The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 527 540 518
Rank change year-on-year
+13 -22
Permanent jobs citing Direct Marketing 107 66 133
As % of all permanent IT jobs located in London 0.23% 0.15% 0.27%
As % of the Processes & Methodologies category 0.28% 0.18% 0.33%
Number of salaries quoted 62 43 110
Average salary £42,500 £42,500 £47,500
Average salary % change year-on-year
- -10.52%
90% offered a salary of more than £35,250 £27,500 £27,950
10% offered a salary of more than £55,000 £85,500 £67,500
UK excluding London average salary £37,500 £40,000 £32,500
% change year-on-year
-6.25% +23.07%
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
38553 37227 40463
As % of all permanent IT jobs located in London 83.71% 83.61% 81.46%
Number of salaries quoted 31685 30925 34760
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £36,700 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Direct Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in London

Direct Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the London region.

Direct Marketing Salary Trend in London

Direct Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the London region over the 3 months to 19 September 2014.

Direct Marketing Salary Histogram in London

Direct Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the London region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +27 32 £39,000 -2.50% 2
Southwark - 5 £55,000 -
Dagenham - 2 £45,000 -
Uxbridge +1 1 £45,000 -35.71%
Harrow - 1 - -
Twickenham - 1 £32,500 -
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in London

For the 6 months to 19 September 2014, IT jobs across the London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 194 (100.00%) Marketing
2 87 (44.85%) Analytics
3 79 (40.72%) SQL
4 73 (37.63%) Analytical Skills
5 55 (28.35%) SAS
6 52 (26.80%) CRM
7 49 (25.26%) Finance
8 42 (21.65%) Degree
9 35 (18.04%) Advertising
10 33 (17.01%) SPSS
11 30 (15.46%) Email Marketing
12 29 (14.95%) Statistics
13 28 (14.43%) Google
14 27 (13.92%) Google Analytics
14 27 (13.92%) HTML
15 24 (12.37%) Marketing Strategy
16 23 (11.86%) Data Analysis
17 22 (11.34%) Retail
17 22 (11.34%) Relational Database
17 22 (11.34%) Multivariate Testing
18 21 (10.82%) Online Marketing
18 21 (10.82%) Propensity Modelling
18 21 (10.82%) Publishing
19 20 (10.31%) Data Management
19 20 (10.31%) Social Media
19 20 (10.31%) Apple iOS
19 20 (10.31%) Android
20 19 (9.79%) Mathematics
20 19 (9.79%) Web Analytics
21 18 (9.28%) Stakeholder Management

