The table below looks at the statistics for Pay per click skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 6 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
6 May 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 208 194 165
Rank change year-on-year
-14 -29
Permanent jobs citing Pay per click 25 61 92
As % of all permanent IT jobs located in the North West 0.44% 0.95% 1.31%
As % of the Processes & Methodologies category 0.51% 1.08% 1.53%
Number of salaries quoted 25 44 55
Median salary £29,500 £23,500 £26,000
Median salary % change year-on-year
+25.53% -9.61%
90% offered a salary of more than £22,200 £21,500 £20,000
10% offered a salary of more than £40,500 £35,000 £35,000
UK excluding London median salary £31,750 £27,500 £30,000
% change year-on-year
+15.45% -8.33%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
4893 5632 6020
As % of all permanent IT jobs located in the North West 86.49% 87.64% 85.50%
Number of salaries quoted 4143 4482 4848
Median salary £42,500 £40,000 £38,500
Median salary % change year-on-year
+6.25% +3.89%
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £60,000 £55,000 £57,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Pay per click
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the North West

Pay per click
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the North West region.

Pay per click Salary Trend in the North West

Pay per click
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Pay per click across the North West region over the 3 months to 6 May 2016.

Pay per click Salary Histogram in the North West

Pay per click
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the North West region over the 3 months to 6 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -6 18 £30,000 +30.43% 6
Lancashire -17 3 £26,500 +23.25% 3
Cheshire +12 2 £28,750 -17.85% 1
Merseyside - 2 £26,500 -
Pay per click
England

Pay per click
Top 30 Related IT Skills in the North West

For the 6 months to 6 May 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Pay per click.

1 59 (90.77%) Marketing
2 44 (67.69%) SEO
3 43 (66.15%) Digital Marketing
4 34 (52.31%) Google
5 30 (46.15%) Analytics
6 29 (44.62%) Social Media
7 28 (43.08%) Google Analytics
8 25 (38.46%) Analytical Skills
9 21 (32.31%) AdWords
9 21 (32.31%) Email Marketing
10 17 (26.15%) Web Development
11 15 (23.08%) Data Analysis
11 15 (23.08%) HTML
12 14 (21.54%) CRM
13 13 (20.00%) CSS
13 13 (20.00%) Telecoms
14 12 (18.46%) SMS
14 12 (18.46%) Customer Segmentation
15 10 (15.38%) E-Commerce
16 9 (13.85%) JavaScript
16 9 (13.85%) jQuery
16 9 (13.85%) Link Building
17 8 (12.31%) Degree
17 8 (12.31%) Retail
18 7 (10.77%) WordPress
18 7 (10.77%) Online Marketing
19 6 (9.23%) Marketing Strategy
19 6 (9.23%) Microsoft
19 6 (9.23%) XML
19 6 (9.23%) Project Management

