The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 158 198 221
Rank change year-on-year
+40 +23
Permanent jobs citing Google Analytics 97 44 27
As % of all permanent IT jobs located in the North West 1.32% 0.61% 0.36%
As % of the Business Applications category 14.14% 5.91% 3.35%
Number of salaries quoted 55 44 21
Average salary £27,500 £31,000 £27,500
Average salary % change year-on-year
-11.29% +12.72%
90% offered a salary of more than £21,000 £21,500 £21,500
10% offered a salary of more than £40,000 £45,000 £37,500
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the North West region.

Business Applications Category
North West
Permanent IT job ads with a match in the
Business Applications category
686 744 805
As % of all permanent IT jobs located in the North West 9.35% 10.40% 10.69%
Number of salaries quoted 520 617 641
Average salary £47,500 £45,000 £45,000
Average salary % change year-on-year
+5.55% -
90% offered a salary of more than £25,000 £31,500 £29,000
10% offered a salary of more than £62,500 £60,000 £59,500
UK excluding London average salary £50,000 £47,500 £48,000
% change year-on-year
+5.26% -1.04%

Google Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the North West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 20 August 2014.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 20 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +41 86 £30,000 -3.22% 10
Cheshire -8 7 £26,750 -2.72% 1
Merseyside +1 2 £21,500 -38.57% 1
Lancashire - 2 £21,000 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 20 August 2014, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 169 (100.00%) Google
1 169 (100.00%) Analytics
2 102 (60.36%) Marketing
3 85 (50.30%) SEO
4 72 (42.60%) E-Commerce
5 71 (42.01%) Pay per click
6 56 (33.14%) Web Analytics
7 49 (28.99%) Digital Marketing
8 36 (21.30%) Social Media
9 33 (19.53%) HTML
10 27 (15.98%) SQL
10 27 (15.98%) MS Excel
11 24 (14.20%) JavaScript
11 24 (14.20%) Advertising
12 23 (13.61%) CSS
13 22 (13.02%) Time Management
14 21 (12.43%) Degree
14 21 (12.43%) CMS
14 21 (12.43%) Online Marketing
15 19 (11.24%) PHP
15 19 (11.24%) MS PowerPoint
16 17 (10.06%) Competitor Analysis
17 16 (9.47%) CRM
17 16 (9.47%) Microsoft
17 16 (9.47%) Data Mining
18 15 (8.88%) Web Design
19 14 (8.28%) Coremetrics
20 13 (7.69%) Retail
20 13 (7.69%) MS Office
21 12 (7.10%) Mathematics

