The first table below looks at the prevalence of the term Social Media in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 22 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category for the Glasgow region.

Location
3 months to
22 Jul 2014
Same period 2013 Same period 2012
Social Media
Rank 106 94 82
Rank change year-on-year
-12 -12
Permanent jobs citing Social Media 4 3 7
As % of all permanent IT jobs located in Glasgow 0.29% 0.24% 0.77%
As % of the Miscellaneous category 0.97% 0.75% 2.59%
Number of salaries quoted 2 2 5
Average salary £40,000 £51,250 £42,500
Average salary % change year-on-year
-21.95% +20.58%
UK excluding London average salary £37,500 £32,500 £34,000
% change year-on-year
+15.38% -4.41%
Miscellaneous Category
Glasgow
Permanent IT job ads with a match in the
Miscellaneous category
414 401 270
As % of all permanent IT jobs located in Glasgow 30.13% 32.63% 29.83%
Number of salaries quoted 242 269 159
Average salary £45,000 £42,500 £35,000
Average salary % change year-on-year
+5.88% +21.42%
90% offered a salary of more than £31,950 £30,000 £25,000
10% offered a salary of more than £60,000 £59,000 £55,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%
Social Media
Scotland

Social Media
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Glasgow region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Glasgow

Social Media
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Glasgow region.

Social Media Salary Trend in Glasgow

Social Media
Top 30 Related IT Skills in Glasgow

For the 6 months to 22 July 2014, IT jobs across the Glasgow region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 12 (54.55%) Marketing
2 10 (45.45%) SEO
2 10 (45.45%) HTML
2 10 (45.45%) CSS
2 10 (45.45%) jQuery
3 9 (40.91%) JavaScript
3 9 (40.91%) Degree
4 8 (36.36%) PHP
4 8 (36.36%) E-Commerce
4 8 (36.36%) Facebook
4 8 (36.36%) Twitter
4 8 (36.36%) Twitter Bootstrap
5 7 (31.82%) B2B
5 7 (31.82%) Pay per click
5 7 (31.82%) CMS
6 6 (27.27%) Advertising
6 6 (27.27%) Google
6 6 (27.27%) Project Management
6 6 (27.27%) E-business
6 6 (27.27%) EDI
6 6 (27.27%) User Acceptance Testing
6 6 (27.27%) Digital Marketing
7 5 (22.73%) nginx
7 5 (22.73%) Amazon EC2
7 5 (22.73%) Amazon S3
7 5 (22.73%) Unit Testing
7 5 (22.73%) Android
7 5 (22.73%) Capistrano
7 5 (22.73%) BDD
7 5 (22.73%) MongoDB

Social Media
Top Related IT Skills in Glasgow by Category

For the 6 months to 22 July 2014, IT jobs across the Glasgow region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 7 (31.82%) CMS
2 5 (22.73%) nginx
2 5 (22.73%) Apache Solr
2 5 (22.73%) Facebook Platform
2 5 (22.73%) Elasticsearch
3 3 (13.64%) WordPress
3 3 (13.64%) Joomla!
3 3 (13.64%) Drupal
4 2 (9.09%) Umbraco
5 1 (4.55%) SharePoint
Applications
1 3 (13.64%) Fireworks
1 3 (13.64%) Photoshop
2 1 (4.55%) MS Excel
Business Applications
1 1 (4.55%) Google Analytics
Cloud Services
1 5 (22.73%) Amazon EC2
1 5 (22.73%) Amazon S3
2 3 (13.64%) SaaS
Database & Business Intelligence
1 5 (22.73%) MongoDB
1 5 (22.73%) NoSQL
1 5 (22.73%) Hadoop
1 5 (22.73%) Redis
2 3 (13.64%) MySQL
3 2 (9.09%) SQL Server
4 1 (4.55%) SQL Server 2012
4 1 (4.55%) Relational Database
Development Applications
1 5 (22.73%) PHPUnit
1 5 (22.73%) Jenkins
1 5 (22.73%) Behat
2 3 (13.64%) Dreamweaver
General
1 12 (54.55%) Marketing
2 6 (27.27%) Advertising
3 1 (4.55%) Finance
3 1 (4.55%) Retail
Job Titles
1 6 (27.27%) Developer
1 6 (27.27%) Web Developer
2 3 (13.64%) Creative Web Developer
2 3 (13.64%) Designer
2 3 (13.64%) Software Engineer
3 2 (9.09%) User Experience Designer
4 1 (4.55%) Graduate Web Developer
4 1 (4.55%) Mobile Developer
4 1 (4.55%) Graduate
4 1 (4.55%) Business Analyst
4 1 (4.55%) Consultant
4 1 (4.55%) Analyst
4 1 (4.55%) Business Systems Analyst
4 1 (4.55%) Systems Analyst
4 1 (4.55%) Solutions Consultant
4 1 (4.55%) UI Designer
4 1 (4.55%) Business Consultant
4 1 (4.55%) Graduate Developer
4 1 (4.55%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 10 (45.45%) HTML
1 10 (45.45%) CSS
1 10 (45.45%) jQuery
2 8 (36.36%) Twitter Bootstrap
3 6 (27.27%) EDI
4 5 (22.73%) RabbitMQ
4 5 (22.73%) Yii
4 5 (22.73%) Laravel
4 5 (22.73%) Ember.js
4 5 (22.73%) AngularJS
4 5 (22.73%) Backbone.js
4 5 (22.73%) ZeroMQ
4 5 (22.73%) Symfony
4 5 (22.73%) LAMP
5 3 (13.64%) CSS3
5 3 (13.64%) Sass
5 3 (13.64%) LESS
5 3 (13.64%) HTML5
6 2 (9.09%) .NET
7 1 (4.55%) REST
Miscellaneous
1 3 (13.64%) Mobile App
1 3 (13.64%) Web 2.0
2 2 (9.09%) Open Source
2 2 (9.09%) Visualisation
3 1 (4.55%) Digital Media
3 1 (4.55%) Management Information System
3 1 (4.55%) Computer Science
Operating Systems
1 5 (22.73%) Android
1 5 (22.73%) Apple iOS
1 5 (22.73%) Linux
Processes & Methodologies
1 10 (45.45%) SEO
2 8 (36.36%) E-Commerce
3 7 (31.82%) B2B
3 7 (31.82%) Pay per click
4 6 (27.27%) Project Management
4 6 (27.27%) E-business
4 6 (27.27%) User Acceptance Testing
4 6 (27.27%) Digital Marketing
5 5 (22.73%) Unit Testing
5 5 (22.73%) BDD
5 5 (22.73%) OO PHP
5 5 (22.73%) OO
5 5 (22.73%) Software Engineering
6 4 (18.18%) Web Design
6 4 (18.18%) Responsive Web Design
7 2 (9.09%) Analytics
8 1 (4.55%) Master Data Management
8 1 (4.55%) Marketing Strategy
8 1 (4.55%) Image Processing
8 1 (4.55%) Market Research
Programming Languages
1 9 (40.91%) JavaScript
2 8 (36.36%) PHP
3 5 (22.73%) Bash Shell
4 3 (13.64%) Ruby
Qualifications
1 9 (40.91%) Degree
Systems Management
1 5 (22.73%) Capistrano
Vendors
1 8 (36.36%) Facebook
1 8 (36.36%) Twitter
2 6 (27.27%) Google
3 5 (22.73%) Adobe
3 5 (22.73%) Zend
4 3 (13.64%) Microsoft