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This section looks at the demand for Search Engine Optimisation (SEO) skills within the South East region with a comparison to our Processes & Methodologies category. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 25 July 2008 with a comparison to the same period last year.
 Search Engine Optimisation (SEO) |
| 3 months to 25 Jul 2008 | Same period last year |
| Rank | 271 | 311 |
| Rank change on same period last year |  +40 |
| Matching permanent IT job ads | 229 | 230 |
| As % of all UK permanent IT job ads sampled | 0.121 % | 0.094 % |
| As % of the category below | 1.063 % | 0.875 % |
| Salaries quoted | 208 | 198 |
| Average minimum salary | £29,135 | £28,874 |
| Average salary | £31,397 | £31,457 |
| % change on same period last year | -0.18 % |
| Average maximum salary | £33,660 | £34,039 |
| UK excluding London average salary | £29,018 | £28,518 |
| % change on same period last year | +1.75 % |
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| Matching permanent IT job ads | 21545 | 26287 |
| As % of all UK permanent IT job ads sampled | 11.37 % | 10.76 % |
| Salaries quoted | 17194 | 21112 |
| Average minimum salary | £40,358 | £41,997 |
| Average salary | £44,230 | £45,432 |
| % change on same period last year | -2.64 % |
| Average maximum salary | £48,103 | £48,866 |
| UK excluding London average salary | £42,567 | £44,524 |
| % change on same period last year | -4.39 % |
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SEO
Demand TrendThe chart provides a 3-month moving total beginning in 2004 of permanent IT jobs citing SEO across the South East region as a proportion of the total demand within the Processes & Methodologies category.
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SEO
Salary TrendThe chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South East region.
SEO
Salary HistogramThe chart provides a salary histogram for IT jobs citing SEO across the South East region over the 3 months to 25 July 2008.
SEO
Job LocationsThis section looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the South East region over the 3 months to 25 July 2008. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year. A positive number indicates a relative increase in demand.
| Location | Rank Change
on Same Period
Last Last | Matching
Permanent
IT Job Ads | Average Salary
Last 3 Months | Average Salary
% Change
on Same Period
Last Year |
| Surrey | +78 | 91 | £30,677 | -7.32 % |
| Berkshire | +67 | 54 | £35,045 | +5.25 % |
| Hampshire |  -83 | 21 | £27,895 | -2.31 % |
| Kent | -6 | 15 | £30,028 | -19.92 % |
| Oxfordshire | +4 | 12 | £33,538 | +3.19 % |
| Buckinghamshire | +11 | 9 | £30,875 | +13.69 % |
| West Sussex | +12 | 8 | £27,500 | -14.31 % |
| East Sussex | +7 | 6 | £21,917 | -6.07 % |
| Middlesex | +17 | 5 | £30,500 | -57.34 % |
| Thames Valley | +34 | 2 | £25,000 | -7.40 % |
| Sussex |  - | 2 | £31,250 | - |
SEO
Top 30 Related IT SkillsFor the 6 months to 25 July 2008, IT jobs across the South East region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.
SEO
Top Related IT Skills by CategoryFor the 6 months to 25 July 2008, IT jobs across the South East region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.
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