The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 1 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Jul 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 227 213 249
Rank change year-on-year
-14 +36
Permanent jobs citing Digital Marketing 561 745 516
As % of all permanent IT jobs located in London 1.26% 1.50% 1.16%
As % of the Processes & Methodologies category 1.48% 1.77% 1.38%
Number of salaries quoted 397 521 392
Average salary £45,000 £49,000 £45,000
Average salary % change year-on-year
-8.16% +8.88%
90% offered a salary of more than £30,000 £27,500 £27,000
10% offered a salary of more than £75,000 £70,000 £70,000
UK excluding London average salary £40,000 £35,000 £32,500
% change year-on-year
+14.28% +7.69%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
37989 42207 37486
As % of all permanent IT jobs located in London 85.37% 84.76% 83.91%
Number of salaries quoted 31883 35052 31154
Average salary £57,500 £55,000 £55,000
Average salary % change year-on-year
+4.54% -
90% offered a salary of more than £37,500 £37,500 £36,500
10% offered a salary of more than £82,500 £80,000 £80,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Digital Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in London

Digital Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the London region.

Digital Marketing Salary Trend in London

Digital Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Digital Marketing across the London region over the 3 months to 1 July 2015.

Digital Marketing Salary Histogram in London

Digital Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the London region over the 3 months to 1 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +15 165 £45,000 -18.18% 33
Ealing - 15 £47,000 -
Kingston Upon Thames +2 8 £43,750 -
Hounslow - 7 - -
Romford - 4 £38,750 -
Greenwich - 3 £55,000 -
Feltham - 2 £63,750 -
Hammersmith - 2 £26,500 -
Dagenham - 1 £45,000 -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in London

For the 6 months to 1 July 2015, IT jobs across the London region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 1044 (100.00%) Marketing
2 327 (31.32%) Analytics
3 267 (25.57%) Finance
4 256 (24.52%) HTML
5 249 (23.85%) Social Media
6 223 (21.36%) E-Commerce
7 215 (20.59%) SEO
8 187 (17.91%) CSS
9 186 (17.82%) Analytical Skills
10 183 (17.53%) Degree
11 180 (17.24%) Business Intelligence
12 167 (16.00%) Advertising
13 165 (15.80%) Agile Software Development
14 164 (15.71%) Telecoms
15 161 (15.42%) Pay per click
16 155 (14.85%) Project Management
17 150 (14.37%) JavaScript
18 149 (14.27%) Google
19 144 (13.79%) Programme Management
20 143 (13.70%) SQL
21 135 (12.93%) Electronics
22 133 (12.74%) SAP
23 132 (12.64%) CRM
24 130 (12.45%) Manufacturing
24 130 (12.45%) DTV
24 130 (12.45%) SAP Oil and Gas
25 120 (11.49%) Retail
26 110 (10.54%) Google Analytics
27 108 (10.34%) CMS
28 100 (9.58%) Adobe

