The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 23 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
23 Aug 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 140 147 159
Rank change year-on-year
+7 +12
Permanent jobs citing Digital Marketing 13 27 21
As % of all permanent IT jobs located in Scotland 0.46% 0.83% 0.57%
As % of the Processes & Methodologies category 0.52% 0.92% 0.66%
Number of salaries quoted 11 20 17
Median salary £52,500 £35,000 £38,500
Median salary % change year-on-year
+50.00% -9.09%
90% offered a salary of more than £33,500 £28,500 £26,100
10% offered a salary of more than £72,500 £43,250 £43,500
UK excluding London median salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2515 2932 3189
As % of all permanent IT jobs located in Scotland 89.76% 90.58% 86.28%
Number of salaries quoted 1503 1876 2080
Median salary £45,000 £44,000 £42,000
Median salary % change year-on-year
+2.27% +4.76%
90% offered a salary of more than £30,000 £32,000 £30,000
10% offered a salary of more than £65,000 £60,000 £62,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Digital Marketing
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Scotland

Digital Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Scotland region.

Digital Marketing Salary Trend in Scotland

Digital Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Scotland region over the 3 months to 23 August 2016.

Digital Marketing Salary Histogram in Scotland

Digital Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Scotland region over the 3 months to 23 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -4 8 £55,000 +57.14% 6
Glasgow -2 3 £35,000 -12.50% 2
Dundee - 1 £33,500 -
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 23 August 2016, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Digital Marketing.

1 49 (100.00%) Marketing
2 25 (51.02%) Finance
3 21 (42.86%) Manufacturing
3 21 (42.86%) Programme Management
3 21 (42.86%) Electronics
3 21 (42.86%) Telecoms
3 21 (42.86%) HTML
3 21 (42.86%) SAP
3 21 (42.86%) Business Intelligence
3 21 (42.86%) SAP Oil and Gas
4 20 (40.82%) CSS
5 19 (38.78%) JavaScript
6 18 (36.73%) Agile Software Development
7 13 (26.53%) Web Development
8 12 (24.49%) SEO
8 12 (24.49%) C#
9 11 (22.45%) Project Management
9 11 (22.45%) Banking
10 10 (20.41%) Software Engineering
10 10 (20.41%) Pay per click
10 10 (20.41%) Analytics
11 9 (18.37%) Microsoft Azure
12 8 (16.33%) Scrum
12 8 (16.33%) CMS
12 8 (16.33%) Business Development
12 8 (16.33%) jQuery
12 8 (16.33%) FMCG
12 8 (16.33%) Git (software)
12 8 (16.33%) Analytical Skills
12 8 (16.33%) Data Structures

