The table below looks at the statistics for Pay per click skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 385 400 464
Rank change year-on-year
+15 +64
Permanent jobs citing Pay per click 260 224 186
As % of all permanent IT jobs located in London 0.55% 0.50% 0.37%
As % of the Processes & Methodologies category 0.66% 0.61% 0.46%
Number of salaries quoted 107 129 164
Average salary £34,000 £37,500 £37,500
Average salary % change year-on-year
-9.33% -
90% offered a salary of more than £27,500 £25,500 £27,500
10% offered a salary of more than £51,000 £60,000 £60,350
UK excluding London average salary £28,000 £30,000 £26,000
% change year-on-year
-6.66% +15.38%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
39277 36796 40730
As % of all permanent IT jobs located in London 82.77% 81.88% 80.20%
Number of salaries quoted 32377 30444 35159
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £36,500 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Pay per click
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the London region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in London

Pay per click
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the London region.

Pay per click Salary Trend in London

Pay per click
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Pay per click across the London region over the 3 months to 22 August 2014.

Pay per click Salary Histogram in London

Pay per click
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the London region over the 3 months to 22 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +10 69 £40,000 -5.88% 10
Kingston Upon Thames - 3 - - 1
Enfield - 1 £32,500 - 1
Pay per click
England

Pay per click
Top 30 Related IT Skills in London

For the 6 months to 22 August 2014, IT jobs across the London region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 438 (88.13%) Marketing
2 307 (61.77%) SEO
3 238 (47.89%) Digital Marketing
4 220 (44.27%) Analytics
5 194 (39.03%) Advertising
6 191 (38.43%) Google
7 172 (34.61%) Social Media
8 147 (29.58%) Degree
9 133 (26.76%) Google Analytics
10 116 (23.34%) Online Marketing
11 112 (22.54%) E-Commerce
12 89 (17.91%) Facebook
13 78 (15.69%) Finance
14 77 (15.49%) HTML
15 76 (15.29%) Web Analytics
16 57 (11.47%) CRM
17 54 (10.87%) MS Excel
17 54 (10.87%) Email Marketing
18 52 (10.46%) Retail
19 51 (10.26%) MS PowerPoint
20 46 (9.26%) DoubleClick
21 44 (8.85%) Search Engine Marketing
22 43 (8.65%) CSS
23 41 (8.25%) Mathematics
24 40 (8.05%) JavaScript
25 37 (7.44%) Microsoft
25 37 (7.44%) CMS
25 37 (7.44%) Twitter
25 37 (7.44%) Digital Media
26 36 (7.24%) SQL

