The table below looks at the statistics for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 177 147 134
Rank change year-on-year
-30 -13
Permanent jobs citing SEO 45 57 69
As % of all permanent IT jobs located in the West Midlands 0.78% 1.07% 1.48%
As % of the Processes & Methodologies category 0.96% 1.36% 1.97%
Number of salaries quoted 32 53 63
Average salary £30,000 £30,250 £32,500
Average salary % change year-on-year
-0.82% -6.92%
90% offered a salary of more than £21,600 £23,500 £22,600
10% offered a salary of more than £42,000 £37,500 £50,000
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4664 4185 3509
As % of all permanent IT jobs located in the West Midlands 81.14% 78.69% 75.25%
Number of salaries quoted 4003 3553 2993
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £27,500 £27,000 £28,500
10% offered a salary of more than £67,500 £62,500 £57,500
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

SEO
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 24 October 2014.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -17 18 £30,000 -1.63% 2
Warwickshire -2 6 £29,250 -7.14%
Coventry -11 4 £21,500 -42.66%
Staffordshire -16 4 £29,500 -1.66% 2
Solihull +1 3 £45,000 -
Stourbridge +2 1 £35,000 -
Worcestershire -14 1 £25,000 -15.96%
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 24 October 2014, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 94 (61.44%) HTML
2 92 (60.13%) CSS
3 90 (58.82%) JavaScript
4 70 (45.75%) PHP
5 68 (44.44%) jQuery
6 57 (37.25%) MySQL
7 50 (32.68%) Marketing
7 50 (32.68%) WordPress
8 45 (29.41%) E-Commerce
9 44 (28.76%) HTML5
10 41 (26.80%) CSS3
11 40 (26.14%) CMS
12 36 (23.53%) Continuous Integration
13 35 (22.88%) Agile Software Development
14 34 (22.22%) Google
15 29 (18.95%) Pay per click
16 28 (18.30%) Web Development
16 28 (18.30%) Analytics
17 27 (17.65%) Git (software)
18 26 (16.99%) Magento
18 26 (16.99%) Photoshop
19 25 (16.34%) MVC
19 25 (16.34%) User Experience
20 24 (15.69%) Retail
20 24 (15.69%) .NET
21 23 (15.03%) SQL
21 23 (15.03%) Open Source
22 22 (14.38%) ASP.NET
22 22 (14.38%) SQL Server
23 21 (13.73%) XML

