The table below looks at the prevalence of the term Advertising in IT contracts advertised for the South West region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 21 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
21 Jan 2017
Same period 2016 Same period 2015
Advertising
England / South West
Rank 96 124 135
Rank change year-on-year
+28 +11
Contract jobs citing Advertising 34 18 7
As % of all contract IT jobs located in the South West 1.34% 0.60% 0.23%
As % of the General category 4.22% 1.85% 0.71%
Number of daily rates quoted 23 13 7
Median daily rate £365 £338 £350
Median daily rate % change year-on-year
+8.14% -3.57%
90% offered a daily rate of more than £321 £305 £299
10% offered a daily rate of more than £445 £470 £505
UK excluding London median daily rate £400 £375 £388
% change year-on-year
+6.66% -3.22%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.00 £15.50 £18.00
% change year-on-year
-3.22% -13.88%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the South West region.

General Category
South West
Contract IT job ads with a match in the
General category
805 972 983
As % of all contract IT jobs located in the South West 31.72% 32.63% 32.00%
Number of daily rates quoted 556 663 674
Median daily rate £375 £375 £418
Median daily rate % change year-on-year
- -10.17%
90% offered a daily rate of more than £250 £263 £288
10% offered a daily rate of more than £500 £500 £563
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 44 47 58
Median hourly rate £35.00 £42.50 £33.00
Median hourly rate % change year-on-year
-17.64% +28.78%
90% offered a hourly rate of more than £16.00 £27.50 £18.40
10% offered a hourly rate of more than £48.50 £57.00 £44.50
UK excluding London median hourly rate £27.00 £32.50 £26.00
% change year-on-year
-16.92% +25.00%

Advertising
Jobs Demand Trend in the South West

The demand trend of contract jobs across the South West region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the South West

Advertising
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the South West region.

Advertising Daily Rate Trend in the South West

Advertising
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the South West region over the 3 months to 21 January 2017.

Advertising Daily Rate Histogram in the South West

Advertising
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the South West region.

Advertising Hourly Rate Trend in the South West

Advertising
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the South West region over the 3 months to 21 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +10 14 £363 +3.57% 8
Dorset - 6 £375 - 2
Somerset +9 4 £325 - 13
Devon - 4 £338 - 3
Gloucestershire +6 2 £388 +10.71% 3
Wiltshire +1 2 £420 +26.79% 7
Advertising
England

Advertising
Top 30 Related IT Skills in the South West

For the 6 months to 21 January 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Advertising.

1 50 (73.53%) Microsoft
2 34 (50.00%) SharePoint
3 28 (41.18%) .NET
4 27 (39.71%) SQL Server
5 23 (33.82%) C#
6 20 (29.41%) SQL
7 15 (22.06%) JavaScript
8 14 (20.59%) HTML
8 14 (20.59%) Business Intelligence
9 13 (19.12%) ASP.NET
10 12 (17.65%) T-SQL
11 11 (16.18%) MVC
11 11 (16.18%) SQL Server Reporting Services
11 11 (16.18%) SQL Server Integration Services
12 10 (14.71%) CSS
13 9 (13.24%) AngularJS
14 8 (11.76%) SharePoint 2013
14 8 (11.76%) SQL Server Analysis Services
14 8 (11.76%) Finance
15 7 (10.29%) Data Warehouse
15 7 (10.29%) VB.NET
15 7 (10.29%) Agile Software Development
15 7 (10.29%) Team Foundation Server
15 7 (10.29%) Office 365
16 6 (8.82%) HTML5
16 6 (8.82%) SQL Server 2012
16 6 (8.82%) SDLC
16 6 (8.82%) jQuery
16 6 (8.82%) XML
17 5 (7.35%) Unit4 Business World

