The first table below looks at the demand for Customer Insight skills in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Customer Insight over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Berkshire region.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Customer Insight
Rank 218 218 206
Rank change year-on-year
0 -12
Permanent jobs citing Customer Insight 5 8 18
As % of all permanent IT jobs located in Berkshire 0.084% 0.15% 0.29%
As % of the Processes & Methodologies category 0.11% 0.20% 0.40%
Number of salaries quoted 1 8 16
Average salary £33,500 £40,000 £51,500
Average salary % change year-on-year
-16.25% -22.33%
UK excluding London average salary £40,000 £40,000 £45,000
% change year-on-year
- -11.11%
Processes & Methodologies Category
Berkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4457 3919 4454
As % of all permanent IT jobs located in Berkshire 74.64% 72.64% 71.69%
Number of salaries quoted 3180 2946 3790
Average salary £48,750 £45,500 £45,000
Average salary % change year-on-year
+7.14% +1.11%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £70,000 £67,500 £65,000
UK excluding London average salary £42,500 £40,000 £40,052
% change year-on-year
+6.25% -0.12%
Customer Insight
South East

Customer Insight
Jobs Demand Trend in Berkshire

This chart provides a 3-month moving total of permanent IT jobs citing Customer Insight across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Customer Insight Jobs Demand Trend in Berkshire

Customer Insight
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Customer Insight across the Berkshire region.

Customer Insight Salary Trend in Berkshire

Customer Insight
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Customer Insight within the Berkshire region over the 3 months to 16 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Maidenhead - 2 - -
Reading -1 1 - - 1
Slough - 1 - -
Wokingham - 1 £33,500 -
Customer Insight
South East

Customer Insight
Top 30 Related IT Skills in Berkshire

For the 6 months to 16 April 2014, IT jobs across the Berkshire region citing Customer Insight also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Customer Insight.

1 10 (50.00%) Marketing
2 9 (45.00%) SAS
3 8 (40.00%) Statistical Modelling
4 7 (35.00%) Legal
5 6 (30.00%) SPSS
5 6 (30.00%) CHAID
5 6 (30.00%) Photoshop
5 6 (30.00%) HTML
5 6 (30.00%) JavaScript
5 6 (30.00%) PHP
5 6 (30.00%) CSS
5 6 (30.00%) XML
5 6 (30.00%) Logistic Regression
5 6 (30.00%) Credit Risk
5 6 (30.00%) Usability Testing
5 6 (30.00%) SAS Macro
5 6 (30.00%) Base SAS
5 6 (30.00%) User Experience Design
5 6 (30.00%) HTML5
5 6 (30.00%) Axure RP
5 6 (30.00%) Waterfall
5 6 (30.00%) User Stories
5 6 (30.00%) Propensity Modelling
5 6 (30.00%) Customer Segmentation
5 6 (30.00%) Digital Media
6 5 (25.00%) Marketing Strategy
6 5 (25.00%) Data Analysis
6 5 (25.00%) SQL
7 4 (20.00%) Analytics
8 3 (15.00%) E-Commerce

Customer Insight
Top Related IT Skills in Berkshire by Category

For the 6 months to 16 April 2014, IT jobs across the Berkshire region citing Customer Insight also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Customer Insight. Up to 20 skills are shown per category.

Application Platforms
1 9 (45.00%) SAS
Applications
1 6 (30.00%) Photoshop
1 6 (30.00%) SPSS
2 1 (5.00%) MS Excel
Database & Business Intelligence
1 6 (30.00%) Base SAS
2 1 (5.00%) SQL Server
2 1 (5.00%) Data Mining
Development Applications
1 6 (30.00%) Axure RP
General
1 10 (50.00%) Marketing
2 7 (35.00%) Legal
3 2 (10.00%) Games
3 2 (10.00%) Telecoms
4 1 (5.00%) Finance
4 1 (5.00%) Retail
Job Titles
1 9 (45.00%) Analyst
2 5 (25.00%) Information Architect
2 5 (25.00%) SAS Analyst
2 5 (25.00%) Architect
2 5 (25.00%) User Experience Architect
3 2 (10.00%) Customer Analyst
3 2 (10.00%) Insight Analyst
3 2 (10.00%) Customer Insight Analyst
3 2 (10.00%) Senior SAS Analyst
3 2 (10.00%) Senior Analyst
4 1 (5.00%) Data Analyst
4 1 (5.00%) Systems Analyst
4 1 (5.00%) Account Manager
4 1 (5.00%) Marketing Analyst
4 1 (5.00%) Process Manager
4 1 (5.00%) Business Manager
4 1 (5.00%) Web Analyst
4 1 (5.00%) Business Intelligence Manager
4 1 (5.00%) Customer Insight Manager
Libraries, Frameworks & Software Standards
1 6 (30.00%) HTML
1 6 (30.00%) CSS
1 6 (30.00%) XML
1 6 (30.00%) HTML5
2 1 (5.00%) ATL
Miscellaneous
1 6 (30.00%) Credit Risk
1 6 (30.00%) Digital Media
2 1 (5.00%) Handset
2 1 (5.00%) Social Media
Operating Systems
1 1 (5.00%) Windows
1 1 (5.00%) Windows Server 2003
1 1 (5.00%) Windows Server 2008
Processes & Methodologies
1 8 (40.00%) Statistical Modelling
2 6 (30.00%) User Stories
2 6 (30.00%) Propensity Modelling
2 6 (30.00%) Customer Segmentation
2 6 (30.00%) CHAID
2 6 (30.00%) Logistic Regression
2 6 (30.00%) Usability Testing
2 6 (30.00%) User Experience Design
2 6 (30.00%) Waterfall
3 5 (25.00%) Data Analysis
3 5 (25.00%) Marketing Strategy
4 4 (20.00%) Analytics
5 3 (15.00%) E-Commerce
6 2 (10.00%) Business Intelligence
7 1 (5.00%) B2B
7 1 (5.00%) Customer Analytics
7 1 (5.00%) Logistics
7 1 (5.00%) eTOM
7 1 (5.00%) Strategic Management
7 1 (5.00%) Web Analytics
Programming Languages
1 6 (30.00%) JavaScript
1 6 (30.00%) PHP
1 6 (30.00%) SAS Macro
2 5 (25.00%) SQL
3 1 (5.00%) VBA
Qualifications
1 1 (5.00%) Degree
Quality Assurance & Compliance
1 1 (5.00%) Sarbanes-Oxley
1 1 (5.00%) ISO 14001
1 1 (5.00%) ISO/IEC 27001
System Software
1 1 (5.00%) Active Directory
1 1 (5.00%) Terminal Server
Vendors
1 1 (5.00%) Oracle
1 1 (5.00%) Citrix