The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Marketing Analytics
Rank 603 636 667
Rank change year-on-year
+33 +31
Permanent jobs citing Marketing Analytics 53 27 26
As % of all permanent IT jobs located in London 0.13% 0.060% 0.053%
As % of the Processes & Methodologies category 0.14% 0.069% 0.061%
Number of salaries quoted 52 27 24
Average salary £50,000 £50,000 £50,000
90% offered a salary of more than £35,000 £30,000 £35,000
10% offered a salary of more than £65,000 £58,500 £80,000
UK excluding London average salary £42,500 £40,000 £32,500
% change year-on-year
+6.25% +23.07%
Marketing Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the London region.

Processes & Methodologies Category
London
Permanent IT job ads with a match in the
Processes & Methodologies category
37638 38904 42384
As % of all permanent IT jobs located in London 89.06% 87.02% 86.49%
Number of salaries quoted 32337 32468 34810
Average salary £60,000 £57,500 £55,000
Average salary % change year-on-year
+4.34% +4.54%
90% offered a salary of more than £39,084 £37,500 £37,000
10% offered a salary of more than £85,000 £80,000 £80,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Marketing Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in London

Marketing Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the London region.

Marketing Analytics Salary Trend in London

Marketing Analytics
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the London region over the 3 months to 29 April 2016.

Marketing Analytics Salary Histogram in London

Marketing Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the London region over the 3 months to 29 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +55 16 £46,250 -15.90% 3
Croydon - 3 £50,000 -
Docklands, London - 1 £90,000 -
Hammersmith - 1 - -
Marketing Analytics
England

Marketing Analytics
Top 30 Related IT Skills in London

For the 6 months to 29 April 2016, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 109 (100.00%) Marketing
1 109 (100.00%) Analytics
2 55 (50.46%) SQL
3 44 (40.37%) Business Intelligence
4 34 (31.19%) Finance
4 34 (31.19%) Advertising
4 34 (31.19%) Retail
4 34 (31.19%) SQL Server Reporting Services
5 33 (30.28%) SAS
6 31 (28.44%) SQL Server
7 29 (26.61%) Analytical Skills
8 26 (23.85%) Microsoft
8 26 (23.85%) Open Source
8 26 (23.85%) SQL Server Integration Services
9 25 (22.94%) SQL Server Analysis Services
10 23 (21.10%) MS Excel
11 22 (20.18%) Data Analysis
12 21 (19.27%) E-Commerce
12 21 (19.27%) Data Modelling
12 21 (19.27%) ETL
13 20 (18.35%) OLAP
14 19 (17.43%) MDX
15 18 (16.51%) OLTP
16 17 (15.60%) Agile Software Development
16 17 (15.60%) SEO
17 16 (14.68%) Degree
17 16 (14.68%) .NET
18 15 (13.76%) Data Analytics
19 14 (12.84%) Microsoft Azure
19 14 (12.84%) Statistical Analysis

