The table below looks at the statistics for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 144 127 148
Rank change year-on-year
-17 +21
Permanent jobs citing SEO 74 87 56
As % of all permanent IT jobs located in the West Midlands 1.31% 1.62% 1.03%
As % of the Processes & Methodologies category 1.55% 2.02% 1.30%
Number of salaries quoted 59 52 41
Average salary £34,500 £28,000 £28,500
Average salary % change year-on-year
+23.21% -1.75%
90% offered a salary of more than £24,400 £22,500 £18,000
10% offered a salary of more than £42,880 £42,250 £40,000
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4769 4298 4319
As % of all permanent IT jobs located in the West Midlands 84.69% 80.10% 79.31%
Number of salaries quoted 3886 3556 3655
Average salary £42,500 £42,000 £40,809
Average salary % change year-on-year
+1.19% +2.91%
90% offered a salary of more than £27,500 £28,682 £26,500
10% offered a salary of more than £62,500 £60,000 £66,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

SEO
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 28 August 2015.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire +22 27 £39,000 +2.63% 3
Warwickshire +10 17 £37,500 +7.14% 1
Coventry -7 9 £25,000 +14.94%
Solihull +7 4 £27,750 +0.90% 2
Birmingham -10 4 £32,500 +31.31% 3
Worcestershire -12 2 £27,250 +4.80% 1
Walsall - 2 - -
Shropshire - 2 £20,000 -
Wolverhampton - 1 - -
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 28 August 2015, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 87 (63.97%) Analytics
2 76 (55.88%) Google
3 73 (53.68%) HTML
4 63 (46.32%) CSS
5 60 (44.12%) Marketing
6 52 (38.24%) Google Analytics
7 50 (36.76%) jQuery
8 49 (36.03%) JavaScript
9 46 (33.82%) Degree
10 43 (31.62%) Agile Software Development
11 42 (30.88%) User Experience
12 40 (29.41%) Digital Marketing
12 40 (29.41%) Pay per click
13 38 (27.94%) MVC
14 37 (27.21%) Web Development
14 37 (27.21%) HTML5
15 35 (25.74%) Social Media
15 35 (25.74%) .NET
16 33 (24.26%) CMS
17 32 (23.53%) ASP.NET
18 31 (22.79%) MySQL
19 30 (22.06%) C#
20 27 (19.85%) Web Analytics
21 25 (18.38%) SQL Server
22 24 (17.65%) PHP
22 24 (17.65%) SQL
22 24 (17.65%) Git (software)
23 23 (16.91%) E-Commerce
24 21 (15.44%) XML
24 21 (15.44%) WordPress

