The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the West Yorkshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 114 - -
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 1 0 0
As % of all contract IT jobs located in West Yorkshire 0.049% - -
As % of the Cloud Services category 0.69% - -
Number of daily rates quoted 1 0 0
Average daily rate £300 - -
UK excluding London average daily rate £331 £300 £300
% change year-on-year
+10.41% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £15.26
Google Analytics
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the West Yorkshire region.

Cloud Services Category
West Yorkshire
Contract IT job ads with a match in the
Cloud Services category
145 67 70
As % of all contract IT jobs located in West Yorkshire 7.13% 3.79% 4.50%
Number of daily rates quoted 108 51 50
Average daily rate £425 £400 £320
Average daily rate % change year-on-year
+6.25% +25.00%
90% offered a daily rate of more than £325 £303 £300
10% offered a daily rate of more than £600 £643 £456
UK excluding London average daily rate £420 £400 £400
% change year-on-year
+5.00% -
Number of hourly rates quoted 2 0 0
Average hourly rate £97.75 - -
UK excluding London average hourly rate £19.50 £22.50 £17.23
% change year-on-year
-13.35% +30.62%

Google Analytics
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the West Yorkshire region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in West Yorkshire

Google Analytics
Daily Rate Trend in West Yorkshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the West Yorkshire region.

Google Analytics Daily Rate Trend in West Yorkshire

Google Analytics
Contract Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the West Yorkshire region over the 3 months to 11 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds - 1 £300 - 3
Google Analytics
Yorkshire

Google Analytics
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 11 February 2016, IT contractor jobs across the West Yorkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 7 (100.00%) Google
1 7 (100.00%) Analytics
2 6 (85.71%) Vagrant
2 6 (85.71%) Grunt
2 6 (85.71%) Sass
2 6 (85.71%) LESS
2 6 (85.71%) AdWords
2 6 (85.71%) Continuous Integration
2 6 (85.71%) WordPress
2 6 (85.71%) Magento
2 6 (85.71%) Git (software)
2 6 (85.71%) HTML5
2 6 (85.71%) HTML
2 6 (85.71%) JavaScript
2 6 (85.71%) PHP
2 6 (85.71%) CSS
2 6 (85.71%) E-Commerce
2 6 (85.71%) SEO
2 6 (85.71%) CMS
3 5 (71.43%) MySQL
4 2 (28.57%) Marketing
5 1 (14.29%) Degree
5 1 (14.29%) Copywriting
5 1 (14.29%) Drupal
5 1 (14.29%) Digital Marketing
5 1 (14.29%) CSS3
5 1 (14.29%) Social Media
5 1 (14.29%) nginx
5 1 (14.29%) Multimedia
5 1 (14.29%) Web Design

Google Analytics
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 11 February 2016, IT contractor jobs across the West Yorkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (85.71%) CMS
1 6 (85.71%) WordPress
2 1 (14.29%) Drupal
2 1 (14.29%) nginx
Business Applications
1 6 (85.71%) Magento
Cloud Services
1 6 (85.71%) AdWords
Database & Business Intelligence
1 5 (71.43%) MySQL
Development Applications
1 6 (85.71%) Git (software)
1 6 (85.71%) Grunt
1 6 (85.71%) Vagrant
General
1 2 (28.57%) Marketing
2 1 (14.29%) Multimedia
Job Titles
1 6 (85.71%) Developer
2 5 (71.43%) Web Developer
3 3 (42.86%) Magento Developer
4 2 (28.57%) JavaScript Developer
4 2 (28.57%) MySQL Developer
4 2 (28.57%) PHP Developer
4 2 (28.57%) PHP Magento Developer
4 2 (28.57%) PHP MySQL Developer
4 2 (28.57%) PHP Web Developer
4 2 (28.57%) WordPress Developer
5 1 (14.29%) Digital Executive
5 1 (14.29%) Digital Marketing Executive
5 1 (14.29%) Full Stack Developer
5 1 (14.29%) Marketing Executive
Libraries, Frameworks & Software Standards
1 6 (85.71%) CSS
1 6 (85.71%) HTML
1 6 (85.71%) HTML5
1 6 (85.71%) LESS
1 6 (85.71%) Sass
2 1 (14.29%) CSS3
Miscellaneous
1 1 (14.29%) Copywriting
1 1 (14.29%) Social Media
Processes & Methodologies
1 7 (100.00%) Analytics
2 6 (85.71%) Continuous Integration
2 6 (85.71%) E-Commerce
2 6 (85.71%) SEO
3 1 (14.29%) Digital Marketing
3 1 (14.29%) Project Management
3 1 (14.29%) Web Design
Programming Languages
1 6 (85.71%) JavaScript
1 6 (85.71%) PHP
Qualifications
1 1 (14.29%) Degree
Vendors
1 7 (100.00%) Google
2 1 (14.29%) BEA