The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 21 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Nov 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 591 599 555
Rank change year-on-year
+8 -44
Permanent jobs citing Marketing Analytics 42 22 71
As % of all permanent IT jobs located in London 0.093% 0.048% 0.15%
As % of the Processes & Methodologies category 0.11% 0.057% 0.19%
Number of salaries quoted 36 21 64
Average salary £50,000 £45,000 £49,250
Average salary % change year-on-year
+11.11% -8.62%
90% offered a salary of more than £28,500 £29,000 £36,000
10% offered a salary of more than £70,750 £50,000 £63,500
UK excluding London average salary £35,000 £39,500 £26,250
% change year-on-year
-11.39% +50.47%
Marketing Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
37689 38487 37948
As % of all permanent IT jobs located in London 83.29% 83.56% 81.53%
Number of salaries quoted 31716 31712 32216
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,000 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Marketing Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in London

Marketing Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the London region.

Marketing Analytics Salary Trend in London

Marketing Analytics
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the London region over the 3 months to 21 November 2014.

Marketing Analytics Salary Histogram in London

Marketing Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the London region over the 3 months to 21 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +28 2 £54,250 +37.34% 1
Marketing Analytics
England

Marketing Analytics
Top 30 Related IT Skills in London

For the 6 months to 21 November 2014, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 91 (100.00%) Marketing
1 91 (100.00%) Analytics
2 49 (53.85%) Analytical Skills
3 46 (50.55%) Degree
4 40 (43.96%) SAS
4 40 (43.96%) Digital Marketing
5 39 (42.86%) SQL
6 28 (30.77%) SPSS
7 26 (28.57%) JavaScript
8 22 (24.18%) Finance
8 22 (24.18%) Google
8 22 (24.18%) Google Analytics
9 21 (23.08%) HTML
10 19 (20.88%) VBA
11 18 (19.78%) R
12 17 (18.68%) Data Management
13 16 (17.58%) Statistics
13 16 (17.58%) B2C
13 16 (17.58%) E-Commerce
14 15 (16.48%) B2B
14 15 (16.48%) Economics
14 15 (16.48%) Big Data
15 14 (15.38%) Marketing Strategy
16 13 (14.29%) Mathematics
17 12 (13.19%) Data Analysis
17 12 (13.19%) Risk Analytics
18 11 (12.09%) Customer Segmentation
18 11 (12.09%) Data Analytics
18 11 (12.09%) Predictive Modelling
18 11 (12.09%) Retail

