The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the West Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the West Yorkshire region.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 186 144 137
Rank change year-on-year
-42 -7
Permanent jobs citing Google Analytics 20 31 36
As % of all permanent IT jobs located in West Yorkshire 0.41% 0.88% 1.04%
As % of the Business Applications category 10.05% 12.70% 16.07%
Number of salaries quoted 5 30 30
Average salary £26,500 £27,500 £31,500
Average salary % change year-on-year
-3.63% -12.69%
90% offered a salary of more than £20,800 £21,000 £23,900
10% offered a salary of more than £42,500 £40,000 £35,000
UK excluding London average salary £31,500 £30,000 £31,500
% change year-on-year
+5.00% -4.76%
Business Applications Category
West Yorkshire
Permanent IT job ads with a match in the
Business Applications category
199 244 224
As % of all permanent IT jobs located in West Yorkshire 4.09% 6.91% 6.50%
Number of salaries quoted 126 200 192
Average salary £44,000 £41,000 £37,500
Average salary % change year-on-year
+7.31% +9.33%
90% offered a salary of more than £30,000 £29,000 £29,500
10% offered a salary of more than £58,750 £53,400 £57,000
UK excluding London average salary £50,000 £47,500 £48,500
% change year-on-year
+5.26% -2.06%
Google Analytics
Yorkshire

Google Analytics
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the West Yorkshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in West Yorkshire

Google Analytics
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the West Yorkshire region.

Google Analytics Salary Trend in West Yorkshire

Google Analytics
Salary Histogram in West Yorkshire

This chart provides a salary histogram for IT jobs citing Google Analytics across the West Yorkshire region over the 3 months to 23 July 2014.

Google Analytics Salary Histogram in West Yorkshire

Google Analytics
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the West Yorkshire region over the 3 months to 23 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds -37 20 £26,500 -3.63%
Google Analytics
Yorkshire

Google Analytics
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 23 July 2014, IT jobs across the West Yorkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 26 (100.00%) Google
1 26 (100.00%) Analytics
2 20 (76.92%) Marketing
3 19 (73.08%) SEO
4 18 (69.23%) Pay per click
5 16 (61.54%) Digital Marketing
5 16 (61.54%) Advertising
6 15 (57.69%) Web Marketing
7 14 (53.85%) Time Management
7 14 (53.85%) Competitor Analysis
8 8 (30.77%) Ajax
8 8 (30.77%) Omniture
8 8 (30.77%) jQuery
8 8 (30.77%) HTML
8 8 (30.77%) JavaScript
8 8 (30.77%) XML
8 8 (30.77%) CSS
9 7 (26.92%) JSP
9 7 (26.92%) DOM
9 7 (26.92%) XHTML
9 7 (26.92%) E-Commerce
9 7 (26.92%) MooTools
9 7 (26.92%) Ext JS
9 7 (26.92%) Android
9 7 (26.92%) iPad
9 7 (26.92%) Dojo
9 7 (26.92%) Web Analytics
9 7 (26.92%) Coremetrics
9 7 (26.92%) Mobile App
10 4 (15.38%) Content Management

Google Analytics
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 23 July 2014, IT jobs across the West Yorkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (11.54%) WebSphere
2 1 (3.85%) WordPress
2 1 (3.85%) IIS
Applications
1 1 (3.85%) Photoshop
1 1 (3.85%) MS Excel
Business Applications
1 1 (3.85%) Dynamics AX
Communications & Networking
1 1 (3.85%) HTTP
Database & Business Intelligence
1 1 (3.85%) SQL Server
1 1 (3.85%) NoSQL
General
1 20 (76.92%) Marketing
2 16 (61.54%) Advertising
3 1 (3.85%) Retail
Job Titles
1 16 (61.54%) PPC Specialist
1 16 (61.54%) PPC Manager
1 16 (61.54%) PPC Analyst
1 16 (61.54%) PPC Executive
2 4 (15.38%) Designer
2 4 (15.38%) Senior Designer
2 4 (15.38%) Lead Designer
2 4 (15.38%) Web Designer
2 4 (15.38%) Senior Web Designer
3 3 (11.54%) Web Manager
3 3 (11.54%) Web Content Manager
3 3 (11.54%) Content Manager
4 1 (3.85%) Head of Search
4 1 (3.85%) SEO Manager
4 1 (3.85%) Developer
4 1 (3.85%) Web Developer
Libraries, Frameworks & Software Standards
1 8 (30.77%) HTML
1 8 (30.77%) CSS
1 8 (30.77%) XML
1 8 (30.77%) Ajax
1 8 (30.77%) jQuery
2 7 (26.92%) MooTools
2 7 (26.92%) Ext JS
2 7 (26.92%) XHTML
2 7 (26.92%) DOM
2 7 (26.92%) JSP
2 7 (26.92%) Dojo
3 4 (15.38%) Flash
3 4 (15.38%) JSTL
4 1 (3.85%) RESTful
4 1 (3.85%) HTML5
4 1 (3.85%) Web Services
4 1 (3.85%) XSLT
4 1 (3.85%) .NET
4 1 (3.85%) ASP.NET
4 1 (3.85%) COM
Miscellaneous
1 7 (26.92%) iPad
1 7 (26.92%) Mobile App
2 3 (11.54%) Social Media
Operating Systems
1 7 (26.92%) Android
2 1 (3.85%) Windows
Processes & Methodologies
1 26 (100.00%) Analytics
2 19 (73.08%) SEO
3 18 (69.23%) Pay per click
4 16 (61.54%) Digital Marketing
5 15 (57.69%) Web Marketing
6 14 (53.85%) Time Management
6 14 (53.85%) Competitor Analysis
7 7 (26.92%) Web Analytics
7 7 (26.92%) E-Commerce
8 4 (15.38%) Project Management
8 4 (15.38%) Content Management
8 4 (15.38%) Enterprise Content Management
8 4 (15.38%) Use Case
9 3 (11.54%) B2B
9 3 (11.54%) Web Design
10 1 (3.85%) Risk Assessment
10 1 (3.85%) BDD
10 1 (3.85%) Web Development
Programming Languages
1 8 (30.77%) JavaScript
2 1 (3.85%) PHP
2 1 (3.85%) SQL
2 1 (3.85%) C#
Vendors
1 26 (100.00%) Google
2 8 (30.77%) Omniture
3 7 (26.92%) Coremetrics
4 3 (11.54%) ATG
5 1 (3.85%) Microsoft
5 1 (3.85%) Sony