The table below looks at the statistics for Analytics skills in IT jobs advertised for the Kent region. Included is a guide to the average salaries offered in IT jobs that have cited Analytics over the 3 months to 17 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Dec 2014
Same period 2013 Same period 2012
Analytics
Rank 87 68 74
Rank change year-on-year
-19 +6
Permanent jobs citing Analytics 25 38 4
As % of all permanent IT jobs located in Kent 2.12% 3.04% 0.52%
As % of the Processes & Methodologies category 2.49% 3.70% 0.73%
Number of salaries quoted 24 31 3
Average salary £40,000 £50,000 £52,500
Average salary % change year-on-year
-20.00% -4.76%
90% offered a salary of more than £30,750 £23,000 £46,500
10% offered a salary of more than £50,250 £70,000 £66,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%
Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Kent region.

Processes & Methodologies Category
Kent
Permanent IT job ads with a match in the
Processes & Methodologies category
1006 1028 547
As % of all permanent IT jobs located in Kent 85.25% 82.37% 70.95%
Number of salaries quoted 877 896 479
Average salary £45,000 £45,000 £41,000
Average salary % change year-on-year
- +9.75%
90% offered a salary of more than £32,500 £31,500 £28,200
10% offered a salary of more than £62,500 £55,000 £65,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Analytics
Jobs Demand Trend in Kent

This chart provides a 3-month moving total of permanent IT jobs citing Analytics across the Kent region as a proportion of the total demand within the Processes & Methodologies category.

Analytics Jobs Demand Trend in Kent

Analytics
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Analytics across the Kent region.

Analytics Salary Trend in Kent

Analytics
Salary Histogram in Kent

This chart provides a salary histogram for IT jobs citing Analytics across the Kent region over the 3 months to 17 December 2014.

Analytics Salary Histogram in Kent

Analytics
Job Locations in Kent

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Analytics within the Kent region over the 3 months to 17 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidstone - 6 £37,500 -
Chatham - 1 £33,000 -
Folkestone - 1 £32,500 -
Analytics
South East

Analytics
Top 30 Related IT Skills in Kent

For the 6 months to 17 December 2014, IT jobs across the Kent region citing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Analytics.

1 27 (77.14%) Analytical Skills
2 23 (65.71%) Marketing
3 17 (48.57%) SEO
4 12 (34.29%) MS Excel
5 11 (31.43%) Google
5 11 (31.43%) Google Analytics
6 10 (28.57%) MS PowerPoint
7 9 (25.71%) Data Analysis
7 9 (25.71%) Web Analytics
8 7 (20.00%) SQL
8 7 (20.00%) SAS
8 7 (20.00%) Business Intelligence
8 7 (20.00%) Microsoft
8 7 (20.00%) Project Management
8 7 (20.00%) Finance
8 7 (20.00%) Time Management
8 7 (20.00%) Online Marketing
8 7 (20.00%) Social Media
9 6 (17.14%) E-Commerce
9 6 (17.14%) WebTrends
9 6 (17.14%) Pay per click
9 6 (17.14%) Degree
9 6 (17.14%) QA
9 6 (17.14%) Performance Analysis
9 6 (17.14%) Line Management
10 5 (14.29%) Retail
10 5 (14.29%) User Experience
11 4 (11.43%) SQL Server
11 4 (11.43%) MS Access
11 4 (11.43%) CMS

Analytics
Top Related IT Skills in Kent by Category

For the 6 months to 17 December 2014, IT jobs across the Kent region citing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Analytics. Up to 20 skills are shown per category.

