The table below looks at the statistics for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 189 174 171
Rank change year-on-year
-15 -3
Permanent jobs citing SEO 40 41 26
As % of all permanent IT jobs located in the West Midlands 0.70% 0.81% 0.60%
As % of the Processes & Methodologies category 0.81% 0.98% 0.73%
Number of salaries quoted 32 33 19
Average salary £30,000 £30,000 £30,000
90% offered a salary of more than £24,200 £19,200 £21,400
10% offered a salary of more than £35,000 £40,000 £43,000
UK excluding London average salary £35,000 £33,000 £32,500
% change year-on-year
+6.06% +1.53%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4945 4186 3553
As % of all permanent IT jobs located in the West Midlands 86.86% 82.73% 82.51%
Number of salaries quoted 4073 3569 2861
Average salary £44,000 £42,500 £41,000
Average salary % change year-on-year
+3.52% +3.65%
90% offered a salary of more than £30,000 £29,000 £27,000
10% offered a salary of more than £65,000 £60,000 £65,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 12 February 2016.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 12 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire +10 18 £30,000 -25.00% 1
Warwickshire -10 11 £32,500 +4.83% 2
Coventry -7 3 £31,000 +44.18% 1
Birmingham -2 2 £29,750 - 3
Worcestershire -7 2 £35,000 +7.69% 2
Solihull +5 1 £33,000 -
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 12 February 2016, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 76 (67.86%) HTML
2 74 (66.07%) Google
2 74 (66.07%) Analytics
3 73 (65.18%) CSS
4 69 (61.61%) Google Analytics
5 57 (50.89%) Marketing
5 57 (50.89%) Web Development
6 43 (38.39%) JavaScript
7 40 (35.71%) HTML5
8 35 (31.25%) jQuery
8 35 (31.25%) .NET
8 35 (31.25%) C#
9 32 (28.57%) ASP.NET
10 31 (27.68%) CMS
10 31 (27.68%) Digital Marketing
11 30 (26.79%) MVC
11 30 (26.79%) Web Services
12 29 (25.89%) E-Commerce
12 29 (25.89%) SQL Server
13 28 (25.00%) Photoshop
14 27 (24.11%) Agile Software Development
15 25 (22.32%) RESTful
16 24 (21.43%) ASP.NET MVC
17 23 (20.54%) Email Marketing
17 23 (20.54%) Retail
17 23 (20.54%) Web Design
18 22 (19.64%) SQL
18 22 (19.64%) Tag Management
19 21 (18.75%) Oracle
20 20 (17.86%) hybris

SEO
Top Related IT Skills in the West Midlands by Category

For the 6 months to 12 February 2016, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 31 (27.68%) CMS
2 19 (16.96%) WebSphere
3 12 (10.71%) WordPress
4 3 (2.68%) Sitecore CMS
5 2 (1.79%) IIS
5 2 (1.79%) Kentico
5 2 (1.79%) Umbraco
6 1 (0.89%) Apache
6 1 (0.89%) nginx
6 1 (0.89%) SharePoint
6 1 (0.89%) Tomcat
Applications
1 28 (25.00%) Photoshop
2 7 (6.25%) Adobe Illustrator
3 2 (1.79%) Adobe Creative Suite
4 1 (0.89%) InDesign
4 1 (0.89%) MS Excel
4 1 (0.89%) MS Office
4 1 (0.89%) MS PowerPoint
Business Applications
1 5 (4.46%) Magento
Cloud Services
1 69 (61.61%) Google Analytics
2 8 (7.14%) AdWords
3 2 (1.79%) Microsoft Azure
3 2 (1.79%) SaaS
Communications & Networking
1 5 (4.46%) Internet
2 1 (0.89%) FTP
2 1 (0.89%) Intranet
Database & Business Intelligence
1 29 (25.89%) SQL Server
2 8 (7.14%) NoSQL
3 6 (5.36%) MySQL
4 5 (4.46%) Relational Database
5 1 (0.89%) MongoDB
5 1 (0.89%) RDBMS
5 1 (0.89%) SQL Server 2005
5 1 (0.89%) SQL Server Integration Services
Development Applications
1 2 (1.79%) Git (software)
1 2 (1.79%) Grunt
1 2 (1.79%) Subversion
2 1 (0.89%) Ant
2 1 (0.89%) Dreamweaver
2 1 (0.89%) Eclipse
2 1 (0.89%) Phing
2 1 (0.89%) PHPUnit
General
1 57 (50.89%) Marketing
2 23 (20.54%) Retail
3 13 (11.61%) Finance
4 7 (6.25%) Legal
5 6 (5.36%) Law
6 4 (3.57%) Advertising
6 4 (3.57%) Games
6 4 (3.57%) Multimedia
7 1 (0.89%) French Language
7 1 (0.89%) German Language
7 1 (0.89%) Publishing
7 1 (0.89%) Spanish Language
7 1 (0.89%) Telecoms
