The table below looks at the statistics for Pay per click skills in IT jobs advertised for the England region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 19 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
19 Jan 2017
Same period 2016 Same period 2015
Pay per click (PPC)
UK / England
Rank 627 676 557
Rank change year-on-year
+49 -119
Permanent jobs citing Pay per click 207 226 417
As % of all permanent IT jobs located in England 0.26% 0.24% 0.42%
As % of the Processes & Methodologies category 0.30% 0.28% 0.49%
Number of salaries quoted 139 190 315
Median salary £36,000 £32,500 £32,250
Median salary % change year-on-year
+10.76% +0.77%
90% offered a salary of more than £27,000 £22,500 £22,350
10% offered a salary of more than £60,000 £52,500 £52,500
UK excluding London median salary £35,000 £30,000 £30,000
% change year-on-year
+16.66% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
69355 82040 84447
As % of all permanent IT jobs located in England 88.14% 87.72% 86.05%
Number of salaries quoted 57535 69015 70235
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £72,500 £77,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend in England

The demand trend of job ads across the England region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in England

Pay per click
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the England region.

Pay per click Salary Trend in England

Pay per click
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Pay per click across the England region over the 3 months to 19 January 2017.

Pay per click Salary Histogram in England

Pay per click
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the England region over the 3 months to 19 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East +88 63 £40,000 +8.10% 4
London +25 61 £42,500 +11.11% 24
North West -35 27 £32,500 +27.45% 10
West Midlands +10 17 £37,500 +20.96% 6
East Midlands +24 14 £32,500 -18.75% 5
East of England +28 12 £36,250 +90.78% 2
South West +24 11 £33,000 -2.22% 1
Yorkshire -7 5 £36,000 +35.84% 3
Pay per click
UK

Pay per click
Top 30 Related IT Skills in England

For the 6 months to 19 January 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Pay per click.

1 375 (91.69%) Marketing
2 304 (74.33%) SEO
3 279 (68.22%) Digital Marketing
4 216 (52.81%) Analytics
5 202 (49.39%) Google
6 178 (43.52%) Social Media
7 160 (39.12%) E-Commerce
8 155 (37.90%) Google Analytics
9 111 (27.14%) Advertising
10 99 (24.21%) Analytical Skills
11 94 (22.98%) Email Marketing
12 78 (19.07%) Degree
13 74 (18.09%) AdWords
14 66 (16.14%) Web Analytics
15 63 (15.40%) HTML
16 59 (14.43%) CRM
17 57 (13.94%) Retail
18 55 (13.45%) Online Marketing
19 46 (11.25%) User Experience
20 44 (10.76%) Web Development
20 44 (10.76%) CSS
21 41 (10.02%) Adobe
22 40 (9.78%) Finance
22 40 (9.78%) Display Advertising
22 40 (9.78%) Marketing Strategy
22 40 (9.78%) Digital Media
23 31 (7.58%) Spanish Language
23 31 (7.58%) WordPress
23 31 (7.58%) PHP
24 25 (6.11%) B2B

