The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 17 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Sep 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 592 584 540
Rank change year-on-year
-8 -44
Permanent jobs citing Marketing Analytics 29 32 94
As % of all permanent IT jobs located in London 0.064% 0.072% 0.19%
As % of the Processes & Methodologies category 0.076% 0.086% 0.23%
Number of salaries quoted 27 30 77
Average salary £55,000 £37,500 £45,000
Average salary % change year-on-year
+46.66% -16.66%
90% offered a salary of more than £40,000 £29,000 £35,600
10% offered a salary of more than £87,500 £56,000 £67,000
UK excluding London average salary £35,000 £39,000 £37,500
% change year-on-year
-10.25% +4.00%
Marketing Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
37934 37177 41109
As % of all permanent IT jobs located in London 83.68% 83.66% 81.44%
Number of salaries quoted 31195 30808 35340
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £36,700 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Marketing Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in London

Marketing Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the London region.

Marketing Analytics Salary Trend in London

Marketing Analytics
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the London region over the 3 months to 17 September 2014.

Marketing Analytics Salary Histogram in London

Marketing Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the London region over the 3 months to 17 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London - 3 £58,500 -
Marketing Analytics
England

Marketing Analytics
Top 30 Related IT Skills in London

For the 6 months to 17 September 2014, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 104 (100.00%) Marketing
1 104 (100.00%) Analytics
2 71 (68.27%) Degree
3 65 (62.50%) Analytical Skills
4 49 (47.12%) Digital Marketing
5 46 (44.23%) SAS
6 41 (39.42%) SQL
7 37 (35.58%) Google
7 37 (35.58%) Google Analytics
8 36 (34.62%) SPSS
9 29 (27.88%) JavaScript
10 27 (25.96%) E-Commerce
11 26 (25.00%) HTML
11 26 (25.00%) Data Management
11 26 (25.00%) Statistics
11 26 (25.00%) Marketing Strategy
12 25 (24.04%) Predictive Modelling
13 24 (23.08%) Customer Segmentation
14 23 (22.12%) VBA
14 23 (22.12%) B2B
14 23 (22.12%) B2C
14 23 (22.12%) Data Analysis
14 23 (22.12%) R
15 19 (18.27%) Web Analytics
16 18 (17.31%) Economics
16 18 (17.31%) Mathematics
17 17 (16.35%) Social Media
18 16 (15.38%) Statistical Analysis
18 16 (15.38%) Facebook
19 15 (14.42%) Finance

