The table below looks at the statistics for Pay per click skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 5 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Mar 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 175 163 195
Rank change year-on-year
-12 +32
Permanent jobs citing Pay per click 67 79 62
As % of all permanent IT jobs located in the North West 0.99% 1.20% 0.87%
As % of the Processes & Methodologies category 1.19% 1.45% 1.09%
Number of salaries quoted 50 43 56
Average salary £35,000 £30,000 £27,500
Average salary % change year-on-year
+16.66% +9.09%
90% offered a salary of more than £22,400 £22,500 £22,500
10% offered a salary of more than £40,300 £42,000 £60,000
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5622 5463 5712
As % of all permanent IT jobs located in the North West 83.14% 83.00% 80.10%
Number of salaries quoted 4659 4503 4723
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,000 £25,000
10% offered a salary of more than £60,000 £60,000 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the North West

Pay per click
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the North West region.

Pay per click Salary Trend in the North West

Pay per click
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Pay per click across the North West region over the 3 months to 5 March 2015.

Pay per click Salary Histogram in the North West

Pay per click
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the North West region over the 3 months to 5 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheshire - 34 £35,000 - 1
Manchester -59 23 £30,000 +9.09% 6
Lancashire +5 7 £24,375 -30.35% 3
Merseyside +13 2 £21,500 -
Pay per click
England

Pay per click
Top 30 Related IT Skills in the North West

For the 6 months to 5 March 2015, IT jobs across the North West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 92 (80.00%) Marketing
2 70 (60.87%) SEO
3 68 (59.13%) Google
4 60 (52.17%) Analytics
5 58 (50.43%) Digital Marketing
6 46 (40.00%) Google Analytics
7 30 (26.09%) B2B
8 26 (22.61%) Advertising
9 25 (21.74%) B2C
10 24 (20.87%) Social Media
11 22 (19.13%) Online Marketing
11 22 (19.13%) Microsoft
12 20 (17.39%) HTML
13 18 (15.65%) E-Commerce
13 18 (15.65%) Finance
13 18 (15.65%) Logistics
13 18 (15.65%) Search Engine Marketing
14 15 (13.04%) Analytical Skills
15 14 (12.17%) JavaScript
16 13 (11.30%) CSS
16 13 (11.30%) WordPress
17 12 (10.43%) Strategic Planning
17 12 (10.43%) MS Office
17 12 (10.43%) Retail
18 11 (9.57%) Project Management
18 11 (9.57%) Degree
18 11 (9.57%) Digital Media
18 11 (9.57%) Campaign Management
19 10 (8.70%) User Experience
19 10 (8.70%) Time Management

