The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the West Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the West Yorkshire region.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Google Analytics
Rank 143 136 134
Rank change year-on-year
-7 -2
Permanent jobs citing Google Analytics 32 32 11
As % of all permanent IT jobs located in West Yorkshire 0.867% 0.990% 0.374%
As % of the Business Applications category 10.13% 13.56% 6.077%
Number of salaries quoted 27 24 10
Average salary £40,000 £31,500 £30,000
Average salary % change year-on-year
+26.98% +5.00%
90% offered a salary of more than £27,500 £25,750 £24,550
10% offered a salary of more than £55,000 £39,500 £35,750
UK excluding London average salary £30,000 £30,000 £30,000
All Business Applications
West Yorkshire
Permanent IT job ads with a match in the
Business Applications category
316 236 181
As % of all permanent IT jobs located in West Yorkshire 8.559% 7.304% 6.161%
Number of salaries quoted 259 128 129
Average salary £38,500 £42,500 £40,000
Average salary % change year-on-year
-9.41% +6.25%
90% offered a salary of more than £27,500 £31,000 £30,000
10% offered a salary of more than £51,500 £70,000 £67,500
UK excluding London average salary £47,500 £50,000 £50,000
% change year-on-year
-5.00% -
Google Analytics
Yorkshire

Google Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the West Yorkshire region as a proportion of the total demand within the Business Applications category.

West Yorkshire Google Analytics Jobs Demand Trend

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Yorkshire region.

West Yorkshire Google Analytics Salary Trend

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Yorkshire region over the 3 months to 21 May 2013.

West Yorkshire Google Analytics Salary Histogram

Google Analytics
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the West Yorkshire region over the 3 months to 21 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Leeds -8 26 £40,000 +26.98%
Bradford +2 1 - -
Halifax +2 1 £18,500 -
Google Analytics
Yorkshire

Google Analytics
Top 30 Related IT Skills

For the 6 months to 21 May 2013, IT jobs across the West Yorkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 66 (100.00%) Google
1 66 (100.00%) Analytics
2 64 (96.97%) Marketing
3 57 (86.36%) Omniture
4 55 (83.33%) SEO
5 49 (74.24%) Pay per click
6 47 (71.21%) SAS
7 46 (69.70%) Statistics
8 44 (66.67%) Degree
8 44 (66.67%) CHAID
9 43 (65.15%) Cluster Analysis
10 38 (57.58%) Microsoft
11 37 (56.06%) MS Office
12 36 (54.55%) Predictive Modelling
13 34 (51.52%) Regression Analysis
14 16 (24.24%) Finance
15 14 (21.21%) MS Excel
16 12 (18.18%) E-Commerce
17 9 (13.64%) Clementine
18 8 (12.12%) Data Analysis
18 8 (12.12%) CMS
18 8 (12.12%) SugarCRM
18 8 (12.12%) WordPress
18 8 (12.12%) MySQL
18 8 (12.12%) Crystal Reports
18 8 (12.12%) Adobe
18 8 (12.12%) Magento
18 8 (12.12%) Moodle
19 7 (10.61%) Marketing Analytics
20 6 (9.091%) Digital Marketing

