The table below looks at the statistics for Pay per click skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 29 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 May 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 174 147 219
Rank change year-on-year
-27 +72
Permanent jobs citing Pay per click 60 105 47
As % of all permanent IT jobs located in the North West 0.99% 1.54% 0.64%
As % of the Processes & Methodologies category 1.16% 1.87% 0.79%
Number of salaries quoted 35 61 42
Average salary £23,000 £23,500 £26,750
Average salary % change year-on-year
-2.12% -12.14%
90% offered a salary of more than £21,500 £19,000 £21,150
10% offered a salary of more than £34,200 £30,000 £39,250
UK excluding London average salary £27,750 £29,000 £30,000
% change year-on-year
-4.31% -3.33%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5157 5629 5944
As % of all permanent IT jobs located in the North West 85.44% 82.60% 81.11%
Number of salaries quoted 4143 4526 5031
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,000 £26,000
10% offered a salary of more than £58,000 £57,500 £56,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Pay per click
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the North West

Pay per click
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the North West region.

Pay per click Salary Trend in the North West

Pay per click
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Pay per click across the North West region over the 3 months to 29 May 2015.

Pay per click Salary Histogram in the North West

Pay per click
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the North West region over the 3 months to 29 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -9 28 £23,500 -6.00% 2
Lancashire -16 22 £21,500 -1.14% 2
Cheshire +3 10 £30,000 +20.00% 2
Pay per click
England

Pay per click
Top 30 Related IT Skills in the North West

For the 6 months to 29 May 2015, IT jobs across the North West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 103 (81.75%) Marketing
2 99 (78.57%) SEO
3 83 (65.87%) Digital Marketing
4 67 (53.17%) Google
5 60 (47.62%) Analytics
6 52 (41.27%) Google Analytics
7 45 (35.71%) HTML
8 40 (31.75%) Social Media
9 36 (28.57%) CSS
10 34 (26.98%) WordPress
11 32 (25.40%) Web Development
12 31 (24.60%) Email Marketing
13 30 (23.81%) jQuery
14 28 (22.22%) Content Management
14 28 (22.22%) B2B
15 27 (21.43%) PHP
16 23 (18.25%) Finance
17 21 (16.67%) B2C
17 21 (16.67%) Social Media Marketing
18 19 (15.08%) Analytical Skills
19 18 (14.29%) JavaScript
19 18 (14.29%) Logistics
20 16 (12.70%) Online Marketing
20 16 (12.70%) Microsoft
20 16 (12.70%) Advertising
20 16 (12.70%) CMS
21 13 (10.32%) E-Commerce
21 13 (10.32%) Strategic Planning
22 12 (9.52%) Degree
22 12 (9.52%) MS Office

