The table below looks at the statistics for SEO skills in IT jobs advertised for the Kent region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 1 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 81 96 79
Rank change year-on-year
+15 -17
Permanent jobs citing SEO 14 14 10
As % of all permanent IT jobs located in Kent 1.43% 1.12% 0.87%
As % of the Processes & Methodologies category 1.77% 1.34% 1.14%
Number of salaries quoted 14 12 3
Average salary £39,250 £30,000 £30,000
Average salary % change year-on-year
+30.83% -
90% offered a salary of more than £26,800 £21,550 £26,800
10% offered a salary of more than £45,000 £35,000 £52,000
UK excluding London average salary £31,000 £32,500 £30,000
% change year-on-year
-4.61% +8.33%
SEO
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Kent region.

Processes & Methodologies Category
Kent
Permanent IT job ads with a match in the
Processes & Methodologies category
789 1046 877
As % of all permanent IT jobs located in Kent 80.67% 83.68% 76.26%
Number of salaries quoted 707 820 731
Average salary £42,500 £45,000 £42,500
Average salary % change year-on-year
-5.55% +5.88%
90% offered a salary of more than £29,600 £30,000 £31,500
10% offered a salary of more than £60,000 £72,500 £56,000
UK excluding London average salary £43,800 £42,500 £40,000
% change year-on-year
+3.05% +6.25%

SEO
Jobs Demand Trend in Kent

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Kent region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Kent

SEO
Salary Trend in Kent

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Kent region.

SEO Salary Trend in Kent

SEO
Salary Histogram in Kent

This chart provides a salary histogram for IT jobs citing SEO across the Kent region over the 3 months to 1 April 2015.

SEO Salary Histogram in Kent

SEO
Job Locations in Kent

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Kent region over the 3 months to 1 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Folkestone - 3 £41,000 -
Tunbridge Wells -1 1 £25,000 -28.57%
Sevenoaks - 1 £37,500 -
SEO
South East

SEO
Top 30 Related IT Skills in Kent

For the 6 months to 1 April 2015, IT jobs across the Kent region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 24 (53.33%) Marketing
2 23 (51.11%) Analytics
3 21 (46.67%) Social Media
4 16 (35.56%) HTML
4 16 (35.56%) Analytical Skills
5 15 (33.33%) CMS
5 15 (33.33%) Time Management
6 13 (28.89%) JavaScript
6 13 (28.89%) Photoshop
6 13 (28.89%) Project Management
6 13 (28.89%) Publishing
6 13 (28.89%) Online Marketing
7 12 (26.67%) jQuery
8 11 (24.44%) CSS
9 10 (22.22%) MVC
9 10 (22.22%) Responsive Web Design
10 9 (20.00%) MS Excel
10 9 (20.00%) Google
11 7 (15.56%) Adobe
11 7 (15.56%) Games
11 7 (15.56%) Adobe Illustrator
11 7 (15.56%) MS PowerPoint
11 7 (15.56%) Google Analytics
11 7 (15.56%) Android
11 7 (15.56%) Apple iOS
12 6 (13.33%) C#
12 6 (13.33%) .NET
12 6 (13.33%) SQL Server
12 6 (13.33%) ASP.NET
12 6 (13.33%) Microsoft

