The table below looks at the prevalence of the term Copywriting in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Copywriting
Rank 397 398 383
Rank change year-on-year
+1 -15
Contract jobs citing Copywriting 11 17 24
As % of all contract IT jobs located in London 0.052% 0.080% 0.11%
As % of the Miscellaneous category 0.15% 0.22% 0.29%
Number of daily rates quoted 9 14 19
Average daily rate £265 £240 £250
Average daily rate % change year-on-year
+10.41% -4.00%
90% offered a daily rate of more than £180 £204 £170
10% offered a daily rate of more than £367 £475 £280
UK excluding London average daily rate £175 £350 £320
% change year-on-year
-50.00% +9.37%
Number of hourly rates quoted 0 0 2
Average hourly rate - - £25.96
UK excluding London average hourly rate - £14.00 -
Copywriting
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the London region.

Miscellaneous Category
London
Contract IT job ads with a match in the
Miscellaneous category
7569 7666 8365
As % of all contract IT jobs located in London 35.74% 36.15% 38.00%
Number of daily rates quoted 5294 5373 5683
Average daily rate £475 £450 £450
Average daily rate % change year-on-year
+5.55% -
90% offered a daily rate of more than £285 £286 £252
10% offered a daily rate of more than £650 £625 £650
UK excluding London average daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 132 151 161
Average hourly rate £20.00 £20.00 £24.00
Average hourly rate % change year-on-year
-0.02% -16.66%
90% offered a hourly rate of more than £13.00 £13.47 £13.50
10% offered a hourly rate of more than £42.50 £37.00 £48.74
UK excluding London average hourly rate £23.75 £17.50 £17.50
% change year-on-year
+35.71% -

Copywriting
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Copywriting across the London region as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in London

Copywriting
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting across the London region.

Copywriting Daily Rate Trend in London

Copywriting
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting across the London region over the 3 months to 12 February 2016.

Copywriting Daily Rate Histogram in London

Copywriting
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting across the London region.

Copywriting Hourly Rate Trend in London

Copywriting
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Copywriting within the London region over the 3 months to 12 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +29 1 - - 2
Copywriting
England

Copywriting
Top 30 Related IT Skills in London

For the 6 months to 12 February 2016, IT contractor jobs across the London region citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 12 (46.15%) User Experience
2 11 (42.31%) Analytics
2 11 (42.31%) Google
2 11 (42.31%) Google Analytics
3 8 (30.77%) Adobe
3 8 (30.77%) Finance
4 7 (26.92%) Photoshop
4 7 (26.92%) Agile Software Development
4 7 (26.92%) Content Management
4 7 (26.92%) Social Media
5 6 (23.08%) Information Architecture
5 6 (23.08%) CMS
5 6 (23.08%) Degree
5 6 (23.08%) JIRA
6 5 (19.23%) Atlassian
6 5 (19.23%) Web Design
6 5 (19.23%) Web Analytics
6 5 (19.23%) Project Management
6 5 (19.23%) Confluence
6 5 (19.23%) Mobile App
6 5 (19.23%) Analytical Skills
6 5 (19.23%) Android
6 5 (19.23%) Balsamiq Mockups
6 5 (19.23%) OmniGraffle
6 5 (19.23%) Axure RP
7 4 (15.38%) Campaign Management
7 4 (15.38%) Intranet
7 4 (15.38%) Telecoms
7 4 (15.38%) HTML
7 4 (15.38%) Marketing

