The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 64 - 54
Rank change year-on-year
- 0
Permanent jobs citing Google Analytics 2 0 7
As % of all permanent IT jobs located in Lancashire 0.40% - 1.36%
As % of the Business Applications category 4.26% - 17.50%
Number of salaries quoted 1 0 2
Average salary £21,000 - £28,250
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
North West

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Lancashire region.

Business Applications Category
Lancashire
Permanent IT job ads with a match in the
Business Applications category
47 50 40
As % of all permanent IT jobs located in Lancashire 9.29% 9.88% 7.75%
Number of salaries quoted 46 38 29
Average salary £40,000 £46,000 £35,000
Average salary % change year-on-year
-13.04% +31.42%
90% offered a salary of more than £24,000 £35,500 £30,000
10% offered a salary of more than £55,250 £54,750 £72,500
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

Google Analytics
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Lancashire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Lancashire

Google Analytics
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Lancashire region.

Google Analytics Salary Trend in Lancashire

Google Analytics
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Lancashire region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston - 2 £21,000 -
Google Analytics
North West

Google Analytics
Top 25 Related IT Skills in Lancashire

For the 6 months to 29 August 2014, IT jobs across the Lancashire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 9 (100.00%) Google
1 9 (100.00%) Marketing
1 9 (100.00%) Analytics
2 8 (88.89%) SEO
3 6 (66.67%) Pay per click
4 5 (55.56%) Digital Marketing
5 4 (44.44%) Time Management
5 4 (44.44%) Competitor Analysis
5 4 (44.44%) Web Marketing
5 4 (44.44%) Advertising
6 3 (33.33%) CMS
6 3 (33.33%) HTML
6 3 (33.33%) WordPress
7 2 (22.22%) Online Marketing
7 2 (22.22%) HTML5
7 2 (22.22%) JavaScript
7 2 (22.22%) PHP
7 2 (22.22%) CSS
7 2 (22.22%) E-Commerce
8 1 (11.11%) FTP
8 1 (11.11%) B2B
8 1 (11.11%) B2C
8 1 (11.11%) Social Media
8 1 (11.11%) CSS3
8 1 (11.11%) Continuous Improvement

Google Analytics
Top Related IT Skills in Lancashire by Category

For the 6 months to 29 August 2014, IT jobs across the Lancashire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (33.33%) CMS
1 3 (33.33%) WordPress
Communications & Networking
1 1 (11.11%) FTP
General
1 9 (100.00%) Marketing
2 4 (44.44%) Advertising
Job Titles
1 4 (44.44%) PPC Specialist
1 4 (44.44%) PPC Manager
1 4 (44.44%) PPC Analyst
1 4 (44.44%) PPC Executive
2 2 (22.22%) Developer
2 2 (22.22%) Web Developer
3 1 (11.11%) SEO Specialist
3 1 (11.11%) SEO Executive
3 1 (11.11%) Coordinator
Libraries, Frameworks & Software Standards
1 3 (33.33%) HTML
2 2 (22.22%) CSS
2 2 (22.22%) HTML5
3 1 (11.11%) CSS3
Miscellaneous
1 1 (11.11%) Social Media
Processes & Methodologies
1 9 (100.00%) Analytics
2 8 (88.89%) SEO
3 6 (66.67%) Pay per click
4 5 (55.56%) Digital Marketing
5 4 (44.44%) Time Management
5 4 (44.44%) Competitor Analysis
5 4 (44.44%) Web Marketing
6 2 (22.22%) E-Commerce
6 2 (22.22%) Online Marketing
7 1 (11.11%) B2B
7 1 (11.11%) B2C
7 1 (11.11%) Continuous Improvement
Programming Languages
1 2 (22.22%) JavaScript
1 2 (22.22%) PHP
Vendors
1 9 (100.00%) Google