SEO
Top Related IT Skills in Kent by Category

For the 6 months to 1 April 2015, IT jobs across the Kent region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 15 (33.33%) CMS
2 4 (8.89%) ColdFusion
2 4 (8.89%) Confluence
2 4 (8.89%) Railo
3 3 (6.67%) WordPress
4 2 (4.44%) IIS
5 1 (2.22%) Sitecore CMS
Applications
1 13 (28.89%) Photoshop
2 9 (20.00%) MS Excel
3 7 (15.56%) Adobe Illustrator
3 7 (15.56%) MS PowerPoint
Business Applications
1 7 (15.56%) Google Analytics
2 3 (6.67%) WebTrends
Database & Business Intelligence
1 6 (13.33%) SQL Server
2 5 (11.11%) MySQL
3 1 (2.22%) MS Access
3 1 (2.22%) SQL Server 2008
Development Applications
1 4 (8.89%) JIRA
1 4 (8.89%) Bitbucket
2 3 (6.67%) Sublime Text
2 3 (6.67%) Dreamweaver
3 1 (2.22%) ReSharper
3 1 (2.22%) Git (software)
General
1 24 (53.33%) Marketing
2 13 (28.89%) Publishing
3 7 (15.56%) Games
4 4 (8.89%) Pharmaceutical
5 3 (6.67%) Finance
6 2 (4.44%) Retail
Job Titles
1 16 (35.56%) Developer
2 13 (28.89%) Consultant
2 13 (28.89%) SEO Consultant
3 7 (15.56%) Web Designer
3 7 (15.56%) Designer
4 5 (11.11%) Web Developer
5 4 (8.89%) Software Developer
6 3 (6.67%) Analyst
6 3 (6.67%) Website Developer
6 3 (6.67%) Front-End Developer
7 2 (4.44%) Web Analyst
7 2 (4.44%) Campaign Manager
7 2 (4.44%) .NET Developer
8 1 (2.22%) Data Business Analyst
8 1 (2.22%) Junior Analyst
8 1 (2.22%) ASP.NET Developer
8 1 (2.22%) ColdFusion Developer
8 1 (2.22%) .NET Web Developer
8 1 (2.22%) Senior .NET Developer
8 1 (2.22%) Senior ASP.NET Developer
Libraries, Frameworks & Software Standards
1 16 (35.56%) HTML
2 12 (26.67%) jQuery
3 11 (24.44%) CSS
4 6 (13.33%) .NET
4 6 (13.33%) ASP.NET
5 4 (8.89%) XML
5 4 (8.89%) Twitter Bootstrap
5 4 (8.89%) ColdBox
5 4 (8.89%) ASP.NET MVC
6 3 (6.67%) HTML5
6 3 (6.67%) CSS3
7 2 (4.44%) .NET Framework
8 1 (2.22%) JSON
8 1 (2.22%) WCF
8 1 (2.22%) LINQ
8 1 (2.22%) Classic ASP
8 1 (2.22%) Web Services
8 1 (2.22%) Backbone.js
8 1 (2.22%) KnockoutJS
8 1 (2.22%) AngularJS
Miscellaneous
1 21 (46.67%) Social Media
2 16 (35.56%) Analytical Skills
3 6 (13.33%) User Experience
4 4 (8.89%) W3C
4 4 (8.89%) Computer Science
5 1 (2.22%) Statistics
5 1 (2.22%) Mathematics
Operating Systems
1 7 (15.56%) Android
1 7 (15.56%) Apple iOS
2 2 (4.44%) Windows
Processes & Methodologies
1 23 (51.11%) Analytics
2 15 (33.33%) Time Management
3 13 (28.89%) Project Management
3 13 (28.89%) Online Marketing
4 10 (22.22%) Responsive Web Design
4 10 (22.22%) MVC
5 6 (13.33%) Web Analytics
6 5 (11.11%) Pay per click
6 5 (11.11%) TDD
7 4 (8.89%) E-Commerce
7 4 (8.89%) Search Engine Marketing
7 4 (8.89%) Agile Software Development
8 3 (6.67%) Digital Marketing
8 3 (6.67%) Web Design
9 2 (4.44%) Business Intelligence
9 2 (4.44%) Email Marketing
9 2 (4.44%) Web Development
9 2 (4.44%) Social Media Marketing
9 2 (4.44%) Performance Analysis
10 1 (2.22%) Content Analysis
Programming Languages
1 13 (28.89%) JavaScript
2 6 (13.33%) C#
3 1 (2.22%) PHP
3 1 (2.22%) SQL
Qualifications
1 5 (11.11%) Degree
Quality Assurance & Compliance
1 1 (2.22%) PCI DSS
Vendors
1 9 (20.00%) Google
2 7 (15.56%) Adobe
3 6 (13.33%) Microsoft
4 3 (6.67%) Tealeaf
4 3 (6.67%) Tableau
5 1 (2.22%) Sitecore