The table below looks at the statistics for Pay per click skills in IT jobs advertised for the London region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 4 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
4 May 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 568 498 457
Rank change year-on-year
-70 -41
Permanent jobs citing Pay per click 90 160 245
As % of all permanent IT jobs located in London 0.21% 0.36% 0.50%
As % of the Processes & Methodologies category 0.24% 0.41% 0.58%
Number of salaries quoted 80 99 113
Median salary £35,000 £37,500 £40,000
Median salary % change year-on-year
-6.66% -6.25%
90% offered a salary of more than £27,500 £28,300 £25,000
10% offered a salary of more than £53,500 £55,000 £59,500
UK excluding London median salary £31,750 £27,750 £30,000
% change year-on-year
+14.41% -7.50%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
37528 38760 42354
As % of all permanent IT jobs located in London 89.17% 87.10% 86.53%
Number of salaries quoted 32284 32344 34816
Median salary £60,000 £57,500 £55,000
Median salary % change year-on-year
+4.34% +4.54%
90% offered a salary of more than £39,863 £37,500 £37,000
10% offered a salary of more than £85,000 £80,000 £80,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Pay per click
Jobs Demand Trend in London

The demand trend of job ads across the London region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in London

Pay per click
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the London region.

Pay per click Salary Trend in London

Pay per click
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Pay per click across the London region over the 3 months to 4 May 2016.

Pay per click Salary Histogram in London

Pay per click
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the London region over the 3 months to 4 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +16 9 £42,500 +41.66% 1
Orpington - 3 £35,000 -
Wembley - 3 £28,000 -
Bromley - 1 £22,500 -
Harrow - 1 £50,000 -
Pay per click
England

Pay per click
Top 30 Related IT Skills in London

For the 6 months to 4 May 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Pay per click.

1 149 (84.18%) Marketing
2 99 (55.93%) SEO
3 88 (49.72%) Digital Marketing
4 71 (40.11%) Analytics
5 65 (36.72%) Google
6 54 (30.51%) Google Analytics
7 52 (29.38%) Social Media
8 44 (24.86%) Analytical Skills
9 42 (23.73%) E-Commerce
10 38 (21.47%) Finance
11 28 (15.82%) MS Excel
11 28 (15.82%) Online Marketing
12 27 (15.25%) CRM
13 26 (14.69%) Microsoft
13 26 (14.69%) Advertising
14 24 (13.56%) B2B
14 24 (13.56%) Degree
15 22 (12.43%) AdWords
16 21 (11.86%) Web Analytics
16 21 (11.86%) HTML
17 19 (10.73%) Email Marketing
18 18 (10.17%) CSS
19 17 (9.60%) Agile Software Development
19 17 (9.60%) Retail
20 16 (9.04%) Business Development
20 16 (9.04%) JavaScript
21 15 (8.47%) CMS
21 15 (8.47%) Web Development
21 15 (8.47%) MS PowerPoint
22 14 (7.91%) PHP