Copywriting
Top Related IT Skills in London by Category

For the 6 months to 12 February 2016, IT contractor jobs across the London region citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 6 (23.08%) CMS
2 5 (19.23%) Confluence
3 4 (15.38%) WordPress
4 3 (11.54%) Drupal
4 3 (11.54%) LiveLink
5 1 (3.85%) Jadu
5 1 (3.85%) SharePoint
5 1 (3.85%) Sitecore CMS
Applications
1 7 (26.92%) Photoshop
2 5 (19.23%) OmniGraffle
3 2 (7.69%) Acrobat
3 2 (7.69%) MS Excel
3 2 (7.69%) MS Office
4 1 (3.85%) Adobe Creative Suite
Business Applications
1 3 (11.54%) WebTrends
2 2 (7.69%) SAP Oil and Gas
Cloud Services
1 11 (42.31%) Google Analytics
2 3 (11.54%) AdWords
3 2 (7.69%) MailChimp
Communications & Networking
1 4 (15.38%) Intranet
2 2 (7.69%) Internet
3 1 (3.85%) HTTPS
Development Applications
1 6 (23.08%) JIRA
2 5 (19.23%) Axure RP
2 5 (19.23%) Balsamiq Mockups
General
1 8 (30.77%) Finance
2 4 (15.38%) Marketing
2 4 (15.38%) Telecoms
3 3 (11.54%) Banking
3 3 (11.54%) Danish Language
3 3 (11.54%) Publishing
4 2 (7.69%) Electronics
4 2 (7.69%) Legal
4 2 (7.69%) Local Government
4 2 (7.69%) Manufacturing
Job Titles
1 6 (23.08%) Designer
2 5 (19.23%) UX Designer
3 4 (15.38%) Content Editor
4 3 (11.54%) Architect
4 3 (11.54%) User Experience Architect
5 2 (7.69%) Communications Officer
5 2 (7.69%) Copywriter
5 2 (7.69%) Digital Content Editor
5 2 (7.69%) Digital Editor
5 2 (7.69%) Search Manager
5 2 (7.69%) Senior Designer
5 2 (7.69%) Senior UX Designer
5 2 (7.69%) Telecoms Designer
5 2 (7.69%) User Experience Manager
5 2 (7.69%) User Experience Researcher
6 1 (3.85%) Analyst
6 1 (3.85%) Developer
6 1 (3.85%) Digital Copywriter
6 1 (3.85%) Web Content Editor
6 1 (3.85%) Web Editor
Libraries, Frameworks & Software Standards
1 4 (15.38%) HTML
2 3 (11.54%) CSS
3 1 (3.85%) ATL
Miscellaneous
1 12 (46.15%) User Experience
2 7 (26.92%) Social Media
3 5 (19.23%) Analytical Skills
3 5 (19.23%) Mobile App
4 2 (7.69%) Blog
4 2 (7.69%) Mobile Banking
4 2 (7.69%) NHS
4 2 (7.69%) Online Banking
5 1 (3.85%) Taxonomies
Operating Systems
1 5 (19.23%) Android
2 1 (3.85%) Apple iOS
Processes & Methodologies
1 11 (42.31%) Analytics
2 7 (26.92%) Agile Software Development
2 7 (26.92%) Content Management
3 6 (23.08%) Information Architecture
4 5 (19.23%) Project Management
4 5 (19.23%) Web Analytics
4 5 (19.23%) Web Design
5 4 (15.38%) Campaign Management
6 3 (11.54%) Digital Marketing
6 3 (11.54%) Migration
6 3 (11.54%) Pay per click
6 3 (11.54%) Product Marketing
6 3 (11.54%) Qualitative Research
6 3 (11.54%) Responsive Web Design
6 3 (11.54%) SEO
7 2 (7.69%) Benchmarking
7 2 (7.69%) Change Management
7 2 (7.69%) Data Analysis
7 2 (7.69%) Programme Management
7 2 (7.69%) Time Management
Qualifications
1 6 (23.08%) Degree
Vendors
1 11 (42.31%) Google
2 8 (30.77%) Adobe
3 5 (19.23%) Atlassian
4 3 (11.54%) Microsoft
4 3 (11.54%) Omniture
4 3 (11.54%) Yahoo!
5 2 (7.69%) SAP
6 1 (3.85%) HP
6 1 (3.85%) Sitecore
6 1 (3.85%) Twitter
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