The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the London region.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Google Analytics
Rank 355 395 415
Rank change year-on-year
+40 +20
Permanent jobs citing Google Analytics 268 280 227
As % of all permanent IT jobs located in London 0.609% 0.514% 0.398%
As % of the Business Applications category 8.560% 6.818% 4.973%
Number of salaries quoted 191 266 214
Average salary £40,000 £40,000 £40,000
90% offered a salary of more than £27,500 £28,750 £26,500
10% offered a salary of more than £63,500 £52,500 £56,750
UK excluding London average salary £30,000 £30,000 £30,000
All Business Applications
London
Permanent IT job ads with a match in the
Business Applications category
3131 4107 4565
As % of all permanent IT jobs located in London 7.115% 7.540% 7.994%
Number of salaries quoted 2492 3463 3692
Average salary £55,000 £60,000 £57,500
Average salary % change year-on-year
-8.33% +4.34%
90% offered a salary of more than £37,500 £40,525 £37,500
10% offered a salary of more than £85,000 £85,000 £85,000
UK excluding London average salary £47,500 £50,000 £50,000
% change year-on-year
-5.00% -
Google Analytics
England

Google Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the London region as a proportion of the total demand within the Business Applications category.

London Google Analytics Jobs Demand Trend

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the London region.

London Google Analytics Salary Trend

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics across the London region over the 3 months to 22 May 2013.

London Google Analytics Salary Histogram

Google Analytics
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the London region over the 3 months to 22 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
City of London +42 88 £40,000 -
Harrow -1 2 - -
Surbiton - 1 - -
Twickenham - 1 £28,500 -
Hammersmith - 1 £30,500 -
Wimbledon - 1 £40,000 -
Bromley - 1 £36,500 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills

For the 6 months to 22 May 2013, IT jobs across the London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 445 (100.00%) Google
2 444 (99.78%) Analytics
3 232 (52.13%) Marketing
4 165 (37.08%) SEO
5 150 (33.71%) Omniture
5 150 (33.71%) Web Analytics
6 137 (30.79%) HTML
7 135 (30.34%) CSS
8 117 (26.29%) E-Commerce
9 106 (23.82%) Degree
10 104 (23.37%) JavaScript
11 93 (20.90%) Pay per click
12 86 (19.33%) WebTrends
13 84 (18.88%) MS Excel
14 80 (17.98%) SiteCatalyst
15 77 (17.30%) SQL
16 76 (17.08%) Microsoft
17 73 (16.40%) PHP
18 72 (16.18%) Social Media
18 72 (16.18%) Digital Marketing
19 68 (15.28%) Adobe
20 64 (14.38%) Retail
20 64 (14.38%) jQuery
21 63 (14.16%) Finance
22 56 (12.58%) XML
23 55 (12.36%) MS Office
24 54 (12.13%) HTML5
25 53 (11.91%) Facebook
26 51 (11.46%) CMS
27 49 (11.01%) Business Intelligence

Google Analytics
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT jobs across the London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Development
1 137 (30.79%) HTML
2 135 (30.34%) CSS
3 64 (14.38%) jQuery
4 56 (12.58%) XML
5 54 (12.13%) HTML5
6 43 (9.663%) .NET
7 31 (6.966%) ASP.NET
8 30 (6.742%) Web Services
9 24 (5.393%) CSS3
10 23 (5.169%) WebSphere
11 21 (4.719%) Ajax
12 20 (4.494%) J2EE
12 20 (4.494%) Regular Expression
13 19 (4.270%) XHTML
14 18 (4.045%) XSLT
15 15 (3.371%) Apache Flex
16 13 (2.921%) WebCenter
16 13 (2.921%) Lucene
17 10 (2.247%) ISAPI
18 9 (2.022%) RSS
Application Platforms
1 51 (11.46%) CMS
2 23 (5.169%) WordPress
3 20 (4.494%) IIS
4 18 (4.045%) Adobe CQ
5 17 (3.820%) Drupal
6 16 (3.596%) Amazon AWS
6 16 (3.596%) Joomla!
