applications
1 10 (24.39%) SAP Oil and Gas
2 7 (17.07%) Google Analytics
3 4 (9.76%) Magento
4 3 (7.32%) WebTrends
5 1 (2.44%) SiteCatalyst
Cloud Services
1 4 (9.76%) MailChimp
Communications & Networking
1 2 (4.88%) DNS
1 2 (4.88%) SAN
2 1 (2.44%) X.509
2 1 (2.44%) SSL
2 1 (2.44%) WAN
2 1 (2.44%) DHCP
2 1 (2.44%) HTTP
2 1 (2.44%) TCP/IP
2 1 (2.44%) LDAP
2 1 (2.44%) Firewall
2 1 (2.44%) IPsec
2 1 (2.44%) Cisco IOS
Database & Business Intelligence
1 5 (12.20%) SQL Server
2 2 (4.88%) DTS
3 1 (2.44%) SQL Server 2008
3 1 (2.44%) SQL Server 2012
3 1 (2.44%) BusinessObjects
3 1 (2.44%) Data Mining
3 1 (2.44%) MySQL
3 1 (2.44%) SQL Server Integration Services
3 1 (2.44%) QlikView
Development Applications
1 1 (2.44%) Moq
1 1 (2.44%) Team Foundation Server
1 1 (2.44%) Visual Studio
1 1 (2.44%) NUnit
General
1 41 (100.00%) Marketing
2 15 (36.59%) Finance
3 11 (26.83%) Manufacturing
3 11 (26.83%) Telecoms
4 10 (24.39%) Electronics
5 5 (12.20%) Advertising
6 1 (2.44%) Games
Job Titles
1 12 (29.27%) Analyst
2 6 (14.63%) Developer
3 5 (12.20%) PPC Manager
3 5 (12.20%) PPC Analyst
3 5 (12.20%) PPC Executive
3 5 (12.20%) PPC Specialist
4 4 (9.76%) E-Commerce Specialist
5 3 (7.32%) Ruby Developer
5 3 (7.32%) Web Analyst
5 3 (7.32%) Account Director
6 2 (4.88%) Systems Engineer
6 2 (4.88%) Support Analyst
6 2 (4.88%) Build Engineer
7 1 (2.44%) 2nd Line Support Analyst
7 1 (2.44%) Web Engineer
7 1 (2.44%) Development Analyst
7 1 (2.44%) Software Development Analyst
7 1 (2.44%) Development Support Analyst
7 1 (2.44%) Digital Marketing Executive
7 1 (2.44%) Digital Account Director
Libraries, Frameworks & Software Standards
1 7 (17.07%) CSS
2 6 (14.63%) EDI
2 6 (14.63%) HTML
3 5 (12.20%) .NET
4 3 (7.32%) Ruby on Rails
5 2 (4.88%) SOAP
5 2 (4.88%) XML
5 2 (4.88%) HTML5
6 1 (2.44%) JGroups
6 1 (2.44%) AppFabric
6 1 (2.44%) ADO.NET Entity Framework
6 1 (2.44%) REST
6 1 (2.44%) CSS3
6 1 (2.44%) Twitter Bootstrap
6 1 (2.44%) XSL
6 1 (2.44%) ASP.NET
6 1 (2.44%) .NET Framework
6 1 (2.44%) JSON
6 1 (2.44%) jQuery
6 1 (2.44%) WCF
Miscellaneous
1 12 (29.27%) Social Media
2 10 (24.39%) DTV
3 3 (7.32%) Open Source
3 3 (7.32%) Mathematics
4 2 (4.88%) Video Editing
4 2 (4.88%) 3D Graphics
5 1 (2.44%) Economics
5 1 (2.44%) Copywriting
Operating Systems
1 7 (17.07%) Linux
2 5 (12.20%) UNIX
2 5 (12.20%) Windows
3 1 (2.44%) HPUX
3 1 (2.44%) Solaris
Processes & Methodologies
1 15 (36.59%) E-Commerce
2 12 (29.27%) Pay per click
3 11 (26.83%) Programme Management
3 11 (26.83%) Business Intelligence
4 9 (21.95%) SEO
4 9 (21.95%) Analytics
5 7 (17.07%) Project Management
6 6 (14.63%) User Acceptance Testing
6 6 (14.63%) E-business
6 6 (14.63%) B2B
7 5 (12.20%) Data Analysis
8 4 (9.76%) Content Management
8 4 (9.76%) Agile Software Development
8 4 (9.76%) Workflow
9 3 (7.32%) Online Marketing
9 3 (7.32%) Customer Analytics
9 3 (7.32%) Scrum
9 3 (7.32%) Web Analytics
9 3 (7.32%) Kanban
10 2 (4.88%) Business Development
Programming Languages
1 8 (19.51%) SQL
2 6 (14.63%) JavaScript
2 6 (14.63%) Bash Shell
3 4 (9.76%) Shell Script
4 3 (7.32%) C#
4 3 (7.32%) Ruby
5 2 (4.88%) PHP
5 2 (4.88%) T-SQL
6 1 (2.44%) PowerShell
6 1 (2.44%) R
6 1 (2.44%) Python
6 1 (2.44%) VB
6 1 (2.44%) PL/SQL
6 1 (2.44%) C++
6 1 (2.44%) Java
Qualifications
1 7 (17.07%) Degree
2 1 (2.44%) ITIL Foundation Certificate
System Software
1 2 (4.88%) Active Directory
2 1 (2.44%) DFS Replication
Systems Management
1 1 (2.44%) Puppet
1 1 (2.44%) HP UCMDB
1 1 (2.44%) CA SiteMinder
1 1 (2.44%) SCCM
Vendors
1 11 (26.83%) SAP
2 10 (24.39%) Google
3 4 (9.76%) Facebook
3 4 (9.76%) Twitter
4 3 (7.32%) Microsoft
4 3 (7.32%) Oracle
5 2 (4.88%) Adobe
6 1 (2.44%) Vertica
6 1 (2.44%) Informatica
6 1 (2.44%) NetApp
6 1 (2.44%) Red Hat
6 1 (2.44%) HP
6 1 (2.44%) Cisco
6 1 (2.44%) Business Objects
6 1 (2.44%) Perforce
6 1 (2.44%) Ab Initio
6 1 (2.44%) VMware
6 1 (2.44%) Brocade
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Salary: £40000 - £45000 per annum + Extensive Benefits
Posted: 11 hours ago
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Salary: £38000 - £55000 per annum + tailored benefits package
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