The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Glasgow region. Included is a guide to the salaries offered in IT jobs that have cited Social Media over the 3 months to 30 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Sep 2016
Same period 2015 Same period 2014
Social Media
Rank 84 102 105
Rank change year-on-year
+18 +3
Permanent jobs citing Social Media 5 8 3
As % of all permanent IT jobs located in Glasgow 0.48% 0.61% 0.23%
As % of the Miscellaneous category 1.34% 1.45% 0.60%
Number of salaries quoted 4 7 2
Median salary £41,250 £40,000 £32,500
Median salary % change year-on-year
+3.12% +23.07%
90% offered a salary of more than £29,750 £40,000 £24,500
10% offered a salary of more than £51,000 £40,000 £40,500
UK excluding London median salary £35,000 £32,500 £40,000
% change year-on-year
+7.69% -18.75%
Social Media
Scotland

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Glasgow region.

Miscellaneous Category
Glasgow
Permanent IT job ads with a match in the
Miscellaneous category
374 552 502
As % of all permanent IT jobs located in Glasgow 36.21% 41.91% 38.09%
Number of salaries quoted 175 346 321
Median salary £40,000 £45,000 £42,500
Median salary % change year-on-year
-11.11% +5.88%
90% offered a salary of more than £27,750 £30,000 £30,000
10% offered a salary of more than £55,000 £62,500 £62,500
UK excluding London median salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Social Media
Jobs Demand Trend in Glasgow

The demand trend of job ads across the Glasgow region citing Social Media as a proportion of all IT jobs with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Glasgow

Social Media
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Glasgow region.

Social Media Salary Trend in Glasgow

Social Media
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Social Media across the Glasgow region over the 3 months to 30 September 2016.

Social Media Salary Histogram in Glasgow

Social Media
Top 30 Related IT Skills in Glasgow

For the 6 months to 30 September 2016, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Social Media.

1 8 (72.73%) Marketing
2 5 (45.45%) SEO
2 5 (45.45%) WordPress
2 5 (45.45%) Pay per click
3 4 (36.36%) Facebook
3 4 (36.36%) Pardot
3 4 (36.36%) Copywriting
3 4 (36.36%) Digital Marketing
3 4 (36.36%) Analytics
3 4 (36.36%) B2B
3 4 (36.36%) Adobe
3 4 (36.36%) Salesforce.com
3 4 (36.36%) Data Management
4 3 (27.27%) Adobe Illustrator
4 3 (27.27%) InDesign
4 3 (27.27%) Degree
4 3 (27.27%) Telecoms
4 3 (27.27%) Photoshop
4 3 (27.27%) Advertising
4 3 (27.27%) Blog
4 3 (27.27%) Twitter
4 3 (27.27%) User Experience
4 3 (27.27%) Analytical Skills
4 3 (27.27%) Hootsuite
5 2 (18.18%) Line Management
5 2 (18.18%) Email Marketing
5 2 (18.18%) Stakeholder Management
5 2 (18.18%) Finance
5 2 (18.18%) Java
5 2 (18.18%) Project Management

Social Media
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (45.45%) WordPress
Applications
1 3 (27.27%) Adobe Illustrator
1 3 (27.27%) InDesign
1 3 (27.27%) Photoshop
Cloud Services
1 1 (9.09%) AdWords
Communications & Networking
1 1 (9.09%) Internet
1 1 (9.09%) Peer-to-Peer Networking
General
1 8 (72.73%) Marketing
2 3 (27.27%) Advertising
2 3 (27.27%) Telecoms
3 2 (18.18%) Banking
3 2 (18.18%) Finance
4 1 (9.09%) Legal
4 1 (9.09%) Publishing
Job Titles
1 4 (36.36%) Marketing Manager
2 2 (18.18%) Development Manager
2 2 (18.18%) Digital Project Manager
2 2 (18.18%) Project Manager
3 1 (9.09%) Campaign Executive
3 1 (9.09%) Campaign Manager
3 1 (9.09%) Digital Development Manager
3 1 (9.09%) IT Manager
3 1 (9.09%) Java Development Manager
3 1 (9.09%) Marketing Campaign Manager
3 1 (9.09%) Marketing Executive
3 1 (9.09%) PPC Specialist
3 1 (9.09%) Product Manager
3 1 (9.09%) SEO Specialist
3 1 (9.09%) Social Media Manager
Miscellaneous
1 4 (36.36%) Copywriting
2 3 (27.27%) Analytical Skills
2 3 (27.27%) Blog
2 3 (27.27%) User Experience
3 1 (9.09%) Enterprise Software
3 1 (9.09%) Smartphone
Operating Systems
1 1 (9.09%) Android
1 1 (9.09%) Apple iOS
1 1 (9.09%) Windows
Processes & Methodologies
1 5 (45.45%) Pay per click
1 5 (45.45%) SEO
2 4 (36.36%) Analytics
2 4 (36.36%) B2B
2 4 (36.36%) Data Management
2 4 (36.36%) Digital Marketing
3 2 (18.18%) Email Marketing
3 2 (18.18%) Line Management
3 2 (18.18%) Project Management
3 2 (18.18%) Stakeholder Management
3 2 (18.18%) Web Analytics
4 1 (9.09%) Agile Software Development
4 1 (9.09%) Android Development
4 1 (9.09%) Campaign Analysis
4 1 (9.09%) Coaching
4 1 (9.09%) Digital Analytics
4 1 (9.09%) Information Architecture
4 1 (9.09%) Performance Management
4 1 (9.09%) Scrum
4 1 (9.09%) Time Management
Programming Languages
1 2 (18.18%) Java
Qualifications
1 3 (27.27%) Degree
Vendors
1 4 (36.36%) Adobe
1 4 (36.36%) Facebook
1 4 (36.36%) Pardot
1 4 (36.36%) Salesforce.com
2 3 (27.27%) Hootsuite
2 3 (27.27%) Twitter
3 1 (9.09%) Google