7 15 (3.371%) Windows Azure
7 15 (3.371%) SharePoint
7 15 (3.371%) WebLogic
8 14 (3.146%) Apache
8 14 (3.146%) SAS
8 14 (3.146%) Liferay
9 13 (2.921%) Apache Solr
9 13 (2.921%) Alfresco
9 13 (2.921%) WebLogic Portal
9 13 (2.921%) SharePoint Server
10 7 (1.573%) Commerce Server
10 7 (1.573%) ColdFusion
11 4 (0.899%) Confluence
Applications
1 84 (18.88%) MS Excel
2 55 (12.36%) MS Office
3 48 (10.79%) MS PowerPoint
4 41 (9.213%) Photoshop
5 7 (1.573%) Adobe Illustrator
6 6 (1.348%) Fireworks
7 5 (1.124%) SPSS
8 4 (0.899%) ImageReady
8 4 (0.899%) Spreadsheet
9 3 (0.674%) MS Visio
10 1 (0.225%) FastStats
10 1 (0.225%) OmniGraffle
10 1 (0.225%) InDesign
10 1 (0.225%) MS Project
Business Applications
1 86 (19.33%) WebTrends
2 80 (17.98%) SiteCatalyst
3 5 (1.124%) Optimost
4 1 (0.225%) SAP Oil and Gas
Communications & Networking
1 19 (4.270%) Internet
2 6 (1.348%) HTTP
2 6 (1.348%) DNS
2 6 (1.348%) Intranet
3 4 (0.899%) FTP
4 3 (0.674%) TCP/IP
5 1 (0.225%) NFC
5 1 (0.225%) HTTPS
Database & Business Intelligence
1 41 (9.213%) SQL Server
2 33 (7.416%) MySQL
3 18 (4.045%) Data Warehouse
4 16 (3.596%) SQL Server 2008
5 10 (2.247%) Data Mining
6 7 (1.573%) QlikView
6 7 (1.573%) PostgreSQL
7 5 (1.124%) SQL Server 2005
8 4 (0.899%) SQL Server Integration Services
9 3 (0.674%) SQLite
9 3 (0.674%) SQL Server Reporting Services
9 3 (0.674%) OLAP
10 2 (0.449%) Amazon RDS
11 1 (0.225%) Oracle BI EE
11 1 (0.225%) Hadoop
11 1 (0.225%) MongoDB
11 1 (0.225%) Apache Cassandra
11 1 (0.225%) NoSQL
11 1 (0.225%) SQL Server 2000
11 1 (0.225%) RDBMS
Development Applications
1 25 (5.618%) Subversion
2 10 (2.247%) Git (software)
3 8 (1.798%) JIRA
4 6 (1.348%) Hudson
4 6 (1.348%) Jenkins
5 4 (0.899%) Visual Studio
5 4 (0.899%) Dreamweaver
5 4 (0.899%) Eclipse
5 4 (0.899%) TortoiseSVN
5 4 (0.899%) TeamCity
6 3 (0.674%) Team Foundation Server
6 3 (0.674%) Maven
6 3 (0.674%) FrontPage
6 3 (0.674%) Ant
6 3 (0.674%) JUnit
7 1 (0.225%) GitHub
7 1 (0.225%) PhoneGap
7 1 (0.225%) Appcelerator Titanium
General
1 232 (52.13%) Marketing
2 64 (14.38%) Retail
3 63 (14.16%) Finance
4 47 (10.56%) Advertising
5 20 (4.494%) Publishing
6 14 (3.146%) Telecoms
6 14 (3.146%) Games
7 10 (2.247%) Legal
8 8 (1.798%) French Language
9 7 (1.573%) German Language
9 7 (1.573%) Pharmaceutical
10 5 (1.124%) Manufacturing
10 5 (1.124%) Banking
11 3 (0.674%) Online Betting
12 2 (0.449%) Automotive
12 2 (0.449%) Law
13 1 (0.225%) Danish Language
13 1 (0.225%) Italian Language
13 1 (0.225%) Spanish Language
13 1 (0.225%) Electronics
Job Titles
1 141 (31.69%) Analyst
2 86 (19.33%) Web Analyst
3 62 (13.93%) Developer
4 47 (10.56%) PPC Manager
4 47 (10.56%) PPC Analyst
4 47 (10.56%) PPC Executive
4 47 (10.56%) PPC Specialist
