The first table below looks at the demand for Analytics skills in IT jobs advertised for the Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Midlands region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Analytics
Rank 29 31 35
Rank change year-on-year
+2 +4
Permanent jobs citing Analytics 2 1 1
As % of all permanent IT jobs located in the Midlands 1.05% 0.47% 0.36%
As % of the Processes & Methodologies category 1.46% 0.63% 0.56%
Number of salaries quoted 1 1 0
Average salary £52,500 £35,000 -
Average salary % change year-on-year
+50.00% -
UK excluding London average salary £42,500 £40,000 £45,000
% change year-on-year
+6.25% -11.11%
Processes & Methodologies Category
Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
137 160 180
As % of all permanent IT jobs located in the Midlands 71.73% 75.83% 65.45%
Number of salaries quoted 102 98 126
Average salary £45,000 £50,000 £45,000
Average salary % change year-on-year
-10.00% +11.11%
90% offered a salary of more than £32,000 £35,000 £30,000
10% offered a salary of more than £75,000 £70,000 £75,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
Analytics
England

Analytics
Jobs Demand Trend in the Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Analytics across the Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Analytics Jobs Demand Trend in the Midlands

Analytics
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Analytics across the Midlands region.

Analytics Salary Trend in the Midlands

Analytics
Top 30 Related IT Skills in the Midlands

For the 6 months to 18 April 2014, IT jobs across the Midlands region citing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Analytics.

1 3 (75.00%) CSS
1 3 (75.00%) HTML
2 2 (50.00%) Marketing
2 2 (50.00%) Digital Marketing
2 2 (50.00%) Social Media
2 2 (50.00%) SQL
2 2 (50.00%) E-Commerce
2 2 (50.00%) SEO
2 2 (50.00%) Degree
3 1 (25.00%) Predictive Analytics
3 1 (25.00%) Mathematics
3 1 (25.00%) QA
3 1 (25.00%) Oracle OLAP
3 1 (25.00%) Siebel Analytics
3 1 (25.00%) Google Analytics
3 1 (25.00%) Email Marketing
3 1 (25.00%) Essbase
3 1 (25.00%) Content Management
3 1 (25.00%) Economics
3 1 (25.00%) Oracle Application Server
3 1 (25.00%) Web Analytics
3 1 (25.00%) Google
3 1 (25.00%) Pay per click
3 1 (25.00%) Statistics
3 1 (25.00%) Operations Research
3 1 (25.00%) ERP
3 1 (25.00%) ETL
3 1 (25.00%) SAS
3 1 (25.00%) Business Intelligence
3 1 (25.00%) B2B

Analytics
Top Related IT Skills in the Midlands by Category

For the 6 months to 18 April 2014, IT jobs across the Midlands region citing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (25.00%) Oracle Application Server
1 1 (25.00%) SAS
1 1 (25.00%) WebLogic
Applications
1 1 (25.00%) SPSS
Business Applications
1 1 (25.00%) Siebel Analytics
1 1 (25.00%) Google Analytics
1 1 (25.00%) Oracle EBS
Database & Business Intelligence
1 1 (25.00%) Oracle OLAP
1 1 (25.00%) Essbase
1 1 (25.00%) MySQL
1 1 (25.00%) OLAP
1 1 (25.00%) Oracle Reports
1 1 (25.00%) Data Warehouse
1 1 (25.00%) Oracle BI Publisher
1 1 (25.00%) Oracle BI EE
General
1 2 (50.00%) Marketing
Job Titles
1 1 (25.00%) Business Intelligence Specialist
1 1 (25.00%) Senior Analyst
1 1 (25.00%) Marketing Manager
1 1 (25.00%) Analyst
1 1 (25.00%) Applications Specialist
Libraries, Frameworks & Software Standards
1 3 (75.00%) CSS
1 3 (75.00%) HTML
2 1 (25.00%) XHTML
Miscellaneous
1 2 (50.00%) Social Media
2 1 (25.00%) Mathematics
2 1 (25.00%) Economics
2 1 (25.00%) Statistics
2 1 (25.00%) GIS
2 1 (25.00%) Digital Media
Operating Systems
1 1 (25.00%) UNIX
Processes & Methodologies
1 2 (50.00%) Digital Marketing
1 2 (50.00%) E-Commerce
1 2 (50.00%) SEO
2 1 (25.00%) Predictive Analytics
2 1 (25.00%) Email Marketing
2 1 (25.00%) Content Management
2 1 (25.00%) Web Analytics
2 1 (25.00%) Pay per click
2 1 (25.00%) Operations Research
2 1 (25.00%) ERP
2 1 (25.00%) ETL
2 1 (25.00%) Business Intelligence
2 1 (25.00%) B2B
2 1 (25.00%) B2C
2 1 (25.00%) Kimball Methodology
2 1 (25.00%) Inmon Methodology
2 1 (25.00%) Time Management
2 1 (25.00%) Data Architecture
2 1 (25.00%) Online Marketing
2 1 (25.00%) Capacity Planning
Programming Languages
1 2 (50.00%) SQL
2 1 (25.00%) VB
2 1 (25.00%) R
2 1 (25.00%) JavaScript
2 1 (25.00%) PL/SQL
Qualifications
1 2 (50.00%) Degree
2 1 (25.00%) SAS Certification
Quality Assurance & Compliance
1 1 (25.00%) QA
Vendors
1 1 (25.00%) Google
1 1 (25.00%) Informatica
1 1 (25.00%) JD Edwards
1 1 (25.00%) Oracle
1 1 (25.00%) PeopleSoft
1 1 (25.00%) Siebel