The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 27 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Jan 2015
Same period 2014 Same period 2013
Google Analytics
Rank 214 208 223
Rank change year-on-year
-6 +15
Permanent jobs citing Google Analytics 33 28 46
As % of all permanent IT jobs located in the North West 0.48% 0.42% 0.58%
As % of the Business Applications category 5.62% 4.20% 4.82%
Number of salaries quoted 24 23 44
Average salary £30,000 £27,500 £39,000
Average salary % change year-on-year
+9.09% -29.48%
90% offered a salary of more than £22,950 £22,500 £19,600
10% offered a salary of more than £39,550 £40,000 £60,000
UK excluding London average salary £32,125 £32,500 £33,500
% change year-on-year
-1.15% -2.98%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the North West region.

Business Applications Category
North West
Permanent IT job ads with a match in the
Business Applications category
587 667 955
As % of all permanent IT jobs located in the North West 8.54% 10.10% 12.08%
Number of salaries quoted 486 512 763
Average salary £45,000 £50,000 £45,000
Average salary % change year-on-year
-10.00% +11.11%
90% offered a salary of more than £27,500 £27,500 £29,000
10% offered a salary of more than £64,500 £60,000 £67,500
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the North West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 27 January 2015.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 27 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -9 23 £30,000 +9.09% 5
Cheshire - 8 £35,000 - 3
Merseyside +14 2 £19,000 -19.14% 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 27 January 2015, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 114 (100.00%) Google
1 114 (100.00%) Analytics
2 69 (60.53%) Marketing
3 55 (48.25%) Web Analytics
4 53 (46.49%) SEO
5 52 (45.61%) Pay per click
6 47 (41.23%) E-Commerce
7 36 (31.58%) Digital Marketing
8 31 (27.19%) Analytical Skills
9 30 (26.32%) SQL
10 29 (25.44%) MS Excel
11 28 (24.56%) Degree
12 24 (21.05%) User Experience
13 17 (14.91%) HTML
13 17 (14.91%) Microsoft
14 15 (13.16%) Finance
14 15 (13.16%) MS Office
15 13 (11.40%) CSS
15 13 (11.40%) Mathematics
15 13 (11.40%) ClickTale
15 13 (11.40%) Social Media
16 12 (10.53%) Online Marketing
16 12 (10.53%) Competitor Analysis
16 12 (10.53%) Economics
16 12 (10.53%) Retail
16 12 (10.53%) Data Mining
17 11 (9.65%) DB2
17 11 (9.65%) Direct Marketing
17 11 (9.65%) Coremetrics
17 11 (9.65%) Spreadsheet

Google Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 27 January 2015, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (2.63%) SAS
2 2 (1.75%) CMS
3 1 (0.88%) WordPress
3 1 (0.88%) Sitecore CMS
3 1 (0.88%) SharePoint
Applications
1 29 (25.44%) MS Excel
2 15 (13.16%) MS Office
3 11 (9.65%) Spreadsheet
4 5 (4.39%) MS PowerPoint
5 3 (2.63%) Photoshop
6 2 (1.75%) Adobe Illustrator
7 1 (0.88%) Adobe Creative Suite
7 1 (0.88%) SPSS
7 1 (0.88%) Fireworks
Business Applications
1 6 (5.26%) WebTrends
2 2 (1.75%) SiteCatalyst
3 1 (0.88%) Magento
3 1 (0.88%) Sage 200
Communications & Networking
1 5 (4.39%) Internet
2 3 (2.63%) GSM
3 1 (0.88%) FTP
3 1 (0.88%) DNS
3 1 (0.88%) Intranet
Database & Business Intelligence
1 12 (10.53%) Data Mining
2 11 (9.65%) DB2
2 11 (9.65%) Relational Database
3 5 (4.39%) Oracle BI Publisher
4 2 (1.75%) SQL Server
