The table below looks at the statistics for SEO skills in IT jobs advertised for the Kent region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 5 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 83 99 70
Rank change year-on-year
+16 -29
Permanent jobs citing SEO 14 10 5
As % of all permanent IT jobs located in Kent 1.47% 0.88% 0.63%
As % of the Processes & Methodologies category 1.78% 1.03% 0.84%
Number of salaries quoted 14 10 2
Average salary £45,000 £48,750 £21,500
Average salary % change year-on-year
-7.69% +126.74%
UK excluding London average salary £32,500 £32,500 £31,000
% change year-on-year
- +4.83%
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Kent region.

Processes & Methodologies Category
Kent
Permanent IT job ads with a match in the
Processes & Methodologies category
787 970 592
As % of all permanent IT jobs located in Kent 82.41% 85.76% 74.09%
Number of salaries quoted 715 784 500
Average salary £45,000 £45,000 £41,000
Average salary % change year-on-year
- +9.75%
90% offered a salary of more than £32,500 £30,000 £30,000
10% offered a salary of more than £60,000 £67,500 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Kent

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Kent region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Kent

SEO
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Kent region.

SEO Salary Trend in Kent

SEO
Job Locations in Kent

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Kent region over the 3 months to 5 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Folkestone - 4 £41,000 - 1
SEO
South East

SEO
Top 30 Related IT Skills in Kent

For the 6 months to 5 March 2015, IT jobs across the Kent region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 26 (54.17%) Marketing
2 23 (47.92%) Analytics
3 20 (41.67%) Social Media
4 17 (35.42%) Analytical Skills
4 17 (35.42%) HTML
5 16 (33.33%) CMS
6 15 (31.25%) Photoshop
6 15 (31.25%) Time Management
7 13 (27.08%) Online Marketing
7 13 (27.08%) JavaScript
7 13 (27.08%) Project Management
7 13 (27.08%) Publishing
8 12 (25.00%) Responsive Web Design
9 11 (22.92%) jQuery
9 11 (22.92%) CSS
10 10 (20.83%) MS Excel
10 10 (20.83%) MS PowerPoint
10 10 (20.83%) MVC
11 9 (18.75%) Games
11 9 (18.75%) Adobe Illustrator
11 9 (18.75%) Adobe
11 9 (18.75%) Android
11 9 (18.75%) Apple iOS
12 8 (16.67%) Microsoft
12 8 (16.67%) SQL Server
12 8 (16.67%) Google
13 7 (14.58%) Web Analytics
14 6 (12.50%) E-Commerce
14 6 (12.50%) ASP.NET
14 6 (12.50%) C#

SEO
Top Related IT Skills in Kent by Category

For the 6 months to 5 March 2015, IT jobs across the Kent region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 16 (33.33%) CMS
2 4 (8.33%) ColdFusion
2 4 (8.33%) Confluence
2 4 (8.33%) Railo
3 3 (6.25%) WordPress
4 1 (2.08%) Sitecore CMS
4 1 (2.08%) IIS
4 1 (2.08%) Apache
Applications
1 15 (31.25%) Photoshop
2 10 (20.83%) MS Excel
2 10 (20.83%) MS PowerPoint
3 9 (18.75%) Adobe Illustrator
Business Applications
1 6 (12.50%) Google Analytics
2 4 (8.33%) WebTrends
3 1 (2.08%) Magento
Database & Business Intelligence
1 8 (16.67%) SQL Server
2 5 (10.42%) MySQL
3 2 (4.17%) MS Access
3 2 (4.17%) Data Warehouse
3 2 (4.17%) SQL Server Reporting Services
3 2 (4.17%) SQL Server Integration Services
3 2 (4.17%) SQL Server 2012
3 2 (4.17%) Big Data
3 2 (4.17%) SQL Server Analysis Services
4 1 (2.08%) SQL Server 2008
Development Applications
1 4 (8.33%) JIRA
1 4 (8.33%) Bitbucket
2 3 (6.25%) Sublime Text
2 3 (6.25%) Dreamweaver
3 1 (2.08%) Git (software)
3 1 (2.08%) ReSharper
General
1 26 (54.17%) Marketing
2 13 (27.08%) Publishing
3 9 (18.75%) Games
4 5 (10.42%) Retail
5 4 (8.33%) Pharmaceutical
6 3 (6.25%) Finance
Job Titles
1 17 (35.42%) Developer
2 13 (27.08%) Consultant
2 13 (27.08%) SEO Consultant
3 9 (18.75%) Web Designer
3 9 (18.75%) Designer
4 7 (14.58%) Web Developer
5 4 (8.33%) Software Developer
6 3 (6.25%) Front-End Developer
6 3 (6.25%) Website Developer
7 2 (4.17%) Business Analyst
7 2 (4.17%) Analyst
7 2 (4.17%) Data Analyst
7 2 (4.17%) Team Leader
7 2 (4.17%) Campaign Manager
7 2 (4.17%) Data Business Analyst
8 1 (2.08%) ColdFusion Developer
8 1 (2.08%) .NET Web Developer
8 1 (2.08%) .NET Developer
Libraries, Frameworks & Software Standards
1 17 (35.42%) HTML
2 11 (22.92%) jQuery
2 11 (22.92%) CSS
3 6 (12.50%) ASP.NET
3 6 (12.50%) .NET
4 5 (10.42%) ASP.NET MVC
5 4 (8.33%) ColdBox
5 4 (8.33%) Twitter Bootstrap
6 3 (6.25%) HTML5
6 3 (6.25%) CSS3
6 3 (6.25%) XML
7 1 (2.08%) ASP.NET Web Forms
7 1 (2.08%) AngularJS
7 1 (2.08%) Backbone.js
7 1 (2.08%) KnockoutJS
7 1 (2.08%) .NET Framework
7 1 (2.08%) LINQ
Miscellaneous
1 20 (41.67%) Social Media
2 17 (35.42%) Analytical Skills
3 6 (12.50%) User Experience
4 4 (8.33%) W3C
4 4 (8.33%) Computer Science
5 1 (2.08%) Graphic Design
Operating Systems
1 9 (18.75%) Android
1 9 (18.75%) Apple iOS
2 1 (2.08%) Windows
Processes & Methodologies
1 23 (47.92%) Analytics
2 15 (31.25%) Time Management
3 13 (27.08%) Online Marketing
3 13 (27.08%) Project Management
4 12 (25.00%) Responsive Web Design
5 10 (20.83%) MVC
6 7 (14.58%) Web Analytics
7 6 (12.50%) E-Commerce
7 6 (12.50%) Pay per click
8 5 (10.42%) Search Engine Marketing
8 5 (10.42%) TDD
9 4 (8.33%) Business Intelligence
9 4 (8.33%) Agile Software Development
9 4 (8.33%) Data Analysis
9 4 (8.33%) Performance Analysis
10 3 (6.25%) Web Design
11 2 (4.17%) Social Media Marketing
11 2 (4.17%) Email Marketing
11 2 (4.17%) Digital Marketing
12 1 (2.08%) Unit Testing
Programming Languages
1 13 (27.08%) JavaScript
2 6 (12.50%) C#
3 3 (6.25%) SQL
4 2 (4.17%) T-SQL
5 1 (2.08%) PHP
Qualifications
1 5 (10.42%) Degree
Quality Assurance & Compliance
1 1 (2.08%) PCI DSS
Vendors
1 9 (18.75%) Adobe
2 8 (16.67%) Microsoft
2 8 (16.67%) Google
3 3 (6.25%) Tealeaf
3 3 (6.25%) Tableau
4 1 (2.08%) Sitecore