The table below looks at the statistics for SEO skills in IT jobs advertised for the Southampton region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 78 81 74
Rank change year-on-year
+3 -7
Permanent jobs citing SEO 6 8 7
As % of all permanent IT jobs located in Southampton 0.75% 0.91% 0.87%
As % of the Processes & Methodologies category 0.90% 1.11% 1.20%
Number of salaries quoted 1 8 7
Average salary £25,000 £27,500 £40,000
Average salary % change year-on-year
-9.09% -31.25%
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Southampton region.

Processes & Methodologies Category
Southampton
Permanent IT job ads with a match in the
Processes & Methodologies category
668 720 584
As % of all permanent IT jobs located in Southampton 82.98% 82.19% 72.64%
Number of salaries quoted 550 624 545
Average salary £40,000 £40,000 £40,000
90% offered a salary of more than £27,500 £25,500 £28,000
10% offered a salary of more than £57,500 £52,500 £57,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Southampton

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Southampton region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Southampton

SEO
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Southampton region.

SEO Salary Trend in Southampton

SEO
Top 30 Related IT Skills in Southampton

For the 6 months to 24 December 2014, IT jobs across the Southampton region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 17 (100.00%) Marketing
2 8 (47.06%) Advertising
2 8 (47.06%) Pay per click
3 7 (41.18%) Digital Marketing
3 7 (41.18%) Social Media
4 5 (29.41%) BBC
4 5 (29.41%) Online Marketing
5 4 (23.53%) Project Management
5 4 (23.53%) Social Media Marketing
6 3 (17.65%) HTML
6 3 (17.65%) JavaScript
6 3 (17.65%) Photoshop
6 3 (17.65%) CSS
6 3 (17.65%) jQuery
6 3 (17.65%) WordPress
6 3 (17.65%) Mentoring
7 2 (11.76%) .NET
7 2 (11.76%) ASP.NET
7 2 (11.76%) CMS
7 2 (11.76%) Subversion
7 2 (11.76%) Umbraco
7 2 (11.76%) Git (software)
7 2 (11.76%) HTML5
7 2 (11.76%) CSS3
8 1 (5.88%) PHP
8 1 (5.88%) MySQL
8 1 (5.88%) XML
8 1 (5.88%) PRINCE2
8 1 (5.88%) OOP
8 1 (5.88%) XHTML

SEO
Top Related IT Skills in Southampton by Category

For the 6 months to 24 December 2014, IT jobs across the Southampton region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (17.65%) WordPress
2 2 (11.76%) CMS
2 2 (11.76%) Umbraco
3 1 (5.88%) Drupal
3 1 (5.88%) Sitecore CMS
3 1 (5.88%) Kentico
Applications
1 3 (17.65%) Photoshop
Database & Business Intelligence
1 1 (5.88%) MySQL
Development Applications
1 2 (11.76%) Subversion
1 2 (11.76%) Git (software)
General
1 17 (100.00%) Marketing
2 8 (47.06%) Advertising
Job Titles
1 8 (47.06%) Account Director
2 3 (17.65%) Developer
2 3 (17.65%) Web Developer
3 2 (11.76%) Web Manager
4 1 (5.88%) Senior Manager
4 1 (5.88%) Senior Developer
4 1 (5.88%) Programmer
4 1 (5.88%) Website Manager
4 1 (5.88%) Senior Web Developer
4 1 (5.88%) PHP Programmer
4 1 (5.88%) Web Programmer
Libraries, Frameworks & Software Standards
1 3 (17.65%) CSS
1 3 (17.65%) HTML
1 3 (17.65%) jQuery
2 2 (11.76%) HTML5
2 2 (11.76%) CSS3
2 2 (11.76%) .NET
2 2 (11.76%) ASP.NET
3 1 (5.88%) XML
3 1 (5.88%) XHTML
3 1 (5.88%) LAMP
Miscellaneous
1 7 (41.18%) Social Media
2 5 (29.41%) BBC
3 1 (5.88%) Digital Media
3 1 (5.88%) User Experience
Processes & Methodologies
1 8 (47.06%) Pay per click
2 7 (41.18%) Digital Marketing
3 5 (29.41%) Online Marketing
4 4 (23.53%) Social Media Marketing
4 4 (23.53%) Project Management
5 3 (17.65%) Mentoring
6 1 (5.88%) Agile Software Development
6 1 (5.88%) PRINCE2
6 1 (5.88%) OOP
6 1 (5.88%) Time Management
6 1 (5.88%) Web Development
6 1 (5.88%) Email Marketing
Programming Languages
1 3 (17.65%) JavaScript
2 1 (5.88%) PHP
Qualifications
1 1 (5.88%) APMP
Systems Management
1 1 (5.88%) cPanel
Vendors
1 1 (5.88%) Sitecore
1 1 (5.88%) Ektron
Southampton, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £25000 - £30000 per annum
Posted: 4 days ago