The table below looks at the prevalence of the term Social Media in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 23 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Jan 2015
Same period 2014 Same period 2013
Social Media
Rank 126 156 155
Rank change year-on-year
+30 -1
Permanent jobs citing Social Media 36 31 6
As % of all permanent IT jobs located in the East Midlands 1.13% 0.86% 0.20%
As % of the Miscellaneous category 3.53% 2.31% 0.56%
Number of salaries quoted 34 20 6
Average salary £37,500 £30,000 £25,500
Average salary % change year-on-year
+25.00% +17.64%
90% offered a salary of more than £29,500 £23,400 £21,250
10% offered a salary of more than £40,000 £43,500 £36,250
UK excluding London average salary £37,500 £35,000 £35,000
% change year-on-year
+7.14% -
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the East Midlands region.

Miscellaneous Category
East Midlands
Permanent IT job ads with a match in the
Miscellaneous category
1021 1343 1075
As % of all permanent IT jobs located in the East Midlands 32.12% 37.27% 36.38%
Number of salaries quoted 832 1060 942
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £24,969 £25,000 £25,250
10% offered a salary of more than £53,604 £52,500 £55,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Social Media
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the East Midlands region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the East Midlands

Social Media
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the East Midlands region.

Social Media Salary Trend in the East Midlands

Social Media
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing Social Media across the East Midlands region over the 3 months to 23 January 2015.

Social Media Salary Histogram in the East Midlands

Social Media
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the East Midlands region over the 3 months to 23 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire +21 22 £37,500 +25.00% 2
Northamptonshire +1 9 £29,500 -15.71%
Leicestershire +25 4 £40,000 +18.51%
Lincolnshire +4 1 - - 1
Social Media
England

Social Media
Top 30 Related IT Skills in the East Midlands

For the 6 months to 23 January 2015, IT jobs across the East Midlands region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 46 (74.19%) Marketing
2 39 (62.90%) E-Commerce
3 37 (59.68%) SEO
4 36 (58.06%) HTML
5 35 (56.45%) CSS
6 33 (53.23%) Analytics
7 27 (43.55%) JavaScript
8 26 (41.94%) Degree
9 25 (40.32%) Web Development
9 25 (40.32%) Content Management
10 21 (33.87%) Photoshop
10 21 (33.87%) User Experience
11 20 (32.26%) jQuery
12 19 (30.65%) Flash
13 18 (29.03%) Adobe
13 18 (29.03%) Dreamweaver
13 18 (29.03%) Workflow
13 18 (29.03%) Advertising
13 18 (29.03%) Digital Marketing
14 17 (27.42%) WordPress
14 17 (27.42%) Statistics
14 17 (27.42%) Photography
14 17 (27.42%) CMS
14 17 (27.42%) InDesign
14 17 (27.42%) Web Design
14 17 (27.42%) PHP
14 17 (27.42%) Umbraco
14 17 (27.42%) Magento
15 12 (19.35%) Analytical Skills
16 11 (17.74%) Google

