The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the London region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 18 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
18 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / London
Rank 414 408 351
Rank change year-on-year
-6 -57
Permanent jobs citing Google Analytics 177 255 319
As % of all permanent IT jobs located in London 0.53% 0.63% 0.79%
As % of the Cloud Services category 3.44% 5.31% 8.49%
Number of salaries quoted 139 210 259
Median salary £42,500 £42,000 £43,500
Median salary % change year-on-year
+1.19% -3.44%
90% offered a salary of more than £32,300 £29,950 £28,000
10% offered a salary of more than £58,000 £60,000 £57,500
UK excluding London median salary £36,000 £35,000 £32,500
% change year-on-year
+2.85% +7.69%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the London region.

Cloud Services Category
London
Permanent IT job ads with a match in the
Cloud Services category
5144 4801 3758
As % of all permanent IT jobs located in London 15.42% 11.80% 9.27%
Number of salaries quoted 4400 4149 3128
Median salary £60,000 £57,500 £55,000
Median salary % change year-on-year
+4.34% +4.54%
90% offered a salary of more than £37,500 £36,000 £35,000
10% offered a salary of more than £85,000 £77,500 £85,000
UK excluding London median salary £47,500 £45,000 £45,000
% change year-on-year
+5.55% -

Google Analytics
Jobs Demand Trend in London

The demand trend of job ads across the London region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the London region.

Google Analytics Salary Trend in London

Google Analytics
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Google Analytics across the London region over the 3 months to 18 January 2017.

Google Analytics Salary Histogram in London

Google Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the London region over the 3 months to 18 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +17 18 £38,250 -19.47% 6
Hammersmith - 2 - - 1
Greenwich - 1 - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 18 January 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Google Analytics.

1 377 (99.74%) Analytics
2 373 (98.68%) Google
3 208 (55.03%) Marketing
4 123 (32.54%) SQL
5 118 (31.22%) Digital Marketing
6 115 (30.42%) Web Analytics
7 110 (29.10%) HTML
8 109 (28.84%) SEO
8 109 (28.84%) Analytical Skills
9 102 (26.98%) Social Media
10 94 (24.87%) E-Commerce
10 94 (24.87%) Degree
11 85 (22.49%) CSS
12 81 (21.43%) JavaScript
13 79 (20.90%) Adobe
14 69 (18.25%) Agile Software Development
15 67 (17.72%) User Experience
16 60 (15.87%) Tableau
17 59 (15.61%) Business Intelligence
18 55 (14.55%) Adobe Analytics
19 54 (14.29%) CMS
19 54 (14.29%) Pay per click
20 51 (13.49%) Advertising
20 51 (13.49%) Visualisation
21 50 (13.23%) Web Development
22 45 (11.90%) CRM
23 41 (10.85%) Retail
24 39 (10.32%) Omniture
24 39 (10.32%) Online Marketing
25 37 (9.79%) Big Data

