The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 26 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
26 Jul 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 170 203 177
Rank change year-on-year
+33 -26
Permanent jobs citing Google Analytics 67 57 79
As % of all permanent IT jobs located in the North West 1.14% 0.87% 1.12%
As % of the Cloud Services category 11.47% 11.13% 19.46%
Number of salaries quoted 62 35 56
Median salary £30,000 £30,000 £26,750
Median salary % change year-on-year
- +12.14%
90% offered a salary of more than £24,000 £22,200 £19,000
10% offered a salary of more than £42,000 £35,000 £40,000
UK excluding London median salary £32,000 £32,500 £31,500
% change year-on-year
-1.53% +3.17%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the North West region.

Cloud Services Category
North West
Permanent IT job ads with a match in the
Cloud Services category
584 512 406
As % of all permanent IT jobs located in the North West 9.97% 7.78% 5.76%
Number of salaries quoted 493 439 312
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year
- +6.25%
90% offered a salary of more than £25,000 £27,500 £23,950
10% offered a salary of more than £62,500 £65,000 £60,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 26 July 2016.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 26 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +4 44 £30,000 +3.44% 11
Cheshire +37 16 £35,000 +7.69% 2
Merseyside 0 6 £32,500 +25.00% 1
Lancashire +14 2 £27,500 -8.33% 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 26 July 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Google Analytics.

1 99 (100.00%) Google
1 99 (100.00%) Analytics
2 64 (64.65%) Marketing
3 57 (57.58%) SEO
4 42 (42.42%) HTML
5 37 (37.37%) CSS
6 34 (34.34%) E-Commerce
6 34 (34.34%) Analytical Skills
7 29 (29.29%) Digital Marketing
8 28 (28.28%) WordPress
8 28 (28.28%) AdWords
9 25 (25.25%) JavaScript
10 24 (24.24%) Social Media
11 23 (23.23%) Pay per click
12 20 (20.20%) Web Development
13 16 (16.16%) CMS
14 15 (15.15%) WebTrends
15 14 (14.14%) SQL
16 13 (13.13%) Degree
16 13 (13.13%) Blog
16 13 (13.13%) Link Building
17 12 (12.12%) Agile Software Development
18 11 (11.11%) Content Management
18 11 (11.11%) Web Analytics
18 11 (11.11%) Facebook
18 11 (11.11%) Twitter
18 11 (11.11%) User Experience
18 11 (11.11%) Tableau
19 10 (10.10%) HTML5
19 10 (10.10%) Information Architecture

