The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 29 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
29 Jul 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 140 137 165
Rank change year-on-year
-3 +28
Permanent jobs citing Digital Marketing 15 30 19
As % of all permanent IT jobs located in Scotland 0.52% 0.95% 0.51%
As % of the Processes & Methodologies category 0.58% 1.05% 0.59%
Number of salaries quoted 13 20 16
Median salary £40,000 £35,000 £33,750
Median salary % change year-on-year
+14.28% +3.70%
90% offered a salary of more than £33,500 £28,500 £20,000
10% offered a salary of more than £69,000 £42,050 £43,750
UK excluding London median salary £40,000 £40,000 £36,000
% change year-on-year
- +11.11%
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2606 2847 3212
As % of all permanent IT jobs located in Scotland 90.20% 90.50% 86.32%
Number of salaries quoted 1473 1819 2152
Median salary £45,000 £42,500 £42,500
Median salary % change year-on-year
+5.88% -
90% offered a salary of more than £30,000 £31,500 £30,000
10% offered a salary of more than £63,950 £60,000 £62,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Digital Marketing
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Scotland

Digital Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Scotland region.

Digital Marketing Salary Trend in Scotland

Digital Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Scotland region over the 3 months to 29 July 2016.

Digital Marketing Salary Histogram in Scotland

Digital Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Scotland region over the 3 months to 29 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -11 8 £55,000 +57.14% 3
Glasgow -4 4 £33,500 -10.66% 1
Dundee - 2 £33,500 -
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 29 July 2016, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Digital Marketing.

1 55 (100.00%) Marketing
2 29 (52.73%) Finance
3 25 (45.45%) Manufacturing
3 25 (45.45%) Electronics
3 25 (45.45%) Telecoms
3 25 (45.45%) Programme Management
3 25 (45.45%) SAP
3 25 (45.45%) Business Intelligence
3 25 (45.45%) SAP Oil and Gas
4 20 (36.36%) CSS
4 20 (36.36%) HTML
5 19 (34.55%) JavaScript
6 17 (30.91%) Agile Software Development
7 15 (27.27%) Banking
8 13 (23.64%) Web Development
8 13 (23.64%) SEO
8 13 (23.64%) Project Management
9 11 (20.00%) Pay per click
10 10 (18.18%) Software Engineering
10 10 (18.18%) C#
10 10 (18.18%) Analytics
10 10 (18.18%) Analytical Skills
11 9 (16.36%) Data Structures
11 9 (16.36%) Algorithms
11 9 (16.36%) User Experience
11 9 (16.36%) Microsoft Azure
12 8 (14.55%) CMS
12 8 (14.55%) Business Development
12 8 (14.55%) jQuery
12 8 (14.55%) FMCG