Google Analytics
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 54 (14.29%) CMS
2 23 (6.08%) SAS
3 15 (3.97%) EPiServer CMS
4 12 (3.17%) WordPress
5 8 (2.12%) WebSphere
6 6 (1.59%) Apache Solr
7 5 (1.32%) Drupal
8 4 (1.06%) Apache Spark
8 4 (1.06%) Sitecore CMS
9 3 (0.79%) IIS
9 3 (0.79%) Marvel
9 3 (0.79%) Umbraco
10 2 (0.53%) Apache Pig
10 2 (0.53%) OpenStack
10 2 (0.53%) SharePoint
11 1 (0.26%) Adobe Experience Manager
11 1 (0.26%) Oracle SOA Suite
Applications
1 28 (7.41%) Photoshop
2 26 (6.88%) MS Excel
3 16 (4.23%) MS PowerPoint
3 16 (4.23%) SPSS
4 13 (3.44%) MS Office
5 9 (2.38%) Adobe Illustrator
6 5 (1.32%) InVision
6 5 (1.32%) Spreadsheet
7 2 (0.53%) InDesign
7 2 (0.53%) OmniGraffle
Business Applications
1 26 (6.88%) WebTrends
2 17 (4.50%) Adobe Campaign
3 6 (1.59%) FastStats
4 3 (0.79%) Sprinklr
5 1 (0.26%) Eloqua
5 1 (0.26%) Payment Gateway
Cloud Services
1 55 (14.55%) Adobe Analytics
2 37 (9.79%) AdWords
3 32 (8.47%) Google Tag Manager
4 22 (5.82%) SaaS
5 13 (3.44%) MailChimp
6 9 (2.38%) Amazon AWS
7 7 (1.85%) Google Cloud Platform
8 6 (1.59%) GitHub
8 6 (1.59%) IaaS
8 6 (1.59%) PaaS
9 4 (1.06%) SmartFocus
10 3 (0.79%) Amazon S3
10 3 (0.79%) Responsys
11 2 (0.53%) Amazon Kinesis
11 2 (0.53%) AWS Lambda
11 2 (0.53%) Firebase
11 2 (0.53%) Heroku
12 1 (0.26%) AdSense
12 1 (0.26%) Amazon EC2
12 1 (0.26%) DigitalOcean
Communications & Networking
1 9 (2.38%) Internet
2 4 (1.06%) SSH
3 2 (0.53%) HTTP
3 2 (0.53%) Wi-Fi
4 1 (0.26%) VoIP
Database & Business Intelligence
1 37 (9.79%) Big Data
2 32 (8.47%) SQL Server
3 20 (5.29%) Power BI
4 18 (4.76%) Mixpanel
5 17 (4.50%) QlikView
6 12 (3.17%) MySQL
7 8 (2.12%) Apache Cassandra
7 8 (2.12%) BusinessObjects
8 7 (1.85%) Data Warehouse
8 7 (1.85%) Relational Database
9 6 (1.59%) Base SAS
9 6 (1.59%) Data Mining
9 6 (1.59%) Looker
9 6 (1.59%) NoSQL
10 5 (1.32%) BigQuery
10 5 (1.32%) Hadoop
10 5 (1.32%) SAS EBI
11 4 (1.06%) Amazon Redshift
11 4 (1.06%) MongoDB
11 4 (1.06%) Pentaho
Development Applications
1 15 (3.97%) JIRA
2 12 (3.17%) Git (software)
3 6 (1.59%) Microsoft Blend
4 5 (1.32%) Jasmine
4 5 (1.32%) Visual Website Optimizer
5 4 (1.06%) Axure RP
5 4 (1.06%) CircleCI
5 4 (1.06%) Karma Test Runner
5 4 (1.06%) Protractor
5 4 (1.06%) Talend Open Studio
6 3 (0.79%) Balsamiq Mockups
6 3 (0.79%) Team Foundation Server
6 3 (0.79%) Visual Studio
7 2 (0.53%) Geb
7 2 (0.53%) Gradle
7 2 (0.53%) Mocha
7 2 (0.53%) Spock
8 1 (0.26%) gulp
8 1 (0.26%) Selenium
8 1 (0.26%) WebDriver
General
1 208 (55.03%) Marketing
2 51 (13.49%) Advertising
3 41 (10.85%) Retail
4 36 (9.52%) Publishing
5 28 (7.41%) Finance
6 23 (6.08%) Telecoms
7 21 (5.56%) Legal
8 16 (4.23%) Games
9 11 (2.91%) Spanish Language
10 9 (2.38%) Banking
10 9 (2.38%) French Language
11 7 (1.85%) Brand Awareness
11 7 (1.85%) Italian Language
12 6 (1.59%) Online Betting
13 4 (1.06%) Portuguese Language
14 3 (0.79%) Electronics
15 2 (0.53%) Financial Institution
15 2 (0.53%) German Language
16 1 (0.26%) Back Office
16 1 (0.26%) Billing
