The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 27 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 569 609 565
Rank change year-on-year
+40 -44
Permanent jobs citing Marketing Analytics 43 37 42
As % of all permanent IT jobs located in London 0.099% 0.079% 0.094%
As % of the Processes & Methodologies category 0.12% 0.093% 0.11%
Number of salaries quoted 37 36 38
Average salary £60,000 £51,500 £42,000
Average salary % change year-on-year
+16.50% +22.61%
90% offered a salary of more than £41,500 £40,000 £29,000
10% offered a salary of more than £91,000 £87,500 £55,000
UK excluding London average salary £37,500 £35,000 £38,250
% change year-on-year
+7.14% -8.49%
Marketing Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
37172 39772 37631
As % of all permanent IT jobs located in London 85.76% 84.59% 84.10%
Number of salaries quoted 31310 32796 31155
Average salary £60,000 £55,000 £55,000
Average salary % change year-on-year
+9.09% -
90% offered a salary of more than £38,436 £37,500 £37,000
10% offered a salary of more than £85,000 £80,000 £80,000
UK excluding London average salary £45,000 £42,500 £41,250
% change year-on-year
+5.88% +3.03%

Marketing Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in London

Marketing Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the London region.

Marketing Analytics Salary Trend in London

Marketing Analytics
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the London region over the 3 months to 27 August 2015.

Marketing Analytics Salary Histogram in London

Marketing Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the London region over the 3 months to 27 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +36 10 £60,000 +2.56% 1
Ealing - 1 £45,000 -
Marketing Analytics
England

Marketing Analytics
Top 30 Related IT Skills in London

For the 6 months to 27 August 2015, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 89 (100.00%) Marketing
1 89 (100.00%) Analytics
2 51 (57.30%) SQL
3 50 (56.18%) Analytical Skills
4 43 (48.31%) SAS
5 39 (43.82%) R
6 36 (40.45%) SPSS
6 36 (40.45%) Degree
7 32 (35.96%) Digital Marketing
8 28 (31.46%) VBA
9 23 (25.84%) Computer Science
9 23 (25.84%) Tableau
9 23 (25.84%) Digital Media
10 21 (23.60%) Finance
11 20 (22.47%) IBM
11 20 (22.47%) Web Analytics
11 20 (22.47%) Social Media
12 18 (20.22%) Statistics
12 18 (20.22%) Python
13 17 (19.10%) Data Analysis
13 17 (19.10%) SEO
13 17 (19.10%) Google Analytics
13 17 (19.10%) Visualisation
14 16 (17.98%) Cognizant
14 16 (17.98%) Data Analytics
15 15 (16.85%) Hadoop
15 15 (16.85%) Business Intelligence
15 15 (16.85%) Google
16 14 (15.73%) Big Data
17 13 (14.61%) Java

