The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 27 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Jan 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 588 600 599
Rank change year-on-year
+12 -1
Permanent jobs citing Marketing Analytics 17 28 22
As % of all permanent IT jobs located in London 0.041% 0.066% 0.048%
As % of the Processes & Methodologies category 0.049% 0.078% 0.059%
Number of salaries quoted 14 23 16
Average salary £56,750 £45,000 £41,250
Average salary % change year-on-year
+26.11% +9.09%
90% offered a salary of more than £39,500 £26,200 £35,000
10% offered a salary of more than £66,300 £71,000 £80,000
UK excluding London average salary £35,000 £42,887 £36,000
% change year-on-year
-18.39% +19.13%
Marketing Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
34359 35854 37472
As % of all permanent IT jobs located in London 83.24% 83.91% 82.44%
Number of salaries quoted 28913 28966 31809
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,500 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Marketing Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in London

Marketing Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the London region.

Marketing Analytics Salary Trend in London

Marketing Analytics
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the London region over the 3 months to 27 January 2015.

Marketing Analytics Salary Histogram in London

Marketing Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the London region over the 3 months to 27 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +7 3 £58,500 +20.00% 2
Marketing Analytics
England

Marketing Analytics
Top 30 Related IT Skills in London

For the 6 months to 27 January 2015, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 65 (100.00%) Marketing
1 65 (100.00%) Analytics
2 28 (43.08%) SQL
3 27 (41.54%) Digital Marketing
3 27 (41.54%) Analytical Skills
4 26 (40.00%) Degree
4 26 (40.00%) SAS
5 22 (33.85%) Finance
6 16 (24.62%) JavaScript
7 13 (20.00%) SPSS
7 13 (20.00%) Google Analytics
7 13 (20.00%) Google
8 12 (18.46%) Economics
8 12 (18.46%) HTML
9 11 (16.92%) VBA
9 11 (16.92%) Mathematics
10 10 (15.38%) Retail
10 10 (15.38%) Statistics
10 10 (15.38%) Business Intelligence
10 10 (15.38%) E-Commerce
10 10 (15.38%) Risk Analytics
10 10 (15.38%) Big Data
11 9 (13.85%) R
12 8 (12.31%) B2C
13 7 (10.77%) B2B
13 7 (10.77%) Advertising
13 7 (10.77%) Data Analysis
13 7 (10.77%) Customer Insight
13 7 (10.77%) Social Media
13 7 (10.77%) Business Analytics

