The first table below looks at the demand for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the West Midlands region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 126 149 119
Rank change year-on-year
+23 -30
Permanent jobs citing SEO 72 53 74
As % of all permanent IT jobs located in the West Midlands 1.46% 1.06% 1.58%
As % of the Processes & Methodologies category 1.85% 1.38% 2.20%
Number of salaries quoted 54 41 60
Average salary £30,000 £35,000 £30,000
Average salary % change year-on-year
-14.28% +16.66%
90% offered a salary of more than £22,500 £25,000 £22,500
10% offered a salary of more than £45,000 £46,000 £47,500
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
3890 3842 3367
As % of all permanent IT jobs located in the West Midlands 78.67% 76.70% 71.91%
Number of salaries quoted 3239 3221 2856
Average salary £42,000 £40,000 £40,000
Average salary % change year-on-year
+5.00% -
90% offered a salary of more than £28,500 £27,500 £25,500
10% offered a salary of more than £62,500 £60,000 £60,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
SEO
England

SEO
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 18 April 2014.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Birmingham +20 25 £30,000 -29.41% 3
Staffordshire +6 23 £35,000 -12.50% 3
Worcestershire +13 13 £25,000 +13.63% 2
Warwickshire +11 7 £32,500 -18.75% 4
Coventry +13 3 £38,000 +52.00%
Sutton Coldfield - 1 £25,000 -
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 18 April 2014, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 60 (61.86%) JavaScript
2 57 (58.76%) HTML
3 56 (57.73%) CSS
4 45 (46.39%) .NET
5 42 (43.30%) jQuery
6 33 (34.02%) Marketing
7 32 (32.99%) PHP
8 31 (31.96%) MySQL
9 28 (28.87%) SQL
9 28 (28.87%) Ajax
9 28 (28.87%) Social Media
10 27 (27.84%) CSS3
10 27 (27.84%) HTML5
11 26 (26.80%) ASP.NET
12 24 (24.74%) SQL Server
13 23 (23.71%) E-Commerce
14 22 (22.68%) Web Services
14 22 (22.68%) Microsoft
15 20 (20.62%) XHTML
16 18 (18.56%) Agile Software Development
16 18 (18.56%) WordPress
17 17 (17.53%) Unit Testing
17 17 (17.53%) XML
18 16 (16.49%) C#
18 16 (16.49%) VB.NET
18 16 (16.49%) CMS
18 16 (16.49%) Web Design
19 15 (15.46%) TDD
19 15 (15.46%) JIRA
19 15 (15.46%) XSLT

