The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the West Yorkshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 3 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
3 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 104 118 -
Rank change year-on-year
+14 -
Contract jobs citing Google Analytics 5 3 0
As % of all contract IT jobs located in West Yorkshire 0.25% 0.15% -
As % of the Cloud Services category 3.82% 3.70% -
Number of daily rates quoted 4 2 0
Median daily rate £375 £268 -
Median daily rate % change year-on-year
+40.18% -
UK excluding London median daily rate £350 £300 £300
% change year-on-year
+16.66% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.93 - £16.50
Google Analytics
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the West Yorkshire region.

Cloud Services Category
West Yorkshire
Contract IT job ads with a match in the
Cloud Services category
131 81 45
As % of all contract IT jobs located in West Yorkshire 6.48% 4.01% 2.52%
Number of daily rates quoted 88 47 22
Median daily rate £475 £300 £350
Median daily rate % change year-on-year
+58.33% -14.28%
90% offered a daily rate of more than £325 £275 £300
10% offered a daily rate of more than £650 £448 £408
UK excluding London median daily rate £435 £400 £400
% change year-on-year
+8.75% -
Number of hourly rates quoted 4 0 1
Median hourly rate £12.10 - £10.50
UK excluding London median hourly rate £19.61 £25.00 £14.00
% change year-on-year
-21.56% +78.57%

Google Analytics
Jobs Demand Trend in West Yorkshire

The demand trend of contract jobs across the West Yorkshire region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in West Yorkshire

Google Analytics
Daily Rate Trend in West Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the West Yorkshire region.

Google Analytics Daily Rate Trend in West Yorkshire

Google Analytics
Contract Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the West Yorkshire region over the 3 months to 3 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds -3 5 £375 +40.18% 6
Google Analytics
Yorkshire

Google Analytics
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 3 May 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Yorkshire region with a requirement for Google Analytics.

1 6 (100.00%) Google
1 6 (100.00%) Analytics
2 3 (50.00%) OmniGraffle
2 3 (50.00%) Axure RP
2 3 (50.00%) Agile Software Development
2 3 (50.00%) Competitor Analysis
2 3 (50.00%) Degree
2 3 (50.00%) Adobe
2 3 (50.00%) Benchmarking
2 3 (50.00%) SEO
2 3 (50.00%) Translating Business Requirements
2 3 (50.00%) User Experience
2 3 (50.00%) Adobe Creative Suite
3 2 (33.33%) Google Tag Manager
3 2 (33.33%) Visualisation
3 2 (33.33%) Web Development
3 2 (33.33%) Taxonomies
3 2 (33.33%) Data Visualisation
4 1 (16.67%) CSS3
4 1 (16.67%) Sass
4 1 (16.67%) LESS
4 1 (16.67%) Vagrant
4 1 (16.67%) Grunt
4 1 (16.67%) nginx
4 1 (16.67%) HTML5
4 1 (16.67%) CMS
4 1 (16.67%) HTML
4 1 (16.67%) JavaScript
4 1 (16.67%) PHP
4 1 (16.67%) CSS

Google Analytics
Top Related IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (16.67%) CMS
1 1 (16.67%) Drupal
1 1 (16.67%) nginx
1 1 (16.67%) WordPress
Applications
1 3 (50.00%) Adobe Creative Suite
1 3 (50.00%) OmniGraffle
Business Applications
1 1 (16.67%) Magento
Cloud Services
1 2 (33.33%) Google Tag Manager
2 1 (16.67%) AdWords
Development Applications
1 3 (50.00%) Axure RP
2 1 (16.67%) Git (software)
2 1 (16.67%) Grunt
2 1 (16.67%) Vagrant
General
1 1 (16.67%) Marketing
Job Titles
1 3 (50.00%) Designer
1 3 (50.00%) UX Designer
2 2 (33.33%) Analyst
3 1 (16.67%) Developer
3 1 (16.67%) Digital Analyst
3 1 (16.67%) Full Stack Developer
3 1 (16.67%) Magento Developer
3 1 (16.67%) SEO Analyst
Libraries, Frameworks & Software Standards
1 1 (16.67%) CSS
1 1 (16.67%) CSS3
1 1 (16.67%) HTML
1 1 (16.67%) HTML5
1 1 (16.67%) LESS
1 1 (16.67%) Sass
Miscellaneous
1 3 (50.00%) User Experience
2 2 (33.33%) Taxonomies
2 2 (33.33%) Visualisation
Processes & Methodologies
1 6 (100.00%) Analytics
2 3 (50.00%) Agile Software Development
2 3 (50.00%) Benchmarking
2 3 (50.00%) Competitor Analysis
2 3 (50.00%) SEO
2 3 (50.00%) Translating Business Requirements
3 2 (33.33%) Data Visualisation
3 2 (33.33%) Web Development
4 1 (16.67%) Continuous Integration
4 1 (16.67%) Digital Analytics
4 1 (16.67%) E-Commerce
Programming Languages
1 1 (16.67%) JavaScript
1 1 (16.67%) PHP
Qualifications
1 3 (50.00%) Degree
Vendors
1 6 (100.00%) Google
2 3 (50.00%) Adobe