The table below looks at the statistics for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 3 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
3 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 179 158 132
Rank change year-on-year
-21 -26
Permanent jobs citing SEO 60 62 81
As % of all permanent IT jobs located in the West Midlands 0.97% 1.16% 1.62%
As % of the Processes & Methodologies category 1.11% 1.39% 1.92%
Number of salaries quoted 58 48 63
Median salary £27,500 £27,500 £30,000
Median salary % change year-on-year
- -8.33%
90% offered a salary of more than £22,500 £22,000 £22,500
10% offered a salary of more than £37,650 £43,000 £45,000
UK excluding London median salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
5427 4448 4217
As % of all permanent IT jobs located in the West Midlands 87.49% 83.53% 84.41%
Number of salaries quoted 4251 3714 3494
Median salary £43,250 £42,500 £42,500
Median salary % change year-on-year
+1.76% -
90% offered a salary of more than £27,500 £27,500 £29,000
10% offered a salary of more than £62,850 £65,000 £62,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in the West Midlands

The demand trend of job ads across the West Midlands region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 3 May 2016.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 3 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warwickshire +5 21 £27,500 -11.29% 6
Staffordshire +18 15 £27,500 -21.42%
Worcestershire +7 14 £33,250 -26.11% 2
Birmingham -22 3 £37,500 +25.00% 2
Solihull +11 1 £35,000 - 1
Coventry -13 1 £27,500 +25.00%
Walsall - 1 - -
Wolverhampton - 1 - -
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 3 May 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for SEO.

1 66 (61.68%) HTML
2 64 (59.81%) CSS
3 63 (58.88%) Web Development
4 56 (52.34%) Analytics
5 55 (51.40%) JavaScript
6 52 (48.60%) Google
7 50 (46.73%) Marketing
8 46 (42.99%) Google Analytics
9 43 (40.19%) jQuery
10 32 (29.91%) HTML5
10 32 (29.91%) MySQL
10 32 (29.91%) MVC
11 31 (28.97%) Photoshop
11 31 (28.97%) PHP
11 31 (28.97%) E-Commerce
12 27 (25.23%) Agile Software Development
13 25 (23.36%) CMS
13 25 (23.36%) Web Design
14 22 (20.56%) Web Services
15 21 (19.63%) .NET
15 21 (19.63%) RESTful
16 20 (18.69%) Social Media
17 19 (17.76%) C#
18 18 (16.82%) ASP.NET
19 17 (15.89%) Adobe
19 17 (15.89%) Retail
19 17 (15.89%) Ajax
19 17 (15.89%) Pay per click
19 17 (15.89%) ASP.NET MVC
19 17 (15.89%) User Experience

