The first table below looks at the demand for Pay per click skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the North West region.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Pay per click (PPC)
Rank 204 186 184
Rank change year-on-year
-18 -2
Permanent jobs citing Pay per click 50 59 48
As % of all permanent IT jobs located in the North West 0.693% 0.833% 0.709%
As % of the Processes & Methodologies category 0.908% 1.141% 1.035%
Number of salaries quoted 45 55 48
Average salary £27,500 £27,500 £27,000
Average salary % change year-on-year
- +1.85%
90% offered a salary of more than £21,300 £21,500 £21,500
10% offered a salary of more than £37,500 £47,500 £36,500
UK excluding London average salary £30,000 £28,000 £29,000
% change year-on-year
+7.14% -3.44%
All Processes & Methodologies
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5509 5172 4636
As % of all permanent IT jobs located in the North West 76.38% 72.99% 68.49%
Number of salaries quoted 4624 4529 4067
Average salary £37,500 £36,500 £37,500
Average salary % change year-on-year
+2.73% -2.66%
90% offered a salary of more than £26,000 £25,000 £25,500
10% offered a salary of more than £55,000 £57,500 £57,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Pay per click
England

Pay per click
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the North West region as a proportion of the total demand within the Processes & Methodologies category.

North West Pay per click Jobs Demand Trend

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the North West region.

North West Pay per click Salary Trend

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click across the North West region over the 3 months to 21 May 2013.

North West Pay per click Salary Histogram

Pay per click
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the North West region over the 3 months to 21 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Manchester -4 27 £35,000 +45.83%
Cheshire -3 9 £24,500 -10.90%
Merseyside +22 7 £25,000 -33.33%
Lancashire -3 7 £27,500 -
Pay per click
England

Pay per click
Top 30 Related IT Skills

For the 6 months to 21 May 2013, IT jobs across the North West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 76 (67.86%) Marketing
2 69 (61.61%) SEO
3 59 (52.68%) Google
4 54 (48.21%) Analytics
5 48 (42.86%) Social Media
6 42 (37.50%) Digital Marketing
7 36 (32.14%) Google Analytics
8 27 (24.11%) CSS
8 27 (24.11%) Microsoft
9 25 (22.32%) Copywriting
9 25 (22.32%) Email Marketing
10 24 (21.43%) HTML
11 23 (20.54%) Online Marketing
12 18 (16.07%) Competitor Analysis
13 17 (15.18%) Web Analytics
13 17 (15.18%) E-Commerce
14 13 (11.61%) MS Excel
14 13 (11.61%) Degree
14 13 (11.61%) Facebook
15 12 (10.71%) WordPress
15 12 (10.71%) Advertising
15 12 (10.71%) PHP
16 11 (9.821%) Finance
17 10 (8.929%) Magento
17 10 (8.929%) Blog
17 10 (8.929%) Digital Media
17 10 (8.929%) Omniture
17 10 (8.929%) XHTML
18 9 (8.036%) MySQL
18 9 (8.036%) Internet

