The first table below looks at the demand for Pay per click skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the East Midlands region.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Pay per click (PPC)
Rank 158 155 144
Rank change year-on-year
-3 -11
Permanent jobs citing Pay per click 7 8 25
As % of all permanent IT jobs located in the East Midlands 0.228% 0.240% 0.691%
As % of the Processes & Methodologies category 0.297% 0.330% 0.918%
Number of salaries quoted 6 8 21
Average salary £37,500 £29,000 £27,500
Average salary % change year-on-year
+29.31% +5.45%
UK excluding London average salary £30,000 £28,000 £29,000
% change year-on-year
+7.14% -3.44%
All Processes & Methodologies
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
2357 2426 2724
As % of all permanent IT jobs located in the East Midlands 76.83% 72.66% 75.27%
Number of salaries quoted 1992 2118 2316
Average salary £38,000 £38,000 £37,500
Average salary % change year-on-year
- +1.33%
90% offered a salary of more than £26,000 £25,000 £26,000
10% offered a salary of more than £52,500 £57,500 £60,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Pay per click
England

Pay per click
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

East Midlands Pay per click Jobs Demand Trend

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the East Midlands region.

East Midlands Pay per click Salary Trend

Pay per click
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the East Midlands region over the 3 months to 23 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Leicestershire - 4 £37,500 -
Northamptonshire +2 1 - -
Derbyshire - 1 £40,000 -
Pay per click
England

Pay per click
Top 30 Related IT Skills

For the 6 months to 23 May 2013, IT jobs across the East Midlands region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 10 (100.00%) SEO
2 9 (90.00%) Marketing
3 7 (70.00%) Online Marketing
4 6 (60.00%) E-Commerce
4 6 (60.00%) Analytics
5 5 (50.00%) Digital Marketing
5 5 (50.00%) Social Media
6 4 (40.00%) Email Marketing
7 3 (30.00%) Web Analytics
7 3 (30.00%) Multivariate Testing
8 2 (20.00%) Retail
8 2 (20.00%) Google
8 2 (20.00%) Degree
8 2 (20.00%) Google Analytics
9 1 (10.00%) Link Building
9 1 (10.00%) Facebook
9 1 (10.00%) Twitter
9 1 (10.00%) RIA
9 1 (10.00%) Content Management
9 1 (10.00%) CMS
9 1 (10.00%) Microsoft
9 1 (10.00%) Adobe
9 1 (10.00%) Internet
9 1 (10.00%) Project Management
9 1 (10.00%) HTML
9 1 (10.00%) JavaScript
9 1 (10.00%) CSS
9 1 (10.00%) XHTML
9 1 (10.00%) jQuery
9 1 (10.00%) FMCG

Pay per click
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT jobs across the East Midlands region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Development
1 1 (10.00%) HTML
1 1 (10.00%) CSS
1 1 (10.00%) XHTML
1 1 (10.00%) jQuery
Application Platforms
1 1 (10.00%) CMS
Business Applications
1 2 (20.00%) Google Analytics
Communications & Networking
1 1 (10.00%) Internet
General
1 9 (90.00%) Marketing
2 2 (20.00%) Retail
Job Titles
1 3 (30.00%) Analyst
2 2 (20.00%) PPC Executive
2 2 (20.00%) Data Analyst
2 2 (20.00%) Web Analyst
2 2 (20.00%) PPC Specialist
2 2 (20.00%) PPC Manager
2 2 (20.00%) PPC Analyst
3 1 (10.00%) E-Commerce Business Analyst
3 1 (10.00%) Web Designer
3 1 (10.00%) Communications Manager
3 1 (10.00%) Account Manager
3 1 (10.00%) Senior Manager
3 1 (10.00%) Coordinator
3 1 (10.00%) Business Analyst
3 1 (10.00%) Designer
3 1 (10.00%) Content Manager
3 1 (10.00%) Marketing Executive
3 1 (10.00%) Search Manager
3 1 (10.00%) SEO Manager
Miscellaneous
1 5 (50.00%) Social Media
2 1 (10.00%) RIA
2 1 (10.00%) FMCG
Processes & Methodologies
1 10 (100.00%) SEO
2 7 (70.00%) Online Marketing
3 6 (60.00%) E-Commerce
3 6 (60.00%) Analytics
4 5 (50.00%) Digital Marketing
5 4 (40.00%) Email Marketing
6 3 (30.00%) Web Analytics
6 3 (30.00%) Multivariate Testing
7 1 (10.00%) Link Building
7 1 (10.00%) Content Management
7 1 (10.00%) Project Management
Programming Languages
1 1 (10.00%) JavaScript
Qualifications
1 2 (20.00%) Degree
Vendors
1 2 (20.00%) Google
2 1 (10.00%) Facebook
2 1 (10.00%) Twitter
2 1 (10.00%) Microsoft
2 1 (10.00%) Adobe
Leicester, East Midlands
Do you have a passion for analytics and are able to climb into the mind of of a website visitor? If the answer is yes to all these...
Applause IT Ltd
Salary: £38000 - £45000 per annum + Excellent Benefits
Posted: 3 May 2013
Leicester, East Midlands
SEO / SEM / Link Building / PPC / ADWORDSThis nationally recognised and award winning organisation is currently recruiting for an experienced and imaginative SEO / SEM Manager... You will have at least...
Interquest Group PLC
Salary: £35000 - £40000 per annum + Benefits
Posted: 27 April 2013
Derby, East Midlands
Successful applicants will: be excellent at building team relationships as well as working independently thrive on creative problem-solving relish the challenge of achieving goals and managing a...
Harvey Nash plc
Salary: £35000 - £45000 per annum + package
Posted: 17 May 2013
Nottingham, Nottinghamshire
YOUR SKILLS AND EXPERIENCE: Experience of using web analytics tools such as Coremetrics, Omniture, Google. Analytics, Webtrends... A degree (or equivalent) preferably in Statistics, Mathematics, Marketing, Economics or...
Harnham
Salary: £35000 - £36000 per annum
Posted: 16 May 2013