The table below looks at the statistics for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 25 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 Aug 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 147 153 137
Rank change year-on-year
+6 -16
Permanent jobs citing SEO 87 75 90
As % of all permanent IT jobs located in the West Midlands 1.49% 1.31% 1.63%
As % of the Processes & Methodologies category 1.71% 1.50% 1.96%
Number of salaries quoted 79 60 53
Median salary £25,000 £34,500 £27,500
Median salary % change year-on-year
-27.53% +25.45%
90% offered a salary of more than £22,300 £22,450 £22,500
10% offered a salary of more than £40,500 £42,740 £42,000
UK excluding London median salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
5097 4985 4594
As % of all permanent IT jobs located in the West Midlands 87.28% 87.07% 83.24%
Number of salaries quoted 4012 4058 3808
Median salary £42,500 £42,500 £41,500
Median salary % change year-on-year
- +2.40%
90% offered a salary of more than £27,500 £27,500 £28,000
10% offered a salary of more than £65,000 £65,000 £62,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in the West Midlands

The demand trend of job ads across the West Midlands region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 25 August 2016.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 25 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warwickshire +18 23 £25,000 -33.33% 1
Staffordshire -8 20 £22,500 -42.30% 1
Birmingham +2 18 £37,000 +5.71% 2
Wolverhampton +8 7 £22,500 -
Worcestershire +19 6 £25,000 +13.63%
Solihull +17 4 £28,000 +0.90% 1
Coventry -4 4 £24,500 -2.00% 2
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 25 August 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for SEO.

1 99 (65.13%) HTML
2 97 (63.82%) JavaScript
2 97 (63.82%) CSS
3 83 (54.61%) jQuery
4 69 (45.39%) Marketing
5 67 (44.08%) MySQL
6 62 (40.79%) PHP
6 62 (40.79%) Front End Development
7 55 (36.18%) Web Development
8 53 (34.87%) HTML5
9 52 (34.21%) Social Media
10 49 (32.24%) Git (software)
10 49 (32.24%) MVC
11 48 (31.58%) E-Commerce
12 43 (28.29%) WordPress
13 39 (25.66%) Linux
13 39 (25.66%) CSS3
14 38 (25.00%) AngularJS
15 37 (24.34%) Analytics
16 35 (23.03%) CMS
17 34 (22.37%) Photoshop
17 34 (22.37%) Open Source
18 33 (21.71%) Adobe
18 33 (21.71%) Web Design
19 29 (19.08%) Pay per click
20 27 (17.76%) Magento
21 26 (17.11%) Google
21 26 (17.11%) Workflow
22 24 (15.79%) Google Analytics
22 24 (15.79%) Twitter Bootstrap

