The table below looks at the prevalence of the term Copywriting in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Copywriting over the 3 months to 30 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Sep 2014
Same period 2013 Same period 2012
Copywriting
Rank 569 589 609
Rank change year-on-year
+20 +20
Permanent jobs citing Copywriting 69 40 31
As % of all permanent IT jobs located in London 0.15% 0.089% 0.062%
As % of the Miscellaneous category 0.35% 0.19% 0.13%
Number of salaries quoted 32 20 28
Average salary £30,000 £29,250 £40,000
Average salary % change year-on-year
+2.56% -26.87%
90% offered a salary of more than £25,550 £23,900 £26,350
10% offered a salary of more than £40,000 £70,000 £60,000
UK excluding London average salary £29,500 £30,000 £25,000
% change year-on-year
-1.66% +20.00%
Copywriting
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the London region.

Miscellaneous Category
London
Permanent IT job ads with a match in the
Miscellaneous category
19940 20771 23402
As % of all permanent IT jobs located in London 43.56% 46.39% 46.68%
Number of salaries quoted 16074 16990 19916
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £32,500 £33,750 £32,500
10% offered a salary of more than £80,000 £82,500 £85,000
UK excluding London average salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

Copywriting
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Copywriting across the London region as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in London

Copywriting
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Copywriting across the London region.

Copywriting Salary Trend in London

Copywriting
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Copywriting across the London region over the 3 months to 30 September 2014.

Copywriting Salary Histogram in London

Copywriting
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Copywriting within the London region over the 3 months to 30 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +22 12 £30,000 +8.10% 2
Kingston Upon Thames - 3 - -
Enfield - 1 £30,000 -
Hammersmith - 1 - -
Copywriting
England

Copywriting
Top 30 Related IT Skills in London

For the 6 months to 30 September 2014, IT jobs across the London region citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Copywriting.

1 105 (81.40%) Marketing
2 58 (44.96%) Social Media
3 47 (36.43%) Analytics
4 44 (34.11%) HTML
5 43 (33.33%) Digital Marketing
6 42 (32.56%) SEO
7 41 (31.78%) Degree
7 41 (31.78%) Analytical Skills
8 38 (29.46%) Google
9 35 (27.13%) Google Analytics
10 33 (25.58%) Advertising
11 32 (24.81%) Photoshop
12 29 (22.48%) CMS
13 26 (20.16%) MS Excel
13 26 (20.16%) Online Marketing
14 24 (18.60%) Facebook
15 23 (17.83%) Finance
16 20 (15.50%) Adobe
16 20 (15.50%) Pay per click
17 19 (14.73%) Project Management
17 19 (14.73%) Adobe Illustrator
18 17 (13.18%) Email Marketing
18 17 (13.18%) InDesign
18 17 (13.18%) Twitter
18 17 (13.18%) User Experience
19 16 (12.40%) Content Management
20 15 (11.63%) Retail
20 15 (11.63%) CSS
21 14 (10.85%) B2B
21 14 (10.85%) Blog

