The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the London region. Included is a guide to the salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 19 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
19 Jan 2017
Same period 2016 Same period 2015
Marketing Analytics
England / London
Rank 562 594 626
Rank change year-on-year
+32 +32
Permanent jobs citing Marketing Analytics 28 48 20
As % of all permanent IT jobs located in London 0.084% 0.12% 0.048%
As % of the Processes & Methodologies category 0.094% 0.13% 0.056%
Number of salaries quoted 24 43 17
Median salary £60,000 £57,500 £57,500
Median salary % change year-on-year
+4.34% -
90% offered a salary of more than £41,500 £38,000 £47,000
10% offered a salary of more than £85,000 £70,000 £73,400
UK excluding London median salary £50,000 £60,000 £35,000
% change year-on-year
-16.66% +71.42%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
29674 35959 35653
As % of all permanent IT jobs located in London 89.10% 88.48% 86.34%
Number of salaries quoted 25036 30688 30098
Median salary £60,000 £57,500 £55,000
Median salary % change year-on-year
+4.34% +4.54%
90% offered a salary of more than £39,500 £40,000 £37,500
10% offered a salary of more than £85,000 £80,000 £85,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing Analytics
Jobs Demand Trend in London

The demand trend of job ads across the London region citing Marketing Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in London

Marketing Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the London region.

Marketing Analytics Salary Trend in London

Marketing Analytics
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the London region over the 3 months to 19 January 2017.

Marketing Analytics Salary Histogram in London

Marketing Analytics
Top 30 Related IT Skills in London

For the 6 months to 19 January 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Marketing Analytics.

1 38 (100.00%) Marketing
1 38 (100.00%) Analytics
2 22 (57.89%) SQL
3 15 (39.47%) Analytical Skills
4 14 (36.84%) SAS
5 12 (31.58%) R
6 11 (28.95%) Retail
7 9 (23.68%) Agile Software Development
7 9 (23.68%) Business Intelligence
7 9 (23.68%) VBA
7 9 (23.68%) Tableau
7 9 (23.68%) Actionable Insight
8 8 (21.05%) Digital Marketing
9 7 (18.42%) Degree
9 7 (18.42%) E-Commerce
9 7 (18.42%) Microsoft
9 7 (18.42%) Advertising
9 7 (18.42%) SEO
9 7 (18.42%) Finance
9 7 (18.42%) Data Analysis
10 6 (15.79%) Project Management
10 6 (15.79%) MicroStrategy
10 6 (15.79%) SPSS
10 6 (15.79%) Visualisation
10 6 (15.79%) Data Visualisation
11 5 (13.16%) Social Media
11 5 (13.16%) Marketing Strategy
11 5 (13.16%) Data Analytics
11 5 (13.16%) Adobe Analytics
11 5 (13.16%) Statistical Analysis

