The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the East Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 27 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 Aug 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 158 166 168
Rank change year-on-year
+8 +2
Permanent jobs citing Digital Marketing 16 22 24
As % of all permanent IT jobs located in the East Midlands 0.49% 0.58% 0.64%
As % of the Processes & Methodologies category 0.56% 0.65% 0.76%
Number of salaries quoted 16 22 16
Median salary £38,250 £45,000 £34,000
Median salary % change year-on-year
-15.00% +32.35%
90% offered a salary of more than £22,500 £31,800 £26,750
10% offered a salary of more than £42,500 £79,000 £50,000
UK excluding London median salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
2840 3365 3169
As % of all permanent IT jobs located in the East Midlands 86.77% 88.69% 84.51%
Number of salaries quoted 2258 2775 2610
Median salary £42,500 £40,000 £40,000
Median salary % change year-on-year
+6.25% -
90% offered a salary of more than £28,000 £27,500 £27,500
10% offered a salary of more than £62,500 £55,000 £62,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Digital Marketing
Jobs Demand Trend in the East Midlands

The demand trend of job ads across the East Midlands region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the East Midlands

Digital Marketing
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the East Midlands region.

Digital Marketing Salary Trend in the East Midlands

Digital Marketing
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing Digital Marketing across the East Midlands region over the 3 months to 27 August 2016.

Digital Marketing Salary Histogram in the East Midlands

Digital Marketing
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the East Midlands region over the 3 months to 27 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire +9 7 £40,000 +11.88% 3
Leicestershire +6 5 £32,500 -61.76% 1
Lincolnshire -21 3 £22,500 -52.63%
Derbyshire +21 1 £45,000 +28.57% 2
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the East Midlands

For the 6 months to 27 August 2016, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for Digital Marketing.

1 35 (100.00%) Marketing
2 16 (45.71%) HTML
3 15 (42.86%) Analytics
4 13 (37.14%) CSS
5 12 (34.29%) Google
5 12 (34.29%) Google Analytics
6 11 (31.43%) JavaScript
6 11 (31.43%) E-Commerce
7 9 (25.71%) SEO
7 9 (25.71%) Finance
7 9 (25.71%) jQuery
7 9 (25.71%) Magento
7 9 (25.71%) Pay per click
8 8 (22.86%) SAP Oil and Gas
8 8 (22.86%) Competitor Analysis
8 8 (22.86%) WordPress
8 8 (22.86%) Manufacturing
8 8 (22.86%) Electronics
8 8 (22.86%) Telecoms
8 8 (22.86%) Programme Management
8 8 (22.86%) SAP
8 8 (22.86%) Business Intelligence
8 8 (22.86%) Social Media
8 8 (22.86%) User Experience
8 8 (22.86%) AdWords
8 8 (22.86%) Social Media Management
9 7 (20.00%) .NET
9 7 (20.00%) PHP
10 6 (17.14%) Web Design
10 6 (17.14%) CMS

