The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Social Media
Rank 105 97 80
Rank change year-on-year
-8 -17
Permanent jobs citing Social Media 2 3 6
As % of all permanent IT jobs located in Glasgow 0.14% 0.27% 0.65%
As % of the Miscellaneous category 0.51% 0.85% 2.33%
Number of salaries quoted 1 2 6
Average salary £42,500 £55,000 £37,500
Average salary % change year-on-year
-22.72% +46.66%
UK excluding London average salary £39,000 £32,500 £34,000
% change year-on-year
+20.00% -4.41%
Social Media
Scotland

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Glasgow region.

Miscellaneous Category
Glasgow
Permanent IT job ads with a match in the
Miscellaneous category
394 354 258
As % of all permanent IT jobs located in Glasgow 28.14% 31.55% 27.98%
Number of salaries quoted 233 213 135
Average salary £42,500 £45,000 £42,500
Average salary % change year-on-year
-5.55% +5.88%
90% offered a salary of more than £30,000 £30,000 £27,500
10% offered a salary of more than £62,500 £60,000 £62,500
UK excluding London average salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%

Social Media
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Glasgow region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Glasgow

Social Media
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Glasgow region.

Social Media Salary Trend in Glasgow

Social Media
Top 30 Related IT Skills in Glasgow

For the 6 months to 29 August 2014, IT jobs across the Glasgow region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 7 (58.33%) Marketing
2 6 (50.00%) Adobe
3 5 (41.67%) HTML
3 5 (41.67%) CSS
3 5 (41.67%) SEO
3 5 (41.67%) Degree
3 5 (41.67%) jQuery
4 4 (33.33%) Web Design
4 4 (33.33%) JavaScript
4 4 (33.33%) Responsive Web Design
5 3 (25.00%) Sass
5 3 (25.00%) LESS
5 3 (25.00%) Twitter Bootstrap
5 3 (25.00%) PHP
5 3 (25.00%) Dreamweaver
5 3 (25.00%) B2B
5 3 (25.00%) Photoshop
5 3 (25.00%) E-Commerce
5 3 (25.00%) CMS
5 3 (25.00%) Fireworks
5 3 (25.00%) WordPress
5 3 (25.00%) HTML5
5 3 (25.00%) CSS3
5 3 (25.00%) Facebook
5 3 (25.00%) Twitter
5 3 (25.00%) Drupal
5 3 (25.00%) Joomla!
5 3 (25.00%) Web 2.0
5 3 (25.00%) Ruby
6 2 (16.67%) E-business

Social Media
Top Related IT Skills in Glasgow by Category

For the 6 months to 29 August 2014, IT jobs across the Glasgow region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 3 (25.00%) CMS
1 3 (25.00%) Joomla!
1 3 (25.00%) Drupal
1 3 (25.00%) WordPress
2 2 (16.67%) Umbraco
Applications
1 3 (25.00%) Photoshop
1 3 (25.00%) Fireworks
2 1 (8.33%) Adobe Captivate
Communications & Networking
1 1 (8.33%) Softphone
Database & Business Intelligence
1 1 (8.33%) SQL Server
Development Applications
1 3 (25.00%) Dreamweaver
General
1 7 (58.33%) Marketing
2 1 (8.33%) Back Office
2 1 (8.33%) Telecoms
2 1 (8.33%) Finance
2 1 (8.33%) Advertising
2 1 (8.33%) Multimedia
Job Titles
1 4 (33.33%) Developer
1 4 (33.33%) Web Developer
2 3 (25.00%) Designer
2 3 (25.00%) Creative Web Developer
3 2 (16.67%) User Experience Designer
4 1 (8.33%) Graduate
4 1 (8.33%) Mobile Developer
4 1 (8.33%) Consultant
4 1 (8.33%) Business Consultant
4 1 (8.33%) Delivery Manager
4 1 (8.33%) Graduate Developer
4 1 (8.33%) Training Manager
4 1 (8.33%) Solutions Consultant
4 1 (8.33%) UI Designer
4 1 (8.33%) Graduate Web Developer
Libraries, Frameworks & Software Standards
1 5 (41.67%) HTML
1 5 (41.67%) CSS
1 5 (41.67%) jQuery
2 3 (25.00%) HTML5
2 3 (25.00%) CSS3
2 3 (25.00%) Sass
2 3 (25.00%) LESS
2 3 (25.00%) Twitter Bootstrap
3 2 (16.67%) EDI
4 1 (8.33%) Ajax
4 1 (8.33%) REST
4 1 (8.33%) SOAP
4 1 (8.33%) XHTML
4 1 (8.33%) .NET
4 1 (8.33%) ASP.NET
Miscellaneous
1 3 (25.00%) Web 2.0
2 1 (8.33%) Computer Science
2 1 (8.33%) Blog
2 1 (8.33%) Learning Management System
2 1 (8.33%) Visualisation
2 1 (8.33%) Digital Media
2 1 (8.33%) Mobile App
2 1 (8.33%) Handset
2 1 (8.33%) E-Learning
Processes & Methodologies
1 5 (41.67%) SEO
2 4 (33.33%) Web Design
2 4 (33.33%) Responsive Web Design
3 3 (25.00%) E-Commerce
3 3 (25.00%) B2B
4 2 (16.67%) Project Management
4 2 (16.67%) E-business
4 2 (16.67%) Pay per click
4 2 (16.67%) Digital Marketing
4 2 (16.67%) User Acceptance Testing
5 1 (8.33%) Market Research
5 1 (8.33%) Customer Engagement
5 1 (8.33%) Marketing Strategy
5 1 (8.33%) Web Development
5 1 (8.33%) Workforce Management Optimization
5 1 (8.33%) Master Data Management
5 1 (8.33%) Data Management
5 1 (8.33%) Stakeholder Management
Programming Languages
1 4 (33.33%) JavaScript
2 3 (25.00%) PHP
2 3 (25.00%) Ruby
Qualifications
1 5 (41.67%) Degree
Vendors
1 6 (50.00%) Adobe
2 3 (25.00%) Facebook
2 3 (25.00%) Twitter
3 1 (8.33%) Verint
3 1 (8.33%) Avaya
3 1 (8.33%) Microsoft