Marketing Analytics
Top Related IT Skills in London by Category

For the 6 months to 21 November 2014, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 40 (43.96%) SAS
2 3 (3.30%) CMS
Applications
1 28 (30.77%) SPSS
2 1 (1.10%) MS PowerPoint
2 1 (1.10%) Spreadsheet
Business Applications
1 22 (24.18%) Google Analytics
2 4 (4.40%) SAP InfiniteInsight
Cloud Services
1 4 (4.40%) SaaS
Communications & Networking
1 5 (5.49%) Internet
Database & Business Intelligence
1 15 (16.48%) Big Data
2 8 (8.79%) Data Mining
3 3 (3.30%) MySQL
3 3 (3.30%) SQL Server
3 3 (3.30%) Hadoop
3 3 (3.30%) Apache Hive
3 3 (3.30%) NoSQL
3 3 (3.30%) Spotfire
3 3 (3.30%) Relational Database
4 2 (2.20%) Data Warehouse
5 1 (1.10%) Oracle OLAP
5 1 (1.10%) QlikView
5 1 (1.10%) SQL Server 2008
5 1 (1.10%) SQL Server 2012
5 1 (1.10%) OLAP
5 1 (1.10%) Crystal Reports
5 1 (1.10%) RDBMS
5 1 (1.10%) Snowflake Schema
5 1 (1.10%) PostgreSQL
5 1 (1.10%) SQL Server Integration Services
General
1 91 (100.00%) Marketing
2 22 (24.18%) Finance
3 11 (12.09%) Retail
4 9 (9.89%) Banking
5 8 (8.79%) Telecoms
6 6 (6.59%) Advertising
7 4 (4.40%) Back Office
8 3 (3.30%) Front Office
8 3 (3.30%) Games
8 3 (3.30%) iGaming
9 1 (1.10%) Retail Banking
9 1 (1.10%) Publishing
9 1 (1.10%) Pharmaceutical
Job Titles
1 34 (37.36%) Analyst
2 24 (26.37%) Consultant
3 12 (13.19%) Web Analyst
4 8 (8.79%) Marketing Consultant
5 7 (7.69%) Marketing Analyst
5 7 (7.69%) Business Analyst
6 4 (4.40%) Developer
6 4 (4.40%) Senior Manager
7 3 (3.30%) Senior Consultant
7 3 (3.30%) Technical Consultant
7 3 (3.30%) Senior Analyst
7 3 (3.30%) Project Manager
7 3 (3.30%) Data Analyst
7 3 (3.30%) Risk Manager
7 3 (3.30%) Technical Analyst
7 3 (3.30%) SQL Developer
7 3 (3.30%) Engagement Manager
7 3 (3.30%) Data Consultant
7 3 (3.30%) Strategy Manager
7 3 (3.30%) Insight Analyst
Libraries, Frameworks & Software Standards
1 21 (23.08%) HTML
2 6 (6.59%) CSS
3 5 (5.49%) HTML5
4 3 (3.30%) jQuery
5 1 (1.10%) .NET
5 1 (1.10%) REST
5 1 (1.10%) Regular Expression
Miscellaneous
1 49 (53.85%) Analytical Skills
2 16 (17.58%) Statistics
3 15 (16.48%) Economics
4 13 (14.29%) Mathematics
5 7 (7.69%) Computer Science
5 7 (7.69%) Social Media
5 7 (7.69%) Algorithms
6 5 (5.49%) Neural Network
6 5 (5.49%) Spread Betting
7 4 (4.40%) Enterprise Software
7 4 (4.40%) Data Structures
7 4 (4.40%) Visualisation
8 3 (3.30%) Credit Risk
8 3 (3.30%) Informatics
9 2 (2.20%) Contract for Difference
9 2 (2.20%) Life Science
10 1 (1.10%) Fixed Income
10 1 (1.10%) Derivative
Operating Systems
1 1 (1.10%) UNIX
1 1 (1.10%) Linux
Processes & Methodologies
1 91 (100.00%) Analytics
2 40 (43.96%) Digital Marketing
3 17 (18.68%) Data Management
4 16 (17.58%) E-Commerce
4 16 (17.58%) B2C
5 15 (16.48%) B2B
6 14 (15.38%) Marketing Strategy
7 12 (13.19%) Risk Analytics
7 12 (13.19%) Data Analysis
8 11 (12.09%) Business Intelligence
8 11 (12.09%) Data Analytics
8 11 (12.09%) Customer Segmentation
8 11 (12.09%) Predictive Modelling
9 9 (9.89%) Econometrics
9 9 (9.89%) Statistical Analysis
10 8 (8.79%) Web Analytics
10 8 (8.79%) Stakeholder Management
10 8 (8.79%) Customer Insight
11 7 (7.69%) Big Data Analytics
11 7 (7.69%) Direct Marketing
Programming Languages
1 39 (42.86%) SQL
2 26 (28.57%) JavaScript
3 19 (20.88%) VBA
4 18 (19.78%) R
5 5 (5.49%) MATLAB
6 2 (2.20%) PHP
7 1 (1.10%) Python
7 1 (1.10%) Shell Script
7 1 (1.10%) T-SQL
7 1 (1.10%) Perl
7 1 (1.10%) C#
7 1 (1.10%) Java
Qualifications
1 46 (50.55%) Degree
2 3 (3.30%) PhD
3 1 (1.10%) MBA
Quality Assurance & Compliance
1 1 (1.10%) Data Quality
Vendors
1 22 (24.18%) Google
2 8 (8.79%) Facebook
3 6 (6.59%) Tableau
4 3 (3.30%) Omniture
4 3 (3.30%) Oracle
4 3 (3.30%) IBM
5 1 (1.10%) Adobe
5 1 (1.10%) Informatica
5 1 (1.10%) Ab Initio
5 1 (1.10%) Teradata
5 1 (1.10%) Business Objects
5 1 (1.10%) SAP
5 1 (1.10%) DataFlux
5 1 (1.10%) Aprimo
City, London
Parallel Consulting
Salary: £55000 - £62000 per annum + bonus and pension
Posted: 3 days ago
London
ANSON MCCADE
Salary: + excellent benefits and extensive career progression opportunities
Posted: 4 days ago