The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 29 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
29 Jun 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 133 145 157
Rank change year-on-year
+12 +12
Permanent jobs citing Digital Marketing 24 21 18
As % of all permanent IT jobs located in Scotland 0.84% 0.66% 0.48%
As % of the Processes & Methodologies category 0.93% 0.74% 0.56%
Number of salaries quoted 19 12 17
Median salary £41,000 £33,000 £35,000
Median salary % change year-on-year
+24.24% -5.71%
90% offered a salary of more than £33,500 £28,500 £20,000
10% offered a salary of more than £60,500 £53,300 £43,500
UK excluding London median salary £40,000 £40,000 £35,000
% change year-on-year
- +14.28%
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2586 2820 3216
As % of all permanent IT jobs located in Scotland 90.39% 89.24% 85.99%
Number of salaries quoted 1449 1774 2168
Median salary £45,000 £44,000 £42,500
Median salary % change year-on-year
+2.27% +3.52%
90% offered a salary of more than £30,000 £32,000 £30,000
10% offered a salary of more than £65,000 £60,000 £60,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Digital Marketing
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Scotland

Digital Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Scotland region.

Digital Marketing Salary Trend in Scotland

Digital Marketing
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Scotland region over the 3 months to 29 June 2016.

Digital Marketing Salary Histogram in Scotland

Digital Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Scotland region over the 3 months to 29 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +5 14 £45,500 +49.18% 3
Glasgow -3 7 £35,000 -6.66%
Dundee - 2 £33,500 - 1
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 29 June 2016, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Digital Marketing.

1 65 (100.00%) Marketing
2 30 (46.15%) Finance
3 26 (40.00%) Manufacturing
3 26 (40.00%) Programme Management
3 26 (40.00%) Electronics
3 26 (40.00%) Telecoms
3 26 (40.00%) SAP
3 26 (40.00%) Business Intelligence
3 26 (40.00%) SAP Oil and Gas
4 21 (32.31%) Agile Software Development
5 20 (30.77%) JavaScript
6 19 (29.23%) HTML
6 19 (29.23%) CSS
7 18 (27.69%) Project Management
7 18 (27.69%) Banking
8 15 (23.08%) SEO
9 13 (20.00%) Web Development
10 12 (18.46%) Pay per click
10 12 (18.46%) Analytics
10 12 (18.46%) Analytical Skills
11 11 (16.92%) User Experience
12 10 (15.38%) Microsoft Azure
12 10 (15.38%) Software Engineering
13 9 (13.85%) Google
13 9 (13.85%) Data Structures
13 9 (13.85%) Algorithms
14 8 (12.31%) Online Marketing
14 8 (12.31%) Agile Project Management
14 8 (12.31%) Ember.js
14 8 (12.31%) AngularJS