4 2 (1.75%) Data Warehouse
4 2 (1.75%) SQL Server Reporting Services
Development Applications
1 2 (1.75%) RequisitePro
2 1 (0.88%) Subversion
2 1 (0.88%) Visual Studio
2 1 (0.88%) Eclipse
2 1 (0.88%) Dreamweaver
General
1 69 (60.53%) Marketing
2 15 (13.16%) Finance
3 12 (10.53%) Retail
4 8 (7.02%) German Language
5 7 (6.14%) Advertising
6 6 (5.26%) Italian Language
7 2 (1.75%) French Language
8 1 (0.88%) Dutch Language
8 1 (0.88%) Multimedia
8 1 (0.88%) Automotive
8 1 (0.88%) Law
Job Titles
1 40 (35.09%) Analyst
2 26 (22.81%) PPC Specialist
2 26 (22.81%) PPC Manager
2 26 (22.81%) PPC Analyst
2 26 (22.81%) PPC Executive
3 23 (20.18%) Web Analyst
4 12 (10.53%) Marketing Analyst
4 12 (10.53%) Data Analyst
5 9 (7.89%) Senior Manager
5 9 (7.89%) E-Commerce Manager
6 7 (6.14%) Developer
6 7 (6.14%) SEO Executive
7 4 (3.51%) Web Manager
7 4 (3.51%) Web Analytics Manager
8 3 (2.63%) Designer
8 3 (2.63%) Marketing Executive
8 3 (2.63%) MI Analyst
8 3 (2.63%) Team Leader
9 2 (1.75%) Marketing Manager
9 2 (1.75%) Data Manager
Libraries, Frameworks & Software Standards
1 17 (14.91%) HTML
2 13 (11.40%) CSS
3 6 (5.26%) jQuery
4 4 (3.51%) HTML5
5 3 (2.63%) .NET
5 3 (2.63%) ASP.NET
6 2 (1.75%) XML
6 2 (1.75%) XHTML
6 2 (1.75%) .NET Framework
6 2 (1.75%) ADO.NET Entity Framework
6 2 (1.75%) CSS3
6 2 (1.75%) ASP.NET MVC 3
6 2 (1.75%) ASP.NET MVC
6 2 (1.75%) LINQ
7 1 (0.88%) DHTML
7 1 (0.88%) JSON
7 1 (0.88%) Spring
7 1 (0.88%) Ajax
7 1 (0.88%) Flash
Miscellaneous
1 31 (27.19%) Analytical Skills
2 24 (21.05%) User Experience
3 13 (11.40%) Mathematics
3 13 (11.40%) Social Media
4 12 (10.53%) Economics
5 6 (5.26%) Copywriting
6 4 (3.51%) Statistics
6 4 (3.51%) Mobile App
7 3 (2.63%) Visualisation
7 3 (2.63%) Physics
8 2 (1.75%) Blog
9 1 (0.88%) iPhone
9 1 (0.88%) iPad
9 1 (0.88%) Computer Science
Operating Systems
1 3 (2.63%) Android
2 2 (1.75%) Apple iOS
3 1 (0.88%) Mac OS
3 1 (0.88%) Windows
3 1 (0.88%) Windows Mobile
Processes & Methodologies
1 114 (100.00%) Analytics
2 55 (48.25%) Web Analytics
3 53 (46.49%) SEO
4 52 (45.61%) Pay per click
5 47 (41.23%) E-Commerce
6 36 (31.58%) Digital Marketing
7 12 (10.53%) Competitor Analysis
7 12 (10.53%) Online Marketing
8 11 (9.65%) Data-Driven Marketing
8 11 (9.65%) Direct Marketing
9 10 (8.77%) Search Engine Marketing
10 9 (7.89%) B2C
10 9 (7.89%) Service Delivery
10 9 (7.89%) Coaching
10 9 (7.89%) Performance Management
10 9 (7.89%) Test Strategy
11 7 (6.14%) Business Intelligence
11 7 (6.14%) Agile Software Development
12 6 (5.26%) B2B
12 6 (5.26%) Time Management
Programming Languages
1 30 (26.32%) SQL
2 10 (8.77%) JavaScript
3 7 (6.14%) VBA
4 5 (4.39%) PL/SQL
5 4 (3.51%) PHP
6 2 (1.75%) C#
6 2 (1.75%) Java
7 1 (0.88%) Objective-C
7 1 (0.88%) PHP5
7 1 (0.88%) PHP4
Qualifications
1 28 (24.56%) Degree
2 1 (0.88%) Microsoft Certification
Quality Assurance & Compliance
1 2 (1.75%) Data Quality
Vendors
1 114 (100.00%) Google
2 17 (14.91%) Microsoft
3 13 (11.40%) ClickTale
4 11 (9.65%) Coremetrics
5 5 (4.39%) Tealeaf
5 5 (4.39%) Oracle
6 4 (3.51%) Omniture
6 4 (3.51%) DoubleClick
7 3 (2.63%) Yahoo!
7 3 (2.63%) Adobe
8 2 (1.75%) Salesforce.com
8 2 (1.75%) Maxymiser
9 1 (0.88%) Sage
9 1 (0.88%) Endeca
9 1 (0.88%) Eloqua
9 1 (0.88%) Facebook
9 1 (0.88%) Twitter
9 1 (0.88%) EPiServer
9 1 (0.88%) Sitecore
9 1 (0.88%) hybris
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