The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 31 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Lancashire region.

Location
3 months to
31 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 55 55 62
Rank change year-on-year
0 +7
Permanent jobs citing Google Analytics 3 4 1
As % of all permanent IT jobs located in Lancashire 0.63% 0.81% 0.20%
As % of the Business Applications category 5.66% 11.43% 3.03%
Number of salaries quoted 1 3 0
Average salary £23,500 £25,000 -
Average salary % change year-on-year
-6.00% -
UK excluding London average salary £32,250 £30,000 £31,500
% change year-on-year
+7.50% -4.76%
Business Applications Category
Lancashire
Permanent IT job ads with a match in the
Business Applications category
53 35 33
As % of all permanent IT jobs located in Lancashire 11.13% 7.13% 6.71%
Number of salaries quoted 51 30 26
Average salary £36,000 £45,000 £35,000
Average salary % change year-on-year
-20.00% +28.57%
90% offered a salary of more than £25,050 £25,000 £28,000
10% offered a salary of more than £50,000 £57,500 £57,500
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -
Google Analytics
North West

Google Analytics
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Lancashire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Lancashire

Google Analytics
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Lancashire region.

Google Analytics Salary Trend in Lancashire

Google Analytics
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Lancashire region over the 3 months to 31 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston +6 3 £23,500 - 1
Google Analytics
North West

Google Analytics
Top 22 Related IT Skills in Lancashire

For the 6 months to 31 July 2014, IT jobs across the Lancashire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 8 (100.00%) Google
1 8 (100.00%) Marketing
1 8 (100.00%) Analytics
2 7 (87.50%) SEO
3 5 (62.50%) Pay per click
4 4 (50.00%) Digital Marketing
4 4 (50.00%) Time Management
4 4 (50.00%) Advertising
4 4 (50.00%) Web Marketing
4 4 (50.00%) Competitor Analysis
5 3 (37.50%) CMS
5 3 (37.50%) WordPress
6 2 (25.00%) HTML
6 2 (25.00%) JavaScript
6 2 (25.00%) PHP
6 2 (25.00%) CSS
6 2 (25.00%) E-Commerce
6 2 (25.00%) HTML5
7 1 (12.50%) Social Media
7 1 (12.50%) CSS3
7 1 (12.50%) Continuous Improvement
7 1 (12.50%) Online Marketing

Google Analytics
Top Related IT Skills in Lancashire by Category

For the 6 months to 31 July 2014, IT jobs across the Lancashire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (37.50%) CMS
1 3 (37.50%) WordPress
General
1 8 (100.00%) Marketing
2 4 (50.00%) Advertising
Job Titles
1 4 (50.00%) PPC Specialist
1 4 (50.00%) PPC Manager
1 4 (50.00%) PPC Analyst
1 4 (50.00%) PPC Executive
2 2 (25.00%) Developer
2 2 (25.00%) Web Developer
3 1 (12.50%) Coordinator
3 1 (12.50%) SEO Executive
Libraries, Frameworks & Software Standards
1 2 (25.00%) HTML
1 2 (25.00%) CSS
1 2 (25.00%) HTML5
2 1 (12.50%) CSS3
Miscellaneous
1 1 (12.50%) Social Media
Processes & Methodologies
1 8 (100.00%) Analytics
2 7 (87.50%) SEO
3 5 (62.50%) Pay per click
4 4 (50.00%) Digital Marketing
4 4 (50.00%) Time Management
4 4 (50.00%) Web Marketing
4 4 (50.00%) Competitor Analysis
5 2 (25.00%) E-Commerce
6 1 (12.50%) Continuous Improvement
6 1 (12.50%) Online Marketing
Programming Languages
1 2 (25.00%) JavaScript
1 2 (25.00%) PHP
Vendors
1 8 (100.00%) Google
Preston, Lancashire
Net Recruit.co.uk Ltd
Salary: £25,000 - £30,000 plus Bonus
Posted: 27 days ago