The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank 184 201 218
Rank change year-on-year
+17 +17
Permanent jobs citing Google Analytics 79 41 34
As % of all permanent IT jobs located in the North West 1.05% 0.60% 0.48%
As % of the Business Applications category 11.02% 5.44% 4.64%
Number of salaries quoted 35 32 20
Average salary £30,000 £32,500 £30,000
Average salary % change year-on-year
-7.69% +8.33%
90% offered a salary of more than £21,500 £22,500 £22,950
10% offered a salary of more than £48,000 £49,000 £41,600
UK excluding London average salary £31,500 £30,000 £32,500
% change year-on-year
+5.00% -7.69%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the North West region.

Business Applications Category
North West
Permanent IT job ads with a match in the
Business Applications category
717 754 733
As % of all permanent IT jobs located in the North West 9.53% 11.11% 10.31%
Number of salaries quoted 549 621 600
Average salary £47,500 £46,000 £45,000
Average salary % change year-on-year
+3.26% +2.22%
90% offered a salary of more than £29,000 £30,000 £30,000
10% offered a salary of more than £62,500 £65,000 £65,000
UK excluding London average salary £50,000 £50,000 £49,000
% change year-on-year
- +2.04%

Google Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the North West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 24 October 2014.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +26 65 £31,500 -3.07% 12
Cheshire -11 9 £26,000 +15.55% 2
Merseyside - 3 £28,500 - 1
Lancashire - 1 £21,000 - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 24 October 2014, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 160 (100.00%) Google
1 160 (100.00%) Analytics
2 89 (55.63%) Marketing
3 81 (50.63%) SEO
4 71 (44.38%) E-Commerce
5 67 (41.88%) Web Analytics
6 66 (41.25%) Pay per click
7 45 (28.13%) Digital Marketing
8 35 (21.88%) SQL
9 34 (21.25%) MS Excel
9 34 (21.25%) Analytical Skills
10 27 (16.88%) Degree
10 27 (16.88%) HTML
10 27 (16.88%) User Experience
11 23 (14.38%) Social Media
12 21 (13.13%) Advertising
13 20 (12.50%) Microsoft
13 20 (12.50%) Online Marketing
14 18 (11.25%) CSS
14 18 (11.25%) Data Mining
15 17 (10.63%) JavaScript
16 16 (10.00%) Mathematics
16 16 (10.00%) ClickTale
17 14 (8.75%) CMS
18 13 (8.13%) MS Office
18 13 (8.13%) Economics
18 13 (8.13%) Tealeaf
19 12 (7.50%) Web Design
19 12 (7.50%) Retail
19 12 (7.50%) Coremetrics

