The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the East Midlands region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Web Analytics
Rank 186 165 149
Rank change year-on-year
-21 -16
Permanent jobs citing Web Analytics 4 3 14
As % of all permanent IT jobs located in the East Midlands 0.10% 0.097% 0.40%
As % of the Processes & Methodologies category 0.12% 0.12% 0.53%
Number of salaries quoted 1 2 9
Average salary £38,500 £37,500 £28,000
Average salary % change year-on-year
+2.66% +33.92%
UK excluding London average salary £37,500 £37,500 £37,500
Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
3295 2482 2641
As % of all permanent IT jobs located in the East Midlands 83.14% 80.51% 75.14%
Number of salaries quoted 2659 2095 2331
Average salary £40,000 £38,000 £39,000
Average salary % change year-on-year
+5.26% -2.56%
90% offered a salary of more than £27,000 £26,000 £25,000
10% offered a salary of more than £55,000 £60,000 £55,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
Web Analytics
England

Web Analytics
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the East Midlands

Web Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the East Midlands region.

Web Analytics Salary Trend in the East Midlands

Web Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the East Midlands region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Northamptonshire - 1 £38,500 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the East Midlands

For the 6 months to 18 April 2014, IT jobs across the East Midlands region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 15 (100.00%) Analytics
2 13 (86.67%) E-Commerce
3 10 (66.67%) Retail
4 8 (53.33%) Marketing
5 6 (40.00%) Project Management
5 6 (40.00%) Google
5 6 (40.00%) Content Management
5 6 (40.00%) Google Analytics
6 5 (33.33%) Social Media
6 5 (33.33%) Digital Marketing
6 5 (33.33%) SEO
6 5 (33.33%) HTML
6 5 (33.33%) JavaScript
6 5 (33.33%) CSS
6 5 (33.33%) XHTML
7 3 (20.00%) MySQL
7 3 (20.00%) CRM
7 3 (20.00%) Email Marketing
7 3 (20.00%) Pay per click
7 3 (20.00%) Digital Media
7 3 (20.00%) Banking
8 2 (13.33%) TDD
8 2 (13.33%) Scrum
8 2 (13.33%) Software Engineering
8 2 (13.33%) SQL Server 2005
8 2 (13.33%) Ajax
8 2 (13.33%) WebSphere
8 2 (13.33%) Technical Architecture
8 2 (13.33%) Blog
8 2 (13.33%) Social Network

Web Analytics
Top Related IT Skills in the East Midlands by Category

For the 6 months to 18 April 2014, IT jobs across the East Midlands region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (13.33%) WebSphere
Applications
1 2 (13.33%) Photoshop
2 1 (6.67%) MS Excel
2 1 (6.67%) MS Office
2 1 (6.67%) FastStats
2 1 (6.67%) MS PowerPoint
Business Applications
1 6 (40.00%) Google Analytics
2 1 (6.67%) WebTrends
2 1 (6.67%) SiteCatalyst
Communications & Networking
1 2 (13.33%) Internet
Database & Business Intelligence
1 3 (20.00%) MySQL
2 2 (13.33%) SQL Server 2005
2 2 (13.33%) SQL Server 2008
2 2 (13.33%) SQL Server
General
1 10 (66.67%) Retail
2 8 (53.33%) Marketing
3 3 (20.00%) Banking
4 1 (6.67%) Finance
Job Titles
1 8 (53.33%) Analyst
2 6 (40.00%) Architect
2 6 (40.00%) Business Analyst
2 6 (40.00%) User Experience Architect
3 2 (13.33%) Web Developer
3 2 (13.33%) Developer
4 1 (6.67%) Project Manager
4 1 (6.67%) Digital Project Manager
4 1 (6.67%) Web Analyst
4 1 (6.67%) Data Analyst
4 1 (6.67%) Product Manager
Libraries, Frameworks & Software Standards
1 5 (33.33%) HTML
1 5 (33.33%) CSS
1 5 (33.33%) XHTML
2 2 (13.33%) Ajax
2 2 (13.33%) ASP.NET MVC
2 2 (13.33%) jQuery
2 2 (13.33%) ASP.NET
2 2 (13.33%) WebSphere MQ
2 2 (13.33%) .NET
2 2 (13.33%) Web Services
2 2 (13.33%) XML
2 2 (13.33%) XSLT
Miscellaneous
1 5 (33.33%) Social Media
2 3 (20.00%) Digital Media
3 2 (13.33%) Blog
3 2 (13.33%) Social Network
3 2 (13.33%) W3C
4 1 (6.67%) Statistics
Processes & Methodologies
1 15 (100.00%) Analytics
2 13 (86.67%) E-Commerce
3 6 (40.00%) Project Management
3 6 (40.00%) Content Management
4 5 (33.33%) Digital Marketing
4 5 (33.33%) SEO
5 3 (20.00%) CRM
5 3 (20.00%) Email Marketing
5 3 (20.00%) Pay per click
6 2 (13.33%) TDD
6 2 (13.33%) Scrum
6 2 (13.33%) Software Engineering
6 2 (13.33%) Technical Architecture
6 2 (13.33%) Business Transformation
6 2 (13.33%) Continuous Improvement
6 2 (13.33%) Mobile Commerce
6 2 (13.33%) MVC
6 2 (13.33%) UML
6 2 (13.33%) Campaign Management
6 2 (13.33%) Social Commerce
Programming Languages
1 5 (33.33%) JavaScript
2 2 (13.33%) SQL
2 2 (13.33%) VB
2 2 (13.33%) C
2 2 (13.33%) C#
Quality Assurance & Compliance
1 2 (13.33%) PCI DSS
Vendors
1 6 (40.00%) Google
2 2 (13.33%) IBM
3 1 (6.67%) Omniture