The table below looks at the statistics for Pay per click skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 366 379 480
Rank change year-on-year
+13 +101
Permanent jobs citing Pay per click 297 247 173
As % of all permanent IT jobs located in London 0.64% 0.55% 0.35%
As % of the Processes & Methodologies category 0.77% 0.66% 0.43%
Number of salaries quoted 112 139 155
Average salary £35,000 £37,500 £37,500
Average salary % change year-on-year
-6.66% -
90% offered a salary of more than £26,600 £25,500 £27,500
10% offered a salary of more than £54,500 £60,000 £68,750
UK excluding London average salary £28,000 £30,000 £26,125
% change year-on-year
-6.66% +14.83%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
38553 37227 40463
As % of all permanent IT jobs located in London 83.71% 83.61% 81.46%
Number of salaries quoted 31685 30925 34760
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £36,700 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Pay per click
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the London region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in London

Pay per click
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the London region.

Pay per click Salary Trend in London

Pay per click
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Pay per click across the London region over the 3 months to 19 September 2014.

Pay per click Salary Histogram in London

Pay per click
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the London region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +35 70 £40,000 +6.66% 6
Kingston Upon Thames - 4 - -
Enfield - 1 £32,500 -
Hammersmith - 1 £32,500 -
Pay per click
England

Pay per click
Top 30 Related IT Skills in London

For the 6 months to 19 September 2014, IT jobs across the London region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 490 (90.74%) Marketing
2 323 (59.81%) SEO
3 263 (48.70%) Digital Marketing
4 262 (48.52%) Analytical Skills
5 245 (45.37%) Analytics
6 220 (40.74%) Advertising
7 200 (37.04%) Google
8 172 (31.85%) Social Media
9 155 (28.70%) Degree
10 138 (25.56%) Google Analytics
11 130 (24.07%) E-Commerce
12 112 (20.74%) Online Marketing
13 91 (16.85%) Facebook
13 91 (16.85%) Web Analytics
14 75 (13.89%) HTML
15 74 (13.70%) Finance
16 68 (12.59%) Retail
17 61 (11.30%) Mathematics
18 59 (10.93%) CRM
19 53 (9.81%) Email Marketing
20 51 (9.44%) MS Excel
21 49 (9.07%) MS PowerPoint
22 48 (8.89%) Twitter
23 46 (8.52%) Search Engine Marketing
24 44 (8.15%) DoubleClick
25 43 (7.96%) CSS
26 40 (7.41%) Statistics
27 37 (6.85%) Digital Media
27 37 (6.85%) Microsoft
28 36 (6.67%) Performance Analysis

