The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 151 157 179
Rank change year-on-year
+6 +22
Permanent jobs citing Digital Marketing 18 16 18
As % of all permanent IT jobs located in the East Midlands 0.57% 0.50% 0.50%
As % of the Processes & Methodologies category 0.66% 0.59% 0.57%
Number of salaries quoted 6 9 13
Average salary £30,000 £30,500 £30,000
Average salary % change year-on-year
-1.63% +1.66%
90% offered a salary of more than £23,750 £24,600 £25,000
10% offered a salary of more than £36,500 £36,500 £40,000
UK excluding London average salary £42,500 £35,000 £35,000
% change year-on-year
+21.42% -
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
2741 2696 3164
As % of all permanent IT jobs located in the East Midlands 86.58% 84.83% 87.94%
Number of salaries quoted 2089 2217 2559
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £27,500 £28,000 £27,500
10% offered a salary of more than £60,000 £57,500 £57,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Digital Marketing
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the East Midlands

Digital Marketing
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the East Midlands region.

Digital Marketing Salary Trend in the East Midlands

Digital Marketing
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing Digital Marketing across the East Midlands region over the 3 months to 10 February 2016.

Digital Marketing Salary Histogram in the East Midlands

Digital Marketing
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the East Midlands region over the 3 months to 10 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire +6 5 £30,000 +5.26% 3
Derbyshire +4 5 - -
Northamptonshire +3 5 £20,000 -13.04% 2
Rutland - 3 - -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the East Midlands

For the 6 months to 10 February 2016, IT jobs across the East Midlands region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 40 (100.00%) Marketing
2 21 (52.50%) User Experience
3 19 (47.50%) HTML
4 17 (42.50%) E-Commerce
5 16 (40.00%) SEO
6 15 (37.50%) PHP
7 14 (35.00%) CSS
8 13 (32.50%) Degree
8 13 (32.50%) jQuery
8 13 (32.50%) Online Marketing
9 12 (30.00%) Git (software)
9 12 (30.00%) Photoshop
9 12 (30.00%) Web Design
9 12 (30.00%) Sass
10 11 (27.50%) SQL
11 10 (25.00%) Adobe
11 10 (25.00%) CMS
12 9 (22.50%) Email Marketing
12 9 (22.50%) HTML5
12 9 (22.50%) CRM
12 9 (22.50%) JavaScript
13 8 (20.00%) Adobe Illustrator
13 8 (20.00%) Apache Flex
13 8 (20.00%) Animation
13 8 (20.00%) LESS
13 8 (20.00%) AngularJS
13 8 (20.00%) Node.js
14 7 (17.50%) Analytics
14 7 (17.50%) Analytical Skills
14 7 (17.50%) Front End Development

