The first table below looks at the demand for Pay per click skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the London region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Pay per click (PPC)
Rank 352 378 405
Rank change year-on-year
+26 +27
Permanent jobs citing Pay per click 261 285 249
As % of all permanent IT jobs located in London 0.597% 0.531% 0.429%
As % of the Processes & Methodologies category 0.750% 0.689% 0.564%
Number of salaries quoted 173 274 230
Average salary £40,000 £37,500 £32,500
Average salary % change year-on-year
+6.66% +15.38%
90% offered a salary of more than £27,700 £27,500 £23,950
10% offered a salary of more than £65,000 £58,500 £55,000
UK excluding London average salary £30,000 £28,000 £29,000
% change year-on-year
+7.14% -3.44%
All Processes & Methodologies
London
Permanent IT job ads with a match in the
Processes & Methodologies category
34789 41364 44167
As % of all permanent IT jobs located in London 79.55% 77.12% 76.15%
Number of salaries quoted 28845 35545 36921
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £36,000 £35,000 £35,000
10% offered a salary of more than £80,000 £85,000 £80,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Pay per click
England

Pay per click
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the London region as a proportion of the total demand within the Processes & Methodologies category.

London Pay per click Jobs Demand Trend

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the London region.

London Pay per click Salary Trend

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click across the London region over the 3 months to 24 May 2013.

London Pay per click Salary Histogram

Pay per click
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the London region over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
City of London +82 139 £40,000 +33.33%
Hammersmith - 5 £55,000 -
Harrow - 2 - -
Edgware - 1 £22,500 -
Pay per click
England

Pay per click
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the London region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 332 (79.24%) Marketing
2 302 (72.08%) SEO
3 170 (40.57%) Analytics
4 150 (35.80%) Google
5 134 (31.98%) Digital Marketing
6 127 (30.31%) Social Media
7 121 (28.88%) Online Marketing
8 119 (28.40%) E-Commerce
9 98 (23.39%) Google Analytics
10 94 (22.43%) Advertising
11 60 (14.32%) Retail
11 60 (14.32%) Degree
12 58 (13.84%) JavaScript
13 54 (12.89%) HTML
14 47 (11.22%) Web Analytics
15 45 (10.74%) Finance
16 44 (10.50%) Email Marketing
17 42 (10.02%) Facebook
18 41 (9.785%) CSS
18 41 (9.785%) MS Excel
19 39 (9.308%) Microsoft
20 35 (8.353%) CRM
21 34 (8.115%) Yahoo!
21 34 (8.115%) German Language
22 31 (7.399%) Marketing Strategy
23 28 (6.683%) B2C
24 27 (6.444%) Search Engine Marketing
25 26 (6.205%) Display Advertising
26 25 (5.967%) Photoshop
26 25 (5.967%) Omniture

