The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 28 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 May 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 141 156 152
Rank change year-on-year
+15 -4
Permanent jobs citing Digital Marketing 17 16 10
As % of all permanent IT jobs located in Scotland 0.56% 0.41% 0.31%
As % of the Processes & Methodologies category 0.64% 0.49% 0.40%
Number of salaries quoted 13 11 7
Average salary £35,000 £35,000 £60,000
Average salary % change year-on-year
- -41.66%
UK excluding London average salary £40,000 £35,000 £35,000
% change year-on-year
+14.28% -
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2648 3242 2518
As % of all permanent IT jobs located in Scotland 87.19% 82.66% 79.01%
Number of salaries quoted 1655 2156 1519
Average salary £44,500 £43,000 £41,500
Average salary % change year-on-year
+3.48% +3.61%
90% offered a salary of more than £32,500 £30,000 £30,000
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London average salary £45,000 £42,500 £40,000
% change year-on-year
+5.88% +6.25%

Digital Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Scotland

Digital Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Scotland region.

Digital Marketing Salary Trend in Scotland

Digital Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Scotland region over the 3 months to 28 May 2015.

Digital Marketing Salary Histogram in Scotland

Digital Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the Scotland region over the 3 months to 28 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +27 11 £33,000 -26.66%
Glasgow +6 5 £35,000 -5.40%
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 28 May 2015, IT jobs across the Scotland region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 29 (100.00%) Marketing
2 10 (34.48%) HTML
2 10 (34.48%) CRM
2 10 (34.48%) SEO
2 10 (34.48%) Analytics
3 9 (31.03%) CSS
3 9 (31.03%) Finance
4 8 (27.59%) JavaScript
5 7 (24.14%) Pay per click
5 7 (24.14%) Degree
5 7 (24.14%) Social Media
6 5 (17.24%) Retail
6 5 (17.24%) Google Analytics
6 5 (17.24%) Web Development
6 5 (17.24%) Coaching
6 5 (17.24%) User Experience
7 4 (13.79%) Mobile App
7 4 (13.79%) Mentoring
7 4 (13.79%) Internet Marketing
7 4 (13.79%) jQuery
7 4 (13.79%) Agile Software Development
7 4 (13.79%) Google
7 4 (13.79%) Automotive
7 4 (13.79%) SLA
7 4 (13.79%) Internet
7 4 (13.79%) PHP
8 3 (10.34%) E-Commerce
8 3 (10.34%) ERP
8 3 (10.34%) Advertising
8 3 (10.34%) Content Management

Digital Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 28 May 2015, IT jobs across the Scotland region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (6.90%) Node.js
1 2 (6.90%) Drupal
1 2 (6.90%) CMS
1 2 (6.90%) Tomcat
2 1 (3.45%) Joomla!
2 1 (3.45%) SilverStripe
Applications
1 1 (3.45%) Photoshop
1 1 (3.45%) Adobe Illustrator
1 1 (3.45%) InDesign
Business Applications
1 3 (10.34%) Magento
2 2 (6.90%) WebTrends
Cloud Services
1 5 (17.24%) Google Analytics
Communications & Networking
1 4 (13.79%) Internet
Database & Business Intelligence
1 2 (6.90%) Big Data
2 1 (3.45%) MySQL
General
1 29 (100.00%) Marketing
2 9 (31.03%) Finance
3 5 (17.24%) Retail
4 4 (13.79%) Automotive
5 3 (10.34%) Advertising
6 2 (6.90%) Publishing
6 2 (6.90%) Games
Job Titles
1 6 (20.69%) Developer
2 4 (13.79%) Analyst
2 4 (13.79%) Support Analyst
2 4 (13.79%) Consultant
3 3 (10.34%) Web Developer
3 3 (10.34%) IT Support Analyst
3 3 (10.34%) SEO Consultant
3 3 (10.34%) Software Support Analyst
3 3 (10.34%) IT Support
4 2 (6.90%) Front-End Developer
4 2 (6.90%) Technical Consultant
5 1 (3.45%) Project Manager
5 1 (3.45%) Senior Manager
5 1 (3.45%) Senior Developer
5 1 (3.45%) Applications Support
5 1 (3.45%) Senior Consultant
5 1 (3.45%) Website Manager
5 1 (3.45%) Senior Project Manager
5 1 (3.45%) Applications Support Analyst
5 1 (3.45%) Senior Web Developer
Libraries, Frameworks & Software Standards
1 10 (34.48%) HTML
2 9 (31.03%) CSS
3 4 (13.79%) jQuery
4 2 (6.90%) PhoneGap
4 2 (6.90%) Cocoon
4 2 (6.90%) XML
4 2 (6.90%) XSLT
5 1 (3.45%) JSP
5 1 (3.45%) .NET
5 1 (3.45%) LAMP
5 1 (3.45%) Ajax
5 1 (3.45%) HTML5
5 1 (3.45%) Sass
5 1 (3.45%) LESS
5 1 (3.45%) CSS3
Miscellaneous
1 7 (24.14%) Social Media
2 5 (17.24%) User Experience
3 4 (13.79%) Mobile App
4 3 (10.34%) Digital Media
4 3 (10.34%) Analytical Skills
5 1 (3.45%) Computer Science
5 1 (3.45%) Blog
5 1 (3.45%) Data Conversion
5 1 (3.45%) Enterprise Software
Operating Systems
1 1 (3.45%) Linux
Processes & Methodologies
1 10 (34.48%) CRM
1 10 (34.48%) SEO
1 10 (34.48%) Analytics
2 7 (24.14%) Pay per click
3 5 (17.24%) Web Development
3 5 (17.24%) Coaching
4 4 (13.79%) Mentoring
4 4 (13.79%) Internet Marketing
4 4 (13.79%) Agile Software Development
5 3 (10.34%) E-Commerce
5 3 (10.34%) ERP
5 3 (10.34%) Content Management
6 2 (6.90%) Responsive Web Design
6 2 (6.90%) Continuous Improvement
6 2 (6.90%) Time Management
7 1 (3.45%) Data Modelling
7 1 (3.45%) Workflow
7 1 (3.45%) Marketing Intelligence
7 1 (3.45%) Scrum
7 1 (3.45%) Migration
Programming Languages
1 8 (27.59%) JavaScript
2 4 (13.79%) PHP
3 2 (6.90%) SQL
3 2 (6.90%) Java
4 1 (3.45%) VB
4 1 (3.45%) C++
Qualifications
1 7 (24.14%) Degree
Quality Assurance & Compliance
1 4 (13.79%) SLA
2 1 (3.45%) QA
Systems Management
1 2 (6.90%) TeamSite
Vendors
1 4 (13.79%) Google
2 2 (6.90%) Adobe
3 1 (3.45%) Twitter