The table below looks at the statistics for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 164 171 132
Rank change year-on-year
+7 -39
Permanent jobs citing SEO 41 26 72
As % of all permanent IT jobs located in the West Midlands 0.83% 0.59% 1.51%
As % of the Processes & Methodologies category 1.02% 0.74% 2.00%
Number of salaries quoted 34 21 67
Average salary £31,000 £27,500 £32,500
Average salary % change year-on-year
+12.72% -15.38%
90% offered a salary of more than £19,000 £21,000 £21,500
10% offered a salary of more than £40,000 £42,500 £50,000
UK excluding London average salary £32,500 £32,500 £31,500
% change year-on-year
- +3.17%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4036 3519 3603
As % of all permanent IT jobs located in the West Midlands 81.92% 79.56% 75.39%
Number of salaries quoted 3482 2854 3115
Average salary £42,500 £41,000 £40,000
Average salary % change year-on-year
+3.65% +2.50%
90% offered a salary of more than £29,000 £26,000 £28,000
10% offered a salary of more than £64,500 £55,000 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 29 January 2015.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 29 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire +10 8 £40,000 +60.00%
Solihull +6 5 - - 1
Walsall - 4 £19,000 -
Coventry - 4 £21,500 -
Warwickshire - 4 £31,000 - 2
Worcestershire +9 2 £32,500 +51.16% 2
Shropshire -8 2 £33,000 -13.15%
Birmingham -21 1 - - 2
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 29 January 2015, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 49 (56.32%) HTML
2 47 (54.02%) JavaScript
3 46 (52.87%) CSS
4 36 (41.38%) PHP
5 35 (40.23%) jQuery
6 30 (34.48%) HTML5
7 29 (33.33%) Marketing
8 27 (31.03%) MySQL
9 26 (29.89%) E-Commerce
9 26 (29.89%) CSS3
10 22 (25.29%) Web Development
11 21 (24.14%) SQL Server
12 20 (22.99%) C#
12 20 (22.99%) Analytics
13 19 (21.84%) .NET
13 19 (21.84%) ASP.NET
14 18 (20.69%) SQL
14 18 (20.69%) Agile Software Development
14 18 (20.69%) Mobile App
15 15 (17.24%) Google
15 15 (17.24%) Social Media
16 14 (16.09%) Photoshop
16 14 (16.09%) XML
17 13 (14.94%) MVC
18 12 (13.79%) CMS
18 12 (13.79%) TDD
18 12 (13.79%) Google Analytics
18 12 (13.79%) Continuous Integration
18 12 (13.79%) WordPress
18 12 (13.79%) Mobile Application Development

SEO
Top Related IT Skills in the West Midlands by Category

For the 6 months to 29 January 2015, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 12 (13.79%) CMS
1 12 (13.79%) WordPress
2 3 (3.45%) IIS
3 2 (2.30%) Drupal
3 2 (2.30%) Apache
3 2 (2.30%) Sitecore CMS
3 2 (2.30%) Umbraco
Applications
1 14 (16.09%) Photoshop
2 4 (4.60%) Adobe Illustrator
2 4 (4.60%) Adobe Creative Suite
3 3 (3.45%) MS PowerPoint
4 2 (2.30%) Fireworks
4 2 (2.30%) GIMP
5 1 (1.15%) MS Excel
5 1 (1.15%) InDesign
Business Applications
1 12 (13.79%) Google Analytics
2 8 (9.20%) Magento
3 6 (6.90%) WebTrends
Communications & Networking
1 1 (1.15%) Intranet
1 1 (1.15%) Internet
Database & Business Intelligence
1 27 (31.03%) MySQL
2 21 (24.14%) SQL Server
3 1 (1.15%) BusinessObjects
Development Applications
1 7 (8.05%) JIRA
2 2 (2.30%) Visual Studio
2 2 (2.30%) Git (software)
General
1 29 (33.33%) Marketing
2 8 (9.20%) Retail
3 6 (6.90%) Finance
4 4 (4.60%) Publishing
5 3 (3.45%) Advertising
6 1 (1.15%) Games
6 1 (1.15%) Legal
6 1 (1.15%) Interactive Media
Job Titles
1 47 (54.02%) Developer
2 20 (22.99%) Web Developer
3 16 (18.39%) .NET Developer
4 10 (11.49%) Senior Developer
5 8 (9.20%) PHP Developer
