The table below looks at the prevalence of the term Advertising in IT contracts advertised for the South West region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 24 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Sep 2016
Same period 2015 Same period 2014
Advertising
Rank 121 146 131
Rank change year-on-year
+25 -15
Contract jobs citing Advertising 19 9 11
As % of all contract IT jobs located in the South West 0.68% 0.27% 0.33%
As % of the General category 2.20% 0.83% 0.93%
Number of daily rates quoted 15 5 10
Median daily rate £325 £400 £300
Median daily rate % change year-on-year
-18.75% +33.33%
90% offered a daily rate of more than £300 £400 £238
10% offered a daily rate of more than £440 £483 £453
UK excluding London median daily rate £375 £375 £400
% change year-on-year
- -6.25%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £18.00 £17.00 £22.50
% change year-on-year
+5.88% -24.44%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the South West region.

General Category
South West
Contract IT job ads with a match in the
General category
862 1082 1187
As % of all contract IT jobs located in the South West 30.74% 32.52% 35.53%
Number of daily rates quoted 617 728 796
Median daily rate £363 £400 £400
Median daily rate % change year-on-year
-9.37% -
90% offered a daily rate of more than £275 £283 £263
10% offered a daily rate of more than £525 £525 £523
UK excluding London median daily rate £400 £400 £396
% change year-on-year
- +1.01%
Number of hourly rates quoted 55 71 46
Median hourly rate £38.00 £41.00 £36.00
Median hourly rate % change year-on-year
-7.31% +13.88%
90% offered a hourly rate of more than £19.10 £17.50 £12.50
10% offered a hourly rate of more than £49.30 £49.05 £42.50
UK excluding London median hourly rate £21.16 £30.00 £25.00
% change year-on-year
-29.48% +20.00%

Advertising
Jobs Demand Trend in the South West

The demand trend of contract jobs across the South West region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in the South West

Advertising
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the South West region.

Advertising Daily Rate Trend in the South West

Advertising
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the South West region over the 3 months to 24 September 2016.

Advertising Daily Rate Histogram in the South West

Advertising
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the South West region.

Advertising Hourly Rate Trend in the South West

Advertising
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the South West region over the 3 months to 24 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +1 5 £325 -29.34% 7
Gloucestershire +6 4 £450 +5.26% 3
Devon - 3 £325 - 6
Cornwall - 2 £325 - 2
Somerset +21 1 - - 3
Dorset -3 1 £325 - 5
Wiltshire - 1 - - 3
Advertising
England

Advertising
Top 30 Related IT Skills in the South West

For the 6 months to 24 September 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Advertising.

1 16 (59.26%) Microsoft
2 12 (44.44%) SharePoint
3 10 (37.04%) HTML
3 10 (37.04%) .NET
4 9 (33.33%) JavaScript
4 9 (33.33%) Agile Software Development
5 8 (29.63%) C#
5 8 (29.63%) Marketing
6 7 (25.93%) CSS
6 7 (25.93%) SQL
7 6 (22.22%) Automotive
7 6 (22.22%) PHP
7 6 (22.22%) SQL Server
7 6 (22.22%) Continuous Integration
8 5 (18.52%) ASP.NET
8 5 (18.52%) T-SQL
8 5 (18.52%) VB.NET
9 4 (14.81%) Java
9 4 (14.81%) Visual Studio
9 4 (14.81%) XML
9 4 (14.81%) Scrum
9 4 (14.81%) MVC
9 4 (14.81%) jQuery
9 4 (14.81%) Team Foundation Server
9 4 (14.81%) Amazon AWS
9 4 (14.81%) AngularJS
9 4 (14.81%) Opscode Chef
9 4 (14.81%) Continuous Delivery
9 4 (14.81%) DevOps
10 3 (11.11%) Travis CI