Pay per click
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 31 (7.58%) WordPress
2 25 (6.11%) CMS
3 8 (1.96%) Apache
3 8 (1.96%) nginx
4 5 (1.22%) SharePoint
5 4 (0.98%) Elasticsearch
6 3 (0.73%) Adobe Experience Manager
6 3 (0.73%) Joomla!
7 2 (0.49%) Drupal
Applications
1 24 (5.87%) MS Excel
2 20 (4.89%) MS Office
3 18 (4.40%) Photoshop
4 15 (3.67%) MS PowerPoint
5 6 (1.47%) Adobe Creative Suite
6 5 (1.22%) InDesign
7 2 (0.49%) Adobe Illustrator
Business Applications
1 8 (1.96%) Magento
2 7 (1.71%) Shopify
2 7 (1.71%) WebTrends
3 6 (1.47%) SAP Oil and Gas
4 5 (1.22%) Dynamics CRM
5 4 (0.98%) CubeCart
6 3 (0.73%) Salesforce.com CRM
Cloud Services
1 155 (37.90%) Google Analytics
2 74 (18.09%) AdWords
3 10 (2.44%) Adobe Analytics
3 10 (2.44%) SaaS
4 8 (1.96%) MailChimp
5 4 (0.98%) Google Tag Manager
5 4 (0.98%) Sage Pay
6 1 (0.24%) Amazon AWS
6 1 (0.24%) Google Cloud Platform
Communications & Networking
1 22 (5.38%) Internet
2 1 (0.24%) DNS
2 1 (0.24%) HTTP
2 1 (0.24%) RFID
2 1 (0.24%) SMS
2 1 (0.24%) VoIP
Database & Business Intelligence
1 21 (5.13%) MySQL
2 4 (0.98%) Big Data
3 3 (0.73%) Data Warehouse
3 3 (0.73%) Mixpanel
3 3 (0.73%) NoSQL
3 3 (0.73%) Redis
3 3 (0.73%) Relational Database
4 1 (0.24%) Looker
Development Applications
1 13 (3.18%) Git (software)
2 6 (1.47%) Subversion
3 3 (0.73%) Grunt
3 3 (0.73%) gulp
3 3 (0.73%) Jasmine
3 3 (0.73%) Jenkins
3 3 (0.73%) JSUnit
3 3 (0.73%) Mocha
3 3 (0.73%) PHPUnit
3 3 (0.73%) Xdebug
4 2 (0.49%) Visual Website Optimizer
5 1 (0.24%) Sublime Text
5 1 (0.24%) Visual Studio
General
1 375 (91.69%) Marketing
2 111 (27.14%) Advertising
3 57 (13.94%) Retail
4 40 (9.78%) Finance
5 31 (7.58%) Spanish Language
6 24 (5.87%) French Language
7 21 (5.13%) Italian Language
8 20 (4.89%) Telecoms
9 18 (4.40%) Games
9 18 (4.40%) German Language
10 15 (3.67%) Banking
11 14 (3.42%) Arabic Language
11 14 (3.42%) Danish Language
11 14 (3.42%) Dutch Language
11 14 (3.42%) Finnish Language
11 14 (3.42%) Swedish Language
12 9 (2.20%) Online Betting
13 7 (1.71%) Electronics
14 6 (1.47%) Manufacturing
15 4 (0.98%) Publishing
Job Titles
1 68 (16.63%) Marketing Manager
2 50 (12.22%) PPC Manager
3 47 (11.49%) Digital Marketing Manager
4 43 (10.51%) PPC Executive
5 42 (10.27%) Developer
6 32 (7.82%) Marketing Executive
7 31 (7.58%) Digital Executive
8 30 (7.33%) E-Commerce Manager
9 26 (6.36%) Web Developer
10 25 (6.11%) Account Manager
11 22 (5.38%) PPC Specialist
12 18 (4.40%) Account Executive
12 18 (4.40%) HTML Developer
13 17 (4.16%) SEO Manager
14 16 (3.91%) Analyst
14 16 (3.91%) PHP Developer
14 16 (3.91%) Senior Developer
15 15 (3.67%) Digital Marketing Executive
15 15 (3.67%) E-Commerce Marketing Manager
15 15 (3.67%) Web Manager
Libraries, Frameworks & Software Standards
1 63 (15.40%) HTML
2 44 (10.76%) CSS
3 19 (4.65%) HTML5
3 19 (4.65%) jQuery
4 12 (2.93%) .NET