Social Media
Top Related IT Skills in the East Midlands by Category

For the 6 months to 23 January 2015, IT jobs across the East Midlands region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 17 (27.42%) WordPress
1 17 (27.42%) CMS
1 17 (27.42%) Umbraco
2 1 (1.61%) Drupal
2 1 (1.61%) SharePoint
2 1 (1.61%) SharePoint 2013
Applications
1 21 (33.87%) Photoshop
2 17 (27.42%) InDesign
3 3 (4.84%) MS PowerPoint
3 3 (4.84%) Adobe Illustrator
4 1 (1.61%) MS Excel
4 1 (1.61%) MS Office
4 1 (1.61%) Adobe Creative Suite
Business Applications
1 17 (27.42%) Magento
2 6 (9.68%) Google Analytics
Communications & Networking
1 5 (8.06%) Internet
2 2 (3.23%) RTP
2 2 (3.23%) H.323
2 2 (3.23%) VoIP
2 2 (3.23%) WAN
2 2 (3.23%) DHCP
2 2 (3.23%) TCP/IP
2 2 (3.23%) Wireshark
2 2 (3.23%) VLAN
Database & Business Intelligence
1 2 (3.23%) SQL Server
1 2 (3.23%) SQL Server 2008
Development Applications
1 18 (29.03%) Dreamweaver
2 2 (3.23%) Team Foundation Server
2 2 (3.23%) FogBugz
2 2 (3.23%) Visual Studio
2 2 (3.23%) Selenium
3 1 (1.61%) RequisitePro
General
1 46 (74.19%) Marketing
2 18 (29.03%) Advertising
3 7 (11.29%) Finance
4 4 (6.45%) French Language
4 4 (6.45%) German Language
5 3 (4.84%) Banking
6 2 (3.23%) Telecoms
6 2 (3.23%) Multimedia
Job Titles
1 7 (11.29%) Developer
2 6 (9.68%) Senior Manager
3 5 (8.06%) Marketing Manager
3 5 (8.06%) Content Manager
3 5 (8.06%) Marketing Assistant
3 5 (8.06%) Designer
4 4 (6.45%) PPC Manager
4 4 (6.45%) PPC Analyst
4 4 (6.45%) PPC Executive
4 4 (6.45%) .NET Developer
4 4 (6.45%) SEO Specialist
4 4 (6.45%) PPC Specialist
5 3 (4.84%) Senior .NET Developer
5 3 (4.84%) Senior Developer
5 3 (4.84%) Solutions Architect
5 3 (4.84%) Architect
5 3 (4.84%) Digital Designer
6 2 (3.23%) Enterprise Solutions Architect
6 2 (3.23%) C# .NET Developer
6 2 (3.23%) Project Manager
Libraries, Frameworks & Software Standards
1 36 (58.06%) HTML
2 35 (56.45%) CSS
3 20 (32.26%) jQuery
4 19 (30.65%) Flash
5 5 (8.06%) ASP.NET
5 5 (8.06%) .NET
5 5 (8.06%) HTML5
6 4 (6.45%) XML
7 2 (3.23%) CSS3
7 2 (3.23%) ASP.NET Web API
7 2 (3.23%) DHTML
7 2 (3.23%) Web Services
7 2 (3.23%) Ajax
8 1 (1.61%) XHTML
Miscellaneous
1 21 (33.87%) User Experience
2 17 (27.42%) Statistics
2 17 (27.42%) Photography
3 12 (19.35%) Analytical Skills
4 9 (14.52%) Graphic Design
5 7 (11.29%) Mobile App
6 5 (8.06%) Psychology
7 3 (4.84%) Open Source
8 2 (3.23%) Management Information System
8 2 (3.23%) Copywriting
8 2 (3.23%) Blog
9 1 (1.61%) RIA
9 1 (1.61%) NHS
9 1 (1.61%) Digital Media
Operating Systems
1 2 (3.23%) Windows
Processes & Methodologies
1 39 (62.90%) E-Commerce
2 37 (59.68%) SEO
3 33 (53.23%) Analytics
4 25 (40.32%) Web Development
4 25 (40.32%) Content Management
5 18 (29.03%) Workflow
5 18 (29.03%) Digital Marketing
6 17 (27.42%) Web Design
7 9 (14.52%) Email Marketing
8 8 (12.90%) Scrum
8 8 (12.90%) Online Marketing
9 7 (11.29%) Agile Software Development
10 6 (9.68%) B2B
10 6 (9.68%) Pay per click
11 5 (8.06%) B2C
11 5 (8.06%) Social Media Marketing
12 3 (4.84%) Business Analysis
12 3 (4.84%) CRM
12 3 (4.84%) Responsive Web Design
13 2 (3.23%) Web Application Development
Programming Languages
1 27 (43.55%) JavaScript
2 17 (27.42%) PHP
3 4 (6.45%) SQL
3 4 (6.45%) T-SQL
4 3 (4.84%) C#
5 2 (3.23%) VBScript
5 2 (3.23%) VB
5 2 (3.23%) VB.NET
Qualifications
1 26 (41.94%) Degree
2 2 (3.23%) CCNA
2 2 (3.23%) Cisco Certification
2 2 (3.23%) Microsoft Certification
2 2 (3.23%) MCSE
2 2 (3.23%) MCITP
2 2 (3.23%) ISTQB
Quality Assurance & Compliance
1 3 (4.84%) QA
System Software
1 2 (3.23%) Hyper-V
1 2 (3.23%) Active Directory
Systems Management
1 2 (3.23%) Systems Management Server (SMS)
Vendors
1 18 (29.03%) Adobe
2 11 (17.74%) Google
3 7 (11.29%) Facebook
3 7 (11.29%) Twitter
4 2 (3.23%) Cisco
4 2 (3.23%) Avaya
4 2 (3.23%) Telerik
4 2 (3.23%) VMware
5 1 (1.61%) Microsoft
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