The table below looks at the prevalence of the term Advertising in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Advertising
Rank 120 142 125
Rank change year-on-year
+22 -17
Contract jobs citing Advertising 24 7 5
As % of all contract IT jobs located in the South West 0.81% 0.22% 0.19%
As % of the General category 2.44% 0.70% 0.60%
Number of daily rates quoted 16 6 0
Average daily rate £344 £338 -
Average daily rate % change year-on-year
+1.85% -
UK excluding London average daily rate £375 £375 £375
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £15.00 £14.50 £26.50
% change year-on-year
+3.44% -45.28%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the South West region.

General Category
South West
Contract IT job ads with a match in the
General category
984 1004 839
As % of all contract IT jobs located in the South West 33.03% 31.14% 32.32%
Number of daily rates quoted 677 662 544
Average daily rate £375 £425 £400
Average daily rate % change year-on-year
-11.76% +6.25%
90% offered a daily rate of more than £275 £288 £274
10% offered a daily rate of more than £500 £575 £510
UK excluding London average daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 58 50 32
Average hourly rate £42.00 £39.00 £30.00
Average hourly rate % change year-on-year
+7.69% +30.00%
90% offered a hourly rate of more than £27.50 £22.80 £12.78
10% offered a hourly rate of more than £57.00 £44.50 £40.00
UK excluding London average hourly rate £33.66 £25.50 £23.00
% change year-on-year
+31.98% +10.86%

Advertising
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the South West region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the South West

Advertising
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the South West region.

Advertising Daily Rate Trend in the South West

Advertising
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the South West region over the 3 months to 11 February 2016.

Advertising Daily Rate Histogram in the South West

Advertising
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the South West region.

Advertising Hourly Rate Trend in the South West

Advertising
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the South West region over the 3 months to 11 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire +5 10 £313 -50.00% 10
Gloucestershire +13 5 £338 -1.45% 4
Bristol +1 4 £363 +11.53% 13
Somerset - 2 £325 - 9
Devon - 1 £350 - 3
Advertising
England

Advertising
Top 30 Related IT Skills in the South West

For the 6 months to 11 February 2016, IT contractor jobs across the South West region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 25 (71.43%) Microsoft
2 11 (31.43%) Business Intelligence
3 10 (28.57%) ETL
3 10 (28.57%) Data Warehouse
3 10 (28.57%) SQL Server
3 10 (28.57%) Finance
3 10 (28.57%) Dynamics NAV
4 6 (17.14%) SQL Server Integration Services
4 6 (17.14%) Manufacturing
4 6 (17.14%) SQL Server Reporting Services
4 6 (17.14%) SQL
4 6 (17.14%) ERP
5 5 (14.29%) Sage
5 5 (14.29%) MDX
6 4 (11.43%) SQL Server Analysis Services
6 4 (11.43%) SQL Server 2008
6 4 (11.43%) .NET
6 4 (11.43%) Project Management
7 3 (8.57%) Data Modelling
7 3 (8.57%) C#
7 3 (8.57%) Scrum
7 3 (8.57%) Data Integration
7 3 (8.57%) Sage 200
7 3 (8.57%) ETL Development
7 3 (8.57%) Power BI
8 2 (5.71%) Entity Framework
8 2 (5.71%) Qlik Sense
8 2 (5.71%) ASP.NET MVC
8 2 (5.71%) SQL Server 2012
8 2 (5.71%) Sage X3

