The table below looks at the statistics for SEO skills in IT jobs advertised for the Southampton region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 81 79 85
Rank change year-on-year
-2 +6
Permanent jobs citing SEO 4 12 4
As % of all permanent IT jobs located in Southampton 0.53% 1.33% 0.45%
As % of the Processes & Methodologies category 0.64% 1.55% 0.53%
Number of salaries quoted 0 5 4
Average salary - £27,500 £27,500
UK excluding London average salary £35,000 £33,000 £32,500
% change year-on-year
+6.06% +1.53%
SEO
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Southampton region.

Processes & Methodologies Category
Southampton
Permanent IT job ads with a match in the
Processes & Methodologies category
624 773 756
As % of all permanent IT jobs located in Southampton 82.00% 85.98% 84.75%
Number of salaries quoted 574 626 649
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £30,000 £27,500 £25,500
10% offered a salary of more than £60,000 £55,000 £67,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend in Southampton

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Southampton region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Southampton

SEO
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Southampton region.

SEO Salary Trend in Southampton

SEO
Top 30 Related IT Skills in Southampton

For the 6 months to 5 February 2016, IT jobs across the Southampton region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 8 (88.89%) HTML
2 5 (55.56%) JavaScript
2 5 (55.56%) .NET
2 5 (55.56%) Photoshop
2 5 (55.56%) Visual Studio
2 5 (55.56%) CSS
2 5 (55.56%) XML
2 5 (55.56%) Bluetooth
2 5 (55.56%) Middleware
2 5 (55.56%) Wi-Fi
2 5 (55.56%) Wireless
2 5 (55.56%) Ajax
2 5 (55.56%) Google
2 5 (55.56%) JSON
2 5 (55.56%) jQuery
2 5 (55.56%) Google Maps API
2 5 (55.56%) Agile Software Development
2 5 (55.56%) Subversion
2 5 (55.56%) GIMP
2 5 (55.56%) HTML5
2 5 (55.56%) REST
2 5 (55.56%) CSS3
2 5 (55.56%) Node.js
2 5 (55.56%) Twitter Bootstrap
2 5 (55.56%) User Experience
2 5 (55.56%) Analytical Skills
3 4 (44.44%) Social Media
3 4 (44.44%) Pay per click
3 4 (44.44%) Marketing
4 3 (33.33%) Magento

SEO
Top Related IT Skills in Southampton by Category

For the 6 months to 5 February 2016, IT jobs across the Southampton region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (55.56%) Node.js
2 3 (33.33%) CMS
2 3 (33.33%) WordPress
Applications
1 5 (55.56%) GIMP
1 5 (55.56%) Photoshop
Business Applications
1 3 (33.33%) Magento
Communications & Networking
1 5 (55.56%) Bluetooth
1 5 (55.56%) Wi-Fi
1 5 (55.56%) Wireless
Development Applications
1 5 (55.56%) Subversion
1 5 (55.56%) Visual Studio
General
1 4 (44.44%) Marketing
2 1 (11.11%) Finance
2 1 (11.11%) Legal
Job Titles
1 5 (55.56%) Developer
1 5 (55.56%) Front End Developer (Client-Side Developer)
1 5 (55.56%) Middleware Developer
2 3 (33.33%) Digital Executive
2 3 (33.33%) Digital Marketing Executive
2 3 (33.33%) Marketing Executive
2 3 (33.33%) SEO Executive
3 1 (11.11%) Copywriter
Libraries, Frameworks & Software Standards
1 8 (88.89%) HTML
2 5 (55.56%) .NET
2 5 (55.56%) Ajax
2 5 (55.56%) CSS
2 5 (55.56%) CSS3
2 5 (55.56%) Google Maps API
2 5 (55.56%) HTML5
2 5 (55.56%) jQuery
2 5 (55.56%) JSON
2 5 (55.56%) Middleware
2 5 (55.56%) REST
2 5 (55.56%) Twitter Bootstrap
2 5 (55.56%) XML
Miscellaneous
1 5 (55.56%) Analytical Skills
1 5 (55.56%) User Experience
2 4 (44.44%) Social Media
3 1 (11.11%) Copywriting
Processes & Methodologies
1 5 (55.56%) Agile Software Development
2 4 (44.44%) Pay per click
3 3 (33.33%) Analytics
3 3 (33.33%) Campaign Management
3 3 (33.33%) Content Management
3 3 (33.33%) Digital Marketing
3 3 (33.33%) Email Marketing
3 3 (33.33%) Online Marketing
3 3 (33.33%) Search Engine Marketing
3 3 (33.33%) Social Media Marketing
3 3 (33.33%) Usability Testing
4 1 (11.11%) CRM
Programming Languages
1 5 (55.56%) JavaScript
Vendors
1 5 (55.56%) Google