The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 5 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
5 May 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 119 143 158
Rank change year-on-year
+24 +15
Permanent jobs citing Digital Marketing 38 12 23
As % of all permanent IT jobs located in Scotland 1.33% 0.38% 0.57%
As % of the Processes & Methodologies category 1.48% 0.44% 0.68%
Number of salaries quoted 29 10 12
Median salary £42,500 £35,000 £37,000
Median salary % change year-on-year
+21.42% -5.40%
90% offered a salary of more than £39,500 £30,000 £22,350
10% offered a salary of more than £72,500 £57,600 £42,500
UK excluding London median salary £42,500 £36,940 £35,000
% change year-on-year
+15.05% +5.54%
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2568 2757 3402
As % of all permanent IT jobs located in Scotland 89.63% 87.89% 84.71%
Number of salaries quoted 1575 1731 2246
Median salary £45,000 £45,000 £42,500
Median salary % change year-on-year
- +5.88%
90% offered a salary of more than £31,500 £32,500 £30,000
10% offered a salary of more than £65,000 £58,000 £60,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Digital Marketing
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Scotland

Digital Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Scotland region.

Digital Marketing Salary Trend in Scotland

Digital Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Scotland region over the 3 months to 5 May 2016.

Digital Marketing Salary Histogram in Scotland

Digital Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Scotland region over the 3 months to 5 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +14 24 £41,000 +17.14% 1
Glasgow -6 11 £43,750 +25.00% 2
Stirling - 1 - -
West Lothian - 1 £30,000 -
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 5 May 2016, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Digital Marketing.

1 72 (100.00%) Marketing
2 30 (41.67%) Finance
3 28 (38.89%) JavaScript
4 25 (34.72%) SAP
4 25 (34.72%) Business Intelligence
4 25 (34.72%) Manufacturing
4 25 (34.72%) Electronics
4 25 (34.72%) Telecoms
4 25 (34.72%) Programme Management
4 25 (34.72%) SAP Oil and Gas
5 24 (33.33%) Agile Software Development
5 24 (33.33%) CSS
5 24 (33.33%) HTML
6 19 (26.39%) Project Management
7 18 (25.00%) Banking
7 18 (25.00%) Online Marketing
8 16 (22.22%) User Experience
9 14 (19.44%) Web Development
10 13 (18.06%) Microsoft Azure
11 12 (16.67%) Analytics
11 12 (16.67%) Google
11 12 (16.67%) SEO
12 11 (15.28%) CMS
12 11 (15.28%) SaaS
13 10 (13.89%) Ember.js
13 10 (13.89%) AngularJS
14 9 (12.50%) C#
14 9 (12.50%) Windows
14 9 (12.50%) Scrum
14 9 (12.50%) Pay per click

