The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 539 506 561
Rank change year-on-year
-33 +55
Permanent jobs citing Direct Marketing 83 128 71
As % of all permanent IT jobs located in London 0.19% 0.28% 0.16%
As % of the Processes & Methodologies category 0.22% 0.33% 0.19%
Number of salaries quoted 79 73 42
Average salary £35,000 £42,500 £40,750
Average salary % change year-on-year
-17.64% +4.29%
90% offered a salary of more than £29,000 £32,500 £27,500
10% offered a salary of more than £45,000 £67,500 £89,750
UK excluding London average salary £37,500 £35,000 £39,000
% change year-on-year
+7.14% -10.25%
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
37857 39249 37070
As % of all permanent IT jobs located in London 85.76% 84.57% 84.14%
Number of salaries quoted 31945 32349 30721
Average salary £60,000 £55,000 £55,000
Average salary % change year-on-year
+9.09% -
90% offered a salary of more than £38,000 £37,500 £37,000
10% offered a salary of more than £85,000 £80,000 £80,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Direct Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in London

Direct Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the London region.

Direct Marketing Salary Trend in London

Direct Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the London region over the 3 months to 28 August 2015.

Direct Marketing Salary Histogram in London

Direct Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the London region over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +33 40 £32,500 -16.66% 2
Surbiton - 2 £27,500 -
Bromley - 1 £42,500 -
Wembley - 1 £37,500 -
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in London

For the 6 months to 28 August 2015, IT jobs across the London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 174 (100.00%) Marketing
2 94 (54.02%) CRM
3 88 (50.57%) SQL
4 54 (31.03%) Degree
5 41 (23.56%) Analytics
6 32 (18.39%) SAS
7 31 (17.82%) Data Analysis
8 29 (16.67%) Analytical Skills
9 27 (15.52%) Microsoft
10 26 (14.94%) MS Excel
10 26 (14.94%) Project Management
10 26 (14.94%) Data Management
11 25 (14.37%) Digital Marketing
12 24 (13.79%) MBA
12 24 (13.79%) SQL Server
13 23 (13.22%) Programme Management
14 22 (12.64%) Business Intelligence
15 21 (12.07%) Time Management
16 18 (10.34%) HTML
17 17 (9.77%) Finance
17 17 (9.77%) Campaign Analysis
18 16 (9.20%) Stakeholder Management
19 15 (8.62%) Email Marketing
19 15 (8.62%) Campaign Management
19 15 (8.62%) FastStats
20 14 (8.05%) Social Media
20 14 (8.05%) C#
20 14 (8.05%) MS Office
21 13 (7.47%) .NET
21 13 (7.47%) Oracle

