The table below looks at the statistics for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 1 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 164 107 167
Rank change year-on-year
-57 +60
Permanent jobs citing SEO 63 122 50
As % of all permanent IT jobs located in the West Midlands 1.09% 2.25% 0.93%
As % of the Processes & Methodologies category 1.30% 2.80% 1.17%
Number of salaries quoted 54 80 35
Average salary £33,500 £27,500 £30,000
Average salary % change year-on-year
+21.81% -8.33%
90% offered a salary of more than £24,000 £21,500 £18,000
10% offered a salary of more than £42,500 £42,365 £40,000
UK excluding London average salary £32,500 £31,500 £30,000
% change year-on-year
+3.17% +5.00%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4837 4352 4267
As % of all permanent IT jobs located in the West Midlands 83.79% 80.12% 79.02%
Number of salaries quoted 3976 3646 3593
Average salary £42,500 £41,500 £40,000
Average salary % change year-on-year
+2.40% +3.75%
90% offered a salary of more than £27,500 £29,000 £27,000
10% offered a salary of more than £62,500 £60,000 £65,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

SEO
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 1 July 2015.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 1 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire -5 22 £35,000 - 5
Coventry -1 10 £25,000 -1.96%
Solihull +16 8 £35,000 +47.36% 2
Warwickshire -36 7 £29,000 -22.66% 1
Birmingham -31 4 £35,000 +41.41%
Wolverhampton - 3 £22,500 -
Walsall - 2 - -
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 1 July 2015, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 79 (65.29%) HTML
2 70 (57.85%) Analytics
3 66 (54.55%) CSS
4 61 (50.41%) JavaScript
5 58 (47.93%) jQuery
6 56 (46.28%) Degree
7 55 (45.45%) Marketing
8 54 (44.63%) Google
9 49 (40.50%) User Experience
10 39 (32.23%) Social Media
10 39 (32.23%) Pay per click
10 39 (32.23%) Web Development
10 39 (32.23%) MVC
11 38 (31.40%) Google Analytics
12 37 (30.58%) Digital Marketing
12 37 (30.58%) .NET
13 35 (28.93%) C#
13 35 (28.93%) E-Commerce
13 35 (28.93%) Agile Software Development
13 35 (28.93%) HTML5
14 34 (28.10%) ASP.NET
15 33 (27.27%) MySQL
16 31 (25.62%) SQL Server
16 31 (25.62%) CMS
17 29 (23.97%) Photoshop
17 29 (23.97%) XML
18 28 (23.14%) PHP
19 27 (22.31%) SQL
20 26 (21.49%) Web Analytics
20 26 (21.49%) Git (software)