Job Titles
1 159 (42.06%) Analyst
2 53 (14.02%) Developer
3 51 (13.49%) Data Analyst
4 50 (13.23%) Digital Analyst
5 43 (11.38%) Web Analyst
6 33 (8.73%) Google Analytics Analyst
7 31 (8.20%) Marketing Manager
8 23 (6.08%) Analytics Manager
9 22 (5.82%) Digital Marketing Manager
9 22 (5.82%) Insight Analyst
9 22 (5.82%) JavaScript Developer
10 20 (5.29%) Senior Analyst
11 18 (4.76%) Front End Developer (Client-Side Developer)
12 17 (4.50%) C# Developer
12 17 (4.50%) E-Commerce Manager
13 16 (4.23%) .NET Developer
13 16 (4.23%) Web Developer
14 15 (3.97%) ASP.NET MVC Developer
14 15 (3.97%) Business Intelligence Analyst
14 15 (3.97%) C# .NET Developer
Libraries, Frameworks & Software Standards
1 110 (29.10%) HTML
2 85 (22.49%) CSS
3 29 (7.67%) .NET
4 26 (6.88%) HTML5
5 23 (6.08%) ASP.NET
5 23 (6.08%) Web Services
6 19 (5.03%) AngularJS
7 18 (4.76%) ASP.NET MVC
8 15 (3.97%) jQuery
9 12 (3.17%) JSON
9 12 (3.17%) Node.js
10 11 (2.91%) XHTML
11 10 (2.65%) REST
12 9 (2.38%) CSS3
12 9 (2.38%) XML
13 8 (2.12%) LESS
13 8 (2.12%) Twitter Bootstrap
14 6 (1.59%) Middleware
14 6 (1.59%) Sass
14 6 (1.59%) WPF
Miscellaneous
1 109 (28.84%) Analytical Skills
2 102 (26.98%) Social Media
3 67 (17.72%) User Experience
4 51 (13.49%) Visualisation
5 28 (7.41%) Computer Science
5 28 (7.41%) Mathematics
6 19 (5.03%) Economics
6 19 (5.03%) Mobile App
7 17 (4.50%) Credit Risk
8 16 (4.23%) Blog
8 16 (4.23%) Digital Media
8 16 (4.23%) Statistics
9 12 (3.17%) Data Extraction
10 11 (2.91%) Copywriting
11 9 (2.38%) Algorithms
12 7 (1.85%) Management Information System
13 6 (1.59%) Performance Metrics
14 5 (1.32%) Data Structures
14 5 (1.32%) Fintech
15 4 (1.06%) Psychology
Operating Systems
1 6 (1.59%) Android
1 6 (1.59%) Apple iOS
2 3 (0.79%) Linux
Processes & Methodologies
1 377 (99.74%) Analytics
2 118 (31.22%) Digital Marketing
3 115 (30.42%) Web Analytics
4 109 (28.84%) SEO
5 94 (24.87%) E-Commerce
6 69 (18.25%) Agile Software Development
7 59 (15.61%) Business Intelligence
8 54 (14.29%) Pay per click
9 50 (13.23%) Web Development
10 45 (11.90%) CRM
11 39 (10.32%) Online Marketing
12 35 (9.26%) Digital Analytics
13 34 (8.99%) Data Analysis
13 34 (8.99%) Data Visualisation
14 31 (8.20%) Email Marketing
14 31 (8.20%) Multivariate Testing
15 30 (7.94%) Actionable Insight
16 26 (6.88%) Scrum
17 25 (6.61%) Content Management
18 24 (6.35%) TDD
Programming Languages
1 123 (32.54%) SQL
2 81 (21.43%) JavaScript
3 31 (8.20%) R
4 27 (7.14%) C#
5 25 (6.61%) Java
6 23 (6.08%) Python
7 16 (4.23%) PHP
8 14 (3.70%) VBA
9 13 (3.44%) MATLAB
10 8 (2.12%) T-SQL
11 6 (1.59%) ES6
11 6 (1.59%) XAML
12 4 (1.06%) CoffeeScript
13 3 (0.79%) Ruby
13 3 (0.79%) TypeScript
13 3 (0.79%) VB
14 2 (0.53%) Groovy
14 2 (0.53%) Scala
15 1 (0.26%) Go
15 1 (0.26%) PHP 5
Qualifications
1 94 (24.87%) Degree
2 3 (0.79%) Security Cleared
3 2 (0.53%) MBA
4 1 (0.26%) Analytics IQ
4 1 (0.26%) BC Cleared
4 1 (0.26%) DBS Check
Quality Assurance & Compliance
1 7 (1.85%) QA
2 5 (1.32%) Data Quality
