The table below looks at the prevalence of the term Copywriting in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 21 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Aug 2014
Same period 2013 Same period 2012
Copywriting
Rank 380 392 386
Rank change year-on-year
+12 -6
Contract jobs citing Copywriting 32 26 37
As % of all contract IT jobs located in London 0.13% 0.10% 0.14%
As % of the Miscellaneous category 0.43% 0.32% 0.45%
Number of daily rates quoted 20 23 26
Average daily rate
Keep up to 90%
of your Daily Rate
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£305 £234 £334
Average daily rate % change year-on-year
+30.12% -29.88%
90% offered a daily rate of more than £148 £170 £172
10% offered a daily rate of more than £394 £262 £500
UK excluding London average daily rate £213 £400 £165
% change year-on-year
-46.87% +142.42%
Number of hourly rates quoted 1 0 1
Average hourly rate £137.50 - £44.00
UK excluding London average hourly rate £16.28 - £14.50
Copywriting
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the London region.

Miscellaneous Category
London
Contract IT job ads with a match in the
Miscellaneous category
7403 8044 8234
As % of all contract IT jobs located in London 30.56% 32.47% 31.46%
Number of daily rates quoted 4914 5528 5613
Average daily rate £450 £450 £475
Average daily rate % change year-on-year
- -5.26%
90% offered a daily rate of more than £285 £275 £275
10% offered a daily rate of more than £638 £638 £625
UK excluding London average daily rate £350 £350 £338
% change year-on-year
- +3.70%
Number of hourly rates quoted 159 170 219
Average hourly rate £18.00 £20.50 £22.32
Average hourly rate % change year-on-year
-12.19% -8.15%
90% offered a hourly rate of more than £14.01 £13.50 £13.00
10% offered a hourly rate of more than £40.00 £47.00 £40.00
UK excluding London average hourly rate £18.88 £17.50 £29.00
% change year-on-year
+7.85% -39.65%

Copywriting
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Copywriting across the London region as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in London

Copywriting
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting across the London region.

Copywriting Daily Rate Trend in London

Copywriting
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting across the London region over the 3 months to 21 August 2014.

Copywriting Daily Rate Histogram in London

Copywriting
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting across the London region.

Copywriting Hourly Rate Trend in London

Copywriting
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Copywriting within the London region over the 3 months to 21 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +29 11 £311 +43.20%
Hammersmith - - - -
Enfield - - - - 1
Copywriting
England

Copywriting
Top 30 Related IT Skills in London

For the 6 months to 21 August 2014, IT contractor jobs across the London region citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 31 (43.66%) CMS
2 27 (38.03%) Content Management
3 22 (30.99%) HTML
4 21 (29.58%) Finance
4 21 (29.58%) Banking
4 21 (29.58%) Marketing
5 17 (23.94%) Retail
6 16 (22.54%) Adobe
7 12 (16.90%) CSS
7 12 (16.90%) E-Commerce
8 11 (15.49%) Publishing
9 10 (14.08%) Retail Banking
10 9 (12.68%) SEO
10 9 (12.68%) Agile Software Development
10 9 (12.68%) Analytics
11 8 (11.27%) Photoshop
12 7 (9.86%) Social Media
13 6 (8.45%) Workflow
13 6 (8.45%) Advertising
13 6 (8.45%) Digital Marketing
13 6 (8.45%) Adobe CQ
14 5 (7.04%) ActionScript
14 5 (7.04%) Flash
14 5 (7.04%) Internet
14 5 (7.04%) Scrum
14 5 (7.04%) Google
14 5 (7.04%) Google Analytics
14 5 (7.04%) HTML5
15 4 (5.63%) Oracle
15 4 (5.63%) Legal

