The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the London region. Included is a guide to the salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 25 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
25 Feb 2017
Same period 2016 Same period 2015
Direct Marketing
England / London
Rank 540 578 585
Rank change year-on-year
+38 +7
Permanent jobs citing Direct Marketing 26 68 65
As % of all permanent IT jobs located in London 0.079% 0.17% 0.16%
As % of the Processes & Methodologies category 0.088% 0.19% 0.18%
Number of salaries quoted 23 45 61
Median salary £45,000 £35,000 £35,000
Median salary % change year-on-year
+28.57% -
90% offered a salary of more than £35,000 £24,400 £30,000
10% offered a salary of more than £102,000 £62,000 £45,000
UK excluding London median salary £30,000 £38,750 £38,000
% change year-on-year
-22.58% +1.97%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
29626 36666 36372
As % of all permanent IT jobs located in London 89.95% 89.24% 87.09%
Number of salaries quoted 24852 31313 30463
Median salary £60,000 £57,500 £55,000
Median salary % change year-on-year
+4.34% +4.54%
90% offered a salary of more than £40,000 £39,000 £37,500
10% offered a salary of more than £85,000 £80,000 £85,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Direct Marketing
Jobs Demand Trend in London

The demand trend of job ads across the London region citing Direct Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in London

Direct Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the London region.

Direct Marketing Salary Trend in London

Direct Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the London region over the 3 months to 25 February 2017.

Direct Marketing Salary Histogram in London

Direct Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the London region over the 3 months to 25 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +39 4 £57,500 +64.28% 5
Brentford - 1 £38,000 -
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in London

For the 6 months to 25 February 2017, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Direct Marketing.

1 67 (100.00%) Marketing
2 35 (52.24%) CRM
3 26 (38.81%) SQL
4 16 (23.88%) Analytics
5 15 (22.39%) Degree
6 14 (20.90%) Analytical Skills
6 14 (20.90%) Project Management
6 14 (20.90%) Advertising
7 13 (19.40%) SQL Server
8 12 (17.91%) Data Analysis
8 12 (17.91%) Retail
8 12 (17.91%) Digital Marketing
9 11 (16.42%) Social Media
9 11 (16.42%) Google
9 11 (16.42%) SQL Server Integration Services
10 10 (14.93%) Banking
10 10 (14.93%) T-SQL
10 10 (14.93%) E-Commerce
11 9 (13.43%) Database Marketing
11 9 (13.43%) MS Excel
11 9 (13.43%) Microsoft
11 9 (13.43%) Agile Software Development
11 9 (13.43%) Data Management
11 9 (13.43%) SQL Server Reporting Services
12 8 (11.94%) Business Intelligence
12 8 (11.94%) SQL Server 2012
13 7 (10.45%) Customer Segmentation
13 7 (10.45%) Online Marketing
14 6 (8.96%) FastStats
14 6 (8.96%) Email Marketing

