The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 3 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
3 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 196 214 210
Rank change year-on-year
+18 -4
Permanent jobs citing Google Analytics 36 47 57
As % of all permanent IT jobs located in the North West 0.64% 0.73% 0.80%
As % of the Cloud Services category 7.06% 11.01% 20.96%
Number of salaries quoted 33 35 37
Median salary £37,500 £26,000 £25,000
Median salary % change year-on-year
+44.23% +4.00%
90% offered a salary of more than £27,500 £22,500 £17,500
10% offered a salary of more than £50,000 £35,000 £38,500
UK excluding London median salary £33,000 £30,000 £30,500
% change year-on-year
+10.00% -1.63%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the North West region.

Cloud Services Category
North West
Permanent IT job ads with a match in the
Cloud Services category
510 427 272
As % of all permanent IT jobs located in the North West 9.05% 6.65% 3.81%
Number of salaries quoted 401 342 209
Median salary £42,500 £42,500 £36,250
Median salary % change year-on-year
- +17.24%
90% offered a salary of more than £25,000 £28,500 £21,500
10% offered a salary of more than £62,500 £50,000 £57,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 3 May 2016.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 3 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +20 26 £37,500 +50.00% 9
Cheshire +13 4 £28,750 -4.16% 2
Lancashire -3 3 £31,250 +28.20% 1
Merseyside - 1 £30,500 - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 3 May 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Google Analytics.

1 72 (100.00%) Google
1 72 (100.00%) Analytics
2 51 (70.83%) Marketing
3 31 (43.06%) SEO
4 29 (40.28%) Pay per click
5 28 (38.89%) Digital Marketing
5 28 (38.89%) Analytical Skills
6 26 (36.11%) AdWords
6 26 (36.11%) HTML
7 24 (33.33%) CSS
8 19 (26.39%) JavaScript
9 16 (22.22%) SQL
9 16 (22.22%) WebTrends
9 16 (22.22%) Social Media
10 15 (20.83%) E-Commerce
11 14 (19.44%) Google Tag Manager
12 13 (18.06%) Retail
13 10 (13.89%) Web Analytics
13 10 (13.89%) Banking
13 10 (13.89%) Degree
14 9 (12.50%) WordPress
14 9 (12.50%) MS Excel
14 9 (12.50%) Tag Management
14 9 (12.50%) Tableau
15 8 (11.11%) SAS
16 7 (9.72%) Microsoft
17 6 (8.33%) Link Building
17 6 (8.33%) User Experience
17 6 (8.33%) Web Development
17 6 (8.33%) Mathematics

