The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 17 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
17 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / North West
Rank 225 184 229
Rank change year-on-year
-41 +45
Permanent jobs citing Google Analytics 22 48 32
As % of all permanent IT jobs located in the North West 0.37% 0.88% 0.48%
As % of the Cloud Services category 2.94% 10.28% 7.86%
Number of salaries quoted 21 48 23
Median salary £27,000 £30,750 £30,000
Median salary % change year-on-year
-12.19% +2.50%
90% offered a salary of more than £20,000 £22,350 £22,800
10% offered a salary of more than £40,000 £45,000 £38,300
UK excluding London median salary £36,000 £35,000 £32,500
% change year-on-year
+2.85% +7.69%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the North West region.

Cloud Services Category
North West
Permanent IT job ads with a match in the
Cloud Services category
749 467 407
As % of all permanent IT jobs located in the North West 12.64% 8.58% 6.07%
Number of salaries quoted 629 405 339
Median salary £45,000 £45,000 £40,000
Median salary % change year-on-year
- +12.50%
90% offered a salary of more than £25,000 £26,500 £25,000
10% offered a salary of more than £60,000 £60,000 £55,000
UK excluding London median salary £47,500 £45,000 £45,000
% change year-on-year
+5.55% -

Google Analytics
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 17 January 2017.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 17 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -36 12 £27,000 -28.00% 8
Lancashire -11 6 £20,000 -8.04% 2
Cheshire +7 4 £35,250 +28.18% 2
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 17 January 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Google Analytics.

1 61 (100.00%) Analytics
2 59 (96.72%) Google
3 45 (73.77%) Marketing
4 42 (68.85%) SEO
5 32 (52.46%) Digital Marketing
6 29 (47.54%) CSS
7 28 (45.90%) HTML
7 28 (45.90%) AdWords
8 26 (42.62%) WordPress
9 23 (37.70%) Web Development
10 22 (36.07%) CMS
11 17 (27.87%) Drupal
12 16 (26.23%) Joomla!
12 16 (26.23%) Pay per click
13 15 (24.59%) Magento
13 15 (24.59%) OpenCart
14 12 (19.67%) E-Commerce
14 12 (19.67%) Social Media
15 10 (16.39%) Facebook
15 10 (16.39%) Twitter
15 10 (16.39%) Degree
16 9 (14.75%) Analytical Skills
17 8 (13.11%) Blog
17 8 (13.11%) SQL
18 7 (11.48%) JavaScript
18 7 (11.48%) MS Excel
18 7 (11.48%) Games
18 7 (11.48%) Web Analytics
18 7 (11.48%) MS PowerPoint
18 7 (11.48%) jQuery

