The table below looks at the statistics for SEO skills in IT jobs advertised for the Southampton region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 21 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
21 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
Hampshire / Southampton
Rank 59 85 77
Rank change year-on-year
+26 -8
Permanent jobs citing SEO 14 2 11
As % of all permanent IT jobs located in Southampton 2.19% 0.26% 1.18%
As % of the Processes & Methodologies category 2.56% 0.31% 1.36%
Number of salaries quoted 1 0 6
Median salary £18,000 - £27,500
UK excluding London median salary £35,000 £35,000 £33,000
% change year-on-year
- +6.06%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Southampton region.

Processes & Methodologies Category
Southampton
Permanent IT job ads with a match in the
Processes & Methodologies category
546 643 811
As % of all permanent IT jobs located in Southampton 85.58% 82.23% 86.65%
Number of salaries quoted 496 599 661
Median salary £42,500 £42,000 £40,000
Median salary % change year-on-year
+1.19% +5.00%
90% offered a salary of more than £31,000 £28,700 £27,500
10% offered a salary of more than £60,000 £68,500 £57,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Southampton

The demand trend of job ads across the Southampton region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Southampton

SEO
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Southampton region.

SEO Salary Trend in Southampton

SEO
Top 30 Related IT Skills in Southampton

For the 6 months to 21 February 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Southampton region with a requirement for SEO.

1 57 (96.61%) Marketing
2 56 (94.92%) Digital Marketing
3 53 (89.83%) Pay per click
3 53 (89.83%) E-Commerce
4 52 (88.14%) Lead Generation
5 46 (77.97%) Social Media
6 41 (69.49%) Analytics
7 37 (62.71%) Advertising
8 34 (57.63%) Email Marketing
8 34 (57.63%) Display Advertising
9 33 (55.93%) Google
10 30 (50.85%) Google Analytics
11 22 (37.29%) Web Analytics
11 22 (37.29%) User Experience
12 21 (35.59%) Digital Media
13 20 (33.90%) Adobe
14 19 (32.20%) Digital Analytics
15 16 (27.12%) Web Development
16 12 (20.34%) Creative Problem-Solving
17 10 (16.95%) Actionable Insight
17 10 (16.95%) AdWords
17 10 (16.95%) Optimizely
17 10 (16.95%) Monetate
17 10 (16.95%) Continuous Improvement
17 10 (16.95%) Data Analysis
17 10 (16.95%) Degree
17 10 (16.95%) Online Marketing
18 9 (15.25%) Adobe Analytics
19 8 (13.56%) Affiliate Network
19 8 (13.56%) Planning and Forecasting

SEO
Top Related IT Skills in Southampton by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (6.78%) CMS
2 3 (5.08%) Joomla!
2 3 (5.08%) WordPress
Applications
1 1 (1.69%) Adobe Creative Suite
1 1 (1.69%) Adobe Illustrator
1 1 (1.69%) InDesign
1 1 (1.69%) MS PowerPoint
1 1 (1.69%) Photoshop
Cloud Services
1 30 (50.85%) Google Analytics
2 10 (16.95%) AdWords
3 9 (15.25%) Adobe Analytics
4 3 (5.08%) MailChimp
Development Applications
1 2 (3.39%) Bower
1 2 (3.39%) Git (software)
1 2 (3.39%) gulp
1 2 (3.39%) Yeoman
2 1 (1.69%) Dreamweaver
General
1 57 (96.61%) Marketing
2 37 (62.71%) Advertising
Job Titles
1 15 (25.42%) Developer
2 13 (22.03%) Web Developer
3 12 (20.34%) Senior Developer
3 12 (20.34%) Senior Web Developer
4 10 (16.95%) Conversion Manager
4 10 (16.95%) Marketing Executive
4 10 (16.95%) PPC Executive
4 10 (16.95%) Search Marketing Executive
4 10 (16.95%) Senior Marketing Executive
5 9 (15.25%) Online Trading Manager
6 8 (13.56%) Digital Marketing Manager
6 8 (13.56%) Marketing Manager
6 8 (13.56%) Senior Digital Marketing Manager
6 8 (13.56%) Senior Manager
6 8 (13.56%) Senior Marketing Manager
7 2 (3.39%) Front End Developer (Client-Side Developer)
8 1 (1.69%) Marketing Web Developer
8 1 (1.69%) Web Content Specialist
8 1 (1.69%) Web Marketing Analyst
8 1 (1.69%) Web Specialist
Libraries, Frameworks & Software Standards
1 6 (10.17%) CSS
1 6 (10.17%) HTML
2 2 (3.39%) AngularJS
2 2 (3.39%) CSS3
2 2 (3.39%) HTML5
2 2 (3.39%) jQuery
2 2 (3.39%) Sass
2 2 (3.39%) Semantic HTML
3 1 (1.69%) Flash
Miscellaneous
1 46 (77.97%) Social Media
2 22 (37.29%) User Experience
3 21 (35.59%) Digital Media
4 1 (1.69%) Analytical Skills
Processes & Methodologies
1 56 (94.92%) Digital Marketing
2 53 (89.83%) E-Commerce
2 53 (89.83%) Pay per click
3 52 (88.14%) Lead Generation
4 41 (69.49%) Analytics
5 34 (57.63%) Display Advertising
5 34 (57.63%) Email Marketing
6 22 (37.29%) Web Analytics
7 19 (32.20%) Digital Analytics
8 16 (27.12%) Web Development
9 12 (20.34%) Creative Problem-Solving
10 10 (16.95%) Actionable Insight
10 10 (16.95%) Continuous Improvement
10 10 (16.95%) Data Analysis
10 10 (16.95%) Online Marketing
11 8 (13.56%) Affiliate Network
11 8 (13.56%) Planning and Forecasting
11 8 (13.56%) Strategic Planning
12 3 (5.08%) Front End Development
12 3 (5.08%) Social Media Management
Programming Languages
1 5 (8.47%) PHP
2 3 (5.08%) JavaScript
Qualifications
1 10 (16.95%) Degree
Vendors
1 33 (55.93%) Google
2 20 (33.90%) Adobe
3 10 (16.95%) Monetate
3 10 (16.95%) Optimizely
4 3 (5.08%) Facebook
4 3 (5.08%) Twitter