The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 26 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
26 Nov 2014
Same period 2013 Same period 2012
Social Media
Rank 95 93 76
Rank change year-on-year
-2 -17
Permanent jobs citing Social Media 4 3 5
As % of all permanent IT jobs located in Glasgow 0.39% 0.27% 0.54%
As % of the Miscellaneous category 1.15% 0.59% 1.55%
Number of salaries quoted 4 2 5
Average salary £22,500 £36,500 £19,500
Average salary % change year-on-year
-38.35% +87.17%
UK excluding London average salary £37,500 £34,000 £35,000
% change year-on-year
+10.29% -2.85%
Social Media
Scotland

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Glasgow region.

Miscellaneous Category
Glasgow
Permanent IT job ads with a match in the
Miscellaneous category
348 508 323
As % of all permanent IT jobs located in Glasgow 34.29% 46.18% 35.11%
Number of salaries quoted 237 290 222
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £28,500 £30,000 £27,500
10% offered a salary of more than £65,000 £50,000 £62,500
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Social Media
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Glasgow region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Glasgow

Social Media
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Glasgow region.

Social Media Salary Trend in Glasgow

Social Media
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Social Media across the Glasgow region over the 3 months to 26 November 2014.

Social Media Salary Histogram in Glasgow

Social Media
Top 30 Related IT Skills in Glasgow

For the 6 months to 26 November 2014, IT jobs across the Glasgow region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 4 (57.14%) Umbraco
2 3 (42.86%) Degree
2 3 (42.86%) Ajax
2 3 (42.86%) C#
2 3 (42.86%) HTML
2 3 (42.86%) JavaScript
2 3 (42.86%) .NET
2 3 (42.86%) SQL Server
2 3 (42.86%) ASP.NET
2 3 (42.86%) CSS
2 3 (42.86%) SOAP
2 3 (42.86%) XHTML
2 3 (42.86%) REST
2 3 (42.86%) Mobile App
2 3 (42.86%) jQuery
3 2 (28.57%) User Experience
3 2 (28.57%) Marketing
3 2 (28.57%) CMS
3 2 (28.57%) Adobe
4 1 (14.29%) Avaya
4 1 (14.29%) Pay per click
4 1 (14.29%) Agile Software Development
4 1 (14.29%) Multimedia
4 1 (14.29%) Workforce Management Optimization
4 1 (14.29%) Adobe Captivate
4 1 (14.29%) Computer Science
4 1 (14.29%) Blog
4 1 (14.29%) Learning Management System
4 1 (14.29%) Handset
4 1 (14.29%) Softphone

Social Media
Top Related IT Skills in Glasgow by Category

For the 6 months to 26 November 2014, IT jobs across the Glasgow region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 4 (57.14%) Umbraco
2 2 (28.57%) CMS
Applications
1 1 (14.29%) MS Project
1 1 (14.29%) MS Office
1 1 (14.29%) Adobe Captivate
1 1 (14.29%) Adobe Creative Suite
Communications & Networking
1 1 (14.29%) Softphone
Database & Business Intelligence
1 3 (42.86%) SQL Server
General
1 2 (28.57%) Marketing
2 1 (14.29%) Back Office
2 1 (14.29%) Telecoms
2 1 (14.29%) Multimedia
Job Titles
1 3 (42.86%) Graduate Developer
1 3 (42.86%) Graduate
1 3 (42.86%) Developer
2 2 (28.57%) Designer
3 1 (14.29%) Delivery Manager
3 1 (14.29%) Training Manager
3 1 (14.29%) UI Designer
3 1 (14.29%) Digital Producer
3 1 (14.29%) UX Designer
Libraries, Frameworks & Software Standards
1 3 (42.86%) HTML
1 3 (42.86%) .NET
1 3 (42.86%) ASP.NET
1 3 (42.86%) CSS
1 3 (42.86%) SOAP
1 3 (42.86%) XHTML
1 3 (42.86%) Ajax
1 3 (42.86%) jQuery
1 3 (42.86%) REST
Miscellaneous
1 3 (42.86%) Mobile App
2 2 (28.57%) User Experience
3 1 (14.29%) Handset
3 1 (14.29%) E-Learning
3 1 (14.29%) Computer Science
3 1 (14.29%) Blog
3 1 (14.29%) Learning Management System
Processes & Methodologies
1 1 (14.29%) E-Commerce
1 1 (14.29%) SEO
1 1 (14.29%) Web Design
1 1 (14.29%) Agile Software Development
1 1 (14.29%) Pay per click
1 1 (14.29%) Web Development
1 1 (14.29%) Workforce Management Optimization
1 1 (14.29%) Online Marketing
1 1 (14.29%) Responsive Web Design
1 1 (14.29%) Coaching
Programming Languages
1 3 (42.86%) C#
1 3 (42.86%) JavaScript
Qualifications
1 3 (42.86%) Degree
Vendors
1 2 (28.57%) Adobe
2 1 (14.29%) Avaya
2 1 (14.29%) Verint