The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the London region. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 22 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
22 Feb 2017
Same period 2016 Same period 2015
Marketing Analytics
England / London
Rank 540 581 633
Rank change year-on-year
+41 +52
Permanent jobs citing Marketing Analytics 39 62 14
As % of all permanent IT jobs located in London 0.12% 0.15% 0.034%
As % of the Processes & Methodologies category 0.13% 0.17% 0.039%
Number of salaries quoted 34 56 12
Median salary £58,750 £57,500 £55,000
Median salary % change year-on-year
+2.17% +4.54%
90% offered a salary of more than £40,000 £45,750 £50,250
10% offered a salary of more than £85,000 £70,000 £58,500
UK excluding London median salary £48,500 £60,000 £35,000
% change year-on-year
-19.16% +71.42%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
30048 36807 35921
As % of all permanent IT jobs located in London 89.94% 89.24% 87.07%
Number of salaries quoted 25220 31455 30125
Median salary £60,000 £57,500 £55,000
Median salary % change year-on-year
+4.34% +4.54%
90% offered a salary of more than £40,000 £39,000 £37,500
10% offered a salary of more than £85,000 £80,000 £85,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing Analytics
Jobs Demand Trend in London

The demand trend of job ads across the London region citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in London

Marketing Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the London region.

Marketing Analytics Salary Trend in London

Marketing Analytics
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the London region over the 3 months to 22 February 2017.

Marketing Analytics Salary Histogram in London

Marketing Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the London region over the 3 months to 22 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +12 1 £80,000 +39.13%
Marketing Analytics
England

Marketing Analytics
Top 30 Related IT Skills in London

For the 6 months to 22 February 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Marketing Analytics.

1 44 (100.00%) Marketing
1 44 (100.00%) Analytics
2 18 (40.91%) SQL
3 17 (38.64%) Analytical Skills
4 13 (29.55%) Adobe Analytics
4 13 (29.55%) MS Excel
4 13 (29.55%) Adobe
5 12 (27.27%) E-Commerce
5 12 (27.27%) SAS
5 12 (27.27%) Microsoft
5 12 (27.27%) Advertising
5 12 (27.27%) Retail
6 11 (25.00%) Data Analysis
6 11 (25.00%) VBA
6 11 (25.00%) Digital Marketing
7 10 (22.73%) Business Intelligence
7 10 (22.73%) Agile Software Development
7 10 (22.73%) SEO
7 10 (22.73%) Finance
8 9 (20.45%) R
8 9 (20.45%) Degree
9 8 (18.18%) Actionable Insight
10 7 (15.91%) Product Marketing
10 7 (15.91%) Tableau
11 6 (13.64%) New Media
11 6 (13.64%) DoubleClick
11 6 (13.64%) Google
11 6 (13.64%) Project Management
11 6 (13.64%) B2B
11 6 (13.64%) B2C

