The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 28 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Nov 2014
Same period 2013 Same period 2012
Google Analytics
Rank 218 202 228
Rank change year-on-year
-16 +26
Permanent jobs citing Google Analytics 42 43 37
As % of all permanent IT jobs located in the North West 0.56% 0.62% 0.48%
As % of the Business Applications category 6.33% 5.87% 4.27%
Number of salaries quoted 27 32 29
Average salary £30,000 £30,000 £30,000
90% offered a salary of more than £23,400 £22,500 £17,500
10% offered a salary of more than £42,500 £49,000 £43,000
UK excluding London average salary £31,500 £30,000 £34,750
% change year-on-year
+5.00% -13.66%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the North West region.

Business Applications Category
North West
Permanent IT job ads with a match in the
Business Applications category
664 733 866
As % of all permanent IT jobs located in the North West 8.85% 10.51% 11.26%
Number of salaries quoted 542 607 736
Average salary £45,000 £47,500 £45,000
Average salary % change year-on-year
-5.26% +5.55%
90% offered a salary of more than £29,000 £30,000 £30,000
10% offered a salary of more than £62,500 £65,000 £65,000
UK excluding London average salary £50,000 £50,000 £48,000
% change year-on-year
- +4.16%

Google Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the North West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 28 November 2014.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 28 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -20 32 £30,000 -20.00% 2
Cheshire -4 8 £29,000 +28.88% 2
Merseyside +11 1 £28,500 +21.27%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 28 November 2014, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 148 (100.00%) Google
1 148 (100.00%) Analytics
2 84 (56.76%) Marketing
3 68 (45.95%) SEO
4 66 (44.59%) Web Analytics
5 62 (41.89%) E-Commerce
6 59 (39.86%) Pay per click
7 42 (28.38%) Digital Marketing
8 36 (24.32%) SQL
9 35 (23.65%) MS Excel
9 35 (23.65%) Analytical Skills
10 28 (18.92%) Degree
11 27 (18.24%) User Experience
12 24 (16.22%) HTML
13 22 (14.86%) Social Media
14 21 (14.19%) Microsoft
15 20 (13.51%) Online Marketing
16 18 (12.16%) ClickTale
16 18 (12.16%) Data Mining
17 17 (11.49%) CSS
18 16 (10.81%) Mathematics
18 16 (10.81%) Retail
19 13 (8.78%) Economics
19 13 (8.78%) MS Office
19 13 (8.78%) Finance
20 12 (8.11%) JavaScript
20 12 (8.11%) Tealeaf
21 11 (7.43%) Data-Driven Marketing
21 11 (7.43%) Spreadsheet
21 11 (7.43%) Relational Database