5 25 (5.618%) Web Developer
6 20 (4.494%) Senior Manager
6 20 (4.494%) SEO Specialist
7 19 (4.270%) Account Manager
8 15 (3.371%) SEO Manager
9 13 (2.921%) Front-End Developer
9 13 (2.921%) Technical Specialist
9 13 (2.921%) Implementation Specialist
10 12 (2.697%) Data Analyst
11 10 (2.247%) Project Manager
11 10 (2.247%) .NET Developer
11 10 (2.247%) Product Manager
11 10 (2.247%) Web Manager
Miscellaneous
1 72 (16.18%) Social Media
2 30 (6.742%) Mathematics
3 29 (6.517%) Digital Media
3 29 (6.517%) Mobile App
4 27 (6.067%) Statistics
5 21 (4.719%) W3C
6 19 (4.270%) SaaS
7 18 (4.045%) Computer Science
8 15 (3.371%) Blog
9 14 (3.146%) iPad
9 14 (3.146%) iPhone
10 13 (2.921%) Visualisation
11 10 (2.247%) STB
11 10 (2.247%) Video on Demand
12 9 (2.022%) Copywriting
13 8 (1.798%) Economics
14 7 (1.573%) Data Extraction
14 7 (1.573%) NHS
15 6 (1.348%) Management Information System
15 6 (1.348%) Open Source
Operating Systems
1 21 (4.719%) Apple iOS
2 19 (4.270%) Android
3 17 (3.820%) Windows
4 11 (2.472%) Linux
5 7 (1.573%) Windows Server 2003
6 5 (1.124%) Windows Server 2008
7 4 (0.899%) UNIX
8 3 (0.674%) Windows Phone
9 1 (0.225%) webOS
Processes & Methodologies
1 444 (99.78%) Analytics
2 165 (37.08%) SEO
3 150 (33.71%) Web Analytics
4 117 (26.29%) E-Commerce
5 93 (20.90%) Pay per click
6 72 (16.18%) Digital Marketing
7 49 (11.01%) Business Intelligence
8 45 (10.11%) Online Marketing
9 41 (9.213%) Agile Software Development
10 39 (8.764%) Content Management
11 38 (8.539%) Project Management
12 36 (8.090%) Multivariate Testing
13 31 (6.966%) Web Development
14 29 (6.517%) Scrum
15 26 (5.843%) Waterfall
16 22 (4.944%) Search Engine Marketing
17 20 (4.494%) B2C
17 20 (4.494%) Data Analysis
18 18 (4.045%) Business Analytics
18 18 (4.045%) Email Marketing
Programming Languages
1 104 (23.37%) JavaScript
2 77 (17.30%) SQL
3 73 (16.40%) PHP
4 34 (7.640%) Java
5 27 (6.067%) C#
6 13 (2.921%) T-SQL
7 11 (2.472%) VBA
8 9 (2.022%) C
9 4 (0.899%) Perl
9 4 (0.899%) VBScript
10 3 (0.674%) PHP5
10 3 (0.674%) Objective-C
10 3 (0.674%) Ruby
10 3 (0.674%) VB
10 3 (0.674%) ActionScript
11 2 (0.449%) Python
11 2 (0.449%) Bash shell
12 1 (0.225%) GLSL
Qualifications
1 106 (23.82%) Degree
2 4 (0.899%) Microsoft Certification
3 2 (0.449%) MBA
4 1 (0.225%) PRINCE2 Certification
Quality Assurance & Compliance
1 12 (2.697%) QA
2 1 (0.225%) SLA
Systems Management
1 10 (2.247%) Splunk
2 1 (0.225%) Puppet
2 1 (0.225%) Foglight
Vendors
1 445 (100.00%) Google
2 150 (33.71%) Omniture
3 76 (17.08%) Microsoft
4 68 (15.28%) Adobe
5 53 (11.91%) Facebook
6 34 (7.640%) Coremetrics
7 32 (7.191%) Oracle
8 30 (6.742%) Tealeaf
9 29 (6.517%) Twitter
10 28 (6.292%) Tableau
11 24 (5.393%) Yahoo!
