The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the London region. Included is a guide to the salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 9 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
9 Dec 2016
Same period 2015 Same period 2014
Direct Marketing
Rank 567 585 599
Rank change year-on-year
+18 +14
Permanent jobs citing Direct Marketing 32 79 68
As % of all permanent IT jobs located in London 0.091% 0.18% 0.15%
As % of the Processes & Methodologies category 0.10% 0.21% 0.18%
Number of salaries quoted 30 66 63
Median salary £42,000 £34,000 £40,000
Median salary % change year-on-year
+23.52% -15.00%
90% offered a salary of more than £29,000 £27,500 £27,600
10% offered a salary of more than £57,500 £48,750 £64,500
UK excluding London median salary £35,000 £42,500 £38,500
% change year-on-year
-17.64% +10.38%
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
31364 38246 38707
As % of all permanent IT jobs located in London 89.04% 88.28% 86.20%
Number of salaries quoted 26560 32289 32689
Median salary £60,000 £57,500 £55,000
Median salary % change year-on-year
+4.34% +4.54%
90% offered a salary of more than £39,250 £38,500 £37,500
10% offered a salary of more than £85,000 £80,000 £85,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Direct Marketing
Jobs Demand Trend in London

The demand trend of job ads across the London region citing Direct Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in London

Direct Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the London region.

Direct Marketing Salary Trend in London

Direct Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the London region over the 3 months to 9 December 2016.

Direct Marketing Salary Histogram in London

Direct Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the London region over the 3 months to 9 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +16 3 £37,500 +4.16% 2
Westminster - 1 £57,500 -
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in London

For the 6 months to 9 December 2016, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Direct Marketing.

1 77 (100.00%) Marketing
2 35 (45.45%) CRM
3 33 (42.86%) SQL
4 20 (25.97%) Analytical Skills
5 18 (23.38%) Retail
6 17 (22.08%) FastStats
7 15 (19.48%) Analytics
8 14 (18.18%) SQL Server
9 13 (16.88%) SAS
9 13 (16.88%) Business Intelligence
9 13 (16.88%) Degree
9 13 (16.88%) Digital Marketing
10 12 (15.58%) Data Management
11 11 (14.29%) Data Analysis
11 11 (14.29%) Advertising
12 10 (12.99%) E-Commerce
12 10 (12.99%) Python
12 10 (12.99%) MS Excel
12 10 (12.99%) Project Management
12 10 (12.99%) T-SQL
12 10 (12.99%) SQL Server Reporting Services
12 10 (12.99%) SQL Server Integration Services
12 10 (12.99%) Campaign Analysis
12 10 (12.99%) Online Marketing
13 9 (11.69%) R
13 9 (11.69%) MS PowerPoint
13 9 (11.69%) Google
13 9 (11.69%) Banking
13 9 (11.69%) Email Marketing
13 9 (11.69%) Business Development