Digital Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (12.31%) CMS
2 6 (9.23%) IIS
2 6 (9.23%) Umbraco
3 2 (3.08%) SAS
4 1 (1.54%) Drupal
4 1 (1.54%) SilverStripe
Applications
1 3 (4.62%) MS Excel
2 2 (3.08%) PrintSoft PReS
Business Applications
1 26 (40.00%) SAP Oil and Gas
2 1 (1.54%) Magento
Cloud Services
1 10 (15.38%) Microsoft Azure
2 6 (9.23%) Google Analytics
2 6 (9.23%) SaaS
3 3 (4.62%) AdWords
4 2 (3.08%) Amazon AWS
4 2 (3.08%) Amazon EC2
4 2 (3.08%) Google Cloud Platform
4 2 (3.08%) Google Compute Engine
4 2 (3.08%) Heroku
Database & Business Intelligence
1 6 (9.23%) SQL Server
2 3 (4.62%) Big Data
3 2 (3.08%) QlikView
4 1 (1.54%) NoSQL
Development Applications
1 7 (10.77%) Git (software)
2 6 (9.23%) Jenkins
3 5 (7.69%) Visual Studio
General
1 65 (100.00%) Marketing
2 30 (46.15%) Finance
3 26 (40.00%) Electronics
3 26 (40.00%) Manufacturing
3 26 (40.00%) Telecoms
4 18 (27.69%) Banking
5 2 (3.08%) Retail
5 2 (3.08%) Retail Banking
Job Titles
1 20 (30.77%) Developer
2 9 (13.85%) Web Developer
3 8 (12.31%) Development Manager
3 8 (12.31%) Software Development Manager
3 8 (12.31%) Software Manager
3 8 (12.31%) Test Leader
4 6 (9.23%) JavaScript Developer
5 5 (7.69%) Analyst
5 5 (7.69%) Senior Developer
6 4 (6.15%) Digital Project Manager
6 4 (6.15%) Front End Developer (Client-Side Developer)
6 4 (6.15%) HTML CSS Developer
6 4 (6.15%) HTML Developer
6 4 (6.15%) Project Manager
7 3 (4.62%) Angular Developer
7 3 (4.62%) Digital Analyst
7 3 (4.62%) Digital Transformation
7 3 (4.62%) Digital UX Designer
7 3 (4.62%) Lead UX Designer
7 3 (4.62%) UI/UX Designer
Libraries, Frameworks & Software Standards
1 19 (29.23%) CSS
1 19 (29.23%) HTML
2 8 (12.31%) AngularJS
2 8 (12.31%) Ember.js
2 8 (12.31%) jQuery
3 6 (9.23%) .NET
3 6 (9.23%) HTML5
3 6 (9.23%) Sass
4 5 (7.69%) Backbone.js
4 5 (7.69%) React
5 4 (6.15%) Ajax
5 4 (6.15%) CSS3
5 4 (6.15%) SVG
6 3 (4.62%) Entity Framework
6 3 (4.62%) KnockoutJS
6 3 (4.62%) Node.js
6 3 (4.62%) Ruby on Rails
6 3 (4.62%) Twitter Bootstrap
7 2 (3.08%) DOM
7 2 (3.08%) HTML5 Canvas
Miscellaneous
1 12 (18.46%) Analytical Skills
2 11 (16.92%) User Experience
3 9 (13.85%) Algorithms
3 9 (13.85%) Data Structures
4 7 (10.77%) FMCG
4 7 (10.77%) Social Media
5 4 (6.15%) Mobile App
6 2 (3.08%) Visualisation
7 1 (1.54%) Blog
7 1 (1.54%) Computer Science
7 1 (1.54%) Copywriting
Operating Systems
1 5 (7.69%) Windows
2 2 (3.08%) Linux
2 2 (3.08%) Unix
Processes & Methodologies
1 26 (40.00%) Business Intelligence
1 26 (40.00%) Programme Management
2 21 (32.31%) Agile Software Development
3 18 (27.69%) Project Management
4 15 (23.08%) SEO
5 13 (20.00%) Web Development
6 12 (18.46%) Analytics
6 12 (18.46%) Pay per click
7 10 (15.38%) Software Engineering
8 8 (12.31%) Agile Project Management
8 8 (12.31%) Online Marketing
8 8 (12.31%) Test Scripting
9 7 (10.77%) Business Development
9 7 (10.77%) Content Management
9 7 (10.77%) Front End Development
9 7 (10.77%) Project Planning
9 7 (10.77%) Scrum
9 7 (10.77%) Software Testing
9 7 (10.77%) System Testing
9 7 (10.77%) User Acceptance Testing
Programming Languages
1 20 (30.77%) JavaScript
2 8 (12.31%) C#
3 4 (6.15%) Ruby
4 3 (4.62%) Java
5 2 (3.08%) VB.NET
5 2 (3.08%) VBA
6 1 (1.54%) C++
6 1 (1.54%) PHP
6 1 (1.54%) PowerShell
6 1 (1.54%) Python
6 1 (1.54%) SQL
6 1 (1.54%) VBScript
Qualifications
1 3 (4.62%) Degree
2 2 (3.08%) PRINCE2 Practitioner
3 1 (1.54%) Cisco Certification
3 1 (1.54%) ISEB
3 1 (1.54%) ISTQB
3 1 (1.54%) ISTQB Advanced Certification
3 1 (1.54%) ISTQB Foundation Certification
3 1 (1.54%) MCITP
3 1 (1.54%) Microsoft Certification
3 1 (1.54%) SC Cleared
3 1 (1.54%) Security Cleared
Systems Management
1 2 (3.08%) TeamSite
Vendors
1 26 (40.00%) SAP
2 9 (13.85%) Google
3 6 (9.23%) Microsoft
4 3 (4.62%) HP
5 1 (1.54%) Adobe
5 1 (1.54%) Cisco
5 1 (1.54%) Oracle
5 1 (1.54%) Xamarin
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