The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 28 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Jul 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 546 539 535
Rank change year-on-year
-7 -4
Permanent jobs citing Direct Marketing 86 112 84
As % of all permanent IT jobs located in London 0.19% 0.23% 0.19%
As % of the Processes & Methodologies category 0.23% 0.27% 0.23%
Number of salaries quoted 77 75 55
Average salary £35,000 £42,500 £40,000
Average salary % change year-on-year
-17.64% +6.25%
90% offered a salary of more than £27,500 £29,600 £27,000
10% offered a salary of more than £45,000 £67,500 £65,000
UK excluding London average salary £35,000 £35,000 £37,500
% change year-on-year
- -6.66%
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
37934 41170 37203
As % of all permanent IT jobs located in London 85.43% 84.70% 84.00%
Number of salaries quoted 31806 34199 30717
Average salary £57,500 £55,000 £55,000
Average salary % change year-on-year
+4.54% -
90% offered a salary of more than £37,500 £37,500 £36,500
10% offered a salary of more than £82,500 £80,000 £80,000
UK excluding London average salary £44,500 £42,500 £41,000
% change year-on-year
+4.70% +3.65%

Direct Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in London

Direct Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the London region.

Direct Marketing Salary Trend in London

Direct Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the London region over the 3 months to 28 July 2015.

Direct Marketing Salary Histogram in London

Direct Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the London region over the 3 months to 28 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +36 34 £32,500 -5.79% 5
Harrow 0 3 £18,500 -7.50%
Surbiton - 2 £27,500 -
Romford - 1 £37,500 -
Wembley - 1 £37,500 -
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in London

For the 6 months to 28 July 2015, IT jobs across the London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 168 (100.00%) Marketing
2 85 (50.60%) CRM
3 81 (48.21%) SQL
4 54 (32.14%) Degree
5 40 (23.81%) Analytics
6 38 (22.62%) Analytical Skills
7 32 (19.05%) Data Analysis
8 31 (18.45%) Data Management
8 31 (18.45%) SAS
9 27 (16.07%) Digital Marketing
10 26 (15.48%) Project Management
11 25 (14.88%) Time Management
12 24 (14.29%) Business Intelligence
12 24 (14.29%) SQL Server
13 19 (11.31%) FastStats
13 19 (11.31%) Microsoft
14 18 (10.71%) T-SQL
14 18 (10.71%) HTML
14 18 (10.71%) MS Excel
14 18 (10.71%) MBA
15 17 (10.12%) Stakeholder Management
15 17 (10.12%) Programme Management
16 16 (9.52%) SQL Server Integration Services
17 15 (8.93%) Social Media
17 15 (8.93%) Campaign Analysis
18 14 (8.33%) Email Marketing
19 13 (7.74%) Finance
19 13 (7.74%) Oracle
20 12 (7.14%) Data Warehouse
20 12 (7.14%) SAP