Pay per click
Top Related IT Skills in the North West by Category

For the 6 months to 5 March 2015, IT jobs across the North West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 13 (11.30%) WordPress
2 4 (3.48%) CMS
3 2 (1.74%) Apache
4 1 (0.87%) Drupal
4 1 (0.87%) Joomla!
4 1 (0.87%) MODX
4 1 (0.87%) SharePoint
Applications
1 12 (10.43%) MS Office
2 10 (8.70%) MS Excel
3 6 (5.22%) Photoshop
4 5 (4.35%) MS PowerPoint
5 4 (3.48%) Adobe Creative Suite
6 1 (0.87%) Adobe Illustrator
Business Applications
1 46 (40.00%) Google Analytics
2 1 (0.87%) SiteCatalyst
2 1 (0.87%) WebTrends
Communications & Networking
1 8 (6.96%) Internet
2 3 (2.61%) Intranet
3 1 (0.87%) GSM
Database & Business Intelligence
1 5 (4.35%) SQL Server
2 3 (2.61%) MySQL
3 2 (1.74%) SQL Server Reporting Services
Development Applications
1 1 (0.87%) RequisitePro
General
1 92 (80.00%) Marketing
2 26 (22.61%) Advertising
3 18 (15.65%) Finance
4 12 (10.43%) Retail
5 6 (5.22%) German Language
5 6 (5.22%) Italian Language
6 3 (2.61%) Law
6 3 (2.61%) Legal
7 1 (0.87%) Multimedia
Job Titles
1 51 (44.35%) PPC Manager
1 51 (44.35%) PPC Analyst
1 51 (44.35%) PPC Specialist
1 51 (44.35%) PPC Executive
2 12 (10.43%) Marketing Executive
2 12 (10.43%) Marketing Manager
3 11 (9.57%) Developer
4 10 (8.70%) Digital Marketing Executive
5 9 (7.83%) Digital Marketing Manager
6 8 (6.96%) SEO Executive
7 7 (6.09%) Web Developer
7 7 (6.09%) Account Manager
8 6 (5.22%) Digital Account Manager
9 5 (4.35%) .NET Web Developer
9 5 (4.35%) .NET Developer
10 4 (3.48%) Social Media Manager
11 3 (2.61%) SEO Manager
11 3 (2.61%) Analyst
11 3 (2.61%) PHP Developer
12 2 (1.74%) Digital Marketing Specialist
Libraries, Frameworks & Software Standards
1 20 (17.39%) HTML
2 13 (11.30%) CSS
3 6 (5.22%) jQuery
4 5 (4.35%) ASP.NET
4 5 (4.35%) .NET
5 4 (3.48%) XML
6 3 (2.61%) HTML5
7 2 (1.74%) SOAP
7 2 (1.74%) XHTML
7 2 (1.74%) ADO.NET Entity Framework
7 2 (1.74%) .NET Framework
7 2 (1.74%) JSON
7 2 (1.74%) Symfony
7 2 (1.74%) CakePHP
8 1 (0.87%) CSS3
8 1 (0.87%) Flash
Miscellaneous
1 24 (20.87%) Social Media
2 15 (13.04%) Analytical Skills
3 11 (9.57%) Digital Media
4 10 (8.70%) User Experience
4 10 (8.70%) Copywriting
5 9 (7.83%) Psychology
6 6 (5.22%) Video on Demand
7 5 (4.35%) Blog
8 3 (2.61%) Algorithms
8 3 (2.61%) Statistics
9 1 (0.87%) Mobile App
9 1 (0.87%) Computer Science
9 1 (0.87%) Mathematics
9 1 (0.87%) Animation
9 1 (0.87%) Video Editing
9 1 (0.87%) New Media
9 1 (0.87%) iPad
9 1 (0.87%) iPhone
Operating Systems
1 2 (1.74%) Linux
Processes & Methodologies
1 70 (60.87%) SEO
2 60 (52.17%) Analytics
3 58 (50.43%) Digital Marketing
4 30 (26.09%) B2B
5 25 (21.74%) B2C
6 22 (19.13%) Online Marketing
7 18 (15.65%) E-Commerce
7 18 (15.65%) Logistics
7 18 (15.65%) Search Engine Marketing
8 12 (10.43%) Strategic Planning
9 11 (9.57%) Project Management
9 11 (9.57%) Campaign Management
10 10 (8.70%) Time Management
10 10 (8.70%) Web Development
10 10 (8.70%) Competitor Analysis
11 9 (7.83%) Marketing Management
11 9 (7.83%) People Management
12 8 (6.96%) Marketing Strategy
13 6 (5.22%) CRM
13 6 (5.22%) Social Media Marketing
Programming Languages
1 14 (12.17%) JavaScript
2 5 (4.35%) C#
3 4 (3.48%) PHP
4 2 (1.74%) SQL
5 1 (0.87%) VBA
Qualifications
1 11 (9.57%) Degree
2 2 (1.74%) VCP4
Quality Assurance & Compliance
1 3 (2.61%) SLA
Vendors
1 68 (59.13%) Google
2 22 (19.13%) Microsoft
3 10 (8.70%) Yahoo!
4 8 (6.96%) Facebook
4 8 (6.96%) Twitter
5 3 (2.61%) Adobe
5 3 (2.61%) Salesforce.com
6 1 (0.87%) Coremetrics
6 1 (0.87%) Omniture
6 1 (0.87%) DoubleClick
6 1 (0.87%) Eloqua
6 1 (0.87%) Symantec
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Evolution Recruitment Solutions
Salary: 18,000 - 28,000
Posted: 17 hours ago
Preston, Lancashire
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Salary: From £20,000 to £28,000 per annum Plus benefits, onsite parking etc
Posted: Yesterday
Manchester, Lancashire
Jagger Talent
Salary: From £30,000 to £35,000 per annum upto 35K Basic Plus Bonus OTE 50K
Posted: 2 days ago
Sale, Cheshire
Jagger Talent
Salary: From £25,000 to £30,000 per annum Strong Modern Benefit Support
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Preston, Lancashire
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Salary: £18000 - £25000 per annum + Benefits
Posted: 5 days ago
Macclesfield, Cheshire
Adria Solutions Ltd
Salary: £25000 - £32000 per annum + Benefits
Posted: 5 days ago
Oldham
Recruitment Genius
Salary: £24000 - £28000 per annum
Posted: 8 days ago
Preston, Lancashire
QA Limited
Salary: £150.00 per week
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Bury
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Salary: £20000 - £25000 per annum + benefits
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