The table below looks at the statistics for Pay per click skills in IT jobs advertised for the London region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 24 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 Aug 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 546 519 439
Rank change year-on-year
-27 -80
Permanent jobs citing Pay per click 91 157 254
As % of all permanent IT jobs located in London 0.23% 0.35% 0.54%
As % of the Processes & Methodologies category 0.26% 0.40% 0.62%
Number of salaries quoted 83 93 107
Median salary £37,500 £35,000 £34,000
Median salary % change year-on-year
+7.14% +2.94%
90% offered a salary of more than £27,000 £26,200 £27,500
10% offered a salary of more than £55,000 £50,000 £51,000
UK excluding London median salary £32,500 £27,500 £28,000
% change year-on-year
+18.18% -1.78%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
35303 39146 40846
As % of all permanent IT jobs located in London 89.79% 88.20% 87.12%
Number of salaries quoted 30599 32958 33690
Median salary £60,000 £57,500 £55,000
Median salary % change year-on-year
+4.34% +4.54%
90% offered a salary of more than £40,000 £37,500 £37,500
10% offered a salary of more than £85,000 £80,000 £85,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend in London

The demand trend of job ads across the London region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in London

Pay per click
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the London region.

Pay per click Salary Trend in London

Pay per click
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Pay per click across the London region over the 3 months to 24 August 2016.

Pay per click Salary Histogram in London

Pay per click
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the London region over the 3 months to 24 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +17 3 £32,500 -7.14% 2
Westminster - 1 £23,000 -
Pay per click
England

Pay per click
Top 30 Related IT Skills in London

For the 6 months to 24 August 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Pay per click.

1 156 (89.66%) Marketing
2 109 (62.64%) Digital Marketing
3 91 (52.30%) SEO
4 70 (40.23%) Analytics
5 58 (33.33%) Google
6 57 (32.76%) Analytical Skills
7 50 (28.74%) Google Analytics
8 48 (27.59%) Social Media
9 44 (25.29%) Advertising
10 42 (24.14%) E-Commerce
11 29 (16.67%) Microsoft
12 27 (15.52%) AdWords
13 24 (13.79%) MS Excel
13 24 (13.79%) CRM
14 23 (13.22%) Email Marketing
15 22 (12.64%) MS Office
15 22 (12.64%) B2C
16 21 (12.07%) French Language
17 20 (11.49%) Degree
17 20 (11.49%) Online Marketing
18 19 (10.92%) Internet
19 17 (9.77%) Games
19 17 (9.77%) CMS
20 16 (9.20%) B2B
21 15 (8.62%) Internet Marketing
22 14 (8.05%) Italian Language
22 14 (8.05%) Spanish Language
22 14 (8.05%) Web Analytics
23 13 (7.47%) Facebook
23 13 (7.47%) Project Management

