The table below looks at the statistics for Pay per click skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 31 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Mar 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 172 168 199
Rank change year-on-year
-4 +31
Permanent jobs citing Pay per click 69 86 65
As % of all permanent IT jobs located in the North West 1.03% 1.22% 0.88%
As % of the Processes & Methodologies category 1.23% 1.47% 1.10%
Number of salaries quoted 51 48 60
Average salary £29,000 £27,000 £26,000
Average salary % change year-on-year
+7.40% +3.84%
90% offered a salary of more than £21,500 £20,000 £22,500
10% offered a salary of more than £35,000 £35,750 £41,200
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5592 5848 5899
As % of all permanent IT jobs located in the North West 83.49% 82.90% 79.64%
Number of salaries quoted 4525 4762 4869
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,000 £25,000
10% offered a salary of more than £57,500 £60,000 £55,000
UK excluding London average salary £43,507 £42,500 £40,000
% change year-on-year
+2.36% +6.25%

Pay per click
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the North West

Pay per click
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the North West region.

Pay per click Salary Trend in the North West

Pay per click
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Pay per click across the North West region over the 3 months to 31 March 2015.

Pay per click Salary Histogram in the North West

Pay per click
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the North West region over the 3 months to 31 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheshire +37 36 £35,000 +11.11% 3
Manchester -53 23 £23,000 -13.20% 4
Lancashire +11 7 £24,375 -22.36% 3
Merseyside +8 2 £21,500 -3.37%
Pay per click
England

Pay per click
Top 30 Related IT Skills in the North West

For the 6 months to 31 March 2015, IT jobs across the North West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 91 (79.82%) Marketing
2 72 (63.16%) SEO
3 69 (60.53%) Google
4 60 (52.63%) Digital Marketing
4 60 (52.63%) Analytics
5 46 (40.35%) Google Analytics
6 30 (26.32%) B2B
7 28 (24.56%) HTML
8 27 (23.68%) Social Media
9 24 (21.05%) Advertising
10 23 (20.18%) B2C
11 22 (19.30%) Online Marketing
12 20 (17.54%) Microsoft
12 20 (17.54%) CSS
13 19 (16.67%) JavaScript
14 18 (15.79%) Logistics
14 18 (15.79%) WordPress
15 17 (14.91%) Search Engine Marketing
15 17 (14.91%) Finance
16 16 (14.04%) E-Commerce
16 16 (14.04%) Analytical Skills
17 15 (13.16%) Web Development
18 13 (11.40%) jQuery
18 13 (11.40%) MS Office
18 13 (11.40%) Strategic Planning
19 12 (10.53%) Copywriting
20 11 (9.65%) Time Management
20 11 (9.65%) Degree
20 11 (9.65%) Digital Media
20 11 (9.65%) Competitor Analysis

