The table below looks at the statistics for Pay per click skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 559 440 465
Rank change year-on-year
-119 +25
Permanent jobs citing Pay per click 86 218 192
As % of all permanent IT jobs located in London 0.21% 0.52% 0.44%
As % of the Processes & Methodologies category 0.24% 0.61% 0.51%
Number of salaries quoted 64 149 86
Average salary £40,000 £37,000 £32,500
Average salary % change year-on-year
+8.10% +13.84%
90% offered a salary of more than £27,650 £27,400 £23,750
10% offered a salary of more than £55,000 £55,000 £55,000
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
35920 35617 37447
As % of all permanent IT jobs located in London 87.84% 85.70% 86.54%
Number of salaries quoted 30668 29923 30305
Average salary £57,500 £55,000 £55,000
Average salary % change year-on-year
+4.54% -
90% offered a salary of more than £40,000 £37,500 £37,500
10% offered a salary of more than £85,000 £80,000 £80,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Pay per click
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the London region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in London

Pay per click
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the London region.

Pay per click Salary Trend in London

Pay per click
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Pay per click across the London region over the 3 months to 12 February 2016.

Pay per click Salary Histogram in London

Pay per click
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the London region over the 3 months to 12 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +3 13 £52,500 +50.00% 4
Wembley - 4 £24,000 -
Kingston Upon Thames -5 3 £32,500 +1.56%
Bromley - 1 £42,500 -
Pay per click
England

Pay per click
Top 30 Related IT Skills in London

For the 6 months to 12 February 2016, IT jobs across the London region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 168 (85.71%) Marketing
2 130 (66.33%) SEO
3 87 (44.39%) Analytics
4 82 (41.84%) Digital Marketing
5 81 (41.33%) Google
6 61 (31.12%) Google Analytics
7 57 (29.08%) Social Media
8 47 (23.98%) E-Commerce
9 41 (20.92%) Analytical Skills
10 36 (18.37%) Finance
11 32 (16.33%) HTML
12 31 (15.82%) Advertising
13 30 (15.31%) Online Marketing
14 27 (13.78%) AdWords
15 26 (13.27%) JavaScript
15 26 (13.27%) CSS
15 26 (13.27%) Web Analytics
16 25 (12.76%) Degree
16 25 (12.76%) CRM
17 23 (11.73%) User Experience
18 22 (11.22%) CMS
19 19 (9.69%) PHP
20 18 (9.18%) Retail
20 18 (9.18%) Digital Media
21 16 (8.16%) Adobe
22 15 (7.65%) MS Excel
22 15 (7.65%) B2B
22 15 (7.65%) Agile Software Development
23 14 (7.14%) Project Management
23 14 (7.14%) Facebook

