The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 150 142 162
Rank change year-on-year
-8 +20
Permanent jobs citing Digital Marketing 21 13 2
As % of all permanent IT jobs located in Scotland 0.57% 0.41% 0.063%
As % of the Processes & Methodologies category 0.71% 0.51% 0.083%
Number of salaries quoted 17 9 2
Average salary £38,500 £40,000 £43,750
Average salary % change year-on-year
-3.75% -8.57%
90% offered a salary of more than £26,100 £25,000 £42,750
10% offered a salary of more than £43,500 £55,000 £44,750
UK excluding London average salary £37,500 £32,500 £32,750
% change year-on-year
+15.38% -0.76%
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2971 2541 2409
As % of all permanent IT jobs located in Scotland 80.41% 80.54% 75.54%
Number of salaries quoted 1934 1654 1635
Average salary £42,500 £41,500 £40,000
Average salary % change year-on-year
+2.40% +3.75%
90% offered a salary of more than £30,000 £30,000 £27,500
10% offered a salary of more than £60,000 £60,000 £56,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Digital Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Scotland

Digital Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Scotland region.

Digital Marketing Salary Trend in Scotland

Digital Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Scotland region over the 3 months to 20 August 2014.

Digital Marketing Salary Histogram in Scotland

Digital Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the Scotland region over the 3 months to 20 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow -3 13 £39,500 +43.63% 3
Edinburgh -11 8 £32,500 -31.57% 2
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 20 August 2014, IT jobs across the Scotland region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 41 (100.00%) Marketing
2 21 (51.22%) Finance
3 15 (36.59%) Manufacturing
3 15 (36.59%) Telecoms
3 15 (36.59%) Programme Management
3 15 (36.59%) SAP
3 15 (36.59%) Business Intelligence
4 14 (34.15%) DTV
4 14 (34.15%) Electronics
4 14 (34.15%) SAP Oil and Gas
5 13 (31.71%) E-Commerce
6 12 (29.27%) SQL
7 11 (26.83%) Google
7 11 (26.83%) Analytics
8 10 (24.39%) Linux
9 9 (21.95%) SQL Server
9 9 (21.95%) Pay per click
9 9 (21.95%) CMS
9 9 (21.95%) Bash Shell
9 9 (21.95%) Social Media
10 8 (19.51%) Google Analytics
11 7 (17.07%) UNIX
11 7 (17.07%) CSS
12 6 (14.63%) Windows
12 6 (14.63%) Photoshop
12 6 (14.63%) .NET
12 6 (14.63%) HTML
12 6 (14.63%) JavaScript
12 6 (14.63%) SEO
12 6 (14.63%) Degree

