The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 27 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 Aug 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 177 213 164
Rank change year-on-year
+36 -49
Permanent jobs citing Google Analytics 66 48 105
As % of all permanent IT jobs located in the North West 1.10% 0.72% 1.42%
As % of the Cloud Services category 11.15% 9.20% 20.96%
Number of salaries quoted 62 33 58
Median salary £32,500 £30,000 £28,250
Median salary % change year-on-year
+8.33% +6.19%
90% offered a salary of more than £26,550 £21,200 £21,000
10% offered a salary of more than £42,500 £35,000 £40,000
UK excluding London median salary £32,000 £32,500 £32,500
% change year-on-year
-1.53% -
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the North West region.

Cloud Services Category
North West
Permanent IT job ads with a match in the
Cloud Services category
592 522 501
As % of all permanent IT jobs located in the North West 9.84% 7.81% 6.77%
Number of salaries quoted 508 459 352
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year
- +6.25%
90% offered a salary of more than £25,000 £27,000 £23,600
10% offered a salary of more than £62,500 £64,400 £60,500
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 27 August 2016.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 27 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +32 48 £30,000 - 9
Cheshire +19 12 £35,000 +7.69% 1
Merseyside -6 6 £32,500 +25.00%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 27 August 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Google Analytics.

1 107 (100.00%) Google
1 107 (100.00%) Analytics
2 70 (65.42%) Marketing
3 65 (60.75%) SEO
4 48 (44.86%) HTML
5 43 (40.19%) CSS
6 38 (35.51%) WordPress
7 36 (33.64%) E-Commerce
8 34 (31.78%) AdWords
9 33 (30.84%) Digital Marketing
10 31 (28.97%) Analytical Skills
11 26 (24.30%) Social Media
12 25 (23.36%) Web Development
13 24 (22.43%) JavaScript
13 24 (22.43%) CMS
14 20 (18.69%) Pay per click
15 18 (16.82%) Blog
16 16 (14.95%) Facebook
16 16 (14.95%) Twitter
17 15 (14.02%) Degree
18 13 (12.15%) WebTrends
18 13 (12.15%) SQL
18 13 (12.15%) MS Excel
19 12 (11.21%) Web Analytics
19 12 (11.21%) Tableau
20 11 (10.28%) Magento
20 11 (10.28%) Link Building
20 11 (10.28%) User Experience
20 11 (10.28%) Agile Software Development
20 11 (10.28%) Content Management

