The table below looks at the statistics for SEO skills in IT jobs advertised for the Bournemouth region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 2 June 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Jun 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 59 57 46
Rank change year-on-year
-2 -11
Permanent jobs citing SEO 4 6 2
As % of all permanent IT jobs located in Bournemouth 0.99% 1.55% 0.64%
As % of the Processes & Methodologies category 1.15% 1.94% 0.80%
Number of salaries quoted 3 2 1
Average salary £32,500 £28,500 £23,500
Average salary % change year-on-year
+14.03% +21.27%
UK excluding London average salary £30,750 £32,000 £30,000
% change year-on-year
-3.90% +6.66%
SEO
Dorset

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Bournemouth region.

Processes & Methodologies Category
Bournemouth
Permanent IT job ads with a match in the
Processes & Methodologies category
348 309 250
As % of all permanent IT jobs located in Bournemouth 86.35% 79.64% 80.13%
Number of salaries quoted 265 217 217
Average salary £40,000 £40,000 £40,000
90% offered a salary of more than £27,500 £28,500 £30,000
10% offered a salary of more than £68,500 £55,000 £60,500
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

SEO
Jobs Demand Trend in Bournemouth

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Bournemouth region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Bournemouth

SEO
Salary Trend in Bournemouth

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Bournemouth region.

SEO Salary Trend in Bournemouth

SEO
Salary Histogram in Bournemouth

This chart provides a salary histogram for IT jobs citing SEO across the Bournemouth region over the 3 months to 2 June 2015.

SEO Salary Histogram in Bournemouth

SEO
Top 30 Related IT Skills in Bournemouth

For the 6 months to 2 June 2015, IT jobs across the Bournemouth region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 13 (72.22%) Google
1 13 (72.22%) Google Analytics
1 13 (72.22%) Analytics
2 9 (50.00%) Agile Software Development
2 9 (50.00%) Pay per click
2 9 (50.00%) Marketing
2 9 (50.00%) E-Commerce
3 8 (44.44%) HTML
3 8 (44.44%) Social Media
4 7 (38.89%) CSS
4 7 (38.89%) Web Development
5 5 (27.78%) JavaScript
5 5 (27.78%) Marketing Strategy
6 3 (16.67%) Digital Marketing
6 3 (16.67%) CMS
7 2 (11.11%) Scrum
7 2 (11.11%) B2C
7 2 (11.11%) PHP
7 2 (11.11%) MySQL
7 2 (11.11%) XML
7 2 (11.11%) Ajax
7 2 (11.11%) Content Management
7 2 (11.11%) Web 2.0
7 2 (11.11%) Online Marketing
7 2 (11.11%) Analytical Skills
8 1 (5.56%) Digital Content Management
8 1 (5.56%) User Experience
8 1 (5.56%) Copywriting
8 1 (5.56%) MS Excel
8 1 (5.56%) CRM

SEO
Top Related IT Skills in Bournemouth by Category

For the 6 months to 2 June 2015, IT jobs across the Bournemouth region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (16.67%) CMS
Applications
1 1 (5.56%) MS Excel
1 1 (5.56%) Photoshop
1 1 (5.56%) MS Office
Cloud Services
1 13 (72.22%) Google Analytics
Database & Business Intelligence
1 2 (11.11%) MySQL
Development Applications
1 1 (5.56%) Dreamweaver
General
1 9 (50.00%) Marketing
Job Titles
1 7 (38.89%) PPC Manager
1 7 (38.89%) PPC Analyst
1 7 (38.89%) PPC Executive
1 7 (38.89%) SEO Specialist
1 7 (38.89%) PPC Specialist
2 5 (27.78%) SEO Executive
3 2 (11.11%) PHP Developer
3 2 (11.11%) Developer
3 2 (11.11%) Senior PHP Developer
3 2 (11.11%) Web Editor
3 2 (11.11%) Web Content Editor
3 2 (11.11%) Content Editor
3 2 (11.11%) Senior Developer
4 1 (5.56%) Content Manager
4 1 (5.56%) Senior Account Manager
4 1 (5.56%) Account Manager
4 1 (5.56%) Senior Manager
Libraries, Frameworks & Software Standards
1 8 (44.44%) HTML
2 7 (38.89%) CSS
3 2 (11.11%) XML
3 2 (11.11%) Ajax
Miscellaneous
1 8 (44.44%) Social Media
2 2 (11.11%) Web 2.0
2 2 (11.11%) Analytical Skills
3 1 (5.56%) User Experience
3 1 (5.56%) Copywriting
Processes & Methodologies
1 13 (72.22%) Analytics
2 9 (50.00%) Agile Software Development
2 9 (50.00%) Pay per click
2 9 (50.00%) E-Commerce
3 7 (38.89%) Web Development
4 5 (27.78%) Marketing Strategy
5 3 (16.67%) Digital Marketing
6 2 (11.11%) Scrum
6 2 (11.11%) B2C
6 2 (11.11%) Content Management
6 2 (11.11%) Online Marketing
7 1 (5.56%) Digital Content Management
7 1 (5.56%) CRM
7 1 (5.56%) Project Management
7 1 (5.56%) B2B
Programming Languages
1 5 (27.78%) JavaScript
2 2 (11.11%) PHP
Vendors
1 13 (72.22%) Google