The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 28 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 574 572 567
Rank change year-on-year
-2 -5
Permanent jobs citing Marketing Analytics 42 39 79
As % of all permanent IT jobs located in London 0.090% 0.089% 0.16%
As % of the Processes & Methodologies category 0.11% 0.11% 0.19%
Number of salaries quoted 38 36 61
Average salary £51,500 £42,000 £42,500
Average salary % change year-on-year
+22.61% -1.17%
90% offered a salary of more than £39,250 £29,000 £35,000
10% offered a salary of more than £87,500 £55,000 £65,000
UK excluding London average salary £35,000 £39,000 £36,250
% change year-on-year
-10.25% +7.58%
Marketing Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
38415 36072 40646
As % of all permanent IT jobs located in London 82.73% 81.89% 80.40%
Number of salaries quoted 31661 29875 35042
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £36,500 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Marketing Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in London

Marketing Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the London region.

Marketing Analytics Salary Trend in London

Marketing Analytics
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the London region over the 3 months to 28 August 2014.

Marketing Analytics Salary Histogram in London

Marketing Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the London region over the 3 months to 28 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -2 3 £58,500 +31.46% 1
Marketing Analytics
England

Marketing Analytics
Top 30 Related IT Skills in London

For the 6 months to 28 August 2014, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 99 (100.00%) Marketing
1 99 (100.00%) Analytics
2 70 (70.71%) Degree
3 45 (45.45%) SAS
4 44 (44.44%) Digital Marketing
5 39 (39.39%) SQL
6 35 (35.35%) Google Analytics
6 35 (35.35%) Google
7 34 (34.34%) SPSS
8 26 (26.26%) JavaScript
8 26 (26.26%) E-Commerce
8 26 (26.26%) Data Management
8 26 (26.26%) Marketing Strategy
9 25 (25.25%) Predictive Modelling
10 24 (24.24%) Customer Segmentation
10 24 (24.24%) Statistics
10 24 (24.24%) Data Analysis
10 24 (24.24%) HTML
11 23 (23.23%) B2B
11 23 (23.23%) B2C
11 23 (23.23%) R
12 22 (22.22%) VBA
13 17 (17.17%) Web Analytics
13 17 (17.17%) Mathematics
14 16 (16.16%) Economics
14 16 (16.16%) Statistical Analysis
14 16 (16.16%) Facebook
15 14 (14.14%) Social Media
15 14 (14.14%) Multivariate Analysis
15 14 (14.14%) Cluster Analysis

