The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 27 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Jan 2015
Same period 2014 Same period 2013
Social Media
Rank 21 25 -
Rank change year-on-year
+4 -
Permanent jobs citing Social Media 13 5 0
As % of all permanent IT jobs located in the Midlands 7.98% 2.84% -
As % of the Miscellaneous category 24.53% 7.81% -
Number of salaries quoted 13 2 0
Average salary £37,500 £92,500 -
Average salary % change year-on-year
-59.45% -
UK excluding London average salary £37,500 £35,000 £35,000
% change year-on-year
+7.14% -
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Midlands region.

Miscellaneous Category
Midlands
Permanent IT job ads with a match in the
Miscellaneous category
53 64 37
As % of all permanent IT jobs located in the Midlands 32.52% 36.36% 18.78%
Number of salaries quoted 16 52 21
Average salary £37,500 £50,000 £46,250
Average salary % change year-on-year
-25.00% +8.10%
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Social Media
Jobs Demand Trend in the Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Midlands region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the Midlands

Social Media
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Midlands region.

Social Media Salary Trend in the Midlands

Social Media
Top 30 Related IT Skills in the Midlands

For the 6 months to 27 January 2015, IT jobs across the Midlands region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 15 (100.00%) E-Commerce
2 13 (86.67%) HTML
2 13 (86.67%) JavaScript
2 13 (86.67%) SEO
2 13 (86.67%) CSS
2 13 (86.67%) Analytics
3 8 (53.33%) User Experience
3 8 (53.33%) jQuery
3 8 (53.33%) Flash
3 8 (53.33%) Content Management
3 8 (53.33%) InDesign
3 8 (53.33%) Web Design
3 8 (53.33%) Statistics
3 8 (53.33%) Marketing
3 8 (53.33%) Web Development
3 8 (53.33%) Degree
3 8 (53.33%) Photography
3 8 (53.33%) Umbraco
3 8 (53.33%) WordPress
3 8 (53.33%) Magento
3 8 (53.33%) Workflow
3 8 (53.33%) Advertising
3 8 (53.33%) CMS
3 8 (53.33%) Adobe
3 8 (53.33%) PHP
3 8 (53.33%) Photoshop
3 8 (53.33%) Dreamweaver
4 7 (46.67%) Project Management
4 7 (46.67%) Retail
4 7 (46.67%) CRM

Social Media
Top Related IT Skills in the Midlands by Category

For the 6 months to 27 January 2015, IT jobs across the Midlands region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 8 (53.33%) CMS
1 8 (53.33%) Umbraco
1 8 (53.33%) WordPress
Applications
1 8 (53.33%) Photoshop
1 8 (53.33%) InDesign
Business Applications
1 8 (53.33%) Magento
2 5 (33.33%) Google Analytics
3 2 (13.33%) SAP CRM
Development Applications
1 8 (53.33%) Dreamweaver
General
1 8 (53.33%) Advertising
1 8 (53.33%) Marketing
2 7 (46.67%) Retail
Job Titles
1 5 (33.33%) E-Commerce Manager
2 2 (13.33%) SAP Architect
2 2 (13.33%) SAP Solutions Architect
2 2 (13.33%) CRM Architect
2 2 (13.33%) CRM Solutions Architect
2 2 (13.33%) Architect
2 2 (13.33%) Solutions Architect
Libraries, Frameworks & Software Standards
1 13 (86.67%) HTML
1 13 (86.67%) CSS
2 8 (53.33%) Flash
2 8 (53.33%) jQuery
Miscellaneous
1 8 (53.33%) Statistics
1 8 (53.33%) Photography
1 8 (53.33%) User Experience
2 5 (33.33%) Analytical Skills
Processes & Methodologies
1 15 (100.00%) E-Commerce
2 13 (86.67%) SEO
2 13 (86.67%) Analytics
3 8 (53.33%) Web Development
3 8 (53.33%) Workflow
3 8 (53.33%) Web Design
3 8 (53.33%) Content Management
4 7 (46.67%) CRM
4 7 (46.67%) Project Management
5 5 (33.33%) Pay per click
6 2 (13.33%) B2B
6 2 (13.33%) B2C
Programming Languages
1 13 (86.67%) JavaScript
2 8 (53.33%) PHP
Qualifications
1 8 (53.33%) Degree
Vendors
1 8 (53.33%) Adobe
2 5 (33.33%) Google
3 2 (13.33%) SAP