The table below looks at the statistics for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 5 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 160 159 149
Rank change year-on-year
-1 -10
Permanent jobs citing SEO 50 27 47
As % of all permanent IT jobs located in the West Midlands 1.00% 0.65% 1.04%
As % of the Processes & Methodologies category 1.25% 0.81% 1.36%
Number of salaries quoted 37 19 36
Average salary £27,500 £30,000 £35,000
Average salary % change year-on-year
-8.33% -14.28%
90% offered a salary of more than £19,999 £21,500 £20,000
10% offered a salary of more than £40,450 £47,000 £50,500
UK excluding London average salary £32,500 £32,500 £31,000
% change year-on-year
- +4.83%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4008 3317 3460
As % of all permanent IT jobs located in the West Midlands 80.22% 80.00% 76.40%
Number of salaries quoted 3357 2641 2921
Average salary £42,500 £41,500 £40,000
Average salary % change year-on-year
+2.40% +3.75%
90% offered a salary of more than £28,500 £27,500 £27,500
10% offered a salary of more than £62,500 £58,000 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 5 March 2015.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 5 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry - 9 £22,000 - 3
Birmingham -25 6 £27,500 -24.13%
Warwickshire - 6 £31,000 -
Solihull - 5 - -
Staffordshire -2 3 £45,000 +85.56% 6
Worcestershire -13 2 £32,500 +51.16%
Walsall - 1 £19,000 - 2
Shropshire - 1 £33,000 - 2
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 5 March 2015, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 65 (75.58%) HTML
2 61 (70.93%) CSS
3 58 (67.44%) JavaScript
4 43 (50.00%) jQuery
5 35 (40.70%) PHP
6 34 (39.53%) HTML5
7 32 (37.21%) C#
8 31 (36.05%) SQL Server
8 31 (36.05%) Web Development
9 30 (34.88%) Marketing
9 30 (34.88%) .NET
9 30 (34.88%) ASP.NET
10 29 (33.72%) MySQL
11 28 (32.56%) SQL
11 28 (32.56%) CSS3
12 26 (30.23%) E-Commerce
13 25 (29.07%) Analytics
14 22 (25.58%) Photoshop
15 21 (24.42%) XML
15 21 (24.42%) MVC
16 20 (23.26%) Mobile App
17 18 (20.93%) User Experience
18 17 (19.77%) Agile Software Development
18 17 (19.77%) Adobe
19 16 (18.60%) CMS
19 16 (18.60%) Pay per click
20 15 (17.44%) Degree
20 15 (17.44%) Google
20 15 (17.44%) Content Management
20 15 (17.44%) Social Media

SEO
Top Related IT Skills in the West Midlands by Category

For the 6 months to 5 March 2015, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 16 (18.60%) CMS
2 12 (13.95%) WordPress
3 7 (8.14%) IIS
4 5 (5.81%) Sitecore CMS
4 5 (5.81%) Umbraco
5 3 (3.49%) Drupal
5 3 (3.49%) Apache
6 1 (1.16%) nginx
Applications
1 22 (25.58%) Photoshop
2 5 (5.81%) Spreadsheet
2 5 (5.81%) Adobe Creative Suite
2 5 (5.81%) Adobe Illustrator
2 5 (5.81%) MS Excel
3 3 (3.49%) Fireworks
4 2 (2.33%) GIMP
5 1 (1.16%) InDesign
Business Applications
1 15 (17.44%) Google Analytics
2 8 (9.30%) Magento
3 6 (6.98%) WebTrends
4 1 (1.16%) Shopify
Communications & Networking
1 4 (4.65%) SSL
2 2 (2.33%) Intranet
3 1 (1.16%) Internet
3 1 (1.16%) Extranet
Database & Business Intelligence
1 31 (36.05%) SQL Server
2 29 (33.72%) MySQL
3 4 (4.65%) SQL Server 2008
4 1 (1.16%) Relational Database
4 1 (1.16%) NoSQL
4 1 (1.16%) BusinessObjects
4 1 (1.16%) RDBMS
Development Applications
1 9 (10.47%) Visual Studio
2 8 (9.30%) AccuRev
3 7 (8.14%) JIRA
4 6 (6.98%) Git (software)
5 1 (1.16%) Jenkins
General
1 30 (34.88%) Marketing
2 8 (9.30%) Retail
3 5 (5.81%) Back Office
4 4 (4.65%) Advertising
4 4 (4.65%) Publishing
5 3 (3.49%) Finance
6 2 (2.33%) Legal
7 1 (1.16%) Games
Job Titles
1 56 (65.12%) Developer
2 20 (23.26%) Web Developer
3 19 (22.09%) .NET Developer
4 11 (12.79%) Junior Developer
4 11 (12.79%) Junior
4 11 (12.79%) Senior Developer
5 9 (10.47%) PHP Developer
6 7 (8.14%) Senior Web Developer
7 5 (5.81%) Junior Web Developer
7 5 (5.81%) ASP.NET Developer
8 4 (4.65%) Web Editor
9 3 (3.49%) SEO Specialist
10 2 (2.33%) Analyst