Google Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 28 November 2014, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (2.03%) CMS
2 2 (1.35%) SAS
3 1 (0.68%) SharePoint
3 1 (0.68%) WordPress
3 1 (0.68%) Sitecore CMS
Applications
1 35 (23.65%) MS Excel
2 13 (8.78%) MS Office
3 11 (7.43%) Spreadsheet
4 8 (5.41%) Photoshop
5 7 (4.73%) MS PowerPoint
6 2 (1.35%) Adobe Illustrator
7 1 (0.68%) Adobe Creative Suite
7 1 (0.68%) Fireworks
Business Applications
1 6 (4.05%) WebTrends
2 5 (3.38%) Magento
2 5 (3.38%) Sage 200
3 4 (2.70%) SiteCatalyst
Cloud Services
1 1 (0.68%) MailChimp
Communications & Networking
1 6 (4.05%) Internet
2 3 (2.03%) GSM
3 1 (0.68%) FTP
3 1 (0.68%) HTTP
3 1 (0.68%) DNS
3 1 (0.68%) IP Telephony
Database & Business Intelligence
1 18 (12.16%) Data Mining
2 11 (7.43%) DB2
2 11 (7.43%) Relational Database
3 2 (1.35%) SQL Server
3 2 (1.35%) SQL Server Reporting Services
3 2 (1.35%) Oracle BI Publisher
Development Applications
1 4 (2.70%) RequisitePro
2 1 (0.68%) Subversion
2 1 (0.68%) Visual Studio
2 1 (0.68%) Eclipse
2 1 (0.68%) Dreamweaver
General
1 84 (56.76%) Marketing
2 16 (10.81%) Retail
3 13 (8.78%) Finance
4 11 (7.43%) Advertising
5 8 (5.41%) German Language
6 6 (4.05%) Italian Language
7 5 (3.38%) Automotive
8 2 (1.35%) French Language
9 1 (0.68%) Dutch Language
9 1 (0.68%) Law
9 1 (0.68%) Multimedia
Job Titles
1 55 (37.16%) Analyst
2 33 (22.30%) Web Analyst
3 30 (20.27%) PPC Specialist
3 30 (20.27%) PPC Manager
3 30 (20.27%) PPC Analyst
3 30 (20.27%) PPC Executive
4 14 (9.46%) Data Analyst
5 12 (8.11%) Marketing Analyst
6 10 (6.76%) E-Commerce Manager
6 10 (6.76%) Senior Manager
7 9 (6.08%) Developer
7 9 (6.08%) SEO Executive
8 6 (4.05%) Consultant
9 5 (3.38%) Web Manager
9 5 (3.38%) Marketing Consultant
9 5 (3.38%) UI Developer
9 5 (3.38%) UI Programmer
9 5 (3.38%) Front-End Developer
9 5 (3.38%) Online Marketing Consultant
10 4 (2.70%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 24 (16.22%) HTML
2 17 (11.49%) CSS
3 10 (6.76%) jQuery
4 6 (4.05%) XHTML
5 4 (2.70%) HTML5
6 3 (2.03%) XML
6 3 (2.03%) .NET
6 3 (2.03%) ASP.NET
7 2 (1.35%) .NET Framework
7 2 (1.35%) ADO.NET Entity Framework
7 2 (1.35%) CSS3
7 2 (1.35%) ASP.NET MVC 3
7 2 (1.35%) ASP.NET MVC
7 2 (1.35%) LINQ
8 1 (0.68%) DHTML
8 1 (0.68%) JSON
8 1 (0.68%) Spring
8 1 (0.68%) Ajax
8 1 (0.68%) Flash
Miscellaneous
1 35 (23.65%) Analytical Skills
2 27 (18.24%) User Experience
3 22 (14.86%) Social Media
4 16 (10.81%) Mathematics
5 13 (8.78%) Economics
6 8 (5.41%) Mobile App
7 7 (4.73%) Copywriting
8 4 (2.70%) Digital Media
9 3 (2.03%) Visualisation
9 3 (2.03%) Blog
9 3 (2.03%) Statistics
9 3 (2.03%) Physics
10 1 (0.68%) iPhone
10 1 (0.68%) iPad
10 1 (0.68%) Performance Metrics
Operating Systems
1 3 (2.03%) Android
2 2 (1.35%) Apple iOS
3 1 (0.68%) Mac OS
3 1 (0.68%) Windows
3 1 (0.68%) Windows Mobile
Processes & Methodologies
1 148 (100.00%) Analytics
2 68 (45.95%) SEO
3 66 (44.59%) Web Analytics
4 62 (41.89%) E-Commerce
5 59 (39.86%) Pay per click
6 42 (28.38%) Digital Marketing
7 20 (13.51%) Online Marketing
8 11 (7.43%) Data-Driven Marketing
8 11 (7.43%) Direct Marketing
8 11 (7.43%) Agile Software Development
8 11 (7.43%) Competitor Analysis
9 10 (6.76%) Web Development
9 10 (6.76%) Performance Management
9 10 (6.76%) Service Delivery
9 10 (6.76%) Coaching
9 10 (6.76%) Test Strategy
10 8 (5.41%) Scrum
10 8 (5.41%) Web Design
10 8 (5.41%) Search Engine Marketing
11 7 (4.73%) Benchmarking
Programming Languages
1 36 (24.32%) SQL
2 12 (8.11%) JavaScript
3 8 (5.41%) PHP
4 5 (3.38%) PHP5
4 5 (3.38%) PHP4
5 4 (2.70%) VBA
6 2 (1.35%) PL/SQL
6 2 (1.35%) C#
6 2 (1.35%) Java
7 1 (0.68%) Objective-C
Qualifications
1 28 (18.92%) Degree
2 1 (0.68%) Microsoft Certification
Quality Assurance & Compliance
1 2 (1.35%) Data Quality
Vendors
1 148 (100.00%) Google
2 21 (14.19%) Microsoft
3 18 (12.16%) ClickTale
4 12 (8.11%) Tealeaf
5 11 (7.43%) Coremetrics
6 9 (6.08%) Omniture
7 5 (3.38%) Sage
8 4 (2.70%) Adobe
8 4 (2.70%) DoubleClick
9 2 (1.35%) Yahoo!
9 2 (1.35%) Salesforce.com
9 2 (1.35%) comScore
9 2 (1.35%) Oracle
9 2 (1.35%) Maxymiser
9 2 (1.35%) Facebook
10 1 (0.68%) Twitter
10 1 (0.68%) Eloqua
10 1 (0.68%) EPiServer
10 1 (0.68%) Sitecore
10 1 (0.68%) hybris
Runcorn, Cheshire
Oscar Associates (UK) Ltd
Salary: £45000 - £55000 per annum
Posted: 18 hours ago
Colne, Lancashire
Broady Limited
Salary: From £25,000 to £30,000 per annum + benefits
Posted: 4 days ago
Manchester
Adria Solutions Ltd
Salary: £30000 - £45000 per annum + Benefits
Posted: 22 days ago
Northwich
Computer Futures
Salary: £40000 - £47000 per annum + competitive
Posted: 23 days ago