The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 27 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Jan 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 532 559 566
Rank change year-on-year
+27 +7
Permanent jobs citing Direct Marketing 73 69 55
As % of all permanent IT jobs located in London 0.18% 0.16% 0.12%
As % of the Processes & Methodologies category 0.21% 0.19% 0.15%
Number of salaries quoted 67 59 44
Average salary £35,000 £42,500 £45,000
Average salary % change year-on-year
-17.64% -5.55%
90% offered a salary of more than £29,400 £32,000 £32,650
10% offered a salary of more than £58,000 £57,800 £55,000
UK excluding London average salary £35,000 £40,000 £40,000
% change year-on-year
-12.50% -
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
34359 35854 37472
As % of all permanent IT jobs located in London 83.24% 83.91% 82.44%
Number of salaries quoted 28913 28966 31809
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,500 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Direct Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in London

Direct Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the London region.

Direct Marketing Salary Trend in London

Direct Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the London region over the 3 months to 27 January 2015.

Direct Marketing Salary Histogram in London

Direct Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the London region over the 3 months to 27 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +12 12 £32,500 -31.57% 6
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in London

For the 6 months to 27 January 2015, IT jobs across the London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 148 (100.00%) Marketing
2 87 (58.78%) SQL
3 65 (43.92%) CRM
4 58 (39.19%) Analytics
5 57 (38.51%) Analytical Skills
6 49 (33.11%) SAS
7 35 (23.65%) T-SQL
7 35 (23.65%) Degree
7 35 (23.65%) Email Marketing
8 29 (19.59%) MS Excel
8 29 (19.59%) Microsoft
8 29 (19.59%) SPSS
9 27 (18.24%) Finance
10 26 (17.57%) SQL Server Integration Services
10 26 (17.57%) SQL Server
10 26 (17.57%) Campaign Management
11 25 (16.89%) Customer Insight
11 25 (16.89%) Time Management
11 25 (16.89%) SQL Server 2008
11 25 (16.89%) QA
11 25 (16.89%) E-Commerce
11 25 (16.89%) Google
11 25 (16.89%) SQL Server Reporting Services
12 24 (16.22%) Retail
13 23 (15.54%) Propensity Modelling
14 22 (14.86%) Digital Marketing
14 22 (14.86%) Google Analytics
15 20 (13.51%) Advertising
16 19 (12.84%) MS Office
16 19 (12.84%) Data Warehouse