Direct Marketing
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (16.88%) SAS
2 1 (1.30%) CMS
Applications
1 10 (12.99%) MS Excel
2 9 (11.69%) MS PowerPoint
3 6 (7.79%) Photoshop
4 4 (5.19%) MS Office
4 4 (5.19%) SPSS
Business Applications
1 17 (22.08%) FastStats
2 2 (2.60%) Dynamics CRM
2 2 (2.60%) Eloqua
3 1 (1.30%) SAP Oil and Gas
Cloud Services
1 7 (9.09%) Google Analytics
2 6 (7.79%) SaaS
3 1 (1.30%) AdWords
Communications & Networking
1 8 (10.39%) Internet
Database & Business Intelligence
1 14 (18.18%) SQL Server
2 10 (12.99%) SQL Server Integration Services
2 10 (12.99%) SQL Server Reporting Services
3 5 (6.49%) SQL Server 2012
4 3 (3.90%) SQL Server 2008
5 2 (2.60%) Base SAS
5 2 (2.60%) Big Data
5 2 (2.60%) BusinessObjects
5 2 (2.60%) Crystal Reports
5 2 (2.60%) Data Warehouse
5 2 (2.60%) Relational Database
6 1 (1.30%) Hadoop
6 1 (1.30%) MongoDB
6 1 (1.30%) SQL Server Analysis Services
Development Applications
1 2 (2.60%) SQL Server Management Studio (SSMS)
2 1 (1.30%) Git (software)
2 1 (1.30%) Selenium
2 1 (1.30%) SoapUI
General
1 77 (100.00%) Marketing
2 18 (23.38%) Retail
3 11 (14.29%) Advertising
4 9 (11.69%) Banking
5 6 (7.79%) Publishing
6 5 (6.49%) Finance
7 2 (2.60%) Legal
8 1 (1.30%) Brand Awareness
8 1 (1.30%) Electronics
8 1 (1.30%) Manufacturing
8 1 (1.30%) Multimedia
8 1 (1.30%) Swedish Language
8 1 (1.30%) Telecoms
Job Titles
1 35 (45.45%) Analyst
2 19 (24.68%) Data Analyst
3 10 (12.99%) Marketing Manager
4 9 (11.69%) SQL Analyst
5 7 (9.09%) SQL Data Analyst
6 6 (7.79%) Marketing Executive
6 6 (7.79%) Marketing Officer
7 5 (6.49%) Customer Analyst
7 5 (6.49%) Direct Marketing Officer
7 5 (6.49%) Marketing Analyst
8 4 (5.19%) Business Manager
8 4 (5.19%) IT Manager
8 4 (5.19%) Marketing Data Analyst
8 4 (5.19%) Senior Analyst
9 3 (3.90%) Database Analyst
9 3 (3.90%) Insight Analyst
9 3 (3.90%) New Business Sales Executive
9 3 (3.90%) Sales Executive
9 3 (3.90%) Senior Manager
10 2 (2.60%) New Business Sales Manager
Libraries, Frameworks & Software Standards
1 2 (2.60%) .NET
1 2 (2.60%) COM
2 1 (1.30%) AngularJS
2 1 (1.30%) jQuery
2 1 (1.30%) React
Miscellaneous
1 20 (25.97%) Analytical Skills
2 8 (10.39%) Statistics
3 7 (9.09%) Social Media
4 3 (3.90%) Data Structures
5 2 (2.60%) Credit Risk
5 2 (2.60%) Data Integration
5 2 (2.60%) Data Protection Act
6 1 (1.30%) Copywriting
6 1 (1.30%) FMCG
6 1 (1.30%) Graphic Design
6 1 (1.30%) Tandem
6 1 (1.30%) User Experience
Operating Systems
1 2 (2.60%) Windows
Processes & Methodologies
1 35 (45.45%) CRM
2 15 (19.48%) Analytics
3 13 (16.88%) Business Intelligence
3 13 (16.88%) Digital Marketing
4 12 (15.58%) Data Management
5 11 (14.29%) Data Analysis
6 10 (12.99%) Campaign Analysis
6 10 (12.99%) E-Commerce
6 10 (12.99%) Online Marketing
6 10 (12.99%) Project Management
7 9 (11.69%) Business Development
7 9 (11.69%) Email Marketing
7 9 (11.69%) Quantitative Analysis
7 9 (11.69%) SEO
8 8 (10.39%) Agile Software Development
9 7 (9.09%) B2B
9 7 (9.09%) Pay per click
10 6 (7.79%) Affiliate Marketing
11 5 (6.49%) Database Marketing
11 5 (6.49%) Statistical Analysis
Programming Languages
1 33 (42.86%) SQL
2 10 (12.99%) Python
2 10 (12.99%) T-SQL
3 9 (11.69%) R
4 3 (3.90%) VBA
5 2 (2.60%) C#
6 1 (1.30%) Java
6 1 (1.30%) JavaScript
6 1 (1.30%) PHP
Qualifications
1 13 (16.88%) Degree
2 1 (1.30%) Postgraduate
Quality Assurance & Compliance
1 4 (5.19%) Data Quality
Vendors
1 9 (11.69%) Google
1 9 (11.69%) Microsoft
2 3 (3.90%) SAP
3 2 (2.60%) Apteco
3 2 (2.60%) Oracle
3 2 (2.60%) Salesforce.com
3 2 (2.60%) Tableau
4 1 (1.30%) Cognizant
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Salary: £40000 - £50000 per annum + bonus + benefits
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