The table below looks at the statistics for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 179 163 116
Rank change year-on-year
-16 -47
Permanent jobs citing SEO 36 44 85
As % of all permanent IT jobs located in the West Midlands 0.66% 0.89% 1.78%
As % of the Processes & Methodologies category 0.80% 1.14% 2.36%
Number of salaries quoted 33 40 77
Average salary £30,000 £31,500 £35,000
Average salary % change year-on-year
-4.76% -10.00%
90% offered a salary of more than £19,000 £22,750 £22,500
10% offered a salary of more than £40,000 £37,500 £50,000
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4511 3868 3606
As % of all permanent IT jobs located in the West Midlands 82.83% 77.97% 75.72%
Number of salaries quoted 3947 3222 3147
Average salary £41,500 £40,000 £40,000
Average salary % change year-on-year
+3.75% -
90% offered a salary of more than £27,850 £26,000 £28,500
10% offered a salary of more than £65,000 £55,000 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 19 December 2014.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire +5 11 £40,000 +33.33% 2
Warwickshire -3 5 £31,750 +0.79% 1
Walsall - 4 £19,000 -
Solihull -7 2 - - 1
Birmingham -26 2 £30,000 -6.97%
Shropshire -5 1 £33,000 -13.15% 2
Coventry -12 1 £18,000 -52.00%
Stourbridge - 1 £35,000 -
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 19 December 2014, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 60 (56.07%) HTML
2 59 (55.14%) CSS
3 57 (53.27%) JavaScript
4 51 (47.66%) PHP
5 48 (44.86%) jQuery
6 35 (32.71%) MySQL
7 33 (30.84%) Marketing
8 30 (28.04%) HTML5
8 30 (28.04%) E-Commerce
9 28 (26.17%) CSS3
10 27 (25.23%) WordPress
10 27 (25.23%) Google
11 25 (23.36%) Analytics
12 24 (22.43%) CMS
13 22 (20.56%) Web Development
14 21 (19.63%) Continuous Integration
15 20 (18.69%) Agile Software Development
16 19 (17.76%) Google Analytics
17 18 (16.82%) MVC
17 18 (16.82%) SQL Server
18 17 (15.89%) Pay per click
18 17 (15.89%) Mobile App
19 16 (14.95%) .NET
19 16 (14.95%) ASP.NET
19 16 (14.95%) SQL
20 15 (14.02%) C#
20 15 (14.02%) Social Media
21 14 (13.08%) Retail
21 14 (13.08%) OOP
22 12 (11.21%) TDD

SEO
Top Related IT Skills in the West Midlands by Category

For the 6 months to 19 December 2014, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 27 (25.23%) WordPress
2 24 (22.43%) CMS
3 3 (2.80%) IIS
3 3 (2.80%) Umbraco
4 1 (0.93%) Sitecore CMS
4 1 (0.93%) Apache
4 1 (0.93%) Joomla!
Applications
1 12 (11.21%) Photoshop
2 4 (3.74%) Adobe Creative Suite
3 3 (2.80%) MS PowerPoint
3 3 (2.80%) Adobe Illustrator
4 1 (0.93%) InDesign
4 1 (0.93%) MS Excel
Business Applications
1 19 (17.76%) Google Analytics
2 11 (10.28%) Magento
3 3 (2.80%) WebTrends
Cloud Services
1 1 (0.93%) MailChimp
Communications & Networking
1 9 (8.41%) DNS
2 6 (5.61%) SSH
Database & Business Intelligence
1 35 (32.71%) MySQL
2 18 (16.82%) SQL Server
3 1 (0.93%) Relational Database
Development Applications
1 11 (10.28%) Git (software)
2 7 (6.54%) JIRA
3 1 (0.93%) Visual Studio
General
1 33 (30.84%) Marketing
2 14 (13.08%) Retail
3 7 (6.54%) Finance
4 5 (4.67%) Advertising
5 4 (3.74%) Publishing
6 2 (1.87%) Multimedia
7 1 (0.93%) Interactive Media
7 1 (0.93%) Games
Job Titles
1 63 (58.88%) Developer
2 35 (32.71%) Web Developer
3 13 (12.15%) .NET Developer
3 13 (12.15%) PHP Developer
4 12 (11.21%) Senior Developer
