The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Google Analytics
Rank 343 373 450
Rank change year-on-year
+30 +77
Permanent jobs citing Google Analytics 312 278 163
As % of all permanent IT jobs located in London 0.74% 0.65% 0.37%
As % of the Business Applications category 9.55% 8.19% 4.73%
Number of salaries quoted 266 192 123
Average salary £42,500 £41,250 £39,000
Average salary % change year-on-year
+3.03% +5.76%
90% offered a salary of more than £28,000 £25,000 £28,800
10% offered a salary of more than £60,000 £62,250 £55,000
UK excluding London average salary £30,000 £33,500 £32,500
% change year-on-year
-10.44% +3.07%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the London region.

Business Applications Category
London
Permanent IT job ads with a match in the
Business Applications category
3268 3395 3446
As % of all permanent IT jobs located in London 7.77% 7.89% 7.81%
Number of salaries quoted 2743 2559 2760
Average salary £57,500 £59,500 £55,000
Average salary % change year-on-year
-3.36% +8.18%
90% offered a salary of more than £42,500 £37,500 £36,500
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the London region.

Google Analytics Salary Trend in London

Google Analytics
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Google Analytics across the London region over the 3 months to 27 February 2015.

Google Analytics Salary Histogram in London

Google Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the London region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +13 69 £42,500 -17.47% 10
Uxbridge - 9 £27,500 -
Wimbledon - 2 £34,000 -
Chiswick - 2 £49,000 -
Kingston Upon Thames - 2 £32,000 -
Teddington - 2 £38,500 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 27 February 2015, IT jobs across the London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 663 (100.00%) Google
1 663 (100.00%) Analytics
2 428 (64.56%) Marketing
3 227 (34.24%) Analytical Skills
4 212 (31.98%) E-Commerce
5 182 (27.45%) HTML
6 180 (27.15%) Web Analytics
7 161 (24.28%) Degree
7 161 (24.28%) SEO
8 152 (22.93%) SQL
9 149 (22.47%) Digital Marketing
10 144 (21.72%) Pay per click
11 134 (20.21%) JavaScript
12 133 (20.06%) Omniture
13 132 (19.91%) Social Media
14 131 (19.76%) CSS
15 128 (19.31%) Advertising
16 113 (17.04%) Online Marketing
17 101 (15.23%) Retail
18 91 (13.73%) Agile Software Development
19 87 (13.12%) User Experience
20 77 (11.61%) CRM
21 75 (11.31%) Adobe
22 68 (10.26%) Data Analysis
23 67 (10.11%) Mathematics
24 65 (9.80%) Finance
24 65 (9.80%) WebTrends
24 65 (9.80%) Project Management
24 65 (9.80%) MS Excel
25 64 (9.65%) jQuery

