The first table below looks at the demand for Pay per click skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 24 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the North West region.

Location
3 months to
24 Jul 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 129 190 177
Rank change year-on-year
+61 -13
Permanent jobs citing Pay per click 121 48 72
As % of all permanent IT jobs located in the North West 1.70% 0.66% 0.96%
As % of the Processes & Methodologies category 2.10% 0.84% 1.26%
Number of salaries quoted 71 35 71
Average salary £22,500 £24,000 £27,500
Average salary % change year-on-year
-6.25% -12.72%
90% offered a salary of more than £19,000 £20,000 £22,500
10% offered a salary of more than £35,000 £40,000 £35,000
UK excluding London average salary £27,000 £30,000 £27,500
% change year-on-year
-10.00% +9.09%
Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5771 5692 5719
As % of all permanent IT jobs located in the North West 81.10% 77.89% 76.45%
Number of salaries quoted 4596 4836 5026
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £26,500 £26,500 £26,500
10% offered a salary of more than £57,500 £60,000 £56,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Pay per click
England

Pay per click
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the North West

Pay per click
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the North West region.

Pay per click Salary Trend in the North West

Pay per click
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Pay per click across the North West region over the 3 months to 24 July 2014.

Pay per click Salary Histogram in the North West

Pay per click
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the North West region over the 3 months to 24 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +54 84 £23,750 +4.39% 10
Lancashire +16 20 £18,500 -10.84% 3
Merseyside +2 11 £24,000 - 1
Cheshire +1 6 £18,500 -32.72% 2
Pay per click
England

Pay per click
Top 30 Related IT Skills in the North West

For the 6 months to 24 July 2014, IT jobs across the North West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 174 (82.86%) Marketing
2 158 (75.24%) SEO
3 127 (60.48%) Analytics
4 95 (45.24%) Google
5 86 (40.95%) Social Media
6 81 (38.57%) Digital Marketing
7 70 (33.33%) Online Marketing
8 63 (30.00%) Google Analytics
9 58 (27.62%) E-Commerce
10 55 (26.19%) Advertising
11 46 (21.90%) HTML
12 38 (18.10%) Facebook
13 36 (17.14%) Email Marketing
13 36 (17.14%) Retail
14 35 (16.67%) JavaScript
15 33 (15.71%) CSS
16 31 (14.76%) Degree
17 28 (13.33%) Project Management
18 27 (12.86%) Magento
19 26 (12.38%) CMS
19 26 (12.38%) Web Design
20 24 (11.43%) Time Management
21 23 (10.95%) Web Analytics
21 23 (10.95%) PHP
21 23 (10.95%) Twitter
22 22 (10.48%) Digital Media
23 21 (10.00%) Finance
24 19 (9.05%) MS PowerPoint
25 18 (8.57%) Competitor Analysis
26 17 (8.10%) Content Management

