The table below looks at the statistics for Pay per click skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 30 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Oct 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 476 482 503
Rank change year-on-year
+6 +21
Permanent jobs citing Pay per click 481 421 413
As % of all permanent IT jobs located in England 0.45% 0.42% 0.39%
As % of the Processes & Methodologies category 0.55% 0.51% 0.49%
Number of salaries quoted 247 302 358
Average salary £35,000 £32,000 £32,500
Average salary % change year-on-year
+9.37% -1.53%
90% offered a salary of more than £22,500 £23,000 £22,000
10% offered a salary of more than £54,500 £50,000 £52,500
UK excluding London average salary £30,750 £30,000 £30,000
% change year-on-year
+2.50% -
Pay per click
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
87670 82086 83974
As % of all permanent IT jobs located in England 82.17% 81.63% 79.24%
Number of salaries quoted 71656 68138 71462
Average salary £49,500 £47,500 £45,500
Average salary % change year-on-year
+4.21% +4.39%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £71,500 £72,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the England region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in England

Pay per click
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the England region.

Pay per click Salary Trend in England

Pay per click
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Pay per click across the England region over the 3 months to 30 October 2014.

Pay per click Salary Histogram in England

Pay per click
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the England region over the 3 months to 30 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +57 288 £37,500 -6.25% 19
North West +21 78 £28,750 +0.87% 10
South East -1 70 £32,500 - 12
Yorkshire -61 15 £29,000 +11.53% 5
South West -12 10 £28,000 +12.00% 3
East of England -16 8 £40,000 +14.28% 3
East Midlands +9 7 £22,500 -11.76% 2
West Midlands -26 5 £21,000 -30.57% 1
North East -31 1 £37,500 +17.18%
Pay per click
UK

Pay per click
Top 30 Related IT Skills in England

For the 6 months to 30 October 2014, IT jobs across the England region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 894 (85.22%) Marketing
2 696 (66.35%) SEO
3 502 (47.86%) Analytics
4 475 (45.28%) Digital Marketing
5 461 (43.95%) Google
6 352 (33.56%) Advertising
7 339 (32.32%) Analytical Skills
8 338 (32.22%) Social Media
9 314 (29.93%) E-Commerce
10 295 (28.12%) Google Analytics
11 245 (23.36%) Online Marketing
12 224 (21.35%) Degree
13 177 (16.87%) Retail
14 172 (16.40%) HTML
15 158 (15.06%) Web Analytics
16 125 (11.92%) CSS
16 125 (11.92%) Facebook
17 115 (10.96%) MS Excel
18 111 (10.58%) Finance
19 110 (10.49%) CMS
20 100 (9.53%) Microsoft
21 95 (9.06%) Email Marketing
22 90 (8.58%) JavaScript
23 86 (8.20%) Twitter
24 81 (7.72%) PHP
24 81 (7.72%) Project Management
25 76 (7.24%) Mathematics
26 70 (6.67%) User Experience
27 68 (6.48%) B2B
27 68 (6.48%) CRM

