The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 27 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 186 200 183
Rank change year-on-year
+14 -17
Permanent jobs citing Google Analytics 41 47 70
As % of all permanent IT jobs located in the North West 0.74% 0.77% 1.02%
As % of the Cloud Services category 7.54% 10.61% 21.54%
Number of salaries quoted 38 29 46
Median salary £35,000 £25,000 £23,250
Median salary % change year-on-year
+40.00% +7.52%
90% offered a salary of more than £24,000 £22,500 £17,500
10% offered a salary of more than £50,000 £35,000 £35,000
UK excluding London median salary £32,500 £31,000 £30,000
% change year-on-year
+4.83% +3.33%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the North West region.

Cloud Services Category
North West
Permanent IT job ads with a match in the
Cloud Services category
544 443 325
As % of all permanent IT jobs located in the North West 9.79% 7.26% 4.75%
Number of salaries quoted 439 361 248
Median salary £42,500 £42,500 £39,500
Median salary % change year-on-year
- +7.59%
90% offered a salary of more than £25,000 £28,500 £21,900
10% offered a salary of more than £62,500 £51,500 £57,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 27 May 2016.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 27 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +4 30 £36,250 +45.00% 17
Cheshire +25 6 £33,000 +15.78% 6
Lancashire +4 3 £31,250 +28.20% 1
Merseyside - 3 £22,500 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 27 May 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Google Analytics.

1 62 (100.00%) Google
1 62 (100.00%) Analytics
2 38 (61.29%) Marketing
3 28 (45.16%) SEO
4 26 (41.94%) HTML
4 26 (41.94%) CSS
5 21 (33.87%) JavaScript
5 21 (33.87%) Pay per click
5 21 (33.87%) Analytical Skills
6 20 (32.26%) AdWords
7 19 (30.65%) Digital Marketing
8 14 (22.58%) E-Commerce
9 13 (20.97%) WebTrends
9 13 (20.97%) SQL
10 12 (19.35%) Retail
11 11 (17.74%) WordPress
11 11 (17.74%) Social Media
12 10 (16.13%) Tableau
13 9 (14.52%) Tag Management
14 8 (12.90%) Google Tag Manager
14 8 (12.90%) Tealium
14 8 (12.90%) Agile Software Development
14 8 (12.90%) Web Development
15 7 (11.29%) Scrum
15 7 (11.29%) HTML5
16 6 (9.68%) Link Building
16 6 (9.68%) SQL Server
16 6 (9.68%) SAS
16 6 (9.68%) Banking
16 6 (9.68%) Web Analytics