Pay per click
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the London region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Development
1 54 (12.89%) HTML
2 41 (9.785%) CSS
3 20 (4.773%) Ajax
4 13 (3.103%) Middleware
5 11 (2.625%) .NET
6 10 (2.387%) ASP.NET
7 8 (1.909%) jQuery
8 7 (1.671%) XML
9 6 (1.432%) CSS3
9 6 (1.432%) HTML5
10 5 (1.193%) ASP.NET 2.0
10 5 (1.193%) XHTML
11 3 (0.716%) Web Services
12 2 (0.477%) ATL
12 2 (0.477%) Microformats
13 1 (0.239%) LAMP
13 1 (0.239%) Flash
13 1 (0.239%) DOM
13 1 (0.239%) XSLT
Application Platforms
1 18 (4.296%) CMS
2 16 (3.819%) IIS
3 2 (0.477%) SharePoint
4 1 (0.239%) Umbraco
Applications
1 41 (9.785%) MS Excel
2 25 (5.967%) Photoshop
3 20 (4.773%) MS PowerPoint
4 15 (3.580%) MS Office
5 14 (3.341%) Adobe Illustrator
6 2 (0.477%) MS Project
6 2 (0.477%) Fireworks
6 2 (0.477%) MS Visio
7 1 (0.239%) Spreadsheet
7 1 (0.239%) InDesign
Business Applications
1 98 (23.39%) Google Analytics
2 10 (2.387%) WebTrends
3 4 (0.955%) SiteCatalyst
4 2 (0.477%) Tridion
Communications & Networking
1 23 (5.489%) Internet
2 5 (1.193%) SMS
3 3 (0.716%) Broadband
4 2 (0.477%) Wireless
5 1 (0.239%) LAN
5 1 (0.239%) Intranet
Database & Business Intelligence
1 18 (4.296%) SQL Server
2 4 (0.955%) MySQL
Development Applications
1 2 (0.477%) Git (software)
2 1 (0.239%) Subversion
General
1 332 (79.24%) Marketing
2 94 (22.43%) Advertising
3 60 (14.32%) Retail
4 45 (10.74%) Finance
5 34 (8.115%) German Language
6 18 (4.296%) French Language
7 13 (3.103%) Games
8 8 (1.909%) Spanish Language
9 7 (1.671%) Italian Language
10 6 (1.432%) Publishing
10 6 (1.432%) Danish Language
11 5 (1.193%) Dutch Language
12 2 (0.477%) Banking
12 2 (0.477%) Legal
12 2 (0.477%) Music
13 1 (0.239%) Telecoms
13 1 (0.239%) Financial Institution
13 1 (0.239%) Automotive
13 1 (0.239%) Law
13 1 (0.239%) Manufacturing
Job Titles
1 146 (34.84%) PPC Executive
1 146 (34.84%) PPC Manager
1 146 (34.84%) PPC Analyst
1 146 (34.84%) PPC Specialist
2 51 (12.17%) Marketing Manager
3 41 (9.785%) Analyst
4 36 (8.592%) Developer
5 32 (7.637%) Account Manager
6 23 (5.489%) Search Manager
7 21 (5.012%) Designer
7 21 (5.012%) Senior Manager
8 19 (4.535%) Digital Marketing Manager
9 16 (3.819%) Web Designer
10 14 (3.341%) Account Director
11 12 (2.864%) Web Developer
11 12 (2.864%) Online Marketing Manager
11 12 (2.864%) SEO Specialist
11 12 (2.864%) Mobile Developer
12 11 (2.625%) Account Executive
12 11 (2.625%) Web Analyst
Miscellaneous
1 127 (30.31%) Social Media
2 20 (4.773%) Mobile App
3 15 (3.580%) Digital Media
3 15 (3.580%) Copywriting
4 12 (2.864%) Blog
4 12 (2.864%) Statistics
5 11 (2.625%) Mathematics
6 9 (2.148%) Social Network
7 7 (1.671%) Web 2.0
8 5 (1.193%) Physics
8 5 (1.193%) Economics
9 4 (0.955%) SaaS
10 3 (0.716%) Open Source
10 3 (0.716%) New Media
10 3 (0.716%) W3C
11 2 (0.477%) Credit Risk
11 2 (0.477%) Computer Science
12 1 (0.239%) Visualisation
12 1 (0.239%) Podcast
12 1 (0.239%) Online Games
Operating Systems
1 17 (4.057%) Windows
2 3 (0.716%) Windows Server 2003
3 2 (0.477%) Android
4 1 (0.239%) Mac OS X
Processes & Methodologies
1 302 (72.08%) SEO
2 170 (40.57%) Analytics
3 134 (31.98%) Digital Marketing
4 121 (28.88%) Online Marketing
5 119 (28.40%) E-Commerce
6 47 (11.22%) Web Analytics
7 44 (10.50%) Email Marketing
8 35 (8.353%) CRM
9 31 (7.399%) Marketing Strategy
10 28 (6.683%) B2C
11 27 (6.444%) Search Engine Marketing
12 26 (6.205%) Display Advertising
13 24 (5.728%) Project Management
14 23 (5.489%) Web Development
15 18 (4.296%) B2B
16 16 (3.819%) Web Design
17 13 (3.103%) MVC
18 12 (2.864%) Business Intelligence
18 12 (2.864%) Content Management
18 12 (2.864%) Business Development
Programming Languages
1 58 (13.84%) JavaScript
2 20 (4.773%) C#
3 19 (4.535%) SQL
4 11 (2.625%) PHP
5 6 (1.432%) VBA
6 5 (1.193%) T-SQL
7 4 (0.955%) Java
8 3 (0.716%) C
9 2 (0.477%) Python
