The table below looks at the statistics for Pay per click skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 154 210 177
Rank change year-on-year
+56 -33
Permanent jobs citing Pay per click 112 38 84
As % of all permanent IT jobs located in the North West 1.52% 0.56% 1.14%
As % of the Processes & Methodologies category 1.81% 0.70% 1.44%
Number of salaries quoted 59 20 78
Average salary £25,000 £27,500 £26,125
Average salary % change year-on-year
-9.09% +5.26%
90% offered a salary of more than £21,000 £19,950 £22,500
10% offered a salary of more than £50,000 £35,200 £35,000
UK excluding London average salary £28,250 £30,000 £26,250
% change year-on-year
-5.83% +14.28%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6197 5414 5838
As % of all permanent IT jobs located in the North West 83.87% 79.30% 79.05%
Number of salaries quoted 5042 4584 5021
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £27,000 £27,000
10% offered a salary of more than £60,000 £57,500 £55,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Pay per click
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the North West

Pay per click
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the North West region.

Pay per click Salary Trend in the North West

Pay per click
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Pay per click across the North West region over the 3 months to 22 September 2014.

Pay per click Salary Histogram in the North West

Pay per click
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the North West region over the 3 months to 22 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +54 92 £25,750 -10.43% 3
Lancashire +7 11 £21,000 +1.20%
Merseyside +6 5 £24,000 -
Cheshire -11 4 £42,500 +54.54% 3
Pay per click
England

Pay per click
Top 30 Related IT Skills in the North West

For the 6 months to 22 September 2014, IT jobs across the North West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 167 (75.23%) Marketing
2 160 (72.07%) SEO
3 135 (60.81%) Analytics
4 117 (52.70%) Google
5 94 (42.34%) E-Commerce
6 91 (40.99%) Digital Marketing
7 73 (32.88%) Google Analytics
8 71 (31.98%) Online Marketing
9 65 (29.28%) Social Media
10 53 (23.87%) Advertising
11 51 (22.97%) Degree
12 49 (22.07%) Retail
13 39 (17.57%) Web Analytics
14 32 (14.41%) HTML
15 29 (13.06%) Facebook
16 28 (12.61%) Finance
17 26 (11.71%) Magento
18 25 (11.26%) CMS
18 25 (11.26%) JavaScript
18 25 (11.26%) CSS
18 25 (11.26%) MS Excel
19 22 (9.91%) Project Management
19 22 (9.91%) Email Marketing
20 20 (9.01%) Twitter
21 19 (8.56%) Content Management
22 18 (8.11%) B2C
22 18 (8.11%) Strategic Planning
22 18 (8.11%) Customer Engagement
22 18 (8.11%) Enterprise Content Management
22 18 (8.11%) Coaching

