The table below looks at the statistics for Pay per click skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 20 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Oct 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 362 411 479
Rank change year-on-year
+49 +68
Permanent jobs citing Pay per click 296 228 157
As % of all permanent IT jobs located in London 0.65% 0.50% 0.32%
As % of the Processes & Methodologies category 0.78% 0.60% 0.39%
Number of salaries quoted 130 138 138
Average salary £38,000 £39,250 £35,500
Average salary % change year-on-year
-3.18% +10.56%
90% offered a salary of more than £27,400 £24,000 £27,550
10% offered a salary of more than £54,800 £53,250 £60,000
UK excluding London average salary £31,000 £30,000 £30,000
% change year-on-year
+3.33% -
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
37807 37819 39832
As % of all permanent IT jobs located in London 83.31% 83.53% 81.33%
Number of salaries quoted 31342 31515 33955
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,000 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Pay per click
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the London region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in London

Pay per click
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the London region.

Pay per click Salary Trend in London

Pay per click
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Pay per click across the London region over the 3 months to 20 October 2014.

Pay per click Salary Histogram in London

Pay per click
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the London region over the 3 months to 20 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +45 74 £40,000 -5.88% 5
Kingston Upon Thames - 4 - -
Hammersmith - 1 £32,500 -
Beckenham - 1 £33,000 -
Enfield - 1 £32,500 -
Pay per click
England

Pay per click
Top 30 Related IT Skills in London

For the 6 months to 20 October 2014, IT jobs across the London region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 498 (91.04%) Marketing
2 302 (55.21%) SEO
3 267 (48.81%) Digital Marketing
4 262 (47.90%) Analytical Skills
5 239 (43.69%) Analytics
6 222 (40.59%) Advertising
7 213 (38.94%) Google
8 174 (31.81%) Social Media
9 145 (26.51%) Google Analytics
9 145 (26.51%) E-Commerce
10 136 (24.86%) Degree
11 107 (19.56%) Online Marketing
12 90 (16.45%) Web Analytics
13 89 (16.27%) Retail
14 78 (14.26%) Facebook
15 70 (12.80%) HTML
16 62 (11.33%) Finance
17 54 (9.87%) MS Excel
17 54 (9.87%) Mathematics
18 48 (8.78%) CRM
19 43 (7.86%) CSS
19 43 (7.86%) Twitter
20 42 (7.68%) Performance Analysis
21 39 (7.13%) Statistics
21 39 (7.13%) Email Marketing
21 39 (7.13%) User Experience
22 38 (6.95%) CMS
22 38 (6.95%) MS PowerPoint
23 36 (6.58%) DoubleClick
23 36 (6.58%) Microsoft

