The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 8 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
8 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 241 186 229
Rank change year-on-year
-55 +43
Permanent jobs citing Google Analytics 22 59 40
As % of all permanent IT jobs located in the North West 0.35% 0.98% 0.54%
As % of the Cloud Services category 2.82% 12.19% 8.95%
Number of salaries quoted 21 56 26
Median salary £33,000 £31,250 £30,000
Median salary % change year-on-year
+5.60% +4.16%
90% offered a salary of more than £26,500 £22,000 £23,250
10% offered a salary of more than £40,000 £45,000 £41,250
UK excluding London median salary £37,000 £35,000 £31,000
% change year-on-year
+5.71% +12.90%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the North West region.

Cloud Services Category
North West
Permanent IT job ads with a match in the
Cloud Services category
781 484 447
As % of all permanent IT jobs located in the North West 12.47% 8.00% 6.01%
Number of salaries quoted 662 403 365
Median salary £42,500 £42,500 £37,500
Median salary % change year-on-year
- +13.33%
90% offered a salary of more than £25,000 £25,000 £25,000
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 8 December 2016.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 8 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -32 17 £34,000 -9.33% 1
Lancashire -13 3 £20,000 -5.88% 4
Cheshire -4 2 £35,250 +41.00% 2
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 8 December 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Google Analytics.

1 87 (100.00%) Analytics
2 85 (97.70%) Google
3 65 (74.71%) Marketing
4 58 (66.67%) SEO
5 35 (40.23%) HTML
5 35 (40.23%) Digital Marketing
6 34 (39.08%) WordPress
7 32 (36.78%) CSS
7 32 (36.78%) AdWords
8 28 (32.18%) CMS
9 27 (31.03%) E-Commerce
10 25 (28.74%) Web Development
11 24 (27.59%) Social Media
12 19 (21.84%) Analytical Skills
13 17 (19.54%) Blog
14 16 (18.39%) Drupal
14 16 (18.39%) Magento
14 16 (18.39%) Facebook
15 15 (17.24%) Twitter
15 15 (17.24%) OpenCart
15 15 (17.24%) Pay per click
15 15 (17.24%) Degree
15 15 (17.24%) Joomla!
16 12 (13.79%) SQL
17 11 (12.64%) Games
17 11 (12.64%) Content Management
18 10 (11.49%) Web Analytics
18 10 (11.49%) MS Excel
18 10 (11.49%) User Experience
19 8 (9.20%) MS PowerPoint

