The table below looks at the prevalence of the term Marketing in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Marketing
Rank 29 35 39
Rank change year-on-year
+6 +4
Permanent jobs citing Marketing 3295 2851 2772
As % of all permanent IT jobs located in London 7.27% 6.28% 5.79%
As % of the General category 13.60% 11.69% 10.61%
Number of salaries quoted 2261 2205 2249
Average salary £50,000 £45,000 £47,500
Average salary % change year-on-year
+11.11% -5.26%
90% offered a salary of more than £30,000 £28,500 £30,000
10% offered a salary of more than £75,000 £75,000 £75,000
UK excluding London average salary £39,000 £35,000 £35,000
% change year-on-year
+11.42% -
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the London region.

General Category
London
Permanent IT job ads with a match in the
General category
24221 24388 26134
As % of all permanent IT jobs located in London 53.44% 53.70% 54.54%
Number of salaries quoted 19812 20211 22130
Average salary £57,500 £57,500 £55,000
Average salary % change year-on-year
- +4.54%
90% offered a salary of more than £35,000 £35,000 £35,000
10% offered a salary of more than £85,000 £85,000 £87,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the London region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in London

Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the London region.

Marketing Salary Trend in London

Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Marketing across the London region over the 3 months to 24 October 2014.

Marketing Salary Histogram in London

Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the London region over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +7 733 £47,500 +6.74% 99
Kingston Upon Thames +22 35 £49,000 +90.29% 3
Uxbridge +11 22 £43,750 -32.69% 3
Hammersmith +9 19 £75,750 +180.55%
Southwark +2 16 £40,000 +14.28%
Wimbledon +1 16 £25,000 -56.52%
Hillingdon - 13 - - 2
Croydon -2 12 £50,000 +11.11% 1
Bromley -6 10 £41,500 -33.06% 1
Paddington -9 8 £45,000 -10.00%
Canary Wharf +36 7 £72,500 +31.81%
Teddington - 6 £20,000 - 2
New Malden - 6 £20,000 -
Enfield +1 3 £30,000 -4.00% 1
Hackney -5 3 £33,000 +10.00%
Greenwich - 3 £57,500 - 1
Romford +11 2 £55,000 +189.48%
Brentford +2 2 £75,000 +229.67% 1
Feltham -2 2 - -
Westminster -6 2 £45,000 -
Docklands, London - 2 £42,500 - 2
Surbiton - 2 £55,000 -
Ealing +7 1 £31,250 -10.71% 1
Twickenham +1 1 £32,500 -44.68%
Wembley 0 1 £60,000 -
Beckenham 0 1 £33,000 -22.35%
Clapham -4 1 £40,000 -
Chiswick -4 1 £21,500 -53.51% 1
Hounslow -9 1 - - 1
Sidcup - 1 £32,500 -
Marketing
England

Marketing
Top 30 Related IT Skills in London

For the 6 months to 24 October 2014, IT jobs across the London region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 1522 (22.34%) Analytics
2 1437 (21.10%) Digital Marketing
3 1423 (20.89%) HTML
4 1411 (20.71%) Advertising
5 1392 (20.43%) Analytical Skills
6 1352 (19.85%) Degree
7 1270 (18.64%) E-Commerce
8 1212 (17.79%) Finance
9 1208 (17.73%) Agile Software Development
10 1106 (16.24%) CSS
11 1094 (16.06%) JavaScript
12 1032 (15.15%) SQL
13 889 (13.05%) CRM
14 887 (13.02%) Project Management
15 853 (12.52%) Social Media
16 776 (11.39%) Retail
17 742 (10.89%) User Experience
18 679 (9.97%) Google
18 679 (9.97%) Microsoft
19 673 (9.88%) SEO
20 583 (8.56%) SQL Server
21 565 (8.29%) MS Excel
22 562 (8.25%) .NET
23 559 (8.21%) Business Intelligence
24 515 (7.56%) PHP
25 498 (7.31%) Pay per click
26 497 (7.30%) Google Analytics
27 491 (7.21%) Online Marketing
28 487 (7.15%) HTML5
29 476 (6.99%) CMS

