The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 29 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jul 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 132 156 158
Rank change year-on-year
+24 +2
Permanent jobs citing Digital Marketing 30 19 10
As % of all permanent IT jobs located in Scotland 0.95% 0.51% 0.30%
As % of the Processes & Methodologies category 1.08% 0.61% 0.37%
Number of salaries quoted 20 16 6
Average salary £35,000 £33,750 £47,750
Average salary % change year-on-year
+3.70% -29.31%
90% offered a salary of more than £28,500 £20,000 £37,500
10% offered a salary of more than £42,050 £43,750 £57,500
UK excluding London average salary £40,000 £36,000 £32,500
% change year-on-year
+11.11% +10.76%
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2781 3119 2692
As % of all permanent IT jobs located in Scotland 88.48% 83.87% 82.10%
Number of salaries quoted 1771 2076 1760
Average salary £42,926 £42,500 £41,500
Average salary % change year-on-year
+1.00% +2.40%
90% offered a salary of more than £32,000 £30,000 £30,000
10% offered a salary of more than £62,500 £57,500 £60,000
UK excluding London average salary £44,500 £42,500 £40,995
% change year-on-year
+4.70% +3.67%

Digital Marketing
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Scotland

Digital Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Scotland region.

Digital Marketing Salary Trend in Scotland

Digital Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Scotland region over the 3 months to 29 July 2015.

Digital Marketing Salary Histogram in Scotland

Digital Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the Scotland region over the 3 months to 29 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +25 24 £35,000 - 4
Glasgow +7 5 £37,500 -2.59%
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 29 July 2015, IT jobs across the Scotland region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 41 (100.00%) Marketing
2 15 (36.59%) Finance
3 14 (34.15%) Degree
4 13 (31.71%) SEO
5 11 (26.83%) HTML
5 11 (26.83%) CRM
6 9 (21.95%) CSS
6 9 (21.95%) JavaScript
6 9 (21.95%) Social Media
6 9 (21.95%) Analytics
7 7 (17.07%) Tomcat
7 7 (17.07%) Pay per click
7 7 (17.07%) Agile Software Development
8 6 (14.63%) Programme Management
8 6 (14.63%) SAP Oil and Gas
8 6 (14.63%) DTV
8 6 (14.63%) Business Intelligence
8 6 (14.63%) Manufacturing
8 6 (14.63%) Electronics
8 6 (14.63%) Telecoms
8 6 (14.63%) SAP
8 6 (14.63%) PHP
8 6 (14.63%) Analytical Skills
8 6 (14.63%) Marketing Strategy
9 5 (12.20%) User Experience
9 5 (12.20%) MySQL
9 5 (12.20%) Web Development
9 5 (12.20%) Retail
10 4 (9.76%) Content Management
10 4 (9.76%) Business Development