SEO
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (23.36%) CMS
2 15 (14.02%) WordPress
3 12 (11.21%) WebSphere
4 7 (6.54%) Drupal
5 4 (3.74%) Joomla!
6 3 (2.80%) Apache
6 3 (2.80%) nginx
7 1 (0.93%) IIS
7 1 (0.93%) Tomcat
7 1 (0.93%) Umbraco
Applications
1 31 (28.97%) Photoshop
2 10 (9.35%) Adobe Illustrator
3 7 (6.54%) Adobe Creative Suite
4 2 (1.87%) MS Excel
5 1 (0.93%) MS Office
5 1 (0.93%) MS PowerPoint
Business Applications
1 12 (11.21%) Magento
2 1 (0.93%) Pegasus Opera
Cloud Services
1 46 (42.99%) Google Analytics
2 10 (9.35%) AdWords
3 3 (2.80%) MailChimp
4 2 (1.87%) SaaS
5 1 (0.93%) GitHub
Communications & Networking
1 10 (9.35%) Internet
2 7 (6.54%) Intranet
Database & Business Intelligence
1 32 (29.91%) MySQL
2 12 (11.21%) SQL Server
3 6 (5.61%) NoSQL
4 5 (4.67%) Relational Database
5 3 (2.80%) MongoDB
6 1 (0.93%) Big Data
6 1 (0.93%) RDBMS
Development Applications
1 16 (14.95%) Git (software)
2 6 (5.61%) Grunt
3 4 (3.74%) Subversion
4 3 (2.80%) Phing
4 3 (2.80%) PHPUnit
5 1 (0.93%) Ant
5 1 (0.93%) Eclipse
General
1 50 (46.73%) Marketing
2 17 (15.89%) Retail
3 8 (7.48%) Multimedia
4 3 (2.80%) Finance
5 2 (1.87%) Telecoms
6 1 (0.93%) Advertising
6 1 (0.93%) Legal
6 1 (0.93%) Publishing
Job Titles
1 62 (57.94%) Developer
2 23 (21.50%) Web Developer
3 15 (14.02%) .NET Developer
3 15 (14.02%) Front End Developer (Client-Side Developer)
3 15 (14.02%) PHP Developer
4 14 (13.08%) JavaScript Developer
5 12 (11.21%) MySQL Developer
5 12 (11.21%) Online Merchandiser
6 9 (8.41%) HTML CSS Developer
6 9 (8.41%) HTML Developer
7 7 (6.54%) Designer
8 6 (5.61%) Drupal Developer
8 6 (5.61%) Junior
8 6 (5.61%) Junior Developer
8 6 (5.61%) PHP MySQL Developer
8 6 (5.61%) SEO Executive
9 5 (4.67%) C# .NET Developer
9 5 (4.67%) C# Developer
9 5 (4.67%) Junior .NET Developer
9 5 (4.67%) Senior Developer
Libraries, Frameworks & Software Standards
1 66 (61.68%) HTML
2 64 (59.81%) CSS
3 43 (40.19%) jQuery
4 32 (29.91%) HTML5
5 22 (20.56%) Web Services
6 21 (19.63%) .NET
6 21 (19.63%) RESTful
7 18 (16.82%) ASP.NET
8 17 (15.89%) Ajax
8 17 (15.89%) ASP.NET MVC
9 13 (12.15%) AngularJS
9 13 (12.15%) CSS3
10 8 (7.48%) JSON
10 8 (7.48%) Sass
11 7 (6.54%) KnockoutJS
11 7 (6.54%) REST
11 7 (6.54%) Symfony
11 7 (6.54%) Twitter Bootstrap
12 6 (5.61%) RequireJS
13 4 (3.74%) LAMP
Miscellaneous
1 20 (18.69%) Social Media
2 17 (15.89%) User Experience
3 8 (7.48%) Graphic Design
4 5 (4.67%) EPoS
4 5 (4.67%) Mobile App
4 5 (4.67%) W3C
5 3 (2.80%) Algorithms
5 3 (2.80%) Analytical Skills
6 2 (1.87%) Photography
7 1 (0.93%) Computer Science
7 1 (0.93%) Copywriting
7 1 (0.93%) Driving Licence
7 1 (0.93%) Mathematics
7 1 (0.93%) RIA
7 1 (0.93%) Smartphone
7 1 (0.93%) Social Network
Operating Systems
1 14 (13.08%) Linux
2 1 (0.93%) Windows
2 1 (0.93%) Windows 7
Processes & Methodologies
1 63 (58.88%) Web Development
2 56 (52.34%) Analytics
3 32 (29.91%) MVC
4 31 (28.97%) E-Commerce
5 27 (25.23%) Agile Software Development
6 25 (23.36%) Web Design
7 17 (15.89%) Front End Development
7 17 (15.89%) Pay per click
8 16 (14.95%) Unit Testing
9 15 (14.02%) Email Marketing
10 13 (12.15%) Digital Marketing
10 13 (12.15%) Time Management
11 12 (11.21%) Product Management
11 12 (11.21%) Tag Management
12 11 (10.28%) Open Source
13 9 (8.41%) Workflow
14 7 (6.54%) Internet Marketing
14 7 (6.54%) OO
14 7 (6.54%) Project Management
14 7 (6.54%) TDD
Programming Languages
1 55 (51.40%) JavaScript
2 31 (28.97%) PHP
3 19 (17.76%) C#
4 8 (7.48%) SQL
5 4 (3.74%) PHP 5
6 3 (2.80%) VB
7 1 (0.93%) Java
Qualifications
1 6 (5.61%) Degree
2 2 (1.87%) HND
3 1 (0.93%) Postgraduate
Systems Management
1 5 (4.67%) cPanel
Vendors
1 52 (48.60%) Google
2 17 (15.89%) Adobe
3 13 (12.15%) hybris
4 12 (11.21%) ATG
4 12 (11.21%) IBM
4 12 (11.21%) Oracle
5 3 (2.80%) Microsoft
6 2 (1.87%) OpenText
6 2 (1.87%) RedDot
7 1 (0.93%) Facebook
7 1 (0.93%) Pegasus
7 1 (0.93%) SendGrid
7 1 (0.93%) Twitter
7 1 (0.93%) Zend
Rugby, Warwickshire
Oscar
Salary: £45000 per annum
Posted: 3 days ago
Shrewsbury, Shropshire
IT Executive Ltd
Salary: £25000 - £35000 per annum
Posted: 3 days ago
Stratford-Upon-Avon, Warwickshire
Senitor Associates
Salary: £18000 - £22000 per annum + Benefits
Posted: 3 days ago
Birmingham, West Midlands (County)
CV Screen Ltd
Salary: £32k - 35k per year + benefits
Posted: 3 days ago
Warwickshire
Mortimer Spinks
Salary: £22000 - £25000 per annum + OTE 43K
Posted: 6 days ago
Redditch
Hays Specialist Recruitment Ltd
Salary: £35000.00 - £40000.00 per annum
Posted: 7 days ago
Redditch
Recruitment Revolution Limited
Salary: £30,000 to £40,000 per annum +life insurance+birthday off+25 days
Posted: 12 days ago
Warwickshire
Nixor
Salary: £0 - £35,000 per year
Posted: 12 days ago
Warwickshire
Nixor
Salary: £0 - £40,000 per year
Posted: 12 days ago
Solihull
360 Resourcing Solutions .
Salary: £45k - 50k per year
Posted: 12 days ago
Birmingham
Applause IT Ltd
Salary: £26000 - £30000 per annum
Posted: 13 days ago
Kenilworth, Warwickshire
AHDB
Salary: From £35,000 to £40,000 per annum
Posted: 19 days ago
Shrewsbury
Recruitment Genius Ltd
Salary: £25000 - £30000 per annum
Posted: 24 days ago