The table below looks at the statistics for Pay per click skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 212 174 220
Rank change year-on-year
-38 +46
Permanent jobs citing Pay per click 43 63 56
As % of all permanent IT jobs located in the North West 0.58% 0.93% 0.70%
As % of the Processes & Methodologies category 0.70% 1.15% 0.88%
Number of salaries quoted 28 44 50
Average salary £27,500 £31,250 £30,000
Average salary % change year-on-year
-12.00% +4.16%
90% offered a salary of more than £22,500 £20,750 £22,500
10% offered a salary of more than £50,000 £42,500 £50,000
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6141 5498 6364
As % of all permanent IT jobs located in the North West 83.04% 80.86% 79.82%
Number of salaries quoted 5289 4576 5617
Average salary £40,000 £39,000 £37,500
Average salary % change year-on-year
+2.56% +4.00%
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £62,500 £55,000 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the North West

Pay per click
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the North West region.

Pay per click Salary Trend in the North West

Pay per click
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Pay per click across the North West region over the 3 months to 18 December 2014.

Pay per click Salary Histogram in the North West

Pay per click
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the North West region over the 3 months to 18 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -61 21 £29,500 -11.94% 3
Cheshire +5 14 £28,500 +26.66% 2
Lancashire - 7 £27,500 - 1
Merseyside +10 2 £35,000 +38.61%
Pay per click
England

Pay per click
Top 30 Related IT Skills in the North West

For the 6 months to 18 December 2014, IT jobs across the North West region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 116 (73.42%) Marketing
2 99 (62.66%) SEO
3 90 (56.96%) Analytics
4 82 (51.90%) Google
5 73 (46.20%) E-Commerce
6 63 (39.87%) Digital Marketing
7 50 (31.65%) Google Analytics
8 47 (29.75%) Online Marketing
9 43 (27.22%) Degree
10 39 (24.68%) Retail
11 37 (23.42%) Web Analytics
12 33 (20.89%) Advertising
13 32 (20.25%) Social Media
14 25 (15.82%) Finance
15 24 (15.19%) MS Excel
16 19 (12.03%) Analytical Skills
17 18 (11.39%) Content Management
17 18 (11.39%) CMS
18 17 (10.76%) Magento
18 17 (10.76%) Customer Engagement
18 17 (10.76%) Enterprise Content Management
18 17 (10.76%) Strategic Planning
18 17 (10.76%) Coaching
19 15 (9.49%) Microsoft
20 14 (8.86%) HTML
20 14 (8.86%) Project Management
21 13 (8.23%) MS Office
22 12 (7.59%) B2C
23 11 (6.96%) Coremetrics
23 11 (6.96%) Direct Marketing

