The table below looks at the statistics for SEO skills in IT jobs advertised for the Birmingham region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 129 98 92
Rank change year-on-year
-31 -6
Permanent jobs citing SEO 1 20 18
As % of all permanent IT jobs located in Birmingham 0.050% 1.10% 1.08%
As % of the Processes & Methodologies category 0.060% 1.37% 1.49%
Number of salaries quoted 1 20 15
Average salary £30,000 £32,250 £28,000
Average salary % change year-on-year
-6.97% +15.17%
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
West Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Birmingham region.

Processes & Methodologies Category
Birmingham
Permanent IT job ads with a match in the
Processes & Methodologies category
1674 1456 1208
As % of all permanent IT jobs located in Birmingham 82.87% 79.78% 72.47%
Number of salaries quoted 1510 1280 1047
Average salary £43,000 £43,000 £45,000
Average salary % change year-on-year
- -4.44%
90% offered a salary of more than £30,000 £27,500 £30,000
10% offered a salary of more than £68,650 £65,000 £64,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Birmingham

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Birmingham region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Birmingham

SEO
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Birmingham region.

SEO Salary Trend in Birmingham

SEO
Top 30 Related IT Skills in Birmingham

For the 6 months to 24 December 2014, IT jobs across the Birmingham region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 15 (55.56%) E-Commerce
2 11 (40.74%) HTML
2 11 (40.74%) JavaScript
2 11 (40.74%) PHP
2 11 (40.74%) CSS
3 9 (33.33%) Retail
3 9 (33.33%) Analytics
4 8 (29.63%) MySQL
4 8 (29.63%) OO
4 8 (29.63%) Google
4 8 (29.63%) Google Analytics
5 7 (25.93%) CMS
6 6 (22.22%) WordPress
7 5 (18.52%) Linux
7 5 (18.52%) OOP
7 5 (18.52%) OOD
7 5 (18.52%) MVC
7 5 (18.52%) Scrum
7 5 (18.52%) Agile Software Development
7 5 (18.52%) TDD
7 5 (18.52%) Ubuntu
7 5 (18.52%) Pay per click
7 5 (18.52%) Blog
7 5 (18.52%) Zend
7 5 (18.52%) Zend Framework
7 5 (18.52%) jQuery
7 5 (18.52%) Integration Testing
7 5 (18.52%) Continuous Integration
7 5 (18.52%) Magento
7 5 (18.52%) Open Source

SEO
Top Related IT Skills in Birmingham by Category

For the 6 months to 24 December 2014, IT jobs across the Birmingham region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 7 (25.93%) CMS
2 6 (22.22%) WordPress
Applications
1 3 (11.11%) Photoshop
Business Applications
1 8 (29.63%) Google Analytics
2 5 (18.52%) Magento
Database & Business Intelligence
1 8 (29.63%) MySQL
General
1 9 (33.33%) Retail
2 4 (14.81%) Marketing
3 1 (3.70%) Interactive Media
Job Titles
1 11 (40.74%) Developer
1 11 (40.74%) Content Manager
2 8 (29.63%) Web Developer
2 8 (29.63%) Senior Developer
3 7 (25.93%) E-Commerce Manager
4 5 (18.52%) Senior Web Developer
4 5 (18.52%) Junior Developer
4 5 (18.52%) Junior Web Developer
4 5 (18.52%) Junior
5 4 (14.81%) Project Manager
6 3 (11.11%) PHP Developer
6 3 (11.11%) Senior PHP Developer
6 3 (11.11%) Online Content Manager
7 2 (7.41%) Designer
7 2 (7.41%) Web Designer
8 1 (3.70%) Consultant
8 1 (3.70%) Account Manager
8 1 (3.70%) Marketing Executive
8 1 (3.70%) Digital Project Manager
8 1 (3.70%) Digital Account Manager
Libraries, Frameworks & Software Standards
1 11 (40.74%) HTML
1 11 (40.74%) CSS
2 5 (18.52%) Zend Framework
2 5 (18.52%) jQuery
3 1 (3.70%) HTML5
3 1 (3.70%) CSS3
Miscellaneous
1 5 (18.52%) Blog
1 5 (18.52%) Open Source
1 5 (18.52%) Social Media
1 5 (18.52%) Mobile App
2 4 (14.81%) Copywriting
3 1 (3.70%) Smartphone
3 1 (3.70%) User Experience
Operating Systems
1 5 (18.52%) Linux
1 5 (18.52%) Ubuntu
Processes & Methodologies
1 15 (55.56%) E-Commerce
2 9 (33.33%) Analytics
3 8 (29.63%) OO
4 5 (18.52%) OOP
4 5 (18.52%) OOD
4 5 (18.52%) Agile Software Development
4 5 (18.52%) TDD
4 5 (18.52%) Pay per click
4 5 (18.52%) OO PHP
4 5 (18.52%) MVC
4 5 (18.52%) Scrum
4 5 (18.52%) Integration Testing
4 5 (18.52%) Continuous Integration
5 3 (11.11%) Project Management
5 3 (11.11%) Web Development
6 2 (7.41%) Web Design
7 1 (3.70%) Digital Marketing
7 1 (3.70%) B2C
Programming Languages
1 11 (40.74%) JavaScript
1 11 (40.74%) PHP
Qualifications
1 2 (7.41%) Degree
Vendors
1 8 (29.63%) Google
2 5 (18.52%) Zend
3 1 (3.70%) Facebook
3 1 (3.70%) Twitter