The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 117 109 132
Rank change year-on-year
-8 +23
Contract jobs citing Digital Marketing 28 6 1
As % of all contract IT jobs located in the South West 0.85% 0.26% 0.032%
As % of the Processes & Methodologies category 1.15% 0.36% 0.047%
Number of daily rates quoted 26 5 1
Average daily rate
Keep up to 90%
of your Daily Rate
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£350 £565 £320
Average daily rate % change year-on-year
-38.05% +76.56%
UK excluding London average daily rate £375 £300 £310
% change year-on-year
+25.00% -3.22%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £44.73 - £17.50
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South West region.

Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2443 1656 2129
As % of all contract IT jobs located in the South West 73.81% 72.06% 68.81%
Number of daily rates quoted 1636 1128 1253
Average daily rate £388 £375 £375
Average daily rate % change year-on-year
+3.33% -
90% offered a daily rate of more than £275 £253 £250
10% offered a daily rate of more than £525 £500 £477
UK excluding London average daily rate £375 £365 £365
% change year-on-year
+2.73% -
Number of hourly rates quoted 83 88 151
Average hourly rate £32.50 £27.50 £29.00
Average hourly rate % change year-on-year
+18.18% -5.17%
90% offered a hourly rate of more than £15.50 £11.00 £13.00
10% offered a hourly rate of more than £42.50 £42.50 £47.50
UK excluding London average hourly rate £26.83 £30.00 £28.50
% change year-on-year
-10.56% +5.26%

Digital Marketing
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the South West

Digital Marketing
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the South West region.

Digital Marketing Daily Rate Trend in the South West

Digital Marketing
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the South West region over the 3 months to 1 October 2014.

Digital Marketing Daily Rate Histogram in the South West

Digital Marketing
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the South West region over the 3 months to 1 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol - 14 £363 - 5
Somerset - 7 £320 - 5
Gloucestershire -17 4 £375 +72.41% 4
Wiltshire -7 1 £325 -42.47% 3
Devon - - - - 3
Dorset - - - -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 1 October 2014, IT contractor jobs across the South West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 66 (100.00%) Marketing
2 59 (89.39%) Finance
3 54 (81.82%) Business Intelligence
4 53 (80.30%) SAP
4 53 (80.30%) Manufacturing
4 53 (80.30%) Electronics
4 53 (80.30%) Telecoms
4 53 (80.30%) DTV
4 53 (80.30%) Programme Management
4 53 (80.30%) SAP Oil and Gas
5 23 (34.85%) Java
6 22 (33.33%) SQL
7 19 (28.79%) Agile Software Development
8 18 (27.27%) Web Services
9 16 (24.24%) CSS
9 16 (24.24%) .NET
10 15 (22.73%) HTML
11 14 (21.21%) C#
11 14 (21.21%) Scrum
11 14 (21.21%) jQuery
12 13 (19.70%) TDD
12 13 (19.70%) SQL Server
12 13 (19.70%) Linux
13 12 (18.18%) JavaScript
14 11 (16.67%) Spring
14 11 (16.67%) Amazon AWS
15 10 (15.15%) Google
16 9 (13.64%) Software Engineering
16 9 (13.64%) J2EE
16 9 (13.64%) ASP.NET

