The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 559 551 550
Rank change year-on-year
-8 -1
Permanent jobs citing Direct Marketing 71 70 77
As % of all permanent IT jobs located in London 0.16% 0.16% 0.16%
As % of the Processes & Methodologies category 0.20% 0.19% 0.20%
Number of salaries quoted 66 58 59
Average salary £38,000 £41,250 £42,500
Average salary % change year-on-year
-7.87% -2.94%
90% offered a salary of more than £27,750 £32,500 £30,000
10% offered a salary of more than £63,750 £63,250 £55,000
UK excluding London average salary £35,000 £38,150 £35,000
% change year-on-year
-8.25% +9.00%
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
36338 37283 38695
As % of all permanent IT jobs located in London 83.08% 83.63% 82.11%
Number of salaries quoted 30719 30330 33012
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,500 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Direct Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in London

Direct Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the London region.

Direct Marketing Salary Trend in London

Direct Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the London region over the 3 months to 24 December 2014.

Direct Marketing Salary Histogram in London

Direct Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the London region over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +15 14 £38,500 -6.66% 1
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in London

For the 6 months to 24 December 2014, IT jobs across the London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 176 (100.00%) Marketing
2 85 (48.30%) SQL
3 74 (42.05%) Analytics
4 63 (35.80%) CRM
5 62 (35.23%) Analytical Skills
6 49 (27.84%) SAS
7 35 (19.89%) Finance
7 35 (19.89%) Degree
8 34 (19.32%) Email Marketing
9 30 (17.05%) Advertising
10 28 (15.91%) Google
11 26 (14.77%) SPSS
12 25 (14.20%) Google Analytics
13 23 (13.07%) T-SQL
13 23 (13.07%) E-Commerce
13 23 (13.07%) Retail
13 23 (13.07%) Campaign Management
14 22 (12.50%) MS Excel
15 21 (11.93%) Microsoft
15 21 (11.93%) Marketing Strategy
16 20 (11.36%) Stakeholder Management
16 20 (11.36%) SQL Server Integration Services
16 20 (11.36%) Multivariate Testing
16 20 (11.36%) Customer Insight
16 20 (11.36%) Relational Database
17 19 (10.80%) HTML
17 19 (10.80%) Digital Marketing
17 19 (10.80%) Time Management
18 18 (10.23%) SQL Server
18 18 (10.23%) MS Office

