The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Glasgow region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Social Media
Rank 105 92 73
Rank change year-on-year
-13 -19
Permanent jobs citing Social Media 3 6 10
As % of all permanent IT jobs located in Glasgow 0.23% 0.55% 1.06%
As % of the Miscellaneous category 0.60% 1.52% 2.83%
Number of salaries quoted 2 4 10
Average salary £32,500 £53,750 £28,413
Average salary % change year-on-year
-39.53% +89.17%
90% offered a salary of more than £24,500 £30,100 £17,900
10% offered a salary of more than £40,500 £55,000 £45,000
UK excluding London average salary £40,000 £32,500 £34,000
% change year-on-year
+23.07% -4.41%
Social Media
Scotland

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Glasgow region.

Miscellaneous Category
Glasgow
Permanent IT job ads with a match in the
Miscellaneous category
500 394 353
As % of all permanent IT jobs located in Glasgow 38.11% 36.01% 37.55%
Number of salaries quoted 320 227 214
Average salary £40,000 £45,000 £37,500
Average salary % change year-on-year
-11.11% +20.00%
90% offered a salary of more than £30,000 £31,100 £27,500
10% offered a salary of more than £62,500 £60,000 £62,500
UK excluding London average salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

Social Media
Jobs Demand Trend in Glasgow

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Glasgow region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Glasgow

Social Media
Salary Trend in Glasgow

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Glasgow region.

Social Media Salary Trend in Glasgow

Social Media
Salary Histogram in Glasgow

This chart provides a salary histogram for IT jobs citing Social Media across the Glasgow region over the 3 months to 22 September 2014.

Social Media Salary Histogram in Glasgow

Social Media
Top 30 Related IT Skills in Glasgow

For the 6 months to 22 September 2014, IT jobs across the Glasgow region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 6 (60.00%) Adobe
1 6 (60.00%) User Experience
2 5 (50.00%) jQuery
2 5 (50.00%) Marketing
2 5 (50.00%) HTML
2 5 (50.00%) JavaScript
2 5 (50.00%) CSS
3 4 (40.00%) Web Design
3 4 (40.00%) Responsive Web Design
4 3 (30.00%) Sass
4 3 (30.00%) LESS
4 3 (30.00%) Web 2.0
4 3 (30.00%) Twitter Bootstrap
4 3 (30.00%) HTML5
4 3 (30.00%) CSS3
4 3 (30.00%) Facebook
4 3 (30.00%) Twitter
4 3 (30.00%) Ruby
4 3 (30.00%) Joomla!
4 3 (30.00%) Degree
4 3 (30.00%) Drupal
4 3 (30.00%) WordPress
4 3 (30.00%) SEO
4 3 (30.00%) PHP
4 3 (30.00%) Fireworks
4 3 (30.00%) Photoshop
4 3 (30.00%) Dreamweaver
5 2 (20.00%) Umbraco
6 1 (10.00%) REST
6 1 (10.00%) Marketing Strategy

Social Media
Top Related IT Skills in Glasgow by Category

For the 6 months to 22 September 2014, IT jobs across the Glasgow region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 3 (30.00%) Joomla!
1 3 (30.00%) Drupal
1 3 (30.00%) WordPress
2 2 (20.00%) Umbraco
3 1 (10.00%) CMS
Applications
1 3 (30.00%) Fireworks
1 3 (30.00%) Photoshop
2 1 (10.00%) Adobe Captivate
Communications & Networking
1 1 (10.00%) Softphone
Database & Business Intelligence
1 1 (10.00%) SQL Server
Development Applications
1 3 (30.00%) Dreamweaver
General
1 5 (50.00%) Marketing
2 1 (10.00%) Finance
2 1 (10.00%) Advertising
2 1 (10.00%) Back Office
2 1 (10.00%) Telecoms
2 1 (10.00%) Multimedia
Job Titles
1 4 (40.00%) Developer
2 3 (30.00%) Designer
2 3 (30.00%) Creative Web Developer
2 3 (30.00%) Web Developer
3 2 (20.00%) User Experience Designer
4 1 (10.00%) UI Designer
4 1 (10.00%) Solutions Consultant
4 1 (10.00%) Graduate
4 1 (10.00%) Consultant
4 1 (10.00%) Business Consultant
4 1 (10.00%) Delivery Manager
4 1 (10.00%) Graduate Developer
4 1 (10.00%) Training Manager
Libraries, Frameworks & Software Standards
1 5 (50.00%) jQuery
1 5 (50.00%) HTML
1 5 (50.00%) CSS
2 3 (30.00%) Sass
2 3 (30.00%) LESS
2 3 (30.00%) Twitter Bootstrap
2 3 (30.00%) HTML5
2 3 (30.00%) CSS3
3 1 (10.00%) REST
3 1 (10.00%) Ajax
3 1 (10.00%) ASP.NET
3 1 (10.00%) .NET
3 1 (10.00%) SOAP
3 1 (10.00%) XHTML
Miscellaneous
1 6 (60.00%) User Experience
2 3 (30.00%) Web 2.0
3 1 (10.00%) Mobile App
3 1 (10.00%) Learning Management System
3 1 (10.00%) Visualisation
3 1 (10.00%) Computer Science
3 1 (10.00%) Blog
3 1 (10.00%) Handset
3 1 (10.00%) E-Learning
Processes & Methodologies
1 4 (40.00%) Web Design
1 4 (40.00%) Responsive Web Design
2 3 (30.00%) SEO
3 1 (10.00%) Marketing Strategy
3 1 (10.00%) Coaching
3 1 (10.00%) Master Data Management
3 1 (10.00%) Market Research
3 1 (10.00%) Customer Engagement
3 1 (10.00%) Workforce Management Optimization
3 1 (10.00%) Web Development
3 1 (10.00%) B2B
3 1 (10.00%) E-Commerce
3 1 (10.00%) Stakeholder Management
3 1 (10.00%) Data Management
Programming Languages
1 5 (50.00%) JavaScript
2 3 (30.00%) Ruby
2 3 (30.00%) PHP
3 1 (10.00%) C#
Qualifications
1 3 (30.00%) Degree
Vendors
1 6 (60.00%) Adobe
2 3 (30.00%) Facebook
2 3 (30.00%) Twitter
3 1 (10.00%) Verint
3 1 (10.00%) Microsoft
3 1 (10.00%) Avaya