The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 24 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
24 Jan 2017
Same period 2016 Same period 2015
Digital Marketing
UK / Scotland
Rank 122 119 141
Rank change year-on-year
-3 +22
Permanent jobs citing Digital Marketing 8 37 19
As % of all permanent IT jobs located in Scotland 0.36% 1.27% 0.63%
As % of the Processes & Methodologies category 0.40% 1.40% 0.71%
Number of salaries quoted 5 34 11
Median salary £40,000 £37,500 £40,000
Median salary % change year-on-year
+6.66% -6.25%
90% offered a salary of more than £37,500 £28,950 £33,000
10% offered a salary of more than £44,000 £49,250 £45,000
UK excluding London median salary £40,000 £42,500 £35,000
% change year-on-year
-5.88% +21.42%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2002 2636 2675
As % of all permanent IT jobs located in Scotland 89.53% 90.30% 88.25%
Number of salaries quoted 1255 1700 1756
Median salary £45,000 £45,000 £42,500
Median salary % change year-on-year
- +5.88%
90% offered a salary of more than £32,500 £32,500 £32,000
10% offered a salary of more than £60,500 £62,500 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Digital Marketing
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Scotland

Digital Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Scotland region.

Digital Marketing Salary Trend in Scotland

Digital Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Scotland region over the 3 months to 24 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +21 4 £37,500 +15.38%
Edinburgh -21 4 £43,750 +9.37% 1
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in Scotland

For the 6 months to 24 January 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Digital Marketing.

1 22 (100.00%) Marketing
2 12 (54.55%) HTML
3 11 (50.00%) JavaScript
3 11 (50.00%) CSS
4 9 (40.91%) C#
4 9 (40.91%) Web Development
5 8 (36.36%) jQuery
5 8 (36.36%) .NET
6 7 (31.82%) FMCG
6 7 (31.82%) Business Development
6 7 (31.82%) Mentoring
6 7 (31.82%) Cross-Browser Testing
7 6 (27.27%) Sass
7 6 (27.27%) Umbraco
7 6 (27.27%) MVC
7 6 (27.27%) Programme Management
8 5 (22.73%) Finance
8 5 (22.73%) Manufacturing
8 5 (22.73%) Electronics
8 5 (22.73%) Telecoms
8 5 (22.73%) Business Intelligence
8 5 (22.73%) SQL Server
8 5 (22.73%) IIS
8 5 (22.73%) SAP
8 5 (22.73%) ASP.NET
8 5 (22.73%) Git (software)
8 5 (22.73%) Microsoft Azure
8 5 (22.73%) ASP.NET MVC
8 5 (22.73%) .NET Framework
8 5 (22.73%) SAP Oil and Gas