9 2 (0.477%) Ruby
10 1 (0.239%) Bash shell
Qualifications
1 60 (14.32%) Degree
2 1 (0.239%) MBA
2 1 (0.239%) PRINCE2 Certification
Quality Assurance & Compliance
1 2 (0.477%) QA
2 1 (0.239%) WAI
2 1 (0.239%) GCP
Vendors
1 150 (35.80%) Google
2 42 (10.02%) Facebook
3 39 (9.308%) Microsoft
4 34 (8.115%) Yahoo!
5 25 (5.967%) Omniture
6 21 (5.012%) Twitter
7 18 (4.296%) Hitwise
8 9 (2.148%) Adobe
9 8 (1.909%) Tableau
10 6 (1.432%) Salesforce.com
10 6 (1.432%) Coremetrics
11 3 (0.716%) DoubleClick
11 3 (0.716%) Business Objects
12 1 (0.239%) hybris
12 1 (0.239%) Remedy
12 1 (0.239%) Apple
London
Working alongside planning & buying, Social Media, Affiliates and PPC teams, you will responsible for running and managing the day to day SEO activity within the company, reporting in...
Explore Recruitment Solutions
Salary: £40000 - £45000 per annum
Posted: 22 May 2013
London
A market leading media agency is looking for a search manager with a media background to work within their Digital Operations team. The search manager will take a...
Harnham
Salary: £37000 - £38000 per annum + Bonus & excellent benefits
Posted: 24 May 2013
London
Due to that continued growth they now require an experienced SEO Manager to head up the SEO Team. Working within a fast-paced environment, the SEO Manager will...
Assured Recruitment Solutions
Salary: £30k - 45k per year
Posted: 20 May 2013
London
Seeking PPC Senior Account Managers and French Speaking Junior Account Managers for an excellent WPP agency based in Central London... Agency experience would be very desirable. French Junior...
Premier Group Recruitment
Salary: £270000.00 - £270000.00
Posted: 20 May 2013
City, London
We are looking for a switched on, exceptionally talented and ambitious PPC expert to use their expertise within a business that respects, harnesses and develops creativity, passion and...
Mortimer Spinks
Salary: £60000 - £80000 per annum + Bens,Bonus & Career progression
Posted: 21 May 2013
London
Opportunity to use web analytics tools (Google Analytics) to add value to search accounts... YOUR SKILLS AND EXPERIENCE: 2 years PPC experience... Experience using third-party tools such...
Harnham
Salary: £35000 - £40000 per annum
Posted: 15 May 2013
Harrow, Middlesex
PPC Manager. Our client is on the Search for a Talented PPC Manager to join their growing Digital Marketing Team... Knowledge of PPC Bid management tools. Knowledge of...
Nuepc
Salary: From £28,000 to £40,000 per annum D.O.E
Posted: 20 May 2013
City of London
They need someone who has been focused primarily on PPC; if PPC hasn't been the primary focus of your recent work then you will not be considered...
E-Resourcing
Salary: £35000 - £40000 per annum + Negotiable depending on experience
Posted: 16 May 2013
City of London
A Google Adwords (GAP) certification is highly desirable... They are looking for candidates who are motivated by PPC and who are looking to take full ownership of the...
E-Resourcing
Salary: £30000 - £40000 per annum + Negotiable depending on experience
Posted: 24 May 2013
London, Central London, South East England
My client is looking for a Head of PPC who will take responsibility for creation and delivery of PPC strategies for clients, while taking ownership of the plan...
Big Wednesday
Salary: £0 - £120,000+ per year
Posted: 27 April 2013
City of London
PPC Manager / Online Marketing Manager Phenomenal opportunity for PPC Manager /Online Marketing Manager within this multi award winning, expanding E-Commerce success story. The successful PPC Manager / Online...
E-Resourcing
Salary: £38000 - £42000 per annum + bens
Posted: 11 May 2013
South West London
Rapid growth ecommerce based retail organisation urgently seeks a highly experienced PPC (pay per click) manager with strong previous online marketing and campaign management experience. You MUST have...