Marketing
Top Related IT Skills in London by Category

For the 6 months to 24 October 2014, IT jobs across the London region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 476 (6.99%) CMS
2 307 (4.51%) SAS
3 145 (2.13%) Drupal
4 137 (2.01%) WordPress
5 126 (1.85%) SharePoint
6 102 (1.50%) Umbraco
7 94 (1.38%) IIS
8 84 (1.23%) Apache
9 74 (1.09%) Adobe CQ
10 59 (0.87%) Node.js
11 56 (0.82%) Tomcat
11 56 (0.82%) MS Exchange
12 34 (0.50%) Joomla!
13 26 (0.38%) nginx
14 24 (0.35%) Lync
15 21 (0.31%) Exchange Server 2010
16 20 (0.29%) Sitecore CMS
17 18 (0.26%) WebSphere
18 17 (0.25%) Elasticsearch
18 17 (0.25%) SharePoint 2013
Applications
1 565 (8.29%) MS Excel
2 388 (5.70%) Photoshop
3 288 (4.23%) MS Office
4 235 (3.45%) MS PowerPoint
5 222 (3.26%) Adobe Illustrator
6 159 (2.33%) SPSS
7 89 (1.31%) Adobe Creative Suite
8 85 (1.25%) MS Visio
9 80 (1.17%) MS Project
10 69 (1.01%) OmniGraffle
11 49 (0.72%) InDesign
12 31 (0.46%) Spreadsheet
13 29 (0.43%) Fireworks
14 22 (0.32%) FastStats
15 20 (0.29%) PowerPivot
16 5 (0.073%) InfoPath
17 4 (0.059%) Adobe Premiere
17 4 (0.059%) Adobe After Effects
18 2 (0.029%) Stata
18 2 (0.029%) Mathematica
Business Applications
1 497 (7.30%) Google Analytics
2 96 (1.41%) SAP Oil and Gas
3 83 (1.22%) Dynamics CRM
4 75 (1.10%) WebTrends
5 71 (1.04%) SiteCatalyst
6 64 (0.94%) Magento
7 31 (0.46%) Oracle CRM
8 27 (0.40%) SAP CRM
9 18 (0.26%) Oracle EBS
10 16 (0.23%) HFM
11 15 (0.22%) SAP FI/CO
11 15 (0.22%) SAP CO
11 15 (0.22%) SAP FI
11 15 (0.22%) Agresso
11 15 (0.22%) Hyperion Planning
12 14 (0.21%) SAP ERP
13 9 (0.13%) SAP InfiniteInsight
14 8 (0.12%) SAP R/3
15 6 (0.088%) Oracle Applications
15 6 (0.088%) SAP BPC
Cloud Services
1 242 (3.55%) SaaS
2 75 (1.10%) Amazon AWS
3 53 (0.78%) Cloud Computing
4 44 (0.65%) Basecamp
5 42 (0.62%) GitHub
6 34 (0.50%) Microsoft Azure
7 28 (0.41%) Amazon EC2
7 28 (0.41%) Office 365
8 17 (0.25%) Rackspace Cloud
8 17 (0.25%) Amazon S3
8 17 (0.25%) Force.com
9 15 (0.22%) MailChimp
10 13 (0.19%) LucidChart
11 11 (0.16%) IaaS
11 11 (0.16%) PaaS
12 10 (0.15%) Responsys
13 7 (0.10%) CheetahMail
14 3 (0.044%) Amazon SQS
14 3 (0.044%) CloudFront
14 3 (0.044%) Google App Engine
Communications & Networking
1 233 (3.42%) Internet
2 106 (1.56%) Intranet
3 55 (0.81%) HTTP
4 52 (0.76%) DNS
5 51 (0.75%) Firewall
6 49 (0.72%) SMS
7 47 (0.69%) Broadband
7 47 (0.69%) LAN
8 43 (0.63%) TCP/IP
9 42 (0.62%) VPN
10 39 (0.57%) WAN
11 36 (0.53%) VoIP
