The table below looks at the prevalence of the term Social Media in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 3 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Sep 2015
Same period 2014 Same period 2013
Social Media
Rank 149 159 155
Rank change year-on-year
+10 -4
Permanent jobs citing Social Media 25 27 13
As % of all permanent IT jobs located in the East Midlands 0.66% 0.73% 0.40%
As % of the Miscellaneous category 1.68% 2.17% 1.14%
Number of salaries quoted 13 24 8
Average salary £31,500 £32,500 £25,000
Average salary % change year-on-year
-3.07% +30.00%
90% offered a salary of more than £25,100 £28,600 £22,900
10% offered a salary of more than £38,300 £60,000 £25,350
UK excluding London average salary £34,000 £39,000 £32,500
% change year-on-year
-12.82% +20.00%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the East Midlands region.

Miscellaneous Category
East Midlands
Permanent IT job ads with a match in the
Miscellaneous category
1490 1244 1138
As % of all permanent IT jobs located in the East Midlands 39.16% 33.60% 35.32%
Number of salaries quoted 1155 973 954
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £24,000 £23,500 £24,500
10% offered a salary of more than £67,500 £50,000 £50,000
UK excluding London average salary £41,250 £40,000 £40,000
% change year-on-year
+3.12% -

Social Media
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the East Midlands region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the East Midlands

Social Media
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the East Midlands region.

Social Media Salary Trend in the East Midlands

Social Media
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing Social Media across the East Midlands region over the 3 months to 3 September 2015.

Social Media Salary Histogram in the East Midlands

Social Media
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the East Midlands region over the 3 months to 3 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire -10 11 £33,045 -5.58% 4
Northamptonshire -8 8 £37,500 +15.38%
Derbyshire -10 4 £27,250 -14.84% 1
Leicestershire +16 2 £27,500 -11.29%
Social Media
England

Social Media
Top 30 Related IT Skills in the East Midlands

For the 6 months to 3 September 2015, IT jobs across the East Midlands region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 54 (73.97%) Marketing
2 23 (31.51%) HTML
3 21 (28.77%) Analytics
4 17 (23.29%) Degree
5 16 (21.92%) E-Commerce
6 14 (19.18%) CRM
6 14 (19.18%) Digital Marketing
7 13 (17.81%) Google
8 12 (16.44%) Marketing Strategy
9 11 (15.07%) Social Media Marketing
9 11 (15.07%) Facebook
9 11 (15.07%) Analytical Skills
9 11 (15.07%) TDD
9 11 (15.07%) MVC
9 11 (15.07%) SEO
9 11 (15.07%) .NET
10 10 (13.70%) C#
10 10 (13.70%) Smartcard
10 10 (13.70%) Pay per click
11 9 (12.33%) Agile Software Development
12 8 (10.96%) Google Analytics
12 8 (10.96%) Product Marketing
12 8 (10.96%) Magento
12 8 (10.96%) Git (software)
12 8 (10.96%) Apple
12 8 (10.96%) Finance
12 8 (10.96%) JavaScript
12 8 (10.96%) CSS
13 7 (9.59%) OO
13 7 (9.59%) ASP.NET