Direct Marketing
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (8.96%) SAS
2 3 (4.48%) Apache
2 3 (4.48%) Exchange Server 2013
2 3 (4.48%) SharePoint
3 1 (1.49%) WordPress
Applications
1 9 (13.43%) MS Excel
2 5 (7.46%) MS Office
3 4 (5.97%) Photoshop
3 4 (5.97%) SPSS
Business Applications
1 6 (8.96%) Dynamics CRM
1 6 (8.96%) FastStats
2 2 (2.99%) assyst
2 2 (2.99%) Raiser's Edge
2 2 (2.99%) Remedy ITSM
2 2 (2.99%) SAP Oil and Gas
3 1 (1.49%) WebTrends
Cloud Services
1 5 (7.46%) Google Analytics
2 4 (5.97%) SaaS
3 3 (4.48%) Azure Active Directory
3 3 (4.48%) Microsoft Azure
3 3 (4.48%) Office 365
4 1 (1.49%) AdWords
Communications & Networking
1 3 (4.48%) DHCP
1 3 (4.48%) DNS
1 3 (4.48%) Firewall
1 3 (4.48%) Internet
1 3 (4.48%) LAN
1 3 (4.48%) NAS
1 3 (4.48%) SAN
1 3 (4.48%) TCP/IP
1 3 (4.48%) VLAN
Database & Business Intelligence
1 13 (19.40%) SQL Server
2 11 (16.42%) SQL Server Integration Services
3 9 (13.43%) SQL Server Reporting Services
4 8 (11.94%) SQL Server 2012
5 6 (8.96%) Big Data
6 3 (4.48%) Data Warehouse
6 3 (4.48%) SQL Server 2008
7 2 (2.99%) Base SAS
7 2 (2.99%) Oracle Discoverer
7 2 (2.99%) Oracle OWB
8 1 (1.49%) Crystal Reports
8 1 (1.49%) Hadoop
8 1 (1.49%) MongoDB
8 1 (1.49%) MySQL
8 1 (1.49%) SQL Server Analysis Services
Development Applications
1 3 (4.48%) Visual Studio
2 2 (2.99%) Git (software)
General
1 67 (100.00%) Marketing
2 14 (20.90%) Advertising
3 12 (17.91%) Retail
4 10 (14.93%) Banking
5 6 (8.96%) Finance
5 6 (8.96%) Telecoms
6 3 (4.48%) Games
6 3 (4.48%) Publishing
7 2 (2.99%) Electronics
7 2 (2.99%) French Language
7 2 (2.99%) German Language
7 2 (2.99%) Manufacturing
8 1 (1.49%) Multimedia
Job Titles
1 24 (35.82%) Analyst
2 14 (20.90%) Marketing Manager
3 11 (16.42%) Data Analyst
4 10 (14.93%) SQL Analyst
5 8 (11.94%) SQL Data Analyst
6 6 (8.96%) Senior Analyst
7 5 (7.46%) Direct Marketing Officer
7 5 (7.46%) Infrastructure Manager
7 5 (7.46%) IT Infrastructure Manager
7 5 (7.46%) IT Manager
7 5 (7.46%) Marketing Analyst
7 5 (7.46%) Marketing Officer
8 4 (5.97%) Insight Analyst
8 4 (5.97%) Marketing Executive
9 3 (4.48%) Architect
9 3 (4.48%) Infrastructure Architect
9 3 (4.48%) IT Architect
9 3 (4.48%) IT Infrastructure Architect
9 3 (4.48%) Marketing Data Analyst
9 3 (4.48%) Senior Manager
Libraries, Frameworks & Software Standards
1 5 (7.46%) .NET
2 2 (2.99%) AngularJS
2 2 (2.99%) jQuery
3 1 (1.49%) CSS
3 1 (1.49%) CSS3
3 1 (1.49%) HTML
3 1 (1.49%) HTML5
3 1 (1.49%) LAMP
3 1 (1.49%) Laravel
3 1 (1.49%) React
Miscellaneous
1 14 (20.90%) Analytical Skills
2 11 (16.42%) Social Media
3 4 (5.97%) User Experience
4 3 (4.48%) Clustering
4 3 (4.48%) Data Centre
4 3 (4.48%) Linux Command Line
4 3 (4.48%) Management Information System
5 2 (2.99%) Credit Risk
5 2 (2.99%) Data Structures
5 2 (2.99%) FMCG
5 2 (2.99%) PMI
6 1 (1.49%) Computer Science
Operating Systems
1 5 (7.46%) Windows
2 3 (4.48%) Linux
2 3 (4.48%) Windows 7
2 3 (4.48%) Windows Server
2 3 (4.48%) Windows Server 2008
2 3 (4.48%) Windows Server 2012
Processes & Methodologies
1 35 (52.24%) CRM
2 16 (23.88%) Analytics
3 14 (20.90%) Project Management
4 12 (17.91%) Data Analysis
4 12 (17.91%) Digital Marketing
5 10 (14.93%) E-Commerce
6 9 (13.43%) Agile Software Development
6 9 (13.43%) Data Management
6 9 (13.43%) Database Marketing
7 8 (11.94%) Business Intelligence
8 7 (10.45%) Customer Segmentation
8 7 (10.45%) Online Marketing
9 6 (8.96%) Campaign Analysis
9 6 (8.96%) Email Marketing
9 6 (8.96%) Marketing Strategy
9 6 (8.96%) SEO
10 5 (7.46%) B2B
10 5 (7.46%) Business Development
10 5 (7.46%) Pay per click
10 5 (7.46%) Programme Management
Programming Languages
1 26 (38.81%) SQL
2 10 (14.93%) T-SQL
3 5 (7.46%) C#
3 5 (7.46%) JavaScript
4 3 (4.48%) PowerShell
5 2 (2.99%) PHP
5 2 (2.99%) VBA
6 1 (1.49%) Java
6 1 (1.49%) Python
Qualifications
1 15 (22.39%) Degree
2 3 (4.48%) MCSA
2 3 (4.48%) MCSE
2 3 (4.48%) Microsoft Certification
2 3 (4.48%) VMware Certified Professional (VCP)
3 2 (2.99%) MBA
3 2 (2.99%) PMI Certification
4 1 (1.49%) Postgraduate
Quality Assurance & Compliance
1 2 (2.99%) COBIT
1 2 (2.99%) PMBOK
2 1 (1.49%) Data Quality
System Software
1 3 (4.48%) Active Directory
1 3 (4.48%) Hyper-V
1 3 (4.48%) VMware Infrastructure
1 3 (4.48%) XenApp
Systems Management
1 3 (4.48%) Backup Exec
2 2 (2.99%) Tivoli
Vendors
1 11 (16.42%) Google
2 9 (13.43%) Microsoft
3 4 (5.97%) SAP
4 3 (4.48%) Citrix
4 3 (4.48%) Facebook
4 3 (4.48%) VMware
5 2 (2.99%) Mitel
5 2 (2.99%) Oracle
5 2 (2.99%) Remedy
5 2 (2.99%) ServiceNow
5 2 (2.99%) Tableau
6 1 (1.49%) Cognizant
6 1 (1.49%) Coremetrics
6 1 (1.49%) DoubleClick
6 1 (1.49%) Omniture
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