The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 211 229 236
Rank change year-on-year
+18 +7
Permanent jobs citing Google Analytics 24 39 23
As % of all permanent IT jobs located in the North West 0.43% 0.56% 0.35%
As % of the Cloud Services category 4.94% 9.80% 10.36%
Number of salaries quoted 24 28 19
Average salary £29,000 £33,375 £27,500
Average salary % change year-on-year
-13.10% +21.36%
90% offered a salary of more than £22,900 £19,000 £22,500
10% offered a salary of more than £44,250 £38,950 £40,000
UK excluding London average salary £33,750 £30,000 £34,000
% change year-on-year
+12.50% -11.76%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the North West region.

Cloud Services Category
North West
Permanent IT job ads with a match in the
Cloud Services category
486 398 222
As % of all permanent IT jobs located in the North West 8.78% 5.75% 3.34%
Number of salaries quoted 411 331 188
Average salary £45,000 £42,500 £42,500
Average salary % change year-on-year
+5.88% -
90% offered a salary of more than £27,000 £25,000 £27,500
10% offered a salary of more than £55,000 £55,000 £63,500
UK excluding London average salary £45,000 £45,000 £43,000
% change year-on-year
- +4.65%

Google Analytics
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the North West region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North West region.

Google Analytics Salary Trend in the North West

Google Analytics
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Google Analytics across the North West region over the 3 months to 13 February 2016.

Google Analytics Salary Histogram in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 13 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +9 9 £27,500 -8.33% 11
Cheshire +19 5 £30,000 -14.28% 3
Lancashire +18 2 £21,750 -3.33% 2
Merseyside -6 2 £26,500 +39.47% 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the North West

For the 6 months to 13 February 2016, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 85 (100.00%) Google
1 85 (100.00%) Analytics
2 53 (62.35%) Marketing
3 38 (44.71%) SEO
4 32 (37.65%) Pay per click
5 31 (36.47%) Digital Marketing
6 27 (31.76%) HTML
6 27 (31.76%) SQL
7 24 (28.24%) Web Analytics
8 23 (27.06%) E-Commerce
9 21 (24.71%) Social Media
10 20 (23.53%) Analytical Skills
10 20 (23.53%) AdWords
10 20 (23.53%) CSS
11 19 (22.35%) Degree
12 16 (18.82%) JavaScript
12 16 (18.82%) Retail
13 15 (17.65%) MS Excel
14 13 (15.29%) Banking
15 12 (14.12%) Web Development
15 12 (14.12%) Mathematics
15 12 (14.12%) jQuery
15 12 (14.12%) Google Tag Manager
15 12 (14.12%) User Experience
16 10 (11.76%) MySQL
17 9 (10.59%) CMS
17 9 (10.59%) Visualisation
17 9 (10.59%) Data Visualisation
18 8 (9.41%) WebTrends
18 8 (9.41%) SQL Server

