The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 581 638 628
Rank change year-on-year
+57 -10
Permanent jobs citing Marketing Analytics 64 15 25
As % of all permanent IT jobs located in London 0.16% 0.036% 0.058%
As % of the Processes & Methodologies category 0.18% 0.042% 0.067%
Number of salaries quoted 59 12 21
Average salary £57,500 £55,000 £45,000
Average salary % change year-on-year
+4.54% +22.22%
90% offered a salary of more than £38,400 £50,250 £35,000
10% offered a salary of more than £70,000 £59,850 £55,000
UK excluding London average salary £67,500 £40,000 £42,887
% change year-on-year
+68.75% -6.73%
Marketing Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
35920 35617 37447
As % of all permanent IT jobs located in London 87.84% 85.70% 86.54%
Number of salaries quoted 30668 29923 30305
Average salary £57,500 £55,000 £55,000
Average salary % change year-on-year
+4.54% -
90% offered a salary of more than £40,000 £37,500 £37,500
10% offered a salary of more than £85,000 £80,000 £80,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in London

Marketing Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the London region.

Marketing Analytics Salary Trend in London

Marketing Analytics
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the London region over the 3 months to 12 February 2016.

Marketing Analytics Salary Histogram in London

Marketing Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the London region over the 3 months to 12 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +63 14 £57,500 -1.70% 1
Marketing Analytics
England

Marketing Analytics
Top 30 Related IT Skills in London

For the 6 months to 12 February 2016, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 95 (100.00%) Marketing
1 95 (100.00%) Analytics
2 47 (49.47%) Business Intelligence
3 42 (44.21%) SQL
4 35 (36.84%) Retail
5 33 (34.74%) SQL Server Reporting Services
6 32 (33.68%) Finance
7 31 (32.63%) SQL Server
8 30 (31.58%) Analytical Skills
9 29 (30.53%) MS Excel
10 26 (27.37%) Microsoft
10 26 (27.37%) Open Source
11 25 (26.32%) SQL Server Integration Services
11 25 (26.32%) SQL Server Analysis Services
12 24 (25.26%) Advertising
12 24 (25.26%) Data Analysis
13 23 (24.21%) SAS
14 21 (22.11%) Data Modelling
14 21 (22.11%) Agile Software Development
15 20 (21.05%) ETL
16 19 (20.00%) OLAP
16 19 (20.00%) Java
16 19 (20.00%) MDX
17 17 (17.89%) Hadoop
17 17 (17.89%) E-Commerce
17 17 (17.89%) OLTP
18 16 (16.84%) CRM
18 16 (16.84%) Big Data
19 15 (15.79%) .NET
19 15 (15.79%) Project Management

