The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 330 385 432
Rank change year-on-year
+55 +47
Permanent jobs citing Google Analytics 344 273 200
As % of all permanent IT jobs located in London 0.78% 0.60% 0.42%
As % of the Business Applications category 9.54% 8.03% 5.58%
Number of salaries quoted 256 173 156
Average salary £45,000 £42,500 £39,000
Average salary % change year-on-year
+5.88% +8.97%
90% offered a salary of more than £29,500 £30,000 £27,500
10% offered a salary of more than £57,500 £60,000 £55,000
UK excluding London average salary £31,750 £32,500 £35,000
% change year-on-year
-2.30% -7.14%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the London region.

Business Applications Category
London
Permanent IT job ads with a match in the
Business Applications category
3606 3398 3583
As % of all permanent IT jobs located in London 8.14% 7.48% 7.48%
Number of salaries quoted 3002 2641 2900
Average salary £56,000 £60,000 £56,000
Average salary % change year-on-year
-6.66% +7.14%
90% offered a salary of more than £40,000 £40,000 £40,000
10% offered a salary of more than £80,000 £80,000 £85,000
UK excluding London average salary £50,000 £50,000 £48,000
% change year-on-year
- +4.16%

Google Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the London region.

Google Analytics Salary Trend in London

Google Analytics
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Google Analytics across the London region over the 3 months to 19 December 2014.

Google Analytics Salary Histogram in London

Google Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the London region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +27 71 £43,180 -9.09% 14
Southwark -7 5 - -
Uxbridge - 5 £27,500 - 1
Kingston Upon Thames - 3 - -
Beckenham - 2 £33,500 -
Wimbledon - 2 £27,750 -
Chiswick - 2 £49,000 -
Hammersmith - 1 - -
Clapham - 1 £40,000 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 19 December 2014, IT jobs across the London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 722 (100.00%) Google
1 722 (100.00%) Analytics
2 475 (65.79%) Marketing
3 272 (37.67%) Analytical Skills
4 204 (28.25%) Web Analytics
5 200 (27.70%) HTML
6 198 (27.42%) E-Commerce
7 195 (27.01%) Degree
8 190 (26.32%) Digital Marketing
9 160 (22.16%) SEO
10 157 (21.75%) Advertising
11 156 (21.61%) Social Media
12 152 (21.05%) Pay per click
13 146 (20.22%) Online Marketing
14 136 (18.84%) JavaScript
15 135 (18.70%) SQL
15 135 (18.70%) Omniture
16 130 (18.01%) CSS
17 109 (15.10%) Retail
18 103 (14.27%) Finance
19 96 (13.30%) Project Management
20 94 (13.02%) Adobe
21 90 (12.47%) CRM
22 86 (11.91%) Mathematics
23 84 (11.63%) Agile Software Development
24 83 (11.50%) User Experience
25 77 (10.66%) WebTrends
26 71 (9.83%) Data Analysis
27 64 (8.86%) XML
28 63 (8.73%) Microsoft