Pay per click
Top Related IT Skills in London by Category

For the 6 months to 20 October 2014, IT jobs across the London region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 38 (6.95%) CMS
2 14 (2.56%) Umbraco
3 9 (1.65%) WordPress
4 7 (1.28%) Drupal
5 5 (0.91%) Joomla!
6 2 (0.37%) SharePoint
6 2 (0.37%) Sitecore CMS
Applications
1 54 (9.87%) MS Excel
2 38 (6.95%) MS PowerPoint
3 32 (5.85%) MS Office
4 18 (3.29%) Photoshop
5 3 (0.55%) Adobe Illustrator
6 2 (0.37%) OmniGraffle
7 1 (0.18%) InDesign
Business Applications
1 145 (26.51%) Google Analytics
2 30 (5.48%) WebTrends
3 14 (2.56%) SiteCatalyst
4 6 (1.10%) Magento
5 1 (0.18%) Oracle CRM
Cloud Services
1 6 (1.10%) Responsys
2 3 (0.55%) SaaS
3 1 (0.18%) IaaS
Communications & Networking
1 13 (2.38%) Internet
2 5 (0.91%) Intranet
3 4 (0.73%) SMS
4 2 (0.37%) PPP
5 1 (0.18%) DNS
Database & Business Intelligence
1 17 (3.11%) SQL Server
2 10 (1.83%) MySQL
3 4 (0.73%) Cognos Impromptu
4 3 (0.55%) Crystal Reports
5 2 (0.37%) Data Mining
6 1 (0.18%) Big Data
Development Applications
1 15 (2.74%) Git (software)
2 7 (1.28%) JIRA
3 2 (0.37%) Balsamiq Mockups
3 2 (0.37%) Axure RP
4 1 (0.18%) Dreamweaver
General
1 498 (91.04%) Marketing
2 222 (40.59%) Advertising
3 89 (16.27%) Retail
4 62 (11.33%) Finance
5 26 (4.75%) Law
6 17 (3.11%) Publishing
7 14 (2.56%) Italian Language
8 13 (2.38%) German Language
9 12 (2.19%) Russian Language
10 10 (1.83%) Spanish Language
10 10 (1.83%) Automotive
11 8 (1.46%) French Language
12 7 (1.28%) Multimedia
12 7 (1.28%) Games
13 5 (0.91%) Aerospace
13 5 (0.91%) Billing
14 4 (0.73%) Korean Language
15 3 (0.55%) Banking
16 2 (0.37%) Pharmaceutical
17 1 (0.18%) Arabic Language
Job Titles
1 211 (38.57%) PPC Specialist
1 211 (38.57%) PPC Manager
1 211 (38.57%) PPC Analyst
1 211 (38.57%) PPC Executive
2 75 (13.71%) Marketing Manager
3 45 (8.23%) Account Manager
4 38 (6.95%) Analyst
5 31 (5.67%) Digital Marketing Manager
6 30 (5.48%) Search Manager
6 30 (5.48%) E-Commerce Manager
7 23 (4.20%) Online Marketing Manager
8 21 (3.84%) SEO Manager
9 20 (3.66%) Senior Manager
10 19 (3.47%) Account Executive
11 18 (3.29%) Marketing Executive
11 18 (3.29%) Developer
12 14 (2.56%) Graduate
12 14 (2.56%) Web Manager
13 13 (2.38%) Web Analytics Manager
14 12 (2.19%) Consultant
Libraries, Frameworks & Software Standards
1 70 (12.80%) HTML
2 43 (7.86%) CSS
3 22 (4.02%) .NET
4 19 (3.47%) ASP.NET
5 14 (2.56%) Flash
5 14 (2.56%) ASP.NET MVC
5 14 (2.56%) Razor View Engine
6 10 (1.83%) ATL
7 8 (1.46%) jQuery
8 7 (1.28%) GWT
8 7 (1.28%) XHTML
9 3 (0.55%) HTML5
9 3 (0.55%) CSS3
9 3 (0.55%) XML
10 2 (0.37%) Velocity
11 1 (0.18%) CodeIgniter
11 1 (0.18%) CakePHP
11 1 (0.18%) Laravel
11 1 (0.18%) LAMP
11 1 (0.18%) Ajax
Miscellaneous
1 262 (47.90%) Analytical Skills
2 174 (31.81%) Social Media
3 54 (9.87%) Mathematics
4 39 (7.13%) Statistics
4 39 (7.13%) User Experience
5 32 (5.85%) Digital Media
6 22 (4.02%) Copywriting
7 21 (3.84%) Economics
7 21 (3.84%) Performance Metrics
8 14 (2.56%) Mobile App