Pay per click
Top Related IT Skills in London by Category

For the 6 months to 12 February 2016, IT jobs across the London region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 22 (11.22%) CMS
2 12 (6.12%) WordPress
3 9 (4.59%) Drupal
4 2 (1.02%) Apache
5 1 (0.51%) Adobe Experience Manager
5 1 (0.51%) IIS
5 1 (0.51%) JBoss
5 1 (0.51%) nginx
5 1 (0.51%) Node.js
5 1 (0.51%) SAS
5 1 (0.51%) Tomcat
5 1 (0.51%) WebSphere
Applications
1 15 (7.65%) MS Excel
2 13 (6.63%) Photoshop
3 11 (5.61%) MS PowerPoint
4 9 (4.59%) Adobe Illustrator
4 9 (4.59%) InDesign
5 5 (2.55%) MS Office
6 1 (0.51%) Acrobat
Business Applications
1 9 (4.59%) Magento
2 7 (3.57%) WebTrends
3 1 (0.51%) Academy Revenues and Benefits
3 1 (0.51%) Eloqua
Cloud Services
1 61 (31.12%) Google Analytics
2 27 (13.78%) AdWords
3 3 (1.53%) Adobe Analytics
4 2 (1.02%) Amazon AWS
4 2 (1.02%) Google Tag Manager
4 2 (1.02%) SaaS
5 1 (0.51%) Amazon EC2
5 1 (0.51%) Amazon S3
5 1 (0.51%) CloudFront
5 1 (0.51%) Microsoft Azure
Communications & Networking
1 9 (4.59%) Internet
2 1 (0.51%) Extranet
2 1 (0.51%) Intranet
2 1 (0.51%) PPP
Database & Business Intelligence
1 5 (2.55%) MySQL
2 4 (2.04%) Data Mining
3 1 (0.51%) SQL Server
Development Applications
1 3 (1.53%) JIRA
2 1 (0.51%) Atlassian Bamboo
2 1 (0.51%) CruiseControl
2 1 (0.51%) Git (software)
2 1 (0.51%) Hudson
2 1 (0.51%) Jenkins
2 1 (0.51%) Selenium
2 1 (0.51%) Subversion
General
1 168 (85.71%) Marketing
2 36 (18.37%) Finance
3 31 (15.82%) Advertising
4 18 (9.18%) Retail
5 10 (5.10%) Telecoms
6 7 (3.57%) Banking
7 5 (2.55%) Law
8 4 (2.04%) Brand Awareness
9 3 (1.53%) Automotive
10 2 (1.02%) Games
10 2 (1.02%) German Language
10 2 (1.02%) Manufacturing
11 1 (0.51%) Publishing
Job Titles
1 25 (12.76%) Marketing Manager
2 21 (10.71%) PPC Manager
3 20 (10.20%) Account Manager
3 20 (10.20%) Analyst
4 16 (8.16%) Digital Marketing Manager
5 14 (7.14%) Developer
6 13 (6.63%) Front End Developer (Client-Side Developer)
6 13 (6.63%) PPC Executive
6 13 (6.63%) Web Developer
7 12 (6.12%) Front End Web Developer (Client-Side Developer)
8 11 (5.61%) E-Commerce Manager
8 11 (5.61%) Search Manager
8 11 (5.61%) SEO Manager
9 9 (4.59%) Designer
9 9 (4.59%) Senior Manager
9 9 (4.59%) SEO Account Manager
10 8 (4.08%) Development Manager
10 8 (4.08%) Marketing Executive
10 8 (4.08%) Web Designer
11 7 (3.57%) Business Development Manager
Libraries, Frameworks & Software Standards
1 32 (16.33%) HTML
2 26 (13.27%) CSS
3 13 (6.63%) HTML5
4 10 (5.10%) Ajax
5 9 (4.59%) Flash
6 8 (4.08%) Twitter Bootstrap
6 8 (4.08%) XHTML
7 6 (3.06%) jQuery
8 5 (2.55%) CSS3
9 1 (0.51%) .NET
9 1 (0.51%) Ext JS
9 1 (0.51%) HHVM
9 1 (0.51%) JSON
9 1 (0.51%) LAMP
9 1 (0.51%) Laravel
9 1 (0.51%) Regular Expression
9 1 (0.51%) Symfony
9 1 (0.51%) Web Services
9 1 (0.51%) XML
9 1 (0.51%) Zend Framework
Miscellaneous
1 57 (29.08%) Social Media
2 41 (20.92%) Analytical Skills
3 23 (11.73%) User Experience
4 18 (9.18%) Digital Media
5 8 (4.08%) New Media
6 7 (3.57%) Blog
7 4 (2.04%) Copywriting
7 4 (2.04%) FMCG
7 4 (2.04%) Mathematics
8 3 (1.53%) Fintech
8 3 (1.53%) Foreign Exchange (FX)
8 3 (1.53%) Mobile Payment
8 3 (1.53%) Performance Metrics
8 3 (1.53%) Social Network
8 3 (1.53%) Visualisation
9 2 (1.02%) Graphic Design
9 2 (1.02%) Mobile App
10 1 (0.51%) Computer Science
10 1 (0.51%) iPhone
10 1 (0.51%) Spread Betting
Operating Systems
1 1 (0.51%) Android
1 1 (0.51%) Apple iOS
1 1 (0.51%) Linux
1 1 (0.51%) Ubuntu
1 1 (0.51%) Windows
1 1 (0.51%) Windows Server
Processes & Methodologies
1 130 (66.33%) SEO
2 87 (44.39%) Analytics
3 82 (41.84%) Digital Marketing
4 47 (23.98%) E-Commerce
5 30 (15.31%) Online Marketing
6 26 (13.27%) Web Analytics
7 25 (12.76%) CRM
8 15 (7.65%) Agile Software Development
8 15 (7.65%) B2B
9 14 (7.14%) Project Management
10 12 (6.12%) Data Analysis
10 12 (6.12%) Email Marketing
11 10 (5.10%) Business Development
12 9 (4.59%) Campaign Management
12 9 (4.59%) Responsive Web Design
13 8 (4.08%) BDD
13 8 (4.08%) Social Media Marketing
14 7 (3.57%) Display Advertising
14 7 (3.57%) Marketing Strategy
14 7 (3.57%) Web Development
Programming Languages
1 26 (13.27%) JavaScript
2 19 (9.69%) PHP
3 2 (1.02%) C
3 2 (1.02%) Python
4 1 (0.51%) Bash Shell
4 1 (0.51%) Java
4 1 (0.51%) Perl
4 1 (0.51%) PowerShell
4 1 (0.51%) SQL
Qualifications
1 25 (12.76%) Degree
Quality Assurance & Compliance
1 2 (1.02%) QA
Systems Management
1 9 (4.59%) Plesk
2 1 (0.51%) Ansible
2 1 (0.51%) Opscode Chef
2 1 (0.51%) Puppet
Vendors
1 81 (41.33%) Google
2 16 (8.16%) Adobe
3 14 (7.14%) Facebook
4 8 (4.08%) Microsoft
5 7 (3.57%) Omniture
6 5 (2.55%) DoubleClick
6 5 (2.55%) Salesforce.com
6 5 (2.55%) Tableau
6 5 (2.55%) Twitter
7 4 (2.04%) Yahoo!
8 3 (1.53%) Apple
8 3 (1.53%) Coremetrics
8 3 (1.53%) Hitwise
9 2 (1.02%) Maxymiser
10 1 (0.51%) Akamai
10 1 (0.51%) hybris
10 1 (0.51%) Oracle
10 1 (0.51%) Polycom
10 1 (0.51%) Sitecore
10 1 (0.51%) Zend
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