The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 497 552 512
Rank change year-on-year
+55 -40
Permanent jobs citing Direct Marketing 127 71 135
As % of all permanent IT jobs located in London 0.27% 0.16% 0.27%
As % of the Processes & Methodologies category 0.33% 0.20% 0.33%
Number of salaries quoted 73 42 119
Average salary £42,500 £40,750 £47,500
Average salary % change year-on-year
+4.29% -14.21%
90% offered a salary of more than £32,500 £27,500 £31,600
10% offered a salary of more than £67,500 £89,750 £67,500
UK excluding London average salary £35,000 £39,000 £32,500
% change year-on-year
-10.25% +20.00%
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
38965 36132 40630
As % of all permanent IT jobs located in London 82.77% 81.91% 80.39%
Number of salaries quoted 32119 29911 35026
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £36,500 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Direct Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in London

Direct Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the London region.

Direct Marketing Salary Trend in London

Direct Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the London region over the 3 months to 29 August 2014.

Direct Marketing Salary Histogram in London

Direct Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the London region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +18 33 £39,000 -2.50% 3
Southwark - 8 £48,750 -
Harrow - 5 - -
Dagenham - 2 £45,000 -
Twickenham - 1 £32,500 -
Uxbridge - 1 £45,000 -
Worcester Park - 1 £25,000 -
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in London

For the 6 months to 29 August 2014, IT jobs across the London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 197 (100.00%) Marketing
2 85 (43.15%) Analytics
3 79 (40.10%) SQL
4 57 (28.93%) SAS
5 52 (26.40%) CRM
6 50 (25.38%) Finance
7 46 (23.35%) Degree
8 36 (18.27%) Advertising
9 33 (16.75%) SPSS
10 32 (16.24%) Email Marketing
11 31 (15.74%) Statistics
12 30 (15.23%) HTML
13 26 (13.20%) Google
14 24 (12.18%) Google Analytics
14 24 (12.18%) Marketing Strategy
15 23 (11.68%) Retail
16 21 (10.66%) Mathematics
16 21 (10.66%) Propensity Modelling
17 20 (10.15%) Digital Marketing
17 20 (10.15%) Customer Insight
17 20 (10.15%) Social Media
17 20 (10.15%) Data Analysis
18 19 (9.64%) Data Management
18 19 (9.64%) Publishing
18 19 (9.64%) CHAID
18 19 (9.64%) Statistical Modelling
18 19 (9.64%) Online Marketing
19 18 (9.14%) Android
19 18 (9.14%) Multivariate Testing
19 18 (9.14%) Apple iOS

