The first table below looks at the demand for Direct Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the London region.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 540 534 492
Rank change year-on-year
-6 -42
Permanent jobs citing Direct Marketing 107 84 153
As % of all permanent IT jobs located in London 0.22% 0.19% 0.30%
As % of the Processes & Methodologies category 0.27% 0.23% 0.37%
Number of salaries quoted 74 55 144
Average salary £42,500 £39,000 £47,500
Average salary % change year-on-year
+8.97% -17.89%
90% offered a salary of more than £29,450 £27,000 £30,750
10% offered a salary of more than £67,500 £65,000 £67,500
UK excluding London average salary £34,250 £37,500 £32,500
% change year-on-year
-8.66% +15.38%
Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
39628 36110 41102
As % of all permanent IT jobs located in London 82.55% 81.55% 79.49%
Number of salaries quoted 32916 29839 35616
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £36,000 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Direct Marketing
England

Direct Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in London

Direct Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the London region.

Direct Marketing Salary Trend in London

Direct Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the London region over the 3 months to 23 July 2014.

Direct Marketing Salary Histogram in London

Direct Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the London region over the 3 months to 23 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -5 15 £34,500 -36.55% 10
Southwark - 8 £48,750 -
Harrow - 8 £20,000 -
Worcester Park - 4 £25,000 -
Brentford -5 2 £45,000 -28.00%
Dagenham - 1 £45,000 -
Uxbridge - 1 £45,000 -
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in London

For the 6 months to 23 July 2014, IT jobs across the London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 193 (100.00%) Marketing
2 76 (39.38%) Analytics
3 70 (36.27%) SQL
4 65 (33.68%) SAS
5 63 (32.64%) CRM
6 57 (29.53%) Degree
7 47 (24.35%) Finance
8 38 (19.69%) Statistics
9 32 (16.58%) SPSS
10 28 (14.51%) Mathematics
10 28 (14.51%) Customer Insight
11 26 (13.47%) Marketing Strategy
11 26 (13.47%) B2B
12 24 (12.44%) Advertising
13 23 (11.92%) Digital Marketing
14 22 (11.40%) Project Management
15 21 (10.88%) Propensity Modelling
16 20 (10.36%) Statistical Modelling
16 20 (10.36%) Retail
16 20 (10.36%) Social Media
16 20 (10.36%) Data Analysis
16 20 (10.36%) Web Analytics
17 19 (9.84%) CHAID
17 19 (9.84%) Customer Segmentation
17 19 (9.84%) Campaign Management
18 18 (9.33%) Data Mining
18 18 (9.33%) HTML
18 18 (9.33%) Online Marketing
18 18 (9.33%) Email Marketing
19 17 (8.81%) Data Management

