The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Social Media
Rank 101 110 98
Rank change year-on-year
+9 -12
Permanent jobs citing Social Media 1 4 4
As % of all permanent IT jobs located in Glasgow 0.083% 0.29% 0.33%
As % of the Miscellaneous category 0.24% 0.77% 0.81%
Number of salaries quoted 1 2 3
Average salary £37,500 £40,000 £55,000
Average salary % change year-on-year
-6.25% -27.27%
UK excluding London average salary £37,500 £37,500 £32,500
% change year-on-year
- +15.38%
Social Media
Scotland

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Glasgow region.

Miscellaneous Category
Glasgow
Permanent IT job ads with a match in the
Miscellaneous category
423 521 494
As % of all permanent IT jobs located in Glasgow 35.22% 37.32% 40.16%
Number of salaries quoted 284 347 320
Average salary £42,500 £42,500 £43,000
Average salary % change year-on-year
- -1.16%
90% offered a salary of more than £29,850 £30,000 £30,000
10% offered a salary of more than £60,000 £62,500 £61,500
UK excluding London average salary £40,000 £40,000 £40,000

Social Media
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Glasgow region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Glasgow

Social Media
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Glasgow region.

Social Media Salary Trend in Glasgow

Social Media
Top 30 Related IT Skills in Glasgow

For the 6 months to 31 July 2015, IT jobs across the Glasgow region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 7 (87.50%) Marketing
2 5 (62.50%) Email Marketing
3 4 (50.00%) Change Management
3 4 (50.00%) CMS
3 4 (50.00%) HTML
3 4 (50.00%) JavaScript
3 4 (50.00%) Oracle
3 4 (50.00%) CSS
3 4 (50.00%) Customer Engagement
3 4 (50.00%) Web Marketing
3 4 (50.00%) jQuery
3 4 (50.00%) Network Security
3 4 (50.00%) WordPress
3 4 (50.00%) Ajax
3 4 (50.00%) Web Development
3 4 (50.00%) HTML5
3 4 (50.00%) Web Application Development
3 4 (50.00%) CSS3
3 4 (50.00%) Relational Database
4 3 (37.50%) Analytics
4 3 (37.50%) Digital Marketing
5 2 (25.00%) Google Analytics
5 2 (25.00%) Degree
5 2 (25.00%) Google
5 2 (25.00%) Pay per click
5 2 (25.00%) CRM
5 2 (25.00%) SEO
5 2 (25.00%) Advertising
6 1 (12.50%) Objective-C
6 1 (12.50%) Retail

Social Media
Top Related IT Skills in Glasgow by Category

For the 6 months to 31 July 2015, IT jobs across the Glasgow region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 4 (50.00%) CMS
1 4 (50.00%) WordPress
Cloud Services
1 2 (25.00%) Google Analytics
Communications & Networking
1 4 (50.00%) Network Security
2 1 (12.50%) SMS
Database & Business Intelligence
1 4 (50.00%) Relational Database
General
1 7 (87.50%) Marketing
2 2 (25.00%) Advertising
3 1 (12.50%) Retail
Job Titles
1 5 (62.50%) Developer
2 4 (50.00%) Web Developer
2 4 (50.00%) Coordinator
3 1 (12.50%) Marketing Manager
3 1 (12.50%) Digital Marketing Manager
3 1 (12.50%) iOS Developer
Libraries, Frameworks & Software Standards
1 4 (50.00%) HTML
1 4 (50.00%) CSS
1 4 (50.00%) Ajax
1 4 (50.00%) jQuery
1 4 (50.00%) HTML5
1 4 (50.00%) CSS3
2 1 (12.50%) iOS SDK
2 1 (12.50%) iPhone SDK
2 1 (12.50%) SOAP
2 1 (12.50%) Web Services
Miscellaneous
1 1 (12.50%) N-Tier
1 1 (12.50%) Blog
1 1 (12.50%) iPhone
1 1 (12.50%) Mobile App
1 1 (12.50%) Analytical Skills
Operating Systems
1 1 (12.50%) Android
1 1 (12.50%) Apple iOS
Processes & Methodologies
1 5 (62.50%) Email Marketing
2 4 (50.00%) Web Application Development
2 4 (50.00%) Customer Engagement
2 4 (50.00%) Web Marketing
2 4 (50.00%) Change Management
2 4 (50.00%) Web Development
3 3 (37.50%) Analytics
3 3 (37.50%) Digital Marketing
4 2 (25.00%) CRM
4 2 (25.00%) SEO
4 2 (25.00%) Pay per click
5 1 (12.50%) Technical Architecture
5 1 (12.50%) E-Commerce
5 1 (12.50%) Data Modelling
5 1 (12.50%) OO
5 1 (12.50%) iOS Development
5 1 (12.50%) Marketing Strategy
5 1 (12.50%) Social Media Marketing
Programming Languages
1 4 (50.00%) JavaScript
2 1 (12.50%) Objective-C
Qualifications
1 2 (25.00%) Degree
Vendors
1 4 (50.00%) Oracle
2 2 (25.00%) Google
3 1 (12.50%) Apple
Glasgow, Lanarkshire
HAYS INFORMATION TECHNOLOGY
Salary: £50000.00 - £70000.00 per annum
Posted: 4 days ago