The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 158 157 142
Rank change year-on-year
-1 -15
Permanent jobs citing Digital Marketing 24 23 18
As % of all permanent IT jobs located in the East Midlands 0.63% 0.62% 0.57%
As % of the Processes & Methodologies category 0.72% 0.75% 0.72%
Number of salaries quoted 24 16 13
Average salary £41,750 £34,000 £40,000
Average salary % change year-on-year
+22.79% -15.00%
90% offered a salary of more than £31,500 £26,750 £28,800
10% offered a salary of more than £75,000 £50,000 £45,000
UK excluding London average salary £40,000 £37,500 £32,500
% change year-on-year
+6.66% +15.38%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
3318 3050 2498
As % of all permanent IT jobs located in the East Midlands 87.04% 82.68% 78.50%
Number of salaries quoted 2733 2510 2053
Average salary £40,000 £40,000 £38,500
Average salary % change year-on-year
- +3.89%
90% offered a salary of more than £27,500 £28,000 £27,500
10% offered a salary of more than £60,000 £57,500 £57,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Digital Marketing
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the East Midlands

Digital Marketing
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the East Midlands region.

Digital Marketing Salary Trend in the East Midlands

Digital Marketing
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing Digital Marketing across the East Midlands region over the 3 months to 28 August 2015.

Digital Marketing Salary Histogram in the East Midlands

Digital Marketing
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the East Midlands region over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire -8 10 £32,750 -6.42% 2
Lincolnshire +9 7 £47,500 +102.12% 1
Northamptonshire +5 5 £40,000 - 3
Derbyshire -11 3 £35,000 +9.37%
Leicestershire +4 1 £85,000 +165.62% 3
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the East Midlands

For the 6 months to 28 August 2015, IT jobs across the East Midlands region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 49 (100.00%) Marketing
2 16 (32.65%) E-Commerce
3 15 (30.61%) Social Media
4 12 (24.49%) Analytical Skills
5 10 (20.41%) HTML
6 9 (18.37%) JavaScript
6 9 (18.37%) CSS
6 9 (18.37%) Agile Software Development
6 9 (18.37%) Magento
7 8 (16.33%) Product Marketing
7 8 (16.33%) Marketing Strategy
7 8 (16.33%) SEO
7 8 (16.33%) Digital Content Management
8 7 (14.29%) Finance
8 7 (14.29%) FMCG
8 7 (14.29%) OpenUP
8 7 (14.29%) Project Planning
8 7 (14.29%) Google
8 7 (14.29%) Asset Management
8 7 (14.29%) QA
9 6 (12.24%) jQuery
9 6 (12.24%) Project Management
10 5 (10.20%) Manufacturing
10 5 (10.20%) Workflow
10 5 (10.20%) Retail
10 5 (10.20%) Web Design
10 5 (10.20%) Windows
10 5 (10.20%) PHP
10 5 (10.20%) .NET
10 5 (10.20%) Computer Science