Marketing Analytics
Top Related IT Skills in London by Category

For the 6 months to 27 August 2015, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 43 (48.31%) SAS
2 7 (7.87%) Apache
2 7 (7.87%) Apache Spark
3 1 (1.12%) Confluence
3 1 (1.12%) Node.js
3 1 (1.12%) Apache Pig
3 1 (1.12%) Elasticsearch
Applications
1 36 (40.45%) SPSS
2 4 (4.49%) MS PowerPoint
2 4 (4.49%) MS Excel
3 1 (1.12%) Weka
Business Applications
1 1 (1.12%) WebTrends
Cloud Services
1 17 (19.10%) Google Analytics
2 8 (8.99%) Amazon AWS
3 7 (7.87%) Microsoft Azure
3 7 (7.87%) Adobe Analytics
4 1 (1.12%) Veeva
4 1 (1.12%) SaaS
Communications & Networking
1 1 (1.12%) VoIP
1 1 (1.12%) HTTP
Database & Business Intelligence
1 15 (16.85%) Hadoop
2 14 (15.73%) Big Data
3 7 (7.87%) MongoDB
3 7 (7.87%) NoSQL
3 7 (7.87%) Redis
4 5 (5.62%) Data Mining
5 4 (4.49%) QlikView
6 3 (3.37%) BusinessObjects
6 3 (3.37%) Data Warehouse
7 2 (2.25%) MS Access
7 2 (2.25%) Base SAS
8 1 (1.12%) Apache Hive
8 1 (1.12%) Mahout
8 1 (1.12%) SQL Server
8 1 (1.12%) Oracle Reports
8 1 (1.12%) Text Mining
8 1 (1.12%) Spotfire
8 1 (1.12%) Impala
Development Applications
1 8 (8.99%) Jenkins
2 7 (7.87%) Hudson
General
1 89 (100.00%) Marketing
2 21 (23.60%) Finance
3 9 (10.11%) Retail
4 5 (5.62%) Banking
4 5 (5.62%) Advertising
5 2 (2.25%) Pharmaceutical
5 2 (2.25%) Telecoms
6 1 (1.12%) Law
6 1 (1.12%) Legal
6 1 (1.12%) Publishing
6 1 (1.12%) Games
6 1 (1.12%) Italian Language
Job Titles
1 26 (29.21%) Analyst
2 12 (13.48%) Developer
3 11 (12.36%) Data Analyst
4 10 (11.24%) Senior Manager
5 9 (10.11%) Marketing Manager
5 9 (10.11%) Digital Marketing Manager
5 9 (10.11%) Data Scientist
6 7 (7.87%) Insight Analyst
6 7 (7.87%) Python Developer
7 5 (5.62%) Senior Analyst
8 4 (4.49%) Web Manager
8 4 (4.49%) Software Developer
8 4 (4.49%) Web Analytics Manager
8 4 (4.49%) Senior Web Analytics Manager
9 3 (3.37%) Senior Insight Analyst
9 3 (3.37%) Development Analyst
9 3 (3.37%) Business Development Analyst
9 3 (3.37%) Marketing Data Analyst
9 3 (3.37%) Senior Commercial Manager
9 3 (3.37%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 4 (4.49%) .NET Framework
1 4 (4.49%) .NET
1 4 (4.49%) ASP.NET
1 4 (4.49%) Web Services
1 4 (4.49%) WinForms
2 1 (1.12%) Ajax
2 1 (1.12%) HTML
2 1 (1.12%) XML
2 1 (1.12%) CSS
2 1 (1.12%) HTML5
2 1 (1.12%) FreeSWITCH
2 1 (1.12%) SciPy
2 1 (1.12%) CSS3
2 1 (1.12%) D3.js
2 1 (1.12%) AngularJS
2 1 (1.12%) Pandas
Miscellaneous
1 50 (56.18%) Analytical Skills
2 23 (25.84%) Computer Science
2 23 (25.84%) Digital Media
3 20 (22.47%) Social Media
4 18 (20.22%) Statistics
5 17 (19.10%) Visualisation
6 12 (13.48%) Mathematics
7 10 (11.24%) Algorithms
8 5 (5.62%) Data Structures
8 5 (5.62%) Physics
9 4 (4.49%) Economics
10 3 (3.37%) User Experience
11 2 (2.25%) Derivative
11 2 (2.25%) Contract for Difference
11 2 (2.25%) Spread Betting
11 2 (2.25%) Credit Risk
11 2 (2.25%) Mobile App
12 1 (1.12%) Social Gaming
12 1 (1.12%) Informatics
12 1 (1.12%) Management Information System
Operating Systems
1 9 (10.11%) Linux
2 7 (7.87%) Ubuntu
Processes & Methodologies
1 89 (100.00%) Analytics
2 32 (35.96%) Digital Marketing
3 20 (22.47%) Web Analytics
4 17 (19.10%) SEO
4 17 (19.10%) Data Analysis
5 16 (17.98%) Data Analytics
6 15 (16.85%) Business Intelligence
7 11 (12.36%) Customer Insight
8 9 (10.11%) OO
9 8 (8.99%) CRM
9 8 (8.99%) Continuous Integration
10 7 (7.87%) Software Engineering
11 6 (6.74%) Stakeholder Management
11 6 (6.74%) Agile Software Development
12 5 (5.62%) E-Commerce
12 5 (5.62%) Project Management
12 5 (5.62%) Direct Marketing
12 5 (5.62%) MapReduce
12 5 (5.62%) Bayesian Methods
13 4 (4.49%) Time Series Forecasting
Programming Languages
1 51 (57.30%) SQL
2 39 (43.82%) R
3 28 (31.46%) VBA
4 18 (20.22%) Python
5 13 (14.61%) Java
6 9 (10.11%) JavaScript
7 4 (4.49%) C#
7 4 (4.49%) C++
8 2 (2.25%) MATLAB
9 1 (1.12%) Bash Shell
Qualifications
1 36 (40.45%) Degree
2 2 (2.25%) PhD
3 1 (1.12%) MBA
Quality Assurance & Compliance
1 2 (2.25%) QA
1 2 (2.25%) Data Quality
2 1 (1.12%) PCI DSS
System Software
1 7 (7.87%) Docker
1 7 (7.87%) LXC
2 1 (1.12%) Kamailio
Systems Management
1 7 (7.87%) Vagrant
1 7 (7.87%) Mesos
1 7 (7.87%) Chronos
2 1 (1.12%) Opscode Chef
2 1 (1.12%) Puppet
Vendors
1 23 (25.84%) Tableau
2 20 (22.47%) IBM
3 16 (17.98%) Cognizant
4 15 (16.85%) Google
5 10 (11.24%) Oracle
6 6 (6.74%) SAP
7 5 (5.62%) Cognos
8 4 (4.49%) DevExpress
9 3 (3.37%) Microsoft
10 2 (2.25%) Adobe
10 2 (2.25%) Informatica
10 2 (2.25%) Omniture
11 1 (1.12%) comScore
11 1 (1.12%) Zoho
11 1 (1.12%) Pardot
11 1 (1.12%) Sysomos
11 1 (1.12%) Salesforce.com
11 1 (1.12%) Coremetrics
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