The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 1 October 2016 with a comparison to the same period over the previous 2 years.

3 months to
1 Oct 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 206 217 172
Rank change year-on-year
+11 -45
Permanent jobs citing Google Analytics 48 39 97
As % of all permanent IT jobs located in the North West 0.76% 0.58% 1.31%
As % of the Cloud Services category 7.40% 7.40% 19.76%
Number of salaries quoted 47 30 50
Median salary £32,500 £27,500 £30,750
Median salary % change year-on-year
+18.18% -10.56%
90% offered a salary of more than £26,500 £22,000 £21,500
10% offered a salary of more than £35,000 £35,500 £45,500
UK excluding London median salary £32,500 £32,500 £32,500
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the North West region.

Cloud Services Category
North West
Permanent IT job ads with a match in the
Cloud Services category
649 527 491
As % of all permanent IT jobs located in the North West 10.27% 7.90% 6.64%
Number of salaries quoted 560 458 355
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year
- +6.25%
90% offered a salary of more than £25,000 £26,500 £22,500
10% offered a salary of more than £62,500 £60,000 £62,500
UK excluding London median salary £47,500 £45,000 £44,500
% change year-on-year
+5.55% +1.12%

Google Analytics
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 1 October 2016.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 1 October 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +17 35 £30,000 +3.44% 10
Cheshire +28 7 £35,000 +40.00% 3
Merseyside -16 6 £32,500 +25.00% 3
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 1 October 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Google Analytics.

1 104 (100.00%) Analytics
2 102 (98.08%) Google
3 69 (66.35%) Marketing
4 66 (63.46%) SEO
5 42 (40.38%) HTML
6 38 (36.54%) WordPress
7 37 (35.58%) CSS
7 37 (35.58%) E-Commerce
8 36 (34.62%) Digital Marketing
9 33 (31.73%) AdWords
10 28 (26.92%) Web Development
11 27 (25.96%) CMS
12 26 (25.00%) Analytical Skills
13 25 (24.04%) Social Media
14 18 (17.31%) Pay per click
14 18 (17.31%) Blog
15 16 (15.38%) JavaScript
15 16 (15.38%) SQL
15 16 (15.38%) Facebook
15 16 (15.38%) Twitter
16 14 (13.46%) Drupal
16 14 (13.46%) Degree
17 13 (12.50%) Magento
17 13 (12.50%) MS Excel
18 12 (11.54%) Joomla!
18 12 (11.54%) OpenCart
19 11 (10.58%) Web Analytics
19 11 (10.58%) Content Management
19 11 (10.58%) Games
19 11 (10.58%) Microsoft