Advertising
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (50.00%) SharePoint
2 8 (11.76%) SharePoint 2013
3 3 (4.41%) BizTalk Server
4 2 (2.94%) CMS
5 1 (1.47%) Elasticsearch
5 1 (1.47%) SharePoint 2010
5 1 (1.47%) SharePoint Server
5 1 (1.47%) Sitecore CMS
Applications
1 2 (2.94%) MS Excel
2 1 (1.47%) MS Office
Business Applications
1 5 (7.35%) Unit4 Business World
2 2 (2.94%) Dynamics CRM
3 1 (1.47%) Maximo
3 1 (1.47%) Sage 1000
Cloud Services
1 7 (10.29%) Office 365
2 2 (2.94%) Amazon AWS
2 2 (2.94%) Microsoft Azure
3 1 (1.47%) Amazon EC2
Communications & Networking
1 4 (5.88%) MPLS
2 1 (1.47%) Intranet
Database & Business Intelligence
1 27 (39.71%) SQL Server
2 11 (16.18%) SQL Server Integration Services
2 11 (16.18%) SQL Server Reporting Services
3 8 (11.76%) SQL Server Analysis Services
4 7 (10.29%) Data Warehouse
5 6 (8.82%) SQL Server 2012
6 4 (5.88%) SQL Server 2008
7 2 (2.94%) NoSQL
8 1 (1.47%) Amazon DynamoDB
8 1 (1.47%) Hadoop
8 1 (1.47%) Power BI
8 1 (1.47%) SQL Server 2005
8 1 (1.47%) SQL Server 2014
8 1 (1.47%) SQL Server 2016
Development Applications
1 7 (10.29%) Team Foundation Server
2 4 (5.88%) Visual Studio
3 1 (1.47%) NUnit
3 1 (1.47%) Octopus Deploy
3 1 (1.47%) TeamCity
General
1 8 (11.76%) Finance
2 2 (2.94%) Manufacturing
2 2 (2.94%) Marketing
2 2 (2.94%) Retail
3 1 (1.47%) Automotive
3 1 (1.47%) Legal
Job Titles
1 42 (61.76%) Developer
2 17 (25.00%) .NET Developer
3 9 (13.24%) Consultant
3 9 (13.24%) SharePoint Developer
4 8 (11.76%) Analyst
5 4 (5.88%) Business Consultant
5 4 (5.88%) Technical Analyst
6 3 (4.41%) Administrator
6 3 (4.41%) Architect
6 3 (4.41%) Business Analyst
6 3 (4.41%) Business Intelligence Developer
6 3 (4.41%) C# .NET Developer
6 3 (4.41%) C# Developer
6 3 (4.41%) Front End Developer (Client-Side Developer)
6 3 (4.41%) Microsoft Developer
6 3 (4.41%) SQL Developer
7 2 (2.94%) PowerShell Developer
7 2 (2.94%) Sitecore Developer
7 2 (2.94%) SSIS Developer
7 2 (2.94%) SSRS Developer
Libraries, Frameworks & Software Standards
1 28 (41.18%) .NET
2 14 (20.59%) HTML
3 13 (19.12%) ASP.NET
4 10 (14.71%) CSS
5 9 (13.24%) AngularJS
6 6 (8.82%) HTML5
6 6 (8.82%) jQuery
6 6 (8.82%) XML
7 5 (7.35%) ASP.NET MVC
7 5 (7.35%) LINQ
7 5 (7.35%) Node.js
8 4 (5.88%) Ajax
8 4 (5.88%) React
8 4 (5.88%) WPF
9 3 (4.41%) .NET Framework
9 3 (4.41%) ASP.NET MVC 5
9 3 (4.41%) ASP.NET Web API
9 3 (4.41%) CSS3
10 2 (2.94%) Backbone.js
10 2 (2.94%) LESS
Miscellaneous
1 4 (5.88%) Algorithms
2 2 (2.94%) Data Structures
2 2 (2.94%) User Experience
3 1 (1.47%) Analytical Skills
3 1 (1.47%) Public Cloud
3 1 (1.47%) Virtual Team
Operating Systems
1 2 (2.94%) Android
1 2 (2.94%) Apple iOS
Processes & Methodologies
1 14 (20.59%) Business Intelligence
2 11 (16.18%) MVC
3 7 (10.29%) Agile Software Development
4 6 (8.82%) SDLC
5 5 (7.35%) Network Monitoring
5 5 (7.35%) TDD
6 4 (5.88%) Continuous Integration
6 4 (5.88%) ETL
7 3 (4.41%) BDD
7 3 (4.41%) ERP
7 3 (4.41%) Front End Development
7 3 (4.41%) Web Development
8 2 (2.94%) Business Analysis
8 2 (2.94%) Content Management
8 2 (2.94%) CRM
8 2 (2.94%) Logistics
8 2 (2.94%) OO
8 2 (2.94%) SOLID
8 2 (2.94%) User Stories
8 2 (2.94%) Workflow
Programming Languages
1 23 (33.82%) C#
2 20 (29.41%) SQL
3 15 (22.06%) JavaScript
4 12 (17.65%) T-SQL
5 7 (10.29%) VB.NET
6 3 (4.41%) Java
6 3 (4.41%) PowerShell
7 2 (2.94%) Ruby
8 1 (1.47%) PL/SQL
8 1 (1.47%) Scala
8 1 (1.47%) VBScript
Qualifications
1 3 (4.41%) Degree
2 1 (1.47%) DV Cleared
2 1 (1.47%) SC Cleared
2 1 (1.47%) Security Cleared
Quality Assurance & Compliance
1 2 (2.94%) QA
2 1 (1.47%) SLA
Systems Management
1 1 (1.47%) Opscode Chef
Vendors
1 50 (73.53%) Microsoft
2 2 (2.94%) Oracle
2 2 (2.94%) Sitecore
3 1 (1.47%) Cognos
3 1 (1.47%) Epicor
3 1 (1.47%) EPiServer
3 1 (1.47%) JD Edwards
3 1 (1.47%) Pegasus
3 1 (1.47%) Sage
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