Google Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 24 October 2014, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 14 (8.75%) CMS
2 5 (3.13%) WordPress
3 2 (1.25%) SAS
4 1 (0.63%) SharePoint
4 1 (0.63%) Sitecore CMS
Applications
1 34 (21.25%) MS Excel
2 13 (8.13%) MS Office
3 11 (6.88%) Spreadsheet
4 10 (6.25%) Photoshop
5 7 (4.38%) MS PowerPoint
6 3 (1.88%) Adobe Illustrator
7 1 (0.63%) Adobe Creative Suite
7 1 (0.63%) Fireworks
Business Applications
1 7 (4.38%) WebTrends
2 6 (3.75%) Magento
3 5 (3.13%) Sage 200
3 5 (3.13%) SiteCatalyst
4 1 (0.63%) Oracle CRM
Cloud Services
1 3 (1.88%) MailChimp
Communications & Networking
1 6 (3.75%) Internet
2 3 (1.88%) GSM
3 1 (0.63%) FTP
3 1 (0.63%) HTTP
3 1 (0.63%) DNS
3 1 (0.63%) IP Telephony
Database & Business Intelligence
1 18 (11.25%) Data Mining
2 11 (6.88%) DB2
2 11 (6.88%) Relational Database
3 1 (0.63%) MySQL
3 1 (0.63%) Oracle BI Publisher
Development Applications
1 4 (2.50%) RequisitePro
2 2 (1.25%) Visual Studio
3 1 (0.63%) Eclipse
3 1 (0.63%) Dreamweaver
3 1 (0.63%) Subversion
General
1 89 (55.63%) Marketing
2 21 (13.13%) Advertising
3 12 (7.50%) Retail
3 12 (7.50%) Finance
4 5 (3.13%) Automotive
4 5 (3.13%) German Language
5 4 (2.50%) Italian Language
6 1 (0.63%) French Language
6 1 (0.63%) Law
6 1 (0.63%) Multimedia
6 1 (0.63%) Telecoms
Job Titles
1 58 (36.25%) Analyst
2 35 (21.88%) Web Analyst
3 32 (20.00%) PPC Specialist
3 32 (20.00%) PPC Manager
3 32 (20.00%) PPC Analyst
3 32 (20.00%) PPC Executive
4 13 (8.13%) Data Analyst
5 11 (6.88%) Developer
5 11 (6.88%) Senior Manager
5 11 (6.88%) E-Commerce Manager
5 11 (6.88%) Marketing Analyst
6 8 (5.00%) SEO Executive
7 6 (3.75%) Web Manager
7 6 (3.75%) Consultant
8 5 (3.13%) Junior
8 5 (3.13%) Web Developer
8 5 (3.13%) Senior Analyst
8 5 (3.13%) Online Marketing Consultant
8 5 (3.13%) UI Programmer
8 5 (3.13%) Marketing Consultant
Libraries, Frameworks & Software Standards
1 27 (16.88%) HTML
2 18 (11.25%) CSS
3 9 (5.63%) jQuery
4 6 (3.75%) XHTML
5 4 (2.50%) HTML5
6 3 (1.88%) .NET
7 2 (1.25%) ASP.NET
7 2 (1.25%) Flash
8 1 (0.63%) DHTML
8 1 (0.63%) CSS3
8 1 (0.63%) XML
8 1 (0.63%) Spring
8 1 (0.63%) Ajax
8 1 (0.63%) JSON
Miscellaneous
1 34 (21.25%) Analytical Skills
2 27 (16.88%) User Experience
3 23 (14.38%) Social Media
4 16 (10.00%) Mathematics
5 13 (8.13%) Economics
6 11 (6.88%) Mobile App
7 7 (4.38%) Digital Media
7 7 (4.38%) Copywriting
8 6 (3.75%) Blog
9 4 (2.50%) FMCG
10 3 (1.88%) Statistics
10 3 (1.88%) Physics
10 3 (1.88%) Visualisation
11 2 (1.25%) iPad
11 2 (1.25%) iPhone
12 1 (0.63%) Performance Metrics
Operating Systems
1 3 (1.88%) Android
2 2 (1.25%) Mac OS
2 2 (1.25%) Apple iOS
2 2 (1.25%) Windows
2 2 (1.25%) Windows Mobile
Processes & Methodologies
1 160 (100.00%) Analytics
2 81 (50.63%) SEO
3 71 (44.38%) E-Commerce
4 67 (41.88%) Web Analytics
5 66 (41.25%) Pay per click
6 45 (28.13%) Digital Marketing
7 20 (12.50%) Online Marketing
8 12 (7.50%) Web Design
9 11 (6.88%) Competitor Analysis
9 11 (6.88%) Direct Marketing
9 11 (6.88%) Data-Driven Marketing
10 10 (6.25%) Test Strategy
10 10 (6.25%) Coaching
10 10 (6.25%) Web Development
10 10 (6.25%) Performance Management
10 10 (6.25%) Service Delivery
10 10 (6.25%) CRM
11 9 (5.63%) Benchmarking
11 9 (5.63%) Agile Software Development
12 8 (5.00%) Link Building
Programming Languages
1 35 (21.88%) SQL
2 17 (10.63%) JavaScript
3 12 (7.50%) PHP
4 5 (3.13%) PHP5
4 5 (3.13%) PHP4
5 2 (1.25%) Java
5 2 (1.25%) VBA
6 1 (0.63%) Objective-C
6 1 (0.63%) PL/SQL
Qualifications
1 27 (16.88%) Degree
Quality Assurance & Compliance
1 2 (1.25%) Data Quality
Vendors
1 160 (100.00%) Google
2 20 (12.50%) Microsoft
3 16 (10.00%) ClickTale
4 13 (8.13%) Tealeaf
5 12 (7.50%) Coremetrics
6 9 (5.63%) Omniture
7 5 (3.13%) Sage
8 4 (2.50%) Adobe
8 4 (2.50%) DoubleClick
8 4 (2.50%) Facebook
9 2 (1.25%) Twitter
9 2 (1.25%) Maxymiser
9 2 (1.25%) Oracle
9 2 (1.25%) Salesforce.com
9 2 (1.25%) comScore
10 1 (0.63%) Eloqua
10 1 (0.63%) EPiServer
10 1 (0.63%) Sitecore
10 1 (0.63%) hybris
10 1 (0.63%) Endeca
Runcorn, Cheshire
Oscar Associates (UK) Ltd
Salary: £35000 - £55000 per annum + flexible working
Posted: 10 hours ago
Bury, Lancashire
Applause IT Innovation
Salary: £25000 - £30000 per annum + bens
Posted: Yesterday
Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum + Free Parking and Health Care
Posted: Yesterday
Bolton, Lancashire
Foresight Recruitment Solutions Ltd
Salary: From £20,000 to £30,000 per annum
Posted: 2 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £35000 per annum + Benefits
Posted: 2 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £45000 per annum + Benefits
Posted: 2 days ago
Bolton, Lancashire
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum
Posted: 2 days ago
Oldham, Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £30000 per annum
Posted: 3 days ago
Manchester, Lancashire
Harvey Nash plc
Salary: £35000 - £37000 per annum
Posted: 4 days ago
Merseyside
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum
Posted: 4 days ago
Altrincham, Cheshire
Oscar Associates (UK) Ltd
Salary: £20000 - £28000 per annum
Posted: 4 days ago
Stockport, Cheshire
Oscar Associates (UK) Ltd
Salary: £20000 - £30000 per annum
Posted: 4 days ago
Bury, Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum
Posted: 4 days ago
Manchester, Lancashire
The Little Black Book Agency
Posted: 9 days ago
Manchester
Mint Recruitment Solutions
Salary: £22000 - £26000 per annum + excellent benefits
Posted: 16 days ago
Cheshire
Randstad Digital
Posted: 17 days ago