Google Analytics
Top Related IT Skills in London by Category

For the 6 months to 19 December 2014, IT jobs across the London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 38 (5.26%) SAS
2 35 (4.85%) CMS
3 18 (2.49%) WordPress
4 14 (1.94%) nginx
5 12 (1.66%) Apache
6 11 (1.52%) Drupal
7 9 (1.25%) IIS
7 9 (1.25%) Tomcat
8 6 (0.83%) Confluence
9 5 (0.69%) WebSphere
10 4 (0.55%) SharePoint
11 3 (0.42%) Node.js
12 2 (0.28%) Sitecore CMS
12 2 (0.28%) SharePoint 2010
12 2 (0.28%) Lync
13 1 (0.14%) Escenic
13 1 (0.14%) Apache Solr
13 1 (0.14%) phpBB
13 1 (0.14%) Facebook Platform
13 1 (0.14%) Apache Pig
Applications
1 61 (8.45%) MS Excel
2 51 (7.06%) MS PowerPoint
3 42 (5.82%) SPSS
4 40 (5.54%) MS Office
5 35 (4.85%) Photoshop
6 5 (0.69%) Acrobat
6 5 (0.69%) Adobe Illustrator
6 5 (0.69%) InDesign
6 5 (0.69%) PowerPivot
7 4 (0.55%) Adobe Creative Suite
7 4 (0.55%) Spreadsheet
7 4 (0.55%) FastStats
8 3 (0.42%) MS Visio
9 1 (0.14%) Fireworks
9 1 (0.14%) Stata
Business Applications
1 77 (10.66%) WebTrends
2 56 (7.76%) SiteCatalyst
3 15 (2.08%) Radian6
4 3 (0.42%) Dynamics CRM
4 3 (0.42%) Optimost
5 2 (0.28%) Tridion
5 2 (0.28%) Magento
Cloud Services
1 24 (3.32%) SaaS
2 14 (1.94%) Amazon AWS
3 13 (1.80%) GitHub
4 10 (1.39%) MailChimp
5 9 (1.25%) Office 365
6 7 (0.97%) Microsoft Azure
7 2 (0.28%) Basecamp
8 1 (0.14%) Google Cloud Platform
Communications & Networking
1 14 (1.94%) Internet
2 12 (1.66%) Firewall
3 4 (0.55%) SMS
4 3 (0.42%) HTTP
4 3 (0.42%) Intranet
5 2 (0.28%) PPP
6 1 (0.14%) VoIP
6 1 (0.14%) Broadband
6 1 (0.14%) MPLS
Database & Business Intelligence
1 54 (7.48%) MySQL
2 25 (3.46%) SQL Server
2 25 (3.46%) Relational Database
3 24 (3.32%) Big Data
4 19 (2.63%) Data Mining
5 17 (2.35%) QlikView
5 17 (2.35%) Hadoop
6 13 (1.80%) Redis
7 11 (1.52%) NoSQL
8 10 (1.39%) Data Warehouse
9 8 (1.11%) SQL Server Integration Services
10 7 (0.97%) PostgreSQL
10 7 (0.97%) SQL Server Reporting Services
11 6 (0.83%) RDBMS
11 6 (0.83%) SQL Server Analysis Services
12 5 (0.69%) MongoDB
12 5 (0.69%) Apache Cassandra
12 5 (0.69%) OLAP
13 3 (0.42%) Crystal Reports
13 3 (0.42%) Cognos Impromptu
Development Applications
1 39 (5.40%) JIRA
2 30 (4.16%) Bitbucket
3 18 (2.49%) Git (software)
4 15 (2.08%) Dreamweaver
5 14 (1.94%) Cucumber
6 13 (1.80%) RSpec
7 5 (0.69%) Axure RP
7 5 (0.69%) Team Foundation Server
7 5 (0.69%) TeamCity
7 5 (0.69%) Psake
8 3 (0.42%) Jasmine
8 3 (0.42%) Subversion
9 2 (0.28%) Selenium
9 2 (0.28%) JUnit
9 2 (0.28%) Balsamiq Mockups
9 2 (0.28%) Trac
10 1 (0.14%) Grunt
10 1 (0.14%) PhantomJS
10 1 (0.14%) Karma Test Runner
10 1 (0.14%) Bower
General
1 475 (65.79%) Marketing
2 157 (21.75%) Advertising
3 109 (15.10%) Retail
4 103 (14.27%) Finance
5 51 (7.06%) Publishing
6 17 (2.35%) Games
7 13 (1.80%) Italian Language
8 12 (1.66%) Telecoms
9 10 (1.39%) Billing
9 10 (1.39%) French Language
10 9 (1.25%) German Language
