The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Web Analytics
Rank 172 142 168
Rank change year-on-year
-30 +26
Permanent jobs citing Web Analytics 5 16 10
As % of all permanent IT jobs located in the East Midlands 0.13% 0.50% 0.30%
As % of the Processes & Methodologies category 0.16% 0.66% 0.39%
Number of salaries quoted 4 14 10
Average salary £29,000 £40,000 £40,000
Average salary % change year-on-year
-27.50% -
90% offered a salary of more than £28,000 £36,500 £33,100
10% offered a salary of more than £35,950 £45,000 £47,600
UK excluding London average salary £38,000 £35,000 £37,500
% change year-on-year
+8.57% -6.66%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
3041 2436 2592
As % of all permanent IT jobs located in the East Midlands 81.42% 76.36% 76.60%
Number of salaries quoted 2498 1996 2208
Average salary £40,000 £38,000 £40,000
Average salary % change year-on-year
+5.26% -5.00%
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £57,500 £60,000 £57,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Web Analytics
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the East Midlands

Web Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the East Midlands region.

Web Analytics Salary Trend in the East Midlands

Web Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the East Midlands region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Northamptonshire -25 3 £28,000 -37.77% 2
Leicestershire -7 1 £30,000 -25.00%
Lincolnshire - 1 - -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the East Midlands

For the 6 months to 29 August 2014, IT jobs across the East Midlands region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 11 (100.00%) Analytics
2 7 (63.64%) Social Media
2 7 (63.64%) Marketing
3 6 (54.55%) SEO
4 5 (45.45%) HTML
4 5 (45.45%) Content Management
5 4 (36.36%) JavaScript
5 4 (36.36%) E-Commerce
6 3 (27.27%) Digital Marketing
6 3 (27.27%) Pay per click
7 2 (18.18%) Confluence
7 2 (18.18%) Email Marketing
7 2 (18.18%) SiteCatalyst
7 2 (18.18%) Digital Media
7 2 (18.18%) Customer Analytics
7 2 (18.18%) JIRA
7 2 (18.18%) Omniture
7 2 (18.18%) Google
7 2 (18.18%) Banking
7 2 (18.18%) MySQL
7 2 (18.18%) Photoshop
7 2 (18.18%) CSS
7 2 (18.18%) Finance
7 2 (18.18%) XHTML
7 2 (18.18%) SharePoint
7 2 (18.18%) WebTrends
8 1 (9.09%) Advertising
8 1 (9.09%) XML
8 1 (9.09%) B2B
8 1 (9.09%) B2C

Web Analytics
Top Related IT Skills in the East Midlands by Category

For the 6 months to 29 August 2014, IT jobs across the East Midlands region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (18.18%) SharePoint
1 2 (18.18%) Confluence
Applications
1 2 (18.18%) Photoshop
Business Applications
1 2 (18.18%) WebTrends
1 2 (18.18%) SiteCatalyst
2 1 (9.09%) Google Analytics
Communications & Networking
1 1 (9.09%) Internet
Database & Business Intelligence
1 2 (18.18%) MySQL
Development Applications
1 2 (18.18%) JIRA
General
1 7 (63.64%) Marketing
2 2 (18.18%) Finance
2 2 (18.18%) Banking
3 1 (9.09%) Retail
3 1 (9.09%) Advertising
Job Titles
1 6 (54.55%) Analyst
2 2 (18.18%) Web Analyst
2 2 (18.18%) Business Analyst
3 1 (9.09%) SEO Specialist
3 1 (9.09%) Web Specialist
3 1 (9.09%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 5 (45.45%) HTML
2 2 (18.18%) CSS
2 2 (18.18%) XHTML
3 1 (9.09%) XML
Miscellaneous
1 7 (63.64%) Social Media
2 2 (18.18%) Digital Media
3 1 (9.09%) Graphic Design
3 1 (9.09%) Copywriting
3 1 (9.09%) Blog
Processes & Methodologies
1 11 (100.00%) Analytics
2 6 (54.55%) SEO
3 5 (45.45%) Content Management
4 4 (36.36%) E-Commerce
5 3 (27.27%) Digital Marketing
5 3 (27.27%) Pay per click
6 2 (18.18%) Email Marketing
6 2 (18.18%) Customer Analytics
7 1 (9.09%) Internet Marketing
7 1 (9.09%) Customer Engagement
7 1 (9.09%) Online Marketing
7 1 (9.09%) B2B
7 1 (9.09%) B2C
Programming Languages
1 4 (36.36%) JavaScript
Qualifications
1 1 (9.09%) Degree
Vendors
1 2 (18.18%) Omniture
1 2 (18.18%) Google
2 1 (9.09%) Facebook
2 1 (9.09%) Twitter
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