The table below looks at the statistics for SEO skills in IT jobs advertised for the Kent region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 27 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 70 69 69
Rank change year-on-year
-1 0
Permanent jobs citing SEO 21 31 19
As % of all permanent IT jobs located in Kent 2.12% 2.67% 1.63%
As % of the Processes & Methodologies category 2.60% 3.32% 2.19%
Number of salaries quoted 17 25 14
Average salary £37,500 £31,500 £35,000
Average salary % change year-on-year
+19.04% -10.00%
90% offered a salary of more than £27,100 £25,000 £26,800
10% offered a salary of more than £42,500 £47,500 £40,000
UK excluding London average salary £30,000 £32,000 £30,000
% change year-on-year
-6.25% +6.66%
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Kent region.

Processes & Methodologies Category
Kent
Permanent IT job ads with a match in the
Processes & Methodologies category
807 934 866
As % of all permanent IT jobs located in Kent 81.43% 80.52% 74.46%
Number of salaries quoted 718 775 731
Average salary £42,500 £42,500 £42,500
90% offered a salary of more than £28,000 £30,000 £30,000
10% offered a salary of more than £60,000 £70,000 £60,000
UK excluding London average salary £44,750 £42,500 £40,000
% change year-on-year
+5.29% +6.25%

SEO
Jobs Demand Trend in Kent

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Kent region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Kent

SEO
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Kent region.

SEO Salary Trend in Kent

SEO
Salary Histogram in Kent

This chart provides a salary histogram for IT jobs citing SEO across the Kent region over the 3 months to 27 May 2015.

SEO Salary Histogram in Kent

SEO
Job Locations in Kent

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Kent region over the 3 months to 27 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tunbridge Wells -13 5 £37,500 +7.14%
Stansted - 4 - - 3
Sevenoaks - 1 £37,500 -
Sittingbourne - 1 £27,500 -
SEO
South East

SEO
Top 30 Related IT Skills in Kent

For the 6 months to 27 May 2015, IT jobs across the Kent region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 28 (71.79%) Marketing
2 23 (58.97%) Analytics
3 15 (38.46%) Pay per click
4 14 (35.90%) Google
4 14 (35.90%) HTML
4 14 (35.90%) Project Management
4 14 (35.90%) Social Media
5 13 (33.33%) Digital Marketing
6 12 (30.77%) Google Analytics
6 12 (30.77%) Analytical Skills
6 12 (30.77%) CSS
7 11 (28.21%) CMS
7 11 (28.21%) Time Management
8 10 (25.64%) E-Commerce
9 9 (23.08%) Publishing
9 9 (23.08%) Responsive Web Design
9 9 (23.08%) Online Marketing
10 7 (17.95%) User Experience
10 7 (17.95%) Adobe
10 7 (17.95%) JavaScript
11 6 (15.38%) jQuery
12 5 (12.82%) Android
12 5 (12.82%) Magento
12 5 (12.82%) Apple iOS
12 5 (12.82%) Mobile App
12 5 (12.82%) Adobe Illustrator
12 5 (12.82%) Web Analytics
12 5 (12.82%) Adobe After Effects
12 5 (12.82%) Photoshop
13 4 (10.26%) IIS