12 31 (0.46%) Wireless
13 30 (0.44%) Unified Communications
13 30 (0.44%) MVNO
14 22 (0.32%) Extranet
14 22 (0.32%) DHCP
15 21 (0.31%) GSM
16 20 (0.29%) MPLS
17 18 (0.26%) SSL
Database & Business Intelligence
1 583 (8.56%) SQL Server
2 416 (6.11%) MySQL
3 235 (3.45%) Data Warehouse
4 219 (3.21%) Big Data
5 181 (2.66%) SQL Server Reporting Services
6 179 (2.63%) SQL Server Integration Services
7 157 (2.30%) SQL Server 2008
8 147 (2.16%) Relational Database
9 112 (1.64%) SQL Server Analysis Services
10 107 (1.57%) Hadoop
11 94 (1.38%) NoSQL
12 93 (1.37%) QlikView
13 90 (1.32%) Data Mining
14 80 (1.17%) SQL Server 2005
15 65 (0.95%) SQL Server 2012
16 64 (0.94%) MongoDB
17 40 (0.59%) MS Access
18 39 (0.57%) OLAP
19 37 (0.54%) DTS
20 35 (0.51%) Base SAS
Development Applications
1 266 (3.90%) Git (software)
2 149 (2.19%) Subversion
3 130 (1.91%) JIRA
4 83 (1.22%) Axure RP
5 69 (1.01%) Jenkins
5 69 (1.01%) Dreamweaver
6 65 (0.95%) Cucumber
7 61 (0.90%) Visual Studio
8 46 (0.68%) Team Foundation Server
9 40 (0.59%) Selenium
10 33 (0.48%) Jasmine
11 32 (0.47%) TeamCity
12 25 (0.37%) NUnit
13 23 (0.34%) Balsamiq Mockups
14 21 (0.31%) Grunt
14 21 (0.31%) RSpec
14 21 (0.31%) WebDriver
14 21 (0.31%) Maven
15 20 (0.29%) Ant
15 20 (0.29%) JUnit
General
1 1411 (20.71%) Advertising
2 1212 (17.79%) Finance
3 776 (11.39%) Retail
4 384 (5.64%) Telecoms
5 267 (3.92%) Games
6 256 (3.76%) Publishing
7 177 (2.60%) Legal
7 177 (2.60%) Banking
8 158 (2.32%) Manufacturing
9 156 (2.29%) Electronics
10 135 (1.98%) Law
11 88 (1.29%) Pharmaceutical
12 81 (1.19%) French Language
13 72 (1.06%) German Language
14 62 (0.91%) Spanish Language
15 60 (0.88%) Billing
16 44 (0.65%) Multimedia
17 42 (0.62%) Automotive
18 41 (0.60%) Back Office
19 38 (0.56%) Front Office
Job Titles
1 1217 (17.87%) Developer
2 965 (14.17%) Analyst
3 453 (6.65%) Consultant
4 379 (5.56%) Project Manager
5 351 (5.15%) Business Analyst
6 291 (4.27%) Designer
7 249 (3.66%) Architect
8 240 (3.52%) Product Manager
9 233 (3.42%) Account Manager
10 230 (3.38%) Marketing Manager
11 218 (3.20%) Senior Manager
12 213 (3.13%) Senior Developer
13 192 (2.82%) Front-End Developer
14 188 (2.76%) PPC Manager
14 188 (2.76%) PPC Analyst
14 188 (2.76%) PPC Executive
14 188 (2.76%) PPC Specialist
15 177 (2.60%) Data Analyst
15 177 (2.60%) .NET Developer
16 171 (2.51%) Web Developer
Libraries, Frameworks & Software Standards
1 1423 (20.89%) HTML
2 1106 (16.24%) CSS
3 562 (8.25%) .NET