Digital Marketing
Top Related IT Skills in the South West by Category

For the 6 months to 1 October 2014, IT contractor jobs across the South West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (10.61%) Tomcat
2 6 (9.09%) CMS
3 4 (6.06%) Mule
4 3 (4.55%) SharePoint
4 3 (4.55%) IIS
5 2 (3.03%) Apache
5 2 (3.03%) BizTalk Server
5 2 (3.03%) SharePoint 2010
6 1 (1.52%) Lync
6 1 (1.52%) Blackberry Enterprise Server
6 1 (1.52%) MS Exchange
Applications
1 2 (3.03%) MS Excel
1 2 (3.03%) Photoshop
2 1 (1.52%) MS PowerPoint
2 1 (1.52%) MS Visio
Business Applications
1 53 (80.30%) SAP Oil and Gas
2 8 (12.12%) Google Analytics
3 5 (7.58%) WebTrends
4 2 (3.03%) Dynamics CRM
Cloud Services
1 11 (16.67%) Amazon AWS
2 4 (6.06%) SaaS
2 4 (6.06%) Amazon EC2
2 4 (6.06%) Cloud Computing
3 1 (1.52%) Microsoft Azure
3 1 (1.52%) PaaS
3 1 (1.52%) Office 365
3 1 (1.52%) CheetahMail
3 1 (1.52%) Pure360
Communications & Networking
1 1 (1.52%) Internet
1 1 (1.52%) SMS
1 1 (1.52%) HTTP
1 1 (1.52%) TCP/IP
Database & Business Intelligence
1 13 (19.70%) SQL Server
2 8 (12.12%) SQL Server 2008
3 7 (10.61%) SQL Server Integration Services
4 5 (7.58%) MySQL
4 5 (7.58%) SQL Server 2012
5 4 (6.06%) SQL Server 2005
6 3 (4.55%) Amazon DynamoDB
7 2 (3.03%) PostgreSQL
8 1 (1.52%) SQL Server Reporting Services
8 1 (1.52%) RDBMS
8 1 (1.52%) Oracle Database 10g
8 1 (1.52%) Oracle Reports
8 1 (1.52%) Oracle Database
8 1 (1.52%) Relational Database
Development Applications
1 6 (9.09%) Cucumber
2 5 (7.58%) Selenium
3 4 (6.06%) JUnit
3 4 (6.06%) Maven
3 4 (6.06%) WebDriver
4 3 (4.55%) FitNesse
4 3 (4.55%) WATIR
4 3 (4.55%) Jenkins
5 2 (3.03%) Visual Studio
5 2 (3.03%) JIRA
5 2 (3.03%) Hudson
5 2 (3.03%) Team Foundation Server
General
1 66 (100.00%) Marketing
2 59 (89.39%) Finance
3 53 (80.30%) Manufacturing
3 53 (80.30%) Electronics
3 53 (80.30%) Telecoms
4 1 (1.52%) Banking
4 1 (1.52%) Retail
Job Titles
1 36 (54.55%) Developer
2 16 (24.24%) Java Developer
3 5 (7.58%) .NET Developer
3 5 (7.58%) Java Software Engineer
3 5 (7.58%) Software Engineer
3 5 (7.58%) Analyst
4 4 (6.06%) Architect
4 4 (6.06%) Business Analyst
4 4 (6.06%) Tester
4 4 (6.06%) SQL Server Developer
4 4 (6.06%) C# Developer
4 4 (6.06%) PPC Specialist
4 4 (6.06%) SQL Developer
4 4 (6.06%) PPC Manager
4 4 (6.06%) PPC Analyst
4 4 (6.06%) C# .NET Developer
4 4 (6.06%) PPC Executive
5 3 (4.55%) Automated Tester
5 3 (4.55%) C# Web Developer
5 3 (4.55%) C# ASP.NET Developer
Libraries, Frameworks & Software Standards
1 18 (27.27%) Web Services
2 16 (24.24%) CSS
2 16 (24.24%) .NET
3 15 (22.73%) HTML
4 14 (21.21%) jQuery
5 11 (16.67%) Spring
6 9 (13.64%) J2EE
