The table below looks at the prevalence of the term Social Media in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 27 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Nov 2014
Same period 2013 Same period 2012
Social Media
Rank 136 166 162
Rank change year-on-year
+30 -4
Permanent jobs citing Social Media 39 24 3
As % of all permanent IT jobs located in the East Midlands 1.07% 0.68% 0.097%
As % of the Miscellaneous category 3.02% 2.00% 0.27%
Number of salaries quoted 37 24 2
Average salary £32,500 £29,000 £43,500
Average salary % change year-on-year
+12.06% -33.33%
90% offered a salary of more than £20,000 £22,000 £42,300
10% offered a salary of more than £71,000 £41,750 £44,700
UK excluding London average salary £37,500 £34,000 £35,000
% change year-on-year
+10.29% -2.85%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the East Midlands region.

Miscellaneous Category
East Midlands
Permanent IT job ads with a match in the
Miscellaneous category
1293 1201 1130
As % of all permanent IT jobs located in the East Midlands 35.54% 33.94% 36.70%
Number of salaries quoted 1083 1002 985
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £22,500 £24,000 £25,000
10% offered a salary of more than £52,500 £55,000 £53,200
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Social Media
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the East Midlands region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the East Midlands

Social Media
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the East Midlands region.

Social Media Salary Trend in the East Midlands

Social Media
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing Social Media across the East Midlands region over the 3 months to 27 November 2014.

Social Media Salary Histogram in the East Midlands

Social Media
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the East Midlands region over the 3 months to 27 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Northamptonshire -7 17 £32,500 -7.14%
Nottinghamshire +10 14 £32,500 +8.33% 7
Leicestershire +12 5 £40,000 +45.45% 1
Derbyshire - 1 £16,500 -
Social Media
England

Social Media
Top 30 Related IT Skills in the East Midlands

For the 6 months to 27 November 2014, IT jobs across the East Midlands region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 33 (50.77%) Marketing
2 30 (46.15%) E-Commerce
3 27 (41.54%) SEO
4 22 (33.85%) HTML
4 22 (33.85%) Digital Marketing
5 21 (32.31%) Analytics
6 18 (27.69%) CSS
6 18 (27.69%) Finance
7 17 (26.15%) Degree
8 14 (21.54%) Business Analysis
8 14 (21.54%) Analytical Skills
9 13 (20.00%) Google
9 13 (20.00%) Agile Software Development
10 12 (18.46%) JavaScript
11 11 (16.92%) Online Marketing
12 10 (15.38%) Email Marketing
12 10 (15.38%) Content Management
12 10 (15.38%) Web Development
13 9 (13.85%) Scrum
13 9 (13.85%) B2B
13 9 (13.85%) B2C
14 8 (12.31%) Pay per click
15 7 (10.77%) Photoshop
15 7 (10.77%) Google Analytics
15 7 (10.77%) Mobile App
16 6 (9.23%) User Experience
16 6 (9.23%) Facebook
16 6 (9.23%) Twitter
16 6 (9.23%) Waterfall
16 6 (9.23%) .NET