4 487 (7.15%) HTML5
5 474 (6.96%) jQuery
6 329 (4.83%) CSS3
7 284 (4.17%) Web Services
8 278 (4.08%) XML
9 270 (3.96%) ASP.NET
10 174 (2.55%) Ajax
11 142 (2.08%) AngularJS
12 141 (2.07%) XHTML
13 128 (1.88%) REST
14 126 (1.85%) Flash
15 121 (1.78%) ASP.NET MVC
16 109 (1.60%) Backbone.js
17 106 (1.56%) RESTful
18 98 (1.44%) Sass
19 93 (1.37%) Spring
19 93 (1.37%) LAMP
Miscellaneous
1 1392 (20.43%) Analytical Skills
2 853 (12.52%) Social Media
3 742 (10.89%) User Experience
4 352 (5.17%) Computer Science
5 270 (3.96%) Mobile App
6 259 (3.80%) Digital Media
6 259 (3.80%) Mathematics
7 207 (3.04%) Statistics
8 196 (2.88%) Blog
9 145 (2.13%) Open Source
10 135 (1.98%) Economics
11 126 (1.85%) Management Information System
12 110 (1.61%) Visualisation
13 100 (1.47%) DTV
14 98 (1.44%) Copywriting
15 96 (1.41%) Enterprise Software
16 92 (1.35%) New Media
17 86 (1.26%) FMCG
18 82 (1.20%) Graphic Design
19 67 (0.98%) iPhone
Operating Systems
1 289 (4.24%) Linux
2 278 (4.08%) Windows
3 190 (2.79%) Apple iOS
4 188 (2.76%) Android
5 144 (2.11%) UNIX
6 55 (0.81%) Windows Server 2008
7 49 (0.72%) Windows Server 2003
8 39 (0.57%) Windows Server 2012
8 39 (0.57%) Windows 7
9 25 (0.37%) Windows 8
10 23 (0.34%) Solaris
11 18 (0.26%) Ubuntu
12 14 (0.21%) Mac OS X
13 13 (0.19%) Red Hat Enterprise Linux
14 12 (0.18%) CentOS
15 10 (0.15%) Debian
16 8 (0.12%) Windows XP
17 7 (0.10%) Windows Phone
18 5 (0.073%) Windows Vista
19 4 (0.059%) Windows Mobile
Processes & Methodologies
1 1522 (22.34%) Analytics
2 1437 (21.10%) Digital Marketing
3 1270 (18.64%) E-Commerce
4 1208 (17.73%) Agile Software Development
5 889 (13.05%) CRM
6 887 (13.02%) Project Management
7 673 (9.88%) SEO
8 559 (8.21%) Business Intelligence
9 498 (7.31%) Pay per click
10 491 (7.21%) Online Marketing
11 455 (6.68%) Scrum
12 451 (6.62%) Business Development
13 422 (6.19%) MVC
14 397 (5.83%) B2B
15 371 (5.45%) Web Analytics
16 318 (4.67%) TDD
17 300 (4.40%) Web Development
18 290 (4.26%) Email Marketing
19 282 (4.14%) Product Management
20 280 (4.11%) OO
Programming Languages
1 1094 (16.06%) JavaScript
2 1032 (15.15%) SQL
3 515 (7.56%) PHP
4 461 (6.77%) Java
5 403 (5.92%) C#
6 163 (2.39%) T-SQL
7 149 (2.19%) Python
8 140 (2.06%) Ruby
9 107 (1.57%) R
10 85 (1.25%) C
11 81 (1.19%) VBA
12 65 (0.95%) PHP5
13 55 (0.81%) VB
14 50 (0.73%) Perl
15 48 (0.70%) C++
16 42 (0.62%) VB.NET
17 40 (0.59%) ActionScript
18 34 (0.50%) Scala
19 33 (0.48%) Bash Shell