Google Analytics
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 28 (28.28%) WordPress
2 16 (16.16%) CMS
3 3 (3.03%) SAS
4 2 (2.02%) Drupal
Applications
1 8 (8.08%) MS Excel
2 4 (4.04%) MS Office
2 4 (4.04%) MS PowerPoint
3 2 (2.02%) Photoshop
4 1 (1.01%) Spreadsheet
Business Applications
1 15 (15.15%) WebTrends
2 3 (3.03%) Magento
3 1 (1.01%) Payment Gateway
Cloud Services
1 28 (28.28%) AdWords
2 8 (8.08%) Google Tag Manager
3 4 (4.04%) Adobe Analytics
4 1 (1.01%) Adobe Creative Cloud
4 1 (1.01%) MailChimp
Communications & Networking
1 6 (6.06%) Internet
2 2 (2.02%) Skype
3 1 (1.01%) Extranet
3 1 (1.01%) FTP
3 1 (1.01%) HTTPS
Database & Business Intelligence
1 7 (7.07%) SQL Server
2 6 (6.06%) SQL Server Reporting Services
3 3 (3.03%) Couchbase
3 3 (3.03%) MongoDB
3 3 (3.03%) NoSQL
3 3 (3.03%) Power BI
3 3 (3.03%) QlikView
3 3 (3.03%) SQL Server 2008
3 3 (3.03%) SQL Server 2012
3 3 (3.03%) SQL Server 2014
3 3 (3.03%) SQL Server 2016
3 3 (3.03%) SQL Server Analysis Services
3 3 (3.03%) SQL Server Integration Services
4 1 (1.01%) Data Warehouse
4 1 (1.01%) Relational Database
Development Applications
1 6 (6.06%) Axure RP
2 5 (5.05%) Git (software)
2 5 (5.05%) Subversion
3 4 (4.04%) Team Foundation Server
4 1 (1.01%) Grunt
4 1 (1.01%) Visual Website Optimizer
4 1 (1.01%) VSS/SourceSafe
General
1 64 (64.65%) Marketing
2 9 (9.09%) Retail
3 7 (7.07%) Games
4 6 (6.06%) Finance
5 4 (4.04%) Brand Awareness
6 3 (3.03%) Advertising
6 3 (3.03%) Automotive
6 3 (3.03%) Banking
7 1 (1.01%) Multimedia
7 1 (1.01%) Retail Banking
7 1 (1.01%) Telecoms
Job Titles
1 20 (20.20%) SEO Executive
2 12 (12.12%) Analyst
3 11 (11.11%) Designer
3 11 (11.11%) Developer
4 8 (8.08%) Analytics Consultant
4 8 (8.08%) Consultant
5 7 (7.07%) Digital Executive
5 7 (7.07%) PPC Manager
5 7 (7.07%) UX Designer
6 6 (6.06%) Marketing Executive
7 5 (5.05%) Web Analyst
7 5 (5.05%) Web Developer
7 5 (5.05%) Web Manager
8 4 (4.04%) C# Developer
8 4 (4.04%) C# Web Developer
8 4 (4.04%) Content Designer
8 4 (4.04%) Digital Marketing Executive
8 4 (4.04%) Marketing Manager
8 4 (4.04%) Senior Designer
8 4 (4.04%) Systems Analyst
Libraries, Frameworks & Software Standards
1 42 (42.42%) HTML
2 37 (37.37%) CSS
3 10 (10.10%) HTML5
4 7 (7.07%) XML
5 5 (5.05%) jQuery
6 4 (4.04%) .NET
6 4 (4.04%) .NET Framework
6 4 (4.04%) JSON
7 3 (3.03%) ASP.NET
7 3 (3.03%) ASP.NET MVC
7 3 (3.03%) CSS3
7 3 (3.03%) Entity Framework
7 3 (3.03%) LINQ
7 3 (3.03%) MDX
8 2 (2.02%) AngularJS
8 2 (2.02%) Twitter Bootstrap
8 2 (2.02%) XHTML
9 1 (1.01%) CakePHP
9 1 (1.01%) Symfony
9 1 (1.01%) WCF
Miscellaneous
1 34 (34.34%) Analytical Skills
2 24 (24.24%) Social Media
3 13 (13.13%) Blog
4 11 (11.11%) User Experience
5 5 (5.05%) Digital Media
6 3 (3.03%) Algorithms
6 3 (3.03%) Copywriting
6 3 (3.03%) iPad
6 3 (3.03%) Mobile App
6 3 (3.03%) Social Network
6 3 (3.03%) Visualisation
7 1 (1.01%) W3C
Operating Systems
1 7 (7.07%) Linux
2 6 (6.06%) Windows
Processes & Methodologies
1 99 (100.00%) Analytics
2 57 (57.58%) SEO
3 34 (34.34%) E-Commerce
4 29 (29.29%) Digital Marketing
5 23 (23.23%) Pay per click
6 20 (20.20%) Web Development
7 13 (13.13%) Link Building
8 12 (12.12%) Agile Software Development
9 11 (11.11%) Content Management
9 11 (11.11%) Web Analytics
10 10 (10.10%) Information Architecture
10 10 (10.10%) Scrum
11 9 (9.09%) Tag Management
12 8 (8.08%) Kanban
13 6 (6.06%) B2B
13 6 (6.06%) Online Marketing
13 6 (6.06%) Service Design
13 6 (6.06%) Web Usability
13 6 (6.06%) Wireframes
14 5 (5.05%) Affiliate Marketing
Programming Languages
1 25 (25.25%) JavaScript
2 14 (14.14%) SQL
3 4 (4.04%) C#
3 4 (4.04%) PHP
3 4 (4.04%) PL/SQL
4 3 (3.03%) Data Analysis Expressions (DAX)
4 3 (3.03%) T-SQL
5 1 (1.01%) TypeScript
5 1 (1.01%) VB
5 1 (1.01%) VB.NET
Qualifications
1 13 (13.13%) Degree
2 1 (1.01%) MBA
Quality Assurance & Compliance
1 2 (2.02%) QA
Vendors
1 99 (100.00%) Google
2 11 (11.11%) Facebook
2 11 (11.11%) Tableau
2 11 (11.11%) Twitter
3 8 (8.08%) Tealium
4 6 (6.06%) Adobe
4 6 (6.06%) Microsoft
5 5 (5.05%) Omniture
6 1 (1.01%) Apple
6 1 (1.01%) Siemens
6 1 (1.01%) Yahoo!
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