The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 304 391 413
Rank change year-on-year
+87 +22
Permanent jobs citing Google Analytics 379 248 255
As % of all permanent IT jobs located in London 0.81% 0.56% 0.50%
As % of the Business Applications category 10.64% 7.39% 6.32%
Number of salaries quoted 239 175 231
Average salary £40,000 £45,000 £42,500
Average salary % change year-on-year
-11.11% +5.88%
90% offered a salary of more than £27,500 £27,500 £28,500
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the London region.

Business Applications Category
London
Permanent IT job ads with a match in the
Business Applications category
3562 3357 4037
As % of all permanent IT jobs located in London 7.57% 7.61% 7.99%
Number of salaries quoted 2865 2722 3449
Average salary £57,500 £55,500 £60,000
Average salary % change year-on-year
+3.60% -7.50%
90% offered a salary of more than £40,000 £40,000 £40,000
10% offered a salary of more than £75,000 £82,500 £80,000
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

Google Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the London region.

Google Analytics Salary Trend in London

Google Analytics
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Google Analytics across the London region over the 3 months to 29 August 2014.

Google Analytics Salary Histogram in London

Google Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the London region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +23 87 £40,000 -11.11% 12
Southwark - 8 £48,750 -
Ruislip - 4 £25,500 -
Westminster - 2 £45,000 -
Enfield - 2 £31,250 - 2
Harrow - 1 - -
Wimbledon - 1 £27,500 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 29 August 2014, IT jobs across the London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 718 (100.00%) Google
1 718 (100.00%) Analytics
2 446 (62.12%) Marketing
3 258 (35.93%) HTML
4 246 (34.26%) Web Analytics
5 205 (28.55%) Degree
6 195 (27.16%) SEO
7 186 (25.91%) JavaScript
7 186 (25.91%) Digital Marketing
8 165 (22.98%) CSS
8 165 (22.98%) Advertising
9 162 (22.56%) E-Commerce
10 149 (20.75%) Social Media
11 131 (18.25%) Omniture
12 130 (18.11%) Pay per click
13 121 (16.85%) SQL
14 120 (16.71%) Finance
15 113 (15.74%) Online Marketing
16 107 (14.90%) Adobe
17 102 (14.21%) WebTrends
18 91 (12.67%) Project Management
19 87 (12.12%) SiteCatalyst
20 83 (11.56%) Retail
21 80 (11.14%) Facebook
21 80 (11.14%) jQuery
22 79 (11.00%) Email Marketing
23 77 (10.72%) Publishing
24 74 (10.31%) PHP
24 74 (10.31%) CRM
25 71 (9.89%) MySQL

