The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the North West region.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Google Analytics
Rank 196 231 200
Rank change year-on-year
+35 -31
Permanent jobs citing Google Analytics 58 14 32
As % of all permanent IT jobs located in the North West 0.804% 0.198% 0.473%
As % of the Business Applications category 8.135% 2.672% 3.917%
Number of salaries quoted 50 14 30
Average salary £25,000 £27,500 £27,000
Average salary % change year-on-year
-9.09% +1.85%
90% offered a salary of more than £22,000 £20,450 £17,500
10% offered a salary of more than £45,000 £37,750 £32,750
UK excluding London average salary £30,000 £30,000 £30,000
All Business Applications
North West
Permanent IT job ads with a match in the
Business Applications category
713 524 817
As % of all permanent IT jobs located in the North West 9.885% 7.395% 12.07%
Number of salaries quoted 557 464 704
Average salary £45,000 £45,000 £50,000
Average salary % change year-on-year
- -10.00%
90% offered a salary of more than £27,500 £27,500 £30,000
10% offered a salary of more than £65,000 £65,000 £62,500
UK excluding London average salary £47,500 £50,000 £50,000
% change year-on-year
-5.00% -
Google Analytics
England

Google Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the North West region as a proportion of the total demand within the Business Applications category.

North West Google Analytics Jobs Demand Trend

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

North West Google Analytics Salary Trend

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 21 May 2013.

North West Google Analytics Salary Histogram

Google Analytics
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 21 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Manchester +26 43 £27,500 +6.79%
Cheshire +9 9 £24,500 -10.90%
Lancashire - 4 £25,000 -
Merseyside - 2 - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills

For the 6 months to 21 May 2013, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 96 (100.00%) Google
1 96 (100.00%) Analytics
2 71 (73.96%) SEO
3 59 (61.46%) Marketing
4 51 (53.13%) CSS
5 39 (40.63%) HTML
6 37 (38.54%) jQuery
7 36 (37.50%) Pay per click
7 36 (37.50%) JavaScript
8 32 (33.33%) PHP
9 30 (31.25%) Social Media
10 29 (30.21%) MySQL
11 28 (29.17%) CMS
12 21 (21.88%) Email Marketing
13 19 (19.79%) Microsoft
14 16 (16.67%) Web Design
14 16 (16.67%) Photoshop
14 16 (16.67%) MooTools
14 16 (16.67%) Mobile App
15 15 (15.63%) Competitor Analysis
15 15 (15.63%) Copywriting
15 15 (15.63%) Dreamweaver
15 15 (15.63%) Finance
16 14 (14.58%) XHTML
16 14 (14.58%) Web Analytics
17 13 (13.54%) Online Marketing
18 12 (12.50%) Drupal
18 12 (12.50%) .NET
18 12 (12.50%) Visual Studio
18 12 (12.50%) ASP.NET

