The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 26 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
26 Sep 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 133 129 155
Rank change year-on-year
-4 +26
Permanent jobs citing Digital Marketing 13 41 21
As % of all permanent IT jobs located in Scotland 0.51% 1.25% 0.58%
As % of the Processes & Methodologies category 0.57% 1.38% 0.68%
Number of salaries quoted 10 36 16
Median salary £41,250 £42,500 £39,625
Median salary % change year-on-year
-2.94% +7.25%
90% offered a salary of more than £34,500 £32,750 £33,750
10% offered a salary of more than £55,000 £58,250 £42,500
UK excluding London median salary £40,000 £40,000 £40,000
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2275 2977 3101
As % of all permanent IT jobs located in Scotland 89.96% 90.79% 86.00%
Number of salaries quoted 1412 1870 1992
Median salary £45,000 £45,000 £41,500
Median salary % change year-on-year
- +8.43%
90% offered a salary of more than £30,781 £32,000 £30,000
10% offered a salary of more than £65,000 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Digital Marketing
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Scotland

Digital Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Scotland region.

Digital Marketing Salary Trend in Scotland

Digital Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Scotland region over the 3 months to 26 September 2016.

Digital Marketing Salary Histogram in Scotland

Digital Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Scotland region over the 3 months to 26 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -4 7 £55,000 +57.14% 1
Glasgow +1 4 £38,750 -22.50% 2
West Lothian - 1 £30,000 -
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 26 September 2016, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Digital Marketing.

1 37 (100.00%) Marketing
2 17 (45.95%) HTML
3 16 (43.24%) Finance
4 14 (37.84%) JavaScript
4 14 (37.84%) CSS
5 13 (35.14%) SAP
5 13 (35.14%) Business Intelligence
5 13 (35.14%) Manufacturing
5 13 (35.14%) Electronics
5 13 (35.14%) Telecoms
5 13 (35.14%) Programme Management
5 13 (35.14%) SAP Oil and Gas
6 12 (32.43%) SEO
6 12 (32.43%) Analytics
7 11 (29.73%) C#
7 11 (29.73%) Agile Software Development
8 9 (24.32%) Web Development
9 8 (21.62%) Pay per click
9 8 (21.62%) Banking
9 8 (21.62%) Software Engineering
9 8 (21.62%) Analytical Skills
9 8 (21.62%) Algorithms
10 7 (18.92%) Google
10 7 (18.92%) Project Management
10 7 (18.92%) .NET
11 6 (16.22%) Java
11 6 (16.22%) Business Development
11 6 (16.22%) Google Analytics
11 6 (16.22%) Big Data
11 6 (16.22%) Data Structures

