The table below looks at the statistics for Pay per click skills in IT jobs advertised for the London region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 26 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
26 Sep 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 518 524 409
Rank change year-on-year
+6 -115
Permanent jobs citing Pay per click 99 136 293
As % of all permanent IT jobs located in London 0.26% 0.31% 0.64%
As % of the Processes & Methodologies category 0.29% 0.35% 0.74%
Number of salaries quoted 91 78 110
Median salary £30,500 £35,000 £35,000
Median salary % change year-on-year
-12.85% -
90% offered a salary of more than £23,500 £27,350 £27,400
10% offered a salary of more than £52,500 £46,500 £54,500
UK excluding London median salary £32,500 £26,250 £28,500
% change year-on-year
+23.80% -7.89%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
34386 38491 39791
As % of all permanent IT jobs located in London 89.81% 88.26% 86.77%
Number of salaries quoted 29727 32488 32747
Median salary £60,000 £58,000 £55,000
Median salary % change year-on-year
+3.44% +5.45%
90% offered a salary of more than £40,000 £38,000 £37,500
10% offered a salary of more than £85,000 £80,000 £82,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend in London

The demand trend of job ads across the London region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in London

Pay per click
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the London region.

Pay per click Salary Trend in London

Pay per click
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Pay per click across the London region over the 3 months to 26 September 2016.

Pay per click Salary Histogram in London

Pay per click
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the London region over the 3 months to 26 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +29 6 £30,000 -6.25% 2
Westminster - 5 £23,000 -
Croydon - 2 £32,500 -
Pay per click
England

Pay per click
Top 30 Related IT Skills in London

For the 6 months to 26 September 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Pay per click.

1 172 (90.53%) Marketing
2 125 (65.79%) Digital Marketing
3 97 (51.05%) SEO
4 72 (37.89%) Analytics
5 59 (31.05%) Analytical Skills
5 59 (31.05%) Google
6 52 (27.37%) Google Analytics
7 50 (26.32%) Advertising
8 46 (24.21%) Social Media
8 46 (24.21%) E-Commerce
9 33 (17.37%) French Language
10 29 (15.26%) CRM
11 26 (13.68%) Microsoft
11 26 (13.68%) Retail
11 26 (13.68%) Italian Language
11 26 (13.68%) Spanish Language
12 25 (13.16%) Email Marketing
12 25 (13.16%) AdWords
13 24 (12.63%) B2C
14 23 (12.11%) MS Excel
14 23 (12.11%) MS Office
15 21 (11.05%) Games
15 21 (11.05%) Degree
16 20 (10.53%) Internet
17 19 (10.00%) German Language
17 19 (10.00%) Dutch Language
18 18 (9.47%) Online Marketing
19 17 (8.95%) Facebook
20 16 (8.42%) Internet Marketing
21 15 (7.89%) CMS

