The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the North West region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Google Analytics
Rank 202 211 224
Rank change year-on-year
+9 +13
Permanent jobs citing Google Analytics 54 43 12
As % of all permanent IT jobs located in the North West 0.75% 0.59% 0.17%
As % of the Business Applications category 8.02% 5.64% 1.74%
Number of salaries quoted 36 36 12
Average salary £25,000 £24,500 £32,500
Average salary % change year-on-year
+2.04% -24.61%
90% offered a salary of more than £18,750 £22,000 £20,000
10% offered a salary of more than £38,750 £37,500 £35,900
UK excluding London average salary £31,750 £30,000 £30,000
% change year-on-year
+5.83% -
Business Applications Category
North West
Permanent IT job ads with a match in the
Business Applications category
673 763 689
As % of all permanent IT jobs located in the North West 9.37% 10.40% 9.66%
Number of salaries quoted 515 577 616
Average salary £49,000 £45,000 £45,000
Average salary % change year-on-year
+8.88% -
90% offered a salary of more than £29,000 £27,500 £27,500
10% offered a salary of more than £67,500 £62,500 £65,000
UK excluding London average salary £50,000 £47,500 £50,000
% change year-on-year
+5.26% -5.00%
Google Analytics
England

Google Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the North West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 18 April 2014.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Manchester +15 39 £23,000 -11.53% 5
Cheshire -2 8 £40,000 +63.26% 1
Lancashire +6 4 £23,500 +8.04% 1
Merseyside -12 3 £21,500 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 18 April 2014, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 81 (100.00%) Google
1 81 (100.00%) Analytics
2 58 (71.60%) Pay per click
3 53 (65.43%) Marketing
4 47 (58.02%) SEO
5 25 (30.86%) Digital Marketing
6 22 (27.16%) HTML
7 21 (25.93%) Time Management
7 21 (25.93%) Social Media
8 20 (24.69%) E-Commerce
9 19 (23.46%) CSS
10 17 (20.99%) MS PowerPoint
11 13 (16.05%) Advertising
11 13 (16.05%) Competitor Analysis
12 11 (13.58%) Web Development
12 11 (13.58%) Online Marketing
13 10 (12.35%) Retail
13 10 (12.35%) Microsoft
14 9 (11.11%) JavaScript
14 9 (11.11%) PHP
14 9 (11.11%) Web Marketing
15 8 (9.88%) MS Excel
16 7 (8.64%) CRM
16 7 (8.64%) CMS
17 6 (7.41%) Email Marketing
18 5 (6.17%) WordPress
18 5 (6.17%) Copywriting
18 5 (6.17%) Web Analytics
18 5 (6.17%) Coremetrics
18 5 (6.17%) Finance

Google Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 18 April 2014, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 7 (8.64%) CMS
2 5 (6.17%) WordPress
Applications
1 17 (20.99%) MS PowerPoint
2 8 (9.88%) MS Excel
3 2 (2.47%) MS Office
4 1 (1.23%) Photoshop
Business Applications
1 4 (4.94%) WebTrends
1 4 (4.94%) SiteCatalyst
2 2 (2.47%) Oracle CRM
2 2 (2.47%) Magento
3 1 (1.23%) Dynamics CRM
Communications & Networking
1 5 (6.17%) Internet
Database & Business Intelligence
1 4 (4.94%) Big Data
Development Applications
1 1 (1.23%) Dreamweaver
General
1 53 (65.43%) Marketing
2 13 (16.05%) Advertising
3 10 (12.35%) Retail
4 5 (6.17%) Finance
5 3 (3.70%) Financial Institution
6 2 (2.47%) Legal
7 1 (1.23%) Automotive
7 1 (1.23%) Law
7 1 (1.23%) Telecoms
Job Titles
1 34 (41.98%) PPC Specialist
1 34 (41.98%) PPC Executive
1 34 (41.98%) PPC Manager
1 34 (41.98%) PPC Analyst
2 8 (9.88%) SEO Executive
2 8 (9.88%) Developer
3 6 (7.41%) SEO Manager
4 5 (6.17%) Web Developer
5 4 (4.94%) Senior Developer
5 4 (4.94%) Analyst
6 3 (3.70%) WordPress Developer
6 3 (3.70%) SEO Developer
6 3 (3.70%) Marketing Assistant
6 3 (3.70%) Junior PHP Developer
6 3 (3.70%) Junior Web Developer
6 3 (3.70%) Marketing Manager
6 3 (3.70%) Junior
6 3 (3.70%) Junior Developer
6 3 (3.70%) PHP Developer
6 3 (3.70%) HTML Developer
Libraries, Frameworks & Software Standards
1 22 (27.16%) HTML
2 19 (23.46%) CSS
3 4 (4.94%) JSON
4 1 (1.23%) HTML5
4 1 (1.23%) .NET
4 1 (1.23%) XHTML
Miscellaneous
1 21 (25.93%) Social Media
2 5 (6.17%) Copywriting
3 3 (3.70%) FMCG
4 2 (2.47%) Tandem
5 1 (1.23%) New Media
5 1 (1.23%) Data Protection Act
Operating Systems
1 1 (1.23%) Apple iOS
1 1 (1.23%) Windows
Processes & Methodologies
1 81 (100.00%) Analytics
2 58 (71.60%) Pay per click
3 47 (58.02%) SEO
4 25 (30.86%) Digital Marketing
5 21 (25.93%) Time Management
6 20 (24.69%) E-Commerce
7 13 (16.05%) Competitor Analysis
8 11 (13.58%) Web Development
8 11 (13.58%) Online Marketing
9 9 (11.11%) Web Marketing
10 7 (8.64%) CRM
11 6 (7.41%) Email Marketing
12 5 (6.17%) Web Analytics
13 4 (4.94%) Agile Software Development
13 4 (4.94%) Information Architecture
14 3 (3.70%) Marketing Strategy
14 3 (3.70%) Responsive Web Design
14 3 (3.70%) Search Engine Marketing
14 3 (3.70%) Content Management
14 3 (3.70%) Scrum
Programming Languages
1 9 (11.11%) JavaScript
1 9 (11.11%) PHP
2 2 (2.47%) SQL
3 1 (1.23%) Java
Qualifications
1 2 (2.47%) Degree
Systems Management
1 1 (1.23%) Systems Management Server (SMS)
Vendors
1 81 (100.00%) Google
2 10 (12.35%) Microsoft
3 5 (6.17%) Coremetrics
4 3 (3.70%) Hitwise
4 3 (3.70%) Omniture
4 3 (3.70%) Adobe
5 2 (2.47%) Oracle
6 1 (1.23%) Tealeaf
6 1 (1.23%) SAP
6 1 (1.23%) JD Edwards
6 1 (1.23%) Salesforce.com
Manchester, Lancashire
MET Marketing
Posted: 2 days ago
Accrington, Lancashire
Axica Recruitment
Salary: From £16,000 to £19,000 per annum + Benefits +Training
Posted: 4 days ago
Manchester, Lancashire
Energize Recruitment Solutions Ltd
Salary: £24000 - £27000 per annum + amazing benefits
Posted: 4 days ago
Tarporley, Cheshire
Bubble Jobs Ltd
Posted: 5 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £22000 - £30000 per annum + Benefits
Posted: 5 days ago
Greater Manchester
Uniting Ambition
Salary: £18k - 22k per year
Posted: 6 days ago
Manchester
Opus Recruitment Solutions Ltd
Salary: £30000 - £40000 per annum
Posted: 27 days ago