Digital Marketing
Top Related IT Skills in Scotland by Category

For the 6 months to 29 July 2015, IT jobs across the Scotland region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (17.07%) Tomcat
2 4 (9.76%) SharePoint
2 4 (9.76%) MS Exchange
2 4 (9.76%) SharePoint Server
2 4 (9.76%) Lync
2 4 (9.76%) Apache
3 2 (4.88%) Node.js
3 2 (4.88%) CMS
4 1 (2.44%) Joomla!
4 1 (2.44%) Drupal
4 1 (2.44%) SilverStripe
Applications
1 1 (2.44%) Photoshop
1 1 (2.44%) Adobe Illustrator
1 1 (2.44%) InDesign
Business Applications
1 6 (14.63%) SAP Oil and Gas
2 3 (7.32%) Magento
3 2 (4.88%) WebTrends
Cloud Services
1 4 (9.76%) Google Analytics
Communications & Networking
1 4 (9.76%) LDAP
1 4 (9.76%) WAN
1 4 (9.76%) DHCP
1 4 (9.76%) DNS
1 4 (9.76%) SAN
1 4 (9.76%) IPsec
1 4 (9.76%) Cisco IOS
2 2 (4.88%) Internet
Database & Business Intelligence
1 5 (12.20%) MySQL
2 4 (9.76%) SQL Server
3 2 (4.88%) Big Data
Development Applications
1 1 (2.44%) JUnit
1 1 (2.44%) Git (software)
General
1 41 (100.00%) Marketing
2 15 (36.59%) Finance
3 6 (14.63%) Electronics
3 6 (14.63%) Telecoms
3 6 (14.63%) Manufacturing
4 5 (12.20%) Retail
5 4 (9.76%) Advertising
5 4 (9.76%) Games
5 4 (9.76%) Banking
6 2 (4.88%) Retail Banking
7 1 (2.44%) Automotive
Job Titles
1 7 (17.07%) Developer
2 6 (14.63%) Analyst
3 4 (9.76%) Coordinator
3 4 (9.76%) Systems Engineer
3 4 (9.76%) SEO Specialist
3 4 (9.76%) SEO Analyst
4 2 (4.88%) SEO Manager
4 2 (4.88%) Front-End Developer
4 2 (4.88%) Planning Manager
4 2 (4.88%) Insight Analyst
4 2 (4.88%) Data Conversion Specialist
4 2 (4.88%) Linux Systems Engineer
4 2 (4.88%) Web Developer
4 2 (4.88%) Website Manager
4 2 (4.88%) Delivery Manager
5 1 (2.44%) Senior Java Developer
5 1 (2.44%) Marketing Manager
5 1 (2.44%) Software Support Analyst
5 1 (2.44%) Applications Manager
5 1 (2.44%) Senior Java/J2EE Developer
Libraries, Frameworks & Software Standards
1 11 (26.83%) HTML
2 9 (21.95%) CSS
3 4 (9.76%) jQuery
4 3 (7.32%) XML
5 2 (4.88%) XSLT
5 2 (4.88%) Cocoon
5 2 (4.88%) PhoneGap
6 1 (2.44%) Laravel
6 1 (2.44%) Sass
6 1 (2.44%) .NET
6 1 (2.44%) J2EE
6 1 (2.44%) Spring
6 1 (2.44%) Ajax
6 1 (2.44%) Spring MVC
6 1 (2.44%) RESTful
6 1 (2.44%) HTML5
6 1 (2.44%) CSS3
6 1 (2.44%) XHTML
6 1 (2.44%) RSS
6 1 (2.44%) JSP
Miscellaneous
1 9 (21.95%) Social Media
2 6 (14.63%) DTV
2 6 (14.63%) Analytical Skills
3 5 (12.20%) User Experience
4 4 (9.76%) Digital Media
4 4 (9.76%) Mobile App
5 2 (4.88%) Computer Science
5 2 (4.88%) Data Conversion
6 1 (2.44%) Blog
6 1 (2.44%) Tandem
6 1 (2.44%) Enterprise Software
Operating Systems
1 4 (9.76%) Windows
1 4 (9.76%) Linux
1 4 (9.76%) Data ONTAP
Processes & Methodologies
1 13 (31.71%) SEO
2 11 (26.83%) CRM
3 9 (21.95%) Analytics
4 7 (17.07%) Agile Software Development
4 7 (17.07%) Pay per click
5 6 (14.63%) Marketing Strategy
5 6 (14.63%) Business Intelligence
5 6 (14.63%) Programme Management
6 5 (12.20%) Web Development
7 4 (9.76%) Business Development
7 4 (9.76%) Content Management
7 4 (9.76%) Open Source
7 4 (9.76%) B2B
7 4 (9.76%) Network Monitoring
7 4 (9.76%) Continuous Improvement
8 3 (7.32%) E-Commerce
8 3 (7.32%) Scrum
8 3 (7.32%) Asset Management
9 2 (4.88%) Competitor Analysis
9 2 (4.88%) Internet Marketing
Programming Languages
1 9 (21.95%) JavaScript
2 6 (14.63%) PHP
3 4 (9.76%) Python
3 4 (9.76%) PowerShell
3 4 (9.76%) Bash Shell
4 3 (7.32%) Java
5 2 (4.88%) SQL
Qualifications
1 14 (34.15%) Degree
Quality Assurance & Compliance
1 1 (2.44%) SLA
1 1 (2.44%) QA
System Software
1 4 (9.76%) Active Directory
1 4 (9.76%) DFS Replication
Systems Management
1 4 (9.76%) SCCM
2 3 (7.32%) TeamSite
Vendors
1 6 (14.63%) SAP
2 4 (9.76%) Cisco
2 4 (9.76%) Microsoft
2 4 (9.76%) NetApp
2 4 (9.76%) Perforce
2 4 (9.76%) VMware
2 4 (9.76%) Brocade
3 2 (4.88%) Google
3 2 (4.88%) Adobe
4 1 (2.44%) Twitter
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Salary: From £25,000 to £30,000 per annum Strong benefits package
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