The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Google Analytics
Rank 58 63 -
Rank change year-on-year
+5 -
Permanent jobs citing Google Analytics 3 2 0
As % of all permanent IT jobs located in Lancashire 0.60% 0.40% -
As % of the Cloud Services category 17.65% 10.53% -
Number of salaries quoted 1 1 0
Average salary £30,000 £21,000 -
Average salary % change year-on-year
+42.85% -
UK excluding London average salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
Google Analytics
North West

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Lancashire region.

Cloud Services Category
Lancashire
Permanent IT job ads with a match in the
Cloud Services category
17 19 3
As % of all permanent IT jobs located in Lancashire 3.39% 3.82% 0.59%
Number of salaries quoted 15 17 3
Average salary £38,000 £45,000 £37,000
Average salary % change year-on-year
-15.55% +21.62%
90% offered a salary of more than £26,000 £17,000 £29,000
10% offered a salary of more than £45,000 £45,000 £65,400
UK excluding London average salary £45,000 £45,000 £44,500
% change year-on-year
- +1.12%

Google Analytics
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Lancashire region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Lancashire

Google Analytics
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Lancashire region.

Google Analytics Salary Trend in Lancashire

Google Analytics
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Lancashire region over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston +7 3 £30,000 +42.85%
Google Analytics
North West

Google Analytics
Top 28 Related IT Skills in Lancashire

For the 6 months to 28 August 2015, IT jobs across the Lancashire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 8 (100.00%) Google
1 8 (100.00%) Marketing
1 8 (100.00%) Analytics
2 7 (87.50%) Pay per click
2 7 (87.50%) SEO
2 7 (87.50%) Data Analysis
3 6 (75.00%) Online Marketing
4 2 (25.00%) Degree
5 1 (12.50%) SQL Server Integration Services
5 1 (12.50%) Copywriting
5 1 (12.50%) Blog
5 1 (12.50%) Digital Marketing
5 1 (12.50%) Social Media
5 1 (12.50%) Analytical Skills
5 1 (12.50%) Adobe Creative Suite
5 1 (12.50%) Content Management
5 1 (12.50%) SQL Server Reporting Services
5 1 (12.50%) Systems Analysis
5 1 (12.50%) Competitive Intelligence
5 1 (12.50%) Strategic Planning
5 1 (12.50%) Web Analytics
5 1 (12.50%) HTML
5 1 (12.50%) SQL
5 1 (12.50%) Photoshop
5 1 (12.50%) MS Excel
5 1 (12.50%) Data Warehouse
5 1 (12.50%) E-Commerce
5 1 (12.50%) Business Intelligence

Google Analytics
Top Related IT Skills in Lancashire by Category

For the 6 months to 28 August 2015, IT jobs across the Lancashire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Applications
1 1 (12.50%) Photoshop
1 1 (12.50%) MS Excel
1 1 (12.50%) Adobe Creative Suite
Database & Business Intelligence
1 1 (12.50%) Data Warehouse
1 1 (12.50%) SQL Server Reporting Services
1 1 (12.50%) SQL Server Integration Services
General
1 8 (100.00%) Marketing
Job Titles
1 7 (87.50%) PPC Specialist
1 7 (87.50%) PPC Manager
1 7 (87.50%) PPC Analyst
1 7 (87.50%) PPC Executive
2 6 (75.00%) Marketing Manager
2 6 (75.00%) Online Marketing Manager
3 1 (12.50%) Analyst
3 1 (12.50%) Data Analyst
Libraries, Frameworks & Software Standards
1 1 (12.50%) HTML
Miscellaneous
1 1 (12.50%) Copywriting
1 1 (12.50%) Blog
1 1 (12.50%) Social Media
1 1 (12.50%) Analytical Skills
Processes & Methodologies
1 8 (100.00%) Analytics
2 7 (87.50%) Pay per click
2 7 (87.50%) SEO
2 7 (87.50%) Data Analysis
3 6 (75.00%) Online Marketing
4 1 (12.50%) Digital Marketing
4 1 (12.50%) Systems Analysis
4 1 (12.50%) Competitive Intelligence
4 1 (12.50%) Strategic Planning
4 1 (12.50%) Web Analytics
4 1 (12.50%) Content Management
4 1 (12.50%) E-Commerce
4 1 (12.50%) Business Intelligence
Programming Languages
1 1 (12.50%) SQL
Qualifications
1 2 (25.00%) Degree
Vendors
1 8 (100.00%) Google