Pay per click
Top Related IT Skills in the North West by Category

For the 6 months to 22 September 2014, IT jobs across the North West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 25 (11.26%) CMS
2 10 (4.50%) WordPress
3 5 (2.25%) Apache
4 3 (1.35%) Drupal
Applications
1 25 (11.26%) MS Excel
2 13 (5.86%) MS PowerPoint
2 13 (5.86%) MS Office
3 11 (4.95%) Spreadsheet
4 9 (4.05%) Photoshop
5 3 (1.35%) Adobe Illustrator
Business Applications
1 73 (32.88%) Google Analytics
2 26 (11.71%) Magento
3 3 (1.35%) WebTrends
4 2 (0.90%) SiteCatalyst
5 1 (0.45%) Oracle CRM
Cloud Services
1 4 (1.80%) MailChimp
Communications & Networking
1 3 (1.35%) DNS
1 3 (1.35%) GSM
2 1 (0.45%) FTP
Database & Business Intelligence
1 11 (4.95%) DB2
1 11 (4.95%) Data Mining
1 11 (4.95%) Relational Database
2 9 (4.05%) MySQL
Development Applications
1 5 (2.25%) Dreamweaver
2 4 (1.80%) RequisitePro
3 3 (1.35%) Sublime Text
4 2 (0.90%) Visual Studio
General
1 167 (75.23%) Marketing
2 53 (23.87%) Advertising
3 49 (22.07%) Retail
4 28 (12.61%) Finance
5 6 (2.70%) Russian Language
5 6 (2.70%) Swedish Language
6 4 (1.80%) Telecoms
7 2 (0.90%) Automotive
7 2 (0.90%) Law
8 1 (0.45%) Multimedia
Job Titles
1 80 (36.04%) PPC Manager
1 80 (36.04%) PPC Analyst
1 80 (36.04%) PPC Specialist
1 80 (36.04%) PPC Executive
2 27 (12.16%) SEO Executive
3 20 (9.01%) E-Commerce Manager
4 16 (7.21%) Analyst
5 14 (6.31%) Marketing Executive
6 12 (5.41%) Developer
7 11 (4.95%) Marketing Analyst
8 10 (4.50%) PHP Developer
9 8 (3.60%) Marketing Manager
10 7 (3.15%) SEO Specialist
11 6 (2.70%) Digital Marketing Manager
11 6 (2.70%) Consultant
12 5 (2.25%) Web Designer
12 5 (2.25%) Designer
13 4 (1.80%) Performance Consultant
14 3 (1.35%) Web Manager
14 3 (1.35%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 32 (14.41%) HTML
2 25 (11.26%) CSS
3 11 (4.95%) jQuery
4 10 (4.50%) HTML5
5 9 (4.05%) XHTML
6 6 (2.70%) XML
7 5 (2.25%) SOAP
7 5 (2.25%) CakePHP
7 5 (2.25%) Symfony
7 5 (2.25%) JSON
8 2 (0.90%) .NET
9 1 (0.45%) Sass
9 1 (0.45%) LESS
9 1 (0.45%) CSS3
9 1 (0.45%) PhoneGap
Miscellaneous
1 65 (29.28%) Social Media
2 16 (7.21%) Analytical Skills
3 14 (6.31%) Digital Media
4 12 (5.41%) Copywriting
5 11 (4.95%) New Media
6 10 (4.50%) Blog
7 8 (3.60%) User Experience
7 8 (3.60%) Mobile App
8 6 (2.70%) Mathematics
9 3 (1.35%) W3C
9 3 (1.35%) Economics
9 3 (1.35%) Statistics
9 3 (1.35%) Physics
9 3 (1.35%) Data Protection Act
9 3 (1.35%) Open Source
9 3 (1.35%) Visualisation
10 2 (0.90%) Xbox
11 1 (0.45%) iPad
Operating Systems
1 5 (2.25%) Linux
2 1 (0.45%) Apple iOS
Processes & Methodologies
1 160 (72.07%) SEO
2 135 (60.81%) Analytics
3 94 (42.34%) E-Commerce
4 91 (40.99%) Digital Marketing
5 71 (31.98%) Online Marketing
6 39 (17.57%) Web Analytics
7 22 (9.91%) Project Management
7 22 (9.91%) Email Marketing
8 19 (8.56%) Content Management
9 18 (8.11%) B2C
9 18 (8.11%) Strategic Planning
9 18 (8.11%) Customer Engagement
9 18 (8.11%) Enterprise Content Management
9 18 (8.11%) Coaching
10 17 (7.66%) Time Management
11 16 (7.21%) Competitor Analysis
11 16 (7.21%) Web Design
12 13 (5.86%) B2B
13 11 (4.95%) Direct Marketing
13 11 (4.95%) Web Marketing
Programming Languages
1 25 (11.26%) JavaScript
2 15 (6.76%) PHP
3 12 (5.41%) SQL
4 1 (0.45%) Java
Qualifications
1 51 (22.97%) Degree
2 3 (1.35%) HNC
2 3 (1.35%) HND
Vendors
1 117 (52.70%) Google
2 29 (13.06%) Facebook
3 20 (9.01%) Twitter
4 16 (7.21%) Microsoft
5 11 (4.95%) Coremetrics
5 11 (4.95%) Yahoo!
6 5 (2.25%) DoubleClick
7 3 (1.35%) Adobe
7 3 (1.35%) ClickTale
8 2 (0.90%) comScore
9 1 (0.45%) Eloqua
9 1 (0.45%) Salesforce.com
9 1 (0.45%) Oracle
9 1 (0.45%) SAP
9 1 (0.45%) JD Edwards
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