The table below looks at the statistics for SEO skills in IT jobs advertised for the Kent region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 28 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Jul 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 84 66 86
Rank change year-on-year
-18 +20
Permanent jobs citing SEO 2 37 22
As % of all permanent IT jobs located in Kent 0.21% 3.40% 1.94%
As % of the Processes & Methodologies category 0.24% 3.91% 2.20%
Number of salaries quoted 2 20 21
Median salary £24,250 £38,750 £31,500
Median salary % change year-on-year
-37.41% +23.01%
90% offered a salary of more than £23,650 £24,900 £30,000
10% offered a salary of more than £24,850 £42,500 £47,500
UK excluding London median salary £31,500 £32,500 £30,000
% change year-on-year
-3.07% +8.33%
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Kent region.

Processes & Methodologies Category
Kent
Permanent IT job ads with a match in the
Processes & Methodologies category
837 946 1000
As % of all permanent IT jobs located in Kent 86.11% 86.87% 88.34%
Number of salaries quoted 748 824 852
Median salary £42,500 £42,500 £42,500
90% offered a salary of more than £28,350 £28,000 £30,000
10% offered a salary of more than £65,000 £57,500 £57,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Kent

The demand trend of job ads across the Kent region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Kent

SEO
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Kent region.

SEO Salary Trend in Kent

SEO
Job Locations in Kent

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Kent region over the 3 months to 28 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidstone - 1 £23,500 -
Rochester - 1 £25,000 -
SEO
South East

SEO
Top 30 Related IT Skills in Kent

For the 6 months to 28 July 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Kent region with a requirement for SEO.

1 6 (75.00%) E-Commerce
2 5 (62.50%) Pay per click
3 4 (50.00%) Web Development
3 4 (50.00%) JavaScript
3 4 (50.00%) PHP
3 4 (50.00%) Social Media
4 3 (37.50%) Git (software)
4 3 (37.50%) Google
4 3 (37.50%) jQuery
4 3 (37.50%) Data Protection
4 3 (37.50%) AngularJS
4 3 (37.50%) Analytics
4 3 (37.50%) Front End Development
4 3 (37.50%) AdWords
4 3 (37.50%) Actionable Insight
4 3 (37.50%) CSS
4 3 (37.50%) HTML
4 3 (37.50%) Retail
4 3 (37.50%) Advertising
4 3 (37.50%) Web Design
5 2 (25.00%) CMS
5 2 (25.00%) LAMP
5 2 (25.00%) MVC
5 2 (25.00%) Linux
5 2 (25.00%) Agile Software Development
5 2 (25.00%) Marketing
5 2 (25.00%) Project Management
5 2 (25.00%) User Experience
5 2 (25.00%) WordPress
5 2 (25.00%) Digital Marketing

SEO
Top Related IT Skills in Kent by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (25.00%) CMS
1 2 (25.00%) WordPress
Applications
1 1 (12.50%) Photoshop
Cloud Services
1 3 (37.50%) AdWords
Development Applications
1 3 (37.50%) Git (software)
2 1 (12.50%) Ant
2 1 (12.50%) Eclipse
2 1 (12.50%) PHPUnit
2 1 (12.50%) Subversion
General
1 3 (37.50%) Advertising
1 3 (37.50%) Retail
2 2 (25.00%) Marketing
3 1 (12.50%) Legal
Job Titles
1 5 (62.50%) Developer
2 3 (37.50%) JavaScript Developer
3 2 (25.00%) Front End Developer (Client-Side Developer)
3 2 (25.00%) Linux Developer
3 2 (25.00%) PHP Developer
3 2 (25.00%) Project Manager
3 2 (25.00%) Web Developer
4 1 (12.50%) Front End Web Developer (Client-Side Developer)
4 1 (12.50%) HTML Developer
Libraries, Frameworks & Software Standards
1 3 (37.50%) AngularJS
1 3 (37.50%) CSS
1 3 (37.50%) HTML
1 3 (37.50%) jQuery
2 2 (25.00%) LAMP
2 2 (25.00%) Node.js
3 1 (12.50%) CSS3
3 1 (12.50%) HTML5
3 1 (12.50%) JSON
3 1 (12.50%) JSP
3 1 (12.50%) React
3 1 (12.50%) RESTful
3 1 (12.50%) Twitter Bootstrap
3 1 (12.50%) Web Services
3 1 (12.50%) XML
Miscellaneous
1 4 (50.00%) Social Media
2 2 (25.00%) User Experience
3 1 (12.50%) W3C
Operating Systems
1 2 (25.00%) Linux
Processes & Methodologies
1 6 (75.00%) E-Commerce
2 5 (62.50%) Pay per click
3 4 (50.00%) Web Development
4 3 (37.50%) Actionable Insight
4 3 (37.50%) Analytics
4 3 (37.50%) Data Protection
4 3 (37.50%) Front End Development
4 3 (37.50%) Web Design
5 2 (25.00%) Agile Software Development
5 2 (25.00%) Continuous Integration
5 2 (25.00%) Digital Marketing
5 2 (25.00%) MVC
5 2 (25.00%) Project Management
5 2 (25.00%) Responsive Web Design
6 1 (12.50%) Integration Testing
6 1 (12.50%) Mobile First
6 1 (12.50%) Unit Testing
6 1 (12.50%) Wireframes
Programming Languages
1 4 (50.00%) JavaScript
1 4 (50.00%) PHP
2 1 (12.50%) Java
2 1 (12.50%) SQL
Vendors
1 3 (37.50%) Google
2 1 (12.50%) Adobe