The table below looks at the statistics for Pay per click skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 21 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
21 Jan 2017
Same period 2016 Same period 2015
Pay per click (PPC)
England / North West
Rank 222 195 212
Rank change year-on-year
-27 +17
Permanent jobs citing Pay per click 26 44 45
As % of all permanent IT jobs located in the North West 0.44% 0.79% 0.66%
As % of the Processes & Methodologies category 0.50% 0.90% 0.76%
Number of salaries quoted 24 43 34
Median salary £30,500 £25,500 £28,500
Median salary % change year-on-year
+19.60% -10.52%
90% offered a salary of more than £20,000 £22,000 £22,500
10% offered a salary of more than £60,000 £41,500 £44,800
UK excluding London median salary £35,000 £30,000 £30,000
% change year-on-year
+16.66% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5218 4865 5931
As % of all permanent IT jobs located in the North West 88.92% 87.30% 86.51%
Number of salaries quoted 4386 4042 5077
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year
- +6.25%
90% offered a salary of more than £28,000 £28,500 £27,500
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the North West

Pay per click
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the North West region.

Pay per click Salary Trend in the North West

Pay per click
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Pay per click across the North West region over the 3 months to 21 January 2017.

Pay per click Salary Histogram in the North West

Pay per click
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the North West region over the 3 months to 21 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -26 14 £60,000 +122.22% 4
Lancashire 0 10 £20,000 -8.04% 1
Cheshire 0 2 £25,500 +4.08% 3
Pay per click
England

Pay per click
Top 30 Related IT Skills in the North West

For the 6 months to 21 January 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Pay per click.

1 35 (89.74%) Marketing
2 33 (84.62%) SEO
3 28 (71.79%) Digital Marketing
4 27 (69.23%) Analytics
5 17 (43.59%) Social Media
5 17 (43.59%) E-Commerce
6 16 (41.03%) Google
7 15 (38.46%) Google Analytics
7 15 (38.46%) Marketing Strategy
7 15 (38.46%) AdWords
8 14 (35.90%) iPad
9 13 (33.33%) Analytical Skills
10 11 (28.21%) Campaign Management
11 10 (25.64%) Advertising
12 9 (23.08%) CRM
12 9 (23.08%) MS Office
12 9 (23.08%) Digital Media
12 9 (23.08%) Performance Management
12 9 (23.08%) Performance Optimisation
13 8 (20.51%) Online Marketing
13 8 (20.51%) Retail
14 5 (12.82%) Facebook
14 5 (12.82%) Twitter
14 5 (12.82%) Marketing Analytics
14 5 (12.82%) User Experience
14 5 (12.82%) Email Marketing
14 5 (12.82%) Web Analytics
15 4 (10.26%) Web Development
15 4 (10.26%) Finance
15 4 (10.26%) WordPress

