The table below looks at the statistics for the Marketing Analyst role in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analyst in their job title over the 3 months to 20 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Nov 2014
Same period 2013 Same period 2012
Marketing Analyst
Rank 592 607 587
Rank change year-on-year
+15 -20
Permanent jobs requiring a Marketing Analyst 38 24 25
As % of all permanent IT jobs located in London 0.084% 0.053% 0.054%
As % of the Job Titles category 0.089% 0.056% 0.057%
Number of salaries quoted 31 18 25
Average salary £45,000 £38,750 £40,000
Average salary % change year-on-year
+16.12% -3.12%
90% offered a salary of more than £25,500 £32,500 £31,000
10% offered a salary of more than £50,000 £53,250 £52,000
UK excluding London average salary £33,375 £35,000 £37,500
% change year-on-year
-4.64% -6.66%
Marketing Analyst
England

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised in the London region. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
London
Permanent IT job ads with a match in the
Job Titles category
42493 42613 43920
As % of all permanent IT jobs located in London 93.80% 93.98% 94.31%
Number of salaries quoted 36094 35527 37814
Average salary £52,500 £52,500 £50,000
Average salary % change year-on-year
- +5.00%
90% offered a salary of more than £32,500 £32,500 £32,000
10% offered a salary of more than £75,000 £75,000 £78,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Marketing Analyst
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analyst in the job title across the London region as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in London

Marketing Analyst
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst across the London region.

Marketing Analyst Salary Trend in London

Marketing Analyst
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Marketing Analyst across the London region over the 3 months to 20 November 2014.

Marketing Analyst Salary Histogram in London

Marketing Analyst
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analyst within the London region over the 3 months to 20 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +17 10 £39,000 -25.71%
Chiswick - 3 £55,000 -
Romford - 1 £45,000 -
Wimbledon - 1 £22,500 -
Marketing Analyst
England

Marketing Analyst
Top 30 Related IT Skills in London

For the 6 months to 20 November 2014, IT jobs across the London region that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title.

1 65 (100.00%) Marketing
2 41 (63.08%) SQL
3 36 (55.38%) Analytics
4 24 (36.92%) SAS
5 20 (30.77%) Analytical Skills
6 18 (27.69%) Degree
6 18 (27.69%) Digital Marketing
7 17 (26.15%) Advertising
7 17 (26.15%) CRM
8 16 (24.62%) MS Excel
8 16 (24.62%) Email Marketing
8 16 (24.62%) Direct Marketing
9 15 (23.08%) Finance
10 14 (21.54%) SPSS
11 13 (20.00%) Microsoft
11 13 (20.00%) Data Analysis
11 13 (20.00%) Online Marketing
12 12 (18.46%) Tableau
12 12 (18.46%) Relational Database
13 11 (16.92%) Economics
13 11 (16.92%) Statistics
13 11 (16.92%) Oracle
14 10 (15.38%) SQL Server
14 10 (15.38%) Google
15 9 (13.85%) Omniture
15 9 (13.85%) Hadoop
15 9 (13.85%) Google Analytics
15 9 (13.85%) Data Mining
16 8 (12.31%) Project Management
16 8 (12.31%) VBA

