The table below looks at the statistics for SEO skills in IT jobs advertised for the Kent region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 7 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
7 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 62 80 82
Rank change year-on-year
+18 +2
Permanent jobs citing SEO 38 24 16
As % of all permanent IT jobs located in Kent 3.46% 2.12% 1.47%
As % of the Processes & Methodologies category 4.18% 2.58% 2.01%
Number of salaries quoted 21 21 13
Average salary £40,000 £32,500 £35,000
Average salary % change year-on-year
+23.07% -7.14%
90% offered a salary of more than £25,000 £30,000 £25,300
10% offered a salary of more than £42,500 £47,500 £40,000
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Kent region.

Processes & Methodologies Category
Kent
Permanent IT job ads with a match in the
Processes & Methodologies category
910 931 795
As % of all permanent IT jobs located in Kent 82.95% 82.32% 73.14%
Number of salaries quoted 787 826 678
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £28,500 £30,000 £30,000
10% offered a salary of more than £55,000 £57,500 £60,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

SEO
Jobs Demand Trend in Kent

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Kent region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Kent

SEO
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Kent region.

SEO Salary Trend in Kent

SEO
Salary Histogram in Kent

This chart provides a salary histogram for IT jobs citing SEO across the Kent region over the 3 months to 7 July 2015.

SEO Salary Histogram in Kent

SEO
Job Locations in Kent

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Kent region over the 3 months to 7 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stansted - 17 - -
Tunbridge Wells -17 6 £36,250 -27.50%
Sevenoaks - 1 £35,000 -
Sittingbourne - 1 £27,500 -
SEO
South East

SEO
Top 30 Related IT Skills in Kent

For the 6 months to 7 July 2015, IT jobs across the Kent region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 40 (78.43%) Marketing
2 33 (64.71%) Pay per click
3 30 (58.82%) Digital Marketing
4 21 (41.18%) Analytics
5 19 (37.25%) HTML
6 17 (33.33%) CSS
6 17 (33.33%) Google
7 16 (31.37%) Google Analytics
8 15 (29.41%) E-Commerce
8 15 (29.41%) CMS
9 13 (25.49%) Project Management
10 12 (23.53%) User Experience
11 11 (21.57%) Responsive Web Design
11 11 (21.57%) Adobe
12 9 (17.65%) Mobile App
12 9 (17.65%) Magento
12 9 (17.65%) Social Media
12 9 (17.65%) Photoshop
12 9 (17.65%) JavaScript
12 9 (17.65%) Adobe Illustrator
12 9 (17.65%) Adobe After Effects
13 8 (15.69%) Retail
13 8 (15.69%) .NET
13 8 (15.69%) C#
13 8 (15.69%) jQuery
13 8 (15.69%) Time Management
14 7 (13.73%) Data Protection
14 7 (13.73%) Android
14 7 (13.73%) Apple iOS
14 7 (13.73%) SQL Server

