The table below looks at the statistics for Pay per click skills in IT jobs advertised for the London region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 26 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
26 Jun 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 543 487 472
Rank change year-on-year
-56 -15
Permanent jobs citing Pay per click 91 181 241
As % of all permanent IT jobs located in London 0.23% 0.40% 0.48%
As % of the Processes & Methodologies category 0.26% 0.46% 0.55%
Number of salaries quoted 87 112 120
Median salary £35,000 £35,000 £35,000
90% offered a salary of more than £28,600 £25,500 £25,000
10% offered a salary of more than £54,100 £47,500 £52,500
UK excluding London median salary £30,000 £30,000 £27,500
% change year-on-year
- +9.09%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
35331 39259 43836
As % of all permanent IT jobs located in London 89.62% 87.74% 87.30%
Number of salaries quoted 30624 32947 36352
Median salary £60,000 £57,500 £55,000
Median salary % change year-on-year
+4.34% +4.54%
90% offered a salary of more than £40,000 £37,500 £37,500
10% offered a salary of more than £85,000 £80,000 £82,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Pay per click
Jobs Demand Trend in London

The demand trend of job ads across the London region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in London

Pay per click
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the London region.

Pay per click Salary Trend in London

Pay per click
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Pay per click across the London region over the 3 months to 26 June 2016.

Pay per click Salary Histogram in London

Pay per click
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the London region over the 3 months to 26 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -11 5 £50,000 +42.85% 2
Orpington - 2 £35,000 -
Pay per click
England

Pay per click
Top 30 Related IT Skills in London

For the 6 months to 26 June 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Pay per click.

1 142 (82.56%) Marketing
2 96 (55.81%) SEO
3 83 (48.26%) Digital Marketing
4 72 (41.86%) Analytics
5 58 (33.72%) Google
6 57 (33.14%) Social Media
7 48 (27.91%) Google Analytics
8 45 (26.16%) E-Commerce
9 44 (25.58%) Analytical Skills
10 37 (21.51%) Finance
11 35 (20.35%) Advertising
12 32 (18.60%) Microsoft
13 31 (18.02%) CRM
14 24 (13.95%) MS Excel
15 22 (12.79%) Email Marketing
15 22 (12.79%) AdWords
15 22 (12.79%) Online Marketing
16 21 (12.21%) CMS
17 20 (11.63%) B2B
17 20 (11.63%) Degree
18 19 (11.05%) Internet
19 18 (10.47%) MS Office
20 17 (9.88%) HTML
21 16 (9.30%) Web Analytics
21 16 (9.30%) CSS
22 15 (8.72%) JavaScript
22 15 (8.72%) B2C
22 15 (8.72%) Internet Marketing
23 14 (8.14%) Web Development
23 14 (8.14%) Business Development