Digital Marketing
Top Related IT Skills in the East Midlands by Category

For the 6 months to 28 August 2015, IT jobs across the East Midlands region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (4.08%) Apache
1 2 (4.08%) SharePoint
1 2 (4.08%) CMS
1 2 (4.08%) Drupal
2 1 (2.04%) WordPress
2 1 (2.04%) SAS
Applications
1 1 (2.04%) SPSS
1 1 (2.04%) Adobe Creative Suite
Business Applications
1 9 (18.37%) Magento
2 4 (8.16%) SAP Oil and Gas
Cloud Services
1 2 (4.08%) Google Analytics
Communications & Networking
1 2 (4.08%) NetScaler
1 2 (4.08%) Cisco Nexus
Database & Business Intelligence
1 3 (6.12%) MySQL
2 2 (4.08%) SQL Server
Development Applications
1 4 (8.16%) Git (software)
2 2 (4.08%) JIRA
General
1 49 (100.00%) Marketing
2 7 (14.29%) Finance
3 5 (10.20%) Manufacturing
3 5 (10.20%) Retail
4 4 (8.16%) Games
4 4 (8.16%) Electronics
4 4 (8.16%) Telecoms
5 1 (2.04%) Pharmaceutical
Job Titles
1 13 (26.53%) Developer
2 11 (22.45%) Marketing Manager
3 8 (16.33%) E-Commerce Manager
3 8 (16.33%) Content Manager
4 5 (10.20%) Analyst
4 5 (10.20%) Business Analyst
5 4 (8.16%) Web Developer
5 4 (8.16%) iOS Developer
6 3 (6.12%) Digital Marketing Manager
6 3 (6.12%) Architect
6 3 (6.12%) Project Manager
6 3 (6.12%) .NET Developer
7 2 (4.08%) Network Architect
7 2 (4.08%) Graduate Developer
7 2 (4.08%) Graduate
7 2 (4.08%) SharePoint Developer
7 2 (4.08%) LAMP Developer
8 1 (2.04%) Front-End Developer
8 1 (2.04%) PPC Executive
8 1 (2.04%) Web Business Analyst
Libraries, Frameworks & Software Standards
1 10 (20.41%) HTML
2 9 (18.37%) CSS
3 6 (12.24%) jQuery
4 5 (10.20%) .NET
5 3 (6.12%) HTML5
6 2 (4.08%) CSS3
6 2 (4.08%) LESS
6 2 (4.08%) ASP.NET
6 2 (4.08%) LAMP
7 1 (2.04%) CakePHP
7 1 (2.04%) SOAP
7 1 (2.04%) XML
7 1 (2.04%) XSL
Miscellaneous
1 15 (30.61%) Social Media
2 12 (24.49%) Analytical Skills
3 7 (14.29%) FMCG
4 5 (10.20%) Computer Science
5 4 (8.16%) DTV
5 4 (8.16%) User Experience
6 2 (4.08%) Statistics
7 1 (2.04%) Mathematics
7 1 (2.04%) Blog
7 1 (2.04%) Digital Media
Operating Systems
1 5 (10.20%) Windows
2 4 (8.16%) Android
2 4 (8.16%) Apple iOS
2 4 (8.16%) Windows Phone
3 2 (4.08%) Linux
Processes & Methodologies
1 16 (32.65%) E-Commerce
2 9 (18.37%) Agile Software Development
3 8 (16.33%) SEO
3 8 (16.33%) Product Marketing
3 8 (16.33%) Marketing Strategy
3 8 (16.33%) Digital Content Management
4 7 (14.29%) OpenUP
4 7 (14.29%) Asset Management
4 7 (14.29%) Project Planning
5 6 (12.24%) Project Management
6 5 (10.20%) Workflow
6 5 (10.20%) Web Design
6 5 (10.20%) Analytics
7 4 (8.16%) User Stories
7 4 (8.16%) Social Media Marketing
7 4 (8.16%) Pay per click
7 4 (8.16%) iOS Development
7 4 (8.16%) Programme Management
7 4 (8.16%) TDD
7 4 (8.16%) Scrum
Programming Languages
1 9 (18.37%) JavaScript
2 5 (10.20%) PHP
3 3 (6.12%) SQL
4 2 (4.08%) C#
5 1 (2.04%) Perl
5 1 (2.04%) Python
5 1 (2.04%) Ruby
5 1 (2.04%) R
Qualifications
1 4 (8.16%) Degree
Quality Assurance & Compliance
1 7 (14.29%) QA
Vendors
1 7 (14.29%) Google
2 4 (8.16%) SAP
2 4 (8.16%) Apple
3 2 (4.08%) Blue Coat
3 2 (4.08%) Cisco
3 2 (4.08%) Citrix
3 2 (4.08%) Juniper
3 2 (4.08%) F5
3 2 (4.08%) Facebook
3 2 (4.08%) Twitter
4 1 (2.04%) Adobe
4 1 (2.04%) Yahoo!
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