The first table below looks at the demand for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the West Midlands region.

Location
3 months to
24 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 104 157 113
Rank change year-on-year
+53 -44
Permanent jobs citing SEO 108 56 93
As % of all permanent IT jobs located in the West Midlands 2.01% 1.01% 1.90%
As % of the Processes & Methodologies category 2.65% 1.32% 2.56%
Number of salaries quoted 67 40 87
Average salary £27,500 £30,000 £32,500
Average salary % change year-on-year
-8.33% -7.69%
90% offered a salary of more than £22,500 £18,000 £22,500
10% offered a salary of more than £40,940 £40,000 £48,250
UK excluding London average salary £30,000 £31,250 £32,000
% change year-on-year
-4.00% -2.34%
Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4082 4254 3639
As % of all permanent IT jobs located in the West Midlands 75.82% 76.83% 74.51%
Number of salaries quoted 3375 3588 3140
Average salary £41,405 £40,000 £40,000
Average salary % change year-on-year
+3.51% -
90% offered a salary of more than £28,500 £26,000 £27,000
10% offered a salary of more than £65,000 £62,500 £60,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
SEO
England

SEO
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 24 July 2014.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 24 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +24 27 £25,500 -12.82% 3
Staffordshire +7 27 £36,000 -4.00% 2
Warwickshire +9 17 £32,500 +44.44%
Worcestershire +7 14 £26,000 -13.33%
Solihull -1 6 £23,750 -24.00%
Coventry +2 2 £25,875 +10.10% 2
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 24 July 2014, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 118 (64.13%) JavaScript
2 117 (63.59%) HTML
3 115 (62.50%) CSS
4 86 (46.74%) jQuery
5 77 (41.85%) PHP
6 65 (35.33%) MySQL
7 63 (34.24%) Marketing
8 59 (32.07%) HTML5
9 57 (30.98%) CSS3
10 56 (30.43%) .NET
11 50 (27.17%) WordPress
12 48 (26.09%) SQL
13 46 (25.00%) E-Commerce
14 45 (24.46%) CMS
15 44 (23.91%) Continuous Integration
16 42 (22.83%) ASP.NET
17 39 (21.20%) SQL Server
18 38 (20.65%) Ajax
19 37 (20.11%) Agile Software Development
20 36 (19.57%) XHTML
21 35 (19.02%) XML
22 34 (18.48%) Social Media
23 33 (17.93%) Unit Testing
23 33 (17.93%) Photoshop
23 33 (17.93%) VB.NET
23 33 (17.93%) Pay per click
24 32 (17.39%) Git (software)
25 31 (16.85%) AccuRev
25 31 (16.85%) JIRA
25 31 (16.85%) XSLT

