The first table below looks at the prevalence of the term Social Media in IT jobs advertised for the Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 31 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category for the Midlands region.

Location
3 months to
31 Jul 2014
Same period 2013 Same period 2012
Social Media
Rank 22 34 39
Rank change year-on-year
+12 +5
Permanent jobs citing Social Media 1 2 3
As % of all permanent IT jobs located in the Midlands 0.72% 0.67% 1.28%
As % of the Miscellaneous category 1.69% 2.11% 5.26%
Number of salaries quoted 0 0 3
Average salary - - £60,000
UK excluding London average salary £37,500 £32,500 £33,500
% change year-on-year
+15.38% -2.98%
Miscellaneous Category
Midlands
Permanent IT job ads with a match in the
Miscellaneous category
59 95 57
As % of all permanent IT jobs located in the Midlands 42.75% 31.99% 24.26%
Number of salaries quoted 27 82 51
Average salary £42,500 £44,000 £60,000
Average salary % change year-on-year
-3.40% -26.66%
90% offered a salary of more than £34,700 £35,000 £36,250
10% offered a salary of more than £58,000 £62,500 £75,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%
Social Media
England

Social Media
Jobs Demand Trend in the Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Midlands region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the Midlands

Social Media
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Midlands region.

Social Media Salary Trend in the Midlands

Social Media
Top 18 Related IT Skills in the Midlands

For the 6 months to 31 July 2014, IT jobs across the Midlands region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 2 (100.00%) SEO
1 2 (100.00%) CSS
1 2 (100.00%) Marketing
1 2 (100.00%) HTML
1 2 (100.00%) Digital Media
2 1 (50.00%) Analytics
2 1 (50.00%) JavaScript
2 1 (50.00%) MySQL
2 1 (50.00%) Email Marketing
2 1 (50.00%) Digital Marketing
2 1 (50.00%) XHTML
2 1 (50.00%) E-Commerce
2 1 (50.00%) Adobe
2 1 (50.00%) Web Design
2 1 (50.00%) Content Management
2 1 (50.00%) Web Analytics
2 1 (50.00%) MS PowerPoint
2 1 (50.00%) Pay per click

Social Media
Top Related IT Skills in the Midlands by Category

For the 6 months to 31 July 2014, IT jobs across the Midlands region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Applications
1 1 (50.00%) MS PowerPoint
Database & Business Intelligence
1 1 (50.00%) MySQL
General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) Designer
1 1 (50.00%) Web Designer
1 1 (50.00%) Graphic Designer
Libraries, Frameworks & Software Standards
1 2 (100.00%) CSS
1 2 (100.00%) HTML
2 1 (50.00%) XHTML
Miscellaneous
1 2 (100.00%) Digital Media
Processes & Methodologies
1 2 (100.00%) SEO
2 1 (50.00%) Analytics
2 1 (50.00%) Email Marketing
2 1 (50.00%) Digital Marketing
2 1 (50.00%) E-Commerce
2 1 (50.00%) Web Design
2 1 (50.00%) Content Management
2 1 (50.00%) Web Analytics
2 1 (50.00%) Pay per click
Programming Languages
1 1 (50.00%) JavaScript
Vendors
1 1 (50.00%) Adobe