Pay per click
Top Related IT Skills by Category

For the 6 months to 21 May 2013, IT jobs across the North West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Development
1 27 (24.11%) CSS
2 24 (21.43%) HTML
3 10 (8.929%) XHTML
4 8 (7.143%) jQuery
5 3 (2.679%) .NET
5 3 (2.679%) ASP.NET
6 1 (0.893%) HTML5
6 1 (0.893%) CSS3
6 1 (0.893%) COM
6 1 (0.893%) Ajax
Application Platforms
1 12 (10.71%) WordPress
2 10 (8.929%) Magento
3 9 (8.036%) Drupal
4 4 (3.571%) CMS
4 4 (3.571%) SharePoint
Applications
1 13 (11.61%) MS Excel
2 8 (7.143%) Photoshop
3 6 (5.357%) MS Office
4 4 (3.571%) Adobe Illustrator
4 4 (3.571%) MS PowerPoint
5 1 (0.893%) Fireworks
5 1 (0.893%) MS Project
Business Applications
1 36 (32.14%) Google Analytics
2 5 (4.464%) WebTrends
Communications & Networking
1 9 (8.036%) Internet
Database & Business Intelligence
1 9 (8.036%) MySQL
Development Applications
1 8 (7.143%) Dreamweaver
2 3 (2.679%) Visual Studio
3 2 (1.786%) Git (software)
General
1 76 (67.86%) Marketing
2 12 (10.71%) Advertising
3 11 (9.821%) Finance
4 9 (8.036%) Publishing
4 9 (8.036%) Retail
5 3 (2.679%) Telecoms
6 1 (0.893%) Legal
6 1 (0.893%) Manufacturing
Job Titles
1 61 (54.46%) PPC Specialist
1 61 (54.46%) PPC Manager
1 61 (54.46%) PPC Analyst
1 61 (54.46%) PPC Executive
2 12 (10.71%) Account Manager
3 11 (9.821%) SEO Specialist
3 11 (9.821%) SEO Manager
4 6 (5.357%) Digital Account Manager
5 5 (4.464%) E-Commerce Manager
6 4 (3.571%) SEO Executive
6 4 (3.571%) Developer
6 4 (3.571%) Consultant
6 4 (3.571%) Marketing Executive
7 3 (2.679%) SEO Developer
7 3 (2.679%) Web Developer
8 1 (0.893%) Account Director
8 1 (0.893%) Sales Director
8 1 (0.893%) Search Manager
8 1 (0.893%) Digital Marketing Executive
8 1 (0.893%) Sales Executive
Miscellaneous
1 48 (42.86%) Social Media
2 25 (22.32%) Copywriting
3 10 (8.929%) Blog
3 10 (8.929%) Digital Media
4 4 (3.571%) FMCG
5 2 (1.786%) Management Information System
5 2 (1.786%) Computer Science
6 1 (0.893%) New Media
6 1 (0.893%) iPad
6 1 (0.893%) W3C
6 1 (0.893%) Data Protection Act
6 1 (0.893%) Graphic Design
Processes & Methodologies
1 69 (61.61%) SEO
2 54 (48.21%) Analytics
3 42 (37.50%) Digital Marketing
4 25 (22.32%) Email Marketing
5 23 (20.54%) Online Marketing
6 18 (16.07%) Competitor Analysis
7 17 (15.18%) Web Analytics
7 17 (15.18%) E-Commerce
8 9 (8.036%) Technical Architecture
9 8 (7.143%) Internet Marketing
10 7 (6.250%) Web Development
11 6 (5.357%) Web Design
11 6 (5.357%) B2B
11 6 (5.357%) Social Media Marketing
12 5 (4.464%) Search Engine Marketing
12 5 (4.464%) Project Management
13 4 (3.571%) B2C
13 4 (3.571%) Web Marketing
13 4 (3.571%) Time Management
13 4 (3.571%) Marketing Strategy
Programming Languages
1 12 (10.71%) PHP
2 4 (3.571%) JavaScript
2 4 (3.571%) C
3 3 (2.679%) SQL
Qualifications
1 13 (11.61%) Degree
Vendors
1 59 (52.68%) Google
2 27 (24.11%) Microsoft
3 13 (11.61%) Facebook
4 10 (8.929%) Omniture
5 1 (0.893%) Twitter
5 1 (0.893%) Eloqua
5 1 (0.893%) DoubleClick
North West
Ideally you will have at least 1 years experience working for an agency and have experience with Account Management.You will be working closely with the PPC and...
Premier Group
Salary: £17000.00 - £22000.00 per annum
Posted: 17 May 2013
North West
Ideally you will have at least 1 years experience working Client Side and have experience with Account Management.You will be working closely with the PPC and SEO...
Premier Group
Salary: £18000.00 - £21000.00 per annum
Posted: 16 May 2013
North West
My client, an award winning Digital Marketing Agency based in Liverpool is looking for an enthusiastic and confident PPC Account Executive with a good understanding of the online...
Premier Group Recruitment
Salary: £17000.00 - £22000.00
Posted: 16 May 2013
North West
My client, an award winning Digital Marketing Agency based in Manchester is looking for an enthusiastic and confident PPC Account Executive with a good understanding of the online...
Premier Group Recruitment
Salary: £18000.00 - £21000.00
Posted: 15 May 2013
Manchester, Lancashire
They are now looking to recruit a Digital Marketing Manager (Email / SEO / PPC / Social Media) who will play an incremental role in managing and maximising existing client accounts.....
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum
Posted: 20 May 2013
Manchester, Lancashire
With the aim to create amazing websites, assist with strategies, website optimisation, marketing and eCommerce, you will be busy creating new opportunities for the business. Using a mixture...
Evolution Recruitment Solutions
Salary: 18,000 - 22,000 + OTE 35k
Posted: 15 May 2013
Altrincham, North West
You will be required to write, copy, edit and proof read all web content to ensure quality and work with my client's incumbent SEO company to ensure...
Harvey Nash plc
Salary: £20000 - £23000 per annum
Posted: 18 May 2013
Altrincham, Cheshire
Good understanding of CMS platforms and email marketing. Solid knowledge of SEO and PPC. Working knowledge of Microsoft Office and Powerpoint. Working knowledge of social media and Google...
Harvey Nash plc
Salary: £20000 - £23000 per annum
Posted: 17 May 2013
Macclesfield, North West
To be considered you will be experienced in all things to do with digital marketing and you will plan, deliver and measure online marketing strategies for client Campaigns.
OCC Computing
Salary: £20k - 25k per year + benefits
Posted: 14 May 2013
North West
We are looking for a talented SEO Analyst to join one of Harrogate's most successful Search Agencies to work alongside SEO Account Managers. Continuing expansion within the...
Premier Group Recruitment
Salary: £17000.00 - £23000.00
Posted: 15 May 2013
Greater Manchester, North West
My client, a UK leading supplier to many blue chip retail companies, is looking to recruit an Ecommerce Manager. This is a new position within a thriving B2B...
Salary: £35000.00 - £50000.00 per annum
Posted: 27 April 2013