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This section looks at the prevalence of the term 'Marketing' in IT jobs within the Berkshire region together with a comparison to our General terms category. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the last 3 months to 12 May 2008 with a comparison to the same period last year.

LinkMarketing
Location
3 months to 12 May 2008Same period last year
Rank2532
Rank change on same period last yearUp+7
Matching permanent IT job ads693635
As % of all UK permanent IT job ads sampled0.334 %0.282 %
As % of the category below14.43 %10.49 %
Salaries quoted561442
Average minimum salary£40,365£39,579
Average salary£43,297£42,023
% change on same period last year+3.03 %
Average maximum salary£46,229£44,467
UK excluding London average salary£36,961£39,010
% change on same period last year-5.25 %
General BerkshireGeneral
Berkshire
Matching permanent IT job ads48036053
As % of all UK permanent IT job ads sampled2.315 %2.690 %
Salaries quoted37744664
Average minimum salary£39,941£41,946
Average salary£43,145£45,289
% change on same period last year-4.73 %
Average maximum salary£46,349£48,632
UK excluding London average salary£40,629£42,019
% change on same period last year-3.30 %
Marketing South EastMarketing
South East

Marketing
Demand Trend

The chart provides a 3-month moving total starting in 2004 of permanent IT jobs ads citing Marketing across the Berkshire region as a proportion of the total demand within the General category.

Berkshire Marketing Demand Trend

Marketing
Salary Trend

The chart provides the 3-month moving average for salaries quoted in permanent IT jobs ads citing Marketing across the Berkshire region.

Berkshire Marketing Salary Trend

Marketing
Salary Histogram

The chart provides a salary histogram for IT jobs citing Marketing across the Berkshire region over the past 3 months.

Berkshire Marketing Salary Histogram

Marketing
Job Locations

This section looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the Berkshire region over the past 3 months.

RankLocationRank Change
on Same Period
Last Last
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
1ReadingUp+34145£42,455+21.36 %
2SloughUp+39133£41,042-12.45 %
3NewburyUp+2855£42,059+27.45 %
4BracknellUp+2751£36,432-17.96 %
5WindsorNo change014£37,643-11.05 %
6MaidenheadUp+313£44,045+20.18 %
7WokinghamDown-1810£35,250-1.02 %
Marketing South EastMarketing
South East

Marketing
Top 30 Related IT Skills

Over the past 6 months permanent IT jobs across the Berkshire region citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled citing Marketing.

1229 (18.69 %)Finance
2222 (18.12 %)SQL
3189 (15.43 %)Telecoms
4179 (14.61 %)CRM
5148 (12.08 %)HTML
6117 (9.551 %)Retail
7116 (9.469 %)Siebel
8115 (9.388 %).NET
8115 (9.388 %)Degree
9111 (9.061 %)CSS
10106 (8.653 %)SAS
10106 (8.653 %)Project Management
11103 (8.408 %)JavaScript
1296 (7.837 %)Direct Marketing
1390 (7.347 %)ASP.NET
1489 (7.265 %)C#
1587 (7.102 %)SQL Server
1587 (7.102 %)Microsoft
1682 (6.694 %)XML
1779 (6.449 %)Unix
1876 (6.204 %)Oracle
1975 (6.122 %)Billing
2073 (5.959 %)E-Commerce
2171 (5.796 %)Internet
2269 (5.633 %)MS Excel
2367 (5.469 %)Product Marketing
2463 (5.143 %)Java
2559 (4.816 %)Banking
2559 (4.816 %)Business Development
2658 (4.735 %)Windows

Marketing
Top Related IT Skills by Category

Over the past 6 months permanent IT jobs across the Berkshire region citing Marketing also mentioned the following skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled citing Marketing. Up to 20 skills are shown per category.