Application Platforms
1 7 (20.00%) SAS
2 4 (11.43%) CMS
3 3 (8.57%) WordPress
Applications
1 12 (34.29%) MS Excel
2 10 (28.57%) MS PowerPoint
3 3 (8.57%) FastStats
3 3 (8.57%) Photoshop
3 3 (8.57%) SPSS
4 1 (2.86%) PowerPivot
Business Applications
1 11 (31.43%) Google Analytics
2 6 (17.14%) WebTrends
Communications & Networking
1 1 (2.86%) Firewall
1 1 (2.86%) Intrusion Detection
Database & Business Intelligence
1 4 (11.43%) MS Access
1 4 (11.43%) SQL Server
2 3 (8.57%) Big Data
2 3 (8.57%) SQL Server 2012
2 3 (8.57%) Data Mining
3 2 (5.71%) SQL Server Integration Services
3 2 (5.71%) SQL Server Reporting Services
3 2 (5.71%) Data Warehouse
3 2 (5.71%) SQL Server Analysis Services
4 1 (2.86%) QlikView
4 1 (2.86%) SQL Server 2008
General
1 23 (65.71%) Marketing
2 7 (20.00%) Finance
3 5 (14.29%) Retail
4 1 (2.86%) Publishing
Job Titles
1 17 (48.57%) Analyst
2 8 (22.86%) Consultant
2 8 (22.86%) Insight Analyst
3 7 (20.00%) SEO Consultant
4 5 (14.29%) Data Analyst
5 4 (11.43%) Developer
5 4 (11.43%) Senior Analyst
6 3 (8.57%) Website Developer
6 3 (8.57%) Web Analyst
7 2 (5.71%) Team Leader
7 2 (5.71%) Business Analyst
7 2 (5.71%) Data Business Analyst
7 2 (5.71%) Senior Insight Analyst
8 1 (2.86%) Pricing Analyst
8 1 (2.86%) Senior Pricing Analyst
8 1 (2.86%) Cloud Consultant
8 1 (2.86%) Account Manager
8 1 (2.86%) Senior Manager
8 1 (2.86%) Security Consultant
8 1 (2.86%) .NET Developer
Libraries, Frameworks & Software Standards
1 3 (8.57%) XML
2 1 (2.86%) WCF
2 1 (2.86%) ASP.NET MVC
2 1 (2.86%) ADO.NET Entity Framework
2 1 (2.86%) .NET
2 1 (2.86%) ASP.NET
2 1 (2.86%) CSS
2 1 (2.86%) HTML
2 1 (2.86%) .NET Framework
Miscellaneous
1 27 (77.14%) Analytical Skills
2 7 (20.00%) Social Media
3 5 (14.29%) User Experience
4 2 (5.71%) Economics
4 2 (5.71%) Mathematics
4 2 (5.71%) Digital Media
4 2 (5.71%) Visualisation
4 2 (5.71%) Statistics
5 1 (2.86%) Management Information System
5 1 (2.86%) Computer Science
Processes & Methodologies
1 17 (48.57%) SEO
2 9 (25.71%) Web Analytics
2 9 (25.71%) Data Analysis
3 7 (20.00%) Online Marketing
3 7 (20.00%) Time Management
3 7 (20.00%) Business Intelligence
3 7 (20.00%) Project Management
4 6 (17.14%) Pay per click
4 6 (17.14%) E-Commerce
4 6 (17.14%) Performance Analysis
4 6 (17.14%) Line Management
5 4 (11.43%) Agile Software Development
5 4 (11.43%) Database Marketing
6 3 (8.57%) Search Engine Marketing
6 3 (8.57%) Data Migration
6 3 (8.57%) Continuous Improvement
6 3 (8.57%) Propensity Modelling
6 3 (8.57%) Mentoring
6 3 (8.57%) CHAID
6 3 (8.57%) Web Design
Programming Languages
1 7 (20.00%) SQL
2 2 (5.71%) T-SQL
3 1 (2.86%) R
3 1 (2.86%) VBA
3 1 (2.86%) C#
Qualifications
1 6 (17.14%) Degree
Quality Assurance & Compliance
1 6 (17.14%) QA
2 3 (8.57%) SLA
Systems Management
1 1 (2.86%) Nessus
Vendors
1 11 (31.43%) Google
2 7 (20.00%) Microsoft
3 3 (8.57%) SmartFocus
4 1 (2.86%) Tealeaf
4 1 (2.86%) Tableau
4 1 (2.86%) Palantir
4 1 (2.86%) SAP
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