11 8 (1.11%) Electronics
11 8 (1.11%) Spanish Language
12 5 (0.69%) Legal
13 4 (0.55%) Music Industry
13 4 (0.55%) Russian Language
14 3 (0.42%) Banking
15 2 (0.28%) Back Office
15 2 (0.28%) iGaming
16 1 (0.14%) Front Office
Job Titles
1 214 (29.64%) Analyst
2 92 (12.74%) Web Analyst
3 86 (11.91%) Developer
4 51 (7.06%) Data Analyst
5 50 (6.93%) PPC Specialist
5 50 (6.93%) PPC Manager
5 50 (6.93%) PPC Analyst
5 50 (6.93%) PPC Executive
6 46 (6.37%) Account Manager
7 33 (4.57%) Marketing Manager
8 27 (3.74%) Senior Manager
9 25 (3.46%) Insight Analyst
10 22 (3.05%) Marketing Executive
10 22 (3.05%) Search Manager
11 20 (2.77%) Front-End Developer
12 19 (2.63%) Android Developer
13 18 (2.49%) SEO Executive
14 16 (2.22%) Project Manager
15 15 (2.08%) CRM Manager
15 15 (2.08%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 200 (27.70%) HTML
2 130 (18.01%) CSS
3 64 (8.86%) XML
4 54 (7.48%) jQuery
5 45 (6.23%) JSON
6 32 (4.43%) RESTful
7 23 (3.19%) HTML5
8 22 (3.05%) CSS3
9 20 (2.77%) XHTML
10 19 (2.63%) Web Services
11 18 (2.49%) Sass
12 16 (2.22%) REST
13 15 (2.08%) Ajax
13 15 (2.08%) .NET
14 13 (1.80%) Ruby on Rails
14 13 (1.80%) Haml
14 13 (1.80%) Sphinx
15 9 (1.25%) Google Maps API
15 9 (1.25%) LAMP
15 9 (1.25%) XSLT
Miscellaneous
1 272 (37.67%) Analytical Skills
2 156 (21.61%) Social Media
3 86 (11.91%) Mathematics
4 83 (11.50%) User Experience
5 61 (8.45%) Computer Science
6 38 (5.26%) Statistics
7 37 (5.12%) Copywriting
8 32 (4.43%) Blog
9 30 (4.16%) Mobile App
10 27 (3.74%) Digital Media
11 23 (3.19%) Economics
12 20 (2.77%) Visualisation
13 16 (2.22%) Physics
13 16 (2.22%) Performance Metrics
14 13 (1.80%) New Media
15 12 (1.66%) Algorithms
16 8 (1.11%) Open Source
17 7 (0.97%) Streaming Media
18 6 (0.83%) Data Extraction
19 5 (0.69%) Data Integration
Operating Systems
1 38 (5.26%) Android
2 32 (4.43%) Apple iOS
3 19 (2.63%) Linux
4 16 (2.22%) Windows
5 13 (1.80%) Solaris
6 7 (0.97%) Mac OS X
6 7 (0.97%) Windows Server 2012
Processes & Methodologies
1 722 (100.00%) Analytics
2 204 (28.25%) Web Analytics
3 198 (27.42%) E-Commerce
4 190 (26.32%) Digital Marketing
5 160 (22.16%) SEO
6 152 (21.05%) Pay per click
7 146 (20.22%) Online Marketing
8 96 (13.30%) Project Management
9 90 (12.47%) CRM
10 84 (11.63%) Agile Software Development
11 71 (9.83%) Data Analysis
12 63 (8.73%) Email Marketing
13 43 (5.96%) Multivariate Testing
14 40 (5.54%) Data Management
14 40 (5.54%) B2B
15 36 (4.99%) Business Intelligence
15 36 (4.99%) TDD
16 34 (4.71%) User Stories
17 33 (4.57%) Web Development
18 31 (4.29%) Unit Testing
Programming Languages
1 136 (18.84%) JavaScript
2 135 (18.70%) SQL
3 50 (6.93%) Java
4 49 (6.79%) PHP
5 31 (4.29%) R
6 20 (2.77%) VBA
7 14 (1.94%) Objective-C
8 13 (1.80%) Ruby
8 13 (1.80%) Python
9 10 (1.39%) C
10 9 (1.25%) PowerShell
11 6 (0.83%) Perl
12 5 (0.69%) T-SQL
12 5 (0.69%) MATLAB