Digital Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (16.33%) CMS
2 7 (14.29%) IIS
2 7 (14.29%) Umbraco
3 2 (4.08%) SAS
4 1 (2.04%) WordPress
Applications
1 3 (6.12%) MS Excel
Business Applications
1 21 (42.86%) SAP Oil and Gas
Cloud Services
1 9 (18.37%) Microsoft Azure
2 4 (8.16%) Google Analytics
3 2 (4.08%) SaaS
4 1 (2.04%) AdWords
Communications & Networking
1 1 (2.04%) Peer-to-Peer Networking
Database & Business Intelligence
1 7 (14.29%) SQL Server
2 5 (10.20%) Big Data
3 2 (4.08%) NoSQL
3 2 (4.08%) QlikView
Development Applications
1 8 (16.33%) Git (software)
2 7 (14.29%) Jenkins
3 5 (10.20%) Visual Studio
General
1 49 (100.00%) Marketing
2 25 (51.02%) Finance
3 21 (42.86%) Electronics
3 21 (42.86%) Manufacturing
3 21 (42.86%) Telecoms
4 11 (22.45%) Banking
5 2 (4.08%) Retail
5 2 (4.08%) Retail Banking
6 1 (2.04%) Publishing
Job Titles
1 18 (36.73%) Developer
2 9 (18.37%) Senior Developer
3 8 (16.33%) Web Developer
4 5 (10.20%) Analyst
4 5 (10.20%) Developer/Software Engineer
4 5 (10.20%) Development Manager
4 5 (10.20%) Software Developer
4 5 (10.20%) Software Development Manager
4 5 (10.20%) Software Engineer
4 5 (10.20%) Software Manager
4 5 (10.20%) Test Leader
5 4 (8.16%) Senior Software Developer
5 4 (8.16%) Senior Software Engineer
6 3 (6.12%) Consultant
6 3 (6.12%) HTML Developer
6 3 (6.12%) JavaScript Developer
6 3 (6.12%) Lead Developer
6 3 (6.12%) Product Manager
6 3 (6.12%) Technical Leader
6 3 (6.12%) Web Analyst
Libraries, Frameworks & Software Standards
1 21 (42.86%) HTML
2 20 (40.82%) CSS
3 8 (16.33%) jQuery
4 7 (14.29%) Sass
5 6 (12.24%) AngularJS
5 6 (12.24%) Ember.js
6 5 (10.20%) .NET
6 5 (10.20%) HTML5
7 4 (8.16%) Entity Framework
7 4 (8.16%) Twitter Bootstrap
8 3 (6.12%) Ajax
8 3 (6.12%) ASP.NET
8 3 (6.12%) Backbone.js
8 3 (6.12%) CSS3
8 3 (6.12%) KnockoutJS
8 3 (6.12%) Node.js
8 3 (6.12%) React
8 3 (6.12%) Ruby on Rails
9 2 (4.08%) .NET Framework
9 2 (4.08%) Spring
Miscellaneous
1 8 (16.33%) Algorithms
1 8 (16.33%) Analytical Skills
1 8 (16.33%) Data Structures
1 8 (16.33%) FMCG
2 7 (14.29%) User Experience
3 5 (10.20%) Social Media
4 3 (6.12%) Mobile App
5 2 (4.08%) Visualisation
6 1 (2.04%) Blog
6 1 (2.04%) Computer Science
6 1 (2.04%) Copywriting
6 1 (2.04%) Enterprise Software
Operating Systems
1 4 (8.16%) Windows
2 2 (4.08%) Linux
2 2 (4.08%) Unix
3 1 (2.04%) Android
3 1 (2.04%) Apple iOS
Processes & Methodologies
1 21 (42.86%) Business Intelligence
1 21 (42.86%) Programme Management
2 18 (36.73%) Agile Software Development
3 13 (26.53%) Web Development
4 12 (24.49%) SEO
5 11 (22.45%) Project Management
6 10 (20.41%) Analytics
6 10 (20.41%) Pay per click
6 10 (20.41%) Software Engineering
7 8 (16.33%) Business Development
7 8 (16.33%) Scrum
8 7 (14.29%) MVC
9 6 (12.24%) Content Management
10 5 (10.20%) Agile Project Management
10 5 (10.20%) Continuous Integration
10 5 (10.20%) Front End Development
10 5 (10.20%) Mentoring
10 5 (10.20%) Test Scripting
11 4 (8.16%) Cross-Browser Testing
11 4 (8.16%) Performance Optimisation
Programming Languages
1 19 (38.78%) JavaScript
2 12 (24.49%) C#
3 6 (12.24%) Java
3 6 (12.24%) Ruby
4 3 (6.12%) C++
4 3 (6.12%) Python
5 2 (4.08%) SQL
5 2 (4.08%) VBA
6 1 (2.04%) PowerShell
6 1 (2.04%) VBScript
Qualifications
1 2 (4.08%) Degree
2 1 (2.04%) Cisco Certification
2 1 (2.04%) ISEB
2 1 (2.04%) ISTQB
2 1 (2.04%) ISTQB Advanced Certification
2 1 (2.04%) ISTQB Foundation Certification
2 1 (2.04%) MCITP
2 1 (2.04%) Microsoft Certification
2 1 (2.04%) SC Cleared
2 1 (2.04%) Security Cleared
Systems Management
1 2 (4.08%) TeamSite
Vendors
1 21 (42.86%) SAP
2 6 (12.24%) Microsoft
3 5 (10.20%) Google
4 1 (2.04%) Cisco
4 1 (2.04%) HP
4 1 (2.04%) Xamarin
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