The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Glasgow region. Included is a guide to the salaries offered in IT jobs that have cited Social Media over the 3 months to 24 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
24 Feb 2017
Same period 2016 Same period 2015
Social Media
Scotland / Glasgow
Rank 85 100 97
Rank change year-on-year
+15 -3
Permanent jobs citing Social Media 3 6 4
As % of all permanent IT jobs located in Glasgow 0.33% 0.44% 0.34%
As % of the Miscellaneous category 0.85% 1.16% 0.93%
Number of salaries quoted 1 6 4
Median salary £31,500 £40,000 £35,000
Median salary % change year-on-year
-21.25% +14.28%
UK excluding London median salary £32,500 £40,000 £37,500
% change year-on-year
-18.75% +6.66%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Glasgow region.

Miscellaneous Category
Glasgow
Permanent IT job ads with a match in the
Miscellaneous category
355 517 431
As % of all permanent IT jobs located in Glasgow 38.88% 37.96% 37.06%
Number of salaries quoted 238 255 291
Median salary £45,000 £40,000 £45,000
Median salary % change year-on-year
+12.50% -11.11%
90% offered a salary of more than £29,000 £30,000 £28,750
10% offered a salary of more than £58,750 £62,500 £57,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Social Media
Jobs Demand Trend in Glasgow

The demand trend of job ads across the Glasgow region citing Social Media as a proportion of all IT jobs with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Glasgow

Social Media
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Glasgow region.

Social Media Salary Trend in Glasgow

Social Media
Top 30 Related IT Skills in Glasgow

For the 6 months to 24 February 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Social Media.

1 4 (66.67%) Java
1 4 (66.67%) SEO
1 4 (66.67%) Pay per click
1 4 (66.67%) Web Analytics
1 4 (66.67%) Analytics
2 3 (50.00%) Enterprise Software
2 3 (50.00%) Data Management
2 3 (50.00%) Content Management
2 3 (50.00%) Analytical Skills
2 3 (50.00%) Smartphone
2 3 (50.00%) Finance
2 3 (50.00%) Internet
3 2 (33.33%) PHP
3 2 (33.33%) MySQL
3 2 (33.33%) Web Development
4 1 (16.67%) Open Source Development
4 1 (16.67%) HTML
4 1 (16.67%) Mobile First
4 1 (16.67%) Software Engineering
4 1 (16.67%) Coaching
4 1 (16.67%) Degree
4 1 (16.67%) Computer Science
4 1 (16.67%) Performance Management
4 1 (16.67%) Magento
4 1 (16.67%) Open Source
4 1 (16.67%) Bash Shell
4 1 (16.67%) Information Architecture
4 1 (16.67%) NoSQL
4 1 (16.67%) Weka
4 1 (16.67%) R

Social Media
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (16.67%) Weka
Business Applications
1 1 (16.67%) Magento
Communications & Networking
1 3 (50.00%) Internet
Database & Business Intelligence
1 2 (33.33%) MySQL
2 1 (16.67%) Big Data
2 1 (16.67%) GIS
2 1 (16.67%) NoSQL
2 1 (16.67%) PostgreSQL
General
1 3 (50.00%) Finance
Job Titles
1 3 (50.00%) Development Manager
2 2 (33.33%) Digital Development Manager
3 1 (16.67%) Analyst
3 1 (16.67%) Big Data Analyst
3 1 (16.67%) Data Analyst
3 1 (16.67%) Developer
3 1 (16.67%) E-Commerce Developer
3 1 (16.67%) E-Commerce Web Developer
3 1 (16.67%) Full Stack Web Developer
3 1 (16.67%) Java Development Manager
3 1 (16.67%) Magento Developer
3 1 (16.67%) Research Analyst
3 1 (16.67%) Web Developer
Libraries, Frameworks & Software Standards
1 1 (16.67%) CSS
1 1 (16.67%) HTML
Miscellaneous
1 3 (50.00%) Analytical Skills
1 3 (50.00%) Enterprise Software
1 3 (50.00%) Smartphone
2 1 (16.67%) Computer Science
Processes & Methodologies
1 4 (66.67%) Analytics
1 4 (66.67%) Pay per click
1 4 (66.67%) SEO
1 4 (66.67%) Web Analytics
2 3 (50.00%) Content Management
2 3 (50.00%) Data Management
3 2 (33.33%) Web Development
4 1 (16.67%) Coaching
4 1 (16.67%) E-Commerce
4 1 (16.67%) Information Architecture
4 1 (16.67%) Mobile First
4 1 (16.67%) Open Source
4 1 (16.67%) Open Source Development
4 1 (16.67%) Performance Management
4 1 (16.67%) Software Engineering
4 1 (16.67%) Stakeholder Management
Programming Languages
1 4 (66.67%) Java
2 2 (33.33%) PHP
3 1 (16.67%) Bash Shell
3 1 (16.67%) JavaScript
3 1 (16.67%) Perl
3 1 (16.67%) Python
3 1 (16.67%) R
Qualifications
1 1 (16.67%) Degree
Vendors
1 1 (16.67%) RapidMiner