The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 19 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
19 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / North West
Rank 211 210 212
Rank change year-on-year
-1 +2
Permanent jobs citing Google Analytics 30 23 41
As % of all permanent IT jobs located in the North West 0.51% 0.41% 0.59%
As % of the Cloud Services category 4.07% 4.41% 9.93%
Number of salaries quoted 27 23 31
Median salary £26,500 £30,000 £35,000
Median salary % change year-on-year
-11.66% -14.28%
90% offered a salary of more than £20,000 £25,150 £19,000
10% offered a salary of more than £36,500 £47,000 £38,500
UK excluding London median salary £35,000 £33,750 £30,000
% change year-on-year
+3.70% +12.50%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the North West region.

Cloud Services Category
North West
Permanent IT job ads with a match in the
Cloud Services category
737 522 413
As % of all permanent IT jobs located in the North West 12.41% 9.21% 5.91%
Number of salaries quoted 612 441 345
Median salary £47,500 £45,000 £42,250
Median salary % change year-on-year
+5.55% +6.50%
90% offered a salary of more than £25,000 £27,000 £25,000
10% offered a salary of more than £65,000 £60,000 £55,000
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 19 February 2017.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 19 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -19 15 £27,000 -10.00% 5
Lancashire +3 11 £20,000 -8.04%
Cheshire +17 4 £31,250 +13.63% 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 19 February 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Google Analytics.

1 53 (100.00%) Analytics
2 51 (96.23%) Google
3 37 (69.81%) Marketing
4 31 (58.49%) SEO
5 29 (54.72%) Digital Marketing
6 25 (47.17%) AdWords
7 21 (39.62%) CSS
8 20 (37.74%) HTML
8 20 (37.74%) Pay per click
9 14 (26.42%) WordPress
10 13 (24.53%) Web Development
10 13 (24.53%) CMS
11 12 (22.64%) iPad
12 10 (18.87%) Social Media
12 10 (18.87%) Online Marketing
12 10 (18.87%) Drupal
12 10 (18.87%) Joomla!
13 9 (16.98%) OpenCart
13 9 (16.98%) Magento
13 9 (16.98%) Marketing Strategy
13 9 (16.98%) SQL
14 8 (15.09%) JavaScript
14 8 (15.09%) E-Commerce
15 7 (13.21%) Retail
15 7 (13.21%) jQuery
16 6 (11.32%) HTML5
16 6 (11.32%) User Experience
17 5 (9.43%) Analytical Skills
17 5 (9.43%) Web Analytics
17 5 (9.43%) .NET