Direct Marketing
Top Related IT Skills in London by Category

For the 6 months to 24 December 2014, IT jobs across the London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 49 (27.84%) SAS
2 11 (6.25%) CMS
3 9 (5.11%) WordPress
4 7 (3.98%) Drupal
5 5 (2.84%) SharePoint
5 5 (2.84%) Joomla!
6 1 (0.57%) Confluence
Applications
1 26 (14.77%) SPSS
2 22 (12.50%) MS Excel
3 18 (10.23%) MS Office
4 7 (3.98%) FastStats
5 3 (1.70%) Adobe Creative Suite
6 2 (1.14%) OmniGraffle
6 2 (1.14%) MS PowerPoint
6 2 (1.14%) Photoshop
7 1 (0.57%) Adobe Illustrator
7 1 (0.57%) InDesign
7 1 (0.57%) PowerPivot
Business Applications
1 25 (14.20%) Google Analytics
2 1 (0.57%) Tridion
Cloud Services
1 4 (2.27%) SaaS
2 1 (0.57%) MailChimp
2 1 (0.57%) CheetahMail
Communications & Networking
1 6 (3.41%) Broadband
2 4 (2.27%) LAN
2 4 (2.27%) SMS
2 4 (2.27%) WAN
2 4 (2.27%) Wireless
3 2 (1.14%) Internet
4 1 (0.57%) HTTPS
Database & Business Intelligence
1 20 (11.36%) SQL Server Integration Services
1 20 (11.36%) Relational Database
2 18 (10.23%) SQL Server Reporting Services
2 18 (10.23%) SQL Server
3 16 (9.09%) SQL Server 2008
4 15 (8.52%) Big Data
5 13 (7.39%) Data Warehouse
6 12 (6.82%) QlikView
7 9 (5.11%) SQL Server 2005
8 8 (4.55%) DTS
8 8 (4.55%) Data Mining
8 8 (4.55%) SQL Server 2000
9 7 (3.98%) SQL Server 2012
10 6 (3.41%) Base SAS
11 4 (2.27%) SAS Enterprise Miner
12 2 (1.14%) Xcelsius
12 2 (1.14%) NoSQL
13 1 (0.57%) SQL Server Analysis Services
13 1 (0.57%) Microsoft Analysis Services
13 1 (0.57%) OLAP
Development Applications
1 2 (1.14%) Axure RP
2 1 (0.57%) Jenkins
2 1 (0.57%) JIRA
2 1 (0.57%) Git (software)
General
1 176 (100.00%) Marketing
2 35 (19.89%) Finance
3 30 (17.05%) Advertising
4 23 (13.07%) Retail
5 15 (8.52%) Publishing
6 14 (7.95%) Telecoms
7 11 (6.25%) Banking
8 9 (5.11%) Electronics
9 5 (2.84%) Legal
10 2 (1.14%) Interactive Media
11 1 (0.57%) Law
Job Titles
1 93 (52.84%) Analyst
2 36 (20.45%) Data Analyst
3 26 (14.77%) Insight Analyst
4 20 (11.36%) Marketing Analyst
5 14 (7.95%) Marketing Data Analyst
6 12 (6.82%) Campaign Analyst
7 11 (6.25%) SAS Analyst
7 11 (6.25%) Senior Analyst
8 10 (5.68%) Developer
8 10 (5.68%) Business Analyst
9 9 (5.11%) CRM Manager
10 8 (4.55%) Senior SAS Analyst
10 8 (4.55%) Senior Insight Analyst
10 8 (4.55%) SQL Developer
11 7 (3.98%) Senior Manager
11 7 (3.98%) Database Analyst
11 7 (3.98%) Campaign Manager
11 7 (3.98%) SAS Insight Analyst
12 6 (3.41%) Marketing Manager
13 5 (2.84%) Data Manager
Libraries, Frameworks & Software Standards
1 19 (10.80%) HTML
2 10 (5.68%) XML
3 9 (5.11%) Flash
4 6 (3.41%) CSS
5 4 (2.27%) XHTML
5 4 (2.27%) RSS
6 3 (1.70%) .NET
7 2 (1.14%) Velocity
7 2 (1.14%) HTML5
7 2 (1.14%) XSD
8 1 (0.57%) ADO.NET Entity Framework
8 1 (0.57%) CSS3
8 1 (0.57%) Laravel
8 1 (0.57%) HTML5 Canvas
8 1 (0.57%) Spring MVC
8 1 (0.57%) CodeIgniter
8 1 (0.57%) Django
8 1 (0.57%) jQuery
8 1 (0.57%) ASP.NET MVC
8 1 (0.57%) ASP.NET
Miscellaneous
1 62 (35.23%) Analytical Skills
2 18 (10.23%) Social Media
3 15 (8.52%) Statistics
4 12 (6.82%) Mathematics
4 12 (6.82%) Performance Metrics
5 8 (4.55%) Digital Media
6 7 (3.98%) Blog
7 4 (2.27%) Economics
7 4 (2.27%) Enterprise Software
8 3 (1.70%) User Experience
8 3 (1.70%) Computer Science
9 2 (1.14%) PMI
10 1 (0.57%) Video on Demand
10 1 (0.57%) Copywriting
10 1 (0.57%) Mobile App
Operating Systems
1 12 (6.82%) Android
1 12 (6.82%) Apple iOS
2 4 (2.27%) Windows 8
2 4 (2.27%) Windows 7
2 4 (2.27%) Windows
Processes & Methodologies
1 74 (42.05%) Analytics
2 63 (35.80%) CRM
3 34 (19.32%) Email Marketing
4 23 (13.07%) Campaign Management
4 23 (13.07%) E-Commerce
5 21 (11.93%) Marketing Strategy
6 20 (11.36%) Customer Insight
6 20 (11.36%) Multivariate Testing
6 20 (11.36%) Stakeholder Management
7 19 (10.80%) Digital Marketing
7 19 (10.80%) Time Management
8 18 (10.23%) Web Analytics
9 17 (9.66%) Data Management
9 17 (9.66%) Propensity Modelling
10 16 (9.09%) Data Analysis
10 16 (9.09%) Web Development
10 16 (9.09%) Agile Software Development
11 15 (8.52%) CHAID
11 15 (8.52%) Logistic Regression
11 15 (8.52%) Online Marketing
Programming Languages
1 85 (48.30%) SQL
2 23 (13.07%) T-SQL
3 7 (3.98%) VBA
4 4 (2.27%) PHP
5 3 (1.70%) Java
5 3 (1.70%) Python
6 2 (1.14%) R
7 1 (0.57%) JavaScript
7 1 (0.57%) SAS Macro
Qualifications
1 35 (19.89%) Degree
2 2 (1.14%) ISEB
2 2 (1.14%) PMP
2 2 (1.14%) PMI Certification
Quality Assurance & Compliance
1 15 (8.52%) QA
2 1 (0.57%) SLA
System Software
1 5 (2.84%) Hyper-V
Vendors
1 28 (15.91%) Google
2 21 (11.93%) Microsoft
3 6 (3.41%) Salesforce.com
3 6 (3.41%) Alterian
3 6 (3.41%) Facebook
4 5 (2.84%) Veeam
4 5 (2.84%) Unica
4 5 (2.84%) VMware
4 5 (2.84%) Adobe
5 4 (2.27%) Apple
5 4 (2.27%) Oracle
5 4 (2.27%) Chordiant
5 4 (2.27%) Neolane
6 3 (1.70%) Business Objects
6 3 (1.70%) Tableau
7 2 (1.14%) Marketo
7 2 (1.14%) Actimize
8 1 (0.57%) Sitecore
8 1 (0.57%) Eloqua
8 1 (0.57%) Siebel
City of London
Churchill Frank
Salary: £30000 - £45000 per annum + benefits
Posted: 20 hours ago
London
Parallel Consulting
Salary: £30000 - £45000 per annum + pension, bonus, healthcare
Posted: 5 days ago
South West London
XCM Rock
Salary: From £25,000 to £28,000 per annum
Posted: 9 days ago