Google Analytics
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (17.74%) WordPress
2 6 (9.68%) SAS
3 3 (4.84%) CMS
Applications
1 3 (4.84%) MS Excel
2 1 (1.61%) MS PowerPoint
2 1 (1.61%) Photoshop
2 1 (1.61%) Spreadsheet
2 1 (1.61%) SPSS
Business Applications
1 13 (20.97%) WebTrends
2 2 (3.23%) Magento
Cloud Services
1 20 (32.26%) AdWords
2 8 (12.90%) Google Tag Manager
3 2 (3.23%) Adobe Analytics
Communications & Networking
1 1 (1.61%) FTP
Database & Business Intelligence
1 6 (9.68%) SQL Server
2 4 (6.45%) SQL Server Reporting Services
3 1 (1.61%) Big Data
3 1 (1.61%) BusinessObjects
3 1 (1.61%) Couchbase
3 1 (1.61%) GIS
3 1 (1.61%) MongoDB
3 1 (1.61%) NoSQL
3 1 (1.61%) Power BI
3 1 (1.61%) QlikView
3 1 (1.61%) Relational Database
3 1 (1.61%) SQL Server 2008
3 1 (1.61%) SQL Server 2012
3 1 (1.61%) SQL Server 2014
3 1 (1.61%) SQL Server 2016
3 1 (1.61%) SQL Server Analysis Services
3 1 (1.61%) SQL Server Integration Services
Development Applications
1 4 (6.45%) Axure RP
2 3 (4.84%) Subversion
3 2 (3.23%) Git (software)
3 2 (3.23%) Team Foundation Server
4 1 (1.61%) VSS/SourceSafe
General
1 38 (61.29%) Marketing
2 12 (19.35%) Retail
3 6 (9.68%) Banking
4 4 (6.45%) Advertising
5 3 (4.84%) Finance
6 1 (1.61%) Brand Awareness
6 1 (1.61%) Games
6 1 (1.61%) Legal
6 1 (1.61%) Multimedia
6 1 (1.61%) Publishing
6 1 (1.61%) Retail Banking
6 1 (1.61%) Telecoms
Job Titles
1 10 (16.13%) Analyst
1 10 (16.13%) Consultant
2 9 (14.52%) Analytics Consultant
3 8 (12.90%) SEO Executive
4 6 (9.68%) Developer
4 6 (9.68%) Marketing Manager
5 5 (8.06%) SAS Analyst
5 5 (8.06%) Web Analyst
5 5 (8.06%) Web Analytics Analyst
6 4 (6.45%) C# Developer
6 4 (6.45%) C# Web Developer
6 4 (6.45%) Designer
6 4 (6.45%) Digital Marketing Manager
6 4 (6.45%) PPC Executive
6 4 (6.45%) PPC Manager
6 4 (6.45%) UX Designer
6 4 (6.45%) Web Developer
7 3 (4.84%) Head of SEO
8 2 (3.23%) E-Commerce Analyst
8 2 (3.23%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 26 (41.94%) CSS
1 26 (41.94%) HTML
2 7 (11.29%) HTML5
3 5 (8.06%) XML
4 4 (6.45%) .NET
4 4 (6.45%) .NET Framework
4 4 (6.45%) jQuery
5 3 (4.84%) ASP.NET
5 3 (4.84%) ASP.NET MVC
5 3 (4.84%) CSS3
5 3 (4.84%) Entity Framework
5 3 (4.84%) LINQ
6 2 (3.23%) JSON
7 1 (1.61%) AngularJS
7 1 (1.61%) CakePHP
7 1 (1.61%) Google Maps API
7 1 (1.61%) MDX
7 1 (1.61%) Symfony
7 1 (1.61%) WCF
Miscellaneous
1 21 (33.87%) Analytical Skills
2 11 (17.74%) Social Media
3 5 (8.06%) User Experience
4 3 (4.84%) Algorithms
4 3 (4.84%) iPad
4 3 (4.84%) Mobile App
5 2 (3.23%) Visualisation
6 1 (1.61%) AS400
6 1 (1.61%) BBC
6 1 (1.61%) Copywriting
6 1 (1.61%) Digital Media
6 1 (1.61%) iSeries
6 1 (1.61%) Statistics
Operating Systems
1 5 (8.06%) Linux
2 4 (6.45%) Windows
Processes & Methodologies
1 62 (100.00%) Analytics
2 28 (45.16%) SEO
3 21 (33.87%) Pay per click
4 19 (30.65%) Digital Marketing
5 14 (22.58%) E-Commerce
6 9 (14.52%) Tag Management
7 8 (12.90%) Agile Software Development
7 8 (12.90%) Web Development
8 7 (11.29%) Scrum
9 6 (9.68%) Link Building
9 6 (9.68%) Web Analytics
10 5 (8.06%) Kanban
10 5 (8.06%) MVC
11 4 (6.45%) Information Architecture
11 4 (6.45%) Online Marketing
11 4 (6.45%) Project Management
11 4 (6.45%) Responsive Web Design
11 4 (6.45%) Service Design
11 4 (6.45%) Web Usability
11 4 (6.45%) Wireframes
Programming Languages
1 21 (33.87%) JavaScript
2 13 (20.97%) SQL
3 4 (6.45%) C#
4 2 (3.23%) PL/SQL
5 1 (1.61%) Data Analysis Expressions (DAX)
5 1 (1.61%) PHP
5 1 (1.61%) Python
5 1 (1.61%) R
5 1 (1.61%) T-SQL
5 1 (1.61%) VB
5 1 (1.61%) VB.NET
Qualifications
1 3 (4.84%) Degree
2 1 (1.61%) BC Cleared
2 1 (1.61%) MBA
2 1 (1.61%) Security Cleared
Vendors
1 62 (100.00%) Google
2 10 (16.13%) Tableau
3 8 (12.90%) Tealium
4 3 (4.84%) Adobe
4 3 (4.84%) Microsoft
5 2 (3.23%) HubSpot
6 1 (1.61%) Avaya
6 1 (1.61%) Cognos
6 1 (1.61%) IBM
6 1 (1.61%) Mapinfo
6 1 (1.61%) Verint
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