Marketing Analyst
Top Related IT Skills in London by Category

For the 6 months to 20 November 2014, IT jobs across the London region that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 24 (36.92%) SAS
2 3 (4.62%) CMS
3 1 (1.54%) Oracle Coherence
Applications
1 16 (24.62%) MS Excel
2 14 (21.54%) SPSS
3 8 (12.31%) MS PowerPoint
4 5 (7.69%) FastStats
5 2 (3.08%) PowerPivot
5 2 (3.08%) Spreadsheet
Business Applications
1 9 (13.85%) Google Analytics
Cloud Services
1 1 (1.54%) Responsys
Database & Business Intelligence
1 12 (18.46%) Relational Database
2 10 (15.38%) SQL Server
3 9 (13.85%) Data Mining
3 9 (13.85%) Hadoop
4 5 (7.69%) QlikView
4 5 (7.69%) Base SAS
4 5 (7.69%) DB2
5 4 (6.15%) SQL Server Reporting Services
5 4 (6.15%) SQL Server Integration Services
5 4 (6.15%) SQL Server 2008
6 3 (4.62%) SQL Server 2012
6 3 (4.62%) Essbase
7 2 (3.08%) MS Access
7 2 (3.08%) MySQL
8 1 (1.54%) Data Warehouse
8 1 (1.54%) Crystal Reports
Development Applications
1 5 (7.69%) ProC
General
1 65 (100.00%) Marketing
2 17 (26.15%) Advertising
3 15 (23.08%) Finance
4 7 (10.77%) Publishing
5 5 (7.69%) Retail
6 4 (6.15%) Games
7 2 (3.08%) Banking
7 2 (3.08%) iGaming
8 1 (1.54%) Pharmaceutical
8 1 (1.54%) Private Banking
8 1 (1.54%) Legal
Libraries, Frameworks & Software Standards
1 3 (4.62%) HTML
2 2 (3.08%) CSS
2 2 (3.08%) jQuery
2 2 (3.08%) Regular Expression
Miscellaneous
1 20 (30.77%) Analytical Skills
2 11 (16.92%) Economics
2 11 (16.92%) Statistics
3 8 (12.31%) Mathematics
4 6 (9.23%) Social Media
5 2 (3.08%) Mobile App
6 1 (1.54%) Algorithms
6 1 (1.54%) FMCG
6 1 (1.54%) Visualisation
6 1 (1.54%) Tandem
Processes & Methodologies
1 36 (55.38%) Analytics
2 18 (27.69%) Digital Marketing
3 17 (26.15%) CRM
4 16 (24.62%) Direct Marketing
4 16 (24.62%) Email Marketing
5 13 (20.00%) Online Marketing
5 13 (20.00%) Data Analysis
6 8 (12.31%) Project Management
7 7 (10.77%) E-Commerce
7 7 (10.77%) Multivariate Testing
7 7 (10.77%) Marketing Analytics
8 6 (9.23%) Business Analytics
8 6 (9.23%) Campaign Management
8 6 (9.23%) Business Intelligence
8 6 (9.23%) Business Analysis
9 5 (7.69%) Logistic Regression
9 5 (7.69%) Quantitative Analysis
10 4 (6.15%) Stakeholder Management
10 4 (6.15%) Customer Insight
11 3 (4.62%) Statistical Modelling
Programming Languages
1 41 (63.08%) SQL
2 8 (12.31%) VBA
3 7 (10.77%) R
4 5 (7.69%) PROC SQL
5 4 (6.15%) T-SQL
5 4 (6.15%) JavaScript
6 3 (4.62%) Python
7 2 (3.08%) PHP
Qualifications
1 18 (27.69%) Degree
2 1 (1.54%) MBA
Quality Assurance & Compliance
1 2 (3.08%) QA
Vendors
1 13 (20.00%) Microsoft
2 12 (18.46%) Tableau
3 11 (16.92%) Oracle
4 10 (15.38%) Google
5 9 (13.85%) Omniture
6 7 (10.77%) Salesforce.com
7 5 (7.69%) Business Objects
8 4 (6.15%) Facebook
8 4 (6.15%) Marketo
9 3 (4.62%) Twitter
9 3 (4.62%) Pardot
9 3 (4.62%) ExactTarget
9 3 (4.62%) ClickTale
9 3 (4.62%) HP
9 3 (4.62%) EPiServer
10 2 (3.08%) Eloqua
10 2 (3.08%) Unica
11 1 (1.54%) Aprimo
11 1 (1.54%) Maxymiser
11 1 (1.54%) MicroStrategy
London
Scott-Merrick LLP
Posted: 3 days ago