The table below looks at the statistics for Pay per click skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 24 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
24 Feb 2017
Same period 2016 Same period 2015
Pay per click (PPC)
England / North West
Rank 215 199 198
Rank change year-on-year
-16 -1
Permanent jobs citing Pay per click 32 37 68
As % of all permanent IT jobs located in the North West 0.53% 0.66% 0.98%
As % of the Processes & Methodologies category 0.59% 0.74% 1.11%
Number of salaries quoted 29 36 52
Median salary £28,500 £25,500 £35,000
Median salary % change year-on-year
+11.76% -27.14%
90% offered a salary of more than £20,000 £22,250 £22,500
10% offered a salary of more than £60,000 £42,500 £42,250
UK excluding London median salary £36,000 £30,000 £30,000
% change year-on-year
+20.00% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5437 4983 6108
As % of all permanent IT jobs located in the North West 90.35% 88.23% 87.71%
Number of salaries quoted 4509 4153 5093
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year
- +6.25%
90% offered a salary of more than £29,000 £28,000 £27,500
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the North West

Pay per click
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the North West region.

Pay per click Salary Trend in the North West

Pay per click
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Pay per click across the North West region over the 3 months to 24 February 2017.

Pay per click Salary Histogram in the North West

Pay per click
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the North West region over the 3 months to 24 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -23 18 £60,000 +118.18% 12
Lancashire 0 11 £20,000 -8.04% 2
Cheshire +2 3 £25,000 +4.16% 3
Pay per click
England

Pay per click
Top 30 Related IT Skills in the North West

For the 6 months to 24 February 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Pay per click.

1 41 (91.11%) Marketing
2 36 (80.00%) Digital Marketing
2 36 (80.00%) SEO
2 36 (80.00%) Analytics
3 22 (48.89%) Marketing Strategy
4 21 (46.67%) E-Commerce
4 21 (46.67%) Google
4 21 (46.67%) Google Analytics
5 20 (44.44%) Social Media
6 18 (40.00%) iPad
7 17 (37.78%) Analytical Skills
7 17 (37.78%) AdWords
8 13 (28.89%) CRM
9 12 (26.67%) MS Office
9 12 (26.67%) Advertising
9 12 (26.67%) Online Marketing
9 12 (26.67%) Performance Management
9 12 (26.67%) Performance Optimisation
9 12 (26.67%) Digital Media
9 12 (26.67%) Campaign Management
10 9 (20.00%) Retail
11 7 (15.56%) Email Marketing
12 6 (13.33%) User Experience
13 5 (11.11%) Marketing Analytics
13 5 (11.11%) Web Analytics
14 4 (8.89%) WordPress
14 4 (8.89%) Facebook
14 4 (8.89%) Twitter
15 3 (6.67%) MailChimp
15 3 (6.67%) A/B Testing

Pay per click
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (8.89%) WordPress
2 3 (6.67%) CMS
3 1 (2.22%) Drupal
3 1 (2.22%) Joomla!
3 1 (2.22%) Sitefinity
Applications
1 12 (26.67%) MS Office
2 1 (2.22%) Adobe Creative Suite
2 1 (2.22%) Adobe Illustrator
2 1 (2.22%) MS PowerPoint
2 1 (2.22%) Photoshop
Business Applications
1 1 (2.22%) Magento
1 1 (2.22%) WebTrends
Cloud Services
1 21 (46.67%) Google Analytics
2 17 (37.78%) AdWords
3 3 (6.67%) MailChimp
Communications & Networking
1 1 (2.22%) DNS
1 1 (2.22%) SMS
Database & Business Intelligence
1 3 (6.67%) MySQL
2 1 (2.22%) Power BI
Development Applications
1 1 (2.22%) Sublime Text
General
1 41 (91.11%) Marketing
2 12 (26.67%) Advertising
3 9 (20.00%) Retail
4 2 (4.44%) Finance
5 1 (2.22%) Brand Awareness
5 1 (2.22%) Multimedia
5 1 (2.22%) Pharmaceutical
Job Titles
1 10 (22.22%) Digital Executive
1 10 (22.22%) PPC Executive
2 9 (20.00%) Campaign Executive
3 8 (17.78%) Marketing Manager
4 7 (15.56%) Head of Marketing
5 4 (8.89%) PPC Manager
6 3 (6.67%) Account Manager
6 3 (6.67%) Digital Account Manager
6 3 (6.67%) Digital Marketing Manager
7 2 (4.44%) AdWords Manager
7 2 (4.44%) Analyst
7 2 (4.44%) Channel Marketing Manager
7 2 (4.44%) Designer
7 2 (4.44%) Developer
7 2 (4.44%) Marketing Executive
7 2 (4.44%) Online Marketing Manager
7 2 (4.44%) SQL Analyst
8 1 (2.22%) Analytics Manager
8 1 (2.22%) Digital Developer
8 1 (2.22%) Front End Web Designer
Libraries, Frameworks & Software Standards
1 3 (6.67%) CSS
1 3 (6.67%) HTML
2 2 (4.44%) jQuery
3 1 (2.22%) .NET
3 1 (2.22%) CSS3
3 1 (2.22%) Flash
3 1 (2.22%) HTML5
Miscellaneous
1 20 (44.44%) Social Media
2 18 (40.00%) iPad
3 17 (37.78%) Analytical Skills
4 12 (26.67%) Digital Media
5 6 (13.33%) User Experience
6 1 (2.22%) Animation
6 1 (2.22%) FMCG
6 1 (2.22%) Video Editing
6 1 (2.22%) W3C
Processes & Methodologies
1 36 (80.00%) Analytics
1 36 (80.00%) Digital Marketing
1 36 (80.00%) SEO
2 22 (48.89%) Marketing Strategy
3 21 (46.67%) E-Commerce
4 13 (28.89%) CRM
5 12 (26.67%) Campaign Management
5 12 (26.67%) Online Marketing
5 12 (26.67%) Performance Management
5 12 (26.67%) Performance Optimisation
6 7 (15.56%) Email Marketing
7 5 (11.11%) Marketing Analytics
7 5 (11.11%) Web Analytics
8 3 (6.67%) A/B Testing
8 3 (6.67%) B2B
8 3 (6.67%) Project Management
9 2 (4.44%) B2C
9 2 (4.44%) Benchmarking
9 2 (4.44%) ETL
9 2 (4.44%) Marketing Automation
Programming Languages
1 3 (6.67%) JavaScript
2 2 (4.44%) PHP
2 2 (4.44%) SQL
3 1 (2.22%) C#
3 1 (2.22%) PL/SQL
3 1 (2.22%) VB.NET
Qualifications
1 1 (2.22%) Degree
Vendors
1 21 (46.67%) Google
2 4 (8.89%) Facebook
2 4 (8.89%) Twitter
3 2 (4.44%) Microsoft
4 1 (2.22%) Adobe
4 1 (2.22%) Hitwise
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Lancashire
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Cheshire
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