The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Kent region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank 89 94 -
Rank change year-on-year
+5 -
Permanent jobs citing Google Analytics 5 5 0
As % of all permanent IT jobs located in Kent 0.49% 0.43% -
As % of the Business Applications category 25.00% 9.26% -
Number of salaries quoted 5 3 0
Average salary £37,500 £22,500 -
Average salary % change year-on-year
+66.66% -
UK excluding London average salary £31,000 £30,000 £32,500
% change year-on-year
+3.33% -7.69%
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Kent region.

Business Applications Category
Kent
Permanent IT job ads with a match in the
Business Applications category
20 54 19
As % of all permanent IT jobs located in Kent 1.97% 4.59% 2.45%
Number of salaries quoted 20 47 14
Average salary £47,500 £72,500 £40,000
Average salary % change year-on-year
-34.48% +81.25%
90% offered a salary of more than £34,000 £30,000 £35,000
10% offered a salary of more than £57,000 £54,500 £72,500
UK excluding London average salary £50,000 £50,000 £48,500
% change year-on-year
- +3.09%

Google Analytics
Jobs Demand Trend in Kent

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Kent region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Kent

Google Analytics
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Kent region.

Google Analytics Salary Trend in Kent

Google Analytics
Salary Histogram in Kent

This chart provides a salary histogram for IT jobs citing Google Analytics across the Kent region over the 3 months to 21 October 2014.

Google Analytics Salary Histogram in Kent

Google Analytics
Top 29 Related IT Skills in Kent

For the 6 months to 21 October 2014, IT jobs across the Kent region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 9 (100.00%) Google
1 9 (100.00%) Analytics
2 8 (88.89%) Analytical Skills
2 8 (88.89%) Web Analytics
3 7 (77.78%) Pay per click
3 7 (77.78%) Marketing
3 7 (77.78%) WebTrends
3 7 (77.78%) SEO
4 6 (66.67%) Data Analysis
4 6 (66.67%) SQL Server
4 6 (66.67%) MS Excel
4 6 (66.67%) E-Commerce
4 6 (66.67%) Business Intelligence
4 6 (66.67%) Microsoft
4 6 (66.67%) MS PowerPoint
4 6 (66.67%) Performance Analysis
4 6 (66.67%) Big Data
4 6 (66.67%) SQL Server 2012
5 4 (44.44%) MS Access
6 3 (33.33%) Retail
7 2 (22.22%) SQL Server Reporting Services
7 2 (22.22%) Data Warehouse
7 2 (22.22%) SQL
7 2 (22.22%) T-SQL
7 2 (22.22%) SQL Server Analysis Services
7 2 (22.22%) Digital Media
7 2 (22.22%) SQL Server Integration Services
8 1 (11.11%) Copywriting
8 1 (11.11%) Search Engine Marketing

Google Analytics
Top Related IT Skills in Kent by Category

For the 6 months to 21 October 2014, IT jobs across the Kent region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Applications
1 6 (66.67%) MS Excel
1 6 (66.67%) MS PowerPoint
Business Applications
1 7 (77.78%) WebTrends
Database & Business Intelligence
1 6 (66.67%) SQL Server
1 6 (66.67%) Big Data
1 6 (66.67%) SQL Server 2012
2 4 (44.44%) MS Access
3 2 (22.22%) SQL Server Reporting Services
3 2 (22.22%) Data Warehouse
3 2 (22.22%) SQL Server Analysis Services
3 2 (22.22%) SQL Server Integration Services
General
1 7 (77.78%) Marketing
2 3 (33.33%) Retail
Job Titles
1 6 (66.67%) Analyst
1 6 (66.67%) Web Analyst
2 4 (44.44%) Data Analyst
3 2 (22.22%) Team Leader
Miscellaneous
1 8 (88.89%) Analytical Skills
2 2 (22.22%) Digital Media
3 1 (11.11%) Copywriting
Processes & Methodologies
1 9 (100.00%) Analytics
2 8 (88.89%) Web Analytics
3 7 (77.78%) Pay per click
3 7 (77.78%) SEO
4 6 (66.67%) Data Analysis
4 6 (66.67%) E-Commerce
4 6 (66.67%) Business Intelligence
4 6 (66.67%) Performance Analysis
5 1 (11.11%) Search Engine Marketing
Programming Languages
1 2 (22.22%) SQL
1 2 (22.22%) T-SQL
Vendors
1 9 (100.00%) Google
2 6 (66.67%) Microsoft