The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 29 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 219 217 221
Rank change year-on-year
-2 +4
Permanent jobs citing Google Analytics 36 24 39
As % of all permanent IT jobs located in the North West 0.50% 0.36% 0.49%
As % of the Business Applications category 5.80% 3.45% 4.09%
Number of salaries quoted 24 18 36
Average salary £30,000 £28,750 £39,500
Average salary % change year-on-year
+4.34% -27.21%
90% offered a salary of more than £24,000 £22,100 £20,250
10% offered a salary of more than £38,200 £42,500 £55,000
UK excluding London average salary £32,500 £32,500 £35,000
% change year-on-year
- -7.14%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the North West region.

Business Applications Category
North West
Permanent IT job ads with a match in the
Business Applications category
621 695 954
As % of all permanent IT jobs located in the North West 8.54% 10.37% 12.02%
Number of salaries quoted 511 546 787
Average salary £45,000 £50,000 £45,000
Average salary % change year-on-year
-10.00% +11.11%
90% offered a salary of more than £28,500 £28,500 £30,000
10% offered a salary of more than £65,000 £62,500 £65,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the North West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 29 December 2014.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 29 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -10 27 £30,000 - 6
Cheshire - 7 £34,500 - 1
Merseyside +15 1 £19,000 -19.14%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 29 December 2014, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 134 (100.00%) Google
1 134 (100.00%) Analytics
2 75 (55.97%) Marketing
3 62 (46.27%) Web Analytics
4 61 (45.52%) E-Commerce
5 60 (44.78%) SEO
6 49 (36.57%) Pay per click
7 35 (26.12%) MS Excel
7 35 (26.12%) SQL
8 34 (25.37%) Digital Marketing
8 34 (25.37%) Analytical Skills
9 29 (21.64%) Degree
10 25 (18.66%) User Experience
11 21 (15.67%) HTML
12 19 (14.18%) Microsoft
12 19 (14.18%) Social Media
13 17 (12.69%) Online Marketing
13 17 (12.69%) ClickTale
13 17 (12.69%) Retail
14 16 (11.94%) Mathematics
14 16 (11.94%) CSS
14 16 (11.94%) Data Mining
15 14 (10.45%) JavaScript
16 13 (9.70%) Finance
16 13 (9.70%) Economics
17 11 (8.21%) Coremetrics
17 11 (8.21%) Direct Marketing
17 11 (8.21%) Agile Software Development
17 11 (8.21%) DB2
17 11 (8.21%) MS Office

Google Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 29 December 2014, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (2.24%) SAS
2 2 (1.49%) CMS
2 2 (1.49%) SharePoint
3 1 (0.75%) WordPress
3 1 (0.75%) Sitecore CMS
Applications
1 35 (26.12%) MS Excel
2 11 (8.21%) MS Office
2 11 (8.21%) Spreadsheet
3 7 (5.22%) Photoshop
4 6 (4.48%) MS PowerPoint
5 2 (1.49%) Adobe Illustrator
6 1 (0.75%) Adobe Creative Suite
6 1 (0.75%) SPSS
6 1 (0.75%) Fireworks
Business Applications
1 6 (4.48%) WebTrends
2 5 (3.73%) Magento
2 5 (3.73%) Sage 200
3 2 (1.49%) SiteCatalyst
Communications & Networking
1 7 (5.22%) Internet
2 3 (2.24%) GSM
3 1 (0.75%) FTP
3 1 (0.75%) HTTP
3 1 (0.75%) DNS
3 1 (0.75%) Intranet
Database & Business Intelligence
1 16 (11.94%) Data Mining
2 11 (8.21%) DB2
2 11 (8.21%) Relational Database
3 5 (3.73%) Oracle BI Publisher
4 2 (1.49%) SQL Server
4 2 (1.49%) SQL Server Reporting Services
Development Applications
1 3 (2.24%) RequisitePro
2 1 (0.75%) Subversion
2 1 (0.75%) Visual Studio
2 1 (0.75%) Eclipse
2 1 (0.75%) Dreamweaver
General
1 75 (55.97%) Marketing
2 17 (12.69%) Retail
3 13 (9.70%) Finance
4 8 (5.97%) German Language
5 7 (5.22%) Advertising
6 6 (4.48%) Italian Language
