The first table below looks at the demand for Marketing Analytics skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the London region.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 581 569 582
Rank change year-on-year
-12 +13
Permanent jobs citing Marketing Analytics 65 33 51
As % of all permanent IT jobs located in London 0.13% 0.074% 0.099%
As % of the Processes & Methodologies category 0.16% 0.091% 0.12%
Number of salaries quoted 54 28 34
Average salary £49,000 £47,500 £45,000
Average salary % change year-on-year
+3.15% +5.55%
90% offered a salary of more than £23,000 £36,050 £33,200
10% offered a salary of more than £82,000 £69,500 £62,500
UK excluding London average salary £35,000 £36,500 £36,250
% change year-on-year
-4.10% +0.68%
Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
39930 36139 41098
As % of all permanent IT jobs located in London 82.60% 81.57% 79.57%
Number of salaries quoted 33136 29834 35590
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £36,000 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Marketing Analytics
England

Marketing Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in London

Marketing Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the London region.

Marketing Analytics Salary Trend in London

Marketing Analytics
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the London region over the 3 months to 25 July 2014.

Marketing Analytics Salary Histogram in London

Marketing Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the London region over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -12 1 £105,000 +135.95%
Marketing Analytics
England

Marketing Analytics
Top 30 Related IT Skills in London

For the 6 months to 25 July 2014, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 99 (100.00%) Marketing
1 99 (100.00%) Analytics
2 73 (73.74%) Degree
3 47 (47.47%) SAS
4 42 (42.42%) Digital Marketing
5 36 (36.36%) SQL
6 34 (34.34%) Google Analytics
6 34 (34.34%) Google
7 33 (33.33%) SPSS
8 30 (30.30%) Data Analysis
9 26 (26.26%) Data Management
9 26 (26.26%) Marketing Strategy
10 25 (25.25%) Predictive Modelling
10 25 (25.25%) Statistics
10 25 (25.25%) E-Commerce
11 24 (24.24%) Customer Segmentation
12 23 (23.23%) HTML
12 23 (23.23%) JavaScript
12 23 (23.23%) B2B
12 23 (23.23%) B2C
13 21 (21.21%) VBA
14 20 (20.20%) R
15 19 (19.19%) Web Analytics
16 18 (18.18%) Database Marketing
17 16 (16.16%) Statistical Analysis
17 16 (16.16%) Retail
17 16 (16.16%) Facebook
18 15 (15.15%) Statistical Modelling
18 15 (15.15%) Mathematics
19 14 (14.14%) Multivariate Analysis

