The first table below looks at the demand for Direct Marketing skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 30 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the London region.

Location
3 months to
30 Jul 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 535 523 483
Rank change year-on-year
-12 -40
Permanent jobs citing Direct Marketing 116 78 151
As % of all permanent IT jobs located in London 0.24% 0.18% 0.29%
As % of the Processes & Methodologies category 0.29% 0.22% 0.37%
Number of salaries quoted 75 49 141
Average salary £42,500 £40,000 £47,500
Average salary % change year-on-year
+6.25% -15.78%
90% offered a salary of more than £29,600 £26,800 £32,500
10% offered a salary of more than £67,500 £69,500 £67,500
UK excluding London average salary £35,000 £38,750 £32,500
% change year-on-year
-9.67% +19.23%
Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
39741 36204 40945
As % of all permanent IT jobs located in London 82.59% 81.56% 79.65%
Number of salaries quoted 32971 29817 35421
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £36,000 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Direct Marketing
England

Direct Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in London

Direct Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the London region.

Direct Marketing Salary Trend in London

Direct Marketing
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Direct Marketing across the London region over the 3 months to 30 July 2014.

Direct Marketing Salary Histogram in London

Direct Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the London region over the 3 months to 30 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -7 17 £34,500 -13.75% 7
Southwark - 8 £48,750 -
Harrow - 8 £20,000 -
Worcester Park - 4 £25,000 -
Brentford -9 2 £45,000 -28.00%
Dagenham - 2 £45,000 -
Uxbridge - 1 £45,000 -
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in London

For the 6 months to 30 July 2014, IT jobs across the London region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 198 (100.00%) Marketing
2 81 (40.91%) Analytics
3 72 (36.36%) SQL
4 65 (32.83%) SAS
5 62 (31.31%) CRM
6 60 (30.30%) Degree
7 48 (24.24%) Finance
8 38 (19.19%) Statistics
9 32 (16.16%) SPSS
10 28 (14.14%) Mathematics
10 28 (14.14%) Advertising
11 27 (13.64%) Marketing Strategy
12 26 (13.13%) Customer Insight
13 24 (12.12%) B2B
14 23 (11.62%) Retail
14 23 (11.62%) Digital Marketing
15 21 (10.61%) Email Marketing
15 21 (10.61%) Data Analysis
15 21 (10.61%) Project Management
15 21 (10.61%) HTML
15 21 (10.61%) Propensity Modelling
16 20 (10.10%) Statistical Modelling
16 20 (10.10%) Web Analytics
17 19 (9.60%) Data Management
17 19 (9.60%) Social Media
17 19 (9.60%) CHAID
17 19 (9.60%) Customer Segmentation
17 19 (9.60%) Campaign Management
18 18 (9.09%) E-Commerce
18 18 (9.09%) Data Mining