Copywriting
Top Related IT Skills in London by Category

For the 6 months to 30 September 2014, IT jobs across the London region citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 29 (22.48%) CMS
2 3 (2.33%) Adobe CQ
3 2 (1.55%) WordPress
Applications
1 32 (24.81%) Photoshop
2 26 (20.16%) MS Excel
3 19 (14.73%) Adobe Illustrator
4 17 (13.18%) InDesign
5 11 (8.53%) MS Office
6 8 (6.20%) Adobe Premiere
7 7 (5.43%) MS PowerPoint
7 7 (5.43%) MS Visio
7 7 (5.43%) MS Project
8 5 (3.88%) Adobe Creative Suite
Business Applications
1 35 (27.13%) Google Analytics
2 12 (9.30%) WebTrends
3 1 (0.78%) Oracle CRM
3 1 (0.78%) Magento
Cloud Services
1 4 (3.10%) SaaS
Communications & Networking
1 10 (7.75%) Internet
2 7 (5.43%) Intranet
Development Applications
1 6 (4.65%) Dreamweaver
General
1 105 (81.40%) Marketing
2 33 (25.58%) Advertising
3 23 (17.83%) Finance
4 15 (11.63%) Retail
5 13 (10.08%) Publishing
6 12 (9.30%) Games
7 8 (6.20%) Telecoms
8 6 (4.65%) Pharmaceutical
9 3 (2.33%) Legal
9 3 (2.33%) French Language
10 2 (1.55%) German Language
10 2 (1.55%) Back Office
11 1 (0.78%) Electronics
11 1 (0.78%) Law
11 1 (0.78%) Banking
11 1 (0.78%) Spanish Language
11 1 (0.78%) Online Betting
Job Titles
1 18 (13.95%) Marketing Manager
2 13 (10.08%) Marketing Executive
3 12 (9.30%) Online Marketing Manager
4 11 (8.53%) SEO Executive
5 10 (7.75%) PPC Specialist
5 10 (7.75%) PPC Manager
5 10 (7.75%) PPC Analyst
5 10 (7.75%) PPC Executive
6 9 (6.98%) Product Manager
7 8 (6.20%) Project Manager
7 8 (6.20%) Senior Manager
7 8 (6.20%) Digital Project Manager
7 8 (6.20%) Designer
8 7 (5.43%) Senior Project Manager
8 7 (5.43%) Senior Digital Project Manager
9 6 (4.65%) Copywriter
9 6 (4.65%) Content Manager
10 5 (3.88%) Creative Director
11 4 (3.10%) Digital Marketing Executive
11 4 (3.10%) Online Content Manager
Libraries, Frameworks & Software Standards
1 44 (34.11%) HTML
2 15 (11.63%) CSS
3 9 (6.98%) XML
4 4 (3.10%) COM
4 4 (3.10%) HTML5
5 2 (1.55%) Flash
5 2 (1.55%) Apache Flex
5 2 (1.55%) jQuery
6 1 (0.78%) .NET
6 1 (0.78%) ATL
Miscellaneous
1 58 (44.96%) Social Media
2 41 (31.78%) Analytical Skills
3 17 (13.18%) User Experience
4 14 (10.85%) Blog
5 13 (10.08%) Graphic Design
6 11 (8.53%) Mobile App
7 5 (3.88%) Economics
7 5 (3.88%) Mathematics
8 3 (2.33%) W3C
8 3 (2.33%) Statistics
8 3 (2.33%) FMCG
9 2 (1.55%) Digital Media
9 2 (1.55%) Animation
10 1 (0.78%) Social Network
10 1 (0.78%) Online Games
10 1 (0.78%) Open Source
Operating Systems
1 1 (0.78%) Apple iOS
Processes & Methodologies
1 47 (36.43%) Analytics
2 43 (33.33%) Digital Marketing
3 42 (32.56%) SEO
4 26 (20.16%) Online Marketing
5 20 (15.50%) Pay per click
6 19 (14.73%) Project Management
7 17 (13.18%) Email Marketing
8 16 (12.40%) Content Management
9 14 (10.85%) B2B
10 12 (9.30%) Web Analytics
10 12 (9.30%) Time Management
11 10 (7.75%) Social Media Marketing
11 10 (7.75%) Product Management
12 9 (6.98%) E-Commerce
13 8 (6.20%) Quality Management
13 8 (6.20%) Workflow
13 8 (6.20%) Scrum
13 8 (6.20%) Test Management
13 8 (6.20%) Risk Management
13 8 (6.20%) Business Development
Programming Languages
1 2 (1.55%) JavaScript
1 2 (1.55%) ActionScript
1 2 (1.55%) ActionScript 3.0
2 1 (0.78%) PHP
2 1 (0.78%) SQL
2 1 (0.78%) C
2 1 (0.78%) Java
Qualifications
1 41 (31.78%) Degree
Quality Assurance & Compliance
1 2 (1.55%) QA
Vendors
1 38 (29.46%) Google
2 24 (18.60%) Facebook
3 20 (15.50%) Adobe
4 17 (13.18%) Twitter
5 13 (10.08%) Omniture
6 12 (9.30%) Microsoft
7 10 (7.75%) Coremetrics
8 6 (4.65%) Salesforce.com
9 3 (2.33%) Quark
10 1 (0.78%) JD Edwards
10 1 (0.78%) Sage
10 1 (0.78%) Oracle
10 1 (0.78%) SAP
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