Digital Marketing
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (27.27%) Umbraco
2 5 (22.73%) IIS
3 1 (4.55%) Drupal
3 1 (4.55%) SilverStripe
3 1 (4.55%) WordPress
Applications
1 1 (4.55%) PrintSoft PReS
Business Applications
1 5 (22.73%) SAP Oil and Gas
Cloud Services
1 5 (22.73%) Microsoft Azure
2 2 (9.09%) Google Analytics
Communications & Networking
1 2 (9.09%) Internet
2 1 (4.55%) Peer-to-Peer Networking
Database & Business Intelligence
1 5 (22.73%) SQL Server
2 2 (9.09%) Big Data
3 1 (4.55%) NoSQL
Development Applications
1 5 (22.73%) Git (software)
1 5 (22.73%) Jenkins
General
1 22 (100.00%) Marketing
2 5 (22.73%) Electronics
2 5 (22.73%) Finance
2 5 (22.73%) Manufacturing
2 5 (22.73%) Telecoms
3 2 (9.09%) Brand Awareness
4 1 (4.55%) Publishing
Job Titles
1 12 (54.55%) Developer
2 8 (36.36%) Web Developer
3 6 (27.27%) .NET Developer
4 5 (22.73%) .NET Web Developer
4 5 (22.73%) Senior Developer
5 4 (18.18%) Software Developer
6 3 (13.64%) Developer/Software Engineer
6 3 (13.64%) Senior Software Developer
6 3 (13.64%) Senior Software Engineer
6 3 (13.64%) Software Engineer
7 2 (9.09%) Audit Consultant
7 2 (9.09%) Consultant
7 2 (9.09%) HTML CSS Developer
7 2 (9.09%) HTML Developer
7 2 (9.09%) IT Audit Consultant
7 2 (9.09%) IT Consultant
7 2 (9.09%) IT Security Consultant
7 2 (9.09%) Java Developer
7 2 (9.09%) Security Consultant
7 2 (9.09%) Senior Web Developer
Libraries, Frameworks & Software Standards
1 12 (54.55%) HTML
2 11 (50.00%) CSS
3 8 (36.36%) .NET
3 8 (36.36%) jQuery
4 6 (27.27%) Sass
5 5 (22.73%) .NET Framework
5 5 (22.73%) ASP.NET
5 5 (22.73%) ASP.NET MVC
5 5 (22.73%) Entity Framework
5 5 (22.73%) Twitter Bootstrap
6 2 (9.09%) XML
7 1 (4.55%) Ajax
7 1 (4.55%) AngularJS
7 1 (4.55%) Backbone.js
7 1 (4.55%) DOM
7 1 (4.55%) Ember.js
7 1 (4.55%) React
7 1 (4.55%) REST
7 1 (4.55%) Spring
7 1 (4.55%) WebCenter
Miscellaneous
1 7 (31.82%) FMCG
2 4 (18.18%) Algorithms
3 3 (13.64%) Analytical Skills
4 2 (9.09%) Data Structures
4 2 (9.09%) Social Media
5 1 (4.55%) Cybercrime
5 1 (4.55%) Data Protection Act
5 1 (4.55%) Enterprise Software
5 1 (4.55%) User Experience
Operating Systems
1 1 (4.55%) Android
1 1 (4.55%) Apple iOS
1 1 (4.55%) Windows
Processes & Methodologies
1 9 (40.91%) Web Development
2 7 (31.82%) Business Development
2 7 (31.82%) Cross-Browser Testing
2 7 (31.82%) Mentoring
3 6 (27.27%) MVC
3 6 (27.27%) Programme Management
4 5 (22.73%) Agile Software Development
4 5 (22.73%) Business Intelligence
5 3 (13.64%) Analytics
5 3 (13.64%) Scrum
5 3 (13.64%) Software Engineering
5 3 (13.64%) Stakeholder Management
6 2 (9.09%) Content Development
6 2 (9.09%) Customer Insight
6 2 (9.09%) Cybersecurity
6 2 (9.09%) Front End Development
6 2 (9.09%) IT Audit
6 2 (9.09%) Programme Governance
6 2 (9.09%) Project Management
6 2 (9.09%) SEO
Programming Languages
1 11 (50.00%) JavaScript
2 9 (40.91%) C#
3 4 (18.18%) Java
4 2 (9.09%) C++
4 2 (9.09%) Python
4 2 (9.09%) Ruby
5 1 (4.55%) PHP
5 1 (4.55%) SQL
5 1 (4.55%) VB.NET
Qualifications
1 3 (13.64%) CISA
1 3 (13.64%) CISSP
1 3 (13.64%) Degree
2 2 (9.09%) CRISC
3 1 (4.55%) CISM
Quality Assurance & Compliance
1 1 (4.55%) GDPR
1 1 (4.55%) ISO/IEC 27001
1 1 (4.55%) PCI DSS
Vendors
1 5 (22.73%) SAP
2 3 (13.64%) Adobe
2 3 (13.64%) Oracle
3 2 (9.09%) Google
3 2 (9.09%) Microsoft
3 2 (9.09%) Omniture
4 1 (4.55%) HP
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