The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 18 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Sep 2014
Same period 2013 Same period 2012
Google Analytics
Rank 158 196 227
Rank change year-on-year
+38 +31
Permanent jobs citing Google Analytics 99 43 28
As % of all permanent IT jobs located in the North West 1.34% 0.64% 0.38%
As % of the Business Applications category 13.79% 5.80% 3.34%
Number of salaries quoted 53 37 16
Average salary £30,000 £30,000 £30,500
Average salary % change year-on-year
- -1.63%
90% offered a salary of more than £21,500 £25,500 £22,750
10% offered a salary of more than £44,800 £46,600 £38,750
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the North West region.

Business Applications Category
North West
Permanent IT job ads with a match in the
Business Applications category
718 742 839
As % of all permanent IT jobs located in the North West 9.71% 10.96% 11.51%
Number of salaries quoted 546 617 662
Average salary £47,500 £45,000 £45,000
Average salary % change year-on-year
+5.55% -
90% offered a salary of more than £27,500 £31,500 £30,000
10% offered a salary of more than £60,000 £61,500 £62,500
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

Google Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the North West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 18 September 2014.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 18 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +36 87 £32,000 -1.53% 4
Cheshire -13 7 £26,000 -5.45% 2
Merseyside +11 4 £28,500 -18.57%
Lancashire - 1 £21,000 - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 18 September 2014, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 174 (100.00%) Google
1 174 (100.00%) Analytics
2 101 (58.05%) Marketing
3 86 (49.43%) SEO
4 77 (44.25%) E-Commerce
5 73 (41.95%) Pay per click
6 67 (38.51%) Web Analytics
7 54 (31.03%) Digital Marketing
8 36 (20.69%) Analytical Skills
9 34 (19.54%) SQL
10 31 (17.82%) HTML
10 31 (17.82%) MS Excel
10 31 (17.82%) Social Media
11 26 (14.94%) User Experience
11 26 (14.94%) Advertising
11 26 (14.94%) Degree
12 21 (12.07%) JavaScript
12 21 (12.07%) CSS
13 20 (11.49%) Online Marketing
14 18 (10.34%) Time Management
14 18 (10.34%) Data Mining
14 18 (10.34%) CMS
14 18 (10.34%) Microsoft
15 16 (9.20%) CRM
15 16 (9.20%) Mathematics
16 15 (8.62%) Competitor Analysis
16 15 (8.62%) Web Design
16 15 (8.62%) PHP
17 14 (8.05%) Finance
17 14 (8.05%) Coremetrics

