The table below looks at the statistics for Customer Insight skills in IT contracts advertised for the South West region. Included is a guide to the contractor rates offered in IT contracts that have cited Customer Insight over the 3 months to 18 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
18 Jan 2017
Same period 2016 Same period 2015
Customer Insight
England / South West
Rank 124 132 131
Rank change year-on-year
+8 -1
Contract jobs citing Customer Insight 8 11 5
As % of all contract IT jobs located in the South West 0.31% 0.37% 0.16%
As % of the Processes & Methodologies category 0.39% 0.45% 0.22%
Number of daily rates quoted 8 4 3
Median daily rate £413 £375 £300
Median daily rate % change year-on-year
+10.00% +25.00%
90% offered a daily rate of more than £326 £323 £260
10% offered a daily rate of more than £445 £375 £404
UK excluding London median daily rate £425 £385 £400
% change year-on-year
+10.38% -3.75%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £12.25 -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South West region.

Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2052 2462 2293
As % of all contract IT jobs located in the South West 79.75% 82.23% 75.63%
Number of daily rates quoted 1371 1736 1539
Median daily rate £400 £375 £400
Median daily rate % change year-on-year
+6.66% -6.25%
90% offered a daily rate of more than £275 £285 £300
10% offered a daily rate of more than £550 £500 £550
UK excluding London median daily rate £410 £400 £390
% change year-on-year
+2.50% +2.56%
Number of hourly rates quoted 128 117 111
Median hourly rate £37.50 £41.80 £35.00
Median hourly rate % change year-on-year
-10.28% +19.42%
90% offered a hourly rate of more than £14.50 £20.63 £17.50
10% offered a hourly rate of more than £45.00 £50.00 £46.50
UK excluding London median hourly rate £34.75 £39.00 £25.50
% change year-on-year
-10.89% +52.94%

Customer Insight
Jobs Demand Trend in the South West

The demand trend of contract jobs across the South West region citing Customer Insight as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Customer Insight Jobs Demand Trend in the South West

Customer Insight
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Customer Insight across the South West region.

Customer Insight Daily Rate Trend in the South West

Customer Insight
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Customer Insight across the South West region over the 3 months to 18 January 2017.

Customer Insight Daily Rate Histogram in the South West

Customer Insight
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Customer Insight within the South West region over the 3 months to 18 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +3 4 £350 -6.66% 1
Devon - 4 £443 -
Customer Insight
England

Customer Insight
Top 25 Related IT Skills in the South West

For the 6 months to 18 January 2017, IT contractor jobs citing Customer Insight also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Customer Insight.

1 9 (75.00%) Analytics
2 7 (58.33%) User Experience
2 7 (58.33%) Agile Software Development
2 7 (58.33%) Degree
3 5 (41.67%) Direct Marketing
3 5 (41.67%) Marketing
3 5 (41.67%) Usability Testing
3 5 (41.67%) Retail
3 5 (41.67%) Finance
3 5 (41.67%) SQL
3 5 (41.67%) SAS
3 5 (41.67%) Service Design
3 5 (41.67%) Ethnography
3 5 (41.67%) Human Factors
4 4 (33.33%) Continuous Improvement
4 4 (33.33%) Teradata
4 4 (33.33%) Data Analysis
5 3 (25.00%) Security Cleared
5 3 (25.00%) Market Research
5 3 (25.00%) Psychology
6 2 (16.67%) Analytical Skills
7 1 (8.33%) Campaign Management
7 1 (8.33%) Propensity Modelling
7 1 (8.33%) Guerrilla Research
7 1 (8.33%) Data Modelling

Customer Insight
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (41.67%) SAS
General
1 5 (41.67%) Finance
1 5 (41.67%) Marketing
1 5 (41.67%) Retail
Job Titles
1 7 (58.33%) User Researcher
2 4 (33.33%) Analyst
3 2 (16.67%) Campaign Analyst
3 2 (16.67%) Customer Analyst
3 2 (16.67%) Customer Insight Analyst
3 2 (16.67%) Insight Analyst
4 1 (8.33%) Digital User Researcher
Miscellaneous
1 7 (58.33%) User Experience
2 3 (25.00%) Psychology
3 2 (16.67%) Analytical Skills
Processes & Methodologies
1 9 (75.00%) Analytics
2 7 (58.33%) Agile Software Development
3 5 (41.67%) Direct Marketing
3 5 (41.67%) Ethnography
3 5 (41.67%) Human Factors
3 5 (41.67%) Service Design
3 5 (41.67%) Usability Testing
4 4 (33.33%) Continuous Improvement
4 4 (33.33%) Data Analysis
5 3 (25.00%) Market Research
6 1 (8.33%) Campaign Management
6 1 (8.33%) Data Modelling
6 1 (8.33%) Guerrilla Research
6 1 (8.33%) Propensity Modelling
Programming Languages
1 5 (41.67%) SQL
Qualifications
1 7 (58.33%) Degree
2 3 (25.00%) Security Cleared
Vendors
1 4 (33.33%) Teradata