The first table below looks at the demand for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the West Midlands region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 152 98 122
Rank change year-on-year
-54 +24
Permanent jobs citing SEO 52 95 57
As % of all permanent IT jobs located in the West Midlands 1.034% 2.084% 1.366%
As % of the Processes & Methodologies category 1.379% 3.004% 1.978%
Number of salaries quoted 46 83 53
Average salary £32,500 £32,500 £32,500
90% offered a salary of more than £25,000 £22,715 £21,500
10% offered a salary of more than £43,750 £47,500 £45,500
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
All Processes & Methodologies
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
3770 3162 2881
As % of all permanent IT jobs located in the West Midlands 74.98% 69.37% 69.06%
Number of salaries quoted 3158 2737 2424
Average salary £40,000 £40,000 £40,000
90% offered a salary of more than £27,500 £26,500 £27,500
10% offered a salary of more than £60,000 £62,500 £62,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
SEO
England

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

West Midlands SEO Jobs Demand Trend

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

West Midlands SEO Salary Trend

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 24 May 2013.

West Midlands SEO Salary Histogram

SEO
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Staffordshire -22 14 £39,250 -1.87%
Warwickshire +8 8 £30,000 -27.27%
Birmingham -30 8 £41,250 +37.50%
Shropshire - 4 £25,000 -
Herefordshire +9 3 £40,000 +45.45%
Walsall - 3 £30,000 -
Worcestershire -8 2 £35,000 +11.11%
Coventry -27 1 £25,000 -25.92%
SEO
England

SEO
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 70 (67.31%) CSS
2 64 (61.54%) JavaScript
3 56 (53.85%) jQuery
4 44 (42.31%) HTML5
5 42 (40.38%) XHTML
5 42 (40.38%) Degree
6 40 (38.46%) Ajax
6 40 (38.46%) Marketing
6 40 (38.46%) .NET
7 39 (37.50%) E-Commerce
7 39 (37.50%) ASP.NET
8 37 (35.58%) SQL Server
8 37 (35.58%) Unit Testing
9 36 (34.62%) CSS3
10 35 (33.65%) XML
11 33 (31.73%) VB.NET
11 33 (31.73%) C#
12 32 (30.77%) HTML
13 29 (27.88%) CMS
14 26 (25.00%) Photoshop
14 26 (25.00%) XSLT
14 26 (25.00%) TDD
15 25 (24.04%) N-Tier
15 25 (24.04%) SOA
15 25 (24.04%) MVC
15 25 (24.04%) Online Marketing
16 24 (23.08%) SQL
17 23 (22.12%) Social Media
18 22 (21.15%) Web Application Development
19 21 (20.19%) MS Excel

