The table below looks at the statistics for SEO skills in IT jobs advertised for the Southampton region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 78 84 78
Rank change year-on-year
+6 -6
Permanent jobs citing SEO 11 5 9
As % of all permanent IT jobs located in Southampton 1.28% 0.62% 1.05%
As % of the Processes & Methodologies category 1.57% 0.81% 1.22%
Number of salaries quoted 7 5 9
Average salary £42,500 £24,000 £35,000
Average salary % change year-on-year
+77.08% -31.42%
UK excluding London average salary £30,000 £31,000 £30,000
% change year-on-year
-3.22% +3.33%
SEO
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Southampton region.

Processes & Methodologies Category
Southampton
Permanent IT job ads with a match in the
Processes & Methodologies category
700 615 738
As % of all permanent IT jobs located in Southampton 81.68% 75.74% 86.42%
Number of salaries quoted 616 587 695
Average salary £42,000 £37,500 £40,000
Average salary % change year-on-year
+12.00% -6.25%
90% offered a salary of more than £26,500 £25,000 £27,000
10% offered a salary of more than £57,500 £58,500 £57,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in Southampton

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Southampton region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Southampton

SEO
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Southampton region.

SEO Salary Trend in Southampton

SEO
Top 30 Related IT Skills in Southampton

For the 6 months to 23 September 2014, IT jobs across the Southampton region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 15 (62.50%) JavaScript
1 15 (62.50%) Marketing
2 12 (50.00%) HTML
2 12 (50.00%) CSS
3 11 (45.83%) PHP
4 10 (41.67%) Digital Marketing
4 10 (41.67%) jQuery
4 10 (41.67%) HTML5
4 10 (41.67%) CSS3
5 9 (37.50%) Git (software)
5 9 (37.50%) Pay per click
6 8 (33.33%) Advertising
6 8 (33.33%) Responsive Web Design
6 8 (33.33%) Sass
6 8 (33.33%) Graceful Degradation
6 8 (33.33%) Progressive Enhancement
6 8 (33.33%) Semantic HTML
7 7 (29.17%) AngularJS
7 7 (29.17%) Grunt
7 7 (29.17%) Backbone.js
7 7 (29.17%) Social Media
8 6 (25.00%) WordPress
8 6 (25.00%) Subversion
9 4 (16.67%) Automated Testing
9 4 (16.67%) Drupal
9 4 (16.67%) YUI
9 4 (16.67%) Mashup
9 4 (16.67%) Magento
9 4 (16.67%) Online Marketing
9 4 (16.67%) LAMP

SEO
Top Related IT Skills in Southampton by Category

For the 6 months to 23 September 2014, IT jobs across the Southampton region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (25.00%) WordPress
2 4 (16.67%) Drupal
3 3 (12.50%) CMS
4 2 (8.33%) Umbraco
4 2 (8.33%) Kentico
5 1 (4.17%) Sitecore CMS
5 1 (4.17%) IIS
Applications
1 2 (8.33%) Photoshop
2 1 (4.17%) MS Excel
Business Applications
1 4 (16.67%) Magento
Database & Business Intelligence
1 1 (4.17%) MySQL
1 1 (4.17%) SQL Server
Development Applications
1 9 (37.50%) Git (software)
2 7 (29.17%) Grunt
3 6 (25.00%) Subversion
4 3 (12.50%) Yeoman
General
1 15 (62.50%) Marketing
2 8 (33.33%) Advertising
3 3 (12.50%) Aerospace
Job Titles
1 15 (62.50%) Developer
2 9 (37.50%) Web Developer
3 8 (33.33%) Account Director
3 8 (33.33%) Front-End Developer
4 2 (8.33%) Web Manager
4 2 (8.33%) Junior
4 2 (8.33%) Junior Developer
4 2 (8.33%) Junior Web Developer
5 1 (4.17%) Junior Software Developer
5 1 (4.17%) Software Developer
5 1 (4.17%) Senior Manager
5 1 (4.17%) Senior Developer
5 1 (4.17%) Website Manager
5 1 (4.17%) Senior Web Developer
5 1 (4.17%) Front-End Web Developer
Libraries, Frameworks & Software Standards
1 12 (50.00%) CSS
1 12 (50.00%) HTML
2 10 (41.67%) jQuery
2 10 (41.67%) HTML5
2 10 (41.67%) CSS3
3 8 (33.33%) Sass
3 8 (33.33%) Semantic HTML
4 7 (29.17%) AngularJS
4 7 (29.17%) Backbone.js
5 4 (16.67%) YUI
5 4 (16.67%) HTML5 Canvas
5 4 (16.67%) SVG
5 4 (16.67%) LAMP
6 3 (12.50%) PhoneGap
6 3 (12.50%) .NET
6 3 (12.50%) ASP.NET
7 1 (4.17%) Ajax
7 1 (4.17%) .NET Framework
Miscellaneous
1 7 (29.17%) Social Media
2 4 (16.67%) Digital Media
2 4 (16.67%) Mashup
3 2 (8.33%) User Experience
4 1 (4.17%) Mobile App
4 1 (4.17%) W3C
4 1 (4.17%) E-Learning
Operating Systems
1 1 (4.17%) Windows
1 1 (4.17%) Windows Server 2008
1 1 (4.17%) Windows Server 2012
Processes & Methodologies
1 10 (41.67%) Digital Marketing
2 9 (37.50%) Pay per click
3 8 (33.33%) Progressive Enhancement
3 8 (33.33%) Responsive Web Design
3 8 (33.33%) Graceful Degradation
4 4 (16.67%) Social Media Marketing
4 4 (16.67%) Online Marketing
4 4 (16.67%) OO
4 4 (16.67%) E-Commerce
4 4 (16.67%) OOD
4 4 (16.67%) Automated Testing
5 3 (12.50%) OOP
5 3 (12.50%) Project Management
5 3 (12.50%) Web Development
5 3 (12.50%) Mentoring
6 2 (8.33%) Software Engineering
7 1 (4.17%) PRINCE2
7 1 (4.17%) Web Design
7 1 (4.17%) Agile Software Development
7 1 (4.17%) Content Management
Programming Languages
1 15 (62.50%) JavaScript
2 11 (45.83%) PHP
3 1 (4.17%) VB
3 1 (4.17%) C#
Qualifications
1 1 (4.17%) APMP
Vendors
1 4 (16.67%) Facebook
2 1 (4.17%) Microsoft
2 1 (4.17%) Sitecore
2 1 (4.17%) Ektron
Southampton, Hampshire
Maclean Moore Consulting
Salary: From £30,000 to £40,000 per annum Bonus, Pension, Healthcare, Holiday,
Posted: 3 days ago
Southampton
Modern Business Solutions
Salary: £35000 - £45000 per annum + Negotiable
Posted: 10 days ago
Southampton
Spectrum IT
Salary: £30000 - £40000 per annum + excellent benefits / free bar
Posted: 11 days ago