Google Analytics
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 38 (35.51%) WordPress
2 24 (22.43%) CMS
3 10 (9.35%) Drupal
4 8 (7.48%) Joomla!
5 1 (0.93%) SAS
Applications
1 13 (12.15%) MS Excel
2 8 (7.48%) MS Office
2 8 (7.48%) MS PowerPoint
3 2 (1.87%) Photoshop
4 1 (0.93%) Spreadsheet
Business Applications
1 13 (12.15%) WebTrends
2 11 (10.28%) Magento
3 8 (7.48%) OpenCart
4 1 (0.93%) Payment Gateway
Cloud Services
1 34 (31.78%) AdWords
2 8 (7.48%) Google Tag Manager
3 4 (3.74%) Adobe Analytics
4 1 (0.93%) Adobe Creative Cloud
4 1 (0.93%) MailChimp
Communications & Networking
1 6 (5.61%) Internet
2 2 (1.87%) Skype
3 1 (0.93%) Extranet
3 1 (0.93%) FTP
3 1 (0.93%) HTTPS
Database & Business Intelligence
1 8 (7.48%) SQL Server
2 7 (6.54%) SQL Server Reporting Services
3 4 (3.74%) Couchbase
3 4 (3.74%) MongoDB
3 4 (3.74%) NoSQL
3 4 (3.74%) Power BI
3 4 (3.74%) QlikView
3 4 (3.74%) SQL Server 2008
3 4 (3.74%) SQL Server 2012
3 4 (3.74%) SQL Server 2014
3 4 (3.74%) SQL Server 2016
3 4 (3.74%) SQL Server Analysis Services
3 4 (3.74%) SQL Server Integration Services
4 2 (1.87%) Data Warehouse
5 1 (0.93%) Relational Database
Development Applications
1 5 (4.67%) Axure RP
1 5 (4.67%) Git (software)
1 5 (4.67%) Subversion
2 4 (3.74%) Team Foundation Server
3 1 (0.93%) Grunt
3 1 (0.93%) Visual Website Optimizer
3 1 (0.93%) VSS/SourceSafe
General
1 70 (65.42%) Marketing
2 9 (8.41%) Games
3 7 (6.54%) Retail
4 6 (5.61%) Brand Awareness
5 5 (4.67%) Finance
6 4 (3.74%) Advertising
7 3 (2.80%) Automotive
8 2 (1.87%) Telecoms
9 1 (0.93%) Banking
9 1 (0.93%) Retail Banking
Job Titles
1 18 (16.82%) SEO Executive
2 15 (14.02%) Developer
3 10 (9.35%) Analyst
3 10 (9.35%) Designer
3 10 (9.35%) Digital Executive
4 9 (8.41%) PPC Manager
5 8 (7.48%) Analytics Consultant
5 8 (7.48%) Consultant
5 8 (7.48%) Web Developer
6 7 (6.54%) SEO Specialist
7 6 (5.61%) Marketing Executive
7 6 (5.61%) UX Designer
8 5 (4.67%) Senior Data Warehouse Specialist
8 5 (4.67%) Senior SEO Specialist
8 5 (4.67%) Web Manager
9 4 (3.74%) Business Intelligence Developer
9 4 (3.74%) C# Web Developer
9 4 (3.74%) Marketing Manager
9 4 (3.74%) Systems Analyst
9 4 (3.74%) Web Analyst
Libraries, Frameworks & Software Standards
1 48 (44.86%) HTML
2 43 (40.19%) CSS
3 9 (8.41%) HTML5
4 7 (6.54%) XML
5 5 (4.67%) jQuery
6 4 (3.74%) .NET
6 4 (3.74%) .NET Framework
6 4 (3.74%) JSON
6 4 (3.74%) MDX
7 3 (2.80%) ASP.NET
7 3 (2.80%) ASP.NET MVC
7 3 (2.80%) CSS3
7 3 (2.80%) Entity Framework
7 3 (2.80%) LINQ
8 2 (1.87%) AngularJS
8 2 (1.87%) Twitter Bootstrap
8 2 (1.87%) XHTML
9 1 (0.93%) Google Maps API
9 1 (0.93%) Node.js
9 1 (0.93%) WCF
Miscellaneous
1 31 (28.97%) Analytical Skills
2 26 (24.30%) Social Media
3 18 (16.82%) Blog
4 11 (10.28%) User Experience
5 8 (7.48%) Algorithms
5 8 (7.48%) Digital Media
6 6 (5.61%) Copywriting
6 6 (5.61%) Social Network
7 4 (3.74%) Visualisation
8 3 (2.80%) iPad
8 3 (2.80%) Mobile App
9 1 (0.93%) W3C
Operating Systems
1 6 (5.61%) Linux
2 5 (4.67%) Windows
Processes & Methodologies
1 107 (100.00%) Analytics
2 65 (60.75%) SEO
3 36 (33.64%) E-Commerce
4 33 (30.84%) Digital Marketing
5 25 (23.36%) Web Development
6 20 (18.69%) Pay per click
7 12 (11.21%) Web Analytics
8 11 (10.28%) Agile Software Development
8 11 (10.28%) Content Management
8 11 (10.28%) Link Building
9 9 (8.41%) B2B
9 9 (8.41%) Information Architecture
9 9 (8.41%) Scrum
9 9 (8.41%) Tag Management
10 7 (6.54%) Kanban
11 6 (5.61%) Affiliate Marketing
11 6 (5.61%) Content Development
11 6 (5.61%) Direct Marketing
11 6 (5.61%) Infographics
11 6 (5.61%) Strategic Planning
Programming Languages
1 24 (22.43%) JavaScript
2 13 (12.15%) SQL
3 4 (3.74%) C#
3 4 (3.74%) Data Analysis Expressions (DAX)
3 4 (3.74%) PHP
3 4 (3.74%) PL/SQL
3 4 (3.74%) T-SQL
4 1 (0.93%) TypeScript
4 1 (0.93%) VB
4 1 (0.93%) VB.NET
Qualifications
1 15 (14.02%) Degree
2 1 (0.93%) Analytics IQ
Quality Assurance & Compliance
1 2 (1.87%) QA
Vendors
1 107 (100.00%) Google
2 16 (14.95%) Facebook
2 16 (14.95%) Twitter
3 12 (11.21%) Tableau
4 9 (8.41%) Microsoft
5 8 (7.48%) Tealium
6 7 (6.54%) Adobe
7 5 (4.67%) Omniture
8 1 (0.93%) Apple
8 1 (0.93%) Siemens
8 1 (0.93%) Yahoo!
Preston, Lancashire
WestPoint Recruitment
Salary: £20000 - £25000 per annum + Company Benefits
Posted: Yesterday
Manchester, Lancashire
TEKsystems
Salary: £25000 - £45000 per annum + package
Posted: Yesterday
Manchester, Lancashire
McGregor Boyall
Salary: £30000.00 - £40000.00 per annum + benefits
Posted: Yesterday
Manchester, Lancashire
WestPoint Recruitment
Salary: £24000 - £28000 per annum + Company Benefits
Posted: Yesterday
Cheshire
Searchability
Salary: £20000 - £23000 per annum
Posted: 4 days ago
Bury, Lancashire
Applause IT Innovation
Salary: £35000 - £40000 per annum + + Bonus + Bens
Posted: 5 days ago
Manchester
ECOM
Salary: £32500 - £37500 per annum
Posted: 9 days ago
Skelmersdale, Lancashire
Nutriculture UK LTD
Salary: From £22,000 to £30,000 per annum
Posted: 10 days ago
Bury
Applause IT Ltd
Salary: £22000 - £25000 per annum + Benefits & Pension
Posted: 24 days ago
Manchester
Applause IT Ltd
Salary: £30000 - £35000 per annum + Benefits
Posted: 18 days ago
Manchester
Robert Walters UK
Salary: £35000 - £40000 per annum
Posted: 25 days ago