Pay per click
Top Related IT Skills in England by Category

For the 6 months to 30 October 2014, IT jobs across the England region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 110 (10.49%) CMS
2 47 (4.48%) WordPress
3 21 (2.00%) Drupal
4 17 (1.62%) Umbraco
5 13 (1.24%) Joomla!
6 4 (0.38%) Apache
7 3 (0.29%) Sitefinity
8 2 (0.19%) SharePoint
9 1 (0.095%) Sitecore CMS
9 1 (0.095%) Moodle
Applications
1 115 (10.96%) MS Excel
2 59 (5.62%) Photoshop
3 58 (5.53%) MS Office
3 58 (5.53%) MS PowerPoint
4 11 (1.05%) Spreadsheet
5 10 (0.95%) Adobe Illustrator
6 4 (0.38%) InDesign
7 3 (0.29%) OmniGraffle
8 1 (0.095%) PowerPivot
8 1 (0.095%) Adobe Creative Suite
8 1 (0.095%) Fireworks
Business Applications
1 295 (28.12%) Google Analytics
2 57 (5.43%) WebTrends
3 46 (4.39%) Magento
4 17 (1.62%) SiteCatalyst
5 12 (1.14%) Tridion
6 3 (0.29%) SAP Oil and Gas
7 2 (0.19%) Oracle CRM
Cloud Services
1 9 (0.86%) SaaS
2 5 (0.48%) MailChimp
3 4 (0.38%) Responsys
4 3 (0.29%) Cloud Computing
5 2 (0.19%) Basecamp
6 1 (0.095%) IaaS
Communications & Networking
1 28 (2.67%) Internet
2 12 (1.14%) Extranet
3 5 (0.48%) DNS
3 5 (0.48%) SMS
4 4 (0.38%) PPP
4 4 (0.38%) Intranet
5 3 (0.29%) GSM
6 2 (0.19%) FTP
7 1 (0.095%) HTTP
Database & Business Intelligence
1 51 (4.86%) MySQL
2 22 (2.10%) SQL Server
3 13 (1.24%) Data Mining
4 11 (1.05%) DB2
4 11 (1.05%) Relational Database
5 6 (0.57%) Big Data
5 6 (0.57%) MS Access
6 5 (0.48%) SQL Server 2012
7 4 (0.38%) QlikView
7 4 (0.38%) Cognos Impromptu
8 3 (0.29%) Data Warehouse
8 3 (0.29%) Crystal Reports
9 2 (0.19%) SQL Server Reporting Services
9 2 (0.19%) SQL Server Integration Services
9 2 (0.19%) SQL Server Analysis Services
9 2 (0.19%) Oracle BI EE
Development Applications
1 23 (2.19%) Git (software)
2 10 (0.95%) Dreamweaver
3 7 (0.67%) JIRA
4 4 (0.38%) Grunt
4 4 (0.38%) RequisitePro
5 3 (0.29%) Balsamiq Mockups
5 3 (0.29%) Axure RP
6 2 (0.19%) Visual Studio
7 1 (0.095%) Eclipse
General
1 894 (85.22%) Marketing
2 352 (33.56%) Advertising
3 177 (16.87%) Retail
4 111 (10.58%) Finance
5 25 (2.38%) Law
6 23 (2.19%) Publishing
7 19 (1.81%) Italian Language
8 18 (1.72%) German Language
9 16 (1.53%) Russian Language
9 16 (1.53%) Manufacturing
10 12 (1.14%) Games
11 11 (1.05%) Spanish Language
12 10 (0.95%) French Language
12 10 (0.95%) Automotive
13 9 (0.86%) Multimedia
13 9 (0.86%) Telecoms
14 8 (0.76%) Legal
15 6 (0.57%) Billing
15 6 (0.57%) Japanese Language
16 5 (0.48%) Banking
Job Titles
1 337 (32.13%) PPC Specialist
1 337 (32.13%) PPC Manager
1 337 (32.13%) PPC Analyst
1 337 (32.13%) PPC Executive
2 92 (8.77%) Marketing Manager
3 82 (7.82%) Marketing Executive
4 79 (7.53%) Analyst
5 69 (6.58%) Developer
6 66 (6.29%) Account Manager
7 54 (5.15%) E-Commerce Manager
8 51 (4.86%) Digital Marketing Executive
9 44 (4.19%) Digital Marketing Manager
10 36 (3.43%) SEO Manager
11 33 (3.15%) SEO Executive
12 29 (2.76%) Search Manager