Google Analytics
Top Related IT Skills by Category

For the 6 months to 21 May 2013, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Development
1 51 (53.13%) CSS
2 39 (40.63%) HTML
3 37 (38.54%) jQuery
4 16 (16.67%) MooTools
5 14 (14.58%) XHTML
6 12 (12.50%) .NET
6 12 (12.50%) ASP.NET
7 4 (4.167%) HTML5
8 3 (3.125%) CodeIgniter
9 2 (2.083%) Web Services
9 2 (2.083%) CSS3
9 2 (2.083%) WebCenter
10 1 (1.042%) ASP.NET MVC
10 1 (1.042%) ASP.NET MVC 3
10 1 (1.042%) Ajax
10 1 (1.042%) XML
10 1 (1.042%) Flash
Application Platforms
1 28 (29.17%) CMS
2 12 (12.50%) Drupal
3 11 (11.46%) WordPress
4 10 (10.42%) Magento
5 6 (6.250%) SharePoint
6 1 (1.042%) IIS
Applications
1 16 (16.67%) Photoshop
2 7 (7.292%) MS Excel
3 6 (6.250%) MS Office
3 6 (6.250%) MS PowerPoint
4 5 (5.208%) Adobe Illustrator
5 2 (2.083%) MS Project
5 2 (2.083%) Mingle
Business Applications
1 9 (9.375%) WebTrends
Communications & Networking
1 1 (1.042%) DNS
1 1 (1.042%) Intranet
Database & Business Intelligence
1 29 (30.21%) MySQL
2 2 (2.083%) SQL Server
3 1 (1.042%) SQL Server 2008
3 1 (1.042%) SQL Server Analysis Services
3 1 (1.042%) SQL Server Reporting Services
3 1 (1.042%) SQL Server Integration Services
3 1 (1.042%) SQL Server 2005
Development Applications
1 15 (15.63%) Dreamweaver
2 12 (12.50%) Visual Studio
General
1 59 (61.46%) Marketing
2 15 (15.63%) Finance
3 8 (8.333%) Retail
4 4 (4.167%) Automotive
5 3 (3.125%) Advertising
6 1 (1.042%) Games
6 1 (1.042%) Legal
Job Titles
1 25 (26.04%) Developer
2 21 (21.88%) PPC Specialist
2 21 (21.88%) PPC Manager
2 21 (21.88%) PPC Analyst
2 21 (21.88%) PPC Executive
3 17 (17.71%) Web Developer
4 16 (16.67%) PHP Web Developer
4 16 (16.67%) PHP Developer
5 15 (15.63%) PHP MySQL Developer
5 15 (15.63%) Software Developer
6 12 (12.50%) Analyst
7 11 (11.46%) SEO Specialist
8 10 (10.42%) SEO Executive
9 5 (5.208%) Web Analyst
10 4 (4.167%) Business Analyst
10 4 (4.167%) Senior Business Analyst
10 4 (4.167%) Senior Analyst
10 4 (4.167%) E-Commerce Manager
10 4 (4.167%) Web Manager
10 4 (4.167%) Agile Business Analyst
Miscellaneous
1 30 (31.25%) Social Media
2 16 (16.67%) Mobile App
3 15 (15.63%) Copywriting
4 11 (11.46%) Blog
5 7 (7.292%) iPhone
5 7 (7.292%) iPad
6 4 (4.167%) Psychology
6 4 (4.167%) FMCG
6 4 (4.167%) Digital Media
7 2 (2.083%) NHS
7 2 (2.083%) Computer Science
8 1 (1.042%) Data Protection Act
8 1 (1.042%) Blackberry
8 1 (1.042%) W3C
8 1 (1.042%) Management Information System
Operating Systems
1 8 (8.333%) Android
2 7 (7.292%) Windows Mobile
2 7 (7.292%) Windows
3 1 (1.042%) Apple iOS
3 1 (1.042%) Mac OS
Processes & Methodologies
1 96 (100.00%) Analytics
2 71 (73.96%) SEO
3 36 (37.50%) Pay per click
4 21 (21.88%) Email Marketing
5 16 (16.67%) Web Design
6 15 (15.63%) Competitor Analysis
7 14 (14.58%) Web Analytics
8 13 (13.54%) Online Marketing
9 11 (11.46%) E-Commerce
9 11 (11.46%) Digital Marketing
9 11 (11.46%) Mobile Application Development
10 9 (9.375%) Technical Architecture
11 8 (8.333%) Project Management
12 6 (6.250%) B2B
12 6 (6.250%) Content Management
12 6 (6.250%) Search Engine Marketing
13 5 (5.208%) TDD
14 4 (4.167%) MVC
14 4 (4.167%) B2C
14 4 (4.167%) Agile Software Development
Programming Languages
1 36 (37.50%) JavaScript
2 32 (33.33%) PHP
3 5 (5.208%) SQL
3 5 (5.208%) C
4 2 (2.083%) C#
4 2 (2.083%) T-SQL
5 1 (1.042%) Java
Qualifications
1 1 (1.042%) Degree
Vendors
1 96 (100.00%) Google
2 19 (19.79%) Microsoft
3 10 (10.42%) ClickTale
3 10 (10.42%) Omniture
4 6 (6.250%) Yahoo!
5 5 (5.208%) Adobe
6 2 (2.083%) Oracle
6 2 (2.083%) Facebook
7 1 (1.042%) DoubleClick
Manchester, North West
We are seeking to recruit a talented PR and Social Media Manager who wants to be part of something special... To optimise brand within all entities of Social...
Jagger Talent Commercial Recruiters
Salary: £30,000 - £40,000 per year
Posted: 21 May 2013
Manchester, North West
Our client is seeking a SEO Analyst / Copywriter to Maintain and develop client SEO campaigns. You will provide regular site structure reports with strategic insights and recommendations.
Hudson
Posted: 1 May 2013
Manchester, North West
B2B Marketing Communications Manager, SEO, Google analyticsIf you want to move into a role with an award winning multi-national corporation with sites in over 10 different countries...
360 Resourcing Solutions
Salary: £30k - 40k per year + Bens
Posted: 3 May 2013
Manchester, Lancashire
Web-services & data will be analysed using Google Analytics, with the successful candidate having experience of interoperating data and presenting this to the business and senior stakeholders... Google...
Harvey Nash plc
Salary: £34000 per annum
Posted: 17 May 2013
Altrincham, Cheshire
Good understanding of CMS platforms and email marketing. Solid knowledge of SEO and PPC. Working knowledge of Microsoft Office and Powerpoint. Working knowledge of social media and Google...
Harvey Nash plc
Salary: £20000 - £23000 per annum
Posted: 17 May 2013
Altrincham, North West
You will be required to write, copy, edit and proof read all web content to ensure quality and work with my client's incumbent SEO company to ensure...
Harvey Nash plc
Salary: £20000 - £23000 per annum
Posted: 18 May 2013
Manchester, North West
A portfolio of at least one demonstrable, working mobile app *App Store submission process.*Understanding of OOP concepts.*Source Control*Agile/Scrum Desirable skills include *Blackberry/iOS Development *...
IT Ventures Ltd
Salary: £45000 - £50000 per annum + Pension, Bonus, Attendance Bonus
Posted: 13 May 2013
Manchester, Lancashire
Android Developer/ Mobile - Java, C++, C#, Android, OOP, Agile, Android... Technical skills and Experience: *Java/C/C# - a minimum of five years commercial experience... *Understanding of OOP concepts. *...
IT Ventures
Salary: £45000 - £50000 per annum + Pension, Bonus, Attendance Bonus
Posted: 19 May 2013
North West
Java/C/C# - a minimum of five years commercial experience... - Understanding of OOP concepts. - Source Control - Agile/Scrum Advantageous : - Blackberry/iOS Development - Push Notifications, Google Analytics, Flurry, Facebook...
Pentasia Ltd
Salary: From £40,000 to £50,000 per annum + Pension, Bonus, Attend Bon, Annual
Posted: 16 May 2013