Direct Marketing
Top Related IT Skills in London by Category

For the 6 months to 23 July 2014, IT jobs across the London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 65 (33.68%) SAS
2 8 (4.15%) CMS
2 8 (4.15%) SharePoint
3 4 (2.07%) Joomla!
3 4 (2.07%) Drupal
3 4 (2.07%) WordPress
4 3 (1.55%) Node.js
Applications
1 32 (16.58%) SPSS
2 16 (8.29%) MS Excel
3 13 (6.74%) MS Office
4 5 (2.59%) MS PowerPoint
4 5 (2.59%) FastStats
5 3 (1.55%) Photoshop
6 2 (1.04%) Adobe Illustrator
6 2 (1.04%) InDesign
6 2 (1.04%) OmniGraffle
7 1 (0.52%) PowerPivot
Business Applications
1 15 (7.77%) Google Analytics
2 3 (1.55%) WebTrends
3 1 (0.52%) SalesLogix
3 1 (0.52%) Magento
Cloud Services
1 7 (3.63%) SaaS
Communications & Networking
1 14 (7.25%) Internet
2 11 (5.70%) SMS
3 6 (3.11%) Intranet
4 4 (2.07%) Broadband
5 2 (1.04%) DNS
6 1 (0.52%) Wireless
6 1 (0.52%) LAN
6 1 (0.52%) WAN
Database & Business Intelligence
1 18 (9.33%) Data Mining
2 16 (8.29%) Relational Database
3 13 (6.74%) QlikView
4 12 (6.22%) SQL Server
5 10 (5.18%) SQL Server Integration Services
6 9 (4.66%) SQL Server Reporting Services
7 7 (3.63%) Data Warehouse
8 5 (2.59%) OLAP
8 5 (2.59%) MS Access
8 5 (2.59%) Microsoft Analysis Services
8 5 (2.59%) Big Data
8 5 (2.59%) SQL Server Analysis Services
8 5 (2.59%) Base SAS
9 4 (2.07%) SQL Server 2008
9 4 (2.07%) MySQL
9 4 (2.07%) DTS
10 3 (1.55%) SAS Enterprise Miner
11 1 (0.52%) Xcelsius
11 1 (0.52%) MongoDB
Development Applications
1 5 (2.59%) Git (software)
2 2 (1.04%) Dreamweaver
2 2 (1.04%) Axure RP
3 1 (0.52%) Subversion
3 1 (0.52%) Team Foundation Server
General
1 193 (100.00%) Marketing
2 47 (24.35%) Finance
3 24 (12.44%) Advertising
4 20 (10.36%) Retail
5 16 (8.29%) Publishing
6 6 (3.11%) Telecoms
7 5 (2.59%) German Language
8 4 (2.07%) Pharmaceutical
8 4 (2.07%) Games
8 4 (2.07%) Banking
9 3 (1.55%) Law
10 2 (1.04%) Online Betting
10 2 (1.04%) Interactive Media
10 2 (1.04%) French Language
11 1 (0.52%) Multimedia
11 1 (0.52%) Polish Language
Job Titles
1 104 (53.89%) Analyst
2 30 (15.54%) Data Analyst
2 30 (15.54%) Insight Analyst
3 26 (13.47%) Senior Analyst
4 16 (8.29%) SAS Analyst
5 15 (7.77%) Campaign Analyst
6 13 (6.74%) Senior SAS Analyst
6 13 (6.74%) Senior Insight Analyst
7 12 (6.22%) SAS Insight Analyst
7 12 (6.22%) Consultant
8 11 (5.70%) Developer
8 11 (5.70%) Marketing Analyst
9 9 (4.66%) Business Analyst
10 8 (4.15%) Junior
10 8 (4.15%) Senior Marketing Analyst
11 7 (3.63%) Marketing Manager
11 7 (3.63%) CRM Consultant
11 7 (3.63%) Systems Analyst
11 7 (3.63%) Marketing Executive
11 7 (3.63%) Designer
Libraries, Frameworks & Software Standards
1 18 (9.33%) HTML
2 11 (5.70%) CSS
3 6 (3.11%) XML
3 6 (3.11%) .NET
4 4 (2.07%) ASP.NET
4 4 (2.07%) ATL
4 4 (2.07%) XHTML
4 4 (2.07%) HTML5
5 3 (1.55%) CSS3
5 3 (1.55%) Backbone.js
5 3 (1.55%) Ajax
5 3 (1.55%) jQuery
5 3 (1.55%) Web Services
6 2 (1.04%) Velocity
6 2 (1.04%) RSS
6 2 (1.04%) Flash
7 1 (0.52%) ASP.NET MVC 4
7 1 (0.52%) ASP.NET MVC 3
7 1 (0.52%) ADO.NET Entity Framework
7 1 (0.52%) .NET Framework
Miscellaneous
1 38 (19.69%) Statistics
2 28 (14.51%) Mathematics
3 20 (10.36%) Social Media
4 12 (6.22%) Economics
5 9 (4.66%) Management Information System
6 7 (3.63%) Data Extraction
7 6 (3.11%) Mobile App
8 5 (2.59%) Computer Science
9 4 (2.07%) Blog
9 4 (2.07%) PMI
10 3 (1.55%) Taxonomies
10 3 (1.55%) Enterprise Software