Marketing Analytics
Top Related IT Skills in London by Category

For the 6 months to 28 August 2014, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 45 (45.45%) SAS
2 2 (2.02%) Sitecore CMS
2 2 (2.02%) CMS
Applications
1 34 (34.34%) SPSS
2 10 (10.10%) MS PowerPoint
3 8 (8.08%) MS Excel
4 2 (2.02%) Spreadsheet
Business Applications
1 35 (35.35%) Google Analytics
2 11 (11.11%) SiteCatalyst
3 8 (8.08%) WebTrends
4 5 (5.05%) SAP InfiniteInsight
Cloud Services
1 1 (1.01%) SaaS
Communications & Networking
1 2 (2.02%) Internet
Database & Business Intelligence
1 8 (8.08%) Big Data
2 7 (7.07%) Crystal Reports
2 7 (7.07%) Data Mining
3 4 (4.04%) Apache Hive
3 4 (4.04%) NoSQL
3 4 (4.04%) Spotfire
3 4 (4.04%) Hadoop
4 3 (3.03%) Relational Database
4 3 (3.03%) SQL Server
5 2 (2.02%) SQL Server 2008
5 2 (2.02%) MySQL
5 2 (2.02%) Data Warehouse
6 1 (1.01%) SQL Server 2012
6 1 (1.01%) Snowflake Schema
6 1 (1.01%) SAS Enterprise Miner
6 1 (1.01%) SQL Server Integration Services
General
1 99 (100.00%) Marketing
2 13 (13.13%) Finance
3 12 (12.12%) Banking
3 12 (12.12%) Retail
4 11 (11.11%) Telecoms
5 8 (8.08%) Publishing
6 4 (4.04%) Advertising
6 4 (4.04%) Back Office
7 3 (3.03%) Retail Banking
8 2 (2.02%) iGaming
Job Titles
1 42 (42.42%) Analyst
2 33 (33.33%) Consultant
3 14 (14.14%) Web Analyst
4 13 (13.13%) Marketing Consultant
5 12 (12.12%) Technical Analyst
6 5 (5.05%) Marketing Analyst
7 4 (4.04%) Data Consultant
7 4 (4.04%) Senior Manager
7 4 (4.04%) Senior Consultant
7 4 (4.04%) Developer
7 4 (4.04%) Data Analytics Consultant
8 3 (3.03%) Insight Analyst
8 3 (3.03%) Development Manager
8 3 (3.03%) Business Manager
8 3 (3.03%) SQL Developer
8 3 (3.03%) Business Development Manager
8 3 (3.03%) Data Analyst
9 2 (2.02%) Senior Analyst
9 2 (2.02%) Risk Manager
9 2 (2.02%) Senior Marketing Analyst
Libraries, Frameworks & Software Standards
1 24 (24.24%) HTML
2 2 (2.02%) jQuery
2 2 (2.02%) CSS
3 1 (1.01%) HTML5
3 1 (1.01%) Regular Expression
3 1 (1.01%) REST
3 1 (1.01%) XML
3 1 (1.01%) .NET
Miscellaneous
1 24 (24.24%) Statistics
2 17 (17.17%) Mathematics
3 16 (16.16%) Economics
4 14 (14.14%) Social Media
5 13 (13.13%) Computer Science
6 12 (12.12%) Neural Network
7 11 (11.11%) Visualisation
8 7 (7.07%) Blog
9 3 (3.03%) Derivative
9 3 (3.03%) Fixed Income
10 2 (2.02%) Life Science
10 2 (2.02%) Credit Risk
10 2 (2.02%) Digital Media
11 1 (1.01%) Enterprise Software
11 1 (1.01%) PMI
11 1 (1.01%) Copywriting
11 1 (1.01%) Contract for Difference
11 1 (1.01%) Spread Betting
Operating Systems
1 1 (1.01%) UNIX
1 1 (1.01%) Linux
Processes & Methodologies
1 99 (100.00%) Analytics
2 44 (44.44%) Digital Marketing
3 26 (26.26%) E-Commerce
3 26 (26.26%) Data Management
3 26 (26.26%) Marketing Strategy
4 25 (25.25%) Predictive Modelling
5 24 (24.24%) Customer Segmentation
5 24 (24.24%) Data Analysis
6 23 (23.23%) B2B
6 23 (23.23%) B2C
7 17 (17.17%) Web Analytics
8 16 (16.16%) Statistical Analysis
9 14 (14.14%) Multivariate Analysis
9 14 (14.14%) Cluster Analysis
10 13 (13.13%) Database Marketing
10 13 (13.13%) Marketing Management
10 13 (13.13%) Statistical Modelling
11 12 (12.12%) Factor Analysis
11 12 (12.12%) Market Research
11 12 (12.12%) Regression Analysis
Programming Languages
1 39 (39.39%) SQL
2 26 (26.26%) JavaScript
3 23 (23.23%) R
4 22 (22.22%) VBA
5 12 (12.12%) MATLAB
6 2 (2.02%) T-SQL
6 2 (2.02%) PHP
7 1 (1.01%) Shell Script
7 1 (1.01%) C#
7 1 (1.01%) Java
7 1 (1.01%) Perl
7 1 (1.01%) Python
Qualifications
1 70 (70.71%) Degree
2 4 (4.04%) MBA
3 1 (1.01%) PMI Certification
3 1 (1.01%) PhD
Quality Assurance & Compliance
1 1 (1.01%) Data Quality
Vendors
1 35 (35.35%) Google
2 16 (16.16%) Facebook
3 11 (11.11%) Omniture
4 10 (10.10%) Sitecore
5 9 (9.09%) Coremetrics
6 7 (7.07%) Business Objects
6 7 (7.07%) Twitter
7 5 (5.05%) Tableau
8 2 (2.02%) Adobe
8 2 (2.02%) Salesforce.com
8 2 (2.02%) Eloqua
8 2 (2.02%) Marketo
8 2 (2.02%) ExactTarget
9 1 (1.01%) SmartFocus
9 1 (1.01%) Maxymiser
9 1 (1.01%) Ab Initio
9 1 (1.01%) Oracle
9 1 (1.01%) Informatica
9 1 (1.01%) SAP
9 1 (1.01%) DataFlux
London
Creative Personnel
Salary: £30000 - £40000 per annum
Posted: Yesterday
City, London
Parallel Consulting
Salary: £55000 - £62000 per annum + bonus and pension
Posted: 2 days ago
London
Argyll Scott
Salary: £45000 - £60000 per annum + Excellent Benefits
Posted: 2 days ago
London
Computer Futures
Salary: £50000 - £65000 per annum + OTE
Posted: 7 days ago
London
JW Consulting
Salary: £45,000 - £55,000 per year + bonus & benefits
Posted: 13 days ago
South East London
Totaljobs Group.
Salary: Competitive Salary plus 29 days holiday & Group Pension Scheme
Posted: 20 days ago