Google Analytics
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (39.08%) WordPress
2 28 (32.18%) CMS
3 16 (18.39%) Drupal
4 15 (17.24%) Joomla!
5 2 (2.30%) SAS
Applications
1 10 (11.49%) MS Excel
2 8 (9.20%) MS Office
2 8 (9.20%) MS PowerPoint
3 1 (1.15%) Photoshop
3 1 (1.15%) SPSS
Business Applications
1 16 (18.39%) Magento
2 15 (17.24%) OpenCart
3 5 (5.75%) WebTrends
4 1 (1.15%) Payment Gateway
Cloud Services
1 32 (36.78%) AdWords
2 3 (3.45%) Google Tag Manager
3 2 (2.30%) Adobe Analytics
4 1 (1.15%) Adobe Creative Cloud
4 1 (1.15%) MailChimp
4 1 (1.15%) Responsys
Communications & Networking
1 6 (6.90%) Internet
2 2 (2.30%) Skype
3 1 (1.15%) Extranet
3 1 (1.15%) HTTPS
Database & Business Intelligence
1 4 (4.60%) SQL Server
2 3 (3.45%) MySQL
2 3 (3.45%) QlikView
3 2 (2.30%) Couchbase
3 2 (2.30%) Data Warehouse
3 2 (2.30%) MongoDB
3 2 (2.30%) NoSQL
3 2 (2.30%) Power BI
3 2 (2.30%) SQL Server 2008
3 2 (2.30%) SQL Server 2012
3 2 (2.30%) SQL Server 2014
3 2 (2.30%) SQL Server 2016
3 2 (2.30%) SQL Server Analysis Services
3 2 (2.30%) SQL Server Integration Services
3 2 (2.30%) SQL Server Reporting Services
4 1 (1.15%) Data Mining
Development Applications
1 3 (3.45%) Git (software)
2 2 (2.30%) Axure RP
2 2 (2.30%) Subversion
2 2 (2.30%) Team Foundation Server
3 1 (1.15%) Grunt
3 1 (1.15%) Visual Website Optimizer
General
1 65 (74.71%) Marketing
2 11 (12.64%) Games
3 7 (8.05%) Brand Awareness
4 5 (5.75%) Finance
5 3 (3.45%) Automotive
5 3 (3.45%) Retail
6 2 (2.30%) Advertising
7 1 (1.15%) Telecoms
Job Titles
1 16 (18.39%) Analyst
2 15 (17.24%) Developer
3 12 (13.79%) Digital Executive
3 12 (13.79%) SEO Executive
4 10 (11.49%) Web Developer
5 9 (10.34%) Junior
5 9 (10.34%) Junior Developer
5 9 (10.34%) Junior Web Developer
5 9 (10.34%) SEO Developer
5 9 (10.34%) Web Analyst
6 7 (8.05%) PPC Manager
7 6 (6.90%) Marketing Executive
7 6 (6.90%) Senior Data Warehouse Specialist
7 6 (6.90%) Senior SEO Specialist
7 6 (6.90%) SEO Specialist
8 5 (5.75%) Data Analyst
8 5 (5.75%) Designer
8 5 (5.75%) Web Manager
9 4 (4.60%) Digital Marketing Executive
10 3 (3.45%) PPC Executive
Libraries, Frameworks & Software Standards
1 35 (40.23%) HTML
2 32 (36.78%) CSS
3 5 (5.75%) HTML5
4 3 (3.45%) jQuery
5 2 (2.30%) .NET
5 2 (2.30%) Ajax
5 2 (2.30%) ASP.NET
5 2 (2.30%) ASP.NET MVC
5 2 (2.30%) JSON
5 2 (2.30%) MDX
5 2 (2.30%) RESTful
5 2 (2.30%) Web Services
5 2 (2.30%) XML
6 1 (1.15%) AngularJS
6 1 (1.15%) Compass CSS Framework
6 1 (1.15%) D3.js
6 1 (1.15%) LESS
6 1 (1.15%) Node.js
6 1 (1.15%) Sass
6 1 (1.15%) Twitter Bootstrap
Miscellaneous
1 24 (27.59%) Social Media
2 19 (21.84%) Analytical Skills
3 17 (19.54%) Blog
4 10 (11.49%) User Experience
5 8 (9.20%) Digital Media
6 7 (8.05%) Copywriting
7 6 (6.90%) Algorithms
7 6 (6.90%) Social Network
8 3 (3.45%) iPad
8 3 (3.45%) Visualisation
9 1 (1.15%) New Media
9 1 (1.15%) Psychology
9 1 (1.15%) W3C
Operating Systems
1 2 (2.30%) Linux
1 2 (2.30%) Windows
Processes & Methodologies
1 87 (100.00%) Analytics
2 58 (66.67%) SEO
3 35 (40.23%) Digital Marketing
4 27 (31.03%) E-Commerce
5 25 (28.74%) Web Development
6 15 (17.24%) Pay per click
7 11 (12.64%) Content Management
8 10 (11.49%) Web Analytics
9 8 (9.20%) Link Building
10 7 (8.05%) B2B
11 6 (6.90%) Affiliate Marketing
11 6 (6.90%) Agile Software Development
11 6 (6.90%) Campaign Management
11 6 (6.90%) Content Development
11 6 (6.90%) Content Writing
11 6 (6.90%) Direct Marketing
11 6 (6.90%) Infographics
11 6 (6.90%) Strategic Planning
12 5 (5.75%) Web Design
13 4 (4.60%) ETL
Programming Languages
1 12 (13.79%) SQL
2 7 (8.05%) JavaScript
3 3 (3.45%) PL/SQL
4 2 (2.30%) C#
4 2 (2.30%) Data Analysis Expressions (DAX)
4 2 (2.30%) PHP
4 2 (2.30%) T-SQL
5 1 (1.15%) Python
5 1 (1.15%) R
5 1 (1.15%) TypeScript
Qualifications
1 15 (17.24%) Degree
2 1 (1.15%) BC Cleared
2 1 (1.15%) DBS Check
2 1 (1.15%) Security Cleared
Quality Assurance & Compliance
1 1 (1.15%) QA
Vendors
1 85 (97.70%) Google
2 16 (18.39%) Facebook
3 15 (17.24%) Twitter
4 7 (8.05%) Microsoft
5 5 (5.75%) Omniture
6 4 (4.60%) Adobe
7 3 (3.45%) Tableau
8 1 (1.15%) Apple
8 1 (1.15%) Maxymiser
8 1 (1.15%) Monetate
8 1 (1.15%) Optimizely
8 1 (1.15%) Yahoo!
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