The table below looks at the statistics for Pay per click skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 2 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 138 198 169
Rank change year-on-year
+60 -29
Permanent jobs citing Pay per click 129 38 86
As % of all permanent IT jobs located in the North West 1.74% 0.55% 1.17%
As % of the Processes & Methodologies category 2.10% 0.70% 1.50%
Number of salaries quoted 68 22 82
Average salary £25,000 £24,125 £25,000
Average salary % change year-on-year
+3.62% -3.50%
90% offered a salary of more than £20,000 £20,000 £22,500
10% offered a salary of more than £50,000 £37,450 £30,000
UK excluding London average salary £28,000 £30,000 £25,000
% change year-on-year
-6.66% +20.00%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6145 5416 5731
As % of all permanent IT jobs located in the North West 82.66% 78.61% 78.28%
Number of salaries quoted 4903 4599 4979
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £27,000 £26,500
10% offered a salary of more than £57,500 £57,500 £55,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Pay per click
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the North West

Pay per click
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the North West region.

Pay per click Salary Trend in the North West

Pay per click
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Pay per click across the North West region over the 3 months to 2 September 2014.

Pay per click Salary Histogram in the North West

Pay per click
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the North West region over the 3 months to 2 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +72 109 £26,500 +10.41% 9
Lancashire +2 9 £21,000 +1.20%
Merseyside +10 7 £24,000 - 2
Cheshire -12 4 £42,500 +54.54% 3
Pay per click
England

Pay per click
Top 30 Related IT Skills in the North West

For the 6 months to 2 September 2014, IT jobs across the North West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 177 (76.96%) Marketing
2 162 (70.43%) SEO
3 142 (61.74%) Analytics
4 122 (53.04%) Google
5 93 (40.43%) E-Commerce
6 90 (39.13%) Digital Marketing
7 78 (33.91%) Google Analytics
8 75 (32.61%) Social Media
9 73 (31.74%) Online Marketing
10 54 (23.48%) Advertising
11 51 (22.17%) Degree
12 49 (21.30%) Retail
13 40 (17.39%) Web Analytics
14 35 (15.22%) HTML
15 32 (13.91%) Facebook
16 28 (12.17%) CSS
16 28 (12.17%) CMS
17 27 (11.74%) Finance
17 27 (11.74%) JavaScript
17 27 (11.74%) Email Marketing
18 26 (11.30%) Magento
19 24 (10.43%) Time Management
20 23 (10.00%) MS Excel
21 22 (9.57%) Project Management
22 21 (9.13%) Twitter
23 20 (8.70%) Web Design
23 20 (8.70%) MS PowerPoint
23 20 (8.70%) Content Management
24 19 (8.26%) Coaching
25 18 (7.83%) Competitor Analysis