5 11 (10.28%) Content Manager
6 8 (7.48%) Junior Developer
6 8 (7.48%) Junior
6 8 (7.48%) Junior Web Developer
7 7 (6.54%) E-Commerce Manager
7 7 (6.54%) Web Designer
7 7 (6.54%) Senior Web Developer
7 7 (6.54%) SEO Manager
7 7 (6.54%) Designer
8 6 (5.61%) Project Manager
9 5 (4.67%) Graduate
10 4 (3.74%) Web Editor
10 4 (3.74%) Senior PHP Developer
11 3 (2.80%) Graduate Developer
11 3 (2.80%) Graduate Web Developer
Libraries, Frameworks & Software Standards
1 60 (56.07%) HTML
2 59 (55.14%) CSS
3 48 (44.86%) jQuery
4 30 (28.04%) HTML5
5 28 (26.17%) CSS3
6 16 (14.95%) .NET
6 16 (14.95%) ASP.NET
7 12 (11.21%) XML
8 8 (7.48%) LAMP
8 8 (7.48%) Ajax
9 7 (6.54%) XSLT
9 7 (6.54%) XHTML
10 5 (4.67%) Zend Framework
11 3 (2.80%) Flash
11 3 (2.80%) Sass
12 2 (1.87%) REST
12 2 (1.87%) JSON
12 2 (1.87%) WAMP
12 2 (1.87%) Ruby on Rails
12 2 (1.87%) Web Services
Miscellaneous
1 17 (15.89%) Mobile App
2 15 (14.02%) Social Media
3 9 (8.41%) User Experience
3 9 (8.41%) Blog
4 8 (7.48%) Analytical Skills
4 8 (7.48%) Open Source
5 7 (6.54%) Algorithms
5 7 (6.54%) N-Tier
6 5 (4.67%) Digital Media
7 4 (3.74%) Computer Science
7 4 (3.74%) Copywriting
8 3 (2.80%) Wiki
8 3 (2.80%) Social Network
8 3 (2.80%) Web 2.0
8 3 (2.80%) Data Structures
9 2 (1.87%) W3C
10 1 (0.93%) Smartphone
10 1 (0.93%) Graphic Design
10 1 (0.93%) RIA
10 1 (0.93%) New Media
Operating Systems
1 7 (6.54%) Linux
2 5 (4.67%) Ubuntu
3 4 (3.74%) Windows
4 2 (1.87%) Android
4 2 (1.87%) Apple iOS
Processes & Methodologies
1 30 (28.04%) E-Commerce
2 25 (23.36%) Analytics
3 22 (20.56%) Web Development
4 21 (19.63%) Continuous Integration
5 20 (18.69%) Agile Software Development
6 18 (16.82%) MVC
7 17 (15.89%) Pay per click
8 14 (13.08%) OOP
9 12 (11.21%) TDD
10 11 (10.28%) Mobile Application Development
11 9 (8.41%) Project Management
12 8 (7.48%) OO
12 8 (7.48%) CRM
12 8 (7.48%) Content Management
13 7 (6.54%) SOA
13 7 (6.54%) Scrum
13 7 (6.54%) Digital Marketing
13 7 (6.54%) Unit Testing
14 6 (5.61%) Web Design
14 6 (5.61%) Document Management
Programming Languages
1 57 (53.27%) JavaScript
2 51 (47.66%) PHP
3 16 (14.95%) SQL
4 15 (14.02%) C#
5 7 (6.54%) VB.NET
6 5 (4.67%) PHP5
7 2 (1.87%) Ruby
8 1 (0.93%) Groovy
8 1 (0.93%) VB
Qualifications
1 6 (5.61%) Degree
2 1 (0.93%) Microsoft Certification
2 1 (0.93%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (2.80%) WAI
2 1 (0.93%) QA
Systems Management
1 6 (5.61%) cPanel
Vendors
1 27 (25.23%) Google
2 7 (6.54%) Adobe
2 7 (6.54%) AccuRev
3 5 (4.67%) Microsoft
3 5 (4.67%) Zend
4 4 (3.74%) Facebook
4 4 (3.74%) Twitter
5 1 (0.93%) Sitecore
5 1 (0.93%) Salesforce.com
Telford, Shropshire
Spring Technology
Salary: £35000.00 - £36000.00 per annum
Posted: 4 days ago
Kenilworth, Warwickshire
The SmartList
Salary: Competitive salary depending on experience
Posted: 4 days ago
Wolverhampton, West Midlands (County)
Understanding Recruitment
Salary: £20000.00 - £25000.00 per annum + Benefits
Posted: 5 days ago
Shropshire
Greywood Associates Limited
Salary: £20000 - £25000 per annum + Benefits
Posted: 5 days ago
Stafford, Staffordshire
Deanslist Limited
Salary: From £18,000 to £22,000 per annum + Bonus + Corporate benefits
Posted: 6 days ago
Stoke on Trent
Applause IT Innovation
Salary: £35000 - £50000 per annum + Based on Exp+ Bonus, Bens
Posted: 15 days ago
Solihull, West Midlands
npower
Posted: 15 days ago