The table below looks at the statistics for SEO skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 21 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 157 128 151
Rank change year-on-year
-29 +23
Permanent jobs citing SEO 56 72 53
As % of all permanent IT jobs located in the West Midlands 1.06% 1.46% 1.06%
As % of the Processes & Methodologies category 1.31% 1.80% 1.36%
Number of salaries quoted 44 54 41
Average salary £27,500 £30,000 £35,000
Average salary % change year-on-year
-8.33% -14.28%
90% offered a salary of more than £21,700 £22,500 £25,000
10% offered a salary of more than £42,500 £45,000 £46,000
UK excluding London average salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4272 4002 3898
As % of all permanent IT jobs located in the West Midlands 80.68% 81.09% 77.80%
Number of salaries quoted 3570 3321 3259
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £27,500 £28,500 £27,500
10% offered a salary of more than £62,500 £60,000 £62,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

SEO
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the West Midlands region.

SEO Salary Trend in the West Midlands

SEO
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing SEO across the West Midlands region over the 3 months to 21 April 2015.

SEO Salary Histogram in the West Midlands

SEO
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 21 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry -1 15 £22,000 -42.10% 2
Birmingham -28 7 £28,750 -4.16% 6
Warwickshire -8 5 £31,000 -4.61% 1
Staffordshire -18 4 £40,000 +14.28% 5
Worcestershire -14 2 £38,750 +55.00%
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 21 April 2015, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 71 (74.74%) HTML
2 65 (68.42%) CSS
3 63 (66.32%) JavaScript
4 48 (50.53%) jQuery
5 41 (43.16%) Analytics
5 41 (43.16%) C#
6 40 (42.11%) SQL Server
7 39 (41.05%) .NET
7 39 (41.05%) SQL
7 39 (41.05%) ASP.NET
8 38 (40.00%) Marketing
8 38 (40.00%) Web Development
9 35 (36.84%) HTML5
10 34 (35.79%) User Experience
11 30 (31.58%) Pay per click
11 30 (31.58%) Degree
12 29 (30.53%) Google
13 28 (29.47%) Google Analytics
13 28 (29.47%) XML
13 28 (29.47%) PHP
14 27 (28.42%) Photoshop
14 27 (28.42%) CSS3
15 26 (27.37%) E-Commerce
16 25 (26.32%) MySQL
17 22 (23.16%) Adobe
17 22 (23.16%) Digital Marketing
17 22 (23.16%) MVC
17 22 (23.16%) Content Management
17 22 (23.16%) Social Media
17 22 (23.16%) Online Marketing