Job Titles
1 49 (43.75%) Developer
2 28 (25.00%) .NET Developer
3 20 (17.86%) C# Developer
4 19 (16.96%) C# .NET Developer
4 19 (16.96%) Online Merchandiser
5 18 (16.07%) Web Developer
6 14 (12.50%) HTML CSS Developer
6 14 (12.50%) HTML Developer
7 10 (8.93%) ASP.NET MVC Developer
7 10 (8.93%) SQL Developer
8 9 (8.04%) ASP.NET Developer
8 9 (8.04%) C# ASP.NET Developer
9 8 (7.14%) .NET Software Developer
9 8 (7.14%) Software Developer
10 7 (6.25%) .NET Web Developer
10 7 (6.25%) C# Web Developer
10 7 (6.25%) Designer
10 7 (6.25%) Front End Developer (Client-Side Developer)
10 7 (6.25%) JavaScript Developer
11 6 (5.36%) SEO Executive
Libraries, Frameworks & Software Standards
1 76 (67.86%) HTML
2 73 (65.18%) CSS
3 40 (35.71%) HTML5
4 35 (31.25%) .NET
4 35 (31.25%) jQuery
5 32 (28.57%) ASP.NET
6 30 (26.79%) Web Services
7 25 (22.32%) RESTful
8 24 (21.43%) ASP.NET MVC
9 17 (15.18%) Ajax
10 16 (14.29%) CSS3
11 6 (5.36%) AngularJS
12 5 (4.46%) Sass
13 3 (2.68%) .NET Framework
13 3 (2.68%) Semantic HTML
13 3 (2.68%) Twitter Bootstrap
13 3 (2.68%) XML
14 2 (1.79%) Flash
14 2 (1.79%) RequireJS
14 2 (1.79%) XHTML
Miscellaneous
1 17 (15.18%) User Experience
2 12 (10.71%) Social Media
3 7 (6.25%) W3C
4 6 (5.36%) EPoS
5 3 (2.68%) Algorithms
5 3 (2.68%) Analytical Skills
5 3 (2.68%) Mathematics
5 3 (2.68%) Mobile App
6 2 (1.79%) Physics
6 2 (1.79%) Smartphone
6 2 (1.79%) Statistics
7 1 (0.89%) Copywriting
7 1 (0.89%) Digital Media
7 1 (0.89%) N-Tier
7 1 (0.89%) Photography
Operating Systems
1 6 (5.36%) Android
1 6 (5.36%) Apple iOS
2 2 (1.79%) Linux
Processes & Methodologies
1 74 (66.07%) Analytics
2 57 (50.89%) Web Development
3 31 (27.68%) Digital Marketing
4 30 (26.79%) MVC
5 29 (25.89%) E-Commerce
6 27 (24.11%) Agile Software Development
7 23 (20.54%) Email Marketing
7 23 (20.54%) Web Design
8 22 (19.64%) Tag Management
9 19 (16.96%) Pay per click
9 19 (16.96%) Product Management
9 19 (16.96%) Time Management
10 17 (15.18%) Unit Testing
11 11 (9.82%) Front End Development
12 10 (8.93%) OO
13 8 (7.14%) Project Management
14 7 (6.25%) Responsive Web Design
15 6 (5.36%) Android Development
15 6 (5.36%) iOS Development
15 6 (5.36%) Mentoring
Programming Languages
1 43 (38.39%) JavaScript
2 35 (31.25%) C#
3 22 (19.64%) SQL
4 13 (11.61%) PHP
5 11 (9.82%) VB
6 1 (0.89%) Java
6 1 (0.89%) PHP 5
Qualifications
1 8 (7.14%) Degree
2 2 (1.79%) HND
Vendors
1 74 (66.07%) Google
2 21 (18.75%) Oracle
3 20 (17.86%) hybris
4 19 (16.96%) ATG
4 19 (16.96%) IBM
5 15 (13.39%) Adobe
6 6 (5.36%) Microsoft
7 3 (2.68%) Sitecore
8 2 (1.79%) EPiServer
8 2 (1.79%) Facebook
8 2 (1.79%) Omniture
8 2 (1.79%) OpenText
8 2 (1.79%) RedDot
8 2 (1.79%) Zend
9 1 (0.89%) NEC
9 1 (0.89%) Twitter
Coventry, West Midlands (County)
Opilio Recruitment
Salary: £30k - 35k per year
Posted: 14 hours ago
Warwick, Warwickshire
EasyWebRecruitment.com
Salary: £23,000 - £27,000
Posted: 16 hours ago
Redditch, Worcestershire
HAYS INFORMATION TECHNOLOGY
Salary: £30000.00 - £40000.00 per annum + excellent benefits
Posted: 18 hours ago
Birmingham, West Midlands (County)
Bluetownonline
Salary: £16000 per annum
Posted: Yesterday
Birmingham, West Midlands (County)
Uniting Ambition
Salary: £30k - 40k per year + Holidays, Discounts etc...
Posted: 2 days ago
Lichfield, Staffordshire
Coburg Banks IT
Salary: £40000 - £45000 per annum + Excellent Benefits
Posted: 3 days ago
Warwickshire
Mortimer Spinks
Salary: £30000 per annum + Excellent benefits
Posted: 3 days ago
Redditch
Hays Specialist Recruitment Ltd
Salary: £30000.00 - £40000.00 per annum + excellent benefits
Posted: 10 days ago
Sutton Coldfield
Recruitment Genius Ltd
Salary: £18000 - £20000 per annum
Posted: 15 days ago
Birmingham
Chemistry Recruitment
Salary: £30,000 - £35,000 per year
Posted: 22 days ago