Google Analytics
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (12.50%) WordPress
2 8 (11.11%) SAS
3 4 (5.56%) CMS
4 1 (1.39%) Drupal
4 1 (1.39%) Joomla!
Applications
1 9 (12.50%) MS Excel
2 4 (5.56%) MS Office
3 2 (2.78%) MS PowerPoint
4 1 (1.39%) Adobe Creative Suite
4 1 (1.39%) Adobe Illustrator
4 1 (1.39%) Photoshop
4 1 (1.39%) Spreadsheet
4 1 (1.39%) SPSS
Business Applications
1 16 (22.22%) WebTrends
2 2 (2.78%) Magento
Cloud Services
1 26 (36.11%) AdWords
2 14 (19.44%) Google Tag Manager
3 1 (1.39%) Adobe Analytics
Communications & Networking
1 1 (1.39%) FTP
1 1 (1.39%) SMS
Database & Business Intelligence
1 5 (6.94%) SQL Server
2 3 (4.17%) MySQL
3 2 (2.78%) Data Mining
3 2 (2.78%) Data Warehouse
4 1 (1.39%) Big Data
4 1 (1.39%) BusinessObjects
4 1 (1.39%) GIS
Development Applications
1 4 (5.56%) Axure RP
2 2 (2.78%) Subversion
3 1 (1.39%) Git (software)
3 1 (1.39%) Team Foundation Server
3 1 (1.39%) VSS/SourceSafe
General
1 51 (70.83%) Marketing
2 13 (18.06%) Retail
3 10 (13.89%) Banking
4 5 (6.94%) Brand Awareness
5 4 (5.56%) Advertising
5 4 (5.56%) Finance
6 2 (2.78%) Multimedia
7 1 (1.39%) Legal
7 1 (1.39%) Publishing
7 1 (1.39%) Retail Banking
7 1 (1.39%) Telecoms
Job Titles
1 13 (18.06%) Analyst
2 11 (15.28%) Consultant
3 9 (12.50%) Web Analyst
4 7 (9.72%) SAS Analyst
4 7 (9.72%) Web Analytics Analyst
5 6 (8.33%) Marketing Manager
6 5 (6.94%) Digital Executive
6 5 (6.94%) Digital Marketing Executive
6 5 (6.94%) Marketing Executive
6 5 (6.94%) PPC Manager
6 5 (6.94%) SEO Executive
7 4 (5.56%) Analytics Manager
7 4 (5.56%) Designer
7 4 (5.56%) Digital Analytics Manager
7 4 (5.56%) Digital Marketing Manager
7 4 (5.56%) UX Designer
8 3 (4.17%) Developer
8 3 (4.17%) Digital Analyst
9 2 (2.78%) Marketing Specialist
9 2 (2.78%) Web Developer
Libraries, Frameworks & Software Standards
1 26 (36.11%) HTML
2 24 (33.33%) CSS
3 5 (6.94%) HTML5
4 3 (4.17%) jQuery
5 1 (1.39%) .NET
5 1 (1.39%) .NET Framework
5 1 (1.39%) AngularJS
5 1 (1.39%) CakePHP
5 1 (1.39%) CSS3
5 1 (1.39%) Flash
5 1 (1.39%) Google Maps API
5 1 (1.39%) JSON
5 1 (1.39%) Symfony
5 1 (1.39%) WCF
5 1 (1.39%) XML
Miscellaneous
1 28 (38.89%) Analytical Skills
2 16 (22.22%) Social Media
3 6 (8.33%) Copywriting
3 6 (8.33%) Mathematics
3 6 (8.33%) User Experience
4 5 (6.94%) Visualisation
5 3 (4.17%) Algorithms
5 3 (4.17%) Statistics
6 2 (2.78%) AS400
6 2 (2.78%) Digital Media
6 2 (2.78%) iPad
6 2 (2.78%) iSeries
6 2 (2.78%) Management Information System
7 1 (1.39%) Animation
7 1 (1.39%) BBC
7 1 (1.39%) Graphic Design
7 1 (1.39%) Video Editing
Operating Systems
1 5 (6.94%) Linux
2 4 (5.56%) Windows
Processes & Methodologies
1 72 (100.00%) Analytics
2 31 (43.06%) SEO
3 29 (40.28%) Pay per click
4 28 (38.89%) Digital Marketing
5 15 (20.83%) E-Commerce
6 10 (13.89%) Web Analytics
7 9 (12.50%) Tag Management
8 6 (8.33%) Link Building
8 6 (8.33%) Web Development
9 5 (6.94%) Agile Software Development
9 5 (6.94%) Data Visualisation
9 5 (6.94%) Kanban
9 5 (6.94%) Marketing Strategy
10 4 (5.56%) Digital Analytics
10 4 (5.56%) Information Architecture
10 4 (5.56%) Online Marketing
10 4 (5.56%) Project Management
10 4 (5.56%) Scrum
10 4 (5.56%) Service Design
10 4 (5.56%) Web Usability
Programming Languages
1 19 (26.39%) JavaScript
2 16 (22.22%) SQL
3 2 (2.78%) PHP
3 2 (2.78%) VBA
4 1 (1.39%) C#
4 1 (1.39%) PL/SQL
4 1 (1.39%) Python
4 1 (1.39%) R
4 1 (1.39%) VB
4 1 (1.39%) VB.NET
Qualifications
1 10 (13.89%) Degree
2 1 (1.39%) BC Cleared
2 1 (1.39%) MBA
2 1 (1.39%) Security Cleared
Vendors
1 72 (100.00%) Google
2 9 (12.50%) Tableau
3 7 (9.72%) Microsoft
4 4 (5.56%) SYSPRO
4 4 (5.56%) Twitter
5 3 (4.17%) Adobe
6 2 (2.78%) HubSpot
6 2 (2.78%) IBM
6 2 (2.78%) Tealeaf
7 1 (1.39%) Avaya
7 1 (1.39%) Cognos
7 1 (1.39%) Mapinfo
7 1 (1.39%) Omniture
7 1 (1.39%) Salesforce Marketing Cloud
7 1 (1.39%) Salesforce.com
7 1 (1.39%) Verint
7 1 (1.39%) Yahoo!
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Salary: £25000.00 - £30000.00 per annum + benefits
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Manchester
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Salary: £23000 - £30000 per annum + Benefits
Posted: 8 days ago
Chester
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Salary: £20000 - £25000 per annum + Benefits
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Bury
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Salary: £35000 - £40000 per annum + + Bonus + Bens
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Manchester
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Manchester
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Salary: £25000 - £28000 per annum + + Bonus + Bens
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Salary: £40000 - £50000 per annum + FlexiTime, Pension etc.
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