Digital Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (14.55%) CMS
2 7 (12.73%) IIS
2 7 (12.73%) Umbraco
3 2 (3.64%) SAS
Applications
1 3 (5.45%) MS Excel
2 1 (1.82%) PrintSoft PReS
Business Applications
1 25 (45.45%) SAP Oil and Gas
Cloud Services
1 9 (16.36%) Microsoft Azure
2 5 (9.09%) Google Analytics
3 2 (3.64%) AdWords
3 2 (3.64%) SaaS
Database & Business Intelligence
1 7 (12.73%) SQL Server
2 4 (7.27%) Big Data
3 2 (3.64%) QlikView
4 1 (1.82%) NoSQL
Development Applications
1 8 (14.55%) Git (software)
2 7 (12.73%) Jenkins
3 5 (9.09%) Visual Studio
General
1 55 (100.00%) Marketing
2 29 (52.73%) Finance
3 25 (45.45%) Electronics
3 25 (45.45%) Manufacturing
3 25 (45.45%) Telecoms
4 15 (27.27%) Banking
5 2 (3.64%) Retail
5 2 (3.64%) Retail Banking
Job Titles
1 18 (32.73%) Developer
2 9 (16.36%) Web Developer
3 7 (12.73%) Development Manager
3 7 (12.73%) Senior Developer
3 7 (12.73%) Software Development Manager
3 7 (12.73%) Software Manager
3 7 (12.73%) Test Leader
4 5 (9.09%) Analyst
5 4 (7.27%) HTML CSS Developer
5 4 (7.27%) HTML Developer
5 4 (7.27%) JavaScript Developer
6 3 (5.45%) Angular Developer
6 3 (5.45%) Consultant
6 3 (5.45%) Digital Transformation
6 3 (5.45%) Lead Designer
6 3 (5.45%) Lead Developer
6 3 (5.45%) Software Engineer
6 3 (5.45%) Technical Leader
6 3 (5.45%) UI/UX Designer
6 3 (5.45%) Web Analyst
Libraries, Frameworks & Software Standards
1 20 (36.36%) CSS
1 20 (36.36%) HTML
2 8 (14.55%) jQuery
3 7 (12.73%) Sass
4 6 (10.91%) AngularJS
4 6 (10.91%) Ember.js
4 6 (10.91%) HTML5
5 5 (9.09%) .NET
6 4 (7.27%) CSS3
6 4 (7.27%) Entity Framework
6 4 (7.27%) Twitter Bootstrap
7 3 (5.45%) Ajax
7 3 (5.45%) ASP.NET
7 3 (5.45%) Backbone.js
7 3 (5.45%) KnockoutJS
7 3 (5.45%) Node.js
7 3 (5.45%) React
7 3 (5.45%) Ruby on Rails
8 2 (3.64%) .NET Framework
8 2 (3.64%) SVG
Miscellaneous
1 10 (18.18%) Analytical Skills
2 9 (16.36%) Algorithms
2 9 (16.36%) Data Structures
2 9 (16.36%) User Experience
3 8 (14.55%) FMCG
4 5 (9.09%) Social Media
5 4 (7.27%) Mobile App
6 2 (3.64%) Visualisation
7 1 (1.82%) Blog
7 1 (1.82%) Computer Science
7 1 (1.82%) Copywriting
Operating Systems
1 3 (5.45%) Windows
2 2 (3.64%) Linux
2 2 (3.64%) Unix
Processes & Methodologies
1 25 (45.45%) Business Intelligence
1 25 (45.45%) Programme Management
2 17 (30.91%) Agile Software Development
3 13 (23.64%) Project Management
3 13 (23.64%) SEO
3 13 (23.64%) Web Development
4 11 (20.00%) Pay per click
5 10 (18.18%) Analytics
5 10 (18.18%) Software Engineering
6 8 (14.55%) Business Development
7 7 (12.73%) Agile Project Management
7 7 (12.73%) MVC
7 7 (12.73%) Test Scripting
8 6 (10.91%) Content Management
8 6 (10.91%) Front End Development
8 6 (10.91%) Project Planning
8 6 (10.91%) Regression Testing
8 6 (10.91%) Scrum
8 6 (10.91%) Software Testing
8 6 (10.91%) User Acceptance Testing
Programming Languages
1 19 (34.55%) JavaScript
2 10 (18.18%) C#
3 5 (9.09%) Ruby
4 4 (7.27%) Java
5 2 (3.64%) C++
5 2 (3.64%) Python
5 2 (3.64%) VBA
6 1 (1.82%) PowerShell
6 1 (1.82%) SQL
6 1 (1.82%) VB.NET
6 1 (1.82%) VBScript
Qualifications
1 1 (1.82%) Cisco Certification
1 1 (1.82%) Degree
1 1 (1.82%) ISEB
1 1 (1.82%) ISTQB
1 1 (1.82%) ISTQB Advanced Certification
1 1 (1.82%) ISTQB Foundation Certification
1 1 (1.82%) MCITP
1 1 (1.82%) Microsoft Certification
1 1 (1.82%) SC Cleared
1 1 (1.82%) Security Cleared
Systems Management
1 2 (3.64%) TeamSite
Vendors
1 25 (45.45%) SAP
2 6 (10.91%) Google
2 6 (10.91%) Microsoft
3 2 (3.64%) HP
4 1 (1.82%) Cisco
4 1 (1.82%) Xamarin
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