Digital Marketing
Top Related IT Skills in London by Category

For the 6 months to 1 July 2015, IT jobs across the London region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 108 (10.34%) CMS
2 43 (4.12%) SAS
3 19 (1.82%) WordPress
4 15 (1.44%) IIS
5 14 (1.34%) WebSphere
5 14 (1.34%) Adobe Experience Manager
6 11 (1.05%) Node.js
6 11 (1.05%) SharePoint
7 10 (0.96%) Sitecore CMS
8 9 (0.86%) Lync
9 6 (0.57%) Tomcat
10 5 (0.48%) MS Exchange
10 5 (0.48%) SharePoint 2013
10 5 (0.48%) SharePoint 2010
11 4 (0.38%) Umbraco
11 4 (0.38%) Apache
12 3 (0.29%) WebSphere Application Server
12 3 (0.29%) JBoss
12 3 (0.29%) GlassFish
12 3 (0.29%) Kentico
Applications
1 56 (5.36%) Photoshop
2 46 (4.41%) MS Excel
3 36 (3.45%) MS Office
4 30 (2.87%) MS PowerPoint
5 27 (2.59%) Adobe Creative Suite
6 26 (2.49%) SPSS
7 24 (2.30%) Adobe Illustrator
8 17 (1.63%) InDesign
9 11 (1.05%) Adobe After Effects
10 10 (0.96%) FastStats
11 8 (0.77%) MS Project
12 4 (0.38%) MS Visio
12 4 (0.38%) Fireworks
12 4 (0.38%) Spreadsheet
13 3 (0.29%) PowerPivot
14 2 (0.19%) Final Cut Pro
14 2 (0.19%) Adobe Captivate
15 1 (0.096%) Adobe Premiere
15 1 (0.096%) CINEMA 4D
15 1 (0.096%) Acrobat
Business Applications
1 130 (12.45%) SAP Oil and Gas
2 27 (2.59%) Adobe Campaign
3 22 (2.11%) WebTrends
4 12 (1.15%) Dynamics CRM
4 12 (1.15%) Unica
5 8 (0.77%) Magento
6 2 (0.19%) Radian6
Cloud Services
1 110 (10.54%) Google Analytics
2 38 (3.64%) Adobe Analytics
3 32 (3.07%) SaaS
4 15 (1.44%) Amazon EC2
5 13 (1.25%) Microsoft Azure
6 10 (0.96%) Amazon AWS
7 9 (0.86%) Silverpop
8 8 (0.77%) IaaS
9 4 (0.38%) Yammer
9 4 (0.38%) Cloud Computing
9 4 (0.38%) Office 365
10 2 (0.19%) PaaS
10 2 (0.19%) MailChimp
10 2 (0.19%) Cloud Coach
11 1 (0.096%) Sage Pay
11 1 (0.096%) eCircle
11 1 (0.096%) Responsys
11 1 (0.096%) Veeva
11 1 (0.096%) SmartFocus
11 1 (0.096%) Google Apps
Communications & Networking
1 41 (3.93%) Internet
2 23 (2.20%) SMS
3 17 (1.63%) Firewall
4 11 (1.05%) WAN
5 10 (0.96%) LAN
5 10 (0.96%) Wireless
5 10 (0.96%) IPsec
5 10 (0.96%) OSPF
5 10 (0.96%) BGP
6 9 (0.86%) VLAN
6 9 (0.86%) VPN
6 9 (0.86%) Intranet
7 8 (0.77%) Ethernet
7 8 (0.77%) Extranet
7 8 (0.77%) MPLS
7 8 (0.77%) Unified Communications
7 8 (0.77%) Spanning Tree
8 7 (0.67%) EIGRP
8 7 (0.67%) xDSL
8 7 (0.67%) FTP
Database & Business Intelligence
1 65 (6.23%) SQL Server
2 44 (4.21%) Big Data
3 41 (3.93%) MySQL
4 22 (2.11%) Data Mining
5 20 (1.92%) Data Warehouse
6 17 (1.63%) QlikView
7 16 (1.53%) Relational Database
8 15 (1.44%) SQL Server 2008
9 14 (1.34%) Hadoop
9 14 (1.34%) SQL Server Integration Services
10 13 (1.25%) Spotfire
10 13 (1.25%) SQL Server Analysis Services
11 11 (1.05%) SQL Server Reporting Services
12 9 (0.86%) SQL Server 2005
12 9 (0.86%) SQL Server 2012
13 8 (0.77%) NoSQL
13 8 (0.77%) RDBMS
14 6 (0.57%) OLAP
15 4 (0.38%) Microsoft Analysis Services
15 4 (0.38%) MongoDB
Development Applications
1 47 (4.50%) Git (software)
