The table below looks at the statistics for the Marketing Analyst role in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analyst in their job title over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Marketing Analyst
Rank 602 604 573
Rank change year-on-year
+2 -31
Permanent jobs requiring a Marketing Analyst 31 49 30
As % of all permanent IT jobs located in London 0.070% 0.10% 0.068%
As % of the Job Titles category 0.075% 0.11% 0.073%
Number of salaries quoted 31 36 23
Average salary £32,500 £35,000 £45,000
Average salary % change year-on-year
-7.14% -22.22%
90% offered a salary of more than £31,500 £29,250 £35,000
10% offered a salary of more than £45,000 £48,750 £47,500
UK excluding London average salary £45,000 £42,000 £38,750
% change year-on-year
+7.14% +8.38%
Marketing Analyst
England

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised in the London region. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
London
Permanent IT job ads with a match in the
Job Titles category
41608 45886 41320
As % of all permanent IT jobs located in London 93.35% 93.66% 93.69%
Number of salaries quoted 35298 38585 34779
Average salary £55,000 £52,500 £52,500
Average salary % change year-on-year
+4.76% -
90% offered a salary of more than £32,500 £32,000 £32,500
10% offered a salary of more than £80,000 £77,500 £77,500
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Marketing Analyst
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analyst in the job title across the London region as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in London

Marketing Analyst
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst across the London region.

Marketing Analyst Salary Trend in London

Marketing Analyst
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Marketing Analyst across the London region over the 3 months to 3 July 2015.

Marketing Analyst Salary Histogram in London

Marketing Analyst
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analyst within the London region over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +35 13 £32,500 +6.55% 1
Feltham - 3 £37,500 -
Romford - 1 £44,000 -
Marketing Analyst
England

Marketing Analyst
Top 30 Related IT Skills in London

For the 6 months to 3 July 2015, IT jobs across the London region that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title.

1 60 (100.00%) Marketing
2 39 (65.00%) SQL
3 29 (48.33%) Analytics
4 25 (41.67%) Analytical Skills
5 24 (40.00%) CRM
6 21 (35.00%) Digital Marketing
7 18 (30.00%) Direct Marketing
8 15 (25.00%) FastStats
9 14 (23.33%) Google Analytics
9 14 (23.33%) Google
9 14 (23.33%) SAS
10 13 (21.67%) Degree
11 11 (18.33%) Advertising
12 10 (16.67%) SPSS
12 10 (16.67%) Statistics
13 8 (13.33%) Customer Insight
13 8 (13.33%) MS Excel
13 8 (13.33%) Data Analysis
14 7 (11.67%) Pay per click
14 7 (11.67%) Microsoft
14 7 (11.67%) SEO
14 7 (11.67%) Finance
15 6 (10.00%) Telecoms
15 6 (10.00%) Web Analytics
15 6 (10.00%) R
15 6 (10.00%) Campaign Analysis
16 5 (8.33%) Marketing Analytics
16 5 (8.33%) Online Marketing
16 5 (8.33%) Adobe Analytics
16 5 (8.33%) Omniture

Marketing Analyst
Top Related IT Skills in London by Category

For the 6 months to 3 July 2015, IT jobs across the London region that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 14 (23.33%) SAS
Applications
1 15 (25.00%) FastStats
2 10 (16.67%) SPSS
3 8 (13.33%) MS Excel
4 2 (3.33%) MS PowerPoint
Business Applications
1 4 (6.67%) WebTrends
Cloud Services
1 14 (23.33%) Google Analytics
2 5 (8.33%) Adobe Analytics
Database & Business Intelligence
1 5 (8.33%) Data Mining
2 4 (6.67%) MS Access
2 4 (6.67%) Relational Database
3 3 (5.00%) SQL Server
3 3 (5.00%) SQL Server Reporting Services
3 3 (5.00%) SQL Server Integration Services
4 2 (3.33%) QlikView
5 1 (1.67%) Base SAS
5 1 (1.67%) SAS Enterprise Guide
5 1 (1.67%) SQL Server 2008
5 1 (1.67%) MongoDB
5 1 (1.67%) Big Data
5 1 (1.67%) SQL Server 2012
5 1 (1.67%) Amazon Redshift
5 1 (1.67%) Spotfire
5 1 (1.67%) MySQL
5 1 (1.67%) Data Warehouse
General
1 60 (100.00%) Marketing
2 11 (18.33%) Advertising
3 7 (11.67%) Finance
4 6 (10.00%) Telecoms
5 4 (6.67%) Publishing
6 1 (1.67%) Banking
6 1 (1.67%) Retail
6 1 (1.67%) Legal
Libraries, Frameworks & Software Standards
1 4 (6.67%) HTML
1 4 (6.67%) CSS
Miscellaneous
1 25 (41.67%) Analytical Skills
2 10 (16.67%) Statistics
3 5 (8.33%) Mathematics
4 4 (6.67%) Digital Media
5 3 (5.00%) New Media
5 3 (5.00%) Economics
6 2 (3.33%) Visualisation
6 2 (3.33%) Social Media
6 2 (3.33%) Physics
6 2 (3.33%) User Experience
7 1 (1.67%) Computer Science
7 1 (1.67%) Neural Network
Processes & Methodologies
1 29 (48.33%) Analytics
2 24 (40.00%) CRM
3 21 (35.00%) Digital Marketing
4 18 (30.00%) Direct Marketing
5 8 (13.33%) Data Analysis
5 8 (13.33%) Customer Insight
6 7 (11.67%) Pay per click
6 7 (11.67%) SEO
7 6 (10.00%) Web Analytics
7 6 (10.00%) Campaign Analysis
8 5 (8.33%) Data Management
8 5 (8.33%) Stakeholder Management
8 5 (8.33%) E-Commerce
8 5 (8.33%) Business Intelligence
8 5 (8.33%) CHAID
8 5 (8.33%) Marketing Analytics
8 5 (8.33%) Online Marketing
9 4 (6.67%) Logistic Regression
9 4 (6.67%) Multivariate Testing
9 4 (6.67%) Project Management
Programming Languages
1 39 (65.00%) SQL
2 6 (10.00%) R
3 4 (6.67%) JavaScript
4 3 (5.00%) MATLAB
5 2 (3.33%) VB
6 1 (1.67%) VBA
6 1 (1.67%) T-SQL
6 1 (1.67%) SAS Macro
Qualifications
1 13 (21.67%) Degree
2 1 (1.67%) Postgraduate
Quality Assurance & Compliance
1 2 (3.33%) QA
Vendors
1 14 (23.33%) Google
2 7 (11.67%) Microsoft
3 5 (8.33%) Omniture
3 5 (8.33%) Coremetrics
4 4 (6.67%) Facebook
4 4 (6.67%) Twitter
4 4 (6.67%) DoubleClick
5 3 (5.00%) Cisco
5 3 (5.00%) Tableau
5 3 (5.00%) Alterian
6 2 (3.33%) Salesforce.com
6 2 (3.33%) Adobe
7 1 (1.67%) MicroStrategy
7 1 (1.67%) Oracle
7 1 (1.67%) SAP
7 1 (1.67%) Pardot
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