9 13 (2.38%) New Media
10 10 (1.83%) Blog
11 7 (1.28%) FMCG
12 5 (0.91%) Computer Science
12 5 (0.91%) Data Protection Act
13 4 (0.73%) Social Network
13 4 (0.73%) Graphic Design
14 1 (0.18%) Video Editing
14 1 (0.18%) DTV
14 1 (0.18%) Online Games
Operating Systems
1 1 (0.18%) Linux
1 1 (0.18%) Apple iOS
Processes & Methodologies
1 302 (55.21%) SEO
2 267 (48.81%) Digital Marketing
3 239 (43.69%) Analytics
4 145 (26.51%) E-Commerce
5 107 (19.56%) Online Marketing
6 90 (16.45%) Web Analytics
7 48 (8.78%) CRM
8 42 (7.68%) Performance Analysis
9 39 (7.13%) Email Marketing
10 33 (6.03%) Search Engine Marketing
11 32 (5.85%) Data Analysis
11 32 (5.85%) Marketing Strategy
12 30 (5.48%) Campaign Management
13 28 (5.12%) Project Management
14 23 (4.20%) Display Advertising
15 22 (4.02%) Web Development
15 22 (4.02%) Social Media Marketing
15 22 (4.02%) Market Research
16 21 (3.84%) Competitor Analysis
16 21 (3.84%) B2C
Programming Languages
1 26 (4.75%) JavaScript
2 24 (4.39%) SQL
3 21 (3.84%) PHP
4 14 (2.56%) C#
5 12 (2.19%) Java
6 10 (1.83%) VBA
7 5 (0.91%) C
8 1 (0.18%) ActionScript
8 1 (0.18%) PHP5
8 1 (0.18%) ActionScript 3.0
8 1 (0.18%) ActionScript 2.0
8 1 (0.18%) R
Qualifications
1 136 (24.86%) Degree
Vendors
1 213 (38.94%) Google
2 78 (14.26%) Facebook
3 43 (7.86%) Twitter
4 36 (6.58%) DoubleClick
4 36 (6.58%) Microsoft
5 22 (4.02%) Omniture
6 19 (3.47%) Coremetrics
6 19 (3.47%) Adobe
7 10 (1.83%) Yahoo!
8 9 (1.65%) Salesforce.com
9 5 (0.91%) Tableau
10 3 (0.55%) Business Objects
11 2 (0.37%) Zend
11 2 (0.37%) TippingPoint
11 2 (0.37%) Sitecore
11 2 (0.37%) Hitwise
12 1 (0.18%) Oracle
12 1 (0.18%) SAP
12 1 (0.18%) Sony
12 1 (0.18%) Nokia
City, London
Premier Media
Salary: £20000 - £25000 per annum
Posted: 3 days ago
London
TribePost.co.uk
Salary: £Competitive + Benefits
Posted: 3 days ago
London
Randstad Technologies
Salary: £27000 - £35000 per annum
Posted: 4 days ago
London
Explore Recruitment Solutions
Salary: £45000 per annum
Posted: 4 days ago
Upminster, Essex
Intelligent Thinking Recruitment
Salary: From £25,000 to £35,000 per annum
Posted: 4 days ago
London
Explore Recruitment Solutions
Salary: £40000 per annum
Posted: 5 days ago
London
Explore Recruitment Solutions
Salary: £45000 per annum
Posted: 5 days ago
London
Verticality Ltd
Salary: £34000 to £36000 per annum
Posted: 5 days ago
London
Propel London Ltd
Posted: 5 days ago
City, London
Propel London Ltd
Posted: 5 days ago
London
The Little Black Book Agency
Posted: 5 days ago
London
Aspire
Posted: 5 days ago
City, London
RecruitmentRevolution.com
Posted: 5 days ago
London
JM Digital
Posted: 5 days ago
London
Propel London Ltd
Posted: 5 days ago
South West London
TribePost.co.uk
Salary: £25-£32k + benefits
Posted: 5 days ago
London
Give-A-Grad-A-Go Ltd
Salary: £22k - 25k per year + DOE
Posted: 5 days ago
Barnet, Hertfordshire
CV Screen Ltd
Salary: £26k - 30k per year + benefits
Posted: 6 days ago
London
Future
Salary: Highly Competitive
Posted: 10 days ago
City, London
Propel London Ltd
Posted: 13 days ago