The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 28 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 May 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 590 621 558
Rank change year-on-year
+31 -63
Permanent jobs citing Marketing Analytics 46 58 50
As % of all permanent IT jobs located in London 0.11% 0.12% 0.11%
As % of the Processes & Methodologies category 0.12% 0.14% 0.14%
Number of salaries quoted 41 49 33
Average salary £45,000 £49,000 £50,000
Average salary % change year-on-year
-8.16% -2.00%
90% offered a salary of more than £35,000 £23,000 £38,400
10% offered a salary of more than £70,000 £80,000 £77,500
UK excluding London average salary £40,000 £32,000 £40,000
% change year-on-year
+25.00% -20.00%
Marketing Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
37380 42499 36853
As % of all permanent IT jobs located in London 85.38% 84.63% 83.76%
Number of salaries quoted 31292 35300 30681
Average salary £57,500 £55,000 £55,000
Average salary % change year-on-year
+4.54% -
90% offered a salary of more than £37,500 £37,500 £36,500
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £45,000 £42,500 £40,000
% change year-on-year
+5.88% +6.25%

Marketing Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in London

Marketing Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the London region.

Marketing Analytics Salary Trend in London

Marketing Analytics
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the London region over the 3 months to 28 May 2015.

Marketing Analytics Salary Histogram in London

Marketing Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the London region over the 3 months to 28 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +63 14 £50,000 -32.20% 3
Romford - 1 £44,000 -
Marketing Analytics
England

Marketing Analytics
Top 30 Related IT Skills in London

For the 6 months to 28 May 2015, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 60 (100.00%) Marketing
1 60 (100.00%) Analytics
2 33 (55.00%) SAS
3 27 (45.00%) SQL
4 26 (43.33%) R
5 25 (41.67%) Analytical Skills
6 24 (40.00%) Degree
7 23 (38.33%) SPSS
8 16 (26.67%) Digital Marketing
9 14 (23.33%) Finance
9 14 (23.33%) VBA
10 13 (21.67%) Tableau
11 12 (20.00%) Data Analysis
11 12 (20.00%) Data Analytics
12 11 (18.33%) Digital Media
12 11 (18.33%) Retail
12 11 (18.33%) SEO
12 11 (18.33%) Social Media
13 10 (16.67%) Statistics
13 10 (16.67%) Web Analytics
13 10 (16.67%) Mathematics
13 10 (16.67%) Python
13 10 (16.67%) IBM
14 9 (15.00%) Business Intelligence
14 9 (15.00%) CRM
15 8 (13.33%) Economics
15 8 (13.33%) Risk Analytics
16 7 (11.67%) Computer Science
16 7 (11.67%) Visualisation
17 6 (10.00%) Google Analytics