Direct Marketing
Top Related IT Skills in London by Category

For the 6 months to 30 July 2014, IT jobs across the London region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 65 (32.83%) SAS
2 9 (4.55%) CMS
3 6 (3.03%) SharePoint
4 5 (2.53%) Drupal
4 5 (2.53%) WordPress
4 5 (2.53%) Joomla!
5 3 (1.52%) Node.js
Applications
1 32 (16.16%) SPSS
2 17 (8.59%) MS Excel
3 14 (7.07%) MS Office
4 5 (2.53%) FastStats
4 5 (2.53%) MS PowerPoint
5 3 (1.52%) Photoshop
6 2 (1.01%) OmniGraffle
6 2 (1.01%) Adobe Illustrator
6 2 (1.01%) InDesign
7 1 (0.51%) PowerPivot
Business Applications
1 16 (8.08%) Google Analytics
2 3 (1.52%) WebTrends
3 1 (0.51%) SalesLogix
Cloud Services
1 7 (3.54%) SaaS
Communications & Networking
1 14 (7.07%) Internet
2 11 (5.56%) SMS
3 6 (3.03%) Intranet
4 4 (2.02%) Broadband
5 2 (1.01%) Wireless
5 2 (1.01%) LAN
5 2 (1.01%) WAN
5 2 (1.01%) DNS
Database & Business Intelligence
1 18 (9.09%) Data Mining
2 15 (7.58%) Relational Database
3 13 (6.57%) QlikView
4 11 (5.56%) SQL Server
5 9 (4.55%) SQL Server Integration Services
6 8 (4.04%) SQL Server Reporting Services
7 6 (3.03%) Data Warehouse
8 5 (2.53%) OLAP
8 5 (2.53%) MS Access
8 5 (2.53%) SQL Server Analysis Services
8 5 (2.53%) Base SAS
8 5 (2.53%) Microsoft Analysis Services
8 5 (2.53%) Big Data
9 4 (2.02%) DTS
10 3 (1.52%) MySQL
10 3 (1.52%) SQL Server 2008
10 3 (1.52%) SAS Enterprise Miner
11 1 (0.51%) Xcelsius
Development Applications
1 4 (2.02%) Git (software)
2 2 (1.01%) Axure RP
2 2 (1.01%) Dreamweaver
3 1 (0.51%) Team Foundation Server
3 1 (0.51%) Subversion
General
1 198 (100.00%) Marketing
2 48 (24.24%) Finance
3 28 (14.14%) Advertising
4 23 (11.62%) Retail
5 17 (8.59%) Publishing
6 7 (3.54%) Telecoms
7 5 (2.53%) German Language
8 4 (2.02%) Banking
8 4 (2.02%) Pharmaceutical
9 3 (1.52%) Law
9 3 (1.52%) Games
10 2 (1.01%) Interactive Media
10 2 (1.01%) French Language
10 2 (1.01%) Online Betting
11 1 (0.51%) Multimedia
11 1 (0.51%) Legal
11 1 (0.51%) Electronics
11 1 (0.51%) Polish Language
Job Titles
1 107 (54.04%) Analyst
2 30 (15.15%) Data Analyst
2 30 (15.15%) Insight Analyst
3 26 (13.13%) Senior Analyst
4 16 (8.08%) SAS Analyst
4 16 (8.08%) Campaign Analyst
5 13 (6.57%) Senior SAS Analyst
5 13 (6.57%) Senior Insight Analyst
6 12 (6.06%) SAS Insight Analyst
6 12 (6.06%) Marketing Analyst
6 12 (6.06%) Consultant
7 10 (5.05%) Business Analyst
7 10 (5.05%) Developer
8 8 (4.04%) Senior Marketing Analyst
8 8 (4.04%) Junior
9 7 (3.54%) Systems Analyst
9 7 (3.54%) CRM Consultant
9 7 (3.54%) Designer
9 7 (3.54%) Marketing Executive
9 7 (3.54%) Marketing Manager
Libraries, Frameworks & Software Standards
1 21 (10.61%) HTML
2 11 (5.56%) CSS
3 7 (3.54%) XML
4 6 (3.03%) .NET
5 5 (2.53%) XHTML
6 4 (2.02%) RSS
6 4 (2.02%) ASP.NET
6 4 (2.02%) ATL
7 3 (1.52%) Flash
7 3 (1.52%) Web Services
7 3 (1.52%) jQuery
7 3 (1.52%) Ajax
7 3 (1.52%) HTML5
7 3 (1.52%) Backbone.js
8 2 (1.01%) CSS3
8 2 (1.01%) Velocity
8 2 (1.01%) XSD
9 1 (0.51%) ASP.NET MVC
9 1 (0.51%) WCF
9 1 (0.51%) FreeMarker
Miscellaneous
1 38 (19.19%) Statistics
2 28 (14.14%) Mathematics
3 19 (9.60%) Social Media