Pay per click
Top Related IT Skills in the North West by Category

For the 6 months to 18 December 2014, IT jobs across the North West region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 18 (11.39%) CMS
2 2 (1.27%) WordPress
3 1 (0.63%) Apache
Applications
1 24 (15.19%) MS Excel
2 13 (8.23%) MS Office
3 11 (6.96%) Spreadsheet
4 8 (5.06%) MS PowerPoint
5 3 (1.90%) Photoshop
6 1 (0.63%) Adobe Illustrator
Business Applications
1 50 (31.65%) Google Analytics
2 17 (10.76%) Magento
3 3 (1.90%) WebTrends
Communications & Networking
1 5 (3.16%) Internet
2 3 (1.90%) GSM
3 1 (0.63%) FTP
Database & Business Intelligence
1 11 (6.96%) DB2
1 11 (6.96%) Data Mining
1 11 (6.96%) Relational Database
2 1 (0.63%) MySQL
2 1 (0.63%) SQL Server
Development Applications
1 4 (2.53%) RequisitePro
2 3 (1.90%) Dreamweaver
3 2 (1.27%) Visual Studio
General
1 116 (73.42%) Marketing
2 39 (24.68%) Retail
3 33 (20.89%) Advertising
4 25 (15.82%) Finance
5 6 (3.80%) German Language
5 6 (3.80%) Italian Language
6 2 (1.27%) Law
6 2 (1.27%) Telecoms
7 1 (0.63%) Multimedia
Job Titles
1 58 (36.71%) PPC Manager
1 58 (36.71%) PPC Analyst
1 58 (36.71%) PPC Executive
1 58 (36.71%) PPC Specialist
2 19 (12.03%) E-Commerce Manager
3 14 (8.86%) SEO Executive
4 13 (8.23%) Analyst
5 12 (7.59%) Marketing Analyst
5 12 (7.59%) Marketing Executive
6 7 (4.43%) Digital Marketing Executive
7 6 (3.80%) SEO Specialist
8 5 (3.16%) Developer
9 4 (2.53%) Consultant
9 4 (2.53%) Performance Consultant
9 4 (2.53%) Social Media Manager
10 3 (1.90%) Web Analytics Manager
10 3 (1.90%) PHP Developer
10 3 (1.90%) Marketing Manager
10 3 (1.90%) Web Manager
11 2 (1.27%) Content Editor
Libraries, Frameworks & Software Standards
1 14 (8.86%) HTML
2 10 (6.33%) CSS
3 3 (1.90%) jQuery
3 3 (1.90%) HTML5
4 2 (1.27%) .NET
4 2 (1.27%) XHTML
5 1 (0.63%) JSON
5 1 (0.63%) Symfony
5 1 (0.63%) CakePHP
5 1 (0.63%) ASP.NET
5 1 (0.63%) SOAP
5 1 (0.63%) XML
5 1 (0.63%) CSS3
5 1 (0.63%) PhoneGap
5 1 (0.63%) Sass
5 1 (0.63%) LESS
Miscellaneous
1 32 (20.25%) Social Media
2 19 (12.03%) Analytical Skills
3 9 (5.70%) Copywriting
4 6 (3.80%) Mathematics
4 6 (3.80%) New Media
4 6 (3.80%) Mobile App
5 5 (3.16%) User Experience
6 4 (2.53%) Digital Media
6 4 (2.53%) Blog
7 3 (1.90%) Visualisation
7 3 (1.90%) Physics
7 3 (1.90%) Economics
7 3 (1.90%) Statistics
8 1 (0.63%) iPad
Operating Systems
1 1 (0.63%) Linux
Processes & Methodologies
1 99 (62.66%) SEO
2 90 (56.96%) Analytics
3 73 (46.20%) E-Commerce
4 63 (39.87%) Digital Marketing
5 47 (29.75%) Online Marketing
6 37 (23.42%) Web Analytics
7 18 (11.39%) Content Management
8 17 (10.76%) Strategic Planning
8 17 (10.76%) Customer Engagement
8 17 (10.76%) Enterprise Content Management
8 17 (10.76%) Coaching
9 14 (8.86%) Project Management
10 12 (7.59%) B2C
11 11 (6.96%) Direct Marketing
11 11 (6.96%) Campaign Management
11 11 (6.96%) Data-Driven Marketing
12 9 (5.70%) B2B
13 8 (5.06%) Search Engine Marketing
13 8 (5.06%) Marketing Strategy
14 6 (3.80%) Marketing Analytics
Programming Languages
1 11 (6.96%) SQL
2 8 (5.06%) JavaScript
3 3 (1.90%) PHP
4 1 (0.63%) VBA
4 1 (0.63%) C#
Qualifications
1 43 (27.22%) Degree
2 1 (0.63%) HNC
2 1 (0.63%) HND
Quality Assurance & Compliance
1 2 (1.27%) SLA
Vendors
1 82 (51.90%) Google
2 15 (9.49%) Microsoft
3 11 (6.96%) Coremetrics
4 10 (6.33%) Facebook
5 9 (5.70%) Twitter
6 6 (3.80%) Yahoo!
7 3 (1.90%) DoubleClick
7 3 (1.90%) ClickTale
8 1 (0.63%) Eloqua
8 1 (0.63%) Adobe
8 1 (0.63%) Salesforce.com
8 1 (0.63%) Omniture
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