13 4 (0.55%) C#
14 3 (0.42%) PL/SQL
14 3 (0.42%) Shell Script
14 3 (0.42%) ActionScript
14 3 (0.42%) ActionScript 2.0
15 2 (0.28%) VB
Qualifications
1 195 (27.01%) Degree
2 3 (0.42%) Security Cleared
3 2 (0.28%) SC Cleared
3 2 (0.28%) MBA
4 1 (0.14%) BC Cleared
4 1 (0.14%) APMP
4 1 (0.14%) AAT
4 1 (0.14%) MCSE
4 1 (0.14%) PhD
4 1 (0.14%) Microsoft Certification
4 1 (0.14%) Oracle Certification
Quality Assurance & Compliance
1 36 (4.99%) QA
2 6 (0.83%) GCP
3 4 (0.55%) SLA
4 1 (0.14%) WAI
System Software
1 7 (0.97%) Active Directory
1 7 (0.97%) Hyper-V
Systems Management
1 7 (0.97%) Backup Exec
2 1 (0.14%) HP Quality Center
2 1 (0.14%) cPanel
Vendors
1 722 (100.00%) Google
2 135 (18.70%) Omniture
3 94 (13.02%) Adobe
4 63 (8.73%) Microsoft
5 54 (7.48%) Facebook
6 52 (7.20%) Coremetrics
7 43 (5.96%) Twitter
8 23 (3.19%) DoubleClick
9 21 (2.91%) Salesforce.com
9 21 (2.91%) Tableau
10 18 (2.49%) Tealeaf
11 16 (2.22%) Oracle
12 15 (2.08%) Sony
12 15 (2.08%) ClickTale
13 13 (1.80%) Hitwise
14 12 (1.66%) Sysomos
15 10 (1.39%) Eloqua
15 10 (1.39%) Sitecore
15 10 (1.39%) hybris
16 8 (1.11%) HP
London
CLIENT SERVER
Salary: £40k to £50k + bonus + benefits
Posted: Yesterday
London
Betting Appointments
Salary: £30000 - £35000 per annum
Posted: Yesterday
City, London
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum
Posted: Yesterday
West London
Square One Resources
Salary: From £30,000 to £35,000 per annum + Bonus and Benefits
Posted: Yesterday
London
Digital Pursuit Ltd
Salary: From £30,000 to £40,000 per annum
Posted: 2 days ago
City, London
Experis Ltd
Salary: £40000.00 - £46359.00 per annum + benefits
Posted: 2 days ago
City, London
Verticality Ltd
Salary: £25000 - £29000 per annum
Posted: 3 days ago
London
Bridge Noble
Salary: £45000 - £55000 per annum + + Benefits
Posted: 4 days ago
Uxbridge, Middlesex
Parallel Consulting
Salary: £25000 - £30000 per annum
Posted: 4 days ago
London
IntaPeople
Salary: £55000 - £70000 per annum
Posted: 5 days ago
City, London
Intapeople
Salary: £55000 - £70000 per annum
Posted: 5 days ago
West London
ComputerWorld Personnel Ltd
Salary: £20000 - £28000 per annum
Posted: 5 days ago
City, London
Premier Media
Salary: £25000 - £35000 per annum
Posted: 5 days ago
City of London
Progressive Recruitment
Salary: £29000 - £33000 per annum + competitive
Posted: 10 days ago
City of London
Progressive Recruitment
Salary: £29000 - £33000 per annum + competitive
Posted: 10 days ago
City of London
Progressive Recruitment
Salary: £29000 - £33000 per annum + competitive
Posted: 10 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £30000 - £40000 per annum + excellent benefits
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City of London
Energize Recruitment Solutions Ltd
Salary: £45000 - £55000 per annum
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Salary: Competitive
Posted: 19 days ago