Google Analytics
Top Related IT Skills in London by Category

For the 6 months to 29 August 2014, IT jobs across the London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 61 (8.50%) CMS
2 51 (7.10%) Apache
3 38 (5.29%) nginx
4 33 (4.60%) WordPress
5 31 (4.32%) SAS
6 22 (3.06%) Tomcat
6 22 (3.06%) IIS
7 12 (1.67%) Drupal
7 12 (1.67%) Facebook Platform
8 10 (1.39%) Node.js
9 8 (1.11%) SharePoint
10 6 (0.84%) Sitecore CMS
11 5 (0.70%) PrestaShop
12 4 (0.56%) Confluence
13 2 (0.28%) Apache Pig
13 2 (0.28%) ColdFusion
13 2 (0.28%) WebSphere
14 1 (0.14%) SugarCRM
14 1 (0.14%) Joomla!
14 1 (0.14%) MQSeries
Applications
1 57 (7.94%) MS Excel
2 48 (6.69%) MS PowerPoint
3 42 (5.85%) Photoshop
4 36 (5.01%) MS Office
5 28 (3.90%) SPSS
6 11 (1.53%) Adobe Illustrator
7 6 (0.84%) InDesign
7 6 (0.84%) FastStats
8 5 (0.70%) OmniGraffle
9 4 (0.56%) Fireworks
10 2 (0.28%) Stata
11 1 (0.14%) MS Visio
Business Applications
1 102 (14.21%) WebTrends
2 87 (12.12%) SiteCatalyst
3 12 (1.67%) Magento
4 3 (0.42%) SAP InfiniteInsight
5 2 (0.28%) Oracle CRM
6 1 (0.14%) Dynamics CRM
Cloud Services
1 28 (3.90%) SaaS
2 18 (2.51%) GitHub
3 15 (2.09%) Amazon AWS
4 11 (1.53%) MailChimp
5 5 (0.70%) Pure360
5 5 (0.70%) Office 365
6 4 (0.56%) Microsoft Azure
6 4 (0.56%) Responsys
Communications & Networking
1 18 (2.51%) Firewall
2 15 (2.09%) Internet
3 6 (0.84%) Intranet
4 4 (0.56%) VPN
4 4 (0.56%) SMS
5 2 (0.28%) HTTP
6 1 (0.14%) Broadband
6 1 (0.14%) VoIP
6 1 (0.14%) DNS
6 1 (0.14%) MPLS
Database & Business Intelligence
1 71 (9.89%) MySQL
2 31 (4.32%) Big Data
3 20 (2.79%) SQL Server
3 20 (2.79%) QlikView
4 17 (2.37%) Relational Database
5 16 (2.23%) Data Mining
6 15 (2.09%) Data Warehouse
7 14 (1.95%) Redis
8 11 (1.53%) SQL Server Reporting Services
9 10 (1.39%) Crystal Reports
10 9 (1.25%) SQL Server Analysis Services
10 9 (1.25%) Hadoop
10 9 (1.25%) SQL Server Integration Services
11 5 (0.70%) OLAP
12 4 (0.56%) Oracle Reports
12 4 (0.56%) Apache Hive
12 4 (0.56%) SQL Server 2012
12 4 (0.56%) Oracle Database
13 3 (0.42%) Base SAS
13 3 (0.42%) MS Access
Development Applications
1 36 (5.01%) Git (software)
2 23 (3.20%) JIRA
3 17 (2.37%) Bitbucket
4 14 (1.95%) Cucumber
4 14 (1.95%) RSpec
5 12 (1.67%) Ant
5 12 (1.67%) Jenkins
6 7 (0.97%) Jasmine
6 7 (0.97%) Axure RP
7 5 (0.70%) Balsamiq Mockups
8 3 (0.42%) Dreamweaver
8 3 (0.42%) Subversion
9 1 (0.14%) QuickTest Pro
9 1 (0.14%) Visual Studio
9 1 (0.14%) Selenium
General
1 446 (62.12%) Marketing
2 165 (22.98%) Advertising
3 120 (16.71%) Finance
4 83 (11.56%) Retail
5 77 (10.72%) Publishing
6 16 (2.23%) Games
6 16 (2.23%) Billing
7 11 (1.53%) Law
8 7 (0.97%) Electronics
9 6 (0.84%) Automotive
10 5 (0.70%) Telecoms
10 5 (0.70%) German Language
11 4 (0.56%) Russian Language
11 4 (0.56%) Spanish Language
11 4 (0.56%) Multimedia
12 3 (0.42%) Legal
12 3 (0.42%) Music Industry
12 3 (0.42%) Banking
12 3 (0.42%) iGaming
12 3 (0.42%) French Language
Job Titles
1 238 (33.15%) Analyst
2 93 (12.95%) Web Analyst
3 86 (11.98%) Developer
4 48 (6.69%) PPC Specialist
4 48 (6.69%) PPC Manager
4 48 (6.69%) PPC Analyst
4 48 (6.69%) PPC Executive
5 38 (5.29%) Insight Analyst
6 37 (5.15%) Data Analyst
7 31 (4.32%) Marketing Manager
8 28 (3.90%) Consultant
8 28 (3.90%) Front-End Developer
9 27 (3.76%) Web Manager
10 25 (3.48%) Senior Analyst
11 21 (2.92%) Account Manager
11 21 (2.92%) Online Marketing Manager
12 19 (2.65%) Project Manager
13 18 (2.51%) Web Analytics Manager
14 17 (2.37%) Technical Analyst
15 16 (2.23%) Business Analyst
Libraries, Frameworks & Software Standards
1 258 (35.93%) HTML
2 165 (22.98%) CSS
3 80 (11.14%) jQuery
4 63 (8.77%) XML
5 50 (6.96%) JSON
6 41 (5.71%) HTML5
7 31 (4.32%) CSS3
8 30 (4.18%) Web Services
9 29 (4.04%) RESTful
10 28 (3.90%) Ajax
11 26 (3.62%) XHTML
12 23 (3.20%) REST
13 22 (3.06%) .NET
14 21 (2.92%) Sass
15 20 (2.79%) AngularJS
16 19 (2.65%) LESS
17 17 (2.37%) Smarty
18 16 (2.23%) Ruby on Rails
18 16 (2.23%) Twitter Bootstrap
19 14 (1.95%) ASP.NET
Miscellaneous
1 149 (20.75%) Social Media
2 69 (9.61%) Mathematics
3 55 (7.66%) Statistics
4 38 (5.29%) Computer Science
5 37 (5.15%) Blog
