The first table below looks at the demand for SEO skills in IT jobs advertised for the Southampton region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 30 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Southampton region.

Location
3 months to
30 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 75 84 71
Rank change year-on-year
+9 -13
Permanent jobs citing SEO 12 10 18
As % of all permanent IT jobs located in Southampton 1.40% 1.11% 2.07%
As % of the Processes & Methodologies category 1.73% 1.49% 2.60%
Number of salaries quoted 8 8 17
Average salary £30,000 £27,000 £35,000
Average salary % change year-on-year
+11.11% -22.85%
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
Processes & Methodologies Category
Southampton
Permanent IT job ads with a match in the
Processes & Methodologies category
695 672 692
As % of all permanent IT jobs located in Southampton 80.91% 74.50% 79.54%
Number of salaries quoted 611 629 655
Average salary £40,000 £37,500 £38,500
Average salary % change year-on-year
+6.66% -2.59%
90% offered a salary of more than £27,500 £25,000 £26,900
10% offered a salary of more than £55,000 £55,000 £52,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
SEO
Hampshire

SEO
Jobs Demand Trend in Southampton

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Southampton region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Southampton

SEO
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Southampton region.

SEO Salary Trend in Southampton

SEO
Salary Histogram in Southampton

This chart provides a salary histogram for IT jobs citing SEO across the Southampton region over the 3 months to 30 July 2014.

SEO Salary Histogram in Southampton

SEO
Top 30 Related IT Skills in Southampton

For the 6 months to 30 July 2014, IT jobs across the Southampton region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 16 (80.00%) PHP
2 15 (75.00%) HTML
2 15 (75.00%) JavaScript
2 15 (75.00%) CSS
3 13 (65.00%) HTML5
4 10 (50.00%) Progressive Enhancement
4 10 (50.00%) CSS3
4 10 (50.00%) Responsive Web Design
4 10 (50.00%) Sass
4 10 (50.00%) Graceful Degradation
4 10 (50.00%) jQuery
4 10 (50.00%) Semantic HTML
5 9 (45.00%) Backbone.js
5 9 (45.00%) AngularJS
5 9 (45.00%) Grunt
5 9 (45.00%) Git (software)
6 8 (40.00%) Marketing
7 6 (30.00%) Subversion
7 6 (30.00%) Automated Testing
7 6 (30.00%) Mashup
7 6 (30.00%) YUI
7 6 (30.00%) OO
7 6 (30.00%) LAMP
7 6 (30.00%) OOD
7 6 (30.00%) SVG
7 6 (30.00%) Facebook
7 6 (30.00%) HTML5 Canvas
8 4 (20.00%) Digital Media
8 4 (20.00%) MySQL
8 4 (20.00%) E-Commerce

SEO
Top Related IT Skills in Southampton by Category

For the 6 months to 30 July 2014, IT jobs across the Southampton region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (20.00%) WordPress
1 4 (20.00%) Drupal
2 3 (15.00%) Joomla!
3 1 (5.00%) Kentico
3 1 (5.00%) CMS
3 1 (5.00%) IIS
Applications
1 1 (5.00%) MS Excel
Business Applications
1 4 (20.00%) Magento
2 3 (15.00%) Google Analytics
Database & Business Intelligence
1 4 (20.00%) MySQL
2 1 (5.00%) SQL Server
Development Applications
1 9 (45.00%) Grunt
1 9 (45.00%) Git (software)
2 6 (30.00%) Subversion
3 3 (15.00%) PhoneGap
3 3 (15.00%) Yeoman
General
1 8 (40.00%) Marketing
2 3 (15.00%) Retail
2 3 (15.00%) Aerospace
2 3 (15.00%) Manufacturing
2 3 (15.00%) Publishing
3 1 (5.00%) Advertising
Job Titles
1 15 (75.00%) Developer
2 10 (50.00%) Front-End Developer
3 9 (45.00%) Web Developer
4 3 (15.00%) Webmaster
5 2 (10.00%) Junior Developer
5 2 (10.00%) Junior Web Developer
5 2 (10.00%) Junior
6 1 (5.00%) Junior Software Developer
6 1 (5.00%) Front-End Web Developer
6 1 (5.00%) Website Manager
6 1 (5.00%) Software Developer
Libraries, Frameworks & Software Standards
1 15 (75.00%) HTML
1 15 (75.00%) CSS
2 13 (65.00%) HTML5
3 10 (50.00%) CSS3
3 10 (50.00%) Sass
3 10 (50.00%) jQuery
3 10 (50.00%) Semantic HTML
4 9 (45.00%) Backbone.js
4 9 (45.00%) AngularJS
5 6 (30.00%) YUI
5 6 (30.00%) LAMP
5 6 (30.00%) SVG
5 6 (30.00%) HTML5 Canvas
6 1 (5.00%) Ajax
6 1 (5.00%) .NET Framework
6 1 (5.00%) ASP.NET
6 1 (5.00%) .NET
Miscellaneous
1 6 (30.00%) Mashup
2 4 (20.00%) Digital Media
3 3 (15.00%) Photography
4 1 (5.00%) E-Learning
4 1 (5.00%) W3C
4 1 (5.00%) Mobile App
Operating Systems
1 1 (5.00%) Windows Server 2012
1 1 (5.00%) Windows Server 2008
1 1 (5.00%) Windows
Processes & Methodologies
1 10 (50.00%) Progressive Enhancement
1 10 (50.00%) Responsive Web Design
1 10 (50.00%) Graceful Degradation
2 6 (30.00%) Automated Testing
2 6 (30.00%) OO
2 6 (30.00%) OOD
3 4 (20.00%) E-Commerce
3 4 (20.00%) Digital Marketing
4 3 (15.00%) Web Development
4 3 (15.00%) OOP
4 3 (15.00%) Analytics
5 2 (10.00%) Pay per click
5 2 (10.00%) Software Engineering
6 1 (5.00%) Content Management
6 1 (5.00%) Email Marketing
6 1 (5.00%) Agile Software Development
6 1 (5.00%) Web Design
6 1 (5.00%) PRINCE2
6 1 (5.00%) Project Management
Programming Languages
1 16 (80.00%) PHP
2 15 (75.00%) JavaScript
3 1 (5.00%) C#
3 1 (5.00%) VB
Qualifications
1 1 (5.00%) APMP
Vendors
1 6 (30.00%) Facebook
2 3 (15.00%) Google
3 1 (5.00%) Microsoft