SEO
Top Related IT Skills in Kent by Category

For the 6 months to 27 May 2015, IT jobs across the Kent region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 11 (28.21%) CMS
2 4 (10.26%) IIS
3 2 (5.13%) Sitecore CMS
4 1 (2.56%) Confluence
4 1 (2.56%) Kentico
4 1 (2.56%) Sitefinity
4 1 (2.56%) Railo
4 1 (2.56%) DNN
4 1 (2.56%) Umbraco
4 1 (2.56%) Immediacy CMS
4 1 (2.56%) SharePoint
4 1 (2.56%) ColdFusion
Applications
1 5 (12.82%) Photoshop
1 5 (12.82%) Adobe Illustrator
1 5 (12.82%) Adobe After Effects
2 4 (10.26%) MS Excel
3 3 (7.69%) InDesign
4 2 (5.13%) MS PowerPoint
Business Applications
1 5 (12.82%) Magento
2 2 (5.13%) WebTrends
3 1 (2.56%) Dynamics CRM
Cloud Services
1 12 (30.77%) Google Analytics
2 1 (2.56%) SaaS
Communications & Networking
1 1 (2.56%) DNS
Database & Business Intelligence
1 4 (10.26%) SQL Server
2 2 (5.13%) MySQL
3 1 (2.56%) SQL Server Reporting Services
3 1 (2.56%) SQL Server 2008
Development Applications
1 3 (7.69%) Git (software)
2 2 (5.13%) Subversion
3 1 (2.56%) JIRA
3 1 (2.56%) ReSharper
3 1 (2.56%) Bitbucket
3 1 (2.56%) Visual Studio
General
1 28 (71.79%) Marketing
2 9 (23.08%) Publishing
3 4 (10.26%) Retail
4 2 (5.13%) Games
5 1 (2.56%) Pharmaceutical
Job Titles
1 12 (30.77%) Consultant
2 9 (23.08%) SEO Consultant
3 6 (15.38%) PPC Specialist
3 6 (15.38%) PPC Manager
3 6 (15.38%) PPC Analyst
3 6 (15.38%) PPC Executive
3 6 (15.38%) Developer
4 3 (7.69%) .NET Developer
4 3 (7.69%) Digital Marketing Consultant
4 3 (7.69%) Marketing Consultant
4 3 (7.69%) Web Developer
4 3 (7.69%) Designer
5 2 (5.13%) Campaign Manager
5 2 (5.13%) SEO Specialist
5 2 (5.13%) Web Designer
5 2 (5.13%) Senior .NET Developer
5 2 (5.13%) Web Analyst
5 2 (5.13%) Analyst
5 2 (5.13%) Senior Developer
6 1 (2.56%) Administrator
Libraries, Frameworks & Software Standards
1 14 (35.90%) HTML
2 12 (30.77%) CSS
3 6 (15.38%) jQuery
4 4 (10.26%) .NET
5 3 (7.69%) XML
5 3 (7.69%) XSLT
5 3 (7.69%) .NET Framework
5 3 (7.69%) HTML5
5 3 (7.69%) CSS3
5 3 (7.69%) ASP.NET
5 3 (7.69%) Twitter Bootstrap
6 2 (5.13%) Zurb Foundation
6 2 (5.13%) AngularJS
7 1 (2.56%) ColdBox
7 1 (2.56%) ASP.NET MVC
7 1 (2.56%) ASP.NET Web Forms
7 1 (2.56%) Razor View Engine
7 1 (2.56%) Backbone.js
7 1 (2.56%) KnockoutJS
7 1 (2.56%) JSON
Miscellaneous
1 14 (35.90%) Social Media
2 12 (30.77%) Analytical Skills
3 7 (17.95%) User Experience
4 5 (12.82%) Mobile App
5 2 (5.13%) Algorithms
6 1 (2.56%) W3C
6 1 (2.56%) Statistics
6 1 (2.56%) Graphic Design
6 1 (2.56%) Mathematics
6 1 (2.56%) Computer Science
Operating Systems
1 5 (12.82%) Android
1 5 (12.82%) Apple iOS
2 3 (7.69%) Windows
3 1 (2.56%) Windows Server 2008
Processes & Methodologies
1 23 (58.97%) Analytics
2 15 (38.46%) Pay per click
3 14 (35.90%) Project Management
4 13 (33.33%) Digital Marketing
5 11 (28.21%) Time Management
6 10 (25.64%) E-Commerce
7 9 (23.08%) Online Marketing
7 9 (23.08%) Responsive Web Design
8 5 (12.82%) Web Analytics
9 4 (10.26%) MVC
10 3 (7.69%) Agile Software Development
10 3 (7.69%) Data Protection
11 2 (5.13%) Campaign Management
11 2 (5.13%) Social Media Marketing
11 2 (5.13%) TDD
11 2 (5.13%) Web Development
11 2 (5.13%) Search Engine Marketing
11 2 (5.13%) Email Marketing
12 1 (2.56%) Unit Testing
12 1 (2.56%) System Testing
Programming Languages
1 7 (17.95%) JavaScript
2 4 (10.26%) C#
3 3 (7.69%) SQL
4 1 (2.56%) T-SQL
4 1 (2.56%) PHP
Qualifications
1 4 (10.26%) Degree
Quality Assurance & Compliance
1 1 (2.56%) PCI DSS
System Software
1 1 (2.56%) Active Directory
1 1 (2.56%) Hyper-V
Vendors
1 14 (35.90%) Google
2 7 (17.95%) Adobe
3 3 (7.69%) Microsoft
4 2 (5.13%) Sitecore
4 2 (5.13%) Tealeaf
4 2 (5.13%) Tableau
Kent
Capita Resourcing IT
Salary: benefits
Posted: 22 hours ago
Tonbridge, Kent
Oscar Associates (UK) Ltd
Salary: £20000 - £30000 per annum
Posted: 5 days ago
Stansted, Essex
Altitude Internet
Salary: Highly Competitive
Posted: 6 days ago
Stansted, Essex
Altitude Internet
Salary: Highly Competitive
Posted: 6 days ago
Kent
Capita Resourcing - IT Resourcing
Salary: £35000 - £50000 per annum + benefits
Posted: 6 days ago
Stansted, Essex
Altitude Internet
Posted: 12 days ago