The table below looks at the statistics for SEO skills in IT jobs advertised for the Southampton region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 4 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
4 Dec 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 22 78 71
Rank change year-on-year
+56 -7
Permanent jobs citing SEO 56 6 10
As % of all permanent IT jobs located in Southampton 9.11% 0.85% 1.27%
As % of the Processes & Methodologies category 10.96% 0.98% 1.50%
Number of salaries quoted 4 0 4
Median salary £19,000 - £35,000
UK excluding London median salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%
SEO
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Southampton region.

Processes & Methodologies Category
Southampton
Permanent IT job ads with a match in the
Processes & Methodologies category
511 612 666
As % of all permanent IT jobs located in Southampton 83.09% 86.32% 84.63%
Number of salaries quoted 409 561 557
Median salary £47,500 £42,500 £40,000
Median salary % change year-on-year
+11.76% +6.25%
90% offered a salary of more than £30,000 £30,000 £26,500
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Southampton

The demand trend of job ads across the Southampton region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Southampton

SEO
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Southampton region.

SEO Salary Trend in Southampton

SEO
Salary Histogram in Southampton

This chart provides a salary histogram for IT jobs citing SEO across the Southampton region over the 3 months to 4 December 2016.

SEO Salary Histogram in Southampton

SEO
Top 30 Related IT Skills in Southampton

For the 6 months to 4 December 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Southampton region with a requirement for SEO.

1 55 (91.67%) Marketing
1 55 (91.67%) Digital Marketing
2 52 (86.67%) Pay per click
2 52 (86.67%) E-Commerce
3 45 (75.00%) Social Media
4 40 (66.67%) Analytics
5 37 (61.67%) Advertising
6 34 (56.67%) Email Marketing
6 34 (56.67%) Display Advertising
7 33 (55.00%) Google
8 30 (50.00%) Google Analytics
9 22 (36.67%) User Experience
10 21 (35.00%) Digital Media
10 21 (35.00%) Web Analytics
11 19 (31.67%) Adobe
11 19 (31.67%) Digital Analytics
12 15 (25.00%) Web Development
13 12 (20.00%) Creative Problem-Solving
14 10 (16.67%) Actionable Insight
14 10 (16.67%) Data Analysis
14 10 (16.67%) Degree
14 10 (16.67%) AdWords
14 10 (16.67%) Optimizely
14 10 (16.67%) Monetate
14 10 (16.67%) Continuous Improvement
14 10 (16.67%) Online Marketing
15 9 (15.00%) Adobe Analytics
16 8 (13.33%) Affiliate Network
16 8 (13.33%) Planning and Forecasting
16 8 (13.33%) Strategic Planning

SEO
Top Related IT Skills in Southampton by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (5.00%) CMS
1 3 (5.00%) Joomla!
1 3 (5.00%) WordPress
Cloud Services
1 30 (50.00%) Google Analytics
2 10 (16.67%) AdWords
3 9 (15.00%) Adobe Analytics
4 3 (5.00%) MailChimp
Development Applications
1 5 (8.33%) Bower
1 5 (8.33%) Git (software)
1 5 (8.33%) gulp
1 5 (8.33%) Yeoman
General
1 55 (91.67%) Marketing
2 37 (61.67%) Advertising
Job Titles
1 18 (30.00%) Developer
2 13 (21.67%) Web Developer
3 12 (20.00%) Senior Developer
3 12 (20.00%) Senior Web Developer
4 10 (16.67%) Conversion Manager
4 10 (16.67%) Marketing Executive
4 10 (16.67%) PPC Executive
4 10 (16.67%) Search Marketing Executive
4 10 (16.67%) Senior Marketing Executive
5 9 (15.00%) Online Trading Manager
6 8 (13.33%) Digital Marketing Manager
6 8 (13.33%) Marketing Manager
6 8 (13.33%) Senior Digital Marketing Manager
6 8 (13.33%) Senior Manager
6 8 (13.33%) Senior Marketing Manager
7 5 (8.33%) Front End Developer (Client-Side Developer)
8 1 (1.67%) Junior
8 1 (1.67%) Junior Developer
8 1 (1.67%) Junior Web Developer
8 1 (1.67%) Marketing Web Developer
Libraries, Frameworks & Software Standards
1 8 (13.33%) CSS
1 8 (13.33%) HTML
2 5 (8.33%) AngularJS
2 5 (8.33%) CSS3
2 5 (8.33%) HTML5
2 5 (8.33%) jQuery
2 5 (8.33%) Sass
2 5 (8.33%) Semantic HTML
Miscellaneous
1 45 (75.00%) Social Media
2 22 (36.67%) User Experience
3 21 (35.00%) Digital Media
Processes & Methodologies
1 55 (91.67%) Digital Marketing
2 52 (86.67%) E-Commerce
2 52 (86.67%) Pay per click
3 40 (66.67%) Analytics
4 34 (56.67%) Display Advertising
4 34 (56.67%) Email Marketing
5 21 (35.00%) Web Analytics
6 19 (31.67%) Digital Analytics
7 15 (25.00%) Web Development
8 12 (20.00%) Creative Problem-Solving
9 10 (16.67%) Actionable Insight
9 10 (16.67%) Continuous Improvement
9 10 (16.67%) Data Analysis
9 10 (16.67%) Online Marketing
10 8 (13.33%) Affiliate Network
10 8 (13.33%) Planning and Forecasting
10 8 (13.33%) Strategic Planning
11 5 (8.33%) Front End Development
11 5 (8.33%) Graceful Degradation
11 5 (8.33%) Progressive Enhancement
Programming Languages
1 8 (13.33%) PHP
2 5 (8.33%) JavaScript
Qualifications
1 10 (16.67%) Degree
Vendors
1 33 (55.00%) Google
2 19 (31.67%) Adobe
3 10 (16.67%) Monetate
3 10 (16.67%) Optimizely
4 3 (5.00%) Facebook
4 3 (5.00%) Twitter