The first table below looks at the demand for Customer Insight skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Customer Insight over the 3 months to 10 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South West region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
10 Jul 2014
Same period 2013 Same period 2012
Customer Insight
Rank 133 105 119
Rank change year-on-year
-28 +14
Contract jobs citing Customer Insight 5 3 12
As % of all contract IT jobs located in the South West 0.18% 0.14% 0.40%
As % of the Processes & Methodologies category 0.24% 0.20% 0.57%
Number of daily rates quoted 0 2 11
Average daily rate
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- £443 £425
Average daily rate % change year-on-year
- +4.11%
UK excluding London average daily rate £400 £425 £400
% change year-on-year
-5.88% +6.25%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £15.00 - -
Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2071 1475 2111
As % of all contract IT jobs located in the South West 73.31% 70.44% 69.83%
Number of daily rates quoted 1382 939 1292
Average daily rate £375 £375 £380
Average daily rate % change year-on-year
- -1.31%
90% offered a daily rate of more than £275 £263 £270
10% offered a daily rate of more than £500 £497 £500
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 101 62 116
Average hourly rate £33.84 £20.50 £31.00
Average hourly rate % change year-on-year
+65.05% -33.86%
90% offered a hourly rate of more than £16.50 £12.30 £12.42
10% offered a hourly rate of more than £42.50 £42.50 £42.30
UK excluding London average hourly rate £26.98 £31.00 £30.00
% change year-on-year
-12.98% +3.33%
Customer Insight
England

Customer Insight
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing Customer Insight across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Customer Insight Jobs Demand Trend in the South West

Customer Insight
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Customer Insight across the South West region.

Customer Insight Daily Rate Trend in the South West

Customer Insight
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Customer Insight within the South West region over the 3 months to 10 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -17 5 - - 2
Somerset - - - -
Customer Insight
England

Customer Insight
Top 30 Related IT Skills in the South West

For the 6 months to 10 July 2014, IT contractor jobs across the South West region citing Customer Insight also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Insight.

1 15 (78.95%) Marketing
2 14 (73.68%) Finance
3 11 (57.89%) SQL
4 9 (47.37%) Data Mining
5 7 (36.84%) Degree
6 6 (31.58%) SQL Server Integration Services
6 6 (31.58%) CRM
6 6 (31.58%) SAS
7 5 (26.32%) Analytics
8 4 (21.05%) Database Marketing
8 4 (21.05%) Project Management
8 4 (21.05%) ETL
9 3 (15.79%) Legal
9 3 (15.79%) Data Analysis
9 3 (15.79%) Dynamics CRM
9 3 (15.79%) Performance Improvement
9 3 (15.79%) Statistical Modelling
9 3 (15.79%) Stakeholder Engagement
10 2 (10.53%) Direct Marketing
10 2 (10.53%) Base SAS
10 2 (10.53%) Banking
10 2 (10.53%) Data Warehouse
10 2 (10.53%) VBA
11 1 (5.26%) MS Excel
11 1 (5.26%) MS Access
11 1 (5.26%) Data Modelling
11 1 (5.26%) B2B
11 1 (5.26%) Microsoft
11 1 (5.26%) SPSS
11 1 (5.26%) Data Security

Customer Insight
Top Related IT Skills in the South West by Category

For the 6 months to 10 July 2014, IT contractor jobs across the South West region citing Customer Insight also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Insight. Up to 20 skills are shown per category.

Application Platforms
1 6 (31.58%) SAS
Applications
1 1 (5.26%) MS Excel
1 1 (5.26%) SPSS
Business Applications
1 3 (15.79%) Dynamics CRM
Database & Business Intelligence
1 9 (47.37%) Data Mining
2 6 (31.58%) SQL Server Integration Services
3 2 (10.53%) Base SAS
3 2 (10.53%) Data Warehouse
4 1 (5.26%) MS Access
4 1 (5.26%) SAS Enterprise Guide
4 1 (5.26%) SAS Enterprise Miner
General
1 15 (78.95%) Marketing
2 14 (73.68%) Finance
3 3 (15.79%) Legal
4 2 (10.53%) Banking
5 1 (5.26%) Retail
5 1 (5.26%) Automotive
Job Titles
1 6 (31.58%) Consultant
2 5 (26.32%) CRM Consultant
3 4 (21.05%) Marketing Manager
4 3 (15.79%) Analyst
5 2 (10.53%) Developer
5 2 (10.53%) Senior Manager
6 1 (5.26%) Data Analyst
6 1 (5.26%) Team Leader
6 1 (5.26%) SQL Developer
6 1 (5.26%) Access Developer
6 1 (5.26%) Data Manager
6 1 (5.26%) ETL Developer
6 1 (5.26%) Business Analyst
6 1 (5.26%) Senior Consultant
6 1 (5.26%) SAS Consultant
6 1 (5.26%) Excel Developer
6 1 (5.26%) Senior SAS Consultant
6 1 (5.26%) Marketing Analyst
6 1 (5.26%) Customer Analyst
6 1 (5.26%) Insight Analyst
Miscellaneous
1 1 (5.26%) Economics
1 1 (5.26%) Data Integration
Processes & Methodologies
1 6 (31.58%) CRM
2 5 (26.32%) Analytics
3 4 (21.05%) ETL
3 4 (21.05%) Project Management
3 4 (21.05%) Database Marketing
4 3 (15.79%) Performance Improvement
4 3 (15.79%) Statistical Modelling
4 3 (15.79%) Stakeholder Engagement
4 3 (15.79%) Data Analysis
5 2 (10.53%) Direct Marketing
6 1 (5.26%) Marketing Analytics
6 1 (5.26%) Propensity Modelling
6 1 (5.26%) Statistical Analysis
6 1 (5.26%) Data Security
6 1 (5.26%) Migration
6 1 (5.26%) B2B
6 1 (5.26%) Data Modelling
6 1 (5.26%) Portfolio Management
6 1 (5.26%) Continuous Improvement
6 1 (5.26%) Data Governance
Programming Languages
1 11 (57.89%) SQL
2 2 (10.53%) VBA
Qualifications
1 7 (36.84%) Degree
Vendors
1 1 (5.26%) Microsoft
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