Direct Marketing
Top Related IT Skills in London by Category

For the 6 months to 19 September 2014, IT jobs across the London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 55 (28.35%) SAS
2 16 (8.25%) CMS
3 10 (5.15%) Drupal
3 10 (5.15%) WordPress
4 8 (4.12%) Joomla!
5 3 (1.55%) Node.js
6 1 (0.52%) SharePoint
Applications
1 33 (17.01%) SPSS
2 17 (8.76%) MS Excel
3 16 (8.25%) MS Office
4 5 (2.58%) Photoshop
4 5 (2.58%) FastStats
5 3 (1.55%) Adobe Illustrator
5 3 (1.55%) InDesign
5 3 (1.55%) MS PowerPoint
6 2 (1.03%) OmniGraffle
7 1 (0.52%) PowerPivot
Business Applications
1 27 (13.92%) Google Analytics
2 1 (0.52%) SalesLogix
Cloud Services
1 6 (3.09%) SaaS
2 1 (0.52%) MailChimp
2 1 (0.52%) CheetahMail
Communications & Networking
1 9 (4.64%) SMS
2 4 (2.06%) WAN
2 4 (2.06%) LAN
2 4 (2.06%) Intranet
2 4 (2.06%) Wireless
3 3 (1.55%) Internet
3 3 (1.55%) Broadband
4 1 (0.52%) DNS
Database & Business Intelligence
1 22 (11.34%) Relational Database
2 17 (8.76%) QlikView
3 13 (6.70%) Data Mining
4 9 (4.64%) Big Data
5 5 (2.58%) Base SAS
5 5 (2.58%) SQL Server
6 4 (2.06%) MySQL
6 4 (2.06%) SQL Server Integration Services
7 3 (1.55%) SQL Server Reporting Services
7 3 (1.55%) MS Access
8 2 (1.03%) SQL Server 2008
8 2 (1.03%) Xcelsius
9 1 (0.52%) SAS Enterprise Miner
9 1 (0.52%) SQL Server Analysis Services
9 1 (0.52%) Data Warehouse
9 1 (0.52%) OLAP
9 1 (0.52%) Microsoft Analysis Services
Development Applications
1 3 (1.55%) Git (software)
2 2 (1.03%) Axure RP
2 2 (1.03%) Dreamweaver
General
1 194 (100.00%) Marketing
2 49 (25.26%) Finance
3 35 (18.04%) Advertising
4 22 (11.34%) Retail
5 21 (10.82%) Publishing
6 8 (4.12%) Electronics
6 8 (4.12%) Telecoms
7 5 (2.58%) Legal
8 3 (1.55%) Law
8 3 (1.55%) Games
9 2 (1.03%) Banking
9 2 (1.03%) Online Betting
9 2 (1.03%) German Language
9 2 (1.03%) Interactive Media
10 1 (0.52%) French Language
10 1 (0.52%) Multimedia
10 1 (0.52%) Polish Language
Job Titles
1 103 (53.09%) Analyst
2 38 (19.59%) Data Analyst
3 32 (16.49%) Insight Analyst
4 17 (8.76%) Campaign Analyst
5 16 (8.25%) Senior Analyst
6 13 (6.70%) SAS Analyst
7 12 (6.19%) Senior Insight Analyst
8 11 (5.67%) CRM Manager
8 11 (5.67%) Marketing Analyst
8 11 (5.67%) Senior SAS Analyst
8 11 (5.67%) SAS Insight Analyst
9 8 (4.12%) Marketing Data Analyst
9 8 (4.12%) Consultant
10 7 (3.61%) Business Analyst
10 7 (3.61%) Senior Manager
10 7 (3.61%) Marketing Manager
10 7 (3.61%) Designer
11 6 (3.09%) Marketing Executive
11 6 (3.09%) Campaign Manager
11 6 (3.09%) CRM Consultant
Libraries, Frameworks & Software Standards
1 27 (13.92%) HTML
2 12 (6.19%) CSS
3 11 (5.67%) Flash
4 7 (3.61%) XHTML
5 6 (3.09%) XML
6 5 (2.58%) .NET
6 5 (2.58%) HTML5
7 4 (2.06%) jQuery
7 4 (2.06%) RSS
8 3 (1.55%) Ajax
8 3 (1.55%) ASP.NET
8 3 (1.55%) CSS3
8 3 (1.55%) Backbone.js
9 2 (1.03%) ATL
9 2 (1.03%) XSD
9 2 (1.03%) Velocity
10 1 (0.52%) CodeIgniter
10 1 (0.52%) Django
10 1 (0.52%) SVG
10 1 (0.52%) Web Services
Miscellaneous
1 73 (37.63%) Analytical Skills
2 29 (14.95%) Statistics
3 20 (10.31%) Social Media
4 19 (9.79%) Mathematics
5 10 (5.15%) Economics
5 10 (5.15%) Blog
6 9 (4.64%) Management Information System
7 7 (3.61%) Data Extraction
7 7 (3.61%) Mobile App
8 6 (3.09%) User Experience
9 3 (1.55%) Taxonomies
10 2 (1.03%) Computer Science
10 2 (1.03%) E-Learning
10 2 (1.03%) PMI
10 2 (1.03%) Enterprise Software
10 2 (1.03%) Spread Betting
11 1 (0.52%) Digital Media
11 1 (0.52%) Visualisation
11 1 (0.52%) Video on Demand
11 1 (0.52%) Copywriting
Operating Systems
1 20 (10.31%) Android
1 20 (10.31%) Apple iOS
2 14 (7.22%) Windows
3 8 (4.12%) UNIX
4 7 (3.61%) Linux
5 4 (2.06%) Windows 7
5 4 (2.06%) Windows 8
6 3 (1.55%) Windows Mobile
Processes & Methodologies
1 87 (44.85%) Analytics
2 52 (26.80%) CRM
3 30 (15.46%) Email Marketing
4 24 (12.37%) Marketing Strategy
5 23 (11.86%) Data Analysis
6 22 (11.34%) Multivariate Testing
7 21 (10.82%) Online Marketing
7 21 (10.82%) Propensity Modelling
8 20 (10.31%) Data Management
9 19 (9.79%) Web Analytics
10 18 (9.28%) Stakeholder Management
10 18 (9.28%) Customer Insight
10 18 (9.28%) Digital Marketing
11 17 (8.76%) Logistic Regression
11 17 (8.76%) Statistical Modelling
11 17 (8.76%) Customer Segmentation
11 17 (8.76%) CHAID
12 16 (8.25%) B2B
12 16 (8.25%) Campaign Management
13 14 (7.22%) E-Commerce
Programming Languages
1 79 (40.72%) SQL
2 13 (6.70%) PHP
3 7 (3.61%) JavaScript
4 6 (3.09%) R
5 3 (1.55%) VBA
6 2 (1.03%) C
6 2 (1.03%) Java
7 1 (0.52%) Perl
7 1 (0.52%) Python
7 1 (0.52%) T-SQL
Qualifications
1 42 (21.65%) Degree
2 2 (1.03%) ISEB
2 2 (1.03%) PMP
2 2 (1.03%) PMI Certification
Quality Assurance & Compliance
1 1 (0.52%) Data Quality
Vendors
1 28 (14.43%) Google
2 14 (7.22%) Microsoft
3 11 (5.67%) Unica
4 9 (4.64%) Alterian
4 9 (4.64%) Oracle
4 9 (4.64%) Chordiant
4 9 (4.64%) Neolane
5 7 (3.61%) Facebook
5 7 (3.61%) Adobe
6 4 (2.06%) Apple
7 2 (1.03%) Salesforce.com
8 1 (0.52%) BT
8 1 (0.52%) Omniture
8 1 (0.52%) Tableau
8 1 (0.52%) Eloqua
8 1 (0.52%) Sage
8 1 (0.52%) IBM
8 1 (0.52%) Siebel
8 1 (0.52%) ExactTarget
London
Uniting Ambition
Salary: £40k - 50k per year
Posted: 20 hours ago
London
Spencer Knight Recruitment
Salary: Up to £40,000 per annum + excellent benefits
Posted: 3 days ago
London
Opus Recruitment Solutions Ltd
Salary: £45000 - £50000 per annum, Benefits: + Benefits
Posted: 7 days ago
City of London
Churchill Frank
Salary: £30000 - £35000 per annum + benefits
Posted: 9 days ago
London
Progressive Recruitment
Salary: £35000 - £45000 per annum + competitive
Posted: 23 days ago