The table below looks at the statistics for Pay per click skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 4 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Aug 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 194 134 201
Rank change year-on-year
-60 +67
Permanent jobs citing Pay per click 53 125 43
As % of all permanent IT jobs located in the North West 0.81% 1.74% 0.60%
As % of the Processes & Methodologies category 0.95% 2.09% 0.75%
Number of salaries quoted 34 71 30
Average salary £27,500 £22,500 £21,500
Average salary % change year-on-year
+22.22% +4.65%
90% offered a salary of more than £21,150 £19,000 £20,000
10% offered a salary of more than £34,400 £35,000 £37,750
UK excluding London average salary £28,000 £26,750 £30,000
% change year-on-year
+4.67% -10.83%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5598 5987 5760
As % of all permanent IT jobs located in the North West 85.99% 83.50% 80.18%
Number of salaries quoted 4559 4769 4900
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £60,000 £55,500 £57,500
UK excluding London average salary £45,000 £42,500 £41,000
% change year-on-year
+5.88% +3.65%

Pay per click
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the North West

Pay per click
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the North West region.

Pay per click Salary Trend in the North West

Pay per click
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Pay per click across the North West region over the 3 months to 4 August 2015.

Pay per click Salary Histogram in the North West

Pay per click
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the North West region over the 3 months to 4 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -46 30 £27,500 +10.00% 5
Lancashire -6 17 £25,000 +19.04% 2
Cheshire -3 5 £40,000 +116.21% 1
Merseyside +2 1 £26,000 +8.33% 1
Pay per click
England

Pay per click
Top 30 Related IT Skills in the North West

For the 6 months to 4 August 2015, IT jobs across the North West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 95 (83.33%) SEO
1 95 (83.33%) Marketing
2 76 (66.67%) Digital Marketing
3 61 (53.51%) Google
4 57 (50.00%) Analytics
5 55 (48.25%) Google Analytics
6 50 (43.86%) HTML
7 49 (42.98%) Social Media
8 39 (34.21%) Email Marketing
9 36 (31.58%) CSS
10 35 (30.70%) PHP
10 35 (30.70%) WordPress
11 32 (28.07%) jQuery
11 32 (28.07%) Web Development
12 31 (27.19%) Content Management
13 21 (18.42%) Social Media Marketing
14 19 (16.67%) Analytical Skills
15 18 (15.79%) CMS
16 14 (12.28%) Advertising
16 14 (12.28%) Finance
17 13 (11.40%) JavaScript
17 13 (11.40%) E-Commerce
18 12 (10.53%) Online Marketing
19 11 (9.65%) HTML5
19 11 (9.65%) B2B
19 11 (9.65%) MySQL
19 11 (9.65%) Retail
20 10 (8.77%) MS PowerPoint
20 10 (8.77%) Copywriting
20 10 (8.77%) Adobe