SEO
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 43 (28.29%) WordPress
2 35 (23.03%) CMS
3 14 (9.21%) Drupal
4 7 (4.61%) Joomla!
5 4 (2.63%) WebSphere
6 3 (1.97%) Adobe Experience Manager
6 3 (1.97%) Tomcat
6 3 (1.97%) WebLogic
7 1 (0.66%) Apache
7 1 (0.66%) IIS
7 1 (0.66%) SharePoint
7 1 (0.66%) Sitecore CMS
7 1 (0.66%) Umbraco
Applications
1 34 (22.37%) Photoshop
2 9 (5.92%) Adobe Creative Suite
3 8 (5.26%) Adobe Illustrator
4 7 (4.61%) Adobe After Effects
5 5 (3.29%) MS Excel
6 4 (2.63%) Fireworks
6 4 (2.63%) MS PowerPoint
7 3 (1.97%) MS Office
Business Applications
1 27 (17.76%) Magento
2 7 (4.61%) Payment Gateway
3 1 (0.66%) Pegasus Opera
Cloud Services
1 24 (15.79%) Google Analytics
2 10 (6.58%) MailChimp
3 7 (4.61%) AdWords
3 7 (4.61%) Sage Pay
4 4 (2.63%) Adobe Creative Cloud
Communications & Networking
1 22 (14.47%) Internet
2 7 (4.61%) Intranet
Database & Business Intelligence
1 67 (44.08%) MySQL
2 5 (3.29%) Relational Database
2 5 (3.29%) SQL Server
3 4 (2.63%) MongoDB
4 2 (1.32%) Big Data
Development Applications
1 49 (32.24%) Git (software)
2 9 (5.92%) Dreamweaver
3 8 (5.26%) Grunt
4 6 (3.95%) gulp
4 6 (3.95%) Maven
5 5 (3.29%) Bower
General
1 69 (45.39%) Marketing
2 20 (13.16%) Retail
3 8 (5.26%) Finance
4 7 (4.61%) Multimedia
5 5 (3.29%) Publishing
6 4 (2.63%) Games
7 2 (1.32%) Telecoms
8 1 (0.66%) Legal
8 1 (0.66%) Manufacturing
Job Titles
1 96 (63.16%) Developer
2 48 (31.58%) JavaScript Developer
3 44 (28.95%) Front End Developer (Client-Side Developer)
4 40 (26.32%) MySQL Developer
5 39 (25.66%) Web Developer
6 37 (24.34%) HTML Developer
6 37 (24.34%) PHP Developer
7 32 (21.05%) HTML CSS Developer
8 17 (11.18%) PHP MySQL Developer
9 15 (9.87%) PHP Web Developer
10 13 (8.55%) Designer
11 10 (6.58%) Web Designer
12 7 (4.61%) Junior
12 7 (4.61%) Junior Developer
13 6 (3.95%) Content Manager
13 6 (3.95%) Drupal Developer
13 6 (3.95%) Junior PHP Developer
13 6 (3.95%) Mid-Level PHP Developer
13 6 (3.95%) Programmer
13 6 (3.95%) Web Programmer
Libraries, Frameworks & Software Standards
1 99 (65.13%) HTML
2 97 (63.82%) CSS
3 83 (54.61%) jQuery
4 53 (34.87%) HTML5
5 39 (25.66%) CSS3
6 38 (25.00%) AngularJS
7 24 (15.79%) Twitter Bootstrap
8 21 (13.82%) KnockoutJS
8 21 (13.82%) REST
8 21 (13.82%) Sass
8 21 (13.82%) Symfony
9 15 (9.87%) Node.js
10 13 (8.55%) JSON
10 13 (8.55%) RESTful
11 12 (7.89%) CodeIgniter
11 12 (7.89%) Web Services
12 11 (7.24%) XML
13 10 (6.58%) LAMP
14 9 (5.92%) .NET
14 9 (5.92%) Ajax
Miscellaneous
1 52 (34.21%) Social Media
2 22 (14.47%) Graphic Design
3 16 (10.53%) User Experience
4 10 (6.58%) Mobile App
5 6 (3.95%) Management Information System
6 4 (2.63%) iPad
6 4 (2.63%) Motion Graphics
6 4 (2.63%) New Media
7 2 (1.32%) Analytical Skills
7 2 (1.32%) Blog
7 2 (1.32%) Copywriting
7 2 (1.32%) RIA
7 2 (1.32%) Social Network
7 2 (1.32%) Taxonomies
8 1 (0.66%) Credit Risk
8 1 (0.66%) Driving Licence
8 1 (0.66%) EPoS
8 1 (0.66%) Photography
8 1 (0.66%) Smartphone
Operating Systems
1 39 (25.66%) Linux
2 5 (3.29%) Android
2 5 (3.29%) Apple iOS
3 1 (0.66%) Windows
3 1 (0.66%) Windows 7
Processes & Methodologies
1 62 (40.79%) Front End Development
2 55 (36.18%) Web Development
3 49 (32.24%) MVC
4 48 (31.58%) E-Commerce
5 37 (24.34%) Analytics
6 34 (22.37%) Open Source
7 33 (21.71%) Web Design
8 29 (19.08%) Pay per click
9 26 (17.11%) Workflow
10 23 (15.13%) Content Management
11 22 (14.47%) Internet Marketing
12 21 (13.82%) TDD
13 18 (11.84%) Digital Marketing
14 16 (10.53%) Agile Software Development
15 12 (7.89%) Email Marketing
16 11 (7.24%) Cross-Browser Compatibility
17 10 (6.58%) Mobile Development
17 10 (6.58%) Time Management
17 10 (6.58%) Wireframes
18 9 (5.92%) iOS Development
Programming Languages
1 97 (63.82%) JavaScript
2 62 (40.79%) PHP
3 12 (7.89%) C#
4 11 (7.24%) SQL
5 9 (5.92%) Java
6 6 (3.95%) Apple Swift
6 6 (3.95%) Objective-C
7 4 (2.63%) ActionScript
7 4 (2.63%) ActionScript 3.0
8 2 (1.32%) VB.NET
9 1 (0.66%) PHP 5
Qualifications
1 8 (5.26%) Degree
Systems Management
1 5 (3.29%) cPanel
Vendors
1 33 (21.71%) Adobe
2 26 (17.11%) Google
3 7 (4.61%) PayPal
3 7 (4.61%) Sage
4 6 (3.95%) Facebook
5 5 (3.29%) Twitter
6 4 (2.63%) ATG
6 4 (2.63%) hybris
6 4 (2.63%) IBM
6 4 (2.63%) Macromedia
6 4 (2.63%) Oracle
7 1 (0.66%) Microsoft
7 1 (0.66%) Pegasus
7 1 (0.66%) SAP
7 1 (0.66%) SendGrid
7 1 (0.66%) Sitecore
7 1 (0.66%) Zend
Solihull, West Midlands (County)
360 Resourcing Solutions
Salary: £45000.00 to £50000.00 per year
Posted: 2 days ago
Warwickshire
Searchability
Posted: 6 days ago
Stafford, Staffordshire
Evolution Recruitment Solutions
Salary: 35,000 - 40,000 + benefits
Posted: 6 days ago
West Midlands
Computer People
Posted: 5 days ago
Birmingham
Applause IT Ltd
Salary: £24000 - £30000 per annum + Benefits
Posted: 7 days ago
Coventry, West Midlands (County)
Stafford-Sharp Associates
Salary: £28000.00 - £32000.00 per annum
Posted: 6 days ago
Birmingham
Applause IT Ltd
Salary: £26000 - £32000 per annum
Posted: 13 days ago
Coventry
ECOM
Salary: £30000 - £46000 per annum + Pension, Healthcare, Parking,
Posted: 15 days ago
West Midlands
Spectrum IT
Salary: £45000 - £60000 per annum
Posted: 16 days ago
Telford, Shropshire
Capgemini
Salary: Competitive
Posted: 20 days ago