The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 26 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
26 May 2015
Same period 2014 Same period 2013
Google Analytics
Rank 193 173 195
Rank change year-on-year
-20 +22
Permanent jobs citing Google Analytics 47 70 58
As % of all permanent IT jobs located in the North West 0.77% 1.02% 0.81%
As % of the Cloud Services category 12.14% 24.22% 30.53%
Number of salaries quoted 29 46 50
Average salary £25,000 £23,250 £25,000
Average salary % change year-on-year
+7.52% -7.00%
90% offered a salary of more than £22,500 £17,500 £22,000
10% offered a salary of more than £35,000 £35,000 £45,000
UK excluding London average salary £31,500 £30,000 £30,000
% change year-on-year
+5.00% -
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the North West region.

Cloud Services Category
North West
Permanent IT job ads with a match in the
Cloud Services category
387 289 190
As % of all permanent IT jobs located in the North West 6.35% 4.23% 2.66%
Number of salaries quoted 327 222 169
Average salary £42,500 £40,000 £37,500
Average salary % change year-on-year
+6.25% +6.66%
90% offered a salary of more than £28,500 £22,500 £22,500
10% offered a salary of more than £57,500 £47,500 £55,000
UK excluding London average salary £45,000 £43,500 £45,000
% change year-on-year
+3.44% -3.33%

Google Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the North West region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 26 May 2015.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 26 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -13 30 £25,000 +16.27% 9
Cheshire +5 10 £28,500 +14.00% 7
Lancashire -12 6 £24,375 +20.37% 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 26 May 2015, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 86 (100.00%) Google
1 86 (100.00%) Analytics
2 58 (67.44%) Marketing
3 52 (60.47%) Pay per click
3 52 (60.47%) SEO
4 40 (46.51%) Digital Marketing
5 31 (36.05%) HTML
6 24 (27.91%) E-Commerce
7 20 (23.26%) JavaScript
8 19 (22.09%) Finance
9 18 (20.93%) CSS
10 15 (17.44%) Analytical Skills
11 14 (16.28%) Social Media
12 13 (15.12%) Strategic Planning
12 13 (15.12%) Microsoft
13 12 (13.95%) Web Development
14 11 (12.79%) B2B
14 11 (12.79%) CMS
14 11 (12.79%) Retail
14 11 (12.79%) User Experience
15 10 (11.63%) Campaign Management
15 10 (11.63%) Content Management
15 10 (11.63%) B2C
15 10 (11.63%) MS Office
15 10 (11.63%) Web Analytics
15 10 (11.63%) Search Engine Marketing
15 10 (11.63%) jQuery
16 9 (10.47%) Marketing Management
16 9 (10.47%) Email Marketing
16 9 (10.47%) Competitor Analysis

