The table below looks at the statistics for Analytics skills in IT jobs advertised for the Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Analytics over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Analytics
Rank 19 23 33
Rank change year-on-year
+4 +10
Permanent jobs citing Analytics 8 2 3
As % of all permanent IT jobs located in the Midlands 5.88% 1.00% 1.28%
As % of the Processes & Methodologies category 7.02% 1.35% 1.71%
Number of salaries quoted 7 0 1
Average salary £37,500 - £50,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%
Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Midlands region.

Processes & Methodologies Category
Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
114 148 175
As % of all permanent IT jobs located in the Midlands 83.82% 73.63% 74.79%
Number of salaries quoted 77 113 119
Average salary £40,000 £49,000 £47,500
Average salary % change year-on-year
-18.36% +3.15%
90% offered a salary of more than £35,000 £35,000 £29,200
10% offered a salary of more than £60,000 £65,000 £73,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Analytics
Jobs Demand Trend in the Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Analytics across the Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Analytics Jobs Demand Trend in the Midlands

Analytics
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Analytics across the Midlands region.

Analytics Salary Trend in the Midlands

Analytics
Top 30 Related IT Skills in the Midlands

For the 6 months to 24 December 2014, IT jobs across the Midlands region citing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Analytics.

1 7 (77.78%) HTML
1 7 (77.78%) JavaScript
1 7 (77.78%) CSS
1 7 (77.78%) E-Commerce
1 7 (77.78%) SEO
1 7 (77.78%) Social Media
2 5 (55.56%) Workflow
2 5 (55.56%) Marketing
3 4 (44.44%) PHP
3 4 (44.44%) Photoshop
3 4 (44.44%) Flash
3 4 (44.44%) Dreamweaver
3 4 (44.44%) Adobe
3 4 (44.44%) Project Management
3 4 (44.44%) Advertising
3 4 (44.44%) CMS
3 4 (44.44%) InDesign
3 4 (44.44%) Web Design
3 4 (44.44%) Content Management
3 4 (44.44%) Statistics
3 4 (44.44%) Web Development
3 4 (44.44%) Degree
3 4 (44.44%) Photography
3 4 (44.44%) jQuery
3 4 (44.44%) Umbraco
3 4 (44.44%) WordPress
3 4 (44.44%) Magento
3 4 (44.44%) User Experience
4 3 (33.33%) CRM
4 3 (33.33%) Retail

Analytics
Top Related IT Skills in the Midlands by Category

For the 6 months to 24 December 2014, IT jobs across the Midlands region citing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (44.44%) CMS
1 4 (44.44%) Umbraco
1 4 (44.44%) WordPress
2 1 (11.11%) Oracle Workflow
Applications
1 4 (44.44%) Photoshop
1 4 (44.44%) InDesign
Business Applications
1 4 (44.44%) Magento
2 3 (33.33%) Google Analytics
Communications & Networking
1 1 (11.11%) Internet
Database & Business Intelligence
1 1 (11.11%) SQL Server
1 1 (11.11%) Oracle Reports
1 1 (11.11%) Data Warehouse
1 1 (11.11%) RDBMS
1 1 (11.11%) PowerCenter
1 1 (11.11%) Oracle BI EE
1 1 (11.11%) Relational Database
Development Applications
1 4 (44.44%) Dreamweaver
General
1 5 (55.56%) Marketing
2 4 (44.44%) Advertising
3 3 (33.33%) Retail
Job Titles
1 3 (33.33%) E-Commerce Manager
2 1 (11.11%) Architect
2 1 (11.11%) Enterprise Architect
Libraries, Frameworks & Software Standards
1 7 (77.78%) HTML
1 7 (77.78%) CSS
2 4 (44.44%) Flash
2 4 (44.44%) jQuery
Miscellaneous
1 7 (77.78%) Social Media
2 4 (44.44%) User Experience
2 4 (44.44%) Statistics
2 4 (44.44%) Photography
3 3 (33.33%) Analytical Skills
Processes & Methodologies
1 7 (77.78%) E-Commerce
1 7 (77.78%) SEO
2 5 (55.56%) Workflow
3 4 (44.44%) Web Design
3 4 (44.44%) Project Management
3 4 (44.44%) Content Management
3 4 (44.44%) Web Development
4 3 (33.33%) CRM
4 3 (33.33%) Pay per click
5 1 (11.11%) User Acceptance Testing
5 1 (11.11%) Data Reconciliation
5 1 (11.11%) Logical Data Model
5 1 (11.11%) Physical Data Model
5 1 (11.11%) Data Analysis
5 1 (11.11%) Data Security
5 1 (11.11%) Risk Assessment
5 1 (11.11%) Data Modelling
5 1 (11.11%) ETL
5 1 (11.11%) Business Intelligence
Programming Languages
1 7 (77.78%) JavaScript
2 4 (44.44%) PHP
3 1 (11.11%) SQL
3 1 (11.11%) Shell Script
Qualifications
1 4 (44.44%) Degree
Vendors
1 4 (44.44%) Adobe
2 3 (33.33%) Google
3 1 (11.11%) Oracle
3 1 (11.11%) Informatica