5 37 (5.15%) Visualisation
6 35 (4.87%) Copywriting
7 33 (4.60%) Mobile App
8 32 (4.46%) Economics
9 28 (3.90%) Physics
10 20 (2.79%) Digital Media
11 13 (1.81%) New Media
12 12 (1.67%) Learning Management System
13 11 (1.53%) Data Protection Act
14 7 (0.97%) Management Information System
15 5 (0.70%) Streaming Media
16 4 (0.56%) Psychology
16 4 (0.56%) Data Integration
17 3 (0.42%) Data Extraction
17 3 (0.42%) Wiki
Operating Systems
1 52 (7.24%) Linux
2 46 (6.41%) Apple iOS
3 44 (6.13%) Android
4 19 (2.65%) Windows
5 14 (1.95%) Solaris
6 5 (0.70%) Mac OS X
6 5 (0.70%) Windows Server 2012
7 2 (0.28%) UNIX
Processes & Methodologies
1 718 (100.00%) Analytics
2 246 (34.26%) Web Analytics
3 195 (27.16%) SEO
4 186 (25.91%) Digital Marketing
5 162 (22.56%) E-Commerce
6 130 (18.11%) Pay per click
7 113 (15.74%) Online Marketing
8 91 (12.67%) Project Management
9 79 (11.00%) Email Marketing
10 74 (10.31%) CRM
11 61 (8.50%) Data Analysis
12 56 (7.80%) Web Development
13 55 (7.66%) B2B
14 52 (7.24%) Multivariate Testing
15 41 (5.71%) B2C
16 40 (5.57%) Business Intelligence
16 40 (5.57%) Market Research
17 39 (5.43%) Agile Software Development
18 36 (5.01%) Display Advertising
18 36 (5.01%) Marketing Analytics
Programming Languages
1 186 (25.91%) JavaScript
2 121 (16.85%) SQL
3 74 (10.31%) PHP
4 45 (6.27%) Java
5 22 (3.06%) VBA
6 21 (2.92%) R
7 18 (2.51%) Shell Script
7 18 (2.51%) Ruby
8 14 (1.95%) Objective-C
9 13 (1.81%) Python
10 12 (1.67%) PHP5
11 4 (0.56%) Perl
11 4 (0.56%) C
12 3 (0.42%) T-SQL
13 2 (0.28%) PL/SQL
13 2 (0.28%) MATLAB
14 1 (0.14%) VB.NET
14 1 (0.14%) C#
Qualifications
1 205 (28.55%) Degree
2 3 (0.42%) MCSE
2 3 (0.42%) Microsoft Certification
2 3 (0.42%) PMP
2 3 (0.42%) PMI Certification
2 3 (0.42%) Security Cleared
3 2 (0.28%) PhD
3 2 (0.28%) SC Cleared
4 1 (0.14%) BC Cleared
4 1 (0.14%) MBA
4 1 (0.14%) ISTQB
Quality Assurance & Compliance
1 19 (2.65%) QA
2 4 (0.56%) SLA
2 4 (0.56%) WCAG
System Software
1 5 (0.70%) Active Directory
1 5 (0.70%) Hyper-V
Systems Management
1 12 (1.67%) Capistrano
1 12 (1.67%) Puppet
1 12 (1.67%) Vagrant
2 5 (0.70%) Backup Exec
3 1 (0.14%) HP Quality Center
Vendors
1 718 (100.00%) Google
2 131 (18.25%) Omniture
3 107 (14.90%) Adobe
4 80 (11.14%) Facebook
5 63 (8.77%) Coremetrics
6 60 (8.36%) Twitter
7 56 (7.80%) Microsoft
8 28 (3.90%) Salesforce.com
9 22 (3.06%) Yahoo!
10 19 (2.65%) Sitecore
11 15 (2.09%) Oracle
11 15 (2.09%) Business Objects
12 14 (1.95%) Hitwise
13 13 (1.81%) Zend
14 12 (1.67%) ClickTale
14 12 (1.67%) Tealeaf
14 12 (1.67%) Eloqua
15 11 (1.53%) Tableau
16 6 (0.84%) Unica
16 6 (0.84%) DoubleClick
City, London
Opus Recruitment Solutions Ltd
Salary: £55000 to £65000 per annum
Posted: Yesterday
London
Explore Recruitment Solutions
Salary: £28000 - £32000 per annum
Posted: Yesterday
London
Propel London Ltd
Posted: Yesterday
London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 2 days ago
City, London
Premier Group Recruitment
Salary: £30000 - £35000 per annum
Posted: 3 days ago
London
Verticality Ltd
Salary: £30000 to £36000 per annum - Benefits Package
Posted: 3 days ago
London
Ensighten
Salary: From £35,000 to £55,000 per annum
Posted: 3 days ago
Central London / West End
Verticality Ltd
Salary: £40000 to £45000 per annum - plus benefits
Posted: 4 days ago
South East London
Springboard UK Ltd
Salary: From £25,000 to £35,000 per annum (subject to experience).
Posted: 4 days ago
North West London
Isabella Oliver Ltd
Posted: 4 days ago
North West London
Isabella Oliver Ltd
Salary: From £30,000 to £40,000 per annum
Posted: 4 days ago
London
Premier Group Recruitment
Salary: £30000 - £40000 per annum + Benefits
Posted: 4 days ago
City, London
Circle Recruitment
Posted: 4 days ago
City, London
Rullion IT Plus
Posted: 6 days ago
City, London
Rullion IT Plus
Posted: 6 days ago
London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 10 days ago
London
Propel London Ltd
Posted: 11 days ago
London
Propel London Ltd
Posted: 11 days ago
Croydon, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 11 days ago
Hounslow, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 11 days ago