Marketing Analytics
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (27.27%) SAS
2 1 (2.27%) Apache
2 1 (2.27%) Apache Spark
Applications
1 13 (29.55%) MS Excel
2 5 (11.36%) SPSS
3 4 (9.09%) MS Office
4 3 (6.82%) MS PowerPoint
Business Applications
1 2 (4.55%) SAP Oil and Gas
Cloud Services
1 13 (29.55%) Adobe Analytics
2 4 (9.09%) Google Analytics
3 1 (2.27%) SaaS
Database & Business Intelligence
1 4 (9.09%) Big Data
1 4 (9.09%) Power BI
2 2 (4.55%) Relational Database
3 1 (2.27%) Hadoop
3 1 (2.27%) SQL Server
3 1 (2.27%) SQL Server Integration Services
3 1 (2.27%) SQL Server Reporting Services
General
1 44 (100.00%) Marketing
2 12 (27.27%) Advertising
2 12 (27.27%) Retail
3 10 (22.73%) Finance
4 2 (4.55%) Electronics
4 2 (4.55%) Manufacturing
4 2 (4.55%) Telecoms
5 1 (2.27%) Banking
5 1 (2.27%) Retail Banking
Job Titles
1 20 (45.45%) Analyst
2 14 (31.82%) Marketing Analyst
3 11 (25.00%) Senior Analyst
4 9 (20.45%) Insight Analyst
4 9 (20.45%) Senior Marketing Analyst
5 8 (18.18%) Marketing Insight Analyst
5 8 (18.18%) Senior Insight Analyst
6 6 (13.64%) Marketing Specialist
6 6 (13.64%) Senior Data Warehouse Specialist
7 4 (9.09%) Data Scientist
7 4 (9.09%) Head of Digital
7 4 (9.09%) Marketing Director
8 3 (6.82%) Analytics Consultant
8 3 (6.82%) Consultant
8 3 (6.82%) Marketing Analytics Consultant
8 3 (6.82%) Marketing Consultant
9 2 (4.55%) Business Analyst
9 2 (4.55%) Marketing Manager
9 2 (4.55%) Project Manager
9 2 (4.55%) Senior Consultant
Libraries, Frameworks & Software Standards
1 2 (4.55%) CSS
1 2 (4.55%) HTML
1 2 (4.55%) Natural Language Processing
1 2 (4.55%) SOAP
1 2 (4.55%) XML
2 1 (2.27%) Node.js
2 1 (2.27%) React
Miscellaneous
1 17 (38.64%) Analytical Skills
2 6 (13.64%) New Media
2 6 (13.64%) User Experience
3 5 (11.36%) Social Media
4 3 (6.82%) Digital Media
4 3 (6.82%) FMCG
5 1 (2.27%) Algorithms
5 1 (2.27%) Enterprise Software
Operating Systems
1 2 (4.55%) Android
1 2 (4.55%) Apple iOS
1 2 (4.55%) Unix
Processes & Methodologies
1 44 (100.00%) Analytics
2 12 (27.27%) E-Commerce
3 11 (25.00%) Data Analysis
3 11 (25.00%) Digital Marketing
4 10 (22.73%) Agile Software Development
4 10 (22.73%) Business Intelligence
4 10 (22.73%) SEO
5 8 (18.18%) Actionable Insight
6 7 (15.91%) Product Marketing
7 6 (13.64%) B2B
7 6 (13.64%) B2B Marketing
7 6 (13.64%) B2C
7 6 (13.64%) Campaign Analysis
7 6 (13.64%) Data-Driven Marketing
7 6 (13.64%) Digital Analytics
7 6 (13.64%) Econometric Modelling
7 6 (13.64%) Project Management
8 5 (11.36%) CRM
8 5 (11.36%) Personalization
8 5 (11.36%) Statistical Analysis
Programming Languages
1 18 (40.91%) SQL
2 11 (25.00%) VBA
3 9 (20.45%) R
4 3 (6.82%) Python
5 2 (4.55%) PL/SQL
6 1 (2.27%) C#
6 1 (2.27%) Scala
6 1 (2.27%) T-SQL
Qualifications
1 9 (20.45%) Degree
2 1 (2.27%) MBA
2 1 (2.27%) PhD
Quality Assurance & Compliance
1 1 (2.27%) Actionable Recommendations
1 1 (2.27%) QA
Vendors
1 13 (29.55%) Adobe
2 12 (27.27%) Microsoft
3 7 (15.91%) Tableau
4 6 (13.64%) DoubleClick
4 6 (13.64%) Google
5 4 (9.09%) MicroStrategy
6 3 (6.82%) Salesforce.com
6 3 (6.82%) Sun
7 2 (4.55%) Facebook
7 2 (4.55%) SAP
8 1 (2.27%) Marketo
London
Energize Recruitment Solutions Ltd
Salary: £25000 - £35000 per annum
Posted: 5 days ago