Copywriting
Top Related IT Skills in London by Category

For the 6 months to 21 August 2014, IT contractor jobs across the London region citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 31 (43.66%) CMS
2 6 (8.45%) Adobe CQ
3 2 (2.82%) SharePoint
3 2 (2.82%) WordPress
3 2 (2.82%) Sitecore CMS
4 1 (1.41%) SharePoint 2010
4 1 (1.41%) TeamSite
Applications
1 8 (11.27%) Photoshop
2 3 (4.23%) MS Office
2 3 (4.23%) MS PowerPoint
3 2 (2.82%) Adobe Illustrator
3 2 (2.82%) MS Excel
4 1 (1.41%) MS Visio
4 1 (1.41%) InDesign
Business Applications
1 5 (7.04%) Google Analytics
Communications & Networking
1 5 (7.04%) Internet
2 2 (2.82%) Extranet
2 2 (2.82%) FTP
3 1 (1.41%) VPN
3 1 (1.41%) HTTPS
3 1 (1.41%) SMS
Database & Business Intelligence
1 4 (5.63%) Oracle Database 11g
1 4 (5.63%) Oracle Database
2 1 (1.41%) MS Access
Development Applications
1 3 (4.23%) Axure RP
2 1 (1.41%) JIRA
General
1 21 (29.58%) Finance
1 21 (29.58%) Marketing
1 21 (29.58%) Banking
2 17 (23.94%) Retail
3 11 (15.49%) Publishing
4 10 (14.08%) Retail Banking
5 6 (8.45%) Advertising
6 4 (5.63%) Legal
7 3 (4.23%) Pharmaceutical
8 2 (2.82%) Financial Institution
8 2 (2.82%) Automotive
9 1 (1.41%) Telecoms
9 1 (1.41%) Games
9 1 (1.41%) French Language
9 1 (1.41%) German Language
9 1 (1.41%) Italian Language
9 1 (1.41%) Spanish Language
Job Titles
1 26 (36.62%) Copywriter
2 8 (11.27%) Designer
2 8 (11.27%) Analyst
2 8 (11.27%) Content Editor
3 6 (8.45%) Business Analyst
3 6 (8.45%) Content Manager
4 5 (7.04%) Interactive Designer
5 3 (4.23%) Administrator
6 2 (2.82%) Author
6 2 (2.82%) Technical Author
6 2 (2.82%) Web Editor
6 2 (2.82%) Web Content Editor
6 2 (2.82%) Web Designer
6 2 (2.82%) Technical Writer
6 2 (2.82%) Configuration Analyst
7 1 (1.41%) E-Commerce Manager
7 1 (1.41%) Marketing Manager
7 1 (1.41%) Banking Business Analyst
7 1 (1.41%) Junior
7 1 (1.41%) Programme Manager
Libraries, Frameworks & Software Standards
1 22 (30.99%) HTML
2 12 (16.90%) CSS
3 5 (7.04%) Flash
3 5 (7.04%) HTML5
4 3 (4.23%) XML
5 2 (2.82%) .NET
Miscellaneous
1 7 (9.86%) Social Media
2 4 (5.63%) Mobile App
2 4 (5.63%) Online Banking
3 3 (4.23%) Graphic Design
3 3 (4.23%) Blog
3 3 (4.23%) Mobile Banking
4 2 (2.82%) Visualisation
4 2 (2.82%) Animation
4 2 (2.82%) NHS
4 2 (2.82%) BBC
4 2 (2.82%) Tandem
5 1 (1.41%) Smartphone
5 1 (1.41%) Online Games
Processes & Methodologies
1 27 (38.03%) Content Management
2 12 (16.90%) E-Commerce
3 9 (12.68%) SEO
3 9 (12.68%) Agile Software Development
3 9 (12.68%) Analytics
4 6 (8.45%) Workflow
4 6 (8.45%) Digital Marketing
5 5 (7.04%) Scrum
6 4 (5.63%) User Acceptance Testing
6 4 (5.63%) Stakeholder Management
6 4 (5.63%) Waterfall
7 3 (4.23%) Web Development
7 3 (4.23%) Email Marketing
7 3 (4.23%) Pay per click
7 3 (4.23%) Benchmarking
7 3 (4.23%) Project Management
8 2 (2.82%) Migration
8 2 (2.82%) Change Management
8 2 (2.82%) Business Analysis
8 2 (2.82%) Web Analytics
Programming Languages
1 5 (7.04%) ActionScript
2 2 (2.82%) VBA
2 2 (2.82%) JavaScript
2 2 (2.82%) SQL
Qualifications
1 2 (2.82%) BC Cleared
1 2 (2.82%) Security Cleared
2 1 (1.41%) Degree
Quality Assurance & Compliance
1 3 (4.23%) QA
Systems Management
1 1 (1.41%) HP Quality Center
Vendors
1 16 (22.54%) Adobe
2 5 (7.04%) Google
3 4 (5.63%) Oracle
4 2 (2.82%) Microsoft
4 2 (2.82%) Sitecore
4 2 (2.82%) ExactTarget
5 1 (1.41%) Facebook
5 1 (1.41%) Twitter
5 1 (1.41%) HP
5 1 (1.41%) Omniture