The first table below looks at the demand for Marketing Analytics skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 23 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the London region.

Location
3 months to
23 Apr 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 628 563 601
Rank change year-on-year
-65 +38
Permanent jobs citing Marketing Analytics 32 53 44
As % of all permanent IT jobs located in London 0.064% 0.12% 0.079%
As % of the Processes & Methodologies category 0.078% 0.14% 0.100%
Number of salaries quoted 30 36 42
Average salary £45,750 £50,000 £48,500
Average salary % change year-on-year
-8.50% +3.09%
90% offered a salary of more than £26,000 £40,000 £35,000
10% offered a salary of more than £80,000 £77,500 £60,000
UK excluding London average salary £32,500 £40,000 £34,000
% change year-on-year
-18.75% +17.64%
Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
40950 37355 44091
As % of all permanent IT jobs located in London 81.89% 81.48% 79.06%
Number of salaries quoted 33567 31154 37883
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £36,500 £36,000 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £40,000 £41,000
% change year-on-year
+6.25% -2.43%
Marketing Analytics
England

Marketing Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in London

Marketing Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the London region.

Marketing Analytics Salary Trend in London

Marketing Analytics
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the London region over the 3 months to 23 April 2014.

Marketing Analytics Salary Histogram in London

Marketing Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the London region over the 3 months to 23 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
City of London -10 6 £50,000 +5.26% 2
Marketing Analytics
England

Marketing Analytics
Top 30 Related IT Skills in London

For the 6 months to 23 April 2014, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 61 (100.00%) Marketing
1 61 (100.00%) Analytics
2 33 (54.10%) Degree
3 27 (44.26%) SAS
4 20 (32.79%) SQL
4 20 (32.79%) Finance
4 20 (32.79%) Web Analytics
5 18 (29.51%) Digital Marketing
6 17 (27.87%) Data Analysis
7 16 (26.23%) Statistics
8 13 (21.31%) Omniture
8 13 (21.31%) Google
8 13 (21.31%) CRM
9 12 (19.67%) Coremetrics
9 12 (19.67%) Retail
9 12 (19.67%) Google Analytics
10 11 (18.03%) Online Marketing
10 11 (18.03%) Social Media
10 11 (18.03%) WebTrends
11 9 (14.75%) Advertising
11 9 (14.75%) HTML
11 9 (14.75%) JavaScript
11 9 (14.75%) Data Modelling
11 9 (14.75%) MS PowerPoint
11 9 (14.75%) Statistical Modelling
12 8 (13.11%) Direct Marketing
12 8 (13.11%) SaaS
12 8 (13.11%) Business Intelligence
13 7 (11.48%) MS Excel
13 7 (11.48%) E-Commerce