Pay per click
Top Related IT Skills in the North West by Category

For the 6 months to 24 July 2014, IT jobs across the North West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 26 (12.38%) CMS
2 16 (7.62%) WordPress
3 9 (4.29%) Drupal
4 5 (2.38%) Apache
Applications
1 19 (9.05%) MS PowerPoint
2 12 (5.71%) MS Excel
3 11 (5.24%) Photoshop
4 4 (1.90%) MS Office
5 3 (1.43%) Adobe Illustrator
Business Applications
1 63 (30.00%) Google Analytics
2 27 (12.86%) Magento
3 2 (0.95%) SiteCatalyst
4 1 (0.48%) Oracle CRM
Cloud Services
1 4 (1.90%) MailChimp
Communications & Networking
1 10 (4.76%) Internet
2 3 (1.43%) DNS
Database & Business Intelligence
1 14 (6.67%) MySQL
2 2 (0.95%) SQL Server 2008
2 2 (0.95%) SQL Server
Development Applications
1 6 (2.86%) Dreamweaver
2 4 (1.90%) Visual Studio
3 3 (1.43%) Sublime Text
4 2 (0.95%) RequisitePro
4 2 (0.95%) PhoneGap
General
1 174 (82.86%) Marketing
2 55 (26.19%) Advertising
3 36 (17.14%) Retail
4 21 (10.00%) Finance
5 6 (2.86%) Russian Language
5 6 (2.86%) Swedish Language
6 4 (1.90%) Telecoms
7 2 (0.95%) Legal
7 2 (0.95%) Automotive
7 2 (0.95%) Back Office
8 1 (0.48%) Law
Job Titles
1 65 (30.95%) PPC Specialist
1 65 (30.95%) PPC Manager
1 65 (30.95%) PPC Analyst
1 65 (30.95%) PPC Executive
2 27 (12.86%) SEO Executive
3 20 (9.52%) Developer
4 15 (7.14%) E-Commerce Manager
5 13 (6.19%) Marketing Executive
6 11 (5.24%) Marketing Manager
7 10 (4.76%) PHP Developer
8 9 (4.29%) Web Developer
8 9 (4.29%) SEO Manager
9 8 (3.81%) Digital Marketing Manager
10 6 (2.86%) Consultant
10 6 (2.86%) Analyst
10 6 (2.86%) Web Designer
10 6 (2.86%) Designer
11 5 (2.38%) Magento Developer
12 4 (1.90%) SEO Specialist
12 4 (1.90%) Account Manager
Libraries, Frameworks & Software Standards
1 46 (21.90%) HTML
2 33 (15.71%) CSS
3 14 (6.67%) XHTML
4 13 (6.19%) jQuery
5 11 (5.24%) HTML5
6 6 (2.86%) XML
7 5 (2.38%) SOAP
7 5 (2.38%) Symfony
7 5 (2.38%) CakePHP
7 5 (2.38%) JSON
8 3 (1.43%) .NET
9 2 (0.95%) .NET Framework
9 2 (0.95%) ASP.NET MVC
9 2 (0.95%) LINQ
9 2 (0.95%) ASP.NET
9 2 (0.95%) CSS3
9 2 (0.95%) Semantic HTML
9 2 (0.95%) ASP.NET Web Forms
10 1 (0.48%) Sass
10 1 (0.48%) LESS
Miscellaneous
1 86 (40.95%) Social Media
2 22 (10.48%) Digital Media
3 13 (6.19%) Copywriting
4 10 (4.76%) New Media
5 9 (4.29%) Blog
5 9 (4.29%) Open Source
6 8 (3.81%) Mobile App
7 5 (2.38%) W3C
8 4 (1.90%) Data Protection Act
9 3 (1.43%) Mathematics
10 2 (0.95%) N-Tier
10 2 (0.95%) Xbox
11 1 (0.48%) Visualisation
11 1 (0.48%) Tandem
11 1 (0.48%) Social Network
Operating Systems
1 5 (2.38%) Linux
2 1 (0.48%) Apple iOS
Processes & Methodologies
1 158 (75.24%) SEO
2 127 (60.48%) Analytics
3 81 (38.57%) Digital Marketing
4 70 (33.33%) Online Marketing
5 58 (27.62%) E-Commerce
6 36 (17.14%) Email Marketing
7 28 (13.33%) Project Management
8 26 (12.38%) Web Design
9 24 (11.43%) Time Management
10 23 (10.95%) Web Analytics
11 18 (8.57%) Competitor Analysis
12 17 (8.10%) Content Management
12 17 (8.10%) B2B
13 15 (7.14%) Customer Engagement
14 14 (6.67%) Strategic Planning
14 14 (6.67%) Enterprise Content Management
15 13 (6.19%) Web Development
16 11 (5.24%) B2C
17 10 (4.76%) Web Marketing
18 9 (4.29%) OO
Programming Languages
1 35 (16.67%) JavaScript
2 23 (10.95%) PHP
3 2 (0.95%) C#
4 1 (0.48%) SQL
4 1 (0.48%) Java
Qualifications
1 31 (14.76%) Degree
2 3 (1.43%) HNC
2 3 (1.43%) HND
Systems Management
1 1 (0.48%) Systems Management Server (SMS)
Vendors
1 95 (45.24%) Google
2 38 (18.10%) Facebook
3 23 (10.95%) Twitter
4 13 (6.19%) Microsoft
5 12 (5.71%) Yahoo!
6 4 (1.90%) Adobe
7 2 (0.95%) DoubleClick
7 2 (0.95%) comScore
8 1 (0.48%) Salesforce.com
8 1 (0.48%) JD Edwards
8 1 (0.48%) SAP
8 1 (0.48%) Oracle
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