Pay per click
Top Related IT Skills in the North West by Category

For the 6 months to 29 May 2015, IT jobs across the North West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 34 (26.98%) WordPress
2 16 (12.70%) CMS
3 4 (3.17%) Apache
3 4 (3.17%) Drupal
3 4 (3.17%) Joomla!
4 1 (0.79%) MODX
4 1 (0.79%) SharePoint
Applications
1 12 (9.52%) MS Office
2 8 (6.35%) Adobe Creative Suite
2 8 (6.35%) MS PowerPoint
3 7 (5.56%) Photoshop
4 5 (3.97%) MS Excel
5 4 (3.17%) Adobe Illustrator
Business Applications
1 1 (0.79%) WebTrends
Cloud Services
1 52 (41.27%) Google Analytics
2 1 (0.79%) Adobe Analytics
Communications & Networking
1 5 (3.97%) Internet
2 3 (2.38%) Intranet
3 1 (0.79%) WebEx
Database & Business Intelligence
1 8 (6.35%) MySQL
2 5 (3.97%) SQL Server
3 2 (1.59%) SQL Server Reporting Services
General
1 103 (81.75%) Marketing
2 23 (18.25%) Finance
3 16 (12.70%) Advertising
4 11 (8.73%) Retail
5 4 (3.17%) Legal
5 4 (3.17%) Multimedia
6 3 (2.38%) Law
Job Titles
1 44 (34.92%) PPC Manager
1 44 (34.92%) PPC Analyst
1 44 (34.92%) PPC Specialist
1 44 (34.92%) PPC Executive
2 34 (26.98%) Developer
3 19 (15.08%) Marketing Manager
4 16 (12.70%) PHP Developer
5 12 (9.52%) Web Developer
6 10 (7.94%) Marketing Executive
6 10 (7.94%) Digital Marketing Executive
6 10 (7.94%) Junior
7 9 (7.14%) Junior Developer
7 9 (7.14%) Digital Marketing Manager
8 8 (6.35%) Junior PHP Developer
9 7 (5.56%) Online Marketing Manager
10 6 (4.76%) Digital Account Manager
10 6 (4.76%) Website Developer
10 6 (4.76%) Account Manager
11 5 (3.97%) .NET Web Developer
11 5 (3.97%) .NET Developer
Libraries, Frameworks & Software Standards
1 45 (35.71%) HTML
2 36 (28.57%) CSS
3 30 (23.81%) jQuery
4 8 (6.35%) HTML5
5 6 (4.76%) XML
6 5 (3.97%) .NET
6 5 (3.97%) ASP.NET
7 4 (3.17%) SOAP
7 4 (3.17%) Flash
7 4 (3.17%) XHTML
7 4 (3.17%) CakePHP
7 4 (3.17%) CSS3
7 4 (3.17%) Symfony
7 4 (3.17%) JSON
8 2 (1.59%) Entity Framework
8 2 (1.59%) .NET Framework
Miscellaneous
1 40 (31.75%) Social Media
2 19 (15.08%) Analytical Skills
3 11 (8.73%) User Experience
4 9 (7.14%) Psychology
4 9 (7.14%) Digital Media
5 7 (5.56%) Blog
6 6 (4.76%) Copywriting
6 6 (4.76%) Video on Demand
7 4 (3.17%) Animation
7 4 (3.17%) Video Editing
8 3 (2.38%) Algorithms
8 3 (2.38%) Graphic Design
8 3 (2.38%) Statistics
9 1 (0.79%) New Media
9 1 (0.79%) Mobile App
9 1 (0.79%) Mathematics
9 1 (0.79%) Computer Science
9 1 (0.79%) Social Network
9 1 (0.79%) iPad
9 1 (0.79%) iPhone
Operating Systems
1 4 (3.17%) Linux
Processes & Methodologies
1 99 (78.57%) SEO
2 83 (65.87%) Digital Marketing
3 60 (47.62%) Analytics
4 32 (25.40%) Web Development
5 31 (24.60%) Email Marketing
6 28 (22.22%) Content Management
6 28 (22.22%) B2B
7 21 (16.67%) B2C
7 21 (16.67%) Social Media Marketing
8 18 (14.29%) Logistics
9 16 (12.70%) Online Marketing
10 13 (10.32%) E-Commerce
10 13 (10.32%) Strategic Planning
11 11 (8.73%) Search Engine Marketing
12 10 (7.94%) Campaign Management
12 10 (7.94%) Marketing Strategy
12 10 (7.94%) Time Management
12 10 (7.94%) Competitor Analysis
12 10 (7.94%) Project Management
13 9 (7.14%) Marketing Management
Programming Languages
1 27 (21.43%) PHP
2 18 (14.29%) JavaScript
3 5 (3.97%) C#
4 2 (1.59%) SQL
Qualifications
1 12 (9.52%) Degree
Quality Assurance & Compliance
1 3 (2.38%) SLA
Systems Management
1 1 (0.79%) Systems Management Server (SMS)
Vendors
1 67 (53.17%) Google
2 16 (12.70%) Microsoft
3 6 (4.76%) Yahoo!
3 6 (4.76%) Adobe
3 6 (4.76%) Twitter
4 4 (3.17%) Facebook
5 2 (1.59%) Salesforce.com
6 1 (0.79%) Coremetrics
6 1 (0.79%) Symantec
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