Application Development
1148 (12.08 %)HTML
2115 (9.388 %).NET
3111 (9.061 %)CSS
490 (7.347 %)ASP.NET
582 (6.694 %)XML
642 (3.429 %)ASP
734 (2.776 %)XHTML
734 (2.776 %)J2EE
824 (1.959 %)XSL
918 (1.469 %)JSP
1013 (1.061 %)WebServices
1112 (0.980 %)AJAX
1211 (0.898 %)WebSphere
1211 (0.898 %)OLE
1310 (0.816 %)XSLT
149 (0.735 %)J2ME
149 (0.735 %)Adobe Flex
158 (0.653 %)WAP
158 (0.653 %)ODBC
165 (0.408 %)COM
Application Platforms
1106 (8.653 %)SAS
215 (1.224 %)CMS
311 (0.898 %)WebLogic
49 (0.735 %)JBoss
58 (0.653 %)IIS
65 (0.408 %)ColdFusion
65 (0.408 %)Flash Media Server
73 (0.245 %)Apache
82 (0.163 %)Tomcat
82 (0.163 %)SharePoint
82 (0.163 %)MS Exchange
82 (0.163 %)BizTalk Server
82 (0.163 %)Commerce Server
82 (0.163 %)Content Management Server
82 (0.163 %)ColdFusion MX
91 (0.082 %)NetWeaver
Applications
169 (5.633 %)MS Excel
257 (4.653 %)MS Visio
348 (3.918 %)MS Office
436 (2.939 %)SPSS
533 (2.694 %)Photoshop
625 (2.041 %)MS PowerPoint
716 (1.306 %)Adobe Illustrator
811 (0.898 %)MS Project
96 (0.490 %)Fireworks
105 (0.408 %)InDesign
114 (0.327 %)CA Clarity
122 (0.163 %)Acrobat
122 (0.163 %)ImageReady
131 (0.082 %)QuarkXPress
131 (0.082 %)Adobe After Effects
131 (0.082 %)CINEMA 4D
Business Applications
111 (0.898 %)WebTrends
111 (0.898 %)Oracle CRM
28 (0.653 %)BPCS
35 (0.408 %)Pivotal CRM
44 (0.327 %)Axapta
44 (0.327 %)Navision
44 (0.327 %)Dynamics NAV
44 (0.327 %)Dynamics AX
44 (0.327 %)Movex
52 (0.163 %)Unica Affinium
52 (0.163 %)Google Analytics
52 (0.163 %)Microsoft CRM
52 (0.163 %)Summit
52 (0.163 %)SAP CRM
61 (0.082 %)SAP FI/CO
61 (0.082 %)Oracle Applications
61 (0.082 %)SAP CO
61 (0.082 %)SalesLogix
61 (0.082 %)SAP FI
61 (0.082 %)SAP HR
Communications & Networking
171 (5.796 %)Internet
253 (4.327 %)3G
316 (1.306 %)TCP/IP
415 (1.224 %)HTTP
514 (1.143 %)UMTS
613 (1.061 %)VoIP
712 (0.980 %)SMS
811 (0.898 %)GSM
910 (0.816 %)Wireless
109 (0.735 %)SS7
109 (0.735 %)Broadband
117 (0.571 %)LAN
117 (0.571 %)FTP
126 (0.490 %)Intranet
126 (0.490 %)Megaco
126 (0.490 %)MGCP
126 (0.490 %)WAN
126 (0.490 %)PSTN
126 (0.490 %)SNMP
135 (0.408 %)PBX
Database & Business Intelligence
187 (7.102 %)SQL Server
245 (3.673 %)BusinessObjects
328 (2.286 %)Base SAS
423 (1.878 %)MS Access
517 (1.388 %)MySQL
613 (1.061 %)Data Mining
710 (0.816 %)Datawarehouse
89 (0.735 %)Database Marketing
89 (0.735 %)SQL Server 2000
98 (0.653 %)DB2
98 (0.653 %)Informix
107 (0.571 %)SQL Server 2005
116 (0.490 %)SQL Server 7
116 (0.490 %)Oracle 8/8i
116 (0.490 %)RDBMS
125 (0.408 %)Ingres
134 (0.327 %)DTS
134 (0.327 %)ETL
134 (0.327 %)Oracle Reports
134 (0.327 %)SAP BW
Development Applications
151 (4.163 %)Flash
220 (1.633 %)Dreamweaver
35 (0.408 %)Visual Studio
43 (0.245 %)InstallShield
52 (0.163 %)Subversion
61 (0.082 %)PowerBuilder
General
1229 (18.69 %)Finance
2189 (15.43 %)Telecoms
3117 (9.551 %)Retail
475 (6.122 %)Billing
559 (4.816 %)Banking
645 (3.673 %)Health
744 (3.592 %)Pensions
841 (3.347 %)Insurance
933 (2.694 %)Interactive Media
1031 (2.531 %)Advertising
1127 (2.204 %)Financial Institution
1226 (2.122 %)Games
1324 (1.959 %)Education
1418 (1.469 %)Multimedia
1517 (1.388 %)Home Office
1517 (1.388 %)Graphic Design
1615 (1.224 %)Legal
1615 (1.224 %)Manufacturing
1711 (0.898 %)Automotive
1810 (0.816 %)Publishing
Job Titles
1235 (19.18 %)Analyst
2121 (9.878 %)Developer