Marketing Analytics
Top Related IT Skills in London by Category

For the 6 months to 12 February 2016, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 23 (24.21%) SAS
2 5 (5.26%) SharePoint
3 2 (2.11%) Confluence
4 1 (1.05%) IIS
4 1 (1.05%) Tomcat
4 1 (1.05%) WordPress
Applications
1 29 (30.53%) MS Excel
2 3 (3.16%) SPSS
3 2 (2.11%) MS Office
4 1 (1.05%) MS PowerPoint
4 1 (1.05%) MS Project
4 1 (1.05%) MS Visio
Business Applications
1 3 (3.16%) Dynamics CRM
2 2 (2.11%) Unica
3 1 (1.05%) SAP Business One
3 1 (1.05%) SAP Oil and Gas
Cloud Services
1 14 (14.74%) Microsoft Azure
2 8 (8.42%) Google Analytics
3 7 (7.37%) Adobe Analytics
4 2 (2.11%) Office 365
4 2 (2.11%) SaaS
5 1 (1.05%) AdWords
5 1 (1.05%) Amazon AWS
Communications & Networking
1 5 (5.26%) Intranet
2 2 (2.11%) FTP
2 2 (2.11%) VoIP
3 1 (1.05%) Internet
Database & Business Intelligence
1 33 (34.74%) SQL Server Reporting Services
2 31 (32.63%) SQL Server
3 25 (26.32%) SQL Server Analysis Services
3 25 (26.32%) SQL Server Integration Services
4 19 (20.00%) OLAP
5 17 (17.89%) Hadoop
5 17 (17.89%) OLTP
6 16 (16.84%) Big Data
7 13 (13.68%) Data Mining
7 13 (13.68%) Data Warehouse
8 8 (8.42%) SAS EBI
9 6 (6.32%) Text Mining
10 5 (5.26%) Relational Database
11 4 (4.21%) PostgreSQL
11 4 (4.21%) QlikView
11 4 (4.21%) RDBMS
12 2 (2.11%) SQL Server 2008
12 2 (2.11%) SQL Server 2012
13 1 (1.05%) Enterprise Data Warehouse
Development Applications
1 6 (6.32%) Git (software)
2 5 (5.26%) Maven
3 4 (4.21%) Gradle
4 2 (2.11%) Jenkins
General
1 95 (100.00%) Marketing
2 35 (36.84%) Retail
3 32 (33.68%) Finance
4 24 (25.26%) Advertising
5 8 (8.42%) Financial Institution
6 6 (6.32%) Pharmaceutical
6 6 (6.32%) Publishing
7 3 (3.16%) Banking
7 3 (3.16%) Telecoms
8 1 (1.05%) Electronics
8 1 (1.05%) Law
8 1 (1.05%) Manufacturing
Job Titles
1 25 (26.32%) Developer
2 17 (17.89%) Analyst
2 17 (17.89%) Database Developer
2 17 (17.89%) Senior Database Developer
2 17 (17.89%) Senior Developer
3 14 (14.74%) Business Manager
4 13 (13.68%) Data Scientist
5 12 (12.63%) Azure Developer
5 12 (12.63%) Business Intelligence Manager
5 12 (12.63%) Marketing Database Developer
6 8 (8.42%) Consultant
6 8 (8.42%) Marketing Manager
7 7 (7.37%) Marketing Consultant
8 6 (6.32%) Data Analyst
8 6 (6.32%) Report Manager
8 6 (6.32%) SQL Analyst
9 5 (5.26%) Java Developer
9 5 (5.26%) Senior Analyst
9 5 (5.26%) SQL Data Analyst
9 5 (5.26%) SQL Database Developer
Libraries, Frameworks & Software Standards
1 19 (20.00%) MDX
2 15 (15.79%) .NET
3 6 (6.32%) HTML
4 5 (5.26%) CSS
4 5 (5.26%) D3.js
4 5 (5.26%) Hibernate
4 5 (5.26%) Spring
5 4 (4.21%) ActiveMQ
5 4 (4.21%) J2EE
5 4 (4.21%) JPA
5 4 (4.21%) Spring Integration
6 2 (2.11%) COM
6 2 (2.11%) FreeSWITCH
7 1 (1.05%) RESTful
Miscellaneous
1 30 (31.58%) Analytical Skills
2 14 (14.74%) Computer Science
3 11 (11.58%) Algorithms
4 10 (10.53%) Statistics
5 9 (9.47%) Mathematics
6 7 (7.37%) Mobile App
6 7 (7.37%) Social Media
7 5 (5.26%) Visualisation
8 4 (4.21%) Physics
9 3 (3.16%) Derivative
9 3 (3.16%) Management Information System
10 2 (2.11%) IVR
10 2 (2.11%) User Experience
11 1 (1.05%) Blog
11 1 (1.05%) Clustering
11 1 (1.05%) Credit Risk
11 1 (1.05%) Economics
11 1 (1.05%) Fintech
11 1 (1.05%) FMCG
11 1 (1.05%) Performance Metrics
Operating Systems
1 5 (5.26%) Windows
2 3 (3.16%) Linux
3 2 (2.11%) Windows Server
3 2 (2.11%) Windows Server 2008
3 2 (2.11%) Windows Server 2012
3 2 (2.11%) Windows Vista
Processes & Methodologies
1 95 (100.00%) Analytics
2 47 (49.47%) Business Intelligence
3 26 (27.37%) Open Source
4 24 (25.26%) Data Analysis
5 21 (22.11%) Agile Software Development
5 21 (22.11%) Data Modelling
6 20 (21.05%) ETL
7 17 (17.89%) E-Commerce
8 16 (16.84%) CRM
9 15 (15.79%) Project Management
10 14 (14.74%) Data Analytics
11 13 (13.68%) Digital Marketing
11 13 (13.68%) Statistical Analysis
12 12 (12.63%) SEO
13 11 (11.58%) Project Planning
14 9 (9.47%) Machine Learning
14 9 (9.47%) Predictive Modelling
15 8 (8.42%) Big Data Analytics
16 7 (7.37%) Campaign Management
16 7 (7.37%) Change Management
Programming Languages
1 42 (44.21%) SQL
2 19 (20.00%) Java
3 12 (12.63%) C#
4 9 (9.47%) R
5 8 (8.42%) Python
6 7 (7.37%) JavaScript
7 3 (3.16%) MATLAB
7 3 (3.16%) VBA
8 2 (2.11%) Bash Shell
9 1 (1.05%) Perl
9 1 (1.05%) PHP
Qualifications
1 14 (14.74%) Degree
2 6 (6.32%) PhD
3 5 (5.26%) APMP
Quality Assurance & Compliance
1 2 (2.11%) PCI DSS
2 1 (1.05%) Data Quality
System Software
1 5 (5.26%) HDFS
2 4 (4.21%) Docker
3 2 (2.11%) Kamailio
Systems Management
1 1 (1.05%) Opscode Chef
1 1 (1.05%) Puppet
1 1 (1.05%) SCOM
Vendors
1 26 (27.37%) Microsoft
2 6 (6.32%) Google
3 4 (4.21%) Cognos
3 4 (4.21%) Oracle
3 4 (4.21%) Tableau
4 3 (3.16%) Adobe
4 3 (3.16%) Facebook
4 3 (3.16%) Salesforce.com
5 2 (2.11%) IBM
5 2 (2.11%) Salesforce Marketing Cloud
5 2 (2.11%) SAP
5 2 (2.11%) Sitecore
5 2 (2.11%) Zoho
6 1 (1.05%) Citrix
6 1 (1.05%) Twitter
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