13 28 (2.67%) Account Executive
13 28 (2.67%) Graduate
14 26 (2.48%) Web Developer
15 25 (2.38%) Senior Manager
16 23 (2.19%) Online Marketing Manager
Libraries, Frameworks & Software Standards
1 172 (16.40%) HTML
2 125 (11.92%) CSS
3 48 (4.58%) jQuery
4 39 (3.72%) HTML5
5 36 (3.43%) .NET
6 24 (2.29%) CSS3
7 22 (2.10%) ASP.NET
8 19 (1.81%) Flash
9 18 (1.72%) XHTML
10 17 (1.62%) XML
11 14 (1.33%) Razor View Engine
11 14 (1.33%) ASP.NET MVC
12 12 (1.14%) LAMP
13 9 (0.86%) CakePHP
13 9 (0.86%) ATL
13 9 (0.86%) Sass
14 7 (0.67%) GWT
15 6 (0.57%) RSS
16 5 (0.48%) Laravel
17 4 (0.38%) Semantic HTML
Miscellaneous
1 339 (32.32%) Analytical Skills
2 338 (32.22%) Social Media
3 76 (7.24%) Mathematics
4 70 (6.67%) User Experience
5 55 (5.24%) Statistics
6 47 (4.48%) Digital Media
7 41 (3.91%) Copywriting
8 38 (3.62%) Blog
9 36 (3.43%) Mobile App
10 35 (3.34%) New Media
11 26 (2.48%) Economics
12 20 (1.91%) Algorithms
12 20 (1.91%) Performance Metrics
13 12 (1.14%) Podcast
14 10 (0.95%) Graphic Design
15 7 (0.67%) FMCG
16 6 (0.57%) Computer Science
16 6 (0.57%) Data Protection Act
17 5 (0.48%) Social Network
17 5 (0.48%) Open Source
Operating Systems
1 5 (0.48%) Linux
2 2 (0.19%) Apple iOS
3 1 (0.095%) Windows
Processes & Methodologies
1 696 (66.35%) SEO
2 502 (47.86%) Analytics
3 475 (45.28%) Digital Marketing
4 314 (29.93%) E-Commerce
5 245 (23.36%) Online Marketing
6 158 (15.06%) Web Analytics
7 95 (9.06%) Email Marketing
8 81 (7.72%) Project Management
9 68 (6.48%) CRM
9 68 (6.48%) B2B
10 62 (5.91%) Web Marketing
11 57 (5.43%) Marketing Strategy
12 55 (5.24%) Time Management
13 54 (5.15%) Web Design
14 52 (4.96%) Content Management
14 52 (4.96%) Web Development
14 52 (4.96%) Performance Analysis
15 49 (4.67%) Competitor Analysis
15 49 (4.67%) Search Engine Marketing
16 45 (4.29%) Campaign Management
Programming Languages
1 90 (8.58%) JavaScript
2 81 (7.72%) PHP
3 45 (4.29%) SQL
4 17 (1.62%) Java
5 15 (1.43%) C#
6 12 (1.14%) VBA
6 12 (1.14%) PHP5
7 8 (0.76%) C
8 3 (0.29%) ActionScript
8 3 (0.29%) ActionScript 2.0
9 2 (0.19%) VB.NET
9 2 (0.19%) C++
9 2 (0.19%) T-SQL
10 1 (0.095%) VBScript
10 1 (0.095%) VB
10 1 (0.095%) ActionScript 3.0
10 1 (0.095%) R
Qualifications
1 224 (21.35%) Degree
2 3 (0.29%) HNC
2 3 (0.29%) HND
3 1 (0.095%) Microsoft Certification
3 1 (0.095%) Security Cleared
Quality Assurance & Compliance
1 2 (0.19%) QA
Vendors
1 461 (43.95%) Google
2 125 (11.92%) Facebook
3 100 (9.53%) Microsoft
4 86 (8.20%) Twitter
5 38 (3.62%) DoubleClick
6 37 (3.53%) Adobe
7 36 (3.43%) Coremetrics
8 29 (2.76%) Omniture
9 22 (2.10%) Yahoo!
10 14 (1.33%) Sony
11 7 (0.67%) Salesforce.com
11 7 (0.67%) Business Objects
11 7 (0.67%) HubSpot
12 6 (0.57%) Zend
13 5 (0.48%) SAP
14 4 (0.38%) Hitwise
15 3 (0.29%) Tableau
15 3 (0.29%) Marketo
15 3 (0.29%) ClickTale
16 2 (0.19%) TippingPoint
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