The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 6 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
6 May 2015
Same period 2014 Same period 2013
Google Analytics
Rank 197 188 200
Rank change year-on-year
-9 +12
Permanent jobs citing Google Analytics 45 58 49
As % of all permanent IT jobs located in the North West 0.70% 0.84% 0.68%
As % of the Cloud Services category 11.94% 22.92% 24.87%
Number of salaries quoted 32 38 42
Average salary £25,500 £25,000 £26,000
Average salary % change year-on-year
+2.00% -3.84%
90% offered a salary of more than £22,550 £17,500 £22,000
10% offered a salary of more than £35,000 £38,250 £45,000
UK excluding London average salary £30,000 £30,000 £30,000
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the North West region.

Cloud Services Category
North West
Permanent IT job ads with a match in the
Cloud Services category
377 253 197
As % of all permanent IT jobs located in the North West 5.90% 3.66% 2.73%
Number of salaries quoted 319 198 178
Average salary £42,500 £39,500 £40,000
Average salary % change year-on-year
+7.59% -1.25%
90% offered a salary of more than £30,000 £22,500 £22,500
10% offered a salary of more than £57,500 £48,000 £52,750
UK excluding London average salary £45,000 £42,500 £44,500
% change year-on-year
+5.88% -4.49%

Google Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the North West region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 6 May 2015.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 6 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheshire +15 18 £29,250 -26.87% 1
Manchester -9 18 £25,000 +11.11% 9
Lancashire +3 8 £24,375 +43.38% 2
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 6 May 2015, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 83 (100.00%) Google
1 83 (100.00%) Analytics
2 55 (66.27%) Marketing
3 49 (59.04%) SEO
4 47 (56.63%) Pay per click
5 39 (46.99%) Digital Marketing
6 35 (42.17%) HTML
7 22 (26.51%) JavaScript
7 22 (26.51%) CSS
8 21 (25.30%) E-Commerce
9 16 (19.28%) Finance
10 14 (16.87%) Microsoft
10 14 (16.87%) Web Development
10 14 (16.87%) Social Media
11 13 (15.66%) Analytical Skills
11 13 (15.66%) Strategic Planning
12 12 (14.46%) Web Analytics
12 12 (14.46%) Competitor Analysis
12 12 (14.46%) jQuery
13 11 (13.25%) Search Engine Marketing
13 11 (13.25%) B2B
13 11 (13.25%) CMS
14 10 (12.05%) Retail
14 10 (12.05%) Content Management
14 10 (12.05%) B2C
14 10 (12.05%) MS Office
14 10 (12.05%) PHP
14 10 (12.05%) Campaign Management
15 9 (10.84%) CSS3
15 9 (10.84%) HTML5