Digital Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (13.51%) Umbraco
2 4 (10.81%) CMS
2 4 (10.81%) IIS
3 2 (5.41%) SAS
4 1 (2.70%) WordPress
Applications
1 2 (5.41%) MS Excel
2 1 (2.70%) PrintSoft PReS
Business Applications
1 13 (35.14%) SAP Oil and Gas
Cloud Services
1 6 (16.22%) Google Analytics
2 5 (13.51%) Microsoft Azure
3 1 (2.70%) AdWords
3 1 (2.70%) SaaS
Communications & Networking
1 2 (5.41%) Internet
2 1 (2.70%) Peer-to-Peer Networking
Database & Business Intelligence
1 6 (16.22%) Big Data
2 4 (10.81%) SQL Server
3 2 (5.41%) NoSQL
3 2 (5.41%) QlikView
Development Applications
1 4 (10.81%) Git (software)
1 4 (10.81%) Jenkins
2 2 (5.41%) Visual Studio
General
1 37 (100.00%) Marketing
2 16 (43.24%) Finance
3 13 (35.14%) Electronics
3 13 (35.14%) Manufacturing
3 13 (35.14%) Telecoms
4 8 (21.62%) Banking
5 2 (5.41%) Retail
5 2 (5.41%) Retail Banking
6 1 (2.70%) Publishing
Job Titles
1 13 (35.14%) Developer
2 9 (24.32%) Senior Developer
3 6 (16.22%) Developer/Software Engineer
3 6 (16.22%) Software Developer
3 6 (16.22%) Software Engineer
4 5 (13.51%) Analyst
4 5 (13.51%) Senior Software Developer
4 5 (13.51%) Senior Software Engineer
4 5 (13.51%) Web Developer
5 4 (10.81%) Consultant
5 4 (10.81%) Test Leader
6 3 (8.11%) Digital Analyst
6 3 (8.11%) JavaScript Developer
6 3 (8.11%) Product Manager
6 3 (8.11%) Senior Web Developer
6 3 (8.11%) Web Analyst
7 2 (5.41%) Banking Analyst
7 2 (5.41%) Marketing Analyst
7 2 (5.41%) Search Manager
7 2 (5.41%) Software Manager
Libraries, Frameworks & Software Standards
1 17 (45.95%) HTML
2 14 (37.84%) CSS
3 7 (18.92%) .NET
4 5 (13.51%) jQuery
5 4 (10.81%) ASP.NET
5 4 (10.81%) Sass
6 3 (8.11%) .NET Framework
6 3 (8.11%) ASP.NET MVC
6 3 (8.11%) Entity Framework
6 3 (8.11%) Twitter Bootstrap
7 2 (5.41%) AngularJS
7 2 (5.41%) Backbone.js
7 2 (5.41%) Ember.js
7 2 (5.41%) React
7 2 (5.41%) XML
8 1 (2.70%) Apache Cordova
8 1 (2.70%) DOM
8 1 (2.70%) HTML5
8 1 (2.70%) HTML5 Canvas
8 1 (2.70%) REST
Miscellaneous
1 8 (21.62%) Algorithms
1 8 (21.62%) Analytical Skills
2 6 (16.22%) Data Structures
3 5 (13.51%) FMCG
3 5 (13.51%) User Experience
4 4 (10.81%) Social Media
5 2 (5.41%) Mobile App
5 2 (5.41%) Visualisation
6 1 (2.70%) Blog
6 1 (2.70%) Computer Science
6 1 (2.70%) Copywriting
6 1 (2.70%) Enterprise Software
Operating Systems
1 2 (5.41%) Windows
2 1 (2.70%) Android
2 1 (2.70%) Apple iOS
2 1 (2.70%) Linux
2 1 (2.70%) Unix
Processes & Methodologies
1 13 (35.14%) Business Intelligence
1 13 (35.14%) Programme Management
2 12 (32.43%) Analytics
2 12 (32.43%) SEO
3 11 (29.73%) Agile Software Development
4 9 (24.32%) Web Development
5 8 (21.62%) Pay per click
5 8 (21.62%) Software Engineering
6 7 (18.92%) Project Management
7 6 (16.22%) Business Development
8 5 (13.51%) Continuous Integration
8 5 (13.51%) Mentoring
8 5 (13.51%) MVC
8 5 (13.51%) Scrum
9 4 (10.81%) BDD
9 4 (10.81%) Cross-Browser Testing
9 4 (10.81%) Kanban
9 4 (10.81%) TDD
9 4 (10.81%) Test Scripting
10 3 (8.11%) Content Management
Programming Languages
1 14 (37.84%) JavaScript
2 11 (29.73%) C#
3 6 (16.22%) Java
4 4 (10.81%) C++
4 4 (10.81%) Python
4 4 (10.81%) Ruby
5 2 (5.41%) SQL
5 2 (5.41%) VBA
6 1 (2.70%) PowerShell
6 1 (2.70%) VB.NET
6 1 (2.70%) VBScript
Qualifications
1 4 (10.81%) Degree
2 2 (5.41%) Analytics IQ
3 1 (2.70%) CISA
3 1 (2.70%) Cisco Certification
3 1 (2.70%) CISSP
3 1 (2.70%) CRISC
3 1 (2.70%) ISEB
3 1 (2.70%) ISTQB
3 1 (2.70%) ISTQB Advanced Certification
3 1 (2.70%) ISTQB Foundation Certification
3 1 (2.70%) MCITP
3 1 (2.70%) Microsoft Certification
3 1 (2.70%) SC Cleared
3 1 (2.70%) Security Cleared
Systems Management
1 2 (5.41%) TeamSite
Vendors
1 13 (35.14%) SAP
2 7 (18.92%) Google
3 3 (8.11%) Microsoft
4 2 (5.41%) Adobe
4 2 (5.41%) HP
4 2 (5.41%) Omniture
5 1 (2.70%) Cisco
5 1 (2.70%) Xamarin
Glasgow, Lanarkshire
Evolution Recruitment Solutions
Salary: 35,000 - 40,000
Posted: 3 days ago
Glasgow, Lanarkshire
Colesco Consulting
Posted: 3 days ago
Edinburgh
People Source Consulting
Salary: £35000 - £45000 per annum + Great benefits
Posted: 25 days ago
Dundee, Angus
Playtech
Salary: Competitive salary + bonus and benefits
Posted: 14 days ago