The table below looks at the statistics for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 22 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
22 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
England / West Midlands
Rank 160 181 177
Rank change year-on-year
+21 -4
Permanent jobs citing SEO 48 48 37
As % of all permanent IT jobs located in the West Midlands 1.02% 0.81% 0.74%
As % of the Processes & Methodologies category 1.13% 0.92% 0.89%
Number of salaries quoted 43 40 29
Median salary £37,500 £30,000 £28,750
Median salary % change year-on-year
+25.00% +4.34%
90% offered a salary of more than £25,000 £24,900 £19,000
10% offered a salary of more than £45,000 £35,000 £40,000
UK excluding London median salary £35,000 £35,000 £32,750
% change year-on-year
- +6.87%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4239 5215 4170
As % of all permanent IT jobs located in the West Midlands 89.79% 88.34% 83.62%
Number of salaries quoted 3390 4290 3520
Median salary £42,500 £44,000 £42,500
Median salary % change year-on-year
-3.40% +3.52%
90% offered a salary of more than £28,500 £30,000 £28,500
10% offered a salary of more than £60,000 £65,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in the West Midlands

The demand trend of job ads across the West Midlands region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 22 February 2017.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 22 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Worcestershire +10 22 £37,500 +7.14% 2
Herefordshire - 14 £38,750 -
Birmingham +25 12 £27,500 -7.56% 1
Staffordshire -12 6 £36,500 +21.66% 1
Warwickshire +22 3 £30,000 +4.34%
Solihull -1 2 £40,000 +21.21% 1
Wolverhampton - 2 £28,750 -
Coventry +13 1 - - 1
Walsall - 1 £34,000 -
Shropshire - 1 £36,500 - 1
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 22 February 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for SEO.

1 65 (68.42%) Marketing
2 59 (62.11%) HTML
3 54 (56.84%) CSS
4 44 (46.32%) Analytics
5 43 (45.26%) JavaScript
5 43 (45.26%) Pay per click
5 43 (45.26%) Google
6 38 (40.00%) PHP
7 37 (38.95%) HTML5
8 33 (34.74%) jQuery
9 32 (33.68%) E-Commerce
10 30 (31.58%) Agile Software Development
10 30 (31.58%) Digital Marketing
11 29 (30.53%) Google Analytics
12 28 (29.47%) Social Media
13 26 (27.37%) MySQL
14 25 (26.32%) Git (software)
15 23 (24.21%) Web Services
16 22 (23.16%) MVC
16 22 (23.16%) CSS3
17 21 (22.11%) WordPress
18 20 (21.05%) RESTful
19 19 (20.00%) User Experience
20 17 (17.89%) Web Development
21 16 (16.84%) Subversion
21 16 (16.84%) Adobe
21 16 (16.84%) Mobile App
22 15 (15.79%) Sass
23 14 (14.74%) Backbone.js
23 14 (14.74%) KnockoutJS