Marketing Analytics
Top Related IT Skills in London by Category

For the 6 months to 25 July 2014, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 47 (47.47%) SAS
2 2 (2.02%) CMS
2 2 (2.02%) Sitecore CMS
3 1 (1.01%) SharePoint 2013
3 1 (1.01%) SharePoint
Applications
1 33 (33.33%) SPSS
2 10 (10.10%) MS PowerPoint
3 8 (8.08%) MS Excel
4 2 (2.02%) Spreadsheet
Business Applications
1 34 (34.34%) Google Analytics
2 11 (11.11%) SiteCatalyst
2 11 (11.11%) WebTrends
3 5 (5.05%) SAP InfiniteInsight
Communications & Networking
1 1 (1.01%) Intranet
1 1 (1.01%) Internet
Database & Business Intelligence
1 8 (8.08%) Data Mining
2 7 (7.07%) Crystal Reports
2 7 (7.07%) Big Data
3 4 (4.04%) Hadoop
3 4 (4.04%) Apache Hive
3 4 (4.04%) NoSQL
3 4 (4.04%) Spotfire
4 3 (3.03%) SAS Enterprise Miner
5 2 (2.02%) Data Warehouse
5 2 (2.02%) MySQL
5 2 (2.02%) Pentaho
6 1 (1.01%) Relational Database
6 1 (1.01%) SQL Server
6 1 (1.01%) SQL Server 2008
6 1 (1.01%) Snowflake Schema
6 1 (1.01%) SQL Server Integration Services
General
1 99 (100.00%) Marketing
2 16 (16.16%) Retail
3 14 (14.14%) Finance
4 12 (12.12%) Banking
5 10 (10.10%) Telecoms
6 9 (9.09%) Advertising
7 8 (8.08%) Publishing
8 3 (3.03%) Pharmaceutical
8 3 (3.03%) Retail Banking
9 2 (2.02%) Back Office
10 1 (1.01%) iGaming
Job Titles
1 48 (48.48%) Analyst
2 30 (30.30%) Consultant
3 14 (14.14%) Technical Analyst
3 14 (14.14%) Web Analyst
4 12 (12.12%) Marketing Consultant
5 8 (8.08%) Senior Analyst
6 4 (4.04%) Senior Consultant
6 4 (4.04%) Marketing Analyst
6 4 (4.04%) SAS Analyst
6 4 (4.04%) Data Analyst
6 4 (4.04%) Data Consultant
6 4 (4.04%) Data Analytics Consultant
7 3 (3.03%) Business Manager
7 3 (3.03%) Senior SAS Analyst
7 3 (3.03%) Business Development Manager
7 3 (3.03%) Development Manager
7 3 (3.03%) Junior
7 3 (3.03%) Developer
8 2 (2.02%) Graduate
8 2 (2.02%) Senior Manager
Libraries, Frameworks & Software Standards
1 23 (23.23%) HTML
2 4 (4.04%) MapReduce
3 1 (1.01%) Regular Expression
3 1 (1.01%) CSS
3 1 (1.01%) XML
3 1 (1.01%) jQuery
Miscellaneous
1 25 (25.25%) Statistics
2 15 (15.15%) Mathematics
3 14 (14.14%) Economics
4 13 (13.13%) Social Media
5 12 (12.12%) Neural Network
5 12 (12.12%) Computer Science
6 11 (11.11%) Visualisation
7 7 (7.07%) Blog
8 3 (3.03%) FMCG
8 3 (3.03%) Fixed Income
8 3 (3.03%) PMI
8 3 (3.03%) Derivative
9 2 (2.02%) Data Integration
9 2 (2.02%) Life Science
9 2 (2.02%) Digital Media
10 1 (1.01%) Mobile App
10 1 (1.01%) Copywriting
10 1 (1.01%) Contract for Difference
10 1 (1.01%) Spread Betting
10 1 (1.01%) EPoS
Operating Systems
1 1 (1.01%) Linux
Processes & Methodologies
1 99 (100.00%) Analytics
2 42 (42.42%) Digital Marketing
3 30 (30.30%) Data Analysis
4 26 (26.26%) Data Management
4 26 (26.26%) Marketing Strategy
5 25 (25.25%) Predictive Modelling
5 25 (25.25%) E-Commerce
6 24 (24.24%) Customer Segmentation
7 23 (23.23%) B2B
7 23 (23.23%) B2C
8 19 (19.19%) Web Analytics
9 18 (18.18%) Database Marketing
10 16 (16.16%) Statistical Analysis
11 15 (15.15%) Statistical Modelling
12 14 (14.14%) Cluster Analysis
12 14 (14.14%) Multivariate Analysis
13 13 (13.13%) Marketing Management
14 12 (12.12%) Logistic Regression
14 12 (12.12%) Regression Analysis
14 12 (12.12%) Market Research
Programming Languages
1 36 (36.36%) SQL
2 23 (23.23%) JavaScript
3 21 (21.21%) VBA
4 20 (20.20%) R
5 12 (12.12%) MATLAB
6 2 (2.02%) Java
6 2 (2.02%) Shell Script
6 2 (2.02%) PHP
7 1 (1.01%) T-SQL
Qualifications
1 73 (73.74%) Degree
2 4 (4.04%) MBA
3 3 (3.03%) PMI Certification
4 1 (1.01%) PhD
Quality Assurance & Compliance
1 1 (1.01%) Data Quality
Vendors
1 34 (34.34%) Google
2 16 (16.16%) Facebook
3 13 (13.13%) Omniture
4 12 (12.12%) Coremetrics
5 10 (10.10%) Sitecore
6 8 (8.08%) Tableau
7 7 (7.07%) Twitter
7 7 (7.07%) Business Objects
8 2 (2.02%) Adobe
8 2 (2.02%) Salesforce.com
8 2 (2.02%) Marketo
8 2 (2.02%) ExactTarget
8 2 (2.02%) Unica
8 2 (2.02%) Eloqua
9 1 (1.01%) SmartFocus
9 1 (1.01%) Maxymiser
9 1 (1.01%) Ab Initio
9 1 (1.01%) DataFlux
9 1 (1.01%) Informatica
9 1 (1.01%) SAP
London
Argyll Scott
Salary: £45000 - £60000 per annum + Excellent Benefits
Posted: 7 hours ago
London
Informatiq Consulting
Salary: £40000 - £90000 per annum
Posted: Yesterday
London
Clearwater People Solutions
Salary: £35000 - £40000 Per Annum plus 23 days holiday and pension s
Posted: 2 days ago
London
Clearwater People Solutions
Salary: £45000 - £50000 Per Annum 23 days holiday plus Pension schem
Posted: 2 days ago
London
Selecture
Salary: £50000 - £100000 per annum + Benefits + Bonus
Posted: 8 days ago