Pay per click
Top Related IT Skills in London by Category

For the 6 months to 22 August 2014, IT jobs across the London region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 37 (7.44%) CMS
2 14 (2.82%) Umbraco
3 9 (1.81%) WordPress
4 5 (1.01%) Drupal
5 1 (0.20%) Joomla!
5 1 (0.20%) Sitecore CMS
5 1 (0.20%) SharePoint
Applications
1 54 (10.87%) MS Excel
2 51 (10.26%) MS PowerPoint
3 34 (6.84%) MS Office
4 13 (2.62%) Photoshop
5 6 (1.21%) Adobe Illustrator
6 1 (0.20%) OmniGraffle
6 1 (0.20%) InDesign
6 1 (0.20%) MS Visio
Business Applications
1 133 (26.76%) Google Analytics
2 33 (6.64%) WebTrends
3 8 (1.61%) SiteCatalyst
4 7 (1.41%) Magento
5 6 (1.21%) Dynamics CRM
6 2 (0.40%) Oracle CRM
Cloud Services
1 7 (1.41%) Responsys
2 1 (0.20%) CloudFront
2 1 (0.20%) SaaS
2 1 (0.20%) IaaS
2 1 (0.20%) Amazon EC2
2 1 (0.20%) Amazon S3
2 1 (0.20%) Amazon AWS
Communications & Networking
1 10 (2.01%) Internet
2 5 (1.01%) Intranet
3 4 (0.80%) SMS
4 1 (0.20%) DNS
Database & Business Intelligence
1 17 (3.42%) SQL Server
2 14 (2.82%) MySQL
3 5 (1.01%) NoSQL
3 5 (1.01%) Relational Database
4 3 (0.60%) Crystal Reports
5 2 (0.40%) Data Mining
6 1 (0.20%) Amazon RDS
Development Applications
1 16 (3.22%) Git (software)
2 1 (0.20%) Balsamiq Mockups
2 1 (0.20%) Axure RP
2 1 (0.20%) PHPUnit
2 1 (0.20%) JIRA
General
1 438 (88.13%) Marketing
2 194 (39.03%) Advertising
3 78 (15.69%) Finance
4 52 (10.46%) Retail
5 25 (5.03%) Law
6 15 (3.02%) Publishing
7 12 (2.41%) Russian Language
8 11 (2.21%) German Language
8 11 (2.21%) Games
9 9 (1.81%) Automotive
10 8 (1.61%) Billing
11 7 (1.41%) Multimedia
11 7 (1.41%) Pharmaceutical
12 6 (1.21%) Spanish Language
13 5 (1.01%) Italian Language
13 5 (1.01%) Aerospace
14 4 (0.80%) French Language
15 3 (0.60%) Banking
16 2 (0.40%) Telecoms
16 2 (0.40%) Danish Language
Job Titles
1 175 (35.21%) PPC Executive
1 175 (35.21%) PPC Manager
1 175 (35.21%) PPC Analyst
1 175 (35.21%) PPC Specialist
2 80 (16.10%) Marketing Manager
3 53 (10.66%) Analyst
4 45 (9.05%) Account Manager
5 31 (6.24%) Online Marketing Manager
6 28 (5.63%) Digital Marketing Manager
7 24 (4.83%) Search Manager
8 21 (4.23%) Developer
9 19 (3.82%) Senior Manager
10 16 (3.22%) Consultant
10 16 (3.22%) Web Analyst
11 14 (2.82%) E-Commerce Manager
11 14 (2.82%) Account Executive
12 11 (2.21%) Web Analytics Analyst
12 11 (2.21%) SEO Account Manager
12 11 (2.21%) Development Manager
12 11 (2.21%) Business Development Manager
Libraries, Frameworks & Software Standards
1 77 (15.49%) HTML
2 43 (8.65%) CSS
3 23 (4.63%) ATL
4 22 (4.43%) .NET
5 18 (3.62%) ASP.NET
6 14 (2.82%) Razor View Engine
6 14 (2.82%) ASP.NET MVC
7 9 (1.81%) Flash
8 5 (1.01%) REST
8 5 (1.01%) jQuery
9 4 (0.80%) Ajax
9 4 (0.80%) CSS3
9 4 (0.80%) HTML5
10 3 (0.60%) XML
11 2 (0.40%) Velocity
12 1 (0.20%) WebCenter
12 1 (0.20%) Laravel
12 1 (0.20%) Regular Expression
12 1 (0.20%) Zend Framework
12 1 (0.20%) CodeIgniter
Miscellaneous
1 172 (34.61%) Social Media
2 41 (8.25%) Mathematics
3 37 (7.44%) Digital Media
4 23 (4.63%) Statistics
5 21 (4.23%) Computer Science
5 21 (4.23%) Economics
6 19 (3.82%) Copywriting
7 18 (3.62%) Mobile App
8 13 (2.62%) Blog
8 13 (2.62%) Graphic Design
9 12 (2.41%) New Media
10 11 (2.21%) Data Protection Act
11 5 (1.01%) Physics
11 5 (1.01%) Biology
11 5 (1.01%) Visualisation
11 5 (1.01%) Photography
12 3 (0.60%) Social Network
12 3 (0.60%) FMCG
12 3 (0.60%) Animation
13 2 (0.40%) Online Games
Operating Systems
1 2 (0.40%) Apple iOS
2 1 (0.20%) Linux
Processes & Methodologies
1 307 (61.77%) SEO
2 238 (47.89%) Digital Marketing
3 220 (44.27%) Analytics
4 116 (23.34%) Online Marketing
5 112 (22.54%) E-Commerce
6 76 (15.29%) Web Analytics
7 57 (11.47%) CRM
8 54 (10.87%) Email Marketing
9 44 (8.85%) Search Engine Marketing
10 35 (7.04%) Marketing Strategy
11 31 (6.24%) Data Analysis
12 30 (6.04%) B2B
13 27 (5.43%) Display Advertising
14 26 (5.23%) Business Development
14 26 (5.23%) Campaign Management
14 26 (5.23%) Performance Analysis
15 24 (4.83%) Project Management
16 23 (4.63%) Time Management
17 22 (4.43%) Market Research
17 22 (4.43%) Social Media Marketing
Programming Languages
1 40 (8.05%) JavaScript
2 36 (7.24%) SQL
3 19 (3.82%) C#
4 16 (3.22%) PHP
5 13 (2.62%) VBA
5 13 (2.62%) Java
6 5 (1.01%) R
6 5 (1.01%) Python
7 3 (0.60%) C
8 1 (0.20%) Bash Shell
8 1 (0.20%) XPath
Qualifications
1 147 (29.58%) Degree
Quality Assurance & Compliance
1 4 (0.80%) QA
Systems Management
1 4 (0.80%) Plesk
Vendors
1 191 (38.43%) Google
2 89 (17.91%) Facebook
3 46 (9.26%) DoubleClick
4 37 (7.44%) Microsoft
4 37 (7.44%) Twitter
5 27 (5.43%) Adobe
6 24 (4.83%) Omniture
7 22 (4.43%) Coremetrics
8 18 (3.62%) Yahoo!
9 15 (3.02%) Salesforce.com
10 12 (2.41%) Tableau
11 5 (1.01%) Oracle
12 3 (0.60%) Eloqua
12 3 (0.60%) Business Objects
13 2 (0.40%) SAP
13 2 (0.40%) JD Edwards
13 2 (0.40%) TippingPoint
13 2 (0.40%) Zend
14 1 (0.20%) ClickTale
14 1 (0.20%) Tealeaf
North West London
TribePost.co.uk
Salary: £30,000-£35,000, DOE
Posted: Yesterday
London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: Yesterday
London
Propel London Ltd
Posted: 2 days ago
London
Propel London Ltd
Posted: 2 days ago
London
Propel London Ltd
Posted: 2 days ago
London
Aspire
Posted: 2 days ago
London
Aspire
Posted: 2 days ago
Croydon, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 2 days ago
Hounslow, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 2 days ago
City, London
Rullion IT Plus
Posted: 2 days ago
City, London
Uniting Ambition
Salary: £55 - 70k per year
Posted: 3 days ago
City, London
IT Executive Ltd
Salary: £25000 - £40000 per annum + DOE
Posted: 3 days ago
City, London
Ortolan Group
Salary: £27000 - £33000 per annum
Posted: 6 days ago
Hammersmith And Fulham, London
Technorecruit
Posted: 8 days ago
London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 8 days ago
Bromley, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 8 days ago
London
Aspire
Posted: 10 days ago
City, London
JM Digital
Posted: 14 days ago
South East London
Totaljobs Group.
Salary: Competitive salary + 29 Days Holiday & Group Pension Scheme
Posted: 16 days ago
Kingston Upon Thames, Surrey
Step Ahead Recruitment Ltd
Posted: 20 days ago