The first table below looks at the demand for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the West Midlands region.

Location
3 months to
24 Apr 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 118 155 113
Rank change year-on-year
+37 -42
Permanent jobs citing SEO 76 53 81
As % of all permanent IT jobs located in the West Midlands 1.56% 1.06% 1.75%
As % of the Processes & Methodologies category 2.00% 1.38% 2.44%
Number of salaries quoted 59 42 68
Average salary £30,000 £33,750 £30,000
Average salary % change year-on-year
-11.11% +12.50%
90% offered a salary of more than £22,500 £25,000 £22,500
10% offered a salary of more than £45,000 £46,000 £48,250
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
3806 3834 3315
As % of all permanent IT jobs located in the West Midlands 78.09% 76.65% 71.69%
Number of salaries quoted 3173 3209 2821
Average salary £42,000 £40,000 £40,000
Average salary % change year-on-year
+5.00% -
90% offered a salary of more than £28,750 £27,500 £25,500
10% offered a salary of more than £62,500 £60,000 £60,000
UK excluding London average salary £42,500 £40,000 £41,000
% change year-on-year
+6.25% -2.43%
SEO
England

SEO
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 24 April 2014.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 24 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Birmingham +20 25 £30,000 -29.41% 3
Staffordshire +4 23 £35,000 -12.50% 1
Worcestershire +16 14 £25,000 +13.63% 2
Warwickshire +9 10 £30,000 -20.00% 4
Coventry +14 3 £38,000 +52.00%
Sutton Coldfield - 1 £25,000 -
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 24 April 2014, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 60 (60.00%) JavaScript
2 58 (58.00%) HTML
3 57 (57.00%) CSS
4 45 (45.00%) .NET
5 41 (41.00%) jQuery
6 35 (35.00%) Marketing
7 33 (33.00%) PHP
8 31 (31.00%) MySQL
9 29 (29.00%) SQL
9 29 (29.00%) HTML5
9 29 (29.00%) Social Media
10 28 (28.00%) CSS3
11 27 (27.00%) Ajax
12 26 (26.00%) ASP.NET
13 24 (24.00%) SQL Server
13 24 (24.00%) E-Commerce
14 21 (21.00%) Microsoft
14 21 (21.00%) XHTML
14 21 (21.00%) Web Services
15 20 (20.00%) Agile Software Development
16 18 (18.00%) XML
16 18 (18.00%) Unit Testing
17 17 (17.00%) WordPress
17 17 (17.00%) VB.NET
17 17 (17.00%) Web Design
18 16 (16.00%) CMS
18 16 (16.00%) TDD
18 16 (16.00%) JIRA
18 16 (16.00%) XSLT
18 16 (16.00%) Continuous Integration