Advertising
Top Related IT Skills in the South West by Category

For the 6 months to 11 February 2016, IT contractor jobs across the South West region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 1 (2.86%) CMS
1 1 (2.86%) SharePoint
1 1 (2.86%) SharePoint 2013
1 1 (2.86%) Skype for Business
Applications
1 1 (2.86%) MS Excel
Business Applications
1 10 (28.57%) Dynamics NAV
2 3 (8.57%) Sage 200
3 2 (5.71%) Sage X3
3 2 (5.71%) Unit4 Business World
4 1 (2.86%) Dynamics AX
4 1 (2.86%) Sage 50
Cloud Services
1 1 (2.86%) Google Analytics
Communications & Networking
1 1 (2.86%) Skype
Database & Business Intelligence
1 10 (28.57%) Data Warehouse
1 10 (28.57%) SQL Server
2 6 (17.14%) SQL Server Integration Services
2 6 (17.14%) SQL Server Reporting Services
3 4 (11.43%) SQL Server 2008
3 4 (11.43%) SQL Server Analysis Services
4 3 (8.57%) Power BI
5 2 (5.71%) BusinessObjects
5 2 (5.71%) Qlik Sense
5 2 (5.71%) SQL Server 2012
6 1 (2.86%) Crystal Reports
6 1 (2.86%) QlikView
General
1 10 (28.57%) Finance
2 6 (17.14%) Manufacturing
3 1 (2.86%) Brand Awareness
3 1 (2.86%) Marketing
3 1 (2.86%) Pharmaceutical
3 1 (2.86%) Publishing
3 1 (2.86%) Retail
Job Titles
1 19 (54.29%) Developer
2 7 (20.00%) Business Intelligence Developer
2 7 (20.00%) Dynamics NAV Developer
3 6 (17.14%) Consultant
4 4 (11.43%) Business Developer
5 3 (8.57%) Analyst
6 2 (5.71%) .NET Developer
6 2 (5.71%) ASP.NET Developer
6 2 (5.71%) Business Analyst
6 2 (5.71%) Business Intelligence Manager
6 2 (5.71%) Dynamics NAV Consultant
6 2 (5.71%) ERP Analyst
6 2 (5.71%) HR Consultant
6 2 (5.71%) Payroll Consultant
6 2 (5.71%) Project Manager
6 2 (5.71%) Sage Consultant
7 1 (2.86%) ASP.NET MVC Developer
7 1 (2.86%) ERP Business Analyst
7 1 (2.86%) RACF Specialist
7 1 (2.86%) Sage 200 Consultant
Libraries, Frameworks & Software Standards
1 5 (14.29%) MDX
2 4 (11.43%) .NET
3 2 (5.71%) .NET Framework
3 2 (5.71%) ASP.NET
3 2 (5.71%) ASP.NET MVC
3 2 (5.71%) CSS
3 2 (5.71%) EDI
3 2 (5.71%) Entity Framework
3 2 (5.71%) HTML
4 1 (2.86%) EDIFACT
4 1 (2.86%) XML
Miscellaneous
1 3 (8.57%) Data Integration
2 1 (2.86%) Analytical Skills
2 1 (2.86%) Copywriting
2 1 (2.86%) Data Centre
2 1 (2.86%) Fintech
2 1 (2.86%) IBM Mainframe
2 1 (2.86%) Mainframe
2 1 (2.86%) NHS
2 1 (2.86%) Social Media
2 1 (2.86%) User Experience
Operating Systems
1 1 (2.86%) Android
1 1 (2.86%) zOS
Processes & Methodologies
1 11 (31.43%) Business Intelligence
2 10 (28.57%) ETL
3 6 (17.14%) ERP
4 4 (11.43%) Project Management
5 3 (8.57%) Data Modelling
5 3 (8.57%) ETL Development
5 3 (8.57%) Scrum
6 2 (5.71%) Agile Software Development
6 2 (5.71%) MVC
6 2 (5.71%) PRINCE2
6 2 (5.71%) SOA
6 2 (5.71%) User Acceptance Testing
6 2 (5.71%) Web Development
7 1 (2.86%) Business Analysis
7 1 (2.86%) CRM
7 1 (2.86%) Data Security
7 1 (2.86%) GAP Analysis
7 1 (2.86%) Product Management
7 1 (2.86%) Stakeholder Management
7 1 (2.86%) Systems Analysis
Programming Languages
1 6 (17.14%) SQL
2 3 (8.57%) C#
3 2 (5.71%) JavaScript
3 2 (5.71%) T-SQL
4 1 (2.86%) C++
4 1 (2.86%) Data Analysis Expressions (DAX)
Qualifications
1 1 (2.86%) Degree
1 1 (2.86%) SC Cleared
1 1 (2.86%) Security Cleared
System Software
1 1 (2.86%) RACF
Systems Management
1 1 (2.86%) zSecure
Vendors
1 25 (71.43%) Microsoft
2 5 (14.29%) Sage
3 2 (5.71%) SAP
4 1 (2.86%) Apple
4 1 (2.86%) Google
4 1 (2.86%) IBM
4 1 (2.86%) Tableau
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