The table below looks at the statistics for Pay per click skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 23 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Jan 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 192 167 205
Rank change year-on-year
-25 +38
Permanent jobs citing Pay per click 53 79 60
As % of all permanent IT jobs located in the North West 0.77% 1.20% 0.77%
As % of the Processes & Methodologies category 0.93% 1.46% 0.95%
Number of salaries quoted 37 49 53
Average salary £29,000 £30,000 £30,000
Average salary % change year-on-year
-3.33% -
90% offered a salary of more than £22,500 £22,500 £22,500
10% offered a salary of more than £43,450 £42,500 £60,000
UK excluding London average salary £30,000 £30,000 £30,500
% change year-on-year
- -1.63%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5696 5408 6287
As % of all permanent IT jobs located in the North West 82.61% 81.89% 80.70%
Number of salaries quoted 4898 4534 5444
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,500 £26,000
10% offered a salary of more than £60,000 £57,500 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the North West

Pay per click
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the North West region.

Pay per click Salary Trend in the North West

Pay per click
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Pay per click across the North West region over the 3 months to 23 January 2015.

Pay per click Salary Histogram in the North West

Pay per click
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the North West region over the 3 months to 23 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -52 26 £30,000 - 8
Cheshire +6 18 £29,000 +28.88% 4
Lancashire - 6 £27,500 - 1
Merseyside +12 3 £20,750 -17.82% 1
Pay per click
England

Pay per click
Top 30 Related IT Skills in the North West

For the 6 months to 23 January 2015, IT jobs across the North West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 98 (71.53%) Marketing
2 85 (62.04%) Google
3 82 (59.85%) SEO
4 72 (52.55%) Analytics
5 60 (43.80%) Digital Marketing
6 51 (37.23%) E-Commerce
7 50 (36.50%) Google Analytics
8 32 (23.36%) Online Marketing
9 29 (21.17%) Degree
10 27 (19.71%) Social Media
10 27 (19.71%) Retail
11 24 (17.52%) Advertising
12 23 (16.79%) Web Analytics
13 22 (16.06%) MS Excel
13 22 (16.06%) Analytical Skills
14 19 (13.87%) Finance
15 17 (12.41%) B2B
15 17 (12.41%) B2C
16 16 (11.68%) Microsoft
17 15 (10.95%) MS Office
17 15 (10.95%) HTML
18 13 (9.49%) SQL
19 11 (8.03%) Direct Marketing
19 11 (8.03%) Spreadsheet
19 11 (8.03%) Marketing Strategy
19 11 (8.03%) Coremetrics
19 11 (8.03%) DB2
19 11 (8.03%) Data Mining
19 11 (8.03%) Data-Driven Marketing
19 11 (8.03%) Relational Database