12 20 (4.494%) IBM
13 18 (4.045%) Hitwise
14 15 (3.371%) hybris
14 15 (3.371%) ATG
15 13 (2.921%) Sitecore
15 13 (2.921%) Rackspace
15 13 (2.921%) Open Text
16 12 (2.697%) Business Objects
17 10 (2.247%) EPiServer
London
Due to that continued growth they now require an experienced SEO Manager to head up the SEO Team. Working within a fast-paced environment, the SEO Manager will...
Assured Recruitment Solutions
Salary: £30k - 45k per year
Posted: 20 May 2013
London
The UK's fastest growing paid search and web analytics agency is seeking a Junior Analyst to work in there London office... The right candidate for this position...
SEC Recruitment Limited
Salary: £20000 - £26000 per annum
Posted: 17 May 2013
City, London
We are looking for a switched on, exceptionally talented and ambitious PPC expert to use their expertise within a business that respects, harnesses and develops creativity, passion and...
Mortimer Spinks
Salary: £60000 - £80000 per annum + Bens,Bonus & Career progression
Posted: 21 May 2013
London
Involvement with analytics of display and affiliates campaigns. Applicants must be able to demonstrate a solid grasp of analytical tools including Google Analytics, and ideally have knowledge of...
Explore Recruitment Solutions
Salary: £30000 per annum
Posted: 17 May 2013
London
One of the UK's largest digital marketing agencies are looking for an experienced and talented SEO professional to help them move into exciting new territories. If you'...
Energize Recruitment Solutions Ltd
Salary: £55000 - £60000 per annum + excellent benefits
Posted: 4 May 2013
London
A bright, ambitious Web Analyst is needed at a young, growing, online gaming & gambling company in Central London... The successful Web Analyst will, of course, need strong analysis...
Oho Group Ltd.
Salary: £30000 to £50000 per annum - Excellent Benefits
Posted: 16 May 2013
London
Key Skills: Front End developer / HTML5 / CSS3 / JavaScript / JQuery... Essential: 1st Class / 2:1 Degree from a top 20 university CSS3 HTML5 JQuery Google Analytics Advanced knowledge of...
Oho Group Ltd.
Salary: £30000 to £45000 per annum - + Benefits
Posted: 20 May 2013
City of London
They need someone who has been focused primarily on PPC; if PPC hasn't been the primary focus of your recent work then you will not be considered...
E-Resourcing
Salary: £35000 - £40000 per annum + Negotiable depending on experience
Posted: 16 May 2013
London
Opportunity to use web analytics tools (Google Analytics) to add value to search accounts... YOUR SKILLS AND EXPERIENCE: 2 years PPC experience... Experience using third-party tools such...
Harnham
Salary: £35000 - £40000 per annum
Posted: 15 May 2013
London
Data Analyst, Online Marketing, Excel, VBA, London £35,000... You must have experience of analysing data using Excel and ideally using any internet technologies including, Google analytics, webtrends,...
clearedgeconsulting
Posted: 1 May 2013
London
Requirements *Monitor, analyze and evaluate incoming web traffic *Generate reports on web traffic and trends *Give ongoing support and consultancy to the marketing team *Support Commercial goals *Create...