10 2 (2.33%) Software Developer
10 2 (2.33%) Graduate
10 2 (2.33%) Web Designer
10 2 (2.33%) Senior PHP Developer
10 2 (2.33%) Marketing Analyst
10 2 (2.33%) Graduate Software Developer
10 2 (2.33%) Graduate Developer
Libraries, Frameworks & Software Standards
1 65 (75.58%) HTML
2 61 (70.93%) CSS
3 43 (50.00%) jQuery
4 34 (39.53%) HTML5
5 30 (34.88%) .NET
5 30 (34.88%) ASP.NET
6 28 (32.56%) CSS3
7 21 (24.42%) XML
8 13 (15.12%) XHTML
9 8 (9.30%) XSLT
9 8 (9.30%) Ajax
10 7 (8.14%) Zend Framework
11 6 (6.98%) Web Services
11 6 (6.98%) Flash
11 6 (6.98%) ASP.NET Web Forms
12 4 (4.65%) LAMP
13 3 (3.49%) JSON
14 2 (2.33%) Ruby on Rails
14 2 (2.33%) .NET Framework
14 2 (2.33%) REST
Miscellaneous
1 20 (23.26%) Mobile App
2 18 (20.93%) User Experience
3 15 (17.44%) Social Media
4 11 (12.79%) Analytical Skills
5 8 (9.30%) N-Tier
6 7 (8.14%) Open Source
6 7 (8.14%) Digital Media
7 6 (6.98%) Blog
8 5 (5.81%) Management Information System
9 4 (4.65%) W3C
9 4 (4.65%) Computer Science
9 4 (4.65%) Copywriting
10 3 (3.49%) Motion Graphics
10 3 (3.49%) Data Structures
10 3 (3.49%) Algorithms
10 3 (3.49%) Web 2.0
11 2 (2.33%) EPoS
12 1 (1.16%) Enterprise Software
12 1 (1.16%) Freedom of Information
12 1 (1.16%) Graphic Design
Operating Systems
1 7 (8.14%) Linux
2 5 (5.81%) Ubuntu
3 4 (4.65%) Windows
4 2 (2.33%) Android
4 2 (2.33%) Apple iOS
Processes & Methodologies
1 31 (36.05%) Web Development
2 26 (30.23%) E-Commerce
3 25 (29.07%) Analytics
4 21 (24.42%) MVC
5 17 (19.77%) Agile Software Development
6 16 (18.60%) Pay per click
7 15 (17.44%) Content Management
7 15 (17.44%) Online Marketing
8 14 (16.28%) Mobile Application Development
9 13 (15.12%) Digital Marketing
9 13 (15.12%) Continuous Integration
10 12 (13.95%) Project Management
10 12 (13.95%) TDD
10 12 (13.95%) Web Design
11 11 (12.79%) OOP
12 10 (11.63%) Web Analytics
13 9 (10.47%) OO
14 8 (9.30%) SOA
14 8 (9.30%) Unit Testing
15 7 (8.14%) Responsive Web Design
Programming Languages
1 58 (67.44%) JavaScript
2 35 (40.70%) PHP
3 32 (37.21%) C#
4 28 (32.56%) SQL
5 7 (8.14%) VB.NET
6 6 (6.98%) VB
7 4 (4.65%) T-SQL
8 3 (3.49%) ActionScript 3.0
8 3 (3.49%) PHP5
8 3 (3.49%) ActionScript
9 2 (2.33%) Java
9 2 (2.33%) Ruby
10 1 (1.16%) Groovy
Qualifications
1 15 (17.44%) Degree
2 8 (9.30%) VCP4
3 2 (2.33%) Linux+ Certification
4 1 (1.16%) Microsoft Certification
Quality Assurance & Compliance
1 3 (3.49%) WAI
2 1 (1.16%) QA
Systems Management
1 1 (1.16%) cPanel
Vendors
1 17 (19.77%) Adobe
2 15 (17.44%) Google
3 13 (15.12%) Microsoft
4 7 (8.14%) Zend
5 5 (5.81%) Sitecore
6 3 (3.49%) Macromedia
7 1 (1.16%) SAP
7 1 (1.16%) Business Objects
Stafford, Staffordshire
Deanslist Limited
Salary: From £35,000 to £45,000 per annum + benefits
Posted: 14 hours ago
Stafford, Staffordshire
Deanslist Limited
Salary: From £30,000 to £40,000 per annum + benefits
Posted: 14 hours ago
Stoke on Trent
Applause IT Innovation
Salary: £60000 - £75000 per annum + inc FE Car + Bonus + Bens
Posted: 20 hours ago
Stafford, Staffordshire
Deanslist Limited
Salary: From £35,000 to £45,000 per annum + benefits
Posted: 3 days ago
Stafford, Staffordshire
Deanslist Limited
Salary: From £30,000 to £40,000 per annum + benefits
Posted: 3 days ago
West Midlands
Big Red Recruitment
Salary: £40000 - £45000 per annum + excellent package & training
Posted: 5 days ago
Walsall, West Midlands (County)
QA Limited
Salary: £105.00 per week
Posted: 9 days ago
West Midlands
Camping and Caravanning Club
Posted: 14 days ago
Coventry, Warwickshire
Camping and Caravanning Club
Salary: £19,000 - £25,000 + Benefits
Posted: 14 days ago
Coventry, Warwickshire
Camping and Caravanning Club
Salary: £19,000 - £25,000 + Benefits
Posted: 14 days ago
Stoke on Trent
Applause IT Innovation
Salary: £60000 - £75000 per annum + inc FE Car + Bonus + Bens
Posted: 20 days ago
Shrewsbury
Blue Town Online
Salary: Competitive
Posted: 22 days ago
Shrewsbury
Blue Town Online
Salary: £16k per year
Posted: 22 days ago