The table below looks at the statistics for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 16 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
16 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 142 164 121
Rank change year-on-year
+22 -43
Permanent jobs citing SEO 75 50 81
As % of all permanent IT jobs located in the West Midlands 1.35% 0.92% 1.65%
As % of the Processes & Methodologies category 1.71% 1.17% 2.18%
Number of salaries quoted 44 40 77
Average salary £30,000 £29,500 £32,000
Average salary % change year-on-year
+1.69% -7.81%
90% offered a salary of more than £22,900 £22,500 £22,500
10% offered a salary of more than £41,500 £40,000 £50,000
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4389 4274 3713
As % of all permanent IT jobs located in the West Midlands 79.17% 78.42% 75.44%
Number of salaries quoted 3658 3618 3156
Average salary £42,350 £40,000 £40,000
Average salary % change year-on-year
+5.87% -
90% offered a salary of more than £27,850 £26,500 £27,500
10% offered a salary of more than £68,500 £65,000 £60,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 16 September 2014.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 16 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +12 26 £30,000 +3.44% 3
Warwickshire +6 8 £29,250 +9.34% 1
Solihull +9 7 £30,000 -29.41%
Coventry -4 6 £25,250 +7.44% 1
Worcestershire -9 4 £26,000 -11.86% 1
Staffordshire -16 4 £38,000 +52.00% 2
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 16 September 2014, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 117 (63.24%) HTML
2 114 (61.62%) CSS
3 110 (59.46%) JavaScript
4 73 (39.46%) jQuery
5 72 (38.92%) PHP
6 63 (34.05%) Marketing
7 58 (31.35%) MySQL
7 58 (31.35%) HTML5
8 54 (29.19%) CSS3
8 54 (29.19%) E-Commerce
9 52 (28.11%) WordPress
10 48 (25.95%) CMS
11 47 (25.41%) Continuous Integration
12 44 (23.78%) Agile Software Development
13 39 (21.08%) .NET
14 37 (20.00%) ASP.NET
14 37 (20.00%) SQL Server
15 36 (19.46%) XML
15 36 (19.46%) Ajax
15 36 (19.46%) Google
16 35 (18.92%) XHTML
16 35 (18.92%) Photoshop
16 35 (18.92%) SQL
17 33 (17.84%) Pay per click
18 32 (17.30%) TDD
18 32 (17.30%) Unit Testing
18 32 (17.30%) Git (software)
19 31 (16.76%) AccuRev
19 31 (16.76%) JIRA
19 31 (16.76%) VB.NET

SEO
Top Related IT Skills in the West Midlands by Category

For the 6 months to 16 September 2014, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 52 (28.11%) WordPress
2 48 (25.95%) CMS
3 17 (9.19%) Joomla!
4 4 (2.16%) ExpressionEngine
5 3 (1.62%) Drupal
6 2 (1.08%) Umbraco
6 2 (1.08%) SAS
7 1 (0.54%) Apache
7 1 (0.54%) WebSphere
7 1 (0.54%) Sitecore CMS
Applications
1 35 (18.92%) Photoshop
2 11 (5.95%) Adobe Illustrator
3 7 (3.78%) MS PowerPoint
4 4 (2.16%) Fireworks
5 3 (1.62%) InDesign
6 2 (1.08%) PowerPivot
6 2 (1.08%) Stata
6 2 (1.08%) SPSS
7 1 (0.54%) MS Excel
Business Applications
1 26 (14.05%) Magento
2 18 (9.73%) Google Analytics
3 14 (7.57%) WebTrends
Cloud Services
1 1 (0.54%) MailChimp
Communications & Networking
1 13 (7.03%) DNS
2 9 (4.86%) SSH
3 4 (2.16%) Intranet
3 4 (2.16%) Extranet
Database & Business Intelligence
1 58 (31.35%) MySQL
2 37 (20.00%) SQL Server
3 2 (1.08%) SQL Server Analysis Services
3 2 (1.08%) Relational Database
3 2 (1.08%) SQL Server Reporting Services
3 2 (1.08%) SQL Server Integration Services
Development Applications
1 32 (17.30%) Git (software)
2 31 (16.76%) JIRA
3 5 (2.70%) Dreamweaver
4 1 (0.54%) Visual Studio
General
1 63 (34.05%) Marketing
2 26 (14.05%) Retail
3 10 (5.41%) Finance
4 9 (4.86%) Games
5 5 (2.70%) Advertising
6 4 (2.16%) Billing
7 3 (1.62%) Multimedia
8 1 (0.54%) Manufacturing
8 1 (0.54%) Interactive Media
Job Titles
1 105 (56.76%) Developer
2 52 (28.11%) Web Developer
3 27 (14.59%) PHP Developer
