The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 86 99 123
Rank change year-on-year
+13 +24
Contract jobs citing Digital Marketing 58 50 7
As % of all contract IT jobs located in the South West 1.95% 1.55% 0.27%
As % of the Processes & Methodologies category 2.40% 2.06% 0.36%
Number of daily rates quoted 54 39 4
Average daily rate £371 £375 £270
Average daily rate % change year-on-year
-1.00% +38.88%
90% offered a daily rate of more than £313 £275 £152
10% offered a daily rate of more than £425 £505 £420
UK excluding London average daily rate £350 £375 £310
% change year-on-year
-6.66% +20.96%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £48.00 £18.00 £17.50
% change year-on-year
+166.66% +2.85%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South West region.

Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2415 2429 1925
As % of all contract IT jobs located in the South West 81.07% 75.34% 74.15%
Number of daily rates quoted 1674 1599 1213
Average daily rate £380 £405 £375
Average daily rate % change year-on-year
-6.17% +8.00%
90% offered a daily rate of more than £285 £288 £250
10% offered a daily rate of more than £500 £550 £500
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 128 108 97
Average hourly rate £42.50 £36.40 £27.00
Average hourly rate % change year-on-year
+16.75% +34.81%
90% offered a hourly rate of more than £20.63 £16.00 £12.50
10% offered a hourly rate of more than £57.00 £46.50 £37.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Digital Marketing
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the South West

Digital Marketing
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the South West region.

Digital Marketing Daily Rate Trend in the South West

Digital Marketing
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the South West region over the 3 months to 10 February 2016.

Digital Marketing Daily Rate Histogram in the South West

Digital Marketing
Hourly Rate Trend in the South West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the South West region.

Digital Marketing Hourly Rate Trend in the South West

Digital Marketing
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the South West region over the 3 months to 10 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +11 30 £375 +3.44% 25
Somerset +9 14 £360 -12.72% 15
Gloucestershire +13 7 £410 +2.50% 13
Wiltshire -3 4 £394 +26.00% 2
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 10 February 2016, IT contractor jobs across the South West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 96 (100.00%) Marketing
2 90 (93.75%) Finance
3 85 (88.54%) Manufacturing
3 85 (88.54%) Programme Management
3 85 (88.54%) Electronics
3 85 (88.54%) Telecoms
3 85 (88.54%) SAP
3 85 (88.54%) Business Intelligence
3 85 (88.54%) SAP Oil and Gas
4 38 (39.58%) Agile Software Development
5 25 (26.04%) SQL Server
6 22 (22.92%) SQL
7 16 (16.67%) E-Commerce
8 15 (15.63%) JavaScript
8 15 (15.63%) Scrum
9 14 (14.58%) HTML
9 14 (14.58%) CSS
9 14 (14.58%) PRINCE2
9 14 (14.58%) Microsoft
10 13 (13.54%) Java
11 12 (12.50%) Oracle
11 12 (12.50%) Amazon AWS
11 12 (12.50%) Waterfall
12 11 (11.46%) Ruby
12 11 (11.46%) OO
13 10 (10.42%) OOD
13 10 (10.42%) ETL
13 10 (10.42%) jQuery
14 9 (9.38%) BDD
14 9 (9.38%) QA