Marketing Analytics
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (36.84%) SAS
Applications
1 6 (15.79%) SPSS
2 5 (13.16%) MS Excel
3 4 (10.53%) MS Office
4 3 (7.89%) MS PowerPoint
Business Applications
1 2 (5.26%) SAP Oil and Gas
Cloud Services
1 5 (13.16%) Adobe Analytics
2 3 (7.89%) Google Analytics
3 2 (5.26%) Amazon AWS
3 2 (5.26%) Amazon EC2
3 2 (5.26%) Amazon EMR
4 1 (2.63%) SaaS
Database & Business Intelligence
1 4 (10.53%) Power BI
2 3 (7.89%) MongoDB
3 2 (5.26%) Amazon Redshift
3 2 (5.26%) Big Data
3 2 (5.26%) Looker
3 2 (5.26%) Relational Database
4 1 (2.63%) Hadoop
4 1 (2.63%) SQL Server
4 1 (2.63%) SQL Server Integration Services
4 1 (2.63%) SQL Server Reporting Services
General
1 38 (100.00%) Marketing
2 11 (28.95%) Retail
3 7 (18.42%) Advertising
3 7 (18.42%) Finance
4 3 (7.89%) Law
5 2 (5.26%) Electronics
5 2 (5.26%) Games
5 2 (5.26%) Manufacturing
5 2 (5.26%) Telecoms
6 1 (2.63%) Banking
6 1 (2.63%) Retail Banking
Job Titles
1 15 (39.47%) Analyst
2 9 (23.68%) Marketing Analyst
2 9 (23.68%) Senior Analyst
3 7 (18.42%) Insight Analyst
3 7 (18.42%) Senior Marketing Analyst
4 6 (15.79%) Marketing Insight Analyst
4 6 (15.79%) Senior Insight Analyst
5 5 (13.16%) Data Scientist
6 4 (10.53%) Data Analyst
6 4 (10.53%) Developer
6 4 (10.53%) Head of Digital
6 4 (10.53%) Marketing Director
6 4 (10.53%) Marketing Specialist
6 4 (10.53%) Senior Data Warehouse Specialist
7 3 (7.89%) .NET Developer
7 3 (7.89%) Angular Developer
7 3 (7.89%) Full Stack Developer
8 2 (5.26%) Business Analyst
8 2 (5.26%) Consultant
8 2 (5.26%) Project Manager
Libraries, Frameworks & Software Standards
1 3 (7.89%) .NET
1 3 (7.89%) AngularJS
1 3 (7.89%) ASP.NET Web API
1 3 (7.89%) Node.js
2 2 (5.26%) CSS
2 2 (5.26%) HTML
2 2 (5.26%) Natural Language Processing
2 2 (5.26%) SOAP
2 2 (5.26%) Web Services
2 2 (5.26%) XML
Miscellaneous
1 15 (39.47%) Analytical Skills
2 6 (15.79%) Visualisation
3 5 (13.16%) Social Media
3 5 (13.16%) Statistics
4 4 (10.53%) FMCG
4 4 (10.53%) New Media
4 4 (10.53%) User Experience
5 3 (7.89%) Digital Media
5 3 (7.89%) Mathematics
6 2 (5.26%) Economics
7 1 (2.63%) Enterprise Software
Operating Systems
1 4 (10.53%) Unix
2 2 (5.26%) Android
2 2 (5.26%) Apple iOS
Processes & Methodologies
1 38 (100.00%) Analytics
2 9 (23.68%) Actionable Insight
2 9 (23.68%) Agile Software Development
2 9 (23.68%) Business Intelligence
3 8 (21.05%) Digital Marketing
4 7 (18.42%) Data Analysis
4 7 (18.42%) E-Commerce
4 7 (18.42%) SEO
5 6 (15.79%) Data Visualisation
5 6 (15.79%) Project Management
6 5 (13.16%) CRM
6 5 (13.16%) Data Analytics
6 5 (13.16%) Marketing Strategy
6 5 (13.16%) Product Marketing
6 5 (13.16%) Statistical Analysis
7 4 (10.53%) B2B
7 4 (10.53%) B2C
7 4 (10.53%) Campaign Analysis
7 4 (10.53%) Econometric Modelling
7 4 (10.53%) Line Management
Programming Languages
1 22 (57.89%) SQL
2 12 (31.58%) R
3 9 (23.68%) VBA
4 5 (13.16%) Python
5 4 (10.53%) C#
6 2 (5.26%) Go
6 2 (5.26%) Java
6 2 (5.26%) PL/SQL
6 2 (5.26%) Scala
7 1 (2.63%) T-SQL
Qualifications
1 7 (18.42%) Degree
2 2 (5.26%) PhD
3 1 (2.63%) MBA
Quality Assurance & Compliance
1 1 (2.63%) Actionable Recommendations
1 1 (2.63%) QA
Vendors
1 9 (23.68%) Tableau
2 7 (18.42%) Microsoft
3 6 (15.79%) MicroStrategy
4 5 (13.16%) Adobe
5 3 (7.89%) Google
5 3 (7.89%) Salesforce.com
5 3 (7.89%) Sun
6 2 (5.26%) Netezza
6 2 (5.26%) SAP
6 2 (5.26%) Vertica
7 1 (2.63%) Marketo
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