The table below looks at the statistics for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 28 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Sep 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 175 161 163
Rank change year-on-year
-14 +2
Permanent jobs citing SEO 59 64 66
As % of all permanent IT jobs located in the West Midlands 1.02% 1.19% 1.19%
As % of the Processes & Methodologies category 1.16% 1.37% 1.42%
Number of salaries quoted 46 53 42
Median salary £29,000 £32,500 £30,000
Median salary % change year-on-year
-10.76% +8.33%
90% offered a salary of more than £22,100 £22,500 £22,800
10% offered a salary of more than £55,500 £44,800 £42,500
UK excluding London median salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
5077 4679 4652
As % of all permanent IT jobs located in the West Midlands 87.82% 86.94% 83.94%
Number of salaries quoted 3983 3870 3909
Median salary £42,500 £42,500 £42,233
Median salary % change year-on-year
- +0.63%
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £62,500 £70,000 £63,299
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in the West Midlands

The demand trend of job ads across the West Midlands region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 28 September 2016.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 28 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire -1 17 £32,500 -12.16% 2
Birmingham -17 14 £37,000 +43.68% 2
Warwickshire -8 9 £27,500 -26.66%
Wolverhampton +4 7 £22,500 -
Worcestershire +9 2 £35,000 +7.69%
Solihull +11 1 £29,000 +4.50%
Coventry -5 1 £25,000 - 1
West Bromwich - 1 - -
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 28 September 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for SEO.

1 97 (66.90%) HTML
2 94 (64.83%) CSS
3 88 (60.69%) JavaScript
4 78 (53.79%) jQuery
5 70 (48.28%) Marketing
6 59 (40.69%) MySQL
7 57 (39.31%) Social Media
7 57 (39.31%) Front End Development
8 54 (37.24%) PHP
9 52 (35.86%) E-Commerce
10 51 (35.17%) HTML5
11 48 (33.10%) Git (software)
12 47 (32.41%) MVC
13 46 (31.72%) Web Development
14 38 (26.21%) CSS3
14 38 (26.21%) Linux
15 36 (24.83%) WordPress
16 35 (24.14%) Analytics
16 35 (24.14%) Google
17 32 (22.07%) Pay per click
17 32 (22.07%) AngularJS
18 31 (21.38%) Open Source
19 30 (20.69%) CMS
20 29 (20.00%) Google Analytics
21 28 (19.31%) Photoshop
21 28 (19.31%) Web Design
22 26 (17.93%) Adobe
23 24 (16.55%) Workflow
24 23 (15.86%) Retail
24 23 (15.86%) Content Management

