The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 28 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Jun 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 182 200 183
Rank change year-on-year
+18 -17
Permanent jobs citing Google Analytics 53 54 73
As % of all permanent IT jobs located in the North West 0.95% 0.85% 1.05%
As % of the Cloud Services category 9.45% 11.82% 19.47%
Number of salaries quoted 47 30 52
Median salary £32,500 £29,500 £25,000
Median salary % change year-on-year
+10.16% +18.00%
90% offered a salary of more than £24,000 £22,450 £17,500
10% offered a salary of more than £44,000 £35,000 £37,500
UK excluding London median salary £32,500 £33,000 £30,000
% change year-on-year
-1.51% +10.00%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the North West region.

Cloud Services Category
North West
Permanent IT job ads with a match in the
Cloud Services category
561 457 375
As % of all permanent IT jobs located in the North West 10.01% 7.23% 5.39%
Number of salaries quoted 466 377 285
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year
- +6.25%
90% offered a salary of more than £25,000 £28,450 £22,500
10% offered a salary of more than £62,500 £60,000 £58,200
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 28 June 2016.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 28 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +3 38 £32,500 +12.06% 9
Cheshire +38 11 £35,000 +7.69% 2
Lancashire +9 3 £31,250 +38.88% 1
Merseyside - 2 £22,250 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 28 June 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Google Analytics.

1 81 (100.00%) Google
1 81 (100.00%) Analytics
2 48 (59.26%) Marketing
3 37 (45.68%) SEO
4 35 (43.21%) HTML
5 30 (37.04%) CSS
6 25 (30.86%) JavaScript
7 24 (29.63%) Digital Marketing
8 23 (28.40%) Analytical Skills
9 21 (25.93%) Pay per click
9 21 (25.93%) E-Commerce
10 20 (24.69%) AdWords
11 18 (22.22%) Social Media
12 16 (19.75%) SQL
12 16 (19.75%) WordPress
13 14 (17.28%) WebTrends
14 12 (14.81%) Agile Software Development
15 11 (13.58%) Retail
15 11 (13.58%) Tableau
16 10 (12.35%) User Experience
16 10 (12.35%) Information Architecture
16 10 (12.35%) HTML5
16 10 (12.35%) Web Analytics
16 10 (12.35%) Web Development
16 10 (12.35%) Scrum
17 9 (11.11%) Tag Management
18 8 (9.88%) Google Tag Manager
18 8 (9.88%) Tealium
18 8 (9.88%) Kanban
18 8 (9.88%) SQL Server

