The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Google
Rank 64 59 59
Rank change year-on-year
-5 0
Permanent jobs citing Google 5 4 6
As % of all permanent IT jobs located in Lancashire 0.93% 0.84% 1.22%
As % of the Vendors category 2.22% 1.90% 2.71%
Number of salaries quoted 1 2 5
Average salary £30,000 £25,500 £25,000
Average salary % change year-on-year
+17.64% +2.00%
UK excluding London average salary £40,000 £37,500 £32,500
% change year-on-year
+6.66% +15.38%
Google
North West

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the Lancashire region.

Vendors Category
Lancashire
Permanent IT job ads with a match in the
Vendors category
225 210 221
As % of all permanent IT jobs located in Lancashire 41.98% 44.12% 45.01%
Number of salaries quoted 200 172 202
Average salary £38,000 £36,000 £30,500
Average salary % change year-on-year
+5.55% +18.03%
90% offered a salary of more than £22,000 £23,000 £22,000
10% offered a salary of more than £47,500 £47,500 £50,000
UK excluding London average salary £42,000 £40,000 £40,000
% change year-on-year
+5.00% -

Google
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing Google across the Lancashire region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Lancashire

Google
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the Lancashire region.

Google Salary Trend in Lancashire

Google
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google within the Lancashire region over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston -8 5 £30,000 +27.65% 2
Google
North West

Google
Top 30 Related IT Skills in Lancashire

For the 6 months to 31 July 2015, IT jobs across the Lancashire region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 14 (73.68%) Marketing
2 13 (68.42%) Pay per click
2 13 (68.42%) SEO
3 12 (63.16%) Google Analytics
3 12 (63.16%) Analytics
4 9 (47.37%) HTML
5 7 (36.84%) Data Analysis
6 6 (31.58%) PHP
6 6 (31.58%) Social Media
6 6 (31.58%) Digital Marketing
6 6 (31.58%) Online Marketing
7 5 (26.32%) Degree
7 5 (26.32%) jQuery
7 5 (26.32%) E-Commerce
7 5 (26.32%) Photoshop
7 5 (26.32%) CSS
8 4 (21.05%) JavaScript
8 4 (21.05%) HTML5
8 4 (21.05%) CSS3
8 4 (21.05%) Copywriting
8 4 (21.05%) Blog
8 4 (21.05%) Content Management
8 4 (21.05%) Strategic Planning
8 4 (21.05%) Responsive Web Design
8 4 (21.05%) Web Application Development
8 4 (21.05%) Adobe Creative Suite
9 3 (15.79%) SDLC
9 3 (15.79%) Web Development
9 3 (15.79%) Symfony
9 3 (15.79%) Zend

Google
Top Related IT Skills in Lancashire by Category

For the 6 months to 31 July 2015, IT jobs across the Lancashire region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 1 (5.26%) WordPress
Applications
1 5 (26.32%) Photoshop
2 4 (21.05%) Adobe Creative Suite
3 1 (5.26%) MS Excel
Business Applications
1 1 (5.26%) WebTrends
Cloud Services
1 12 (63.16%) Google Analytics
2 1 (5.26%) Adobe Analytics
Database & Business Intelligence
1 3 (15.79%) MySQL
2 1 (5.26%) Data Warehouse
2 1 (5.26%) SQL Server Reporting Services
2 1 (5.26%) SQL Server Integration Services
Development Applications
1 3 (15.79%) Git (software)
General
1 14 (73.68%) Marketing
2 1 (5.26%) Finance
2 1 (5.26%) Retail
Job Titles
1 10 (52.63%) PPC Specialist
1 10 (52.63%) PPC Manager
1 10 (52.63%) PPC Analyst
1 10 (52.63%) PPC Executive
2 6 (31.58%) Online Marketing Manager
2 6 (31.58%) Developer
2 6 (31.58%) Marketing Manager
3 3 (15.79%) Web Developer
4 2 (10.53%) Analyst
4 2 (10.53%) Marketing Executive
4 2 (10.53%) Digital Marketing Executive
5 1 (5.26%) Front-End Developer
5 1 (5.26%) Software Developer
5 1 (5.26%) Web Analyst
5 1 (5.26%) Account Manager
5 1 (5.26%) Senior Developer
5 1 (5.26%) Data Analyst
Libraries, Frameworks & Software Standards
1 9 (47.37%) HTML
2 5 (26.32%) CSS
2 5 (26.32%) jQuery
3 4 (21.05%) HTML5
3 4 (21.05%) CSS3
4 3 (15.79%) Laravel
4 3 (15.79%) Symfony
4 3 (15.79%) CodeIgniter
5 1 (5.26%) Ajax
5 1 (5.26%) JSON
5 1 (5.26%) .NET
Miscellaneous
1 6 (31.58%) Social Media
2 4 (21.05%) Copywriting
2 4 (21.05%) Blog
3 1 (5.26%) Analytical Skills
3 1 (5.26%) Tandem
Processes & Methodologies
1 13 (68.42%) SEO
1 13 (68.42%) Pay per click
2 12 (63.16%) Analytics
3 7 (36.84%) Data Analysis
4 6 (31.58%) Digital Marketing
4 6 (31.58%) Online Marketing
5 5 (26.32%) E-Commerce
6 4 (21.05%) Strategic Planning
6 4 (21.05%) Responsive Web Design
6 4 (21.05%) Web Application Development
6 4 (21.05%) Content Management
7 3 (15.79%) SDLC
7 3 (15.79%) Web Development
7 3 (15.79%) MVC
8 2 (10.53%) Web Analytics
8 2 (10.53%) Email Marketing
9 1 (5.26%) Market Research
9 1 (5.26%) Social Media Marketing
9 1 (5.26%) Business Development
9 1 (5.26%) Systems Analysis
Programming Languages
1 6 (31.58%) PHP
2 4 (21.05%) JavaScript
3 1 (5.26%) C#
3 1 (5.26%) SQL
Qualifications
1 5 (26.32%) Degree
Vendors
1 3 (15.79%) Zend
2 1 (5.26%) Facebook
2 1 (5.26%) Twitter
2 1 (5.26%) Oracle
2 1 (5.26%) Adobe
2 1 (5.26%) Coremetrics
Preston, Lancashire
Searchability
Salary: £25000 - £35000 per annum + Benefits
Posted: Yesterday
Preston, Lancashire
Searchability
Salary: £25000 - £38000 per annum + Benefits
Posted: Yesterday