Digital Marketing
Top Related IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (22.86%) WordPress
2 6 (17.14%) CMS
3 5 (14.29%) Joomla!
4 3 (8.57%) Drupal
4 3 (8.57%) nginx
4 3 (8.57%) Sitecore CMS
5 2 (5.71%) Apache
6 1 (2.86%) SAS
Applications
1 2 (5.71%) MS Excel
1 2 (5.71%) MS PowerPoint
2 1 (2.86%) MS Office
2 1 (2.86%) MS Project
2 1 (2.86%) Photoshop
Business Applications
1 9 (25.71%) Magento
2 8 (22.86%) SAP Oil and Gas
3 1 (2.86%) Dynamics CRM
3 1 (2.86%) MetaTrader
Cloud Services
1 12 (34.29%) Google Analytics
2 8 (22.86%) AdWords
3 1 (2.86%) Adobe Creative Cloud
3 1 (2.86%) GitHub
Database & Business Intelligence
1 1 (2.86%) Big Data
1 1 (2.86%) BusinessObjects
1 1 (2.86%) BusinessObjects XI
1 1 (2.86%) Oracle Database
1 1 (2.86%) Oracle Database 11g
1 1 (2.86%) SAP BI
1 1 (2.86%) SQL Server
1 1 (2.86%) SQL Server 2008
Development Applications
1 5 (14.29%) Visual Website Optimizer
2 4 (11.43%) Git (software)
2 4 (11.43%) JIRA
3 2 (5.71%) Jenkins
4 1 (2.86%) Axure RP
4 1 (2.86%) Bitbucket
4 1 (2.86%) Grunt
4 1 (2.86%) Ranorex
4 1 (2.86%) Subversion
4 1 (2.86%) TestDirector
General
1 35 (100.00%) Marketing
2 9 (25.71%) Finance
3 8 (22.86%) Electronics
3 8 (22.86%) Manufacturing
3 8 (22.86%) Telecoms
4 5 (14.29%) Advertising
5 3 (8.57%) Multimedia
5 3 (8.57%) Retail
6 1 (2.86%) Brand Awareness
Job Titles
1 10 (28.57%) Developer
2 4 (11.43%) Digital Project Manager
2 4 (11.43%) Front End Developer (Client-Side Developer)
2 4 (11.43%) Project Manager
3 3 (8.57%) Analyst
3 3 (8.57%) Coordinator
3 3 (8.57%) Digital Developer
3 3 (8.57%) Digital Marketing Manager
3 3 (8.57%) IT Manager
3 3 (8.57%) Marketing Manager
3 3 (8.57%) Senior Developer
3 3 (8.57%) Senior Front-End Developer
3 3 (8.57%) Systems Developer
3 3 (8.57%) Systems Manager
3 3 (8.57%) Web Manager
4 2 (5.71%) Data Analyst
4 2 (5.71%) Digital Marketer
5 1 (2.86%) .NET Developer
5 1 (2.86%) C# Developer
5 1 (2.86%) Service Management Analyst
Libraries, Frameworks & Software Standards
1 16 (45.71%) HTML
2 13 (37.14%) CSS
3 9 (25.71%) jQuery
4 7 (20.00%) .NET
5 6 (17.14%) CSS3
5 6 (17.14%) HTML5
6 5 (14.29%) ASP.NET
7 3 (8.57%) LESS
7 3 (8.57%) Sass
8 1 (2.86%) Alternative PHP Cache
8 1 (2.86%) AngularJS
8 1 (2.86%) ASP.NET MVC
8 1 (2.86%) ASP.NET Web Forms
8 1 (2.86%) JSON
8 1 (2.86%) SAP XI
8 1 (2.86%) Twitter Bootstrap
8 1 (2.86%) WPF
8 1 (2.86%) Zend Framework
Miscellaneous
1 8 (22.86%) Social Media
1 8 (22.86%) User Experience
2 5 (14.29%) Algorithms
3 3 (8.57%) Analytical Skills
3 3 (8.57%) Copywriting
3 3 (8.57%) Data Protection Act
4 1 (2.86%) Computer Science
4 1 (2.86%) Data Centre
4 1 (2.86%) Virtual Team
Operating Systems
1 3 (8.57%) Linux
1 3 (8.57%) Windows
2 2 (5.71%) Windows Server 2008
3 1 (2.86%) AIX
3 1 (2.86%) Red Hat Enterprise Linux
3 1 (2.86%) Windows Server
3 1 (2.86%) Windows Server 2012
Processes & Methodologies
1 15 (42.86%) Analytics
2 11 (31.43%) E-Commerce
3 9 (25.71%) Pay per click
3 9 (25.71%) SEO
4 8 (22.86%) Business Intelligence
4 8 (22.86%) Competitor Analysis
4 8 (22.86%) Programme Management
4 8 (22.86%) Social Media Management
5 6 (17.14%) Actionable Insight
5 6 (17.14%) Responsive Web Design
5 6 (17.14%) Web Design
6 5 (14.29%) Agile Software Development
6 5 (14.29%) Link Building
6 5 (14.29%) Project Management
6 5 (14.29%) Website Architecture
7 4 (11.43%) Business Development
7 4 (11.43%) Content Management
7 4 (11.43%) Email Marketing
7 4 (11.43%) Online Marketing
7 4 (11.43%) OO
Programming Languages
1 11 (31.43%) JavaScript
2 7 (20.00%) PHP
3 5 (14.29%) SQL
4 4 (11.43%) C#
5 2 (5.71%) Java
6 1 (2.86%) C++
6 1 (2.86%) VBScript
Qualifications
1 5 (14.29%) Degree
2 1 (2.86%) ISEB
2 1 (2.86%) ISEB Practitioner
2 1 (2.86%) ISTQB
2 1 (2.86%) ISTQB Advanced Certification
2 1 (2.86%) ISTQB Foundation Certification
2 1 (2.86%) PRINCE2 Certification
2 1 (2.86%) Security Cleared
Quality Assurance & Compliance
1 6 (17.14%) QA
System Software
1 1 (2.86%) Varnish
1 1 (2.86%) VMware ESXi
1 1 (2.86%) vSphere
Systems Management
1 2 (5.71%) Nagios
1 2 (5.71%) Opscode Chef
1 2 (5.71%) Puppet
2 1 (2.86%) HP Quality Center
2 1 (2.86%) ThinApp
Vendors
1 12 (34.29%) Google
2 8 (22.86%) SAP
3 6 (17.14%) Facebook
4 4 (11.43%) Optimizely
5 3 (8.57%) Sitecore
5 3 (8.57%) Twitter
6 2 (5.71%) Microsoft
6 2 (5.71%) Oracle
6 2 (5.71%) Splunk
7 1 (2.86%) Adobe
7 1 (2.86%) Citrix
7 1 (2.86%) Cognizant
7 1 (2.86%) Panasonic
7 1 (2.86%) Red Hat
7 1 (2.86%) VMware
7 1 (2.86%) Zend
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