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This section looks at the demand for Google Analytics skills within the North West region with a comparison to our Business Applications category. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the last 3 months to 20 May 2008 with a comparison to the same period last year.

LinkGoogle Analytics
Location
3 months to 20 May 2008Same period last year
Rank271-
Rank change on same period last yearNew entry-
Matching permanent IT job ads160
As % of all UK permanent IT job ads sampled0.008 %0.000 %
As % of the category below1.321 %0.000 %
Salaries quoted60
Average minimum salary£24,333-
Average salary£26,583-
% change on same period last year-
Average maximum salary£28,833-
UK excluding London average salary£34,952£30,731
% change on same period last year+13.73 %
Business Applications North WestBusiness Applications
North West
Matching permanent IT job ads12111227
As % of all UK permanent IT job ads sampled0.589 %0.542 %
Salaries quoted1046892
Average minimum salary£40,875£38,477
Average salary£49,078£45,367
% change on same period last year+8.17 %
Average maximum salary£57,281£52,257
UK excluding London average salary£50,148£50,362
% change on same period last year-0.42 %
Google Analytics EnglandGoogle Analytics
England

Google Analytics
Demand Trend

The chart provides a 3-month moving total starting in 2004 of permanent IT jobs ads citing Google Analytics across the North West region as a proportion of the total demand within the Business Applications category.

North West Google Analytics Demand Trend

Google Analytics
Salary Trend

The chart provides the 3-month moving average for salaries quoted in permanent IT jobs ads citing Google Analytics across the North West region.

North West Google Analytics Salary Trend

Google Analytics
Salary Histogram

The chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the past 3 months.

North West Google Analytics Salary Histogram

Google Analytics
Job Locations

This section looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the North West region over the past 3 months.

LocationRank Change
on Same Period
Last Last
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
ManchesterNew entry-15£28,100-
MerseysideNew entry-1£19,000-
Google Analytics EnglandGoogle Analytics
England

Google Analytics
Top 18 Related IT Skills

Over the past 6 months permanent IT jobs across the North West region citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled citing Google Analytics.

117 (100.00 %)SEO
117 (100.00 %)Google
117 (100.00 %)Marketing
215 (88.24 %)Pay per click
215 (88.24 %)Internet Marketing
314 (82.35 %)Email Marketing
412 (70.59 %)HTML
510 (58.82 %)Digital Marketing
65 (29.41 %)Advertising
74 (23.53 %)Retail
74 (23.53 %)Finance
74 (23.53 %)Search Engine Marketing
74 (23.53 %)Content Management
83 (17.65 %)CSS
91 (5.882 %)XHTML
91 (5.882 %)MS Excel
91 (5.882 %)E-Commerce
91 (5.882 %)Internet

Google Analytics
Top Related IT Skills by Category

Over the past 6 months permanent IT jobs across the North West region citing Google Analytics also mentioned the following skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled citing Google Analytics. Up to 20 skills are shown per category.

Application Development
112 (70.59 %)HTML
23 (17.65 %)CSS
31 (5.882 %)XHTML
Applications
11 (5.882 %)MS Excel
Communications & Networking
11 (5.882 %)Internet
General
117 (100.00 %)Marketing
25 (29.41 %)Advertising
34 (23.53 %)Retail
34 (23.53 %)Finance
Job Titles
114 (82.35 %)Marketing Manager
114 (82.35 %)Online Marketing Manager
21 (5.882 %)SEO Consultant
21 (5.882 %)Consultant
Processes & Methodologies
117 (100.00 %)SEO
215 (88.24 %)Pay per click
215 (88.24 %)Internet Marketing
314 (82.35 %)Email Marketing
410 (58.82 %)Digital Marketing
54 (23.53 %)Search Engine Marketing
54 (23.53 %)Content Management
61 (5.882 %)E-Commerce
Vendors
117 (100.00 %)Google
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