The table below looks at the statistics for Pay per click skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 1 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 May 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 186 163 191
Rank change year-on-year
-23 +28
Permanent jobs citing Pay per click 58 88 63
As % of all permanent IT jobs located in the North West 0.91% 1.25% 0.85%
As % of the Processes & Methodologies category 1.08% 1.52% 1.07%
Number of salaries quoted 44 53 57
Average salary £24,375 £26,500 £27,500
Average salary % change year-on-year
-8.01% -3.63%
90% offered a salary of more than £20,800 £20,000 £22,500
10% offered a salary of more than £35,000 £35,000 £38,000
UK excluding London average salary £27,750 £30,000 £30,000
% change year-on-year
-7.50% -
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5364 5776 5909
As % of all permanent IT jobs located in the North West 83.81% 82.26% 79.58%
Number of salaries quoted 4281 4649 4895
Average salary £40,000 £39,500 £37,500
Average salary % change year-on-year
+1.26% +5.33%
90% offered a salary of more than £27,500 £26,500 £25,000
10% offered a salary of more than £57,500 £57,500 £55,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Pay per click
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the North West

Pay per click
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the North West region.

Pay per click Salary Trend in the North West

Pay per click
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Pay per click across the North West region over the 3 months to 1 May 2015.

Pay per click Salary Histogram in the North West

Pay per click
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the North West region over the 3 months to 1 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheshire +18 22 £35,000 +40.00% 5
Manchester -39 21 £23,000 -13.20% 7
Lancashire +4 14 £22,500 -28.33% 6
Pay per click
England

Pay per click
Top 30 Related IT Skills in the North West

For the 6 months to 1 May 2015, IT jobs across the North West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 91 (80.53%) Marketing
2 78 (69.03%) SEO
3 68 (60.18%) Digital Marketing
4 62 (54.87%) Google
5 56 (49.56%) Analytics
6 44 (38.94%) Google Analytics
7 32 (28.32%) HTML
8 30 (26.55%) Social Media
9 29 (25.66%) B2B
10 25 (22.12%) CSS
11 22 (19.47%) B2C
11 22 (19.47%) Advertising
11 22 (19.47%) WordPress
12 20 (17.70%) Web Development
13 18 (15.93%) Logistics
13 18 (15.93%) jQuery
13 18 (15.93%) Finance
14 17 (15.04%) JavaScript
15 16 (14.16%) Microsoft
15 16 (14.16%) Content Management
15 16 (14.16%) Analytical Skills
16 15 (13.27%) PHP
16 15 (13.27%) Online Marketing
17 14 (12.39%) Email Marketing
17 14 (12.39%) E-Commerce
17 14 (12.39%) CMS
18 13 (11.50%) Strategic Planning
19 12 (10.62%) Degree
19 12 (10.62%) Search Engine Marketing
19 12 (10.62%) MS Office

