The first table below looks at the demand for Pay per click skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 28 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Location
3 months to
28 Jul 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 427 421 477
Rank change year-on-year
-6 +56
Permanent jobs citing Pay per click 576 548 456
As % of all permanent IT jobs located in England 0.53% 0.54% 0.41%
As % of the Processes & Methodologies category 0.65% 0.68% 0.53%
Number of salaries quoted 307 362 422
Average salary £30,000 £32,500 £30,500
Average salary % change year-on-year
-7.69% +6.55%
90% offered a salary of more than £20,300 £21,500 £22,500
10% offered a salary of more than £45,000 £50,000 £52,500
UK excluding London average salary £26,000 £30,000 £27,500
% change year-on-year
-13.33% +9.09%
Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
87975 80206 86326
As % of all permanent IT jobs located in England 80.41% 78.79% 77.53%
Number of salaries quoted 71444 66272 74112
Average salary £49,000 £47,500 £47,000
Average salary % change year-on-year
+3.15% +1.06%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Pay per click
UK

Pay per click
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the England region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in England

Pay per click
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the England region.

Pay per click Salary Trend in England

Pay per click
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Pay per click across the England region over the 3 months to 28 July 2014.

Pay per click Salary Histogram in England

Pay per click
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the England region over the 3 months to 28 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -34 262 £34,000 -15.00% 26
North West +71 123 £22,500 +4.65% 12
South East -5 61 £30,000 -7.69% 7
Yorkshire -54 59 £30,000 +15.38% 8
West Midlands -1 26 £26,000 +44.44%
South West -44 20 £28,000 -15.15% 3
East of England -27 19 £35,000 +27.27% 4
East Midlands -11 6 £32,000 -30.05% 5
Pay per click
UK

Pay per click
Top 30 Related IT Skills in England

For the 6 months to 28 July 2014, IT jobs across the England region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 1002 (84.27%) Marketing
2 867 (72.92%) SEO
3 583 (49.03%) Analytics
4 513 (43.15%) Digital Marketing
4 513 (43.15%) Google
5 405 (34.06%) Social Media
6 356 (29.94%) Advertising
7 340 (28.60%) E-Commerce
8 331 (27.84%) Google Analytics
9 292 (24.56%) Online Marketing
10 246 (20.69%) Degree
11 245 (20.61%) HTML
12 169 (14.21%) Facebook
13 164 (13.79%) CSS
14 153 (12.87%) Finance
15 148 (12.45%) JavaScript
16 147 (12.36%) Retail
17 145 (12.20%) Web Analytics
18 141 (11.86%) CMS
18 141 (11.86%) Email Marketing
19 120 (10.09%) MS Excel
20 104 (8.75%) Microsoft
21 102 (8.58%) Digital Media
22 100 (8.41%) PHP
22 100 (8.41%) MS PowerPoint
23 99 (8.33%) Twitter
24 97 (8.16%) B2B
25 92 (7.74%) CRM
26 86 (7.23%) Web Design
27 84 (7.06%) Time Management