Pay per click
Top Related IT Skills in the North West by Category

For the 6 months to 23 January 2015, IT jobs across the North West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 7 (5.11%) CMS
2 4 (2.92%) WordPress
3 1 (0.73%) SharePoint
Applications
1 22 (16.06%) MS Excel
2 15 (10.95%) MS Office
3 11 (8.03%) Spreadsheet
4 6 (4.38%) MS PowerPoint
5 2 (1.46%) Photoshop
Business Applications
1 50 (36.50%) Google Analytics
2 6 (4.38%) Magento
3 3 (2.19%) WebTrends
Communications & Networking
1 8 (5.84%) Internet
2 3 (2.19%) GSM
3 2 (1.46%) Intranet
4 1 (0.73%) FTP
Database & Business Intelligence
1 11 (8.03%) DB2
1 11 (8.03%) Data Mining
1 11 (8.03%) Relational Database
2 5 (3.65%) SQL Server
3 2 (1.46%) SQL Server Reporting Services
Development Applications
1 2 (1.46%) RequisitePro
General
1 98 (71.53%) Marketing
2 27 (19.71%) Retail
3 24 (17.52%) Advertising
4 19 (13.87%) Finance
5 6 (4.38%) German Language
5 6 (4.38%) Italian Language
6 4 (2.92%) Law
7 2 (1.46%) Legal
8 1 (0.73%) Multimedia
Job Titles
1 57 (41.61%) PPC Specialist
1 57 (41.61%) PPC Manager
1 57 (41.61%) PPC Analyst
1 57 (41.61%) PPC Executive
2 13 (9.49%) Analyst
3 12 (8.76%) Marketing Analyst
4 11 (8.03%) Marketing Executive
5 10 (7.30%) SEO Executive
6 9 (6.57%) Digital Marketing Executive
7 8 (5.84%) E-Commerce Manager
8 7 (5.11%) Developer
9 6 (4.38%) Marketing Manager
9 6 (4.38%) Web Developer
10 5 (3.65%) .NET Developer
10 5 (3.65%) .NET Web Developer
11 4 (2.92%) Social Media Manager
12 3 (2.19%) SEO Manager
12 3 (2.19%) Web Analytics Manager
12 3 (2.19%) Digital Marketing Manager
12 3 (2.19%) Account Manager
Libraries, Frameworks & Software Standards
1 15 (10.95%) HTML
2 10 (7.30%) CSS
3 6 (4.38%) .NET
4 5 (3.65%) ASP.NET
5 2 (1.46%) XML
5 2 (1.46%) .NET Framework
5 2 (1.46%) jQuery
5 2 (1.46%) ADO.NET Entity Framework
Miscellaneous
1 27 (19.71%) Social Media
2 22 (16.06%) Analytical Skills
3 7 (5.11%) Digital Media
3 7 (5.11%) Copywriting
4 5 (3.65%) Statistics
5 4 (2.92%) Mathematics
5 4 (2.92%) User Experience
6 3 (2.19%) Economics
6 3 (2.19%) Algorithms
6 3 (2.19%) New Media
6 3 (2.19%) Mobile App
6 3 (2.19%) Physics
6 3 (2.19%) Blog
6 3 (2.19%) Visualisation
7 2 (1.46%) Video on Demand
7 2 (1.46%) Psychology
7 2 (1.46%) iPad
8 1 (0.73%) Computer Science
8 1 (0.73%) iPhone
Processes & Methodologies
1 82 (59.85%) SEO
2 72 (52.55%) Analytics
3 60 (43.80%) Digital Marketing
4 51 (37.23%) E-Commerce
5 32 (23.36%) Online Marketing
6 23 (16.79%) Web Analytics
7 17 (12.41%) B2B
7 17 (12.41%) B2C
8 11 (8.03%) Marketing Strategy
8 11 (8.03%) Direct Marketing
8 11 (8.03%) Data-Driven Marketing
9 10 (7.30%) Search Engine Marketing
10 9 (6.57%) Time Management
11 8 (5.84%) Competitor Analysis
11 8 (5.84%) Strategic Planning
12 7 (5.11%) Content Management
12 7 (5.11%) Social Media Marketing
13 6 (4.38%) Customer Engagement
13 6 (4.38%) Enterprise Content Management
13 6 (4.38%) Project Management
Programming Languages
1 13 (9.49%) SQL
2 10 (7.30%) JavaScript
3 5 (3.65%) C#
4 1 (0.73%) VBA
Qualifications
1 29 (21.17%) Degree
Quality Assurance & Compliance
1 3 (2.19%) SLA
Vendors
1 85 (62.04%) Google
2 16 (11.68%) Microsoft
3 11 (8.03%) Coremetrics
4 8 (5.84%) Yahoo!
5 7 (5.11%) Facebook
5 7 (5.11%) Twitter
6 3 (2.19%) DoubleClick
6 3 (2.19%) ClickTale
6 3 (2.19%) Salesforce.com
7 1 (0.73%) Symantec
7 1 (0.73%) Omniture
7 1 (0.73%) Eloqua
Manchester, Lancashire
The MRJ Group
Salary: £30000 - £40000 per annum
Posted: 4 hours ago
Manchester
Net Recruit.co.uk Ltd
Salary: £7.50 - £15.50 per hour, Benefits: or fixed price/project
Posted: 3 days ago
Wigan, Lancashire
Oscar Associates (UK) Ltd
Salary: £18000 - £25000 per annum
Posted: 3 days ago
Knutsford, Cheshire
Brookfield Rose
Salary: Up-to £35,000 + Benefits + Pension
Posted: 4 days ago
Knutsford, Cheshire
Brookfield Rose
Salary: Up-to £35,000 + Benefits + Pension
Posted: 4 days ago
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £28000 - £32000 per annum + 25 days hol and other
Posted: 6 days ago
Manchester, Lancashire
The Little Black Book Agency
Posted: 11 days ago
Altrincham
Hays IT - Uk Posting account
Salary: £23000.00 - £25000.00 per annum + Benefits Package
Posted: 12 days ago
Cheshire
The Little Black Book Agency
Posted: 12 days ago
Cheshire
DP Connect
Salary: £35000 - £45000 per annum
Posted: 17 days ago
Lancashire
Mint Recruitment Solutions
Salary: £23000 - £27000 per annum + Benefits
Posted: 18 days ago
Manchester
Adria Solutions Ltd
Salary: £30000 - £50000 per annum + Fantastic Benefits
Posted: 19 days ago
Prescot
Recruitment Genius
Salary: £24000 - £33000 per annum
Posted: 23 days ago
Manchester, Lancashire
Peninsula
Salary: £20000.00 - £25000.00 per annum + Benefits
Posted: 23 days ago