SEO
Top Related IT Skills in the West Midlands by Category

For the 6 months to 28 August 2015, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 33 (24.26%) CMS
2 21 (15.44%) WordPress
3 8 (5.88%) IIS
4 4 (2.94%) SharePoint
4 4 (2.94%) Kentico
5 2 (1.47%) Sitecore CMS
6 1 (0.74%) nginx
6 1 (0.74%) Apache
6 1 (0.74%) Joomla!
Applications
1 19 (13.97%) Photoshop
2 14 (10.29%) MS Excel
3 6 (4.41%) Spreadsheet
4 4 (2.94%) Adobe Creative Suite
5 2 (1.47%) GIMP
5 2 (1.47%) MS Office
6 1 (0.74%) Adobe Illustrator
6 1 (0.74%) InDesign
Business Applications
1 4 (2.94%) Magento
2 2 (1.47%) SAP Oil and Gas
3 1 (0.74%) Tridion
Cloud Services
1 52 (38.24%) Google Analytics
2 9 (6.62%) Microsoft Azure
3 4 (2.94%) Rackspace Cloud
Communications & Networking
1 12 (8.82%) Internet
2 11 (8.09%) Intranet
3 7 (5.15%) SSL
4 1 (0.74%) FTP
4 1 (0.74%) Extranet
Database & Business Intelligence
1 31 (22.79%) MySQL
2 25 (18.38%) SQL Server
3 7 (5.15%) SQL Server 2008
4 4 (2.94%) NoSQL
5 1 (0.74%) Relational Database
5 1 (0.74%) SQL Server 2005
Development Applications
1 24 (17.65%) Git (software)
2 8 (5.88%) TeamCity
2 8 (5.88%) Jasmine
3 7 (5.15%) Visual Studio
4 4 (2.94%) Axure RP
5 2 (1.47%) Dreamweaver
6 1 (0.74%) Hudson
General
1 60 (44.12%) Marketing
2 19 (13.97%) Retail
3 16 (11.76%) Finance
4 7 (5.15%) Back Office
4 7 (5.15%) Telecoms
5 3 (2.21%) Legal
6 2 (1.47%) Manufacturing
6 2 (1.47%) Games
6 2 (1.47%) Multimedia
6 2 (1.47%) Electronics
7 1 (0.74%) Automotive
7 1 (0.74%) Dutch Language
7 1 (0.74%) German Language
7 1 (0.74%) Russian Language
Job Titles
1 69 (50.74%) Developer
2 23 (16.91%) Web Developer
3 20 (14.71%) PHP Developer
4 19 (13.97%) Front-End Developer
5 13 (9.56%) PPC Manager
5 13 (9.56%) PPC Analyst
5 13 (9.56%) PPC Executive
5 13 (9.56%) PPC Specialist
6 10 (7.35%) Junior Developer
6 10 (7.35%) Junior
6 10 (7.35%) Designer
7 9 (6.62%) Analyst
8 8 (5.88%) SEO Executive
9 6 (4.41%) .NET Developer
9 6 (4.41%) Front-End Web Developer
10 5 (3.68%) C# Developer
10 5 (3.68%) Web Designer
10 5 (3.68%) Senior Developer
10 5 (3.68%) PHP Web Developer
11 4 (2.94%) Senior Web Developer
Libraries, Frameworks & Software Standards
1 73 (53.68%) HTML
2 63 (46.32%) CSS
3 50 (36.76%) jQuery
4 37 (27.21%) HTML5
5 35 (25.74%) .NET
6 32 (23.53%) ASP.NET
7 21 (15.44%) XML
8 16 (11.76%) Web Services
8 16 (11.76%) CSS3
8 16 (11.76%) AngularJS
9 14 (10.29%) ASP.NET MVC
10 12 (8.82%) Twitter Bootstrap
10 12 (8.82%) XHTML
11 11 (8.09%) CakePHP
11 11 (8.09%) Laravel
12 9 (6.62%) Backbone.js
12 9 (6.62%) Ember.js
13 8 (5.88%) Durandal
13 8 (5.88%) KnockoutJS
13 8 (5.88%) RESTful
Miscellaneous
1 42 (30.88%) User Experience
2 35 (25.74%) Social Media
3 17 (12.50%) W3C
4 13 (9.56%) Analytical Skills
5 12 (8.82%) Computer Science
6 10 (7.35%) Copywriting
7 6 (4.41%) Management Information System
7 6 (4.41%) Digital Media
8 4 (2.94%) Mobile App
9 3 (2.21%) Freedom of Information
9 3 (2.21%) Blog
10 2 (1.47%) DTV
10 2 (1.47%) EPoS
10 2 (1.47%) Mathematics
11 1 (0.74%) N-Tier
11 1 (0.74%) Photography
Operating Systems
1 12 (8.82%) Linux
2 1 (0.74%) Ubuntu
Processes & Methodologies
1 87 (63.97%) Analytics
2 43 (31.62%) Agile Software Development
3 40 (29.41%) Pay per click
3 40 (29.41%) Digital Marketing
4 38 (27.94%) MVC
5 37 (27.21%) Web Development
6 27 (19.85%) Web Analytics
7 23 (16.91%) E-Commerce
8 20 (14.71%) Web Design
9 18 (13.24%) Responsive Web Design
10 17 (12.50%) Content Management
10 17 (12.50%) OO
11 13 (9.56%) Data Analysis
12 12 (8.82%) Software Engineering
13 11 (8.09%) Time Management
13 11 (8.09%) Project Management
13 11 (8.09%) Waterfall
14 10 (7.35%) Scrum
15 9 (6.62%) TDD
15 9 (6.62%) Online Marketing
Programming Languages
1 49 (36.03%) JavaScript
2 30 (22.06%) C#
3 24 (17.65%) PHP
3 24 (17.65%) SQL
4 10 (7.35%) VB
5 7 (5.15%) T-SQL
6 4 (2.94%) ActionScript
6 4 (2.94%) Python
6 4 (2.94%) Ruby
6 4 (2.94%) Java
7 1 (0.74%) PHP5
Qualifications
1 46 (33.82%) Degree
2 1 (0.74%) Postgraduate
Vendors
1 76 (55.88%) Google
2 13 (9.56%) Microsoft
3 12 (8.82%) Adobe
4 6 (4.41%) Oracle
5 5 (3.68%) Omniture
6 4 (2.94%) hybris
6 4 (2.94%) Twitter
6 4 (2.94%) Rackspace
7 3 (2.21%) Facebook
8 2 (1.47%) SAP
8 2 (1.47%) Zend
8 2 (1.47%) Sitecore
8 2 (1.47%) OpenText
9 1 (0.74%) RedDot
9 1 (0.74%) NEC
Birmingham, Warwickshire
Applause IT Ltd
Salary: + Great Benefits
Posted: 14 hours ago
Stafford, Staffordshire
Evolution Recruitment Solutions
Salary: 50,000 + benefits
Posted: Yesterday
Stafford, Staffordshire
Evolution Recruitment Solutions
Salary: 30,000 - 40,000 + benefits
Posted: Yesterday
Warwickshire
ECS Recruitment Group Ltd
Salary: Excellent Benefits
Posted: Yesterday
Birmingham, West Midlands (County)
Applause IT Innovation
Salary: £28000 - £32000 per annum + + Great Benefits
Posted: 3 days ago
Worcestershire
Searchability
Salary: £30000 - £35000 per annum + excellent benefits
Posted: 6 days ago
Birmingham
Applause IT Innovation
Salary: £25000 - £28000 per annum + + Great Benefits
Posted: 10 days ago
Staffordshire
Mobell Communications Ltd
Salary: From £26,000 to £30,000 per annum
Posted: 10 days ago
Solihull
Hays IT - Uk Posting account
Salary: £40000.00 - £48000.00 per annum + excellent benefits
Posted: 21 days ago
Solihull
Hays IT - Uk Posting account
Salary: £28000.00 - £33000.00 per annum + excellent benefits
Posted: 22 days ago
Sutton Coldfield
Applause IT Innovation
Salary: £25000 - £28000 per annum + + Great Benefits
Posted: 24 days ago