Direct Marketing
Top Related IT Skills in London by Category

For the 6 months to 29 August 2014, IT jobs across the London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 57 (28.93%) SAS
2 15 (7.61%) CMS
3 10 (5.08%) Drupal
3 10 (5.08%) WordPress
4 8 (4.06%) Joomla!
5 3 (1.52%) Node.js
6 1 (0.51%) SharePoint
Applications
1 33 (16.75%) SPSS
2 17 (8.63%) MS Excel
3 16 (8.12%) MS Office
4 5 (2.54%) Photoshop
4 5 (2.54%) FastStats
5 3 (1.52%) Adobe Illustrator
5 3 (1.52%) InDesign
5 3 (1.52%) MS PowerPoint
6 2 (1.02%) OmniGraffle
7 1 (0.51%) PowerPivot
Business Applications
1 24 (12.18%) Google Analytics
2 1 (0.51%) SalesLogix
Cloud Services
1 6 (3.05%) SaaS
2 1 (0.51%) MailChimp
2 1 (0.51%) CheetahMail
Communications & Networking
1 10 (5.08%) SMS
2 7 (3.55%) Internet
3 6 (3.05%) Intranet
4 4 (2.03%) Wireless
4 4 (2.03%) WAN
4 4 (2.03%) Broadband
4 4 (2.03%) LAN
5 2 (1.02%) DNS
Database & Business Intelligence
1 18 (9.14%) Relational Database
2 15 (7.61%) QlikView
3 13 (6.60%) Data Mining
4 7 (3.55%) Big Data
5 6 (3.05%) Base SAS
5 6 (3.05%) SQL Server
6 5 (2.54%) SQL Server Integration Services
7 4 (2.03%) MySQL
7 4 (2.03%) SQL Server Reporting Services
8 3 (1.52%) MS Access
9 2 (1.02%) Data Warehouse
9 2 (1.02%) OLAP
9 2 (1.02%) Microsoft Analysis Services
9 2 (1.02%) SQL Server Analysis Services
9 2 (1.02%) SAS Enterprise Miner
9 2 (1.02%) SQL Server 2008
9 2 (1.02%) Xcelsius
10 1 (0.51%) DTS
Development Applications
1 3 (1.52%) Git (software)
2 2 (1.02%) Axure RP
2 2 (1.02%) Dreamweaver
General
1 197 (100.00%) Marketing
2 50 (25.38%) Finance
3 36 (18.27%) Advertising
4 23 (11.68%) Retail
5 19 (9.64%) Publishing
6 9 (4.57%) Telecoms
7 7 (3.55%) Electronics
8 5 (2.54%) Legal
9 3 (1.52%) German Language
9 3 (1.52%) Law
9 3 (1.52%) Games
10 2 (1.02%) Banking
10 2 (1.02%) Interactive Media
10 2 (1.02%) French Language
10 2 (1.02%) Online Betting
11 1 (0.51%) Polish Language
11 1 (0.51%) Multimedia
11 1 (0.51%) Pharmaceutical
Job Titles
1 105 (53.30%) Analyst
2 36 (18.27%) Data Analyst
3 33 (16.75%) Insight Analyst
4 18 (9.14%) Campaign Analyst
5 17 (8.63%) Senior Analyst
6 14 (7.11%) SAS Analyst
7 13 (6.60%) Senior Insight Analyst
8 12 (6.09%) Senior SAS Analyst
8 12 (6.09%) SAS Insight Analyst
9 11 (5.58%) Marketing Analyst
9 11 (5.58%) CRM Manager
10 9 (4.57%) Business Analyst
11 8 (4.06%) Designer
12 7 (3.55%) Campaign Manager
12 7 (3.55%) Marketing Executive
12 7 (3.55%) Data Manager
12 7 (3.55%) Developer
12 7 (3.55%) Consultant
12 7 (3.55%) Systems Analyst
12 7 (3.55%) Marketing Data Analyst
Libraries, Frameworks & Software Standards
1 30 (15.23%) HTML
2 14 (7.11%) CSS
3 10 (5.08%) Flash
4 7 (3.55%) XHTML
4 7 (3.55%) XML
5 5 (2.54%) .NET
5 5 (2.54%) HTML5
6 4 (2.03%) RSS
6 4 (2.03%) ATL
6 4 (2.03%) jQuery
7 3 (1.52%) Ajax
7 3 (1.52%) ASP.NET
7 3 (1.52%) CSS3
7 3 (1.52%) Backbone.js
8 2 (1.02%) Web Services
8 2 (1.02%) Velocity
8 2 (1.02%) XSD
9 1 (0.51%) CodeIgniter
9 1 (0.51%) FreeMarker
9 1 (0.51%) Django
Miscellaneous
1 31 (15.74%) Statistics
