The first table below looks at the demand for Digital Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Scotland region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Digital Marketing
Rank 142 151 150
Rank change year-on-year
+9 -1
Permanent jobs citing Digital Marketing 11 4 9
As % of all permanent IT jobs located in Scotland 0.350% 0.116% 0.258%
As % of the Processes & Methodologies category 0.471% 0.164% 0.338%
Number of salaries quoted 8 4 8
Average salary £47,500 £28,500 £29,500
Average salary % change year-on-year
+66.66% -3.38%
90% offered a salary of more than £32,000 £21,350 £26,300
10% offered a salary of more than £60,000 £29,700 £37,900
UK excluding London average salary £35,000 £35,000 £30,000
% change year-on-year
- +16.66%
All Processes & Methodologies
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2333 2445 2660
As % of all permanent IT jobs located in Scotland 74.13% 70.77% 76.35%
Number of salaries quoted 1403 1740 1920
Average salary £41,000 £40,000 £42,000
Average salary % change year-on-year
+2.50% -4.76%
90% offered a salary of more than £29,500 £27,500 £29,500
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Digital Marketing
UK

Digital Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Scotland Digital Marketing Jobs Demand Trend

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Scotland region.

Scotland Digital Marketing Salary Trend

Digital Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Scotland region over the 3 months to 24 May 2013.

Scotland Digital Marketing Salary Histogram

Digital Marketing
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the Scotland region over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Edinburgh +7 4 £60,000 +106.89%
Glasgow -18 4 £35,000 +25.00%
Aberdeen - 1 £60,000 -
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the Scotland region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 12 (100.00%) Marketing
2 5 (41.67%) Project Management
3 3 (25.00%) Agile Software Development
3 3 (25.00%) TDD
3 3 (25.00%) Linux
3 3 (25.00%) Apache
3 3 (25.00%) HTML
3 3 (25.00%) JavaScript
3 3 (25.00%) PHP
3 3 (25.00%) MySQL
3 3 (25.00%) CSS
3 3 (25.00%) LAMP
3 3 (25.00%) Scrum
3 3 (25.00%) Ruby
3 3 (25.00%) Ruby on Rails
3 3 (25.00%) Drupal
3 3 (25.00%) Kanban
3 3 (25.00%) BDD
4 2 (16.67%) PRINCE2
4 2 (16.67%) CRM
4 2 (16.67%) Finance
4 2 (16.67%) Advertising
5 1 (8.333%) Management Information System
5 1 (8.333%) SEO
5 1 (8.333%) Workflow
5 1 (8.333%) Stakeholder Management
5 1 (8.333%) Banking
5 1 (8.333%) Investment Banking
5 1 (8.333%) Microsoft
5 1 (8.333%) Web Services

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the Scotland region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Development
1 3 (25.00%) HTML
1 3 (25.00%) CSS
1 3 (25.00%) LAMP
1 3 (25.00%) Ruby on Rails
2 1 (8.333%) Web Services
2 1 (8.333%) .NET
Application Platforms
1 3 (25.00%) Apache
1 3 (25.00%) Drupal
Applications
1 1 (8.333%) MS Project
Database & Business Intelligence
1 3 (25.00%) MySQL
General
1 12 (100.00%) Marketing
2 2 (16.67%) Finance
2 2 (16.67%) Advertising
3 1 (8.333%) Banking
3 1 (8.333%) Investment Banking
3 1 (8.333%) Local Government
Job Titles
1 5 (41.67%) Developer
2 3 (25.00%) Project Manager
2 3 (25.00%) Ruby Developer
3 2 (16.67%) Senior Project Manager
3 2 (16.67%) Senior Manager
4 1 (8.333%) Delivery Project Manager
4 1 (8.333%) Programme Manager
4 1 (8.333%) Technical Manager
4 1 (8.333%) Senior Programme Manager
4 1 (8.333%) Delivery Manager
4 1 (8.333%) Web Developer
4 1 (8.333%) Business Developer
4 1 (8.333%) Technical Project Manager
4 1 (8.333%) Technical Delivery Manager
4 1 (8.333%) Digital Marketing Executive
4 1 (8.333%) Digital Project Manager
4 1 (8.333%) Marketing Executive
4 1 (8.333%) Senior Technical Project Manager
4 1 (8.333%) Senior Technical Manager
Miscellaneous
1 1 (8.333%) Management Information System
1 1 (8.333%) Social Media
Operating Systems
1 3 (25.00%) Linux
Processes & Methodologies
1 5 (41.67%) Project Management
2 3 (25.00%) Agile Software Development
2 3 (25.00%) TDD
2 3 (25.00%) Scrum
2 3 (25.00%) Kanban
2 3 (25.00%) BDD
3 2 (16.67%) PRINCE2
3 2 (16.67%) CRM
4 1 (8.333%) SEO
4 1 (8.333%) Workflow
4 1 (8.333%) Stakeholder Management
4 1 (8.333%) User Experience Design
4 1 (8.333%) Online Marketing
4 1 (8.333%) Information Architecture
4 1 (8.333%) Stakeholder Engagement
4 1 (8.333%) Pay per click
4 1 (8.333%) Web Design
4 1 (8.333%) Project Planning
4 1 (8.333%) Web Development
4 1 (8.333%) Business Development
Programming Languages
1 3 (25.00%) JavaScript
1 3 (25.00%) PHP
1 3 (25.00%) Ruby
Qualifications
1 1 (8.333%) Degree
Vendors
1 1 (8.333%) Microsoft
1 1 (8.333%) Facebook
1 1 (8.333%) Twitter