SEO
Top Related IT Skills in the West Midlands by Category

For the 6 months to 24 July 2014, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 50 (27.17%) WordPress
2 45 (24.46%) CMS
3 17 (9.24%) Joomla!
4 12 (6.52%) Node.js
5 4 (2.17%) ExpressionEngine
6 3 (1.63%) Drupal
7 2 (1.09%) SAS
7 2 (1.09%) Sitecore CMS
7 2 (1.09%) Umbraco
8 1 (0.54%) WebSphere
8 1 (0.54%) Apache
Applications
1 33 (17.93%) Photoshop
2 10 (5.43%) Adobe Illustrator
3 8 (4.35%) MS PowerPoint
4 5 (2.72%) Fireworks
5 3 (1.63%) InDesign
6 2 (1.09%) SPSS
6 2 (1.09%) Stata
6 2 (1.09%) PowerPivot
7 1 (0.54%) MS Excel
Business Applications
1 27 (14.67%) Magento
2 14 (7.61%) Google Analytics
2 14 (7.61%) WebTrends
Cloud Services
1 12 (6.52%) ElastiCache
1 12 (6.52%) Amazon S3
1 12 (6.52%) Amazon AWS
1 12 (6.52%) Amazon SQS
2 1 (0.54%) MailChimp
Communications & Networking
1 13 (7.07%) DNS
2 9 (4.89%) SSH
3 4 (2.17%) Intranet
3 4 (2.17%) Extranet
Database & Business Intelligence
1 65 (35.33%) MySQL
2 39 (21.20%) SQL Server
3 12 (6.52%) Amazon DynamoDB
3 12 (6.52%) MongoDB
4 4 (2.17%) SQL Server Reporting Services
5 2 (1.09%) SQL Server Integration Services
5 2 (1.09%) SQL Server Analysis Services
5 2 (1.09%) Relational Database
6 1 (0.54%) SQL Server 2008
Development Applications
1 32 (17.39%) Git (software)
2 31 (16.85%) JIRA
3 5 (2.72%) Dreamweaver
4 2 (1.09%) Visual Studio
General
1 63 (34.24%) Marketing
2 25 (13.59%) Retail
3 9 (4.89%) Games
4 8 (4.35%) Finance
5 4 (2.17%) Advertising
5 4 (2.17%) Billing
6 3 (1.63%) Multimedia
7 1 (0.54%) Manufacturing
Job Titles
1 114 (61.96%) Developer
2 45 (24.46%) Web Developer
3 40 (21.74%) PHP Developer
4 24 (13.04%) .NET Developer
5 23 (12.50%) Designer
6 18 (9.78%) Web Designer
7 14 (7.61%) Junior
7 14 (7.61%) Junior Developer
8 11 (5.98%) Graphic Designer
9 10 (5.43%) VB.NET Developer
9 10 (5.43%) VB.NET/ASP.NET Developer
10 9 (4.89%) PHP MySQL Developer
10 9 (4.89%) Senior Developer
10 9 (4.89%) Junior Web Developer
11 8 (4.35%) Marketing Manager
11 8 (4.35%) Analyst
11 8 (4.35%) Graduate
12 7 (3.80%) Digital Marketing Manager
13 6 (3.26%) Senior PHP Developer
13 6 (3.26%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 117 (63.59%) HTML
2 115 (62.50%) CSS
3 86 (46.74%) jQuery
4 59 (32.07%) HTML5
5 57 (30.98%) CSS3
6 56 (30.43%) .NET
7 42 (22.83%) ASP.NET
8 38 (20.65%) Ajax
9 36 (19.57%) XHTML
10 35 (19.02%) XML
11 31 (16.85%) XSLT
12 17 (9.24%) Web Services
13 16 (8.70%) LAMP
14 10 (5.43%) Flash
15 7 (3.80%) ASP.NET Web Forms
15 7 (3.80%) .NET Framework
16 6 (3.26%) Zend Framework
16 6 (3.26%) AngularJS
17 5 (2.72%) ASP.NET MVC
17 5 (2.72%) REST
Miscellaneous
1 34 (18.48%) Social Media
2 31 (16.85%) N-Tier
3 18 (9.78%) Open Source
4 14 (7.61%) Digital Media
5 11 (5.98%) Mobile App
6 5 (2.72%) Computer Science
6 5 (2.72%) W3C
7 4 (2.17%) RIA
8 3 (1.63%) Motion Graphics
9 2 (1.09%) Copywriting
9 2 (1.09%) Data Extraction
10 1 (0.54%) New Media
10 1 (0.54%) Economics
10 1 (0.54%) Blog
10 1 (0.54%) Mathematics
10 1 (0.54%) Animation
10 1 (0.54%) Statistics
Operating Systems
1 13 (7.07%) Linux
Processes & Methodologies
1 46 (25.00%) E-Commerce
2 44 (23.91%) Continuous Integration
3 37 (20.11%) Agile Software Development
4 33 (17.93%) Unit Testing
4 33 (17.93%) Pay per click
5 31 (16.85%) SOA
6 28 (15.22%) TDD
7 26 (14.13%) Document Management
7 26 (14.13%) Web Development
8 22 (11.96%) Analytics
9 21 (11.41%) MVC
10 20 (10.87%) Web Design
11 16 (8.70%) OOP
11 16 (8.70%) Digital Marketing
12 12 (6.52%) CRM
12 12 (6.52%) User Experience Design
13 11 (5.98%) Mobile Application Development
14 9 (4.89%) Content Management
15 8 (4.35%) Email Marketing
15 8 (4.35%) Responsive Web Design
Programming Languages
1 118 (64.13%) JavaScript
2 77 (41.85%) PHP
3 48 (26.09%) SQL
4 33 (17.93%) VB.NET
5 26 (14.13%) C#
6 11 (5.98%) PHP5
7 9 (4.89%) ActionScript
8 7 (3.80%) ActionScript 3.0
9 5 (2.72%) VB
10 3 (1.63%) C++
11 2 (1.09%) T-SQL
11 2 (1.09%) Ruby
Qualifications
1 16 (8.70%) Degree
2 7 (3.80%) Microsoft Certification
3 4 (2.17%) Security Cleared
4 1 (0.54%) PRINCE2 Certification
Vendors
1 31 (16.85%) AccuRev
2 30 (16.30%) Google
3 20 (10.87%) Microsoft
4 17 (9.24%) Adobe
5 6 (3.26%) Zend
6 5 (2.72%) Salesforce.com
7 3 (1.63%) Facebook
7 3 (1.63%) Macromedia
8 2 (1.09%) Omniture
8 2 (1.09%) DoubleClick
8 2 (1.09%) Open Text
8 2 (1.09%) Sitecore
9 1 (0.54%) Twitter
9 1 (0.54%) hybris
9 1 (0.54%) Hummingbird
9 1 (0.54%) Yahoo!
9 1 (0.54%) Pegasus
9 1 (0.54%) SAP
Birmingham, West Midlands (County)
Robert Walters
Salary: £35000 - £50000 per annum
Posted: 3 days ago
Stafford, Staffordshire
Purple Monkey
Salary: From £30,000 to £40,000 per annum
Posted: 6 days ago
Birmingham, West Midlands (County)
Purple Monkey
Salary: From £20,000 to £30,000 per annum & Benefits
Posted: 6 days ago
Stoke on Trent
Applause IT Innovation
Salary: £40000 - £45000 per annum + + Bonus +Bens
Posted: 8 days ago
Coventry
Hays IT - Uk Posting account
Salary: £24000.00 - £28500 per annum + excellent benefits
Posted: 15 days ago
Coventry
Recruitment Genius
Salary: £18000 - £25000 per annum
Posted: 16 days ago
Birmingham, Warwickshire
Success Digital
Posted: 17 days ago