SEO
Top Related IT Skills in the West Midlands by Category

For the 6 months to 1 July 2015, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 31 (25.62%) CMS
2 14 (11.57%) WordPress
3 12 (9.92%) IIS
4 6 (4.96%) Sitecore CMS
5 4 (3.31%) Umbraco
6 3 (2.48%) Apache
6 3 (2.48%) Drupal
7 2 (1.65%) SharePoint
7 2 (1.65%) Kentico
8 1 (0.83%) nginx
Applications
1 29 (23.97%) Photoshop
2 18 (14.88%) MS Excel
3 11 (9.09%) Spreadsheet
4 3 (2.48%) GIMP
4 3 (2.48%) Adobe Creative Suite
4 3 (2.48%) Fireworks
4 3 (2.48%) Adobe Illustrator
5 2 (1.65%) MS Office
Business Applications
1 6 (4.96%) Magento
2 2 (1.65%) WebTrends
2 2 (1.65%) SAP Oil and Gas
3 1 (0.83%) Shopify
3 1 (0.83%) Tridion
Cloud Services
1 38 (31.40%) Google Analytics
2 9 (7.44%) Microsoft Azure
3 3 (2.48%) Rackspace Cloud
Communications & Networking
1 11 (9.09%) SSL
2 9 (7.44%) Intranet
2 9 (7.44%) Internet
3 1 (0.83%) Extranet
Database & Business Intelligence
1 33 (27.27%) MySQL
2 31 (25.62%) SQL Server
3 11 (9.09%) SQL Server 2008
4 1 (0.83%) NoSQL
4 1 (0.83%) Relational Database
4 1 (0.83%) RDBMS
4 1 (0.83%) BusinessObjects
Development Applications
1 26 (21.49%) Git (software)
2 15 (12.40%) Visual Studio
3 8 (6.61%) Jasmine
3 8 (6.61%) TeamCity
4 2 (1.65%) Axure RP
4 2 (1.65%) Dreamweaver
5 1 (0.83%) AccuRev
5 1 (0.83%) Hudson
5 1 (0.83%) Jenkins
General
1 55 (45.45%) Marketing
2 14 (11.57%) Retail
3 12 (9.92%) Back Office
4 9 (7.44%) Finance
5 4 (3.31%) Legal
5 4 (3.31%) Advertising
6 2 (1.65%) Manufacturing
6 2 (1.65%) Multimedia
6 2 (1.65%) Electronics
6 2 (1.65%) Telecoms
7 1 (0.83%) Automotive
7 1 (0.83%) German Language
Job Titles
1 69 (57.02%) Developer
2 20 (16.53%) PHP Developer
3 19 (15.70%) Web Developer
4 16 (13.22%) Junior
4 16 (13.22%) Junior Developer
5 11 (9.09%) Front-End Developer
6 9 (7.44%) Analyst
7 8 (6.61%) .NET Developer
7 8 (6.61%) Designer
8 7 (5.79%) PPC Manager
8 7 (5.79%) PPC Analyst
8 7 (5.79%) PPC Executive
8 7 (5.79%) SEO Executive
8 7 (5.79%) PPC Specialist
9 6 (4.96%) Senior Developer
10 5 (4.13%) Marketing Executive
11 4 (3.31%) Digital Marketing Executive
11 4 (3.31%) Web Designer
11 4 (3.31%) Senior Web Developer
11 4 (3.31%) ASP.NET Developer
Libraries, Frameworks & Software Standards
1 79 (65.29%) HTML
2 66 (54.55%) CSS
3 58 (47.93%) jQuery
4 37 (30.58%) .NET
5 35 (28.93%) HTML5
6 34 (28.10%) ASP.NET
7 29 (23.97%) XML
8 17 (14.05%) XHTML
8 17 (14.05%) CSS3
9 13 (10.74%) Web Services
10 12 (9.92%) AngularJS
10 12 (9.92%) ASP.NET Web Forms
11 10 (8.26%) Twitter Bootstrap
11 10 (8.26%) Laravel
11 10 (8.26%) CakePHP
12 9 (7.44%) Backbone.js
12 9 (7.44%) Ember.js
13 8 (6.61%) KnockoutJS
13 8 (6.61%) Durandal
14 7 (5.79%) ASP.NET MVC
Miscellaneous
1 49 (40.50%) User Experience
2 39 (32.23%) Social Media
3 20 (16.53%) Analytical Skills
4 16 (13.22%) W3C
5 13 (10.74%) Copywriting
6 11 (9.09%) Management Information System
6 11 (9.09%) Computer Science
7 9 (7.44%) Mobile App
8 8 (6.61%) Digital Media
9 3 (2.48%) Motion Graphics
9 3 (2.48%) Freedom of Information
9 3 (2.48%) Blog
10 2 (1.65%) DTV
10 2 (1.65%) EPoS
11 1 (0.83%) N-Tier
11 1 (0.83%) Photography
11 1 (0.83%) Enterprise Software
Operating Systems
1 13 (10.74%) Linux
2 1 (0.83%) Ubuntu
Processes & Methodologies
1 70 (57.85%) Analytics
2 39 (32.23%) MVC
2 39 (32.23%) Pay per click
2 39 (32.23%) Web Development
3 37 (30.58%) Digital Marketing
4 35 (28.93%) Agile Software Development
4 35 (28.93%) E-Commerce
5 26 (21.49%) Web Analytics
6 25 (20.66%) Web Design
7 23 (19.01%) Content Management
8 20 (16.53%) Responsive Web Design
9 16 (13.22%) Online Marketing
10 13 (10.74%) OO
11 11 (9.09%) Software Engineering
11 11 (9.09%) Change Control
12 10 (8.26%) Time Management
12 10 (8.26%) Waterfall
12 10 (8.26%) TDD
12 10 (8.26%) Scrum
12 10 (8.26%) Project Management
Programming Languages
1 61 (50.41%) JavaScript
2 35 (28.93%) C#
3 28 (23.14%) PHP
4 27 (22.31%) SQL
5 12 (9.92%) VB
6 11 (9.09%) T-SQL
7 6 (4.96%) ActionScript
8 5 (4.13%) Java
9 4 (3.31%) PHP5
10 3 (2.48%) ActionScript 3.0
10 3 (2.48%) Python
10 3 (2.48%) Ruby
Qualifications
1 56 (46.28%) Degree
2 2 (1.65%) Linux+ Certification
3 1 (0.83%) Postgraduate
Quality Assurance & Compliance
1 1 (0.83%) QA
Systems Management
1 1 (0.83%) cPanel
Vendors
1 54 (44.63%) Google
2 21 (17.36%) Microsoft
3 19 (15.70%) Adobe
4 6 (4.96%) Sitecore
5 3 (2.48%) Twitter
5 3 (2.48%) Rackspace
5 3 (2.48%) SAP
5 3 (2.48%) Macromedia
5 3 (2.48%) Zend
6 2 (1.65%) Oracle
6 2 (1.65%) hybris
6 2 (1.65%) Facebook
7 1 (0.83%) Business Objects
7 1 (0.83%) OpenText
7 1 (0.83%) RedDot
Stafford, Staffordshire
Deanslist Limited
Salary: From £30,000 to £45,000 per annum £30-40k + benefits
Posted: Yesterday
Stafford, Staffordshire
Deanslist Limited
Salary: From £30,000 to £35,000 per annum to £35k + benefits
Posted: Yesterday
Solihull, West Midlands (County)
Senitor Associates
Salary: £30000 - £40000 per annum + shares, others great bens
Posted: 5 days ago
Worcestershire
Searchability
Salary: £30000 - £35000 per annum + excellent benefits
Posted: 5 days ago
Stone, Staffordshire
Searchability
Salary: £16000 - £24000 per annum
Posted: 6 days ago
Solihull
Erin Associates
Salary: £27000 - £28000 per annum + Benefits
Posted: 14 days ago
Warwick
Smart Recruit Online
Salary: £28000 - £30000 per annum + See job spec
Posted: 16 days ago
Stafford, Staffordshire
Zonal Retail Data Systems Ltd
Salary: From £38,000 to £45,000 per annum plus standard company benefits
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Stafford, Staffordshire
Zonal Retail Data Systems Ltd
Salary: From £28,000 to £35,000 per annum plus company benefits
Posted: 19 days ago