The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the West Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 17 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Sep 2014
Same period 2013 Same period 2012
Google Analytics
Rank 94 - 110
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 1 0 4
As % of all contract IT jobs located in West Yorkshire 0.061% - 0.21%
As % of the Business Applications category 0.96% - 2.96%
Number of daily rates quoted 0 0 2
Average daily rate
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of your Daily Rate
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- - £283
UK excluding London average daily rate £280 £288 £225
% change year-on-year
-2.60% +27.77%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £24.25 £17.69 £18.00
% change year-on-year
+37.08% -1.72%
Google Analytics
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the West Yorkshire region.

Business Applications Category
West Yorkshire
Contract IT job ads with a match in the
Business Applications category
104 154 135
As % of all contract IT jobs located in West Yorkshire 6.36% 10.44% 7.10%
Number of daily rates quoted 51 92 60
Average daily rate £413 £375 £400
Average daily rate % change year-on-year
+10.00% -6.25%
90% offered a daily rate of more than £299 £236 £305
10% offered a daily rate of more than £521 £511 £510
UK excluding London average daily rate £425 £400 £438
% change year-on-year
+6.25% -8.57%
Number of hourly rates quoted 0 7 0
Average hourly rate - £45.00 -
UK excluding London average hourly rate £31.50 £17.69 £32.50
% change year-on-year
+78.06% -45.56%

Google Analytics
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the West Yorkshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in West Yorkshire

Google Analytics
Daily Rate Trend in West Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the West Yorkshire region.

Google Analytics Daily Rate Trend in West Yorkshire

Google Analytics
Contract Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the West Yorkshire region over the 3 months to 17 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds - 1 - - 1
Wakefield - - - -
Bingley - - - -
Google Analytics
Yorkshire

Google Analytics
Top 11 Related IT Skills in West Yorkshire

For the 6 months to 17 September 2014, IT contractor jobs across the West Yorkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 2 (100.00%) Google
1 2 (100.00%) Analytics
2 1 (50.00%) Mobile Banking
2 1 (50.00%) Statistics
2 1 (50.00%) Marketing
2 1 (50.00%) Social Media
2 1 (50.00%) Internet
2 1 (50.00%) WebTrends
2 1 (50.00%) Workflow
2 1 (50.00%) Finance
2 1 (50.00%) Banking

Google Analytics
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 17 September 2014, IT contractor jobs across the West Yorkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Business Applications
1 1 (50.00%) WebTrends
Communications & Networking
1 1 (50.00%) Internet
General
1 1 (50.00%) Marketing
1 1 (50.00%) Finance
1 1 (50.00%) Banking
Job Titles
1 1 (50.00%) Web Manager
1 1 (50.00%) Web Content Manager
1 1 (50.00%) Content Manager
1 1 (50.00%) Analyst
1 1 (50.00%) MI Analyst
Miscellaneous
1 1 (50.00%) Mobile Banking
1 1 (50.00%) Statistics
1 1 (50.00%) Social Media
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Workflow
Vendors
1 2 (100.00%) Google