The table below looks at the statistics for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 28 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 121 150 119
Rank change year-on-year
+29 -31
Permanent jobs citing SEO 87 55 79
As % of all permanent IT jobs located in the West Midlands 1.62% 1.01% 1.64%
As % of the Processes & Methodologies category 2.11% 1.30% 2.21%
Number of salaries quoted 52 41 75
Average salary £28,000 £28,500 £32,500
Average salary % change year-on-year
-1.75% -12.30%
90% offered a salary of more than £22,500 £18,000 £22,500
10% offered a salary of more than £42,250 £40,000 £50,000
UK excluding London average salary £30,000 £31,500 £31,500
% change year-on-year
-4.76% -
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4119 4216 3578
As % of all permanent IT jobs located in the West Midlands 76.68% 77.37% 74.42%
Number of salaries quoted 3408 3572 3020
Average salary £41,500 £40,000 £40,000
Average salary % change year-on-year
+3.75% -
90% offered a salary of more than £28,500 £26,500 £27,500
10% offered a salary of more than £66,500 £65,000 £60,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 28 August 2014.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 28 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +20 25 £24,750 -11.60% 3
Warwickshire +6 11 £35,000 +40.00% 4
Worcestershire -2 11 £26,000 -11.86% 2
Solihull +3 8 £27,500 -12.00%
Staffordshire -16 8 £38,000 +28.81% 1
Coventry +6 4 £21,750 -7.44% 2
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 28 August 2014, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 120 (61.86%) JavaScript
2 117 (60.31%) HTML
3 114 (58.76%) CSS
4 84 (43.30%) jQuery
5 80 (41.24%) PHP
6 67 (34.54%) MySQL
7 63 (32.47%) Marketing
8 59 (30.41%) HTML5
9 56 (28.87%) CSS3
10 53 (27.32%) .NET
11 50 (25.77%) E-Commerce
12 49 (25.26%) WordPress
13 46 (23.71%) SQL
14 45 (23.20%) CMS
15 44 (22.68%) Continuous Integration
16 39 (20.10%) ASP.NET
17 37 (19.07%) SQL Server
18 36 (18.56%) Photoshop
18 36 (18.56%) XHTML
18 36 (18.56%) Ajax
19 35 (18.04%) Google
19 35 (18.04%) Agile Software Development
19 35 (18.04%) XML
20 33 (17.01%) Pay per click
20 33 (17.01%) Unit Testing
21 32 (16.49%) Social Media
21 32 (16.49%) Git (software)
22 31 (15.98%) AccuRev
22 31 (15.98%) JIRA
22 31 (15.98%) XSLT

SEO
Top Related IT Skills in the West Midlands by Category

For the 6 months to 28 August 2014, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 49 (25.26%) WordPress
2 45 (23.20%) CMS
3 17 (8.76%) Joomla!
4 12 (6.19%) Node.js
5 4 (2.06%) ExpressionEngine
6 3 (1.55%) Drupal
7 2 (1.03%) Umbraco
7 2 (1.03%) Sitecore CMS
7 2 (1.03%) SAS
8 1 (0.52%) WebSphere
8 1 (0.52%) Apache
Applications
1 36 (18.56%) Photoshop
2 10 (5.15%) Adobe Illustrator
3 8 (4.12%) MS PowerPoint
4 5 (2.58%) Fireworks
5 3 (1.55%) InDesign
6 2 (1.03%) PowerPivot
6 2 (1.03%) SPSS
6 2 (1.03%) Stata
7 1 (0.52%) MS Excel
Business Applications
1 25 (12.89%) Magento
2 17 (8.76%) Google Analytics
3 14 (7.22%) WebTrends
Cloud Services
1 12 (6.19%) Amazon S3
1 12 (6.19%) Amazon AWS
1 12 (6.19%) Amazon SQS
1 12 (6.19%) ElastiCache
1 12 (6.19%) Amazon ElastiCache
2 1 (0.52%) MailChimp
Communications & Networking
1 13 (6.70%) DNS
2 9 (4.64%) SSH
3 4 (2.06%) Intranet
3 4 (2.06%) Extranet
Database & Business Intelligence
1 67 (34.54%) MySQL
2 37 (19.07%) SQL Server
3 12 (6.19%) MongoDB
3 12 (6.19%) Amazon DynamoDB
4 2 (1.03%) SQL Server Analysis Services
4 2 (1.03%) Relational Database
4 2 (1.03%) SQL Server Reporting Services
4 2 (1.03%) SQL Server Integration Services
Development Applications
1 32 (16.49%) Git (software)
2 31 (15.98%) JIRA
3 5 (2.58%) Dreamweaver
4 2 (1.03%) Visual Studio
General
1 63 (32.47%) Marketing
2 26 (13.40%) Retail
3 9 (4.64%) Games
3 9 (4.64%) Finance
4 5 (2.58%) Advertising
5 4 (2.06%) Billing
6 3 (1.55%) Multimedia
7 1 (0.52%) Manufacturing
Job Titles
1 115 (59.28%) Developer
2 48 (24.74%) Web Developer