Digital Marketing
Top Related IT Skills in the South West by Category

For the 6 months to 10 February 2016, IT contractor jobs across the South West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (4.17%) SharePoint
2 3 (3.13%) Apache
2 3 (3.13%) Node.js
3 2 (2.08%) Confluence
3 2 (2.08%) IBM Notes
3 2 (2.08%) Skype for Business
4 1 (1.04%) Adobe Experience Manager
4 1 (1.04%) SharePoint 2013
4 1 (1.04%) Tomcat
4 1 (1.04%) Umbraco
4 1 (1.04%) WebLogic
Applications
1 5 (5.21%) MS Visio
2 2 (2.08%) MS Office
2 2 (2.08%) Photoshop
3 1 (1.04%) MS Excel
Business Applications
1 85 (88.54%) SAP Oil and Gas
2 5 (5.21%) Dynamics AX
3 2 (2.08%) Dynamics CRM
3 2 (2.08%) SAP PM
Cloud Services
1 12 (12.50%) Amazon AWS
2 5 (5.21%) Office 365
3 1 (1.04%) IaaS
3 1 (1.04%) Microsoft Azure
3 1 (1.04%) PaaS
Communications & Networking
1 2 (2.08%) Skype
2 1 (1.04%) Firewall
2 1 (1.04%) TCP/IP
Database & Business Intelligence
1 25 (26.04%) SQL Server
2 8 (8.33%) Big Data
2 8 (8.33%) Data Warehouse
3 7 (7.29%) Oracle Database
3 7 (7.29%) SQL Server 2008
3 7 (7.29%) SQL Server Integration Services
4 4 (4.17%) RDBMS
4 4 (4.17%) Relational Database
5 3 (3.13%) SQL Server 2012
5 3 (3.13%) SQL Server Analysis Services
5 3 (3.13%) SQL Server Reporting Services
6 2 (2.08%) OLAP
6 2 (2.08%) OLAP Cube
6 2 (2.08%) QlikView
7 1 (1.04%) Apache Cassandra
7 1 (1.04%) DB2
7 1 (1.04%) Informix
7 1 (1.04%) NoSQL
7 1 (1.04%) Oracle Database 12c
7 1 (1.04%) SQL Server 2014
Development Applications
1 7 (7.29%) Visual Studio
2 5 (5.21%) Selenium
3 4 (4.17%) JIRA
3 4 (4.17%) WebDriver
4 3 (3.13%) Jenkins
5 2 (2.08%) Axure RP
5 2 (2.08%) Cucumber
5 2 (2.08%) Git (software)
6 1 (1.04%) Atlassian Bamboo
6 1 (1.04%) FitNesse
6 1 (1.04%) JUnit
6 1 (1.04%) Maven
6 1 (1.04%) Mockito
6 1 (1.04%) PhantomJS
6 1 (1.04%) TeamCity
6 1 (1.04%) WATIR
General
1 96 (100.00%) Marketing
2 90 (93.75%) Finance
3 85 (88.54%) Electronics
3 85 (88.54%) Manufacturing
3 85 (88.54%) Telecoms
4 7 (7.29%) Retail
5 5 (5.21%) Banking
6 1 (1.04%) Advertising
6 1 (1.04%) Back Office
6 1 (1.04%) Brand Awareness
Job Titles
1 35 (36.46%) Developer
2 26 (27.08%) Analyst
3 20 (20.83%) Business Analyst
4 10 (10.42%) SQL Developer
5 8 (8.33%) .NET Developer
5 8 (8.33%) ASP.NET Developer
5 8 (8.33%) C# .NET Developer
5 8 (8.33%) C# ASP.NET Developer
5 8 (8.33%) C# Developer
5 8 (8.33%) Consultant
5 8 (8.33%) Senior Developer
5 8 (8.33%) Software Developer
6 7 (7.29%) .NET Software Developer
6 7 (7.29%) ASP.NET MVC Developer
6 7 (7.29%) C# Software Developer
6 7 (7.29%) Project Manager
6 7 (7.29%) Senior Software Developer
7 6 (6.25%) Senior .NET Developer
7 6 (6.25%) Senior C# Developer
7 6 (6.25%) SQL Server Developer
Libraries, Frameworks & Software Standards
1 14 (14.58%) CSS
1 14 (14.58%) HTML
2 10 (10.42%) jQuery
3 9 (9.38%) .NET
4 8 (8.33%) ASP.NET
5 7 (7.29%) ASP.NET MVC
5 7 (7.29%) JSON
5 7 (7.29%) Web Services
6 6 (6.25%) ASP.NET MVC 4
7 5 (5.21%) AngularJS
7 5 (5.21%) Spring
8 4 (4.17%) Hibernate
9 3 (3.13%) Ajax
9 3 (3.13%) Express
9 3 (3.13%) React
9 3 (3.13%) REST
9 3 (3.13%) RESTful
9 3 (3.13%) SOAP
10 2 (2.08%) Backbone.js
10 2 (2.08%) CSS3
Miscellaneous
1 5 (5.21%) User Experience
2 4 (4.17%) Analytical Skills
3 2 (2.08%) Digital Media
3 2 (2.08%) Driving Licence
3 2 (2.08%) NHS
4 1 (1.04%) Copywriting
4 1 (1.04%) Fintech
4 1 (1.04%) iPad
4 1 (1.04%) Mobile App
4 1 (1.04%) Reference Data
4 1 (1.04%) Social Media
Operating Systems
1 9 (9.38%) Linux
2 5 (5.21%) Android
2 5 (5.21%) Apple iOS
2 5 (5.21%) Windows
3 2 (2.08%) Unix
3 2 (2.08%) Windows 10
4 1 (1.04%) Amazon Linux
4 1 (1.04%) CentOS
4 1 (1.04%) Red Hat Enterprise Linux
4 1 (1.04%) Windows Server
Processes & Methodologies
1 85 (88.54%) Business Intelligence
1 85 (88.54%) Programme Management
2 38 (39.58%) Agile Software Development
3 16 (16.67%) E-Commerce
4 15 (15.63%) Scrum
5 14 (14.58%) PRINCE2
6 12 (12.50%) Waterfall
7 11 (11.46%) OO
8 10 (10.42%) ETL
8 10 (10.42%) OOD
9 9 (9.38%) BDD
9 9 (9.38%) MVC
10 8 (8.33%) TDD
11 7 (7.29%) High Availability
11 7 (7.29%) Migration
11 7 (7.29%) SDLC
12 6 (6.25%) Stakeholder Management
12 6 (6.25%) Test Scripting
13 5 (5.21%) Data Migration
13 5 (5.21%) User Acceptance Testing
Programming Languages
1 22 (22.92%) SQL
2 15 (15.63%) JavaScript
3 13 (13.54%) Java
4 11 (11.46%) Ruby
5 8 (8.33%) C#
5 8 (8.33%) Perl
6 7 (7.29%) Python
7 6 (6.25%) PL/SQL
7 6 (6.25%) T-SQL
8 1 (1.04%) Bash Shell
8 1 (1.04%) Shell Script
Qualifications
1 3 (3.13%) PRINCE2 Certification
2 2 (2.08%) SC Cleared
2 2 (2.08%) Security Cleared
3 1 (1.04%) Degree
3 1 (1.04%) ISEB
Quality Assurance & Compliance
1 9 (9.38%) QA
2 1 (1.04%) HL7
2 1 (1.04%) ISO 9001
System Software
1 2 (2.08%) Active Directory
Systems Management
1 1 (1.04%) Opscode Chef
1 1 (1.04%) Puppet
Vendors
1 85 (88.54%) SAP
2 14 (14.58%) Microsoft
3 12 (12.50%) Oracle
4 5 (5.21%) Salesforce.com
5 3 (3.13%) Adobe
6 2 (2.08%) Apple
6 2 (2.08%) Lotus
6 2 (2.08%) Red Hat
7 1 (1.04%) BEA
7 1 (1.04%) Civica
7 1 (1.04%) hybris
7 1 (1.04%) Sybase
7 1 (1.04%) VeriFone
7 1 (1.04%) WorldPay
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