The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 30 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jul 2015
Same period 2014 Same period 2013
Web Analytics
Rank 160 162 149
Rank change year-on-year
+2 -13
Permanent jobs citing Web Analytics 9 7 15
As % of all permanent IT jobs located in the East Midlands 0.25% 0.19% 0.47%
As % of the Processes & Methodologies category 0.29% 0.23% 0.60%
Number of salaries quoted 7 6 13
Average salary £42,000 £29,000 £40,000
Average salary % change year-on-year
+44.82% -27.50%
UK excluding London average salary £40,000 £40,000 £36,500
% change year-on-year
- +9.58%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
3157 3085 2517
As % of all permanent IT jobs located in the East Midlands 87.07% 82.24% 78.78%
Number of salaries quoted 2621 2571 2126
Average salary £42,500 £40,000 £38,000
Average salary % change year-on-year
+6.25% +5.26%
90% offered a salary of more than £27,500 £27,500 £27,000
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £44,500 £42,500 £40,699
% change year-on-year
+4.70% +4.42%

Web Analytics
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the East Midlands

Web Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the East Midlands region.

Web Analytics Salary Trend in the East Midlands

Web Analytics
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing Web Analytics across the East Midlands region over the 3 months to 30 July 2015.

Web Analytics Salary Histogram in the East Midlands

Web Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the East Midlands region over the 3 months to 30 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Northamptonshire +3 7 £42,250 +50.89%
Nottinghamshire -4 1 £35,000 +16.66%
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the East Midlands

For the 6 months to 30 July 2015, IT jobs across the East Midlands region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 16 (100.00%) Analytics
2 9 (56.25%) Finance
2 9 (56.25%) Marketing
3 7 (43.75%) Omniture
3 7 (43.75%) Google
3 7 (43.75%) SQL
3 7 (43.75%) Google Analytics
4 6 (37.50%) Adobe Analytics
4 6 (37.50%) WebTrends
5 4 (25.00%) SAS
5 4 (25.00%) Business Intelligence
5 4 (25.00%) SEO
6 3 (18.75%) Data Analysis
6 3 (18.75%) BusinessObjects
6 3 (18.75%) Coremetrics
6 3 (18.75%) Cognos
6 3 (18.75%) E-Commerce
6 3 (18.75%) Search Engine Marketing
6 3 (18.75%) Base SAS
6 3 (18.75%) Campaign Analysis
6 3 (18.75%) Data-Driven Marketing
7 2 (12.50%) Performance Tuning
7 2 (12.50%) Analytical Skills
7 2 (12.50%) OLAP Cube
7 2 (12.50%) SQL Server 2012
7 2 (12.50%) SQL Server 2008
7 2 (12.50%) Release Management
7 2 (12.50%) SQL Server Analysis Services
7 2 (12.50%) Marketing Strategy
7 2 (12.50%) Customer Analysis

Web Analytics
Top Related IT Skills in the East Midlands by Category

For the 6 months to 30 July 2015, IT jobs across the East Midlands region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (25.00%) SAS
Applications
1 2 (12.50%) SPSS
Business Applications
1 6 (37.50%) WebTrends
Cloud Services
1 7 (43.75%) Google Analytics
2 6 (37.50%) Adobe Analytics
Database & Business Intelligence
1 3 (18.75%) BusinessObjects
1 3 (18.75%) Base SAS
2 2 (12.50%) SQL Server 2008
2 2 (12.50%) SQL Server 2012
2 2 (12.50%) OLAP Cube
2 2 (12.50%) Microsoft Analysis Services
2 2 (12.50%) SQL Server Reporting Services
2 2 (12.50%) SQL Server Integration Services
2 2 (12.50%) SQL Server Analysis Services
2 2 (12.50%) SQL Server
2 2 (12.50%) OLAP
2 2 (12.50%) Data Warehouse
General
1 9 (56.25%) Finance
1 9 (56.25%) Marketing
2 1 (6.25%) Financial Institution
2 1 (6.25%) Banking
Job Titles
1 10 (62.50%) Analyst
2 4 (25.00%) Web Analyst
3 3 (18.75%) Senior Analyst
3 3 (18.75%) Insight Analyst
3 3 (18.75%) Senior Insight Analyst
4 2 (12.50%) E-Commerce Manager
4 2 (12.50%) Developer
4 2 (12.50%) MI Analyst
5 1 (6.25%) Marketing Analyst
5 1 (6.25%) Senior Marketing Analyst
5 1 (6.25%) SEO Manager
5 1 (6.25%) Content Manager
5 1 (6.25%) SQL Developer
5 1 (6.25%) SQL Server Developer
5 1 (6.25%) Business Intelligence Developer
Libraries, Frameworks & Software Standards
1 1 (6.25%) HTML
1 1 (6.25%) CSS
Miscellaneous
1 2 (12.50%) Analytical Skills
2 1 (6.25%) Mathematics
2 1 (6.25%) User Experience
Processes & Methodologies
1 16 (100.00%) Analytics
2 4 (25.00%) Business Intelligence
2 4 (25.00%) SEO
3 3 (18.75%) Data Analysis
3 3 (18.75%) E-Commerce
3 3 (18.75%) Search Engine Marketing
3 3 (18.75%) Campaign Analysis
3 3 (18.75%) Data-Driven Marketing
4 2 (12.50%) Performance Tuning
4 2 (12.50%) Marketing Strategy
4 2 (12.50%) Content Management
4 2 (12.50%) Release Management
4 2 (12.50%) Customer Analysis
4 2 (12.50%) Online Marketing
4 2 (12.50%) ETL
4 2 (12.50%) Configuration Management
4 2 (12.50%) Change Management
5 1 (6.25%) Statistical Analysis
5 1 (6.25%) Stakeholder Management
5 1 (6.25%) Stakeholder Engagement
Programming Languages
1 7 (43.75%) SQL
2 2 (12.50%) T-SQL
Qualifications
1 1 (6.25%) Degree
Quality Assurance & Compliance
1 2 (12.50%) QA
Vendors
1 7 (43.75%) Omniture
1 7 (43.75%) Google
2 3 (18.75%) Coremetrics
2 3 (18.75%) Cognos
3 2 (12.50%) Adobe
4 1 (6.25%) IBM
4 1 (6.25%) Yahoo!
4 1 (6.25%) ClickTale
4 1 (6.25%) Hitwise
4 1 (6.25%) Tableau