Social Media
Top Related IT Skills in the East Midlands by Category

For the 6 months to 3 September 2015, IT jobs across the East Midlands region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 6 (8.22%) CMS
2 4 (5.48%) WordPress
2 4 (5.48%) Node.js
Applications
1 3 (4.11%) MS Office
1 3 (4.11%) MS Excel
2 1 (1.37%) Adobe Illustrator
2 1 (1.37%) InDesign
2 1 (1.37%) Photoshop
Business Applications
1 8 (10.96%) Magento
Cloud Services
1 8 (10.96%) Google Analytics
2 2 (2.74%) Cloud Computing
Communications & Networking
1 1 (1.37%) Intranet
1 1 (1.37%) Extranet
Database & Business Intelligence
1 6 (8.22%) SQL Server
1 6 (8.22%) Big Data
2 4 (5.48%) NoSQL
3 2 (2.74%) SQL Server 2008
3 2 (2.74%) MongoDB
Development Applications
1 8 (10.96%) Git (software)
2 1 (1.37%) Dreamweaver
General
1 54 (73.97%) Marketing
2 8 (10.96%) Finance
3 6 (8.22%) Advertising
3 6 (8.22%) Telecoms
4 4 (5.48%) Back Office
4 4 (5.48%) Publishing
4 4 (5.48%) Games
4 4 (5.48%) Banking
Job Titles
1 23 (31.51%) Marketing Manager
2 15 (20.55%) Developer
3 12 (16.44%) E-Commerce Manager
4 7 (9.59%) .NET Developer
5 6 (8.22%) Solutions Architect
5 6 (8.22%) Architect
5 6 (8.22%) Social Media Specialist
6 5 (6.85%) Analyst
7 4 (5.48%) C# Developer
7 4 (5.48%) Technical Specialist
7 4 (5.48%) E-Commerce Specialist
7 4 (5.48%) SEO Specialist
7 4 (5.48%) PPC Specialist
7 4 (5.48%) Marketing Executive
7 4 (5.48%) iOS Developer
7 4 (5.48%) PPC Executive
7 4 (5.48%) Social Media Manager
7 4 (5.48%) Social Media Executive
7 4 (5.48%) PPC Manager
7 4 (5.48%) PPC Analyst
Libraries, Frameworks & Software Standards
1 23 (31.51%) HTML
2 11 (15.07%) .NET
3 8 (10.96%) CSS
4 7 (9.59%) ASP.NET
5 6 (8.22%) jQuery
5 6 (8.22%) RESTful
5 6 (8.22%) ASP.NET Web API
6 5 (6.85%) ASP.NET MVC
6 5 (6.85%) HTML5
6 5 (6.85%) Ajax
7 4 (5.48%) WCF
8 3 (4.11%) AngularJS
9 2 (2.74%) CSS3
9 2 (2.74%) .NET Framework
10 1 (1.37%) WPF
10 1 (1.37%) Flash
Miscellaneous
1 11 (15.07%) Analytical Skills
2 10 (13.70%) Smartcard
3 6 (8.22%) Mobile Payment
3 6 (8.22%) Social Network
3 6 (8.22%) New Media
4 5 (6.85%) User Experience
4 5 (6.85%) Copywriting
5 4 (5.48%) Computer Science
5 4 (5.48%) BBC
6 3 (4.11%) Graphic Design
6 3 (4.11%) Mobile App
7 2 (2.74%) Data Integration
8 1 (1.37%) Digital Media
8 1 (1.37%) Blog
8 1 (1.37%) IVR
8 1 (1.37%) Statistics
Operating Systems
1 7 (9.59%) Android
1 7 (9.59%) Apple iOS
2 5 (6.85%) Windows
3 4 (5.48%) Windows Phone
4 1 (1.37%) Windows Mobile
Processes & Methodologies
1 21 (28.77%) Analytics
2 16 (21.92%) E-Commerce
3 14 (19.18%) CRM
3 14 (19.18%) Digital Marketing
4 12 (16.44%) Marketing Strategy
5 11 (15.07%) Social Media Marketing
5 11 (15.07%) MVC
5 11 (15.07%) SEO
5 11 (15.07%) TDD
6 10 (13.70%) Pay per click
7 9 (12.33%) Agile Software Development
8 8 (10.96%) Product Marketing
9 7 (9.59%) Web Development
9 7 (9.59%) Online Marketing
9 7 (9.59%) OO
10 6 (8.22%) Benchmarking
10 6 (8.22%) Customer Engagement
11 5 (6.85%) Email Marketing
12 4 (5.48%) Web Accessibility
12 4 (5.48%) BDD
Programming Languages
1 10 (13.70%) C#
2 8 (10.96%) JavaScript
3 6 (8.22%) Ruby
4 2 (2.74%) PHP
5 1 (1.37%) SQL
Qualifications
1 17 (23.29%) Degree
Quality Assurance & Compliance
1 4 (5.48%) QA
Vendors
1 13 (17.81%) Google
2 11 (15.07%) Facebook
3 8 (10.96%) Apple
4 7 (9.59%) Twitter
5 5 (6.85%) Microsoft
5 5 (6.85%) Yahoo!
6 4 (5.48%) Sony
7 1 (1.37%) Adobe
7 1 (1.37%) Avaya
7 1 (1.37%) Xamarin
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