The table below looks at the statistics for SEO skills in IT jobs advertised for the Southampton region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 3 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 82 74 76
Rank change year-on-year
-8 +2
Permanent jobs citing SEO 10 5 11
As % of all permanent IT jobs located in Southampton 1.02% 0.57% 1.41%
As % of the Processes & Methodologies category 1.24% 0.67% 1.92%
Number of salaries quoted 6 4 9
Average salary £27,500 £27,500 £27,500
UK excluding London average salary £32,500 £33,000 £31,500
% change year-on-year
-1.51% +4.76%
SEO
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Southampton region.

Processes & Methodologies Category
Southampton
Permanent IT job ads with a match in the
Processes & Methodologies category
805 742 572
As % of all permanent IT jobs located in Southampton 82.06% 83.94% 73.43%
Number of salaries quoted 650 648 532
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £28,200 £25,000 £27,500
10% offered a salary of more than £72,500 £55,000 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Southampton

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Southampton region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Southampton

SEO
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Southampton region.

SEO Salary Trend in Southampton

SEO
Top 30 Related IT Skills in Southampton

For the 6 months to 3 March 2015, IT jobs across the Southampton region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 16 (76.19%) Marketing
2 8 (38.10%) Pay per click
2 8 (38.10%) HTML
2 8 (38.10%) Photoshop
2 8 (38.10%) Digital Marketing
2 8 (38.10%) jQuery
2 8 (38.10%) WordPress
3 7 (33.33%) Online Marketing
4 6 (28.57%) PHP
5 5 (23.81%) Google
5 5 (23.81%) Web Development
5 5 (23.81%) BBC
5 5 (23.81%) Adobe Illustrator
5 5 (23.81%) Magento
5 5 (23.81%) Campaign Management
5 5 (23.81%) Email Marketing
6 3 (14.29%) Social Media
6 3 (14.29%) Project Management
6 3 (14.29%) JavaScript
6 3 (14.29%) CSS
6 3 (14.29%) Advertising
7 2 (9.52%) CMS
7 2 (9.52%) ASP.NET
7 2 (9.52%) .NET
7 2 (9.52%) Subversion
7 2 (9.52%) HTML5
7 2 (9.52%) CSS3
7 2 (9.52%) Git (software)
7 2 (9.52%) Umbraco
7 2 (9.52%) Mentoring

SEO
Top Related IT Skills in Southampton by Category

For the 6 months to 3 March 2015, IT jobs across the Southampton region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 8 (38.10%) WordPress
2 2 (9.52%) CMS
2 2 (9.52%) Umbraco
3 1 (4.76%) Drupal
3 1 (4.76%) Sitecore CMS
3 1 (4.76%) Kentico
Applications
1 8 (38.10%) Photoshop
2 5 (23.81%) Adobe Illustrator
Business Applications
1 5 (23.81%) Magento
Database & Business Intelligence
1 1 (4.76%) MySQL
Development Applications
1 2 (9.52%) Subversion
1 2 (9.52%) Git (software)
General
1 16 (76.19%) Marketing
2 3 (14.29%) Advertising
Job Titles
1 8 (38.10%) Developer
1 8 (38.10%) Web Developer
2 5 (23.81%) Delivery Manager
2 5 (23.81%) Marketing Manager
2 5 (23.81%) Campaign Manager
2 5 (23.81%) PPC Manager
2 5 (23.81%) PPC Analyst
2 5 (23.81%) Campaign Delivery Manager
2 5 (23.81%) PPC Executive
2 5 (23.81%) PPC Specialist
2 5 (23.81%) Marketing Campaign Manager
3 3 (14.29%) Account Director
4 2 (9.52%) Web Manager
5 1 (4.76%) PHP Programmer
5 1 (4.76%) Web Programmer
5 1 (4.76%) Senior Manager
5 1 (4.76%) Senior Developer
5 1 (4.76%) Programmer
5 1 (4.76%) Senior Web Developer
Libraries, Frameworks & Software Standards
1 8 (38.10%) HTML
1 8 (38.10%) jQuery
2 3 (14.29%) CSS
3 2 (9.52%) HTML5
3 2 (9.52%) CSS3
3 2 (9.52%) .NET
3 2 (9.52%) ASP.NET
4 1 (4.76%) XML
4 1 (4.76%) XHTML
4 1 (4.76%) LAMP
Miscellaneous
1 5 (23.81%) BBC
2 3 (14.29%) Social Media
Processes & Methodologies
1 8 (38.10%) Pay per click
1 8 (38.10%) Digital Marketing
2 7 (33.33%) Online Marketing
3 5 (23.81%) Web Development
3 5 (23.81%) Email Marketing
3 5 (23.81%) Campaign Management
4 3 (14.29%) Project Management
5 2 (9.52%) Mentoring
6 1 (4.76%) OOP
6 1 (4.76%) Social Media Marketing
6 1 (4.76%) Time Management
Programming Languages
1 6 (28.57%) PHP
2 3 (14.29%) JavaScript
Systems Management
1 1 (4.76%) cPanel
Vendors
1 5 (23.81%) Google
2 1 (4.76%) Sitecore
2 1 (4.76%) Ektron