The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Google
Rank 63 63 48
Rank change year-on-year
0 -15
Permanent jobs citing Google 3 4 11
As % of all permanent IT jobs located in Lancashire 0.62% 0.73% 2.39%
As % of the Vendors category 1.49% 1.70% 5.53%
Number of salaries quoted 2 1 5
Average salary £23,750 £21,500 £30,000
Average salary % change year-on-year
+10.46% -28.33%
90% offered a salary of more than £21,550 £21,500 £23,100
10% offered a salary of more than £25,950 £21,500 £33,000
UK excluding London average salary £40,000 £35,000 £35,000
% change year-on-year
+14.28% -
Google
North West

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the Lancashire region.

Vendors Category
Lancashire
Permanent IT job ads with a match in the
Vendors category
202 235 199
As % of all permanent IT jobs located in Lancashire 41.82% 42.88% 43.26%
Number of salaries quoted 157 197 177
Average salary £35,000 £35,000 £32,500
Average salary % change year-on-year
- +7.69%
90% offered a salary of more than £22,500 £21,000 £22,500
10% offered a salary of more than £47,500 £40,000 £50,250
UK excluding London average salary £40,000 £41,500 £40,000
% change year-on-year
-3.61% +3.75%

Google
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing Google across the Lancashire region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Lancashire

Google
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the Lancashire region.

Google Salary Trend in Lancashire

Google
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google within the Lancashire region over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston -4 3 £23,750 +10.46% 1
Google
North West

Google
Top 30 Related IT Skills in Lancashire

For the 6 months to 24 October 2014, IT jobs across the Lancashire region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 6 (75.00%) SEO
2 5 (62.50%) Marketing
2 5 (62.50%) Google Analytics
2 5 (62.50%) Analytics
3 4 (50.00%) Digital Marketing
3 4 (50.00%) Pay per click
3 4 (50.00%) E-Commerce
3 4 (50.00%) PHP
4 3 (37.50%) HTML
4 3 (37.50%) MySQL
4 3 (37.50%) B2B
4 3 (37.50%) Advertising
4 3 (37.50%) Competitor Analysis
4 3 (37.50%) Time Management
4 3 (37.50%) Web Marketing
5 2 (25.00%) Laravel
5 2 (25.00%) Facebook
5 2 (25.00%) Magento
5 2 (25.00%) Git (software)
5 2 (25.00%) Open Source
5 2 (25.00%) Symfony
5 2 (25.00%) Zend
5 2 (25.00%) CodeIgniter
5 2 (25.00%) Subversion
5 2 (25.00%) MVC
5 2 (25.00%) CSS
5 2 (25.00%) OOP
5 2 (25.00%) OO
6 1 (12.50%) SQL Server
6 1 (12.50%) ASP.NET

Google
Top Related IT Skills in Lancashire by Category

For the 6 months to 24 October 2014, IT jobs across the Lancashire region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 1 (12.50%) CMS
1 1 (12.50%) WordPress
Business Applications
1 5 (62.50%) Google Analytics
2 2 (25.00%) Magento
Communications & Networking
1 1 (12.50%) FTP
Database & Business Intelligence
1 3 (37.50%) MySQL
2 1 (12.50%) SQL Server
Development Applications
1 2 (25.00%) Subversion
1 2 (25.00%) Git (software)
General
1 5 (62.50%) Marketing
2 3 (37.50%) Advertising
Job Titles
1 4 (50.00%) Developer
2 3 (37.50%) PHP Developer
2 3 (37.50%) PPC Specialist
2 3 (37.50%) PPC Manager
2 3 (37.50%) PPC Analyst
2 3 (37.50%) PPC Executive
3 2 (25.00%) Web Developer
4 1 (12.50%) PHP Web Developer
4 1 (12.50%) SEO Specialist
Libraries, Frameworks & Software Standards
1 3 (37.50%) HTML
2 2 (25.00%) Laravel
2 2 (25.00%) CSS
2 2 (25.00%) Symfony
2 2 (25.00%) CodeIgniter
3 1 (12.50%) HTML5
3 1 (12.50%) CSS3
3 1 (12.50%) .NET
3 1 (12.50%) ASP.NET
Miscellaneous
1 2 (25.00%) Open Source
2 1 (12.50%) Mobile App
Processes & Methodologies
1 6 (75.00%) SEO
2 5 (62.50%) Analytics
3 4 (50.00%) Pay per click
3 4 (50.00%) Digital Marketing
3 4 (50.00%) E-Commerce
4 3 (37.50%) B2B
4 3 (37.50%) Competitor Analysis
4 3 (37.50%) Time Management
4 3 (37.50%) Web Marketing
5 2 (25.00%) MVC
5 2 (25.00%) OOP
5 2 (25.00%) OO
6 1 (12.50%) B2C
6 1 (12.50%) Scrum
6 1 (12.50%) Mobile Application Development
6 1 (12.50%) Online Marketing
Programming Languages
1 4 (50.00%) PHP
2 1 (12.50%) SQL
2 1 (12.50%) JavaScript
Vendors
1 2 (25.00%) Zend
1 2 (25.00%) Facebook
2 1 (12.50%) Adobe
Newton-Le-Willows, Merseyside
Searchability.co.uk
Salary: £30000 - £40000 per annum
Posted: Yesterday
Preston
Net Recruit.co.uk Ltd
Salary: Competitive, Dependent on Experience
Posted: 2 days ago
Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum + Free Parking and Health Care
Posted: 2 days ago
Burnley, Lancashire
Applause IT Innovation
Salary: £25000 - £32000 per annum + Bonus + bens
Posted: 6 days ago