The table below looks at the statistics for Pay per click skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 28 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Sep 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 239 207 157
Rank change year-on-year
-32 -50
Permanent jobs citing Pay per click 21 48 109
As % of all permanent IT jobs located in the North West 0.33% 0.71% 1.49%
As % of the Processes & Methodologies category 0.37% 0.81% 1.72%
Number of salaries quoted 19 40 57
Median salary £35,000 £27,000 £26,500
Median salary % change year-on-year
+29.62% +1.88%
90% offered a salary of more than £32,000 £21,500 £21,000
10% offered a salary of more than £48,000 £40,000 £50,000
UK excluding London median salary £32,500 £26,500 £28,750
% change year-on-year
+22.64% -7.82%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5614 5957 6331
As % of all permanent IT jobs located in the North West 88.27% 88.42% 86.64%
Number of salaries quoted 4682 4934 5176
Median salary £42,500 £42,000 £40,000
Median salary % change year-on-year
+1.19% +5.00%
90% offered a salary of more than £29,000 £28,500 £27,500
10% offered a salary of more than £60,000 £58,000 £60,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the North West

Pay per click
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the North West region.

Pay per click Salary Trend in the North West

Pay per click
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Pay per click across the North West region over the 3 months to 28 September 2016.

Pay per click Salary Histogram in the North West

Pay per click
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the North West region over the 3 months to 28 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -17 13 £37,500 +38.88% 4
Merseyside -11 6 £32,500 +25.00% 2
Cheshire +22 2 £33,750 +29.80%
Pay per click
England

Pay per click
Top 30 Related IT Skills in the North West

For the 6 months to 28 September 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Pay per click.

1 36 (87.80%) Marketing
2 32 (78.05%) SEO
3 25 (60.98%) Google
3 25 (60.98%) Digital Marketing
4 21 (51.22%) Analytics
5 19 (46.34%) Google Analytics
6 18 (43.90%) AdWords
7 16 (39.02%) Social Media
8 12 (29.27%) Analytical Skills
8 12 (29.27%) E-Commerce
9 11 (26.83%) Web Development
10 8 (19.51%) Advertising
10 8 (19.51%) Microsoft
11 7 (17.07%) Finance
11 7 (17.07%) CSS
11 7 (17.07%) HTML
11 7 (17.07%) SQL
11 7 (17.07%) Games
11 7 (17.07%) Campaign Management
11 7 (17.07%) WordPress
12 6 (14.63%) Facebook
12 6 (14.63%) Twitter
12 6 (14.63%) Affiliate Marketing
12 6 (14.63%) Retail
12 6 (14.63%) Strategic Planning
12 6 (14.63%) Blog
13 5 (12.20%) Business Development
13 5 (12.20%) JavaScript
13 5 (12.20%) PHP
13 5 (12.20%) Telecoms

Pay per click
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (17.07%) WordPress
Applications
1 4 (9.76%) Photoshop
1 4 (9.76%) Spreadsheet
2 1 (2.44%) MS Excel
Cloud Services
1 19 (46.34%) Google Analytics
2 18 (43.90%) AdWords
Communications & Networking
1 1 (2.44%) SMS
Database & Business Intelligence
1 3 (7.32%) MySQL
2 1 (2.44%) Relational Database
Development Applications
1 4 (9.76%) Visual Studio
2 1 (2.44%) Git (software)
2 1 (2.44%) Grunt
2 1 (2.44%) gulp
General
1 36 (87.80%) Marketing
2 8 (19.51%) Advertising
3 7 (17.07%) Finance
3 7 (17.07%) Games
4 6 (14.63%) Retail
5 5 (12.20%) Telecoms
6 3 (7.32%) Brand Awareness
Job Titles
1 12 (29.27%) PPC Manager
2 5 (12.20%) Account Manager
2 5 (12.20%) Developer
2 5 (12.20%) Digital Account Manager
3 4 (9.76%) Business Development Manager
3 4 (9.76%) Business Manager
3 4 (9.76%) Development Manager
3 4 (9.76%) Digital Development Manager
4 3 (7.32%) Analyst
4 3 (7.32%) HTML CSS Developer
4 3 (7.32%) HTML Developer
4 3 (7.32%) JavaScript Developer
4 3 (7.32%) PHP Developer
4 3 (7.32%) PHP Web Developer
4 3 (7.32%) PHP Zend Developer
4 3 (7.32%) PPC Executive
4 3 (7.32%) Senior Developer
4 3 (7.32%) SQL Developer
4 3 (7.32%) Web Developer
5 2 (4.88%) SEO Specialist
Libraries, Frameworks & Software Standards
1 7 (17.07%) CSS
1 7 (17.07%) HTML
2 5 (12.20%) jQuery
3 4 (9.76%) .NET
3 4 (9.76%) Zend Framework
4 3 (7.32%) ASP.NET
5 2 (4.88%) LAMP
6 1 (2.44%) .NET Framework
6 1 (2.44%) CSS3
6 1 (2.44%) HTML5
6 1 (2.44%) LESS
6 1 (2.44%) Sass
6 1 (2.44%) Zurb Foundation
Miscellaneous
1 16 (39.02%) Social Media
2 12 (29.27%) Analytical Skills
3 6 (14.63%) Blog
4 2 (4.88%) Algorithms
4 2 (4.88%) iPad
4 2 (4.88%) User Experience
5 1 (2.44%) Digital Media
5 1 (2.44%) Mobile App
Operating Systems
1 1 (2.44%) Linux
Processes & Methodologies
1 32 (78.05%) SEO
2 25 (60.98%) Digital Marketing
3 21 (51.22%) Analytics
4 12 (29.27%) E-Commerce
5 11 (26.83%) Web Development
6 7 (17.07%) Campaign Management
7 6 (14.63%) Affiliate Marketing
7 6 (14.63%) Strategic Planning
8 5 (12.20%) Business Development
9 4 (9.76%) Web Analytics
9 4 (9.76%) Workflow
10 3 (7.32%) Link Building
10 3 (7.32%) MVC
10 3 (7.32%) Online Marketing
11 2 (4.88%) Affiliate Network
11 2 (4.88%) Competitor Analysis
11 2 (4.88%) CRM
11 2 (4.88%) Data Analysis
11 2 (4.88%) Email Marketing
11 2 (4.88%) ETL
Programming Languages
1 7 (17.07%) SQL
2 5 (12.20%) JavaScript
2 5 (12.20%) PHP
3 4 (9.76%) C#
4 1 (2.44%) PL/SQL
4 1 (2.44%) VB.NET
Qualifications
1 4 (9.76%) Degree
Vendors
1 25 (60.98%) Google
2 8 (19.51%) Microsoft
3 6 (14.63%) Facebook
3 6 (14.63%) Twitter
4 4 (9.76%) Zend
5 1 (2.44%) Yahoo!
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