The table below looks at the statistics for Pay per click skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 31 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
31 May 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 205 188 158
Rank change year-on-year
-17 -30
Permanent jobs citing Pay per click 21 60 105
As % of all permanent IT jobs located in the North West 0.38% 0.98% 1.51%
As % of the Processes & Methodologies category 0.45% 1.11% 1.77%
Number of salaries quoted 21 35 62
Median salary £28,500 £23,000 £23,500
Median salary % change year-on-year
+23.91% -2.12%
90% offered a salary of more than £22,000 £21,500 £19,100
10% offered a salary of more than £37,250 £34,200 £30,000
UK excluding London median salary £31,250 £28,000 £29,000
% change year-on-year
+11.60% -3.44%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
4711 5390 5929
As % of all permanent IT jobs located in the North West 86.00% 88.38% 85.37%
Number of salaries quoted 3994 4315 4762
Median salary £42,500 £40,000 £39,500
Median salary % change year-on-year
+6.25% +1.26%
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £62,500 £56,000 £57,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Pay per click
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the North West

Pay per click
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the North West region.

Pay per click Salary Trend in the North West

Pay per click
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Pay per click across the North West region over the 3 months to 31 May 2016.

Pay per click Salary Histogram in the North West

Pay per click
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the North West region over the 3 months to 31 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -9 13 £30,000 +27.65% 9
Lancashire -16 4 £26,500 +23.25% 1
Merseyside - 3 £22,500 -
Cheshire +17 2 £26,000 -13.33% 3
Pay per click
England

Pay per click
Top 30 Related IT Skills in the North West

For the 6 months to 31 May 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Pay per click.

1 49 (92.45%) Marketing
2 34 (64.15%) Digital Marketing
3 32 (60.38%) SEO
4 26 (49.06%) Google
5 23 (43.40%) Social Media
5 23 (43.40%) Analytics
6 20 (37.74%) Google Analytics
7 18 (33.96%) Email Marketing
7 18 (33.96%) Analytical Skills
8 15 (28.30%) AdWords
9 14 (26.42%) Web Development
10 13 (24.53%) Data Analysis
10 13 (24.53%) CRM
11 12 (22.64%) Telecoms
12 11 (20.75%) SMS
12 11 (20.75%) Customer Segmentation
13 10 (18.87%) HTML
13 10 (18.87%) CSS
14 9 (16.98%) E-Commerce
14 9 (16.98%) Link Building
15 7 (13.21%) Retail
16 6 (11.32%) Finance
16 6 (11.32%) Project Management
16 6 (11.32%) JavaScript
16 6 (11.32%) jQuery
16 6 (11.32%) WordPress
16 6 (11.32%) Online Marketing
16 6 (11.32%) Degree
17 5 (9.43%) XML
17 5 (9.43%) B2B

Pay per click
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (11.32%) WordPress
2 4 (7.55%) CMS
3 2 (3.77%) Apache
Applications
1 3 (5.66%) MS Excel
2 2 (3.77%) MS Office
2 2 (3.77%) Spreadsheet
3 1 (1.89%) Adobe Creative Suite
Business Applications
1 2 (3.77%) Magento
Cloud Services
1 20 (37.74%) Google Analytics
2 15 (28.30%) AdWords
Communications & Networking
1 11 (20.75%) SMS
Database & Business Intelligence
1 3 (5.66%) MySQL
1 3 (5.66%) SQL Server
2 1 (1.89%) Relational Database
General
1 49 (92.45%) Marketing
2 12 (22.64%) Telecoms
3 7 (13.21%) Retail
4 6 (11.32%) Finance
5 5 (9.43%) Advertising
6 2 (3.77%) Banking
7 1 (1.89%) Brand Awareness
7 1 (1.89%) Games
7 1 (1.89%) Multimedia
7 1 (1.89%) Retail Banking
Job Titles
1 13 (24.53%) Marketing Executive
2 6 (11.32%) Account Manager
2 6 (11.32%) Digital Account Manager
2 6 (11.32%) PPC Executive
3 5 (9.43%) Developer
3 5 (9.43%) Digital Marketing Manager
3 5 (9.43%) Marketing Manager
4 4 (7.55%) PPC Manager
5 3 (5.66%) Analyst
5 3 (5.66%) Digital Executive
5 3 (5.66%) Digital Marketing Executive
5 3 (5.66%) Marketing Assistant
5 3 (5.66%) PPC Specialist
5 3 (5.66%) SEO Executive
6 2 (3.77%) .NET Developer
6 2 (3.77%) ASP.NET Developer
6 2 (3.77%) ASP.NET MVC Developer
6 2 (3.77%) Consultant
6 2 (3.77%) PHP Developer
6 2 (3.77%) SEO Specialist
Libraries, Frameworks & Software Standards
1 10 (18.87%) CSS
1 10 (18.87%) HTML
2 6 (11.32%) jQuery
3 5 (9.43%) XML
4 3 (5.66%) HTML5
4 3 (5.66%) XHTML
5 2 (3.77%) .NET
5 2 (3.77%) .NET Framework
5 2 (3.77%) ASP.NET
5 2 (3.77%) ASP.NET MVC
5 2 (3.77%) CakePHP
5 2 (3.77%) Entity Framework
5 2 (3.77%) JSON
5 2 (3.77%) LAMP
5 2 (3.77%) NHibernate
5 2 (3.77%) SOAP
5 2 (3.77%) Symfony
Miscellaneous
1 23 (43.40%) Social Media
2 18 (33.96%) Analytical Skills
3 4 (7.55%) iPad
3 4 (7.55%) Statistics
4 3 (5.66%) Algorithms
5 1 (1.89%) AS400
5 1 (1.89%) Copywriting
5 1 (1.89%) Digital Media
5 1 (1.89%) iSeries
5 1 (1.89%) User Experience
Operating Systems
1 2 (3.77%) Linux
Processes & Methodologies
1 34 (64.15%) Digital Marketing
2 32 (60.38%) SEO
3 23 (43.40%) Analytics
4 18 (33.96%) Email Marketing
5 14 (26.42%) Web Development
6 13 (24.53%) CRM
6 13 (24.53%) Data Analysis
7 11 (20.75%) Customer Segmentation
8 9 (16.98%) E-Commerce
8 9 (16.98%) Link Building
9 6 (11.32%) Online Marketing
9 6 (11.32%) Project Management
10 5 (9.43%) B2B
11 4 (7.55%) Marketing Strategy
12 3 (5.66%) B2C
12 3 (5.66%) Responsive Web Design
12 3 (5.66%) Web Design
12 3 (5.66%) Workflow
13 2 (3.77%) MVC
13 2 (3.77%) OO
Programming Languages
1 6 (11.32%) JavaScript
2 3 (5.66%) PHP
3 2 (3.77%) C#
3 2 (3.77%) SQL
4 1 (1.89%) VBA
Qualifications
1 6 (11.32%) Degree
2 1 (1.89%) MBA
Vendors
1 26 (49.06%) Google
2 5 (9.43%) Microsoft
3 1 (1.89%) Adobe
3 1 (1.89%) Facebook
3 1 (1.89%) IBM
3 1 (1.89%) Twitter
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