Google Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 26 May 2015, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 11 (12.79%) CMS
2 6 (6.98%) WordPress
3 4 (4.65%) Joomla!
3 4 (4.65%) Drupal
4 3 (3.49%) WebSphere
5 1 (1.16%) SharePoint
5 1 (1.16%) SAS
5 1 (1.16%) MODX
Applications
1 10 (11.63%) MS Office
2 8 (9.30%) MS Excel
2 8 (9.30%) Adobe Creative Suite
3 6 (6.98%) Photoshop
4 5 (5.81%) MS PowerPoint
5 4 (4.65%) Adobe Illustrator
6 1 (1.16%) SPSS
Business Applications
1 6 (6.98%) Magento
2 3 (3.49%) Shopify
3 2 (2.33%) WebTrends
Cloud Services
1 1 (1.16%) Adobe Analytics
Communications & Networking
1 3 (3.49%) SSL
2 2 (2.33%) Intranet
3 1 (1.16%) Internet
Database & Business Intelligence
1 6 (6.98%) MySQL
2 3 (3.49%) Data Warehouse
2 3 (3.49%) Oracle BI Publisher
2 3 (3.49%) Relational Database
3 1 (1.16%) SQL Server Reporting Services
3 1 (1.16%) SQL Server Integration Services
General
1 58 (67.44%) Marketing
2 19 (22.09%) Finance
3 11 (12.79%) Retail
4 8 (9.30%) Advertising
5 4 (4.65%) Multimedia
6 2 (2.33%) Legal
7 1 (1.16%) Manufacturing
7 1 (1.16%) Law
7 1 (1.16%) Dutch Language
7 1 (1.16%) French Language
7 1 (1.16%) German Language
Job Titles
1 34 (39.53%) PPC Specialist
1 34 (39.53%) PPC Manager
1 34 (39.53%) PPC Analyst
1 34 (39.53%) PPC Executive
2 13 (15.12%) Developer
3 8 (9.30%) Marketing Manager
3 8 (9.30%) Marketing Executive
4 7 (8.14%) Online Marketing Manager
4 7 (8.14%) Analyst
4 7 (8.14%) Web Developer
5 6 (6.98%) Data Analyst
5 6 (6.98%) PHP Developer
5 6 (6.98%) Digital Marketing Executive
6 5 (5.81%) Designer
7 4 (4.65%) Web Analyst
7 4 (4.65%) Junior Web Developer
7 4 (4.65%) Junior Developer
7 4 (4.65%) Junior
8 2 (2.33%) PHP Web Developer
8 2 (2.33%) Data Manager
Libraries, Frameworks & Software Standards
1 31 (36.05%) HTML
2 18 (20.93%) CSS
3 10 (11.63%) jQuery
4 7 (8.14%) HTML5
4 7 (8.14%) CSS3
5 4 (4.65%) Flash
Miscellaneous
1 15 (17.44%) Analytical Skills
2 14 (16.28%) Social Media
3 11 (12.79%) User Experience
4 8 (9.30%) Blog
5 5 (5.81%) Copywriting
6 4 (4.65%) Graphic Design
6 4 (4.65%) Animation
6 4 (4.65%) Video Editing
7 2 (2.33%) Statistics
7 2 (2.33%) Mobile App
8 1 (1.16%) New Media
8 1 (1.16%) Algorithms
8 1 (1.16%) RIA
8 1 (1.16%) Mathematics
8 1 (1.16%) Computer Science
8 1 (1.16%) Photography
Operating Systems
1 1 (1.16%) Android
1 1 (1.16%) Apple iOS
Processes & Methodologies
1 86 (100.00%) Analytics
2 52 (60.47%) SEO
2 52 (60.47%) Pay per click
3 40 (46.51%) Digital Marketing
4 24 (27.91%) E-Commerce
5 13 (15.12%) Strategic Planning
6 12 (13.95%) Web Development
7 11 (12.79%) B2B
8 10 (11.63%) B2C
8 10 (11.63%) Content Management
8 10 (11.63%) Web Analytics
8 10 (11.63%) Search Engine Marketing
8 10 (11.63%) Campaign Management
9 9 (10.47%) Competitor Analysis
9 9 (10.47%) Email Marketing
9 9 (10.47%) Marketing Management
9 9 (10.47%) Logistics
10 8 (9.30%) Time Management
10 8 (9.30%) Online Marketing
11 7 (8.14%) Marketing Strategy
Programming Languages
1 20 (23.26%) JavaScript
2 8 (9.30%) PHP
3 4 (4.65%) SQL
4 3 (3.49%) VBA
4 3 (3.49%) PL/SQL
5 1 (1.16%) Java
Qualifications
1 8 (9.30%) Degree
Systems Management
1 1 (1.16%) Systems Management Server (SMS)
Vendors
1 86 (100.00%) Google
2 13 (15.12%) Microsoft
3 9 (10.47%) Adobe
4 4 (4.65%) Facebook
5 3 (3.49%) Twitter
5 3 (3.49%) Oracle
5 3 (3.49%) Yahoo!
6 2 (2.33%) Salesforce.com
6 2 (2.33%) ClickTale
7 1 (1.16%) Orchard
7 1 (1.16%) Omniture
7 1 (1.16%) Coremetrics
Cheshire
Hudson Manchester
Posted: 6 hours ago
Knutsford, Cheshire
Circle Recruitment
Salary: BENS
Posted: 6 hours ago
Manchester, Lancashire
TEKsystems
Salary: benefits
Posted: 6 hours ago
Macclesfield, Cheshire
Hudson Manchester
Salary: benefits
Posted: 6 hours ago
Preston, Lancashire
Searchability
Salary: £25000 - £30000 per annum + Benefits
Posted: 12 hours ago
Manchester, Lancashire
Stafford-Sharp Associates
Salary: From £30,000 to £40,000 per annum
Posted: 12 hours ago
Manchester
Adria Solutions Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 20 hours ago
Knutsford, Cheshire
Circle Recruitment
Salary: £30000 - £35000 per annum + BENS
Posted: 5 days ago
Macclesfield, Cheshire
Hudson IT
Salary: £30000 - £35000 per annum + benefits
Posted: 5 days ago
Cheshire
Hudson IT
Salary: £40000 - £45000 per annum
Posted: 5 days ago
Manchester, Lancashire
TEKsystems
Salary: £30000 - £40000 per annum + benefits
Posted: 5 days ago
Warrington, Cheshire
Adria Solutions Ltd
Salary: £25000 - £35000 per annum + Benefits
Posted: 5 days ago
Manchester, Lancashire
Greywood Associates Limited
Salary: £30000 - £45000 per annum + bens
Posted: 5 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £38000 - £42000 per annum + Benefits
Posted: 6 days ago
Liverpool
Applause IT Innovation
Salary: £20000 - £25000 per annum + neg.
Posted: 7 days ago
Bury
Applause IT Innovation
Posted: 11 days ago
Manchester, Lancashire
The Little Black Book Agency
Posted: 14 days ago
Manchester
360 Resourcing
Salary: Market related
Posted: 25 days ago