Pay per click
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (10.26%) WordPress
2 2 (5.13%) CMS
3 1 (2.56%) Drupal
3 1 (2.56%) Joomla!
Applications
1 9 (23.08%) MS Office
2 2 (5.13%) Photoshop
3 1 (2.56%) Adobe Creative Suite
3 1 (2.56%) Adobe Illustrator
3 1 (2.56%) MS PowerPoint
Business Applications
1 1 (2.56%) Magento
Cloud Services
1 15 (38.46%) AdWords
1 15 (38.46%) Google Analytics
2 2 (5.13%) MailChimp
Communications & Networking
1 1 (2.56%) DNS
Database & Business Intelligence
1 3 (7.69%) MySQL
Development Applications
1 1 (2.56%) Sublime Text
1 1 (2.56%) Visual Studio
General
1 35 (89.74%) Marketing
2 10 (25.64%) Advertising
3 8 (20.51%) Retail
4 4 (10.26%) Finance
5 2 (5.13%) Games
6 1 (2.56%) Brand Awareness
6 1 (2.56%) Multimedia
6 1 (2.56%) Pharmaceutical
6 1 (2.56%) Telecoms
Job Titles
1 7 (17.95%) Marketing Manager
2 6 (15.38%) Campaign Executive
2 6 (15.38%) Digital Executive
2 6 (15.38%) PPC Executive
2 6 (15.38%) PPC Manager
3 4 (10.26%) Head of Marketing
4 3 (7.69%) Account Manager
4 3 (7.69%) Developer
4 3 (7.69%) Digital Account Manager
5 2 (5.13%) Analyst
5 2 (5.13%) Business Development Manager
5 2 (5.13%) Business Manager
5 2 (5.13%) Channel Marketing Manager
5 2 (5.13%) Designer
5 2 (5.13%) Development Manager
5 2 (5.13%) Digital Development Manager
5 2 (5.13%) Digital Marketing Manager
5 2 (5.13%) Online Marketing Manager
5 2 (5.13%) PHP Developer
5 2 (5.13%) SQL Analyst
Libraries, Frameworks & Software Standards
1 3 (7.69%) CSS
1 3 (7.69%) HTML
1 3 (7.69%) jQuery
2 1 (2.56%) .NET
2 1 (2.56%) CSS3
2 1 (2.56%) Flash
2 1 (2.56%) HTML5
2 1 (2.56%) LAMP
2 1 (2.56%) Zend Framework
Miscellaneous
1 17 (43.59%) Social Media
2 14 (35.90%) iPad
3 13 (33.33%) Analytical Skills
4 9 (23.08%) Digital Media
5 5 (12.82%) User Experience
6 2 (5.13%) Blog
7 1 (2.56%) Animation
7 1 (2.56%) Copywriting
7 1 (2.56%) FMCG
7 1 (2.56%) Video Editing
7 1 (2.56%) W3C
Processes & Methodologies
1 33 (84.62%) SEO
2 28 (71.79%) Digital Marketing
3 27 (69.23%) Analytics
4 17 (43.59%) E-Commerce
5 15 (38.46%) Marketing Strategy
6 11 (28.21%) Campaign Management
7 9 (23.08%) CRM
7 9 (23.08%) Performance Management
7 9 (23.08%) Performance Optimisation
8 8 (20.51%) Online Marketing
9 5 (12.82%) Email Marketing
9 5 (12.82%) Marketing Analytics
9 5 (12.82%) Web Analytics
10 4 (10.26%) Web Development
11 3 (7.69%) Business Development
11 3 (7.69%) Project Management
12 2 (5.13%) B2B
12 2 (5.13%) B2C
12 2 (5.13%) ETL
12 2 (5.13%) Strategic Planning
Programming Languages
1 3 (7.69%) JavaScript
1 3 (7.69%) PHP
1 3 (7.69%) SQL
2 1 (2.56%) C#
2 1 (2.56%) PL/SQL
2 1 (2.56%) VB.NET
Qualifications
1 2 (5.13%) Degree
Vendors
1 16 (41.03%) Google
2 5 (12.82%) Facebook
2 5 (12.82%) Twitter
3 3 (7.69%) Microsoft
4 1 (2.56%) Adobe
4 1 (2.56%) Zend
Lancashire
ECOM
Salary: £16000 - £18000 per annum
Posted: Yesterday
Greater Manchester
ECOM
Salary: £30000 - £35000 per annum
Posted: 3 days ago
Runcorn
Nigel Frank International
Salary: £30000 - £40000 per annum
Posted: 3 days ago
Macclesfield, Cheshire
Adria Solutions Ltd
Salary: £25000 - £32000 per annum + Benefits
Posted: 3 days ago
Manchester
ECOM
Salary: £40000 - £50000 per annum
Posted: 17 days ago
Cheshire
ECOM
Salary: £35000 - £45000 per annum
Posted: 17 days ago
Manchester
ECOM
Salary: £25000 - £30000 per annum
Posted: 17 days ago
Greater Manchester
ECOM
Salary: £25000 - £30000 per annum + free car parking + flexible working
Posted: 17 days ago