Timothy James Consulting Ltd
Salary: £40000 - £50000 per annum
Posted: 17 May 2013
City of London
The Web Analyst will have: Essential Excellent knowledge of digital analytics/web analytics. SiteCatalyst, and other tools in the Adobe Marketing Cloud, Google Analytics, with both implementation and...
Annapurna HR
Salary: £55000 per annum
Posted: 30 April 2013
London
Knowledge sharing and documentation on company wiki - On-going learning and development of SEO expertise and understanding... o Web Analytics: Google Analytics, o Research Tools: Hitwise, Netpeak, etc.
RetailMeNot / VoucherCodes.co.uk
Salary: Unspecified Competitive Salary, Bonus scheme, Benefits etc...
Posted: 13 May 2013
Surbiton, Surrey
Undertake website behaviour and customer experience analysis using Tealeaf Though previous experience with Tealeaf would be advantageous, this role would ideally suit an experience Web Analyst with experience...
SLS Services Ltd
Salary: Negotiable +25 days hol, pension & travel discounts
Posted: 17 May 2013
Harrow, Middlesex
PPC Manager. Our client is on the Search for a Talented PPC Manager to join their growing Digital Marketing Team... Knowledge of PPC Bid management tools. Knowledge of...
Nuepc
Salary: From £28,000 to £40,000 per annum D.O.E
Posted: 20 May 2013
London
You will be responsible for the PPC strategy and performance of each client's search account, be very experienced in a web analytics tool (ideally Google Analytics) and...
FIRST POINT IT RESOURCING
Salary: £35000 - £45000 per annum
Posted: 17 May 2013
City, London
General IT and ideally Web, HTML, CSS, Javascript, etc) to work with household name customers to help implement their technical solutions and provide ongoing support... Conversion tracking, Google...
Understanding Recruitment
Salary: £23000 - £26000 per annum + benefits
Posted: 20 May 2013
City of London
PPC Manager / Online Marketing Manager Phenomenal opportunity for PPC Manager /Online Marketing Manager within this multi award winning, expanding E-Commerce success story. The successful PPC Manager / Online...
E-Resourcing
Salary: £38000 - £42000 per annum + bens
Posted: 11 May 2013
City of London
A leading global retail bank is seeking a Mobile Analytics Manager to be based in London. You will create strategies for acquisition and engagement growth using retargeting, segmentation...
Salt
Salary: £35000 - £45000 per annum + bonus + benefits
Posted: 18 May 2013
London
Become the product owner for website analytical tools such as Google Analytics and others as necessary... A working understanding of Web analysis tools such as Google Analytics etc.
Harnham
Salary: £40000 - £50000 per annum
Posted: 7 May 2013
London
Significant workplace experience of web analytics tools, Net Insight & Google Analytics, preferably with both implementation and analysis experience. Educated to degree level - Analytical degree preferred; Maths/Science/Engineering/...
Santander
Posted: 17 May 2013
London
Adobe Site Catalyst, Webtrends, Google Analytics... -Expertise in Google Analytics and either Adobe Site Catalyst (Omniture) or Webtrends - certification preferred but not essential... -Bachelors degree required... -Web analytics...
MBN Recruitment Solutions
Salary: From £40,000 to £45,000 per annum plus attractive benefits and bonuses
Posted: 20 May 2013
City of London
Web / UX Designer - £30 to £35kI am looking for a mid-weight Designer that has good design and preferably UX experience and is looking to improve their skills...
Claremont Consulting
Salary: £25000 - £30000 per annum
Posted: 1 May 2013
Central London / West End
Solid “hands-on” PPC and analytics experience is essential for this role... Proven experience with Google adwords and Adwords Editor, ideally Google Analytics Certificate holder. Proven ability to...
