The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Glasgow region. Included is a guide to the salaries offered in IT jobs that have cited Social Media over the 3 months to 2 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
2 May 2016
Same period 2015 Same period 2014
Social Media
Rank 107 101 94
Rank change year-on-year
-6 -7
Permanent jobs citing Social Media 2 7 18
As % of all permanent IT jobs located in Glasgow 0.16% 0.56% 1.25%
As % of the Miscellaneous category 0.42% 1.43% 3.39%
Number of salaries quoted 2 6 5
Median salary £35,250 £35,000 £21,000
Median salary % change year-on-year
+0.71% +66.66%
90% offered a salary of more than £31,450 £35,000 £20,000
10% offered a salary of more than £39,050 £42,500 £29,500
UK excluding London median salary £37,500 £37,500 £37,000
% change year-on-year
- +1.35%
Social Media
Scotland

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Glasgow region.

Miscellaneous Category
Glasgow
Permanent IT job ads with a match in the
Miscellaneous category
471 489 531
As % of all permanent IT jobs located in Glasgow 37.80% 38.84% 36.88%
Number of salaries quoted 235 315 334
Median salary £38,500 £45,000 £45,000
Median salary % change year-on-year
-14.44% -
90% offered a salary of more than £26,500 £30,000 £28,500
10% offered a salary of more than £60,000 £62,500 £65,000
UK excluding London median salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Social Media
Jobs Demand Trend in Glasgow

The demand trend of job ads across the Glasgow region citing Social Media as a proportion of all IT jobs with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Glasgow

Social Media
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Glasgow region.

Social Media Salary Trend in Glasgow

Social Media
Top 30 Related IT Skills in Glasgow

For the 6 months to 2 May 2016, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Social Media.

1 8 (72.73%) Google
2 6 (54.55%) Agile Software Development
3 5 (45.45%) TDD
3 5 (45.45%) Banking
3 5 (45.45%) Ruby
3 5 (45.45%) Yahoo!
3 5 (45.45%) Marketing
3 5 (45.45%) WCF
3 5 (45.45%) Git (software)
3 5 (45.45%) RESTful
3 5 (45.45%) C#
3 5 (45.45%) .NET
3 5 (45.45%) SQL Server
3 5 (45.45%) ASP.NET
3 5 (45.45%) OO
3 5 (45.45%) Apple
3 5 (45.45%) Sony
3 5 (45.45%) MVC
3 5 (45.45%) BBC
3 5 (45.45%) BDD
3 5 (45.45%) NoSQL
3 5 (45.45%) Node.js
3 5 (45.45%) Facebook
3 5 (45.45%) Web Application Development
3 5 (45.45%) ASP.NET MVC
3 5 (45.45%) ASP.NET Web API
3 5 (45.45%) SQL Server 2014
3 5 (45.45%) ASP.NET MVC 5
4 4 (36.36%) Analytics
4 4 (36.36%) SEO

Social Media
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (45.45%) Node.js
Cloud Services
1 3 (27.27%) AdWords
1 3 (27.27%) Google Analytics
Database & Business Intelligence
1 5 (45.45%) NoSQL
1 5 (45.45%) SQL Server
1 5 (45.45%) SQL Server 2014
Development Applications
1 5 (45.45%) Git (software)
General
1 5 (45.45%) Banking
1 5 (45.45%) Marketing
2 1 (9.09%) Advertising
2 1 (9.09%) Finance
2 1 (9.09%) Legal
Job Titles
1 5 (45.45%) .NET Developer
1 5 (45.45%) Developer
1 5 (45.45%) Social Media Developer
2 2 (18.18%) Social Media Manager
3 1 (9.09%) Account Manager
3 1 (9.09%) Digital Account Manager
3 1 (9.09%) Digital Project Manager
3 1 (9.09%) Head of Search
3 1 (9.09%) Marketing Director
3 1 (9.09%) Project Manager
3 1 (9.09%) SEO Expert
Libraries, Frameworks & Software Standards
1 5 (45.45%) .NET
1 5 (45.45%) ASP.NET
1 5 (45.45%) ASP.NET MVC
1 5 (45.45%) ASP.NET MVC 5
1 5 (45.45%) ASP.NET Web API
1 5 (45.45%) RESTful
1 5 (45.45%) WCF
Miscellaneous
1 5 (45.45%) BBC
2 2 (18.18%) Analytical Skills
3 1 (9.09%) Copywriting
3 1 (9.09%) User Experience
Processes & Methodologies
1 6 (54.55%) Agile Software Development
2 5 (45.45%) BDD
2 5 (45.45%) MVC
2 5 (45.45%) OO
2 5 (45.45%) TDD
2 5 (45.45%) Web Application Development
3 4 (36.36%) Analytics
3 4 (36.36%) Pay per click
3 4 (36.36%) SEO
4 3 (27.27%) Digital Marketing
5 2 (18.18%) Online Marketing
6 1 (9.09%) Campaign Analysis
6 1 (9.09%) Competitor Analysis
6 1 (9.09%) Digital Analytics
6 1 (9.09%) Email Marketing
6 1 (9.09%) People Management
6 1 (9.09%) Project Management
6 1 (9.09%) Web Design
Programming Languages
1 5 (45.45%) C#
1 5 (45.45%) Ruby
Vendors
1 8 (72.73%) Google
2 5 (45.45%) Apple
2 5 (45.45%) Facebook
2 5 (45.45%) Sony
2 5 (45.45%) Yahoo!
3 1 (9.09%) Omniture