6 9 (13.64%) ASP.NET
7 8 (12.12%) RESTful
8 6 (9.09%) XML
8 6 (9.09%) JSON
9 5 (7.58%) ASP.NET MVC
9 5 (7.58%) REST
9 5 (7.58%) HTML5
9 5 (7.58%) SOAP
10 4 (6.06%) Servlets
10 4 (6.06%) LAMP
10 4 (6.06%) Hibernate
10 4 (6.06%) WCF
11 3 (4.55%) CSS3
Miscellaneous
1 53 (80.30%) DTV
2 6 (9.09%) Digital Media
3 4 (6.06%) NHS
4 2 (3.03%) Mobile App
4 2 (3.03%) User Experience
5 1 (1.52%) Open Source
5 1 (1.52%) FMCG
5 1 (1.52%) Social Media
5 1 (1.52%) Health Informatics
5 1 (1.52%) IPTV
5 1 (1.52%) Informatics
5 1 (1.52%) Computer Science
5 1 (1.52%) Blackberry
5 1 (1.52%) Management Information System
5 1 (1.52%) Analytical Skills
Operating Systems
1 13 (19.70%) Linux
2 6 (9.09%) Fedora
2 6 (9.09%) CentOS
3 2 (3.03%) Windows
3 2 (3.03%) Apple iOS
3 2 (3.03%) Android
4 1 (1.52%) Windows Server 2008
4 1 (1.52%) Red Hat Enterprise Linux
4 1 (1.52%) Solaris
4 1 (1.52%) UNIX
4 1 (1.52%) Windows Server 2012
Processes & Methodologies
1 54 (81.82%) Business Intelligence
2 53 (80.30%) Programme Management
3 19 (28.79%) Agile Software Development
4 14 (21.21%) Scrum
5 13 (19.70%) TDD
6 9 (13.64%) Software Engineering
7 8 (12.12%) E-Commerce
7 8 (12.12%) MVC
7 8 (12.12%) Analytics
8 7 (10.61%) BDD
8 7 (10.61%) SEO
9 5 (7.58%) Kanban
10 4 (6.06%) Pay per click
10 4 (6.06%) Continuous Integration
11 3 (4.55%) Software Testing
11 3 (4.55%) Project Management
11 3 (4.55%) PRINCE2
12 2 (3.03%) Agile Testing
12 2 (3.03%) SOA
12 2 (3.03%) ETL
Programming Languages
1 23 (34.85%) Java
2 22 (33.33%) SQL
3 14 (21.21%) C#
4 12 (18.18%) JavaScript
5 8 (12.12%) PHP
5 8 (12.12%) Ruby
6 6 (9.09%) Python
6 6 (9.09%) PL/SQL
7 5 (7.58%) PHP5
7 5 (7.58%) T-SQL
8 3 (4.55%) VB.NET
9 2 (3.03%) Perl
9 2 (3.03%) Bash Shell
10 1 (1.52%) XPath
Qualifications
1 5 (7.58%) ISEB
2 3 (4.55%) ISTQB
2 3 (4.55%) Degree
3 1 (1.52%) SC Cleared
3 1 (1.52%) Security Cleared
3 1 (1.52%) Oracle Certification
Quality Assurance & Compliance
1 3 (4.55%) QA
2 1 (1.52%) HL7
System Software
1 2 (3.03%) Active Directory
2 1 (1.52%) XenApp
2 1 (1.52%) vSphere
2 1 (1.52%) Hyper-V
2 1 (1.52%) VMware Infrastructure
Systems Management
1 1 (1.52%) Puppet
1 1 (1.52%) Opscode Chef
Vendors
1 53 (80.30%) SAP
2 10 (15.15%) Google
3 8 (12.12%) Oracle
4 6 (9.09%) JBoss
4 6 (9.09%) Microsoft
4 6 (9.09%) Red Hat
5 4 (6.06%) Facebook
6 2 (3.03%) Citrix
6 2 (3.03%) TIBCO
6 2 (3.03%) SmartFocus
6 2 (3.03%) Twitter
7 1 (1.52%) DevExpress
7 1 (1.52%) hybris
7 1 (1.52%) Rackspace
7 1 (1.52%) Unica
7 1 (1.52%) Zend
7 1 (1.52%) VMware
7 1 (1.52%) PeopleSoft
7 1 (1.52%) EMC
7 1 (1.52%) Avaya
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