Direct Marketing
Top Related IT Skills in London by Category

For the 6 months to 27 January 2015, IT jobs across the London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 49 (33.11%) SAS
2 7 (4.73%) CMS
2 7 (4.73%) WordPress
3 5 (3.38%) SharePoint
3 5 (3.38%) Drupal
4 3 (2.03%) Joomla!
5 1 (0.68%) Confluence
Applications
1 29 (19.59%) MS Excel
1 29 (19.59%) SPSS
2 19 (12.84%) MS Office
3 6 (4.05%) FastStats
4 2 (1.35%) PowerPivot
4 2 (1.35%) Photoshop
4 2 (1.35%) MS PowerPoint
5 1 (0.68%) Adobe Creative Suite
5 1 (0.68%) Adobe Illustrator
5 1 (0.68%) InDesign
Business Applications
1 22 (14.86%) Google Analytics
2 1 (0.68%) SiteCatalyst
2 1 (0.68%) Tridion
Cloud Services
1 3 (2.03%) SaaS
2 1 (0.68%) MailChimp
2 1 (0.68%) CheetahMail
Communications & Networking
1 6 (4.05%) Broadband
2 5 (3.38%) SMS
3 2 (1.35%) WAN
3 2 (1.35%) LAN
3 2 (1.35%) Internet
3 2 (1.35%) Wireless
4 1 (0.68%) HTTPS
Database & Business Intelligence
1 26 (17.57%) SQL Server
1 26 (17.57%) SQL Server Integration Services
2 25 (16.89%) SQL Server Reporting Services
2 25 (16.89%) SQL Server 2008
3 19 (12.84%) Data Warehouse
4 14 (9.46%) SQL Server 2005
4 14 (9.46%) Big Data
5 12 (8.11%) Relational Database
5 12 (8.11%) DTS
5 12 (8.11%) SQL Server 2000
6 11 (7.43%) SQL Server 2012
7 8 (5.41%) Data Mining
8 5 (3.38%) Base SAS
8 5 (3.38%) SAS Enterprise Miner
9 4 (2.70%) QlikView
10 2 (1.35%) NoSQL
11 1 (0.68%) Xcelsius
11 1 (0.68%) MySQL
11 1 (0.68%) OLAP
11 1 (0.68%) Crystal Reports
Development Applications
1 1 (0.68%) JIRA
1 1 (0.68%) WATIR
1 1 (0.68%) Selenium
1 1 (0.68%) Git (software)
1 1 (0.68%) Jenkins
General
1 148 (100.00%) Marketing
2 27 (18.24%) Finance
3 24 (16.22%) Retail
4 20 (13.51%) Advertising
5 18 (12.16%) Telecoms
6 13 (8.78%) Banking
7 9 (6.08%) Electronics
8 5 (3.38%) Legal
9 4 (2.70%) Publishing
10 1 (0.68%) Law
10 1 (0.68%) German Language
Job Titles
1 81 (54.73%) Analyst
2 32 (21.62%) Data Analyst
3 29 (19.59%) Insight Analyst
4 19 (12.84%) Marketing Analyst
5 14 (9.46%) Marketing Data Analyst
6 13 (8.78%) Developer
7 12 (8.11%) Senior Analyst
7 12 (8.11%) SQL Developer
8 11 (7.43%) SAS Analyst
9 10 (6.76%) Campaign Analyst
10 9 (6.08%) CRM Manager
10 9 (6.08%) Senior Insight Analyst
10 9 (6.08%) Senior SAS Analyst
11 8 (5.41%) SAS Insight Analyst
12 7 (4.73%) Senior Manager
13 6 (4.05%) Marketing Manager
13 6 (4.05%) Customer Insight Analyst
13 6 (4.05%) Customer Analyst
14 5 (3.38%) Digital Account Manager
14 5 (3.38%) CRM Analyst
Libraries, Frameworks & Software Standards
1 15 (10.14%) HTML
2 12 (8.11%) XML
3 9 (6.08%) Flash
4 4 (2.70%) CSS
5 2 (1.35%) XHTML
5 2 (1.35%) HTML5
6 1 (0.68%) ADO.NET Entity Framework
6 1 (0.68%) CSS3
6 1 (0.68%) Laravel
6 1 (0.68%) HTML5 Canvas
6 1 (0.68%) ODBC
6 1 (0.68%) .NET
6 1 (0.68%) ASP.NET
6 1 (0.68%) RSS
6 1 (0.68%) SVG
6 1 (0.68%) Hibernate
6 1 (0.68%) Spring
6 1 (0.68%) .NET Framework
6 1 (0.68%) Spring MVC
6 1 (0.68%) CodeIgniter
Miscellaneous
1 57 (38.51%) Analytical Skills
2 16 (10.81%) Statistics
3 15 (10.14%) Social Media
4 13 (8.78%) Mathematics
5 12 (8.11%) Digital Media
6 5 (3.38%) Blog
6 5 (3.38%) Economics
7 4 (2.70%) Performance Metrics
8 2 (1.35%) Enterprise Software
8 2 (1.35%) Computer Science
9 1 (0.68%) Copywriting
9 1 (0.68%) Video on Demand
9 1 (0.68%) Mobile App
Operating Systems
1 4 (2.70%) Android
1 4 (2.70%) Apple iOS
2 2 (1.35%) Windows 8
2 2 (1.35%) Windows 7
2 2 (1.35%) Windows
Processes & Methodologies
1 65 (43.92%) CRM
2 58 (39.19%) Analytics
3 35 (23.65%) Email Marketing
4 26 (17.57%) Campaign Management
5 25 (16.89%) Customer Insight
5 25 (16.89%) Time Management
5 25 (16.89%) E-Commerce
6 23 (15.54%) Propensity Modelling
7 22 (14.86%) Digital Marketing
8 19 (12.84%) Customer Segmentation
9 18 (12.16%) Marketing Strategy
9 18 (12.16%) Web Development
10 17 (11.49%) Logistic Regression
10 17 (11.49%) Data Management
11 15 (10.14%) CHAID
12 13 (8.78%) Data Analysis
12 13 (8.78%) Web Analytics
12 13 (8.78%) Statistical Modelling
13 12 (8.11%) Continuous Improvement
14 11 (7.43%) Multivariate Testing
Programming Languages
1 87 (58.78%) SQL
2 35 (23.65%) T-SQL
3 8 (5.41%) VBA
4 3 (2.03%) Python
5 2 (1.35%) SAS Macro
5 2 (1.35%) R
5 2 (1.35%) PHP
6 1 (0.68%) Java
6 1 (0.68%) JavaScript
Qualifications
1 35 (23.65%) Degree
Quality Assurance & Compliance
1 25 (16.89%) QA
2 1 (0.68%) SLA
System Software
1 5 (3.38%) Hyper-V
Vendors
1 29 (19.59%) Microsoft
2 25 (16.89%) Google
3 6 (4.05%) Alterian
4 5 (3.38%) Unica
4 5 (3.38%) Veeam
4 5 (3.38%) Salesforce.com
4 5 (3.38%) VMware
5 4 (2.70%) Business Objects
5 4 (2.70%) Chordiant
5 4 (2.70%) Neolane
6 3 (2.03%) Oracle
6 3 (2.03%) Facebook
6 3 (2.03%) Adobe
7 2 (1.35%) Apple
7 2 (1.35%) Teradata
7 2 (1.35%) Actimize
7 2 (1.35%) Omniture
7 2 (1.35%) Marketo
7 2 (1.35%) Tableau
8 1 (0.68%) Eloqua
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