Google Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 20 August 2014, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 21 (12.43%) CMS
2 10 (5.92%) WordPress
3 1 (0.59%) SharePoint
3 1 (0.59%) SAS
Applications
1 27 (15.98%) MS Excel
2 19 (11.24%) MS PowerPoint
3 13 (7.69%) MS Office
4 11 (6.51%) Photoshop
5 9 (5.33%) Spreadsheet
6 4 (2.37%) Adobe Illustrator
7 1 (0.59%) Fireworks
Business Applications
1 8 (4.73%) SiteCatalyst
2 7 (4.14%) WebTrends
2 7 (4.14%) Magento
3 5 (2.96%) Sage 200
4 2 (1.18%) Oracle CRM
5 1 (0.59%) Dynamics CRM
Cloud Services
1 4 (2.37%) MailChimp
1 4 (2.37%) Responsys
Communications & Networking
1 5 (2.96%) Internet
2 1 (0.59%) IP Telephony
2 1 (0.59%) GSM
2 1 (0.59%) FTP
2 1 (0.59%) HTTP
2 1 (0.59%) DNS
Database & Business Intelligence
1 16 (9.47%) Data Mining
2 9 (5.33%) DB2
2 9 (5.33%) Relational Database
3 3 (1.78%) Big Data
4 1 (0.59%) MySQL
Development Applications
1 3 (1.78%) Visual Studio
2 2 (1.18%) RequisitePro
3 1 (0.59%) Dreamweaver
General
1 102 (60.36%) Marketing
2 24 (14.20%) Advertising
3 13 (7.69%) Retail
4 8 (4.73%) Finance
5 6 (3.55%) Automotive
6 2 (1.18%) Telecoms
7 1 (0.59%) Legal
Job Titles
1 53 (31.36%) Analyst
2 40 (23.67%) PPC Specialist
2 40 (23.67%) PPC Manager
2 40 (23.67%) PPC Analyst
2 40 (23.67%) PPC Executive
3 32 (18.93%) Web Analyst
4 17 (10.06%) Developer
5 11 (6.51%) Senior Manager
5 11 (6.51%) Data Analyst
6 10 (5.92%) E-Commerce Manager
7 9 (5.33%) Marketing Analyst
7 9 (5.33%) Web Developer
8 8 (4.73%) Junior
9 7 (4.14%) Senior Analyst
9 7 (4.14%) Junior PHP Developer
9 7 (4.14%) Junior Developer
9 7 (4.14%) PHP Developer
9 7 (4.14%) HTML Developer
9 7 (4.14%) Junior Web Developer
9 7 (4.14%) WordPress Developer
Libraries, Frameworks & Software Standards
1 33 (19.53%) HTML
2 23 (13.61%) CSS
3 9 (5.33%) jQuery
4 6 (3.55%) XHTML
5 5 (2.96%) HTML5
6 4 (2.37%) .NET
7 3 (1.78%) ASP.NET
7 3 (1.78%) Flash
7 3 (1.78%) JSON
8 1 (0.59%) CSS3
8 1 (0.59%) DHTML
8 1 (0.59%) Ajax
8 1 (0.59%) XML
Miscellaneous
1 36 (21.30%) Social Media
2 12 (7.10%) Mathematics
3 10 (5.92%) Economics
3 10 (5.92%) Mobile App
4 7 (4.14%) Digital Media
4 7 (4.14%) FMCG
5 6 (3.55%) Copywriting
6 5 (2.96%) Blog
7 3 (1.78%) iPhone
7 3 (1.78%) iPad
8 1 (0.59%) Tandem
8 1 (0.59%) Visualisation
8 1 (0.59%) Statistics
8 1 (0.59%) Data Protection Act
8 1 (0.59%) Physics
Operating Systems
1 3 (1.78%) Windows
1 3 (1.78%) Windows Mobile
1 3 (1.78%) Android
1 3 (1.78%) Mac OS
2 1 (0.59%) Apple iOS
Processes & Methodologies
1 169 (100.00%) Analytics
2 85 (50.30%) SEO
3 72 (42.60%) E-Commerce
4 71 (42.01%) Pay per click
5 56 (33.14%) Web Analytics
6 49 (28.99%) Digital Marketing
7 22 (13.02%) Time Management
8 21 (12.43%) Online Marketing
9 17 (10.06%) Competitor Analysis
10 16 (9.47%) CRM
11 15 (8.88%) Web Design
12 11 (6.51%) Email Marketing
12 11 (6.51%) Web Marketing
13 10 (5.92%) Web Development
14 9 (5.33%) Direct Marketing
14 9 (5.33%) Performance Management
14 9 (5.33%) Service Delivery
14 9 (5.33%) Test Strategy
14 9 (5.33%) Data-Driven Marketing
15 8 (4.73%) Link Building
Programming Languages
1 27 (15.98%) SQL
2 24 (14.20%) JavaScript
3 19 (11.24%) PHP
4 5 (2.96%) PHP5
4 5 (2.96%) PHP4
5 1 (0.59%) Java
Qualifications
1 21 (12.43%) Degree
Quality Assurance & Compliance
1 1 (0.59%) Data Quality
Vendors
1 169 (100.00%) Google
2 16 (9.47%) Microsoft
3 14 (8.28%) Coremetrics
4 12 (7.10%) Tealeaf
5 10 (5.92%) ClickTale
6 9 (5.33%) Omniture
7 5 (2.96%) Sage
7 5 (2.96%) Adobe
7 5 (2.96%) Facebook
8 2 (1.18%) comScore
8 2 (1.18%) Oracle
8 2 (1.18%) Salesforce.com
9 1 (0.59%) DoubleClick
9 1 (0.59%) SAP
9 1 (0.59%) JD Edwards
9 1 (0.59%) Twitter
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