Direct Marketing
Top Related IT Skills in London by Category

For the 6 months to 28 August 2015, IT jobs across the London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 32 (18.39%) SAS
2 13 (7.47%) SharePoint
3 9 (5.17%) Exchange Server 2013
4 3 (1.72%) SharePoint 2010
4 3 (1.72%) SharePoint 2013
5 2 (1.15%) CMS
5 2 (1.15%) SugarCRM
6 1 (0.57%) Apache
Applications
1 26 (14.94%) MS Excel
2 15 (8.62%) FastStats
3 14 (8.05%) MS Office
4 7 (4.02%) Fireworks
5 6 (3.45%) Photoshop
6 5 (2.87%) InDesign
7 4 (2.30%) MS PowerPoint
8 2 (1.15%) SPSS
Business Applications
1 12 (6.90%) Dynamics CRM
2 7 (4.02%) Adobe Campaign
3 6 (3.45%) Unica
4 4 (2.30%) WebTrends
Cloud Services
1 10 (5.75%) Office 365
2 5 (2.87%) Google Analytics
3 2 (1.15%) SaaS
Communications & Networking
1 10 (5.75%) DHCP
1 10 (5.75%) TCP/IP
1 10 (5.75%) DNS
1 10 (5.75%) Firewall
2 9 (5.17%) VLAN
2 9 (5.17%) NAS
2 9 (5.17%) LAN
2 9 (5.17%) SMS
2 9 (5.17%) SAN
3 4 (2.30%) Internet
4 2 (1.15%) Broadband
Database & Business Intelligence
1 24 (13.79%) SQL Server
2 11 (6.32%) BusinessObjects
2 11 (6.32%) SQL Server Integration Services
3 10 (5.75%) Data Mining
3 10 (5.75%) SQL Server 2012
4 8 (4.60%) Relational Database
5 6 (3.45%) SQL Server Analysis Services
6 5 (2.87%) SQL Server Reporting Services
6 5 (2.87%) Data Warehouse
7 4 (2.30%) MS Access
8 3 (1.72%) OLAP
8 3 (1.72%) DTS
8 3 (1.72%) SQL Server 2005
8 3 (1.72%) SQL Server 2000
8 3 (1.72%) Microsoft Analysis Services
8 3 (1.72%) SQL Server 2008
9 2 (1.15%) Hadoop
10 1 (0.57%) Base SAS
10 1 (0.57%) RDBMS
10 1 (0.57%) Oracle Reports
Development Applications
1 12 (6.90%) Visual Studio
2 7 (4.02%) Dreamweaver
General
1 174 (100.00%) Marketing
2 17 (9.77%) Finance
3 13 (7.47%) Telecoms
4 9 (5.17%) Banking
4 9 (5.17%) Retail
5 7 (4.02%) Advertising
6 4 (2.30%) Law
6 4 (2.30%) Italian Language
7 3 (1.72%) Publishing
8 1 (0.57%) Games
8 1 (0.57%) Legal
8 1 (0.57%) Automotive
Job Titles
1 71 (40.80%) Analyst
2 38 (21.84%) Data Analyst
3 20 (11.49%) Insight Analyst
4 16 (9.20%) Marketing Analyst
5 15 (8.62%) Campaign Analyst
6 13 (7.47%) Developer
7 11 (6.32%) Marketing Executive
8 10 (5.75%) Marketing Data Analyst
8 10 (5.75%) Data Insight Analyst
9 9 (5.17%) Head of Technology
10 8 (4.60%) MIS Manager
10 8 (4.60%) Customer Analyst
10 8 (4.60%) Support Engineer
11 7 (4.02%) Business Consultant
11 7 (4.02%) Consultant
11 7 (4.02%) Marketing Manager
11 7 (4.02%) Campaign Executive
11 7 (4.02%) Designer
12 6 (3.45%) Technical Engineer
12 6 (3.45%) Technical Support
Libraries, Frameworks & Software Standards
1 18 (10.34%) HTML
2 13 (7.47%) .NET
3 7 (4.02%) XHTML
4 3 (1.72%) XML
5 2 (1.15%) CSS
6 1 (0.57%) Ajax
6 1 (0.57%) jQuery
6 1 (0.57%) ASP.NET Web Forms
Miscellaneous
1 29 (16.67%) Analytical Skills
2 14 (8.05%) Social Media
3 8 (4.60%) Copywriting
4 7 (4.02%) Graphic Design
5 6 (3.45%) Statistics
6 5 (2.87%) Visualisation
7 4 (2.30%) FMCG
7 4 (2.30%) Mathematics
7 4 (2.30%) Digital Media
8 2 (1.15%) User Experience
8 2 (1.15%) Computer Science
8 2 (1.15%) Economics
9 1 (0.57%) Freedom of Information
9 1 (0.57%) Performance Metrics
9 1 (0.57%) New Media
9 1 (0.57%) Mobile App
9 1 (0.57%) Social Gaming
Operating Systems
1 10 (5.75%) Windows
1 10 (5.75%) Windows Server 2008
1 10 (5.75%) Windows 7
1 10 (5.75%) Windows Server 2012
2 1 (0.57%) Linux
Processes & Methodologies
1 94 (54.02%) CRM
2 41 (23.56%) Analytics
3 31 (17.82%) Data Analysis
4 26 (14.94%) Data Management
4 26 (14.94%) Project Management
5 25 (14.37%) Digital Marketing
6 23 (13.22%) Programme Management
7 22 (12.64%) Business Intelligence
8 21 (12.07%) Time Management
9 17 (9.77%) Campaign Analysis
10 16 (9.20%) Stakeholder Management
11 15 (8.62%) Campaign Management
11 15 (8.62%) Email Marketing
12 13 (7.47%) Marketing Strategy
13 12 (6.90%) Customer Insight
13 12 (6.90%) Data Cleansing
13 12 (6.90%) Business Development
14 11 (6.32%) Migration
14 11 (6.32%) Customer Analysis
15 10 (5.75%) E-Commerce
Programming Languages
1 88 (50.57%) SQL
2 14 (8.05%) C#
3 12 (6.90%) JavaScript
4 8 (4.60%) T-SQL
5 7 (4.02%) C
6 5 (2.87%) VBA
7 4 (2.30%) VB
8 2 (1.15%) Java
9 1 (0.57%) PHP
Qualifications
1 54 (31.03%) Degree
2 24 (13.79%) MBA
3 8 (4.60%) MCSE
3 8 (4.60%) MCSA
3 8 (4.60%) CCNA
3 8 (4.60%) Cisco Certification
3 8 (4.60%) Microsoft Certification
Quality Assurance & Compliance
1 6 (3.45%) QA
System Software
1 10 (5.75%) VMware ESX
1 10 (5.75%) VMware Infrastructure
1 10 (5.75%) Hyper-V
2 9 (5.17%) Active Directory
Systems Management
1 9 (5.17%) Backup Exec
2 1 (0.57%) Systems Management Server (SMS)
Vendors
1 27 (15.52%) Microsoft
2 13 (7.47%) Oracle
3 12 (6.90%) SAP
4 11 (6.32%) Adobe
5 10 (5.75%) Citrix
5 10 (5.75%) Salesforce.com
5 10 (5.75%) VMware
6 8 (4.60%) Omniture
7 7 (4.02%) Siebel
7 7 (4.02%) Sage
8 6 (3.45%) Google
9 4 (2.30%) Coremetrics
9 4 (2.30%) Hitachi
10 3 (1.72%) Chordiant
10 3 (1.72%) Tableau
10 3 (1.72%) Eloqua
10 3 (1.72%) ION Trading
11 2 (1.15%) Marketo
11 2 (1.15%) HubSpot
11 2 (1.15%) Pardot
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Salary: £33000 - £38000 per annum + Execllent Benefits
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