Google Analytics
Top Related IT Skills in London by Category

For the 6 months to 27 February 2015, IT jobs across the London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 55 (8.30%) SAS
2 24 (3.62%) CMS
3 20 (3.02%) WordPress
4 8 (1.21%) Drupal
5 4 (0.60%) Apache Pig
5 4 (0.60%) WebSphere
6 3 (0.45%) SharePoint
6 3 (0.45%) Confluence
7 2 (0.30%) SharePoint 2010
7 2 (0.30%) Lync
7 2 (0.30%) Apache
8 1 (0.15%) Sitecore CMS
8 1 (0.15%) Apache Solr
8 1 (0.15%) MS Exchange
8 1 (0.15%) Exchange Server 2003
8 1 (0.15%) Node.js
8 1 (0.15%) Escenic
8 1 (0.15%) PrestaShop
8 1 (0.15%) Apache Spark
Applications
1 65 (9.80%) MS Excel
2 63 (9.50%) SPSS
3 52 (7.84%) MS PowerPoint
4 31 (4.68%) Photoshop
5 27 (4.07%) MS Office
6 11 (1.66%) Acrobat
7 8 (1.21%) Adobe Creative Suite
8 7 (1.06%) PowerPivot
9 6 (0.90%) Adobe Illustrator
10 5 (0.75%) Stata
10 5 (0.75%) Adobe After Effects
11 4 (0.60%) Spreadsheet
12 3 (0.45%) MS Visio
13 2 (0.30%) InDesign
14 1 (0.15%) Fireworks
Business Applications
1 65 (9.80%) WebTrends
2 47 (7.09%) SiteCatalyst
3 14 (2.11%) Radian6
4 13 (1.96%) Magento
5 3 (0.45%) Optimost
5 3 (0.45%) Bond Adapt
6 2 (0.30%) Tridion
6 2 (0.30%) Dynamics CRM
Cloud Services
1 15 (2.26%) SaaS
2 14 (2.11%) Amazon AWS
3 12 (1.81%) Microsoft Azure
4 4 (0.60%) Amazon EC2
4 4 (0.60%) Amazon S3
4 4 (0.60%) Office 365
4 4 (0.60%) GitHub
4 4 (0.60%) Amazon EMR
5 2 (0.30%) Basecamp
6 1 (0.15%) CloudFront
Communications & Networking
1 17 (2.56%) Internet
2 2 (0.30%) Firewall
2 2 (0.30%) HTTP
2 2 (0.30%) PPP
Database & Business Intelligence
1 47 (7.09%) MySQL
2 34 (5.13%) Big Data
3 23 (3.47%) SQL Server
4 21 (3.17%) Data Mining
4 21 (3.17%) Hadoop
5 19 (2.87%) NoSQL
6 18 (2.71%) Relational Database
7 14 (2.11%) MongoDB
7 14 (2.11%) PostgreSQL
8 10 (1.51%) QlikView
9 9 (1.36%) SQL Server Integration Services
9 9 (1.36%) Apache Cassandra
10 6 (0.90%) SQL Server Analysis Services
10 6 (0.90%) RDBMS
11 5 (0.75%) Data Warehouse
11 5 (0.75%) Amazon Redshift
11 5 (0.75%) Impala
12 4 (0.60%) Apache Hive
12 4 (0.60%) Neo4j
12 4 (0.60%) Mahout
Development Applications
1 35 (5.28%) JIRA
1 35 (5.28%) Bitbucket
2 20 (3.02%) Dreamweaver
3 16 (2.41%) Git (software)
4 10 (1.51%) Subversion
4 10 (1.51%) TeamCity
4 10 (1.51%) Psake
5 9 (1.36%) Team Foundation Server
6 7 (1.06%) Mercurial
7 6 (0.90%) Selenium
7 6 (0.90%) JUnit
8 5 (0.75%) JBehave
8 5 (0.75%) WebDriver
8 5 (0.75%) Cucumber
9 4 (0.60%) Yeoman
9 4 (0.60%) Jenkins
10 3 (0.45%) Axure RP
11 2 (0.30%) Firebug
11 2 (0.30%) Trac
11 2 (0.30%) Zephyr
General
1 428 (64.56%) Marketing
2 128 (19.31%) Advertising
3 101 (15.23%) Retail
4 65 (9.80%) Finance
5 31 (4.68%) Publishing
6 21 (3.17%) German Language
7 14 (2.11%) Games
7 14 (2.11%) Telecoms
7 14 (2.11%) French Language
8 13 (1.96%) Italian Language
9 9 (1.36%) Automotive
10 7 (1.06%) Spanish Language
11 6 (0.90%) Swedish Language
12 3 (0.45%) Legal
12 3 (0.45%) Electronics
12 3 (0.45%) Banking
13 1 (0.15%) Front Office
13 1 (0.15%) Back Office
13 1 (0.15%) Law
13 1 (0.15%) Music Industry
Job Titles
1 201 (30.32%) Analyst
2 92 (13.88%) Web Analyst
3 82 (12.37%) Developer
4 48 (7.24%) PPC Specialist
4 48 (7.24%) PPC Manager
4 48 (7.24%) PPC Analyst
4 48 (7.24%) PPC Executive
5 45 (6.79%) Account Manager
6 42 (6.33%) Data Analyst
7 31 (4.68%) Insight Analyst
8 26 (3.92%) Search Manager
8 26 (3.92%) Marketing Manager
9 25 (3.77%) Front-End Developer
10 22 (3.32%) Senior Manager
