The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Glasgow region. Included is a guide to the salaries offered in IT jobs that have cited Social Media over the 3 months to 28 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Jul 2016
Same period 2015 Same period 2014
Social Media
Rank 101 100 111
Rank change year-on-year
-1 +11
Permanent jobs citing Social Media 6 1 4
As % of all permanent IT jobs located in Glasgow 0.47% 0.084% 0.28%
As % of the Miscellaneous category 1.03% 0.23% 0.74%
Number of salaries quoted 5 1 2
Median salary £32,500 £37,500 £40,000
Median salary % change year-on-year
-13.33% -6.25%
UK excluding London median salary £32,500 £37,500 £37,500
% change year-on-year
-13.33% -
Social Media
Scotland

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Glasgow region.

Miscellaneous Category
Glasgow
Permanent IT job ads with a match in the
Miscellaneous category
581 440 540
As % of all permanent IT jobs located in Glasgow 45.14% 36.76% 37.84%
Number of salaries quoted 227 289 362
Median salary £40,000 £42,000 £45,000
Median salary % change year-on-year
-4.76% -6.66%
90% offered a salary of more than £28,350 £30,000 £30,000
10% offered a salary of more than £60,000 £60,000 £59,000
UK excluding London median salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Social Media
Jobs Demand Trend in Glasgow

The demand trend of job ads across the Glasgow region citing Social Media as a proportion of all IT jobs with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Glasgow

Social Media
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Glasgow region.

Social Media Salary Trend in Glasgow

Social Media
Top 30 Related IT Skills in Glasgow

For the 6 months to 28 July 2016, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Glasgow region with a requirement for Social Media.

1 7 (87.50%) Marketing
2 4 (50.00%) Digital Marketing
2 4 (50.00%) SEO
2 4 (50.00%) Pay per click
3 3 (37.50%) Banking
3 3 (37.50%) B2B
3 3 (37.50%) Adobe
3 3 (37.50%) Salesforce.com
3 3 (37.50%) Copywriting
3 3 (37.50%) WordPress
3 3 (37.50%) Facebook
3 3 (37.50%) Pardot
3 3 (37.50%) Analytical Skills
4 2 (25.00%) AdWords
4 2 (25.00%) Email Marketing
4 2 (25.00%) Hootsuite
4 2 (25.00%) Line Management
4 2 (25.00%) User Experience
4 2 (25.00%) Analytics
4 2 (25.00%) Campaign Analysis
4 2 (25.00%) Twitter
4 2 (25.00%) Blog
4 2 (25.00%) Degree
4 2 (25.00%) Project Management
4 2 (25.00%) Photoshop
4 2 (25.00%) Telecoms
4 2 (25.00%) Data Management
4 2 (25.00%) Advertising
4 2 (25.00%) Adobe Illustrator
4 2 (25.00%) InDesign

Social Media
Top Related IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (37.50%) WordPress
Applications
1 2 (25.00%) Adobe Illustrator
1 2 (25.00%) InDesign
1 2 (25.00%) Photoshop
Cloud Services
1 2 (25.00%) AdWords
2 1 (12.50%) Google Analytics
General
1 7 (87.50%) Marketing
2 3 (37.50%) Banking
3 2 (25.00%) Advertising
3 2 (25.00%) Telecoms
4 1 (12.50%) Finance
4 1 (12.50%) Legal
Job Titles
1 3 (37.50%) Marketing Manager
2 2 (25.00%) Digital Project Manager
2 2 (25.00%) Project Manager
3 1 (12.50%) Campaign Executive
3 1 (12.50%) Campaign Manager
3 1 (12.50%) IT Manager
3 1 (12.50%) Marketing Campaign Manager
3 1 (12.50%) Marketing Executive
3 1 (12.50%) PPC Specialist
3 1 (12.50%) SEO Expert
3 1 (12.50%) SEO Specialist
3 1 (12.50%) Social Media Manager
Miscellaneous
1 3 (37.50%) Analytical Skills
1 3 (37.50%) Copywriting
2 2 (25.00%) Blog
2 2 (25.00%) User Experience
Processes & Methodologies
1 4 (50.00%) Digital Marketing
1 4 (50.00%) Pay per click
1 4 (50.00%) SEO
2 3 (37.50%) B2B
3 2 (25.00%) Analytics
3 2 (25.00%) Campaign Analysis
3 2 (25.00%) Data Management
3 2 (25.00%) Email Marketing
3 2 (25.00%) Line Management
3 2 (25.00%) Project Management
4 1 (12.50%) Competitor Analysis
4 1 (12.50%) Digital Analytics
4 1 (12.50%) Network Planning
Qualifications
1 2 (25.00%) Degree
Vendors
1 3 (37.50%) Adobe
1 3 (37.50%) Facebook
1 3 (37.50%) Pardot
1 3 (37.50%) Salesforce.com
2 2 (25.00%) Google
2 2 (25.00%) Hootsuite
2 2 (25.00%) Twitter