SEO
Top Related IT Skills in the West Midlands by Category

For the 6 months to 24 April 2014, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 17 (17.00%) WordPress
2 16 (16.00%) CMS
3 12 (12.00%) Node.js
4 7 (7.00%) ExpressionEngine
5 3 (3.00%) Drupal
5 3 (3.00%) SharePoint
5 3 (3.00%) Apache
6 2 (2.00%) Sitecore CMS
7 1 (1.00%) SAS
7 1 (1.00%) Joomla!
Applications
1 13 (13.00%) Photoshop
2 7 (7.00%) MS PowerPoint
3 4 (4.00%) Fireworks
3 4 (4.00%) MS Excel
4 3 (3.00%) Adobe Illustrator
5 1 (1.00%) PowerPivot
5 1 (1.00%) SPSS
5 1 (1.00%) Stata
5 1 (1.00%) InDesign
Business Applications
1 8 (8.00%) Magento
2 5 (5.00%) Google Analytics
3 1 (1.00%) WebTrends
Cloud Services
1 12 (12.00%) Amazon S3
1 12 (12.00%) Amazon AWS
1 12 (12.00%) Amazon SQS
1 12 (12.00%) ElastiCache
Communications & Networking
1 4 (4.00%) Intranet
1 4 (4.00%) Extranet
2 1 (1.00%) Internet
2 1 (1.00%) DNS
Database & Business Intelligence
1 31 (31.00%) MySQL
2 24 (24.00%) SQL Server
3 12 (12.00%) MongoDB
3 12 (12.00%) Amazon DynamoDB
4 5 (5.00%) SQL Server Reporting Services
5 1 (1.00%) SQL Server Analysis Services
5 1 (1.00%) SQL Server 2008
5 1 (1.00%) SQL Server Integration Services
Development Applications
1 16 (16.00%) JIRA
2 8 (8.00%) Git (software)
3 4 (4.00%) Subversion
4 3 (3.00%) Dreamweaver
5 2 (2.00%) Visual Studio
General
1 35 (35.00%) Marketing
2 5 (5.00%) Retail
3 4 (4.00%) Billing
4 3 (3.00%) Games
4 3 (3.00%) Advertising
5 2 (2.00%) Finance
6 1 (1.00%) Pharmaceutical
6 1 (1.00%) Aerospace
6 1 (1.00%) Automotive
6 1 (1.00%) Manufacturing
Job Titles
1 61 (61.00%) Developer
2 26 (26.00%) PHP Developer
3 23 (23.00%) Web Developer
4 14 (14.00%) .NET Developer
4 14 (14.00%) Designer
5 10 (10.00%) Web Designer
6 9 (9.00%) Graphic Designer
7 7 (7.00%) Senior Developer
8 6 (6.00%) PHP Web Developer
8 6 (6.00%) Marketing Manager
8 6 (6.00%) Digital Marketing Manager
8 6 (6.00%) Front-End Developer
9 5 (5.00%) Analyst
10 4 (4.00%) Junior
10 4 (4.00%) Graduate
10 4 (4.00%) Senior PHP Developer
10 4 (4.00%) Junior PHP Developer
10 4 (4.00%) PPC Specialist
10 4 (4.00%) Junior Developer
10 4 (4.00%) Applications Support
Libraries, Frameworks & Software Standards
1 58 (58.00%) HTML
2 57 (57.00%) CSS
3 45 (45.00%) .NET
4 41 (41.00%) jQuery
5 29 (29.00%) HTML5
6 28 (28.00%) CSS3
7 27 (27.00%) Ajax
8 26 (26.00%) ASP.NET
9 21 (21.00%) XHTML
9 21 (21.00%) Web Services
10 18 (18.00%) XML
11 16 (16.00%) XSLT
12 6 (6.00%) Flash
12 6 (6.00%) Zend Framework
12 6 (6.00%) AngularJS
13 5 (5.00%) ASP.NET Web Forms
13 5 (5.00%) CodeIgniter
13 5 (5.00%) .NET Framework
13 5 (5.00%) LAMP
14 4 (4.00%) SOAP
Miscellaneous
1 29 (29.00%) Social Media
2 15 (15.00%) N-Tier
3 12 (12.00%) Digital Media
4 4 (4.00%) Copywriting
4 4 (4.00%) Blog
4 4 (4.00%) Mobile App
5 2 (2.00%) Computer Science
5 2 (2.00%) Open Source
5 2 (2.00%) Motion Graphics
6 1 (1.00%) Data Extraction
6 1 (1.00%) Blackberry
6 1 (1.00%) RIA
Operating Systems
1 15 (15.00%) Linux
2 1 (1.00%) BlackBerry OS
2 1 (1.00%) Apple iOS
2 1 (1.00%) Android
2 1 (1.00%) UNIX
2 1 (1.00%) Windows
2 1 (1.00%) Windows Mobile
Processes & Methodologies
1 24 (24.00%) E-Commerce
2 20 (20.00%) Agile Software Development
3 18 (18.00%) Unit Testing
4 17 (17.00%) Web Design
5 16 (16.00%) TDD
5 16 (16.00%) Continuous Integration
6 15 (15.00%) SOA
7 14 (14.00%) Document Management
8 13 (13.00%) Digital Marketing
8 13 (13.00%) Content Management
8 13 (13.00%) Pay per click
8 13 (13.00%) MVC
9 10 (10.00%) OO
9 10 (10.00%) Responsive Web Design
10 9 (9.00%) Analytics
10 9 (9.00%) OO PHP
10 9 (9.00%) Web Development
11 7 (7.00%) Online Marketing
11 7 (7.00%) OOP
12 5 (5.00%) Email Marketing
Programming Languages
1 60 (60.00%) JavaScript
2 33 (33.00%) PHP
3 29 (29.00%) SQL
4 17 (17.00%) VB.NET
5 15 (15.00%) C#
6 7 (7.00%) PHP5
7 6 (6.00%) ActionScript
7 6 (6.00%) ActionScript 3.0
8 5 (5.00%) T-SQL
9 3 (3.00%) PHP4
10 2 (2.00%) C++
11 1 (1.00%) VB
11 1 (1.00%) Ruby
Qualifications
1 6 (6.00%) Microsoft Certification
2 5 (5.00%) Degree
3 2 (2.00%) Security Cleared
Vendors
1 21 (21.00%) Microsoft
2 16 (16.00%) AccuRev
3 12 (12.00%) Google
4 11 (11.00%) Adobe
5 6 (6.00%) Zend
6 3 (3.00%) Facebook
6 3 (3.00%) EPiServer
6 3 (3.00%) Hummingbird
7 2 (2.00%) Open Text
7 2 (2.00%) Macromedia
7 2 (2.00%) Sitecore
7 2 (2.00%) Twitter
8 1 (1.00%) Omniture
8 1 (1.00%) DoubleClick
8 1 (1.00%) Yahoo!
Warwickshire
Oscar Associates (UK) Ltd
Salary: £35000 - £45000 per annum
Posted: 2 hours ago
Redditch, Worcestershire
Big Red Recruitment
Salary: £18000 - £25000 per annum + Private Health Ins.
Posted: 3 hours ago
Redditch, Worcestershire
Big Red Recruitment
Salary: £18000 - £25000 per annum + Private Health Ins.
Posted: 3 hours ago
Uttoxeter, Staffordshire
Top Cashback
Posted: 7 hours ago
Birmingham, West Midlands (County)
Axica Recruitment
Salary: From £24,000 to £27,000 per annum + Pension, Bonus
Posted: 10 hours ago
Birmingham
Axica Recruitment
Salary: £24,000 - £27K+ Pension, Bonus
Posted: 11 hours ago
Solihull, West Midlands (County)
Robert Walters
Salary: £45000 - £60000 per annum
Posted: Yesterday
Stratford-Upon-Avon, Warwickshire
Robert Walters
Salary: £35000 - £45000 per annum
Posted: Yesterday
Rugby, Warwickshire
Understanding Recruitment
Salary: £25000 - £27000 per annum + Execllent Benefits
Posted: 4 days ago
Warwick, Warwickshire
Smart Recruit Online
Salary: £28000 - £32000 per annum + Benefits - See Job Spec
Posted: 7 days ago
Warwick
Smart Recruit Online
Salary: £28000 - £32000 per annum + Benefits - See Job Spec
Posted: 7 days ago