Advertising
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (44.44%) SharePoint
2 3 (11.11%) BizTalk Server
3 2 (7.41%) SharePoint 2013
4 1 (3.70%) Apache
4 1 (3.70%) Elasticsearch
4 1 (3.70%) nginx
4 1 (3.70%) OpenStack
4 1 (3.70%) WordPress
Applications
1 1 (3.70%) MS Excel
1 1 (3.70%) MS Office
Business Applications
1 1 (3.70%) SAP Business One
1 1 (3.70%) Unit4 Business World
Cloud Services
1 4 (14.81%) Amazon AWS
2 2 (7.41%) Microsoft Azure
2 2 (7.41%) Office 365
3 1 (3.70%) Amazon EC2
3 1 (3.70%) Google Analytics
3 1 (3.70%) Google Tag Manager
Communications & Networking
1 3 (11.11%) TCP/IP
2 1 (3.70%) Extranet
2 1 (3.70%) Intranet
2 1 (3.70%) Network Security
Database & Business Intelligence
1 6 (22.22%) SQL Server
2 3 (11.11%) SQL Server 2012
2 3 (11.11%) SQL Server Integration Services
2 3 (11.11%) SQL Server Reporting Services
3 2 (7.41%) Data Warehouse
3 2 (7.41%) SQL Server Analysis Services
4 1 (3.70%) Amazon DynamoDB
4 1 (3.70%) Hadoop
4 1 (3.70%) MySQL
4 1 (3.70%) SQL Server 2008
Development Applications
1 4 (14.81%) Team Foundation Server
1 4 (14.81%) Visual Studio
2 3 (11.11%) Atlassian Bamboo
2 3 (11.11%) Jenkins
2 3 (11.11%) Travis CI
3 1 (3.70%) Bitbucket
3 1 (3.70%) JIRA
3 1 (3.70%) Octopus Deploy
3 1 (3.70%) SpecFlow
3 1 (3.70%) TeamCity
General
1 8 (29.63%) Marketing
2 6 (22.22%) Automotive
3 1 (3.70%) Finance
3 1 (3.70%) Retail
Job Titles
1 13 (48.15%) Developer
2 7 (25.93%) .NET Developer
3 3 (11.11%) Consultant
3 3 (11.11%) DevOps Engineer
4 2 (7.41%) Architect
4 2 (7.41%) Business Consultant
4 2 (7.41%) SharePoint Developer
5 1 (3.70%) .NET Architect
5 1 (3.70%) .NET Web Developer
5 1 (3.70%) Business Developer
5 1 (3.70%) Business Intelligence Developer
5 1 (3.70%) PHP Developer
5 1 (3.70%) Project Manager
5 1 (3.70%) Sales Manager
5 1 (3.70%) SAP Consultant
5 1 (3.70%) SAP Support
5 1 (3.70%) SAP Support Consultant
5 1 (3.70%) Technical Leader
5 1 (3.70%) Trainer
5 1 (3.70%) Web Developer
Libraries, Frameworks & Software Standards
1 10 (37.04%) .NET
1 10 (37.04%) HTML
2 7 (25.93%) CSS
3 5 (18.52%) ASP.NET
4 4 (14.81%) AngularJS
4 4 (14.81%) jQuery
4 4 (14.81%) XML
5 3 (11.11%) Ajax
5 3 (11.11%) HTML5
5 3 (11.11%) LINQ
5 3 (11.11%) WPF
6 2 (7.41%) Twitter Bootstrap
7 1 (3.70%) ASP.NET MVC
7 1 (3.70%) CakePHP
7 1 (3.70%) Node.js
7 1 (3.70%) RabbitMQ
7 1 (3.70%) REST
7 1 (3.70%) Sass
7 1 (3.70%) Silverlight
7 1 (3.70%) Symfony
Miscellaneous
1 3 (11.11%) Mobile App
1 3 (11.11%) User Experience
2 2 (7.41%) Social Media
3 1 (3.70%) Analytical Skills
3 1 (3.70%) Blog
3 1 (3.70%) Digital Media
3 1 (3.70%) Public Cloud
Operating Systems
1 3 (11.11%) Linux
Processes & Methodologies
1 9 (33.33%) Agile Software Development
2 6 (22.22%) Continuous Integration
3 4 (14.81%) Continuous Delivery
3 4 (14.81%) DevOps
3 4 (14.81%) MVC
3 4 (14.81%) Scrum
4 3 (11.11%) Business Intelligence
4 3 (11.11%) E-Commerce
5 2 (7.41%) BDD
5 2 (7.41%) CRM
5 2 (7.41%) ETL
5 2 (7.41%) Front End Development
5 2 (7.41%) SEO
5 2 (7.41%) Web Development
6 1 (3.70%) ETL Development
6 1 (3.70%) Global Marketing
6 1 (3.70%) Line Management
6 1 (3.70%) Microservices
6 1 (3.70%) Presales
6 1 (3.70%) System Integration Testing
Programming Languages
1 9 (33.33%) JavaScript
2 8 (29.63%) C#
3 7 (25.93%) SQL
4 6 (22.22%) PHP
5 5 (18.52%) T-SQL
5 5 (18.52%) VB.NET
6 4 (14.81%) Java
7 1 (3.70%) PowerShell
7 1 (3.70%) Ruby
7 1 (3.70%) Scala
Qualifications
1 2 (7.41%) Degree
Quality Assurance & Compliance
1 1 (3.70%) QA
System Software
1 3 (11.11%) Docker
Systems Management
1 4 (14.81%) Opscode Chef
2 3 (11.11%) Ansible
2 3 (11.11%) Puppet
Vendors
1 16 (59.26%) Microsoft
2 1 (3.70%) Google
2 1 (3.70%) SAP
2 1 (3.70%) Zend
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