SEO
Top Related IT Skills in the West Midlands by Category

For the 6 months to 21 April 2015, IT jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 17 (17.89%) CMS
2 14 (14.74%) IIS
3 7 (7.37%) WordPress
4 5 (5.26%) Sitecore CMS
4 5 (5.26%) Umbraco
5 3 (3.16%) Apache
5 3 (3.16%) Drupal
6 1 (1.05%) SharePoint
6 1 (1.05%) nginx
6 1 (1.05%) Kentico
Applications
1 27 (28.42%) Photoshop
2 11 (11.58%) MS Excel
2 11 (11.58%) Spreadsheet
3 6 (6.32%) Adobe Creative Suite
4 3 (3.16%) Fireworks
4 3 (3.16%) Adobe Illustrator
5 2 (2.11%) GIMP
6 1 (1.05%) MS Office
Business Applications
1 28 (29.47%) Google Analytics
2 6 (6.32%) WebTrends
3 5 (5.26%) Magento
4 1 (1.05%) Shopify
Communications & Networking
1 11 (11.58%) SSL
2 3 (3.16%) Intranet
3 1 (1.05%) Internet
3 1 (1.05%) Extranet
Database & Business Intelligence
1 40 (42.11%) SQL Server
2 25 (26.32%) MySQL
3 11 (11.58%) SQL Server 2008
4 1 (1.05%) NoSQL
4 1 (1.05%) Relational Database
4 1 (1.05%) RDBMS
4 1 (1.05%) BusinessObjects
Development Applications
1 16 (16.84%) Visual Studio
2 8 (8.42%) AccuRev
3 7 (7.37%) JIRA
4 6 (6.32%) Git (software)
5 1 (1.05%) Dreamweaver
5 1 (1.05%) Axure RP
5 1 (1.05%) Jenkins
General
1 38 (40.00%) Marketing
2 12 (12.63%) Back Office
3 11 (11.58%) Retail
4 4 (4.21%) Legal
4 4 (4.21%) Advertising
4 4 (4.21%) Publishing
5 1 (1.05%) Finance
5 1 (1.05%) Multimedia
Job Titles
1 60 (63.16%) Developer
2 19 (20.00%) .NET Developer
3 17 (17.89%) Web Developer
4 14 (14.74%) Junior
4 14 (14.74%) Junior Developer
5 7 (7.37%) PHP Developer
6 6 (6.32%) Senior Developer
7 5 (5.26%) ASP.NET Developer
8 4 (4.21%) Designer
8 4 (4.21%) Web Editor
8 4 (4.21%) Web Designer
8 4 (4.21%) Senior Web Developer
9 3 (3.16%) Senior Web Designer
9 3 (3.16%) Analyst
9 3 (3.16%) Senior Designer
9 3 (3.16%) Front-End Developer
9 3 (3.16%) Marketing Analyst
9 3 (3.16%) SEO Specialist
9 3 (3.16%) Creative Web Developer
9 3 (3.16%) Creative Web Designer
Libraries, Frameworks & Software Standards
1 71 (74.74%) HTML
2 65 (68.42%) CSS
3 48 (50.53%) jQuery
4 39 (41.05%) .NET
4 39 (41.05%) ASP.NET
5 35 (36.84%) HTML5
6 28 (29.47%) XML
7 27 (28.42%) CSS3
8 20 (21.05%) XHTML
9 13 (13.68%) Web Services
9 13 (13.68%) ASP.NET Web Forms
10 8 (8.42%) Ajax
10 8 (8.42%) XSLT
11 6 (6.32%) Flash
12 4 (4.21%) LAMP
13 3 (3.16%) Zend Framework
13 3 (3.16%) JSON
14 2 (2.11%) Ruby on Rails
14 2 (2.11%) .NET Framework
14 2 (2.11%) ASP.NET MVC
Miscellaneous
1 34 (35.79%) User Experience
2 22 (23.16%) Social Media
3 17 (17.89%) Analytical Skills
4 16 (16.84%) Mobile App
5 13 (13.68%) W3C
6 12 (12.63%) Digital Media
7 11 (11.58%) Management Information System
8 9 (9.47%) Copywriting
9 8 (8.42%) N-Tier
10 4 (4.21%) Computer Science
11 3 (3.16%) Open Source
11 3 (3.16%) Motion Graphics
11 3 (3.16%) Data Structures
11 3 (3.16%) Algorithms
11 3 (3.16%) Freedom of Information
11 3 (3.16%) Web 2.0
12 2 (2.11%) EPoS
12 2 (2.11%) Blog
13 1 (1.05%) Enterprise Software
Operating Systems
1 4 (4.21%) Windows
2 3 (3.16%) Linux
3 1 (1.05%) Ubuntu
Processes & Methodologies
1 41 (43.16%) Analytics
2 38 (40.00%) Web Development
3 30 (31.58%) Pay per click
4 26 (27.37%) E-Commerce
5 22 (23.16%) MVC
5 22 (23.16%) Content Management
5 22 (23.16%) Digital Marketing
5 22 (23.16%) Online Marketing
6 16 (16.84%) Web Analytics
6 16 (16.84%) Project Management
7 15 (15.79%) Agile Software Development
7 15 (15.79%) Mobile Application Development
8 14 (14.74%) Web Design
9 11 (11.58%) Change Control
10 9 (9.47%) Responsive Web Design
10 9 (9.47%) Continuous Integration
11 8 (8.42%) Unit Testing
11 8 (8.42%) Competitor Analysis
11 8 (8.42%) TDD
11 8 (8.42%) SOA
Programming Languages
1 63 (66.32%) JavaScript
2 41 (43.16%) C#
3 39 (41.05%) SQL
4 28 (29.47%) PHP
5 13 (13.68%) VB
6 11 (11.58%) T-SQL
7 7 (7.37%) VB.NET
8 3 (3.16%) ActionScript
8 3 (3.16%) PHP5
8 3 (3.16%) ActionScript 3.0
9 2 (2.11%) Ruby
9 2 (2.11%) Java
Qualifications
1 30 (31.58%) Degree
2 2 (2.11%) Linux+ Certification
3 1 (1.05%) Microsoft Certification
Quality Assurance & Compliance
1 3 (3.16%) WAI
2 1 (1.05%) QA
Systems Management
1 1 (1.05%) cPanel
Vendors
1 29 (30.53%) Google
2 22 (23.16%) Adobe
3 18 (18.95%) Microsoft
4 5 (5.26%) Sitecore
5 3 (3.16%) Macromedia
5 3 (3.16%) Zend
6 1 (1.05%) Oracle
6 1 (1.05%) Business Objects
6 1 (1.05%) SAP
6 1 (1.05%) hybris
6 1 (1.05%) Facebook
6 1 (1.05%) Twitter
Coventry, West Midlands (County)
Robert Walters
Salary: £20000 - £30000 per annum
Posted: 18 hours ago
Birmingham, West Midlands (County)
ISL
Posted: 18 hours ago
Stafford, Staffordshire
Deanslist Limited
Salary: From £35,000 to £45,000 per annum + benefits
Posted: Yesterday
Coventry, West Midlands (County)
Uniting Ambition
Salary: Market related
Posted: 3 days ago
Stoke-On-Trent, Staffordshire
Applause IT Innovation
Salary: £55000 - £65000 per annum + + FE Car + Bonus + Bens
Posted: 5 days ago
Birmingham, West Midlands (County)
ISL
Salary: £20000.00 per annum
Posted: 5 days ago
Warwickshire
Mortimer Spinks
Salary: £20000 - £30000 per annum
Posted: 5 days ago
Stoke on Trent
Applause IT Innovation
Salary: £60000 - £75000 per annum + inc FE Car + Bonus + Bens
Posted: 19 days ago
Stoke on Trent
Applause IT Innovation
Salary: £60000 - £65000 per annum + + FE Car + Bonus + Bens
Posted: 20 days ago
Birmingham
Convergence Group
Salary: Highly Competitive + Excellent Benefits
Posted: 24 days ago