Pay per click
Top Related IT Skills in London by Category

For the 6 months to 19 September 2014, IT jobs across the London region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 35 (6.48%) CMS
2 14 (2.59%) Umbraco
3 9 (1.67%) WordPress
4 8 (1.48%) Drupal
5 4 (0.74%) Joomla!
6 2 (0.37%) SharePoint
7 1 (0.19%) Sitecore CMS
Applications
1 51 (9.44%) MS Excel
2 49 (9.07%) MS PowerPoint
3 35 (6.48%) MS Office
4 15 (2.78%) Photoshop
5 3 (0.56%) Adobe Illustrator
6 2 (0.37%) OmniGraffle
7 1 (0.19%) InDesign
7 1 (0.19%) MS Visio
Business Applications
1 138 (25.56%) Google Analytics
2 34 (6.30%) WebTrends
3 11 (2.04%) SiteCatalyst
4 6 (1.11%) Magento
5 4 (0.74%) Dynamics CRM
6 1 (0.19%) Oracle CRM
Cloud Services
1 7 (1.30%) Responsys
2 2 (0.37%) SaaS
3 1 (0.19%) CloudFront
3 1 (0.19%) IaaS
3 1 (0.19%) Amazon EC2
3 1 (0.19%) Amazon S3
3 1 (0.19%) Amazon AWS
Communications & Networking
1 13 (2.41%) Internet
2 5 (0.93%) Intranet
3 4 (0.74%) SMS
4 1 (0.19%) DNS
Database & Business Intelligence
1 17 (3.15%) SQL Server
2 13 (2.41%) MySQL
3 5 (0.93%) Relational Database
3 5 (0.93%) NoSQL
4 3 (0.56%) Crystal Reports
4 3 (0.56%) Cognos Impromptu
5 2 (0.37%) Data Mining
6 1 (0.19%) Big Data
6 1 (0.19%) Amazon RDS
Development Applications
1 17 (3.15%) Git (software)
2 4 (0.74%) JIRA
3 2 (0.37%) Balsamiq Mockups
3 2 (0.37%) Axure RP
4 1 (0.19%) PHPUnit
General
1 490 (90.74%) Marketing
2 220 (40.74%) Advertising
3 74 (13.70%) Finance
4 68 (12.59%) Retail
5 31 (5.74%) Law
6 16 (2.96%) Publishing
7 12 (2.22%) Russian Language
8 9 (1.67%) Automotive
9 7 (1.30%) Multimedia
9 7 (1.30%) German Language
9 7 (1.30%) Games
10 5 (0.93%) Aerospace
10 5 (0.93%) Italian Language
10 5 (0.93%) Billing
11 4 (0.74%) Korean Language
11 4 (0.74%) Pharmaceutical
11 4 (0.74%) Spanish Language
12 3 (0.56%) Banking
13 2 (0.37%) Telecoms
13 2 (0.37%) Danish Language
Job Titles
1 201 (37.22%) PPC Specialist
1 201 (37.22%) PPC Manager
1 201 (37.22%) PPC Analyst
1 201 (37.22%) PPC Executive
2 72 (13.33%) Marketing Manager
3 57 (10.56%) Analyst
4 49 (9.07%) Account Manager
5 30 (5.56%) Digital Marketing Manager
6 29 (5.37%) Online Marketing Manager
7 27 (5.00%) E-Commerce Manager
8 25 (4.63%) Search Manager
9 19 (3.52%) Account Executive
9 19 (3.52%) Senior Manager
10 18 (3.33%) Developer
11 16 (2.96%) SEO Manager
12 15 (2.78%) Web Analyst
13 14 (2.59%) Graduate
13 14 (2.59%) Consultant
14 13 (2.41%) Marketing Executive
15 11 (2.04%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 75 (13.89%) HTML
2 43 (7.96%) CSS
3 21 (3.89%) .NET
4 18 (3.33%) ASP.NET
5 15 (2.78%) ATL
6 14 (2.59%) ASP.NET MVC
6 14 (2.59%) Razor View Engine
7 8 (1.48%) Flash
8 5 (0.93%) REST
9 4 (0.74%) jQuery
10 3 (0.56%) GWT
10 3 (0.56%) XHTML
11 2 (0.37%) Velocity
11 2 (0.37%) XML
11 2 (0.37%) CodeIgniter
11 2 (0.37%) Laravel
12 1 (0.19%) Regular Expression
12 1 (0.19%) Zend Framework
12 1 (0.19%) WebCenter
12 1 (0.19%) XML Schema
Miscellaneous
1 262 (48.52%) Analytical Skills
2 172 (31.85%) Social Media
3 61 (11.30%) Mathematics
4 40 (7.41%) Statistics
5 37 (6.85%) Digital Media
6 32 (5.93%) User Experience
7 27 (5.00%) Economics
8 20 (3.70%) Copywriting
9 17 (3.15%) Computer Science
10 16 (2.96%) Mobile App
11 14 (2.59%) New Media
12 11 (2.04%) Data Protection Act
13 10 (1.85%) Graphic Design
14 9 (1.67%) Blog
15 7 (1.30%) FMCG
16 5 (0.93%) Visualisation
16 5 (0.93%) Photography
16 5 (0.93%) Physics
16 5 (0.93%) Biology
17 3 (0.56%) Social Network
Operating Systems
1 1 (0.19%) Linux
1 1 (0.19%) Apple iOS
Processes & Methodologies
1 323 (59.81%) SEO
2 263 (48.70%) Digital Marketing
3 245 (45.37%) Analytics
4 130 (24.07%) E-Commerce
5 112 (20.74%) Online Marketing
6 91 (16.85%) Web Analytics
7 59 (10.93%) CRM
8 53 (9.81%) Email Marketing
9 46 (8.52%) Search Engine Marketing
10 36 (6.67%) Performance Analysis
11 34 (6.30%) Data Analysis
12 33 (6.11%) Marketing Strategy
13 27 (5.00%) Market Research
13 27 (5.00%) Display Advertising
14 26 (4.81%) Campaign Management
14 26 (4.81%) Project Management
15 24 (4.44%) Usability Testing
16 23 (4.26%) Time Management
16 23 (4.26%) B2C
17 22 (4.07%) B2B
Programming Languages
1 35 (6.48%) JavaScript
1 35 (6.48%) SQL
2 19 (3.52%) C#
3 17 (3.15%) PHP
4 14 (2.59%) Java
4 14 (2.59%) VBA
5 5 (0.93%) Python
5 5 (0.93%) R
6 4 (0.74%) C
7 1 (0.19%) XPath
7 1 (0.19%) Bash Shell
Qualifications
1 155 (28.70%) Degree
Vendors
1 200 (37.04%) Google
2 91 (16.85%) Facebook
3 48 (8.89%) Twitter
4 44 (8.15%) DoubleClick
5 37 (6.85%) Microsoft
6 25 (4.63%) Adobe
6 25 (4.63%) Coremetrics
7 22 (4.07%) Omniture
8 16 (2.96%) Yahoo!
9 15 (2.78%) Salesforce.com
10 12 (2.22%) Tableau
11 3 (0.56%) Zend
11 3 (0.56%) Oracle
11 3 (0.56%) Business Objects
12 2 (0.37%) TippingPoint
12 2 (0.37%) Hitwise
13 1 (0.19%) Sitecore
13 1 (0.19%) ClickTale
13 1 (0.19%) Tealeaf
13 1 (0.19%) SAP
London
Applause IT Innovation
Salary: £30000 - £40000 per annum + benefits + 29 days leave
Posted: 2 days ago
City, London
Oscar Associates (UK) Ltd
Salary: £24000 - £38000 per annum
Posted: 2 days ago
London
Bonobo
Posted: 4 days ago
Camden, London
Dr Martens
Salary: Highly Competitive
Posted: 4 days ago
London
Oho Group Ltd.
Salary: £20 to £30000 per annum
Posted: 5 days ago
City, London
House of Fraser
Salary: £50,000 - £59,000
Posted: 5 days ago
Camden, London
Dr Martens
Salary: Highly Competitive
Posted: 5 days ago
London
Propel London Ltd
Posted: 5 days ago
London
Explore Recruitment Solutions
Salary: £35000 per annum
Posted: 6 days ago
London
Propel London Ltd
Posted: 11 days ago
City, London
JM Digital
Posted: 11 days ago
South East London
Totaljobs Group.
Salary: Competitive salary + 29 Days Holiday & Group Pension Scheme
Posted: 18 days ago
Croydon, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 19 days ago
Hounslow, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 19 days ago
London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 19 days ago
Bromley, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 19 days ago
London
Aspire
Posted: 19 days ago
London
Propel London Ltd
Posted: 19 days ago
London
Propel London Ltd
Posted: 19 days ago
London
Propel London Ltd
Posted: 19 days ago