Pay per click
Top Related IT Skills in the North West by Category

For the 6 months to 4 August 2015, IT jobs across the North West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 35 (30.70%) WordPress
2 18 (15.79%) CMS
3 6 (5.26%) Joomla!
3 6 (5.26%) Drupal
4 4 (3.51%) Apache
5 1 (0.88%) MODX
Applications
1 10 (8.77%) MS PowerPoint
1 10 (8.77%) Adobe Creative Suite
2 7 (6.14%) Adobe Illustrator
3 6 (5.26%) Photoshop
3 6 (5.26%) MS Office
4 3 (2.63%) MS Excel
5 1 (0.88%) InDesign
5 1 (0.88%) Spreadsheet
Business Applications
1 1 (0.88%) WebTrends
Cloud Services
1 55 (48.25%) Google Analytics
2 3 (2.63%) MailChimp
3 1 (0.88%) Adobe Analytics
Communications & Networking
1 1 (0.88%) Intranet
Database & Business Intelligence
1 11 (9.65%) MySQL
General
1 95 (83.33%) Marketing
2 14 (12.28%) Finance
2 14 (12.28%) Advertising
3 11 (9.65%) Retail
4 6 (5.26%) Multimedia
5 1 (0.88%) Law
5 1 (0.88%) Legal
Job Titles
1 37 (32.46%) PPC Specialist
1 37 (32.46%) PPC Manager
1 37 (32.46%) PPC Analyst
1 37 (32.46%) PPC Executive
2 32 (28.07%) Developer
3 18 (15.79%) PHP Developer
3 18 (15.79%) Marketing Manager
4 14 (12.28%) Digital Marketing Executive
4 14 (12.28%) Marketing Executive
5 10 (8.77%) Online Marketing Manager
5 10 (8.77%) Junior
6 9 (7.89%) Account Manager
6 9 (7.89%) Junior Developer
7 8 (7.02%) Junior PHP Developer
7 8 (7.02%) Web Developer
8 7 (6.14%) Website Developer
9 4 (3.51%) Digital Marketing Manager
9 4 (3.51%) PHP Web Developer
9 4 (3.51%) Digital Account Manager
10 3 (2.63%) Designer
Libraries, Frameworks & Software Standards
1 50 (43.86%) HTML
2 36 (31.58%) CSS
3 32 (28.07%) jQuery
4 11 (9.65%) HTML5
5 6 (5.26%) CSS3
5 6 (5.26%) Flash
6 4 (3.51%) XHTML
6 4 (3.51%) JSON
6 4 (3.51%) Symfony
6 4 (3.51%) CakePHP
6 4 (3.51%) SOAP
6 4 (3.51%) XML
Miscellaneous
1 49 (42.98%) Social Media
2 19 (16.67%) Analytical Skills
3 10 (8.77%) Copywriting
4 9 (7.89%) Graphic Design
5 6 (5.26%) Animation
5 6 (5.26%) Video Editing
5 6 (5.26%) Blog
6 5 (4.39%) User Experience
7 4 (3.51%) Digital Media
7 4 (3.51%) Psychology
8 3 (2.63%) Video on Demand
9 1 (0.88%) Social Network
9 1 (0.88%) Mathematics
9 1 (0.88%) New Media
Operating Systems
1 4 (3.51%) Linux
Processes & Methodologies
1 95 (83.33%) SEO
2 76 (66.67%) Digital Marketing
3 57 (50.00%) Analytics
4 39 (34.21%) Email Marketing
5 32 (28.07%) Web Development
6 31 (27.19%) Content Management
7 21 (18.42%) Social Media Marketing
8 13 (11.40%) E-Commerce
9 12 (10.53%) Online Marketing
10 11 (9.65%) B2B
11 9 (7.89%) B2C
12 8 (7.02%) Logistics
12 8 (7.02%) Marketing Strategy
12 8 (7.02%) Strategic Planning
13 7 (6.14%) Business Development
14 6 (5.26%) Data Analysis
15 5 (4.39%) Competitor Analysis
15 5 (4.39%) Search Engine Marketing
15 5 (4.39%) Campaign Management
16 4 (3.51%) Marketing Management
Programming Languages
1 35 (30.70%) PHP
2 13 (11.40%) JavaScript
Qualifications
1 6 (5.26%) Degree
Systems Management
1 1 (0.88%) Systems Management Server (SMS)
Vendors
1 61 (53.51%) Google
2 10 (8.77%) Adobe
3 7 (6.14%) Microsoft
4 5 (4.39%) Facebook
5 4 (3.51%) Twitter
6 3 (2.63%) Yahoo!
7 1 (0.88%) Coremetrics
Manchester, Lancashire
Uniting Ambition
Salary: £50k - 70k per year
Posted: 15 hours ago
Lancaster, Lancashire
I4 Recruitment
Salary: £20k - 28k per year
Posted: 17 hours ago
Preston, Lancashire
Searchability
Salary: £25000 - £38000 per annum + Benefits
Posted: 4 days ago
Manchester, Lancashire
Greywood Associates Limited
Salary: £22000 - £25000 per annum + bens
Posted: 4 days ago
Chester
Searchability
Salary: £22000 - £30000 per annum + Benefits
Posted: 5 days ago
Manchester
Mint Recruitment Solutions
Salary: £29000 - £36000 per annum + attractive benefits
Posted: 9 days ago
Manchester, Lancashire
The Little Black Book Agency
Posted: 13 days ago
Liverpool
Applause IT Innovation
Salary: £25000 - £30000 per annum + + Bens
Posted: 18 days ago
Bolton
Mint Recruitment Solutions
Salary: £20000 per annum
Posted: 22 days ago