SEO
Top Related IT Skills in the West Midlands by Category

For the 6 months to 18 April 2014, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 18 (18.56%) WordPress
2 16 (16.49%) CMS
3 12 (12.37%) Node.js
4 7 (7.22%) ExpressionEngine
5 3 (3.09%) SharePoint
5 3 (3.09%) Apache
6 2 (2.06%) Sitecore CMS
6 2 (2.06%) Drupal
7 1 (1.03%) Joomla!
7 1 (1.03%) SAS
Applications
1 12 (12.37%) Photoshop
2 7 (7.22%) MS PowerPoint
3 5 (5.15%) MS Excel
4 3 (3.09%) Fireworks
5 1 (1.03%) Stata
5 1 (1.03%) Adobe Illustrator
5 1 (1.03%) SPSS
5 1 (1.03%) PowerPivot
Business Applications
1 8 (8.25%) Magento
2 6 (6.19%) Google Analytics
3 1 (1.03%) WebTrends
3 1 (1.03%) SiteCatalyst
Cloud Services
1 12 (12.37%) Amazon S3
1 12 (12.37%) Amazon AWS
1 12 (12.37%) Amazon SQS
Communications & Networking
1 4 (4.12%) Intranet
1 4 (4.12%) Extranet
2 1 (1.03%) Internet
2 1 (1.03%) DNS
Database & Business Intelligence
1 31 (31.96%) MySQL
2 24 (24.74%) SQL Server
3 12 (12.37%) MongoDB
3 12 (12.37%) Amazon DynamoDB
4 5 (5.15%) SQL Server Reporting Services
5 1 (1.03%) SQL Server Integration Services
5 1 (1.03%) SQL Server Analysis Services
5 1 (1.03%) SQL Server 2008
Development Applications
1 15 (15.46%) JIRA
2 8 (8.25%) Git (software)
3 4 (4.12%) Subversion
4 2 (2.06%) Dreamweaver
4 2 (2.06%) Visual Studio
General
1 33 (34.02%) Marketing
2 4 (4.12%) Billing
2 4 (4.12%) Retail
3 3 (3.09%) Advertising
4 2 (2.06%) Finance
4 2 (2.06%) Games
5 1 (1.03%) Pharmaceutical
5 1 (1.03%) Aerospace
5 1 (1.03%) Automotive
5 1 (1.03%) Law
5 1 (1.03%) Manufacturing
5 1 (1.03%) Publishing
Job Titles
1 61 (62.89%) Developer
2 26 (26.80%) PHP Developer
3 24 (24.74%) Web Developer
4 14 (14.43%) .NET Developer
5 12 (12.37%) Designer
6 9 (9.28%) Graphic Designer
7 8 (8.25%) Web Designer
8 7 (7.22%) Senior Developer
9 6 (6.19%) Digital Marketing Manager
9 6 (6.19%) Front-End Developer
9 6 (6.19%) Marketing Manager
9 6 (6.19%) PHP Web Developer
10 5 (5.15%) .NET Web Developer
10 5 (5.15%) Analyst
11 4 (4.12%) Junior
11 4 (4.12%) Junior PHP Developer
11 4 (4.12%) Senior PHP Developer
11 4 (4.12%) Junior Developer
12 3 (3.09%) VB.NET Developer
12 3 (3.09%) SEO Executive
Libraries, Frameworks & Software Standards
1 57 (58.76%) HTML
2 56 (57.73%) CSS
3 45 (46.39%) .NET
4 42 (43.30%) jQuery
5 28 (28.87%) Ajax
6 27 (27.84%) CSS3
6 27 (27.84%) HTML5
7 26 (26.80%) ASP.NET
8 22 (22.68%) Web Services
9 20 (20.62%) XHTML
10 17 (17.53%) XML
11 15 (15.46%) XSLT
12 6 (6.19%) ASP.NET Web Forms
12 6 (6.19%) AngularJS
12 6 (6.19%) Zend Framework
12 6 (6.19%) .NET Framework
13 5 (5.15%) LAMP
13 5 (5.15%) CodeIgniter
13 5 (5.15%) Flash
14 4 (4.12%) REST
Miscellaneous
1 28 (28.87%) Social Media
2 13 (13.40%) N-Tier
3 12 (12.37%) Digital Media
4 5 (5.15%) Blog
5 4 (4.12%) Mobile App
5 4 (4.12%) Copywriting
6 3 (3.09%) Open Source
7 2 (2.06%) Computer Science
8 1 (1.03%) RIA
8 1 (1.03%) Blackberry
8 1 (1.03%) W3C
8 1 (1.03%) Motion Graphics
8 1 (1.03%) Data Extraction
Operating Systems
1 15 (15.46%) Linux
2 1 (1.03%) Windows Mobile
2 1 (1.03%) UNIX
2 1 (1.03%) Windows
2 1 (1.03%) BlackBerry OS
2 1 (1.03%) Apple iOS
2 1 (1.03%) Android
Processes & Methodologies
1 23 (23.71%) E-Commerce
2 18 (18.56%) Agile Software Development
3 17 (17.53%) Unit Testing
4 16 (16.49%) Web Design
5 15 (15.46%) TDD
5 15 (15.46%) MVC
6 14 (14.43%) SOA
6 14 (14.43%) Continuous Integration
7 13 (13.40%) Digital Marketing
7 13 (13.40%) Pay per click
8 12 (12.37%) Content Management
8 12 (12.37%) Document Management
9 11 (11.34%) Responsive Web Design
10 10 (10.31%) Analytics
10 10 (10.31%) Web Development
10 10 (10.31%) OO
11 9 (9.28%) OO PHP
12 8 (8.25%) Online Marketing
13 7 (7.22%) OOP
14 5 (5.15%) Email Marketing
Programming Languages
1 60 (61.86%) JavaScript
2 32 (32.99%) PHP
3 28 (28.87%) SQL
4 16 (16.49%) C#
4 16 (16.49%) VB.NET
5 7 (7.22%) PHP5
6 6 (6.19%) T-SQL
7 5 (5.15%) ActionScript
7 5 (5.15%) ActionScript 3.0
8 3 (3.09%) PHP4
9 1 (1.03%) C++
9 1 (1.03%) VB
Qualifications
1 7 (7.22%) Degree
1 7 (7.22%) Microsoft Certification
2 2 (2.06%) Security Cleared
Vendors
1 22 (22.68%) Microsoft
2 14 (14.43%) AccuRev
3 13 (13.40%) Google
4 9 (9.28%) Adobe
5 6 (6.19%) Zend
6 3 (3.09%) Hummingbird
6 3 (3.09%) Facebook
6 3 (3.09%) EPiServer
7 2 (2.06%) Sitecore
7 2 (2.06%) Twitter
7 2 (2.06%) Omniture
8 1 (1.03%) Open Text
8 1 (1.03%) DoubleClick
8 1 (1.03%) Yahoo!
8 1 (1.03%) Macromedia
Rugby, Warwickshire
Understanding Recruitment
Salary: £25000 - £27000 per annum + Execllent Benefits
Posted: 21 hours ago
Birmingham, West Midlands (County)
Pure People Ltd
Salary: Unspecified
Posted: 3 days ago
Birmingham, West Midlands (County)
Pure People Ltd
Salary: Unspecified
Posted: 3 days ago
Birmingham, West Midlands (County)
Pure People Ltd
Posted: 3 days ago
Redditch, Worcestershire
Big Red Recruitment
Salary: £18000 - £25000 per annum + Private Health Ins.
Posted: 3 days ago
Redditch, Worcestershire
Big Red Recruitment
Salary: £18000 - £25000 per annum + Private Health Ins.
Posted: 3 days ago
Warwick, Warwickshire
The F10 Group
Salary: £28000 - £32000 per annum + Benefits - See Job Spec
Posted: 3 days ago
Warwick, Warwickshire
Smart Recruit Online
Salary: £28000 - £32000 per annum + Benefits - See Job Spec
Posted: 3 days ago
Stoke-On-Trent, Staffordshire
Roc Search
Salary: £25000 - £45000 per annum + benefits
Posted: 5 days ago
Nuneaton, Warwickshire
Clearwater People Solutions
Salary: £35000 - £40000 Per Annum
Posted: 6 days ago