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The table below looks at the demand for Pay per click (PPC) skills within the London region with a comparison to our Processes & Methodologies category. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 13 October 2008 with a comparison to the same period last year.
 Pay per click (PPC) |
| 3 months to
13 Oct 2008 | Same period last year |
| Rank | 432 | 512 |
| Rank change on same period last year |  +80 |
| Matching permanent IT job ads | 174 | 202 |
| As % of all UK permanent IT job ads sampled | 0.101 % | 0.087 % |
| As % of the category below | 0.403 % | 0.344 % |
| Salaries quoted | 164 | 192 |
| Average minimum salary | £33,750 | £31,016 |
| Average salary | £36,902 | £35,258 |
| % change on same period last year | +4.66 % |
| Average maximum salary | £40,055 | £39,500 |
| UK excluding London average salary | £29,099 | £31,209 |
| % change on same period last year | -6.76 % |
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| Matching permanent IT job ads | 43172 | 58658 |
| As % of all UK permanent IT job ads sampled | 25.07 % | 25.24 % |
| Salaries quoted | 36025 | 46126 |
| Average minimum salary | £49,000 | £49,728 |
| Average salary | £53,595 | £54,396 |
| % change on same period last year | -1.47 % |
| Average maximum salary | £58,190 | £59,065 |
| UK excluding London average salary | £42,657 | £44,229 |
| % change on same period last year | -3.55 % |
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Pay per click
Demand TrendThe chart provides a 3-month moving total beginning in 2004 of permanent IT jobs citing Pay per click across the London region as a proportion of the total demand within the Processes & Methodologies category.
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