Pay per click
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (9.77%) CMS
2 1 (0.57%) SAS
2 1 (0.57%) WordPress
Applications
1 24 (13.79%) MS Excel
2 22 (12.64%) MS Office
3 10 (5.75%) MS PowerPoint
4 1 (0.57%) Adobe Creative Suite
4 1 (0.57%) Photoshop
Business Applications
1 3 (1.72%) WebTrends
2 1 (0.57%) Salesforce.com CRM
Cloud Services
1 50 (28.74%) Google Analytics
2 27 (15.52%) AdWords
3 8 (4.60%) SaaS
4 4 (2.30%) Adobe Analytics
5 3 (1.72%) Google Tag Manager
Communications & Networking
1 19 (10.92%) Internet
2 1 (0.57%) Broadband
2 1 (0.57%) SMS
Database & Business Intelligence
1 11 (6.32%) Mixpanel
2 3 (1.72%) Data Warehouse
Development Applications
1 8 (4.60%) Visual Website Optimizer
2 3 (1.72%) Git (software)
General
1 156 (89.66%) Marketing
2 44 (25.29%) Advertising
3 21 (12.07%) French Language
4 17 (9.77%) Games
5 14 (8.05%) Italian Language
5 14 (8.05%) Spanish Language
6 12 (6.90%) Retail
7 11 (6.32%) Dutch Language
7 11 (6.32%) German Language
8 10 (5.75%) Finance
9 6 (3.45%) Arabic Language
9 6 (3.45%) Danish Language
9 6 (3.45%) Finnish Language
9 6 (3.45%) Swedish Language
10 3 (1.72%) Banking
11 2 (1.15%) iGaming
11 2 (1.15%) Manufacturing
12 1 (0.57%) Brand Awareness
12 1 (0.57%) Law
12 1 (0.57%) Legal
Job Titles
1 46 (26.44%) PPC Manager
2 37 (21.26%) Account Manager
3 31 (17.82%) PPC Account Manager
4 21 (12.07%) SEO Manager
5 19 (10.92%) Marketing Manager
5 19 (10.92%) PPC Executive
6 17 (9.77%) Digital Marketing Manager
7 14 (8.05%) Ad Trafficker
7 14 (8.05%) Trafficker
8 13 (7.47%) Marketing Executive
8 13 (7.47%) Sales Manager
9 12 (6.90%) SEO Account Manager
10 11 (6.32%) Digital Executive
10 11 (6.32%) Digital Marketing Executive
11 8 (4.60%) Business Development Manager
11 8 (4.60%) Business Manager
11 8 (4.60%) Development Manager
11 8 (4.60%) Project Manager
12 7 (4.02%) Analyst
12 7 (4.02%) Senior Manager
Libraries, Frameworks & Software Standards
1 6 (3.45%) HTML
2 5 (2.87%) CSS
3 3 (1.72%) AngularJS
3 3 (1.72%) jQuery
3 3 (1.72%) LAMP
3 3 (1.72%) Node.js
4 1 (0.57%) HTML5
4 1 (0.57%) Twitter Bootstrap
4 1 (0.57%) XHTML
Miscellaneous
1 57 (32.76%) Analytical Skills
2 48 (27.59%) Social Media
3 9 (5.17%) Digital Media
4 8 (4.60%) Computer Science
5 7 (4.02%) User Experience
6 5 (2.87%) Mathematics
6 5 (2.87%) Online Gambling
7 3 (1.72%) Data Extraction
7 3 (1.72%) Data Structures
8 2 (1.15%) Blog
8 2 (1.15%) Fintech
8 2 (1.15%) Mobile App
9 1 (0.57%) New Media
9 1 (0.57%) PMI
Operating Systems
1 3 (1.72%) Linux
Processes & Methodologies
1 109 (62.64%) Digital Marketing
2 91 (52.30%) SEO
3 70 (40.23%) Analytics
4 42 (24.14%) E-Commerce
5 24 (13.79%) CRM
6 23 (13.22%) Email Marketing
7 22 (12.64%) B2C
8 20 (11.49%) Online Marketing
9 16 (9.20%) B2B
10 15 (8.62%) Internet Marketing
11 14 (8.05%) Web Analytics
12 13 (7.47%) Project Management
13 12 (6.90%) Marketing Strategy
14 11 (6.32%) Content Management
15 9 (5.17%) Campaign Management
16 8 (4.60%) Affiliate Marketing
16 8 (4.60%) Business Development
16 8 (4.60%) Customer Engagement
16 8 (4.60%) Marketing Automation
17 6 (3.45%) Multivariate Testing
Programming Languages
1 7 (4.02%) JavaScript
2 5 (2.87%) SQL
3 4 (2.30%) PHP
Qualifications
1 20 (11.49%) Degree
2 1 (0.57%) MOS
2 1 (0.57%) PMI Certification
Quality Assurance & Compliance
1 1 (0.57%) Actionable Recommendations
Vendors
1 58 (33.33%) Google
2 29 (16.67%) Microsoft
3 13 (7.47%) Facebook
4 11 (6.32%) Optimizely
5 10 (5.75%) Kenshoo
6 8 (4.60%) DoubleClick
6 8 (4.60%) Marin
7 5 (2.87%) Adobe
7 5 (2.87%) EPiServer
7 5 (2.87%) Pardot
7 5 (2.87%) Salesforce.com
7 5 (2.87%) Yahoo!
8 3 (1.72%) Crazy Egg
8 3 (1.72%) Twitter
9 2 (1.15%) Coremetrics
9 2 (1.15%) Marketo
9 2 (1.15%) Omniture
9 2 (1.15%) Sitecore
10 1 (0.57%) HubSpot
10 1 (0.57%) Tableau
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