The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 4 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Aug 2015
Same period 2014 Same period 2013
Google Analytics
Rank 196 160 188
Rank change year-on-year
-36 +28
Permanent jobs citing Google Analytics 51 86 56
As % of all permanent IT jobs located in the North West 0.78% 1.20% 0.78%
As % of the Cloud Services category 11.11% 22.05% 27.32%
Number of salaries quoted 32 59 55
Average salary £30,000 £27,500 £29,500
Average salary % change year-on-year
+9.09% -6.77%
90% offered a salary of more than £22,050 £20,000 £21,500
10% offered a salary of more than £35,000 £40,000 £45,000
UK excluding London average salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the North West region.

Cloud Services Category
North West
Permanent IT job ads with a match in the
Cloud Services category
459 390 205
As % of all permanent IT jobs located in the North West 7.05% 5.44% 2.85%
Number of salaries quoted 392 290 178
Average salary £42,500 £40,000 £35,250
Average salary % change year-on-year
+6.25% +13.47%
90% offered a salary of more than £27,500 £26,000 £22,000
10% offered a salary of more than £60,000 £47,500 £65,000
UK excluding London average salary £45,000 £45,000 £42,684
% change year-on-year
- +5.42%

Google Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the North West region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 4 August 2015.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 4 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -29 36 £30,000 +9.09% 5
Cheshire +1 11 £32,500 +21.49% 1
Lancashire -3 3 £30,000 +27.65%
Merseyside +10 1 £26,000 +20.93% 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 4 August 2015, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 98 (100.00%) Google
1 98 (100.00%) Analytics
2 59 (60.20%) Marketing
3 56 (57.14%) SEO
4 55 (56.12%) Pay per click
5 46 (46.94%) HTML
6 37 (37.76%) Digital Marketing
7 36 (36.73%) E-Commerce
8 30 (30.61%) JavaScript
9 24 (24.49%) Social Media
10 21 (21.43%) CSS
11 19 (19.39%) Finance
11 19 (19.39%) Retail
12 16 (16.33%) Web Analytics
12 16 (16.33%) User Experience
12 16 (16.33%) Analytical Skills
13 15 (15.31%) Email Marketing
14 14 (14.29%) MS PowerPoint
14 14 (14.29%) Web Development
14 14 (14.29%) Content Management
15 13 (13.27%) CMS
15 13 (13.27%) Microsoft
15 13 (13.27%) jQuery
16 12 (12.24%) Online Marketing
16 12 (12.24%) Adobe
17 11 (11.22%) MS Office
17 11 (11.22%) Marketing Strategy
18 10 (10.20%) Adobe Creative Suite
18 10 (10.20%) WordPress
18 10 (10.20%) HTML5