Social Media
Top Related IT Skills in the East Midlands by Category

For the 6 months to 27 November 2014, IT jobs across the East Midlands region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 4 (6.15%) SharePoint
2 3 (4.62%) CMS
2 3 (4.62%) WordPress
3 2 (3.08%) Confluence
3 2 (3.08%) Umbraco
4 1 (1.54%) Apache
4 1 (1.54%) Drupal
4 1 (1.54%) SharePoint 2013
Applications
1 7 (10.77%) Photoshop
2 5 (7.69%) MS Project
3 3 (4.62%) MS PowerPoint
4 2 (3.08%) Adobe Illustrator
4 2 (3.08%) InDesign
5 1 (1.54%) MS Office
5 1 (1.54%) MS Excel
Business Applications
1 7 (10.77%) Google Analytics
2 3 (4.62%) Magento
Communications & Networking
1 5 (7.69%) Internet
2 2 (3.08%) RTP
2 2 (3.08%) H.323
2 2 (3.08%) VLAN
2 2 (3.08%) Wireshark
2 2 (3.08%) VoIP
2 2 (3.08%) WAN
2 2 (3.08%) DHCP
2 2 (3.08%) TCP/IP
3 1 (1.54%) HTTP
Database & Business Intelligence
1 2 (3.08%) SQL Server
1 2 (3.08%) SQL Server 2008
2 1 (1.54%) SQL Server 2005
Development Applications
1 3 (4.62%) Dreamweaver
2 2 (3.08%) Visual Studio
2 2 (3.08%) JIRA
2 2 (3.08%) Selenium
2 2 (3.08%) Team Foundation Server
2 2 (3.08%) FogBugz
3 1 (1.54%) RequisitePro
General
1 33 (50.77%) Marketing
2 18 (27.69%) Finance
3 5 (7.69%) Advertising
4 4 (6.15%) French Language
4 4 (6.15%) German Language
5 2 (3.08%) Telecoms
5 2 (3.08%) Multimedia
5 2 (3.08%) Banking
6 1 (1.54%) Retail
Job Titles
1 16 (24.62%) Analyst
2 15 (23.08%) Business Analyst
3 8 (12.31%) Developer
4 6 (9.23%) Marketing Manager
5 5 (7.69%) PPC Specialist
5 5 (7.69%) PPC Executive
5 5 (7.69%) Marketing Assistant
5 5 (7.69%) Content Manager
5 5 (7.69%) PPC Manager
5 5 (7.69%) PPC Analyst
6 4 (6.15%) SEO Specialist
6 4 (6.15%) Designer
6 4 (6.15%) .NET Developer
7 3 (4.62%) Graduate
7 3 (4.62%) Senior Developer
7 3 (4.62%) Senior Business Analyst
7 3 (4.62%) Senior Analyst
7 3 (4.62%) Graduate Business Analyst
7 3 (4.62%) Digital Designer
8 2 (3.08%) .NET Software Developer
Libraries, Frameworks & Software Standards
1 22 (33.85%) HTML
2 18 (27.69%) CSS
3 6 (9.23%) .NET
3 6 (9.23%) ASP.NET
4 5 (7.69%) jQuery
5 4 (6.15%) Flash
6 3 (4.62%) XML
6 3 (4.62%) HTML5
7 2 (3.08%) CSS3
7 2 (3.08%) Ajax
7 2 (3.08%) Web Services
8 1 (1.54%) DHTML
8 1 (1.54%) XHTML
8 1 (1.54%) WPF
8 1 (1.54%) ASP.NET MVC
8 1 (1.54%) ASP.NET Web API
Miscellaneous
1 14 (21.54%) Analytical Skills
2 7 (10.77%) Mobile App
3 6 (9.23%) User Experience
4 5 (7.69%) Psychology
5 3 (4.62%) Copywriting
5 3 (4.62%) Open Source
6 2 (3.08%) RIA
6 2 (3.08%) Photography
6 2 (3.08%) Mathematics
6 2 (3.08%) Management Information System
6 2 (3.08%) Statistics
7 1 (1.54%) Graphic Design
7 1 (1.54%) N-Tier
7 1 (1.54%) NHS
7 1 (1.54%) Blog
Operating Systems
1 4 (6.15%) Windows
2 1 (1.54%) Windows Mobile
Processes & Methodologies
1 30 (46.15%) E-Commerce
2 27 (41.54%) SEO
3 22 (33.85%) Digital Marketing
4 21 (32.31%) Analytics
5 14 (21.54%) Business Analysis
6 13 (20.00%) Agile Software Development
7 11 (16.92%) Online Marketing
8 10 (15.38%) Content Management
8 10 (15.38%) Web Development
8 10 (15.38%) Email Marketing
9 9 (13.85%) Scrum
9 9 (13.85%) B2B
9 9 (13.85%) B2C
10 8 (12.31%) Pay per click
11 6 (9.23%) Waterfall
12 5 (7.69%) Programme Management
12 5 (7.69%) PRINCE2
13 4 (6.15%) Web Analytics
13 4 (6.15%) Social Media Marketing
14 3 (4.62%) Responsive Web Design
Programming Languages
1 12 (18.46%) JavaScript
2 5 (7.69%) SQL
3 4 (6.15%) T-SQL
3 4 (6.15%) PHP
3 4 (6.15%) C#
4 3 (4.62%) VB.NET
5 2 (3.08%) VBScript
5 2 (3.08%) VB
6 1 (1.54%) Java
Qualifications
1 17 (26.15%) Degree
2 5 (7.69%) MBA
3 2 (3.08%) MCITP
3 2 (3.08%) ISTQB
3 2 (3.08%) MCSE
3 2 (3.08%) CCNA
3 2 (3.08%) Cisco Certification
3 2 (3.08%) Microsoft Certification
Quality Assurance & Compliance
1 3 (4.62%) QA
System Software
1 2 (3.08%) Active Directory
1 2 (3.08%) Hyper-V
Systems Management
1 2 (3.08%) Systems Management Server (SMS)
Vendors
1 13 (20.00%) Google
2 6 (9.23%) Facebook
2 6 (9.23%) Twitter
3 2 (3.08%) Cisco
3 2 (3.08%) Microsoft
3 2 (3.08%) Adobe
3 2 (3.08%) Avaya
3 2 (3.08%) VMware
3 2 (3.08%) Telerik
4 1 (1.54%) Xamarin
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