2 28 (2.68%) Subversion
3 18 (1.72%) Visual Studio
4 14 (1.34%) Dreamweaver
4 14 (1.34%) JIRA
5 13 (1.25%) RSpec
6 11 (1.05%) Team Foundation Server
7 10 (0.96%) Selenium
8 7 (0.67%) VSS/SourceSafe
8 7 (0.67%) SQL Server Management Studio (SSMS)
9 6 (0.57%) Jenkins
9 6 (0.57%) Cucumber
10 5 (0.48%) WebDriver
10 5 (0.48%) Axure RP
11 3 (0.29%) Expression Web
11 3 (0.29%) Maven
11 3 (0.29%) FrontPage
12 2 (0.19%) Grunt
12 2 (0.19%) gulp
13 1 (0.096%) Zephyr
General
1 1044 (100.00%) Marketing
2 267 (25.57%) Finance
3 167 (16.00%) Advertising
4 164 (15.71%) Telecoms
5 135 (12.93%) Electronics
6 130 (12.45%) Manufacturing
7 120 (11.49%) Retail
8 43 (4.12%) Publishing
9 33 (3.16%) Banking
10 28 (2.68%) Games
11 11 (1.05%) Law
12 8 (0.77%) Legal
12 8 (0.77%) Retail Banking
12 8 (0.77%) German Language
12 8 (0.77%) Danish Language
13 7 (0.67%) French Language
14 6 (0.57%) Dutch Language
14 6 (0.57%) Pharmaceutical
14 6 (0.57%) Multimedia
15 5 (0.48%) Music Industry
Job Titles
1 181 (17.34%) Developer
2 104 (9.96%) Analyst
3 83 (7.95%) Marketing Manager
4 76 (7.28%) Project Manager
5 69 (6.61%) Senior Manager
6 67 (6.42%) Consultant
7 58 (5.56%) Digital Marketing Manager
8 53 (5.08%) Account Manager
9 52 (4.98%) Architect
10 50 (4.79%) Senior Developer
11 44 (4.21%) Digital Project Manager
12 43 (4.12%) PHP Developer
13 40 (3.83%) Marketing Executive
14 38 (3.64%) Designer
15 35 (3.35%) PPC Specialist
15 35 (3.35%) PPC Manager
15 35 (3.35%) PPC Analyst
15 35 (3.35%) PPC Executive
16 32 (3.07%) Solutions Architect
17 26 (2.49%) Account Director
Libraries, Frameworks & Software Standards
1 256 (24.52%) HTML
2 187 (17.91%) CSS
3 70 (6.70%) jQuery
4 69 (6.61%) HTML5
5 60 (5.75%) XML
6 53 (5.08%) .NET
7 32 (3.07%) CSS3
8 31 (2.97%) Web Services
9 25 (2.39%) SOAP
10 23 (2.20%) XHTML
10 23 (2.20%) ASP.NET
11 22 (2.11%) REST
12 21 (2.01%) Ajax
13 19 (1.82%) AngularJS
14 18 (1.72%) FuelPHP
14 18 (1.72%) Phalcon
14 18 (1.72%) Flash
14 18 (1.72%) Laravel
14 18 (1.72%) CodeIgniter
14 18 (1.72%) Symfony
Miscellaneous
1 249 (23.85%) Social Media
2 186 (17.82%) Analytical Skills
3 130 (12.45%) DTV
4 96 (9.20%) User Experience
5 76 (7.28%) Digital Media
6 46 (4.41%) Mobile App
7 37 (3.54%) Visualisation
8 36 (3.45%) Blog
9 34 (3.26%) Statistics
10 27 (2.59%) Copywriting
11 20 (1.92%) Mathematics
12 18 (1.72%) Social Network
13 14 (1.34%) Algorithms
14 13 (1.25%) Handset
15 12 (1.15%) E-Learning
15 12 (1.15%) Management Information System
15 12 (1.15%) Computer Science
15 12 (1.15%) Enterprise Cloud
16 9 (0.86%) Physics
17 8 (0.77%) Client/Server
Operating Systems
1 40 (3.83%) Windows
2 27 (2.59%) Linux
3 23 (2.20%) Android
3 23 (2.20%) Apple iOS
4 13 (1.25%) UNIX
5 4 (0.38%) Solaris
6 3 (0.29%) Windows Server 2008
6 3 (0.29%) Windows Server 2003
6 3 (0.29%) Data ONTAP
6 3 (0.29%) Windows Server 2012
7 2 (0.19%) Windows 8
7 2 (0.19%) Mac OS
7 2 (0.19%) Windows 7
7 2 (0.19%) Windows XP
8 1 (0.096%) Fedora