Google Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 4 August 2015, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 13 (13.27%) CMS
2 10 (10.20%) WordPress
3 6 (6.12%) Joomla!
3 6 (6.12%) Drupal
4 3 (3.06%) WebSphere
5 2 (2.04%) Umbraco
5 2 (2.04%) SharePoint
6 1 (1.02%) MODX
Applications
1 14 (14.29%) MS PowerPoint
2 11 (11.22%) MS Office
3 10 (10.20%) MS Excel
3 10 (10.20%) Adobe Creative Suite
4 8 (8.16%) Photoshop
5 7 (7.14%) Adobe Illustrator
6 1 (1.02%) InDesign
Business Applications
1 6 (6.12%) Magento
2 3 (3.06%) Shopify
3 2 (2.04%) WebTrends
Cloud Services
1 3 (3.06%) GitHub
1 3 (3.06%) Trello
1 3 (3.06%) MailChimp
2 1 (1.02%) Microsoft Azure
2 1 (1.02%) Adobe Analytics
Communications & Networking
1 7 (7.14%) HTTP
2 3 (3.06%) SSL
3 1 (1.02%) Intranet
3 1 (1.02%) VoIP
Database & Business Intelligence
1 9 (9.18%) MySQL
2 3 (3.06%) Relational Database
3 2 (2.04%) SQL Server Reporting Services
4 1 (1.02%) SQL Server Integration Services
4 1 (1.02%) Data Warehouse
Development Applications
1 1 (1.02%) Firebug
1 1 (1.02%) Balsamiq Mockups
General
1 59 (60.20%) Marketing
2 19 (19.39%) Finance
2 19 (19.39%) Retail
3 10 (10.20%) Advertising
4 7 (7.14%) Multimedia
5 1 (1.02%) Law
5 1 (1.02%) Legal
Job Titles
1 29 (29.59%) PPC Specialist
1 29 (29.59%) PPC Manager
1 29 (29.59%) PPC Analyst
1 29 (29.59%) PPC Executive
2 13 (13.27%) Marketing Manager
2 13 (13.27%) Analyst
3 12 (12.24%) Developer
3 12 (12.24%) Marketing Executive
4 11 (11.22%) Digital Marketing Executive
5 10 (10.20%) Online Marketing Manager
6 9 (9.18%) Web Analyst
7 8 (8.16%) Web Developer
7 8 (8.16%) PHP Developer
8 5 (5.10%) Designer
9 4 (4.08%) Web Analytics Manager
9 4 (4.08%) PHP Web Developer
9 4 (4.08%) Junior Web Developer
9 4 (4.08%) Junior Developer
9 4 (4.08%) Junior
9 4 (4.08%) Web Manager
Libraries, Frameworks & Software Standards
1 46 (46.94%) HTML
2 21 (21.43%) CSS
3 13 (13.27%) jQuery
4 10 (10.20%) HTML5
5 9 (9.18%) CSS3
6 6 (6.12%) Flash
7 2 (2.04%) Ajax
8 1 (1.02%) XHTML
Miscellaneous
1 24 (24.49%) Social Media
2 16 (16.33%) User Experience
2 16 (16.33%) Analytical Skills
3 10 (10.20%) Graphic Design
4 9 (9.18%) Copywriting
4 9 (9.18%) Blog
5 7 (7.14%) Smartphone
6 6 (6.12%) Animation
6 6 (6.12%) Video Editing
7 3 (3.06%) Psychology
8 2 (2.04%) Human Factors
9 1 (1.02%) Photography
9 1 (1.02%) RIA
9 1 (1.02%) New Media
9 1 (1.02%) Algorithms
Processes & Methodologies
1 98 (100.00%) Analytics
2 56 (57.14%) SEO
3 55 (56.12%) Pay per click
4 37 (37.76%) Digital Marketing
5 36 (36.73%) E-Commerce
6 16 (16.33%) Web Analytics
7 15 (15.31%) Email Marketing
8 14 (14.29%) Web Development
8 14 (14.29%) Content Management
9 12 (12.24%) Online Marketing
10 11 (11.22%) Marketing Strategy
11 8 (8.16%) Data Analysis
11 8 (8.16%) Strategic Planning
12 7 (7.14%) Benchmarking
13 5 (5.10%) B2B
13 5 (5.10%) B2C
13 5 (5.10%) Agile Software Development
13 5 (5.10%) Competitor Analysis
13 5 (5.10%) Time Management
13 5 (5.10%) Search Engine Marketing
Programming Languages
1 30 (30.61%) JavaScript
2 10 (10.20%) PHP
3 3 (3.06%) SQL
Qualifications
1 8 (8.16%) Degree
Quality Assurance & Compliance
1 1 (1.02%) QA
Systems Management
1 1 (1.02%) Systems Management Server (SMS)
Vendors
1 98 (100.00%) Google
2 13 (13.27%) Microsoft
3 12 (12.24%) Adobe
4 6 (6.12%) Facebook
5 3 (3.06%) Twitter
5 3 (3.06%) Yahoo!
6 2 (2.04%) EPiServer
7 1 (1.02%) Maxymiser
7 1 (1.02%) ClickTale
7 1 (1.02%) Coremetrics
7 1 (1.02%) Orchard
7 1 (1.02%) Omniture
Manchester, Lancashire
Applause IT Innovation
Salary: £30000 - £40000 per annum + Great Training + £5k Benefits package
Posted: Yesterday
Manchester, Lancashire
Greywood Associates Limited
Salary: £22000 - £25000 per annum + bens
Posted: 3 days ago
Manchester, Lancashire
Circle Recruitment
Salary: £25000 - £28000 per annum + benefits
Posted: 6 days ago
Manchester
Applause IT Innovation
Salary: £30000 - £40000 per annum + Great Training + £5k Benefits
Posted: 11 days ago
Macclesfield
Three People
Salary: £20000 - £28000 per annum + dep on experience
Posted: 11 days ago
Liverpool
Applause IT Innovation
Salary: £25000 - £30000 per annum + + Bens
Posted: 18 days ago
Bolton
Mint Recruitment Solutions
Salary: £20000 per annum
Posted: 21 days ago