20 32 (0.47%) MATLAB
Qualifications
1 1352 (19.85%) Degree
2 82 (1.20%) MBA
3 77 (1.13%) PMI Certification
4 53 (0.78%) PMP
4 53 (0.78%) Microsoft Certification
5 36 (0.53%) PRINCE2 Certification
6 30 (0.44%) PhD
7 29 (0.43%) ISEB
8 28 (0.41%) ISTQB
9 24 (0.35%) Security Cleared
10 20 (0.29%) SC Cleared
10 20 (0.29%) CISSP
11 19 (0.28%) MCSE
11 19 (0.28%) ACCA
12 18 (0.26%) CISA
12 18 (0.26%) ITIL Certification
12 18 (0.26%) CIMA
12 18 (0.26%) MCP
13 15 (0.22%) Postgraduate
13 15 (0.22%) CISM
Quality Assurance & Compliance
1 294 (4.32%) QA
2 83 (1.22%) SLA
3 36 (0.53%) Data Quality
4 33 (0.48%) ISO 9001
5 31 (0.46%) PCI DSS
6 26 (0.38%) WCAG
7 23 (0.34%) ISO/IEC 27001
8 11 (0.16%) COBIT
9 6 (0.088%) Sarbanes-Oxley
10 5 (0.073%) WAI
10 5 (0.073%) GCP
11 4 (0.059%) ISO/IEC 17799
11 4 (0.059%) BS7799
11 4 (0.059%) Solvency II
12 1 (0.015%) HIPAA
12 1 (0.015%) Dublin Core
12 1 (0.015%) Basel III
12 1 (0.015%) FATCA
12 1 (0.015%) COREP
12 1 (0.015%) FINREP
System Software
1 91 (1.34%) Active Directory
2 61 (0.90%) VMware Infrastructure
3 26 (0.38%) Hyper-V
4 19 (0.28%) HDFS
5 13 (0.19%) VMware ESX
6 12 (0.18%) vSphere
7 10 (0.15%) Varnish
8 8 (0.12%) XenApp
9 7 (0.10%) Microsoft App-V
10 6 (0.088%) XenDesktop
11 4 (0.059%) Apache Flume
12 3 (0.044%) vCloud
12 3 (0.044%) XenServer
13 2 (0.029%) KVM
13 2 (0.029%) Docker
13 2 (0.029%) zsh
14 1 (0.015%) Forefront TMG
14 1 (0.015%) UAG
14 1 (0.015%) NFS
14 1 (0.015%) Postfix
Systems Management
1 40 (0.59%) Puppet
2 36 (0.53%) Opscode Chef
3 20 (0.29%) SCCM
4 12 (0.18%) ZABBIX
5 11 (0.16%) Nagios
6 10 (0.15%) Capistrano
6 10 (0.15%) Ansible
6 10 (0.15%) Vagrant
7 8 (0.12%) SCOM
7 8 (0.12%) MOM
8 7 (0.10%) Tivoli Storage Manager
8 7 (0.10%) EMC NetWorker
8 7 (0.10%) OpenSSO
8 7 (0.10%) Red Hat Spacewalk
9 6 (0.088%) Systems Management Server (SMS)
9 6 (0.088%) Pingdom
10 5 (0.073%) NetBackup
10 5 (0.073%) OSSEC
10 5 (0.073%) HP Quality Center
10 5 (0.073%) WSUS
Vendors
1 679 (9.97%) Microsoft
1 679 (9.97%) Google
2 403 (5.92%) Adobe
3 330 (4.84%) Salesforce.com
4 328 (4.82%) Facebook
5 306 (4.49%) Oracle
6 242 (3.55%) SAP
7 184 (2.70%) Twitter
8 133 (1.95%) Omniture
9 116 (1.70%) IBM
10 106 (1.56%) Business Objects
11 96 (1.41%) VMware
12 85 (1.25%) Tableau
13 77 (1.13%) Zend
14 73 (1.07%) Coremetrics
15 68 (1.00%) Siebel
16 60 (0.88%) Unica
17 58 (0.85%) Cognos
18 56 (0.82%) Cisco
19 48 (0.70%) Apple
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