The table below looks at the statistics for SEO skills in IT jobs advertised for the Bournemouth region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 31 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Aug 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 61 51 46
Rank change year-on-year
-10 -5
Permanent jobs citing SEO 9 17 15
As % of all permanent IT jobs located in Bournemouth 1.98% 3.51% 3.81%
As % of the Processes & Methodologies category 2.31% 4.51% 4.34%
Number of salaries quoted 8 16 15
Average salary £45,000 £29,250 £32,500
Average salary % change year-on-year
+53.84% -10.00%
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
Dorset

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Bournemouth region.

Processes & Methodologies Category
Bournemouth
Permanent IT job ads with a match in the
Processes & Methodologies category
390 377 346
As % of all permanent IT jobs located in Bournemouth 85.90% 77.89% 87.82%
Number of salaries quoted 281 281 286
Average salary £40,000 £37,500 £40,000
Average salary % change year-on-year
+6.66% -6.25%
90% offered a salary of more than £23,500 £21,000 £27,500
10% offered a salary of more than £55,000 £52,500 £57,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

SEO
Jobs Demand Trend in Bournemouth

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Bournemouth region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Bournemouth

SEO
Salary Trend in Bournemouth

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Bournemouth region.

SEO Salary Trend in Bournemouth

SEO
Top 30 Related IT Skills in Bournemouth

For the 6 months to 31 August 2015, IT jobs across the Bournemouth region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 14 (100.00%) Marketing
2 11 (78.57%) HTML
3 9 (64.29%) HTML5
4 8 (57.14%) Sitecore
4 8 (57.14%) Finance
4 8 (57.14%) .NET
4 8 (57.14%) OO
4 8 (57.14%) jQuery
4 8 (57.14%) Scrum
4 8 (57.14%) Agile Software Development
5 4 (28.57%) Social Media
6 3 (21.43%) Digital Marketing
6 3 (21.43%) E-Commerce
7 2 (14.29%) Photoshop
7 2 (14.29%) JavaScript
7 2 (14.29%) CSS
7 2 (14.29%) CMS
7 2 (14.29%) B2C
7 2 (14.29%) Google Analytics
7 2 (14.29%) Google
7 2 (14.29%) Pay per click
7 2 (14.29%) Analytics
7 2 (14.29%) Analytical Skills
7 2 (14.29%) Online Marketing
8 1 (7.14%) Digital Content Management
8 1 (7.14%) User Experience
8 1 (7.14%) Axure RP
8 1 (7.14%) CSS3
8 1 (7.14%) Marketing Strategy
8 1 (7.14%) Content Management

SEO
Top Related IT Skills in Bournemouth by Category

For the 6 months to 31 August 2015, IT jobs across the Bournemouth region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (14.29%) CMS
2 1 (7.14%) WordPress
Applications
1 2 (14.29%) Photoshop
2 1 (7.14%) MS Office
2 1 (7.14%) MS Excel
Cloud Services
1 2 (14.29%) Google Analytics
Development Applications
1 1 (7.14%) Dreamweaver
1 1 (7.14%) Axure RP
General
1 14 (100.00%) Marketing
2 8 (57.14%) Finance
3 1 (7.14%) Advertising
Job Titles
1 9 (64.29%) Developer
2 8 (57.14%) .NET Developer
3 2 (14.29%) Web Editor
3 2 (14.29%) Web Content Editor
3 2 (14.29%) Content Editor
4 1 (7.14%) SEO Executive
4 1 (7.14%) Front-End Developer
4 1 (7.14%) Content Manager
4 1 (7.14%) Senior Account Manager
4 1 (7.14%) Account Manager
4 1 (7.14%) Senior Manager
Libraries, Frameworks & Software Standards
1 11 (78.57%) HTML
2 9 (64.29%) HTML5
3 8 (57.14%) .NET
3 8 (57.14%) jQuery
4 2 (14.29%) CSS
5 1 (7.14%) CSS3
Miscellaneous
1 4 (28.57%) Social Media
2 2 (14.29%) Analytical Skills
3 1 (7.14%) Copywriting
3 1 (7.14%) User Experience
Processes & Methodologies
1 8 (57.14%) OO
1 8 (57.14%) Scrum
1 8 (57.14%) Agile Software Development
2 3 (21.43%) E-Commerce
2 3 (21.43%) Digital Marketing
3 2 (14.29%) Online Marketing
3 2 (14.29%) Analytics
3 2 (14.29%) Pay per click
3 2 (14.29%) B2C
4 1 (7.14%) Project Management
4 1 (7.14%) Content Management
4 1 (7.14%) B2B
4 1 (7.14%) CRM
4 1 (7.14%) Digital Content Management
4 1 (7.14%) Marketing Strategy
Programming Languages
1 2 (14.29%) JavaScript
Vendors
1 8 (57.14%) Sitecore
2 2 (14.29%) Google