The first table below looks at the demand for Customer Insight skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Customer Insight over the 3 months to 22 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South West region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Jul 2014
Same period 2013 Same period 2012
Customer Insight
Rank 133 107 121
Rank change year-on-year
-26 +14
Contract jobs citing Customer Insight 5 3 12
As % of all contract IT jobs located in the South West 0.17% 0.14% 0.40%
As % of the Processes & Methodologies category 0.23% 0.20% 0.58%
Number of daily rates quoted 0 2 11
Average daily rate
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of your Daily Rate
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- £443 £450
Average daily rate % change year-on-year
- -1.66%
UK excluding London average daily rate £423 £425 £400
% change year-on-year
-0.58% +6.25%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £15.00 - -
Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2141 1527 2081
As % of all contract IT jobs located in the South West 73.12% 70.76% 69.14%
Number of daily rates quoted 1439 989 1268
Average daily rate £375 £375 £375
90% offered a daily rate of more than £275 £256 £270
10% offered a daily rate of more than £500 £500 £475
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 93 72 122
Average hourly rate £33.84 £17.75 £30.50
Average hourly rate % change year-on-year
+90.64% -41.80%
90% offered a hourly rate of more than £16.00 £11.00 £13.50
10% offered a hourly rate of more than £41.50 £42.50 £43.50
UK excluding London average hourly rate £26.50 £31.00 £31.00
% change year-on-year
-14.51% -
Customer Insight
England

Customer Insight
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing Customer Insight across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Customer Insight Jobs Demand Trend in the South West

Customer Insight
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Customer Insight across the South West region.

Customer Insight Daily Rate Trend in the South West

Customer Insight
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Customer Insight within the South West region over the 3 months to 22 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Somerset - - - -
Customer Insight
England

Customer Insight
Top 30 Related IT Skills in the South West

For the 6 months to 22 July 2014, IT contractor jobs across the South West region citing Customer Insight also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Insight.

1 14 (77.78%) Finance
1 14 (77.78%) Marketing
2 11 (61.11%) SQL
3 9 (50.00%) Data Mining
4 7 (38.89%) Degree
5 6 (33.33%) SQL Server Integration Services
5 6 (33.33%) CRM
5 6 (33.33%) SAS
6 4 (22.22%) Project Management
6 4 (22.22%) ETL
6 4 (22.22%) Analytics
6 4 (22.22%) Database Marketing
7 3 (16.67%) Data Analysis
7 3 (16.67%) Dynamics CRM
7 3 (16.67%) Stakeholder Engagement
7 3 (16.67%) Performance Improvement
7 3 (16.67%) Statistical Modelling
7 3 (16.67%) Legal
8 2 (11.11%) VBA
8 2 (11.11%) Base SAS
9 1 (5.56%) SAS Enterprise Guide
9 1 (5.56%) SAS Enterprise Miner
9 1 (5.56%) Data Migration
9 1 (5.56%) Data Integration
9 1 (5.56%) Statistical Analysis
9 1 (5.56%) Economics
9 1 (5.56%) Data Analytics
9 1 (5.56%) Portfolio Management
9 1 (5.56%) Direct Marketing
9 1 (5.56%) Marketing Analytics

Customer Insight
Top Related IT Skills in the South West by Category

For the 6 months to 22 July 2014, IT contractor jobs across the South West region citing Customer Insight also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Customer Insight. Up to 20 skills are shown per category.

Application Platforms
1 6 (33.33%) SAS
Applications
1 1 (5.56%) MS Excel
1 1 (5.56%) SPSS
Business Applications
1 3 (16.67%) Dynamics CRM
Database & Business Intelligence
1 9 (50.00%) Data Mining
2 6 (33.33%) SQL Server Integration Services
3 2 (11.11%) Base SAS
4 1 (5.56%) SAS Enterprise Guide
4 1 (5.56%) SAS Enterprise Miner
4 1 (5.56%) MS Access
4 1 (5.56%) Data Warehouse
General
1 14 (77.78%) Finance
1 14 (77.78%) Marketing
2 3 (16.67%) Legal
3 1 (5.56%) Banking
3 1 (5.56%) Retail
3 1 (5.56%) Automotive
Job Titles
1 6 (33.33%) Consultant
2 5 (27.78%) CRM Consultant
3 4 (22.22%) Marketing Manager
4 3 (16.67%) Analyst
5 2 (11.11%) Developer
5 2 (11.11%) Senior Manager
6 1 (5.56%) Insight Analyst
6 1 (5.56%) Customer Insight Analyst
6 1 (5.56%) Marketing Analyst
6 1 (5.56%) SAS Consultant
6 1 (5.56%) Excel Developer
6 1 (5.56%) Senior SAS Consultant
6 1 (5.56%) Data Analytics Manager
6 1 (5.56%) Customer Analyst
6 1 (5.56%) Senior Consultant
6 1 (5.56%) Business Analyst
6 1 (5.56%) Applications Developer
6 1 (5.56%) Data Analyst
6 1 (5.56%) Team Leader
6 1 (5.56%) SQL Developer
Miscellaneous
1 1 (5.56%) Data Integration
1 1 (5.56%) Economics
Processes & Methodologies
1 6 (33.33%) CRM
2 4 (22.22%) Project Management
2 4 (22.22%) ETL
2 4 (22.22%) Analytics
2 4 (22.22%) Database Marketing
3 3 (16.67%) Data Analysis
3 3 (16.67%) Stakeholder Engagement
3 3 (16.67%) Performance Improvement
3 3 (16.67%) Statistical Modelling
4 1 (5.56%) Data Migration
4 1 (5.56%) Statistical Analysis
4 1 (5.56%) Data Analytics
4 1 (5.56%) Portfolio Management
4 1 (5.56%) Direct Marketing
4 1 (5.56%) Marketing Analytics
4 1 (5.56%) Propensity Modelling
4 1 (5.56%) Data Modelling
4 1 (5.56%) B2B
4 1 (5.56%) Migration
Programming Languages
1 11 (61.11%) SQL
2 2 (11.11%) VBA
Qualifications
1 7 (38.89%) Degree
Vendors
1 1 (5.56%) Microsoft