Pay per click
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (7.89%) CMS
2 1 (0.53%) WordPress
Applications
1 23 (12.11%) MS Excel
1 23 (12.11%) MS Office
2 8 (4.21%) MS PowerPoint
3 3 (1.58%) Photoshop
4 1 (0.53%) Adobe Creative Suite
Business Applications
1 2 (1.05%) WebTrends
2 1 (0.53%) Salesforce.com CRM
2 1 (0.53%) SAP Oil and Gas
Cloud Services
1 52 (27.37%) Google Analytics
2 25 (13.16%) AdWords
3 10 (5.26%) SaaS
4 3 (1.58%) Adobe Analytics
4 3 (1.58%) Google Tag Manager
5 2 (1.05%) MailChimp
Communications & Networking
1 20 (10.53%) Internet
2 1 (0.53%) Broadband
2 1 (0.53%) SMS
Database & Business Intelligence
1 11 (5.79%) Mixpanel
2 3 (1.58%) Data Warehouse
Development Applications
1 8 (4.21%) Visual Website Optimizer
2 3 (1.58%) Git (software)
General
1 172 (90.53%) Marketing
2 50 (26.32%) Advertising
3 33 (17.37%) French Language
4 26 (13.68%) Italian Language
4 26 (13.68%) Retail
4 26 (13.68%) Spanish Language
5 21 (11.05%) Games
6 19 (10.00%) Dutch Language
6 19 (10.00%) German Language
7 14 (7.37%) Arabic Language
7 14 (7.37%) Danish Language
7 14 (7.37%) Finnish Language
7 14 (7.37%) Swedish Language
8 11 (5.79%) Finance
9 7 (3.68%) Banking
10 6 (3.16%) Telecoms
11 4 (2.11%) Online Betting
12 3 (1.58%) Manufacturing
13 2 (1.05%) iGaming
14 1 (0.53%) Brand Awareness
Job Titles
1 49 (25.79%) PPC Manager
2 40 (21.05%) Account Manager
3 34 (17.89%) PPC Account Manager
4 27 (14.21%) PPC Executive
5 21 (11.05%) Marketing Manager
5 21 (11.05%) SEO Manager
6 18 (9.47%) Ad Trafficker
6 18 (9.47%) Digital Marketing Manager
6 18 (9.47%) Trafficker
7 13 (6.84%) Account Executive
7 13 (6.84%) Sales Manager
8 12 (6.32%) SEO Account Manager
9 11 (5.79%) Digital Executive
9 11 (5.79%) Traffic Manager
10 10 (5.26%) Marketing Executive
11 9 (4.74%) Digital Marketing Executive
12 8 (4.21%) Senior Manager
12 8 (4.21%) Web Manager
13 7 (3.68%) Development Manager
13 7 (3.68%) Project Manager
Libraries, Frameworks & Software Standards
1 8 (4.21%) HTML
2 6 (3.16%) CSS
3 3 (1.58%) AngularJS
3 3 (1.58%) jQuery
3 3 (1.58%) LAMP
3 3 (1.58%) Node.js
4 2 (1.05%) HTML5
4 2 (1.05%) Twitter Bootstrap
4 2 (1.05%) XHTML
Miscellaneous
1 59 (31.05%) Analytical Skills
2 46 (24.21%) Social Media
3 9 (4.74%) Digital Media
4 8 (4.21%) User Experience
5 7 (3.68%) Computer Science
6 5 (2.63%) Online Gambling
7 3 (1.58%) Data Extraction
7 3 (1.58%) Data Structures
7 3 (1.58%) Fintech
7 3 (1.58%) Mathematics
8 2 (1.05%) Blog
9 1 (0.53%) Mobile App
9 1 (0.53%) New Media
9 1 (0.53%) PMI
9 1 (0.53%) Social Network
Operating Systems
1 3 (1.58%) Linux
2 1 (0.53%) Android
2 1 (0.53%) Apple iOS
Processes & Methodologies
1 125 (65.79%) Digital Marketing
2 97 (51.05%) SEO
3 72 (37.89%) Analytics
4 46 (24.21%) E-Commerce
5 29 (15.26%) CRM
6 25 (13.16%) Email Marketing
7 24 (12.63%) B2C
8 18 (9.47%) Online Marketing
9 16 (8.42%) Internet Marketing
10 14 (7.37%) Web Analytics
11 13 (6.84%) B2B
12 12 (6.32%) Marketing Strategy
12 12 (6.32%) Project Management
13 11 (5.79%) Content Management
14 10 (5.26%) Competitor Analysis
15 9 (4.74%) Business Development
15 9 (4.74%) Customer Engagement
16 8 (4.21%) Affiliate Marketing
16 8 (4.21%) Campaign Management
17 7 (3.68%) Marketing Automation
Programming Languages
1 8 (4.21%) JavaScript
1 8 (4.21%) PHP
2 4 (2.11%) SQL
Qualifications
1 21 (11.05%) Degree
2 2 (1.05%) MBA
3 1 (0.53%) MOS
3 1 (0.53%) PMI Certification
Quality Assurance & Compliance
1 1 (0.53%) Actionable Recommendations
Vendors
1 59 (31.05%) Google
2 26 (13.68%) Microsoft
3 17 (8.95%) Facebook
4 11 (5.79%) Optimizely
5 10 (5.26%) Kenshoo
6 8 (4.21%) Adobe
6 8 (4.21%) DoubleClick
6 8 (4.21%) Marin
7 5 (2.63%) EPiServer
7 5 (2.63%) Salesforce.com
8 4 (2.11%) Omniture
8 4 (2.11%) Pardot
8 4 (2.11%) Yahoo!
9 3 (1.58%) Crazy Egg
9 3 (1.58%) IgnitionOne
9 3 (1.58%) Twitter
10 2 (1.05%) Sitecore
11 1 (0.53%) Coremetrics
11 1 (0.53%) Marketo
11 1 (0.53%) SAP
London
Salt
Salary: £80000.00 - £90000.00 per annum
Posted: 6 hours ago
South West London
Wholegrain Digital
Salary: From £27,000 to £38,000 per annum
Posted: 2 days ago
London
Preferred Choice
Salary: £28000 - £37000 per annum
Posted: 5 days ago
London
Mason Frank International
Posted: 3 days ago
London
Open Select Recruitment
Salary: £45000 - £55000 per annum + bonus
Posted: 11 hours ago
London
Salt
Salary: £40000.00 - £50000.00 per annum + car allowance
Posted: 4 days ago
Central London / West End
JWResource
Salary: From £45,000 to £55,000 per annum plus excellent benefits
Posted: 4 days ago
South West London
onezeero.
Salary: £30000 - £35000 per annum + Pension, Healthcare etc
Posted: 4 days ago
Central London / West End
Gamesys
Posted: 3 days ago
London
Explore Recruitment Solutions
Salary: £35000 per annum
Posted: 4 days ago
London
Verticality Ltd
Salary: £45000 - £50000 per annum, Benefits Full benefits
Posted: 5 days ago
City, London
Explore Recruitment Solutions
Salary: £35000 - £38000 per annum
Posted: 4 days ago
London
Premier Media
Salary: £225 - £265 per annum
Posted: 7 days ago
London
People Source Consulting
Salary: £70000 - £90000 per annum + equity
Posted: 10 days ago
City, London
London School of Business and Finance
Salary: £55,000 per annum
Posted: 11 days ago