The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Kent region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 5 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Mar 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 95 104 69
Rank change year-on-year
+9 -35
Permanent jobs citing Pay per click 2 5 6
As % of all permanent IT jobs located in Kent 0.21% 0.44% 0.75%
As % of the Processes & Methodologies category 0.25% 0.52% 1.01%
Number of salaries quoted 2 5 3
Average salary £35,000 £30,000 £30,000
Average salary % change year-on-year
+16.66% -
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Kent region.

Processes & Methodologies Category
Kent
Permanent IT job ads with a match in the
Processes & Methodologies category
787 970 592
As % of all permanent IT jobs located in Kent 82.41% 85.76% 74.09%
Number of salaries quoted 715 784 500
Average salary £45,000 £45,000 £41,000
Average salary % change year-on-year
- +9.75%
90% offered a salary of more than £32,500 £30,000 £30,000
10% offered a salary of more than £60,000 £67,500 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend in Kent

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Kent region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Kent

Pay per click
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Kent region.

Pay per click Salary Trend in Kent

Pay per click
Top 30 Related IT Skills in Kent

For the 6 months to 5 March 2015, IT jobs across the Kent region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 6 (100.00%) SEO
1 6 (100.00%) Marketing
2 4 (66.67%) Analytics
2 4 (66.67%) Performance Analysis
2 4 (66.67%) Analytical Skills
2 4 (66.67%) Retail
2 4 (66.67%) Data Analysis
2 4 (66.67%) Web Analytics
2 4 (66.67%) MS PowerPoint
2 4 (66.67%) MS Excel
2 4 (66.67%) E-Commerce
2 4 (66.67%) Business Intelligence
2 4 (66.67%) Microsoft
2 4 (66.67%) WebTrends
3 2 (33.33%) MS Access
3 2 (33.33%) Data Warehouse
3 2 (33.33%) SQL
3 2 (33.33%) T-SQL
3 2 (33.33%) SQL Server
3 2 (33.33%) Google
3 2 (33.33%) SQL Server Integration Services
3 2 (33.33%) SQL Server Reporting Services
3 2 (33.33%) Search Engine Marketing
3 2 (33.33%) Google Analytics
3 2 (33.33%) Email Marketing
3 2 (33.33%) Digital Marketing
3 2 (33.33%) SQL Server Analysis Services
3 2 (33.33%) Time Management
3 2 (33.33%) Social Media
3 2 (33.33%) Social Media Marketing

Pay per click
Top Related IT Skills in Kent by Category

For the 6 months to 5 March 2015, IT jobs across the Kent region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Applications
1 4 (66.67%) MS PowerPoint
1 4 (66.67%) MS Excel
Business Applications
1 4 (66.67%) WebTrends
2 2 (33.33%) Google Analytics
Database & Business Intelligence
1 2 (33.33%) MS Access
1 2 (33.33%) Data Warehouse
1 2 (33.33%) SQL Server
1 2 (33.33%) SQL Server Integration Services
1 2 (33.33%) SQL Server Reporting Services
1 2 (33.33%) SQL Server Analysis Services
1 2 (33.33%) Big Data
1 2 (33.33%) SQL Server 2012
General
1 6 (100.00%) Marketing
2 4 (66.67%) Retail
Job Titles
1 2 (33.33%) Business Analyst
1 2 (33.33%) Analyst
1 2 (33.33%) Data Analyst
1 2 (33.33%) Team Leader
1 2 (33.33%) Data Business Analyst
1 2 (33.33%) Campaign Manager
Miscellaneous
1 4 (66.67%) Analytical Skills
2 2 (33.33%) Social Media
Processes & Methodologies
1 6 (100.00%) SEO
2 4 (66.67%) Analytics
2 4 (66.67%) Performance Analysis
2 4 (66.67%) Data Analysis
2 4 (66.67%) Web Analytics
2 4 (66.67%) E-Commerce
2 4 (66.67%) Business Intelligence
3 2 (33.33%) Search Engine Marketing
3 2 (33.33%) Email Marketing
3 2 (33.33%) Digital Marketing
3 2 (33.33%) Time Management
3 2 (33.33%) Social Media Marketing
Programming Languages
1 2 (33.33%) SQL
1 2 (33.33%) T-SQL
Vendors
1 4 (66.67%) Microsoft
2 2 (33.33%) Google