4 23 (12.43%) .NET Developer
5 20 (10.81%) Designer
6 17 (9.19%) Web Designer
7 13 (7.03%) Junior
7 13 (7.03%) Junior Developer
8 12 (6.49%) Junior Web Developer
8 12 (6.49%) Content Manager
9 11 (5.95%) Senior Developer
10 10 (5.41%) Graduate
10 10 (5.41%) VB.NET Developer
10 10 (5.41%) VB.NET/ASP.NET Developer
11 9 (4.86%) PHP MySQL Developer
11 9 (4.86%) Analyst
12 8 (4.32%) Marketing Manager
12 8 (4.32%) E-Commerce Manager
13 7 (3.78%) Graphic Designer
13 7 (3.78%) Project Manager
Libraries, Frameworks & Software Standards
1 117 (63.24%) HTML
2 114 (61.62%) CSS
3 73 (39.46%) jQuery
4 58 (31.35%) HTML5
5 54 (29.19%) CSS3
6 39 (21.08%) .NET
7 37 (20.00%) ASP.NET
8 36 (19.46%) XML
8 36 (19.46%) Ajax
9 35 (18.92%) XHTML
10 31 (16.76%) XSLT
11 17 (9.19%) LAMP
12 10 (5.41%) Flash
13 6 (3.24%) REST
14 5 (2.70%) SOAP
14 5 (2.70%) .NET Framework
14 5 (2.70%) ASP.NET Web Forms
14 5 (2.70%) ASP.NET MVC
15 4 (2.16%) Zend Framework
15 4 (2.16%) Sass
Miscellaneous
1 31 (16.76%) N-Tier
2 28 (15.14%) User Experience
3 22 (11.89%) Social Media
4 21 (11.35%) Open Source
5 15 (8.11%) Mobile App
6 11 (5.95%) Analytical Skills
7 10 (5.41%) Digital Media
8 6 (3.24%) Blog
9 5 (2.70%) W3C
9 5 (2.70%) Computer Science
10 4 (2.16%) Copywriting
11 3 (1.62%) Motion Graphics
11 3 (1.62%) Social Network
11 3 (1.62%) Wiki
11 3 (1.62%) RIA
12 2 (1.08%) Data Extraction
13 1 (0.54%) Mathematics
13 1 (0.54%) Animation
13 1 (0.54%) Statistics
13 1 (0.54%) Economics
Operating Systems
1 5 (2.70%) Linux
2 3 (1.62%) Ubuntu
3 1 (0.54%) Apple iOS
3 1 (0.54%) Android
Processes & Methodologies
1 54 (29.19%) E-Commerce
2 47 (25.41%) Continuous Integration
3 44 (23.78%) Agile Software Development
4 33 (17.84%) Pay per click
5 32 (17.30%) TDD
5 32 (17.30%) Unit Testing
6 31 (16.76%) SOA
7 29 (15.68%) Analytics
8 28 (15.14%) Web Development
9 26 (14.05%) Document Management
10 22 (11.89%) MVC
11 19 (10.27%) OOP
12 18 (9.73%) Web Design
12 18 (9.73%) Digital Marketing
13 12 (6.49%) Mobile Application Development
13 12 (6.49%) User Experience Design
14 11 (5.95%) CRM
15 10 (5.41%) Scrum
16 9 (4.86%) Content Management
17 7 (3.78%) Email Marketing
Programming Languages
1 110 (59.46%) JavaScript
2 72 (38.92%) PHP
3 35 (18.92%) SQL
4 31 (16.76%) VB.NET
5 21 (11.35%) C#
6 12 (6.49%) PHP5
7 9 (4.86%) ActionScript
8 7 (3.78%) ActionScript 3.0
9 5 (2.70%) VB
10 3 (1.62%) C++
11 2 (1.08%) Ruby
12 1 (0.54%) Groovy
Qualifications
1 19 (10.27%) Degree
2 5 (2.70%) Microsoft Certification
3 4 (2.16%) Security Cleared
4 2 (1.08%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (0.54%) QA
Vendors
1 36 (19.46%) Google
2 31 (16.76%) AccuRev
3 14 (7.57%) Adobe
4 6 (3.24%) Salesforce.com
4 6 (3.24%) Microsoft
5 5 (2.70%) Facebook
6 4 (2.16%) Zend
6 4 (2.16%) Twitter
7 3 (1.62%) Macromedia
8 2 (1.08%) Open Text
8 2 (1.08%) Omniture
8 2 (1.08%) DoubleClick
9 1 (0.54%) SAP
9 1 (0.54%) Pegasus
9 1 (0.54%) Yahoo!
9 1 (0.54%) hybris
9 1 (0.54%) Sitecore
Stafford, Staffordshire
Deanslist Limited
Salary: From £30,000 to £40,000 per annum + Bonus + Corporate benefits
Posted: Yesterday
Birmingham, West Midlands (County)
BARCLAY ANDERSON LIMITED
Salary: From £25,000 to £28,000 per annum + Benefits Package
Posted: 3 days ago
Birmingham, West Midlands (County)
Uniting Ambition
Salary: £18k - 20k per year + Benefits
Posted: 4 days ago
Rugby, Warwickshire
TheSmartList
Salary: £Competitive DOE
Posted: 5 days ago
Coventry, West Midlands (County)
Recruit 4 Talent
Salary: up to £25,000 d.o.e.
Posted: 14 days ago
Stoke on Trent
Applause IT Innovation
Salary: £40000 - £50000 per annum + + Bonus +Bens
Posted: 14 days ago
Birmingham
Blue Town Online
Salary: £20k per year
Posted: 18 days ago
Worcester
Recruitment Genius
Salary: £30000 - £35000 per annum
Posted: 20 days ago