The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 577 600 563
Rank change year-on-year
+23 -37
Permanent jobs citing Marketing Analytics 56 53 40
As % of all permanent IT jobs located in London 0.13% 0.11% 0.091%
As % of the Processes & Methodologies category 0.15% 0.13% 0.11%
Number of salaries quoted 49 49 32
Average salary £45,000 £49,000 £47,500
Average salary % change year-on-year
-8.16% +3.15%
90% offered a salary of more than £37,000 £35,000 £37,500
10% offered a salary of more than £90,200 £85,500 £76,750
UK excluding London average salary £37,500 £35,000 £35,250
% change year-on-year
+7.14% -0.70%
Marketing Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
38094 41546 36997
As % of all permanent IT jobs located in London 85.46% 84.81% 83.89%
Number of salaries quoted 31996 34545 30786
Average salary £57,500 £55,000 £55,000
Average salary % change year-on-year
+4.54% -
90% offered a salary of more than £37,500 £37,500 £36,500
10% offered a salary of more than £82,500 £80,000 £80,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Marketing Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in London

Marketing Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the London region.

Marketing Analytics Salary Trend in London

Marketing Analytics
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the London region over the 3 months to 3 July 2015.

Marketing Analytics Salary Histogram in London

Marketing Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the London region over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +47 14 £59,250 -19.66% 3
Romford - 1 £44,000 -
Marketing Analytics
England

Marketing Analytics
Top 30 Related IT Skills in London

For the 6 months to 3 July 2015, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 74 (100.00%) Marketing
1 74 (100.00%) Analytics
2 40 (54.05%) Analytical Skills
2 40 (54.05%) SAS
3 39 (52.70%) SQL
4 32 (43.24%) SPSS
4 32 (43.24%) R
5 31 (41.89%) Degree
6 29 (39.19%) Digital Marketing
7 24 (32.43%) VBA
8 20 (27.03%) Tableau
9 19 (25.68%) Web Analytics
10 18 (24.32%) Social Media
10 18 (24.32%) Digital Media
11 17 (22.97%) SEO
11 17 (22.97%) Finance
11 17 (22.97%) Data Analysis
11 17 (22.97%) IBM
12 15 (20.27%) Data Analytics
13 14 (18.92%) Visualisation
14 13 (17.57%) Statistics
14 13 (17.57%) Computer Science
14 13 (17.57%) Cognizant
15 12 (16.22%) Python
15 12 (16.22%) Google
15 12 (16.22%) Google Analytics
16 11 (14.86%) Mathematics
17 10 (13.51%) Big Data
18 9 (12.16%) Hadoop
18 9 (12.16%) Retail