Pay per click
Top Related IT Skills in the North West by Category

For the 6 months to 2 September 2014, IT jobs across the North West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 28 (12.17%) CMS
2 11 (4.78%) WordPress
3 5 (2.17%) Apache
4 3 (1.30%) Drupal
Applications
1 23 (10.00%) MS Excel
2 20 (8.70%) MS PowerPoint
3 14 (6.09%) MS Office
4 11 (4.78%) Spreadsheet
5 10 (4.35%) Photoshop
6 3 (1.30%) Adobe Illustrator
Business Applications
1 78 (33.91%) Google Analytics
2 26 (11.30%) Magento
3 3 (1.30%) WebTrends
4 2 (0.87%) SiteCatalyst
5 1 (0.43%) Oracle CRM
Cloud Services
1 4 (1.74%) MailChimp
Communications & Networking
1 4 (1.74%) Internet
2 3 (1.30%) DNS
3 2 (0.87%) GSM
4 1 (0.43%) FTP
Database & Business Intelligence
1 11 (4.78%) DB2
1 11 (4.78%) Data Mining
1 11 (4.78%) Relational Database
2 9 (3.91%) MySQL
3 1 (0.43%) SQL Server
3 1 (0.43%) SQL Server 2008
Development Applications
1 5 (2.17%) Dreamweaver
2 3 (1.30%) RequisitePro
2 3 (1.30%) Sublime Text
2 3 (1.30%) Visual Studio
General
1 177 (76.96%) Marketing
2 54 (23.48%) Advertising
3 49 (21.30%) Retail
4 27 (11.74%) Finance
5 6 (2.61%) Russian Language
5 6 (2.61%) Swedish Language
6 4 (1.74%) Telecoms
7 2 (0.87%) Back Office
7 2 (0.87%) Automotive
8 1 (0.43%) Law
8 1 (0.43%) Multimedia
Job Titles
1 82 (35.65%) PPC Specialist
1 82 (35.65%) PPC Manager
1 82 (35.65%) PPC Analyst
1 82 (35.65%) PPC Executive
2 27 (11.74%) SEO Executive
3 20 (8.70%) E-Commerce Manager
4 16 (6.96%) Analyst
5 14 (6.09%) Developer
6 12 (5.22%) Marketing Executive
7 11 (4.78%) Marketing Analyst
8 10 (4.35%) PHP Developer
9 7 (3.04%) SEO Specialist
10 6 (2.61%) Digital Marketing Manager
10 6 (2.61%) Designer
10 6 (2.61%) Web Designer
10 6 (2.61%) Marketing Manager
10 6 (2.61%) Consultant
11 4 (1.74%) Performance Consultant
12 3 (1.30%) Web Developer
12 3 (1.30%) Web Manager
Libraries, Frameworks & Software Standards
1 35 (15.22%) HTML
2 28 (12.17%) CSS
3 12 (5.22%) jQuery
4 11 (4.78%) XHTML
4 11 (4.78%) HTML5
5 6 (2.61%) XML
6 5 (2.17%) SOAP
6 5 (2.17%) JSON
6 5 (2.17%) Symfony
6 5 (2.17%) CakePHP
7 3 (1.30%) .NET
8 2 (0.87%) CSS3
8 2 (0.87%) PhoneGap
9 1 (0.43%) Sass
9 1 (0.43%) LESS
9 1 (0.43%) Semantic HTML
9 1 (0.43%) ASP.NET Web Forms
9 1 (0.43%) .NET Framework
9 1 (0.43%) ASP.NET MVC
9 1 (0.43%) ASP.NET
Miscellaneous
1 75 (32.61%) Social Media
2 16 (6.96%) Digital Media
3 13 (5.65%) Copywriting
4 11 (4.78%) New Media
5 10 (4.35%) Blog
6 9 (3.91%) Mobile App
7 7 (3.04%) Mathematics
8 4 (1.74%) W3C
9 3 (1.30%) Economics
9 3 (1.30%) Statistics
9 3 (1.30%) Data Protection Act
9 3 (1.30%) Physics
9 3 (1.30%) Visualisation
9 3 (1.30%) Open Source
10 2 (0.87%) Xbox
11 1 (0.43%) iPad
11 1 (0.43%) Social Network
11 1 (0.43%) N-Tier
Operating Systems
1 5 (2.17%) Linux
2 1 (0.43%) Apple iOS
Processes & Methodologies
1 162 (70.43%) SEO
2 142 (61.74%) Analytics
3 93 (40.43%) E-Commerce
4 90 (39.13%) Digital Marketing
5 73 (31.74%) Online Marketing
6 40 (17.39%) Web Analytics
7 27 (11.74%) Email Marketing
8 24 (10.43%) Time Management
9 22 (9.57%) Project Management
10 20 (8.70%) Web Design
10 20 (8.70%) Content Management
11 19 (8.26%) Coaching
12 18 (7.83%) Competitor Analysis
12 18 (7.83%) Strategic Planning
12 18 (7.83%) Customer Engagement
12 18 (7.83%) Enterprise Content Management
13 16 (6.96%) B2C
14 14 (6.09%) B2B
15 11 (4.78%) Web Development
15 11 (4.78%) Direct Marketing
Programming Languages
1 27 (11.74%) JavaScript
2 17 (7.39%) PHP
3 12 (5.22%) SQL
4 1 (0.43%) C#
4 1 (0.43%) Java
Qualifications
1 51 (22.17%) Degree
2 3 (1.30%) HNC
2 3 (1.30%) HND
Vendors
1 122 (53.04%) Google
2 32 (13.91%) Facebook
3 21 (9.13%) Twitter
4 14 (6.09%) Microsoft
5 11 (4.78%) Coremetrics
5 11 (4.78%) Yahoo!
6 4 (1.74%) DoubleClick
7 3 (1.30%) ClickTale
7 3 (1.30%) Adobe
8 2 (0.87%) comScore
9 1 (0.43%) JD Edwards
9 1 (0.43%) Oracle
9 1 (0.43%) SAP
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