The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Leicestershire region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Social Media
Rank 70 69 88
Rank change year-on-year
-1 +19
Permanent jobs citing Social Media 2 10 14
As % of all permanent IT jobs located in Leicestershire 0.30% 1.37% 1.50%
As % of the Miscellaneous category 0.65% 4.81% 4.09%
Number of salaries quoted 2 9 8
Average salary £47,250 £25,000 £34,000
Average salary % change year-on-year
+89.00% -26.47%
90% offered a salary of more than £35,450 £25,000 £25,900
10% offered a salary of more than £59,050 £51,085 £38,600
UK excluding London average salary £37,500 £37,500 £37,500
Social Media
East Midlands

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Leicestershire region.

Miscellaneous Category
Leicestershire
Permanent IT job ads with a match in the
Miscellaneous category
307 208 342
As % of all permanent IT jobs located in Leicestershire 45.48% 28.49% 36.66%
Number of salaries quoted 246 178 311
Average salary £40,000 £40,000 £40,000
90% offered a salary of more than £29,500 £25,000 £27,000
10% offered a salary of more than £50,000 £50,000 £51,085
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Social Media
Jobs Demand Trend in Leicestershire

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Leicestershire region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Leicestershire

Social Media
Salary Trend in Leicestershire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Leicestershire region.

Social Media Salary Trend in Leicestershire

Social Media
Salary Histogram in Leicestershire

This chart provides a salary histogram for IT jobs citing Social Media across the Leicestershire region over the 3 months to 29 April 2016.

Social Media Salary Histogram in Leicestershire

Social Media
Top 28 Related IT Skills in Leicestershire

For the 6 months to 29 April 2016, IT jobs across the Leicestershire region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 1 (50.00%) HTML
1 1 (50.00%) CSS
1 1 (50.00%) CRM
1 1 (50.00%) E-Commerce
1 1 (50.00%) Project Management
1 1 (50.00%) Management Information System
1 1 (50.00%) SEO
1 1 (50.00%) Advertising
1 1 (50.00%) Information Management
1 1 (50.00%) Competitor Analysis
1 1 (50.00%) Google
1 1 (50.00%) Pay per click
1 1 (50.00%) Marketing
1 1 (50.00%) Degree
1 1 (50.00%) Joomla!
1 1 (50.00%) Computer Science
1 1 (50.00%) QA
1 1 (50.00%) Google Analytics
1 1 (50.00%) Email Marketing
1 1 (50.00%) Digital Marketing
1 1 (50.00%) WordPress
1 1 (50.00%) Magento
1 1 (50.00%) Website Architecture
1 1 (50.00%) Link Building
1 1 (50.00%) Analytics
1 1 (50.00%) Algorithms
1 1 (50.00%) AdWords
1 1 (50.00%) Optimizely

Social Media
Top Related IT Skills in Leicestershire by Category

For the 6 months to 29 April 2016, IT jobs across the Leicestershire region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 1 (50.00%) Joomla!
1 1 (50.00%) WordPress
Business Applications
1 1 (50.00%) Magento
Cloud Services
1 1 (50.00%) AdWords
1 1 (50.00%) Google Analytics
General
1 1 (50.00%) Advertising
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Digital Marketing Manager
1 1 (50.00%) Head of IT
1 1 (50.00%) Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (50.00%) CSS
1 1 (50.00%) HTML
Miscellaneous
1 1 (50.00%) Algorithms
1 1 (50.00%) Computer Science
1 1 (50.00%) Management Information System
Processes & Methodologies
1 1 (50.00%) Analytics
1 1 (50.00%) Competitor Analysis
1 1 (50.00%) CRM
1 1 (50.00%) Digital Marketing
1 1 (50.00%) E-Commerce
1 1 (50.00%) Email Marketing
1 1 (50.00%) Information Management
1 1 (50.00%) Link Building
1 1 (50.00%) Pay per click
1 1 (50.00%) Project Management
1 1 (50.00%) SEO
1 1 (50.00%) Website Architecture
Qualifications
1 1 (50.00%) Degree
Quality Assurance & Compliance
1 1 (50.00%) QA
Vendors
1 1 (50.00%) Google
1 1 (50.00%) Optimizely