Marketing Analytics
Top Related IT Skills in London by Category

For the 6 months to 28 May 2015, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 33 (55.00%) SAS
2 2 (3.33%) Apache
2 2 (3.33%) Apache Spark
3 1 (1.67%) Apache Pig
Applications
1 23 (38.33%) SPSS
2 3 (5.00%) MS Excel
3 2 (3.33%) MS Office
4 1 (1.67%) Weka
Business Applications
1 3 (5.00%) WebTrends
Cloud Services
1 6 (10.00%) Google Analytics
2 3 (5.00%) Adobe Analytics
3 2 (3.33%) Microsoft Azure
3 2 (3.33%) Amazon AWS
4 1 (1.67%) Veeva
Database & Business Intelligence
1 6 (10.00%) Big Data
2 4 (6.67%) QlikView
2 4 (6.67%) Data Mining
2 4 (6.67%) Hadoop
3 3 (5.00%) Data Warehouse
4 2 (3.33%) Base SAS
4 2 (3.33%) MongoDB
4 2 (3.33%) NoSQL
4 2 (3.33%) MS Access
4 2 (3.33%) Redis
5 1 (1.67%) Impala
5 1 (1.67%) Mahout
5 1 (1.67%) SQL Server
5 1 (1.67%) Apache Hive
5 1 (1.67%) Spotfire
Development Applications
1 2 (3.33%) Hudson
1 2 (3.33%) Jenkins
General
1 60 (100.00%) Marketing
2 14 (23.33%) Finance
3 11 (18.33%) Retail
4 3 (5.00%) Advertising
5 1 (1.67%) Banking
5 1 (1.67%) Telecoms
5 1 (1.67%) Legal
5 1 (1.67%) Pharmaceutical
5 1 (1.67%) Italian Language
Job Titles
1 19 (31.67%) Analyst
2 11 (18.33%) Senior Manager
3 6 (10.00%) Developer
3 6 (10.00%) Data Analyst
4 5 (8.33%) Risk Manager
4 5 (8.33%) Marketing Analyst
4 5 (8.33%) Strategy Manager
5 4 (6.67%) Insight Analyst
5 4 (6.67%) Software Developer
6 3 (5.00%) Data Scientist
6 3 (5.00%) Marketing Manager
6 3 (5.00%) SAS Analyst
6 3 (5.00%) Commercial Manager
6 3 (5.00%) Marketing Data Analyst
6 3 (5.00%) CRM Manager
6 3 (5.00%) Digital Marketing Manager
6 3 (5.00%) Senior Commercial Manager
7 2 (3.33%) Customer Analyst
7 2 (3.33%) Web Manager
7 2 (3.33%) Product Analyst
Libraries, Frameworks & Software Standards
1 4 (6.67%) .NET Framework
1 4 (6.67%) ASP.NET
1 4 (6.67%) Web Services
1 4 (6.67%) .NET
1 4 (6.67%) WinForms
2 1 (1.67%) Pandas
2 1 (1.67%) CSS
2 1 (1.67%) HTML
2 1 (1.67%) SciPy
Miscellaneous
1 25 (41.67%) Analytical Skills
2 11 (18.33%) Digital Media
2 11 (18.33%) Social Media
3 10 (16.67%) Statistics
3 10 (16.67%) Mathematics
4 8 (13.33%) Economics
5 7 (11.67%) Computer Science
5 7 (11.67%) Visualisation
6 5 (8.33%) Data Structures
6 5 (8.33%) Algorithms
6 5 (8.33%) Credit Risk
7 3 (5.00%) Informatics
8 1 (1.67%) User Experience
8 1 (1.67%) Physics
Operating Systems
1 2 (3.33%) Ubuntu
1 2 (3.33%) Linux
Processes & Methodologies
1 60 (100.00%) Analytics
2 16 (26.67%) Digital Marketing
3 12 (20.00%) Data Analysis
3 12 (20.00%) Data Analytics
4 11 (18.33%) SEO
5 10 (16.67%) Web Analytics
6 9 (15.00%) Business Intelligence
6 9 (15.00%) CRM
7 8 (13.33%) Risk Analytics
8 6 (10.00%) E-Commerce
8 6 (10.00%) Customer Insight
9 5 (8.33%) Stakeholder Management
9 5 (8.33%) OO
10 4 (6.67%) Pay per click
10 4 (6.67%) MVC
10 4 (6.67%) Time Series Forecasting
11 3 (5.00%) Segmentation Analysis
11 3 (5.00%) Customer Segmentation
11 3 (5.00%) Factor Analysis
11 3 (5.00%) Big Data Analytics
Programming Languages
1 27 (45.00%) SQL
2 26 (43.33%) R
3 14 (23.33%) VBA
4 10 (16.67%) Python
5 6 (10.00%) Java
6 5 (8.33%) JavaScript
7 4 (6.67%) C#
7 4 (6.67%) C++
8 1 (1.67%) MATLAB
Qualifications
1 24 (40.00%) Degree
2 3 (5.00%) PhD
Quality Assurance & Compliance
1 2 (3.33%) QA
System Software
1 2 (3.33%) LXC
1 2 (3.33%) Docker
Systems Management
1 2 (3.33%) Vagrant
1 2 (3.33%) Mesos
Vendors
1 13 (21.67%) Tableau
2 10 (16.67%) IBM
3 6 (10.00%) Google
3 6 (10.00%) Cognizant
4 4 (6.67%) Omniture
4 4 (6.67%) DevExpress
4 4 (6.67%) SAP
4 4 (6.67%) Adobe
5 3 (5.00%) Microsoft
5 3 (5.00%) Oracle
5 3 (5.00%) Coremetrics
6 1 (1.67%) Pardot
6 1 (1.67%) Sysomos
6 1 (1.67%) Salesforce.com
6 1 (1.67%) comScore
City, London
Austin Fraser
Salary: £50000.00 - £70000.00 per annum + DOE
Posted: Yesterday
City, London
Parallel Consulting
Salary: £45000 - £55000 per annum
Posted: 6 days ago
City, London
Client Server
Salary: £40k to £45k + bonus + benefits
Posted: 6 days ago
London
CLIENT SERVER
Salary: £40k to £45k + bonus + benefits
Posted: 6 days ago
London
Global Markets Recruitment
Salary: £30,000 - £50,000 per year
Posted: 10 days ago
South West London
Amoria Bond - UK
Salary: £65000 - £80000 per annum + Pension, Car, Bonus, Health
Posted: 20 days ago