Pay per click
Top Related IT Skills in the North West by Category

For the 6 months to 1 May 2015, IT jobs across the North West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 22 (19.47%) WordPress
2 14 (12.39%) CMS
3 4 (3.54%) Joomla!
3 4 (3.54%) Drupal
3 4 (3.54%) Apache
4 1 (0.88%) MODX
4 1 (0.88%) SharePoint
Applications
1 12 (10.62%) MS Office
2 8 (7.08%) Adobe Creative Suite
3 7 (6.19%) Photoshop
3 7 (6.19%) MS PowerPoint
4 5 (4.42%) MS Excel
5 4 (3.54%) Adobe Illustrator
Business Applications
1 1 (0.88%) WebTrends
Cloud Services
1 44 (38.94%) Google Analytics
2 1 (0.88%) Adobe Analytics
Communications & Networking
1 5 (4.42%) Internet
2 3 (2.65%) Intranet
3 1 (0.88%) WebEx
Database & Business Intelligence
1 8 (7.08%) MySQL
2 5 (4.42%) SQL Server
3 2 (1.77%) SQL Server Reporting Services
General
1 91 (80.53%) Marketing
2 22 (19.47%) Advertising
3 18 (15.93%) Finance
4 5 (4.42%) Retail
5 4 (3.54%) Legal
5 4 (3.54%) Multimedia
6 3 (2.65%) Law
7 1 (0.88%) German Language
7 1 (0.88%) Italian Language
Job Titles
1 43 (38.05%) PPC Manager
1 43 (38.05%) PPC Analyst
1 43 (38.05%) PPC Specialist
1 43 (38.05%) PPC Executive
2 22 (19.47%) Developer
3 15 (13.27%) Marketing Manager
4 13 (11.50%) PHP Developer
5 10 (8.85%) Digital Marketing Executive
5 10 (8.85%) Marketing Executive
5 10 (8.85%) Web Developer
6 9 (7.96%) Digital Marketing Manager
7 7 (6.19%) Account Manager
7 7 (6.19%) Junior
8 6 (5.31%) Digital Account Manager
8 6 (5.31%) Junior Developer
9 5 (4.42%) .NET Web Developer
9 5 (4.42%) .NET Developer
9 5 (4.42%) Junior PHP Developer
10 4 (3.54%) Analyst
11 3 (2.65%) SEO Executive
Libraries, Frameworks & Software Standards
1 32 (28.32%) HTML
2 25 (22.12%) CSS
3 18 (15.93%) jQuery
4 8 (7.08%) HTML5
5 6 (5.31%) XML
6 5 (4.42%) .NET
6 5 (4.42%) ASP.NET
7 4 (3.54%) JSON
7 4 (3.54%) CakePHP
7 4 (3.54%) Symfony
7 4 (3.54%) SOAP
7 4 (3.54%) Flash
7 4 (3.54%) XHTML
7 4 (3.54%) CSS3
8 2 (1.77%) .NET Framework
8 2 (1.77%) Entity Framework
Miscellaneous
1 30 (26.55%) Social Media
2 16 (14.16%) Analytical Skills
3 10 (8.85%) User Experience
4 9 (7.96%) Psychology
4 9 (7.96%) Digital Media
5 7 (6.19%) Copywriting
5 7 (6.19%) Blog
6 6 (5.31%) Video on Demand
7 4 (3.54%) Animation
7 4 (3.54%) Video Editing
8 3 (2.65%) Algorithms
8 3 (2.65%) Statistics
9 1 (0.88%) New Media
9 1 (0.88%) Mobile App
9 1 (0.88%) iPad
9 1 (0.88%) iPhone
9 1 (0.88%) Social Network
9 1 (0.88%) Graphic Design
9 1 (0.88%) Mathematics
9 1 (0.88%) Computer Science
Operating Systems
1 4 (3.54%) Linux
Processes & Methodologies
1 78 (69.03%) SEO
2 68 (60.18%) Digital Marketing
3 56 (49.56%) Analytics
4 29 (25.66%) B2B
5 22 (19.47%) B2C
6 20 (17.70%) Web Development
7 18 (15.93%) Logistics
8 16 (14.16%) Content Management
9 15 (13.27%) Online Marketing
10 14 (12.39%) Email Marketing
10 14 (12.39%) E-Commerce
11 13 (11.50%) Strategic Planning
12 12 (10.62%) Search Engine Marketing
13 11 (9.73%) Time Management
13 11 (9.73%) Competitor Analysis
13 11 (9.73%) Social Media Marketing
14 10 (8.85%) Marketing Strategy
14 10 (8.85%) Campaign Management
14 10 (8.85%) Project Management
15 9 (7.96%) Marketing Management
Programming Languages
1 17 (15.04%) JavaScript
2 15 (13.27%) PHP
3 5 (4.42%) C#
4 2 (1.77%) SQL
5 1 (0.88%) VBA
Qualifications
1 12 (10.62%) Degree
Quality Assurance & Compliance
1 3 (2.65%) SLA
Systems Management
1 1 (0.88%) Systems Management Server (SMS)
Vendors
1 62 (54.87%) Google
2 16 (14.16%) Microsoft
3 8 (7.08%) Yahoo!
4 6 (5.31%) Adobe
4 6 (5.31%) Twitter
5 5 (4.42%) Facebook
6 2 (1.77%) Salesforce.com
7 1 (0.88%) Symantec
7 1 (0.88%) Coremetrics
Manchester, Lancashire
Parity Professionals
Salary: Bonus
Posted: 3 days ago
Manchester, Lancashire
Vertical IT
Salary: £28000 - £38000 per annum + benefits
Posted: 3 days ago
Preston, Lancashire
Searchability
Salary: £20000 - £25000 per annum + Benefits
Posted: 4 days ago
Manchester, Lancashire
The Advocate Group
Posted: 4 days ago
Manchester, Lancashire
The Advocate Group
Posted: 4 days ago
Preston, Lancashire
Freshfield
Salary: Highly Competitive
Posted: 4 days ago
Preston, Lancashire
Evolution Recruitment Solutions
Salary: 20,000 - 25,000
Posted: 4 days ago
Preston, Lancashire
Searchability
Salary: £20000 - £30000 per annum + Benefits
Posted: 5 days ago
Preston, Lancashire
Searchability
Salary: £25000 - £30000 per annum + Benefits
Posted: 5 days ago
Macclesfield, Cheshire
The Little Black Book Agency
Posted: 5 days ago
Preston, Lancashire
Novus digital recruitment limited
Salary: From £20,000 to £28,000 per annum Plus benefits, onsite parking etc
Posted: 5 days ago
Manchester, Lancashire
The MRJ Group
Salary: £40000 - £50000 per annum
Posted: 5 days ago
Manchester
Adria Solutions Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 11 days ago
Hale, Cheshire
TechnoRecruit
Posted: 12 days ago
Warrington
Adria Solutions Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 26 days ago