The first table below looks at the demand for Pay per click skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the East Midlands region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 179 163 155
Rank change year-on-year
-16 -8
Permanent jobs citing Pay per click 11 5 8
As % of all permanent IT jobs located in the East Midlands 0.28% 0.16% 0.23%
As % of the Processes & Methodologies category 0.33% 0.20% 0.30%
Number of salaries quoted 8 4 8
Average salary £28,000 £30,750 £22,500
Average salary % change year-on-year
-8.94% +36.66%
90% offered a salary of more than £23,000 £20,150 £17,500
10% offered a salary of more than £30,000 £37,500 £31,500
UK excluding London average salary £30,000 £30,000 £28,000
% change year-on-year
- +7.14%
Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
3295 2482 2641
As % of all permanent IT jobs located in the East Midlands 83.14% 80.51% 75.14%
Number of salaries quoted 2659 2095 2331
Average salary £40,000 £38,000 £39,000
Average salary % change year-on-year
+5.26% -2.56%
90% offered a salary of more than £27,000 £26,000 £25,000
10% offered a salary of more than £55,000 £60,000 £55,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
Pay per click
England

Pay per click
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the East Midlands

Pay per click
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the East Midlands region.

Pay per click Salary Trend in the East Midlands

Pay per click
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the East Midlands region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Northamptonshire -11 4 £30,000 +25.00%
Nottinghamshire - 4 £23,000 -
Pay per click
England

Pay per click
Top 30 Related IT Skills in the East Midlands

For the 6 months to 18 April 2014, IT jobs across the East Midlands region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 21 (100.00%) Marketing
2 19 (90.48%) E-Commerce
3 16 (76.19%) SEO
4 15 (71.43%) Email Marketing
5 13 (61.90%) Google
6 11 (52.38%) Analytics
7 10 (47.62%) Digital Marketing
8 9 (42.86%) Social Media
9 8 (38.10%) Google Analytics
10 7 (33.33%) Retail
10 7 (33.33%) Content Management
10 7 (33.33%) HTML
10 7 (33.33%) SQL
11 5 (23.81%) CMS
12 4 (19.05%) Advertising
12 4 (19.05%) Management Information System
12 4 (19.05%) Photoshop
12 4 (19.05%) Dreamweaver
12 4 (19.05%) B2B
12 4 (19.05%) B2C
12 4 (19.05%) Fireworks
12 4 (19.05%) Mathematics
12 4 (19.05%) Online Marketing
13 3 (14.29%) Spreadsheet
13 3 (14.29%) Digital Media
13 3 (14.29%) Internet Marketing
13 3 (14.29%) Internet
13 3 (14.29%) CSS
13 3 (14.29%) MySQL
13 3 (14.29%) JavaScript

Pay per click
Top Related IT Skills in the East Midlands by Category

For the 6 months to 18 April 2014, IT jobs across the East Midlands region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 5 (23.81%) CMS
Applications
1 4 (19.05%) Photoshop
1 4 (19.05%) Fireworks
2 3 (14.29%) Spreadsheet
Business Applications
1 8 (38.10%) Google Analytics
Communications & Networking
1 3 (14.29%) Internet
Database & Business Intelligence
1 3 (14.29%) MySQL
Development Applications
1 4 (19.05%) Dreamweaver
General
1 21 (100.00%) Marketing
2 7 (33.33%) Retail
3 4 (19.05%) Advertising
4 1 (4.76%) Aerospace
4 1 (4.76%) Automotive
4 1 (4.76%) Pharmaceutical
Job Titles
1 9 (42.86%) PPC Manager
1 9 (42.86%) PPC Analyst
1 9 (42.86%) PPC Specialist
1 9 (42.86%) PPC Executive
2 7 (33.33%) Analyst
3 4 (19.05%) Account Manager
4 1 (4.76%) Web Analyst
4 1 (4.76%) Graduate Developer
4 1 (4.76%) Graduate
4 1 (4.76%) Web Developer
4 1 (4.76%) Developer
4 1 (4.76%) Account Director
4 1 (4.76%) Graduate Web Developer
Libraries, Frameworks & Software Standards
1 7 (33.33%) HTML
2 3 (14.29%) CSS
2 3 (14.29%) XHTML
Miscellaneous
1 9 (42.86%) Social Media
2 4 (19.05%) Management Information System
2 4 (19.05%) Mathematics
3 3 (14.29%) Digital Media
4 1 (4.76%) RIA
4 1 (4.76%) Blog
Processes & Methodologies
1 19 (90.48%) E-Commerce
2 16 (76.19%) SEO
3 15 (71.43%) Email Marketing
4 11 (52.38%) Analytics
5 10 (47.62%) Digital Marketing
6 7 (33.33%) Content Management
7 4 (19.05%) B2B
7 4 (19.05%) B2C
7 4 (19.05%) Online Marketing
8 3 (14.29%) Internet Marketing
8 3 (14.29%) Web Analytics
9 1 (4.76%) Web Development
9 1 (4.76%) Competitor Analysis
9 1 (4.76%) Time Management
Programming Languages
1 7 (33.33%) SQL
2 3 (14.29%) JavaScript
Vendors
1 13 (61.90%) Google