Google Analytics
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 38 (36.54%) WordPress
2 27 (25.96%) CMS
3 14 (13.46%) Drupal
4 12 (11.54%) Joomla!
5 1 (0.96%) SAS
Applications
1 13 (12.50%) MS Excel
2 8 (7.69%) MS Office
2 8 (7.69%) MS PowerPoint
3 2 (1.92%) Photoshop
Business Applications
1 13 (12.50%) Magento
2 12 (11.54%) OpenCart
3 9 (8.65%) WebTrends
4 1 (0.96%) Payment Gateway
Cloud Services
1 33 (31.73%) AdWords
2 4 (3.85%) Adobe Analytics
2 4 (3.85%) Google Tag Manager
3 1 (0.96%) Adobe Creative Cloud
3 1 (0.96%) MailChimp
Communications & Networking
1 6 (5.77%) Internet
2 2 (1.92%) Skype
3 1 (0.96%) Extranet
3 1 (0.96%) FTP
3 1 (0.96%) HTTPS
Database & Business Intelligence
1 8 (7.69%) SQL Server
2 7 (6.73%) SQL Server Reporting Services
3 4 (3.85%) Couchbase
3 4 (3.85%) MongoDB
3 4 (3.85%) NoSQL
3 4 (3.85%) Power BI
3 4 (3.85%) QlikView
3 4 (3.85%) SQL Server 2008
3 4 (3.85%) SQL Server 2012
3 4 (3.85%) SQL Server 2014
3 4 (3.85%) SQL Server 2016
3 4 (3.85%) SQL Server Analysis Services
3 4 (3.85%) SQL Server Integration Services
4 2 (1.92%) Data Warehouse
4 2 (1.92%) MySQL
5 1 (0.96%) Data Mining
5 1 (0.96%) Relational Database
Development Applications
1 5 (4.81%) Git (software)
1 5 (4.81%) Subversion
2 4 (3.85%) Team Foundation Server
3 2 (1.92%) Axure RP
4 1 (0.96%) Grunt
4 1 (0.96%) VSS/SourceSafe
General
1 69 (66.35%) Marketing
2 11 (10.58%) Games
3 7 (6.73%) Brand Awareness
3 7 (6.73%) Retail
4 4 (3.85%) Advertising
4 4 (3.85%) Finance
5 3 (2.88%) Automotive
6 2 (1.92%) Telecoms
Job Titles
1 18 (17.31%) Developer
1 18 (17.31%) SEO Executive
2 13 (12.50%) Analyst
3 11 (10.58%) Web Developer
4 10 (9.62%) Digital Executive
5 8 (7.69%) PPC Manager
6 7 (6.73%) Designer
6 7 (6.73%) SEO Specialist
7 6 (5.77%) Junior
7 6 (5.77%) Junior Developer
7 6 (5.77%) Junior Web Developer
7 6 (5.77%) Marketing Executive
7 6 (5.77%) Senior Data Warehouse Specialist
7 6 (5.77%) Senior SEO Specialist
7 6 (5.77%) SEO Developer
7 6 (5.77%) Web Analyst
8 5 (4.81%) Web Manager
9 4 (3.85%) Business Intelligence Developer
9 4 (3.85%) C# Web Developer
9 4 (3.85%) Data Analyst
Libraries, Frameworks & Software Standards
1 42 (40.38%) HTML
2 37 (35.58%) CSS
3 7 (6.73%) XML
4 6 (5.77%) HTML5
5 5 (4.81%) jQuery
6 4 (3.85%) .NET
6 4 (3.85%) .NET Framework
6 4 (3.85%) JSON
6 4 (3.85%) MDX
7 3 (2.88%) ASP.NET
7 3 (2.88%) ASP.NET MVC
7 3 (2.88%) CSS3
7 3 (2.88%) Entity Framework
7 3 (2.88%) LINQ
8 2 (1.92%) AngularJS
8 2 (1.92%) Twitter Bootstrap
8 2 (1.92%) XHTML
9 1 (0.96%) CakePHP
9 1 (0.96%) Symfony
9 1 (0.96%) WCF
Miscellaneous
1 26 (25.00%) Analytical Skills
2 25 (24.04%) Social Media
3 18 (17.31%) Blog
4 10 (9.62%) User Experience
5 8 (7.69%) Digital Media
6 7 (6.73%) Algorithms
7 6 (5.77%) Copywriting
7 6 (5.77%) Social Network
8 4 (3.85%) Visualisation
9 3 (2.88%) iPad
9 3 (2.88%) Mobile App
10 1 (0.96%) W3C
Operating Systems
1 3 (2.88%) Linux
2 2 (1.92%) Windows
Processes & Methodologies
1 104 (100.00%) Analytics
2 66 (63.46%) SEO
3 37 (35.58%) E-Commerce
4 36 (34.62%) Digital Marketing
5 28 (26.92%) Web Development
6 18 (17.31%) Pay per click
7 11 (10.58%) Content Management
7 11 (10.58%) Web Analytics
8 9 (8.65%) Link Building
9 8 (7.69%) Agile Software Development
9 8 (7.69%) B2B
10 6 (5.77%) Affiliate Marketing
10 6 (5.77%) Campaign Management
10 6 (5.77%) Content Development
10 6 (5.77%) Direct Marketing
10 6 (5.77%) ETL
10 6 (5.77%) Infographics
10 6 (5.77%) Information Architecture
10 6 (5.77%) Scrum
10 6 (5.77%) Strategic Planning
Programming Languages
1 16 (15.38%) JavaScript
1 16 (15.38%) SQL
2 5 (4.81%) PL/SQL
3 4 (3.85%) C#
3 4 (3.85%) Data Analysis Expressions (DAX)
3 4 (3.85%) PHP
3 4 (3.85%) T-SQL
4 1 (0.96%) TypeScript
4 1 (0.96%) VB
4 1 (0.96%) VB.NET
Qualifications
1 14 (13.46%) Degree
Quality Assurance & Compliance
1 2 (1.92%) QA
Vendors
1 102 (98.08%) Google
2 16 (15.38%) Facebook
2 16 (15.38%) Twitter
3 11 (10.58%) Microsoft
4 8 (7.69%) Tableau
5 7 (6.73%) Adobe
6 5 (4.81%) Omniture
7 4 (3.85%) Tealium
8 1 (0.96%) Apple
8 1 (0.96%) Maxymiser
8 1 (0.96%) Monetate
8 1 (0.96%) Siemens
8 1 (0.96%) Yahoo!
Ellesmere Port, Merseyside
2M Employment Solutions
Salary: £20000.00 per annum + depending on experience
Posted: Yesterday
Ellesmere Port, Merseyside
2M Employment Solutions
Salary: £18000.00 - £25000.00 per annum + DOE
Posted: Yesterday
Cheshire
ECOM
Salary: £55000 - £70000 per annum + Benefits
Posted: 3 days ago
Altrincham, Cheshire
Cloudscope
Salary: From £40,000 to £50,000 per annum
Posted: 2 days ago
Liverpool, Merseyside
Searchability
Salary: £25000 - £30000 per annum + Flexible working, pension, CCV
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Salford, Lancashire
Uniting Ambition
Salary: £18k - 24k per year
Posted: 3 days ago
Manchester, Lancashire
Uniting Ambition
Salary: £30k - 35k per year
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Preston, Lancashire
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Salary: £22000 - £28000 per annum
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Salary: From £17,000 to £19,000 per annum
Posted: 4 days ago
Preston
Searchability
Posted: 3 days ago
Liverpool
Searchability
Posted: 5 days ago
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Applause IT Innovation
Salary: £38000 - £45000 per annum + + Bonus + Bens
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Manchester
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Salary: £25000 - £36000 per annum
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Liverpool
ECOM
Salary: £37500 - £45000 per annum
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Zen Internet Ltd
Salary: From £18,000 to £21,500 per annum depending on experience + benefits
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Bury
Applause IT Ltd
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