The table below looks at the statistics for Pay per click skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 158 185 161
Rank change year-on-year
+27 -24
Permanent jobs citing Pay per click 7 8 1
As % of all permanent IT jobs located in the East Midlands 0.20% 0.22% 0.032%
As % of the Processes & Methodologies category 0.25% 0.27% 0.040%
Number of salaries quoted 6 4 1
Average salary £29,500 £40,000 £23,000
Average salary % change year-on-year
-26.25% +73.91%
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
2852 2942 2490
As % of all permanent IT jobs located in the East Midlands 81.21% 81.32% 80.35%
Number of salaries quoted 2421 2428 2201
Average salary £40,000 £40,000 £40,000
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £60,000 £52,500 £56,350
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the East Midlands

Pay per click
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the East Midlands region.

Pay per click Salary Trend in the East Midlands

Pay per click
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the East Midlands region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Northamptonshire -15 5 £29,500 -23.87%
Nottinghamshire +5 2 £25,000 -45.94%
Pay per click
England

Pay per click
Top 28 Related IT Skills in the East Midlands

For the 6 months to 19 December 2014, IT jobs across the East Midlands region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 14 (100.00%) Marketing
2 12 (85.71%) SEO
3 9 (64.29%) Digital Marketing
4 7 (50.00%) Analytics
5 6 (42.86%) Google
6 5 (35.71%) Facebook
6 5 (35.71%) Twitter
6 5 (35.71%) Social Media
7 4 (28.57%) Microsoft
7 4 (28.57%) B2C
7 4 (28.57%) Social Media Marketing
7 4 (28.57%) E-Commerce
7 4 (28.57%) JavaScript
7 4 (28.57%) HTML
7 4 (28.57%) CSS
8 3 (21.43%) CMS
8 3 (21.43%) WordPress
8 3 (21.43%) B2B
8 3 (21.43%) Photoshop
9 2 (14.29%) Competitor Analysis
9 2 (14.29%) Google Analytics
9 2 (14.29%) Time Management
10 1 (7.14%) Continuous Improvement
10 1 (7.14%) MS Office
10 1 (7.14%) MS Excel
10 1 (7.14%) MS PowerPoint
10 1 (7.14%) Copywriting
10 1 (7.14%) RIA

Pay per click
Top Related IT Skills in the East Midlands by Category

For the 6 months to 19 December 2014, IT jobs across the East Midlands region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 3 (21.43%) CMS
1 3 (21.43%) WordPress
Applications
1 3 (21.43%) Photoshop
2 1 (7.14%) MS Office
2 1 (7.14%) MS Excel
2 1 (7.14%) MS PowerPoint
Business Applications
1 2 (14.29%) Google Analytics
General
1 14 (100.00%) Marketing
Job Titles
1 9 (64.29%) PPC Specialist
1 9 (64.29%) PPC Manager
1 9 (64.29%) PPC Analyst
1 9 (64.29%) PPC Executive
2 8 (57.14%) SEO Specialist
3 3 (21.43%) Marketing Executive
3 3 (21.43%) Digital Marketing Executive
4 1 (7.14%) SEO Executive
Libraries, Frameworks & Software Standards
1 4 (28.57%) HTML
1 4 (28.57%) CSS
Miscellaneous
1 5 (35.71%) Social Media
2 1 (7.14%) Copywriting
2 1 (7.14%) RIA
Processes & Methodologies
1 12 (85.71%) SEO
2 9 (64.29%) Digital Marketing
3 7 (50.00%) Analytics
4 4 (28.57%) B2C
4 4 (28.57%) Social Media Marketing
4 4 (28.57%) E-Commerce
5 3 (21.43%) B2B
6 2 (14.29%) Competitor Analysis
6 2 (14.29%) Time Management
7 1 (7.14%) Continuous Improvement
Programming Languages
1 4 (28.57%) JavaScript
Vendors
1 6 (42.86%) Google
2 5 (35.71%) Facebook
2 5 (35.71%) Twitter
3 4 (28.57%) Microsoft