The table below looks at the statistics for Pay per click skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 191 193 184
Rank change year-on-year
+2 -9
Permanent jobs citing Pay per click 38 61 69
As % of all permanent IT jobs located in the North West 0.68% 0.87% 1.04%
As % of the Processes & Methodologies category 0.78% 1.01% 1.23%
Number of salaries quoted 37 46 36
Average salary £25,500 £31,750 £32,500
Average salary % change year-on-year
-19.68% -2.30%
90% offered a salary of more than £22,000 £22,100 £22,500
10% offered a salary of more than £37,500 £42,700 £42,500
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
4842 6031 5613
As % of all permanent IT jobs located in the North West 86.40% 85.58% 84.66%
Number of salaries quoted 4002 5108 4692
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £28,500 £27,500 £27,500
10% offered a salary of more than £60,000 £55,000 £60,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Pay per click
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the North West

Pay per click
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the North West region.

Pay per click Salary Trend in the North West

Pay per click
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Pay per click across the North West region over the 3 months to 9 February 2016.

Pay per click Salary Histogram in the North West

Pay per click
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the North West region over the 3 months to 9 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +9 18 £26,500 -11.66% 6
Cheshire +16 17 £25,000 -28.57% 1
Lancashire +12 2 £21,750 -20.90% 2
Merseyside -9 1 £25,500 +22.89% 1
Pay per click
England

Pay per click
Top 30 Related IT Skills in the North West

For the 6 months to 9 February 2016, IT jobs across the North West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 65 (82.28%) Marketing
2 56 (70.89%) SEO
3 46 (58.23%) Digital Marketing
4 41 (51.90%) Google
5 36 (45.57%) Social Media
6 32 (40.51%) Google Analytics
6 32 (40.51%) Analytics
7 29 (36.71%) Email Marketing
8 27 (34.18%) HTML
9 26 (32.91%) AdWords
10 19 (24.05%) Analytical Skills
10 19 (24.05%) CSS
11 18 (22.78%) jQuery
12 17 (21.52%) Data Analysis
13 15 (18.99%) JavaScript
14 14 (17.72%) E-Commerce
15 13 (16.46%) CRM
16 12 (15.19%) Telecoms
17 11 (13.92%) SMS
17 11 (13.92%) Customer Segmentation
18 10 (12.66%) PHP
19 9 (11.39%) MySQL
19 9 (11.39%) Web Development
19 9 (11.39%) WordPress
19 9 (11.39%) Online Marketing
20 8 (10.13%) Responsive Web Design
20 8 (10.13%) SQL Server
20 8 (10.13%) Finance
20 8 (10.13%) CMS
20 8 (10.13%) User Experience