Pay per click
Top Related IT Skills in England by Category

For the 6 months to 28 July 2014, IT jobs across the England region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 141 (11.86%) CMS
2 75 (6.31%) WordPress
3 23 (1.93%) Drupal
4 19 (1.60%) Umbraco
5 12 (1.01%) Joomla!
6 7 (0.59%) SharePoint
7 5 (0.42%) Apache
8 1 (0.084%) IIS
8 1 (0.084%) Sitefinity
8 1 (0.084%) Sitecore CMS
Applications
1 120 (10.09%) MS Excel
2 100 (8.41%) MS PowerPoint
3 66 (5.55%) Photoshop
4 53 (4.46%) MS Office
5 17 (1.43%) Adobe Illustrator
6 13 (1.09%) Fireworks
7 3 (0.25%) InDesign
8 1 (0.084%) SPSS
8 1 (0.084%) MS Visio
Business Applications
1 331 (27.84%) Google Analytics
2 65 (5.47%) Magento
3 60 (5.05%) WebTrends
4 13 (1.09%) SiteCatalyst
5 9 (0.76%) Oracle CRM
6 8 (0.67%) Tridion
7 6 (0.50%) Dynamics CRM
8 5 (0.42%) Fredhopper
9 3 (0.25%) SAP Oil and Gas
Cloud Services
1 7 (0.59%) Responsys
2 6 (0.50%) MailChimp
3 4 (0.34%) Basecamp
4 3 (0.25%) Cloud Computing
5 1 (0.084%) CloudFront
5 1 (0.084%) Amazon EC2
5 1 (0.084%) Amazon S3
5 1 (0.084%) Microsoft Azure
5 1 (0.084%) Amazon AWS
Communications & Networking
1 38 (3.20%) Internet
2 8 (0.67%) Extranet
2 8 (0.67%) DNS
3 7 (0.59%) PPP
4 5 (0.42%) SMS
5 4 (0.34%) Intranet
6 3 (0.25%) Broadband
7 1 (0.084%) HTTP
Database & Business Intelligence
1 76 (6.39%) MySQL
2 28 (2.35%) SQL Server
3 11 (0.93%) NoSQL
3 11 (0.93%) Relational Database
4 10 (0.84%) SQL Server 2012
4 10 (0.84%) Big Data
4 10 (0.84%) MS Access
5 7 (0.59%) SQL Server 2008
6 6 (0.50%) Crystal Reports
7 4 (0.34%) Data Warehouse
8 3 (0.25%) Data Mining
8 3 (0.25%) SQL Server Reporting Services
9 2 (0.17%) Oracle BI EE
10 1 (0.084%) QlikView
10 1 (0.084%) SQL Server 2005
10 1 (0.084%) Amazon RDS
Development Applications
1 18 (1.51%) Git (software)
2 13 (1.09%) Dreamweaver
3 4 (0.34%) Grunt
3 4 (0.34%) Visual Studio
4 3 (0.25%) RequisitePro
4 3 (0.25%) Sublime Text
5 2 (0.17%) PhoneGap
5 2 (0.17%) PHPUnit
5 2 (0.17%) Subversion
6 1 (0.084%) Eclipse
6 1 (0.084%) JIRA
6 1 (0.084%) Team Foundation Server
General
1 1002 (84.27%) Marketing
2 356 (29.94%) Advertising
3 153 (12.87%) Finance
4 147 (12.36%) Retail
5 28 (2.35%) Publishing
6 23 (1.93%) German Language
7 21 (1.77%) Law
8 19 (1.60%) Russian Language
8 19 (1.60%) Games
9 13 (1.09%) Legal
9 13 (1.09%) French Language
10 12 (1.01%) Manufacturing
11 11 (0.93%) Automotive
12 10 (0.84%) Multimedia
12 10 (0.84%) Billing
12 10 (0.84%) Telecoms
12 10 (0.84%) Pharmaceutical
13 9 (0.76%) Spanish Language
14 8 (0.67%) Italian Language
15 6 (0.50%) Japanese Language
Job Titles
1 371 (31.20%) PPC Manager
1 371 (31.20%) PPC Analyst
1 371 (31.20%) PPC Executive
1 371 (31.20%) PPC Specialist
2 137 (11.52%) Marketing Manager
3 113 (9.50%) Analyst
4 82 (6.90%) Account Manager
5 80 (6.73%) Developer
6 67 (5.63%) Digital Marketing Manager
6 67 (5.63%) Marketing Executive
7 52 (4.37%) SEO Executive
8 44 (3.70%) Senior Manager
9 41 (3.45%) E-Commerce Manager