SEO
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 36 (24.83%) WordPress
2 30 (20.69%) CMS
3 11 (7.59%) Drupal
4 6 (4.14%) WebSphere
5 4 (2.76%) Joomla!
6 3 (2.07%) Adobe Experience Manager
6 3 (2.07%) Apache
6 3 (2.07%) Tomcat
6 3 (2.07%) WebLogic
7 2 (1.38%) nginx
8 1 (0.69%) IIS
8 1 (0.69%) SharePoint
8 1 (0.69%) Sitecore CMS
Applications
1 28 (19.31%) Photoshop
2 7 (4.83%) Adobe After Effects
2 7 (4.83%) MS Excel
3 5 (3.45%) Adobe Creative Suite
3 5 (3.45%) Adobe Illustrator
3 5 (3.45%) MS PowerPoint
4 4 (2.76%) Fireworks
4 4 (2.76%) MS Office
Business Applications
1 23 (15.86%) Magento
2 7 (4.83%) Payment Gateway
3 1 (0.69%) Pegasus Opera
Cloud Services
1 29 (20.00%) Google Analytics
2 7 (4.83%) MailChimp
2 7 (4.83%) Sage Pay
3 4 (2.76%) Adobe Creative Cloud
4 3 (2.07%) AdWords
Communications & Networking
1 22 (15.17%) Internet
2 4 (2.76%) Intranet
3 2 (1.38%) SMS
Database & Business Intelligence
1 59 (40.69%) MySQL
2 7 (4.83%) Relational Database
3 6 (4.14%) MongoDB
4 5 (3.45%) SQL Server
5 3 (2.07%) Big Data
Development Applications
1 48 (33.10%) Git (software)
2 9 (6.21%) Dreamweaver
3 6 (4.14%) gulp
3 6 (4.14%) Maven
4 5 (3.45%) Bower
4 5 (3.45%) Grunt
5 2 (1.38%) Phing
5 2 (1.38%) PHPUnit
5 2 (1.38%) Subversion
General
1 70 (48.28%) Marketing
2 23 (15.86%) Retail
3 7 (4.83%) Finance
3 7 (4.83%) Publishing
4 4 (2.76%) Games
4 4 (2.76%) Multimedia
5 1 (0.69%) Advertising
5 1 (0.69%) Legal
5 1 (0.69%) Manufacturing
Job Titles
1 81 (55.86%) Developer
2 45 (31.03%) JavaScript Developer
3 39 (26.90%) Front End Developer (Client-Side Developer)
3 39 (26.90%) MySQL Developer
4 37 (25.52%) HTML Developer
4 37 (25.52%) PHP Developer
5 31 (21.38%) HTML CSS Developer
6 29 (20.00%) Web Developer
7 17 (11.72%) PHP MySQL Developer
8 15 (10.34%) PHP Web Developer
9 13 (8.97%) Designer
10 10 (6.90%) Web Designer
11 7 (4.83%) Content Manager
12 6 (4.14%) Digital Content Manager
12 6 (4.14%) E-Commerce Merchandiser
12 6 (4.14%) Junior JavaScript Developer
12 6 (4.14%) Junior PHP Developer
12 6 (4.14%) Mid-Level PHP Developer
12 6 (4.14%) Online Merchandiser
12 6 (4.14%) Web Programmer
Libraries, Frameworks & Software Standards
1 97 (66.90%) HTML
2 94 (64.83%) CSS
3 78 (53.79%) jQuery
4 51 (35.17%) HTML5
5 38 (26.21%) CSS3
6 32 (22.07%) AngularJS
7 21 (14.48%) Twitter Bootstrap
8 19 (13.10%) REST
9 18 (12.41%) KnockoutJS
9 18 (12.41%) Sass
9 18 (12.41%) Symfony
10 15 (10.34%) Node.js
11 14 (9.66%) RESTful
12 13 (8.97%) Web Services
13 12 (8.28%) CodeIgniter
13 12 (8.28%) LAMP
14 11 (7.59%) XML
15 10 (6.90%) JSON
16 8 (5.52%) .NET
16 8 (5.52%) CakePHP
Miscellaneous
1 57 (39.31%) Social Media
2 20 (13.79%) User Experience
3 19 (13.10%) Graphic Design
4 12 (8.28%) Mobile App
5 6 (4.14%) Management Information System
6 4 (2.76%) Copywriting
6 4 (2.76%) iPad
6 4 (2.76%) Motion Graphics
6 4 (2.76%) New Media
7 3 (2.07%) Analytical Skills
8 2 (1.38%) Blog
8 2 (1.38%) Credit Risk
8 2 (1.38%) Social Network
8 2 (1.38%) Taxonomies
8 2 (1.38%) W3C
9 1 (0.69%) Photography
9 1 (0.69%) RIA
9 1 (0.69%) Smartphone
Operating Systems
1 38 (26.21%) Linux
2 5 (3.45%) Android
2 5 (3.45%) Apple iOS
3 1 (0.69%) Windows
3 1 (0.69%) Windows 7
Processes & Methodologies
1 57 (39.31%) Front End Development
2 52 (35.86%) E-Commerce
3 47 (32.41%) MVC
4 46 (31.72%) Web Development
5 35 (24.14%) Analytics
6 32 (22.07%) Pay per click
7 31 (21.38%) Open Source
8 28 (19.31%) Web Design
9 24 (16.55%) Workflow
10 23 (15.86%) Content Management
10 23 (15.86%) Digital Marketing
11 20 (13.79%) Internet Marketing
12 18 (12.41%) TDD
13 16 (11.03%) Email Marketing
14 13 (8.97%) Agile Software Development
15 12 (8.28%) Time Management
16 11 (7.59%) CRM
16 11 (7.59%) Cross-Browser Compatibility
17 10 (6.90%) Mobile Development
17 10 (6.90%) Wireframes
Programming Languages
1 88 (60.69%) JavaScript
2 54 (37.24%) PHP
3 11 (7.59%) C#
3 11 (7.59%) SQL
4 9 (6.21%) Java
5 6 (4.14%) Apple Swift
5 6 (4.14%) Objective-C
6 4 (2.76%) ActionScript
6 4 (2.76%) ActionScript 3.0
7 3 (2.07%) PHP 5
8 2 (1.38%) VB.NET
Qualifications
1 9 (6.21%) Degree
Quality Assurance & Compliance
1 1 (0.69%) QA
Systems Management
1 1 (0.69%) cPanel
Vendors
1 35 (24.14%) Google
2 26 (17.93%) Adobe
3 7 (4.83%) Facebook
3 7 (4.83%) PayPal
3 7 (4.83%) Sage
4 6 (4.14%) ATG
4 6 (4.14%) hybris
4 6 (4.14%) IBM
4 6 (4.14%) Oracle
4 6 (4.14%) Twitter
5 4 (2.76%) Macromedia
6 1 (0.69%) Microsoft
6 1 (0.69%) Pegasus
6 1 (0.69%) SAP
6 1 (0.69%) SendGrid
6 1 (0.69%) Sitecore
6 1 (0.69%) Zend
Birmingham, West Midlands (County)
Premier IT
Salary: £55000 - £80000 per annum
Posted: 3 hours ago
Birmingham, West Midlands (County)
Parallel Consulting
Salary: £30000 - £40000 per annum
Posted: 5 days ago
Halesowen, West Midlands (County)
In touch games
Salary: £45000 - £55000 per annum + benefits (inc flexi hrs)
Posted: 2 days ago
Tamworth, Staffordshire
Big Red Recruitment
Salary: £50000 - £70000 per annum + pen, DIS, 25+8hol
Posted: 5 days ago
Stafford, Staffordshire
Applause IT Innovation
Salary: £25000 - £30000 per annum + + Bens
Posted: 2 days ago
Coventry, West Midlands (County)
Stafford-Sharp Associates
Salary: £28000.00 - £32000.00 per annum
Posted: 5 days ago