The table below looks at the prevalence of the term Copywriting in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Copywriting
Rank 394 390 388
Rank change year-on-year
-4 -2
Contract jobs citing Copywriting 31 33 32
As % of all contract IT jobs located in London 0.13% 0.14% 0.13%
As % of the Miscellaneous category 0.37% 0.37% 0.34%
Number of daily rates quoted 22 22 24
Average daily rate
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of your Daily Rate
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£326 £234 £234
Average daily rate % change year-on-year
+39.42% -
90% offered a daily rate of more than £131 £128 £170
10% offered a daily rate of more than £405 £389 £262
UK excluding London average daily rate £375 £225 £388
% change year-on-year
+66.66% -41.93%
Number of hourly rates quoted 2 1 5
Average hourly rate £20.50 £137.50 £22.00
Average hourly rate % change year-on-year
-85.09% +525.00%
UK excluding London average hourly rate - £16.28 £19.00
% change year-on-year
- -14.34%
Copywriting
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the London region.

Miscellaneous Category
London
Contract IT job ads with a match in the
Miscellaneous category
8441 8801 9418
As % of all contract IT jobs located in London 35.96% 37.42% 38.85%
Number of daily rates quoted 5888 5939 6359
Average daily rate £475 £450 £450
Average daily rate % change year-on-year
+5.55% -
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £650 £625 £625
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 165 165 205
Average hourly rate £20.00 £19.00 £22.00
Average hourly rate % change year-on-year
+5.26% -13.63%
90% offered a hourly rate of more than £14.50 £14.04 £14.00
10% offered a hourly rate of more than £52.17 £45.00 £42.50
UK excluding London average hourly rate £19.08 £21.00 £20.00
% change year-on-year
-9.14% +5.00%

Copywriting
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Copywriting across the London region as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in London

Copywriting
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting across the London region.

Copywriting Daily Rate Trend in London

Copywriting
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting across the London region over the 3 months to 31 July 2015.

Copywriting Daily Rate Histogram in London

Copywriting
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting across the London region.

Copywriting Hourly Rate Trend in London

Copywriting
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Copywriting within the London region over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -13 8 £187 -39.48%
Copywriting
England

Copywriting
Top 30 Related IT Skills in London

For the 6 months to 31 July 2015, IT contractor jobs across the London region citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 17 (35.42%) User Experience
2 15 (31.25%) Finance
3 14 (29.17%) Publishing
4 13 (27.08%) SEO
4 13 (27.08%) Content Management
5 12 (25.00%) Banking
5 12 (25.00%) CMS
6 9 (18.75%) HTML
6 9 (18.75%) Photoshop
6 9 (18.75%) Internet
6 9 (18.75%) Stakeholder Engagement
7 7 (14.58%) Social Media
7 7 (14.58%) Google
7 7 (14.58%) MS Office
8 6 (12.50%) Adobe
8 6 (12.50%) Time Management
9 5 (10.42%) Security Cleared
9 5 (10.42%) Analytics
9 5 (10.42%) Google Analytics
9 5 (10.42%) Drupal
9 5 (10.42%) Advertising
9 5 (10.42%) Marketing
9 5 (10.42%) Web Design
10 4 (8.33%) Legal
10 4 (8.33%) B2C
10 4 (8.33%) Microsoft
10 4 (8.33%) Project Management
10 4 (8.33%) Stakeholder Management
10 4 (8.33%) Data Analysis
10 4 (8.33%) FreeMarker

Copywriting
Top Related IT Skills in London by Category

For the 6 months to 31 July 2015, IT contractor jobs across the London region citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 12 (25.00%) CMS
2 5 (10.42%) Drupal
3 2 (4.17%) WordPress
3 2 (4.17%) Joomla!
4 1 (2.08%) Sitecore CMS
4 1 (2.08%) Jadu
Applications
1 9 (18.75%) Photoshop
2 7 (14.58%) MS Office
3 3 (6.25%) MS Excel
3 3 (6.25%) Acrobat
3 3 (6.25%) MS PowerPoint
4 2 (4.17%) Adobe Creative Suite
5 1 (2.08%) Fireworks
5 1 (2.08%) Adobe Illustrator
Cloud Services
1 5 (10.42%) Google Analytics
Communications & Networking
1 9 (18.75%) Internet
2 3 (6.25%) Intranet
General
1 15 (31.25%) Finance
2 14 (29.17%) Publishing
3 12 (25.00%) Banking
4 5 (10.42%) Advertising
4 5 (10.42%) Marketing
5 4 (8.33%) Legal
6 3 (6.25%) Retail
6 3 (6.25%) Local Government
Job Titles
1 9 (18.75%) Copywriter
1 9 (18.75%) Designer
2 6 (12.50%) Content Manager
2 6 (12.50%) Web Editor
3 5 (10.42%) UX Designer
4 4 (8.33%) Content Editor
5 3 (6.25%) Communications Officer
6 2 (4.17%) Digital Designer
6 2 (4.17%) Junior
6 2 (4.17%) Junior Designer
7 1 (2.08%) Online Content Manager
7 1 (2.08%) Author
7 1 (2.08%) User Experience Manager
7 1 (2.08%) Administrator
7 1 (2.08%) Web Designer
7 1 (2.08%) Technical Writer
7 1 (2.08%) Web Content Manager
7 1 (2.08%) Web Manager
7 1 (2.08%) Web Content Editor
7 1 (2.08%) Senior Communications Officer
Libraries, Frameworks & Software Standards
1 9 (18.75%) HTML
2 4 (8.33%) FreeMarker
3 3 (6.25%) CSS
4 1 (2.08%) jQuery
4 1 (2.08%) HTML5
4 1 (2.08%) CSS3
4 1 (2.08%) Sass
Miscellaneous
1 17 (35.42%) User Experience
2 7 (14.58%) Social Media
3 4 (8.33%) Mobile Banking
4 3 (6.25%) Analytical Skills
5 2 (4.17%) Mobile App
5 2 (4.17%) Online Banking
5 2 (4.17%) Photography
5 2 (4.17%) FMCG
6 1 (2.08%) Graphic Design
6 1 (2.08%) Animation
6 1 (2.08%) BBC
Processes & Methodologies
1 13 (27.08%) SEO
1 13 (27.08%) Content Management
2 9 (18.75%) Stakeholder Engagement
3 6 (12.50%) Time Management
4 5 (10.42%) Analytics
4 5 (10.42%) Web Design
5 4 (8.33%) Stakeholder Management
5 4 (8.33%) Agile Software Development
5 4 (8.33%) Data Analysis
5 4 (8.33%) Project Management
5 4 (8.33%) B2C
6 3 (6.25%) Benchmarking
6 3 (6.25%) Web Accessibility
7 2 (4.17%) Knowledge Management
7 2 (4.17%) Programme Management
8 1 (2.08%) Resource Management
8 1 (2.08%) Email Marketing
8 1 (2.08%) Digital Marketing
8 1 (2.08%) CRM
8 1 (2.08%) E-Commerce
Programming Languages
1 1 (2.08%) JavaScript
1 1 (2.08%) PHP
Qualifications
1 5 (10.42%) Security Cleared
2 3 (6.25%) SC Cleared
3 1 (2.08%) BC Cleared
3 1 (2.08%) Degree
Vendors
1 7 (14.58%) Google
2 6 (12.50%) Adobe
3 4 (8.33%) Microsoft
4 3 (6.25%) Facebook
4 3 (6.25%) Twitter
5 1 (2.08%) Sitecore
5 1 (2.08%) Vignette
5 1 (2.08%) RedDot
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