Pay per click
Top Related IT Skills in the North West by Category

For the 6 months to 31 March 2015, IT jobs across the North West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 18 (15.79%) WordPress
2 9 (7.89%) CMS
3 4 (3.51%) Joomla!
3 4 (3.51%) Drupal
3 4 (3.51%) Apache
4 1 (0.88%) SharePoint
4 1 (0.88%) MODX
Applications
1 13 (11.40%) MS Office
2 9 (7.89%) MS Excel
3 8 (7.02%) Adobe Creative Suite
4 7 (6.14%) Photoshop
4 7 (6.14%) MS PowerPoint
5 4 (3.51%) Adobe Illustrator
Business Applications
1 46 (40.35%) Google Analytics
2 1 (0.88%) SiteCatalyst
2 1 (0.88%) WebTrends
Communications & Networking
1 8 (7.02%) Internet
2 3 (2.63%) Intranet
Database & Business Intelligence
1 8 (7.02%) MySQL
2 5 (4.39%) SQL Server
3 2 (1.75%) SQL Server Reporting Services
General
1 91 (79.82%) Marketing
2 24 (21.05%) Advertising
3 17 (14.91%) Finance
4 11 (9.65%) Retail
5 6 (5.26%) German Language
5 6 (5.26%) Italian Language
6 4 (3.51%) Legal
6 4 (3.51%) Multimedia
7 3 (2.63%) Law
Job Titles
1 44 (38.60%) PPC Specialist
1 44 (38.60%) PPC Manager
1 44 (38.60%) PPC Analyst
1 44 (38.60%) PPC Executive
2 18 (15.79%) Developer
3 11 (9.65%) Marketing Manager
4 10 (8.77%) Web Developer
5 9 (7.89%) PHP Developer
5 9 (7.89%) Digital Marketing Executive
5 9 (7.89%) Digital Marketing Manager
5 9 (7.89%) Marketing Executive
6 8 (7.02%) SEO Executive
7 7 (6.14%) Account Manager
8 6 (5.26%) Digital Account Manager
9 5 (4.39%) .NET Web Developer
9 5 (4.39%) .NET Developer
10 4 (3.51%) Social Media Manager
11 3 (2.63%) Analyst
11 3 (2.63%) SEO Manager
12 2 (1.75%) Designer
Libraries, Frameworks & Software Standards
1 28 (24.56%) HTML
2 20 (17.54%) CSS
3 13 (11.40%) jQuery
4 8 (7.02%) HTML5
5 6 (5.26%) XML
6 5 (4.39%) .NET
6 5 (4.39%) ASP.NET
7 4 (3.51%) SOAP
7 4 (3.51%) Flash
7 4 (3.51%) XHTML
7 4 (3.51%) JSON
7 4 (3.51%) Symfony
7 4 (3.51%) CakePHP
7 4 (3.51%) CSS3
8 2 (1.75%) Entity Framework
8 2 (1.75%) .NET Framework
Miscellaneous
1 27 (23.68%) Social Media
2 16 (14.04%) Analytical Skills
3 12 (10.53%) Copywriting
4 11 (9.65%) Digital Media
5 10 (8.77%) User Experience
6 9 (7.89%) Psychology
7 7 (6.14%) Blog
8 6 (5.26%) Video on Demand
9 4 (3.51%) Animation
9 4 (3.51%) Video Editing
10 3 (2.63%) Statistics
10 3 (2.63%) Algorithms
11 2 (1.75%) New Media
12 1 (0.88%) Mobile App
12 1 (0.88%) iPad
12 1 (0.88%) iPhone
12 1 (0.88%) Mathematics
12 1 (0.88%) Computer Science
Operating Systems
1 4 (3.51%) Linux
Processes & Methodologies
1 72 (63.16%) SEO
2 60 (52.63%) Digital Marketing
2 60 (52.63%) Analytics
3 30 (26.32%) B2B
4 23 (20.18%) B2C
5 22 (19.30%) Online Marketing
6 18 (15.79%) Logistics
7 17 (14.91%) Search Engine Marketing
8 16 (14.04%) E-Commerce
9 15 (13.16%) Web Development
10 13 (11.40%) Strategic Planning
11 11 (9.65%) Content Management
11 11 (9.65%) Time Management
11 11 (9.65%) Competitor Analysis
12 10 (8.77%) Project Management
12 10 (8.77%) Campaign Management
13 9 (7.89%) People Management
13 9 (7.89%) Marketing Management
13 9 (7.89%) Marketing Strategy
14 8 (7.02%) Social Media Marketing
Programming Languages
1 19 (16.67%) JavaScript
2 11 (9.65%) PHP
3 5 (4.39%) C#
4 2 (1.75%) SQL
5 1 (0.88%) VBA
Qualifications
1 11 (9.65%) Degree
Quality Assurance & Compliance
1 3 (2.63%) SLA
Systems Management
1 1 (0.88%) Systems Management Server (SMS)
Vendors
1 69 (60.53%) Google
2 20 (17.54%) Microsoft
3 10 (8.77%) Yahoo!
4 9 (7.89%) Twitter
5 8 (7.02%) Facebook
6 6 (5.26%) Adobe
7 2 (1.75%) Salesforce.com
8 1 (0.88%) Symantec
8 1 (0.88%) Coremetrics
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