The table below looks at the statistics for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 24 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 173 157 119
Rank change year-on-year
-16 -38
Permanent jobs citing SEO 66 68 101
As % of all permanent IT jobs located in the West Midlands 1.08% 1.29% 1.94%
As % of the Processes & Methodologies category 1.24% 1.52% 2.29%
Number of salaries quoted 62 55 78
Median salary £27,500 £27,500 £30,000
Median salary % change year-on-year
- -8.33%
90% offered a salary of more than £22,500 £22,000 £22,200
10% offered a salary of more than £37,500 £42,500 £45,000
UK excluding London median salary £32,500 £30,000 £32,000
% change year-on-year
+8.33% -6.25%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
5341 4481 4409
As % of all permanent IT jobs located in the West Midlands 87.67% 85.08% 84.54%
Number of salaries quoted 4142 3723 3677
Median salary £42,500 £42,500 £42,000
Median salary % change year-on-year
- +1.19%
90% offered a salary of more than £27,500 £27,000 £29,000
10% offered a salary of more than £63,308 £65,000 £62,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in the West Midlands

The demand trend of job ads across the West Midlands region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 24 May 2016.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 24 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warwickshire +19 25 £27,500 -1.78%
Worcestershire +7 17 £25,000 -44.44%
Staffordshire +4 13 £22,500 -34.78% 1
Birmingham -14 3 £37,500 +25.00% 2
Solihull +10 2 £42,500 +21.42%
Wolverhampton -5 2 - -
Walsall - 2 - -
Coventry -16 1 £27,500 +25.00%
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 24 May 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for SEO.

1 71 (62.83%) HTML
2 69 (61.06%) CSS
3 61 (53.98%) JavaScript
4 56 (49.56%) Web Development
5 52 (46.02%) jQuery
6 51 (45.13%) Marketing
7 50 (44.25%) Analytics
8 43 (38.05%) Google
9 40 (35.40%) Google Analytics
10 39 (34.51%) MySQL
11 36 (31.86%) PHP
12 34 (30.09%) MVC
13 33 (29.20%) HTML5
14 32 (28.32%) Photoshop
14 32 (28.32%) E-Commerce
15 29 (25.66%) Social Media
15 29 (25.66%) Front End Development
16 25 (22.12%) Web Design
16 25 (22.12%) Agile Software Development
17 23 (20.35%) Git (software)
18 22 (19.47%) CMS
18 22 (19.47%) Pay per click
19 21 (18.58%) WordPress
20 20 (17.70%) Adobe
20 20 (17.70%) Linux
21 19 (16.81%) .NET
22 18 (15.93%) Web Services
22 18 (15.93%) Open Source
23 17 (15.04%) RESTful
23 17 (15.04%) AngularJS

