The table below looks at the statistics for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 2 June 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Jun 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 155 103 156
Rank change year-on-year
-52 +53
Permanent jobs citing SEO 59 109 49
As % of all permanent IT jobs located in the West Midlands 1.11% 2.09% 0.98%
As % of the Processes & Methodologies category 1.34% 2.55% 1.24%
Number of salaries quoted 50 80 42
Average salary £32,500 £30,000 £32,500
Average salary % change year-on-year
+8.33% -7.69%
90% offered a salary of more than £22,000 £22,400 £25,000
10% offered a salary of more than £42,500 £42,750 £40,000
UK excluding London average salary £30,750 £32,000 £30,000
% change year-on-year
-3.90% +6.66%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4398 4276 3936
As % of all permanent IT jobs located in the West Midlands 83.04% 81.84% 78.72%
Number of salaries quoted 3634 3605 3290
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £27,500 £29,500 £27,500
10% offered a salary of more than £62,500 £60,000 £65,000
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

SEO
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 2 June 2015.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 2 June 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry +8 15 £22,000 -42.10%
Staffordshire -20 13 £34,500 -1.42% 4
Solihull +9 8 £35,000 +55.55% 1
Birmingham -26 4 £32,500 +27.45%
Wolverhampton - 3 £22,500 -
Warwickshire -30 2 £31,250 +4.16% 1
Worcestershire -21 1 £45,000 +80.00%
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 2 June 2015, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 73 (66.36%) HTML
2 64 (58.18%) Analytics
3 60 (54.55%) JavaScript
3 60 (54.55%) CSS
4 54 (49.09%) jQuery
5 49 (44.55%) Marketing
6 45 (40.91%) Degree
6 45 (40.91%) User Experience
7 44 (40.00%) Google
8 42 (38.18%) Web Development
9 40 (36.36%) C#
10 38 (34.55%) .NET
11 37 (33.64%) Social Media
12 36 (32.73%) Google Analytics
12 36 (32.73%) SQL Server
12 36 (32.73%) ASP.NET
13 35 (31.82%) MVC
14 32 (29.09%) E-Commerce
15 30 (27.27%) SQL
15 30 (27.27%) HTML5
16 29 (26.36%) Pay per click
17 28 (25.45%) MySQL
18 27 (24.55%) CMS
18 27 (24.55%) Digital Marketing
19 26 (23.64%) Agile Software Development
19 26 (23.64%) Photoshop
19 26 (23.64%) PHP
20 25 (22.73%) XML
21 23 (20.91%) Content Management
21 23 (20.91%) Web Analytics

