The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 22 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the North West region.

Location
3 months to
22 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 163 182 232
Rank change year-on-year
+19 +50
Permanent jobs citing Google Analytics 79 65 21
As % of all permanent IT jobs located in the North West 1.14% 0.89% 0.28%
As % of the Business Applications category 11.70% 9.15% 2.85%
Number of salaries quoted 55 63 20
Average salary £26,000 £31,000 £27,500
Average salary % change year-on-year
-16.12% +12.72%
90% offered a salary of more than £19,000 £21,500 £24,650
10% offered a salary of more than £40,000 £45,000 £37,600
UK excluding London average salary £31,750 £30,000 £31,500
% change year-on-year
+5.83% -4.76%
Business Applications Category
North West
Permanent IT job ads with a match in the
Business Applications category
675 710 736
As % of all permanent IT jobs located in the North West 9.70% 9.70% 9.87%
Number of salaries quoted 539 591 618
Average salary £47,500 £45,000 £45,000
Average salary % change year-on-year
+5.55% -
90% offered a salary of more than £27,500 £30,000 £29,000
10% offered a salary of more than £65,000 £60,000 £65,000
UK excluding London average salary £50,000 £47,500 £50,000
% change year-on-year
+5.26% -5.00%
Google Analytics
England

Google Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the North West region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 22 July 2014.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 22 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +18 66 £27,500 -11.29% 11
Cheshire +11 7 £27,500 - 2
Lancashire 0 4 £20,250 -19.00% 1
Merseyside 0 2 £21,500 -38.57%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 22 July 2014, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 134 (100.00%) Google
1 134 (100.00%) Analytics
2 82 (61.19%) Marketing
3 76 (56.72%) SEO
4 64 (47.76%) Pay per click
5 40 (29.85%) E-Commerce
6 38 (28.36%) Digital Marketing
7 37 (27.61%) Social Media
8 34 (25.37%) HTML
9 25 (18.66%) CSS
10 24 (17.91%) Advertising
11 22 (16.42%) JavaScript
11 22 (16.42%) Time Management
11 22 (16.42%) Web Analytics
12 21 (15.67%) CMS
12 21 (15.67%) Online Marketing
13 19 (14.18%) MS PowerPoint
14 17 (12.69%) Competitor Analysis
14 17 (12.69%) PHP
15 16 (11.94%) CRM
16 14 (10.45%) MS Excel
17 13 (9.70%) Web Development
18 12 (8.96%) Email Marketing
18 12 (8.96%) Microsoft
18 12 (8.96%) Web Design
19 11 (8.21%) Retail
19 11 (8.21%) Web Marketing
20 10 (7.46%) Mobile App
20 10 (7.46%) WordPress
21 9 (6.72%) SQL