Pay per click
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (12.21%) CMS
2 2 (1.16%) SAS
3 1 (0.58%) Drupal
3 1 (0.58%) WordPress
Applications
1 24 (13.95%) MS Excel
2 18 (10.47%) MS Office
3 12 (6.98%) MS PowerPoint
4 5 (2.91%) Photoshop
Business Applications
1 4 (2.33%) WebTrends
2 2 (1.16%) Academy Revenues and Benefits
Cloud Services
1 48 (27.91%) Google Analytics
2 22 (12.79%) AdWords
3 5 (2.91%) SaaS
4 3 (1.74%) Adobe Analytics
Communications & Networking
1 19 (11.05%) Internet
2 1 (0.58%) Broadband
Database & Business Intelligence
1 5 (2.91%) Mixpanel
2 2 (1.16%) Data Mining
3 1 (0.58%) Big Data
Development Applications
1 5 (2.91%) Visual Website Optimizer
2 3 (1.74%) Git (software)
3 2 (1.16%) JIRA
General
1 142 (82.56%) Marketing
2 37 (21.51%) Finance
3 35 (20.35%) Advertising
4 11 (6.40%) Banking
4 11 (6.40%) Retail
5 9 (5.23%) French Language
5 9 (5.23%) Games
6 5 (2.91%) Dutch Language
6 5 (2.91%) German Language
7 4 (2.33%) Italian Language
7 4 (2.33%) Spanish Language
7 4 (2.33%) Telecoms
8 2 (1.16%) iGaming
8 2 (1.16%) Manufacturing
9 1 (0.58%) Brand Awareness
9 1 (0.58%) Law
9 1 (0.58%) Legal
9 1 (0.58%) Multimedia
Job Titles
1 37 (21.51%) Account Manager
1 37 (21.51%) PPC Manager
2 25 (14.53%) PPC Account Manager
3 20 (11.63%) Marketing Manager
4 19 (11.05%) SEO Manager
5 17 (9.88%) Digital Marketing Manager
6 15 (8.72%) Sales Manager
7 14 (8.14%) Developer
8 12 (6.98%) Analyst
8 12 (6.98%) Business Development Manager
8 12 (6.98%) Business Manager
8 12 (6.98%) Development Manager
8 12 (6.98%) SEO Account Manager
9 11 (6.40%) Front End Developer (Client-Side Developer)
9 11 (6.40%) Front End Web Developer (Client-Side Developer)
9 11 (6.40%) Marketing Executive
9 11 (6.40%) PPC Executive
9 11 (6.40%) Web Developer
10 9 (5.23%) CSS Developer
10 9 (5.23%) Senior Manager
Libraries, Frameworks & Software Standards
1 17 (9.88%) HTML
2 16 (9.30%) CSS
3 11 (6.40%) HTML5
3 11 (6.40%) Twitter Bootstrap
3 11 (6.40%) XHTML
4 3 (1.74%) AngularJS
4 3 (1.74%) LAMP
4 3 (1.74%) Node.js
Miscellaneous
1 57 (33.14%) Social Media
2 44 (25.58%) Analytical Skills
3 10 (5.81%) Digital Media
4 7 (4.07%) User Experience
5 6 (3.49%) New Media
6 5 (2.91%) Mobile App
6 5 (2.91%) Online Gambling
7 4 (2.33%) Computer Science
7 4 (2.33%) FMCG
7 4 (2.33%) Mathematics
8 2 (1.16%) Blog
8 2 (1.16%) Fintech
8 2 (1.16%) Visualisation
9 1 (0.58%) PMI
Operating Systems
1 3 (1.74%) Linux
Processes & Methodologies
1 96 (55.81%) SEO
2 83 (48.26%) Digital Marketing
3 72 (41.86%) Analytics
4 45 (26.16%) E-Commerce
5 31 (18.02%) CRM
6 22 (12.79%) Email Marketing
6 22 (12.79%) Online Marketing
7 20 (11.63%) B2B
8 16 (9.30%) Web Analytics
9 15 (8.72%) B2C
9 15 (8.72%) Internet Marketing
10 14 (8.14%) Affiliate Marketing
10 14 (8.14%) Business Development
10 14 (8.14%) Web Development
11 13 (7.56%) Project Management
12 11 (6.40%) Agile Software Development
12 11 (6.40%) Content Management
13 9 (5.23%) Campaign Management
13 9 (5.23%) Marketing Strategy
13 9 (5.23%) Web Design
Programming Languages
1 15 (8.72%) JavaScript
2 14 (8.14%) PHP
3 4 (2.33%) SQL
4 1 (0.58%) C
4 1 (0.58%) VBA
Qualifications
1 20 (11.63%) Degree
2 1 (0.58%) MOS
2 1 (0.58%) PMI Certification
Vendors
1 58 (33.72%) Google
2 32 (18.60%) Microsoft
3 10 (5.81%) Facebook
4 7 (4.07%) Twitter
5 5 (2.91%) EPiServer
5 5 (2.91%) Optimizely
5 5 (2.91%) Tableau
6 4 (2.33%) Adobe
7 3 (1.74%) DoubleClick
7 3 (1.74%) Omniture
7 3 (1.74%) Yahoo!
8 2 (1.16%) Coremetrics
8 2 (1.16%) Sitecore
9 1 (0.58%) Hitwise
9 1 (0.58%) HubSpot
9 1 (0.58%) IBM
9 1 (0.58%) Marketo
9 1 (0.58%) Pardot
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