10 39 (3.28%) Web Analyst
11 38 (3.20%) Digital Marketing Executive
12 36 (3.03%) Web Developer
13 35 (2.94%) Online Marketing Manager
14 33 (2.78%) Search Manager
15 32 (2.69%) SEO Manager
16 28 (2.35%) Data Analyst
Libraries, Frameworks & Software Standards
1 245 (20.61%) HTML
2 164 (13.79%) CSS
3 52 (4.37%) jQuery
4 48 (4.04%) HTML5
5 42 (3.53%) .NET
6 34 (2.86%) CSS3
7 28 (2.35%) ATL
8 21 (1.77%) ASP.NET
9 20 (1.68%) XHTML
10 18 (1.51%) XML
11 13 (1.09%) Flash
12 12 (1.01%) REST
13 11 (0.93%) LAMP
14 10 (0.84%) Web Services
15 9 (0.76%) CakePHP
15 9 (0.76%) Sass
16 7 (0.59%) Laravel
17 6 (0.50%) Semantic HTML
17 6 (0.50%) ASP.NET MVC
17 6 (0.50%) Symfony
Miscellaneous
1 405 (34.06%) Social Media
2 102 (8.58%) Digital Media
3 57 (4.79%) Copywriting
4 54 (4.54%) Mathematics
5 49 (4.12%) Mobile App
6 46 (3.87%) Blog
7 33 (2.78%) Computer Science
8 31 (2.61%) New Media
9 27 (2.27%) Statistics
10 23 (1.93%) Graphic Design
10 23 (1.93%) Economics
11 16 (1.35%) Data Protection Act
12 12 (1.01%) Visualisation
13 11 (0.93%) Applied Mathematics
13 11 (0.93%) Physics
13 11 (0.93%) Biology
13 11 (0.93%) Open Source
14 9 (0.76%) Management Information System
14 9 (0.76%) Podcast
14 9 (0.76%) Photography
Operating Systems
1 10 (0.84%) Apple iOS
2 7 (0.59%) Linux
3 2 (0.17%) Windows
4 1 (0.084%) Android
Processes & Methodologies
1 867 (72.92%) SEO
2 583 (49.03%) Analytics
3 513 (43.15%) Digital Marketing
4 340 (28.60%) E-Commerce
5 292 (24.56%) Online Marketing
6 145 (12.20%) Web Analytics
7 141 (11.86%) Email Marketing
8 97 (8.16%) B2B
9 92 (7.74%) CRM
10 86 (7.23%) Web Design
11 84 (7.06%) Time Management
12 77 (6.48%) Project Management
13 71 (5.97%) Content Management
14 67 (5.63%) Marketing Strategy
15 66 (5.55%) Search Engine Marketing
16 64 (5.38%) Data Analysis
16 64 (5.38%) Competitor Analysis
17 56 (4.71%) Web Marketing
18 49 (4.12%) Social Media Marketing
19 44 (3.70%) B2C
Programming Languages
1 148 (12.45%) JavaScript
2 100 (8.41%) PHP
3 76 (6.39%) SQL
4 28 (2.35%) Java
5 21 (1.77%) C#
6 20 (1.68%) VBA
7 14 (1.18%) Python
8 12 (1.01%) R
9 10 (0.84%) PHP5
10 9 (0.76%) VB.NET
11 6 (0.50%) C
12 3 (0.25%) C++
13 2 (0.17%) Ruby
14 1 (0.084%) XPath
14 1 (0.084%) Bash Shell
Qualifications
1 246 (20.69%) Degree
2 3 (0.25%) HNC
2 3 (0.25%) HND
3 2 (0.17%) Security Cleared
4 1 (0.084%) Microsoft Certification
Quality Assurance & Compliance
1 10 (0.84%) QA
Systems Management
1 4 (0.34%) Plesk
2 1 (0.084%) Systems Management Server (SMS)
Vendors
1 513 (43.15%) Google
2 169 (14.21%) Facebook
3 104 (8.75%) Microsoft
4 99 (8.33%) Twitter
5 59 (4.96%) DoubleClick
6 50 (4.21%) Yahoo!
7 46 (3.87%) Adobe
8 36 (3.03%) Coremetrics
8 36 (3.03%) Omniture
9 17 (1.43%) Salesforce.com
10 15 (1.26%) Tableau
11 12 (1.01%) SAP
11 12 (1.01%) Oracle
12 10 (0.84%) Sony
13 9 (0.76%) JD Edwards
13 9 (0.76%) Zend
14 8 (0.67%) Business Objects
15 7 (0.59%) HP
15 7 (0.59%) Dell
15 7 (0.59%) NetApp
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