The table below looks at the statistics for SEO skills in IT jobs advertised for the Southampton region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 18 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
18 Jan 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
Hampshire / Southampton
Rank 28 79 78
Rank change year-on-year
+51 -1
Permanent jobs citing SEO 53 5 7
As % of all permanent IT jobs located in Southampton 8.19% 0.69% 0.87%
As % of the Processes & Methodologies category 9.78% 0.82% 1.01%
Number of salaries quoted 0 0 2
Median salary - - £27,500
UK excluding London median salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Southampton region.

Processes & Methodologies Category
Southampton
Permanent IT job ads with a match in the
Processes & Methodologies category
542 608 695
As % of all permanent IT jobs located in Southampton 83.77% 83.40% 86.66%
Number of salaries quoted 452 557 566
Median salary £45,000 £41,500 £40,000
Median salary % change year-on-year
+8.43% +3.75%
90% offered a salary of more than £32,500 £28,500 £26,500
10% offered a salary of more than £60,000 £60,000 £62,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Southampton

The demand trend of job ads across the Southampton region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Southampton

SEO
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Southampton region.

SEO Salary Trend in Southampton

SEO
Top 30 Related IT Skills in Southampton

For the 6 months to 18 January 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Southampton region with a requirement for SEO.

1 56 (91.80%) Marketing
2 55 (90.16%) Digital Marketing
3 52 (85.25%) Pay per click
3 52 (85.25%) E-Commerce
4 46 (75.41%) Social Media
5 41 (67.21%) Analytics
6 37 (60.66%) Advertising
7 34 (55.74%) Email Marketing
7 34 (55.74%) Display Advertising
8 33 (54.10%) Google
9 30 (49.18%) Google Analytics
10 22 (36.07%) User Experience
10 22 (36.07%) Web Analytics
11 21 (34.43%) Digital Media
12 19 (31.15%) Adobe
12 19 (31.15%) Digital Analytics
13 15 (24.59%) Web Development
14 12 (19.67%) Creative Problem-Solving
15 10 (16.39%) Actionable Insight
15 10 (16.39%) AdWords
15 10 (16.39%) Optimizely
15 10 (16.39%) Monetate
15 10 (16.39%) Data Analysis
15 10 (16.39%) Degree
15 10 (16.39%) Online Marketing
15 10 (16.39%) Continuous Improvement
16 9 (14.75%) Adobe Analytics
17 8 (13.11%) Strategic Planning
17 8 (13.11%) HTML
17 8 (13.11%) PHP

SEO
Top Related IT Skills in Southampton by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (4.92%) CMS
1 3 (4.92%) Joomla!
1 3 (4.92%) WordPress
Cloud Services
1 30 (49.18%) Google Analytics
2 10 (16.39%) AdWords
3 9 (14.75%) Adobe Analytics
4 3 (4.92%) MailChimp
Development Applications
1 5 (8.20%) Bower
1 5 (8.20%) Git (software)
1 5 (8.20%) gulp
1 5 (8.20%) Yeoman
General
1 56 (91.80%) Marketing
2 37 (60.66%) Advertising
Job Titles
1 18 (29.51%) Developer
2 13 (21.31%) Web Developer
3 12 (19.67%) Senior Developer
3 12 (19.67%) Senior Web Developer
4 10 (16.39%) Conversion Manager
4 10 (16.39%) Marketing Executive
4 10 (16.39%) PPC Executive
4 10 (16.39%) Search Marketing Executive
4 10 (16.39%) Senior Marketing Executive
5 9 (14.75%) Online Trading Manager
6 8 (13.11%) Digital Marketing Manager
6 8 (13.11%) Marketing Manager
6 8 (13.11%) Senior Digital Marketing Manager
6 8 (13.11%) Senior Manager
6 8 (13.11%) Senior Marketing Manager
7 5 (8.20%) Front End Developer (Client-Side Developer)
8 1 (1.64%) Marketing Analyst
8 1 (1.64%) Marketing Web Developer
8 1 (1.64%) Web Analyst
8 1 (1.64%) Web Marketing Analyst
Libraries, Frameworks & Software Standards
1 8 (13.11%) CSS
1 8 (13.11%) HTML
2 5 (8.20%) AngularJS
2 5 (8.20%) CSS3
2 5 (8.20%) HTML5
2 5 (8.20%) jQuery
2 5 (8.20%) Sass
2 5 (8.20%) Semantic HTML
Miscellaneous
1 46 (75.41%) Social Media
2 22 (36.07%) User Experience
3 21 (34.43%) Digital Media
4 1 (1.64%) Analytical Skills
Processes & Methodologies
1 55 (90.16%) Digital Marketing
2 52 (85.25%) E-Commerce
2 52 (85.25%) Pay per click
3 41 (67.21%) Analytics
4 34 (55.74%) Display Advertising
4 34 (55.74%) Email Marketing
5 22 (36.07%) Web Analytics
6 19 (31.15%) Digital Analytics
7 15 (24.59%) Web Development
8 12 (19.67%) Creative Problem-Solving
9 10 (16.39%) Actionable Insight
9 10 (16.39%) Continuous Improvement
9 10 (16.39%) Data Analysis
9 10 (16.39%) Online Marketing
10 8 (13.11%) Affiliate Network
10 8 (13.11%) Planning and Forecasting
10 8 (13.11%) Strategic Planning
11 5 (8.20%) Front End Development
11 5 (8.20%) Graceful Degradation
11 5 (8.20%) Progressive Enhancement
Programming Languages
1 8 (13.11%) PHP
2 5 (8.20%) JavaScript
Qualifications
1 10 (16.39%) Degree
Vendors
1 33 (54.10%) Google
2 19 (31.15%) Adobe
3 10 (16.39%) Monetate
3 10 (16.39%) Optimizely
4 3 (4.92%) Facebook
4 3 (4.92%) Twitter