The first table below looks at the demand for Digital Marketing skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the East Midlands region.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Digital Marketing
Rank 161 155 134
Rank change year-on-year
-6 -21
Permanent jobs citing Digital Marketing 8 14 31
As % of all permanent IT jobs located in the East Midlands 0.259% 0.413% 0.876%
As % of the Processes & Methodologies category 0.334% 0.571% 1.163%
Number of salaries quoted 7 9 27
Average salary £37,500 £35,000 £30,000
Average salary % change year-on-year
+7.14% +16.66%
90% offered a salary of more than £32,000 £34,000 £23,550
10% offered a salary of more than £40,600 £40,500 £56,500
UK excluding London average salary £35,000 £35,000 £30,000
% change year-on-year
- +16.66%
All Processes & Methodologies
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
2396 2450 2665
As % of all permanent IT jobs located in the East Midlands 77.62% 72.23% 75.30%
Number of salaries quoted 2024 2145 2252
Average salary £38,000 £38,000 £37,500
Average salary % change year-on-year
- +1.33%
90% offered a salary of more than £25,000 £25,000 £26,000
10% offered a salary of more than £52,500 £58,850 £60,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Digital Marketing
England

Digital Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

East Midlands Digital Marketing Jobs Demand Trend

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the East Midlands region.

East Midlands Digital Marketing Salary Trend

Digital Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Digital Marketing across the East Midlands region over the 3 months to 21 May 2013.

East Midlands Digital Marketing Salary Histogram

Digital Marketing
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the East Midlands region over the 3 months to 21 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Leicestershire - 4 £37,500 -
Nottinghamshire -5 2 £35,000 -
Derbyshire +4 1 £40,000 -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 21 May 2013, IT jobs across the East Midlands region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 9 (100.00%) Marketing
2 7 (77.78%) SEO
3 6 (66.67%) E-Commerce
4 5 (55.56%) Pay per click
4 5 (55.56%) Online Marketing
4 5 (55.56%) Social Media
5 4 (44.44%) Analytics
6 3 (33.33%) Multivariate Testing
6 3 (33.33%) Web Analytics
6 3 (33.33%) HTML
6 3 (33.33%) CSS
7 2 (22.22%) JavaScript
7 2 (22.22%) Project Management
7 2 (22.22%) Email Marketing
8 1 (11.11%) Internet Marketing
8 1 (11.11%) jQuery
8 1 (11.11%) New Media
8 1 (11.11%) Link Building
8 1 (11.11%) Google Analytics
8 1 (11.11%) RIA
8 1 (11.11%) Operations Management
8 1 (11.11%) Graphic Design
8 1 (11.11%) Google
8 1 (11.11%) ERP
8 1 (11.11%) HTTP
8 1 (11.11%) Dreamweaver
8 1 (11.11%) Adobe
8 1 (11.11%) W3C
8 1 (11.11%) Internet
8 1 (11.11%) PHP

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 21 May 2013, IT jobs across the East Midlands region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Development
1 3 (33.33%) HTML
1 3 (33.33%) CSS
2 1 (11.11%) jQuery
2 1 (11.11%) .NET
2 1 (11.11%) ASP.NET
2 1 (11.11%) XML
Application Platforms
1 1 (11.11%) CMS
Applications
1 1 (11.11%) Photoshop
1 1 (11.11%) Adobe Illustrator
1 1 (11.11%) InDesign
Business Applications
1 1 (11.11%) Google Analytics
Communications & Networking
1 1 (11.11%) HTTP
1 1 (11.11%) Internet
Database & Business Intelligence
1 1 (11.11%) SQL Server
Development Applications
1 1 (11.11%) Dreamweaver
1 1 (11.11%) Visual Studio
General
1 9 (100.00%) Marketing
2 1 (11.11%) Retail
Job Titles
1 3 (33.33%) Analyst
2 2 (22.22%) Data Analyst
2 2 (22.22%) Web Analyst
2 2 (22.22%) PPC Specialist
2 2 (22.22%) PPC Manager
2 2 (22.22%) PPC Analyst
2 2 (22.22%) PPC Executive
3 1 (11.11%) Designer
3 1 (11.11%) Content Manager
3 1 (11.11%) Search Manager
3 1 (11.11%) E-Commerce Business Analyst
3 1 (11.11%) Business Analyst
3 1 (11.11%) Junior
3 1 (11.11%) Developer
3 1 (11.11%) .NET Developer
3 1 (11.11%) Web Designer
3 1 (11.11%) ASP.NET Developer
3 1 (11.11%) Communications Manager
Miscellaneous
1 5 (55.56%) Social Media
2 1 (11.11%) New Media
2 1 (11.11%) RIA
2 1 (11.11%) Graphic Design
2 1 (11.11%) W3C
Processes & Methodologies
1 7 (77.78%) SEO
2 6 (66.67%) E-Commerce
3 5 (55.56%) Pay per click
3 5 (55.56%) Online Marketing
4 4 (44.44%) Analytics
5 3 (33.33%) Multivariate Testing
5 3 (33.33%) Web Analytics
6 2 (22.22%) Project Management
6 2 (22.22%) Email Marketing
7 1 (11.11%) Internet Marketing
7 1 (11.11%) Link Building
7 1 (11.11%) Operations Management
7 1 (11.11%) ERP
7 1 (11.11%) Agile Software Development
7 1 (11.11%) Content Management
7 1 (11.11%) CRM
Programming Languages
1 2 (22.22%) JavaScript
2 1 (11.11%) PHP
2 1 (11.11%) SQL
2 1 (11.11%) C#
Vendors
1 1 (11.11%) Google
1 1 (11.11%) Adobe
Leicester, East Midlands
Do you have a passion for analytics and are able to climb into the mind of of a website visitor? If the answer is yes to all these...
Applause IT Ltd
Salary: £38000 - £45000 per annum + Excellent Benefits
Posted: 3 May 2013
Northampton, Northamptonshire
Job Profile: Join a small team in developing and designing - website, digital marketing, building Apps, pixel perfect web design, E-commerce and e-mail marketing, etc. Seeking a...
Go IT Recruitment Ltd
Salary: From £26,000 to £35,000 per annum + benefits
Posted: 17 May 2013
Derby, East Midlands
Successful applicants will: be excellent at building team relationships as well as working independently thrive on creative problem-solving relish the challenge of achieving goals and managing a...
Harvey Nash plc
Salary: £35000 - £45000 per annum + package
Posted: 17 May 2013
Market Harborough, Leicestershire
This really is a fantastic opportunity with great benefits based in pretty Market Harborough, close to public transport links. The ideal candidate will have lots of commercial experience...
JP Specialist Contracts
Salary: £45000 - £55000 per annum
Posted: 20 May 2013
Leicester, Leicestershire
Do you have a background in the build and support of Windows Servers and VMware?... The Technical Analyst / Support Engineer / Server Engineer will have the following skills and...
People Source Consulting
Salary: £32000 - £35000 per annum + 15% bonus, pension, health care etc
Posted: 15 May 2013