8 1 (0.096%) Ubuntu
8 1 (0.096%) Red Hat Enterprise Linux
8 1 (0.096%) Windows Phone 7
8 1 (0.096%) Windows Phone 8
8 1 (0.096%) Windows Phone
Processes & Methodologies
1 327 (31.32%) Analytics
2 223 (21.36%) E-Commerce
3 215 (20.59%) SEO
4 180 (17.24%) Business Intelligence
5 165 (15.80%) Agile Software Development
6 161 (15.42%) Pay per click
7 155 (14.85%) Project Management
8 144 (13.79%) Programme Management
9 132 (12.64%) CRM
10 85 (8.14%) Web Analytics
10 85 (8.14%) Email Marketing
11 83 (7.95%) B2B
12 75 (7.18%) Marketing Strategy
13 70 (6.70%) Online Marketing
14 61 (5.84%) Scrum
15 54 (5.17%) Time Management
16 49 (4.69%) MVC
16 49 (4.69%) Content Management
17 48 (4.60%) Data Analysis
17 48 (4.60%) Business Development
Programming Languages
1 150 (14.37%) JavaScript
2 143 (13.70%) SQL
3 83 (7.95%) PHP
4 63 (6.03%) Java
5 61 (5.84%) C#
6 41 (3.93%) R
7 32 (3.07%) Python
8 31 (2.97%) T-SQL
9 24 (2.30%) VBA
10 21 (2.01%) PHP5
11 20 (1.92%) Ruby
12 11 (1.05%) C++
12 11 (1.05%) C
13 4 (0.38%) PL/SQL
13 4 (0.38%) VB.NET
13 4 (0.38%) ActionScript
13 4 (0.38%) Objective-C
13 4 (0.38%) ActionScript 2.0
13 4 (0.38%) Bash Shell
13 4 (0.38%) PowerShell
Qualifications
1 183 (17.53%) Degree
2 10 (0.96%) Cisco Certification
3 8 (0.77%) CISSP
4 7 (0.67%) CCNP
5 5 (0.48%) Security Cleared
6 4 (0.38%) CISM
7 3 (0.29%) CCNA
7 3 (0.29%) ISEB
7 3 (0.29%) Microsoft Certification
7 3 (0.29%) PhD
7 3 (0.29%) CISA
8 2 (0.19%) CIPD
8 2 (0.19%) ISTQB
8 2 (0.19%) DV Cleared
8 2 (0.19%) MCSD
8 2 (0.19%) PMI Certification
8 2 (0.19%) MBA
9 1 (0.096%) VMware Certified Professional (VCP)
9 1 (0.096%) MCITP
9 1 (0.096%) SSCP
Quality Assurance & Compliance
1 54 (5.17%) QA
2 7 (0.67%) ISO/IEC 27001
3 6 (0.57%) PCI DSS
4 5 (0.48%) Sarbanes-Oxley
5 4 (0.38%) SLA
6 3 (0.29%) ISO 9001
6 3 (0.29%) Data Quality
7 2 (0.19%) Section 508
7 2 (0.19%) WCAG
System Software
1 9 (0.86%) Active Directory
1 9 (0.86%) VMware Infrastructure
2 6 (0.57%) Hyper-V
3 2 (0.19%) ISA Server
3 2 (0.19%) Forefront TMG
3 2 (0.19%) UAG
4 1 (0.096%) Microsoft Virtual Server
4 1 (0.096%) Firmware
4 1 (0.096%) XenApp
4 1 (0.096%) XenDesktop
4 1 (0.096%) vSphere
Systems Management
1 20 (1.92%) Puppet
2 7 (0.67%) Opscode Chef
3 2 (0.19%) Ansible
3 2 (0.19%) HP Data Protector
3 2 (0.19%) SCCM
4 1 (0.096%) SCOM
4 1 (0.096%) WSUS
4 1 (0.096%) EMC NetWorker
4 1 (0.096%) HP Quality Center
4 1 (0.096%) Windows Intune
4 1 (0.096%) SELinux
Vendors
1 149 (14.27%) Google
2 133 (12.74%) SAP
3 100 (9.58%) Adobe
4 61 (5.84%) Microsoft
5 50 (4.79%) Facebook
6 44 (4.21%) Twitter
7 37 (3.54%) Tableau
8 36 (3.45%) Omniture
9 34 (3.26%) Zend
10 30 (2.87%) IBM
11 28 (2.68%) Oracle
12 25 (2.39%) Cisco
13 19 (1.82%) ExactTarget
14 18 (1.72%) Salesforce.com
15 16 (1.53%) Cognizant
16 13 (1.25%) Juniper
16 13 (1.25%) Sitecore
17 12 (1.15%) DoubleClick
17 12 (1.15%) VMware
18 11 (1.05%) MuleSoft
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