The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Web Analytics
Rank 162 173 156
Rank change year-on-year
+11 -17
Permanent jobs citing Web Analytics 14 7 15
As % of all permanent IT jobs located in the East Midlands 0.38% 0.19% 0.48%
As % of the Processes & Methodologies category 0.44% 0.23% 0.59%
Number of salaries quoted 12 6 15
Average salary £40,000 £30,000 £37,500
Average salary % change year-on-year
+33.33% -20.00%
90% offered a salary of more than £38,750 £26,000 £36,500
10% offered a salary of more than £48,750 £34,250 £40,000
UK excluding London average salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
3167 3056 2538
As % of all permanent IT jobs located in the East Midlands 85.92% 82.44% 80.55%
Number of salaries quoted 2647 2528 2148
Average salary £42,500 £40,000 £38,500
Average salary % change year-on-year
+6.25% +3.89%
90% offered a salary of more than £27,500 £28,000 £27,000
10% offered a salary of more than £60,000 £55,000 £57,500
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Web Analytics
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the East Midlands

Web Analytics
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the East Midlands region.

Web Analytics Salary Trend in the East Midlands

Web Analytics
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing Web Analytics across the East Midlands region over the 3 months to 3 July 2015.

Web Analytics Salary Histogram in the East Midlands

Web Analytics
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the East Midlands region over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Northamptonshire +2 9 £42,500 +51.78%
Nottinghamshire +1 4 £40,000 +33.33%
Leicestershire +19 2 £40,000 +33.33%
Derbyshire - 2 £40,000 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the East Midlands

For the 6 months to 3 July 2015, IT jobs across the East Midlands region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 19 (100.00%) Analytics
2 11 (57.89%) Marketing
3 9 (47.37%) Finance
4 8 (42.11%) Google
4 8 (42.11%) Google Analytics
5 7 (36.84%) Omniture
5 7 (36.84%) SQL
6 6 (31.58%) WebTrends
6 6 (31.58%) Adobe Analytics
7 5 (26.32%) E-Commerce
8 4 (21.05%) SAS
8 4 (21.05%) Business Intelligence
8 4 (21.05%) SEO
9 3 (15.79%) Search Engine Marketing
9 3 (15.79%) Base SAS
9 3 (15.79%) Data Analysis
9 3 (15.79%) Coremetrics
9 3 (15.79%) SQL Server
9 3 (15.79%) Business Objects
9 3 (15.79%) Cognos
9 3 (15.79%) Campaign Analysis
9 3 (15.79%) Data-Driven Marketing
9 3 (15.79%) Analytical Skills
10 2 (10.53%) OLAP Cube
10 2 (10.53%) SQL Server 2012
10 2 (10.53%) Performance Tuning
10 2 (10.53%) Marketing Strategy
10 2 (10.53%) QA
10 2 (10.53%) Online Marketing
10 2 (10.53%) Data Warehouse

Web Analytics
Top Related IT Skills in the East Midlands by Category

For the 6 months to 3 July 2015, IT jobs across the East Midlands region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (21.05%) SAS
Applications
1 2 (10.53%) SPSS
Business Applications
1 6 (31.58%) WebTrends
Cloud Services
1 8 (42.11%) Google Analytics
2 6 (31.58%) Adobe Analytics
Communications & Networking
1 1 (5.26%) LAN
1 1 (5.26%) WAN
1 1 (5.26%) SAN
Database & Business Intelligence
1 3 (15.79%) SQL Server
1 3 (15.79%) Base SAS
2 2 (10.53%) SQL Server 2008
2 2 (10.53%) SQL Server 2012
2 2 (10.53%) OLAP Cube
2 2 (10.53%) OLAP
2 2 (10.53%) Data Warehouse
2 2 (10.53%) Microsoft Analysis Services
2 2 (10.53%) SQL Server Reporting Services
2 2 (10.53%) SQL Server Integration Services
2 2 (10.53%) SQL Server Analysis Services
General
1 11 (57.89%) Marketing
2 9 (47.37%) Finance
3 2 (10.53%) Retail
4 1 (5.26%) Financial Institution
4 1 (5.26%) Banking
Job Titles
1 11 (57.89%) Analyst
2 4 (21.05%) Web Analyst
3 3 (15.79%) Senior Analyst
3 3 (15.79%) Insight Analyst
3 3 (15.79%) Senior Insight Analyst
4 2 (10.53%) E-Commerce Manager
4 2 (10.53%) Developer
4 2 (10.53%) MI Analyst
5 1 (5.26%) Marketing Analyst
5 1 (5.26%) Senior Marketing Analyst
5 1 (5.26%) SEO Manager
5 1 (5.26%) Content Manager
5 1 (5.26%) Infrastructure Engineer
5 1 (5.26%) SQL Developer
5 1 (5.26%) SQL Server Developer
5 1 (5.26%) Product Manager
5 1 (5.26%) Business Intelligence Developer
Libraries, Frameworks & Software Standards
1 1 (5.26%) HTML
1 1 (5.26%) CSS
Miscellaneous
1 3 (15.79%) Analytical Skills
2 1 (5.26%) Mathematics
2 1 (5.26%) Mobile App
2 1 (5.26%) User Experience
Processes & Methodologies
1 19 (100.00%) Analytics
2 5 (26.32%) E-Commerce
3 4 (21.05%) Business Intelligence
3 4 (21.05%) SEO
4 3 (15.79%) Data Analysis
4 3 (15.79%) Search Engine Marketing
4 3 (15.79%) Campaign Analysis
4 3 (15.79%) Data-Driven Marketing
5 2 (10.53%) Performance Tuning
5 2 (10.53%) Content Management
5 2 (10.53%) Marketing Strategy
5 2 (10.53%) Customer Analysis
5 2 (10.53%) Product Management
5 2 (10.53%) Online Marketing
5 2 (10.53%) Release Management
5 2 (10.53%) Configuration Management
5 2 (10.53%) Change Management
5 2 (10.53%) ETL
6 1 (5.26%) Mobile Commerce
6 1 (5.26%) Stakeholder Management
Programming Languages
1 7 (36.84%) SQL
2 2 (10.53%) T-SQL
Qualifications
1 1 (5.26%) Microsoft Certification
1 1 (5.26%) Degree
Quality Assurance & Compliance
1 2 (10.53%) QA
System Software
1 1 (5.26%) Active Directory
1 1 (5.26%) VMware Infrastructure
1 1 (5.26%) XenApp
1 1 (5.26%) XenDesktop
Vendors
1 8 (42.11%) Google
2 7 (36.84%) Omniture
3 3 (15.79%) Business Objects
3 3 (15.79%) Cognos
3 3 (15.79%) Coremetrics
4 2 (10.53%) Adobe
5 1 (5.26%) Citrix
5 1 (5.26%) VMware
5 1 (5.26%) Yahoo!
5 1 (5.26%) IBM
5 1 (5.26%) Microsoft
5 1 (5.26%) ClickTale
5 1 (5.26%) Hitwise
5 1 (5.26%) Tableau