Digital Marketing
Top Related IT Skills in the East Midlands by Category

For the 6 months to 10 February 2016, IT jobs across the East Midlands region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 10 (25.00%) CMS
2 8 (20.00%) Node.js
3 5 (12.50%) SAS
4 2 (5.00%) Sitecore CMS
5 1 (2.50%) Apache
5 1 (2.50%) WordPress
Applications
1 12 (30.00%) Photoshop
2 8 (20.00%) Adobe Illustrator
3 3 (7.50%) MS Excel
3 3 (7.50%) MS PowerPoint
4 2 (5.00%) SPSS
5 1 (2.50%) Adobe Creative Suite
Business Applications
1 3 (7.50%) Dynamics CRM
2 2 (5.00%) Magento
3 1 (2.50%) SAP Oil and Gas
Cloud Services
1 2 (5.00%) AdWords
2 1 (2.50%) Google Analytics
Communications & Networking
1 1 (2.50%) DNS
1 1 (2.50%) SMS
1 1 (2.50%) TCP/IP
Database & Business Intelligence
1 4 (10.00%) MySQL
2 1 (2.50%) MS Access
2 1 (2.50%) SQL Server
Development Applications
1 12 (30.00%) Git (software)
General
1 40 (100.00%) Marketing
2 7 (17.50%) Finance
3 4 (10.00%) Games
4 3 (7.50%) Pharmaceutical
4 3 (7.50%) Retail
5 2 (5.00%) Telecoms
6 1 (2.50%) Electronics
6 1 (2.50%) Manufacturing
Job Titles
1 20 (50.00%) Developer
2 10 (25.00%) Analyst
2 10 (25.00%) Front End Developer (Client-Side Developer)
3 7 (17.50%) Digital Developer
3 7 (17.50%) HTML CSS Developer
3 7 (17.50%) HTML Developer
4 6 (15.00%) Business Analyst
4 6 (15.00%) Digital Analyst
4 6 (15.00%) Marketing Web Developer
4 6 (15.00%) Web Developer
5 5 (12.50%) Designer
5 5 (12.50%) Digital Business Analyst
5 5 (12.50%) Project Analyst
6 4 (10.00%) CSS Developer
6 4 (10.00%) Digital Marketing Manager
6 4 (10.00%) iOS Developer
6 4 (10.00%) Marketing Manager
6 4 (10.00%) PHP Developer
6 4 (10.00%) Senior Developer
6 4 (10.00%) Senior Front End Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 19 (47.50%) HTML
2 14 (35.00%) CSS
3 13 (32.50%) jQuery
4 12 (30.00%) Sass
5 9 (22.50%) HTML5
6 8 (20.00%) AngularJS
6 8 (20.00%) Apache Flex
6 8 (20.00%) LESS
7 6 (15.00%) .NET
7 6 (15.00%) CakePHP
8 1 (2.50%) ASP.NET
8 1 (2.50%) LAMP
Miscellaneous
1 21 (52.50%) User Experience
2 8 (20.00%) Animation
3 7 (17.50%) Analytical Skills
4 5 (12.50%) Computer Science
4 5 (12.50%) Digital Media
4 5 (12.50%) Graphic Design
5 4 (10.00%) Social Media
6 2 (5.00%) Mathematics
6 2 (5.00%) Statistics
7 1 (2.50%) Algorithms
7 1 (2.50%) CMDB
7 1 (2.50%) Data Centre
Operating Systems
1 4 (10.00%) Android
1 4 (10.00%) Apple iOS
1 4 (10.00%) Windows
1 4 (10.00%) Windows Phone
2 2 (5.00%) Linux
Processes & Methodologies
1 17 (42.50%) E-Commerce
2 16 (40.00%) SEO
3 13 (32.50%) Online Marketing
4 12 (30.00%) Web Design
5 9 (22.50%) CRM
5 9 (22.50%) Email Marketing
6 7 (17.50%) Analytics
6 7 (17.50%) Front End Development
7 5 (12.50%) Agile Software Development
7 5 (12.50%) Business Analysis
7 5 (12.50%) Content Management
7 5 (12.50%) OO
7 5 (12.50%) Website Architecture
7 5 (12.50%) Workflow
8 4 (10.00%) Information Architecture
8 4 (10.00%) Multivariate Testing
8 4 (10.00%) Responsive Web Design
8 4 (10.00%) Social Media Marketing
8 4 (10.00%) TDD
8 4 (10.00%) UX Design
Programming Languages
1 15 (37.50%) PHP
2 11 (27.50%) SQL
3 9 (22.50%) JavaScript
4 2 (5.00%) R
5 1 (2.50%) C#
5 1 (2.50%) Perl
5 1 (2.50%) Python
5 1 (2.50%) Ruby
Qualifications
1 13 (32.50%) Degree
Quality Assurance & Compliance
1 5 (12.50%) QA
Vendors
1 10 (25.00%) Adobe
2 4 (10.00%) Apple
3 3 (7.50%) Microsoft
4 2 (5.00%) Google
4 2 (5.00%) Sitecore
5 1 (2.50%) Coremetrics
5 1 (2.50%) Remedy
5 1 (2.50%) SAP
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