Google Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 18 September 2014, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 18 (10.34%) CMS
2 9 (5.17%) WordPress
3 2 (1.15%) SAS
4 1 (0.57%) SharePoint
Applications
1 31 (17.82%) MS Excel
2 13 (7.47%) MS PowerPoint
2 13 (7.47%) MS Office
3 11 (6.32%) Spreadsheet
3 11 (6.32%) Photoshop
4 4 (2.30%) Adobe Illustrator
5 1 (0.57%) Fireworks
Business Applications
1 7 (4.02%) SiteCatalyst
1 7 (4.02%) Magento
1 7 (4.02%) WebTrends
2 5 (2.87%) Sage 200
3 2 (1.15%) Oracle CRM
4 1 (0.57%) Dynamics CRM
Cloud Services
1 4 (2.30%) MailChimp
1 4 (2.30%) Responsys
Communications & Networking
1 3 (1.72%) GSM
1 3 (1.72%) Internet
2 1 (0.57%) IP Telephony
2 1 (0.57%) FTP
2 1 (0.57%) HTTP
2 1 (0.57%) DNS
Database & Business Intelligence
1 18 (10.34%) Data Mining
2 11 (6.32%) Relational Database
2 11 (6.32%) DB2
3 1 (0.57%) MySQL
Development Applications
1 4 (2.30%) RequisitePro
2 3 (1.72%) Visual Studio
3 1 (0.57%) Subversion
3 1 (0.57%) Dreamweaver
3 1 (0.57%) Eclipse
General
1 101 (58.05%) Marketing
2 26 (14.94%) Advertising
3 14 (8.05%) Finance
4 8 (4.60%) Retail
5 6 (3.45%) Automotive
6 2 (1.15%) Telecoms
7 1 (0.57%) Multimedia
7 1 (0.57%) Law
Job Titles
1 60 (34.48%) Analyst
2 41 (23.56%) PPC Specialist
2 41 (23.56%) PPC Executive
2 41 (23.56%) PPC Manager
2 41 (23.56%) PPC Analyst
3 36 (20.69%) Web Analyst
4 14 (8.05%) Developer
5 12 (6.90%) Data Analyst
6 11 (6.32%) E-Commerce Manager
6 11 (6.32%) Marketing Analyst
6 11 (6.32%) Senior Manager
7 8 (4.60%) Junior
7 8 (4.60%) Web Developer
8 7 (4.02%) WordPress Developer
8 7 (4.02%) SEO Developer
8 7 (4.02%) Junior Developer
8 7 (4.02%) PHP Developer
8 7 (4.02%) HTML Developer
8 7 (4.02%) Junior Web Developer
8 7 (4.02%) Senior Analyst
Libraries, Frameworks & Software Standards
1 31 (17.82%) HTML
2 21 (12.07%) CSS
3 10 (5.75%) jQuery
4 6 (3.45%) XHTML
5 5 (2.87%) HTML5
6 4 (2.30%) .NET
7 3 (1.72%) ASP.NET
7 3 (1.72%) Flash
8 1 (0.57%) CSS3
8 1 (0.57%) Spring
8 1 (0.57%) Ajax
8 1 (0.57%) JSON
8 1 (0.57%) DHTML
8 1 (0.57%) XML
Miscellaneous
1 36 (20.69%) Analytical Skills
2 31 (17.82%) Social Media
3 26 (14.94%) User Experience
4 16 (9.20%) Mathematics
5 13 (7.47%) Economics
6 12 (6.90%) Mobile App
7 7 (4.02%) Digital Media
7 7 (4.02%) FMCG
8 6 (3.45%) Blog
9 4 (2.30%) Copywriting
10 3 (1.72%) iPhone
10 3 (1.72%) iPad
10 3 (1.72%) Visualisation
10 3 (1.72%) Statistics
10 3 (1.72%) Physics
Operating Systems
1 4 (2.30%) Android
2 3 (1.72%) Mac OS
2 3 (1.72%) Windows Mobile
2 3 (1.72%) Windows
3 2 (1.15%) Apple iOS
Processes & Methodologies
1 174 (100.00%) Analytics
2 86 (49.43%) SEO
3 77 (44.25%) E-Commerce
4 73 (41.95%) Pay per click
5 67 (38.51%) Web Analytics
6 54 (31.03%) Digital Marketing
7 20 (11.49%) Online Marketing
8 18 (10.34%) Time Management
9 16 (9.20%) CRM
10 15 (8.62%) Competitor Analysis
10 15 (8.62%) Web Design
11 11 (6.32%) Data-Driven Marketing
11 11 (6.32%) Web Marketing
11 11 (6.32%) Web Development
11 11 (6.32%) Direct Marketing
12 10 (5.75%) Service Delivery
12 10 (5.75%) Performance Management
12 10 (5.75%) Coaching
12 10 (5.75%) Test Strategy
13 9 (5.17%) Email Marketing
Programming Languages
1 34 (19.54%) SQL
2 21 (12.07%) JavaScript
3 15 (8.62%) PHP
4 5 (2.87%) PHP5
4 5 (2.87%) PHP4
5 2 (1.15%) Java
6 1 (0.57%) Objective-C
6 1 (0.57%) VBA
Qualifications
1 26 (14.94%) Degree
Quality Assurance & Compliance
1 2 (1.15%) Data Quality
Vendors
1 174 (100.00%) Google
2 18 (10.34%) Microsoft
3 14 (8.05%) Coremetrics
3 14 (8.05%) ClickTale
3 14 (8.05%) Tealeaf
4 8 (4.60%) Omniture
5 5 (2.87%) Facebook
5 5 (2.87%) Sage
6 4 (2.30%) Adobe
6 4 (2.30%) DoubleClick
7 3 (1.72%) Salesforce.com
8 2 (1.15%) Oracle
8 2 (1.15%) Twitter
8 2 (1.15%) comScore
9 1 (0.57%) Eloqua
9 1 (0.57%) SAP
9 1 (0.57%) JD Edwards
Cheshire
Recital Consulting
Salary: £22000 - £25000 Per Annum
Posted: 2 days ago
Bolton, Lancashire
Oscar Associates (UK) Ltd
Salary: £22000 - £30000 per annum
Posted: 2 days ago
Chester, Cheshire
Searchability.co.uk
Salary: £25000 - £30000 per annum
Posted: 5 days ago
Bury, Lancashire
Applause IT Innovation
Salary: £27000 - £31000 per annum + bens
Posted: 6 days ago
Lancashire
Mint Recruitment Solutions
Salary: £28000 - £32000 per annum + Benefits
Posted: 13 days ago
Manchester, Lancashire
The Best of Health
Salary: Negotiable salary plus profit share
Posted: 17 days ago