SEO
Top Related IT Skills in the West Midlands by Category

For the 6 months to 2 June 2015, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 27 (24.55%) CMS
2 11 (10.00%) IIS
3 7 (6.36%) WordPress
4 5 (4.55%) Umbraco
4 5 (4.55%) Sitecore CMS
5 3 (2.73%) Apache
5 3 (2.73%) Drupal
6 1 (0.91%) SharePoint
6 1 (0.91%) nginx
6 1 (0.91%) Kentico
Applications
1 26 (23.64%) Photoshop
2 18 (16.36%) MS Excel
3 11 (10.00%) Spreadsheet
4 3 (2.73%) Fireworks
4 3 (2.73%) Adobe Illustrator
4 3 (2.73%) Adobe Creative Suite
5 2 (1.82%) GIMP
5 2 (1.82%) MS Office
Business Applications
1 6 (5.45%) WebTrends
2 5 (4.55%) Magento
3 1 (0.91%) Tridion
3 1 (0.91%) SAP Oil and Gas
3 1 (0.91%) Shopify
Cloud Services
1 36 (32.73%) Google Analytics
2 9 (8.18%) Microsoft Azure
Communications & Networking
1 11 (10.00%) SSL
2 8 (7.27%) Internet
3 6 (5.45%) Intranet
4 1 (0.91%) Extranet
Database & Business Intelligence
1 36 (32.73%) SQL Server
2 28 (25.45%) MySQL
3 11 (10.00%) SQL Server 2008
4 1 (0.91%) BusinessObjects
4 1 (0.91%) RDBMS
4 1 (0.91%) NoSQL
4 1 (0.91%) Relational Database
Development Applications
1 21 (19.09%) Git (software)
2 16 (14.55%) Visual Studio
3 8 (7.27%) TeamCity
3 8 (7.27%) Jasmine
4 2 (1.82%) AccuRev
4 2 (1.82%) Dreamweaver
5 1 (0.91%) JIRA
5 1 (0.91%) Axure RP
5 1 (0.91%) Jenkins
General
1 49 (44.55%) Marketing
2 12 (10.91%) Back Office
3 11 (10.00%) Retail
4 4 (3.64%) Legal
4 4 (3.64%) Advertising
5 2 (1.82%) Publishing
6 1 (0.91%) Manufacturing
6 1 (0.91%) Electronics
6 1 (0.91%) Telecoms
6 1 (0.91%) Finance
6 1 (0.91%) Automotive
6 1 (0.91%) Multimedia
Job Titles
1 63 (57.27%) Developer
2 16 (14.55%) Junior Developer
2 16 (14.55%) Junior
3 14 (12.73%) Web Developer
3 14 (12.73%) .NET Developer
4 13 (11.82%) PHP Developer
5 7 (6.36%) SEO Executive
5 7 (6.36%) Front-End Developer
6 6 (5.45%) Designer
6 6 (5.45%) Analyst
6 6 (5.45%) Senior Developer
7 5 (4.55%) ASP.NET Developer
7 5 (4.55%) Marketing Executive
8 4 (3.64%) Digital Marketing Executive
8 4 (3.64%) Web Designer
8 4 (3.64%) Senior Web Developer
9 3 (2.73%) Graduate
9 3 (2.73%) Senior Web Designer
9 3 (2.73%) Junior Web Developer
9 3 (2.73%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 73 (66.36%) HTML
2 60 (54.55%) CSS
3 54 (49.09%) jQuery
4 38 (34.55%) .NET
5 36 (32.73%) ASP.NET
6 30 (27.27%) HTML5
7 25 (22.73%) XML
8 15 (13.64%) XHTML
8 15 (13.64%) CSS3
9 13 (11.82%) Web Services
10 12 (10.91%) ASP.NET Web Forms
11 9 (8.18%) Backbone.js
11 9 (8.18%) Ember.js
11 9 (8.18%) AngularJS
12 8 (7.27%) KnockoutJS
12 8 (7.27%) Durandal
13 7 (6.36%) Twitter Bootstrap
13 7 (6.36%) Laravel
13 7 (6.36%) CakePHP
13 7 (6.36%) ASP.NET MVC
Miscellaneous
1 45 (40.91%) User Experience
2 37 (33.64%) Social Media
3 23 (20.91%) Analytical Skills
4 15 (13.64%) W3C
5 13 (11.82%) Mobile App
5 13 (11.82%) Copywriting
6 11 (10.00%) Management Information System
7 10 (9.09%) Digital Media
8 7 (6.36%) Computer Science
9 3 (2.73%) Freedom of Information
9 3 (2.73%) Blog
9 3 (2.73%) Motion Graphics
10 2 (1.82%) EPoS
10 2 (1.82%) N-Tier
11 1 (0.91%) DTV
11 1 (0.91%) Enterprise Software
Operating Systems
1 10 (9.09%) Linux
2 1 (0.91%) Ubuntu
Processes & Methodologies
1 64 (58.18%) Analytics
2 42 (38.18%) Web Development
3 35 (31.82%) MVC
4 32 (29.09%) E-Commerce
5 29 (26.36%) Pay per click
6 27 (24.55%) Digital Marketing
7 26 (23.64%) Agile Software Development
8 23 (20.91%) Content Management
8 23 (20.91%) Web Analytics
9 22 (20.00%) Web Design
10 21 (19.09%) Online Marketing
11 17 (15.45%) Responsive Web Design
12 14 (12.73%) Project Management
13 12 (10.91%) Mobile Application Development
14 11 (10.00%) TDD
14 11 (10.00%) Change Control
15 10 (9.09%) OO
15 10 (9.09%) Scrum
16 8 (7.27%) BDD
16 8 (7.27%) Time Management
Programming Languages
1 60 (54.55%) JavaScript
2 40 (36.36%) C#
3 30 (27.27%) SQL
4 26 (23.64%) PHP
5 12 (10.91%) VB
6 11 (10.00%) T-SQL
7 3 (2.73%) ActionScript
7 3 (2.73%) ActionScript 3.0
7 3 (2.73%) PHP5
8 2 (1.82%) Java
9 1 (0.91%) VB.NET
9 1 (0.91%) Ruby
Qualifications
1 45 (40.91%) Degree
2 2 (1.82%) Linux+ Certification
Quality Assurance & Compliance
1 1 (0.91%) QA
Systems Management
1 1 (0.91%) cPanel
Vendors
1 44 (40.00%) Google
2 22 (20.00%) Microsoft
3 20 (18.18%) Adobe
4 5 (4.55%) Sitecore
5 3 (2.73%) Macromedia
5 3 (2.73%) Zend
5 3 (2.73%) Twitter
6 2 (1.82%) SAP
7 1 (0.91%) Business Objects
7 1 (0.91%) Oracle
7 1 (0.91%) hybris
7 1 (0.91%) Facebook
Stoke-on-trent, Staffordshire
Cielo
Posted: Yesterday
Solihull, West Midlands (County)
ISL
Posted: 4 days ago
Southam, Warwickshire
People Source Consulting
Salary: £35000 - £40000 per annum
Posted: 4 days ago
Stafford, Staffordshire
Deanslist Limited
Salary: From £30,000 to £40,000 per annum £30-40k + benefits
Posted: 4 days ago
Stafford, Staffordshire
Deanslist Limited
Salary: From £35,000 to £45,000 per annum £35-45k + benefits
Posted: 4 days ago
Stoke-on-Trent
I4 Recruitment
Salary: £20k - 27k per year + Benefits
Posted: 19 days ago