Marketing Analytics
Top Related IT Skills in London by Category

For the 6 months to 23 April 2014, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 27 (44.26%) SAS
2 2 (3.28%) CMS
3 1 (1.64%) SharePoint 2013
3 1 (1.64%) SharePoint
Applications
1 9 (14.75%) MS PowerPoint
2 7 (11.48%) MS Excel
2 7 (11.48%) SPSS
3 1 (1.64%) Stata
3 1 (1.64%) EViews
Business Applications
1 12 (19.67%) Google Analytics
2 11 (18.03%) WebTrends
3 7 (11.48%) SiteCatalyst
4 1 (1.64%) Dynamics CRM
Cloud Services
1 8 (13.11%) SaaS
Communications & Networking
1 1 (1.64%) Intranet
1 1 (1.64%) Internet
Database & Business Intelligence
1 6 (9.84%) Big Data
2 5 (8.20%) Crystal Reports
3 3 (4.92%) Data Mining
3 3 (4.92%) SAS Enterprise Miner
4 2 (3.28%) Pentaho
4 2 (3.28%) QlikView
5 1 (1.64%) Data Warehouse
General
1 61 (100.00%) Marketing
2 20 (32.79%) Finance
3 12 (19.67%) Retail
4 9 (14.75%) Advertising
5 6 (9.84%) Banking
6 5 (8.20%) Publishing
6 5 (8.20%) Telecoms
7 3 (4.92%) Pharmaceutical
8 2 (3.28%) Retail Banking
Job Titles
1 32 (52.46%) Analyst
2 8 (13.11%) Senior Analyst
3 7 (11.48%) Web Analyst
4 6 (9.84%) Data Analyst
4 6 (9.84%) Consultant
5 5 (8.20%) Junior
5 5 (8.20%) Junior Analyst
6 4 (6.56%) Junior Data Analyst
6 4 (6.56%) Graduate
6 4 (6.56%) SAS Analyst
7 3 (4.92%) Business Analyst
7 3 (4.92%) Senior Manager
7 3 (4.92%) Insight Analyst
7 3 (4.92%) SaaS Consultant
7 3 (4.92%) Customer Analyst
7 3 (4.92%) Implementation Engineer
7 3 (4.92%) Senior SAS Analyst
8 2 (3.28%) Business Intelligence Analyst
8 2 (3.28%) Business Manager
8 2 (3.28%) Customer Insight Analyst
Libraries, Frameworks & Software Standards
1 9 (14.75%) HTML
2 6 (9.84%) CSS
2 6 (9.84%) XML
3 3 (4.92%) SOAP
Miscellaneous
1 16 (26.23%) Statistics
2 11 (18.03%) Social Media
3 6 (9.84%) Mathematics
3 6 (9.84%) Economics
4 5 (8.20%) Blog
4 5 (8.20%) Visualisation
5 4 (6.56%) FMCG
6 3 (4.92%) PMI
7 2 (3.28%) Fixed Income
7 2 (3.28%) Derivative
7 2 (3.28%) Data Integration
7 2 (3.28%) Mobile App
7 2 (3.28%) Enterprise Software
8 1 (1.64%) Computer Science
8 1 (1.64%) Neural Network
8 1 (1.64%) EPoS
8 1 (1.64%) Management Information System
Processes & Methodologies
1 61 (100.00%) Analytics
2 20 (32.79%) Web Analytics
3 18 (29.51%) Digital Marketing
4 17 (27.87%) Data Analysis
5 13 (21.31%) CRM
6 11 (18.03%) Online Marketing
7 9 (14.75%) Statistical Modelling
7 9 (14.75%) Data Modelling
8 8 (13.11%) Business Intelligence
8 8 (13.11%) Direct Marketing
9 7 (11.48%) Multivariate Testing
9 7 (11.48%) Database Marketing
9 7 (11.48%) E-Commerce
9 7 (11.48%) Predictive Modelling
9 7 (11.48%) Business Analytics
10 6 (9.84%) Root Cause Analysis
10 6 (9.84%) SEO
10 6 (9.84%) Competitive Intelligence
11 5 (8.20%) Econometrics
11 5 (8.20%) Data Management
Programming Languages
1 20 (32.79%) SQL
2 9 (14.75%) JavaScript
3 7 (11.48%) R
3 7 (11.48%) VBA
4 6 (9.84%) PHP
5 2 (3.28%) Java
5 2 (3.28%) Shell Script
6 1 (1.64%) MATLAB
Qualifications
1 33 (54.10%) Degree
2 3 (4.92%) PMI Certification
2 3 (4.92%) MBA
3 2 (3.28%) PhD
Quality Assurance & Compliance
1 2 (3.28%) QA
Vendors
1 13 (21.31%) Omniture
1 13 (21.31%) Google
2 12 (19.67%) Coremetrics
3 7 (11.48%) Facebook
4 6 (9.84%) Sitecore
4 6 (9.84%) Tableau
5 5 (8.20%) Twitter
5 5 (8.20%) Business Objects
5 5 (8.20%) Unica
6 2 (3.28%) MicroStrategy
7 1 (1.64%) Microsoft
7 1 (1.64%) Adobe
7 1 (1.64%) KXEN
7 1 (1.64%) SmartFocus
7 1 (1.64%) Maxymiser
London
Accenture
Posted: 22 hours ago
London
Salt
Salary: £120000 - £130000 per annum + Excellent Bonus & Benefits
Posted: 5 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £60000 - £75000 per annum
Posted: 7 days ago
London
Accenture
Salary: From £90,000 to £120,000 per annum + benefits
Posted: 7 days ago
London
Accenture
Posted: 7 days ago
City of London
JW Consulting
Salary: £45000 - £50000 per annum + Bonus & Benefits
Posted: 7 days ago
London
Real Staffing
Salary: £45000 - £60000 per annum
Posted: 8 days ago
London
The People Network
Salary: £75000 - £85000 per annum + Bonus, Car Allw, Pension, Dental, Gym
Posted: 25 days ago
London
Aspire Data Recruitment
Salary: £55000 - £65000 per annum, Benefits: Bonus & Benefits
Posted: 26 days ago