Google Analytics
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (19.75%) WordPress
2 6 (7.41%) CMS
3 5 (6.17%) SAS
4 1 (1.23%) Drupal
Applications
1 7 (8.64%) MS Excel
2 3 (3.70%) MS PowerPoint
3 2 (2.47%) MS Office
3 2 (2.47%) Photoshop
4 1 (1.23%) Spreadsheet
Business Applications
1 14 (17.28%) WebTrends
2 3 (3.70%) Magento
3 1 (1.23%) Payment Gateway
Cloud Services
1 20 (24.69%) AdWords
2 8 (9.88%) Google Tag Manager
3 3 (3.70%) Adobe Analytics
4 1 (1.23%) MailChimp
Communications & Networking
1 1 (1.23%) Extranet
1 1 (1.23%) FTP
1 1 (1.23%) HTTPS
Database & Business Intelligence
1 8 (9.88%) SQL Server
2 6 (7.41%) SQL Server Reporting Services
3 3 (3.70%) Couchbase
3 3 (3.70%) MongoDB
3 3 (3.70%) NoSQL
3 3 (3.70%) Power BI
3 3 (3.70%) QlikView
3 3 (3.70%) SQL Server 2008
3 3 (3.70%) SQL Server 2012
3 3 (3.70%) SQL Server 2014
3 3 (3.70%) SQL Server 2016
3 3 (3.70%) SQL Server Analysis Services
3 3 (3.70%) SQL Server Integration Services
4 1 (1.23%) Data Warehouse
4 1 (1.23%) Relational Database
Development Applications
1 6 (7.41%) Axure RP
2 4 (4.94%) Subversion
3 3 (3.70%) Git (software)
3 3 (3.70%) Team Foundation Server
4 1 (1.23%) Visual Website Optimizer
4 1 (1.23%) VSS/SourceSafe
General
1 48 (59.26%) Marketing
2 11 (13.58%) Retail
3 5 (6.17%) Banking
3 5 (6.17%) Finance
4 3 (3.70%) Brand Awareness
5 2 (2.47%) Advertising
5 2 (2.47%) Games
6 1 (1.23%) Automotive
6 1 (1.23%) Multimedia
6 1 (1.23%) Publishing
6 1 (1.23%) Retail Banking
6 1 (1.23%) Telecoms
Job Titles
1 12 (14.81%) Analyst
2 11 (13.58%) Designer
3 10 (12.35%) Developer
4 9 (11.11%) Consultant
4 9 (11.11%) SEO Executive
5 8 (9.88%) Analytics Consultant
6 7 (8.64%) UX Designer
7 6 (7.41%) Marketing Manager
7 6 (7.41%) Web Analyst
8 4 (4.94%) C# Developer
8 4 (4.94%) C# Web Developer
8 4 (4.94%) Content Designer
8 4 (4.94%) Digital Marketing Manager
8 4 (4.94%) Google Analytics Analyst
8 4 (4.94%) Google Analytics Web Analyst
8 4 (4.94%) PPC Manager
8 4 (4.94%) SAS Analyst
8 4 (4.94%) Senior Designer
8 4 (4.94%) Web Analytics Analyst
8 4 (4.94%) Web Developer
Libraries, Frameworks & Software Standards
1 35 (43.21%) HTML
2 30 (37.04%) CSS
3 10 (12.35%) HTML5
4 6 (7.41%) XML
5 5 (6.17%) jQuery
6 4 (4.94%) .NET
6 4 (4.94%) .NET Framework
7 3 (3.70%) ASP.NET
7 3 (3.70%) ASP.NET MVC
7 3 (3.70%) CSS3
7 3 (3.70%) Entity Framework
7 3 (3.70%) JSON
7 3 (3.70%) LINQ
7 3 (3.70%) MDX
8 1 (1.23%) AngularJS
8 1 (1.23%) CakePHP
8 1 (1.23%) Google Maps API
8 1 (1.23%) Symfony
8 1 (1.23%) Twitter Bootstrap
8 1 (1.23%) WCF
Miscellaneous
1 23 (28.40%) Analytical Skills
2 18 (22.22%) Social Media
3 10 (12.35%) User Experience
4 5 (6.17%) Blog
4 5 (6.17%) Digital Media
5 3 (3.70%) Algorithms
5 3 (3.70%) Copywriting
5 3 (3.70%) iPad
5 3 (3.70%) Mobile App
5 3 (3.70%) Visualisation
6 2 (2.47%) Social Network
7 1 (1.23%) AS400
7 1 (1.23%) BBC
7 1 (1.23%) iSeries
Operating Systems
1 7 (8.64%) Linux
2 6 (7.41%) Windows
Processes & Methodologies
1 81 (100.00%) Analytics
2 37 (45.68%) SEO
3 24 (29.63%) Digital Marketing
4 21 (25.93%) E-Commerce
4 21 (25.93%) Pay per click
5 12 (14.81%) Agile Software Development
6 10 (12.35%) Information Architecture
6 10 (12.35%) Scrum
6 10 (12.35%) Web Analytics
6 10 (12.35%) Web Development
7 9 (11.11%) Tag Management
8 8 (9.88%) Kanban
9 6 (7.41%) Link Building
9 6 (7.41%) Service Design
9 6 (7.41%) Web Usability
9 6 (7.41%) Wireframes
10 5 (6.17%) B2B
10 5 (6.17%) MVC
10 5 (6.17%) Online Marketing
11 4 (4.94%) Project Management
Programming Languages
1 25 (30.86%) JavaScript
2 16 (19.75%) SQL
3 4 (4.94%) C#
4 3 (3.70%) Data Analysis Expressions (DAX)
4 3 (3.70%) PHP
4 3 (3.70%) PL/SQL
4 3 (3.70%) T-SQL
5 1 (1.23%) VB
5 1 (1.23%) VB.NET
Qualifications
1 4 (4.94%) Degree
2 1 (1.23%) BC Cleared
2 1 (1.23%) MBA
2 1 (1.23%) Security Cleared
Quality Assurance & Compliance
1 1 (1.23%) QA
Vendors
1 81 (100.00%) Google
2 11 (13.58%) Tableau
3 8 (9.88%) Tealium
4 5 (6.17%) Microsoft
5 4 (4.94%) Adobe
5 4 (4.94%) Facebook
5 4 (4.94%) Twitter
6 2 (2.47%) HubSpot
6 2 (2.47%) Omniture
7 1 (1.23%) Apple
7 1 (1.23%) IBM
7 1 (1.23%) Siemens
7 1 (1.23%) Yahoo!
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