The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 20 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Oct 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 539 556 513
Rank change year-on-year
+17 -43
Permanent jobs citing Direct Marketing 83 73 123
As % of all permanent IT jobs located in London 0.18% 0.16% 0.25%
As % of the Processes & Methodologies category 0.22% 0.19% 0.31%
Number of salaries quoted 52 52 96
Average salary £40,000 £42,000 £39,750
Average salary % change year-on-year
-4.76% +5.66%
90% offered a salary of more than £34,550 £27,500 £27,750
10% offered a salary of more than £50,000 £70,000 £67,500
UK excluding London average salary £38,500 £40,000 £37,500
% change year-on-year
-3.75% +6.66%
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
37807 37819 39832
As % of all permanent IT jobs located in London 83.31% 83.53% 81.33%
Number of salaries quoted 31342 31515 33955
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,000 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Direct Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in London

Direct Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the London region.

Direct Marketing Salary Trend in London

Direct Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the London region over the 3 months to 20 October 2014.

Direct Marketing Salary Histogram in London

Direct Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the London region over the 3 months to 20 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +30 32 £39,000 +11.42% 2
Dagenham - 1 £45,000 -
Twickenham - 1 £32,500 -
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in London

For the 6 months to 20 October 2014, IT jobs across the London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 187 (100.00%) Marketing
2 78 (41.71%) Analytics
3 77 (41.18%) SQL
4 73 (39.04%) Analytical Skills
5 51 (27.27%) SAS
6 50 (26.74%) CRM
7 46 (24.60%) Finance
8 37 (19.79%) Degree
9 36 (19.25%) Advertising
10 31 (16.58%) SPSS
10 31 (16.58%) Email Marketing
11 28 (14.97%) Google
12 26 (13.90%) Google Analytics
12 26 (13.90%) HTML
12 26 (13.90%) Data Analysis
13 25 (13.37%) Multivariate Testing
13 25 (13.37%) Relational Database
14 24 (12.83%) Marketing Strategy
14 24 (12.83%) Statistics
15 22 (11.76%) Social Media
16 21 (11.23%) Online Marketing
17 20 (10.70%) Android
17 20 (10.70%) Apple iOS
17 20 (10.70%) Web Analytics
17 20 (10.70%) Data Management
17 20 (10.70%) Publishing
18 19 (10.16%) Retail
18 19 (10.16%) Logistic Regression
19 18 (9.63%) Digital Marketing
19 18 (9.63%) Propensity Modelling