Google Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 22 July 2014, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 21 (15.67%) CMS
2 10 (7.46%) WordPress
3 1 (0.75%) SharePoint
Applications
1 19 (14.18%) MS PowerPoint
2 14 (10.45%) MS Excel
3 9 (6.72%) Photoshop
4 4 (2.99%) MS Office
5 3 (2.24%) Adobe Illustrator
Business Applications
1 7 (5.22%) SiteCatalyst
2 5 (3.73%) Magento
2 5 (3.73%) WebTrends
3 3 (2.24%) Sage 200
4 2 (1.49%) Oracle CRM
5 1 (0.75%) Dynamics CRM
Cloud Services
1 4 (2.99%) MailChimp
1 4 (2.99%) Responsys
Communications & Networking
1 4 (2.99%) Internet
2 1 (0.75%) IP Telephony
2 1 (0.75%) HTTP
Database & Business Intelligence
1 5 (3.73%) Data Mining
2 3 (2.24%) Big Data
3 1 (0.75%) MySQL
Development Applications
1 3 (2.24%) Visual Studio
2 2 (1.49%) RequisitePro
3 1 (0.75%) Dreamweaver
General
1 82 (61.19%) Marketing
2 24 (17.91%) Advertising
3 11 (8.21%) Retail
4 6 (4.48%) Automotive
5 5 (3.73%) Finance
6 2 (1.49%) Legal
6 2 (1.49%) Telecoms
7 1 (0.75%) Law
Job Titles
1 39 (29.10%) PPC Specialist
1 39 (29.10%) PPC Executive
1 39 (29.10%) PPC Manager
1 39 (29.10%) PPC Analyst
2 26 (19.40%) Analyst
3 16 (11.94%) Developer
3 16 (11.94%) Web Analyst
4 10 (7.46%) Web Developer
5 8 (5.97%) Junior
6 7 (5.22%) SEO Developer
6 7 (5.22%) WordPress Developer
6 7 (5.22%) Junior Web Developer
6 7 (5.22%) Junior Developer
6 7 (5.22%) PHP Developer
6 7 (5.22%) HTML Developer
6 7 (5.22%) Junior PHP Developer
6 7 (5.22%) SEO Executive
6 7 (5.22%) Senior Analyst
7 6 (4.48%) Data Analyst
7 6 (4.48%) SEO Manager
Libraries, Frameworks & Software Standards
1 34 (25.37%) HTML
2 25 (18.66%) CSS
3 6 (4.48%) jQuery
4 5 (3.73%) HTML5
5 4 (2.99%) XHTML
5 4 (2.99%) .NET
5 4 (2.99%) JSON
6 3 (2.24%) ASP.NET
6 3 (2.24%) Flash
7 1 (0.75%) CSS3
7 1 (0.75%) XML
Miscellaneous
1 37 (27.61%) Social Media
2 10 (7.46%) Mobile App
3 7 (5.22%) Digital Media
3 7 (5.22%) FMCG
4 6 (4.48%) Copywriting
5 5 (3.73%) Blog
6 3 (2.24%) iPad
6 3 (2.24%) Mathematics
6 3 (2.24%) iPhone
7 1 (0.75%) New Media
7 1 (0.75%) Economics
7 1 (0.75%) Tandem
7 1 (0.75%) Data Protection Act
Operating Systems
1 3 (2.24%) Android
1 3 (2.24%) Mac OS
1 3 (2.24%) Windows Mobile
1 3 (2.24%) Windows
2 1 (0.75%) Apple iOS
Processes & Methodologies
1 134 (100.00%) Analytics
2 76 (56.72%) SEO
3 64 (47.76%) Pay per click
4 40 (29.85%) E-Commerce
5 38 (28.36%) Digital Marketing
6 22 (16.42%) Time Management
6 22 (16.42%) Web Analytics
7 21 (15.67%) Online Marketing
8 17 (12.69%) Competitor Analysis
9 16 (11.94%) CRM
10 13 (9.70%) Web Development
11 12 (8.96%) Email Marketing
11 12 (8.96%) Web Design
12 11 (8.21%) Web Marketing
13 7 (5.22%) Link Building
14 6 (4.48%) Scrum
14 6 (4.48%) Benchmarking
14 6 (4.48%) Campaign Management
15 5 (3.73%) Display Advertising
16 4 (2.99%) Agile Software Development
Programming Languages
1 22 (16.42%) JavaScript
2 17 (12.69%) PHP
3 9 (6.72%) SQL
4 3 (2.24%) PHP5
4 3 (2.24%) PHP4
5 1 (0.75%) Java
Qualifications
1 3 (2.24%) Degree
Systems Management
1 1 (0.75%) Systems Management Server (SMS)
Vendors
1 134 (100.00%) Google
2 12 (8.96%) Microsoft
3 8 (5.97%) Omniture
3 8 (5.97%) Tealeaf
4 5 (3.73%) ClickTale
4 5 (3.73%) Facebook
4 5 (3.73%) Coremetrics
5 4 (2.99%) Adobe
6 3 (2.24%) Sage
7 2 (1.49%) Salesforce.com
7 2 (1.49%) Oracle
7 2 (1.49%) comScore
8 1 (0.75%) Twitter
8 1 (0.75%) SAP
8 1 (0.75%) JD Edwards
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