Pay per click
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (10.77%) WordPress
2 5 (7.69%) CMS
3 3 (4.62%) Apache
4 1 (1.54%) Drupal
4 1 (1.54%) Joomla!
Applications
1 4 (6.15%) MS Excel
2 2 (3.08%) Adobe Creative Suite
2 2 (3.08%) MS Office
2 2 (3.08%) Spreadsheet
3 1 (1.54%) Adobe Illustrator
3 1 (1.54%) MS PowerPoint
Business Applications
1 2 (3.08%) Magento
2 1 (1.54%) WebTrends
Cloud Services
1 28 (43.08%) Google Analytics
2 21 (32.31%) AdWords
Communications & Networking
1 12 (18.46%) SMS
Database & Business Intelligence
1 5 (7.69%) MySQL
2 4 (6.15%) SQL Server
3 1 (1.54%) PowerPivot
General
1 59 (90.77%) Marketing
2 13 (20.00%) Telecoms
3 8 (12.31%) Retail
4 6 (9.23%) Finance
5 4 (6.15%) Advertising
5 4 (6.15%) Brand Awareness
6 2 (3.08%) Banking
6 2 (3.08%) Multimedia
7 1 (1.54%) Games
7 1 (1.54%) Retail Banking
Job Titles
1 19 (29.23%) Marketing Executive
2 9 (13.85%) Digital Executive
2 9 (13.85%) Digital Marketing Executive
3 7 (10.77%) Developer
4 6 (9.23%) PPC Executive
5 5 (7.69%) Digital Marketing Manager
5 5 (7.69%) Marketing Manager
5 5 (7.69%) PPC Manager
6 4 (6.15%) Account Manager
6 4 (6.15%) Analyst
6 4 (6.15%) Digital Account Manager
6 4 (6.15%) PHP Developer
7 3 (4.62%) Digital Analyst
7 3 (4.62%) Marketing Assistant
7 3 (4.62%) PPC Specialist
7 3 (4.62%) SEO Executive
8 2 (3.08%) Digital Marketing Consultant
8 2 (3.08%) Digital Marketing Specialist
8 2 (3.08%) Marketing Consultant
8 2 (3.08%) SEO Specialist
Libraries, Frameworks & Software Standards
1 15 (23.08%) HTML
2 13 (20.00%) CSS
3 9 (13.85%) jQuery
4 6 (9.23%) XML
5 5 (7.69%) HTML5
6 4 (6.15%) XHTML
7 3 (4.62%) CakePHP
7 3 (4.62%) JSON
7 3 (4.62%) LAMP
7 3 (4.62%) SOAP
7 3 (4.62%) Symfony
8 2 (3.08%) .NET
8 2 (3.08%) .NET Framework
8 2 (3.08%) ASP.NET
8 2 (3.08%) ASP.NET MVC
8 2 (3.08%) Entity Framework
8 2 (3.08%) NHibernate
9 1 (1.54%) CSS3
9 1 (1.54%) Flash
Miscellaneous
1 29 (44.62%) Social Media
2 25 (38.46%) Analytical Skills
3 5 (7.69%) Statistics
4 4 (6.15%) Copywriting
4 4 (6.15%) User Experience
5 3 (4.62%) Algorithms
5 3 (4.62%) iPad
6 2 (3.08%) AS400
6 2 (3.08%) Digital Media
6 2 (3.08%) iSeries
7 1 (1.54%) Animation
7 1 (1.54%) Computer Science
7 1 (1.54%) Economics
7 1 (1.54%) Graphic Design
7 1 (1.54%) Mathematics
7 1 (1.54%) Video Editing
Operating Systems
1 3 (4.62%) Linux
Processes & Methodologies
1 44 (67.69%) SEO
2 43 (66.15%) Digital Marketing
3 30 (46.15%) Analytics
4 21 (32.31%) Email Marketing
5 17 (26.15%) Web Development
6 15 (23.08%) Data Analysis
7 14 (21.54%) CRM
8 12 (18.46%) Customer Segmentation
9 10 (15.38%) E-Commerce
10 9 (13.85%) Link Building
11 7 (10.77%) Online Marketing
12 6 (9.23%) Marketing Strategy
12 6 (9.23%) Project Management
13 4 (6.15%) B2B
13 4 (6.15%) Responsive Web Design
13 4 (6.15%) Web Design
14 3 (4.62%) OO
14 3 (4.62%) OO PHP
15 2 (3.08%) B2C
15 2 (3.08%) Benchmarking
Programming Languages
1 9 (13.85%) JavaScript
2 5 (7.69%) PHP
3 3 (4.62%) SQL
4 2 (3.08%) C#
4 2 (3.08%) VBA
Qualifications
1 8 (12.31%) Degree
2 1 (1.54%) CCAB
2 1 (1.54%) MBA
Vendors
1 34 (52.31%) Google
2 6 (9.23%) Microsoft
3 4 (6.15%) Twitter
4 3 (4.62%) SYSPRO
5 2 (3.08%) Adobe
5 2 (3.08%) IBM
6 1 (1.54%) Facebook
6 1 (1.54%) Omniture
6 1 (1.54%) Tableau
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