The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Google
Rank 63 65 51
Rank change year-on-year
+2 -14
Permanent jobs citing Google 2 1 11
As % of all permanent IT jobs located in Lancashire 0.40% 0.18% 2.16%
As % of the Vendors category 0.91% 0.39% 4.60%
Number of salaries quoted 1 1 5
Average salary £21,000 £21,500 £25,500
Average salary % change year-on-year
-2.32% -15.68%
UK excluding London average salary £40,000 £32,500 £34,000
% change year-on-year
+23.07% -4.41%
Google
North West

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the Lancashire region.

Vendors Category
Lancashire
Permanent IT job ads with a match in the
Vendors category
219 258 239
As % of all permanent IT jobs located in Lancashire 43.89% 45.42% 46.95%
Number of salaries quoted 170 231 209
Average salary £35,000 £32,500 £32,500
Average salary % change year-on-year
+7.69% -
90% offered a salary of more than £24,600 £21,000 £23,000
10% offered a salary of more than £47,500 £44,500 £47,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%

Google
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing Google across the Lancashire region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Lancashire

Google
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the Lancashire region.

Google Salary Trend in Lancashire

Google
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google within the Lancashire region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston +6 2 £21,000 -2.32% 1
Google
North West

Google
Top 30 Related IT Skills in Lancashire

For the 6 months to 19 September 2014, IT jobs across the Lancashire region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 9 (90.00%) SEO
2 8 (80.00%) Marketing
2 8 (80.00%) Analytics
3 7 (70.00%) Pay per click
3 7 (70.00%) Google Analytics
4 6 (60.00%) Digital Marketing
5 4 (40.00%) Time Management
5 4 (40.00%) Competitor Analysis
5 4 (40.00%) Advertising
5 4 (40.00%) HTML
5 4 (40.00%) Web Marketing
6 3 (30.00%) Online Marketing
6 3 (30.00%) PHP
6 3 (30.00%) CSS
6 3 (30.00%) E-Commerce
6 3 (30.00%) B2B
7 2 (20.00%) WordPress
7 2 (20.00%) B2C
7 2 (20.00%) CMS
7 2 (20.00%) MySQL
7 2 (20.00%) JavaScript
7 2 (20.00%) Facebook
7 2 (20.00%) Social Media
8 1 (10.00%) Mobile App
8 1 (10.00%) Mobile Application Development
8 1 (10.00%) Twitter
8 1 (10.00%) HTML5
8 1 (10.00%) Open Source
8 1 (10.00%) CSS3
8 1 (10.00%) Laravel

Google
Top Related IT Skills in Lancashire by Category

For the 6 months to 19 September 2014, IT jobs across the Lancashire region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 2 (20.00%) CMS
1 2 (20.00%) WordPress
Business Applications
1 7 (70.00%) Google Analytics
2 1 (10.00%) Magento
Communications & Networking
1 1 (10.00%) FTP
Database & Business Intelligence
1 2 (20.00%) MySQL
2 1 (10.00%) SQL Server
Development Applications
1 1 (10.00%) Subversion
1 1 (10.00%) Git (software)
General
1 8 (80.00%) Marketing
2 4 (40.00%) Advertising
Job Titles
1 4 (40.00%) PPC Specialist
1 4 (40.00%) PPC Manager
1 4 (40.00%) PPC Analyst
1 4 (40.00%) PPC Executive
2 3 (30.00%) Developer
3 2 (20.00%) Web Developer
3 2 (20.00%) PHP Developer
3 2 (20.00%) SEO Executive
4 1 (10.00%) PHP Web Developer
4 1 (10.00%) SEO Specialist
Libraries, Frameworks & Software Standards
1 4 (40.00%) HTML
2 3 (30.00%) CSS
3 1 (10.00%) Symfony
3 1 (10.00%) CodeIgniter
3 1 (10.00%) HTML5
3 1 (10.00%) CSS3
3 1 (10.00%) Laravel
3 1 (10.00%) .NET
3 1 (10.00%) ASP.NET
Miscellaneous
1 2 (20.00%) Social Media
2 1 (10.00%) Digital Media
2 1 (10.00%) Mobile App
2 1 (10.00%) Open Source
Processes & Methodologies
1 9 (90.00%) SEO
2 8 (80.00%) Analytics
3 7 (70.00%) Pay per click
4 6 (60.00%) Digital Marketing
5 4 (40.00%) Time Management
5 4 (40.00%) Competitor Analysis
5 4 (40.00%) Web Marketing
6 3 (30.00%) Online Marketing
6 3 (30.00%) E-Commerce
6 3 (30.00%) B2B
7 2 (20.00%) B2C
8 1 (10.00%) MVC
8 1 (10.00%) Scrum
8 1 (10.00%) OOP
8 1 (10.00%) OO
8 1 (10.00%) Mobile Application Development
Programming Languages
1 3 (30.00%) PHP
2 2 (20.00%) JavaScript
3 1 (10.00%) SQL
Vendors
1 2 (20.00%) Facebook
2 1 (10.00%) Twitter
2 1 (10.00%) Adobe
2 1 (10.00%) Yahoo!
2 1 (10.00%) Zend
Newton-Le-Willows, Merseyside
Searchability.co.uk
Salary: £30000 - £35000 per annum
Posted: 2 days ago
Preston, Lancashire
Soccer Manager Ltd
Salary: From £20,000 to £35,000 per annum Depending on Experience
Posted: 4 days ago
Burnley
Applause IT Innovation
Salary: £25000 - £32000 per annum + Bonus + bens
Posted: 8 days ago
Lancashire
Mint Recruitment Solutions
Salary: £28000 - £32000 per annum + Benefits
Posted: 17 days ago