11 2 (1.04%) Graphic Design
11 2 (1.04%) Spread Betting
11 2 (1.04%) E-Learning
11 2 (1.04%) New Media
12 1 (0.52%) Digital Media
12 1 (0.52%) Copywriting
12 1 (0.52%) Visualisation
Operating Systems
1 16 (8.29%) Android
1 16 (8.29%) Apple iOS
2 11 (5.70%) Windows
3 8 (4.15%) Linux
3 8 (4.15%) UNIX
4 3 (1.55%) Windows Mobile
5 1 (0.52%) Windows 7
5 1 (0.52%) Windows 8
Processes & Methodologies
1 76 (39.38%) Analytics
2 63 (32.64%) CRM
3 28 (14.51%) Customer Insight
4 26 (13.47%) Marketing Strategy
4 26 (13.47%) B2B
5 23 (11.92%) Digital Marketing
6 22 (11.40%) Project Management
7 21 (10.88%) Propensity Modelling
8 20 (10.36%) Data Analysis
8 20 (10.36%) Web Analytics
8 20 (10.36%) Statistical Modelling
9 19 (9.84%) CHAID
9 19 (9.84%) Customer Segmentation
9 19 (9.84%) Campaign Management
10 18 (9.33%) Email Marketing
10 18 (9.33%) Online Marketing
11 17 (8.81%) E-Commerce
11 17 (8.81%) Data Management
12 14 (7.25%) Stakeholder Engagement
12 14 (7.25%) Multivariate Testing
Programming Languages
1 70 (36.27%) SQL
2 14 (7.25%) PHP
3 10 (5.18%) JavaScript
4 7 (3.63%) T-SQL
5 5 (2.59%) R
6 3 (1.55%) VBA
6 3 (1.55%) C
7 2 (1.04%) Perl
7 2 (1.04%) Java
8 1 (0.52%) C#
8 1 (0.52%) PHP5
Qualifications
1 57 (29.53%) Degree
2 4 (2.07%) PMI Certification
3 1 (0.52%) ISEB
3 1 (0.52%) PMP
Quality Assurance & Compliance
1 4 (2.07%) Data Quality
2 2 (1.04%) QA
Vendors
1 16 (8.29%) Google
2 15 (7.77%) Unica
3 14 (7.25%) Microsoft
4 11 (5.70%) Chordiant
4 11 (5.70%) Neolane
4 11 (5.70%) Alterian
5 7 (3.63%) Salesforce.com
5 7 (3.63%) Adobe
6 6 (3.11%) Oracle
7 4 (2.07%) Omniture
8 3 (1.55%) Coremetrics
8 3 (1.55%) Facebook
9 1 (0.52%) Tableau
9 1 (0.52%) BT
9 1 (0.52%) Dell
9 1 (0.52%) Apple
9 1 (0.52%) Sage
9 1 (0.52%) Mapinfo
City, London
Red Sofa London
Salary: £40000 - £45000 per annum
Posted: 1 hour ago
London
Uniting Ambition
Salary: £40k - 50k per year
Posted: 3 hours ago
London
Experis Ltd
Salary: £35000.00 - £45000.00 per annum + + Benefits
Posted: 23 hours ago
City, London
Circle Recruitment
Salary: £40000 - £45000 per annum + Benefits
Posted: 4 days ago
City, London
Experis Ltd
Salary: £30000 - £35000 per annum
Posted: 5 days ago
London
Progressive Recruitment
Salary: £40000 - £45000 per annum + competitive
Posted: 5 days ago
City, London
Hays London City Projects
Salary: £300.00 - £350.00 per annum
Posted: 5 days ago
City, London
Greywood Associates Limited
Salary: £40000 - £50000 per annum + exc commission structure + bens
Posted: 6 days ago
London
Salt
Salary: £80000 - £100000 per annum + Bonus
Posted: 6 days ago
City of London
Churchill Frank
Salary: £35000 - £40000 per annum + benefits
Posted: 8 days ago
London
RecruitmentRevolution.com
Posted: 15 days ago
London
Propel London Ltd
Posted: 15 days ago
London
Progressive Recruitment
Salary: £40000 - £47000 per annum + benefits
Posted: 19 days ago
London
JM Digital
Posted: 20 days ago
London
JM Digital
Posted: 20 days ago
Chiswick
Blue Town Online
Salary: £40k - 45k per year
Posted: 21 days ago
City of London
Churchill Frank
Posted: 21 days ago
London
Progressive Recruitment
Salary: £45000 - £55000 per annum + Benefits
Posted: 22 days ago
City of London
Huxley Associates
Salary: £50000 - £80000 per annum + Pension, Healthcare, Bonus,
Posted: 26 days ago
City of London
Huxley Associates
Salary: £50000 - £80000 per annum + Pension, Healthcare, Bonus,
Posted: 27 days ago