The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Google Analytics
Rank 46 56 61
Rank change year-on-year
+10 +5
Permanent jobs citing Google Analytics 9 4 2
As % of all permanent IT jobs located in Lancashire 2.02% 0.88% 0.41%
As % of the Cloud Services category 29.03% 57.14% 8.00%
Number of salaries quoted 6 2 1
Average salary £24,375 £23,500 £35,000
Average salary % change year-on-year
+3.72% -32.85%
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
Google Analytics
North West

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Lancashire region.

Cloud Services Category
Lancashire
Permanent IT job ads with a match in the
Cloud Services category
31 7 25
As % of all permanent IT jobs located in Lancashire 6.97% 1.54% 5.18%
Number of salaries quoted 27 2 24
Average salary £33,500 £23,500 £42,500
Average salary % change year-on-year
+42.55% -44.70%
90% offered a salary of more than £22,500 £18,300 £26,400
10% offered a salary of more than £48,250 £50,500 £28,700
UK excluding London average salary £45,000 £43,500 £45,000
% change year-on-year
+3.44% -3.33%

Google Analytics
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Lancashire region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Lancashire

Google Analytics
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Lancashire region.

Google Analytics Salary Trend in Lancashire

Google Analytics
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Lancashire region over the 3 months to 24 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Blackpool - 5 £24,375 -
Preston +9 3 - - 2
Google Analytics
North West

Google Analytics
Top 30 Related IT Skills in Lancashire

For the 6 months to 24 April 2015, IT jobs across the Lancashire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 9 (100.00%) Google
1 9 (100.00%) Marketing
1 9 (100.00%) Analytics
2 8 (88.89%) Pay per click
2 8 (88.89%) SEO
3 5 (55.56%) Degree
3 5 (55.56%) E-Commerce
4 4 (44.44%) Photoshop
4 4 (44.44%) HTML
4 4 (44.44%) Copywriting
4 4 (44.44%) Blog
4 4 (44.44%) Data Analysis
4 4 (44.44%) Content Management
4 4 (44.44%) Strategic Planning
4 4 (44.44%) Digital Marketing
4 4 (44.44%) Social Media
4 4 (44.44%) Adobe Creative Suite
5 3 (33.33%) Online Marketing
6 2 (22.22%) Web Analytics
7 1 (11.11%) Analytical Skills
7 1 (11.11%) Market Research
7 1 (11.11%) Adobe Analytics
7 1 (11.11%) SQL Server Reporting Services
7 1 (11.11%) Systems Analysis
7 1 (11.11%) Business Analysis
7 1 (11.11%) Competitive Intelligence
7 1 (11.11%) Coremetrics
7 1 (11.11%) SQL Server Integration Services
7 1 (11.11%) Email Marketing
7 1 (11.11%) SQL

Google Analytics
Top Related IT Skills in Lancashire by Category

For the 6 months to 24 April 2015, IT jobs across the Lancashire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Applications
1 4 (44.44%) Photoshop
1 4 (44.44%) Adobe Creative Suite
2 1 (11.11%) MS Excel
Business Applications
1 1 (11.11%) WebTrends
Cloud Services
1 1 (11.11%) Adobe Analytics
Database & Business Intelligence
1 1 (11.11%) Data Warehouse
1 1 (11.11%) SQL Server Reporting Services
1 1 (11.11%) SQL Server Integration Services
General
1 9 (100.00%) Marketing
2 1 (11.11%) Finance
2 1 (11.11%) Retail
Job Titles
1 7 (77.78%) PPC Specialist
1 7 (77.78%) PPC Manager
1 7 (77.78%) PPC Analyst
1 7 (77.78%) PPC Executive
2 3 (33.33%) Online Marketing Manager
2 3 (33.33%) Marketing Manager
3 2 (22.22%) Analyst
3 2 (22.22%) Digital Marketing Executive
3 2 (22.22%) Marketing Executive
4 1 (11.11%) Data Analyst
4 1 (11.11%) Web Analyst
Libraries, Frameworks & Software Standards
1 4 (44.44%) HTML
Miscellaneous
1 4 (44.44%) Copywriting
1 4 (44.44%) Blog
1 4 (44.44%) Social Media
2 1 (11.11%) Analytical Skills
Processes & Methodologies
1 9 (100.00%) Analytics
2 8 (88.89%) SEO
2 8 (88.89%) Pay per click
3 5 (55.56%) E-Commerce
4 4 (44.44%) Content Management
4 4 (44.44%) Data Analysis
4 4 (44.44%) Strategic Planning
4 4 (44.44%) Digital Marketing
5 3 (33.33%) Online Marketing
6 2 (22.22%) Web Analytics
7 1 (11.11%) Email Marketing
7 1 (11.11%) CRM
7 1 (11.11%) Market Research
7 1 (11.11%) Systems Analysis
7 1 (11.11%) Business Analysis
7 1 (11.11%) Competitive Intelligence
7 1 (11.11%) Business Intelligence
7 1 (11.11%) Validation
Programming Languages
1 1 (11.11%) SQL
Qualifications
1 5 (55.56%) Degree
Vendors
1 9 (100.00%) Google
2 1 (11.11%) Coremetrics
2 1 (11.11%) Adobe
Preston, Lancashire
Searchability
Salary: £25000 - £30000 per annum + Benefits
Posted: 3 days ago
Preston, Lancashire
Novus digital recruitment limited
Salary: From £20,000 to £28,000 per annum Plus benefits, onsite parking etc
Posted: 4 days ago
Lancashire
Opus IT Consulting
Salary: £30000.00 - £40000.00 per annum + Bonus
Posted: 4 days ago