System Software
1 3 (0.79%) Active Directory
Vendors
1 373 (98.68%) Google
2 79 (20.90%) Adobe
3 60 (15.87%) Tableau
4 39 (10.32%) Omniture
5 25 (6.61%) Microsoft
5 25 (6.61%) Optimizely
6 20 (5.29%) Facebook
7 16 (4.23%) EPiServer
8 13 (3.44%) hybris
8 13 (3.44%) IBM
9 11 (2.91%) Coremetrics
10 10 (2.65%) Twitter
11 9 (2.38%) Oracle
12 7 (1.85%) MicroStrategy
12 7 (1.85%) Monetate
13 6 (1.59%) Demandware
13 6 (1.59%) IgnitionOne
13 6 (1.59%) Kenshoo
13 6 (1.59%) Marin
13 6 (1.59%) Qubit
Hounslow, Middlesex
Eligo Recruitment Ltd
Salary: £40000 - £60000 per annum + Benefits
Posted: 18 hours ago
City, London
Explore Recruitment Solutions
Salary: £23000 - £27000 per annum
Posted: 20 hours ago
Kingston upon Thames
Searchability
Salary: £32000 per annum
Posted: Yesterday
South East London
Square One Resources
Salary: From £40,000 to £45,000 per annum
Posted: Yesterday
London
Computer Futures
Salary: competitive
Posted: Yesterday
London
Initi8 Recruitment
Salary: £30000 - £40000 Per Annum
Posted: 19 hours ago
City, London
Itecco
Salary: £35000 per annum + Fantastic Benefits
Posted: 23 hours ago
London
Redrock Consulting Ltd
Salary: £0.00 per annum
Posted: Yesterday
London
Lorien Resourcing
Salary: £45000 - £55000 per annum + Benefits Package
Posted: 2 days ago
London
Harris Global
Posted: Yesterday
London
Explore Recruitment Solutions
Salary: £30000 - £38000 per annum
Posted: 2 days ago
City, London
TechNet IT Recruitment (Permanent)
Posted: Yesterday
London
We Are Aspire Ltd
Salary: £25000.00 - £30000.00 per annum
Posted: 2 days ago
London
Searchability
Salary: £25000 - £40000 per annum
Posted: 3 days ago
London
Salt
Salary: £45000 - £60000 per annum + benefits
Posted: 5 days ago
Hammersmith and Fulham
Hays London City Cheapside
Salary: £40000.00 - £45000.00 per annum
Posted: 2 days ago
West London
HAYS INFORMATION TECHNOLOGY
Salary: £40000.00 - £45000.00 per annum
Posted: Yesterday
London
Give-A-Grad-A-Go Ltd
Salary: £30k - 35k per year
Posted: 8 days ago
London
HAYS INFORMATION TECHNOLOGY
Salary: £35000.00 - £40000.00 per annum
Posted: 6 days ago
London
CatenaMedia
Salary: £50,000 - £70,000 Depending On Experience
Posted: 6 days ago
London
D4 Digital Recruitment
Salary: £40000 - £45000 Per Annum
Posted: 4 days ago
London
Parallel Consulting
Salary: £45000 - £55000 per annum + bonus, benefits, pension
Posted: 4 days ago
London
Stafford-Sharp Associates
Salary: £18000 - £20000 per annum
Posted: 4 days ago
London
ComputAppoint
Salary: £35000 - £40000 per annum + Benefits
Posted: 6 days ago
London
Eaglemoss Limited
Salary: £50,00 - £55,000
Posted: 8 days ago
London
Edissero Ltd
Salary: good benefits
Posted: 4 days ago
London
Initi8 Recruitment
Salary: £40000 - £50000 Per Annum
Posted: 4 days ago
City, London
Harris Global
Salary: From £50,000 to £65,000 per annum
Posted: 6 days ago
London
Parallel Consulting
Salary: £45000 - £55000 per annum + bonus, benefits, pension
Posted: 5 days ago
South East London
Zoopla Property Group Plc
Posted: 7 days ago