Google Analytics
Top Related IT Skills in the North West by Category

For the 6 months to 13 February 2016, IT jobs across the North West region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 9 (10.59%) CMS
2 8 (9.41%) SAS
3 6 (7.06%) WordPress
4 4 (4.71%) Drupal
4 4 (4.71%) Joomla!
5 1 (1.18%) Umbraco
Applications
1 15 (17.65%) MS Excel
2 6 (7.06%) Photoshop
3 5 (5.88%) Adobe Illustrator
3 5 (5.88%) MS Office
4 4 (4.71%) Adobe Creative Suite
4 4 (4.71%) MS PowerPoint
5 1 (1.18%) SPSS
Business Applications
1 8 (9.41%) WebTrends
2 2 (2.35%) Magento
Cloud Services
1 20 (23.53%) AdWords
2 12 (14.12%) Google Tag Manager
Communications & Networking
1 5 (5.88%) Internet
2 3 (3.53%) Intranet
3 1 (1.18%) SMS
Database & Business Intelligence
1 10 (11.76%) MySQL
2 8 (9.41%) SQL Server
3 4 (4.71%) Data Mining
4 3 (3.53%) Big Data
5 2 (2.35%) Data Warehouse
6 1 (1.18%) BusinessObjects
6 1 (1.18%) GIS
Development Applications
1 2 (2.35%) Axure RP
2 1 (1.18%) CocoaPods
2 1 (1.18%) Git (software)
2 1 (1.18%) Jenkins
2 1 (1.18%) JIRA
General
1 53 (62.35%) Marketing
2 16 (18.82%) Retail
3 13 (15.29%) Banking
4 6 (7.06%) Advertising
4 6 (7.06%) Finance
5 4 (4.71%) Brand Awareness
5 4 (4.71%) Multimedia
6 3 (3.53%) Back Office
7 1 (1.18%) Legal
7 1 (1.18%) Publishing
7 1 (1.18%) Russian Language
Job Titles
1 16 (18.82%) Analyst
2 14 (16.47%) Web Analyst
3 12 (14.12%) Digital Executive
3 12 (14.12%) Digital Marketing Executive
3 12 (14.12%) Marketing Executive
4 8 (9.41%) Developer
5 7 (8.24%) PHP Developer
5 7 (8.24%) PHP Web Developer
5 7 (8.24%) SAS Analyst
5 7 (8.24%) Web Analytics Analyst
5 7 (8.24%) Web Developer
6 6 (7.06%) Consultant
6 6 (7.06%) Data Analyst
6 6 (7.06%) SEO Executive
7 5 (5.88%) Digital Marketing Consultant
7 5 (5.88%) Marketing Consultant
8 4 (4.71%) Customer Executive
8 4 (4.71%) Designer
8 4 (4.71%) Marketing Manager
9 3 (3.53%) PPC Executive
Libraries, Frameworks & Software Standards
1 27 (31.76%) HTML
2 20 (23.53%) CSS
3 12 (14.12%) jQuery
4 6 (7.06%) HTML5
5 4 (4.71%) CSS3
5 4 (4.71%) Flash
6 3 (3.53%) MooTools
7 1 (1.18%) Ajax
7 1 (1.18%) JSON
Miscellaneous
1 21 (24.71%) Social Media
2 20 (23.53%) Analytical Skills
3 12 (14.12%) Mathematics
3 12 (14.12%) User Experience
4 9 (10.59%) Visualisation
5 7 (8.24%) Graphic Design
6 6 (7.06%) Copywriting
7 5 (5.88%) AS400
7 5 (5.88%) Digital Media
7 5 (5.88%) iSeries
8 4 (4.71%) Animation
8 4 (4.71%) Statistics
8 4 (4.71%) Video Editing
9 3 (3.53%) Blog
9 3 (3.53%) Computer Science
9 3 (3.53%) Management Information System
10 1 (1.18%) BBC
10 1 (1.18%) iPad
Operating Systems
1 1 (1.18%) Apple iOS
1 1 (1.18%) Unix
Processes & Methodologies
1 85 (100.00%) Analytics
2 38 (44.71%) SEO
3 32 (37.65%) Pay per click
4 31 (36.47%) Digital Marketing
5 24 (28.24%) Web Analytics
6 23 (27.06%) E-Commerce
7 12 (14.12%) Web Development
8 9 (10.59%) Data Visualisation
9 7 (8.24%) Content Management
9 7 (8.24%) Email Marketing
10 5 (5.88%) Benchmarking
10 5 (5.88%) Data Analysis
10 5 (5.88%) Marketing Strategy
10 5 (5.88%) Responsive Web Design
10 5 (5.88%) Time Management
11 3 (3.53%) Agile Software Development
11 3 (3.53%) Business Intelligence
11 3 (3.53%) Multivariate Testing
11 3 (3.53%) Project Management
11 3 (3.53%) Revenue Management
Programming Languages
1 27 (31.76%) SQL
2 16 (18.82%) JavaScript
3 7 (8.24%) PHP
4 3 (3.53%) VBA
5 1 (1.18%) Apple Swift
5 1 (1.18%) Objective-C
5 1 (1.18%) Python
5 1 (1.18%) R
Qualifications
1 19 (22.35%) Degree
2 1 (1.18%) BC Cleared
2 1 (1.18%) Security Cleared
Vendors
1 85 (100.00%) Google
2 8 (9.41%) Microsoft
3 6 (7.06%) Adobe
4 5 (5.88%) IBM
4 5 (5.88%) Twitter
5 4 (4.71%) SYSPRO
5 4 (4.71%) Tealeaf
6 2 (2.35%) HubSpot
6 2 (2.35%) PayPal
6 2 (2.35%) Yahoo!
7 1 (1.18%) Apple
7 1 (1.18%) Avaya
7 1 (1.18%) ClickTale
7 1 (1.18%) Facebook
7 1 (1.18%) Mapinfo
7 1 (1.18%) Omniture
7 1 (1.18%) Salesforce Marketing Cloud
7 1 (1.18%) Salesforce.com
7 1 (1.18%) Tableau
7 1 (1.18%) Verint
Manchester, Lancashire
Circle Recruitment
Salary: £45000 - £50000 per annum + 27 Days holiday, Pension, Childcare
Posted: Yesterday
Chester, Cheshire
Applause IT Innovation
Salary: £35000 - £50000 per annum + Training & Progression
Posted: 2 days ago
Manchester, Lancashire
ReThink Recruitment
Salary: £27000 - £33000 per annum + negotiable (plus benefits!)
Posted: 2 days ago
Manchester, Lancashire
Chassam Contract
Salary: Up to £40,000 per annum
Posted: 2 days ago
Greater Manchester
Talent Spa
Salary: £10k - 15k per year
Posted: 3 days ago
Manchester
ECOM
Salary: £40000 per annum
Posted: 3 days ago
Manchester, Lancashire
ANSON MCCADE
Salary: £40000 - £80,000 (Depending on Experience)
Posted: 4 days ago
Manchester, Lancashire
Chassam Contract
Salary: Up to £28,000 per annum
Posted: 5 days ago
Manchester, Lancashire
Chassam Contract
Salary: Up to £30,000 per annum
Posted: 5 days ago
Preston, Lancashire
Greywood Associates Limited
Salary: £30000 - £40000 per annum + bens
Posted: 5 days ago
North West
Parallel Consulting
Salary: £28000 - £30000 per annum
Posted: 5 days ago
Stockport
Applause IT Ltd
Salary: £22000 - £32000 per annum + Flexi-time, pension, 25 days hol.
Posted: 8 days ago
Stockport
Applause IT Ltd
Salary: £22000 - £32000 per annum + Flexi-time, pension, 25 days hol.
Posted: 8 days ago
Lancashire
The Little Black Book Agency
Posted: 12 days ago
Merseyside
ECOM
Salary: £45000 - £50000 per annum
Posted: 12 days ago
Chester
Applause IT Ltd
Salary: £35000 - £50000 per annum + Training & Progression
Posted: 18 days ago
Manchester, Lancashire
The Little Black Book Agency
Posted: 19 days ago
Chester
Nigel Frank International Ltd
Salary: £18000 - £22000 per annum
Posted: 25 days ago