2 21 (10.66%) Mathematics
3 20 (10.15%) Social Media
4 11 (5.58%) Economics
5 9 (4.57%) Management Information System
5 9 (4.57%) Blog
6 7 (3.55%) Data Extraction
6 7 (3.55%) Mobile App
7 3 (1.52%) Computer Science
7 3 (1.52%) PMI
7 3 (1.52%) Taxonomies
8 2 (1.02%) Graphic Design
8 2 (1.02%) Spread Betting
8 2 (1.02%) E-Learning
8 2 (1.02%) Enterprise Software
9 1 (0.51%) Copywriting
9 1 (0.51%) Digital Media
9 1 (0.51%) Visualisation
9 1 (0.51%) Video on Demand
Operating Systems
1 18 (9.14%) Android
1 18 (9.14%) Apple iOS
2 14 (7.11%) Windows
3 8 (4.06%) UNIX
4 7 (3.55%) Linux
5 4 (2.03%) Windows 7
5 4 (2.03%) Windows 8
6 3 (1.52%) Windows Mobile
Processes & Methodologies
1 85 (43.15%) Analytics
2 52 (26.40%) CRM
3 32 (16.24%) Email Marketing
4 24 (12.18%) Marketing Strategy
5 21 (10.66%) Propensity Modelling
6 20 (10.15%) Customer Insight
6 20 (10.15%) Digital Marketing
6 20 (10.15%) Data Analysis
7 19 (9.64%) Data Management
7 19 (9.64%) CHAID
7 19 (9.64%) Statistical Modelling
7 19 (9.64%) Online Marketing
8 18 (9.14%) Multivariate Testing
8 18 (9.14%) B2B
8 18 (9.14%) Stakeholder Management
8 18 (9.14%) Web Analytics
8 18 (9.14%) Customer Segmentation
9 17 (8.63%) Campaign Management
10 16 (8.12%) Logistic Regression
11 15 (7.61%) E-Commerce
Programming Languages
1 79 (40.10%) SQL
2 14 (7.11%) PHP
3 9 (4.57%) JavaScript
4 6 (3.05%) R
5 3 (1.52%) C
5 3 (1.52%) VBA
6 2 (1.02%) T-SQL
6 2 (1.02%) Java
6 2 (1.02%) Perl
7 1 (0.51%) Python
Qualifications
1 46 (23.35%) Degree
2 3 (1.52%) PMI Certification
3 2 (1.02%) ISEB
3 2 (1.02%) PMP
Quality Assurance & Compliance
1 2 (1.02%) QA
2 1 (0.51%) Data Quality
Vendors
1 26 (13.20%) Google
2 13 (6.60%) Microsoft
3 12 (6.09%) Unica
4 10 (5.08%) Alterian
4 10 (5.08%) Chordiant
4 10 (5.08%) Neolane
5 9 (4.57%) Oracle
6 8 (4.06%) Adobe
7 7 (3.55%) Facebook
8 4 (2.03%) Apple
9 2 (1.02%) Salesforce.com
10 1 (0.51%) BT
10 1 (0.51%) Sage
10 1 (0.51%) Dell
10 1 (0.51%) IBM
10 1 (0.51%) Omniture
10 1 (0.51%) Tableau
10 1 (0.51%) Eloqua
10 1 (0.51%) ExactTarget
City, London
Opus Recruitment Solutions Ltd
Salary: £55000 to £65000 per annum
Posted: 10 hours ago
London
ANSON MCCADE
Salary: From £45,000 to £55,000 per annum plus excellent benefits and extensiv
Posted: Yesterday
London
Progressive Recruitment
Salary: £35000 - £45000 per annum + competitive
Posted: 2 days ago
London
Spencer Knight Recruitment
Salary: Up to £40,000 per annum + excellent benefits
Posted: 2 days ago
City, London
Understanding Recruitment
Salary: £38000 - £40000 per annum + Execllent Benefits
Posted: 5 days ago
London
NFP Group Ltd
Salary: £30000 - £40000 per annum + Excellent Benefits
Posted: 14 days ago
London
Blue Town Online
Salary: £40k - 46k per year
Posted: 15 days ago
City of London
Churchill Frank
Posted: 17 days ago
London
Hays IT - Uk Posting account
Salary: £30000.00 - £60000.00 per annum
Posted: 18 days ago
London
Opus Recruitment Solutions Ltd
Salary: £35000 - £45000 per annum, Benefits: + Benefits
Posted: 21 days ago