11 19 (2.87%) Web Developer
11 19 (2.87%) Android Developer
12 18 (2.71%) SEO Manager
13 17 (2.56%) SEO Account Manager
13 17 (2.56%) Web Manager
14 16 (2.41%) Data Scientist
Libraries, Frameworks & Software Standards
1 182 (27.45%) HTML
2 131 (19.76%) CSS
3 64 (9.65%) jQuery
4 51 (7.69%) XML
5 32 (4.83%) RESTful
6 31 (4.68%) JSON
7 25 (3.77%) HTML5
8 24 (3.62%) XHTML
8 24 (3.62%) CSS3
9 14 (2.11%) GWT
10 11 (1.66%) Web Services
11 10 (1.51%) Ajax
11 10 (1.51%) Twitter Bootstrap
12 9 (1.36%) Google Maps API
13 8 (1.21%) Flash
13 8 (1.21%) LAMP
14 7 (1.06%) .NET
15 6 (0.90%) Sass
16 5 (0.75%) AngularJS
16 5 (0.75%) Android SDK
Miscellaneous
1 227 (34.24%) Analytical Skills
2 132 (19.91%) Social Media
3 87 (13.12%) User Experience
4 67 (10.11%) Mathematics
5 57 (8.60%) Computer Science
6 51 (7.69%) Statistics
7 35 (5.28%) Visualisation
8 29 (4.37%) Digital Media
9 22 (3.32%) Blog
10 19 (2.87%) Mobile App
10 19 (2.87%) Algorithms
11 16 (2.41%) New Media
12 13 (1.96%) Copywriting
13 11 (1.66%) Data Integration
14 8 (1.21%) Data Extraction
14 8 (1.21%) Economics
14 8 (1.21%) Physics
14 8 (1.21%) Blackberry
14 8 (1.21%) BBC
15 6 (0.90%) Management Information System
Operating Systems
1 25 (3.77%) Android
2 21 (3.17%) Apple iOS
3 5 (0.75%) Windows
4 2 (0.30%) Linux
4 2 (0.30%) Mac OS X
4 2 (0.30%) Windows Server 2012
5 1 (0.15%) Windows XP
5 1 (0.15%) Windows 8
Processes & Methodologies
1 663 (100.00%) Analytics
2 212 (31.98%) E-Commerce
3 180 (27.15%) Web Analytics
4 161 (24.28%) SEO
5 149 (22.47%) Digital Marketing
6 144 (21.72%) Pay per click
7 113 (17.04%) Online Marketing
8 91 (13.73%) Agile Software Development
9 77 (11.61%) CRM
10 68 (10.26%) Data Analysis
11 65 (9.80%) Project Management
12 45 (6.79%) Business Intelligence
13 37 (5.58%) TDD
14 36 (5.43%) Time Management
14 36 (5.43%) Multivariate Testing
15 35 (5.28%) User Stories
16 33 (4.98%) Content Management
17 32 (4.83%) Email Marketing
17 32 (4.83%) Web Development
18 30 (4.52%) Unit Testing
Programming Languages
1 152 (22.93%) SQL
2 134 (20.21%) JavaScript
3 48 (7.24%) Java
4 43 (6.49%) PHP
5 38 (5.73%) R
6 28 (4.22%) Python
7 26 (3.92%) VBA
8 16 (2.41%) PowerShell
9 13 (1.96%) T-SQL
10 12 (1.81%) Objective-C
11 10 (1.51%) C
12 8 (1.21%) MATLAB
13 7 (1.06%) ActionScript
13 7 (1.06%) ActionScript 2.0
14 6 (0.90%) C#
14 6 (0.90%) Perl
15 5 (0.75%) ActionScript 3.0
16 4 (0.60%) Scala
16 4 (0.60%) Bash Shell
16 4 (0.60%) Clojure
Qualifications
1 161 (24.28%) Degree
2 8 (1.21%) VCP4
3 7 (1.06%) PhD
4 2 (0.30%) MBA
5 1 (0.15%) ISEB
5 1 (0.15%) Oracle Certification
5 1 (0.15%) APMP
5 1 (0.15%) AAT
Quality Assurance & Compliance
1 32 (4.83%) QA
2 6 (0.90%) GCP
3 3 (0.45%) SLA
4 1 (0.15%) WAI
4 1 (0.15%) PMBOK
System Software
1 4 (0.60%) VirtualBox
2 3 (0.45%) Active Directory
3 2 (0.30%) Hyper-V
Systems Management
1 4 (0.60%) Vagrant
2 2 (0.30%) Backup Exec
2 2 (0.30%) HP Quality Center
Vendors
1 663 (100.00%) Google
2 133 (20.06%) Omniture
3 75 (11.31%) Adobe
4 54 (8.14%) Microsoft
5 44 (6.64%) Facebook
6 36 (5.43%) Twitter
7 35 (5.28%) Coremetrics
8 34 (5.13%) DoubleClick
9 26 (3.92%) Tableau
10 20 (3.02%) Oracle
11 18 (2.71%) New Relic
12 16 (2.41%) Sony
12 16 (2.41%) Tealeaf
13 15 (2.26%) Sysomos
14 13 (1.96%) ClickTale
14 13 (1.96%) Demandware
15 11 (1.66%) Salesforce.com
16 10 (1.51%) hybris
16 10 (1.51%) Yahoo!
17 7 (1.06%) Hitwise
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