Direct Marketing
Top Related IT Skills in London by Category

For the 6 months to 28 July 2015, IT jobs across the London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 31 (18.45%) SAS
2 6 (3.57%) SharePoint
3 3 (1.79%) SharePoint 2010
3 3 (1.79%) SharePoint 2013
4 2 (1.19%) CMS
4 2 (1.19%) SugarCRM
Applications
1 19 (11.31%) FastStats
2 18 (10.71%) MS Excel
3 7 (4.17%) Fireworks
4 6 (3.57%) SPSS
4 6 (3.57%) Photoshop
4 6 (3.57%) MS Office
4 6 (3.57%) MS PowerPoint
5 5 (2.98%) InDesign
6 2 (1.19%) PowerPivot
Business Applications
1 7 (4.17%) Adobe Campaign
2 4 (2.38%) Unica
3 3 (1.79%) Dynamics CRM
3 3 (1.79%) WebTrends
Cloud Services
1 6 (3.57%) Google Analytics
2 2 (1.19%) SaaS
3 1 (0.60%) Office 365
3 1 (0.60%) Adobe Analytics
Communications & Networking
1 9 (5.36%) SMS
2 4 (2.38%) Internet
3 2 (1.19%) Broadband
4 1 (0.60%) DNS
4 1 (0.60%) DHCP
4 1 (0.60%) TCP/IP
4 1 (0.60%) Firewall
Database & Business Intelligence
1 24 (14.29%) SQL Server
2 16 (9.52%) SQL Server Integration Services
3 12 (7.14%) Data Warehouse
3 12 (7.14%) BusinessObjects
3 12 (7.14%) SQL Server 2008
3 12 (7.14%) SQL Server 2005
4 11 (6.55%) Data Mining
5 9 (5.36%) SQL Server Reporting Services
5 9 (5.36%) Relational Database
6 8 (4.76%) SQL Server 2000
6 8 (4.76%) DTS
7 7 (4.17%) SQL Server Analysis Services
8 5 (2.98%) OLAP
9 4 (2.38%) Microsoft Analysis Services
10 3 (1.79%) MS Access
11 2 (1.19%) Hadoop
12 1 (0.60%) SQL Server 2012
12 1 (0.60%) Oracle Reports
12 1 (0.60%) MySQL
12 1 (0.60%) RDBMS
Development Applications
1 7 (4.17%) Dreamweaver
2 3 (1.79%) Visual Studio
General
1 168 (100.00%) Marketing
2 13 (7.74%) Finance
3 8 (4.76%) Banking
4 7 (4.17%) Advertising
4 7 (4.17%) Retail
5 4 (2.38%) Italian Language
6 2 (1.19%) Publishing
6 2 (1.19%) Telecoms
7 1 (0.60%) Legal
Job Titles
1 70 (41.67%) Analyst
2 35 (20.83%) Data Analyst
3 22 (13.10%) Insight Analyst
4 18 (10.71%) Developer
5 17 (10.12%) Marketing Analyst
6 13 (7.74%) Campaign Analyst
7 12 (7.14%) Marketing Data Analyst
8 10 (5.95%) Marketing Executive
9 9 (5.36%) Head of Technology
9 9 (5.36%) SQL Developer
10 8 (4.76%) Business Consultant
10 8 (4.76%) Consultant
10 8 (4.76%) Customer Analyst
10 8 (4.76%) MIS Manager
11 7 (4.17%) Designer
11 7 (4.17%) Data Insight Analyst
11 7 (4.17%) Graduate
11 7 (4.17%) Marketing Manager
12 6 (3.57%) Web Designer
12 6 (3.57%) Administrator
Libraries, Frameworks & Software Standards
1 18 (10.71%) HTML
2 8 (4.76%) XML
3 7 (4.17%) XHTML
4 4 (2.38%) .NET
5 2 (1.19%) CSS
5 2 (1.19%) ODBC
6 1 (0.60%) jQuery
6 1 (0.60%) ASP.NET Web Forms
6 1 (0.60%) Ajax
Miscellaneous
1 38 (22.62%) Analytical Skills
2 15 (8.93%) Social Media
3 9 (5.36%) Digital Media
4 8 (4.76%) Copywriting
5 7 (4.17%) Graphic Design
6 6 (3.57%) Statistics
7 5 (2.98%) Visualisation
8 4 (2.38%) Mathematics
9 2 (1.19%) User Experience
9 2 (1.19%) Economics
9 2 (1.19%) Computer Science
10 1 (0.60%) Freedom of Information
10 1 (0.60%) Data Structures
10 1 (0.60%) Performance Metrics
Operating Systems
1 1 (0.60%) Windows Server 2008
1 1 (0.60%) Windows Server 2012
1 1 (0.60%) Windows 7
1 1 (0.60%) Windows
Processes & Methodologies
1 85 (50.60%) CRM
2 40 (23.81%) Analytics
3 32 (19.05%) Data Analysis
4 31 (18.45%) Data Management
5 27 (16.07%) Digital Marketing
6 26 (15.48%) Project Management
7 25 (14.88%) Time Management
8 24 (14.29%) Business Intelligence
9 17 (10.12%) Stakeholder Management
9 17 (10.12%) Programme Management
10 15 (8.93%) Campaign Analysis
11 14 (8.33%) Email Marketing
12 12 (7.14%) Business Development
12 12 (7.14%) Campaign Management
12 12 (7.14%) Marketing Strategy
13 11 (6.55%) Customer Insight
13 11 (6.55%) Data Cleansing
14 9 (5.36%) Continuous Improvement
14 9 (5.36%) Data Entry
15 8 (4.76%) B2B
Programming Languages
1 81 (48.21%) SQL
2 18 (10.71%) T-SQL
3 7 (4.17%) C
4 5 (2.98%) VBA
4 5 (2.98%) C#
5 3 (1.79%) JavaScript
6 2 (1.19%) VB
6 2 (1.19%) Java
6 2 (1.19%) R
7 1 (0.60%) PHP
Qualifications
1 54 (32.14%) Degree
2 18 (10.71%) MBA
Quality Assurance & Compliance
1 9 (5.36%) QA
System Software
1 1 (0.60%) Hyper-V
1 1 (0.60%) VMware Infrastructure
1 1 (0.60%) VMware ESX
Systems Management
1 1 (0.60%) Systems Management Server (SMS)
Vendors
1 19 (11.31%) Microsoft
2 13 (7.74%) Oracle
3 12 (7.14%) SAP
4 11 (6.55%) Adobe
5 10 (5.95%) Salesforce.com
6 8 (4.76%) Omniture
7 7 (4.17%) Google
7 7 (4.17%) Sage
8 4 (2.38%) Teradata
8 4 (2.38%) Hitachi
8 4 (2.38%) Siebel
9 3 (1.79%) Coremetrics
9 3 (1.79%) Tableau
9 3 (1.79%) Chordiant
9 3 (1.79%) Alterian
9 3 (1.79%) ION Trading
10 2 (1.19%) Pardot
10 2 (1.19%) HubSpot
10 2 (1.19%) Marketo
10 2 (1.19%) Eloqua
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