The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Glasgow region. Included is a guide to the salaries offered in IT jobs that have cited Social Media over the 3 months to 22 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
22 Jan 2017
Same period 2016 Same period 2015
Social Media
Scotland / Glasgow
Rank 80 97 95
Rank change year-on-year
+17 -2
Permanent jobs citing Social Media 4 11 1
As % of all permanent IT jobs located in Glasgow 0.45% 0.82% 0.094%
As % of the Miscellaneous category 1.10% 1.87% 0.25%
Number of salaries quoted 2 11 1
Median salary £32,500 £40,000 £22,500
Median salary % change year-on-year
-18.75% +77.77%
UK excluding London median salary £32,500 £37,500 £37,500
% change year-on-year
-13.33% -

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Glasgow region.

Miscellaneous Category
Glasgow
Permanent IT job ads with a match in the
Miscellaneous category
364 589 399
As % of all permanent IT jobs located in Glasgow 40.76% 43.79% 37.64%
Number of salaries quoted 231 301 270
Median salary £45,000 £40,000 £42,500
Median salary % change year-on-year
+12.50% -5.88%
90% offered a salary of more than £31,350 £30,000 £30,000
10% offered a salary of more than £58,250 £62,500 £56,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Social Media
Jobs Demand Trend in Glasgow

The demand trend of job ads across the Glasgow region citing Social Media as a proportion of all IT jobs with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Glasgow

Social Media
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Glasgow region.

Social Media Salary Trend in Glasgow

Social Media
Top 30 Related IT Skills in Glasgow

For the 6 months to 22 January 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Social Media.

1 5 (62.50%) Analytics
2 4 (50.00%) Data Management
2 4 (50.00%) Web Analytics
2 4 (50.00%) Pay per click
2 4 (50.00%) Java
2 4 (50.00%) SEO
3 3 (37.50%) Finance
3 3 (37.50%) Content Management
3 3 (37.50%) Internet
3 3 (37.50%) Enterprise Software
3 3 (37.50%) Analytical Skills
3 3 (37.50%) Smartphone
4 2 (25.00%) Marketing
4 2 (25.00%) Web Development
4 2 (25.00%) Degree
4 2 (25.00%) WordPress
4 2 (25.00%) PHP
4 2 (25.00%) MySQL
4 2 (25.00%) Stakeholder Management
5 1 (12.50%) PostgreSQL
5 1 (12.50%) Scrum
5 1 (12.50%) Adobe Illustrator
5 1 (12.50%) InDesign
5 1 (12.50%) Agile Software Development
5 1 (12.50%) Software Engineering
5 1 (12.50%) Business Analysis
5 1 (12.50%) Strategic Planning
5 1 (12.50%) Advertising
5 1 (12.50%) Publishing
5 1 (12.50%) Photoshop

Social Media
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (25.00%) WordPress
Applications
1 1 (12.50%) Adobe Illustrator
1 1 (12.50%) InDesign
1 1 (12.50%) Photoshop
1 1 (12.50%) Weka
Business Applications
1 1 (12.50%) Magento
Communications & Networking
1 3 (37.50%) Internet
2 1 (12.50%) Peer-to-Peer Networking
Database & Business Intelligence
1 2 (25.00%) MySQL
2 1 (12.50%) Big Data
2 1 (12.50%) GIS
2 1 (12.50%) NoSQL
2 1 (12.50%) PostgreSQL
General
1 3 (37.50%) Finance
2 2 (25.00%) Marketing
3 1 (12.50%) Advertising
3 1 (12.50%) Publishing
3 1 (12.50%) Telecoms
Job Titles
1 3 (37.50%) Development Manager
2 2 (25.00%) Digital Development Manager
3 1 (12.50%) Analyst
3 1 (12.50%) Big Data Analyst
3 1 (12.50%) Data Analyst
3 1 (12.50%) Developer
3 1 (12.50%) E-Commerce Developer
3 1 (12.50%) E-Commerce Web Developer
3 1 (12.50%) Full Stack Web Developer
3 1 (12.50%) Java Development Manager
3 1 (12.50%) Magento Developer
3 1 (12.50%) Marketing Manager
3 1 (12.50%) Product Manager
3 1 (12.50%) Research Analyst
3 1 (12.50%) Web Developer
Libraries, Frameworks & Software Standards
1 1 (12.50%) CSS
1 1 (12.50%) HTML
Miscellaneous
1 3 (37.50%) Analytical Skills
1 3 (37.50%) Enterprise Software
1 3 (37.50%) Smartphone
2 1 (12.50%) Blog
2 1 (12.50%) Computer Science
2 1 (12.50%) Copywriting
2 1 (12.50%) User Experience
Operating Systems
1 1 (12.50%) Android
1 1 (12.50%) Apple iOS
1 1 (12.50%) Windows
Processes & Methodologies
1 5 (62.50%) Analytics
2 4 (50.00%) Data Management
2 4 (50.00%) Pay per click
2 4 (50.00%) SEO
2 4 (50.00%) Web Analytics
3 3 (37.50%) Content Management
4 2 (25.00%) Stakeholder Management
4 2 (25.00%) Web Development
5 1 (12.50%) Agile Software Development
5 1 (12.50%) B2B
5 1 (12.50%) Business Analysis
5 1 (12.50%) Digital Marketing
5 1 (12.50%) E-Commerce
5 1 (12.50%) Information Architecture
5 1 (12.50%) Open Source
5 1 (12.50%) Performance Management
5 1 (12.50%) Scrum
5 1 (12.50%) Software Engineering
5 1 (12.50%) Strategic Planning
5 1 (12.50%) Time Management
Programming Languages
1 4 (50.00%) Java
2 2 (25.00%) PHP
3 1 (12.50%) Bash Shell
3 1 (12.50%) JavaScript
3 1 (12.50%) Perl
3 1 (12.50%) Python
3 1 (12.50%) R
Qualifications
1 2 (25.00%) Degree
Vendors
1 1 (12.50%) Adobe
1 1 (12.50%) Facebook
1 1 (12.50%) Hootsuite
1 1 (12.50%) Pardot
1 1 (12.50%) RapidMiner
1 1 (12.50%) Salesforce.com
1 1 (12.50%) Twitter