Marketing Analytics
Top Related IT Skills in London by Category

For the 6 months to 17 September 2014, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 46 (44.23%) SAS
2 4 (3.85%) CMS
3 2 (1.92%) Sitecore CMS
Applications
1 36 (34.62%) SPSS
2 10 (9.62%) MS PowerPoint
3 8 (7.69%) MS Excel
4 2 (1.92%) Spreadsheet
Business Applications
1 37 (35.58%) Google Analytics
2 11 (10.58%) SiteCatalyst
3 8 (7.69%) WebTrends
4 5 (4.81%) SAP InfiniteInsight
Cloud Services
1 3 (2.88%) SaaS
Communications & Networking
1 4 (3.85%) Internet
Database & Business Intelligence
1 10 (9.62%) Big Data
2 7 (6.73%) Crystal Reports
2 7 (6.73%) Data Mining
3 4 (3.85%) Spotfire
3 4 (3.85%) Hadoop
3 4 (3.85%) Apache Hive
3 4 (3.85%) NoSQL
4 3 (2.88%) Relational Database
4 3 (2.88%) SQL Server
5 2 (1.92%) MySQL
5 2 (1.92%) Data Warehouse
5 2 (1.92%) SQL Server 2008
6 1 (0.96%) Snowflake Schema
6 1 (0.96%) SQL Server Integration Services
6 1 (0.96%) SQL Server 2012
General
1 104 (100.00%) Marketing
2 15 (14.42%) Finance
3 12 (11.54%) Banking
3 12 (11.54%) Retail
4 11 (10.58%) Telecoms
5 8 (7.69%) Publishing
6 4 (3.85%) Back Office
6 4 (3.85%) Advertising
7 3 (2.88%) Retail Banking
7 3 (2.88%) iGaming
8 1 (0.96%) Games
Job Titles
1 42 (40.38%) Analyst
2 35 (33.65%) Consultant
3 14 (13.46%) Web Analyst
3 14 (13.46%) Marketing Consultant
4 12 (11.54%) Technical Analyst
5 6 (5.77%) Marketing Analyst
6 4 (3.85%) Data Consultant
6 4 (3.85%) Senior Manager
6 4 (3.85%) Senior Consultant
6 4 (3.85%) Developer
6 4 (3.85%) Data Analytics Consultant
7 3 (2.88%) Insight Analyst
7 3 (2.88%) Business Manager
7 3 (2.88%) Business Analyst
7 3 (2.88%) SQL Developer
7 3 (2.88%) Development Manager
7 3 (2.88%) Business Development Manager
8 2 (1.92%) Data Analyst
8 2 (1.92%) Risk Manager
8 2 (1.92%) Senior Analyst
Libraries, Frameworks & Software Standards
1 26 (25.00%) HTML
2 4 (3.85%) CSS
3 3 (2.88%) jQuery
3 3 (2.88%) HTML5
4 1 (0.96%) REST
4 1 (0.96%) Regular Expression
4 1 (0.96%) XML
4 1 (0.96%) .NET
Miscellaneous
1 65 (62.50%) Analytical Skills
2 26 (25.00%) Statistics
3 18 (17.31%) Economics
3 18 (17.31%) Mathematics
4 17 (16.35%) Social Media
5 13 (12.50%) Computer Science
6 12 (11.54%) Neural Network
7 11 (10.58%) Visualisation
8 7 (6.73%) Blog
9 3 (2.88%) Enterprise Software
9 3 (2.88%) Fixed Income
9 3 (2.88%) Derivative
10 2 (1.92%) Life Science
10 2 (1.92%) Digital Media
10 2 (1.92%) Credit Risk
11 1 (0.96%) Contract for Difference
11 1 (0.96%) Spread Betting
11 1 (0.96%) Copywriting
Operating Systems
1 1 (0.96%) UNIX
1 1 (0.96%) Linux
Processes & Methodologies
1 104 (100.00%) Analytics
2 49 (47.12%) Digital Marketing
3 27 (25.96%) E-Commerce
4 26 (25.00%) Data Management
4 26 (25.00%) Marketing Strategy
5 25 (24.04%) Predictive Modelling
6 24 (23.08%) Customer Segmentation
7 23 (22.12%) Data Analysis
7 23 (22.12%) B2B
7 23 (22.12%) B2C
8 19 (18.27%) Web Analytics
9 16 (15.38%) Statistical Analysis
10 14 (13.46%) Cluster Analysis
10 14 (13.46%) Multivariate Analysis
11 13 (12.50%) Database Marketing
11 13 (12.50%) Marketing Management
12 12 (11.54%) Logistic Regression
12 12 (11.54%) Online Marketing
12 12 (11.54%) Multivariate Testing
12 12 (11.54%) Market Research
Programming Languages
1 41 (39.42%) SQL
2 29 (27.88%) JavaScript
3 23 (22.12%) VBA
3 23 (22.12%) R
4 12 (11.54%) MATLAB
5 2 (1.92%) PHP
5 2 (1.92%) T-SQL
6 1 (0.96%) Python
6 1 (0.96%) Shell Script
6 1 (0.96%) Perl
6 1 (0.96%) C#
6 1 (0.96%) Java
Qualifications
1 71 (68.27%) Degree
2 4 (3.85%) MBA
3 1 (0.96%) PhD
Quality Assurance & Compliance
1 1 (0.96%) Data Quality
Vendors
1 37 (35.58%) Google
2 16 (15.38%) Facebook
3 12 (11.54%) Omniture
4 10 (9.62%) Sitecore
5 9 (8.65%) Coremetrics
6 7 (6.73%) Twitter
6 7 (6.73%) Business Objects
7 5 (4.81%) Tableau
8 2 (1.92%) Eloqua
8 2 (1.92%) Adobe
8 2 (1.92%) Salesforce.com
8 2 (1.92%) Marketo
8 2 (1.92%) ExactTarget
9 1 (0.96%) DataFlux
9 1 (0.96%) SmartFocus
9 1 (0.96%) Maxymiser
9 1 (0.96%) Ab Initio
9 1 (0.96%) Oracle
9 1 (0.96%) Informatica
9 1 (0.96%) SAP
London
Verticality Ltd
Salary: £50000 to £60000 per annum - Bonus + Bens Package
Posted: Yesterday
London
Verticality Ltd
Salary: £70000 to £80000 per annum - Bonus + Bens Package
Posted: Yesterday
London
ANSON MCCADE
Salary: From £60,000 to £110,000 per annum plus excellent benefits and extensi
Posted: Yesterday
London
The People Network
Salary: £50000 - £60000 per annum + Bonus, Car Allw, Pension, Dental, Gym
Posted: 2 days ago
London
JW Consulting
Salary: £60,000 - £70,000 per year + bonus & benefits
Posted: 6 days ago
London
Propel London Ltd
Posted: 7 days ago
London
Creative Personnel
Salary: £30000 - £40000 per annum
Posted: 22 days ago
London
Computer Futures
Salary: £50000 - £65000 per annum + OTE
Posted: 27 days ago