Digital Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (15.28%) CMS
2 8 (11.11%) Umbraco
3 6 (8.33%) IIS
4 5 (6.94%) Drupal
5 3 (4.17%) Node.js
6 2 (2.78%) WordPress
7 1 (1.39%) Apache
7 1 (1.39%) FileNet
7 1 (1.39%) SAS
7 1 (1.39%) SilverStripe
7 1 (1.39%) WebSphere
Applications
1 3 (4.17%) MS Excel
1 3 (4.17%) Photoshop
2 2 (2.78%) MS Office
2 2 (2.78%) PrintSoft PReS
Business Applications
1 25 (34.72%) SAP Oil and Gas
2 2 (2.78%) Magento
Cloud Services
1 13 (18.06%) Microsoft Azure
2 11 (15.28%) SaaS
3 7 (9.72%) Google Analytics
4 5 (6.94%) Amazon AWS
4 5 (6.94%) Amazon EC2
4 5 (6.94%) Google Cloud Platform
4 5 (6.94%) Google Compute Engine
4 5 (6.94%) Heroku
5 3 (4.17%) AdWords
Communications & Networking
1 1 (1.39%) Internet
1 1 (1.39%) SSH
1 1 (1.39%) SSL
Database & Business Intelligence
1 6 (8.33%) SQL Server
2 2 (2.78%) MySQL
3 1 (1.39%) Big Data
3 1 (1.39%) QlikView
Development Applications
1 8 (11.11%) Git (software)
2 6 (8.33%) Jenkins
3 5 (6.94%) Visual Studio
4 1 (1.39%) Mercurial
4 1 (1.39%) Subversion
General
1 72 (100.00%) Marketing
2 30 (41.67%) Finance
3 25 (34.72%) Electronics
3 25 (34.72%) Manufacturing
3 25 (34.72%) Telecoms
4 18 (25.00%) Banking
5 3 (4.17%) Advertising
Job Titles
1 24 (33.33%) Developer
2 10 (13.89%) Web Developer
3 8 (11.11%) JavaScript Developer
3 8 (11.11%) Test Leader
4 7 (9.72%) Senior Developer
5 6 (8.33%) Development Manager
5 6 (8.33%) Software Development Manager
5 6 (8.33%) Software Manager
6 4 (5.56%) Content Manager
6 4 (5.56%) Designer
6 4 (5.56%) Digital Designer
6 4 (5.56%) Digital Project Manager
6 4 (5.56%) Front End Developer (Client-Side Developer)
6 4 (5.56%) HTML CSS Developer
6 4 (5.56%) HTML Developer
6 4 (5.56%) Project Manager
6 4 (5.56%) Senior Digital Project Manager
6 4 (5.56%) Senior Project Manager
6 4 (5.56%) Senior Software Project Manager
6 4 (5.56%) Software Project Manager
Libraries, Frameworks & Software Standards
1 24 (33.33%) CSS
1 24 (33.33%) HTML
2 10 (13.89%) AngularJS
2 10 (13.89%) Ember.js
3 9 (12.50%) jQuery
4 8 (11.11%) HTML5
5 7 (9.72%) .NET
5 7 (9.72%) Backbone.js
5 7 (9.72%) React
5 7 (9.72%) SVG
6 6 (8.33%) CSS3
6 6 (8.33%) Sass
7 5 (6.94%) Ajax
8 3 (4.17%) Entity Framework
8 3 (4.17%) J2EE
8 3 (4.17%) KnockoutJS
8 3 (4.17%) Ruby on Rails
8 3 (4.17%) Twitter Bootstrap
9 2 (2.78%) ASP.NET
9 2 (2.78%) XML
Miscellaneous
1 16 (22.22%) User Experience
2 8 (11.11%) Analytical Skills
3 7 (9.72%) Algorithms
3 7 (9.72%) FMCG
4 6 (8.33%) Data Structures
5 4 (5.56%) Social Media
6 3 (4.17%) Mobile App
7 2 (2.78%) Online Banking
8 1 (1.39%) Blog
8 1 (1.39%) Computer Science
8 1 (1.39%) Copywriting
8 1 (1.39%) Graphic Design
8 1 (1.39%) Visualisation
Operating Systems
1 9 (12.50%) Windows
2 3 (4.17%) Linux
2 3 (4.17%) Unix
Processes & Methodologies
1 25 (34.72%) Business Intelligence
1 25 (34.72%) Programme Management
2 24 (33.33%) Agile Software Development
3 19 (26.39%) Project Management
4 18 (25.00%) Online Marketing
5 14 (19.44%) Web Development
6 12 (16.67%) Analytics
6 12 (16.67%) SEO
7 9 (12.50%) Pay per click
7 9 (12.50%) Scrum
8 8 (11.11%) Business Development
8 8 (11.11%) Test Scripting
9 7 (9.72%) Front End Development
9 7 (9.72%) Project Planning
9 7 (9.72%) Regression Testing
9 7 (9.72%) Software Testing
9 7 (9.72%) System Testing
9 7 (9.72%) User Acceptance Testing
10 6 (8.33%) Agile Project Management
10 6 (8.33%) MVC
Programming Languages
1 28 (38.89%) JavaScript
2 9 (12.50%) C#
3 4 (5.56%) PHP
4 3 (4.17%) Ruby
5 2 (2.78%) SQL
5 2 (2.78%) T-SQL
5 2 (2.78%) VB.NET
5 2 (2.78%) VBA
6 1 (1.39%) Bash Shell
6 1 (1.39%) Java
6 1 (1.39%) Perl
6 1 (1.39%) PowerShell
6 1 (1.39%) VBScript
Qualifications
1 9 (12.50%) Degree
2 4 (5.56%) PRINCE2 Practitioner
3 1 (1.39%) Cisco Certification
3 1 (1.39%) ISEB
3 1 (1.39%) ISTQB
3 1 (1.39%) ISTQB Advanced Certification
3 1 (1.39%) ISTQB Foundation Certification
3 1 (1.39%) MCITP
3 1 (1.39%) Microsoft Certification
3 1 (1.39%) SC Cleared
3 1 (1.39%) Security Cleared
Quality Assurance & Compliance
1 1 (1.39%) QA
System Software
1 1 (1.39%) iptables
1 1 (1.39%) NFS
1 1 (1.39%) Postfix
1 1 (1.39%) Samba
1 1 (1.39%) Varnish
Systems Management
1 1 (1.39%) Nagios
1 1 (1.39%) TeamSite
1 1 (1.39%) yum
Vendors
1 25 (34.72%) SAP
2 12 (16.67%) Google
3 6 (8.33%) Microsoft
4 4 (5.56%) Adobe
5 3 (4.17%) HP
6 2 (2.78%) Oracle
7 1 (1.39%) Cisco
7 1 (1.39%) IBM
7 1 (1.39%) Xamarin
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