SEO
Top Related IT Skills in Kent by Category

For the 6 months to 7 July 2015, IT jobs across the Kent region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 15 (29.41%) CMS
2 7 (13.73%) IIS
3 4 (7.84%) Umbraco
4 2 (3.92%) Sitecore CMS
5 1 (1.96%) Kentico
5 1 (1.96%) Sitefinity
5 1 (1.96%) Immediacy CMS
5 1 (1.96%) SharePoint
5 1 (1.96%) DNN
Applications
1 9 (17.65%) Photoshop
1 9 (17.65%) Adobe Illustrator
1 9 (17.65%) Adobe After Effects
2 7 (13.73%) InDesign
3 3 (5.88%) MS Excel
4 2 (3.92%) Fireworks
4 2 (3.92%) Adobe Creative Suite
5 1 (1.96%) MS PowerPoint
Business Applications
1 9 (17.65%) Magento
2 2 (3.92%) WebTrends
3 1 (1.96%) Dynamics CRM
Cloud Services
1 16 (31.37%) Google Analytics
2 2 (3.92%) Microsoft Azure
3 1 (1.96%) SaaS
Communications & Networking
1 3 (5.88%) DNS
Database & Business Intelligence
1 7 (13.73%) SQL Server
2 2 (3.92%) MySQL
3 1 (1.96%) SQL Server Reporting Services
3 1 (1.96%) SQL Server 2008
Development Applications
1 3 (5.88%) Git (software)
2 2 (3.92%) Subversion
3 1 (1.96%) ReSharper
3 1 (1.96%) Visual Studio
General
1 40 (78.43%) Marketing
2 8 (15.69%) Retail
3 5 (9.80%) Publishing
4 1 (1.96%) Advertising
Job Titles
1 19 (37.25%) PPC Specialist
1 19 (37.25%) PPC Manager
1 19 (37.25%) PPC Analyst
1 19 (37.25%) PPC Executive
2 14 (27.45%) Consultant
3 10 (19.61%) Digital Marketing Consultant
3 10 (19.61%) Marketing Consultant
4 9 (17.65%) Developer
5 7 (13.73%) Sales Executive
6 5 (9.80%) Web Developer
7 4 (7.84%) Junior
7 4 (7.84%) .NET Developer
7 4 (7.84%) SEO Consultant
8 3 (5.88%) Senior Developer
8 3 (5.88%) Junior Developer
9 2 (3.92%) Senior .NET Developer
9 2 (3.92%) Analyst
9 2 (3.92%) Campaign Manager
9 2 (3.92%) ASP.NET Developer
9 2 (3.92%) SEO Specialist
Libraries, Frameworks & Software Standards
1 19 (37.25%) HTML
2 17 (33.33%) CSS
3 8 (15.69%) .NET
3 8 (15.69%) jQuery
4 7 (13.73%) ASP.NET
5 5 (9.80%) HTML5
5 5 (9.80%) CSS3
6 4 (7.84%) .NET Framework
6 4 (7.84%) XML
6 4 (7.84%) Twitter Bootstrap
7 3 (5.88%) ASP.NET MVC
7 3 (5.88%) XSLT
8 2 (3.92%) XHTML
8 2 (3.92%) Classic ASP
8 2 (3.92%) Web Services
8 2 (3.92%) JSON
8 2 (3.92%) WCF
8 2 (3.92%) AngularJS
8 2 (3.92%) Zurb Foundation
8 2 (3.92%) ASP.NET Web Forms
Miscellaneous
1 12 (23.53%) User Experience
2 9 (17.65%) Social Media
2 9 (17.65%) Mobile App
3 7 (13.73%) Analytical Skills
4 3 (5.88%) W3C
5 2 (3.92%) Algorithms
5 2 (3.92%) PMI
6 1 (1.96%) Statistics
6 1 (1.96%) Graphic Design
6 1 (1.96%) Mathematics
Operating Systems
1 7 (13.73%) Android
1 7 (13.73%) Apple iOS
2 6 (11.76%) Windows
3 1 (1.96%) Windows Server 2008
Processes & Methodologies
1 33 (64.71%) Pay per click
2 30 (58.82%) Digital Marketing
3 21 (41.18%) Analytics
4 15 (29.41%) E-Commerce
5 13 (25.49%) Project Management
6 11 (21.57%) Responsive Web Design
7 8 (15.69%) Time Management
8 7 (13.73%) Data Protection
9 6 (11.76%) MVC
10 4 (7.84%) Web Analytics
10 4 (7.84%) Online Marketing
11 2 (3.92%) Social Media Marketing
11 2 (3.92%) Campaign Management
11 2 (3.92%) Email Marketing
11 2 (3.92%) Web Development
11 2 (3.92%) Agile Software Development
11 2 (3.92%) TDD
12 1 (1.96%) Business Analysis
12 1 (1.96%) Business Intelligence
12 1 (1.96%) OO
Programming Languages
1 9 (17.65%) JavaScript
2 8 (15.69%) C#
3 3 (5.88%) SQL
4 2 (3.92%) PHP
5 1 (1.96%) T-SQL
Qualifications
1 3 (5.88%) Degree
2 2 (3.92%) PMI Certification
Quality Assurance & Compliance
1 1 (1.96%) PCI DSS
System Software
1 1 (1.96%) Active Directory
1 1 (1.96%) Hyper-V
Vendors
1 17 (33.33%) Google
2 11 (21.57%) Adobe
3 5 (9.80%) Microsoft
4 3 (5.88%) Sitecore
5 1 (1.96%) Tealeaf
5 1 (1.96%) Tableau