SEO
Top Related IT Skills in the West Midlands by Category

For the 6 months to 24 October 2014, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 50 (32.68%) WordPress
2 40 (26.14%) CMS
3 16 (10.46%) Joomla!
4 2 (1.31%) Umbraco
5 1 (0.65%) Drupal
5 1 (0.65%) WebSphere
5 1 (0.65%) Apache
5 1 (0.65%) SAS
Applications
1 26 (16.99%) Photoshop
2 9 (5.88%) Adobe Illustrator
3 4 (2.61%) MS PowerPoint
3 4 (2.61%) Adobe Creative Suite
4 3 (1.96%) InDesign
5 1 (0.65%) PowerPivot
5 1 (0.65%) SPSS
5 1 (0.65%) Fireworks
5 1 (0.65%) Stata
Business Applications
1 26 (16.99%) Magento
2 18 (11.76%) Google Analytics
3 13 (8.50%) WebTrends
Cloud Services
1 1 (0.65%) MailChimp
Communications & Networking
1 13 (8.50%) DNS
2 9 (5.88%) SSH
Database & Business Intelligence
1 57 (37.25%) MySQL
2 22 (14.38%) SQL Server
3 2 (1.31%) Relational Database
4 1 (0.65%) SQL Server Reporting Services
4 1 (0.65%) SQL Server Integration Services
4 1 (0.65%) SQL Server Analysis Services
Development Applications
1 27 (17.65%) Git (software)
2 18 (11.76%) JIRA
3 2 (1.31%) Dreamweaver
General
1 50 (32.68%) Marketing
2 24 (15.69%) Retail
3 11 (7.19%) Finance
4 7 (4.58%) Games
5 5 (3.27%) Advertising
6 3 (1.96%) Multimedia
7 1 (0.65%) Interactive Media
Job Titles
1 87 (56.86%) Developer
2 46 (30.07%) Web Developer
3 25 (16.34%) PHP Developer
4 15 (9.80%) Junior
4 15 (9.80%) Junior Developer
5 14 (9.15%) .NET Developer
5 14 (9.15%) Junior Web Developer
5 14 (9.15%) Designer
6 12 (7.84%) Content Manager
6 12 (7.84%) Web Designer
7 11 (7.19%) Senior Developer
8 9 (5.88%) PHP MySQL Developer
9 8 (5.23%) E-Commerce Manager
10 7 (4.58%) Graduate
10 7 (4.58%) Project Manager
10 7 (4.58%) Senior Web Developer
10 7 (4.58%) VB.NET Developer
10 7 (4.58%) VB.NET/ASP.NET Developer
10 7 (4.58%) SEO Manager
11 6 (3.92%) Product Owner
Libraries, Frameworks & Software Standards
1 94 (61.44%) HTML
2 92 (60.13%) CSS
3 68 (44.44%) jQuery
4 44 (28.76%) HTML5
5 41 (26.80%) CSS3
6 24 (15.69%) .NET
7 22 (14.38%) ASP.NET
8 21 (13.73%) XML
9 19 (12.42%) XHTML
9 19 (12.42%) Ajax
10 18 (11.76%) XSLT
11 13 (8.50%) LAMP
12 5 (3.27%) Zend Framework
13 4 (2.61%) .NET Framework
13 4 (2.61%) ASP.NET MVC
13 4 (2.61%) Flash
13 4 (2.61%) Sass
13 4 (2.61%) ASP.NET Web Forms
14 3 (1.96%) Web Services
14 3 (1.96%) Laravel
Miscellaneous
1 25 (16.34%) User Experience
2 23 (15.03%) Open Source
3 18 (11.76%) N-Tier
3 18 (11.76%) Mobile App
4 16 (10.46%) Social Media
5 11 (7.19%) Algorithms
6 9 (5.88%) Analytical Skills
7 8 (5.23%) Blog
8 5 (3.27%) W3C
9 4 (2.61%) Computer Science
9 4 (2.61%) Copywriting
10 3 (1.96%) Wiki
10 3 (1.96%) Social Network
10 3 (1.96%) RIA
10 3 (1.96%) Digital Media
11 1 (0.65%) New Media
11 1 (0.65%) Data Extraction
11 1 (0.65%) Motion Graphics
11 1 (0.65%) Economics
11 1 (0.65%) Smartphone
Operating Systems
1 7 (4.58%) Linux
2 5 (3.27%) Ubuntu
3 2 (1.31%) Android
3 2 (1.31%) Apple iOS
Processes & Methodologies
1 45 (29.41%) E-Commerce
2 36 (23.53%) Continuous Integration
3 35 (22.88%) Agile Software Development
4 29 (18.95%) Pay per click
5 28 (18.30%) Web Development
5 28 (18.30%) Analytics
6 25 (16.34%) MVC
7 21 (13.73%) TDD
8 19 (12.42%) OOP
9 18 (11.76%) SOA
9 18 (11.76%) Unit Testing
10 14 (9.15%) Document Management
11 13 (8.50%) Digital Marketing
12 12 (7.84%) UX Design
12 12 (7.84%) Scrum
12 12 (7.84%) Mobile Application Development
13 11 (7.19%) Web Design
14 9 (5.88%) CRM
15 8 (5.23%) OO
16 7 (4.58%) Email Marketing
Programming Languages
1 90 (58.82%) JavaScript
2 70 (45.75%) PHP
3 23 (15.03%) SQL
4 18 (11.76%) VB.NET
5 15 (9.80%) C#
6 12 (7.84%) PHP5
7 4 (2.61%) VB
8 3 (1.96%) ActionScript
9 1 (0.65%) Ruby
9 1 (0.65%) C++
9 1 (0.65%) Groovy
9 1 (0.65%) ActionScript 3.0
Qualifications
1 15 (9.80%) Degree
2 4 (2.61%) Microsoft Certification
3 2 (1.31%) PRINCE2 Certification
3 2 (1.31%) Security Cleared
Quality Assurance & Compliance
1 1 (0.65%) QA
Vendors
1 34 (22.22%) Google
2 18 (11.76%) AccuRev
3 9 (5.88%) Adobe
4 6 (3.92%) Salesforce.com
5 5 (3.27%) Zend
6 4 (2.61%) Microsoft
6 4 (2.61%) Facebook
6 4 (2.61%) Twitter
7 1 (0.65%) hybris
7 1 (0.65%) SAP
7 1 (0.65%) Macromedia
7 1 (0.65%) Pegasus
7 1 (0.65%) Omniture
7 1 (0.65%) DoubleClick
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