6 7 (8.05%) SEO Manager
6 7 (8.05%) Junior
6 7 (8.05%) Junior Developer
6 7 (8.05%) Senior Web Developer
7 6 (6.90%) Content Manager
8 5 (5.75%) Junior Web Developer
9 4 (4.60%) Web Editor
9 4 (4.60%) Graduate
10 3 (3.45%) Designer
10 3 (3.45%) Online Content Manager
10 3 (3.45%) Project Manager
10 3 (3.45%) Web Designer
10 3 (3.45%) Marketing Executive
11 2 (2.30%) ASP.NET Developer
11 2 (2.30%) Team Leader
Libraries, Frameworks & Software Standards
1 49 (56.32%) HTML
2 46 (52.87%) CSS
3 35 (40.23%) jQuery
4 30 (34.48%) HTML5
5 26 (29.89%) CSS3
6 19 (21.84%) .NET
6 19 (21.84%) ASP.NET
7 14 (16.09%) XML
8 7 (8.05%) XHTML
8 7 (8.05%) XSLT
8 7 (8.05%) Ajax
8 7 (8.05%) Zend Framework
9 5 (5.75%) LAMP
9 5 (5.75%) Flash
10 2 (2.30%) JSON
10 2 (2.30%) Ruby on Rails
10 2 (2.30%) REST
10 2 (2.30%) WAMP
11 1 (1.15%) ASP.NET Web Forms
11 1 (1.15%) ASP.NET MVC
Miscellaneous
1 18 (20.69%) Mobile App
2 15 (17.24%) Social Media
3 9 (10.34%) Blog
4 8 (9.20%) User Experience
5 7 (8.05%) N-Tier
6 6 (6.90%) Open Source
6 6 (6.90%) Analytical Skills
7 4 (4.60%) Copywriting
7 4 (4.60%) Computer Science
7 4 (4.60%) Digital Media
7 4 (4.60%) Algorithms
8 3 (3.45%) Data Structures
8 3 (3.45%) Wiki
8 3 (3.45%) Social Network
8 3 (3.45%) Web 2.0
9 2 (2.30%) EPoS
9 2 (2.30%) Motion Graphics
10 1 (1.15%) Graphic Design
10 1 (1.15%) Smartphone
Operating Systems
1 8 (9.20%) Linux
2 5 (5.75%) Ubuntu
3 4 (4.60%) Windows
4 2 (2.30%) Apple iOS
4 2 (2.30%) Android
Processes & Methodologies
1 26 (29.89%) E-Commerce
2 22 (25.29%) Web Development
3 20 (22.99%) Analytics
4 18 (20.69%) Agile Software Development
5 13 (14.94%) MVC
6 12 (13.79%) TDD
6 12 (13.79%) Continuous Integration
6 12 (13.79%) Mobile Application Development
7 10 (11.49%) Online Marketing
7 10 (11.49%) Content Management
7 10 (11.49%) OOP
8 9 (10.34%) OO
8 9 (10.34%) Project Management
8 9 (10.34%) Pay per click
9 7 (8.05%) Unit Testing
9 7 (8.05%) SOA
9 7 (8.05%) Scrum
9 7 (8.05%) Web Design
9 7 (8.05%) Digital Marketing
10 6 (6.90%) Document Management
Programming Languages
1 47 (54.02%) JavaScript
2 36 (41.38%) PHP
3 20 (22.99%) C#
4 18 (20.69%) SQL
5 7 (8.05%) VB.NET
6 3 (3.45%) PHP5
7 2 (2.30%) Ruby
7 2 (2.30%) ActionScript
7 2 (2.30%) Java
7 2 (2.30%) ActionScript 3.0
8 1 (1.15%) Groovy
8 1 (1.15%) VB
Qualifications
1 3 (3.45%) Degree
2 2 (2.30%) Linux+ Certification
3 1 (1.15%) Microsoft Certification
3 1 (1.15%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (3.45%) WAI
2 1 (1.15%) QA
Vendors
1 15 (17.24%) Google
2 9 (10.34%) Adobe
3 7 (8.05%) AccuRev
3 7 (8.05%) Zend
4 6 (6.90%) Microsoft
5 4 (4.60%) Facebook
5 4 (4.60%) Twitter
6 2 (2.30%) Macromedia
6 2 (2.30%) Sitecore
7 1 (1.15%) SAP
7 1 (1.15%) Business Objects
7 1 (1.15%) Salesforce.com
West Midlands
Plattform
Salary: £25,000 - £35,000
Posted: Yesterday
Birmingham, West Midlands (County)
SCC
Salary: From £25,000 to £30,000 per annum
Posted: Yesterday
Warwickshire
Harvey Nash plc
Salary: £35000 - £40000 per annum + + package
Posted: 3 days ago
Worcestershire
Triple Seven
Salary: £30000 per annum
Posted: 6 days ago
Worcestershire
Logic Engagements Ltd
Salary: £30000 - £35000 per annum + Benefits
Posted: 6 days ago
Alcester, Warwickshire
Robert Walters
Salary: £27000 - £35000 per annum
Posted: 6 days ago
Farnborough, Birmingham or Manchester
Edenhouse solutions ltd
Salary: Competitive with Excellent Benefits
Posted: 10 days ago
Solihull
I4 Recruitment
Salary: £40k - 50k per year + Benefits
Posted: 24 days ago