4 12 (6.06%) Economics
5 9 (4.55%) Management Information System
6 7 (3.54%) Data Extraction
7 6 (3.03%) Mobile App
8 5 (2.53%) PMI
8 5 (2.53%) Blog
8 5 (2.53%) Computer Science
9 3 (1.52%) Taxonomies
9 3 (1.52%) Enterprise Software
10 2 (1.01%) New Media
10 2 (1.01%) Spread Betting
10 2 (1.01%) Graphic Design
10 2 (1.01%) E-Learning
11 1 (0.51%) Visualisation
11 1 (0.51%) Copywriting
11 1 (0.51%) Digital Media
Operating Systems
1 16 (8.08%) Android
1 16 (8.08%) Apple iOS
2 12 (6.06%) Windows
3 8 (4.04%) UNIX
4 7 (3.54%) Linux
5 3 (1.52%) Windows Mobile
6 2 (1.01%) Windows 8
6 2 (1.01%) Windows 7
Processes & Methodologies
1 81 (40.91%) Analytics
2 62 (31.31%) CRM
3 27 (13.64%) Marketing Strategy
4 26 (13.13%) Customer Insight
5 24 (12.12%) B2B
6 23 (11.62%) Digital Marketing
7 21 (10.61%) Email Marketing
7 21 (10.61%) Data Analysis
7 21 (10.61%) Project Management
7 21 (10.61%) Propensity Modelling
8 20 (10.10%) Statistical Modelling
8 20 (10.10%) Web Analytics
9 19 (9.60%) Data Management
9 19 (9.60%) CHAID
9 19 (9.60%) Customer Segmentation
9 19 (9.60%) Campaign Management
10 18 (9.09%) E-Commerce
10 18 (9.09%) Online Marketing
11 14 (7.07%) Multivariate Testing
11 14 (7.07%) Stakeholder Engagement
Programming Languages
1 72 (36.36%) SQL
2 13 (6.57%) PHP
3 9 (4.55%) JavaScript
4 6 (3.03%) T-SQL
5 5 (2.53%) R
6 3 (1.52%) VBA
6 3 (1.52%) C
7 2 (1.01%) Java
7 2 (1.01%) Perl
8 1 (0.51%) C#
Qualifications
1 60 (30.30%) Degree
2 5 (2.53%) PMI Certification
3 2 (1.01%) PMP
3 2 (1.01%) ISEB
Quality Assurance & Compliance
1 3 (1.52%) Data Quality
2 2 (1.01%) QA
Vendors
1 17 (8.59%) Google
2 16 (8.08%) Unica
3 13 (6.57%) Microsoft
4 11 (5.56%) Chordiant
4 11 (5.56%) Alterian
4 11 (5.56%) Neolane
5 7 (3.54%) Oracle
5 7 (3.54%) Adobe
6 6 (3.03%) Salesforce.com
7 5 (2.53%) Facebook
8 4 (2.02%) Omniture
9 3 (1.52%) Coremetrics
10 2 (1.01%) Apple
11 1 (0.51%) Dell
11 1 (0.51%) Sage
11 1 (0.51%) Mapinfo
11 1 (0.51%) IBM
11 1 (0.51%) BT
11 1 (0.51%) Tableau
Central London / West End
Vantage Recruitment Solutions Ltd
Salary: £45,000 per annum
Posted: 2 days ago
City, London
Uniting Ambition
Posted: 4 days ago
City, London
Greywood Associates Limited
Salary: £40000 - £50000 per annum + exc commission structure + bens
Posted: 5 days ago
London
Spencer Knight Recruitment
Salary: From £25,000 to £35,000 per annum (dep on exp) + Excellent Benefits
Posted: 6 days ago
City, London
Propel London Ltd
Posted: 6 days ago
City, London
Red Sofa London
Salary: £40000 - £45000 per annum
Posted: 6 days ago
London
Uniting Ambition
Salary: £40k - 50k per year
Posted: 6 days ago
London
Progressive Recruitment
Salary: £40000 - £45000 per annum + competitive
Posted: 12 days ago
City of London
Churchill Frank
Salary: £35000 - £40000 per annum + benefits
Posted: 15 days ago
London
Progressive Recruitment
Salary: £40000 - £47000 per annum + benefits
Posted: 26 days ago
London
JM Digital
Posted: 27 days ago
London
JM Digital
Posted: 27 days ago
Chiswick
Blue Town Online
Salary: £40k - 45k per year
Posted: 27 days ago
City of London
Churchill Frank
Posted: 27 days ago