Direct Marketing
Top Related IT Skills in London by Category

For the 6 months to 20 October 2014, IT jobs across the London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 51 (27.27%) SAS
2 16 (8.56%) CMS
3 11 (5.88%) WordPress
4 10 (5.35%) Drupal
5 8 (4.28%) Joomla!
6 3 (1.60%) Node.js
7 2 (1.07%) SharePoint
Applications
1 31 (16.58%) SPSS
2 17 (9.09%) MS Office
2 17 (9.09%) MS Excel
3 5 (2.67%) Photoshop
3 5 (2.67%) FastStats
3 5 (2.67%) Adobe Creative Suite
4 4 (2.14%) MS PowerPoint
5 3 (1.60%) Adobe Illustrator
5 3 (1.60%) InDesign
6 2 (1.07%) OmniGraffle
7 1 (0.53%) PowerPivot
Business Applications
1 26 (13.90%) Google Analytics
2 1 (0.53%) SalesLogix
Cloud Services
1 6 (3.21%) SaaS
2 1 (0.53%) MailChimp
2 1 (0.53%) CheetahMail
Communications & Networking
1 6 (3.21%) SMS
2 4 (2.14%) WAN
2 4 (2.14%) Broadband
2 4 (2.14%) LAN
2 4 (2.14%) Wireless
3 3 (1.60%) Intranet
4 1 (0.53%) Internet
Database & Business Intelligence
1 25 (13.37%) Relational Database
2 17 (9.09%) QlikView
3 9 (4.81%) Big Data
4 8 (4.28%) Data Mining
5 6 (3.21%) Base SAS
6 4 (2.14%) SQL Server Integration Services
6 4 (2.14%) MySQL
6 4 (2.14%) SQL Server
7 3 (1.60%) SQL Server Reporting Services
7 3 (1.60%) SAS Enterprise Miner
8 2 (1.07%) Xcelsius
8 2 (1.07%) MS Access
9 1 (0.53%) Data Warehouse
9 1 (0.53%) OLAP
9 1 (0.53%) Microsoft Analysis Services
9 1 (0.53%) SQL Server 2008
9 1 (0.53%) SQL Server Analysis Services
Development Applications
1 3 (1.60%) Git (software)
2 2 (1.07%) Axure RP
2 2 (1.07%) Dreamweaver
General
1 187 (100.00%) Marketing
2 46 (24.60%) Finance
3 36 (19.25%) Advertising
4 20 (10.70%) Publishing
5 19 (10.16%) Retail
6 11 (5.88%) Telecoms
7 9 (4.81%) Electronics
8 5 (2.67%) Legal
9 3 (1.60%) Law
9 3 (1.60%) Games
10 2 (1.07%) Banking
10 2 (1.07%) Online Betting
10 2 (1.07%) Interactive Media
11 1 (0.53%) German Language
11 1 (0.53%) Polish Language
11 1 (0.53%) Multimedia
Job Titles
1 98 (52.41%) Analyst
2 39 (20.86%) Data Analyst
3 30 (16.04%) Insight Analyst
4 15 (8.02%) Marketing Analyst
4 15 (8.02%) Senior Analyst
5 13 (6.95%) Campaign Analyst
6 12 (6.42%) Senior Insight Analyst
6 12 (6.42%) SAS Analyst
7 11 (5.88%) CRM Manager
8 10 (5.35%) Marketing Manager
8 10 (5.35%) Senior SAS Analyst
8 10 (5.35%) Marketing Data Analyst
8 10 (5.35%) SAS Insight Analyst
9 7 (3.74%) Campaign Manager
9 7 (3.74%) Senior Manager
10 6 (3.21%) Database Analyst
10 6 (3.21%) Junior
10 6 (3.21%) Business Analyst
10 6 (3.21%) Data Manager
10 6 (3.21%) Designer
Libraries, Frameworks & Software Standards
1 26 (13.90%) HTML
2 11 (5.88%) Flash
2 11 (5.88%) CSS
3 7 (3.74%) XHTML
4 5 (2.67%) .NET
4 5 (2.67%) XML
4 5 (2.67%) HTML5
5 4 (2.14%) RSS
5 4 (2.14%) jQuery
6 3 (1.60%) Backbone.js
6 3 (1.60%) ASP.NET
6 3 (1.60%) CSS3
6 3 (1.60%) Ajax
7 2 (1.07%) Velocity
7 2 (1.07%) XSD
7 2 (1.07%) ATL
8 1 (0.53%) SVG
8 1 (0.53%) Laravel
8 1 (0.53%) CodeIgniter
8 1 (0.53%) Django
Miscellaneous
1 73 (39.04%) Analytical Skills
2 24 (12.83%) Statistics
3 22 (11.76%) Social Media
4 17 (9.09%) Performance Metrics
5 15 (8.02%) Mathematics
6 10 (5.35%) Blog
7 9 (4.81%) Management Information System
8 7 (3.74%) Economics
8 7 (3.74%) Data Extraction
8 7 (3.74%) Mobile App
9 6 (3.21%) User Experience
10 3 (1.60%) Taxonomies
11 2 (1.07%) Spread Betting
11 2 (1.07%) Computer Science
11 2 (1.07%) Copywriting
11 2 (1.07%) PMI
11 2 (1.07%) E-Learning
11 2 (1.07%) Enterprise Software
12 1 (0.53%) Visualisation
12 1 (0.53%) Video on Demand
Operating Systems
1 20 (10.70%) Android
1 20 (10.70%) Apple iOS
2 14 (7.49%) Windows
3 7 (3.74%) Linux
3 7 (3.74%) UNIX
4 4 (2.14%) Windows 8
4 4 (2.14%) Windows 7
5 3 (1.60%) Windows Mobile
Processes & Methodologies
1 78 (41.71%) Analytics
2 50 (26.74%) CRM
3 31 (16.58%) Email Marketing
4 26 (13.90%) Data Analysis
5 25 (13.37%) Multivariate Testing
6 24 (12.83%) Marketing Strategy
7 21 (11.23%) Online Marketing
8 20 (10.70%) Data Management
8 20 (10.70%) Web Analytics
9 19 (10.16%) Logistic Regression
10 18 (9.63%) Digital Marketing
10 18 (9.63%) Propensity Modelling
11 17 (9.09%) Stakeholder Management
12 16 (8.56%) CHAID
12 16 (8.56%) Customer Insight
12 16 (8.56%) Statistical Modelling
12 16 (8.56%) Customer Segmentation
13 15 (8.02%) Campaign Management
14 14 (7.49%) Time Management
14 14 (7.49%) B2B
Programming Languages
1 77 (41.18%) SQL
2 13 (6.95%) PHP
3 6 (3.21%) JavaScript
4 4 (2.14%) VBA
5 3 (1.60%) R
6 2 (1.07%) C
6 2 (1.07%) Java
7 1 (0.53%) Python
7 1 (0.53%) T-SQL
Qualifications
1 37 (19.79%) Degree
2 2 (1.07%) ISEB
2 2 (1.07%) PMP
2 2 (1.07%) PMI Certification
System Software
1 1 (0.53%) Hyper-V
Vendors
1 28 (14.97%) Google
2 15 (8.02%) Microsoft
3 7 (3.74%) Unica
3 7 (3.74%) Alterian
3 7 (3.74%) Facebook
4 6 (3.21%) Neolane
4 6 (3.21%) Adobe
4 6 (3.21%) Oracle
4 6 (3.21%) Chordiant
5 4 (2.14%) Apple
5 4 (2.14%) Salesforce.com
6 1 (0.53%) VMware
6 1 (0.53%) Actimize
6 1 (0.53%) Veeam
6 1 (0.53%) Tableau
6 1 (0.53%) Eloqua
6 1 (0.53%) Sage
6 1 (0.53%) IBM
6 1 (0.53%) Business Objects
6 1 (0.53%) Siebel
London
eCom Recruitment
Salary: Up to £85,000 per annum
Posted: 1 hour ago
London
Spencer Knight Recruitment
Salary: Up to £40,000 per annum + excellent benefits
Posted: 3 days ago
City, London
Talent International
Salary: £60000 - £100000 per annum
Posted: 4 days ago
South West London
XCM Rock
Salary: From £18,000 to £23,000 per annum
Posted: 5 days ago
London
Parallel Consulting
Salary: £45000 - £55000 per annum + good benefits
Posted: 6 days ago
Teddington
Blue Town Online
Salary: £30k - 40k per year
Posted: 20 days ago