Totaljobs Group.
Salary: Competitive Salary plus 29 days holiday & Group Pension Scheme
Posted: 1 May 2013
West London
With ambitious growth plans and substantial funding in place, this high growth tech start-up is looking for 4 Front End Developer s to join their team to...
Blue Glue
Salary: From £40,000 to £55,000 per annum
Posted: 17 May 2013
Central London / West End
Solid “hands-on” PPC and analytics experience is essential for this role... Proven experience with Google adwords and Adwords Editor, ideally Google Analytics Certificate holder. Proven ability to...
Totaljobs Group.
Salary: Competitive Salary plus 29 days holiday & Group Pension Scheme
Posted: 1 May 2013
City of London
A frontend web developer with exposure to ColdFusion is desirable but not essential.Main Skill sets for the frontend web developer;*Excellent HTML5 & CSS3*Good understanding of web...
Streamline IT Recruitment
Salary: £28000 - £40000 per annum
Posted: 18 May 2013
City, London
Main Skill sets for the frontend web developer; *Excellent HTML5 & CSS3 *Good understanding of web standards and accessibility *Proven cross-browser development and testing experience *Strong JQuery & JavaScript...
Streamline Connections
Salary: £28000 - £40000 per annum
Posted: 17 May 2013
London (W11)
As a new opening within the business expect to play a key role in defining the data intelligence strategy, championing all things to do with digital insight and...
Guru Careers
Salary: £32k + Benefits
Posted: 20 May 2013
West London
Experience in SEO and web analytics data (e.g. Google analytics, Omniture) preferred... Working knowledge of cucumber. Experience of selenium... Web development, web application or web testing skills.....
Accenture
Salary: Up to £49,000 per annum Up to £49,000 depending on level plus excellen
Posted: 7 May 2013
North West London
Preparing Reports from our website admin panel and google analytics... HTML5. XHTML. CSS3. JQuery. JavaScript. SEO... Photoshop & Fireworks for image processings for websites (slicing and exporting for website...
The Organic Pharmacy
Salary: Unspecified
Posted: 3 May 2013
West London
We're looking for a Perl Developer to join our Campaign Support team and help us keep in touch with our hundreds of thousands of customers... Roles & Responsibilities:...
Moonfruit
Salary: £40000 - £50000 per annum + Exc Bens
Posted: 21 May 2013
West London
Roles & Responsibilities: Write performant, structured OO Javascript and elegant, semantic HTML and CSS Work closely with designers to create exciting new features and user experiences Integrate with third-...
Moonfruit
Salary: £20000 - £35000 per annum + Exc Bens
Posted: 21 May 2013
London, Sydney, Australia
They are particularly looking for individuals with Adobe CQ5 implementation experience, however experience with equivalent Java based CMS is also a distinct advantage;The successful Technical Architect will...
Big Wednesday
Posted: 30 April 2013
London
Software Development: PHP, Java / J2EE, JavaScript / HTML 5 / CSS, JQuery, Flex, XML / XSLT - Content Management: Adobe CQ, WordPress, Drupal, Joomla, Oracle UCM, Microsoft Office Sharepoint Server, OpenText WCM,...
ANSON MCCADE
Salary: From £45,000 to £80,000 per annum plus pension, dental, healthcare, pe
Posted: 21 May 2013
London
JavaScript, OO & AJAX) * Experience of at least one DCVS (SVN, Git, Mercurial) * Understanding of responsive Web Design and its limitations * Deep understanding of web design (typography, layouts, colours...
Opilio Recruitment
Salary: £28000 - 45000 Per Annum dependent on Experience and Seniority
Posted: 20 May 2013
West London
Roles & Responsibilities Write performant, structured OO Javascript supported by tests and elegant, semantic HTML and CSS Work closely with designers to create exciting new features and user experiences...
Moonfruit
Salary: £40000 - £55000 per annum + Exc Bens
Posted: 21 May 2013