The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Kent region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Google Analytics
Rank 86 103 88
Rank change year-on-year
+17 -15
Permanent jobs citing Google Analytics 8 10 3
As % of all permanent IT jobs located in Kent 0.84% 0.82% 0.27%
As % of the Business Applications category 25.00% 27.03% 4.69%
Number of salaries quoted 8 9 1
Average salary £27,750 £26,000 £32,500
Average salary % change year-on-year
+6.73% -20.00%
UK excluding London average salary £29,650 £32,500 £30,000
% change year-on-year
-8.76% +8.33%
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Kent region.

Business Applications Category
Kent
Permanent IT job ads with a match in the
Business Applications category
32 37 64
As % of all permanent IT jobs located in Kent 3.37% 3.05% 5.67%
Number of salaries quoted 32 30 53
Average salary £50,000 £40,000 £62,500
Average salary % change year-on-year
+25.00% -36.00%
90% offered a salary of more than £27,500 £26,000 £54,500
10% offered a salary of more than £65,000 £90,000 £51,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in Kent

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Kent region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Kent

Google Analytics
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Kent region.

Google Analytics Salary Trend in Kent

Google Analytics
Job Locations in Kent

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Kent region over the 3 months to 27 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tunbridge Wells +10 4 £28,750 -17.85%
Maidstone - 1 £26,000 -
Google Analytics
South East

Google Analytics
Top 30 Related IT Skills in Kent

For the 6 months to 27 March 2015, IT jobs across the Kent region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 16 (100.00%) Google
1 16 (100.00%) Analytics
2 10 (62.50%) Analytical Skills
3 8 (50.00%) Marketing
3 8 (50.00%) MS Excel
4 7 (43.75%) SEO
4 7 (43.75%) User Experience
5 5 (31.25%) Web Analytics
6 4 (25.00%) MS PowerPoint
6 4 (25.00%) CMS
6 4 (25.00%) Finance
7 3 (18.75%) XML
7 3 (18.75%) Photoshop
7 3 (18.75%) Web Design
7 3 (18.75%) Mathematics
7 3 (18.75%) Digital Media
7 3 (18.75%) Statistics
7 3 (18.75%) WordPress
8 2 (12.50%) UX Design
8 2 (12.50%) Usability Testing
8 2 (12.50%) Computer Science
8 2 (12.50%) Pay per click
8 2 (12.50%) Project Planning
8 2 (12.50%) Degree
8 2 (12.50%) Data Analysis
8 2 (12.50%) E-Commerce
8 2 (12.50%) VB
8 2 (12.50%) WebTrends
9 1 (6.25%) Publishing
9 1 (6.25%) Workflow

Google Analytics
Top Related IT Skills in Kent by Category

For the 6 months to 27 March 2015, IT jobs across the Kent region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (25.00%) CMS
2 3 (18.75%) WordPress
Applications
1 8 (50.00%) MS Excel
2 4 (25.00%) MS PowerPoint
3 3 (18.75%) Photoshop
Business Applications
1 2 (12.50%) WebTrends
General
1 8 (50.00%) Marketing
2 4 (25.00%) Finance
3 1 (6.25%) Publishing
3 1 (6.25%) Retail
Job Titles
1 7 (43.75%) Analyst
2 5 (31.25%) Web Analyst
3 3 (18.75%) Developer
3 3 (18.75%) Website Developer
4 2 (12.50%) Coordinator
4 2 (12.50%) MI Analyst
5 1 (6.25%) Junior Analyst
5 1 (6.25%) Junior
Libraries, Frameworks & Software Standards
1 3 (18.75%) XML
2 1 (6.25%) HTML
2 1 (6.25%) CSS
Miscellaneous
1 10 (62.50%) Analytical Skills
2 7 (43.75%) User Experience
3 3 (18.75%) Digital Media
3 3 (18.75%) Statistics
3 3 (18.75%) Mathematics
4 2 (12.50%) Computer Science
5 1 (6.25%) Social Media
Processes & Methodologies
1 16 (100.00%) Analytics
2 7 (43.75%) SEO
3 5 (31.25%) Web Analytics
4 3 (18.75%) Web Design
5 2 (12.50%) Data Analysis
5 2 (12.50%) Usability Testing
5 2 (12.50%) UX Design
5 2 (12.50%) Pay per click
5 2 (12.50%) Project Planning
5 2 (12.50%) E-Commerce
6 1 (6.25%) Business Intelligence
6 1 (6.25%) Workflow
6 1 (6.25%) Search Engine Marketing
6 1 (6.25%) Digital Marketing
6 1 (6.25%) Market Research
6 1 (6.25%) Customer Engagement
6 1 (6.25%) Performance Analysis
Programming Languages
1 2 (12.50%) VB
2 1 (6.25%) SQL
Qualifications
1 2 (12.50%) Degree
Vendors
1 16 (100.00%) Google
2 1 (6.25%) Tealeaf
2 1 (6.25%) Tableau
2 1 (6.25%) Microsoft