5 7 (1.71%) Sass
6 6 (1.47%) Backbone.js
6 6 (1.47%) CSS3
6 6 (1.47%) KnockoutJS
6 6 (1.47%) Node.js
6 6 (1.47%) Web Services
7 4 (0.98%) XHTML
7 4 (0.98%) Zend Framework
8 3 (0.73%) Ajax
8 3 (0.73%) CakePHP
8 3 (0.73%) Chai
8 3 (0.73%) Laravel
8 3 (0.73%) LESS
8 3 (0.73%) RabbitMQ
8 3 (0.73%) RESTful
Miscellaneous
1 178 (43.52%) Social Media
2 99 (24.21%) Analytical Skills
3 46 (11.25%) User Experience
4 40 (9.78%) Digital Media
5 15 (3.67%) iPad
6 14 (3.42%) Copywriting
6 14 (3.42%) Mobile App
7 10 (2.44%) Algorithms
7 10 (2.44%) Blog
8 8 (1.96%) Fintech
9 7 (1.71%) Social Network
10 4 (0.98%) Animation
10 4 (0.98%) Credit Risk
10 4 (0.98%) Performance Metrics
11 3 (0.73%) Data Extraction
11 3 (0.73%) Data Structures
11 3 (0.73%) Mathematics
12 2 (0.49%) Computer Science
12 2 (0.49%) Driving Licence
12 2 (0.49%) FMCG
Operating Systems
1 3 (0.73%) Debian
1 3 (0.73%) Linux
2 1 (0.24%) Android
2 1 (0.24%) Apple iOS
Processes & Methodologies
1 304 (74.33%) SEO
2 279 (68.22%) Digital Marketing
3 216 (52.81%) Analytics
4 160 (39.12%) E-Commerce
5 94 (22.98%) Email Marketing
6 66 (16.14%) Web Analytics
7 59 (14.43%) CRM
8 55 (13.45%) Online Marketing
9 44 (10.76%) Web Development
10 40 (9.78%) Display Advertising
10 40 (9.78%) Marketing Strategy
11 25 (6.11%) B2B
12 24 (5.87%) Digital Analytics
13 23 (5.62%) Content Management
14 22 (5.38%) B2C
15 18 (4.40%) Project Management
16 17 (4.16%) Affiliate Marketing
16 17 (4.16%) Campaign Management
16 17 (4.16%) Search Engine Marketing
17 16 (3.91%) Customer Engagement
Programming Languages
1 31 (7.58%) PHP
2 25 (6.11%) JavaScript
3 12 (2.93%) Python
4 11 (2.69%) Perl
4 11 (2.69%) Ruby
5 8 (1.96%) SQL
6 4 (0.98%) Java
7 1 (0.24%) C
7 1 (0.24%) C#
7 1 (0.24%) Go
7 1 (0.24%) PHP 4
7 1 (0.24%) PHP 5
7 1 (0.24%) PL/SQL
7 1 (0.24%) VB.NET
7 1 (0.24%) VBA
Qualifications
1 78 (19.07%) Degree
2 2 (0.49%) MBA
3 1 (0.24%) Postgraduate
3 1 (0.24%) Sun Certification
Quality Assurance & Compliance
1 4 (0.98%) QA
System Software
1 1 (0.24%) Docker
Systems Management
1 1 (0.24%) Kubernetes
Vendors
1 202 (49.39%) Google
2 41 (10.02%) Adobe
3 24 (5.87%) Microsoft
4 22 (5.38%) Facebook
5 17 (4.16%) Kenshoo
5 17 (4.16%) Marin
6 16 (3.91%) Optimizely
7 14 (3.42%) DoubleClick
8 13 (3.18%) Salesforce.com
9 12 (2.93%) Omniture
10 11 (2.69%) IgnitionOne
10 11 (2.69%) Twitter
11 10 (2.44%) Monetate
12 7 (1.71%) SAP
13 5 (1.22%) Remedy
14 4 (0.98%) Pardot
14 4 (0.98%) PayPal
14 4 (0.98%) Sophos
14 4 (0.98%) Zend
15 3 (0.73%) Crazy Egg
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Salary: £22000 - £25000 per annum
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Salary: £15000 - £25000 per annum + Benefits
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Stafford-Sharp Associates
Salary: £35000.00 - £50000.00 per annum + Bens + bonus
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