Digital Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 20 August 2014, IT jobs across the Scotland region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 9 (21.95%) CMS
2 4 (9.76%) WordPress
3 3 (7.32%) Apache
3 3 (7.32%) Tomcat
4 2 (4.88%) IIS
5 1 (2.44%) SharePoint
5 1 (2.44%) MS Exchange
5 1 (2.44%) Oracle HTTP Server
5 1 (2.44%) TeamSite
5 1 (2.44%) BizTalk Server
5 1 (2.44%) Lync
5 1 (2.44%) SharePoint Server
5 1 (2.44%) Umbraco
Applications
1 6 (14.63%) Photoshop
2 2 (4.88%) Adobe Illustrator
Business Applications
1 14 (34.15%) SAP Oil and Gas
2 8 (19.51%) Google Analytics
3 4 (9.76%) Magento
3 4 (9.76%) WebTrends
4 1 (2.44%) SiteCatalyst
Cloud Services
1 4 (9.76%) MailChimp
Communications & Networking
1 4 (9.76%) DNS
2 3 (7.32%) DHCP
2 3 (7.32%) SAN
3 1 (2.44%) X.509
3 1 (2.44%) Firewall
3 1 (2.44%) IPsec
3 1 (2.44%) Cisco IOS
3 1 (2.44%) HTTP
3 1 (2.44%) TCP/IP
3 1 (2.44%) LDAP
3 1 (2.44%) WAN
3 1 (2.44%) SSL
Database & Business Intelligence
1 9 (21.95%) SQL Server
2 3 (7.32%) DTS
3 2 (4.88%) SQL Server Integration Services
4 1 (2.44%) QlikView
4 1 (2.44%) SQL Server 2008
4 1 (2.44%) SQL Server 2012
4 1 (2.44%) Oracle Database
4 1 (2.44%) Data Mining
4 1 (2.44%) BusinessObjects
4 1 (2.44%) MySQL
Development Applications
1 1 (2.44%) Visual Studio
1 1 (2.44%) NUnit
1 1 (2.44%) Team Foundation Server
1 1 (2.44%) Moq
General
1 41 (100.00%) Marketing
2 21 (51.22%) Finance
3 15 (36.59%) Manufacturing
3 15 (36.59%) Telecoms
4 14 (34.15%) Electronics
5 5 (12.20%) Advertising
6 1 (2.44%) Games
Job Titles
1 15 (36.59%) Analyst
2 5 (12.20%) Developer
3 4 (9.76%) Web Analyst
3 4 (9.76%) E-Commerce Specialist
3 4 (9.76%) PPC Specialist
3 4 (9.76%) PPC Manager
3 4 (9.76%) PPC Analyst
3 4 (9.76%) PPC Executive
4 3 (7.32%) Support Analyst
5 2 (4.88%) Systems Administrator
5 2 (4.88%) Systems Engineer
5 2 (4.88%) Linux Systems Administrator
5 2 (4.88%) Linux Administrator
5 2 (4.88%) Administrator
5 2 (4.88%) Data Analyst
5 2 (4.88%) Development Analyst
5 2 (4.88%) Software Development Analyst
5 2 (4.88%) Development Support Analyst
5 2 (4.88%) Account Director
5 2 (4.88%) Software Support Analyst
Libraries, Frameworks & Software Standards
1 7 (17.07%) CSS
2 6 (14.63%) HTML
2 6 (14.63%) .NET
3 4 (9.76%) EDI
3 4 (9.76%) XML
4 3 (7.32%) SOAP
5 2 (4.88%) jQuery
5 2 (4.88%) HTML5
6 1 (2.44%) AppFabric
6 1 (2.44%) ADO.NET Entity Framework
6 1 (2.44%) REST
6 1 (2.44%) CSS3
6 1 (2.44%) PhoneGap
6 1 (2.44%) Twitter Bootstrap
6 1 (2.44%) JGroups
6 1 (2.44%) XSL
6 1 (2.44%) XSLT
6 1 (2.44%) ASP.NET
6 1 (2.44%) Cocoon
6 1 (2.44%) Ruby on Rails
Miscellaneous
1 14 (34.15%) DTV
2 9 (21.95%) Social Media
3 4 (9.76%) Open Source
3 4 (9.76%) Mathematics
4 2 (4.88%) 3D Graphics
4 2 (4.88%) Economics
4 2 (4.88%) Video Editing
5 1 (2.44%) Computer Science
5 1 (2.44%) Copywriting
5 1 (2.44%) Fat Client
5 1 (2.44%) Thin Client
5 1 (2.44%) Mobile App
Operating Systems
1 10 (24.39%) Linux
2 7 (17.07%) UNIX
3 6 (14.63%) Windows
4 2 (4.88%) Solaris
4 2 (4.88%) Red Hat Enterprise Linux
5 1 (2.44%) HPUX
5 1 (2.44%) SUSE
5 1 (2.44%) Fedora
5 1 (2.44%) CentOS
Processes & Methodologies
1 15 (36.59%) Business Intelligence
1 15 (36.59%) Programme Management
2 13 (31.71%) E-Commerce
3 11 (26.83%) Analytics
4 9 (21.95%) Pay per click
5 6 (14.63%) Data Analysis
5 6 (14.63%) SEO
6 5 (12.20%) Project Management
7 4 (9.76%) E-business
7 4 (9.76%) B2B
7 4 (9.76%) Workflow
7 4 (9.76%) Web Analytics
7 4 (9.76%) User Acceptance Testing
7 4 (9.76%) Content Management
8 3 (7.32%) Customer Analytics
9 2 (4.88%) Online Marketing
9 2 (4.88%) Web Development
9 2 (4.88%) Change Management
9 2 (4.88%) Web Design
9 2 (4.88%) Agile Software Development
Programming Languages
1 12 (29.27%) SQL
2 9 (21.95%) Bash Shell
3 6 (14.63%) JavaScript
4 5 (12.20%) T-SQL
4 5 (12.20%) Shell Script
5 3 (7.32%) C#
6 2 (4.88%) PHP
6 2 (4.88%) Java
6 2 (4.88%) PowerShell
7 1 (2.44%) R
7 1 (2.44%) PL/SQL
7 1 (2.44%) Ruby
7 1 (2.44%) C++
7 1 (2.44%) Perl
7 1 (2.44%) VB
7 1 (2.44%) Python
Qualifications
1 6 (14.63%) Degree
2 1 (2.44%) ITIL Foundation Certificate
System Software
1 2 (4.88%) Active Directory
2 1 (2.44%) VMware ESX
2 1 (2.44%) VMware Infrastructure
2 1 (2.44%) DFS Replication
2 1 (2.44%) KVM
2 1 (2.44%) RHEV
Systems Management
1 1 (2.44%) CA SiteMinder
1 1 (2.44%) SCCM
1 1 (2.44%) Puppet
1 1 (2.44%) HP UCMDB
Vendors
1 15 (36.59%) SAP
2 11 (26.83%) Google
3 4 (9.76%) Facebook
3 4 (9.76%) Twitter
3 4 (9.76%) Oracle
4 3 (7.32%) Microsoft
4 3 (7.32%) Red Hat
5 2 (4.88%) VMware
5 2 (4.88%) Adobe
6 1 (2.44%) HP
6 1 (2.44%) Citrix
6 1 (2.44%) Informatica
6 1 (2.44%) NetApp
6 1 (2.44%) Business Objects
6 1 (2.44%) Cisco
6 1 (2.44%) Vertica
6 1 (2.44%) Perforce
6 1 (2.44%) Ab Initio
6 1 (2.44%) Brocade
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