SEO
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 70 (67.31%) CSS
2 56 (53.85%) jQuery
3 44 (42.31%) HTML5
4 42 (40.38%) XHTML
5 40 (38.46%) Ajax
5 40 (38.46%) .NET
6 39 (37.50%) ASP.NET
7 36 (34.62%) CSS3
8 35 (33.65%) XML
9 32 (30.77%) HTML
10 26 (25.00%) XSLT
11 7 (6.731%) WCF
11 7 (6.731%) WPF
11 7 (6.731%) LINQ
12 5 (4.808%) Web Services
12 5 (4.808%) Flash
13 4 (3.846%) Zend Framework
14 2 (1.923%) RESTful
14 2 (1.923%) Smarty
14 2 (1.923%) Sass
Application Platforms
1 29 (27.88%) CMS
2 9 (8.654%) Apache
2 9 (8.654%) Sitecore CMS
3 7 (6.731%) WordPress
4 6 (5.769%) Joomla!
5 3 (2.885%) Magento
6 1 (0.962%) Tomcat
6 1 (0.962%) nginx
6 1 (0.962%) Google App Engine
Applications
1 26 (25.00%) Photoshop
2 21 (20.19%) MS Excel
3 4 (3.846%) Adobe Illustrator
4 3 (2.885%) Fireworks
5 2 (1.923%) InDesign
6 1 (0.962%) MS PowerPoint
Business Applications
1 11 (10.58%) Google Analytics
Communications & Networking
1 2 (1.923%) Internet
1 2 (1.923%) FTP
2 1 (0.962%) SMS
Database & Business Intelligence
1 37 (35.58%) SQL Server
2 13 (12.50%) MySQL
3 8 (7.692%) SQL Server 2008
3 8 (7.692%) SQL Server 2005
4 7 (6.731%) SQL Server Integration Services
4 7 (6.731%) SQL Server Reporting Services
5 1 (0.962%) MongoDB
5 1 (0.962%) NoSQL
Development Applications
1 12 (11.54%) JIRA
2 6 (5.769%) Visual Studio
3 5 (4.808%) Git (software)
4 2 (1.923%) Dreamweaver
5 1 (0.962%) Subversion
5 1 (0.962%) Maven
5 1 (0.962%) Phing
5 1 (0.962%) Hudson
5 1 (0.962%) PHPUnit
General
1 40 (38.46%) Marketing
2 7 (6.731%) Advertising
3 6 (5.769%) Retail
4 3 (2.885%) Publishing
5 2 (1.923%) Finance
6 1 (0.962%) French Language
6 1 (0.962%) Automotive
6 1 (0.962%) Manufacturing
6 1 (0.962%) Telecoms
6 1 (0.962%) Games
Job Titles
1 54 (51.92%) Developer
2 45 (43.27%) Web Developer
3 16 (15.38%) Front-End Developer
3 16 (15.38%) .NET Developer
3 16 (15.38%) VB.NET Developer
4 15 (14.42%) Front-End Web Developer
5 14 (13.46%) VB.NET/ASP.NET Developer
5 14 (13.46%) ASP.NET Developer
5 14 (13.46%) .NET Web Developer
6 13 (12.50%) Senior Web Developer
6 13 (12.50%) Senior Developer
7 12 (11.54%) Team Leader
8 10 (9.615%) .NET Team Leader
8 10 (9.615%) Development Team Leader
8 10 (9.615%) Web Team Leader
9 9 (8.654%) C# Developer
9 9 (8.654%) C# .NET Developer
10 7 (6.731%) C# Web Developer
10 7 (6.731%) Senior .NET Web Developer
10 7 (6.731%) Senior ASP.NET Developer
Miscellaneous
1 25 (24.04%) N-Tier
2 23 (22.12%) Social Media
3 8 (7.692%) Copywriting
4 7 (6.731%) Blog
5 6 (5.769%) Digital Media
5 6 (5.769%) Mobile App
5 6 (5.769%) Computer Science
6 3 (2.885%) Graphic Design
6 3 (2.885%) W3C
7 2 (1.923%) RIA
7 2 (1.923%) Open Source
7 2 (1.923%) New Media
8 1 (0.962%) Statistics
8 1 (0.962%) Photography
8 1 (0.962%) SaaS
8 1 (0.962%) Augmented Reality
Operating Systems
1 9 (8.654%) Linux
2 8 (7.692%) Apple iOS
3 1 (0.962%) Android
Processes & Methodologies
1 39 (37.50%) E-Commerce
2 37 (35.58%) Unit Testing
3 26 (25.00%) TDD
4 25 (24.04%) SOA
4 25 (24.04%) MVC
4 25 (24.04%) Online Marketing
5 22 (21.15%) Web Application Development
6 20 (19.23%) Web Development
6 20 (19.23%) Pay per click
7 19 (18.27%) Analytics
8 14 (13.46%) Digital Marketing
9 13 (12.50%) CRM
10 11 (10.58%) Document Management
11 9 (8.654%) Content Management
11 9 (8.654%) Integration Testing
12 7 (6.731%) Agile Software Development
13 6 (5.769%) Web Design
14 5 (4.808%) Web Analytics
15 4 (3.846%) Marketing Strategy
15 4 (3.846%) Project Management
Programming Languages
1 64 (61.54%) JavaScript
2 33 (31.73%) VB.NET
2 33 (31.73%) C#
3 24 (23.08%) SQL
4 15 (14.42%) PHP
5 7 (6.731%) VB6
5 7 (6.731%) VB
6 5 (4.808%) PHP5
7 1 (0.962%) Java
7 1 (0.962%) Python
Qualifications
1 42 (40.38%) Degree
2 4 (3.846%) Microsoft Certification
3 1 (0.962%) PRINCE2 Certification
Vendors
1 14 (13.46%) Adobe
1 14 (13.46%) Google
2 10 (9.615%) Facebook
3 9 (8.654%) Sitecore
4 5 (4.808%) Microsoft
5 4 (3.846%) Omniture
5 4 (3.846%) Yahoo!
5 4 (3.846%) Zend
6 2 (1.923%) SAP
7 1 (0.962%) Twitter
7 1 (0.962%) Rackspace
Redditch, Worcestershire
Improving SEO - Visitors & Revenue... - Improving, use latest tools, discover ways to increase traffic / sales, Coding in HTML / PHP... - Designing business cards / presentations / rate cards in InDesign or Illustrator,...
Candidate Source
Salary: £15,000 per annum
Posted: 24 May 2013
Stoke on Trent, West Midlands
Essential Skills and experience: Degree educated in a relevant Computing or IT discipline - or having equivalent commercial experience Circa 3-5 years+ solid commercial .NET based web applications...
Applause IT Ltd
Salary: £35000 - £45000 per annum + Based on Exp+ Bonus +Bens
Posted: 2 May 2013
Coventry, West Midlands (County)
Due to continued success they are looking for a Content Strategist to work in their online Ecommerce division. They are looking to recruit a Content Strategist who will...
TechnoRecruit
Salary: From £20,000 to £30,000 per annum Dependant on experience
Posted: 21 May 2013
Worcester, West Midlands
Knowledge of PHP, working within the Zend Framework and PHPTAL will be advantageous.Working Knowledge of Adobe applications (Fireworks, Dreamweaver, Photoshop) will be required however the ability to...
