The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 198 178 184
Rank change year-on-year
-20 +6
Permanent jobs citing Google Analytics 55 71 69
As % of all permanent IT jobs located in the North West 0.85% 1.02% 0.93%
As % of the Cloud Services category 12.50% 21.26% 32.55%
Number of salaries quoted 30 51 64
Average salary £29,500 £25,000 £31,000
Average salary % change year-on-year
+18.00% -19.35%
90% offered a salary of more than £22,450 £17,500 £21,500
10% offered a salary of more than £35,000 £36,500 £45,000
UK excluding London average salary £34,066 £30,500 £30,000
% change year-on-year
+11.69% +1.66%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the North West region.

Cloud Services Category
North West
Permanent IT job ads with a match in the
Cloud Services category
440 334 212
As % of all permanent IT jobs located in the North West 6.80% 4.82% 2.86%
Number of salaries quoted 363 250 183
Average salary £42,500 £40,000 £36,000
Average salary % change year-on-year
+6.25% +11.11%
90% offered a salary of more than £28,500 £22,500 £22,000
10% offered a salary of more than £60,000 £47,500 £65,000
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the North West region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 3 July 2015.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -15 38 £29,000 +11.53% 2
Cheshire +1 12 £32,500 +30.00% 3
Lancashire -10 5 £22,500 +11.11% 2
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 3 July 2015, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 103 (100.00%) Google
1 103 (100.00%) Analytics
2 68 (66.02%) Marketing
3 61 (59.22%) SEO
4 59 (57.28%) Pay per click
5 46 (44.66%) Digital Marketing
6 43 (41.75%) HTML
7 33 (32.04%) E-Commerce
8 29 (28.16%) JavaScript
9 24 (23.30%) Finance
10 21 (20.39%) CSS
11 19 (18.45%) Social Media
12 18 (17.48%) Microsoft
12 18 (17.48%) Retail
13 17 (16.50%) Analytical Skills
14 16 (15.53%) User Experience
14 16 (15.53%) MS Office
14 16 (15.53%) Web Analytics
15 14 (13.59%) Web Development
16 13 (12.62%) Strategic Planning
16 13 (12.62%) Email Marketing
17 12 (11.65%) Content Management
18 11 (10.68%) CMS
18 11 (10.68%) Advertising
18 11 (10.68%) MS Excel
18 11 (10.68%) jQuery
18 11 (10.68%) Online Marketing
18 11 (10.68%) MS PowerPoint
18 11 (10.68%) Marketing Strategy
19 10 (9.71%) Campaign Management

Google Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 3 July 2015, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 11 (10.68%) CMS
2 7 (6.80%) WordPress
3 4 (3.88%) Joomla!
3 4 (3.88%) Drupal
4 3 (2.91%) WebSphere
5 2 (1.94%) Umbraco
5 2 (1.94%) SharePoint
6 1 (0.97%) MODX
Applications
1 16 (15.53%) MS Office
2 11 (10.68%) MS Excel
2 11 (10.68%) MS PowerPoint
3 8 (7.77%) Adobe Creative Suite
4 7 (6.80%) Photoshop
5 4 (3.88%) Adobe Illustrator
Business Applications
1 6 (5.83%) Magento
2 3 (2.91%) Shopify
3 2 (1.94%) WebTrends
Cloud Services
1 3 (2.91%) GitHub
1 3 (2.91%) Trello
2 2 (1.94%) MailChimp