Marketing Analytics
Top Related IT Skills in London by Category

For the 6 months to 29 April 2016, IT jobs across the London region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 33 (30.28%) SAS
2 5 (4.59%) SharePoint
3 1 (0.92%) Apache
3 1 (0.92%) CMS
3 1 (0.92%) IIS
3 1 (0.92%) NetWeaver
3 1 (0.92%) nginx
3 1 (0.92%) Sitecore CMS
Applications
1 23 (21.10%) MS Excel
2 8 (7.34%) SPSS
3 2 (1.83%) MS Office
3 2 (1.83%) MS PowerPoint
4 1 (0.92%) EViews
4 1 (0.92%) MS Project
4 1 (0.92%) MS Visio
4 1 (0.92%) Spreadsheet
4 1 (0.92%) Stata
Business Applications
1 5 (4.59%) SAP Oil and Gas
2 2 (1.83%) Dynamics CRM
2 2 (1.83%) Unica
3 1 (0.92%) Eloqua
3 1 (0.92%) FastStats
3 1 (0.92%) WebTrends
Cloud Services
1 14 (12.84%) Microsoft Azure
2 7 (6.42%) Google Analytics
3 6 (5.50%) SaaS
4 5 (4.59%) Adobe Analytics
5 1 (0.92%) Amazon AWS
5 1 (0.92%) Amazon EMR
5 1 (0.92%) Amazon S3
5 1 (0.92%) Office 365
Communications & Networking
1 6 (5.50%) Internet
2 5 (4.59%) Intranet
3 2 (1.83%) ATM
3 2 (1.83%) FTP
3 2 (1.83%) SMS
4 1 (0.92%) VPN
Database & Business Intelligence
1 34 (31.19%) SQL Server Reporting Services
2 31 (28.44%) SQL Server
3 26 (23.85%) SQL Server Integration Services
4 25 (22.94%) SQL Server Analysis Services
5 20 (18.35%) OLAP
6 18 (16.51%) OLTP
7 13 (11.93%) Data Warehouse
8 11 (10.09%) Big Data
9 9 (8.26%) Hadoop
9 9 (8.26%) Relational Database
10 8 (7.34%) SAS EBI
11 7 (6.42%) PostgreSQL
11 7 (6.42%) RDBMS
12 6 (5.50%) Data Mining
12 6 (5.50%) QlikView
13 2 (1.83%) SQL Server 2008
13 2 (1.83%) SQL Server 2012
14 1 (0.92%) Apache Hive
14 1 (0.92%) BusinessObjects
14 1 (0.92%) PowerPivot
Development Applications
1 8 (7.34%) Git (software)
2 7 (6.42%) Gradle
2 7 (6.42%) Maven
3 1 (0.92%) Team Foundation Server
General
1 109 (100.00%) Marketing
2 34 (31.19%) Advertising
2 34 (31.19%) Finance
2 34 (31.19%) Retail
3 12 (11.01%) Telecoms
4 8 (7.34%) Financial Institution
5 5 (4.59%) Electronics
5 5 (4.59%) Games
5 5 (4.59%) Manufacturing
6 1 (0.92%) Banking
Job Titles
1 27 (24.77%) Analyst
2 26 (23.85%) Developer
3 17 (15.60%) Database Developer
3 17 (15.60%) Senior Database Developer
3 17 (15.60%) Senior Developer
4 15 (13.76%) Business Manager
5 13 (11.93%) Business Intelligence Manager
5 13 (11.93%) Insight Analyst
5 13 (11.93%) SSAS Developer
5 13 (11.93%) SSIS Developer
5 13 (11.93%) SSRS Developer
6 12 (11.01%) Azure Developer
6 12 (11.01%) Marketing Database Developer
7 11 (10.09%) Consultant
7 11 (10.09%) Marketing Manager
8 9 (8.26%) Marketing Consultant
8 9 (8.26%) SQL Analyst
9 8 (7.34%) Data Analyst
10 7 (6.42%) Java Developer
10 7 (6.42%) Senior Analyst
Libraries, Frameworks & Software Standards
1 19 (17.43%) MDX
2 16 (14.68%) .NET
3 7 (6.42%) ActiveMQ
3 7 (6.42%) Hibernate
3 7 (6.42%) HTML
3 7 (6.42%) J2EE
3 7 (6.42%) JPA
3 7 (6.42%) Spring
3 7 (6.42%) Spring Integration
4 6 (5.50%) D3.js
5 5 (4.59%) CSS
6 2 (1.83%) COM
7 1 (0.92%) XML
Miscellaneous
1 29 (26.61%) Analytical Skills
2 12 (11.01%) Social Media
3 11 (10.09%) Mathematics
3 11 (10.09%) Mobile App
4 10 (9.17%) Statistics
5 8 (7.34%) Visualisation
6 5 (4.59%) Online Games
7 3 (2.75%) Computer Science
7 3 (2.75%) Economics
8 2 (1.83%) Blog
8 2 (1.83%) Copywriting
8 2 (1.83%) Fintech
8 2 (1.83%) User Experience
9 1 (0.92%) Algorithms
9 1 (0.92%) Clustering
9 1 (0.92%) Credit Risk
9 1 (0.92%) Derivative
9 1 (0.92%) Digital Media
9 1 (0.92%) FMCG
Operating Systems
1 5 (4.59%) Windows
2 2 (1.83%) CentOS
2 2 (1.83%) Linux
2 2 (1.83%) Windows Server
2 2 (1.83%) Windows Server 2008
2 2 (1.83%) Windows Server 2012
2 2 (1.83%) Windows Vista
3 1 (0.92%) Red Hat Enterprise Linux
Processes & Methodologies
1 109 (100.00%) Analytics
2 44 (40.37%) Business Intelligence
3 26 (23.85%) Open Source
4 22 (20.18%) Data Analysis
5 21 (19.27%) Data Modelling
5 21 (19.27%) E-Commerce
5 21 (19.27%) ETL
6 17 (15.60%) Agile Software Development
6 17 (15.60%) SEO
7 15 (13.76%) Data Analytics
8 14 (12.84%) CRM
8 14 (12.84%) Statistical Analysis
9 13 (11.93%) Digital Marketing
10 9 (8.26%) Campaign Management
11 8 (7.34%) Econometrics
12 7 (6.42%) Change Management
12 7 (6.42%) Continuous Integration
12 7 (6.42%) Predictive Modelling
12 7 (6.42%) Project Management
12 7 (6.42%) TDD
Programming Languages
1 55 (50.46%) SQL
2 13 (11.93%) C#
3 10 (9.17%) JavaScript
4 9 (8.26%) Java
5 8 (7.34%) Python
6 6 (5.50%) R
7 3 (2.75%) VBA
8 2 (1.83%) Perl
8 2 (1.83%) PHP
8 2 (1.83%) T-SQL
9 1 (0.92%) Bash Shell
9 1 (0.92%) MATLAB
9 1 (0.92%) Ruby
Qualifications
1 16 (14.68%) Degree
2 5 (4.59%) APMP
3 1 (0.92%) MBA
Quality Assurance & Compliance
1 1 (0.92%) Data Quality
1 1 (0.92%) SLA
System Software
1 7 (6.42%) Docker
1 7 (6.42%) HDFS
Systems Management
1 1 (0.92%) HAProxy
1 1 (0.92%) Nagios
1 1 (0.92%) Puppet
1 1 (0.92%) SCOM
Vendors
1 26 (23.85%) Microsoft
2 7 (6.42%) Adobe
2 7 (6.42%) Tableau
3 6 (5.50%) Google
3 6 (5.50%) SAP
4 5 (4.59%) Salesforce.com
5 4 (3.67%) Facebook
5 4 (3.67%) Salesforce Marketing Cloud
6 3 (2.75%) Sitecore
7 2 (1.83%) Alteryx
7 2 (1.83%) Cognos
7 2 (1.83%) IBM
7 2 (1.83%) Oracle
8 1 (0.92%) Omniture
8 1 (0.92%) Red Hat
8 1 (0.92%) VMware
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