Marketing Analytics
Top Related IT Skills in London by Category

For the 6 months to 3 July 2015, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 40 (54.05%) SAS
2 4 (5.41%) Apache
2 4 (5.41%) Apache Spark
3 1 (1.35%) Apache Pig
Applications
1 32 (43.24%) SPSS
2 3 (4.05%) MS Excel
3 2 (2.70%) MS PowerPoint
4 1 (1.35%) Weka
4 1 (1.35%) MS Office
Business Applications
1 3 (4.05%) WebTrends
Cloud Services
1 12 (16.22%) Google Analytics
2 6 (8.11%) Adobe Analytics
3 4 (5.41%) Microsoft Azure
3 4 (5.41%) Amazon AWS
4 1 (1.35%) Veeva
Database & Business Intelligence
1 10 (13.51%) Big Data
2 9 (12.16%) Hadoop
3 4 (5.41%) QlikView
3 4 (5.41%) Data Mining
3 4 (5.41%) MongoDB
3 4 (5.41%) NoSQL
3 4 (5.41%) Redis
4 3 (4.05%) Data Warehouse
5 2 (2.70%) MS Access
5 2 (2.70%) Base SAS
6 1 (1.35%) Apache Hive
6 1 (1.35%) SQL Server
6 1 (1.35%) Spotfire
6 1 (1.35%) Impala
6 1 (1.35%) Mahout
Development Applications
1 4 (5.41%) Hudson
1 4 (5.41%) Jenkins
General
1 74 (100.00%) Marketing
2 17 (22.97%) Finance
3 9 (12.16%) Retail
4 3 (4.05%) Advertising
5 2 (2.70%) Banking
6 1 (1.35%) Games
6 1 (1.35%) Legal
6 1 (1.35%) Pharmaceutical
6 1 (1.35%) Telecoms
6 1 (1.35%) Italian Language
Job Titles
1 23 (31.08%) Analyst
2 12 (16.22%) Senior Manager
3 8 (10.81%) Developer
3 8 (10.81%) Data Analyst
4 7 (9.46%) Marketing Manager
4 7 (9.46%) Digital Marketing Manager
4 7 (9.46%) Insight Analyst
5 5 (6.76%) Marketing Analyst
5 5 (6.76%) Senior Analyst
5 5 (6.76%) Data Scientist
6 4 (5.41%) Risk Manager
6 4 (5.41%) Python Developer
6 4 (5.41%) Web Manager
6 4 (5.41%) Software Developer
6 4 (5.41%) Strategy Manager
6 4 (5.41%) Web Analytics Manager
6 4 (5.41%) Senior Web Analytics Manager
7 3 (4.05%) CRM Manager
7 3 (4.05%) Senior Insight Analyst
7 3 (4.05%) Marketing Data Analyst
Libraries, Frameworks & Software Standards
1 4 (5.41%) .NET
1 4 (5.41%) ASP.NET
1 4 (5.41%) Web Services
1 4 (5.41%) WinForms
1 4 (5.41%) .NET Framework
2 1 (1.35%) SciPy
2 1 (1.35%) Pandas
2 1 (1.35%) Ajax
2 1 (1.35%) XML
2 1 (1.35%) CSS
2 1 (1.35%) HTML
Miscellaneous
1 40 (54.05%) Analytical Skills
2 18 (24.32%) Social Media
2 18 (24.32%) Digital Media
3 14 (18.92%) Visualisation
4 13 (17.57%) Computer Science
4 13 (17.57%) Statistics
5 11 (14.86%) Mathematics
6 8 (10.81%) Algorithms
7 6 (8.11%) Economics
8 5 (6.76%) Data Structures
9 4 (5.41%) Credit Risk
9 4 (5.41%) Physics
10 3 (4.05%) User Experience
11 2 (2.70%) Informatics
12 1 (1.35%) Social Gaming
Operating Systems
1 4 (5.41%) Linux
1 4 (5.41%) Ubuntu
Processes & Methodologies
1 74 (100.00%) Analytics
2 29 (39.19%) Digital Marketing
3 19 (25.68%) Web Analytics
4 17 (22.97%) SEO
4 17 (22.97%) Data Analysis
5 15 (20.27%) Data Analytics
6 9 (12.16%) CRM
6 9 (12.16%) Business Intelligence
7 8 (10.81%) OO
7 8 (10.81%) Customer Insight
8 6 (8.11%) Risk Analytics
9 5 (6.76%) E-Commerce
10 4 (5.41%) Stakeholder Management
10 4 (5.41%) Software Engineering
10 4 (5.41%) MVC
10 4 (5.41%) Direct Marketing
10 4 (5.41%) Continuous Integration
10 4 (5.41%) MapReduce
10 4 (5.41%) Bayesian Methods
10 4 (5.41%) Time Series Forecasting
Programming Languages
1 39 (52.70%) SQL
2 32 (43.24%) R
3 24 (32.43%) VBA
4 12 (16.22%) Python
5 9 (12.16%) Java
6 7 (9.46%) JavaScript
7 4 (5.41%) C#
7 4 (5.41%) C++
Qualifications
1 31 (41.89%) Degree
2 2 (2.70%) PhD
3 1 (1.35%) MBA
Quality Assurance & Compliance
1 2 (2.70%) QA
2 1 (1.35%) Data Quality
System Software
1 4 (5.41%) Docker
1 4 (5.41%) LXC
Systems Management
1 4 (5.41%) Vagrant
1 4 (5.41%) Mesos
Vendors
1 20 (27.03%) Tableau
2 17 (22.97%) IBM
3 13 (17.57%) Cognizant
4 12 (16.22%) Google
5 5 (6.76%) SAP
6 4 (5.41%) Oracle
6 4 (5.41%) Adobe
6 4 (5.41%) Omniture
6 4 (5.41%) DevExpress
7 3 (4.05%) Coremetrics
7 3 (4.05%) Microsoft
8 1 (1.35%) Informatica
8 1 (1.35%) Salesforce.com
8 1 (1.35%) comScore
8 1 (1.35%) Pardot
8 1 (1.35%) Sysomos
London
Initi8 Recruitment
Salary: £70000 - £80000 Per Annum
Posted: Yesterday
Central London / West End
ANSON MCCADE
Salary: Up to £43k plus bonus
Posted: 2 days ago
City, London
ANSON MCCADE
Salary: £60k - £110k plus excellent benefits
Posted: 2 days ago
City, London
Client Server
Salary: £40k to £45k + bonus + benefits
Posted: 3 days ago
London
CLIENT SERVER
Salary: £40k to £45k + bonus + benefits
Posted: 3 days ago
City, London
Austin Fraser
Salary: £50000.00 - £70000.00 per annum + DOE
Posted: 3 days ago