Salary: £22000 - £28000 per annum
Posted: 22 May 2013
Leamington Spa, Warwickshire
Requirements: " Photoshop " Illustrator " Dreamweaver (Preferred) " Flash (Basic knowledge) " HTML4/5. " CSS2/3. " PHP (Intermediate). " MySQL Databases (Intermediate) " JavaScript (jQuery). " Knowledge of Flash - for use in banners and as...
serocor solution
Salary: £20000.0000 - £25000.0000 per annum
Posted: 23 May 2013
Warwick, Warwickshire
To be successful in this role you will have: - Proven web design / development experience, being proficient in CSS, HTML, JavaScript, jQuery, Photoshop, Dreamweaver and MS Office... An interest...
EasyWebRecruitment.com
Salary: £Competitive
Posted: 21 May 2013
Warwick, Warwickshire, United Kingdom, East...
This is an exciting role for someone who is proficient in CSS / HTML / JavaScript / jQuery and looking to join a successful European company... They will assist in the...
Easy Web Recruitment
Salary: £Competitive
Posted: 22 May 2013
Worcester, West Midlands
Company OverviewFor over a decade, this Internet domain name and hosting service has provided first class web services to a wide variety of customers that require high-quality,...
Salary: £22000 - £24000 per annum
Posted: 22 May 2013
Warwickshire
You will create persuasive and SEO friendly product copy and communicate all online merchandising activity with stores, suppliers, catalogues, affiliates and any marketing campaigns. It is envisaged the...
Assured Recruitment Solutions
Salary: £20k - 30k per year
Posted: 23 May 2013
Solihull, West Midlands
Responsibilities* Regularly update the company website* Increase web presence, daily blogs, social media etc* Contribute to the vision, strategy & innovation of the company website* Provide 1st line application...
greywood
Salary: £18000 - £23000 per annum + Benefits
Posted: 22 May 2013
Solihull, West Midlands (County)
Responsibilities * Regularly update the company website * Increase web presence, daily blogs, social media etc * Contribute to the vision, strategy & innovation of the company website * Provide 1st line application...
Greywood Associates Limited
Salary: £18000 - £23000 per annum + Benefits
Posted: 21 May 2013
Stoke-On-Trent, Staffordshire
You will be responsible for the full media budget to deliver successful B2B digital campaigns across all paid for and earned channels to improve traffic generation, conversion, website...
Oscar Associates (UK) Ltd
Salary: £20000 - £40000 per annum
Posted: 22 May 2013
Redditch, Worcestershire
You will be required to develop the online marketing strategy and online activity for all of the companies brands, along with all other aspectsof digital marketing including the...
Oscar Associates (UK) Ltd
Salary: £20000 - £40000 per annum
Posted: 23 May 2013
Birmingham, West Midlands
Gone are the confinements of "I report to him, who reports to her", "Steve manages the Design team but don't talk to him about SEO" where everything...
Applause IT Ltd
Salary: £30000 - £50000 per annum + Benefits
Posted: 5 May 2013
Birmingham, West Midlands (County)
I am urgently looking for a Digital Marketing Manager (SEO / PPC / Social Media / Affiliates / eCommerce) to join their growing eCommerce department... Online Marketing Manager (Digital) (SEO / PPC / Social...
Oscar Associates (UK) Ltd
Salary: £30000 - £45000 per annum + exclusive company package
Posted: 21 May 2013
Redditch, Worcestershire
Roc Search, Marketing, Marketing Manager, Digital Marketing Manager, Digital, Online Marketing, Email, Manager, Permanent, Worcestershire, Up to £40,000) Roc Search is currently in the market seeking an...
Roc Search
Salary: £40000 per annum
Posted: 20 May 2013
Worcestershire
Worcestershire based £24,000 - £27,000 + Benefits My client, a leading retail organisation, is looking for an SEO executive to join their established on-line marketing team... As...
serocor solution
Salary: £24000 - £27000 per annum + benefits
Posted: 22 May 2013
Birmingham, West Midlands (County)
Award winning agency with some incredible brand names packed under its belt is reaching out to find a strategic and talented PPC Account Manager with 3 + years experience...
JP Specialist Contracts
Salary: £28000 - £30000 per annum + +Pension+Bonus+Health
Posted: 20 May 2013
West Midlands
New opportunity is available for a successful Commercial Director with a proven background managing successful sales teams and driving a web based marketing strategy to work for a...
Progressive Recruitment
Salary: £55000 - £60000 per annum + Benefits Package
Posted: 15 May 2013
Staffordshire, West Midlands
My client is looking to hire a Search Manager to take charge of all aspects of online search activity for two high profile retail brands.The successful candidate...
Mint
Salary: £32000 - £36000 per annum + Negotiable on Experience
Posted: 21 May 2013
Stafford, Staffordshire
Quality Assurance Engineer - Software tester - QA Analyst - ISEB... Experience across QA - functional testing, automation, manual testing. ISEB Foundation. Desirable: Experience with SQL Server Analysis Services, SQL Server Reporting...
Deanslist Limited
Salary: From £25,000 to £32,000 per annum + bonus + benefits
Posted: 20 May 2013