SEO
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (22.11%) WordPress
2 13 (13.68%) CMS
3 7 (7.37%) Elasticsearch
4 6 (6.32%) Adobe Experience Manager
5 4 (4.21%) WebSphere
6 2 (2.11%) Apache
6 2 (2.11%) nginx
7 1 (1.05%) Drupal
7 1 (1.05%) Joomla!
Applications
1 13 (13.68%) Photoshop
2 10 (10.53%) Adobe Illustrator
3 8 (8.42%) Adobe Creative Suite
3 8 (8.42%) MS Excel
4 4 (4.21%) MS PowerPoint
5 3 (3.16%) MS Office
Business Applications
1 6 (6.32%) Shopify
2 4 (4.21%) Magento
3 2 (2.11%) Payment Gateway
3 2 (2.11%) WebTrends
Cloud Services
1 29 (30.53%) Google Analytics
2 8 (8.42%) AdWords
3 2 (2.11%) Sage Pay
Communications & Networking
1 14 (14.74%) Internet
2 2 (2.11%) HTTP
2 2 (2.11%) SMS
Database & Business Intelligence
1 26 (27.37%) MySQL
2 13 (13.68%) Relational Database
3 11 (11.58%) SQL Server
4 8 (8.42%) NoSQL
5 7 (7.37%) Redis
6 5 (5.26%) MongoDB
7 4 (4.21%) Big Data
8 2 (2.11%) Data Warehouse
Development Applications
1 25 (26.32%) Git (software)
2 16 (16.84%) Subversion
3 9 (9.47%) PHPUnit
4 8 (8.42%) Grunt
4 8 (8.42%) gulp
5 7 (7.37%) Jasmine
5 7 (7.37%) Jenkins
5 7 (7.37%) JSUnit
5 7 (7.37%) Mocha
5 7 (7.37%) Xdebug
6 2 (2.11%) Mercurial
6 2 (2.11%) Phing
General
1 65 (68.42%) Marketing
2 7 (7.37%) Advertising
2 7 (7.37%) Retail
3 4 (4.21%) Automotive
4 3 (3.16%) Publishing
5 2 (2.11%) Legal
6 1 (1.05%) Finance
Job Titles
1 50 (52.63%) Developer
2 23 (24.21%) PHP Developer
3 21 (22.11%) HTML Developer
3 21 (22.11%) JavaScript Developer
4 16 (16.84%) HTML CSS Developer
5 14 (14.74%) Web Developer
6 13 (13.68%) MySQL Developer
6 13 (13.68%) PHP MySQL Developer
7 12 (12.63%) Front End Developer (Client-Side Developer)
7 12 (12.63%) PHP Web Developer
8 8 (8.42%) Designer
8 8 (8.42%) E-Commerce Manager
8 8 (8.42%) LAMP Developer
8 8 (8.42%) PHP LAMP Developer
8 8 (8.42%) Software Developer
8 8 (8.42%) Web Designer
9 7 (7.37%) OO PHP Developer
10 6 (6.32%) .NET Developer
10 6 (6.32%) Content Manager
11 5 (5.26%) Marketing Manager
Libraries, Frameworks & Software Standards
1 59 (62.11%) HTML
2 54 (56.84%) CSS
3 37 (38.95%) HTML5
4 33 (34.74%) jQuery
5 23 (24.21%) Web Services
6 22 (23.16%) CSS3
7 20 (21.05%) RESTful
8 15 (15.79%) Sass
9 14 (14.74%) .NET
9 14 (14.74%) Backbone.js
9 14 (14.74%) KnockoutJS
10 13 (13.68%) ASP.NET
11 12 (12.63%) LAMP
11 12 (12.63%) Node.js
12 11 (11.58%) ASP.NET MVC
13 9 (9.47%) Ajax
14 7 (7.37%) Chai
14 7 (7.37%) LESS
14 7 (7.37%) RabbitMQ
14 7 (7.37%) Zend Framework
Miscellaneous
1 28 (29.47%) Social Media
2 19 (20.00%) User Experience
3 16 (16.84%) Mobile App
4 8 (8.42%) Animation
5 5 (5.26%) Analytical Skills
6 4 (4.21%) Credit Risk
7 3 (3.16%) Social Network
8 2 (2.11%) W3C
9 1 (1.05%) Digital Media
9 1 (1.05%) FMCG
9 1 (1.05%) Graphic Design
9 1 (1.05%) Management Information System
9 1 (1.05%) Smartphone
9 1 (1.05%) Taxonomies
Operating Systems
1 11 (11.58%) Linux
2 7 (7.37%) Debian
Processes & Methodologies
1 44 (46.32%) Analytics
2 43 (45.26%) Pay per click
3 32 (33.68%) E-Commerce
4 30 (31.58%) Agile Software Development
4 30 (31.58%) Digital Marketing
5 22 (23.16%) MVC
6 17 (17.89%) Web Development
7 14 (14.74%) Email Marketing
8 13 (13.68%) Online Marketing
9 12 (12.63%) OO
9 12 (12.63%) OOP
9 12 (12.63%) Unit Testing
10 10 (10.53%) OO PHP
11 9 (9.47%) Wireframes
12 8 (8.42%) Customer Engagement
13 7 (7.37%) B2B
13 7 (7.37%) BDD
13 7 (7.37%) Continuous Integration
13 7 (7.37%) Kanban
13 7 (7.37%) TDD
Programming Languages
1 43 (45.26%) JavaScript
2 38 (40.00%) PHP
3 9 (9.47%) C#
4 5 (5.26%) Java
5 3 (3.16%) SQL
6 2 (2.11%) PHP 5
6 2 (2.11%) Ruby
6 2 (2.11%) T-SQL
6 2 (2.11%) VB.NET
7 1 (1.05%) Bash Shell
7 1 (1.05%) ECMAScript
Qualifications
1 7 (7.37%) Degree
Quality Assurance & Compliance
1 1 (1.05%) QA
1 1 (1.05%) WAI
Vendors
1 43 (45.26%) Google
2 16 (16.84%) Adobe
3 7 (7.37%) Red Hat
3 7 (7.37%) Zend
4 6 (6.32%) Microsoft
5 5 (5.26%) Facebook
5 5 (5.26%) Twitter
6 4 (4.21%) DoubleClick
6 4 (4.21%) IBM
6 4 (4.21%) Kenshoo
6 4 (4.21%) SAP
7 2 (2.11%) ATG
7 2 (2.11%) Crimson Hexagon
7 2 (2.11%) hybris
7 2 (2.11%) Oracle
7 2 (2.11%) PayPal
7 2 (2.11%) Sage
8 1 (1.05%) Progress
Telford, Shropshire
Hot Rec
Salary: £20k - 26k per year + depending on experience
Posted: 23 hours ago
Coventry, West Midlands (County)
Senitor Associates
Salary: £25000 - £35000 per annum + Additional Benefits
Posted: 23 hours ago
Redditch, Worcestershire
Mortimer Spinks
Salary: £25000 - £35000 per annum
Posted: 5 days ago
Birmingham, West Midlands (County)
Parallel Consulting
Salary: £30000 - £40000 per annum + bonus, benefits, pension
Posted: Yesterday
Tamworth, Staffordshire
Big Red Recruitment
Salary: £29800 per annum + Pen, 5w hol, DIS, salary increments
Posted: 6 days ago
Worcestershire
Searchability
Salary: £30000 - £40000 per annum + benefits
Posted: 5 days ago
Solihull, West Midlands (County)
Talent International
Salary: £25000 - £55000 per annum + Exceptional Benefits!
Posted: 2 days ago