Pay per click
Top Related IT Skills in the North West by Category

For the 6 months to 9 February 2016, IT jobs across the North West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 9 (11.39%) WordPress
2 8 (10.13%) CMS
3 5 (6.33%) Drupal
4 4 (5.06%) Joomla!
5 2 (2.53%) Apache
6 1 (1.27%) Umbraco
Applications
1 4 (5.06%) Adobe Creative Suite
1 4 (5.06%) Adobe Illustrator
1 4 (5.06%) MS PowerPoint
1 4 (5.06%) Spreadsheet
2 2 (2.53%) MS Excel
3 1 (1.27%) Photoshop
Business Applications
1 2 (2.53%) Magento
2 1 (1.27%) WebTrends
Cloud Services
1 32 (40.51%) Google Analytics
2 26 (32.91%) AdWords
3 1 (1.27%) MailChimp
Communications & Networking
1 11 (13.92%) SMS
Database & Business Intelligence
1 9 (11.39%) MySQL
2 8 (10.13%) SQL Server
3 2 (2.53%) PowerPivot
General
1 65 (82.28%) Marketing
2 12 (15.19%) Telecoms
3 8 (10.13%) Finance
4 7 (8.86%) Retail
5 5 (6.33%) Advertising
6 4 (5.06%) Brand Awareness
6 4 (5.06%) Multimedia
7 1 (1.27%) Dutch Language
7 1 (1.27%) French Language
7 1 (1.27%) German Language
7 1 (1.27%) Spanish Language
Job Titles
1 26 (32.91%) Marketing Executive
2 18 (22.78%) Digital Executive
2 18 (22.78%) Digital Marketing Executive
3 13 (16.46%) Developer
4 11 (13.92%) PPC Executive
5 8 (10.13%) Account Manager
5 8 (10.13%) PHP Developer
6 6 (7.59%) Web Developer
7 5 (6.33%) Consultant
7 5 (6.33%) Digital Marketing Consultant
7 5 (6.33%) Marketing Consultant
8 4 (5.06%) PHP Web Developer
9 3 (3.80%) .NET Developer
9 3 (3.80%) ASP.NET Developer
9 3 (3.80%) Business Development Manager
9 3 (3.80%) Development Manager
9 3 (3.80%) Digital Account Manager
9 3 (3.80%) PPC Manager
9 3 (3.80%) Senior Account Manager
9 3 (3.80%) Senior Manager
Libraries, Frameworks & Software Standards
1 27 (34.18%) HTML
2 19 (24.05%) CSS
3 18 (22.78%) jQuery
4 7 (8.86%) HTML5
5 6 (7.59%) XML
6 4 (5.06%) CSS3
6 4 (5.06%) Flash
7 3 (3.80%) .NET
7 3 (3.80%) .NET Framework
7 3 (3.80%) ASP.NET
7 3 (3.80%) ASP.NET MVC
7 3 (3.80%) Entity Framework
7 3 (3.80%) NHibernate
7 3 (3.80%) XHTML
8 2 (2.53%) CakePHP
8 2 (2.53%) JSON
8 2 (2.53%) LAMP
8 2 (2.53%) SOAP
8 2 (2.53%) Symfony
Miscellaneous
1 36 (45.57%) Social Media
2 19 (24.05%) Analytical Skills
3 8 (10.13%) User Experience
4 6 (7.59%) Graphic Design
5 5 (6.33%) AS400
5 5 (6.33%) Digital Media
5 5 (6.33%) iSeries
5 5 (6.33%) Statistics
6 4 (5.06%) Animation
6 4 (5.06%) Copywriting
6 4 (5.06%) Video Editing
7 3 (3.80%) Mathematics
8 2 (2.53%) Computer Science
8 2 (2.53%) Economics
9 1 (1.27%) Blog
9 1 (1.27%) iPad
Operating Systems
1 2 (2.53%) Linux
Processes & Methodologies
1 56 (70.89%) SEO
2 46 (58.23%) Digital Marketing
3 32 (40.51%) Analytics
4 29 (36.71%) Email Marketing
5 17 (21.52%) Data Analysis
6 14 (17.72%) E-Commerce
7 13 (16.46%) CRM
8 11 (13.92%) Customer Segmentation
9 9 (11.39%) Online Marketing
9 9 (11.39%) Web Development
10 8 (10.13%) Responsive Web Design
11 6 (7.59%) Marketing Strategy
12 5 (6.33%) Benchmarking
12 5 (6.33%) Content Management
12 5 (6.33%) Web Design
13 3 (3.80%) B2B
13 3 (3.80%) Business Development
13 3 (3.80%) Campaign Management
13 3 (3.80%) MVC
13 3 (3.80%) Social Media Marketing
Programming Languages
1 15 (18.99%) JavaScript
2 10 (12.66%) PHP
3 7 (8.86%) SQL
4 3 (3.80%) C#
5 2 (2.53%) VBA
Qualifications
1 6 (7.59%) Degree
2 2 (2.53%) CCAB
Vendors
1 41 (51.90%) Google
2 5 (6.33%) IBM
2 5 (6.33%) Twitter
3 4 (5.06%) Adobe
3 4 (5.06%) Microsoft
3 4 (5.06%) SYSPRO
4 2 (2.53%) Tableau
5 1 (1.27%) DoubleClick
5 1 (1.27%) Facebook
5 1 (1.27%) Omniture
5 1 (1.27%) Yahoo!
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