The table below looks at the statistics for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 155 117 157
Rank change year-on-year
-38 +40
Permanent jobs citing SEO 77 107 56
As % of all permanent IT jobs located in the West Midlands 1.32% 1.99% 1.01%
As % of the Processes & Methodologies category 1.55% 2.50% 1.28%
Number of salaries quoted 64 68 40
Average salary £34,500 £26,875 £29,250
Average salary % change year-on-year
+28.37% -8.11%
90% offered a salary of more than £22,950 £22,500 £18,000
10% offered a salary of more than £44,980 £40,705 £40,000
UK excluding London average salary £32,500 £30,000 £31,250
% change year-on-year
+8.33% -4.00%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4964 4274 4360
As % of all permanent IT jobs located in the West Midlands 84.80% 79.56% 78.47%
Number of salaries quoted 4019 3547 3674
Average salary £42,500 £41,500 £40,000
Average salary % change year-on-year
+2.40% +3.75%
90% offered a salary of more than £27,500 £28,500 £26,000
10% offered a salary of more than £62,500 £60,000 £65,000
UK excluding London average salary £44,500 £42,500 £40,995
% change year-on-year
+4.70% +3.67%

SEO
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 29 July 2015.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 29 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire +12 28 £39,000 +8.33% 5
Coventry -2 12 £25,000 -3.38%
Warwickshire -24 10 £37,500 +15.38% 2
Solihull +10 7 £35,000 +47.36% 1
Birmingham -28 4 £36,250 +43.56% 3
Wolverhampton - 4 £22,500 -
Walsall - 2 - -
Shropshire - 2 £20,000 - 1
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 29 July 2015, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 84 (61.76%) HTML
2 83 (61.03%) Analytics
3 72 (52.94%) CSS
4 69 (50.74%) Google
5 60 (44.12%) JavaScript
6 59 (43.38%) Marketing
6 59 (43.38%) Degree
7 57 (41.91%) jQuery
8 49 (36.03%) User Experience
9 47 (34.56%) Google Analytics
10 46 (33.82%) Pay per click
11 44 (32.35%) MVC
12 43 (31.62%) .NET
13 42 (30.88%) Web Development
14 41 (30.15%) Digital Marketing
15 40 (29.41%) Agile Software Development
15 40 (29.41%) ASP.NET
16 39 (28.68%) Social Media
17 38 (27.94%) HTML5
17 38 (27.94%) C#
18 35 (25.74%) CMS
19 33 (24.26%) MySQL
20 32 (23.53%) SQL Server
21 31 (22.79%) SQL
21 31 (22.79%) E-Commerce
22 28 (20.59%) Photoshop
22 28 (20.59%) XML
22 28 (20.59%) Git (software)
23 27 (19.85%) Web Analytics
24 26 (19.12%) PHP