SEO
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (19.47%) CMS
2 21 (18.58%) WordPress
3 8 (7.08%) WebSphere
4 7 (6.19%) Drupal
5 4 (3.54%) Joomla!
6 3 (2.65%) Apache
7 2 (1.77%) IIS
7 2 (1.77%) nginx
8 1 (0.88%) SharePoint
8 1 (0.88%) Sitecore CMS
8 1 (0.88%) Tomcat
8 1 (0.88%) Umbraco
Applications
1 32 (28.32%) Photoshop
2 9 (7.96%) Adobe Creative Suite
3 8 (7.08%) Adobe Illustrator
4 3 (2.65%) Adobe After Effects
5 2 (1.77%) MS Excel
6 1 (0.88%) MS Office
6 1 (0.88%) MS PowerPoint
Business Applications
1 15 (13.27%) Magento
2 1 (0.88%) Pegasus Opera
Cloud Services
1 40 (35.40%) Google Analytics
2 10 (8.85%) AdWords
3 6 (5.31%) MailChimp
4 1 (0.88%) GitHub
Communications & Networking
1 13 (11.50%) Internet
2 7 (6.19%) Intranet
Database & Business Intelligence
1 39 (34.51%) MySQL
2 10 (8.85%) SQL Server
3 4 (3.54%) Relational Database
4 3 (2.65%) NoSQL
5 2 (1.77%) MongoDB
6 1 (0.88%) Big Data
6 1 (0.88%) RDBMS
Development Applications
1 23 (20.35%) Git (software)
2 6 (5.31%) Grunt
3 3 (2.65%) Dreamweaver
3 3 (2.65%) Subversion
4 2 (1.77%) Phing
4 2 (1.77%) PHPUnit
5 1 (0.88%) Ant
5 1 (0.88%) Eclipse
General
1 51 (45.13%) Marketing
2 17 (15.04%) Retail
3 9 (7.96%) Multimedia
4 3 (2.65%) Finance
5 2 (1.77%) Publishing
5 2 (1.77%) Telecoms
6 1 (0.88%) Advertising
6 1 (0.88%) Legal
Job Titles
1 71 (62.83%) Developer
2 24 (21.24%) Front End Developer (Client-Side Developer)
2 24 (21.24%) Web Developer
3 21 (18.58%) JavaScript Developer
4 18 (15.93%) MySQL Developer
5 17 (15.04%) PHP Developer
6 14 (12.39%) .NET Developer
6 14 (12.39%) HTML CSS Developer
6 14 (12.39%) HTML Developer
7 9 (7.96%) Designer
8 8 (7.08%) Online Merchandiser
9 7 (6.19%) PHP MySQL Developer
9 7 (6.19%) Web Designer
10 6 (5.31%) Drupal Developer
10 6 (5.31%) Junior
10 6 (5.31%) Junior Developer
10 6 (5.31%) SEO Executive
11 5 (4.42%) C# .NET Developer
11 5 (4.42%) C# Developer
11 5 (4.42%) Junior .NET Developer
Libraries, Frameworks & Software Standards
1 71 (62.83%) HTML
2 69 (61.06%) CSS
3 52 (46.02%) jQuery
4 33 (29.20%) HTML5
5 19 (16.81%) .NET
6 18 (15.93%) Web Services
7 17 (15.04%) Ajax
7 17 (15.04%) AngularJS
7 17 (15.04%) CSS3
7 17 (15.04%) RESTful
8 15 (13.27%) ASP.NET
9 14 (12.39%) ASP.NET MVC
10 11 (9.73%) KnockoutJS
10 11 (9.73%) REST
10 11 (9.73%) Symfony
11 10 (8.85%) JSON
12 9 (7.96%) Sass
13 7 (6.19%) Twitter Bootstrap
14 6 (5.31%) RequireJS
15 3 (2.65%) Apache Cordova
Miscellaneous
1 29 (25.66%) Social Media
2 14 (12.39%) User Experience
3 12 (10.62%) Graphic Design
4 5 (4.42%) EPoS
5 4 (3.54%) Mobile App
5 4 (3.54%) W3C
6 3 (2.65%) Analytical Skills
7 2 (1.77%) Algorithms
7 2 (1.77%) Photography
7 2 (1.77%) Smartphone
7 2 (1.77%) Social Network
8 1 (0.88%) Computer Science
8 1 (0.88%) Copywriting
8 1 (0.88%) Driving Licence
8 1 (0.88%) Mathematics
8 1 (0.88%) RIA
Operating Systems
1 20 (17.70%) Linux
2 1 (0.88%) Windows
2 1 (0.88%) Windows 7
Processes & Methodologies
1 56 (49.56%) Web Development
2 50 (44.25%) Analytics
3 34 (30.09%) MVC
4 32 (28.32%) E-Commerce
5 29 (25.66%) Front End Development
6 25 (22.12%) Agile Software Development
6 25 (22.12%) Web Design
7 22 (19.47%) Pay per click
8 18 (15.93%) Open Source
9 14 (12.39%) Unit Testing
10 13 (11.50%) Workflow
11 11 (9.73%) Email Marketing
11 11 (9.73%) Internet Marketing
11 11 (9.73%) TDD
12 10 (8.85%) Digital Marketing
13 9 (7.96%) Time Management
14 8 (7.08%) Cross-Browser Compatibility
14 8 (7.08%) Product Management
14 8 (7.08%) Tag Management
15 6 (5.31%) Cybersecurity
Programming Languages
1 61 (53.98%) JavaScript
2 36 (31.86%) PHP
3 16 (14.16%) C#
4 8 (7.08%) SQL
5 3 (2.65%) PHP 5
6 1 (0.88%) Java
6 1 (0.88%) VB
6 1 (0.88%) VB.NET
Qualifications
1 3 (2.65%) Degree
2 1 (0.88%) Postgraduate
Systems Management
1 5 (4.42%) cPanel
Vendors
1 43 (38.05%) Google
2 20 (17.70%) Adobe
3 9 (7.96%) hybris
4 8 (7.08%) ATG
4 8 (7.08%) IBM
4 8 (7.08%) Oracle
5 3 (2.65%) Facebook
5 3 (2.65%) Microsoft
6 2 (1.77%) OpenText
6 2 (1.77%) RedDot
6 2 (1.77%) Twitter
7 1 (0.88%) Pegasus
7 1 (0.88%) SendGrid
7 1 (0.88%) Sitecore
7 1 (0.88%) Zend
Staffordshire
Searchability
Salary: £25000 - £40000 per annum
Posted: 13 hours ago
Birmingham, West Midlands (County)
Applause IT Innovation
Salary: £40000 - £50000 per annum
Posted: Yesterday
Shrewsbury, Shropshire
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Salary: £25000 - £35000 per annum
Posted: 4 days ago
Birmingham
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Salary: £25000 - £29000 per annum
Posted: 12 days ago