The table below looks at the statistics for SEO skills in IT jobs advertised for the Southampton region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 3 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Sep 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 67 81 87
Rank change year-on-year
+14 +6
Permanent jobs citing SEO 13 8 5
As % of all permanent IT jobs located in Southampton 1.90% 0.94% 0.57%
As % of the Processes & Methodologies category 2.32% 1.13% 0.74%
Number of salaries quoted 13 5 5
Average salary £21,000 £42,500 £24,000
Average salary % change year-on-year
-50.58% +77.08%
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Southampton region.

Processes & Methodologies Category
Southampton
Permanent IT job ads with a match in the
Processes & Methodologies category
561 705 675
As % of all permanent IT jobs located in Southampton 82.14% 82.46% 77.50%
Number of salaries quoted 510 629 642
Average salary £42,500 £40,000 £37,500
Average salary % change year-on-year
+6.25% +6.66%
90% offered a salary of more than £25,000 £26,500 £25,000
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

SEO
Jobs Demand Trend in Southampton

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Southampton region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Southampton

SEO
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Southampton region.

SEO Salary Trend in Southampton

SEO
Salary Histogram in Southampton

This chart provides a salary histogram for IT jobs citing SEO across the Southampton region over the 3 months to 3 September 2015.

SEO Salary Histogram in Southampton

SEO
Top 30 Related IT Skills in Southampton

For the 6 months to 3 September 2015, IT jobs across the Southampton region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 13 (92.86%) HTML
2 12 (85.71%) Marketing
3 11 (78.57%) Social Media
3 11 (78.57%) Pay per click
4 10 (71.43%) Campaign Management
4 10 (71.43%) Social Media Marketing
4 10 (71.43%) Analytics
4 10 (71.43%) Digital Marketing
5 9 (64.29%) Content Management
5 9 (64.29%) Email Marketing
6 8 (57.14%) Search Engine Marketing
6 8 (57.14%) Usability Testing
6 8 (57.14%) WordPress
6 8 (57.14%) Magento
6 8 (57.14%) Online Marketing
7 5 (35.71%) CSS
8 3 (21.43%) Web Services
8 3 (21.43%) JavaScript
8 3 (21.43%) PHP
8 3 (21.43%) CMS
8 3 (21.43%) HTML5
8 3 (21.43%) jQuery
8 3 (21.43%) CSS3
9 2 (14.29%) Responsive Web Design
9 2 (14.29%) Sass
9 2 (14.29%) CentOS
9 2 (14.29%) Git (software)
9 2 (14.29%) RESTful
9 2 (14.29%) cPanel
9 2 (14.29%) gulp

SEO
Top Related IT Skills in Southampton by Category

For the 6 months to 3 September 2015, IT jobs across the Southampton region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 8 (57.14%) WordPress
2 3 (21.43%) CMS
3 2 (14.29%) Joomla!
3 2 (14.29%) Drupal
Applications
1 2 (14.29%) Photoshop
2 1 (7.14%) MS Excel
Business Applications
1 8 (57.14%) Magento
Cloud Services
1 2 (14.29%) Google Analytics
Communications & Networking
1 2 (14.29%) DNS
Database & Business Intelligence
1 2 (14.29%) MySQL
2 1 (7.14%) SQL Server
2 1 (7.14%) Relational Database
Development Applications
1 2 (14.29%) Git (software)
1 2 (14.29%) gulp
General
1 12 (85.71%) Marketing
2 2 (14.29%) Publishing
3 1 (7.14%) Advertising
Job Titles
1 8 (57.14%) Marketing Executive
1 8 (57.14%) Digital Marketing Executive
2 5 (35.71%) Developer
3 4 (28.57%) SEO Executive
4 3 (21.43%) Web Developer
5 2 (14.29%) Front-End Developer
6 1 (7.14%) PPC Manager
6 1 (7.14%) PPC Analyst
6 1 (7.14%) PPC Specialist
6 1 (7.14%) PPC Executive
6 1 (7.14%) Senior SEO Executive
Libraries, Frameworks & Software Standards
1 13 (92.86%) HTML
2 5 (35.71%) CSS
3 3 (21.43%) Web Services
3 3 (21.43%) jQuery
3 3 (21.43%) HTML5
3 3 (21.43%) CSS3
4 2 (14.29%) Sass
4 2 (14.29%) RESTful
5 1 (7.14%) .NET
5 1 (7.14%) .NET Framework
5 1 (7.14%) JSON
5 1 (7.14%) Twitter Bootstrap
5 1 (7.14%) ASP.NET Web API
Miscellaneous
1 11 (78.57%) Social Media
2 1 (7.14%) Analytical Skills
2 1 (7.14%) Social Network
Operating Systems
1 2 (14.29%) Linux
1 2 (14.29%) CentOS
Processes & Methodologies
1 11 (78.57%) Pay per click
2 10 (71.43%) Digital Marketing
2 10 (71.43%) Social Media Marketing
2 10 (71.43%) Analytics
2 10 (71.43%) Campaign Management
3 9 (64.29%) Email Marketing
3 9 (64.29%) Content Management
4 8 (57.14%) Usability Testing
4 8 (57.14%) Online Marketing
4 8 (57.14%) Search Engine Marketing
5 2 (14.29%) Responsive Web Design
5 2 (14.29%) OOP
5 2 (14.29%) OO
6 1 (7.14%) CRM
6 1 (7.14%) Change Management
6 1 (7.14%) Agile Software Development
6 1 (7.14%) Data Analysis
6 1 (7.14%) Web Development
6 1 (7.14%) Display Advertising
Programming Languages
1 3 (21.43%) JavaScript
1 3 (21.43%) PHP
2 1 (7.14%) SQL
2 1 (7.14%) VB.NET
2 1 (7.14%) C#
Quality Assurance & Compliance
1 1 (7.14%) WCAG
Systems Management
1 2 (14.29%) cPanel
Vendors
1 2 (14.29%) Adobe
1 2 (14.29%) Google
2 1 (7.14%) Facebook
2 1 (7.14%) Twitter
2 1 (7.14%) Microsoft