The first table below looks at the demand for SEO skills in IT jobs advertised for the Southampton region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Southampton region.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 77 76 71
Rank change year-on-year
-1 -5
Permanent jobs citing SEO 9 13 2
As % of all permanent IT jobs located in Southampton 1.082% 1.410% 0.317%
As % of the Processes & Methodologies category 1.440% 1.791% 0.433%
Number of salaries quoted 4 12 2
Average salary £35,000 £27,500 £38,750
Average salary % change year-on-year
+27.27% -29.03%
90% offered a salary of more than £31,800 £18,000 £35,750
10% offered a salary of more than £37,500 £35,000 £41,750
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
All Processes & Methodologies
Southampton
Permanent IT job ads with a match in the
Processes & Methodologies category
625 726 462
As % of all permanent IT jobs located in Southampton 75.12% 78.74% 73.33%
Number of salaries quoted 565 671 421
Average salary £40,000 £40,000 £40,000
90% offered a salary of more than £27,500 £27,500 £25,000
10% offered a salary of more than £67,000 £65,000 £52,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
SEO
Hampshire

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Southampton region as a proportion of the total demand within the Processes & Methodologies category.

Southampton SEO Jobs Demand Trend

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Southampton region.

Southampton SEO Salary Trend

SEO
Top 30 Related IT Skills

For the 6 months to 23 May 2013, IT jobs across the Southampton region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 14 (73.68%) CSS
1 14 (73.68%) Photoshop
2 13 (68.42%) JavaScript
2 13 (68.42%) HTML5
2 13 (68.42%) CSS3
3 11 (57.89%) Semantic HTML
3 11 (57.89%) XHTML
3 11 (57.89%) MySQL
4 10 (52.63%) PHP
4 10 (52.63%) Web Services
4 10 (52.63%) DOM
4 10 (52.63%) Drupal
4 10 (52.63%) WordPress
5 9 (47.37%) Magento
5 9 (47.37%) PhoneGap
5 9 (47.37%) Subversion
6 7 (36.84%) E-Commerce
7 6 (31.58%) Objective-C
7 6 (31.58%) Git (software)
7 6 (31.58%) Joomla!
7 6 (31.58%) Zend
7 6 (31.58%) Apple iOS
7 6 (31.58%) Node.js
7 6 (31.58%) Backbone.js
8 5 (26.32%) OO
9 4 (21.05%) HTML
9 4 (21.05%) Analytics
9 4 (21.05%) Pay per click
9 4 (21.05%) Marketing
10 3 (15.79%) Degree

SEO
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT jobs across the Southampton region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 14 (73.68%) CSS
2 13 (68.42%) HTML5
2 13 (68.42%) CSS3
3 11 (57.89%) Semantic HTML
3 11 (57.89%) XHTML
4 10 (52.63%) Web Services
4 10 (52.63%) DOM
5 6 (31.58%) Node.js
5 6 (31.58%) Backbone.js
6 4 (21.05%) HTML
7 3 (15.79%) .NET
8 2 (10.53%) LAMP
9 1 (5.263%) Razor View Engine
9 1 (5.263%) KnockoutJS
9 1 (5.263%) jQuery
Application Platforms
1 10 (52.63%) Drupal
1 10 (52.63%) WordPress
2 9 (47.37%) Magento
3 6 (31.58%) Joomla!
4 3 (15.79%) CMS
5 1 (5.263%) SharePoint
5 1 (5.263%) Apache
5 1 (5.263%) MS Exchange
5 1 (5.263%) Umbraco
Applications
1 14 (73.68%) Photoshop
2 1 (5.263%) InDesign
Business Applications
1 1 (5.263%) Google Analytics
Communications & Networking
1 1 (5.263%) Intranet
1 1 (5.263%) Network Security
Database & Business Intelligence
1 11 (57.89%) MySQL
Development Applications
1 9 (47.37%) PhoneGap
1 9 (47.37%) Subversion
2 6 (31.58%) Git (software)
3 3 (15.79%) Visual Studio
4 1 (5.263%) Mercurial
General
1 4 (21.05%) Marketing
Job Titles
1 13 (68.42%) Developer
2 8 (42.11%) Web Developer
2 8 (42.11%) PHP Developer
3 6 (31.58%) PHP Web Developer
4 3 (15.79%) Front-End Developer
4 3 (15.79%) Marketing Manager
5 2 (10.53%) Programmer
6 1 (5.263%) Webmaster
6 1 (5.263%) Web Manager
6 1 (5.263%) Web Designer
6 1 (5.263%) PHP MySQL Developer
6 1 (5.263%) Designer
Miscellaneous
1 3 (15.79%) Social Media
2 1 (5.263%) Mobile App
Operating Systems
1 6 (31.58%) Apple iOS
2 1 (5.263%) Linux
Processes & Methodologies
1 7 (36.84%) E-Commerce
2 5 (26.32%) OO
3 4 (21.05%) Analytics
3 4 (21.05%) Pay per click
4 3 (15.79%) Social Media Marketing
4 3 (15.79%) MVVM
4 3 (15.79%) Marketing Strategy
4 3 (15.79%) CRM
4 3 (15.79%) MVC
5 1 (5.263%) Content Management
5 1 (5.263%) Web Design
5 1 (5.263%) Responsive Web Design
5 1 (5.263%) Mobile Application Development
5 1 (5.263%) Online Marketing
5 1 (5.263%) Web Development
Programming Languages
1 13 (68.42%) JavaScript
2 10 (52.63%) PHP
3 6 (31.58%) Objective-C
Qualifications
1 3 (15.79%) Degree
Vendors
1 6 (31.58%) Zend
2 1 (5.263%) Google
2 1 (5.263%) Adobe