3 1 (0.97%) Microsoft Azure
3 1 (0.97%) Adobe Analytics
Communications & Networking
1 6 (5.83%) HTTP
2 3 (2.91%) SSL
3 1 (0.97%) Intranet
3 1 (0.97%) VoIP
Database & Business Intelligence
1 7 (6.80%) MySQL
2 3 (2.91%) Data Warehouse
2 3 (2.91%) Relational Database
3 1 (0.97%) SQL Server Reporting Services
3 1 (0.97%) SQL Server Integration Services
Development Applications
1 1 (0.97%) Firebug
1 1 (0.97%) Balsamiq Mockups
General
1 68 (66.02%) Marketing
2 24 (23.30%) Finance
3 18 (17.48%) Retail
4 11 (10.68%) Advertising
5 5 (4.85%) Multimedia
6 2 (1.94%) Legal
7 1 (0.97%) Manufacturing
7 1 (0.97%) Law
Job Titles
1 36 (34.95%) PPC Specialist
1 36 (34.95%) PPC Manager
1 36 (34.95%) PPC Analyst
1 36 (34.95%) PPC Executive
2 11 (10.68%) Marketing Executive
2 11 (10.68%) Marketing Manager
2 11 (10.68%) Developer
3 10 (9.71%) Analyst
3 10 (9.71%) Digital Marketing Executive
4 8 (7.77%) Web Analyst
4 8 (7.77%) Online Marketing Manager
5 6 (5.83%) Web Developer
5 6 (5.83%) PHP Developer
6 5 (4.85%) Web Manager
7 4 (3.88%) Junior Web Developer
7 4 (3.88%) Junior Developer
7 4 (3.88%) Junior
7 4 (3.88%) Designer
7 4 (3.88%) Web Analytics Manager
8 3 (2.91%) Consultant
Libraries, Frameworks & Software Standards
1 43 (41.75%) HTML
2 21 (20.39%) CSS
3 11 (10.68%) jQuery
4 7 (6.80%) HTML5
4 7 (6.80%) CSS3
5 4 (3.88%) Flash
6 2 (1.94%) Ajax
7 1 (0.97%) XHTML
Miscellaneous
1 19 (18.45%) Social Media
2 17 (16.50%) Analytical Skills
3 16 (15.53%) User Experience
4 9 (8.74%) Blog
5 8 (7.77%) Graphic Design
6 7 (6.80%) Copywriting
7 6 (5.83%) Smartphone
8 4 (3.88%) Animation
8 4 (3.88%) Video Editing
9 3 (2.91%) Psychology
10 2 (1.94%) Human Factors
10 2 (1.94%) Statistics
11 1 (0.97%) Photography
11 1 (0.97%) Mathematics
11 1 (0.97%) Algorithms
11 1 (0.97%) RIA
11 1 (0.97%) New Media
11 1 (0.97%) Mobile App
Processes & Methodologies
1 103 (100.00%) Analytics
2 61 (59.22%) SEO
3 59 (57.28%) Pay per click
4 46 (44.66%) Digital Marketing
5 33 (32.04%) E-Commerce
6 16 (15.53%) Web Analytics
7 14 (13.59%) Web Development
8 13 (12.62%) Strategic Planning
8 13 (12.62%) Email Marketing
9 12 (11.65%) Content Management
10 11 (10.68%) Marketing Strategy
10 11 (10.68%) Online Marketing
11 10 (9.71%) Campaign Management
11 10 (9.71%) B2B
11 10 (9.71%) B2C
11 10 (9.71%) Search Engine Marketing
12 9 (8.74%) Logistics
12 9 (8.74%) Marketing Management
13 8 (7.77%) Competitor Analysis
13 8 (7.77%) Time Management
Programming Languages
1 29 (28.16%) JavaScript
2 8 (7.77%) PHP
3 2 (1.94%) SQL
Qualifications
1 9 (8.74%) Degree
Quality Assurance & Compliance
1 1 (0.97%) QA
Systems Management
1 1 (0.97%) Systems Management Server (SMS)
Vendors
1 103 (100.00%) Google
2 18 (17.48%) Microsoft
3 9 (8.74%) Adobe
4 5 (4.85%) Facebook
5 3 (2.91%) Twitter
5 3 (2.91%) Yahoo!
6 2 (1.94%) EPiServer
7 1 (0.97%) ClickTale
7 1 (0.97%) Coremetrics
7 1 (0.97%) Salesforce.com
7 1 (0.97%) Orchard
7 1 (0.97%) Omniture
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