Google Analytics
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 26 (42.62%) WordPress
2 22 (36.07%) CMS
3 17 (27.87%) Drupal
4 16 (26.23%) Joomla!
5 1 (1.64%) SAS
5 1 (1.64%) Sitefinity
Applications
1 7 (11.48%) MS Excel
1 7 (11.48%) MS PowerPoint
2 6 (9.84%) MS Office
3 1 (1.64%) Adobe Creative Suite
3 1 (1.64%) Adobe Illustrator
3 1 (1.64%) Photoshop
3 1 (1.64%) SPSS
Business Applications
1 15 (24.59%) Magento
1 15 (24.59%) OpenCart
Cloud Services
1 28 (45.90%) AdWords
2 3 (4.92%) Google Tag Manager
3 2 (3.28%) MailChimp
4 1 (1.64%) Adobe Creative Cloud
4 1 (1.64%) Responsys
Communications & Networking
1 4 (6.56%) Internet
2 1 (1.64%) Intranet
2 1 (1.64%) Skype
Database & Business Intelligence
1 4 (6.56%) MySQL
1 4 (6.56%) SQL Server
2 2 (3.28%) QlikView
3 1 (1.64%) Couchbase
3 1 (1.64%) Data Mining
3 1 (1.64%) Data Warehouse
3 1 (1.64%) MongoDB
3 1 (1.64%) NoSQL
3 1 (1.64%) Power BI
3 1 (1.64%) SQL Server 2008
3 1 (1.64%) SQL Server 2012
3 1 (1.64%) SQL Server 2014
3 1 (1.64%) SQL Server 2016
3 1 (1.64%) SQL Server Analysis Services
3 1 (1.64%) SQL Server Integration Services
3 1 (1.64%) SQL Server Reporting Services
Development Applications
1 1 (1.64%) Git (software)
1 1 (1.64%) Grunt
1 1 (1.64%) Visual Website Optimizer
1 1 (1.64%) webpack
General
1 45 (73.77%) Marketing
2 7 (11.48%) Games
3 5 (8.20%) Brand Awareness
4 3 (4.92%) Retail
5 2 (3.28%) Finance
6 1 (1.64%) Advertising
6 1 (1.64%) Multimedia
6 1 (1.64%) Pharmaceutical
6 1 (1.64%) Telecoms
Job Titles
1 17 (27.87%) Developer
2 13 (21.31%) Analyst
3 11 (18.03%) Digital Executive
4 10 (16.39%) Web Developer
5 9 (14.75%) Junior
5 9 (14.75%) Junior Developer
5 9 (14.75%) Junior Web Developer
5 9 (14.75%) SEO Developer
6 8 (13.11%) Web Analyst
7 6 (9.84%) Senior Data Warehouse Specialist
7 6 (9.84%) Senior SEO Specialist
7 6 (9.84%) SEO Specialist
8 5 (8.20%) Campaign Executive
8 5 (8.20%) PPC Executive
8 5 (8.20%) PPC Manager
9 4 (6.56%) Data Analyst
9 4 (6.56%) SEO Executive
10 3 (4.92%) .NET Developer
10 3 (4.92%) Google Analytics Analyst
10 3 (4.92%) Marketing Executive
Libraries, Frameworks & Software Standards
1 29 (47.54%) CSS
2 28 (45.90%) HTML
3 7 (11.48%) jQuery
4 5 (8.20%) HTML5
5 4 (6.56%) .NET
6 3 (4.92%) Ajax
6 3 (4.92%) ASP.NET
6 3 (4.92%) ASP.NET MVC
6 3 (4.92%) RESTful
6 3 (4.92%) Web Services
7 2 (3.28%) CSS3
7 2 (3.28%) Sass
7 2 (3.28%) Twitter Bootstrap
8 1 (1.64%) AngularJS
8 1 (1.64%) Browserify
8 1 (1.64%) Compass CSS Framework
8 1 (1.64%) D3.js
8 1 (1.64%) LESS
8 1 (1.64%) MDX
8 1 (1.64%) WAMP
Miscellaneous
1 12 (19.67%) Social Media
2 9 (14.75%) Analytical Skills
3 8 (13.11%) Blog
4 6 (9.84%) Algorithms
4 6 (9.84%) iPad
5 5 (8.20%) Copywriting
5 5 (8.20%) User Experience
6 4 (6.56%) Digital Media
6 4 (6.56%) Social Network
7 2 (3.28%) Visualisation
8 1 (1.64%) Animation
8 1 (1.64%) Computer Science
8 1 (1.64%) FMCG
8 1 (1.64%) New Media
8 1 (1.64%) Psychology
8 1 (1.64%) Video Editing
8 1 (1.64%) W3C
Operating Systems
1 1 (1.64%) Mac OS
1 1 (1.64%) Windows
Processes & Methodologies
1 61 (100.00%) Analytics
2 42 (68.85%) SEO
3 32 (52.46%) Digital Marketing
4 23 (37.70%) Web Development
5 16 (26.23%) Pay per click
6 12 (19.67%) E-Commerce
7 7 (11.48%) Web Analytics
8 5 (8.20%) B2B
8 5 (8.20%) Content Management
8 5 (8.20%) Link Building
8 5 (8.20%) Marketing Strategy
8 5 (8.20%) Online Marketing
9 4 (6.56%) Affiliate Marketing
9 4 (6.56%) Campaign Management
9 4 (6.56%) Content Development
9 4 (6.56%) Content Writing
9 4 (6.56%) Data Analysis
9 4 (6.56%) Direct Marketing
9 4 (6.56%) Infographics
9 4 (6.56%) Strategic Planning
Programming Languages
1 8 (13.11%) SQL
2 7 (11.48%) JavaScript
3 3 (4.92%) C#
3 3 (4.92%) PHP
4 1 (1.64%) Data Analysis Expressions (DAX)
4 1 (1.64%) PL/SQL
4 1 (1.64%) Python
4 1 (1.64%) R
4 1 (1.64%) T-SQL
4 1 (1.64%) TypeScript
Qualifications
1 10 (16.39%) Degree
2 1 (1.64%) BC Cleared
2 1 (1.64%) DBS Check
2 1 (1.64%) Security Cleared
Quality Assurance & Compliance
1 1 (1.64%) QA
Vendors
1 59 (96.72%) Google
2 10 (16.39%) Facebook
2 10 (16.39%) Twitter
3 6 (9.84%) Microsoft
4 3 (4.92%) Adobe
5 2 (3.28%) Tableau
6 1 (1.64%) Maxymiser
6 1 (1.64%) Monetate
6 1 (1.64%) Optimizely
Rochdale, Lancashire
Zen Internet Ltd
Salary: Up to £34,000 per annum depending on experience + benefits
Posted: Yesterday
Manchester, Lancashire
ReThink Recruitment
Posted: Yesterday
Manchester
Vivid Resourcing
Posted: 6 days ago
Manchester, Lancashire
Burns Sheehan
Salary: £20000.00 - £28000.00 per annum
Posted: 4 days ago
Bolton, Lancashire
Adria Solutions Ltd
Salary: £20000 - £30000 per annum
Posted: 4 days ago
Chester, Cheshire
Jagger Talent
Salary: From £24,000 to £35,000 per annum Strong modern benefits package
Posted: 5 days ago
Blackburn, Lancashire
Jagger Talent
Salary: From £19,000 to £23,000 per annum Extensive Blue-Chip Benefits
Posted: 5 days ago
Manchester, Lancashire
Burns Sheehan
Salary: £22000.00 - £28000.00 per annum
Posted: 5 days ago
Preston
Searchability
Posted: 5 days ago
Manchester
Hays Specialist Recruitment Ltd
Salary: £25000.00 - £30000.00 per annum
Posted: 12 days ago
Cheshire
ECOM
Salary: £35000 - £45000 per annum
Posted: 14 days ago
Greater Manchester
ECOM
Salary: £27000 - £32000 per annum
Posted: 14 days ago