7 5 (3.73%) Automotive
8 2 (1.49%) French Language
9 1 (0.75%) Dutch Language
9 1 (0.75%) Law
9 1 (0.75%) Multimedia
Job Titles
1 50 (37.31%) Analyst
2 30 (22.39%) Web Analyst
3 25 (18.66%) PPC Specialist
3 25 (18.66%) PPC Manager
3 25 (18.66%) PPC Analyst
3 25 (18.66%) PPC Executive
4 16 (11.94%) Data Analyst
5 12 (8.96%) Marketing Analyst
6 10 (7.46%) E-Commerce Manager
6 10 (7.46%) Developer
6 10 (7.46%) Senior Manager
7 9 (6.72%) SEO Executive
8 6 (4.48%) Consultant
9 5 (3.73%) Web Manager
9 5 (3.73%) Marketing Consultant
9 5 (3.73%) UI Developer
9 5 (3.73%) UI Programmer
9 5 (3.73%) Front-End Developer
9 5 (3.73%) Online Marketing Consultant
10 4 (2.99%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 21 (15.67%) HTML
2 16 (11.94%) CSS
3 10 (7.46%) jQuery
4 6 (4.48%) XHTML
5 4 (2.99%) HTML5
6 3 (2.24%) .NET
6 3 (2.24%) ASP.NET
7 2 (1.49%) XML
7 2 (1.49%) .NET Framework
7 2 (1.49%) ADO.NET Entity Framework
7 2 (1.49%) CSS3
7 2 (1.49%) ASP.NET MVC 3
7 2 (1.49%) ASP.NET MVC
7 2 (1.49%) LINQ
8 1 (0.75%) DHTML
8 1 (0.75%) JSON
8 1 (0.75%) Spring
8 1 (0.75%) Ajax
8 1 (0.75%) Flash
Miscellaneous
1 34 (25.37%) Analytical Skills
2 25 (18.66%) User Experience
3 19 (14.18%) Social Media
4 16 (11.94%) Mathematics
5 13 (9.70%) Economics
6 6 (4.48%) Copywriting
7 5 (3.73%) Mobile App
8 3 (2.24%) Visualisation
8 3 (2.24%) Statistics
8 3 (2.24%) Physics
9 2 (1.49%) Blog
10 1 (0.75%) iPhone
10 1 (0.75%) iPad
10 1 (0.75%) Computer Science
10 1 (0.75%) Performance Metrics
Operating Systems
1 3 (2.24%) Android
2 2 (1.49%) Apple iOS
3 1 (0.75%) Mac OS
3 1 (0.75%) Windows
3 1 (0.75%) Windows Mobile
Processes & Methodologies
1 134 (100.00%) Analytics
2 62 (46.27%) Web Analytics
3 61 (45.52%) E-Commerce
4 60 (44.78%) SEO
5 49 (36.57%) Pay per click
6 34 (25.37%) Digital Marketing
7 17 (12.69%) Online Marketing
8 11 (8.21%) Data-Driven Marketing
8 11 (8.21%) Direct Marketing
8 11 (8.21%) Agile Software Development
9 10 (7.46%) Competitor Analysis
9 10 (7.46%) Performance Management
9 10 (7.46%) Service Delivery
9 10 (7.46%) Test Strategy
9 10 (7.46%) Coaching
10 8 (5.97%) Scrum
11 7 (5.22%) Web Design
11 7 (5.22%) Search Engine Marketing
12 6 (4.48%) B2C
13 5 (3.73%) Business Intelligence
Programming Languages
1 35 (26.12%) SQL
2 14 (10.45%) JavaScript
3 8 (5.97%) PHP
4 7 (5.22%) VBA
5 5 (3.73%) PHP5
5 5 (3.73%) PHP4
5 5 (3.73%) PL/SQL
6 2 (1.49%) C#
6 2 (1.49%) Java
7 1 (0.75%) Objective-C
Qualifications
1 29 (21.64%) Degree
2 1 (0.75%) Microsoft Certification
Quality Assurance & Compliance
1 2 (1.49%) Data Quality
Vendors
1 134 (100.00%) Google
2 19 (14.18%) Microsoft
3 17 (12.69%) ClickTale
4 11 (8.21%) Coremetrics
5 9 (6.72%) Tealeaf
5 9 (6.72%) Omniture
6 5 (3.73%) Sage
6 5 (3.73%) Oracle
7 4 (2.99%) DoubleClick
8 3 (2.24%) Yahoo!
8 3 (2.24%) Salesforce.com
8 3 (2.24%) Adobe
9 2 (1.49%) Maxymiser
10 1 (0.75%) Endeca
10 1 (0.75%) Eloqua
10 1 (0.75%) Facebook
10 1 (0.75%) Twitter
10 1 (0.75%) EPiServer
10 1 (0.75%) Sitecore
10 1 (0.75%) hybris
Manchester, Lancashire
The MRJ Group
Salary: £35000 - £40000 per annum
Posted: 3 hours ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £35000 per annum + Benefits
Posted: 6 days ago
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £40000 - £60000 per annum
Posted: 6 days ago
Manchester, Lancashire
PNG Recruitment Solutions
Salary: £22,000 per annum
Posted: 7 days ago
Manchester
Mint Recruitment Solutions
Salary: £35000 - £40000 per annum
Posted: 9 days ago
Cheshire
DP Connect
Salary: £35000 - £45000 per annum
Posted: 12 days ago
Manchester
Adria Solutions Ltd
Salary: £30000 - £45000 per annum + Benefits
Posted: 17 days ago