Marketing Analytics
Top Related IT Skills in London by Category

For the 6 months to 27 January 2015, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 26 (40.00%) SAS
2 3 (4.62%) CMS
Applications
1 13 (20.00%) SPSS
2 2 (3.08%) MS Office
Business Applications
1 13 (20.00%) Google Analytics
2 1 (1.54%) SAP InfiniteInsight
Cloud Services
1 4 (6.15%) SaaS
Communications & Networking
1 5 (7.69%) Internet
Database & Business Intelligence
1 10 (15.38%) Big Data
2 4 (6.15%) Data Mining
3 3 (4.62%) SQL Server
3 3 (4.62%) Relational Database
4 1 (1.54%) MySQL
4 1 (1.54%) SQL Server 2012
4 1 (1.54%) OLAP
4 1 (1.54%) Crystal Reports
4 1 (1.54%) Data Warehouse
4 1 (1.54%) RDBMS
4 1 (1.54%) PostgreSQL
4 1 (1.54%) Oracle OLAP
4 1 (1.54%) QlikView
4 1 (1.54%) SQL Server 2008
General
1 65 (100.00%) Marketing
2 22 (33.85%) Finance
3 10 (15.38%) Retail
4 7 (10.77%) Advertising
5 5 (7.69%) Banking
5 5 (7.69%) Telecoms
6 3 (4.62%) Front Office
6 3 (4.62%) Games
7 2 (3.08%) Back Office
7 2 (3.08%) iGaming
8 1 (1.54%) Pharmaceutical
Job Titles
1 23 (35.38%) Analyst
2 9 (13.85%) Consultant
3 8 (12.31%) Business Analyst
4 7 (10.77%) Senior Manager
4 7 (10.77%) Web Analyst
5 6 (9.23%) Strategy Manager
5 6 (9.23%) Risk Manager
6 4 (6.15%) Marketing Analyst
7 3 (4.62%) Engagement Manager
7 3 (4.62%) Insight Analyst
7 3 (4.62%) Technical Consultant
8 2 (3.08%) Senior Analyst
8 2 (3.08%) Data Analyst
8 2 (3.08%) SQL Developer
8 2 (3.08%) Project Manager
8 2 (3.08%) Developer
8 2 (3.08%) Data Modeller
8 2 (3.08%) Digital Marketing Consultant
8 2 (3.08%) Marketing Consultant
8 2 (3.08%) Agile Business Analyst
Libraries, Frameworks & Software Standards
1 12 (18.46%) HTML
2 5 (7.69%) CSS
2 5 (7.69%) HTML5
3 2 (3.08%) jQuery
4 1 (1.54%) .NET
4 1 (1.54%) REST
Miscellaneous
1 27 (41.54%) Analytical Skills
2 12 (18.46%) Economics
3 11 (16.92%) Mathematics
4 10 (15.38%) Statistics
5 7 (10.77%) Social Media
6 6 (9.23%) Credit Risk
7 4 (6.15%) Spread Betting
7 4 (6.15%) Informatics
7 4 (6.15%) Data Structures
7 4 (6.15%) Algorithms
7 4 (6.15%) Enterprise Software
8 3 (4.62%) Digital Media
9 1 (1.54%) Contract for Difference
9 1 (1.54%) Visualisation
9 1 (1.54%) Computer Science
Operating Systems
1 1 (1.54%) UNIX
Processes & Methodologies
1 65 (100.00%) Analytics
2 27 (41.54%) Digital Marketing
3 10 (15.38%) E-Commerce
3 10 (15.38%) Business Intelligence
3 10 (15.38%) Risk Analytics
4 8 (12.31%) B2C
5 7 (10.77%) B2B
5 7 (10.77%) Data Analysis
5 7 (10.77%) Customer Insight
5 7 (10.77%) Business Analytics
6 6 (9.23%) Data Analytics
6 6 (9.23%) Online Marketing
6 6 (9.23%) Web Analytics
6 6 (9.23%) Direct Marketing
6 6 (9.23%) CRM
6 6 (9.23%) Agile Software Development
6 6 (9.23%) Data Management
7 5 (7.69%) Predictive Analytics
7 5 (7.69%) Business Analysis
7 5 (7.69%) Marketing Strategy
Programming Languages
1 28 (43.08%) SQL
2 16 (24.62%) JavaScript
3 11 (16.92%) VBA
4 9 (13.85%) R
5 2 (3.08%) Python
6 1 (1.54%) Shell Script
6 1 (1.54%) MATLAB
6 1 (1.54%) Perl
6 1 (1.54%) C#
6 1 (1.54%) Java
6 1 (1.54%) T-SQL
Qualifications
1 26 (40.00%) Degree
2 4 (6.15%) PhD
Vendors
1 13 (20.00%) Google
2 4 (6.15%) IBM
3 3 (4.62%) Oracle
3 3 (4.62%) Facebook
4 2 (3.08%) Omniture
4 2 (3.08%) Tableau
5 1 (1.54%) Aprimo
5 1 (1.54%) Business Objects
5 1 (1.54%) Adobe
5 1 (1.54%) Teradata
City, London
SEC Recruitment Limited
Salary: £65000 - £75000 per annum + Bonus + Benefits
Posted: 3 days ago
London
ANSON MCCADE
Salary: From £40,000 to £60,000 per annum plus excellent benefits and extensiv
Posted: 3 days ago
London
The People Network
Salary: £50000 - £60000 per annum + Bonus, Car Allw, Pension, Dental, Gym
Posted: 13 days ago
City of London
Churchill Frank
Posted: 18 days ago