The table below looks at the statistics for SEO skills in IT jobs advertised for the Bournemouth region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 51 52 40
Rank change year-on-year
+1 -12
Permanent jobs citing SEO 18 11 1
As % of all permanent IT jobs located in Bournemouth 3.70% 2.68% 0.45%
As % of the Processes & Methodologies category 5.00% 3.24% 0.49%
Number of salaries quoted 17 11 1
Average salary £28,500 £32,500 £37,500
Average salary % change year-on-year
-12.30% -13.33%
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
SEO
Dorset

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Bournemouth region.

Processes & Methodologies Category
Bournemouth
Permanent IT job ads with a match in the
Processes & Methodologies category
360 340 203
As % of all permanent IT jobs located in Bournemouth 74.07% 82.73% 91.86%
Number of salaries quoted 261 278 154
Average salary £37,500 £40,000 £36,000
Average salary % change year-on-year
-6.25% +11.11%
90% offered a salary of more than £21,000 £27,250 £25,000
10% offered a salary of more than £57,500 £62,500 £53,250
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in Bournemouth

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Bournemouth region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Bournemouth

SEO
Salary Trend in Bournemouth

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Bournemouth region.

SEO Salary Trend in Bournemouth

SEO
Top 30 Related IT Skills in Bournemouth

For the 6 months to 20 August 2014, IT jobs across the Bournemouth region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 22 (95.65%) HTML
2 19 (82.61%) CSS
3 18 (78.26%) JavaScript
4 15 (65.22%) XHTML
5 14 (60.87%) Marketing
6 12 (52.17%) Drupal
6 12 (52.17%) Magento
7 10 (43.48%) JSON
7 10 (43.48%) ASP.NET
7 10 (43.48%) .NET
7 10 (43.48%) SQL Server
8 9 (39.13%) E-Commerce
8 9 (39.13%) Web Development
8 9 (39.13%) jQuery
9 6 (26.09%) Ajax
9 6 (26.09%) CMS
9 6 (26.09%) XML
9 6 (26.09%) SQL
9 6 (26.09%) VB.NET
10 5 (21.74%) Web Services
10 5 (21.74%) Google
10 5 (21.74%) HTML5
10 5 (21.74%) Analytics
10 5 (21.74%) Digital Marketing
10 5 (21.74%) Software Engineering
10 5 (21.74%) Google Analytics
11 4 (17.39%) Android
11 4 (17.39%) Sitecore
11 4 (17.39%) Mobile App
11 4 (17.39%) Apple iOS

SEO
Top Related IT Skills in Bournemouth by Category

For the 6 months to 20 August 2014, IT jobs across the Bournemouth region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 12 (52.17%) Drupal
2 6 (26.09%) CMS
3 4 (17.39%) IIS
4 1 (4.35%) Joomla!
4 1 (4.35%) WordPress
Business Applications
1 12 (52.17%) Magento
2 5 (21.74%) Google Analytics
3 4 (17.39%) Dynamics CRM
Cloud Services
1 4 (17.39%) Amazon AWS
Database & Business Intelligence
1 10 (43.48%) SQL Server
General
1 14 (60.87%) Marketing
Job Titles
1 13 (56.52%) Developer
2 11 (47.83%) Front-End Developer
3 9 (39.13%) Front-End Web Developer
3 9 (39.13%) Web Developer
4 4 (17.39%) Architect
4 4 (17.39%) Digital Architect
5 2 (8.70%) Senior Developer
6 1 (4.35%) Website Manager
6 1 (4.35%) .NET Developer
6 1 (4.35%) VB.NET Developer
6 1 (4.35%) ASP.NET Developer
6 1 (4.35%) Marketing Manager
6 1 (4.35%) VB.NET/ASP.NET Developer
6 1 (4.35%) Digital Marketing Manager
6 1 (4.35%) Marketing Assistant
6 1 (4.35%) Senior Front-End Developer
Libraries, Frameworks & Software Standards
1 22 (95.65%) HTML
2 19 (82.61%) CSS
3 15 (65.22%) XHTML
4 10 (43.48%) .NET
4 10 (43.48%) ASP.NET
4 10 (43.48%) JSON
5 9 (39.13%) jQuery
6 6 (26.09%) Ajax
6 6 (26.09%) XML
7 5 (21.74%) Web Services
7 5 (21.74%) HTML5
8 4 (17.39%) REST
8 4 (17.39%) WebSockets
8 4 (17.39%) .NET Framework
8 4 (17.39%) ASP.NET MVC
8 4 (17.39%) JMS
8 4 (17.39%) Middleware
8 4 (17.39%) SOAP
9 1 (4.35%) CSS3
Miscellaneous
1 4 (17.39%) Mobile App
2 1 (4.35%) Copywriting
2 1 (4.35%) Social Media
Operating Systems
1 4 (17.39%) Android
1 4 (17.39%) Apple iOS
Processes & Methodologies
1 9 (39.13%) E-Commerce
1 9 (39.13%) Web Development
2 5 (21.74%) Software Engineering
2 5 (21.74%) Digital Marketing
2 5 (21.74%) Analytics
3 4 (17.39%) CRM
3 4 (17.39%) SOA
3 4 (17.39%) Business Intelligence
3 4 (17.39%) B2B
3 4 (17.39%) MVC
4 1 (4.35%) Content Management
4 1 (4.35%) Email Marketing
4 1 (4.35%) Online Marketing
Programming Languages
1 18 (78.26%) JavaScript
2 6 (26.09%) SQL
2 6 (26.09%) VB.NET
Vendors
1 5 (21.74%) Google
2 4 (17.39%) Sitecore
2 4 (17.39%) Facebook
2 4 (17.39%) Twitter
2 4 (17.39%) TIBCO