Pay per click
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (8.47%) CMS
2 3 (1.69%) Node.js
2 3 (1.69%) WordPress
3 2 (1.13%) SAS
4 1 (0.56%) Drupal
Applications
1 28 (15.82%) MS Excel
2 15 (8.47%) MS PowerPoint
3 8 (4.52%) MS Office
4 6 (3.39%) Photoshop
5 1 (0.56%) Adobe Illustrator
5 1 (0.56%) InDesign
Business Applications
1 8 (4.52%) WebTrends
2 2 (1.13%) Academy Revenues and Benefits
3 1 (0.56%) Magento
Cloud Services
1 54 (30.51%) Google Analytics
2 22 (12.43%) AdWords
3 4 (2.26%) SaaS
4 3 (1.69%) Adobe Analytics
Communications & Networking
1 11 (6.21%) Internet
Database & Business Intelligence
1 4 (2.26%) Data Mining
2 1 (0.56%) Big Data
2 1 (0.56%) SQL Server
Development Applications
1 3 (1.69%) Git (software)
2 2 (1.13%) JIRA
General
1 149 (84.18%) Marketing
2 38 (21.47%) Finance
3 26 (14.69%) Advertising
4 17 (9.60%) Retail
5 9 (5.08%) Banking
6 8 (4.52%) Telecoms
7 6 (3.39%) French Language
7 6 (3.39%) German Language
8 5 (2.82%) Dutch Language
9 3 (1.69%) Brand Awareness
9 3 (1.69%) Law
10 2 (1.13%) Games
10 2 (1.13%) iGaming
11 1 (0.56%) Automotive
11 1 (0.56%) Italian Language
11 1 (0.56%) Spanish Language
Job Titles
1 38 (21.47%) PPC Manager
2 36 (20.34%) Account Manager
3 25 (14.12%) PPC Account Manager
4 21 (11.86%) Marketing Manager
5 17 (9.60%) Digital Marketing Manager
6 14 (7.91%) Analyst
6 14 (7.91%) Developer
7 13 (7.34%) Business Development Manager
7 13 (7.34%) Business Manager
7 13 (7.34%) Development Manager
7 13 (7.34%) PPC Executive
8 12 (6.78%) SEO Manager
9 11 (6.21%) Front End Developer (Client-Side Developer)
9 11 (6.21%) Marketing Executive
9 11 (6.21%) SEO Account Manager
10 10 (5.65%) Front End Web Developer (Client-Side Developer)
10 10 (5.65%) Web Developer
11 8 (4.52%) CSS Developer
11 8 (4.52%) Sales Manager
11 8 (4.52%) Senior Manager
Libraries, Frameworks & Software Standards
1 21 (11.86%) HTML
2 18 (10.17%) CSS
3 10 (5.65%) HTML5
3 10 (5.65%) Twitter Bootstrap
3 10 (5.65%) XHTML
4 3 (1.69%) AngularJS
4 3 (1.69%) LAMP
5 1 (0.56%) Ajax
5 1 (0.56%) Flash
Miscellaneous
1 52 (29.38%) Social Media
2 44 (24.86%) Analytical Skills
3 8 (4.52%) New Media
4 7 (3.95%) User Experience
5 6 (3.39%) Blog
6 5 (2.82%) Mobile App
7 4 (2.26%) Digital Media
7 4 (2.26%) FMCG
7 4 (2.26%) Mathematics
7 4 (2.26%) Visualisation
8 3 (1.69%) Fintech
8 3 (1.69%) Foreign Exchange (FX)
8 3 (1.69%) Mobile Payment
9 2 (1.13%) Copywriting
10 1 (0.56%) Computer Science
Operating Systems
1 3 (1.69%) Linux
Processes & Methodologies
1 99 (55.93%) SEO
2 88 (49.72%) Digital Marketing
3 71 (40.11%) Analytics
4 42 (23.73%) E-Commerce
5 28 (15.82%) Online Marketing
6 27 (15.25%) CRM
7 24 (13.56%) B2B
8 21 (11.86%) Web Analytics
9 19 (10.73%) Email Marketing
10 17 (9.60%) Agile Software Development
11 16 (9.04%) Business Development
12 15 (8.47%) Web Development
13 14 (7.91%) Project Management
14 10 (5.65%) Internet Marketing
14 10 (5.65%) Web Design
15 8 (4.52%) BDD
16 7 (3.95%) Data Analysis
17 6 (3.39%) B2C
17 6 (3.39%) Campaign Management
18 5 (2.82%) Marketing Automation
Programming Languages
1 16 (9.04%) JavaScript
2 14 (7.91%) PHP
3 4 (2.26%) SQL
4 2 (1.13%) C
5 1 (0.56%) VBA
Qualifications
1 24 (13.56%) Degree
2 1 (0.56%) MOS
Quality Assurance & Compliance
1 1 (0.56%) QA
Systems Management
1 1 (0.56%) Plesk
Vendors
1 65 (36.72%) Google
2 26 (14.69%) Microsoft
3 8 (4.52%) Facebook
4 7 (3.95%) Omniture
4 7 (3.95%) Tableau
5 6 (3.39%) Twitter
5 6 (3.39%) Yahoo!
6 4 (2.26%) Adobe
6 4 (2.26%) DoubleClick
7 3 (1.69%) Coremetrics
7 3 (1.69%) Hitwise
8 1 (0.56%) Apple
8 1 (0.56%) HubSpot
8 1 (0.56%) IBM
8 1 (0.56%) Marketo
8 1 (0.56%) Maxymiser
8 1 (0.56%) Optimizely
8 1 (0.56%) Pardot
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