Google Analytics
Top Related IT Skills by Category

For the 6 months to 21 May 2013, IT jobs across the West Yorkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Development
1 5 (7.576%) HTML
1 5 (7.576%) CSS
2 4 (6.061%) XML
2 4 (6.061%) XHTML
2 4 (6.061%) LAMP
2 4 (6.061%) jQuery
2 4 (6.061%) Zend Framework
3 1 (1.515%) ASP
Application Platforms
1 47 (71.21%) SAS
2 8 (12.12%) CMS
2 8 (12.12%) SugarCRM
2 8 (12.12%) WordPress
2 8 (12.12%) Magento
2 8 (12.12%) Moodle
3 4 (6.061%) Apache
Applications
1 37 (56.06%) MS Office
2 14 (21.21%) MS Excel
3 4 (6.061%) MS PowerPoint
Business Applications
1 3 (4.545%) WebTrends
Communications & Networking
1 4 (6.061%) DNS
2 2 (3.030%) HTTP
Database & Business Intelligence
1 9 (13.64%) Clementine
2 8 (12.12%) MySQL
2 8 (12.12%) Crystal Reports
3 4 (6.061%) Data Mining
3 4 (6.061%) Data Warehouse
Development Applications
1 4 (6.061%) Git (software)
General
1 64 (96.97%) Marketing
2 16 (24.24%) Finance
3 4 (6.061%) Retail
4 2 (3.030%) Advertising
5 1 (1.515%) Games
Job Titles
1 58 (87.88%) Analyst
2 45 (68.18%) Marketing Analyst
3 11 (16.67%) SAS Analyst
4 10 (15.15%) SAS Marketing Analyst
5 5 (7.576%) SEO Analyst
5 5 (7.576%) Senior Analyst
6 4 (6.061%) Systems Analyst
6 4 (6.061%) Data Analyst
7 3 (4.545%) Web Analyst
7 3 (4.545%) Report Analyst
8 2 (3.030%) E-Commerce Manager
9 1 (1.515%) SEO Specialist
9 1 (1.515%) Senior Marketing Analyst
9 1 (1.515%) IT Graduate
9 1 (1.515%) Graduate
Miscellaneous
1 46 (69.70%) Statistics
2 4 (6.061%) Foreign Exchange (FX)
2 4 (6.061%) Management Information System
3 2 (3.030%) Mathematics
3 2 (3.030%) Social Media
4 1 (1.515%) Copywriting
4 1 (1.515%) Social Network
Operating Systems
1 4 (6.061%) Windows
1 4 (6.061%) Linux
Processes & Methodologies
1 66 (100.00%) Analytics
2 55 (83.33%) SEO
3 49 (74.24%) Pay per click
4 44 (66.67%) CHAID
5 43 (65.15%) Cluster Analysis
6 36 (54.55%) Predictive Modelling
7 34 (51.52%) Regression Analysis
8 12 (18.18%) E-Commerce
9 8 (12.12%) Data Analysis
10 7 (10.61%) Marketing Analytics
11 6 (9.091%) Digital Marketing
12 4 (6.061%) Data Modelling
12 4 (6.061%) ETL
12 4 (6.061%) OO
12 4 (6.061%) CRM
12 4 (6.061%) Project Management
12 4 (6.061%) Web Development
12 4 (6.061%) Data Entry
13 3 (4.545%) Online Marketing
14 2 (3.030%) Marketing Strategy
Programming Languages
1 5 (7.576%) JavaScript
1 5 (7.576%) PHP
Qualifications
1 44 (66.67%) Degree
Quality Assurance & Compliance
1 4 (6.061%) PCI DSS
System Software
1 4 (6.061%) Active Directory
Vendors
1 66 (100.00%) Google
2 57 (86.36%) Omniture
3 38 (57.58%) Microsoft
4 8 (12.12%) Adobe
5 4 (6.061%) Zend
5 4 (6.061%) Spiceworks
6 3 (4.545%) Hitwise
6 3 (4.545%) Twitter
7 2 (3.030%) Facebook
8 1 (1.515%) Epiphany
Leeds, West Yorkshire
You should be able to demonstrate successful SEO campaigns and have used Google analytics to measure and improve optimisation... As SEO Specialist you will help devise SEO Strategy...
Senitor Associates
Salary: £25000 - £30000 per annum + Benefits
Posted: 17 May 2013
Leeds, West Yorkshire
Analysis of website usage, SEO and PPC campaigns. CHAID/Regression analysis, profiling, segmentation and mapping... Essential skills: Degree educated in a Mathematical/Statistics discipline. Programming in SAS. Knowledge...
4it Recruitment Ltd
Salary: Up to £40,000 per annum
Posted: 14 May 2013