ITS Ingenium
Salary: To £37k + Bens
Posted: 24 May 2013
London, Central London, South East England
More specifically the portfolio is made up of retail & e-commerce clients that currently have a significant media spend across SEO & PPC media channels... Requirements of the SEO/...
Big Wednesday
Salary: £0 - £120,000+ per year
Posted: 8 May 2013
London
THE COMPANY One of the top London media agencies with clients across all sectors, where the Search Director will oversee the successful management of PPC campaigns... THE ROLE...
Harnham
Salary: £40000 - £43000 per annum + Bonus & excellent benefits
Posted: 24 May 2013
Central London / West End
Solid “hands-on” PPC and analytics experience is essential for this role... Proven experience with Google adwords and Adwords Editor, ideally Google Analytics Certificate holder. Proven ability to...
Totaljobs Group.
Salary: Competitive Salary plus 29 days holiday & Group Pension Scheme
Posted: 1 May 2013
London
A market leading media agency based in Central London is looking for a Search Executive with a media background to work within their paid search team. The Search...
Harnham
Salary: £24000 - £26000 per annum + Bonus & excellent benefits
Posted: 24 May 2013
London
The successful candidate will demonstrate strong experience of implementing online marketing strategies through a variety of channels and demonstrate specific experience with Social Media and Web Content strategies,...
Amoria Bond
Salary: £45000 - £52000 per annum + benefits package
Posted: 14 May 2013
London, Dubai, UAE
Experience in three of the following five disciplines (Display, SEO, Affiliates, PPC or Social Media) Experience in other areas such as usability or mobile a bonus Google Adwords...
Big Wednesday
Salary: AED 18-25,000 Mo
Posted: 30 April 2013
Central London / West End
Solid “hands-on” PPC and analytics experience is essential for this role... Proven experience with Google adwords and Adwords Editor, ideally Google Analytics Certificate holder. Proven ability to...
Totaljobs Group.
Salary: Competitive Salary plus 29 days holiday & Group Pension Scheme
Posted: 1 May 2013
City of London
They are looking for someone who is well educated and this again will ideally have been within digital marketing... You must have an excellent understating of the digital...
Interquest Group PLC
Salary: £35000 - £40000 per annum + Bonus, Pension + Health
Posted: 18 May 2013
London
My client is looking for a technical SEO specialist to join an award winning agency. This role is an ideal step for a technically orientated SEO Manager, or...
Energize Recruitment Solutions Ltd
Salary: £40000 per annum + Excellent Benefits
Posted: 22 May 2013
London
My client is looking for an experienced PPC specialist, frustrated in their current role, and looking for more responsibility in a challenging and fast paced role... Good hands...
Explore Recruitment Solutions
Salary: £45000 per annum
Posted: 20 May 2013
City of London
The Web Analyst will have: Essential Excellent knowledge of digital analytics/web analytics. SiteCatalyst, and other tools in the Adobe Marketing Cloud, Google Analytics, with both implementation and...
Annapurna HR
Salary: £55000 per annum
Posted: 30 April 2013
West London
Senior Saas Business Development Executive - £30 - £40K + commission. An amazing rapidly growing company providing a cutting edge Saas-based social media management solution is looking for a Business...
Gemini Search
Salary: From £30,000 to £40,000 per annum + commission (£60,000 OTE+)
Posted: 20 May 2013
City, London
YOUR SKILLS AND EXPERIENCE: Solid web analytics experience. Direct experience with digital analytics tools such as Google Analytics, SiteCatalyst, WebTrends and/or Coremetrics... Knowledge of social media measurement...
Harnham
Salary: £60000 - £70000 per annum + CONTRACT ROLE
Posted: 22 May 2013