SEO
Top Related IT Skills in the West Midlands by Category

For the 6 months to 29 July 2015, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 35 (25.74%) CMS
2 18 (13.24%) WordPress
3 12 (8.82%) IIS
4 6 (4.41%) Sitecore CMS
5 4 (2.94%) SharePoint
5 4 (2.94%) Umbraco
5 4 (2.94%) Kentico
6 2 (1.47%) Apache
7 1 (0.74%) Drupal
7 1 (0.74%) nginx
Applications
1 28 (20.59%) Photoshop
2 18 (13.24%) MS Excel
3 11 (8.09%) Spreadsheet
4 3 (2.21%) Adobe Creative Suite
5 2 (1.47%) GIMP
5 2 (1.47%) MS Office
6 1 (0.74%) Fireworks
6 1 (0.74%) Adobe Illustrator
Business Applications
1 5 (3.68%) Magento
2 2 (1.47%) SAP Oil and Gas
3 1 (0.74%) Tridion
3 1 (0.74%) Shopify
Cloud Services
1 47 (34.56%) Google Analytics
2 9 (6.62%) Microsoft Azure
3 4 (2.94%) Rackspace Cloud
Communications & Networking
1 11 (8.09%) SSL
1 11 (8.09%) Intranet
2 10 (7.35%) Internet
3 1 (0.74%) Extranet
Database & Business Intelligence
1 33 (24.26%) MySQL
2 32 (23.53%) SQL Server
3 11 (8.09%) SQL Server 2008
4 5 (3.68%) NoSQL
5 1 (0.74%) Relational Database
5 1 (0.74%) RDBMS
Development Applications
1 28 (20.59%) Git (software)
2 15 (11.03%) Visual Studio
3 8 (5.88%) Jasmine
3 8 (5.88%) TeamCity
4 4 (2.94%) Axure RP
5 2 (1.47%) Dreamweaver
6 1 (0.74%) AccuRev
6 1 (0.74%) Hudson
6 1 (0.74%) Jenkins
General
1 59 (43.38%) Marketing
2 17 (12.50%) Retail
3 13 (9.56%) Finance
4 12 (8.82%) Back Office
5 4 (2.94%) Telecoms
6 3 (2.21%) Advertising
6 3 (2.21%) Legal
7 2 (1.47%) Manufacturing
7 2 (1.47%) Electronics
7 2 (1.47%) Multimedia
8 1 (0.74%) Dutch Language
8 1 (0.74%) German Language
8 1 (0.74%) Russian Language
8 1 (0.74%) Automotive
Job Titles
1 73 (53.68%) Developer
2 22 (16.18%) PHP Developer
3 20 (14.71%) Web Developer
4 15 (11.03%) Front-End Developer
5 14 (10.29%) Junior
5 14 (10.29%) Junior Developer
6 10 (7.35%) PPC Specialist
6 10 (7.35%) Analyst
6 10 (7.35%) PPC Manager
6 10 (7.35%) PPC Analyst
6 10 (7.35%) PPC Executive
7 9 (6.62%) Designer
8 8 (5.88%) SEO Executive
9 7 (5.15%) .NET Developer
10 6 (4.41%) Senior Developer
11 5 (3.68%) PHP Web Developer
12 4 (2.94%) Web Designer
12 4 (2.94%) Senior Web Developer
12 4 (2.94%) ASP.NET Developer
12 4 (2.94%) Digital Designer
Libraries, Frameworks & Software Standards
1 84 (61.76%) HTML
2 72 (52.94%) CSS
3 57 (41.91%) jQuery
4 43 (31.62%) .NET
5 40 (29.41%) ASP.NET
6 38 (27.94%) HTML5
7 28 (20.59%) XML
8 18 (13.24%) Web Services
9 17 (12.50%) XHTML
10 16 (11.76%) CSS3
11 13 (9.56%) AngularJS
12 12 (8.82%) Twitter Bootstrap
12 12 (8.82%) ASP.NET Web Forms
13 11 (8.09%) ASP.NET MVC
13 11 (8.09%) Laravel
13 11 (8.09%) CakePHP
14 9 (6.62%) Backbone.js
14 9 (6.62%) Ember.js
15 8 (5.88%) Durandal
15 8 (5.88%) KnockoutJS
Miscellaneous
1 49 (36.03%) User Experience
2 39 (28.68%) Social Media
3 18 (13.24%) Analytical Skills
3 18 (13.24%) W3C
4 13 (9.56%) Copywriting
5 12 (8.82%) Computer Science
6 11 (8.09%) Management Information System
7 8 (5.88%) Digital Media
8 6 (4.41%) Mobile App
9 3 (2.21%) Blog
9 3 (2.21%) Freedom of Information
10 2 (1.47%) Mathematics
10 2 (1.47%) DTV
11 1 (0.74%) N-Tier
11 1 (0.74%) EPoS
11 1 (0.74%) Photography
11 1 (0.74%) Motion Graphics
11 1 (0.74%) Enterprise Software
Operating Systems
1 13 (9.56%) Linux
2 1 (0.74%) Ubuntu
Processes & Methodologies
1 83 (61.03%) Analytics
2 46 (33.82%) Pay per click
3 44 (32.35%) MVC
4 42 (30.88%) Web Development
5 41 (30.15%) Digital Marketing
6 40 (29.41%) Agile Software Development
7 31 (22.79%) E-Commerce
8 27 (19.85%) Web Analytics
9 24 (17.65%) Web Design
10 21 (15.44%) Responsive Web Design
11 20 (14.71%) Content Management
12 17 (12.50%) OO
13 13 (9.56%) Online Marketing
14 12 (8.82%) Software Engineering
15 11 (8.09%) Time Management
15 11 (8.09%) Waterfall
15 11 (8.09%) Change Control
16 10 (7.35%) Data Analysis
16 10 (7.35%) TDD
16 10 (7.35%) Scrum
Programming Languages
1 60 (44.12%) JavaScript
2 38 (27.94%) C#
3 31 (22.79%) SQL
4 26 (19.12%) PHP
5 15 (11.03%) VB
6 11 (8.09%) T-SQL
7 5 (3.68%) ActionScript
8 4 (2.94%) Python
8 4 (2.94%) Ruby
8 4 (2.94%) Java
9 2 (1.47%) PHP5
10 1 (0.74%) ActionScript 3.0
Qualifications
1 59 (43.38%) Degree
2 1 (0.74%) Postgraduate
2 1 (0.74%) Linux+ Certification
Quality Assurance & Compliance
1 1 (0.74%) QA
Systems Management
1 1 (0.74%) cPanel
Vendors
1 69 (50.74%) Google
2 21 (15.44%) Microsoft
3 17 (12.50%) Adobe
4 6 (4.41%) Sitecore
5 4 (2.94%) hybris
5 4 (2.94%) Rackspace
5 4 (2.94%) Oracle
6 3 (2.21%) Twitter
7 2 (1.47%) Omniture
7 2 (1.47%) Facebook
7 2 (1.47%) SAP
7 2 (1.47%) Zend
8 1 (0.74%) Macromedia
8 1 (0.74%) OpenText
8 1 (0.74%) RedDot
Shropshire
The MRJ Group
Salary: £25000 - £32000 per annum
Posted: Yesterday
Stoke-on-trent, Staffordshire
Dixons Carphone
Posted: Yesterday
Birmingham, West Midlands (County)
Opilio Recruitment
Salary: £24k - 26k per year + DOA
Posted: 5 days ago
Worcestershire
Searchability
Salary: £30000 - £35000 per annum + excellent benefits
Posted: 5 days ago
Staffordshire
Senitor Associates
Salary: £25000 - £30000 per annum + Benefits
Posted: 6 days ago
Birmingham
Barclay Anderson
Salary: £25,000 - £35,000 per year
Posted: 13 days ago
Stafford, Staffordshire
Zonal Retail Data Systems Ltd
Salary: From £38,000 to £45,000 per annum plus standard company benefits
Posted: 19 days ago
Stafford, Staffordshire
Zonal Retail Data Systems Ltd
Salary: From £28,000 to £35,000 per annum plus company benefits
Posted: 19 days ago
Cannock
Talent Spa
Salary: £18k - 20k per year
Posted: 19 days ago
Rugby
Recruitment Genius
Salary: £16000 - £20000 per annum
Posted: 21 days ago
Birmingham
Global Markets Recruitment
Posted: 23 days ago
Rugby
Recruitment Genius
Salary: £30000 - £35000 per annum
Posted: 24 days ago