398 (8.000 %)Product Manager
488 (7.184 %)Marketing Manager
587 (7.102 %)Consultant
678 (6.367 %)Project Manager
678 (6.367 %)Business Analyst
749 (4.000 %)Web Developer
848 (3.918 %)Account Manager
944 (3.592 %)SAS Analyst
1043 (3.510 %)Marketing Analyst
1138 (3.102 %)Senior Analyst
1235 (2.857 %)Applications Support
1332 (2.612 %)Web Designer
1431 (2.531 %)Technical Manager
1431 (2.531 %)Junior
1530 (2.449 %)Development Manager
1629 (2.367 %)Coordinator
1728 (2.286 %).NET Developer
1728 (2.286 %)Customer Analyst
Miscellaneous
142 (3.429 %)Statistics
230 (2.449 %)Handset
230 (2.449 %)Management Information System
328 (2.286 %)Mathematics
415 (1.224 %)Computer Science
415 (1.224 %)DTV
58 (0.653 %)Mainframe
67 (0.571 %)Streaming Video
67 (0.571 %)Firmware
67 (0.571 %)Web 2.0
67 (0.571 %)Data Integration
76 (0.490 %)PDA
76 (0.490 %)PMI
85 (0.408 %)Flash Lite
85 (0.408 %)Credit Risk
94 (0.327 %)Data Protection Act
94 (0.327 %)EPoS
94 (0.327 %)NHS
94 (0.327 %)W3C
94 (0.327 %)VAX
Operating Systems
179 (6.449 %)Unix
258 (4.735 %)Windows
333 (2.694 %)Linux
411 (0.898 %)Windows NT
59 (0.735 %)Windows XP
68 (0.653 %)Windows 2000
76 (0.490 %)VMS
76 (0.490 %)Mac OS X
82 (0.163 %)Solaris
Processes & Methodologies
1179 (14.61 %)CRM
2106 (8.653 %)Project Management
396 (7.837 %)Direct Marketing
473 (5.959 %)E-Commerce
567 (5.469 %)Product Marketing
659 (4.816 %)Business Development
752 (4.245 %)Business Intelligence
850 (4.082 %)Internet Marketing
947 (3.837 %)ERP
947 (3.837 %)PRINCE2
1044 (3.592 %)Business Analysis
1141 (3.347 %)Web Analytics
1141 (3.347 %)Web Development
1237 (3.020 %)UML
1335 (2.857 %)Content Management
1433 (2.694 %)Digital Marketing
1433 (2.694 %)Email Marketing
1532 (2.612 %)Use Case
1628 (2.286 %)SEO
1727 (2.204 %)Web Design
Programming Languages
1222 (18.12 %)SQL
2103 (8.408 %)JavaScript
389 (7.265 %)C#
463 (5.143 %)Java
549 (4.000 %)VB
645 (3.673 %)C
729 (2.367 %)ActionScript
825 (2.041 %)VB.NET
825 (2.041 %)PL/SQL
920 (1.633 %)VB6
920 (1.633 %)SAS Macro
1016 (1.306 %)PHP
1111 (0.898 %)C++
129 (0.735 %)VBA
138 (0.653 %)Transact-SQL
138 (0.653 %)Perl
146 (0.490 %)VBScript
155 (0.408 %)Python
163 (0.245 %)Korn
163 (0.245 %)Shell Script
Qualifications
1115 (9.388 %)Degree
212 (0.980 %)PMI Certification
212 (0.980 %)ISEB
212 (0.980 %)PRINCE2 Certification
311 (0.898 %)HND
47 (0.571 %)MCP
47 (0.571 %)PMP
47 (0.571 %)Microsoft Certification
55 (0.408 %)MCSE
55 (0.408 %)PRINCE2 Practitioner
63 (0.245 %)ACCA
63 (0.245 %)CIMA
72 (0.163 %)MCTS
72 (0.163 %)MCAD
72 (0.163 %)MCSD
81 (0.082 %)CCAB
81 (0.082 %)MBA
Quality Assurance & Compliance
131 (2.531 %)QA
212 (0.980 %)SLA
33 (0.245 %)Basel II
41 (0.082 %)GAAP
41 (0.082 %)Sarbanes-Oxley
System Software
114 (1.143 %)Active Directory
22 (0.163 %)MSMQ
Systems Management
15 (0.408 %)Legato
15 (0.408 %)Tivoli
Vendors
1116 (9.469 %)Siebel
287 (7.102 %)Microsoft
376 (6.204 %)Oracle
445 (3.673 %)Business Objects
529 (2.367 %)SAP
627 (2.204 %)Dell
721 (1.714 %)Chordiant
819 (1.551 %)Mapinfo
914 (1.143 %)Epiphany
1013 (1.061 %)Teradata
1013 (1.061 %)NetSuite
1013 (1.061 %)Tridion
1013 (1.061 %)Cognos
1112 (0.980 %)Unica
1211 (0.898 %)Omniture
1211 (0.898 %)Cisco
1211 (0.898 %)PeopleSoft
139 (0.735 %)ATG
139 (0.735 %)Coremetrics
147 (0.571 %)Alterian
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