The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 10 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
10 Dec 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 126 127 144
Rank change year-on-year
+1 +17
Permanent jobs citing Digital Marketing 12 36 21
As % of all permanent IT jobs located in Scotland 0.50% 1.17% 0.66%
As % of the Processes & Methodologies category 0.57% 1.31% 0.74%
Number of salaries quoted 9 32 16
Median salary £37,500 £37,500 £40,000
Median salary % change year-on-year
- -6.25%
90% offered a salary of more than £34,500 £26,400 £33,000
10% offered a salary of more than £40,500 £52,500 £43,750
UK excluding London median salary £37,500 £40,000 £36,250
% change year-on-year
-6.25% +10.34%
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2121 2754 2819
As % of all permanent IT jobs located in Scotland 89.12% 89.44% 88.48%
Number of salaries quoted 1326 1744 1854
Median salary £45,000 £45,000 £42,500
Median salary % change year-on-year
- +5.88%
90% offered a salary of more than £32,500 £32,500 £30,000
10% offered a salary of more than £65,000 £62,500 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Digital Marketing
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Scotland

Digital Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Scotland region.

Digital Marketing Salary Trend in Scotland

Digital Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Scotland region over the 3 months to 10 December 2016.

Digital Marketing Salary Histogram in Scotland

Digital Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Scotland region over the 3 months to 10 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +12 8 £37,500 -25.00%
Edinburgh -2 4 £40,000 +14.28% 1
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 10 December 2016, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Digital Marketing.

1 24 (100.00%) Marketing
2 15 (62.50%) HTML
3 14 (58.33%) JavaScript
3 14 (58.33%) CSS
4 12 (50.00%) C#
5 10 (41.67%) Web Development
6 9 (37.50%) Business Development
6 9 (37.50%) jQuery
6 9 (37.50%) .NET
7 8 (33.33%) Finance
7 8 (33.33%) Agile Software Development
7 8 (33.33%) FMCG
7 8 (33.33%) Mentoring
7 8 (33.33%) Cross-Browser Testing
8 7 (29.17%) Algorithms
8 7 (29.17%) Umbraco
8 7 (29.17%) Sass
8 7 (29.17%) SAP Oil and Gas
8 7 (29.17%) Manufacturing
8 7 (29.17%) MVC
8 7 (29.17%) Electronics
8 7 (29.17%) Telecoms
8 7 (29.17%) Programme Management
8 7 (29.17%) SAP
8 7 (29.17%) Business Intelligence
9 6 (25.00%) ASP.NET
9 6 (25.00%) SQL Server
9 6 (25.00%) IIS
9 6 (25.00%) Java
9 6 (25.00%) Software Engineering

Digital Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (29.17%) Umbraco
2 6 (25.00%) IIS
3 1 (4.17%) CMS
3 1 (4.17%) Drupal
3 1 (4.17%) SilverStripe
3 1 (4.17%) WordPress
Applications
1 1 (4.17%) PrintSoft PReS
Business Applications
1 7 (29.17%) SAP Oil and Gas
Cloud Services
1 6 (25.00%) Microsoft Azure
2 2 (8.33%) Google Analytics
Communications & Networking
1 2 (8.33%) Internet
2 1 (4.17%) Peer-to-Peer Networking
Database & Business Intelligence
1 6 (25.00%) SQL Server
2 4 (16.67%) Big Data
3 1 (4.17%) NoSQL
Development Applications
1 6 (25.00%) Git (software)
1 6 (25.00%) Jenkins
General
1 24 (100.00%) Marketing
2 8 (33.33%) Finance
3 7 (29.17%) Electronics
3 7 (29.17%) Manufacturing
3 7 (29.17%) Telecoms
4 2 (8.33%) Brand Awareness
5 1 (4.17%) Banking
5 1 (4.17%) Publishing
Job Titles
1 15 (62.50%) Developer
2 9 (37.50%) Web Developer
3 8 (33.33%) Senior Developer
4 6 (25.00%) .NET Developer
4 6 (25.00%) Software Developer
5 5 (20.83%) .NET Web Developer
5 5 (20.83%) Developer/Software Engineer
5 5 (20.83%) Senior Software Developer
5 5 (20.83%) Senior Software Engineer
5 5 (20.83%) Software Engineer
6 3 (12.50%) Senior Web Developer
7 2 (8.33%) Front End Developer (Client-Side Developer)
7 2 (8.33%) Front End Web Developer (Client-Side Developer)
7 2 (8.33%) HTML CSS Developer
7 2 (8.33%) HTML Developer
7 2 (8.33%) Java Developer
7 2 (8.33%) Java Software Developer
7 2 (8.33%) Marketing Manager
7 2 (8.33%) Search Manager
7 2 (8.33%) SEO Manager
Libraries, Frameworks & Software Standards
1 15 (62.50%) HTML
2 14 (58.33%) CSS
3 9 (37.50%) .NET
3 9 (37.50%) jQuery
4 7 (29.17%) Sass
5 6 (25.00%) .NET Framework
5 6 (25.00%) ASP.NET
5 6 (25.00%) ASP.NET MVC
5 6 (25.00%) Entity Framework
5 6 (25.00%) Twitter Bootstrap
6 2 (8.33%) XML
7 1 (4.17%) Ajax
7 1 (4.17%) AngularJS
7 1 (4.17%) Backbone.js
7 1 (4.17%) DOM
7 1 (4.17%) Ember.js
7 1 (4.17%) React
7 1 (4.17%) REST
7 1 (4.17%) Spring
7 1 (4.17%) WebCenter
Miscellaneous
1 8 (33.33%) FMCG
2 7 (29.17%) Algorithms
3 5 (20.83%) Data Structures
4 4 (16.67%) Analytical Skills
5 1 (4.17%) Enterprise Software
5 1 (4.17%) Social Media
5 1 (4.17%) User Experience
Operating Systems
1 1 (4.17%) Android
1 1 (4.17%) Apple iOS
1 1 (4.17%) Windows
Processes & Methodologies
1 10 (41.67%) Web Development
2 9 (37.50%) Business Development
3 8 (33.33%) Agile Software Development
3 8 (33.33%) Cross-Browser Testing
3 8 (33.33%) Mentoring
4 7 (29.17%) Business Intelligence
4 7 (29.17%) MVC
4 7 (29.17%) Programme Management
5 6 (25.00%) Software Engineering
6 5 (20.83%) Scrum
7 4 (16.67%) Analytics
7 4 (16.67%) BDD
7 4 (16.67%) Continuous Integration
7 4 (16.67%) Kanban
7 4 (16.67%) Stakeholder Management
7 4 (16.67%) TDD
8 3 (12.50%) Project Management
8 3 (12.50%) SEO
9 2 (8.33%) Customer Insight
9 2 (8.33%) Marketing Strategy
Programming Languages
1 14 (58.33%) JavaScript
2 12 (50.00%) C#
3 6 (25.00%) Java
4 4 (16.67%) C++
4 4 (16.67%) Python
4 4 (16.67%) Ruby
5 1 (4.17%) PHP
5 1 (4.17%) SQL
5 1 (4.17%) VB.NET
Qualifications
1 3 (12.50%) Degree
2 1 (4.17%) CISA
2 1 (4.17%) CISSP
2 1 (4.17%) CRISC
Vendors
1 7 (29.17%) SAP
2 3 (12.50%) Adobe
2 3 (12.50%) Oracle
3 2 (8.33%) Google
3 2 (8.33%) Microsoft
3 2 (8.33%) Omniture
4 1 (4.17%) HP