Google Analytics
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (26.42%) WordPress
2 13 (24.53%) CMS
3 10 (18.87%) Drupal
3 10 (18.87%) Joomla!
4 3 (5.66%) Sitefinity
5 2 (3.77%) SAS
Applications
1 3 (5.66%) MS PowerPoint
2 2 (3.77%) Adobe Creative Suite
2 2 (3.77%) MS Excel
3 1 (1.89%) Adobe Illustrator
3 1 (1.89%) MS Office
3 1 (1.89%) SPSS
Business Applications
1 9 (16.98%) Magento
1 9 (16.98%) OpenCart
2 1 (1.89%) WebTrends
Cloud Services
1 25 (47.17%) AdWords
2 3 (5.66%) Google Tag Manager
2 3 (5.66%) MailChimp
3 1 (1.89%) Adobe Analytics
3 1 (1.89%) Responsys
Communications & Networking
1 1 (1.89%) Internet
1 1 (1.89%) Intranet
1 1 (1.89%) SMS
Database & Business Intelligence
1 4 (7.55%) MySQL
2 3 (5.66%) SQL Server
3 2 (3.77%) QlikView
4 1 (1.89%) Data Mining
4 1 (1.89%) Power BI
Development Applications
1 2 (3.77%) webpack
2 1 (1.89%) Visual Website Optimizer
General
1 37 (69.81%) Marketing
2 7 (13.21%) Retail
3 3 (5.66%) Finance
3 3 (5.66%) Games
4 2 (3.77%) Brand Awareness
5 1 (1.89%) Multimedia
5 1 (1.89%) Pharmaceutical
Job Titles
1 14 (26.42%) Developer
2 13 (24.53%) Analyst
3 10 (18.87%) Digital Executive
4 9 (16.98%) PPC Executive
5 8 (15.09%) Campaign Executive
6 7 (13.21%) Junior
6 7 (13.21%) Junior Developer
6 7 (13.21%) Junior Web Developer
6 7 (13.21%) SEO Developer
6 7 (13.21%) Web Analyst
6 7 (13.21%) Web Developer
7 5 (9.43%) Data Analyst
8 4 (7.55%) SEO Manager
9 3 (5.66%) .NET Developer
9 3 (5.66%) Analytics Manager
9 3 (5.66%) Google Analytics Analyst
10 2 (3.77%) Data Insight Analyst
10 2 (3.77%) Digital Analytics Manager
10 2 (3.77%) Google Analytics Web Analyst
10 2 (3.77%) Insight Data Analyst
Libraries, Frameworks & Software Standards
1 21 (39.62%) CSS
2 20 (37.74%) HTML
3 7 (13.21%) jQuery
4 6 (11.32%) HTML5
5 5 (9.43%) .NET
6 3 (5.66%) Ajax
6 3 (5.66%) ASP.NET
6 3 (5.66%) ASP.NET MVC
6 3 (5.66%) CSS3
6 3 (5.66%) RESTful
6 3 (5.66%) Web Services
7 2 (3.77%) Browserify
7 2 (3.77%) Sass
7 2 (3.77%) Twitter Bootstrap
8 1 (1.89%) D3.js
8 1 (1.89%) Flash
8 1 (1.89%) LAMP
8 1 (1.89%) MooTools
8 1 (1.89%) WAMP
Miscellaneous
1 12 (22.64%) iPad
2 10 (18.87%) Social Media
3 6 (11.32%) User Experience
4 5 (9.43%) Analytical Skills
5 4 (7.55%) Copywriting
6 3 (5.66%) Blog
7 2 (3.77%) Algorithms
8 1 (1.89%) Animation
8 1 (1.89%) Computer Science
8 1 (1.89%) Digital Media
8 1 (1.89%) FMCG
8 1 (1.89%) New Media
8 1 (1.89%) Social Network
8 1 (1.89%) Video Editing
8 1 (1.89%) Visualisation
Operating Systems
1 2 (3.77%) Mac OS
1 2 (3.77%) Windows
Processes & Methodologies
1 53 (100.00%) Analytics
2 31 (58.49%) SEO
3 29 (54.72%) Digital Marketing
4 20 (37.74%) Pay per click
5 13 (24.53%) Web Development
6 10 (18.87%) Online Marketing
7 9 (16.98%) Marketing Strategy
8 8 (15.09%) E-Commerce
9 5 (9.43%) Web Analytics
10 4 (7.55%) Agile Software Development
10 4 (7.55%) Data Analysis
10 4 (7.55%) Email Marketing
11 3 (5.66%) Content Writing
11 3 (5.66%) Link Building
11 3 (5.66%) Multivariate Testing
11 3 (5.66%) MVC
11 3 (5.66%) Unit Testing
12 2 (3.77%) B2B
12 2 (3.77%) Business Intelligence
12 2 (3.77%) ETL
Programming Languages
1 9 (16.98%) SQL
2 8 (15.09%) JavaScript
3 3 (5.66%) C#
4 2 (3.77%) PHP
5 1 (1.89%) PL/SQL
5 1 (1.89%) Python
5 1 (1.89%) R
Qualifications
1 4 (7.55%) Degree
2 1 (1.89%) BC Cleared
2 1 (1.89%) DBS Check
2 1 (1.89%) Security Cleared
Vendors
1 51 (96.23%) Google
2 4 (7.55%) Facebook
2 4 (7.55%) Twitter
3 2 (3.77%) Adobe
3 2 (3.77%) Microsoft
4 1 (1.89%) Hitwise
4 1 (1.89%) Maxymiser
4 1 (1.89%) Monetate
4 1 (1.89%) Optimizely
4 1 (1.89%) Tableau
Manchester, Lancashire
Applause IT Innovation
Salary: £28000 - £33000 per annum + benefits
Posted: 3 days ago
Cheshire
Searchability
Salary: £18000 - £25000 per annum
Posted: 6 days ago
Manchester, Lancashire
Modis International
Salary: £30000 - £40000 per annum
Posted: 3 days ago
Manchester
Modis International Ltd
Posted: 9 days ago
Manchester
Cathcart Associates
Salary: £20000 - £25000 per annum + Flexible Working Hours
Posted: 12 days ago
Greater Manchester
ANSON MCCADE
Salary: £45,000 - £85,000
Posted: 6 days ago
Merseyside
ECOM
Salary: £30000 - £35000 per annum
Posted: 26 days ago