Google Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 6 May 2015, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 11 (13.25%) CMS
2 6 (7.23%) WordPress
3 4 (4.82%) Joomla!
3 4 (4.82%) Drupal
4 3 (3.61%) WebSphere
5 1 (1.20%) SharePoint
5 1 (1.20%) SAS
5 1 (1.20%) MODX
Applications
1 10 (12.05%) MS Office
2 9 (10.84%) MS Excel
3 8 (9.64%) Adobe Creative Suite
4 6 (7.23%) Photoshop
5 5 (6.02%) MS PowerPoint
6 4 (4.82%) Adobe Illustrator
7 1 (1.20%) SPSS
Business Applications
1 6 (7.23%) Magento
2 3 (3.61%) Shopify
3 2 (2.41%) WebTrends
Cloud Services
1 1 (1.20%) Adobe Analytics
Communications & Networking
1 3 (3.61%) SSL
2 2 (2.41%) Intranet
3 1 (1.20%) Internet
Database & Business Intelligence
1 6 (7.23%) MySQL
2 4 (4.82%) Oracle BI Publisher
3 3 (3.61%) Relational Database
3 3 (3.61%) Data Warehouse
3 3 (3.61%) SQL Server Reporting Services
4 2 (2.41%) SQL Server
5 1 (1.20%) SQL Server Integration Services
General
1 55 (66.27%) Marketing
2 16 (19.28%) Finance
3 10 (12.05%) Retail
4 7 (8.43%) Advertising
5 4 (4.82%) Multimedia
6 2 (2.41%) Legal
6 2 (2.41%) German Language
7 1 (1.20%) Italian Language
7 1 (1.20%) Manufacturing
7 1 (1.20%) Law
7 1 (1.20%) Dutch Language
7 1 (1.20%) French Language
Job Titles
1 32 (38.55%) PPC Specialist
1 32 (38.55%) PPC Manager
1 32 (38.55%) PPC Analyst
1 32 (38.55%) PPC Executive
2 15 (18.07%) Developer
3 9 (10.84%) Analyst
4 7 (8.43%) Web Developer
4 7 (8.43%) Data Analyst
4 7 (8.43%) Marketing Executive
5 6 (7.23%) PHP Developer
6 5 (6.02%) Junior
6 5 (6.02%) Marketing Manager
6 5 (6.02%) Junior Developer
6 5 (6.02%) Web Analyst
6 5 (6.02%) Designer
6 5 (6.02%) Digital Marketing Executive
7 4 (4.82%) Online Marketing Manager
7 4 (4.82%) Junior Web Developer
8 3 (3.61%) SEO Executive
9 2 (2.41%) UX Designer
Libraries, Frameworks & Software Standards
1 35 (42.17%) HTML
2 22 (26.51%) CSS
3 12 (14.46%) jQuery
4 9 (10.84%) HTML5
4 9 (10.84%) CSS3
5 4 (4.82%) Flash
6 2 (2.41%) .NET Framework
6 2 (2.41%) LINQ
6 2 (2.41%) ASP.NET MVC
6 2 (2.41%) XML
6 2 (2.41%) .NET
6 2 (2.41%) ASP.NET
6 2 (2.41%) ASP.NET MVC 3
6 2 (2.41%) Entity Framework
Miscellaneous
1 14 (16.87%) Social Media
2 13 (15.66%) Analytical Skills
3 9 (10.84%) User Experience
4 8 (9.64%) Blog
5 6 (7.23%) Copywriting
6 4 (4.82%) Video Editing
6 4 (4.82%) Animation
7 3 (3.61%) Graphic Design
8 2 (2.41%) Statistics
8 2 (2.41%) Mobile App
9 1 (1.20%) New Media
9 1 (1.20%) Algorithms
9 1 (1.20%) Photography
9 1 (1.20%) Mathematics
9 1 (1.20%) Computer Science
9 1 (1.20%) RIA
Operating Systems
1 1 (1.20%) Android
1 1 (1.20%) Apple iOS
Processes & Methodologies
1 83 (100.00%) Analytics
2 49 (59.04%) SEO
3 47 (56.63%) Pay per click
4 39 (46.99%) Digital Marketing
5 21 (25.30%) E-Commerce
6 14 (16.87%) Web Development
7 13 (15.66%) Strategic Planning
8 12 (14.46%) Web Analytics
8 12 (14.46%) Competitor Analysis
9 11 (13.25%) Search Engine Marketing
9 11 (13.25%) B2B
10 10 (12.05%) B2C
10 10 (12.05%) Content Management
10 10 (12.05%) Campaign Management
11 9 (10.84%) Time Management
11 9 (10.84%) Marketing Management
11 9 (10.84%) Logistics
12 8 (9.64%) Email Marketing
13 7 (8.43%) Business Intelligence
13 7 (8.43%) Online Marketing
Programming Languages
1 22 (26.51%) JavaScript
2 10 (12.05%) PHP
3 7 (8.43%) SQL
4 5 (6.02%) VBA
5 4 (4.82%) PL/SQL
6 2 (2.41%) C#
7 1 (1.20%) Java
Qualifications
1 8 (9.64%) Degree
2 1 (1.20%) Microsoft Certification
Systems Management
1 1 (1.20%) Systems Management Server (SMS)
Vendors
1 83 (100.00%) Google
2 14 (16.87%) Microsoft
3 9 (10.84%) Adobe
4 4 (4.82%) Oracle
4 4 (4.82%) Facebook
5 3 (3.61%) Twitter
5 3 (3.61%) Yahoo!
6 2 (2.41%) Salesforce.com
6 2 (2.41%) ClickTale
7 1 (1.20%) Coremetrics
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