3 39 (20.10%) PHP Developer
4 23 (11.86%) Designer
4 23 (11.86%) .NET Developer
5 19 (9.79%) Web Designer
6 14 (7.22%) Junior
6 14 (7.22%) Junior Developer
7 10 (5.15%) Content Manager
7 10 (5.15%) VB.NET/ASP.NET Developer
7 10 (5.15%) Senior Developer
7 10 (5.15%) Graduate
7 10 (5.15%) VB.NET Developer
8 9 (4.64%) Junior Web Developer
8 9 (4.64%) Graphic Designer
8 9 (4.64%) Analyst
8 9 (4.64%) PHP MySQL Developer
9 8 (4.12%) Marketing Manager
9 8 (4.12%) E-Commerce Manager
10 7 (3.61%) Project Manager
Libraries, Frameworks & Software Standards
1 117 (60.31%) HTML
2 114 (58.76%) CSS
3 84 (43.30%) jQuery
4 59 (30.41%) HTML5
5 56 (28.87%) CSS3
6 53 (27.32%) .NET
7 39 (20.10%) ASP.NET
8 36 (18.56%) XHTML
8 36 (18.56%) Ajax
9 35 (18.04%) XML
10 31 (15.98%) XSLT
11 17 (8.76%) LAMP
12 16 (8.25%) Web Services
13 10 (5.15%) Flash
14 6 (3.09%) REST
15 5 (2.58%) .NET Framework
15 5 (2.58%) SOAP
15 5 (2.58%) ASP.NET Web Forms
15 5 (2.58%) ASP.NET MVC
16 4 (2.06%) Sass
Miscellaneous
1 32 (16.49%) Social Media
2 31 (15.98%) N-Tier
3 18 (9.28%) Open Source
4 12 (6.19%) Digital Media
5 11 (5.67%) Mobile App
6 5 (2.58%) W3C
6 5 (2.58%) Computer Science
7 4 (2.06%) RIA
8 3 (1.55%) Motion Graphics
8 3 (1.55%) Copywriting
9 2 (1.03%) Data Extraction
9 2 (1.03%) Wiki
9 2 (1.03%) Blog
9 2 (1.03%) Social Network
10 1 (0.52%) Mathematics
10 1 (0.52%) Animation
10 1 (0.52%) Statistics
10 1 (0.52%) Economics
10 1 (0.52%) New Media
Operating Systems
1 14 (7.22%) Linux
Processes & Methodologies
1 50 (25.77%) E-Commerce
2 44 (22.68%) Continuous Integration
3 35 (18.04%) Agile Software Development
4 33 (17.01%) Pay per click
4 33 (17.01%) Unit Testing
5 31 (15.98%) SOA
6 29 (14.95%) TDD
7 28 (14.43%) Web Development
8 27 (13.92%) Analytics
9 26 (13.40%) Document Management
10 21 (10.82%) Web Design
11 19 (9.79%) MVC
12 16 (8.25%) OOP
12 16 (8.25%) Digital Marketing
13 12 (6.19%) CRM
13 12 (6.19%) User Experience Design
14 11 (5.67%) Mobile Application Development
15 10 (5.15%) Content Management
16 7 (3.61%) Scrum
16 7 (3.61%) Email Marketing
Programming Languages
1 120 (61.86%) JavaScript
2 80 (41.24%) PHP
3 46 (23.71%) SQL
4 31 (15.98%) VB.NET
5 22 (11.34%) C#
6 12 (6.19%) PHP5
7 9 (4.64%) ActionScript
8 7 (3.61%) ActionScript 3.0
9 5 (2.58%) VB
10 3 (1.55%) C++
11 2 (1.03%) Ruby
Qualifications
1 19 (9.79%) Degree
2 5 (2.58%) Microsoft Certification
3 4 (2.06%) Security Cleared
4 2 (1.03%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (0.52%) QA
Vendors
1 35 (18.04%) Google
2 31 (15.98%) AccuRev
3 18 (9.28%) Microsoft
4 15 (7.73%) Adobe
5 6 (3.09%) Salesforce.com
6 5 (2.58%) Facebook
7 3 (1.55%) Macromedia
7 3 (1.55%) Twitter
7 3 (1.55%) Zend
8 2 (1.03%) Sitecore
8 2 (1.03%) Open Text
8 2 (1.03%) Omniture
8 2 (1.03%) DoubleClick
9 1 (0.52%) Yahoo!
9 1 (0.52%) Pegasus
9 1 (0.52%) SAP
9 1 (0.52%) hybris
Worcester
Recruitment Genius
Salary: £30000 - £35000 per annum
Posted: Yesterday
Birmingham, West Midlands (County)
Spring Technology
Salary: £22000.00 - £26000.00 per annum
Posted: Yesterday
Coventry, West Midlands (County)
Uniting Ambition
Salary: £30k - 45k per year
Posted: Yesterday
Birmingham, West Midlands (County)
Uniting Ambition
Salary: £20k - 27k per year
Posted: 3 days ago
Warwickshire
Spring Technology
Salary: £25000.00 - £50000.00 per annum
Posted: 5 days ago
Staffordshire
Spring Technology
Salary: £35000.00 - £42000.00 per annum
Posted: 6 days ago
West Midlands
Pera Training
Salary: Highly Competitive
Posted: 6 days ago
Warwickshire
Mortimer Spinks
Salary: £18000 - £30000 per annum
Posted: 6 days ago
Warwickshire
Mortimer Spinks
Salary: £25000 - £35000 per annum
Posted: 6 days ago
Birmingham
Nigel Frank International Limited - Newcastle
Salary: £35000 per annum + benefits + bonus
Posted: 12 days ago
Coventry
Computer Futures
Salary: £40000 - £45000 per annum + Negotiable
Posted: 13 days ago
Redditch
Applause IT Innovation
Salary: £20000 - £30000 per annum
Posted: 20 days ago